(upbeat music) >> Okay, welcome back everyone. It's the CUBE's live coverage from Monaco for the Monaco Crypto Summit. I'm John Furrier, host of the CUBE. We're getting all the action here as the world goes decentralization as assets from the physical world connect with virtual to hybrid steady state. But Mattia Baldassarre's here, founder and CEO of Epico Play. Welcome to the CUBE! >> Thank you, John >> So I love to have you on. I love the Italian accent. Get a little European going here. We're from Silicon valley, where you're in Italy. Great to have you on. So Epico Play, what is it? >> So Epico Play is an innovative startup with the aim to digitalize the sport industry, to support clubs, federation leagues, to move into the digital era. Right? So we build up a technology. It is, actually two heads. One is a kind of white label technology for, you know, small, bigger club and then a B2C platform api-play.com where you actually can open up your own engaging channel straight away and allow clubs to have a digital infrastructure, to engage directly with their community, to monetize it and to make together some let's say two way engagement experience. Because we are used today, to just, you know a communication usually by this brand that has one way. So I tell you something, here is something, you know we create something together between the brand that is a club and the community itself. So it's kind of our ability to lump these experiences. >> Yeah. So I saw something on YouTube a day and a half ago. Roma soccer team introduced a new player and the fans were going crazy. They had a little light show. He comes out with the Big Digital Bits logo on this jersey. I forgot who the player was. You know, it was a young player. >> Dybala. Paulo Dybala. >> Yes. And the fans packed the place. And I know he's got the sponsorship with Digital Bits. So Digital Bits is sponsoring that club, but then the underlying technology. Are you over the top? Are you building apps on top of digital bits? >> Yes. I mean, that's also one of the, you know touching point of our partnership. Digital Bits today we announce our partnership with them, with Digital Bits Foundation. They're going to become, you know, our blockchain partner. They will support us on offering the token service to clubs. And for sure, we are going to, we are aiming to create our own token for Epico Play Platform which will always be the substances of the Digital Bits blockchain. And a second step will be for sure optimizing the relationship of Digital Bits, you know, also around the world. >> Yeah. >> But on ourself already has, you know a big pipeline of clubs onboarding. And I was telling before in the in the Summit is not just, we don't want just the top clubs. Right? That's easy. They have money. We want to help, you know, smaller club to go into this new era. Otherwise they're going to lose a lot of audience. They're going to lose a lot of revenue. >> It's interesting Mattia. I was telling earlier guests we had on about the meta version, sports. Sports clubs have been savvy around data for a decade, over a decade, all the big clubs that have TV contracts, certainly. They know how to manage, use technology to manage the team. They have technology to manage the stadiums and they have technology to manage the fan experience which was normally ticketing and, you know, I got a beer, I go to my seat, get stuff delivered, get a shirt, you know spot pricing, being smart. >> Sure. >> So with data. So, okay. That's good. That's a nice foundation. Now with the digital side of things and NFTs you've got assets and you've got a whole other level of interaction on the assets, the player, the brand the fan who can be a player and a fan. And so like now the multiple dimensions of new use cases. >> Completely. It is I believe it is, is like the game A New Hero, you know? So the touching point are much more our, let's say the Gen-Z, you know, the teenager, like they need more, much more input during the week. You know, for our, for my generation going to the stadium was the most exciting thing. So we were waiting for Sunday to go to the stadium, right? Now, the kids, they have so much information that if you don't engage them through this kind of fun engagement during the week, they will play PlayStation, you know or play whatever gaming on Sunday instead of watching the live match. >> But so to get that example let's stay with that for a second. You use your personal experience. Because I felt the same way for sports. If they could reach you during the week you'd be engaging with them. >> Exactly. You collect more data. >> You were ready. >> Exactly, you collect more data and mostly you have a higher quality of the data itself because you see how they behave. You see what they like, not just on the offline pitch. Right? But you can track everything here. So it's a, I think the big step that we bringing also into, into sports >> You know, I did a talk over 15 years ago at MIT and I said, web one was about information. Web two is about connections. And web three is about relationships. Okay, not just who you, you know connected to with devices, relationships. And guess what? Community, NFTs, self-expression, engagement, and the engagement patterns are changing as well. You're talking about things that aren't around right now. >> Yeah, exactly. >> This is new, new benefits. >> It's a new benefit, completely >> New benefits of everybody >> Completely for everybody. And especially, you know, actions that clubs need to do if they want to evolve, you know, that's I think really crucial for them. >> Great. You're building on Digital Bits. Where are you with the company? Talk about the origination story. How did it get started? Did you wake up one day and the apple fell on your head and you said, well, what happened? What's going on? >> So the story is this one, I worked in media, into sport media industry with a big group in London for a long time. And then I was also the CEO of a sport, OTT broadcaster. It is international, but I was taking care of Italy. While I was getting along with clubs, federation leagues, I said, there is a missing here. Right? They still not consider this as a main aspect. They always scared of investment or investing money in this. Right? So that's why we say, okay, you know what when I quit my job, we say, okay, I want, I'm going to... >> You just quit your job. Say I'm going to quit. >> Okay, no, I finished the season. Then I say, okay, done. Now I'm, I'm already thinking about what's going on. And then I open Epico Play. We also, with these mission say, okay there is an opportunity. There is a need in the market. And again, John, I'm not talking about just the top three teams of each league. I'm talking about all the teams. >> All the teams. >> All the teams, professional clubs, being basketball and volleyball. You know, all the sports need these changes. >> Yeah, some are bigger than others, but it's the power law. They all have communities. >> But if you aggregate all the small and medium teams, you know, right, You reach 1.5 billion fans. Right. So huge amount of data. And again, with our technology, we are able to give this environment without an investment from the club. So they are more open. They feel more like comfortable. And we are going to make money together with that. >> And they contribute the assets. So they're partner. >> Yeah. We are completely partner. So we build ecosystem, we then, for them and we make money together. >> It's a joint venture kind of, not formally but it's a win-win. >> It's a win. >> Not a lot of money out of pocket. They put a little bit probably to integrate in, but not big numbers. >> Not a lot of impact on the cash flow because in their mind is still for sure. The pitch, not the field is the most important thing. >> Yes. >> So that's why, okay, then we will help them. Okay. Don't worry. >> It's all upside for them. Do they have a rev share on things too? >> Yes. Exactly. >> So they do a business deal on their side? >> Yes >> So they're happy. They have the option for the future and... >> We build up everything for the future. Then we keep starting and keep monetizing together. So into different ways. >> So can you get some good tickets when the CUBE is in town? >> Whenever you want John. (laughs) >> Of course. What's next for you? Take us through your fundraising. You're building your team. Take a minute to put a plug in for your company. >> We actually, at the end, like seen around 1.2 million. Between, you know, an investment group that we're working with. This other venue, you know, one big TECHO company and some angel, strategic angel investor. Now we are also closing another bridge round to go then in 2023 to make a big round, you know, and scale internationally. So already, now we are approaching five to seven countries new countries, especially, you know, also going to South America where there is a massive adoption of this kind of opportunity, especially in terms of data. Then straight after we're going to, you know, make this fundraising and expand our business. Be really aggressive. As I told you before on the fact that, okay you know what we do the investment. Just let's build us your ecosystem together. >> Yes. >> And then we see, you know can be a different element between eventually other competitors will come out after. >> Okay. Great venture. Congratulations. >> Thank you. >> Thank you for coming on the CUBE. We'll see you at the yacht club later today. >> Thank you so much. >> The big gala event. Stay right there. We're wrapping it up here. I'm John for you here live in Monaco with the CUBE, Monaco Crypto Summit. All the next generation, new wave of businesses being refactored with new technologies, bring in value. That's what decentralization is, web three all coming together. Of course the Cube's covering it like a blanket. I'm John Furrier. We'll be back in more coverage after this short break. (upbeat music)

okay welcome back everyone we're here live in monaco for siliconangle thecube's coverage of the monaco crypto summit i'm john furrier your host we're here with al berger the founder of the digital bits blockchain digital bits is presented it's an open ecosystem they're the main presenters bringing everybody together al burgia is the man of the hour al great to see you cube alumni great to see you again john thanks thanks for having me back on the show it's been this is an inaugural event yeah you you and your team put together the digital bits foundation um the digits blockchains enabling technology the proof is in the pudding as i always say now you're seeing companies building on top of the ecosystem why monaco this is inaugural event what's going on here what's the motivation what does all this mean all this stuff coming together share uh why monaco i mean there's uh it's part of this next chapter for us things are happening in monaco and and um um we've yet to unveil that and we thought you know what better place to unveil what we're doing in monaco other than to do it in monaco so that was really the genesis of what gave birth this idea to have the monaco crypto summit um but that evolved beyond just sharing the nexus of it all there are organizations that here that have come from all over the world and will be sharing for the first time how they're also utilizing the digital bits watching not bad to come to monaco in the summer though it's pretty pretty nice area beautiful views yeah summer time in monaco is always great but this inaugural event first of all i love the name so congratulations on the name i think it's got a lot of legs to it i think this will be something that's going to be around for a long long time so it's a good good call there there's a lot of other dynamics going on prince albert's got some involvement he's interested in crypto we're going to hear more about that in the yacht club presentation later tonight you got startups companies building on top of the capabilities of digital bits you know you and i have talked in the past on the cube about the technology um your technologists uh followed a lot of your adventures to success and exits multiple exits in tech silicon valley knows you everyone knows you know around the world it's kind of like a cloud game but it's decentralized you've got infrastructure platform applications um there's super applications and decentralized device to all kinds of new stuff going on so you have a stack kind of going on here in a decentralized way and been validated by all the big names jumping in and changing their business models and horowitz you name it now a global financial markets converging on this huge opportunity around crypto and d-apps everything's happening so what's your reaction to someone who's been through many cycles built companies and sold them and been successful what's your analysis i mean this journey is then different and you has a unique some similarities but definitely some unique characteristics in prior journeys uh in in you know venturing off to found a company and so forth and for me it's been obviously the traditional way um you know prior to this obviously it was in the valley and and had uh uh quite the journey um what i would say this time is um with all that's happening in blockchain and cryptocurrency it's the amount of say capital formation the amount of people involvement in into an early technology into an evolving technology and there's various subcategories now across nfts metabours and um and all things fungible um there's a global stage immediately and um and it sort of creates these sort of mini vortexes of getting more people involved um it's it's kind of some semblances of like the dot-com bubble in a sense but with a much bigger ecosystem um in comparison to what we saw in the 90s um the thing about blockchain is that it it needs to the more successful blockchains out there need to evolve into becoming as decentralized as possible and so as to use your analogy of stack i mean it is incredibly important to have contributors at all layers protocol layer application d app layer in many corners of the world but it all starts with an idea so it's really hard to go from point a to point b um like any other new opportunity and so for us it's been a journey we're evolving in this next chapter um and a lot of that will be evident today throughout the course of the summit we'll start to see and start to feel even more so how uh the digitalbits ecosystem is is becoming more and more decentral we're going to see a bunch of folks coming on us off stage are going to come here sit down on thecube and chat with me about their opportunities how would you describe for the folks watching now what's going on on stage here all day and then obviously there's a vip gala tonight at the yacht club with prince albert in attendance and his team and a bunch of big power players what's happening here what's the what's the vibe what's the purpose what's being presented can you just quickly share uh take a minute to explain what's going on so relative to to the summit um it's you know organizations uh platforms um there's there's uh a few metaverse uh platforms here that will be um i mean they've been in in existence but they'll be unveiling um their connection and how they're leveraging the digital business watching for the very first time and so um but also other categories as well even um soon here massive multi-billion dollar real estate development all coming to um the digital blockchain so this is the physical world massive uh resort um real estate development completely being tokenized you just had some success in digital assets obviously the roma team i saw the announcement on on youtube was pretty big um you get digital bits on the jersey a new player so caught my attention you got sports teams you got here you got applications people building on top of digital bits why for us it yeah vision is needs to be supported by a strategy um from inception it was finding ways to take an enterprise go to market strategy and and uh some of it may be a bit of trial and error in the early you know onset from 2017-18 when it when the journey kind of began for the digital biz blockchain but um also part of it is timing and one of the things that we saw more recently again kind of like the journey and the stack you're referring to before nobody foresaw the pandemic nobody foresaw that the whole world would be at home staring at a screen um and figuring out what to do with their time and many of the world for the first time began to learn about blockchain and cryptocurrency for the first time in the onset of this pandemic and so that became a huge accelerant for the space and so um another quote you know i've i'll take away from you that i you know recall you saying many years ago um you need to have a horse on the track to be in the race yeah we're very fortunate to have a horse in the track by having already a number of years of development um awareness so that when there's kind of like these market shifts that can become an accelerant we're in a position to to move with the industry um and so it's been an incredible couple of years i mean it was great for you guys yeah and so there you know there's different contributors in the ecosystem some some that i'm affiliated with that have done things in the sports space um and other things that i'm not affiliated with there's a lot of things that again are emerging today that are happening in different categories or themes of metaverse for example um and i'm humbled by it just simply by the virtue of the fact that they're utilizing the digital that's watching but i had no um stake in building what they've built in terms of this is enabling technology so just to kind of pivot off you said yeah the pandemic was a tailwind now for um this movement for many reasons one people sitting at home boy hey this is technically vegas work on the blockchain two the future of work or the future of how things are organized is was remote work remote work is like next door neighbor to decentralization like i mean come on you're talking about people going this is not the future is not where it used to be that kind of galvanized a lot of people and also the business models have shifted so now post pandemic everything's hybrid which is virtual physical so that's the perfect storm so total acceleration agree um and we're seeing the traction now what's interesting about what you guys are doing is you're enabling people to build apps on it that's the platform and and that's that's again what i want to ask you is i had people always ask me what's digital bits so i'm going to ask you what is digital bits well digital bits is both the name of a blockchain it's also the name of a cryptocurrency the native cryptocurrency of the digital bits blockchain and so um it began 2017 as a fork of stellar in terms of the original repository um and you know there's a question i was asked earlier today in a press conference of like oh there's all these blockchains well we're still in this like early stage uh this early part of this uh evolution and so i i don't necessarily see a lot of what's happening out there as competitive but rather complementary because in unison you know there's different use cases different categories uh where kind of a blockchain can find its array of adoption in in this sort of phase of it all um for us um we've been referred to as a few different things one of which is you know the aspiration become this blockchain for brands i think today we'll learn that it's become much bigger than that in terms of its capability it's not necessarily that um it's as a result of new technology it's the tech a lot of this technology has been there it's just how it's being exploited and used um we're unveiling today for example and part of now this chapter for me is working with um community um developers hold on before you get there so okay i see digital bits i love the name by the way so thanks for that you kind of get to the news now you have a press conference take me through the press conference what's the news what are you guys announcing here today so the press conference we we did share not everything uh there's more um uh likely in store by the end of today that's not on the agenda uh and and maybe i'll be back on the show later today um we will have you back we'll find out come on but in terms of in terms of what we shared so far at the press conference um uh it was centered around two key themes i wanted to um obviously talked about the array of things to come today but focus on some of the things i'm directly involved in one of which was nico swap and the other are the number of things involved here within monaco so in terms of nico swap um by way of nane nico and in the spirit of decentralization nico in ancient greek means victory for the people so we thought that was a fitting name for the platform it's a decentralized exchange platform on uh the digital bits blockchain um filled with liquidity pool technology automated market making technology it's it's but by way of comparison digital bits is version of let's say a uniswap but lower cost faster and so forth and there's a number of organizations here today that will uh are announcing that they're deploying on nicos bringing their token to the digital bits blockchain and and launching um on on nicoswap so we're i'm super excited about that this is you know part of evolution and part of fostering decentralization um and so what that enables is by virtue of uh being able to again help helping other organizations getting their horse on the track the common denominator for us is digital bits it's um you know the fact that every application every utility token every nft you know does require digital bits including the digital bits currency to provide that security to to be used for gas fees and and and so on and so forth so um the blockchain itself the cryptocurrency it's kind of a common denominator beneficiary uh the one way you can kind of think of it um but yeah we shared a lot around an ecoswap um uh what it looks like and um its key functionality and and who are some of the organizations that are uh on on board day one the other part of the press conference today we shared um was more monaco centric digital bits in monaco and this journey is just beginning uh it's super humbling it's super exciting for me to be a part of it um there is again no real particular order there's a an ecampus that's focused around cyber security and blockchain education for both private sector and public sector so um academia so skills government issues solve some skill gap correct right it's an organization a financial institution a whole department needs to know more about blockchain how they can leverage it um digitalbits um is the blockchain um that is forming the first part of the curriculum for this ecampus that's launching here in monaco with uh uh an organization called amvini the other thing uh that we shared and announced uh today is that um the first sov first and only sovereign cloud in europe is the monaco cloud as recently launched what makes it soft and in essence is a few aspects of its characteristics but digital bits blockchain nodes are being deployed in the monaco cloud um and so beyond the nodes that already exist it's um the network is further being let's say hardest to bring your scale in resiliency you know the whole thing around censorship resistance right the more nodes there's a huge strategic aspect to obviously deploying nodes in in sovereign clouds um and so in europe the first for that is the monaco cloud so we're really honored to be working with the team there and mvne and so forth for that and then um and then as well um a number of months ago we began a journey with the prince albert of monaco foundation um the the chair president is uh prince albert and um the uh vice president ceo is olivia windham who was in attendance at the uh at the press conference as well and um and we unveiled um the foundations uh platform entirely built on the digital bits blockchain uh utilizing the digital bits cryptocurrency um as well as uh nft ticketing and so forth uh so we unveiled that we showcased that for uh for members of the press um how it will be used and and so forth some of the questions you got um i mean it went everywhere from um there was a regulatory regulation question related to europe um to questions around decentralization what are what are we doing how do we compare to uh proof of work you know why why digital bits a big part of that is i think we have a lot of common values with um the foundation of prince albert foundation uh around the environment being eco-friendly and so on and so forth and so um um questions of that sort you know how what do you know what's the next chapter look like and and how how um is more and more decentralization in my view going to be fueled and you said you got some announcements you can't talk about um coming okay so is that what's that going to be related to you get a little bit of teaser on that is it going to be something how big we be massive is it the grand finale or is it it's not a finale the unveiling it's an op unboxing of a new deal what's what's what is it a deal is it technology um it is uh um it's it's um large uh organization um that um is is leveraging uh both um the digital bits watching and digital body swerve that one okay good well al thanks for coming on and congratulations we will catch up with you either at the end of the day here on the live program or we will be at the yacht club in monaco yacht club tonight for the big event we hope to be live there but if not we will report on that yeah thanks for having me john all right congratulations digital [ __ ] really rocking the world here in monaco love the name digital bits makes tons tons of sense platform to enable applications this is the future you're going to start to see this decentralized model that kind of looks like cloud computing but not it's a technology enabling the creative and the and and the application transformations to decentralization it's coming almost every single category will be centralized we'll be covering a blanket on the cube i'm john furrier thecube thanks for watching [Music] you

hello welcome everyone to thecube's coverage here in monaco i'm john furrier host of thecube the monaco crypto summit is happening we're here for the full day and tonight at the yacht club for special presentations crypto team is here digital bits and the industry's gathering and we get some great guests lined up throughout the day our first guest is michael gord co-founder and ceo of gda capital michael welcome to thecube cube great lunch on so we're kicking off the day here we got a lot of a lot of commentary around crypto and also we're in monaco so kind of a special inaugural event why this event why are people gathering here in monaco monaco has traditionally been a top financial jurisdiction but and there has been crypto events here before but never with participation from from prince albert so this being the first event first blockchain focus event in monaco that has participation from prince albert has brought a has brought a global audience and the fact that digital bets is intending to there's a a lot of excitement and and what uh what digital bits is going to be coming to market with yeah and i think i talked to alberto the founder and ceo of digitalbits um i've known him for many years he's a tech guy by heart but he's been in the trenches doing a lot of work over the years in crypto and one of the things i think digital bits has nailed this first the name's amazing but they got real deals i saw our announcement a couple days ago less than 48 hours roma soccer team has a new player they brought the big roll out digitalbits is on the uniform on the front of it huge crowd great visibility so this is a real trend where the the assets of physical and digital coming together there's certainly a lot of hype and a lot of kind of like cleaning up right now in the market but this train is definition is happening training has left the station there's been a lot of over the past decade a lot of startups building in the on blockchains and some of those startups have become big companies but big traditional enterprises have been slow to adopt digital assets and uh digitalbits is really well positioned to bring a lot of those and bring a lot of enterprise participation to the blockchain yeah i mean we met a couple days ago and we were talking in um at the hotel um you're you've been at this for a while you got some great successes talk about your firm what are you guys doing gda what are some of the things you're working on uh you're doing some investment what are some of the angles you're taking bets you've made things you're looking at yeah so i'm a serial entrepreneur and investor i've been focused on the mainstream adoption digital assets for the last decade went about that in in various different ways as i have as i've matured but the way our business looks now is uh is focused on bridging the gap between institutional capital markets and the blockchain and helping institutional capital participate in the market um so we help digital assets with their with their public offering we've gotten into traditional public markets through uh the blockchain moon acquisition corp spac that one of my co-founders is director of we have a brokerage business that does a few hundred million dollars about the transaction volume collateralized lending business we just started some some funds principal investments and then we incubate our own companies internally in category new categories like the metaverse nfts and um other things like that so pretty diversified across the boxing cabinet market at this point and in general looking to create solutions to um help the traditional capital market and the boxing cabinet market get get deeper exposure here you know it's interesting i hear you're speaking about the um how you guys are handling your your view of the landscape multiple moving parts on the investment thesis a lot of integration of instruments and vehicles it's a new creative structural change i mean if you look at just the money how crypto and the future of money this this cultural shift it's also some structural change on how to invest how to manage the investments how to bring on like incubation into most capital public private at the same time on the other side of the coin you have the entrepreneurial energy of um a lot of entrepreneurial ideas you see a lot of creative artists the creator culture has emerged in the past year and a half as a massive wave but to me that's just an application on top of the new infrastructure if you look at all the big investment houses that are pouring billions of whether it's industrial horowitz or other big vcs moving and shifting it's all the same game it's the infrastructure platform applications and it's but it's different it's not what we used to see because it decentralized how do you react to that what's your view on that concept you see it the same way yeah i think that there's everything with blockchains is novel but almost all of it we've seen before so um we've had games before now with the blockchain we have the ability to earn income by playing games we've had exchanges before but they've always been a centralized organization that everything that is now built on blockchains exists in the traditional internet or capital market or game industry or or whatever uh that you know there has been art for generations there's been uh now the ability to have art on the blockchain with provable nft like every everything is innovative because of the decentralization aspect but it's not it's not the first thing the first time that we've seen any of this stuff it's almost interesting you're seeing it recycling all the same concepts on the old web kind of come in the new web and there's also a gen z angle especially the metaverse metaverse the constant theme i'm seeing is hey you want to watch sports you can watch in the metaverse and do it differently and not have to attend so you know the whole pandemic has shown us that hybrid virtual and hybrid is coming together and so i see a huge tsunami of innovation coming from just the tailwind post pandemic i think still massive value in a real event like this us being able to sit in front of each other as real people is uh not replicatable in the metaverse but to be in monaco is not possible for everyone because uh visa reasons because they have something you know it's just you have to be here today is not possible for a hundred percent of the world or for a sports game or for a concert or for a music premiere movie premiere really anything that's happening in the real world is not the metaverse is not gonna replace the real world but it is gonna create a massive additional audience to anything that's happening in the real world that anyone around the world can participate and how amazing would it be for uh for someone from zimbabwe someone from sydney and someone from brazil to all be interested in what digital bits is doing in monaco and what prince albert is you know how how how how the monarchical crypto summit is looking to position monaco in the future of cryptocurrency the kind of theme of this event and they have the amazing fortune to meet in the metaverse it doesn't replace well i mean i think i mean i think this is a great point this to me is going to be the holy grail in my opinion i agree if you look at the notion of presence we're face to face we're here there's people here so we peace we see each other in the lobby maybe he's out sightseeing at dinners so when you have that face to face that's the scarce resource right that's going to be the intimacy sometimes it's not even just to learn about what the pro what's going on but if we're present here how do we create that same experience when you have presence not just some icon chatting but like just movement knowing that you're there connected to people first party is going to be no one's really done it well i think the metaverse is to me is showing the path to being a first-class citizen digitally with a real-time event it's new so it is possible to communicate in the metaverse through through a microphone so if if you're beside someone then similar to the real world you can say you know hey how's it going what do you think about the presentation or or whatever you want and if you're speaking in a conversational way then the person beside you will hear what the person down the hall might might not um it's also that i've i've seen new features in certain like experiences that are coming to market that kind of take the google hangout or skype yeah like video infrastructure and put that in so we could choose to have our cameras on which is it's getting better but it of course doesn't replace real presence there's no doubt in my mind that in near future soon sooner or later there's gonna be a guest sitting right next to you that's not here okay there will be a hologram model where people will be interviewed will have capability to visualize that person they'll be in a metaverse they'll be queuing up for interviews this is a game this is a mind-blowing thing i mean if you just think about that concept that we could have participation in real time here with expressions with their with their digital expression their icon whatever whatever their nfts are so i think this is going to be the blending of how communities gather and i think ultimately how truth and and journalism and news is going to change so to me yeah we're super excited we're here obviously because we want to get the stories and you know we love what digital bits is doing prince albert certainly a relevant figure on the global stage um i think this is a signal for a lot of things to come indeed indeed all right so final question before we move on what's your hottest thing you got going on what are you looking at what are you most excited about um well just just this conference um we've got quite a lot of of companies we have exposure in that are that are presenting and a lot of them are coining new new new niches of the market so um we have uh um we've spoken about a lot about the metaverse we have you know i'm and i think the metaverse is probably the the thing that i'm overall most excited about i think it's the next multi-trillion dollar market that feels like bitcoins in but in addition to that we have the first regenerative finance platform that is that is presenting here that's using decentralized finance and and blockchain technology to create a model that people can earn income while mining carbon credits essentially with an objective of having first boxing all blocking protocols but eventually creating a leader board of carbon positive businesses where businesses will challenge their competitors to be more carbon positive in a way that actually earns them earn some income outside of the potential value what's the name of that company that's kyoto protocol uh we have the first entertained to earn a company that is is presenting here it's playgood um the first uh e-commerce metaverse platform so integrated directly into e-commerce without needing to i think the future of the metaverse is is social links you have you know finest in the metaverse and you have all of the all the logos of metaverses that you have experiences in which is cool yeah that that's uh but then you're you're going out of the native website instead of having a um instead of you know native to the to the website having a metabolism experience so they're doing that um yeah really cool awesome final question one more final question i got for you because you made me think of it so metaverse obviously hot is there going to be an open metaverse you start to see walled gardens and you got facebook they got slam dunk by the u.s uh in terms of monopolistic move for buying a exercise act which you know i can i i don't think that was a good move by the u.s i think i let him do that but but there they're they're kind of the wall garden model the old facebook i mean decentralized about open yeah historically if we go back in time there's always open and closed infrastructure in the internet um there was there is companies building open infrastructure companies building closed infrastructure and we could have been talking in 1992 about whether the private intranet will create mass adoption or the open internet will create mass adoption and not that the the intranet is probably is even today still a multi-billion dollar per year business but it's not a multi-trillion dollar per year per year you know infrastructure like the public internet same with the blockchain in 2012 2013 um private blockchains were all the rage by banking raising hundreds of millions of dollars to build up private boxing infrastructure and private blockchains are generating probably today still multi-billion dollars of revenue annually but they haven't accrued multi-trillion dollars like the public watching has i think the same thing will be in the metaverse there will be open and closed infrastructure um but event and there already is close you know fortnight and and games are are essentially closed metaverses just without ownable land um i always look at the i'm old school i look at aol they had they monopolized dial up internet like where the hell did that go you know history so again yeah we don't know it's going to be maybe a connection a connection point between these open metaverses we'll see maybe i'm investment update michael thanks for coming on thecube appreciate you kicking off the event here monaco crypto summit powered by digital bits presented by digital bits uh the company really and behind all the innovation here and the companies i'm john furrier with more coverage after this short break thanks john [Music] you

>>from around the >>globe it's the cube with >>coverage of Kublai >>Khan and Cloud Native Con Europe 2020 >>one virtual >>brought to you by red hat. The cloud native computing foundation and ecosystem partners. Welcome back to the cubes coverage of Kublai khan 21 cloud native gone 21 virtual. I'm john for your host of the cube. We're here with a great segment of an entrepreneur also the creator and maintainer of fluent bit Eduardo Silva who's now the founder of Palihapitiya was a startup. Going to commercialize and have an enterprise grade fluent D influence bit Eduardo. Great to have you on. Thanks for coming on the cube >>during the place for having me here. So I'm pretty happy to share the news about the crew and whenever you want, >>exciting trends, exciting trends happening with C N C f koo Kahne cloud native cloud native a lot of data, a lot of management, a lot of logging, a lot of observe ability, a lot of end user um contributions and enterprise adoption. So let's get into it first by give us a quick update on fluent D anything upcoming to highlight. >>Yeah, well fluent is actually turning two years old right now. So it's the more metric project that we have a lot of management and processing in the market. And we're really happy to see that the sides are project that was started 10 years ago, its adoption. You can see continues growing ecosystem from a planning perspective and companies adopting the technology that that is really great. So it's very overwhelming and actually really happy to take this project and continue working with companies, individuals and and right now what is the position where we are now with through And these are part of the Roma is like one of the things that people is facing not because of the tool because people have every time there has more data, more Metro services the system are scaling up is like about performance, right? And performance is critical if you're slowing down data processing actually you're not getting the data at the right time where you need it right. Nobody's people needs real time query is real time analysis. So from a security perspective we're going to focus a lot on everything that is about performance I would say for this year and maybe the other one, I would say that we won't see many new futures around fluently itself as as a project so we'll be mostly about back texting and performance improvements. >>Yeah, I definitely want to dig in with you on the data and logging challenges around kubernetes especially with and to end workflows and there's the different environments that sits in the middle of. But first before we get there, just take a minute to explain for the folks um not that savvy with fluent bit. What is fluent bit real quick, explain what it is. >>Okay, so I will start with a quick story about this, so when we started flowing the, we envision that at some point I'm talking about six years ago, right, all this IOT train or embedded or h will be available and for that you we got back to heavy right? If you have a constraint environment or you want to process data in a more faster way without all the capabilities at that time we say that he might not be suitable for that. So the thing is okay and it was not longer like a single software piece right? We want to say through in this an ecosystem, right? And as part of the ecosystem we have sck where people can connect applications fluid the but also we say we need like a flu Indie but that could be lightweight and faster. Burundi is reading ruby right? And the critical part in C. But since it's written ruby of course there's some process calls on how do you process the data and how much you can scale? Right. So we said if you're going to dig into embedded or small constrained environment, let's write a similar solution. But in C language so we can optimize a memory, can optimize scenario and all this kind of um needs will be will will be effective, right? And we started to spread called fluent bed and through a bit it's like a nowadays like a lightweight version of Wendy, it has started for the Marilyn knows, but after a few years people from the cloud space, I'm talking about containers, kubernetes, they started to ask for more futures for flowing it because they wanted they have influence, but also they wanted to have flowing better than because of it was lively and nowadays we can see that what fluent established the market and true indeed, we're getting around $2 million dollars every single day. So nowadays the attraction of the break is incredible. And it's mostly used to um want to collect logs from the files from system be and for most of coordinated environment disabled, process all this information on a pen, meta data and solve all the problem of how do I collect my data? How do I make sure that the data has the right context meta data and I'm able to deliver this data. So a central place like a job provider or any kind of storage. >>That's great. And I love the fact that's written C, which kind of gives the, I'll say it more performance on the code. Less overhead, get deeper closer um and people No, no, see it's high performance, quick, quick stats. So how old is the project through a bit, What version are you on? >>Uh, a little bit. It's, I'm not sure it is turning six or seven this year, 96. It's been around >>for a while. >>Yeah, yeah. We just released this this week, one at 73 right. We have done more than 100 releases actually really settled two and it's pretty past sometimes we have releases every 23 weeks. So the operation, the club medical system is quite fast. People once and more future more fixes and they don't want to wait for a couple of months for the next release. They wanted to have the continue image right away to test it out and actually sends away as a project. We worked with most of providers like AWS Microsoft actor google cloud platform, the demon for this fixes and improvements are in a weekly basis. >>You guys got a lot of props, I was checking around on the internet, you guys are getting strong um, reviews on logging for kubernetes with the couple releases ago, you had higher performance improvements for google AWS logged in postgres equal and other environments. Um but the question that I'm getting and I'm hearing from folks is, you know, I have end to end workflows and they've been steady. They've been strong. But as more data comes in and more services are connecting to it from network protocols, two Other cloud services, the complexity of what was once a straight straightforward workflow and to end is impacted by this new data. How do you guys address that? How would you speak to that use case? >>Well, for for us data we have taken approaches. Data for us is agnostic on the way that it comes from but that it comes from and the format that comes from for for example, if you talk about the common uses case that we have now is like data come from different formats. Every single developer use the all looking format come from different channels, TCP file system or another services. So it is very, very different. How do we get this data? And that is a big challenge. Right? How do we take data from different sources, different format and you try to unify this internal and then if you're going to talk for example to less exert let's say you Jason you're going to talk to africa, they have their own binary protocol. So we are kind of the backbone that takes all the data transfer data and try to adapt to the destination expected payload from a technical perspective. Yeah, is really challenging. Is really challenging also that Nowadays, so two years ago people was finding processing, I don't know 500,000 messages per second, But nowadays they won 10, 20 40,000. So prime architecture perspective Yeah, there are many challenges and and I think that the teamwork from the maintaining this and with companies has provided a lot of value, a lot of value. And I think that the biggest proof here is that the adoption like adoption and big adoption, you have more banks reported more enhancement requests. All right. So if I get >>this right, you got different sources of data collection issues. If you look on the front end and then you got some secret sauce with bit fluent, I mean uh inside the kubernetes clusters um and then you deliver it to multiple services and databases and cloud services. That that right. Is that the key? The key value is that is that the key value proposition? Did I get that right with fluent bit? >>Mhm. Yeah, I would say most of the technical implementation when the of the value of the technical implementation, I would say that is towards being the vendor neutral. Right? So when you come, when you go to the market and you go to the talk to bank institution hospital form and if the company right, most of them are facing this concept of bender looking right, they use a Bender database but you have to get married. So they're tooling, right? And I'm not going to mention any inventor name. Right? Actually it's very fun. Well for example, the business model, this company that start with S and ends with swung right? For example is you pay as much money so you pay as much money compared to the data that you ingested. But the default tools in just the whole data. But in reality if you go to the enterprise they say yeah. I mean just in all my data into Splunk or X provider right? But from 100 that I'm interesting, which I'm paying for, I'm just using this service to query at least 20 of the data. So why I mean just in this 80 extra I didn't get it right. That's why I want to send and this is real use case there's this language is really good for where is analyzed the data But they said yeah, 80 of my data is just a five data. I will need it maybe in a couple of months just I want to send it to Amazon history or any kind of other a archive service. So users, the value that says is that I want to have a mentor neutral pipeline which me as a user, I went to this side work went to send data, went to send it and also I can come to my bills. Right? And I think that is the biggest value. So you can go to the market. They will find maybe other tools for logging or tools for Matrix because there's a ton of them. But I think that none of them can say we are gender neutral. Not all of them can offer this flexibility to the use, right? So from a technical language performance but from an end user is being the neutrality. >>Okay. So I have to ask you then here in the C n C F projects that are going on and the community around um um fluent bit, you have to have those kinds of enhancements integrations, for instance, for not only performance improvement, but extensive bility. So enterprises there, they want everything right. They make things very >>complicated. They're very >>complicated infrastructure. So if they want some policy they want to have data ingestion policies or take advantage of no vendor lock in, how is the community responding? How did what's your vision for helping companies now? You've got your new venture and you got the open source project, How does this evolve? How do you see this evolving eduardo? Because there is a need for use cases that don't need all the data, but you need all the data to get some of the data. Right. So it's a you have a new new >>paradigm of >>coding and you want to be dynamic and relevant. What's the how do you see this evolving? >>Yeah. Actually going to give you some spoilers. Right. So some years before report. Yeah. So users has this a lot of they have a lot of problems how to collect the data processing data and send the data. We just told them right, Performance is a continuous improvement, Right? Because you have always more data, more formats, that's fine. But one critical thing that people say, hey, you say, hey, I want to put my business logic in the pipeline. So think about this if you have to embed we are the platform for data. Right? But we also provide capabilities to do data processing because you can grab the data or you can do custom modifications over the data. One thing that we did like a year two years ago is we added this kind of stream processing capabilities, can you taste equal for Kaka? But we have our own sequel engine influence them. So when the data is flowing without having any data banks, any index or anything, we can do data aggregation. You can, you can put some business logic on it and says for all the data that matches this pattern, stand it to a different destination, otherwise send it to caracas plan or elastic. So we have, this is what we have now. Extreme processing capabilities. Now what is the spoiler and what we're going next. Right now there are two major areas. One of them is distributed. Extreme processing right? The capabilities to put this intelligence on the age, on the age I'm referring to for example, a cooper needs note right or constrained environment, right? Communities on the age is something that is going on. There are many companies using that approach but they want to put some intelligence and data processing where the data is being generated. Because there is one problem when you have more data and you want to create the data, you have to wait and to centralize all the data in the database for your service. And there's a legend see right, millions sometimes hours because data needs to be in Mexico. But what about it? To have 100 of notes, but each one is already right, influenced it. Why you don't run the queries there. That is one of the features that we have. And well now talking from the challenges from spoil perspectives, people says, okay, I love this pipeline. I noticed Lambert has a political architecture but the language see it's not my thing, right? I don't want to go and see. Nobody likes see that we are honest about that. And there are many mass words about security or not just nothing, which is true, right? It's really easy to mess up things and see. Right? So, and we said, okay, so now our next level, it's like we're going to provide this year the ability to write your own plug ins in Western webassembly. So with the web is simply interface. You can run your own pregnancy goal, rust or any kind of weapon sending support language and translate that implementation to native. Wasn't that fluent that will understand. So C as a language won't be with one being longer uploaded for you as a developer. As a company that wants to put more business logic into the bike. Well that is one of the things that are coming up and really we already have some docs but they're not ready to show. So maybe we can expect something for us at the end of this year. >>Great stuff by the way, from a c standpoint us, old timers like me used to program and see, and not a lot of C courses being taught, but if you do know see it's very valuable. But again, to your point, the developers are are focused on coding the apps, not so much the underlying. So I think that's that's key. I will like to ask you one final question of water before we wrap up, how do you deploy fluid bid? What's the is it is that you're putting it inside the cluster? Is there is that scripts, What's the what's the architecture real quick? Give us a quick overview of the architecture. >>Okay, so that it's not just for a classroom, you can run it on any machine. Windows, Linux, IBM Yeah, and that doesn't need to be a kubernetes. Classic. Right? When we created to invade Copernicus was quite new at the same time. So if you talk about kubernetes deploys as a demon set at the moment is pretty much a part that runs on every note like an agent. Right? Uh, all you can run necessarily on any kind of machine. Oh and one thing before we were, I just need to mention something that from the spoil it. But because it's just getting, we're having many news these days. Is that fluently used to be mostly for logging right? And influence the specifically project. We've got many people from years ago saying, you know what? I'm losing my agent for logging to a bed but I have my agents for metrics and sometimes this is quite heavy to have multiple agents on your age. So now flowing bed is extending the capabilities to deal with native metrics. Right. The first version will be available about this week in cuba come right. We will be able to process host matrix for application metrics and send them to permit use with open matrix format in a native way. So we extended the political system to be a better citizen with open metrics and in the future also with open telemetry, which is a hot thing that is coming up on this month. >>Everyone loves metrics. That's super important. Having the data Is really, really important as day two operations and get all this stuff is happening. I wanna thank you for coming on and sharing the update and congratulations on. The new venture will keep following you and look good for the big launch but fluent bit looking good. Congratulations. Thanks for coming on. >>Thank you so much help governments. >>Okay this is the cubes coverage of Kublai khan 21 cloud Native Con 21 virtual soon we'll be back in real life at the events extracting the signal from the noise. Thanks for watching. Yeah.

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 >>sponsored by >>Intel and AWS. Yeah, Welcome back to the cubes. Ongoing coverage of aws reinvent virtual the Cuba has gone virtual to. We're gonna talk about machine intelligence, cloud and transformation in healthcare. An industry that is rapidly evolving and reinventing itself to provide better quality care faster and more accurate diagnoses. And this has to be done at lower cost. And with me to talk about This is Dr Taha. Awesome. Who? Who is the director of machine learning at Amazon Web services? Doctor, good to see you again. Thanks for coming on. >>Thank you so much. Good to see Dave. >>Yeah, last time we talked, I think it was a couple of years ago. We remember we were talking about Amazon. Comprehend medical. And, of course, you've been so called so called raising the bar, so to speak, Over the past 24 months, you made some announcements today, including Amazon Health Lake, which we're gonna talk about. Tell us about it. >>Well, we're really excited about eso our customers. Amazon Half Lake, a new hip eligible service for health care providers health insurance companies and pharmaceutical companies to securely store, transform Aquarian, analyze health data in the cloud at petabytes scale, a Amazon health lake uses machine learning models trained to automatically understand context and extract meaningful data from medical data from raw, disparate information such as medications, procedures, Um, and diagnosis. Um Therefore, revolutionizing a process that was traditionally manual Arab prone and highly costly requires a lot of expertise on teams within these organizations. What healthcare Catholic does is it tags and indexes every piece of information on then structure in an open standard. The fire standard, or that's the fast healthcare interoperability resource, is in order to provide a complete view 360 degree view of each patient in a consistent way so you'll be able to curry and share that data securely. It also integrates with other machine learning services and a lot of services that AWS offers, such as Amazon Quicksight or Amazon sage maker. In order to visualize and understand the relationships in the data identify trends, Andi also make predictions. The other great benefit is since the Amazon health lake automatically structures all the health care organizations data into open standard. The fire industry format. The information now can be easily and securely shared between systems. Health systems onda with third party applications. So eso providers, health care providers will will enjoy the ability to collaborate more effectively with each other but also allowing patients and federal access to their medical information. >>I think now, so one of things that people are gonna ask is Okay, wait a minute. Hip eligible Is that like cable ready or HD ready? And but people need to understand that it's a shared responsibility. But you can't come out of the box and be HIPPA compliant there a number of things and processes, uh, that that your customer has to do. Maybe you could explain that a little >>bit. Absolutely. I mean, in practice a little bit. This is a very, very important thing, and and it's something that we really fully baked into the service and how we built Also the service, especially dealing with health care information. First off, AWS, as you know, is vigilant about customers, privacy and security. It is job zero for us. Your data and Health Lake is secure, compliant, and auditable data version is enabled to protect um, the data against any accident collision, for example, and per fire sophistication. If you are to delete one piece of data, it will be version it will be on Lee. Hidden from analysis is a result not believed from the service. So your dad is always encrypted on by using your own customer. Manage key in a keys in a single tenant. Architectures is another added benefit to provide the additional level of protection when the data is access and search for example, every time inquiry a value, for example, someone's glucose level if the data is encrypted and decrypted and and and and so on and so forth. So, additionally, this system in a single tenant architectures so that that way the data, uh, the key. The same key is not shared across multiple customers. So you're saying full ownership and control of your data along with the ability to encrypt, protect move, deleted in alignment with organization, security and policies. Now a little bit about the hip eligibility. It's a term that AWS uses eso for customers storing protected health information or P h. I A. DBS by its business associate agreement on also Business Associate amendment require customers to encrypt data addressed in transit when they're using area services. There are over 100 services today. They're hip eligible, including the Amazon. Health like this is very important, especially for, uh enabling discovered entities and their business associates subject to HIPAA regulations, and is be able to kind of and this shared model between what a the best protection and services and how it can process and store and managed ph I. But there's additional level of compliance is required on the on the customer side, um, about you know, anywhere from physical security thio how each application can be built, which is no different than how you manage it. For example, today in your own that data center, what not? But this is why many cats, growing number of health care providers, um, players as well as I, because professionals are using AWS utility based cloud services today to process, store and transmit pH. I. >>So tell us more about who was gonna benefit from this new capability, what types of organizations and would be some of the outcomes for for for patients, >>absolutely every healthcare provider today, or a payer like a health insurance company or a life. Science companies such as Pharma Company is just trying to solve the problem of organizing instruction their data. Because if you do, you make better sense of this information from better patient support decisions. Design better clinical trials, operate more efficiently, understand population health trends on be able them to share that that security. It's really all starts with making sense of that of that data. And those are the ultimate customers that we're trying to empower with the Amazon Amazon Health Lake. Um, >>well, And of course, there's downstream benefits for the patient. Absolutely. That's ultimately what we're trying to get to. I mean, absolutely. I mean, I set up front. I mean, it's it's everybody you know, feels the pain of high health care costs. A lot of times you're trying to get to see a doctor, and it it takes a long time now, especially with with covitz so and much of this, oftentimes it's even hard to get access to your own data s. So I think you're really trying to attack that problem. Aren't >>you absolutely give you a couple of examples like I mean, today, the most widely used clinical models, uh, in practice to predict. Let's say someone's disease risk lack personalization. Um, it's you and I can be lumped in the same in the same bucket, for example, based on a few attributes that common, UM, data elements or data points, which is problematic also because the resulting models produce are imprecise. However, if you look at an individual's medical records, for example, you know a diabetic type two diabetic patients there, if you look at the entire history and from all this information coming to them, whether it's doctor knows medication dosages, which line of treatment the second line treatment, uh, continuous monitoring of glucose and that sort of thing is over hundreds. You know, there are hundreds of thousands of data points in their entire medical history, but none of this is used today. At the point of care on. You want all this information to be organized, aggregated, structured in a way that you will be able to build even better models easily queried this information, aan den observed the health of the individual in comparison with the rest of the population because at that point you'll be able to make those personalized decisions and then also for patient engagement with the health lake ability to now emit data back on dshea air securely the a p i s that conform to the fire standard. So third party applications can be built also, um, Thio provide the access whether that's for analytics or digital health application, for example, a patient accident, that information all that is very, very, very important. Because ultimately you wanna, um, get at better care of these these populations better. In Roma, clinical trials reduce duplicative tests and waste and health care systems. All that comes when you have your entire information available in a way that structured and normalize on be able to Korean and analyze andan the seamless integration between the health lake and the arrest of the services like Amazon sage maker. You can really start to understand relationships and meaning of the information, build better, better decision support models and predictive models at the individual on a population level. >>Yeah, right. You talked about all this data that's not not really used on. It's because it's not accessible. I presume it's not in in one place that somebody can analyze its not standardized. It's not normalized. Uh, is that >>right, that is the biggest. That is the biggest challenge for every healthcare provider, pair or life science organization today. If you look at this data, it's difficult to work with. Medical health. Data is really different that I siloed spread out across multiple systems, and it's sort of not incompatible formats. If you look at the last decade, I mean, one of the greatest things is we witnessed a great transformation healthcare towards digitization of the record. But your data is scattered across many of these systems anywhere from found your family history, the clinical observation, diagnosis and treatment. When you see the vast majority of that data is contained in unstructured medical records like Dr Notes P. D efs of insurance, um, of laboratory reports or insurance claims and forms with the With With Covad, we've seen in quite a bit of uptake of digital sort of, um uh, delivery of care such as telemedicine and recorded audios and videos, X rays and images, uh, the large propagation of digital health, APS and and digital assistances and on and wearables and as well as these sort of monitors like glucose, monitor or not, data come in all shapes and form and form and start across all these things. It's a huge heavy lift for any health care organization to be able to aggregate normalized stored securely on. Then also be able to kind of analyze this information and structure in a way that zizi to scale. Um uh, with regards, Thio, the kind of problems that you're going after. >>Well, Dr Cox, who We have to leave it there. Thank you so much. I have been saying for years in the Cube. When is it? That machine's gonna be able to make it make better diagnoses than doctors. Maybe that's the wrong question. Maybe it's machines helping doctors make faster and more accurate diagnoses and lowering our costs. Thanks so much for coming. >>Thank you very much. Appreciate it. Thank you. >>Thank you for watching everybody keep it right there. This is Dave Volonte. We'll be back with more coverage of aws reinvent 2020. You virtual right after this short break

>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. Right? >>Welcome back. I'm Stew Minuteman. And this is the Cube's coverage of Silicon Digital 20. Really excited to be digging into some of the cloud discussions. I've got two guests joining me now, one from across the pond and one from across the country. So joining me is Billy Baldwin. She is the senior director of Global CSP Alliance sales with Lisa. Coming from across the pond and coming from California is Mikhail Fradkov, who is a principal business development at Amazon Web services. Thank you both for joining us. >>Thank you to really, really exciting. >>All right, So, Julie, obviously, you know, we know we're limit Been proliferating the cloud something that almost I think really understand. You know, cloud, you know, big piece of the overall soussa discussion. Um, bring us inside a little bit, You know your role. And of course, the long partnership that business ad with AWS. >>Yeah. So? So my role is working with, you know, the major hyper scale is in the public cloud providers in offering solutions that's driving digital transformation. And this modernization even more so in today's current climate. We're seeing, you know, modernization transformation is being driven out of necessity. The necessity now due to the yeah, the code 19 impact. So I really want to draw on. You know, we've been working with AWS for the last 10 years. We've serviced, you know, thousands of customers between us who are looking at how they innovate on D drive, you know, flexibility and agility into into their, you know, the right and then there accounts. So it's really important that, you know, we look at how we support our customers from a, uh, and integrated support perspective and how we can we can move them forward in the in the digital transformation journey. >>Awesome. So Mikhail and I want to hear what Julie talked about. I think about when I when I look at AWS, you talk about builders when you go to the conference that Amazon told, you know, innovation is absolutely something there. So talk to us a little bit about how you know the Linux community in general, and to save costs more specifically are engaged. And you know a piece of what AWS is doing. >>Sure, So in general, it's a bless. I'm responsible for making sure that our customers are successful as they go through there. Well, its information Jordan you or business transformation. Jordan is so those those are all involved transformations. And, um, it's It's actually an interesting position to be in because you see it first hand on the ground for all the challenges and all the all the interesting problems that customers get the soul and then it's a sexual incredibly exciting that we're having this conversation in the framework of silicon because open source is incredibly important for a glass and stable beta last week understand how important open source is for customer success, and therefore we've been involved in contributing to the projects from from very early on, that justly mix and a VM and Java and kubernetes. So we see we see a lot of a lot of proliferation in the space and then another. Another interest in I guess below that, I would say, is if you think about the open source notion, which is largely around community, so there is this sort of like a juxtaposition off the cathedral and the bazaar, right, and then so the bazaar is the vibrant community off people, commentaries with ideas, and they're they're pursuing them and they innovate. And so something similar we see in the um yes, it the blast community with several 1,000,000 customers day today. They're sold in challenges and bring in lots of lots of requests for innovation, and I >>want to call it puts >>pressure on Amazon to innovate. But it's a lot of inspiration, right? And then, therefore it's It's interesting to see right that because of all the innovation and all those requests, customers get access on Amazon toe. All the features such as same was open source, Right? So you capitalize on this on this innovation, and you're there is well, customers can request, let's say, in financial service industry and then so you get a lot of security features. All the only controls would say, like I saw saw some combines and then some of the most stringent compliance already, like product guys that say the blessed, that stuff. That's one of the examples. >>Yeah, I e starts are Julie. That customer flywheel that you talked about is what we really want. They're so Julie, you want wanted to comment on what he was saying. >>I was just kind of just to kind of reinforce, you know, that whole community in that whole innovation based as well because from an open source perspective, you know that that sense of community is really driving those changes on with the AWS platform. It's got a very rich functionality behind it. You know, it's one of the, you know, the first time platform. So it does have that degree of innovation, you know, from from Day One. And that's just being driven by the by, the by, our customers who are pushing the envelope family in everyone more on. That's where you know the relationship between, you know, Souza on AWS is really, really started to excel. Looking at how we we move into that container space now as well, and help the customers, you know, modernize not only their, you know, the the cloud native that's going straight to cloud. But how do they modernize modernize their legacy applications as well? Um, and how today, you know, take, you know, take their on premise environments on, make them more effective and more efficient, and by using public cloud to be able to do that. >>Yeah. Julia, I'm glad you brought that up, because absolutely, there's opportunity. But there's challenges there. Customers really have. You know, it's either hybrid or multi cloud deployment. You know, container ization. Kubernetes are absolutely enable is there? But I wonder if you could bring us inside. What Susie doing? You have any customer examples of you know how they're really making this change? We know that it's still the majority of applications have not been modernized. They've not going cloud native. They're not ready for these environments. So how are customers working through this ultimate journey? >>Yeah, I mean, it's really, really complex. And I did a presentation on our sales summit talking about, you know, Gardner's five. Ours about you know, what applications can move to the cloud, how easy it is to do that. And I think there is some research done last year with for like, one, um, where the previous year there was a lot of customers said, Yeah, we're moving to fired and it's easy. And then this year, when they rerun the survey, it was No, it's really hard. We need partners. We need to look at how we how we do this. And so you know, every application is going to be able to be moved hours, and it's really Orton that they know the customers have a strategy and look at what they're doing on prem it and then start to identify what is you know, what is cloud friendly? What do they need to do to kind of go forward? You know, Do they need to be, you know, rewrite an application? Do they need to re factor it kind of just be a lift and shift. And so what we're doing with with AWS is, you know, we've been working with partners like both, for example, who built out to retail application platform to be able to migrate those customers quickly into a more cost effective and efficient way of delivering businesses because they will say, you know, even more so in the current scenario there, you know margins are being squeezed. They need to be looked at being ableto deliver higher, you know, return on investment and to share with any of their, you know, in with their spend. So, you know, that's that's one area that we are kind of like, Look, you know, looking at as well. We've had great success with it. Um, we've also got a quick start programs with with AWS that allows, you know, customers you need to migrate quickly and easily. To be able todo to take those applications on their environments on DNA, move them on to the public cloud. So that so that those are two key areas that we're really looking at, you know, driving. Yeah, they're driving forward because it's critical because it is complex. Um, you need to have a Roma. You need to have a strategy about how you do, and you need to identify and include the stakeholders when they move. You know, when you're changing your environment to make sure that you haven't missed anything, >>something that would love to hear your viewpoint on this to you know, when you look at the Amazon ecosystem, you've got a huge AWS marketplace. Obviously, the integrators help customers work through their various environments and how to modernize them. How to move there, you know, what are you seeing in the customer base, for example, you can help share as to how they're moving along. >>Sure. One of the way we have to understand right, a little bit off the context. So all this all this talk about, let's say, cloud migration and innovation, it's not. It's not an abstract sort of exercise, an absolute discipline. It happens for its right if we look. If you look at the innovative companies at a fast moving companies, effectively, they they see on average time to value metrics about 420 times faster. Then let's say what people slow companies, right? And then So that's That was a lot of pressure on companies to actually embrace, embrace this innovation and the digital transformation and engage with customers in the way that they have never done before, such as just technology enable so many things, so many protect right and then this. With any opportunity it comes, Here comes a challenge on then, as Julie pointed out, it's a it's a difficult exercise. Let's let's not mince words here. So and therefore we have to make sure that everybody is a line. Let's say customer goes through this exercise right that that they're trying to change their processes. The leadership sets new goals. The leadership says new objectives. They have to change the culture they have to train people. So that is that it's not just the challenge of the patient right there within the hour, then outside of the company, you want to make sure that effectively, everybody, everybody comes to the table is there's a lot of value and very much alive, and that just that this is where we see, I guess a lot of, um, a lot of opportunity because as as you go through this process, um, you have to, right, you have to have the right stakeholders who have you have to have trained people, right? And then if you look at another statistics that just 86 companies or so they have a first step and the other 86 infrastructure spend this to on premise And the reason for that is companies cannot not hire and train and train faster, right? So therefore, on AWS side, we we invest a lot in training programs and certification programs as well as we have the vibrant community off partners who can step in and help us with challenges such as we have a system off JIA size and the size, so we have with both hands off the size M s P s, whatever we have providers. And then effectively back to what results here is that you have the synergy. Not not only the change going from from the inside company. >>They >>also have the support structure. As Joe talked about Big Start, we have training and then we have programmatic support, right cattle, how to navigate passengers for that. And then as the switch swollen, you mentioned their new processes. This is this is where the power of the cloud comes in and part of the community. So all those challenges they have been sold. So you can take some of the blueprints and apply them as is. And >>you can you can >>pick and choose what? What? Your bias. So, for example, you can go with cloud native tools with Amazon Web services at the very same time you can. You can also pick products. For example, SuSE Cloud application platform, which provides you with this. I wouldn't call it, um it's slightly more opinionated approach how to how to implement your develops practices and agile practices. And then it's still making Iran's on top of Amazon elastic container service. So yeah, and then, as as Jules mentioned. We program, for example, in the work of success with it >>and just touching on that point because, you know, we talk about we're not islands, you know, we have to engage with the partners. You know, we want to make sure the customer success is at the heart of everything that we do. Um, and we have to bring in the right skill sets at the right time, you know, to to make make that journey as easy as possible and as quickly as possible on. So that's the you know that that's the beauty of community. That's the beauty of partners on benders coming together with the customer at the heart off of everything that they do on. You know, I know that's a very strong message that you're going to get from, you know, from Susie Con. But it's from message that we showed with Aws as well, about how do we do the right thing for the customer and how do we, you know, and how do we enable that success? But then to be successful, which will drive Ultimate six, you know, successes as partners as well? >>Excellent, Julie. One of the big things we're themes we heard in the keynote was talking about the developer community's obviously to say in AWS A lot of developers, anything specific for the developers out there That that either. The highlight >>s so obviously we've got the cloud application platform on. We've got the quick starts as well. So for May is you know, you've got a proven a proven platform with real aws that, you know, the infrastructure available there, the ease of which, you know, cloud application platform can sit on top of that of the eks elastic. The services is really, really critical. And, you know, for me, it would be just, you know, just try it, um, on and give us your feedback as well. I think that's really important, because the way that you know, we drive innovation is through that, you know, the cut, the feedback from our customers and people actually using that, you know, the services. I think McHale pointed to the earlier as well. You know, the innovation that they've seen has been driven by, you know, customers actually saying we want this feature. We want this put pressure on from a from a dev ops community is you know there are alternatives out there and you know, you should, you know, to try. You should try. Look at you know, if that suit your needs better. I look at how you can use a trusted partner like AWS and and Susie Teoh to actually meet some of those new needs they're coming aboard. >>And it's also to Julius Point right? Way cannot overemphasize the importance off builders off people who own on this innovation within the company. And be because the biggest thing that companies can do for their success is to enable builders and as as we mentioned before, right? So the process is this challenging the other multiple parties involved, but the very same time to empower people to drive this change, it's almost like instead of directing them like, Oh, um, the space is pretty pretty interesting analogy. So instead of if you want people to know how to build the ship so you do not you do not tell them. Oh, go gather wood and then, like, this is how you hammer things together. You just you just make sure that they yearn for the C. And then ultimately this is This is what drives the innovation. And here we have essentially with with, for example, Susak Capital radical enable people and they they practice the develops, they can practice, schedule and essentially align. This was this fast time to value practices, right? So that that is the tooling. And then you take weeks starts and then you put literally innovation into into those people's hands, for example, it So that's one big start allows you to bring up the whole environment and pretty much like minutes. Well, let's say if you want to go to innovate on the sisters again, you take big start and then well, is that the takes takes a little bit more involved. So maybe, Like like in an hour and 1/2 you have a safe environment, and then you have essentially start innovating there and >>excellent. Well, Mikhail and Julie thank you so much for the updates. You know, love hearing about innovation companies. Absolutely. Building is what differentiates us is the companies that are ready for today's modern era. So thank you so much for joining us. >>Thank you. Thank you. Thank you. Thank you. >>Thank you, Julia. >>Alright. We'll be back with lots more coverage from SuSE icon Digital 20. I'm stew minimum. And thank you for watching the Cube. >>Yeah, yeah, yeah, yeah, yeah, yeah.

>> fly from San Francisco. It's the Cube covering Google Cloud. Next nineteen, right Tio by Google Cloud and its ecosystem partners. >> Welcome back to Google Cloud next twenty nineteen Everybody, you're watching The Cube. The leader in live tech coverage. My name is Dave Volonte, and I'm here with my co host Stew Minutemen. John Ferrier is also here. Three days of wall to wall coverage of Google's Big Cloud Show customer event this day to a Shook Ramu is here is the vice president of Cloud and Customer Active Fio Boston based Great to see you again. Thanks for coming on to be here. So big show Active fio Category creator. Yeah, right. Yeah, drying it out. Battling in a very competitive space. Absolutely. Doing very well. Give us the update on what's going on with your company. So first >> to follow your super excited to be here Google next, right with one of the strategic partners for Google been working well in all departments. He had a great announcement. Today we announced active field goal for Global Bazaar SAS offering on it's dedicated to the Google platform. We want tohave the activity of experience be that much more better and easier for people running data sets anywhere, particularly in Google. So and Google has been one of our premier partners over the last, I would say three years or so we've gone from strength to strength, so very happy to be here and super excited to be launching this offering. You >> guys started active, Theo. It was clear you saw market beyond just back up beyond just insurance. You started to develop you populist copy data management. That term, everybody uses that today you sort of focused on other areas Dev offs, analytics and things of that nature. How is that gone? How is it resonated with customers? Where you getting the most traction today? >> So great question. I mean, it's gone really well, right? We've kind of been the leader, like you said, setting up the category and basically changing the way that it has looked at and being managed right data now, as a commodity is no longer a commodity. But it's an asset and we're kind of enabling companies to leverage that as it in many different ways on a cloud is here. Everybody wants to go to the cloud. Every customer we talked to every prospect we touch. Want to leverage Cloud And Google is coming in with a lot of strength, a lot of capabilities. So what we're building in terms of data transformation the data aware application of where technologies we have is a resonating very well. The devil of space we talked about, you know, is is the tip of the spear. For us, accounts are over seventy percent of our business, you know, And the last I checked, over sixty to seventy percent of our customers are leveraging cloud in some form. I'd be for Del Ops, cloud bursting D r and all of those categories and, you know, having a very strong enterprise. DNA makes his deal with scale very easily take complex applications and make it look simple. And that's been our strength for the past nine years. So we continue to in a way that strengthen work with Google to make the platform even more stronger. >> When, when I think back of those early days you said enterprise architect her it was like, Okay, let me understand that architecture, the building blocks, you know, the software i p that you have, but it's been quite a different discussion I've been having with your your team the last couple of years. Because, as you say, cloud is front and center and not surprising. To hear the devil is a big piece of help. Help us update kind of that journey. And, you know, a full SAS offering today. How you got from kind of the origin to the company, too, You know, a sass offering. Sure, >> right. I mean, we always knew we had a phenomenal product, right? And a phenomenal customers. We have a number of fourteen thousand two thousand customers with us. And you know what we realized is the adoption off. You know, to understand how cloud works and understand how customers can easily manage to cloud, the experience becomes much more important on. So the SAS offering is more about how do you experience the same great active Your technology with the push button is of use. So we enable the implementation installation ingestion of data in a minute. So by the time you're done with the whole process, you're already starting to love respect If your technology in the closet, your choice. An active field goal for Google. Particularly targets ASAP. Hana Sequel and other complex workload. So these workloads are traditionally been in a very infrastructure heavy, very people heavy in terms of managing. And what we've done is to radically transform how you manage those worthless. A lot of organizations and the conversations I've had over the last twenty four hours has been Hana this and Hannah that How do I make on a simple I've heard active you is the way to go for managing a safety. Hannah, how do you guys tackle it? And this is very interesting conversations with a lot of thought leaders who help us not only build a better product at all, it'll be improve the experience that they take it from there. So that's how I I would see the transformation for the company. >> Why? Why is active field make Hana simple? What is it specifically about? You guys >> don't differentiate. You think the great question. So Hana in general has been a very complicated, hard to install, hard to hard to hard to manage application. So what active you brings in is native application technology, right? So we don't go after infrastructure. We don't go after just storage. But we look at the application of the hole. So when you talk application down, we learn the application. We figure out how it works, how it works best, and how does the best way to capture it and present data back, which is what it's all about. And when you start from there, it's a hard problem to tackle, so it takes a little bit of time for us to tackle that problem. But when the solution comes out, it works one way across all platforms. So we've had customers moving data from on crime to the cloud, and they don't see a difference. They used to go left. Now they go right. But as part of the application to thin works, it works the same way a developer, using Hannah is using Hannah the same way yesterday that he was today. Because even though the databases moved from on creme of the club, so that transformation requires the level of abstraction and understanding the application that we have automated and building your engine >> okay, The hard question for data protection data managed folks today is how are you attacking SAS? Most companies that we asked that question, too, is that his roadmap roadmap Maybe that case for you too. But what is your strategy with regard to sass? Because something triggered me when you talked about the application yet and I know Ash knows background systems view application view has always been his expertise, your company's expertise. How eyes that opportunity for you guys. Is it one that you're actually actively pursuing? If so explain. If not, why not? Is it on the road map? >> So it's certainly an opportunity of pursuing and, you know, working with a number of sass vendors to figure out again a sense of, you know, where is the critical data mass? SAS is a number of components toe and essence off. Any particular application is you know, where is the workload? What is the state machine and how do you manage it? That's the key element. And once you tackle that, the fast application is like any other applications. So we have, you know, people working with us to build custom connectors for, like, office three, sixty five and other other elements of sass products. So as time of walls, you'LL see us, we'LL start working. We'Ll have announcements for the Cloud sequel and other Google platform of the service offerings. Amazon Rd s Those offerings are coming, and we will be basically building the platform. And once the platform comes just like active you has done, we will tackle the SAS applications. One >> of the first technical challenge. It's Roma business challenges. >> It's a business challenge. And you know, for us we have to focus on where the customers want to go, where the enterprise customers wanna go. And Stass at this point is, I would say, emerging to be a place where Enterprise wants to adopt it out of scale that they want adopted. So we're certainly focusing on that. >> And I think there's a perception to stew that, well, the SAS vendor there in the cloud, they got my data protected so good. >> Yeah, well, we know that's not the case that they need to worry about that. >> And I said, I said protected and that's not fair to you guys because >> I was a little, >> much wider scale. >> So But, you know, we were talking about ASAP, and we've watched some of these, you know, big tough application, and they're moving to the clouds. There's a lot of choices out there. You've announcement specifically about Google. What can you tell us about why customers are choosing Google? And if you have any stories about joint Google customers that you have love, >> I would say, Let's start off. You know, I would thank Google because it's one of the key partners for us. You've done over many, many million dollars last year, and we want to double the number of this year right on. It's been all the way from companies that have fifteen to twenty PM's two companies that have twenty thousand, so it spans the gamut. You know, from an infrastructure perspective, Google is the best of the brief. Nobody knows infrastructure computer memory better than Google. Nobody knows networking better than Google. Nobody knows security better than moving. So these are the choices. Why Enterprises? Now we're saying OK, Google is a choice. And as I see on the field flow today, last year was, I have a project. Maybe gold this year is how do I do ABC with gold So the conversations have shifted off. Should I do Google? Worse is how do I do ABC with Google and then you marry active use technology, which is infrastructure agnostic we don't care their application runs. And with that mantra you marry that Google infrastructure. It creates a very powerful combination for enterprises to adopt. >> So just as the follow ups that when we talk to customers here, multi cloud is the reality. So how does that play into your story? And where do you see that fit? >> We were always built multi cloud. So right from day one active use platform architecture Everything has been infrastructure diagnostic. So when you build something for Veum, where or Amazon it works as is in group. And with the latest capabilities on Claude Mobility that be announced a few months ago, you Khun move data seamlessly between different cloud platforms. In fact, I've just chosen in active field Iran be its de facto data protection platforms on all my old life. So you could hear. I know activity also being supporter Nolly Cloud s so that we'll be the only floor platform that is the golden standard to protect complex works lords like a safety nets. >> You mentioned you have a team in in Hyderabad. What? What are they working on? Is it sort of part of the broader development team? Your cloud Focus, Google Focus. What's >> the team in Hyderabad is very much integrated to our engineering team out of Boston. So, you know, they're basically equivalent. We all work together collaboratively. The talent in Hyderabad is now building a lot off our cloud technologies. And the spell is the emerging Technologies s. So we've been able to staff up a very strong team instead of very strong partner. Seems to kind of help us argument what we have here. So leave. Leaders here are basically leveraging. The resource is in Hyderabad kind of accelerate the development because, like, you know, there's never started to work. >> Okay, so you're following the sun and that and that and that the talent pool in that part of India has really exploded. You've seen that big companies hold all the club providers All the all the new ride share companies for their war for talent. Isn't there exactly good? So talk road map a little bit. What could we expect going forward, You know, show us a little leg, if you would. >> So you can see a lot more announcements around activity ago for Google will be enhancing the experience around, you know, adapting and ingesting ASAP and sequel, etcetera. You'LL be looking at a lot of our SAS integration offerings that are coming out. You talk about obviously sixty five Cloud Sequel Amazon RD s Things like that. We'LL have a migration sweet to talk about. How do you How do you ingest and manage communities? Containers? Because that's becoming a commonplace today, Right? How do you How do you tackle complex container in nine minutes? Micro Services. That's a maybe a focus for us and continue to, you know, build and integrate further into the application ecosystem. Because these applications not getting simpler ASAP is continuing to build more complex applications. How do you tackle that? The words road map and keep up with it. That's going to be what we going to be focusing on. >> So active Diogo. We talked about that a little bit. That's announcement here. That's that's your hard news. Yes, it's went to chipping, and once it available >> to go, it's a sass offering, so there's nothing to ship you know so well. Actual SAS pricing model. It's an actual SAS pricing model, fast offering one click purchase. Was it busy installed? So yes, >> Stewie's laughing because so many sass is, aren't a cloud pricing >> three years but only grow up? Can still nod. >> It's not an entity for reporting. It's not an entity that just gives you a bunch of glamour screens. It is actually taking your Hannah workloads and giving it to you for data protection, backup, disaster recovery. So it is. It is true active feel, the time test addictive you and a price product now being off for this test. So >> and how are you going to market with that product? >> So we have a number of vendors, this fellow's Kugel partners here. I get work with them to tow and to kind of generate the man and awareness. So this has been in works for over six months now, So it's not something that came out of the blue, and we've been working with Google in formulating the roadmap. For us, it is >> the active ecosystem looking like these days. How is that evolving? >> It's it's it's It's, um I would say, you know, the customers are the front and center of our ecosystem. We've always built a company with customers first mentality, and they drive a lot of our innovation because They give us a lot of requirements. They reach us in different angle. So they've helped us push the cloud road map. They've helped us push to the point where they want faster adoption. Is that adoption? And that's kind of where we're going, how the ecosystem is now still around enterprises. But the enterprise is tryingto innovate themselves because now data is that will be available. Eso abject with large financial institutions. GDP are so these are all the requirements and they're throwing at us. Okay, you can manage data. How do you air gap it? How do you work with object storage? How do you work with different kinds of technologies? They wanna work with us. And, you know, we've always stepped up to the plate saying, Sure, if it's a new piece of technology that we feel is viable and has the road map will jump at it and solve the problem with you. And that's always been the way of you the partner and growing the company >> you mentioned Air Gap. Some we haven't talked about this week is ransom. Where we talk about most most conferences. It's it's one of those unpleasant things that's a tailwind for companies like >> bank. Right. And we have an offering on ransomware rights. If you look at cyber resiliency, we're the only product in town Where and if you're hit by Ransomware, you can instantly the cover and say, Oh, my ransom or hit me on the seventeenth January, anything after that is gone. But at least I can get to seventy the January and sought my business up. Otherwise, everything else every other product out that this will take weeks or months to figure it out. So, you know, that's another type of a solution that came up. Not there, not there. Not happy about handsome. Where? But that does happen. So we have a solution for the problem. >> Thanks so much for coming in the cubes. Have you >> happy to be here? >> So we'LL see you back in Boston. All right, All right. Thanks. Thanks for watching everybody, This is the cube Will be here tomorrow Day three Student A mandate Volante and John Furrier Google Next Cloud Big Cloud Show We'LL See you tomorrow. Thanks for watching