>>Hi, everyone. My name is my uncle. My uncle Poor I worked with Geo reminds you in India. We call ourselves Geo Platforms. Now on. We've been recently in the news. You've raised a lot off funding from one of the largest, most of the largest tech companies in the world. And I'm here to talk about Geos Cloud Journey, Onda Mantis Partnership. I've titled it the story often, Underdog becoming the largest telecom company in India within four years, which is really special. And we're, of course, held by the cloud. So quick disclaimer. Right. The content shared here is only for informational purposes. Um, it's only for this event. And if you want to share it outside, especially on social media platforms, we need permission from Geo Platforms limited. Okay, quick intro about myself. I am a VP of engineering a geo. I lead the Cloud Services and Platforms team with NGO Andi. I mean the geo since the beginning, since it started, and I've seen our cloud footprint grow from a handful of their models to now eight large application data centers across three regions in India. And we'll talk about how we went here. All right, Let's give you an introduction on Geo, right? Giorgio is on how we became the largest telecom campaign, India within four years from 0 to 400 million subscribers. And I think there are There are a lot of events that defined Geo and that will give you an understanding off. How do you things and what you did to overcome massive problems in India. So the slide that I want to talkto is this one and, uh, I The headline I've given is, It's the Geo is the fastest growing tech company in the world, which is not a new understatement. It's eggs, actually, quite literally true, because very few companies in the world have grown from zero to 400 million subscribers within four years paying subscribers. And I consider Geo Geos growth in three phases, which I have shown on top. The first phase we'll talk about is how geo grew in the smartphone market in India, right? And what we did to, um to really disrupt the telecom space in India in that market. Then we'll talk about the feature phone phase in India and how Geo grew there in the future for market in India. and then we'll talk about what we're doing now, which we call the Geo Platforms phase. Right. So Geo is a default four g lt. Network. Right. So there's no to geo three g networks that Joe has, Um it's a state of the art four g lt voiceover lt Network and because it was designed fresh right without any two D and three G um, legacy technologies, there were also a lot of challenges Lawn geo when we were starting up. One of the main challenges waas that all the smart phones being sold in India NGOs launching right in 2000 and 16. They did not have the voice or lt chip set embedded in the smartphone because the chips it's far costlier to embed in smartphones and India is a very price and central market. So none of the manufacturers were embedding the four g will teach upset in the smartphones. But geos are on Lee a volte in network, right for the all the network. So we faced a massive problem where we said, Look there no smartphones that can support geo. So how will we grow Geo? So in order to solve that problem, we launched our own brand of smartphones called the Life um, smartphones. And those phones were really high value devices. So there were $50 and for $50 you get you You At that time, you got a four g B storage space. A nice big display for inch display. Dual cameras, Andi. Most importantly, they had volte chip sets embedded in them. Right? And that got us our initial customers the initial for the launch customers when we launched. But more importantly, what that enabled other oh, EMS. What that forced the audience to do is that they also had to launch similar smartphones competing smartphones with voltage upset embedded in the same price range. Right. So within a few months, 3 to 4 months, um, all the other way EMS, all the other smartphone manufacturers, the Samsung's the Micromax is Micromax in India, they all had volte smartphones out in the market, right? And I think that was one key step We took off, launching our own brand of smartphone life that helped us to overcome this problem that no smartphone had. We'll teach upsets in India and then in order. So when when we were launching there were about 13 telecom companies in India. It was a very crowded space on demand. In order to gain a foothold in that market, we really made a few decisions. Ah, phew. Key product announcement that really disrupted this entire industry. Right? So, um, Geo is a default for GLT network itself. All I p network Internet protocol in everything. All data. It's an all data network and everything from voice to data to Internet traffic. Everything goes over this. I'll goes over Internet protocol, and the cost to carry voice on our smartphone network is very low, right? The bandwidth voice consumes is very low in the entire Lt band. Right? So what we did Waas In order to gain a foothold in the market, we made voice completely free, right? He said you will not pay anything for boys and across India, we will not charge any roaming charges across India. Right? So we made voice free completely and we offer the lowest data rates in the world. We could do that because we had the largest capacity or to carry data in India off all the other telecom operators. And these data rates were unheard off in the world, right? So when we launched, we offered a $2 per month or $3 per month plan with unlimited data, you could consume 10 gigabytes of data all day if you wanted to, and some of our subscriber day. Right? So that's the first phase off the overgrowth and smartphones and that really disorders. We hit 100 million subscribers in 170 days, which was very, very fast. And then after the smartphone faith, we found that India still has 500 million feature phones. And in order to grow in that market, we launched our own phone, the geo phone, and we made it free. Right? So if you take if you took a geo subscription and you carried you stayed with us for three years, we would make this phone tree for your refund. The initial deposit that you paid for this phone and this phone had also had quite a few innovations tailored for the Indian market. It had all of our digital services for free, which I will talk about soon. And for example, you could plug in. You could use a cable right on RCR HDMI cable plug into the geo phone and you could watch TV on your big screen TV from the geophones. You didn't need a separate cable subscription toe watch TV, right? So that really helped us grow. And Geo Phone is now the largest selling feature phone in India on it. 100 million feature phones in India now. So now now we're in what I call the geo platforms phase. We're growing of a geo fiber fiber to the home fiber toe the office, um, space. And we've also launched our new commerce initiatives over e commerce initiatives and were steadily building platforms that other companies can leverage other companies can use in the Jeon o'clock. Right? So this is how a small startup not a small start, but a start of nonetheless least 400 million subscribers within four years the fastest growing tech company in the world. Next, Geo also helped a systemic change in India, and this is massive. A lot of startups are building on this India stack, as people call it, and I consider this India stack has made up off three things, and the acronym I use is jam. Trinity, right. So, um, in India, systemic change happened recently because the Indian government made bank accounts free for all one billion Indians. There were no service charges to store money in bank accounts. This is called the Jonathan. The J. GenDyn Bank accounts. The J out off the jam, then India is one of the few countries in the world toe have a digital biometric identity, which can be used to verify anyone online, which is huge. So you can simply go online and say, I am my ankle poor on duh. I verify that this is indeed me who's doing this transaction. This is the A in the jam and the last M stands for Mobil's, which which were held by Geo Mobile Internet in a plus. It is also it is. It also stands for something called the U. P I. The United Unified Payments Interface. This was launched by the Indian government, where you can carry digital transactions for free. You can transfer money from one person to the to another, essentially for free for no fee, right so I can transfer one group, even Indian rupee to my friend without paying any charges. That is huge, right? So you have a country now, which, with a with a billion people who are bank accounts, money in the bank, who you can verify online, right and who can pay online without any problems through their mobile connections held by G right. So suddenly our market, our Internet market, exploded from a few million users to now 506 106 100 million mobile Internet users. So that that I think, was a massive such a systemic change that happened in India. There are some really large hail, um, numbers for this India stack, right? In one month. There were 1.6 billion nuclear transactions in the last month, which is phenomenal. So next What is the impact of geo in India before you started, we were 155th in the world in terms off mobile in terms of broadband data consumption. Right. But after geo, India went from one 55th to the first in the world in terms of broadband data, largely consumed on mobile devices were a mobile first country, right? We have a habit off skipping technology generation, so we skip fixed line broadband and basically consuming Internet on our mobile phones. On average, Geo subscribers consumed 12 gigabytes of data per month, which is one of the highest rates in the world. So Geo has a huge role to play in making India the number one country in terms off broad banded consumption and geo responsible for quite a few industry first in the telecom space and in fact, in the India space, I would say so before Geo. To get a SIM card, you had to fill a form off the physical paper form. It used to go toe Ah, local distributor. And that local distributor is to check the farm that you feel incorrectly for your SIM card and then that used to go to the head office and everything took about 48 hours or so, um, to get your SIM card. And sometimes there were problems there also with a hard biometric authentication. We enable something, uh, India enable something called E K Y C Elektronik. Know your customer? We took a fingerprint scan at our point of Sale Reliance Digital stores, and within 15 minutes we could verify within a few minutes. Within a few seconds we could verify that person is indeed my hunk, right, buying the same car, Elektronik Lee on we activated the SIM card in 15 minutes. That was a massive deal for our growth. Initially right toe onboard 100 million customers. Within our and 70 days. We couldn't have done it without be K. I see that was a massive deal for us and that is huge for any company starting a business or start up in India. We also made voice free, no roaming charges and the lowest data rates in the world. Plus, we gave a full suite of cloud services for free toe all geo customers. For example, we give goTV essentially for free. We give GOTV it'll law for free, which people, when we have a launching, told us that no one would see no one would use because the Indians like watching TV in the living rooms, um, with the family on a big screen television. But when we actually launched, they found that GOTV is one off our most used app. It's like 70,000,080 million monthly active users, and now we've basically been changing culture in India where culture is on demand. You can watch TV on the goal and you can pause it and you can resume whenever you have some free time. So really changed culture in India, India on we help people liver, digital life online. Right, So that was massive. So >>I'm now I'd like to talk about our cloud >>journey on board Animal Minorities Partnership. We've been partners that since 2014 since the beginning. So Geo has been using open stack since 2014 when we started with 14 note luster. I'll be one production environment One right? And that was I call it the first wave off our cloud where we're just understanding open stack, understanding the capabilities, understanding what it could do. Now we're in our second wave. Where were about 4000 bare metal servers in our open stack cloud multiple regions, Um, on that around 100,000 CPU cores, right. So it's a which is one of the bigger clouds in the world, I would say on almost all teams, with Ngor leveraging the cloud and soon I think we're going to hit about 10,000 Bama tools in our cloud, which is massive and just to give you a scale off our network, our in French, our data center footprint. Our network introduction is about 30 network data centers that carry just network traffic across there are there across India and we're about eight application data centers across three regions. Data Center is like a five story building filled with servers. So we're talking really significant scale in India. And we had to do this because when we were launching, there are the government regulation and try it. They've gotten regulatory authority of India, mandates that any telecom company they have to store customer data inside India and none of the other cloud providers were big enough to host our clothes. Right. So we we made all this intellectual for ourselves, and we're still growing next. I love to show you how we grown with together with Moran says we started in 2014 with the fuel deployment pipelines, right? And then we went on to the NK deployment. Pipelines are cloud started growing. We started understanding the clouds and we picked up M C p, which has really been a game changer for us in automation, right on DNA. Now we are in the latest release, ofem CPM CPI $2019 to on open stack queens, which on we've just upgraded all of our clouds or the last few months. Couple of months, 2 to 3 months. So we've done about nine production clouds and there are about 50 internal, um, teams consuming cloud. We call as our tenants, right. We have open stack clouds and we have communities clusters running on top of open stack. There are several production grade will close that run on this cloud. The Geo phone, for example, runs on our cloud private cloud Geo Cloud, which is a backup service like Google Drive and collaboration service. It runs out of a cloud. Geo adds G o g S t, which is a tax filing system for small and medium enterprises, our retail post service. There are all these production services running on our private clouds. We're also empaneled with the government off India to provide cloud services to the government to any State Department that needs cloud services. So we were empaneled by Maiti right in their ego initiative. And our clouds are also Easter. 20,000 certified 20,000 Colin one certified for software processes on 27,001 and said 27,017 slash 18 certified for security processes. Our clouds are also P our data centers Alsop a 942 be certified. So significant effort and investment have gone toe These data centers next. So this is where I think we've really valued the partnership with Morantes. Morantes has has trained us on using the concepts of get offs and in fries cold, right, an automated deployments and the tool change that come with the M C P Morantes product. Right? So, um, one of the key things that has happened from a couple of years ago to today is that the deployment time to deploy a new 100 north production cloud has decreased for us from about 55 days to do it in 2015 to now, we're down to about five days to deploy a cloud after the bear metals a racked and stacked. And the network is also the physical network is also configured, right? So after that, our automated pipelines can deploy 100 0 clock in five days flight, which is a massive deal for someone for a company that there's adding bear metals to their infrastructure so fast, right? It helps us utilize our investment, our assets really well. By the time it takes to deploy a cloud control plane for us is about 19 hours. It takes us two hours to deploy a compu track and it takes us three hours to deploy a storage rack. Right? And we really leverage the re class model off M C. P. We've configured re class model to suit almost every type of cloud that we have, right, and we've kept it fairly generous. It can be, um, Taylor to deploy any type of cloud, any type of story, nor any type of compute north. Andi. It just helps us automate our deployments by putting every configuration everything that we have in to get into using infra introduction at school, right plus M. C. P also comes with pipelines that help us run automated tests, automated validation pipelines on our cloud. We also have tempest pipelines running every few hours every three hours. If I recall correctly which run integration test on our clouds to make sure the clouds are running properly right, that that is also automated. The re class model and the pipelines helpers automate day to operations and changes as well. There are very few seventh now, compared toa a few years ago. It very rare. It's actually the exception and that may be because off mainly some user letter as opposed to a cloud problem. We also have contributed auto healing, Prometheus and Manager, and we integrate parameters and manager with our even driven automation framework. Currently, we're using Stack Storm, but you could use anyone or any event driven automation framework out there so that it indicates really well. So it helps us step away from constantly monitoring our cloud control control planes and clothes. So this has been very fruitful for us and it has actually apps killed our engineers also to use these best in class practices like get off like in France cord. So just to give you a flavor on what stacks our internal teams are running on these clouds, Um, we have a multi data center open stack cloud, and on >>top of that, >>teams use automation tools like terra form to create the environments. They also create their own Cuba these clusters and you'll see you'll see in the next slide also that we have our own community that the service platform that we built on top of open stack to give developers development teams NGO um, easy to create an easy to destroy Cuban. It is environment and sometimes leverage the Murano application catalog to deploy using heats templates to deploy their own stacks. Geo is largely a micro services driven, Um um company. So all of our applications are micro services, multiple micro services talking to each other, and the leverage develops. Two sets, like danceable Prometheus, Stack stone from for Otto Healing and driven, not commission. Big Data's tax are already there Kafka, Patches, Park Cassandra and other other tools as well. We're also now using service meshes. Almost everything now uses service mesh, sometimes use link. Erred sometimes are experimenting. This is Theo. So So this is where we are and we have multiple clients with NGO, so our products and services are available on Android IOS, our own Geo phone, Windows Macs, Web, Mobile Web based off them. So any client you can use our services and there's no lock in. It's always often with geo, so our sources have to be really good to compete in the open Internet. And last but not least, I think I love toe talk to you about our container journey. So a couple of years ago, almost every team started experimenting with containers and communities and they were demand for as a platform team. They were demanding community that the service from us a manage service. Right? So we built for us, it was much more comfortable, much more easier toe build on top of open stack with cloud FBI s as opposed to doing this on bare metal. So we built a fully managed community that a service which was, ah, self service portal, where you could click a button and get a community cluster deployed in your own tenant on Do the >>things that we did are quite interesting. We also handle some geo specific use cases. So we have because it was a >>manage service. We deployed the city notes in our own management tenant, right? We didn't give access to the customer to the city. Notes. We deployed the master control plane notes in the tenant's tenant and our customers tenant, but we didn't give them access to the Masters. We didn't give them the ssh key the workers that the our customers had full access to. And because people in Genova learning and experimenting, we gave them full admin rights to communities customers as well. So that way that really helped on board communities with NGO. And now we have, like 15 different teams running multiple communities clusters on top, off our open stack clouds. We even handle the fact that there are non profiting. I people separate non profiting I peoples and separate production 49 p pools NGO. So you could create these clusters in whatever environment that non prod environment with more open access or a prod environment with more limited access. So we had to handle these geo specific cases as well in this communities as a service. So on the whole, I think open stack because of the isolation it provides. I think it made a lot of sense for us to do communities our service on top off open stack. We even did it on bare metal, but that not many people use the Cuban, indeed a service environmental, because it is just so much easier to work with. Cloud FBI STO provision much of machines and covering these clusters. That's it from me. I think I've said a mouthful, and now I love for you toe. I'd love to have your questions. If you want to reach out to me. My email is mine dot capulet r l dot com. I'm also you can also message me on Twitter at my uncouple. So thank you. And it was a pleasure talking to you, Andre. Let let me hear your questions.

>> Narrator: Live from Washington, D.C., it's theCUBE covering Boomi World 19. Brought to you by Boomi. >> Welcome back, everyone, we are here live at Boomi World 2019. It's theCUBE's coverage here for two days. I'm John Furrier, your host, with Lisa Martin who stepped away, she'll be back. Les Rechan, President and CEO of Solace, is back on theCUBE. Cube alumni was with us in 2013. Les, welcome back to theCUBE, good to see you. You know we're on our 10th year of theCUBE, so it's 10 years we've been in business. You're early on with us, thanks for coming back. >> Thank you for having me. >> So you're an entrepreneur, you're on board, you're doing some investing. You see many ways of innovation. We are in one now that's really got a lot of waves coming together, convergence of multiple things happening. You're in the middle of it as the CEO. What's going on, what's your view? What's happened in the marketplace and what're you doing? >> Oh, I think, I agree this is early days. We've got this, everything's transforming, customers are re-imagining their businesses to be innovators, to move the world forward. And along with that, to enable it, we're dealing with a whole new IT infrastructure: hybrid cloud, multicloud, distributed microservices, IoT, real-time, so it's early days of that, and so we're in the business of helping those innovators move the world forward with smart data movements, so we're very excited about it. >> I want to get into your company that you're leading now and some other endeavors you're onto, but I want to get your take on how you see the market and how you talk to customers and friends and people in the industry. What's the biggest story going on in your mind right now? What's the top-line, high-order bit, trend or element or enabler, disruptive enabler. That's really powering the industry right now that's changing it for the better and creating opportunities. What's the big story in your mind? >> Well, time and data are the currency, and when you think about dealing with customers, you're listening to them, you're personalizing your engaging, and this is all about what I would call the event-driven customer journey experience. Business is a series of events. You want to get those events moving and flowing and really, when you think about it, that can be competitively advantaged for your business. >> You know it's interesting we had the folks on from Boomi here. I use the bloodstream as an example, but data movement is how the business we're in. We live in a digital world and it's combining. It's not mutually exclusive with the analog world. And you have, now, the coming together of a digitized society where things are instrumentable. You can actually get the data. And then you got to know what to look for. So, now, the challenge is with data become a big... This is a big, hard problem people try to crack the code on. Is there a formula in your mind to be truly data-driven or data-enabled or data-fed, leveraging the data? Do you see a playbook that companies can adopt to do that? >> Yeah, I think that companies are sitting on top of a lot of data. The key is to liberate it, to get it moving, but within your enterprise and then out to your partners and the customer world, so I think that you really want to just take advantage of it, you want to move it to where it needs to be, you want to augment the intelligence of the people within the enterprise and your customer set, so I talk about an event mesh, we call it. An event mesh enables the intelligent enterprise to deliver value. >> It's a nice concept, it's like connective tissue, or glue layers as a tech term-- >> Les: Digital river, central nervous system, whatever you want to call it. >> Great stuff, talk about the market you're going after. What's the market you're targeting? What's the size of it? What are you going after, what's the territory you guys are trying to take down? >> So, traditionally, we came out of what used to be called messaging-oriented middleware. So we're a messaging system. Now the term would be we're an advanced event broker. This thing used to be a couple-billion-dollar market now when you think about this hybrid multicloud, IoT. This thing has probably exploded by a factor of 10 or more. >> It's interesting RPA seems to be taking hot evaluations these days. Is that the same kind of thing, RPA and automation? They seemed like-- >> I think RPA, when you think about hybrid integration, you've got API management, you've got what Boomi does, the iPaaS, we're the advanced event broker, so we're talking about moving these events around. It could be request/reply, it could be pub/sub, async, synchronous, all these different patterns for all these different use cases that are out there, but that's really what we do as opposed to RPA. >> Got it, what's your business model? What's the business look like? How big is the company? Is it a cloud service? How do you make money? What are some of the details there? >> Well, we're a private company. We're growing very rapidly. We're about 300 people, it's a global enterprise. We're doing great things all over the world. We're enabling Digital India, for example, with companies like Airtel and Reliance, so instead of taking 30 minutes to do a mobile phone recharge, we do it in seconds. In Singapore, we're working with smart transportation, land transport, next-generation payments, 1.4 million connected cars and buses, getting that data flowing to optimize traffic, is another example. Safety-critical data in and out of the airplane which is a huge amount of events. Equities, transactions, we process 85% of the equities, transactions in Canada and the list goes on. We came out of capital markets. Now we're into these other industries 'cause everything's moving to this real-time, real-time sensitive type environment. >> And the intelligence of software. Is that the business model: you make money selling software? What is the--? >> Yeah, that's a great question. We've got multiple deployment models. We've got a hardware appliance, we've got software, we've got cloud. We are for subscriptions or operating expense or capital expense. This thing is a platform, so you've got the broker itself, you've got integration connectors, you've got the governance layers on top monitoring capability, so it's a solution set. We're very flexible and adaptable to the customer's business model in terms of subscriptions or cap packs, whatever you want. >> So you keep it flexible. >> Les: It's very flexible. >> Because, if you're running an IoT, running traffic lights, for instance, or doing some smart cities thing, then it's got to go over to another use case. They're different. >> Yes, we talk about being dynamic, open, and simple. Dynamic in terms of the agility of different types of use cases with one solution, open meaning running everywhere, and simple meaning easy to deploy and manage. >> Yeah, machine learning and data is going to be a nice substrate layer to innovate on, so awesome business model. Let's talk about the technology and the secret sauce. What's going on there? Explain the magic, what's going on with the tech product? >> The secret, this is all we do. Smart data movement is all we do. And we're the only company out there that's really-- >> John: What's smart data movement mean? Define that term. >> Smart data movement would be, I've got to get something from point A to point B. I want it to get there in a guaranteed, persistent way. That's kind of what we do as opposed to taking that payload and transforming it, so we're just moving the data around. We're making sure that it gets there, that you can recover it, et cetera, so that's what we do. >> We heard this on theCUBE this morning: "Apps come and go, but data always remains." And so this has been the theme. What's different with you guys in terms of differentiation? Because I've seen service brokers, they've come and gone. Service brokers are everywhere. It's a key part of a system architecture. You're dealing with solutions that have to think like a system. And systems have consequences. You got to think holistically, so what is your differentiation? What's the role of the broker? Just take us through that value proposition and what's differentiated. >> Yeah, I think the differentiation here is we're a platform. The dynamism and the agility is definitely unique in that we can do WAN optimization really well, we can deal with different use case patterns, so the dynamism and the agility, we can do ultra-low latency, we can do high volume, we can do general purpose across the same platform. The other point of differentiation would be openness, so we're open protocol. We support, whether it's AMQP, whether it's MQTT, we're an open system, and we support openness across all the hyperscalar platforms, across the passes. So dynamic, open, and then simple in terms of it being a single solution set, be it hardware, be it software, be it cloud, and successful. Our customers are very successful. The use cases that we support are compelling. We helped innovators move the world forward, so I'd say it's dynamic, open, simple, and successful. >> Who's the target audience: developers, C-suite? 'Cause you got to code this stuff. Those are two primary target audiences. >> Yeah, I think it's, really, it's both. It's business-driven, IT-enabled, so we tend to work with the architects, the CIO's, the middleware teams on one hand to support this reinvention of your business. On the other hand, when you think about transforming the business and doing something different and innovating, it's got to be business-driven. So here we are at Boomi World. The theme is Accelerated Outcomes, which is key. So it's really driving an outcome, but IT-enabled, so you got to support both sides. >> All right, you got a large growing market, you got a good business model, you got some secret sauce. Now, final segment, so customers, customers and societal benefits because, look, there's a tech for good angle in here, but also, there's a big wave of tech for bad, so all I hear in the news is: tech's evil, this is bad stuff, oh my god. So you got real customers, where's the benefits? Take us through some of the success stories and the opportunities for a tech-for-good component here 'cause I can see the benefits, it's on infrastructure side: deploying new capabilities, compelling, but benefits to society are super important too. >> Yeah, I would say just one example would be Digital India as an example where you're saying you've got hundreds of millions of people who really need to access different capabilities, different services with smartphones. You need to deal with huge volumes. Let's give them that access, let's make it quick, so enabling Digital India is one example of really doing something that helps, helps people live better, reduces their time doing things that they maybe would've taken a long time before. Another example would be Singapore, smart cities. If you can move the traffic flows around better, you've got a population that's increased by a million people in the last several years, that's another example, making payments faster, whatever the case may be. >> So I know you got a hard stop, you got to meet the CEO of Boomi, Chris McNabb, great guy, among theCUBE yesterday, Cube alumni as well. Final question for you is: is there any requirements that need to be in place to work with you guys? 'Cause I would say it's a huge task. Are there dependencies? Are there certain signs that customers need? When does someone know to deploy? I would say, if someone say, hey, I want to modernize my X, what's the tell sign for you guys to know where there's alignment with a project or customer? >> Yeah, I would say that it's a real-time sensitivity. Ideally, it's one where I want scalability. It's one where I want security. I want to be able to get the data to where it needs to be in a guaranteed way, and, at the same time, I want to do it in an affordable way. I want to have one platform for different use cases so that's what I would say around that. >> Les, thanks for taking the time to come on, share your insights in real time here on theCUBE. One final, final question, 'cause I look at the final, final question. You've seen a lot of waves, you've been in a lot of experiences, you've run companies, you're on a lot of boards. A lot of young people coming into the marketplace. I sometimes go on my rant: get off my lawn. Your kids don't know how good you had it. It's a great time to be young and the rescaling going on is an all-time high. What's your advice to the young, upwardly mobile tech, soon-to-be-tech, totally tech-savvy, future employees of the world? Because there's a lot of hard projects to tackle. Tons of jobs: cybersecurity, what you're doing. Do they know how good they have it and what's the advice that you would give people watching here, knowing how robust this environment is? >> Oh, I think it's a great environment and you're right. I think it's all about: people matter most and winning with talents, so the talent supply chain is a big issue. And one is: every day is a learning day. Make it a learn-it-all, keep learning every day 'cause this business is moving very quickly. At the same time, being a good team member, I would say, being compassionate, being empathetic to your teammates, and really using that to your advantage, is huge. It's one thing to have the domain skills, but it's also another thing to have those human skills that really make a difference. >> That's the team sport. It takes a village these days, stack is coming. Les, thanks for coming on. It's theCUBE coverage here in D.C. I'm John Furrier, thanks for watching, be right back. >> Thanks. (upbeat electronic music)

>> Narrator: From Berlin, Germany, it's theCUBE! Covering Dataworks Summit Europe 2018. Brought to you by Hortonworks. >> Well, hello. Welcome to theCUBE. I'm James Kobielus. I'm lead analyst at Wikibon for big data analytics. Wikibon, of course, is the analyst team inside of SiliconANGLE Media. One of our core offerings is theCUBE and I'm here with Joe Morrissey. Joe is the VP for International at Hortonworks and Hortonworks is the host of Dataworks Summit. We happen to be at Dataworks Summit 2018 in Berlin! Berlin, Germany. And so, Joe, it's great to have you. >> Great to be here! >> We had a number of conversations today with Scott Gnau and others from Hortonworks and also from your customer and partners. Now, you're International, you're VP for International. We've had a partner of yours from South Africa on theCUBE today. We've had a customer of yours from Uruguay. So there's been a fair amount of international presence. We had Munich Re from Munich, Germany. Clearly Hortonworks is, you've been in business as a company for seven years now, I think it is, and you've established quite a presence worldwide, I'm looking at your financials in terms of your customer acquisition, it just keeps going up and up so you're clearly doing a great job of bringing the business in throughout the world. Now, you've told me before the camera went live that you focus on both Europe and Asia PACS, so I'd like to open it up to you, Joe. Tell us how Hortonworks is doing worldwide and the kinds of opportunities you're selling into. >> Absolutely. 2017 was a record year for us. We grew revenues by over 40% globally. I joined to lead the internationalization of the business and you know, not a lot of people know that Hortonworks is actually one of the fastest growing software companies in history. We were the fastest to get to $100 million. Also, now the fastest to get to $200 million but the majority of that revenue contribution was coming from the United States. When I joined, it was about 15% of international contribution. By the end of 2017, we'd grown that to 31%, so that's a significant improvement in contribution overall from our international customer base even though the company was growing globally at a very fast rate. >> And that's also not only fast by any stretch of the imagination in terms of growth, some have said," Oh well, maybe Hortonworks, "just like Cloudera, maybe they're going to plateau off "because the bloom is off the rose of Hadoop." But really, Hadoop is just getting going as a market segment or as a platform but you guys have diversified well beyond that. So give us a sense for going forward. What are your customers? What kind of projects are you positioning and selling Hortonworks solutions into now? Is it a different, well you've only been there 18 months, but is it shifting towards more things to do with streaming, NiFi and so forth? Does it shift into more data science related projects? Coz this is worldwide. >> Yeah. That's a great question. This company was founded on the premise that data volumes and diversity of data is continuing to explode and we believe that it was necessary for us to come and bring enterprise-grade security and management and governance to the core Hadoop platform to make it really ready for the enterprise, and that's what the first evolution of our journey was really all about. A number of years ago, we acquired a company called Onyara, and the logic behind that acquisition was we believe companies now wanted to go out to the point of origin, of creation of data, and manage data throughout its entire life cycle and derive pre-event as well as post-event analytical insight into their data. So what we've seen as our customers are moving beyond just unifying data in the data lake and deriving post-transaction inside of their data. They're now going all the way out to the edge. They're deriving insight from their data in real time all the way from the point of creation and getting pre-transaction insight into data as well so-- >> Pre-transaction data, can you define what you mean by pre-transaction data. >> Well, I think if you look at it, it's really the difference between data in motion and data at rest, right? >> Oh, yes. >> A specific example would be if a customer walks into the store and they've interacted in the store maybe on social before they come in or in some other fashion, before they've actually made the purchase. >> Engagement data, interaction data, yes. >> Engagement, exactly. Exactly. Right. So that's one example, but that also extends out to use cases in IoT as well, so data in motion and streaming data, as you mentioned earlier since become a very, very significant use case that we're seeing a lot of adoption for. Data science, I think companies are really coming to the realization that that's an essential role in the organization. If we really believe that data is the most important asset, that it's the crucial asset in the new economy, then data scientist becomes a really essential role for any company. >> How do your Asian customers' requirements differ, or do they differ from your European cause European customers clearly already have their backs against the wall. We have five weeks until GDPR goes into effect. Do many of your Asian customer, I'm sure a fair number sell into Europe, are they putting a full court, I was going to say in the U.S., a full court press on complying with GDPR, or do they have equivalent privacy mandates in various countries in Asia or a bit of both? >> I think that one of the primary drivers I see in Asia is that a lot of companies there don't have the years of legacy architecture that European companies need to contend with. In some cases, that means that they can move towards next generation data-orientated architectures much quicker than European companies have. They don't have layers of legacy tech that they need to sunset. A great example of that is Reliance. Reliance is the largest company in India, they've got a subsidiary called GO, which is the fastest growing telco in the world. They've implemented our technology to build a next-generation OSS system to improve their service delivery on their network. >> Operational support system. >> Exactly. They were able to do that from the ground up because they formed their telco division around being a data-only company and giving away voice for free. So they can in some extent, move quicker and innovate a little faster in that regards. I do see much more emphasis on regulatory compliance in Europe than I see in Asia. I do think that GDPR amongst other regulations is a big driver of that. The other factor though I think that's influencing that is Cloud and Cloud strategy in general. What we've found is that, customers are drawn to the Cloud for a number of reasons. The economics sometimes can be attractive, the ability to be able to leverage the Cloud vendors' skills in terms of implementing complex technology is attractive, but most importantly, the elasticity and scalability that the Cloud provides us, hugely important. Now, the key concern for customers as they move to the Cloud though, is how do they leverage that as a platform in the context of an overall data strategy, right? And when you think about what a data strategy is all about, it all comes down to understanding what your data assets are and ensuring that you can leverage them for a competitive advantage but do so in a regulatory compliant manner, whether that's data in motion or data at rest. Whether it's on-prem or in the Cloud or in data across multiple Clouds. That's very much a top of mind concern for European companies. >> For your customers around the globe, specifically of course, your area of Europe and Asia, what percentage of your customers that are deploying Hortonworks into a purely public Cloud environment like HDInsight and Microsoft Azure or HDP inside of AWS, in a public Cloud versus in a private on-premises deployment versus in a hybrid public-private multi Cloud. Is it mostly on-prem? >> Most of our business is still on-prem to be very candid. I think almost all of our customers are looking at migrating, some more close to the Cloud. Even those that had intended to have a Cloud for a strategy have now realized that not all workloads belong in the Cloud. Some are actually more economically viable to be on-prem, and some just won't ever be able to move to the Cloud because of regulation. In addition to that, most of our customers are telling us that they actually want Cloud optionality. They don't want to be locked in to a single vendor, so we very much view the future as hybrid Cloud, as multi Cloud, and we hear our customers telling us that rather than just have a Cloud strategy, they need a data strategy. They need a strategy to be able to manage data no matter where it lives, on which tier, to ensure that they are regulatory compliant with that data. But then to be able to understand that they can secure, govern, and manage those data assets at any tier. >> What percentage of your deals involve a partner? Like IBM is a major partner. Do you do a fair amount of co-marketing and joint sales and joint deals with IBM and other partners or are they mostly Hortonworks-led? >> No, partners are absolutely critical to our success in the international sphere. Our partner revenue contribution across EMEA in the past year grew, every region grew by over 150% in terms of channel contribution. Our total channel business was 28% of our total, right? That's a very significant contribution. The growth rate is very high. IBM are a big part of that, as are many other partners. We've got, the very significant reseller channel, we've got IHV and ISV partners that are critical to our success also. Where we're seeing the most impact with with IBM is where we go to some of these markets where we haven't had a presence previously, and they've got deep and long-standing relationships and that helps us accelerate time to value with our customers. >> Yeah, it's been a very good and solid partnership going back several years. Well, Joe, this is great, we have to wrap it up, we're at the end of our time slot. This has been Joe Morrissey who is the VP for International at Hortonworks. We're on theCUBE here at Dataworks Summit 2018 in Berlin, and want to thank you all for watching this segment and tune in tomorrow, we'll have a full slate of further discussions with Hortonworks, with IBM and others tomorrow on theCUBE. Have a good one. 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(cheerful music) >> Voiceover: Live, from Los Angeles, it's theCUBE covering Open Source Summit North America 2017, brought to you by the Linux Foundation and Red Hat. >> Okay, welcome back here when we're here live with theCUBE coverage of Linux Foundation Open Source Summit North America in Los Angeles, I'm John Furrier, Stu Miniman, our next guest is Arpit Joshipura, General Manager of Networking the Linux Foundation. Welcome back to theCUBE, great to see you. >> Thank you, nice to be here again. >> Always good to talk networking, as Stu and I always say networking is probably the most active audience in our community, because at the end of the day, everything rolls downhill to networking when the people complain. It's like "where the hell's my WiFi, "where's the patent latency," networking SDN was supposed to solve all that. Stu, we're still talking about networking. When are we going to fix the network? It's always in the network, but important. In all seriousness, a lot of action continues and innovation to networking. >> Absolutely. >> What's the update? >> Update is very exciting. So first of all, I can confidently say that open source networking, not just networking, but open source networking is now mainstream. And it's mainstream in the telcos, in the carriers, service providers, it's getting there in the enterprise. And Linux Foundation is really proud to host eight of the top 10 projects that are in open source networking. ONAP, ODL, OPNFV, Fido, you know, the list goes on. And we're really excited about each of these projects, so good momentum. >> We've been seeing and talking about it too, we all, joking aside, the intro there, but in all seriousness we've been saying, we get better the network, it's finally happening. Has it been a maturization of the network itself, has it been industry force and what have been the forces of innovations been? OpenStack has done some great work, they're not getting a lot of love these days with some people, but still we've seen a lot of production workflows at OpenStack, OpenStack's still there, rocking and rolling. New projects are onboarding, you see the telcos getting business models around digital. What's the drivers? Why is network mainstream now? >> I think it's a very simple answer to that, and that is before 5G and IoT hit the market, network better be automated. It's a very simple requirement. And the reason is very self-explanatory, right? You can't have an IoT device on the call on hold while you get your service up (laughs). So, it's IoT, right? And it is the same thing on 5G, a lot of new use cases around cars or around low latency apps. You need automation, and in order to have automation, a carrier or a solution provider goes through a simple journey. Am I virtualized? Yes or no? Am I using the building blocks of SDN and NFV? Yes or no? And the third, which is now reality, which is, am I using open source to do it? Yes, and I'm going to do it. And that's the driver right? I mean it's all- >> Automation, when you started throwing out a lot of TLAs, you talk about SDN and NFV, we've got a four-letter acronym that we need to talk about. The Open Network Automation Platform. Why don't you bring your audience up to speed, what that is, the news that you have this week. >> Absolutely, so ONAP was launched earlier in 2017. It's a combination of two open source projects, ECOMP and Open-O, and we wanted to bring the community together versus sort of fragmented, and because our end users are asking for a harmonized solution. So we brought it together. It was launched earlier this year as we talked about, but the most significant thing is it has received tremendous support from the member community. So at OSS today, we just announced that Vodafone has joined as a platinum member. They will be on our board, and as you know Vodafone is one of the top providers. So if you add up all the subscribers that are being influenced by ONAP, they come to 55%. So out of the 4.5 billion subscribers that exist, more than 55% will be influenced by ONAP and the work that happens. That includes China Mobile, China Telecom, China Unicom, all of the China, Bell Canada, AT&T obviously who sort of was the founding member, Orange, Reliance Jio from India. So we've got, Comcast joined earlier in the quarter, so we've got cable companies, carriers, all joining. And to be very honest, I'll probably just give you the list of all the networking vendors that are participating here, and I've list Amdocs, Cisco, Ericsson, GigaSpaces, Hua Wei, IBM, Intel, Nokia, Tech Mahindra, VMware, ZTE, Juniper, you know, you name it. >> Arpit, I mean the long story short is-- >> Just cause they're involved does that mean they're actually working-- >> They're active. Active. >> we're not going to be critical on this. >> But come on, even Cisco's involved in the open source stuff, right? >> They've very active. >> We've had lots of guests on from Cisco, Lulu Tucker's been on many many times. We know the open source there, but it used to be, networking was very proprietary. Now, it wasn't SDNs going to totally change everything, it's lots of different pieces, lots of different projects. It kind of felt like the river slowly wearing down the mountain as to this transition from proprietary to open source. >> I think what happened is if you just look at four years back, it was proprietary. Not because people liked it, that was the only game in town. When the open source industry, especially in the networking, and this is a hundred year old industry, telecom right? When it came in in the desegregated manner, hardware and software separated, control plane separated from data plane, all of that happened, and what happened suddenly was each components started becoming mature. So they're production-ready components, and what ONAP and what Linux Foundation is intending to do this year is trying to bring all the components into a system solution. So that it's easy to deploy, and all you have to do is point, click a service, everything below it will all be automated and integrated. >> Well the telcos are under a lot of pressure. I mean this has been a decade run, over-the-top they've been struggling with that from years ago, decade ago or more. But now they're getting their act together. We're seeing some signs, even VMworld. Stu, Pat Gelsinger said 5G's the next big kahuna in networking the next 20 years, you can validate it. This is going to be a 20 year changeover, so as the Linux Foundation, which essentially is the organic growth engine for this community, what do you guys see in that 20 years? Cause I see 5G's going to create all these connection points. IoT is going to be massive. That's going to increase the surface area for potential attacks. We're seeing a networking paradigm that's moving from old guards Cisco, Juniper, and some of the names you mentioned. They got to make some changes. How are they adjusting? What's going on so the next 20 years we don't have more conflict and more identity politics. >> I'll tell you one thing, I come from a vendor community, right? So I really appreciate the work they're doing. Part of the reason you would have seen in the past a vendor dragging their feet is because of fragmentation in the community. You as a vendor do not know where to put your resources, people, and where you put your money. What we're doing at the Linux Foundation is starting to harmonize all that. And once you do that and you have enough of a scale and enough of a community, there is no shortage of people and developers that the vendors are contributing to. >> John: What's some of the proof points that you can share? >> Okay, so ONAP, from start to now, about 1100 Wiki members already. That means 1100 unique developers are joining the project. Over 50 members. We ran out of VMs, I mean it's like that has not happened in any project for over five years. We had to fire up people more. So you can see that... And this is not just, these are competitors, but if you step back and look at it, they're competitors from an end user perspective, but they're solving the common problem in which they don't get any money. They don't make any money. These are things that absolutely need to happen. The plumbing, the infrastructure, the orchestration, the control layer, the data plane layer, all of that need to just happen, it should just work. And let them differentiate on top. We are actively seeing almost everybody participating significantly. >> Stu, let's hear your thoughts on this. You guys are both, I view you guys both as experts and influencers in this networking ecosystem, so I got to ask you both a question. CNCF has gotten a lot of traction with funding, sponsorships are off the charts, you're seeing massive tractions, Stu, where you also see that KubeCon Cloud Native, but you have native clouds, I call them native clouds, in Amazon and then soon-to-be enterprises that want to run software-defined networking. So the question is do you see the same kind of support going for your group as CNCF's getting? Is it just fashionable at this point, CNCF? Why isn't the networking getting as much love at least from a sponsorship standpoint. >> Let's define love. So if you define love as the 2017 ONS, which is our largest networking summit, we grew that 10%, everything was off the charts. The feedback, the content-- >> John: The attendance growth or sponsorships? >> Attendance, sponsorships, CFPs were 5x oversubscribed. Call for papers, for submissions, 5x oversubscribed. So we had a hard time picking the best of the best. ONS 2018 is going to be here in LA, we've already started getting requests on, you know, so we're the same boat. >> So you feel good. >> We feel good. >> Not about this, like you're winning. >> No, but I tell you-- >> There'll be positive numbers we know from the hype scale horses, Stu, answer your question and then maybe you guys can comment. So is it a matter of that there's more buzz in positioning involved in the hype side of CNCF now, and there's just meat and potatoes being done in the networking world, Stu? Cause you and I both know, if no one has nothing to say, they've got to kind of market themselves. >> So John, think back to five years ago, how much hype and buzz there was around SDN. John, you and I interviewed like Martin Casado, he just bought for $1.4 billion, all these startups, lots of VC investment, so I think we're further down the maturity curve. Now networking's always-- >> John: People going to work, they're doing their job. >> It's real, it's in production-- >> It's funny-- >> It's not parb, I always say when you move from PowerPoint to production, real things happen. >> I always say, if there's going to be sizzle, I better see some steak on the grill, so what's happening is steak is cooking right now. >> And John, so one of the things we say, networking, no offense to all my friends in networking, networking is never sexy. >> Oh, come on Stu, networking is totally sexy. >> I always say it's cool again. >> Networking has never lost its edge. >> It absolutely is majorly important, but Arpit, take us in, you know, Kubernetes is hot, containers get a lot of buzz and everything. Networking, critical piece of making sure that this works, feels like, I think back to the virtualization days, it took us 10 years to kind of solve those things that that abstraction layer broke. It feels like networking is further ahead than it was, it's moving faster, we understand it's not something that's just kind of oh we'll let the networking guys get to it eventually. Networking and security, which often has that networking tie are front and center now. >> Very good point, and I think what you have to also sort of step back and look at is what are the problems that need to be solved from an end user perspective? So the hardest networking problems at the data plane control layers, check. Next big problem that remain to be solved was orchestration, data analytics, and things like that. Check, solve, with ONAP. Now the next problems that need to be solved are containerization of enterprise app, which is where Kubernetes and... and then how does containerization work with networking? That's all the C&I, the interfaces. I would say next year, you will start to see the interworking and the blend of these "hot projects" where they can all come together. >> Stu, you were there in 2010, I looked right in the camera and said to Dave Vellante, storage is not as sexy. And Dave called it snoreage, cause snoreage is boring. (Stu laughs) >> And at that time, the storage industry went on a run. And we well-documented that. Sexy is, networking is sexy. And I think that we-- >> I call it cool. >> And I just tweeted, 25g is a good indicator of a 20 year run, and networking is the big kahuna as Pat Gelsinger said in IoT, so I think, Stu, I think it's going to be very apparent, sexy. I just don't see a lot of amplifications, so you don't see a lot of people marketing the sizzle. I think, being done I would agree, but Stu, there's more buzz and hype on the CNCF side than networking. >> That's fair. I think it is always as you said, it's the initial phase of any project that gets a lot of clicks and a lot of interest, and people want to know about it. A lot of the buzz is around, just awareness. The classic marketing cycle, and I think we're past that. It was therefore ONAP in January, we're past that. >> Alright, so here's the question, final question. So the steak is coming off the grill in our metaphor here, what are people-- what is that product, what's happening, what is the big deliverable right now from a networking standpoint that people can bet on and know that they can cross the bridge into the future with it. >> You will see a visible difference, you as in an end user, an enterprise, or a residential consumer. You will see a significant difference in terms of how you get services. It's as simple as that. Why? Because it's all automated. Network on-demand, disaster recovery, video conference services. Why did over-the-top players, why were they so successful? If you need a Gmail ID, you go in, you get one. It's right there. Try getting a T1 line five years ago. That would be six weeks, six months. So with the automation in place, the models are converging. >> So provisionings are automatically happening-- >> Provisionings, service, and then the thing that you will not see but you will see in the services impact, is the closed loop automation that has all the analytics built in. Huge, huge. I mean, network is the richest source, and by the way, I'll come back next year and I'll tell you why we are cool again. Because all of a sudden, it's like oh my god look at that data and the analytics that the network is giving me. What can I do with it? You can do AI, you can do machine learning, you can do all these things. >> Well, we're looking forward to it, the eye of the storm is kind of happening now I think in networking, Stu and I always have debates about this, cause we see a lot of great action. Question is, let's see the proof points, you guys are doing some good work. Thanks for sharing, Arpit, really appreciate, General Manager of Networking at Linux Foundation. It's theCUBE, more live coverage from Los Angeles, the Open Source Summit North America. I'm John Furrier, Stu Miniman, be back with more live coverage after this short break. (techno music)