(rousing music) >> Hello everyone. Welcome back to "theCUBE's" day one coverage of Cloud Native Security Con 23. This is going to be an exciting panel. I've got three great guests. I'm Lisa Martin, you know our esteemed analysts, John Furrier, and Dave Vellante well. And we're excited to welcome to "theCUBE" for the first time, Yves Sandfort, the CEO of Comdivision Group, who's coming to us from Germany. As you know, Cloud Native Security Con is a global event. Everyone welcome Yves, great to have you in particular. Welcome to "theCUBE." >> Great to be here. >> Thank you for inviting me. >> Yves, tell us a little bit, before we dig into really wanting to understand your perspectives on the event and get Dave and John's feedback as well, tell us a little bit about you. >> So yeah, talking about me, or talking about Comdivision real quick. We are in the business for over 27 years already. We started as a SaaS company, then became more like an architecture and, and Cloud Native company over the last few years. But what's interesting is, and I think that's, that's, that's really interesting when we look at our industry. It hasn't really, the requirements haven't really changed over the years. It's still security. We still have to figure out how we deal with security. We still have to figure out how we deal with compliance and everything else. And I think therefore, it's more and more important that we take these items more seriously. Also, based on the fact that when we look at it, how development and other things happen nowadays, it's, it's, everybody says it's like open source. It's great because everybody can look into the code. We, I think the last few years have shown us enough example that that's not necessarily solving all the issues, but it's also code and development has changed rapidly when we look at the Cloud Native approach, where it's far more about gluing the pieces together, versus the development pieces. When I was actually doing software development 25 years ago, and had to basically build my code because I didn't have that much internet access for it. So it has evolved, but even back then we had to deal with security and everything. >> Right. The focus on security is, is incredibly important, and the focus keeps growing as you mentioned. This is, guys, and I want to get your perspectives on this. We're going to start with John. This is the first time Cloud Native Security Con is its own event being extracted from, and amplified from KubeCon. John, I want to understand from your perspective, break down the event, what you see, what you've heard, and Cloud Native Security in general. What does this mean to companies? What does it mean to customers? Is this a reality? >> Well, I think that's the topic we want to discuss, and I think Yves background, you see the VMware certification, I love that. Because what VMware did with virtualization, was abstract that from server virtualization, kind of really changed the game on things, and you start to see Cloud Native kind of go that next level of how companies will be operating their business, not just digital transformation, as digital transformation goes to completion, it's total business transformation where IT is everywhere. And so you're starting to see the trends where, "Okay, that's happening." Now you're starting to see, that's Cloud Native Con, or KubeCon, AWS re:Invent, or whatever show, or whatever way you want to look at it. But in, in the past decade, past five years, security has always been front and center as almost a separate thing, and, in and of itself, but the same thing. So you're starting to see the breakout of security conversations around how to make things work. So a lot of operational conversations around what used to be DevOps makes infrastructure as code, and that was great, that fueled that. Then DevSecOps came. So the Cloud Native next level, is more application development at scale, developers driving the standards with developer first thinking, shifting left, I get all that. But down in the lower ends of the stack, you got real operational issues. DNS we've heard in the keynote, we heard about the Colonel, the Lennox Colonel. Things that need to be managed and taken care of at a security level. These are like, seem like in the weeds, but you're starting to see that happen. And the other thing that I think's real about Cloud Native Security Con that's going to be interesting to watch, is Amazon has pretty much canceled all their re:Invent like shows except for two; Re:Invent, which is their annual conference, and Re:Inforce, which is dedicated to securities. So Cloud Native, Linux, the Linux Foundation has now breaking out Cloud Native Con and KubeCon, and now Cloud Native Security Con. They can't call it KubeCon because it's not Kubernetes, but it's like security focus. I think this is the beginning of starting to see this new developer driving, developers driving the standards, and it has it implications, what used to be called IT ops, and that's like the VMwares of the world. You saw all the stuff that was not at developer focus, but more ops, becoming much more in the application. So I think, I think it's real. The question is where does it go? How fast does it develop? So to me, I think it's a real trend, and it's worthy of a breakout, but it's not yet clear of where the landing zone is for people to start doing it, how they get started, what are the best practices. Machine learning's going to be a big part of this. So to me it's totally cool, but I'm not yet seeing the beachhead. So that's kind of my take. >> Dave, our inventor and host of breaking analysis, what's your take? >> So when you, I think when you zoom out, there's some, there's a big macro change that's been going on. I think when you look back, let's say 10, 12 years ago, the, the need for speed far trumped the, the, the security aspect, the governance, the data privacy. It was like, "Yeah, the risks, they're not that great compared to our opportunity." That has completely changed because the risks are now so much higher. And so what's happening, I think there's a, there's a major effort amongst CIOs and CISOs to try to make security not a blocker because it use to be, it still is. "Okay, I got this great initiative." Eh, give it to the SecOps pros, and let them take it for a while before we can go to market. And so a huge challenge now is to simplify, automate, AI comes in, the whole supply chain security, so the, so the companies can not be facing so much friction. And that is non-trivial. I don't think we're anywhere close there, but I think the goal is by, within the next several years, we're going to be in a position, that security, we heard today, is, wasn't designed in to the initial internet protocols. It was bolted on. And so increasingly, the fundamental architecture of the internet, the Cloud, et cetera, is, is seeing designed in security, and, and that is an imperative, or else business is going to come to a grinding halt. >> Right. It's no longer, the bolt no longer works. Yves, what's your perspective on Cloud Native Security, where it stands today? What's in it for customers, whether we're talking about banks, or hospitals, or retailers, what do you think? >> I think when we, when we look at security in the, in the modern world, is we need to as, as Dave mentioned, we need to rethink how we apply it. Very often, security in the past has been always bolted on in the end. If we continue to do that, it'll become more and more difficult, because as companies evolve, and as companies want to bring products and software to market in a much faster and faster way, it's getting more and more difficult if we bolt on the security process at the end. It's like, developers build something and then someone checks security. That's not going to work any longer. Especially if we also consider now the changes in the industry. We had Stack Overflow over the last 10 years. If I would've had Stack Overflow 15, 20, what, 25 years ago when I was a developer, it would've changed a hell lot. Looking at it now, and looking at it what we had in the last few weeks, it's like where nearly all of my team members say is like finally I don't need any script kiddies anymore because I can't go to (indistinct) who writes the code for me. Which is on one end great, because it enables us to solve certain problems in a much higher pace. But the challenge with that is, if the people who just copy and past that code, don't understand the implications of that code, we have a much higher risk continuously. And what people thought was, is challenging with Stack Overflow. Imagine that something in one of these AI engines, is actually going ballistic, and it creates holes in nearly every one of these applications. And trust me, there will be enough developers who are going to use these tools to develop codes, the same as students in university are going to take this to write their essays and everything else. And so it's really important that every developer team basically has a security person within their team, and not a security at the end. So we build something, we check it, go through QA, and then it goes to security. Security needs to be at the forefront. And I think that's where we see Cloud Native Security Con, where we see AWS. I saw it during re:Invent already where they said is like, we have reinforced next year. I think this becomes more and more of a topic, and I think companies, as much as it is become a norm that you have a firewall and everything else, it needs to become a norm that when you are doing software development, and every development team needs to have a security person on that needs to be trained. >> I love that chat comment Dave, 'cause you and I were talking about this. And I think that is going to be the issue. Do we need security chat for the chat bot? And there's like a, like a recursive model there. The biases are built in. I think, and I think our interview with the Palo Alto Network's co-founder, Dave, when he talked about zero trust as a structured way to start things, but he was referencing that with Cloud, there's a chance to rethink or do a do-over in security. So, I think this is kind of to me, where this is all going. And I think you asked Pat Gelsinger what, year 2013, 2014, can, is security a do over? I think we're in that do over time. >> He said yes. >> He said yes. (laughing) He was right. But yeah, eight years later... But this is, how do you, zero trust gives you some structure, but how do you organize and redo security? Because to me, I think that's what's happening here. >> And John you heard, Zuk at Palo Alto Network said, "Yeah, the, the words security and architecture, they don't go together historically." And so it is a total, total retake. >> Well is that because there's too many tools out there and- >> Yeah. For sure. >> Yeah, well, first of all, a lot of hardware. And then yeah, a lot of tools. You even see IIOT and industry 40, you see IOT security coming up as another stove pipe, and that's not the right approach. And, and so- >> Well let me, let me ask you a question Dave, and Yves, if you don't mind. 'Cause I was just riffing on this yesterday about this. In the ML space, you're seeing the ML models, you're seeing proprietary models versus open source. Is security going to go down this proprietary security methods and open source? Because that's interesting, because the CNCF is run by the the Linux Foundation. So you can almost maybe see a model where there's more proprietary security methods than open source. Or is it, is that a non-issue? >> I would, I would, let me, if I, if I jump in here first, I think the last, especially last five or 10 years have clearly shown the, the whole and, and I invested early on in the, in the end 90s in several open source startups in the Bay area. So, I'm well behind the whole open source idea and, and mid (indistinct) and others back then several times. But the point is, I think what we have seen is open source is not in general, more secure or less secure, because code is too complex nowadays. You have millions of lines of code, and it's not that either one way or the other is going to solve it. The ways I think we are going to look at it is more is what's the role to market, because only because something is open source doesn't necessarily mean it's going to be available for everyone. And the same for proprietary source from that perspective, even though everybody mixes licensing and payments and all that all the time, but it doesn't necessarily have anything to do with it. But I think as we are going through it, and when we also look at the industry, security industry over the last 10 plus years has been primarily hardware focused. And a lot of these vendors have done a good business out of selling hardware boxes, putting software on top of it. Whereas in reality, those were still X86 standard boxes in the end. So it was not that we had specific security ethics or anything like that in there anymore. And so overall, the question of the market is going to change. And as we are looking into Cloud Native, think about someone like an AWS, do you really envision them to have a hardware box of every supplier in their data center, and that in every availability zone in every region? Same for Microsoft, same for Google, etc? So we need to have new ways on how we can apply security. And that applies both on the backend services, but also on the front end side. >> And if I, and if I could chime in, I think the, the good, I think the answer is, is, is no and yes. And what I mean by that is if you take, antivirus and known malware, I mean pretty much anybody today can, can solve that problem, it's the unknown malware. So I think the yes part of the answer is yes, it's, it's going to be proprietary, but in the sense we're going to use open source tooling, and then apply that in a proprietary way with, with specific algorithms and unique architectures that are going to solve problems. For example, XDR with, with unknown malware. So, and that's the, that's the hard part. As somebody said, I think this morning at the keynote, it's, it's all the stuff that, that the SecOps team couldn't find. That's the really hard part. >> (laughs) Well the question will be will, is the new IP, the ability to feed ChatGPT some magical spelled insertion query string that does the job, that's unique, that might be the new IP, the the question to ask. >> Well, that's what the hackers are going to do. And I, they're on offense. (John laughs) And the offense knows what play is coming. So, they're going to start. >> So guys, let's take this conversation up a level. I want to get your perspectives on what's in this for me as a customer? We know security is a board level conversation. We talk about this all the time. We also know that they're based on, I think David, was the conversations that you and I had, with Palo Alto Networks at Ignite in December. There's a, there's a lack of alignment between the executives and the board from a security perspective. When we talk about Cloud Native Security, we all talked about the value in that, what's in it for customers? I want to get your perspectives on should this be a board level conversation, and if so, how do you advise organizations, whether it is a hospital, or a bank, or an organization that is really affected by things like ransomware? How should they be thinking about this from an organizational perspective? >> Well, I'll start first, because we had this conversation during our Super Cloud event last month, and this comes up a lot. And this is, the CEO board level. Yes it is a board level conversation for security, as is application development as in terms of transforming their business to be competitive, not to be on the wrong side of history with this wave coming. So I think that's more of a management. But the issue is, they tell their people, "Go do it." And they're like, 'cause they get sold on the idea of, "Hey, won't you transform your business, and everything's going to be data driven, and machine learning's going to power your apps, get new customers, be profitable." "Oh, sign me up for that." When you have to implement this, it's really hard. And I think the core issue is, where are companies in their life cycle of the ability to execute and architect this thing properly as Dave said, Nick Zuk said, "You can't have architecture and security, you need platforms." So, I think the re-platforming, and the re-factoring of business is a big factor, and that's got to get down into the, the organizational shifts and the people to do it. So are there skills? Do I do a managed service? How do I architect it? Are there more services? Are there developers doing applications that are going to be more agile? So, this is not an easy thing. And to move a business from IT operations that is proven, to be positioned for this enablement, is just really difficult. And it's expensive. And if you screw it up, you could be, could be on the wrong side of things. So, to me, that's the big issue is, you sell the dream and then you got to implement it. And that's really difficult. >> Yves, give us your perspective on, based on John's comments, how do organizations shift so dramatically? There's a cultural element there as well, but there's also organizations that are, have competitive competitors in the rear view mirror, and there's time to waste. What are your thoughts on that? >> I think that's exactly the point. It's like, as an organization, you need to take the decision between the time, the risk, and all the other elements we have into this game. Because you can try to achieve 100% security, but that's exactly the same as trying to, to protect gold or anything else 100%. It's most likely not going to be from a risk perspective anyway sensible. And that's the same from a corporational perspective. When you look at building new internet services, or IOT services, or any kind of new shopping experience or whatever else, you need to balance out between the risks and the advantages out of it. And you also need to be accepting that you potentially on the way make mistakes, but then it's more important than ever that you are able to quickly fix any mistakes, and to adjust to anything what's happening in the market. Because as we are building all these new Cloud Native applications, and build up all these skill sets, one of the big scenarios is we are far more depending on individual building blocks. These building blocks come out of open source communities, which have a much different way. When we look back in software development, back then we had application servers from Oracle, Web Logic, whatsoever, they had a release cycles of every three to six months. As now we have to deal with open source, where sometimes release cycles are on a four week schedule, in between security patches. So you need to be much faster in adopting that, checking that, implementing that, getting things to work. So there is a security stretch from that perspective. There is a speech stretch on the other thing companies have to deal with, and on the other side it's always a measurement between the risk, and the security you can afford. Because reality is, you will not be 100% protected no matter what you do. So, you need to balance out what you as an organization can actually build on. But I think, coming back also to the point, it's on the bot level nowadays. It's like nearly every discussion we have with companies nowadays as they move into the Cloud, especially also here in Europe where for the last five years, it was always, it's like "It's data privacy." Data privacy is no longer, I mean, yes, for certain people, it's still the point, but for many more people it's like, "How protected is my data?" "What do we do in case of ransomware attack?" "What do we do in case of a denial of service?" All of these things become more vulnerable, where in the past you were discussing these things with a becking page, or, or like a stock exchange. They were, it's like, "What the hell is going to happen if we have a denial of service?" Now all of the sudden, this now affects nearly everyone in their storefronts and everything else, because everything is depending on it. >> Yeah, I think you're right on. You think about how cultural change occurs, it's bottom ups or, bottom up, top down or middle out. And what, what's happened with security is the people in the security team cared about it, they were the, everybody said, "Oh, it's their problem." And then it just did an end run to the board, kind of mid, early last decade. And then the board sort of pushed that down. And the line of business is realizing, "Holy cow. My business, my EBIT can be dramatically affected by this, so I care." Now it's this whole house, cultural team sport. I know it's sort of a, a cliche, but it, it's true. Everybody actually is beginning to care about security because the risks are now so high, and it's going to affect not only the bottom line of the company, the bottom line of the business, their job, it's, it's, it's virtually everywhere. It's a huge cultural shift that we're seeing. >> And that's a big challenge for organizations in any industry. And Yves, you talked about ransomware service. Every industry across the globe is vulnerable to this. But how can, maybe John, we'll start with you. How can Cloud Native Security help organizations if they're able to embrace it, operationally, culturally, dial down some of the vulnerabilities that just seem to keep growing? >> Well, I mean that's the big question. The breaches are, are critical. The governances also could be a way that anchors down growth. So I think the balance between the governance compliance piece of it is key, but making the developers faster and more productive is the key to me. And I think having the security paradigm where they're not blockers, as Dave said, is critical. So I love the whole shift left, but now that we have more data focused initiatives around how that, you can use data to understand the security issues, I think data and security are together, and I think there's a going to be a data operating system model emerging, where data and security will be almost one thing. And that will be set up by the security teams, and the data teams together. And that will feed guardrails into the developer environment. So the developer should feel no pain at all in doing this. So I think the best practice will end up being what we're seeing with supply chain, security, with making sure code's verified. And you're going to see the container, security side completely address has been, and KubeCon, we just, I asked Scott Johnson, the CEO of Docker, and I asked him directly, "Are you guys all tight on container security?" He said, yes, but other people are suggesting that's not true. There's a lot of issues with the container security. So, there's all kinds of areas where there's holes. So Cloud Native is cool on one hand, and very relevant, but if it's not shored up, it's going to be a problem. But I, so I think that's where the action will be, at the developer pipeline, in the containers, and the data. So, that will be very relevant, and if companies nail that, they'll be faster, they'll have better apps, and that'll be the differentiator. And again, if they don't on this next wave, they're going to be driftwood. >> Dave, how do they prevent becoming driftwood? >> Well, I think Cloud has had a huge impact. And a Cloud's by no means a panacea, but let's face it, it's dramatically improved a lot of companies security posture. Now there's still that shared responsibility. Even though an S3 bucket is encrypted, it's still your responsibility to make sure that it doesn't get decrypted by somebody who has access to it. So there are things like that, but to Yve's earlier point, that can be, that's done through software now, it's done through best practices. Those best practices can be shared. So the way you, you don't become driftwood, is you start to, you step back, rethink that security architecture as we were talking about earlier, take advantage of the Cloud, take advantage of Cloud Native, and all the, the rapid pace of innovation that's occurring there, and you don't use, it's called before, The audit is the last line of defense. That's no longer a check box item. "Oh yeah, we're in compliance." It's, this is a business imperative, and because we're going to reduce our expected loss and reduce our business risk. That's part of the business case today. >> Yeah. >> It's a huge, critically important part of the business case. Yves, question for you. If you're in an elevator with a CEO, a CFO, and a CISO, and they're talking about security and Cloud Native Security, what's your value proposition to them on a, on a say a 32nd elevator ride? >> Difficult story. I think at the moment, the most important part is, we need to get people to work together, and we need to train people to work more much better together. I think that's the overall most important part for all of these solutions, because in the end, security is always a person issue. If, we can have the best tools in the industry, as long as we don't get all of these teams to work together, then we have a problem. If the security team is always seen as the end of the solution to fix everything, that's not going to work because they always are the bad guys in the game. And so we need to bring the teams together. And once we have the teams work together, I think we have a far better track on, on maintaining security. >> John and Dave, I want to get your perspectives on what Yves just said. In all the experience that the two of you have as industry analysts here on "theCUBE," Wikibon, Siliconangle Media. How do you advise organizations to get those teams together? As Eve said, that alignment is critical, but John, we'll start with you, then Dave go to you. What's your advice for organizations that need to align those teams and really don't have a lot of time to wait to do it? >> (chuckling) That's a great question. I think, I think that's everyone pays hundreds of thousands of millions of dollars to get that advice from these consultants, organizations out there doing the transformations. But I think it comes down to personnel and commitment. I think if there's a C-level commitment to the effort, you'll see the institutional structure change. So you can see really getting behind it with their, with their wallet and their, and their support of either getting more personnel to support and assist, or manage services, or giving the power to the teams to execute and doing it in a way that, that's, that's well known and best practices. Start small, build out the pilots, build the platform, and then start getting it right. And I think that's the key. Not the magic wand, the old model of rolling out stuff in, in six month cycles. It's really, get the proof points, double down and change the culture, but also execute and have real metrics. And changing the architecture, like having more penetration tests as a service. Doing pen tests is like a joke now. So that doesn't make any sense. You got to have that built in almost every day, and every minute. So, these kinds of new techniques have to be implemented and have to be tried. So that's why these communities are growing. That's why I like what open source has been doing, and I like the open source as the place to have these conversations, because that's where the action will be for new stuff. And I think people will implement open source like they did before, but with different ways, better testing, better supply chain on the software side, verifying code. So, I see open source actually getting a tailwind from this, not a headwind. So, I'm bullish on the open source piece here on, on all levels, machine learning- >> Lisa, my answer is intramural sports. And it's 'cause I think it's cultural. And what I mean by that, is you take your your best and brightest security, and this is what frankly, a lot of CISOs do, an examples is Lena Smart, MongoDB. Take your best and brightest security pros, make them captains of the intramural teams, and pair them up with pods of individuals across the organization, which is most people who don't know anything about security, and put them together, so that they can, they, so that the folks that understand security can, can realize how little people know, what, what, what, how, what the worst practices that are out there in the reverse, how they can cross pollinate. And they do that on a regular basis, I know at Mongo and other companies. And that kind of cultural assimilation is a starting point for how you get security awareness up to your question around making it a team sport. >> Absolutely critical. Yves, I want to kind of wrap things with you. We've got a couple of minutes left. When you're really looking at the Cloud Native community, the growth of it, we talked about earlier in the program, Cloud Native Security Con being now extracted and elevated out of KubeCon, what are your thoughts on the groundswell that this community is generating around Cloud Native Security, the benefits that organizations will achieve from it? >> I think overall, when we have these securities conferences, or these security arms a bit spread out and separated out of the main conference, it helps to a certain degree, because especially in the security space, when you look at at other like black hat or white hat conferences and things like that in the past, although they were not focused on Cloud Native, a lot of these security folks didn't feel well taken care of in any of the other conferences because they were always these, it's like they are always blocking us, they're always making us problems, and all these kinds of things. Now that we really take the Cloud Native piece and the security piece together, or like AWS does it with re:Inforce, I think we will see more and more that people understand is that security is a permanent topic we need to cover, but we need to bring different people together, because security also has compliance and a lot of other components in there. So we will see at these conferences moving forward, also a different audience. It's not going to be only the Cloud Native developers. And if I see some of these security audiences, I can't really imagine them to really be at KubeCon because there is too much other things going on. And you couldn't really see much of that at re:Invent because re:Invent by itself has become a complete monster of a conference. It covers too many topics. And so having this very, very important security piece separated, also gives the opportunity, I think, that we can bring in the security people, but also have the type of board level discussions potentially, between the leaders of the industry, to also discuss on how we can evolve, how we can make things better, and how, how we can actually, yeah, evolve our industry for it. Because let's face it, that threat is not going to go away. It's, it's a business. And one of the last security conferences I was on, on the ransomware part, it was one of the topics someone said is like, "Look, currently on average, it takes a hacker group roughly around they said 15 to 20 K to break into a company, and they on average make 100K. It's a business, let's face it. And it's a business we don't like. And ethically, it's no discussion that this is not good, but that's something which is happening. People are making money with it. And as long as that's going to go on, and we have enough countries where these people can hide, it's going to stay and survive. And so, with that being said, it's important for us to really build an industry around this. But I also think it's good that we have separate conferences. In the past we had more the RSA conference, which tried to cover all of these areas. But that is not really fitting Cloud Native and everything else. So I think it's good that we have these new opportunities, the Cloud Native one, but also what AWS brings up for someone. >> Yves, you just nailed it. It just comes down to simple math. It's a fraction. Revenue over cost. And if you could increase the hacker's cost, increase the denominator, their ROI will go down. And that is the game. >> Great point, Dave. What I'm hearing guys, and we can talk about technology for days and days. I know all of you. But there's, there's a big component that, that the elevation of Cloud Native Security, on its own as standalone is critical, as is the people component. You guys all talked about that. We talked about the cultural change necessary for that. Hopefully what we're seeing with Cloud Native Security Con 23, this first event is going to give us more insight over the next couple of days, and the next months or so, as to how this elevation, and how the people can come together to really help organizations from a math perspective as, as Dave talked about, really dial down the risks there, understand more of the vulnerabilities so that ransomware as a service is not as lucrative as it is today. Guys, so much appreciate your time, really breaking down Cloud Native Security, the value in it from different perspectives, and what your thoughts are on where it's going. Thanks so much for your time. >> All right. Thanks. >> Thanks, Lisa. >> Thank you. >> Thanks, Yves. >> All right. For my guests, I'm Lisa Martin. You're watching theCUBE's day one coverage of Cloud Native Security Con 23. Thanks for watching. (rousing music)

>>Hey, welcome back everyone. Through the cubes coverage of VMware Explorer, 22, I'm John Fett, Dave ante, formerly world, our 12th year extracting the signal from the noise. A lot of great guests. It's very vibrant right here. The floor's great. The expo halls booming, the keynotes went great. We just had a keynote announce. So our next first guest here on day one is car Capor C co-founder and COO min IO. Welcome to the cube. Thanks for joining us. >>Thank you for having >>Me. You're also angel investor of variety of companies of Q alumnis and been in the valley for a long time. Thanks for coming on sharing. What's going on. So, first of all, obviously VMware still on the wave. They've always been relevant and they've always been part of it. Yes. But as that's changing a lot's going on security data's big conversation. Yeah. And now with their multi-cloud we call super cloud. But their multi-cloud it's it's about hyperscaler participation. Yes. Yes. Cloud universal. Yes. It's clear that VMware has to be successful in every cloud. Okay. And that's really important. And storage is one of it. You guys do that? So talk about how you guys relate with min IO, the vision, how that connects with what's happening here. >>Yeah. So like you already said, right? Most of the enterprises are become data enterprises in itself and storage is a foundation layer of how, and you do need a system that is simple, scalable, and high perform it at scale. Right? So that's where min IO fits into the picture. And we are software defined, open source. So, you know, like VMware has traditionally been focused on enterprise it, but that world is fast changing. They are making a move in terms, developer first approach and min IO, because it's open source. It's simple enough to start, get, start deploying object storage and cloud native applications on top. So that's where we come in. We have around 1.3 million DACA downloads a day. So we own the developer market overall. And that is where I feel the partnership with VMware as they are coming into multi-cloud on their own min IO is a foundational layer. >>So just to elaborate on it, whenever you talk about multi-cloud, there are two pieces to it. One is the compute side and one is on the storage side. So compute Kubernetes takes care of the compute sites. Once you containerize an application, you can deploy it any cloud, but the data has gravity and all the clouds that you see AWS, your Google cloud, they're inherently incompatible with each other. So you need a consistent storage layer with industry standard APIs that you can just deploy it around with your application without a single line of code change. So that's what we >>Do. Oh, so you got a great value proposition, love the story. So just kind of connect on something. So we heard the keynote today. We gotta win the developers. They didn't say that, but they said, they said that they have the ops lockdown, but DevOps is now the new developer. Yes. We've been covering a lot of the poop coupon as you know, and shifting left everyone's in the C I C D pipeline. So developers are driving all the action and it has to be self-service. Absolutely. It has to be high velocity. Can't be slow. Yes. Gotta be fast. So that sounds like you're winning that piece. >>Yes. Yes. And I think more than that, what is most important is it needs to be simple. It needs to get your job done in a very simple and efficient way. And I think that is very important to the developers overall. They don't like complex appliances or complex piece of software. They just want to get their job done and move on the next thing in order to build their application and deploy it successfully. So whatever you do, it needs to be very simple. And of course, you know, it needs to be feature rich and high performant and whatnot that comes with the, with the flow in itself. But I think simplicity is what wins, the developers, hearts and minds overall. >>So object storage always been simple, get put right. Pretty simple, you know, paradigm. Yes. But it was sort of the backwater before, you know, Amazon, you know, launched. Yes. You know, it's cloud. How have you seen object evolve? You mentioned performance. So I presume yes. Yes. You're not just for cheap and deep you're for cheap bin performance. So you could describe that a little bit if you would, >>For, for sure. Like you mentioned, right. When AWS was launched, S3 was the foundation layer. They launched S3 first and then came everything else around it. So object storage is the foundation of any cloud that you go with. And over a period of time, when we started the company back in 20 end of 2014, beginning 2015, it was all about cheap and deep storage. You know, you just get, put it into one basket, but over years, if you see, because the scale of data has increased quite a bit, new applications have emerged as well. That require high performance. That is where we partnered very closely with Intel early on. And I have to give it to them. Intel was the one who convinced us that you need to do high performance. You need to optimize your software with all the AVX five, 12 instruction set and so on. >>So we partnered very closely with them and we were the first one to come up with, you know, you need high performance, object storage and that in collaboration with Intel. So that's something that we take a lot of pride in, in terms of being the leader in that direction of bringing high performance object storage to the market, especially for big data workloads, AI ML, workloads, they're all object first, like even, you know, new age applications like snowflake and data bricks, they are not built on sand or file system. Right. They're all built on object storage rates. So that's where the, you need >>Performance. And I think the, I think the data bricks, snowflake examples. Good. And then you mentioned in 2014, when you started yes. At that time, big data was Hudu and you know, data, legs, data swamp. Yes. Yes. But the ones that were successful, the ones who optimize had the right bets, like you guys. Yeah. Now we're in an era. Okay. I gotta deploy this. So you got great downloads and update from developers. Now we see ops struggling to keep up yes. With the velocity of the development cycle. Yes. And with DevOps driving the cloud native yeah. Security data ops becomes important. Okay. Exactly. Security and data. A lot with storage going on there. Yes. How do you guys see that emerging? Cuz that becomes a lot of the conversations now in the architecture of the ops teams. I want to be supportive in enablement of dev. Yes. Yes. Do you guys target that world too? Or >>Yeah, we, we do target that. So the good thing about object storage is that if you look at the architecture in itself, it's very granular in terms of the controls that it can give to the end user. Right? So you can really customize in terms of, you know, what objects need to be accessible to whom what kind of policies you need to implement on the bucket level, what kind of access controls and provisions that you need to do. And especially like with ransomware attacks and what not, you can enable immutability and so on, so forth. So that's an important part of it. Especially I think the ransomware threats have increased quite a bit, especially with, you know, the macro, you know, situation with war and stuff. So we see that come up quite a bit. And that's where I think, you know, the data IU immutability, the data governance and compliance becomes extremely, extremely important for organizations. So we, we are partnering very closely with a lot of big organizations just for this use case itself. >>So how's it work if I want to build some kind of multi-cloud whatever X, right. Okay. I, I can use S three APIs or Azure blah. Okay. And I, and are all different. Yes. But if I want to use min IO, what's the experience like describe how I go about doing >>So if you've had any experience working with AWS, you don't need to even change a single line of code with us. You can just bring your applications directly onto min IO and it just behaves and act same way transparently what you would've experienced in AWS. Now you can just lift and shift that application and deploy it wherever you need it to be. Whether it is Azure, blah, whether it is Google cloud or even on edge. Like what we are seeing is that data is getting generated outside of public cloud. And most of the data that, you know, the emerging trend is that we see that data gets generated on edge quite a bit, whether it is autonomous cars, whether it is IOT, manufacturing units and so on. And you cannot push all that data back in the central cloud, it's extremely expensive for bandwidth and latency reasons. >>So you need to have an environment that looks and feels exactly what you have experienced at the central cloud on the edge itself. So a lot of our use cases are also getting deployed with Mani on the edge itself, whether it is on top of VMware because of the footprint of that VMware has within all these organizations itself. So we see that emerging quite a bit as well. And then you can tier the data off to any cloud, whether it is mid IO cloud, whether it is AWS, Azure, Google cloud, and so on. So you can have like a true multi-cloud environment. >>So you would follow VMware to the edge and be the object store there, or not necessarily if it's not VMware Kubernetes or whatever. >>Exactly. Exactly. Depending on the skill set that the organization has within, within their setup, if their DevOps savvy Kubernetes is becomes a very natural choice. If they are traditional enterprise, it, VMware is an ideal choice. So yeah. >>So you're seeing a lot of edge action you're saying, and we, >>We, we have seen starting it increasing yes. And >>Are customers. So they're persisting data at the edge. Yes. Yes they >>Are. Okay. >>It's not just the femoral and >>No, they are not because what the cost of putting all the data through bandwidth is extremely expansive to push all the data in central cloud and then process it and then store it. So we see that the data gets persisted on edge cloud as well in terms of processing and only the data that you need for, for the processing through whatever application systems that you, whether it is snowflake or data, bricks and whatnot, you know, you choose what applications from compute side, you want to bring on top of storage. And that can just seamlessly and transparently work. Yeah. >>Maria, you were saying that multi-cloud yeah. Games around Kubernetes. You, yes. That Kubernetes is all about multi-cloud that's the game. >>Yes. >>Yes. Can you explain what you mean by that? Why is multi-cloud a Kubernetes game? >>So multi-cloud has two foundations to it. One is the compute side. Another one is the storage side. Compute Kubernetes makes it extremely simple to deploy any application that is containerized. Once you containerize an application, it's no longer tied to the underlying infrastructure. You can actually deploy it no matter where you go. So Kubernetes makes that task extremely easy. And from storage standpoint, you know, the state of applications need to be held somewhere. You know, it's it, people say it's cloud, but it's computer somewhere. Right? So >>Exactly it's the >>Container. It needs, it needs to be stored somewhere. So that's where, you know, storage systems like man IO come into play where you can just take the storage and deploy it wherever you go. So it gets tightly bound with application itself, just like Kubernetes is for compute. Mano is for storage. >>I saw Scott Johnson, the CEO of Docker in Palo Alto last week did yeah. The spring to his step. So to speak Dockers doing pretty well as a result, they got, you know, starting to see certifications. Yes. So people are really rallying around containers in a more open way. Yes. But that's open source, but it's the Kubernetes, that's the action. Absolutely. That the container's really there now Docker's got a great business. Yes. Right now going yes. With how they're handling. I thought they did a great job. Yeah. But the Docker's now lingua Franco, right? Yes. That's the standard. It >>Is. It is. And I think where Kubernetes really makes it easy is in terms of when the scale is involved. Right. If there are, if the scale is small, it's okay. You can, you can work around it. But Kubernetes makes it extremely simple. If you have the right Kubernetes skill, I just need to put a disclaimer around there because not lot of people are Kubernetes expert, at least not yet. So if you have the expertise, Kubernetes makes the task extremely simple, predictable and automate and automated scale. I think that is what is >>The, so take me through a use case, cuz I've talked to a lot of enterprises, multiple versions, we're lifting and shifting to the cloud, that's kind of the, you know, get started, get your feet wet. Yes. Then there's like, okay, now we're refactoring really doing some native development and they're like, we don't have a staff on Kubernetes. We do a managed service. Yeah. So how does, how do you see that evolution piece taking place? Cause that's a critical adoption component as they start figuring out their Kubernetes relationship yes. To compute yes. How they roll it out. Yes. How do you see that playing out as a big part of this growth for a customer? >>Yeah. So we see a mix, you know, we see organizations that are born within cloud. Like they have just been in mono cloud like AWS. Now they are thinking about two things, right. With the economy being, you know, and the state that it is, they're getting hurt on the margin. Some of the SaaS companies that were born in cloud. So they are now actively thinking in terms of what mode they can do to bring the cost down. So they are partnering with min IO either to, you know, be in a colocation at Equinix, like data centers or go to other clouds to optimize for the compute modes and so on. So that's one thing that we see increasingly amongst enterprise. Second thing that we see is that because you know of that whole multi-cloud and cloud does go down, it's not like it, you know, and it's been evident over the last year or so that, you know, we've seen instances where Amazon was down or Google cloud was down. So they want to make sure that the data is available across the clouds in a consistent way. So with man IO, with the active, active application and so on, you can make the data available across the cloud. So your applications, even if one cloud is down for Dr. Purposes and so on, you can, you know, transparently, move the applications to another cloud and make sure that your business is not affected. So from business continuity reasons as well, the customers are partnering with us. So like I said, it's a mix. >>So the Tansu, you know, 1.3, the application development platform that we heard in the keynotes this morning, critical, you have to have that for cross cloud services. If you don't have a consistent experience, absolutely forget it. I mean it's table stake. Absolutely. But there's a lot of chatter on Twitter. A lot of skepticism that VMware can appeal to developers, some folk John as well chimed in saying, well, you know, it's, don't forget about the op side of the equation as well. They need security and consistency. Yes. What are you seeing in the marketplace in terms of VMware, specifically their customers and, and what do you, what do you, how do you rate their chances in terms of them being able to track the developer crowd, your, your peeps? >>Yeah. So VMware has a very strong hold on enterprise. It, you know, you have to give it to them. I don't come across any organization that does not have VMware, you know, for, with 500,000 customers. Right. Right. So they have done something really right for themselves. And if you have such a strong hold on the customers, it's not that hard to make the transition over to the developer mindset as well. And that is where with VMware partnership with partners like us, they can make, make that jump happen. So we partnered with them very closely for the data persistence layer and they wanted to bring Kubernetes the VMware tan natively to the VSAN interface itself. So we partnered with them, you know, we were their design partner and in, I think, 2020 or something, and we were their launch partner for that platform service. So now through the vCenter itself, you can provision object storage as a service for the developers. So I think they are working in terms of bridging the gap and they have the right mindset. It's all about execution like this. Right. >>They gotta get it >>Justed >>And it's the execution and timing. Exactly. And if they overshoot and the, it shifts over here, you know, this comes up a lot in our conversations. I want to get your reaction to this because I think that's a really great point. You guys are a nice foundational element. Yes. For VMware that plugs into them. That makes everything kind of float for them. Yes. Now we would, we were comparing OpenStack back in the day, how that had so much promise. Yes it did. If you remember, and storage was a big part of that conversation. It, it did. But the one thing that a lot of people didn't factor in on those industry discussions was Amazon was just ramping. Yes. So assuming that the hyper scales aren't stopping, innovating. Yeah. How does the multi-cloud fit with the constant struggles? Cuz abs is not rah multi-cloud cause they're there for the cloud, but customers are using Azure for yeah. Say office productivity teams or whatever, and then they have apps over here and then I'll see on private, private. Right. So hybrids there we get hybrid. Yeah. The clouds aren't changing. Yes. How does that change the dynamics in the market? Because it's a moving train. Some say, >>You know, it is, I would not characterize it like that because you know, AWS strength is that it is AWS, but also that it is not outside of AWS. Right. So it comes with the strengths and weaknesses and same goes for Azure. And same goes for Google cloud where VMware strength lies is the enterprise customers that it has. And I think if they can bridge the gap between the developers, enterprise customers and also the cloud, I think they have a really fair shot at, you know, making sure that the organizations and enterprise have the right experiences in terms of, you know, everyone needs to innovate. There is just no nothing that you can just sit back and relax. Everyone needs to innovate. And I think the good part about VMware is the partnership ecosystem that they have developed over the years and also making sure that their partners are successful along with them. And I think that is, that is going to be a key determining factor in terms of how well and how fast they can execute because nobody can do it alone in, in the enterprise world. So I think that that would be the >>Key, well, gua you're a great guest. Thanks for coming on and sharing you for having perspective on the cube. And obviously you've been on a, this from day 1, 20 15. Yes. I mean that's early and you guys made some great moves. Thank you. In a great position with VMware. Thank you. I like how you're the connective tissue and bridge to developers without a lot of disruption. Right? Real enablement. I think the question is can the VMware customers get there? So congratulations. No, thank you. And we got a couple minutes left. Take a minute to explain what's going on with the company that you co-founded, the team what's going on. Any updates funding very well, well funded. Yeah. How many people do you have? What's new. Are you gonna hire where take a minute to give the plug, give the commercial real quick >>For sure. So we started in 24 15, so it has been like seven, eight years now that we are at it. And I think we've been just very focused with the S3 compatible object storage, being AWS S3 for rest of the world. Like we get characterized at and over the years we've been like now we, we are used 60% in fortune 500 companies in some shape or format. So in terms of the scale and growth, we couldn't be more happier. We are about to touch a billion dollar billion Docker downloads in September. So that's something that we, we are very excited about. And in terms of the funding, we closed the, our series B sometime I think end of December last year and it's a billion dollar valuation and we have great partners in Intel capital and Dell ventures and soft bank. So we couldn't be in a more happier >>Spot. You're a unicorn soon to be decor. Right. >>What's next? Yes. I think, I think what is exciting for us is that the market, we could not be more happier with how the market is coming together with our vision, what we saw in 2015 and how everything is coming together nicely with, from the, the organization, realizing that multi-cloud is the core foundation and strategy of whatever they do next and lot has been accelerated due to COVID as well. Yeah. So in those terms, I think from market and product alignment, we just couldn't be more happier. >>Yeah. We think multi-cloud hybrids here. Steady state multi-cloud is gonna be a reality. Yeah. It becomes super cloud with the new dynamics. And again, David and I were talking last night, storage, networking, compute never goes away, never goes the operating. System's still gonna be out there. Just gonna be looked different and that >>Differently. Yes. I mean, yeah. And like, you know, in 10 years from now, Kubernetes might or might not be there as the foundation for, you know, compute, but storage is something that is always going to be there. People still need to persist the data. People still need a performance data store. People still need something that can scale to hundreds and hundreds of petabytes. So we are here. You bet against data >>As indie gross head once, you know, let chaos rain, rain in the chaos. There you go. Chaos cloud is gonna be simplified. Yeah. That's what innovation looks like. That's, >>That's what it is. >>Thanks for coming on the queue. Appreciate thank you for having me more coverage here. I'm John furrier with Dave Alane. Thanks for watching. More coverage. Three days just getting started. We'll be right back.

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation you know for years marketers marketers have been pushing for more digital especially with their big conferences I heard forward-thinking CMO say the war will be won in digital but the sales teams love the belly-to-belly interaction so every year once or even sometimes more often big corporations have hosted gatherings of thousands or even tens of thousands of attendees these events were like rock concerts they had DJs in the hallway thumping music giant screens beautiful pitches highly produced videos thing a technical breakouts Food lines private dinners etc all come on it culminating in a customer appreciation event with a big-name band physical events are expensive but they generate tons of leads for the host companies and their partner ecosystems well then BOOM coronavirus hits and the marketing teams got what they wished for right overnight virtual events became a mandate if you don't have a solution you were in big trouble because your leads from these large events just dried up hello everyone this is Dave Allen day and welcome to this week's cube insights powered by ETR ETR is entering its quiet period and I won't be able to share any new data for a couple of weeks so rather than look back at the April survey in this breaking analysis we thought we'd take a pause and really talk about the virtual event landscape and just a few of the things that we've learned in the past 120 days now this isn't meant to be an exhaustive list but we do want to call out a few important items that we see is critical in this new digital world in the isolation economy every company scrambled they took one of three paths first companies either postpone their events to buy some time think like Dell technology world Google cloud next cube convey my MIT CBO event etc or to some companies flat-out canceled their events for the year until next year like snowflake and uipath forth number three they scrambled to deploy a virtual event and they went forward IBM think did this HPE discover Susac on AWS summits docker convey Monde a peggle world Vertica big data conference octane sa P sapphire and hundreds of others pushed forward so when this braking analysis I want to share some data from the cube what we've learned not only in the last hundred and twenty days but in ten years of doing events mostly physical and we want to share the new rules of events and event marketing and beyond so let's get right into it everyone knows events events have gone virtual and there are tons of people who could give you advice on approving your digital events including us and and I will in this segment but the first thing that everyone found out is they're going to attract far more people online with a free virtual event than they do with a paid physical event so removing time timing in the expensive travel dramatically increases the participation Tam the total available market here's a tweet from docker CEO Scott Johnson he says that he's looking forward to welcoming 50,000 people to his event this is based on registration data somewhere around 30,000 people logged into the live event so docker got 60% of the pre event registrants to actually log in which is outstanding but there's a lot more to this story I'll share some other stats that are worth mentioning by the way I got permission from docker to to share these numbers not surprising because the event was it was a huge success for such a small company in the end they got nearly 83,000 registrations and they continue to come in weeks after the event which was held in late May now marketers generally will cite 2 to 3 minutes as a respect-- respectable time on site for a web property docker logged in users averaged almost four and a half minutes on site that's the average the bell curve sauce superfans like this guy who was binge watching so this brings me to rule number one it's actually really easy to get people to sign up for free online events but it's not so easy to keep them there now I could talk all day about what docker did right and I'm gonna bring some examples in during this except this segment but the one thing docker did was they did a call for papers or a call for sessions and that's a lot of work but if you look at the docket on speaker list the content is all community driven not all but mostly community driven talker had to break some eggs and reject some folks but it also had a sponsor track so it gave folks another avenue to participate so big success for docker they definitely did it right which brings us to new rule number two attention is precious you got to create high-quality content and realize that you have much less time with participants than if they were in person now unfortunately the doctor docker example is a bit of an outlier it hasn't always been this pretty remember that scene in the social network the movie when a duardo pulled the funding on the servers just to get marks attention remember how Jesse Eisenberg the actor who played Zuckerberg reacted everybody else we don't crash ever if the server's are down for even a day our entire reputation is irreversibly destroyed the whole point well some of the big tech companies crashed their servers and they say there's no such thing as bad press but look at look what happened to s AP and s AP apologized publicly and its CEO told people that they made a mistake in outsourcing their event platform so this brings us to new rule number three don't crash now I come back to Dhaka Khan for a second here's a tweet from a developer who shared the network traffic profile of his network before and during docker con you can see no glitches I mean I don't mean to pick on sa P they they owned the problem and look s AP had a huge attention attendance at its digital event more than 200,000 people and over a million views so Wow you'll kill me with that problem but it underscores the importance of scaling and s AP you have to say was not alone there have been lots of fails from much smaller events here's an example that was really frustrating you try to log in at 7:59 but the event doesn't start until 8:00 sharp really come on back in 60 seconds and in another example there was a slide failure I mean many of these virtual events are glorified webinars so if you're going to rely on slide where make sure the slides will render its scale you maybe embed them into the video you know but at least this company had a back-up plan here's another example and I've redacted the email because I'm not here to throw anyone under the bus well you know kind of but but no reason to name names you know who they are but in this case an old legacy webinar platform failed and they had to move to WebEx and again at least there was a back-up plan so you know it's been tough in a lot of these cases here's a tweet from Jason Reed it kind of summed sums it up now what does he mean by vendors are not getting the job done not enough creativity well not only were platforms failing they weren't performing adequately but the virtual experience is leaving many users unenthused they're they're just one alt-tab away from something better if the virtual event fails to engage them so new rule number four is virtual events that look like webinars actually our webinar webinars I mean in fairness you know the industry had to pivot with no notice but this is why I always tell people start with the outcome that you want and work backwards that'll inform you as to the content strategy the new roles you need to assign and make no mistakes there are new rules you know there's no site inspection virtual and then you got to figure out what you want to use your experience to be there's a whole lot to figure out and this next next one is a bit of a throwaway because yeah it's so obvious and everyone talks about it but I want to bring it up because it's important because I'm amazed at how many virtual event speakers really haven't thought through their setup you can look good you know or at least less bad get those things called books and raise up the laptop figure out some better audio your better yet get a good kit send it to their home with a nice camera and a solid mic maybe you know a clearer IFB comms for the ear spend some money to look good just as you might go and buy a nice outfit even if you're a developer put on a clean t-shirt so rule number five don't cheap out on production value get your guests a good set up and coach them up it doesn't have to be over the top no just a bit thought out okay one of the biggest mistakes I've seen is event organisers they become enamored with a platform and the features of that platform that really don't support their objectives kind of feature creep or they have so many competing objectives and masters that they're serving that they lose sight of the user experience and then the event becomes a buffet of unused features rather than a buffet of engaging content now many have told me that Dave these virtual events are too long there's too much content now I don't necessarily agree I really think if you have something to say you should say it as long as you do it right and you keep people engaged so I want to talk a little bit about a to of the meteor events that we attended one was octane twenty20 hosted by octo the identity management security player and then IBM think 2020 they called it the the think digital event experience and they both had multi day events with lots of content they both organized sessions by topic and made it pretty easy to find stuff and all assessing sessions had a reasonably consistent look and feel to them which kind of helped the production value IBM had content organized and categorized which made things easy to find and they both had good search and with IBM you could go directly from the list of topics right into the videos which I really liked very easy and intuitive and as you can see here in this octane video they had a nice and very ambitious agenda that was really quite well organized and things were pretty easy to find as you can see with this crisp filtering on the left hand side and in really nice search but one of the things that has been frustrating with most of the events that I've watched is you can't get to the sessions directly from the agenda you got to go back out for some linear path and find the content and it's somewhat confusing so I want to come back to the docker count example because I think there were two things that I found interesting and useful with docker con you know this got George nailed it when he said this is how you display a virtual conference what's relevant about this picture is you have multiple simultaneous sessions running live and concurrently and you can pop in and out of them you can easily see the sessions and this tile and there's a red line this linear clock that's running in real time to show you where you are in the event agenda versus in a time of day so I felt like with docker that as a user user you're really connected to the event you come to the site and there's a hero video very easy to find the content and in fact you can't miss it it's not a sales pitch to get to the content and then I really liked what what George change was talking about in terms of the agenda and the tile layout you can see they ran simultaneous sessions and at one point up to seven at once and they gave their sponsors a track on the agenda which is very easy to navigate but what I really like as well is when you click on a tile it takes you directly to the session video and you can see the chat which docker preserved in the PO event mode and you have this easy-to-follow agenda and again you can go directly to the session video and in the chat from the agenda so many paths to find the content I mean something so simple is navigating directly from the agenda to the session most events haven't done that they make you back out and then what I call this linear manner and then go forward and find the sessions that you want and then dive in now maybe they're trying to simulate walking to a session in a Las Vegas Convention Center because it takes about that long to figure out where most of these events in these sessions live so rule number six is make it easy to discover and consume content sounds so simple why is it not happening in most events okay I'm running out of time so I want to encapsulate a number of items in one idea that we talk about all the time at the cube I ran a little survey of the day and someone asked does it really make sense to cram educational content product content partner content customer content rally content and leadership content into the constrain confines of an arbitrary one or two-day window I thought that was an interesting comment now it doesn't necessarily mean shorten up the virtual event which a lot of people think should happen people complain that these things are too long well let me leave you with this it's actually not just about events what do I mean by that well you know how everyone says that all companies are software companies or every company is a SAS company well guess what we believe that every company is a media company in 2004 at the low point of its reputation Microsoft launched channel 9 it was named after the United Airlines channel 9 that lets you listen in to the pilots and their unfiltered conversations kind of cool Microsoft understood that having an authentic voice with which to communicate to developers and serve its community was a smart thing to do and that is the key point channel 9 is about community it's not about audience metrics or lead generation both important things but Microsoft they launched this site understanding the leverage it gets out of its community of developers and instead of treating them like leads they created a site to help developers learn so rule number seven is get your best media mojo on one of the biggest failures I see with physical events and it's clearly carrying over to digital is the failure to optimize the post-event opportunity and experience so just like physical events when the event is over I see companies and their employees they're so burnt out after a virtual event because they feel like they've just given birth and what do they do now after the event they take some time off they got to recharge and when they come back they're swamped and so they're on to the next project it might be another event it might be a webinar series or some regional summits or whatever now it's interesting it feels like all tech companies talk about these days is breaking down silos but most of these parent and child events are disconnected silos sure maybe the data around the events is consolidated into a marketing cloud maybe so that you can nurture leads okay that's fine but what about the community kovat has given us a great opportunity to reimagine how we serve communities and one thing I'm certain about is that physical events they're going to come back at some point in some form but when they do there's gonna be a stronger digital component attached to them hybrids will emerge and some will serve communities better than others and in our opinion the ones that do the best job in digital and serving their communities are gonna win the marketing Wars so ask yourself how are you serving your community are you serving the best way that you can is a lead conversion your number one metric that's okay there's nothing wrong with that but how are your content consumption metrics looking what are you measuring what does your Arc of content look like what's your content and an organic media strategy what does your media stack look like media stack you ask what do you mean Dave well you nailed physical and then you were forced to do virtual overnight eventually there's going to be a hybrid that emerges so there's physical at the bottom and then there's a virtual layer and then you get this hybrid layer at some point on top of that at the very top of the stack you got apps social media you got corporate content you got TV like channel 9 you have video library's website you have tools for agile media you got media production and distribution tooling remember customers will be entering from any one of these layers of that stack and they'll be looking to you for guidance inspiration learning vision product knowledge how to's etc and you'd be delivering that primarily through content so your media stack should be designed to serve your community events software yeah sure but it's much more than that we believe that this stack will emerge not as a monolithic beast but rather as a set of scalable cloud services and api's think of paths for media that you can skin yes of course but also one that you can control add value to integrate with other platforms and fit your business as your community demands and remember new roles are emerging as a result of this pandemic and the pivot to digital the things are different really mostly from from most physical events is that it's very important to think about these roles and one of the important roles is this designer or UX developer that can actually do some coding and API integration think of it as a DevOps for digital organizations that's emerging organizations like yours will want self-service and sometimes out-of-the-box functionality and features for sure no question but we believe that as a media producer you will want to customize your media experience for your community and this work will require new skills that you haven't really prioritized in the past what what do you think what's your vision as to how this will all play out and unfold do you buy that all companies must become media companies or at least media savvy not in the sense of Corp comms but really as an organic media producer tweet me at devonté or email me at David Galante at Silicon angle comm or comment on my LinkedIn post who would react next week with some data from et our survey sphere thanks for watching this wiki bond cube insights powered by ETR this is Dave Volante we'll see you next time [Music]

(upbeat music) >> Narrator: From around the globe, It's theCUBE with digital coverage of DockerCon live 2020 brought to you by Docker and its ecosystem partners. >> Hello, welcome back to our DockerCon 2020 DockerCon 20 coverage this is theCUBE virtual here in the Palo Alto studios with our quarantine crew, I'm John Furrier your host, got two great guests here. Scott Johnson is the CEO of Docker and Peter McKay CEO of Snyk hot security startup with some big news, you guys have rolled out, but really it's got an impact to developers. Scott and Peter great to see you guys again. >> Great to see John. >> Good to see you John. I'm glad we can at least talk remotely. I wish we were face to face, but obviously we're living in a time of crisis were you starting to see a Cambrian explosion starting to emerge where all people are recognizing that a lot is going to come out of this. You guys have announced a strategic alliance. Can you guys take a minute to explain what is this alliance and what does it mean ? Scott, we'll start with you. >> Absolutely, and thank you, Peter, thank you, John, for this chance to share with you all that's going on it's very exciting. Look, what we saw together as teams, both, both Peter's and ours was the developer experience is getting better and better in terms of faster and faster iterations but we weren't in the world of the Docker Desktop and Docker Hub experience having kind of scary as a first pass citizen that was really right in front and center with developer workflow. And so in working with Peter's team, we realized that the two companies had the same vision of like, let's bring that developer for security just right in center, in the user experience in the command line, in the tooling and just make it natural. So that developers could continue to iterate rapidly, continue to ship value, ship features fast. But in addition to doing that, do so in a secure fashion and in a secure manner. And really that's what this partnership is about is making security just kind of built in natural developer friendly developer first. We're very very excited to partner with Snyk and then bring this to development community. >> Peter, you guys have a unique business model, you're developer first security. What does this mean to you? Docker has got millions of developers out there who know containers, there's certainly developer first. What does this alliance mean to you guys as Snyk? >> Yeah, when you think of the developer community, you think of Docker, I mean, that's when we looked at the front end of our funnel, the people who we go after and our users, it's developers, and when you think developers, you think Docker and so we've got... Scott and I got together I'd say four or five months ago where we started talking about building a tighter relationship together the synergies between what he was doing and the team was doing, we're doing at Docker. And what we were trying to do is kind of embed the developer experience and develope and integrate security into that really made a very compelling value proposition together for developers and embedding that security into that application development into your containers and your image and your application development life cycle just made it a better developer experience overall. >> We've been talking to a lot of developers, certainly for DockerCon and just outside of the industry anecdotally, is that Docker really revolutionized, container ideas has been such a great win for developers. Containerizing applications really has changed the game, has spawned the generation of Kubernetes and cloud native microservices. What specifically is going on with you guys in this partnership? Where's the security fit in because can I just do a scan and scan the vulnerabilities? I mean, what's unique here? What does this mean for developers? What's going on with the alliance? >> Yeah, I'll take it first, Peter, but then jump in. So John, in the history of application development, so often security is not addressed until the end. And so developers they're shipping rapidly. They're they're iterating quickly, but then it gets, right before production and the alarm goes off and security team swoops in and security is often seen as a point of friction or a way to delay applications from getting the market and delivering value quickly. And this partnership completely reverses that where instead of having security be further down the stream of the tool chain or the application development life cycle, we're pulling it right up in front and having it be right alongside all the other activities that a developer is doing around building their code around, testing their code around, running their code locally. And it's the whole shift left I'm mean I'm sure you've seen out there and we are shifting this as far left it can be where it's right there on the local Docker Desktop in the command line as a primary emotion and its primary tool to building a great secure application as any other aspect of the tool chain. And that was really the focus of the partnership, which is like, make this just native and as far left as possible and not make security an afterthought or something that gets taken place by other Ops people downstream. >> Peter. >> If you think can about... That's the whole concept of how Snyk was founded. We all came from an application security background where it was security tools for security people, and it really... The whole industry needed this fundamental shift in the approach. And as Scott said that whole shifting left concept to really scale security in the right way and is to embed it into that application development life cycle into embedded into the tools that developers use each and every day. So they wanted to be a security expert, a developer doesn't need to be someone who knows all the vulnerabilities, they just need to know how to develop the most creative, indeed the most agile organization to develop, much better applications. And if they can do it in a more secure way they would obviously do it, but don't make them do something dramatically different and don't ask them to be security experts. And that's what we've tried to do in the partnership with Docker allows us to embed that continuous security insights into that whole development loop to when they develop these applications, they're secure when they're done and all the way through that development life cycle, you're testing for vulnerabilities in auto remediating along the way. So it allows them to develop very creative at the pace in which they want to develop. And it makes them more secure by doing it. >> Yeah, let me pick up on Peter's point there, which is so often security has been something that's discovered late in the process, right? Either just before production or sometimes even in production. And then just think about that feedback loop. It's got to go all the way back upstream all the way to the element team developers got to go find what they're working on. Well, maybe not hours ago, it could have been days ago could even be weeks ago and then both figure out how to remediate, get it all the way through the inner loop and the outer loop. We're completely blowing that up and disrupting that by bringing it all the way forward such that the feedback is right then and there with the developer in the moment on the laptop, in their inner loop and giving them the immediate response that they need and the single they need to take action remediate and then move on to the next creative thing they can do is they're just thinking about shortening that whole feedback loop. And really as Peter said, building security in from the get go because the signal is there to give them a indication of what they need to do right then and there. >> Great, I want to get into the... I mean, I can see the workflow advantage, so I totally get that. I've heard on theCUBE many times that security has got to be built in from the beginning. We've heard that before many times, I don't think I've heard security discussed this way, combined with the trends arounds automation. So can you guys talk about how that fits in? Because I get shifting left all that workflow, all goodness. But now I'm assuming there's a whole op side of security. And then if I'm trying to automate things and that's the real trend we're seeing here, how does that all work? Does that all come together? And it's this kind of unique that you guys are doing? Can you unpack that a little bit and clarify? >> Yeah, I mean, this has been something that we've been focused on quite a bit. I mean, the first it's... Used to be that you used to find a lot of vulnerability and yes we find a lot of vulnerabilities. And what we tried to do is focused on the prioritization and really hear the critical ones that developers need to fix first, second, third, and fourth based on severity. And we build that all in and that's something that we learned that we built into the process. And then last phase is this auto remediation. To the extent we can auto correct and auto fix, which is becoming increasingly a bigger part because the more you learn about the vulnerabilities in some of the fixes, the more you can automate and remediate that just makes the whole development process that much more productive and efficient. And that's really what we're trying to do, not only just find vulnerabilities, prioritize them, what are the ones that are what the team feels as severity one twos and threes embed that into the process. So you fix these are the ones you're fixing first, second, and third, into the extent they could be auto remediated, then fix them automatically. So we're trying to build that increasingly into the application. >> So, is this the first secure containerization deployment model? I mean, have other people have been doing this? I mean, is this new to Docker new to the industry? What's what's going on? >> Well, so we're here to talk about the partnership and of course there's a wealth of a very active ecosystem in and around security and other spaces. But we think this is the first that brings it this close to the developer in the moment in the command line on the desktop. And thus we think it has a lot of value to offer development team. >> I'll put my developer hat on. I'm one of the millions of developers, containers are part of my daily design coding, What's in it for me? Why does it matter to me as a developer? What does it do for me? Save time? What's the impact for the developer? >> Well, you think about... I mean, just look at the old model, right? The old model is you develop an application, you send it to the security team and they'll audit it. They'll tell you all the vulnerabilities and then they'll ship it back to you. You fix it, then they'll check it again. And they were waiting in the queue and then they'll tell you what's wrong and they'll send it back and think of that long. It's just like... Can you remember in the early day, when they a quality issue, fix it earlier in the life cycle of an application, don't wait till the end where the quality is embedded into the process. And so what you find is, the developers are embracing this and we have our like Docker, you have a freemium where developers can try it and realize that look, and I'm going to have to do security anyway, I mean, I have to develop secure application. If I can use a tool that's built for me and embedded into my development life cycle so I don't have to be a security expert and I don't have to wait for the security teams, to tell me what's wrong. And I can embed this all the way through and then not have to go through that painful step at the very end, to go through that security audit. I would do that any day of the week-- >> (mumbles) it back to you, do the scans, "Hey, you got to fix this." And then developer Scott your point moves on. They're coding, right? I mean, that's a problem. >> Developers want to ship, right? I mean, going back to your point, John, like one of the revolutions of Docker is that it is given the expectation that developers can ship faster. And right now in much of the state of the state, because security is important, like it can serve as a gate. And as Peter just walked you through it can slow down developer shipping and having impact. And so for you, the developer, John, like this gives you freedom to ship early often, high-frequency everything the promise of the container development model. This really unleashes that. >> Yeah 'cause that rails around the security policies too allows them to be projected in as syntax, if you will, or as part of the coding environment so I don't have to worry about it. I mean, at the end of the day, it's peace of mind, more than anything, time is certainly a pain in the butt, but yeah, as a developer, the creativity we needed more than ever. Okay, so with the COVID crisis-- >> One last point I want to make on that, sorry, it's also the security teams want it to because they don't want to be the bottleneck. They don't want to be doing this at the last minute and having all the pressure on them. I mean, they know that a big chunk of their business is going through these applications. So a lot of the budget dollars that come from people buying Snyk and embedding it into the process is from security because they can't keep up this digital transformation and what companies are going through. They don't want to be, there's one of two things. Either they're going to be the bottleneck or the developers are going to go around them and just put an application in the cloud in it and ship the container, put it anywhere then going around security. So they don't want that either. So there's just a very tight alignment between developers want to ship fast and security teams want to do the same. >> I hate to say it, but the whole agility is now not only just normal for us insiders in the industry. It's proven now with this COVID crisis that you have to be fast, you have to be at scale. And I think this speaks to some of the experiences you guys had in the industry, you were talking earlier. If you're not moving at the pace that you need to move at the scale you need the automation it's proven cloud native is going is completely ratified in my mind. There's no doubt, that means microservices is front and center and this change that's happening right now. And when we come out of this pandemic, there's going to be growth winners and not growth winners. We flat line to decline or winners, and it's all going to be based on microservices. So for the developers out there going to be called into the office as someday or in a Zoom, let's get these apps double down on this, kill that project. There's going to be those conversations >> It's happening right now, John. So look, what's happening, as a result of COVID an entire bodies of human activity are shifting from offline online. Like social, consumer, B2B, healthcare going down the list, finance, commerce, retail, like massive tectonic shift going from offline online. That means massive demand for new applications, new application development, and quickly, some this shift is happening and there's a bunch of businesses that didn't have exposure to digital they're like, "Oh my goodness, I need a digital strategy. "I need a digital channel. "I need a digital revenue stream." And so the demand for new applications quickly is exploding through the roof. And we see this across the board in our industry right now which is very, very fortunate given the other circumstances and other industries, but you're absolutely right. Like this lets them ship faster. And now is the time when they need to ship and ship fast. >> And the budgets are going to be allocated on these new projects was just a nuance in your point, it's new projects and then there's fixing modernizing the old stuff. Because look at Walmart, Walmart got hamstrung on the eCommerce side, they just killed their jet acquisition. They spent $3 billion on, this is the reality. This is not like just a strategy to do innovation, innovation strategy or some walk down, digital transformation lane. This is happening, it has to be done. What do they do? >> Its interesting and it starts, we always say, we start with the new and replaced the old. We start with a new application, it usually is always the case where we usually start with a lot of the companies is a new (mumbles) on application. And then it expands from there. And so know you look at what you used to be the best practices were tech companies, and then it moved to financial services, industries and insurance and then in retail, now you look at manufacturing, you look across the board, as Scott said, this offline to online, is driving so much of the empowering developers to take on more responsibility and to own more of it, but to be faster and to be more agile. And that's really, what's driving this big shifts in the market. And like you said earlier, if they're not there, they're in trouble because this market is driving that direction. >> I want to get both of your comments on this final question, because even with the progression of the developers from the Steve bomber developer development developers, speech on YouTube to developers on the front lines, cloud native, and now today it's been a progression. And I think it's always been the developers on the front lines are getting closer to the front lines. I think now it's even more compelling because there's a scale and agility speed game going on. So I think it's just another step function, developer relevance. It's not so much, they've never been close to, they have been getting closer they're in the business conversation and the ones that could move fast are the ones going to deliver the value. So if automation is in the playbook, if cloud need is not in the playbook, this is going to be the new developer equation, the ones that meet that will be successful. Can you guys react to that and your thoughts? >> Go ahead Peter. >> I mean, I think what we're trying to do is make that developer experience just one from just the partnership with Docker and is a key, just making it really easy, do the integration, do a lot of the work, make the developer experience as seamless as possible, make it very efficient for them, make it easy for them to try and buy, make it just a great experience and allow them to, or empower them to take on more of the responsibility of getting that App published and in the containers out the door. And that's what we're excited about with the partnership with Docker is that with the number of developers that they have, the work that we do together, and the roadmap that we have is really making that experience just an incredible journey for our developer and that's what we want to continue to make sure we foster. >> Scott, the new relevance of developers, your thoughts. >> Yeah, I would only--building on Peter's point, observed that a lot of the developer expectations are informed by the stack and what's possible. And to your points earlier about the previous waves, John, like, developers are important, but their full potential if you will was perhaps muted or gated because there was not a clean abstraction between the application on the underlying infrastructure. And now, as we know, Dockerization and the surrounding ecosystem of Kubernetes and other tools, we have a much cleaner separation between the Application and the infrastructure, and that allows and set expectations for a much higher cadence of release much faster, time to value, much more agile operations in terms of responding to competitors and the market and your customers. And so with that expectation, how do you unleash that? And this partnership is really key to that, by taking the friction out. As we talked about kind of historical security models and bringing a new model that bring the security way left right into the developers around that experience. And then in some sense, really fulfills that ability to move quickly, react in an agile fashion and have an impact as quickly as possible. >> That's awesome security built into the workflow, automated industry first, guys thanks so much for a great partnership, but the final work at the plugin for the relationship going forward, how's that work is going to be available is integration code is it development? Give a quick plug for what's happening, the relationship and what's happening going forward? >> Look, Docker only succeeds if the ecosystem succeeds. and we're very very proud and humbled to join arms with Peter and the Snyk team as a partner in the security ecosystem. And so you'll see us not only in this integrated developer experience on the command line, which is going to be very, very valuable to developers that we've been talking about, but you'll see us out there promoting the solution in different forms and community groups. And so it doesn't stop and end with the DockerCon experience, look for us in the year ahead to do more and more together. >> Awesome. >> I agree and I think that just culturally and the way the organizations work really well together, I think this is a beginning of a longer journey and a longer partnership we're going to have together with Scott and the team, so we're excited. I think the validation, the early validation we've got from the development teams that we've been talking to around the world, I think there's tremendous desire for this to happen, and we're excited to launch the journey together, with Scott and team. >> It's been a lot of fun watching this progression, like you said, create that headroom, the developable, we'll take it right up and there'll be another step function, more progression. Great job guys. Congratulations on the great partnership >> We need to security built in, we need more creativity. We need that, we need this new modern era to be flourishing. Thanks for your time, appreciate it. >> Thanks John. >> Thank you. >> theCUBE coverage, virtual CUBE coverage of DockerCon 20. I'm John Furrier your host, along with Docker for DockerCon 20 #Docker 20. Thanks for watching and stay tuned for our next segment of DockerCon 20 virtual. (upbeat music)

>> Narrator: From around the globe, it's theCUBE with digital coverage of Dockercon Live 2020, brought to you by Docker and it's ecosystem partners. >> Everyone welcome back to Dockercon 2020, #Docker20. This is theCUBE and Docker's coverage of Dockercon 20. I'm John Furrier in the Palo Alto studios with our quarantine crew, we got a great interview segment here and big news around developer workflow code to cloud. We've got Amanda Silver, Corporate Vice President, product for developer tools at Microsoft and Scott Johnson, the CEO of Docker. Scott had a great Keynote talking about this relationship news has hit about the extension of the Microsoft partnership. So congratulations, Amanda, welcome to theCUBE. >> Thanks for having me. >> Amanda, tell us about what your role is at Microsoft. You guys are well known in the developer community. You had to develop a ecosystem even when I was in college going way back. Very modern now, the cloud is the key, code to cloud, that's the theme. Tell us about your role at Microsoft. >> Yeah, so I basically run the product, Product Design and User Research team that works on our developer tools at Microsoft. And so that includes the Visual Studio product as well as Visual Studio code that's become pretty popular in the last few years but it also includes things like the dotNET runtime and the TypeScript programming language, as well as all of our Azure tooling. >> What's your thoughts on the relationship with Docker? Obviously the news extension of an existing relationship, Microsoft's got a lot of tools, you got a lot of things you guys are doing, bringing the cloud to every business. Tell us about your thoughts on this relationship with Docker? >> Yeah well, we're very excited about the partnership for sure. Our goal is really to make sure that Azure is a fantastic place where all developers can kind of bring their code and they feel welcome. They feel natural. We really see a unique opportunity to make the experience really great for the Docker community by creating more integrated and seamless experience across Docker desktop, Windows and Visual Studio and we really appreciate how Docker has kind of, supported our Windows ecosystem to run in Docker as well. >> Scott, this relationship and an extension with Microsoft is really, I think, impressive and also notable because Microsoft's got so many tools out there and they have so successful with Azure. You guys have been so successful with your developer community but this also is a reflective of the new Docker. Can you share your thoughts on how this partnership with Microsoft, extending the way it is, with the growth of the cloud is a reflection of the new Docker? >> Yeah, absolutely John, it's a great question. One of the things that we've really been focused on since November is fully embracing the ecosystem and all the partnerships and all the possibilities of that ecosystem and part of that is just reality that we're a smaller company now and we can't do it all, nor should we do it all. Part of it's the reality that developers love choice and no one's going to change their minds on choice, and third is just acknowledging that there's so much creativity and so much energy outside the four walls of Docker that we'd be silly not to take advantage of that and welcome it and embrace it and provide that as a phenomenal experience for our developers. So this is a great example of that. The Snyk partnership we announced last week is a great example of that and you're going to see many more partnerships like this going forward that are reflective of exactly this point. >> You've been a visionary on the product side, interviewed before. Also deploying is more important than ever, that whole workflow simplifying, it's not getting complex, people want choice, building code, managing code, deploying code. This has been a big focus of yours. Can you just share your thoughts on where Microsoft comes in? Because they got stuff too, you've got stuff, it all works together. What's your thoughts? >> Right, so it needs to work together because developers want to focus on their app. They don't want to focus on duct taping and stringing together different siloed pools. So you can see in the demo and you'll see in demonstrations later throughout the conference, just the seamless experience that a developer gets in the Docker command line inner operating with Visual Studio Code, with the Docker command line and then deploying to Azure and what's wonderful about the partnership is that both parties put real engineering effort and design effort into making it a great experience. So a lot of the complexities around configuration, around default settings, around security, user management, all of that is abstracted out and taken away from the developers so they can focus on applications and getting those applications deployed to the cloud as quickly as possible. Getting their apps from code to cloud is the watchword or the call to action for this partnership and we think we've really hit it out of the park with the integration that you saw. >> Great validation in the critical part of the workflow you guys been part of. Amanda, we're living in a time we're doing these remote interviews. The COVID crisis has shown the productivity gains of working at home and working, sheltering in place but it also has highlighted the focus of developers, mainly who have also worked at home. They're been kind of used to this, you see the rigs. I saw at Microsoft build some amazing rigs from the studio, so these guys streaming their code demos. This is a Cambrian explosion of new kinds of productivity. You got the world's getting more complex at scale. This is what cloud does. What's your thoughts on this? 'Cause the tooling, there's more tools than ever, right? >> Yeah. >> I still got to deploy code. It's got to be more agile, it's got to be faster, it's got to be at scale. This is what you guys believe in. What's your thinking on all these tooling and abstraction layers? And the end of the day, developers still got to do their job. >> Yeah, well, absolutely. And now even more than ever, I think we've certainly seen over the past few months, a more rapid acceleration of digital transformation that has really happened in the past few years. Paper processes are now becoming digital processes all of a sudden. Everybody needs to work and learn from home and so there's just this rapid acceleration to kind of move everything to support our new remote first lifestyle. But even more so, we now have remote development teams actually working from home as well in a variety of different kinds of environments, whether they're using their own personal machine to connect to their infrastructure or they're using a work issued machine. It's more important than ever that developers are productive but they are productive as a team. Software is a team sport, we all need to be able to work together and to be able to collaborate. And one of the most important aspects of agility for developers is consistency. And what Docker really enables with containerization, is to make the infrastructure consistent and repeatable so that as developers are moving through the lifecycle from their local desktop and developing on their local desktop, to a test environment and to staging and to production, it's really, it's infrastructure for developers as well as operations. And so, that infrastructure, that's completely customizable for what the developers operating system of choice is, what their app stack is, all of those dependencies kind of running together. And so that's what really enables developers to be really agile and have a really fast iteration cycle but also to have that consistency across all of their development team. And we now need to think about things like, how are we actually going to bring on interns for the summer and make sure that they can actually set up their developer boxes in a consistent way that we can actually support them and things like Docker really help with that. >> As your container instances and Visual Studio cloud that you guys have has had great success. There's a mix and match formula here and the other day, developers want to ship the code. What's the message that you guys are sending here with this because I think productivity is one, simplification is the other but as developers, we're on the front lines and they're shipping in real time. This is a big part of the value proposition that you guys bringing to the table. >> Yeah, the core message is that any developer and their code is welcome (laughs) and that we really want to support them, empower them and increase their velocity and the impact that they can have. And so, having things like the fact that the Docker CLI is natively integrated into the Azure experience is a really important aspect of making sure that developers are feeling welcome and feeling comfortable. And now that the Docker CLI tools that are part of Docker desktop have access to native commands that work well with Azure container instances, Azure container instances, if anybody is unfamiliar with that, is the simplest and fastest way to kind of set up containers in Azure and so we believe that developers have really been looking for a really simple way to kind of get containers on Azure and now we have that really consistent experience across our servers, services and our tools. Visual Studio code and Visual Studio extensions make full use of Docker desktop and the Docker CLI so that they can get that combination of the productivity and the power that they're looking for. And in fact, we've integrated these as a design point since very early on in our partnership when we've been partnering with Docker for quite a while. >> Amanda, I want to ask you about the tool chain. We've heard about workflows, making it simpler. Bottom line from a developer standpoint, what's the bottom line for me? What does this mean to me, everyday developer out there? >> I really think it means, your productivity on your terms. And so, Microsoft has been a developer company since the very beginning with Bill Gates and GW Basic. And it's actually similar for Docker. They really have a developer first point of view, which certainly speaks to my heart and so one of the things that we're really trying to do with Docker is to make sure that we can create a workflow that's super productive at every stage of the developer experience, no matter which stack they're actually targeting, whether there's targeting Node or Python, or dotNET and C Sharp or Java, we really want to make sure that we have a super simple experience that you can actually initiate all of these commands, create Docker container images and use the Docker compose files. And then, just kind of do that consistently, as you're deploying it all the way up into your infrastructure in Azure. And the other thing that we really want to make sure is that that even post deployment, you can actually inspect and diagnose these containers and images without having to leave the tool. So we also think about the process of writing the code but also the process of kind of managing the code and remediating issues that might come up in production. And so we really want you to be able to look at containers up in the Azure, that are deployed into Azure and make sure that they're running and healthy and that if something's wrong, that you can actually open up a shell and be in an interactive mode and be able to look at the logs from those containers and even inspect one to see environment variables or other details. >> Yeah, that's awesome. Writing code, managing code and then you got to deploy, right? So what I've been loving about the past generation of Agile is deployment's been faster to play off all the time. Scott, this brings up that the ease of use but you'll want to actually leverage automation. This is the trend that you want to get into. You want to make it easy to write code, manage code but during the deployment phase, that's a big innovation. That's the last point, making that better and stronger. What's your thoughts on simplifying that? >> Well, as a big part of this partnership, John, that Docker and Microsoft embarked on, as you saw from the demo in the keynote, all within the Docker command line, the developer's able to do it in two simple commands, deploy an app, define and compose from their desktop to Azure. And there's a whole slew of automation and pre-configured smart defaults or sane defaults that have gone on behind the scenes and it a lot of hardcore engineering work on part of Docker-Microsoft together to simplify that and make that easy. And that goes exactly to your point, which is, the simpler you can make it, make an abstract way to kind of underline plumbing and infrastructure, the faster Devs can get their application from code to cloud. >> Scott, you've been a product CEO, you've been a product person now you're the CEO but you have a product back when you've been involved with a relationship with Microsoft for a long time. What's the state of the market right now? I see Microsoft has evolved because just the performance, corporate performance, the shift to the cloud has been phenomenal. Now developers getting more empowered, there's more demand for the pressure to put developers to do more and more creativity. So you've seen this evolve, this relationship, what does it mean? >> Yeah, it's honestly a wonderful question, John and I want to thank Amanda and the entire Microsoft team for being long standing partners with us on this journey. So it might not be known to everyone on today's day's event but Microsoft came to the very first Dockercon event way back in June 2014 and I had the privilege of greeting them and welcoming them and then they were full on, ready to see what all the excitement about Docker was about and really embraced it. And you mentioned kind of openness in Microsoft's growth over time in that dimension and we think Docker, together with Microsoft have really shown what an open developer community can do. That started back in 2014 and then we embarked on an open source collaboration around the Docker command line of the Docker engine, bringing that Docker engine from Linux and now moving it to Windows applications. And so all the sudden the promise of write once and use the same primitives, the same formats, the same command lines, as you can with Linux onto Windows applications, we brought that promise to the market. And it's been an ongoing journey together with Microsoft on open standards base, developer facing friendliness, ease of use, fast time to deploy and this partnership that we announced yesterday and we highlighted at the keynote is just another example of that ongoing relationship, laser-like focused on developer productivity and helping teams build great apps. >> Why do you like Azure in the cloud for Docker? Can you share why? >> Well, as Amanda has been sharing, it's super focused on, what are the needs of developers to help them continue to stay focused on their apps and not have their cognitive load burdened by other aspects of getting their apps to the cloud and Azure does a phenomenal job of simplifying and providing sane defaults out of the box. And as we've been talking about, it's also very open to partner integrations like the one we've announced yesterday and highlighted that make it just easy for development teams to choose their tools and build their apps and deploy them onto Azure as quickly as possible. So it's a phenomenal platform for developers and we're very excited and proud to partner with Microsoft on it. >> Amanda on your side, I see Docker's got millions of developers. you guys got millions of developers even more. How do you see the developers in Microsoft's side engaging with Docker desktop and Docker hub? Where does it all fit? I mentioned earlier how I see Docker context really improving the way that individuals and teams work with their environments in making sure that they're consistent but I think this really comes together as we work with Docker desktop and Docker Hub. When developers sign in to Docker Hub from Docker desktop, everything kind of lights up and so they can see all of the images in their repositories and they can also see the cloud environments that they're running them in. And so, once you sign into the Hub, you can see all the contexts that map to the logical environments they have access to, like Dev, NQA and maybe staging. And another use case that's really important is that we can access the same integration environment. So, I can have microservices that I've been working on but I can also see microservices that my teammates and their logs from the services that they've been working on, which I think is really great and certainly helps with team productivity. The other thing too, is that this also really helps with hybrid cloud deployments, where, you might have some on-premises hosted containers and you might have some that's hosted in a public cloud. And so you can see all of those things through your Docker Hub. >> Well, I got to say, I love the code to cloud tagline, I think that's very relevant and catchy. And I think, I guess to me what I'm seeing and I'd love to get your thoughts, Amanda on this is you oversee a key part of Microsoft's business that's important for developers, just the vibe and people are amped up right now. I know people are tensed, anxiety with the COVID-19 crisis but I think people are generally agreeing that this is going to be a massive inflection point for just more headroom needed for developers to accelerate their value on the front lines. What's your personal take on this? You've seen these waves before but now in this time, what are you most excited about? What are you optimistic about? What's your view on the opportunities? Can you share your thoughts, because people are going to get back to work. They're working now remotely but if we go back to hybrid world, they're going to be jamming on projects. >> Yeah, for sure but people are jamming on projects right now and I think that in a lot of ways, developers are first responders in that they are... Developers are always trying to support somebody else. We're trying to support somebody else's workflow and so we have examples of people who are creating new remote systems to be able to schedule meetings in hospitals for the doctors who are actually the first responders taking care of patients but at the end of the day, it's the developer who's actually creating that solution. And so we're being called to duty right now and so we need to make sure that we're actually there to support the needs of our users and that we're basically cranking on code as fast as we can. And to be able to do that, we have to make sure that every developer is empowered and they can move quickly but also that they can collaborate really quickly. And so I think that Docker Hub, Docker kind of helps you ensure that you have that consistency but you also have that connection to the infrastructure that's hosted by your your organization. >> I think you nailed, that's amazing insight. I think that's... The current situation in the community matters because there's a lot of frontline work being done to your point but then we got to rebuild, the modernization is happening as well coming out of this so there's going to be that. And there's a lot of camaraderie going on and massive community involvement I'm seeing more of. The empathy but also now there's going to be the building, the creation, the new creation. So, Scott, this is going to call for more simplicity and to abstract away the complexities. This is the core issue. >> Well, that's exactly right. And it is time to build and we're going to build our way out of this and it is the community that's responding. And so in some sense, Microsoft and Docker are there to support that moory energy and give them the tools to go and identify and have an impact as quickly as possible. I referenced in the keynote, completely bottoms up organic adoption of Docker desktop and Docker Hub in racing to provide solutions against the COVID-19 virus. It's a war against this pandemic that is heavily dependent on applications and data. And there's over 200 projects, community projects on Docker Hub today, where you've got tools and containers and data analysis all in service to the COVID-19 battle that's being fought. And then as you said, John, as we get through the other side, there's entire industries that are completely rethinking their approach that were largely offline before but now see the imperative and the importance of going online. And that tectonic shift, nearly overnight of offline to online behavior and commerce and social and going down the list, that requires new application development. And I'm very pleased about this partnership is that together, we're giving developers the tools to really take advantage of that opportunity and go and build our way out of it. >> Well, Scott, congratulations on a great extended partnership with Microsoft and the Docker brand. I'm a big fan from day one. I know you guys have pivoted on a new trajectory, which is phenomenal, very community oriented, very open source, very open. So congratulations on that. Amanda, thanks for spending the time to come on. I'll give you the final word. Take a minute to talk about what's new at Microsoft for the folks that know Microsoft, know they have a developer mindset from day one. Cloud is exploding, code to cloud. What's the update? What's the new narrative? What should people know about Microsoft with developer community? Can you share some data for the folks that aren't in the community or might want to join or the folks in the community who want to get an update? >> Yeah, it's a great kind of question. Right now, I think we are all really focused on making sure that we can empower developers throughout the world and that includes both those who are building solutions for their organizations today but also, I think we're going to end up with a ton of new developers over this next period, who are really entering the workforce and learning to create digital solutions. Overall, there's a massive developer shortage across the world. There's so much opportunity for developers to kind of address a lot of the needs that we're seeing out of organizations, again, across the world. And so I think it's just a really exciting time to be a developer and my only hope is that basically we're building tools that actually enable them to solve the problem. >> Awesome insight, and thank you so much for your time. Code to cloud developers are cranking away, they're the first responders, going to take care of business and then continue to build out the modern applications. And when you have a crisis like this, people cut right through the noise and get right to the tools that matter. So thanks for sharing the Microsoft-Docker partnership and the things that you guys are working on together. Thanks for your time. >> Thank you. >> Thank you. >> Okay, this is theCUBE's coverage. We are at Dockercon 2020 Digital. This is theCUBE Virtual. I'm John Furrier, bringing all the action, more coverage. Stay with us for more Dockercon Virtual after this short break. (gentle music)

(water running) (upbeat music) (electric buzzing) >> Fuel up! (upbeat music) (audience clapping) (upbeat music) >> Announcer: From around the globe. It's the queue with digital coverage of DockerCon live 2020, brought to you by Docker and its ecosystem partners. >> Hello everyone, welcome to DockerCon 2020. I'm John Furrier with theCUBE I'm in our Palo Alto studios with our quarantine crew. We have a great lineup here for DockerCon 2020. Virtual event, normally it was in person face to face. I'll be with you throughout the day from an amazing lineup of content, over 50 different sessions, cube tracks, keynotes, and we've got two great co-hosts here with Docker, Jenny Burcio and Bret Fisher. We'll be with you all day today, taking you through the program, helping you navigate the sessions. I'm so excited. Jenny, this is a virtual event. We talk about this. Can you believe it? Maybe the internet gods be with us today and hope everyone's having-- >> Yes. >> Easy time getting in. Jenny, Bret, thank you for-- >> Hello. >> Being here. >> Hey. >> Hi everyone, so great to see everyone chatting and telling us where they're from. Welcome to the Docker community. We have a great day planned for you. >> Guys great job getting this all together. I know how hard it is. These virtual events are hard to pull off. I'm blown away by the community at Docker. The amount of sessions that are coming in the sponsor support has been amazing. Just the overall excitement around the brand and the opportunities given this tough times where we're in. It's super exciting again, made the internet gods be with us throughout the day, but there's plenty of content. Bret's got an amazing all day marathon group of people coming in and chatting. Jenny, this has been an amazing journey and it's a great opportunity. Tell us about the virtual event. Why DockerCon virtual. Obviously everyone's canceling their events, but this is special to you guys. Talk about DockerCon virtual this year. >> The Docker community shows up at DockerCon every year, and even though we didn't have the opportunity to do an in person event this year, we didn't want to lose the time that we all come together at DockerCon. The conversations, the amazing content and learning opportunities. So we decided back in December to make DockerCon a virtual event. And of course when we did that, there was no quarantine we didn't expect, you know, I certainly didn't expect to be delivering it from my living room, but we were just, I mean we were completely blown away. There's nearly 70,000 people across the globe that have registered for DockerCon today. And when you look at DockerCon of past right live events, really and we're learning are just the tip of the iceberg and so thrilled to be able to deliver a more inclusive global event today. And we have so much planned I think. Bret, you want to tell us some of the things that you have planned? >> Well, I'm sure I'm going to forget something 'cause there's a lot going on. But, we've obviously got interviews all day today on this channel with John and the crew. Jenny has put together an amazing set of all these speakers, and then you have the captain's on deck, which is essentially the YouTube live hangout where we just basically talk shop. It's all engineers, all day long. Captains and special guests. And we're going to be in chat talking to you about answering your questions. Maybe we'll dig into some stuff based on the problems you're having or the questions you have. Maybe there'll be some random demos, but it's basically not scripted, it's an all day long unscripted event. So I'm sure it's going to be a lot of fun hanging out in there. >> Well guys, I want to just say it's been amazing how you structured this so everyone has a chance to ask questions, whether it's informal laid back in the captain's channel or in the sessions, where the speakers will be there with their presentations. But Jenny, I want to get your thoughts because we have a site out there that's structured a certain way for the folks watching. If you're on your desktop, there's a main stage hero. There's then tracks and Bret's running the captain's tracks. You can click on that link and jump into his session all day long. He's got an amazing set of line of sleet, leaning back, having a good time. And then each of the tracks, you can jump into those sessions. It's on a clock, it'll be available on demand. All that content is available if you're on your desktop. If you're on your mobile, it's the same thing. Look at the calendar, find the session that you want. If you're interested in it, you could watch it live and chat with the participants in real time or watch it on demand. So there's plenty of content to navigate through. We do have it on a clock and we'll be streaming sessions as they happen. So you're in the moment and that's a great time to chat in real time. But there's more, Jenny, getting more out of this event. You guys try to bring together the stimulation of community. How does the participants get more out of the the event besides just consuming some of the content all day today? >> Yes, so first set up your profile, put your picture next to your chat handle and then chat. John said we have various setups today to help you get the most out of your experience are breakout sessions. The content is prerecorded, so you get quality content and the speakers and chat so you can ask questions the whole time. If you're looking for the hallway track, then definitely check out the captain's on deck channel. And then we have some great interviews all day on the queue. So set up your profile, join the conversation and be kind, right? This is a community event. Code of conduct is linked on every page at the top, and just have a great day. >> And Bret, you guys have an amazing lineup on the captain, so you have a great YouTube channel that you have your stream on. So the folks who were familiar with that can get that either on YouTube or on the site. The chat is integrated in, So you're set up, what do you got going on? Give us the highlights. What are you excited about throughout your day? Take us through your program on the captains. That's going to be probably pretty dynamic in the chat too. >> Yeah, so I'm sure we're going to have lots of, stuff going on in chat. So no cLancaerns there about, having crickets in the chat. But we're going to be basically starting the day with two of my good Docker captain friends, (murmurs) and Laura Taco. And we're going to basically start you out and at the end of this keynote, at the end of this hour and we're going to get you going and then you can maybe jump out and go to take some sessions. Maybe there's some stuff you want to check out and other sessions that you want to chat and talk with the instructors, the speakers there, and then you're going to come back to us, right? Or go over, check out the interviews. So the idea is you're hopping back and forth and throughout the day we're basically changing out every hour. We're not just changing out the guests basically, but we're also changing out the topics that we can cover because different guests will have different expertise. We're going to have some special guests in from Microsoft, talk about some of the cool stuff going on there, and basically it's captains all day long. And if you've been on my YouTube live show you've watched that, you've seen a lot of the guests we have on there. I'm lucky to just hang out with all these really awesome people around the world, so it's going to be fun. >> Awesome and the content again has been preserved. You guys had a great session on call for paper sessions. Jenny, this is good stuff. What other things can people do to make it interesting? Obviously we're looking for suggestions. Feel free to chirp on Twitter about ideas that can be new. But you guys got some surprises. There's some selfies, what else? What's going on? Any secret, surprises throughout the day. >> There are secret surprises throughout the day. You'll need to pay attention to the keynotes. Bret will have giveaways. I know our wonderful sponsors have giveaways planned as well in their sessions. Hopefully right you feel conflicted about what you're going to attend. So do know that everything is recorded and will be available on demand afterwards so you can catch anything that you miss. Most of them will be available right after they stream the initial time. >> All right, great stuff, so they've got the Docker selfie. So the Docker selfies, the hashtag is just DockerCon hashtag DockerCon. If you feel like you want to add some of the hashtag no problem, check out the sessions. You can pop in and out of the captains is kind of the cool kids are going to be hanging out with Bret and then all they'll knowledge and learning. Don't miss the keynote, the keynote should be solid. We've got chain Governor from red monk delivering a keynote. I'll be interviewing him live after his keynote. So stay with us. And again, check out the interactive calendar. All you got to do is look at the calendar and click on the session you want. You'll jump right in. Hop around, give us feedback. We're doing our best. Bret, any final thoughts on what you want to share to the community around, what you got going on the virtual event, just random thoughts? >> Yeah, so sorry we can't all be together in the same physical place. But the coolest thing about as business online, is that we actually get to involve everyone, so as long as you have a computer and internet, you can actually attend DockerCon if you've never been to one before. So we're trying to recreate that experience online. Like Jenny said, the code of conduct is important. So, we're all in this together with the chat, so try to be nice in there. These are all real humans that, have feelings just like me. So let's try to keep it cool. And, over in the Catherine's channel we'll be taking your questions and maybe playing some music, playing some games, giving away some free stuff, while you're, in between sessions learning, oh yeah. >> And I got to say props to your rig. You've got an amazing setup there, Bret. I love what your show, you do. It's really bad ass and kick ass. So great stuff. Jenny sponsors ecosystem response to this event has been phenomenal. The attendance 67,000. We're seeing a surge of people hitting the site now. So if you're not getting in, just, Wade's going, we're going to crank through the queue, but the sponsors on the ecosystem really delivered on the content side and also the sport. You want to share a few shout outs on the sponsors who really kind of helped make this happen. >> Yeah, so definitely make sure you check out the sponsor pages and you go, each page is the actual content that they will be delivering. So they are delivering great content to you. So you can learn and a huge thank you to our platinum and gold authors. >> Awesome, well I got to say, I'm super impressed. I'm looking forward to the Microsoft Amazon sessions, which are going to be good. And there's a couple of great customer sessions there. I tweeted this out last night and let them get you guys' reaction to this because there's been a lot of talk around the COVID crisis that we're in, but there's also a positive upshot to this is Cambridge and explosion of developers that are going to be building new apps. And I said, you know, apps aren't going to just change the world, they're going to save the world. So a lot of the theme here is the impact that developers are having right now in the current situation. If we get the goodness of compose and all the things going on in Docker and the relationships, this real impact happening with the developer community. And it's pretty evident in the program and some of the talks and some of the examples. how containers and microservices are certainly changing the world and helping save the world, your thoughts. >> Like you said, a number of sessions and interviews in the program today that really dive into that. And even particularly around COVID, Clement Beyondo is sharing his company's experience, from being able to continue operations in Italy when they were completely shut down beginning of March. We have also in theCUBE channel several interviews about from the national Institute of health and precision cancer medicine at the end of the day. And you just can really see how containerization and developers are moving in industry and really humanity forward because of what they're able to build and create, with advances in technology. >> Yeah and the first responders and these days is developers. Bret compose is getting a lot of traction on Twitter. I can see some buzz already building up. There's huge traction with compose, just the ease of use and almost a call for arms for integrating into all the system language libraries, I mean, what's going on with compose? I mean, what's the captain say about this? I mean, it seems to be really tracking in terms of demand and interest. >> I think we're over 700,000 composed files on GitHub. So it's definitely beyond just the standard Docker run commands. It's definitely the next tool that people use to run containers. Just by having that we just buy, and that's not even counting. I mean that's just counting the files that are named Docker compose YAML. So I'm sure a lot of you out there have created a YAML file to manage your local containers or even on a server with Docker compose. And the nice thing is is Docker is doubling down on that. So we've gotten some news recently, from them about what they want to do with opening the spec up, getting more companies involved because compose is already gathered so much interest from the community. You know, AWS has importers, there's Kubernetes importers for it. So there's more stuff coming and we might just see something here in a few minutes. >> All right, well let's get into the keynote guys, jump into the keynote. If you missing anything, come back to the stream, check out the sessions, check out the calendar. Let's go, let's have a great time. Have some fun, thanks and enjoy the rest of the day we'll see you soon. (upbeat music) (upbeat music) >> Okay, what is the name of that Whale? >> Molly. >> And what is the name of this Whale? >> Mobby. >> That's right, dad's got to go, thanks bud. >> Bye. >> Bye. Hi, I'm Scott Johnson, CEO of Docker and welcome to DockerCon 2020. This year DockerCon is an all virtual event with more than 60,000 members of the Docker Community joining from around the world. And with the global shelter in place policies, we're excited to offer a unifying, inclusive virtual community event in which anyone and everyone can participate from their home. As a company, Docker has been through a lot of changes since our last DockerCon last year. The most important starting last November, is our refocusing 100% on developers and development teams. As part of that refocusing, one of the big challenges we've been working on, is how to help development teams quickly and efficiently get their app from code to cloud And wouldn't it be cool, if developers could quickly deploy to the cloud right from their local environment with the commands and workflow they already know. We're excited to give you a sneak preview of what we've been working on. And rather than slides, we thought we jumped right into the product. And joining me demonstrate some of these cool new features, is enclave your DACA. One of our engineers here at Docker working on Docker compose. Hello Lanca. >> Hello. >> We're going to show how an application development team collaborates using Docker desktop and Docker hub. And then deploys the app directly from the Docker command line to the clouds in just two commands. A development team would use this to quickly share functional changes of their app with the product management team, with beta testers or other development teams. Let's go ahead and take a look at our app. Now, this is a web app, that randomly pulls words from the database, and assembles them into sentences. You can see it's a pretty typical three tier application with each tier implemented in its own container. We have a front end web service, a middle tier, which implements the logic to randomly pull the words from the database and assemble them and a backend database. And here you can see the database uses the Postgres official image from Docker hub. Now let's first run the app locally using Docker command line and the Docker engine in Docker desktop. We'll do a Doc compose up and you can see that it's pulling the containers from our Docker organization account. Wordsmith, inc. Now that it's up. Let's go ahead and look at local host and we'll confirm that the application is functioning as desired. So there's one sentence, let's pull and now you and you can indeed see that we are pulling random words and assembling into sentences. Now you can also see though that the look and feel is a bit dated. And so Lanca is going to show us how easy it is to make changes and share them with the rest of the team. Lanca, over to you. >> Thank you, so I have, the source code of our application on my machine and I have updated it with the latest team from DockerCon 2020. So before committing the code, I'm going to build the application locally and run it, to verify that indeed the changes are good. So I'm going to build with Docker compose the image for the web service. Now that the image has been built, I'm going to deploy it locally. Wait to compose up. We can now check the dashboard in a Docker desktop that indeed our containers are up and running, and we can access, we can open in the web browser, the end point for the web service. So as we can see, we have the latest changes in for our application. So as you can see, the application has been updated successfully. So now, I'm going to push the image that I have just built to my organization's shared repository on Docker hub. So I can do this with Docker compose push web. Now that the image has been updated in the Docker hub repository, or my teammates can access it and check the changes. >> Excellent, well, thank you Lanca. Now of course, in these times, video conferencing is the new normal, and as great as it is, video conferencing does not allow users to actually test the application. And so, to allow us to have our app be accessible by others outside organizations such as beta testers or others, let's go ahead and deploy to the cloud. >> Sure we, can do this by employing a context. A Docker context, is a mechanism that we can use to target different platforms for deploying containers. The context we hold, information as the endpoint for the platform, and also how to authenticate to it. So I'm going to list the context that I have set locally. As you can see, I'm currently using the default context that is pointing to my local Docker engine. So all the commands that I have issued so far, we're targeting my local engine. Now, in order to deploy the application on a cloud. I have an account in the Azure Cloud, where I have no resource running currently, and I have created for this account, dedicated context that will hold the information on how to connect it to it. So now all I need to do, is to switch to this context, with Docker context use, and the name of my cloud context. So all the commands that I'm going to run, from now on, are going to target the cloud platform. So we can also check very, more simpler, in a simpler way we can check the running containers with Docker PS. So as we see no container is running in my cloud account. Now to deploy the application, all I need to do is to run a Docker compose up. And this will trigger the deployment of my application. >> Thanks Lanca. Now notice that Lanca did not have to move the composed file from Docker desktop to Azure. Notice you have to make any changes to the Docker compose file, and nor did she change any of the containers that she and I were using locally in our local environments. So the same composed file, same images, run locally and upon Azure without changes. While the app is deploying to Azure, let's highlight some of the features in Docker hub that helps teams with remote first collaboration. So first, here's our team's account where it (murmurs) and you can see the updated container sentences web that Lanca just pushed a couple of minutes ago. As far as collaboration, we can add members using their Docker ID or their email, and then we can organize them into different teams depending on their role in the application development process. So and then Lancae they're organized into different teams, we can assign them permissions, so that teams can work in parallel without stepping on each other's changes accidentally. For example, we'll give the engineering team full read, write access, whereas the product management team will go ahead and just give read only access. So this role based access controls, is just one of the many features in Docker hub that allows teams to collaboratively and quickly develop applications. Okay Lanca, how's our app doing? >> Our app has been successfully deployed to the cloud. So, we can easily check either the Azure portal to verify the containers running for it or simpler we can run a Docker PS again to get the list with the containers that have been deployed for it. In the output from the Docker PS, we can see an end point that we can use to access our application in the web browser. So we can see the application running in clouds. It's really up to date and now we can take this particular endpoint and share it within our organization such that anybody can have a look at it. >> That's cool Onka. We showed how we can deploy an app to the cloud in minutes and just two commands, and using commands that Docker users already know, thanks so much. In that sneak preview, you saw a team developing an app collaboratively, with a tool chain that includes Docker desktop and Docker hub. And simply by switching Docker context from their local environment to the cloud, deploy that app to the cloud, to Azure without leaving the command line using Docker commands they already know. And in doing so, really simplifying for development team, getting their app from code to cloud. And just as important, what you did not see, was a lot of complexity. You did not see cloud specific interfaces, user management or security. You did not see us having to provision and configure compute networking and storage resources in the cloud. And you did not see infrastructure specific application changes to either the composed file or the Docker images. And by simplifying a way that complexity, these new features help application DevOps teams, quickly iterate and get their ideas, their apps from code to cloud, and helping development teams, build share and run great applications, is what Docker is all about. A Docker is able to simplify for development teams getting their app from code to cloud quickly as a result of standards, products and ecosystem partners. It starts with open standards for applications and application artifacts, and active open source communities around those standards to ensure portability and choice. Then as you saw in the demo, the Docker experience delivered by Docker desktop and Docker hub, simplifies a team's collaborative development of applications, and together with ecosystem partners provides every stage of an application development tool chain. For example, deploying applications to the cloud in two commands. What you saw on the demo, well that's an extension of our strategic partnership with Microsoft, which we announced yesterday. And you can learn more about our partnership from Amanda Silver from Microsoft later today, right here at DockerCon. Another tool chain stage, the capability to scan applications for security and vulnerabilities, as a result of our partnership with Sneak, which we announced last week. You can learn more about that partnership from Peter McKay, CEO Sneak, again later today, right here at DockerCon. A third example, development team can automate the build of container images upon a simple get push, as a result of Docker hub integrations with GitHub and Alaska and Bitbucket. As a final example of Docker and the ecosystem helping teams quickly build applications, together with our ISV partners. We offer in Docker hub over 500 official and verified publisher images of ready to run Dockerized application components such as databases, load balancers, programming languages, and much more. Of course, none of this happens without people. And I would like to take a moment to thank four groups of people in particular. First, the Docker team, past and present. We've had a challenging 12 months including a restructuring and then a global pandemic, and yet their support for each other, and their passion for the product, this community and our customers has never been stronger. We think our community, Docker wouldn't be Docker without you, and whether you're one of the 50 Docker captains, they're almost 400 meetup organizers, the thousands of contributors and maintainers. Every day you show up, you give back, you teach new support. We thank our users, more than six and a half million developers who have built more than 7 million applications and are then sharing those applications through Docker hub at a rate of more than one and a half billion poles per week. Those apps are then run, are more than 44 million Docker engines. And finally, we thank our customers, the over 18,000 docker subscribers, both individual developers and development teams from startups to large organizations, 60% of which are outside the United States. And they spend every industry vertical, from media, to entertainment to manufacturing. healthcare and much more. Thank you. Now looking forward, given these unprecedented times, we would like to offer a challenge. While it would be easy to feel helpless and miss this global pandemic, the challenge is for us as individuals and as a community to instead see and grasp the tremendous opportunities before us to be forces for good. For starters, look no further than the pandemic itself, in the fight against this global disaster, applications and data are playing a critical role, and the Docker Community quickly recognize this and rose to the challenge. There are over 600 COVID-19 related publicly available projects on Docker hub today, from data processing to genome analytics to data visualization folding at home. The distributed computing project for simulating protein dynamics, is also available on Docker hub, and it uses spirit compute capacity to analyze COVID-19 proteins to aid in the design of new therapies. And right here at DockerCon, you can hear how Clemente Biondo and his company engineering in Gagne area Informatica are using Docker in the fight with COVID-19 in Italy every day. Now, in addition to fighting the pandemic directly, as a community, we also have an opportunity to bridge the disruption the pandemic is wreaking. It's impacting us at work and at home in every country around the world and every aspect of our lives. For example, many of you have a student at home, whose world is going to be very different when they returned to school. As employees, all of us have experienced the stresses from working from home as well as many of the benefits and in fact 75% of us say that going forward, we're going to continue to work from home at least occasionally. And of course one of the biggest disruptions has been job losses, over 35 million in the United States alone. And we know that's affected many of you. And yet your skills are in such demand and so important now more than ever. And that's why here at DockerCon, we want to try to do our part to help, and we're promoting this hashtag on Twitter, hashtag DockerCon jobs, where job seekers and those offering jobs can reach out to one another and connect. Now, pandemics disruption is accelerating the shift of more and more of our time, our priorities, our dollars from offline to online to hybrid, and even online only ways of living. We need to find new ways to collaborate, new approaches to engage customers, new modes for education and much more. And what is going to fill the needs created by this acceleration from offline, online? New applications. And it's this need, this demand for all these new applications that represents a great opportunity for the Docker community of developers. The world needs us, needs you developers now more than ever. So let's seize this moment. Let us in our teams, go build share and run great new applications. Thank you for joining today. And let's have a great DockerCon. >> Okay, welcome back to the DockerCon studio headquarters in your hosts, Jenny Burcio and myself John Furrier. u@farrier on Twitter. If you want to tweet me anything @DockerCon as well, share what you're thinking. Great keynote there from Scott CEO. Jenny, demo DockerCon jobs, some highlights there from Scott. Yeah, I love the intro. It's okay I'm about to do the keynote. The little green room comes on, makes it human. We're all trying to survive-- >> Let me answer the reality of what we are all doing with right now. I had to ask my kids to leave though or they would crash the whole stream but yes, we have a great community, a large community gather gathered here today, and we do want to take the opportunity for those that are looking for jobs, are hiring, to share with the hashtag DockerCon jobs. In addition, we want to support direct health care workers, and Bret Fisher and the captains will be running a all day charity stream on the captain's channel. Go there and you'll get the link to donate to directrelief.org which is a California based nonprofit, delivering and aid and supporting health care workers globally response to the COVID-19 crisis. >> Okay, if you jumping into the stream, I'm John Farrie with Jenny Webby, your hosts all day today throughout DockerCon. It's a packed house of great content. You have a main stream, theCUBE which is the mainstream that we'll be promoting a lot of cube interviews. But check out the 40 plus sessions underneath in the interactive calendar on dockercon.com site. Check it out, they're going to be live on a clock. So if you want to participate in real time in the chat, jump into your session on the track of your choice and participate with the folks in there chatting. If you miss it, it's going to go right on demand right after sort of all content will be immediately be available. So make sure you check it out. Docker selfie is a hashtag. Take a selfie, share it. Docker hashtag Docker jobs. If you're looking for a job or have openings, please share with the community and of course give us feedback on what you can do. We got James Governor, the keynote coming up next. He's with Red monk. Not afraid to share his opinion on open source on what companies should be doing, and also the evolution of this Cambrin explosion of apps that are going to be coming as we come out of this post pandemic world. A lot of people are thinking about this, the crisis and following through. So stay with us for more and more coverage. Jenny, favorite sessions on your mind for people to pay attention to that they should (murmurs)? >> I just want to address a few things that continue to come up in the chat sessions, especially breakout sessions after they play live and the speakers in chat with you, those go on demand, they are recorded, you will be able to access them. Also, if the screen is too small, there is the button to expand full screen, and different quality levels for the video that you can choose on your end. All the breakout sessions also have closed captioning, so please if you would like to read along, turn that on so you can, stay with the sessions. We have some great sessions, kicking off right at 10:00 a.m, getting started with Docker. We have a full track really in the how to enhance on that you should check out devs in action, hear what other people are doing and then of course our sponsors are delivering great content to you all day long. >> Tons of content. It's all available. They'll always be up always on at large scale. Thanks for watching. Now we got James Governor, the keynote. He's with Red Monk, the analyst firm and has been tracking open source for many generations. He's been doing amazing work. Watch his great keynote. I'm going to be interviewing him live right after. So stay with us and enjoy the rest of the day. We'll see you back shortly. (upbeat music) >> Hi, I'm James Governor, one of the co-founders of a company called RedMonk. We're an industry research firm focusing on developer led technology adoption. So that's I guess why Docker invited me to DockerCon 2020 to talk about some trends that we're seeing in the world of work and software development. So Monk Chips, that's who I am. I spent a lot of time on Twitter. It's a great research tool. It's a great way to find out what's going on with keep track of, as I say, there's people that we value so highly software developers, engineers and practitioners. So when I started talking to Docker about this event and it was pre Rhona, should we say, the idea of a crowd wasn't a scary thing, but today you see something like this, it makes you feel uncomfortable. This is not a place that I want to be. I'm pretty sure it's a place you don't want to be. And you know, to that end, I think it's interesting quote by Ellen Powell, she says, "Work from home is now just work" And we're going to see more and more of that. Organizations aren't feeling the same way they did about work before. Who all these people? Who is my cLancaern? So GitHub says has 50 million developers right on its network. Now, one of the things I think is most interesting, it's not that it has 50 million developers. Perhaps that's a proxy for number of developers worldwide. But quite frankly, a lot of those accounts, there's all kinds of people there. They're just Selena's. There are data engineers, there are data scientists, there are product managers, there were tech marketers. It's a big, big community and it goes way beyond just software developers itself. Frankly for me, I'd probably be saying there's more like 20 to 25 million developers worldwide, but GitHub knows a lot about the world of code. So what else do they know? One of the things they know is that world of code software and opensource, is becoming increasingly global. I get so excited about this stuff. The idea that there are these different software communities around the planet where we're seeing massive expansions in terms of things like open source. Great example is Nigeria. So Nigeria more than 200 million people, right? The energy there in terms of events, in terms of learning, in terms of teaching, in terms of the desire to code, the desire to launch businesses, desire to be part of a global software community is just so exciting. And you know, these, this sort of energy is not just in Nigeria, it's in other countries in Africa, it's happening in Egypt. It's happening around the world. This energy is something that's super interesting to me. We need to think about that. We've got global that we need to solve. And software is going to be a big part of that. At the moment, we can talk about other countries, but what about frankly the gender gap, the gender issue that, you know, from 1984 onwards, the number of women taking computer science degrees began to, not track but to create in comparison to what men were doing. The tech industry is way too male focused, there are men that are dominant, it's not welcoming, we haven't found ways to have those pathways and frankly to drive inclusion. And the women I know in tech, have to deal with the massively disproportionate amount of stress and things like online networks. But talking about online networks and talking about a better way of living, I was really excited by get up satellite recently, was a fantastic demo by Alison McMillan and she did a demo of a code spaces. So code spaces is Microsoft online ID, new platform that they've built. And online IDs, we're never quite sure, you know, plenty of people still out there just using the max. But, visual studio code has been a big success. And so this idea of moving to one online IDE, it's been around that for awhile. What they did was just make really tight integration. So you're in your GitHub repo and just be able to create a development environment with effectively one click, getting rid of all of the act shaving, making it super easy. And what I loved was it the demo, what Ali's like, yeah cause this is great. One of my kids are having a nap, I can just start (murmurs) and I don't have to sort out all the rest of it. And to me that was amazing. It was like productivity as inclusion. I'm here was a senior director at GitHub. They're doing this amazing work and then making this clear statement about being a parent. And I think that was fantastic. Because that's what, to me, importantly just working from home, which has been so challenging for so many of us, began to open up new possibilities, and frankly exciting possibilities. So Alley's also got a podcast parent-driven development, which I think is super important. Because this is about men and women rule in this together show parenting is a team sport, same as software development. And the idea that we should be thinking about, how to be more productive, is super important to me. So I want to talk a bit about developer culture and how it led to social media. Because you know, your social media, we're in this ad bomb stage now. It's TikTok, it's like exercise, people doing incredible back flips and stuff like that. Doing a bunch of dancing. We've had the world of sharing cat gifts, Facebook, we sort of see social media is I think a phenomenon in its own right. Whereas the me, I think it's interesting because it's its progenitors, where did it come from? So here's (murmurs) So 1971, one of the features in the emergency management information system, that he built, which it's topical, it was for medical tracking medical information as well, medical emergencies, included a bulletin board system. So that it could keep track of what people were doing on a team and make sure that they were collaborating effectively, boom! That was the start of something big, obviously. Another day I think is worth looking at 1983, Sorania Pullman, spanning tree protocol. So at DEC, they were very good at distributed systems. And the idea was that you can have a distributed system and so much of the internet working that we do today was based on radius work. And then it showed that basically, you could span out a huge network so that everyone could collaborate. That is incredibly exciting in terms of the trends, that I'm talking about. So then let's look at 1988, you've got IRC. IRC what developer has not used IRC, right. Well, I guess maybe some of the other ones might not have. But I don't know if we're post IRC yet, but (murmurs) at a finished university, really nailed it with IRC as a platform that people could communicate effectively with. And then we go into like 1991. So we've had IRC, we've had finished universities, doing a lot of really fantastic work about collaboration. And I don't think it was necessarily an accident that this is where the line is twofold, announced Linux. So Linux was a wonderfully packaged, idea in terms of we're going to take this Unix thing. And when I say package, what a package was the idea that we could collaborate on software. So, it may have just been the work of one person, but clearly what made it important, made it interesting, was finding a social networking pattern, for software development so that everybody could work on something at scale. That was really, I think, fundamental and foundational. Now I think it's important, We're going to talk about Linus, to talk about some things that are not good about software culture, not good about open source culture, not good about hacker culture. And that's where I'm going to talk about code of conduct. We have not been welcoming to new people. We got the acronyms, JFTI, We call people news, that's super unhelpful. We've got to find ways to be more welcoming and more self-sustaining in our communities, because otherwise communities will fail. And I'd like to thank everyone that has a code of conduct and has encouraged others to have codes of conduct. We need to have codes of conduct that are enforced to ensure that we have better diversity at our events. And that's what women, underrepresented minorities, all different kinds of people need to be well looked off to and be in safe and inclusive spaces. And that's the online events. But of course it's also for all of our activities offline. So Linus, as I say, I'm not the most charming of characters at all time, but he has done some amazing technology. So we got to like 2005 the creation of GIT. Not necessarily the distributed version control system that would win. But there was some interesting principles there, and they'd come out of the work that he had done in terms of trying to build and sustain the Linux code base. So it was very much based on experience. He had an itch that he needed to scratch and there was a community that was this building, this thing. So what was going to be the option, came up with Git foundational to another huge wave of social change, frankly get to logical awesome. April 20 April, 2008 GitHub, right? GiHub comes up, they've looked at Git, they've packaged it up, they found a way to make it consumable so the teams could use it and really begin to take advantage of the power of that distributed version control model. Now, ironically enough, of course they centralized the service in doing so. So we have a single point of failure on GitHub. But on the other hand, the notion of the poll request, the primitives that they established and made usable by people, that changed everything in terms of software development. I think another one that I'd really like to look at is Slack. So Slack is a huge success used by all different kinds of businesses. But it began specifically as a pivot from a company called Glitch. It was a game company and they still wanted, a tool internally that was better than IRC. So they built out something that later became Slack. So Slack 2014, is established as a company and basically it was this Slack fit software engineering. The focus on automation, the conversational aspects, the asynchronous aspects. It really pulled things together in a way that was interesting to software developers. And I think we've seen this pattern in the world, frankly, of the last few years. Software developers are influences. So Slack first used by the engineering teams, later used by everybody. And arguably you could say the same thing actually happened with Apple. Apple was mainstreamed by developers adopting that platform. Get to 2013, boom again, Solomon Hikes, Docker, right? So Docker was, I mean containers were not new, they were just super hard to use. People found it difficult technology, it was Easter Terek. It wasn't something that they could fully understand. Solomon did an incredible job of understanding how containers could fit into modern developer workflows. So if we think about immutable images, if we think about the ability to have everything required in the package where you are, it really tied into what people were trying to do with CICD, tied into microservices. And certainly the notion of sort of display usability Docker nailed that, and I guess from this conference, at least the rest is history. So I want to talk a little bit about, scratching the itch. And particularly what has become, I call it the developer authentic. So let's go into dark mode now. I've talked about developers laying out these foundations and frameworks that, the mainstream, frankly now my son, he's 14, he (murmurs) at me if I don't have dark mode on in an application. And it's this notion that developers, they have an aesthetic, it does get adopted I mean it's quite often jokey. One of the things we've seen in the really successful platforms like GitHub, Docker, NPM, let's look at GitHub. Let's look at over that Playfulness. I think was really interesting. And that changes the world of work, right? So we've got the world of work which can be buttoned up, which can be somewhat tight. I think both of those companies were really influential, in thinking that software development, which is a profession, it's also something that can and is fun. And I think about how can we make it more fun? How can we develop better applications together? Takes me to, if we think about Docker talking about build, share and run, for me the key word is share, because development has to be a team sport. It needs to be sharing. It needs to be kind and it needs to bring together people to do more effective work. Because that's what it's all about, doing effective work. If you think about zoom, it's a proxy for collaboration in terms of its value. So we've got all of these airlines and frankly, add up that their share that add up their total value. It's currently less than Zoom. So video conferencing has become so much of how we live now on a consumer basis. But certainly from a business to business perspective. I want to talk about how we live now. I want to think about like, what will come out all of this traumatic and it is incredibly traumatic time? I'd like to say I'm very privileged. I can work from home. So thank you to all the frontline workers that are out there that they're not in that position. But overall what I'm really thinking about, there's some things that will come out of this that will benefit us as a culture. Looking at cities like Paris, Milan, London, New York, putting a new cycling infrastructure, so that people can social distance and travel outside because they don't feel comfortable on public transport. I think sort of amazing widening pavements or we can't do that. All these cities have done it literally overnight. This sort of changes is exciting. And what does come off that like, oh there are some positive aspects of the current issues that we face. So I've got a conference or I've got a community that may and some of those, I've been working on. So Katie from HashiCorp and Carla from container solutions basically about, look, what will the world look like in developer relations? Can we have developer relations without the air miles? 'Cause developer advocates, they do too much travel ends up, you know, burning them out, develop relations. People don't like to say no. They may have bosses that say, you know, I was like, Oh that corporates went great. Now we're going to roll it out worldwide to 47 cities. That's stuff is terrible. It's terrible from a personal perspective, it's really terrible from an environmental perspective. We need to travel less. Virtual events are crushing it. Microsoft just at build, right? Normally that'd be just over 10,000 people, they had 245,000 plus registrations. 40,000 of them in the last day, right? Red Hat summit, 80,000 people, IBM think 90,000 people, GitHub Crushed it as well. Like this is a more inclusive way people can dip in. They can be from all around the world. I mentioned Nigeria and how fantastic it is. Very often Nigerian developers and advocates find it hard to get visas. Why should they be shut out of events? Events are going to start to become remote first because frankly, look at it, if you're turning in those kinds of numbers, and Microsoft was already doing great online events, but they absolutely nailed it. They're going to have to ask some serious questions about why everybody should get back on a plane again. So if you're going to do remote, you've got to be intentional about it. It's one thing I've learned some exciting about GitLab. GitLab's culture is amazing. Everything is documented, everything is public, everything is transparent. Think that really clear and if you look at their principles, everything, you can't have implicit collaboration models. Everything needs to be documented and explicit, so that anyone can work anywhere and they can still be part of the team. Remote first is where we're at now, Coinbase, Shopify, even Barkley says the not going to go back to having everybody in offices in the way they used to. This is a fundamental shift. And I think it's got significant implications for all industries, but definitely for software development. Here's the thing, the last 20 years were about distributed computing, microservices, the cloud, we've got pretty good at that. The next 20 years will be about distributed work. We can't have everybody living in San Francisco and London and Berlin. The talent is distributed, the talent is elsewhere. So how are we going to build tools? Who is going to scratch that itch to build tools to make them more effective? Who's building the next generation of apps, you are, thanks.

>>From around the globe. It's the view with digital coverage of Docker con live 2020 brought to you by Docker and its ecosystem partners. >>LeBron. Welcome back to DockerCon 2020 hashtag Docker 20 this is the cube and Dockers coverage of Docker con 20 I'm Sean for you and the Palo Alto studios with our quarantine crew. We've got a great interview segment here in big news around developer workflow code to cloud. We've got Amanda silver corporate vice president, product for developer tools at Microsoft and Scott Johnson, the CEO of Docker. Scott had a great keynote talking about this relationship news has hit about the extension of the Microsoft partnership. So congratulations Amanda. Welcome to the cube. >>Thanks for having me. >>Amanda, tell us a bit about what your role is at Microsoft. You guys are well known in the developer community to develop an ecosystem when even when I was in college going way back, very modern. Now cloud is, is the key code to cloud. That's the theme. Tell us about your role at Microsoft. >>Yeah. So I basically run the product, uh, product design and user research team that works on our developer tools that Microsoft and so that includes the visual studio product as well as visual studio code. Um, that's become pretty popular in the last few years, but it also includes things like the.net runtime and the TypeScript programming language as well as all of our Azure tooling. >>What's your thoughts on the relationship with Docker? I'll show you the news extension of an existing relationship. Microsoft's got a lot of tools. You've got a lot of things you guys are doing, bringing the cloud to every business. Tell us about your thoughts on this relationship with Donker. >>Yeah, well we're very excited about the partnership for sure. Um, you know, our goal is really to make sure that Azure is a fantastic place where all developers can kind of bring their code and they feel welcome. They feel natural. Uh, we really see a unique opportunity to make the experience really great for Docker, for the Docker community by creating more integrated and seamless experience across Docker, desktop windows and visual studio. And we really appreciate how, how Docker is kind of, you know, supported our windows ecosystem to run in Docker as well. >>Scott, this relationship and an extension with Microsoft is really, uh, I think impressive and also notable because Microsoft's got so many, so many tools out there and they have so successful with Azure. You guys have been so successful with your developer community, but this also is reflective of the new Docker. Uh, could you share your thoughts on how this partnership with Microsoft extending the way it is with the growth of the cloud is a reflection of the new Docker? >>Yeah, absolutely. John's great question. One of the things that we've really been focused on since November is fully embracing the ecosystem and all the partnerships and all the possibilities of that ecosystem. And part of that is just reality. That we're a smaller company now and we can't do it all, nor should we do it all. Part of us. The reality that developers love voice and no one's gonna change their minds on choice. And third is just acknowledging that there's so much creativity and so much energy. The four walls of Docker that we'd be building, not the big advantage of that and welcome it and embrace it and provide that as a phenomenal experience part of Alfred's. So this is a great example of that. The sneak partnership we announced last week is a grant to have that and you're going to see many more of uh, partnerships like this going forward that are reflective of exactly this point. >>You've been a visionary on the product side of the interviewed before. Also deploying is more important than ever. That whole workflow, simplifying, it's not getting complex. People want choice, building code, managing code, deploying code. This has been a big focus of yours. Can you just share your thoughts on where Microsoft comes in because they got stuff too. You've got stuff, it all works together. What's your thoughts? >>Right? So it needs to work together, right? Because developers want to focus on their app. They don't want to focus on duct taping and springing together different siloed pools, right? So you can see in the demo and you'll see in, uh, demonstrations later throughout the conference. Just the seamless experience that a developer gets in the document man line inter-operating with visual studio code with the Docker command line and then deploying to Azure and what's what's wonderful about the partnership is that both parties put real engineering effort and design effort into making it a great experience. So a lot of the complexities around the figuration around default settings around uh, security, user management, all of that is abstracted out and taken away from the developer so they can focus on applications and getting those applications deployed to the proudest quickly as possible. Getting their app from code to cloud is the wok word or the or the call to action for this partnership. And we think we really hit it out of the park with the integration that you saw, >>Great validation and a critical part of the workflow. You guys have been part of Amanda, we're living in a time we're doing these remote interviews. The coven crisis has shown the productivity gains of working at home and working in sheltering in place, but also as highlighted, the focus of developers mainly who have also worked at home. They've kind of used to this. Do you see the rigs? I saw her at Microsoft build some amazing rigs from the studio. So these guys streaming their code demos. This is, um, a Cambrin explosion of new kinds of productivity. And yet the world's getting more complex at scale. This is what cloud does. What's your thoughts on this? Cause the tooling is more tools than ever, right? So I still gotta deploy code. It's gotta be more agile. It's gotta be faster. It's gotta be at scale. This is what you guys believe in. What's your thinking on all these tooling and abstraction layers and the end of the day, don't you still got to do their job? >>Yeah, well, absolutely. And now, even more than ever. I mean, I think we've, we've certainly seen over the past few months, uh, uh, a more rapid acceleration of digital transformation. And it's really happened in the past few years. Uh, you know, paper processes are now becoming digit digital processes. All of a sudden, you know, everybody needs to work and learn from home. And so there's just this rapid acceleration to kind of move everything to support our new remote lifestyle. Um, but even more so, you know, we now have remote development teams actually working from home as well in a variety of different kinds of, uh, environments. Whether they're using their own personal machine to connect to their infrastructure or they're using a work issued machine. You know, it's more important than ever that developers are productive, but they are productive as a team. Right? Software is a team sport. >>We all need to be able to work together and to be able to collaborate. And one of the most important aspects of agility for developers is consistency. And, uh, what Docker really enables is, uh, with, with containerization is to make the infrastructure consistent and repeatable so that as developers are moving through the life cycle from their local, local dev desktop and developing on their local desktop to a test environment and to staging and to production, it's really, it's infrastructure of or, or developers as well as operations. And so it's that, that infrastructure that's completely customizable for what the developer's operating system of choices, what their app stack is, all of those dependencies kind of running together. And so that's what really enables developers to be really agile and have a really, really fast iteration cycle but also to have that consistency across all of their development team. And you know, we, we now need to think about things like how are we actually going to bring on interns for the summer, uh, and make sure that they can actually set up their developer boxes in a consistent way that we can actually support them. And things like Docker really helped with that >>As your container instances and a visual studio cloud that you guys have has had great success. Um, there's a mix and match formula here. At the end of the day, developers want to ship the code. What's the message that you guys are sending here with this? Because I think productivity is one, simplification is the other, but as developers on the front lines and they're shipping in real time, this is a big part of the value proposition that you guys are bringing to the table. >>Yeah, I mean the, the core message is that any developer and their code is welcome, uh, and that we really want to support them and power them and increase their velocity and the impact that they can have. Um, and so, you know, having things like the fact that the Docker CLI is natively integrated into the Azure experience, uh, is a really important aspect of making sure that developers are feeling welcome and feeling comfortable. Um, and now that the Docker CLI tools are, that are part of Docker desktop, have access to native commands that work well with Azure container instances. Uh, Azure container instances, if anybody's on familiar with that, uh, is the simplest and fastest way to kind of set up containers and Azure. And, and so we believe that developers have really been looking for a really simple way to kind of get containers on Azure. And now we that really consistent experience across our service services and our tools and visual studio code and visual studio extensions make full use of Docker desktop and the Docker CLI so that they can get that combination of the productivity and the power that they're looking for. And in fact, we've, we've integrated these as a design point since very early on in our partnership when we've been partnering with, with Docker for quite a while. >>Amanda, I want to ask you about the, the, the, the tool chain. We've heard about workflows, making it simpler, bottom line, from a developer standpoint, what's the bottom line for me? What does this mean to me? Uh, every day developer out there? >>Um, I, I mean, I really think it means you know, your productivity on your terms. Um, and so, you know, Microsoft has been a developer company since the very, very beginning with, you know, bill Gates and, and, uh, GW basic. Um, and it's actually similar for Docker, right? They really have a developer first point of view, uh, which certainly speaks to my heart. And so one of the things that we're really trying to do with, with Docker is to make sure that we can create a workflow that's super productive at every stage of the developer experience, no matter which stack they're actually targeting, whether there's targeting node or Python or.net and C-sharp or Java. Uh, we really want to make sure that we have a super simple experience that you can actually initiate all of these commands, create, you know, Docker container images and use the compose Docker compose files. >>Um, and then, you know, just kind of do that consistently as you're deploying it all the way up into your infrastructure in Azure. And the other thing that we really want to make sure is that that even post deployment, you can actually inspect and diagnose these containers and images without having to leave the tool. Um, so we, we also think about the process of writing the code, but also the process of kind of managing the code and remediating issues that might come up in production. And so, you know, we really want you to be able to look at containers up in the Azure. Uh, up that are deployed into Azure and make sure that they're running and healthy and that if there, if something's wrong, that you can actually open up a shell and be in an interactive mode and be able to look at the logs from those containers and even inspect when to see environment variables or other details. >>Yeah, that's awesome. You know, writing code, managing code, and then you've got to deploy, right? So what I've been loving about the, the past generation of agile is deployment's been fast to deploy all the time. Scott, this brings up that the ease of use, but you want to actually leverage automation. This is the trend that you want to get in. You want, you don't want, you want to make it easy to write code, manage code. But during the deployment phase, that's a big innovation. That's the last point. Making that better and stronger. What's your thoughts on simplifying that? >>So that was a big part of this partnership, John, that the Docker in Microsoft embarked on and as you saw from the demo and the keynote, um, all within the man line, the developers able to do in two simple commands, deploy an app, uh, defining compose from the desktop to Azure and there's a whole slew of automation and pre-configured smart defaults or sane defaults that have gone on behind the scenes and that took a lot of hardcore engineering work on part of Docker and Microsoft together to simplify that and make that easy and that, that goes exactly to your point. We just like the simpler you can make it more, you can abstract a way to kind of underlying plumbing and infrastructure. The faster devs can get there. Their application from code to cloud. >>Scott, you've been a product CEO, you've been a product person, a CEO, but you have a product background. You've been involved with the relationship with Microsoft for a long time. What's the state of the market right now? I mean, obviously Microsoft has evolved. Look at just the performance corporate performance. The shift to the cloud has been phenomenal. Now developers getting more empowered, there's more demand for the pressure to put on developers to do more and more, more creativity. So you've seen this evolve, this relationship, what does it mean? >>Yeah, it's honestly a wonderful question, John. And I want to thank Amanda and the entire Microsoft team for being long standing partners with us on this journey. So it's might not be known to everyone on today's, uh, day's event. But Microsoft came to the very first Docker con event, uh, way back in June, 2014 and I had the privilege of, of reading them and welcoming them and they're, they were full on ready to see what all the excitement about Docker was about and really embrace it. And you mentioned kind of openness and Microsoft's growth over that, uh, over time in that dimension. And we think kind of Docker together with Microsoft have really shown what an open developer community can do. And that started back in 2014 and then we embarked on an open source collaboration around the Docker command line of the Docker engine, bringing that Docker engine from Linux and now moving it to windows applications. And so all of a sudden the promise of right ones and use the same primitives, the same formats, the same fan lines, uh, as you can with Linux onto windows applications. We brought that promise to the market and it's been an ongoing journey together with Microsoft of open standards based, developer facing friendliness, ease of use, fast time to deploy. And this, this partnership that we announced yesterday and we highlighted at the keynote is just another example of that ongoing relationship laser like focused on developer productivity and helping teams build great apps. >>Why do you like Azure in the cloud for Docker? Can you share why? >>Well, it's as Amanda has been sharing, it's super focused on what are the needs of developers to help them continue to stay focused on their apps and not have their cognitive load burdened by other aspects of getting their apps to the cloud. And Azure, phenomenal job of simplifying and providing sane defaults out of the box. And as we've been talking about, it's also very open to partner like the one we've announced >>Yesterday and highlighted, you know, but >>Uh, make it just easy for development teams to choose their tools and build their apps and deploy them onto Azure. It's possible. So, uh, it's, it's a phenomenal plan, one for developers and we're very excited and proud of partner with Microsoft on it. >>Amanda, on your side, I see DACA has got millions of developers. You guys got millions of developers even more. How do you see the developers in Microsoft side engaging with Docker desktop and Docker hub? Where does it all fit? >>I think it's a great question. I mean, I mentioned earlier how the Docker context can help individuals and teams kind of work in their environments work. Let me try that over. I mentioned earlier how I, how I see Docker context really improving the way that individuals and teams work with their environments and making sure that they're consistent. But I think this really comes together as we work with Docker desktop and Docker hub. Uh, when developers sign into Docker hub from Docker desktop, everything kind of lights up. And so they can see all of the images in their repositories and they can also see the cloud environments they're running them in. And so, you know, once you sign into the hub, you can see all the contexts that map to the logical environments that they have access to like dev and QA and maybe staging. And another use case that's really important is that, you know, we can access the same integration environment. >>So, so I could have, you know, microservices that I've been working on, but I can also see microservices that my, my teammates and their logs, uh, from the services that they've been working on, which I think is really, really great and certainly helps with, with team productivity. The other thing too is that this also really helps with hybrid cloud deployments, right? Where, you know, you might have some on premises, uh, hosted containers and you might have some that's hosted in a public cloud. And so you can see all of those things, uh, through your Docker hub. >>Well, I got to say I love the code to cloud tagline. I think that's very relevant and, and catchy. Um, and I think, I guess to me what I'm seeing, and I'd love to get your thoughts, Amanda, on this, as you oversee a key part of Microsoft's business that's important for developers, just the vibe and people are amped up right now. I know people are tense and anxiety with the covert 19 crisis, but I think people are generally agreeing that this is going to be a massive inflection point for just more headroom needed for developers to accelerate their value on the front lines. What's your personal take on this and you've seen these ways before, but now in this time, what are you most excited about? What are you optimist about? What's your view on the opportunities? Can you share your thoughts? Because people are going to get back to work or they're working now remotely, but when we go back to hybrid world, they're going to be jamming on projects. >>Yeah, for sure. But I mean, people are jamming on projects right now. And I think that, you know, in a lot of ways, uh, developers are our first responders in, you know, in that they are, developers are always trying to support somebody else, right? We're trying to somebody else's workflow and you know, so we have examples of people who are, uh, creating new remote systems to be able to, uh, schedule meetings in hospitals or the doctors who are actually the first, first responders taking care of patients. But at the end of the day, it's the developer who's actually creating that solution, right? And so we're being called the duty right now. Um, and so we need to make sure that we're actually there to support the needs of our users and that we're, we're basically cranking on code as fast as we can. Uh, and to be able to do that, we have to make sure that every developer is empowered and they can move quickly, but also that they can collaborate freely. And so, uh, I think that, you know, Docker hub Docker kind of helps you ensure that you have that consistency, but you also have that connection to the infrastructure that's hosted by your, your organization. >>I think you nailed that amazing insight. And I think that's, you know, the current situation in the community matters because there's a lot of um, frontline work being done to your point. But then we've got to rebuild. The modernization is happening as well coming out of this. So there's going to be that and there's a lot of comradery going on and massive community involvement. I'm seeing more of, you know, the empathy, but also now there's going to be the building, the creation, the new creation. So Scott, this is going to call for more simplicity and to abstract away the complexities. This is the core issue. >>Well that's exactly right and it is time to build, right? Um, and we're going to build our way out of this. Um, and it is the community that's responding. And so in some sense, Microsoft and Docker are there to support that, that community energy and give them the tools to go. And identify and have an impact as quickly as possible. We have referenced in the keynote, um, completely bottoms up organic adoption of Docker desktop and Docker hub in racing to provide solutions against the COBIT 19 virus. Right? It's a, it's a war against this pandemic that is heavily dependent on applications and data and there's over 200 projects, community projects on Docker hub today where you've got uh, cools and containers and data analysis all in service to the photo at 19 battle that's being fought. And then as you said, John, as we, as we get through this, the other side, there's entire industries that are completely rethinking their approach that were largely offline before that. Now see the imperative and the importance of going online and that tectonic shift nearly overnight of offline to online behavior and commerce and social and go on down the list that requires new application development. And I'm very pleased about this partnership is that together we're giving developers the tools to really take advantage of that opportunity and go and build our way out of it. >>Well, Scott, congratulations on a great extended partnership with Microsoft and the Docker brand. You know, I'm a big fan of from day one. I know you guys have pivoted on a new trajectory which is very community oriented, very open source, very open. So congratulations on that Amanda. Thanks for spending the time to come on. I'll give you the final word. Take a minute to talk about what's new at Microsoft. For the folks that know Microsoft, know they have a developer mindset from day one cloud is exploding code to cloud. What's the update? What's the new narrative? What should people know about Microsoft with developer community? Can you share from some, some, some uh, data for the folks that aren't in the community or might want to join with folks in the community who want to get an update? >>Yeah, it's a, it's a great, great kind of question. I mean, you know, right now I think we are all really focused on making sure that we can empower developers throughout the world and that includes both those who are building solutions for their organizations today. But also I think we're going to end up with a ton of new developers over this next period who are really entering the workforce and uh, and learning to create, you know, digital solutions overall. There's a massive developer shortage across the world. Um, there's so much opportunity for developers to kind of, you know, address a lot of the needs that we're seeing out of organizations again across the world. Um, and so I think it's just a really exciting time to be a developer. Uh, and you know, my, my uh, my only hope is that basically we're, we're building tools that actually enable them to solve problems. >>Awesome insight and thank you so much for your time code to cloud developers are cranking away that the first responders are going to take care of business and then continue to build out the modern applications. And when you have a crisis like this, people cut right through the noise and get right to the tools that matter. So thanks for sharing the Microsoft Docker partnership and the things that you guys are working on together. Thanks for your time. Okay. This is the cubes coverage. We are Docker con 2020 digital is the cube virtual. I'm Sean for bringing all the action. More coverage. Stay with us for more Docker con virtual. After this short break.

>> Live from San Francisco, it's theCUBE, covering DockerCon 18. Brought to you by Docker and it's ecosystem partners. >> Welcome back to theCUBE's coverage of DockerCon 2018 in beautiful San Francisco. It's a stunning day here. We're at Moscone West, I'm Lisa Martin with John Troyer. Very honored to welcome to theCUBE, for the first time, the CEO of Docker Inc., Steve Singh. Welcome, Steve. >> Hi Lisa, very nice to meet you. John, how are you? >> So the general session this morning, standing room only between five and six thousand people. I gotta say a couple things that jumped out at me. One, coolest stage entrance I've ever seen with this great, if you haven't seen it from the livestream, this, like, 3D Golden Gate Bridge and I loved that and I loved the demo of Docker Desktop that your kids did, fueled by Mountain Dew, which actually single handedly got me through college here in San Francisco. So, the momentum that you guys, it was kicking off with a bang. >> Yeah, I, look, I've got a great team and one of the things we wanted to communicate this morning is that you're seeing a massive transformation in the world of software. And this transformation is enabling every company in the world to think about their business in a new light. To think about how their business meets customer needs in a way that's much more personal, in a way that delivers more value. And this is the beauty of where Docker is, right, we have a chance to help literally every company in the world. And that's the part, honestly, that gets me excited, is, like, how do you help other people go create amazing businesses? And so this is, I couldn't be more happy to be at Docker. >> Steve, keying on that, one of the customers on stage today, McKesson. >> Yeah. >> And I loved Rashmi Kumar came out and talked about future-proofing for applications, their infrastructure, their applications in partnership with Docker. >> Yeah. And that implies a certain amount of trust that they have in Docker and Docker's technology platform and in partnering with you. You come from a, so you've been at Docker for about a year now, right? Came in as CEO. Docker is still a small company, a couple hundred folks but punching way above its weight with a huge community impact. How do you, and, you know, you've worked with the biggest companies in the world, how do you come in and establish that trust and help reassure them that you're gonna be a good partner for them and, kinda, what are you seeing with your customers? >> It's a great question, John, and look, there's maybe two or three pieces of how we think about that. The first thing, trust is very human, right? You've gotta know that you're walking into a situation as a vendor and as a customer but really as partners. And you're trying to solve a problem together. Because the reality is, this transformation that companies are going through is the first time in 40 years that this kind of transformation has happened. Second is, the technology stack is still in the early stages. Now, it's incredible and it enables amazing things, but it's still in the early stages. So both of us have to walk into the relationship knowing that, you know what, sometimes it won't go perfect, but guess what? We're gonna be, you know, if it doesn't go perfect we're gonna honor everything we ever committed to you and the same thing on the customer's side. They look at it and say, "I may have actually described my needs differently than what they actually are." And that's what a real partnership is. That's number one. Number two is, trust is driven by culture. And one of the things that I love about Docker is that we see our place in the world but we wanna make sure the customer always has choice. We wanna make sure that if we do a great job the customer will choose to work with us. If we don't, they should have the choice to go somewhere else. And that's what our platform enables, is the choice to be able to work with anybody you'd like to work with, whether you're the developer or you're an operator or you're an IT, I'm sorry, an architect, or the executive. The other piece around this is that part of the value of Docker is it's not just the 400 people of our company, right? There's 5,000 members of our community that are adding value to our community. One of the things that I wanna make sure we do for our community is help them not just innovate on this incredible platform but how do we help them take their innovations to market? And so that's part of the ethos of our company. >> One of the things that you talked about this morning that I thought was really compelling was, you said software innovation used to be, for the last 40 years, it's been driven by tech companies. That's changing. You talked about distributed innovation and distributed consumption. How is Docker helping to, culturally, I don't wanna say instill, but helping to influence, maybe, organizations to be able to distribute innovation and be able to share bi-directionally? >> Yeah, so, a great question, Lisa. So, first of all, is there's a cultural change within companies. When you think about the next generation or the next 40 years being, software being driven from non-technology companies. First of all, we're seeing that. Second is that it requires a cultural change within the business but that change is critical 'cause in the absence of becoming more of a software company your business is gonna be under threat, right? From the competing business. Look at what Netflix has done in media compared to every other media company. That same example applies in every single industry. Now, the way that we help enable that software transformation is to provide a platform that is so easy to use that it doesn't require a lot of training. Now this is complicated platforms, so, yes you have to be a fantastic developer or an IT professional but our job is to take complicated technology like container management software, orchestration layers like Swarm or Kubernetes, service mesh, storage networking, all of those, and make it so simple and easy to use that your IT department can say, "I can use this platform to effectively future-proof your company," right? So, how do you have a platform that you can build every application on, take all of you legacy applications on, run it, and then run it anywhere you like. >> I think that's been one of the through lines for Docker since the very beginning, that developer experience, right? >> Yes. >> And what's been interesting in Docker's development was, I think for both inside and outside, is kind of, what is Docker Inc, and the project versus the company, what is it selling, what's the commercial aspect here? I think, I kind of think back to my experience at BMWare, where there was an enterprise side and then a huge install base of workstation folks. And it's even stronger with Docker because actually now with Docker Desktop as an application development environment or a, you know, I don't wanna, not quite development environment but, you know, the one you announced today with Docker Desktop. That's an even more valuable through line into the Enterprise Edition. >> Yeah. >> But I don't, so, I guess where I'm heading, Steve, is, can you talk a little bit about the commercial situation? Docker EE as the flagship platform. >> Yeah, of course. >> And, kind of, where we are in the maturity journey with customers right now, it's real and important. >> Absolutely John, but you're bringing up a great point within this. Look, we're both, we're a enterprise software company and we're this incredible community where innovation is being brought in by every member of the community. And there's nothing in the world that says you can't do both. This idea that you're one company versus another, this is nonsense, alright? It's a very narrow view of the world. In fact, I would argue that, more and more, companies have to think about that they have multiple people that they serve. Multiple constituents that they serve. In our case we serve the Enterprise IT organization and we also serve developers. And developers are a critical part, not just of our community, that is the life of every company going forward. Which is why we're so excited about this. That's the life of every company. So, Docker Desktop, the reason we're so excited about it is, first of all, it is the easiest way to engage with Docker, to build applications. And then we feel like there's a lot more innovation that we can actually deliver within Docker Desktop. Alright, so a million new developers joined on Docker Desktop this year. In fact, we're growing about seven or eight percent month over month on that. And so you should expect over the next year another million will be on Docker Desktop. But it's incumbent upon us to say, the only way that we continue to earn the trust of that portion of our constituents, that of the developer community, is to make sure we're innovative, to make sure we're open to allow others to innovate on top of us. >> I'd love to, kind of, explore on audience a little bit. So, in terms of innovation, you know, we know that the companies that have the ability to aggressively innovate, and to do that they have to have the budget, are the ones that stay relevant and that are the most competitive. But I think I saw some stats and I think Scott Johnson said that close to 90 percent of IT budgets are spent keeping the lights on. So you have very little dollars to actually drive innovation. So when you're talking with customers, and you said you just met with 25 of Docker Inc's biggest customers just this morning, are you talking to both the developer guys and girls as well as the C suite? >> Yeah. >> What is, how are you connecting and then, maybe, is it a conversation to enable the developers to be able to sell the value up the stack or is it vice versa? >> A couple of things here, so, first of all, John, I didn't answer part of your question which is the growth in our Enterprise customer base. We've literally doubled it year over year, right? So, more than 500 Global 10,000 companies that are using Docker to run their applications and to manage their applications. The way that we engage with our customers is literally across the entire constituents of that organization, right? A developer by themselves, as genius as that group of people are, you can't deliver the application. And delivering the application is just as important as building it. And so the IT organization, the ops organization is critical. And then there's gotta be an overriding objective. What is it we're trying to do? How do we transform ourselves into a software company? You think about, think about just for example, Tesla, right? When you have a company, and I realize Tesla's stock goes up and down, they're always in the news, but when you have a company that's worth more than some of the biggest automotive companies in the world, you have to ask yourself why. Well, part of the reason why isn't just the fact that we've got an electric vehicle that's better for the environment. Part of it is, it's really as much a software company as it is a automotive company. They have incredible amounts of data about how we use our cars, where we go, and in fact the Tesla cars are actually interconnected. And so, that brings a perspective in how you build cars and how they're gonna be used and how they're gonna be consumed that's radically different than if you're just an auto manufacturer. Now, look, Ford and GM and Volvo are all really smart, great companies and they're quickly moving through to themselves being software companies. >> Steve, can you talk a little bit about ecosystems? Microsoft, on stage this morning, a long partnership with them but also here at the show, right, enterprise folks, Dell and Accenture and I'm just looking down the list as well as Google and Amazon, right? So, you need to be partnering with a lot of folks to make all this work. How are you approaching that? >> John, part of the reason for that is, let's start with a simple premise, is something this large, alright, you can't possibly innovate fast enough on your own, alright? There's seven billion amazing people on this planet. The only way you can really drive mass scale global innovation, is you have to be open, right? I'm literally a guy that was born in a mud house in India, so I certainly appreciate the opportunity to participate in the rest of the world's economy. So we have to be open to say, anybody that wants to contribute, can. Now, obviously we think that contribution has to be within an ethos, right? If your definition of contribution is how do you help your own business, that's not good enough. You have to look at this and say, there has to be choice, in our view, choice, security and agility. So, how do we deliver those values or that ethos to our customers? And if you're willing to do that, man we want to partner with everybody in this space. >> Yeah, I, sometimes I despair of the tech press, although I consume a lot of it and if I never have to read another Swarm versus Kubernetes article again I would be happy. But Kubernetes' all over the keynote and it seems like Docker you all have embraced it and in fact are supporting it in very innovative ways with the cloud providers. In terms of ecosystem can you talk a little bit about-- >> Yeah, well, part of the value of Docker is we simplify very complex things and make it available to our customers to consume with little training, little understanding of the underlying deep technology. And the other part is that it comes back to this idea that innovation will happen everywhere. Why should we view the world as it's our solution or, you know, nobody's? That's nonsense, right? Kubernetes is a fantastic orchestrational entity. Why shouldn't it be integrated into the Docker container platform? And so, as we did that, guess what happened? Our customers, all they saw was, instead of conflict they saw the opportunity to work together. In fact it's been amazing for the growth in our business, that's why ewe doubled year over year. >> Now, collaboration is essential and we were talking with Scott Johnson a little bit earlier today about the internal collaboration but also the external collaboration with customers. You talked about partnerships, I think that the MTA program, the Modernization of Traditional Apps launched about a year ago with Avanade, Cisco, HPE and Microsoft. Tell us a little bit about that, probably around the same time that you came to the helm. You're seeing, you know, customers like Visa, PayPal as part of this program, be able to transform and go to the container journey. >> Yeah, and Lisa, this speaks to an observation you made a few minutes ago about the fact that, you know, 85, 90% of IT budgets are fixed before you even walk into the year. So, look, the Docker platform can be used for any kind of application. Legacy apps, next generation apps that run in the data center, next generation apps that run on Edge devices. But if you accept that 90% of the apps that sit within a company are all legacy apps, well, guess what, that's where their cost is. And then if you marry that to the fact that every CIO has this problem that I don't have a lot of money that's free in my budget. Well, how do we help solve that? And the way we chose to solve it is this Docker MTA solution. Modernizing Traditional Apps. Take your traditional apps, run 'em on the Docker platform, run 'em on any infrastructure you like, cut your app and infrastructure management costs in half. Now, then take that savings and then apply it towards innovation. This is why it resonates with CIO's. I mean, as much as they may love Docker and they may love us, they have a business to serve and they're very, very practical in how they think about, you know, going about their business. >> So with that approach, thanks John, how receptive were those enterprise CIO's to going, "You're right, we've gotta start with our enterprise apps." They don't have the luxury of time, of ripping out old infrastructure and building them on containers or microservices architectures. And these are often mission-critical applications. Was that an easy sell, was that, tell me about that. >> (laughs) Well, nothing's easy but the reality is, is that it, they got it quickly, right? Because it speaks directly to their paying point. And what I'm very proud of with my team is not only were we able to deliver a great product for MTA but we're also helping our customers actually make sure they can migrate these apps over. But what's been really a positive, you know, kind of a signal we've seen, that's still the early stages, is that as our customers are moving their legacy apps to Docker and running 'em on new infrastructure, sometimes public cloud, and cutting costs, they're starting to take that cost savings and actually applying it to their next generation apps. So they're not using Docker for new apps. And so that is, that's the benefit of when you really try to solve the problem the way the customer wants to consume it. >> So, Steve, the user conference, very energizing, right. >> Yeah. >> Already the energy's been good here, you've been doing trainings and certifications, there's people behind us, everyone's talking, so that kind of in some ways sets the tone for the year, so as you and your team go back to the office after this week, you know, what are you looking to do and what can we expect out of Docker? >> I'll just speak to two things. First of all, there's so much innovation we still have to deliver. If anything, you know, I would say my team will tell me I might be pushing a little hard. But you know what, this is the fun, you only have x number of years in life and you should make the most of it. So we're really excited about new apps, we're excited about SecurEdge apps. We're excited about, I don't know if you saw the demo this morning, of Armada, which allows you to run any app on any operating system, on any infrastructure, all from a single pane of glass. Our customers love that and they're very excited about that. That said, you know, this is a, it's a big test. We have a huge opportunity to welcome a lot of other companies, so when you walk around and see 5,000 people that see amazing opportunity, not just for Docker, for themselves, right? That's the secret part of Docker that I love. We're creating jobs that didn't exist before, right? I mean, you see kids coming out of college now getting Docker skills and they're using that to grow their IT profession. In fact, I was just at i.c.stars, this is an amazing organization in Chicago that helps individuals who've been displaced in the workforce learn the IT skills required to come back to the workforce and really help run internal IT organizations. Guess what they're learning? They're learning Docker. So that's, these are the kind of things that get us excited. >> And that's essential for enterprise organizations who, that's one of the challenges they face, was, you know, modernizing the data center, which they have to do, but then it requires new skill sets, maybe upskilling, so it's exciting to hear that you're seeing this investment in people that have an opportunity, the proclivity to actually learn this technology. >> Yeah, this is, we are happy because we help customers but we also create amazing new jobs that, you know, are, certainly our community can still benefit from. >> So, last question, the three themes that came out of your session and really the general session this morning was, you talked about someone's choice, agility and security. Are those the three pillars that you believe Docker, upon which Docker sits as really competitive differentiators? >> Amen, amen, number one, but it's also our values, right? This is rooted in our values and when a company performs best is when their values show up in their products. Because then you're never lost, you'll always know what you're focused on. And you know, when I ran Concur, we had this vision, north star, called The Perfect Trip. And our objective was to always go create a delightful business trip experience. And for Docker I wanna make sure that we have a north star. And our north star is our values and they have to translate directly to what actually helps the customer. >> Love that, the north star. Well, hopefully theCUBE is the north star of modern tech media. Steve, thanks so much for stopping by. >> Thank you, it's wonderful to meet you. It was great to meet you as well and congratulations on the big success. >> Thank you. >> We look forward to hearing-- >> Thank you Lisa, thank you John. >> What's coming out in the next year. >> Thank you. >> And we wanna thank you for watching theCUBE, I'm Lisa Martin with John Troyer today live from San Francisco DockerCon 2018. Stick around, we'll be back after a short break. (upbeat music)

>>On the ground presented by the cube. Here's your host, John furrier. >>Hello everyone. Welcome to the cube on the ground here in Seattle, Washington, the IBM open compute architecture. Some of the day after Docker con. I'm John furrier, the host of the cube. We're here with Renee foster, who's the vice president of technical cloud at IBM. So the customer journey. What is the customer journey because there are many paths to the cloud, certainly open source collaboration, kicking the tires. How is the engagement with customers now changed? What is, what's it like? Take us through an example. >>Okay, well first I want to say it all starts with where the customer is coming into as you said, into the journey. And we have at IBM a cloud capability maturity model and what we do is we actually work with our clients and see do they know anything about a cloud today? And if they do then we go on that path with them in order to explain the technology, understand their use case scenarios. Right? Because you want to come from a solution perspective and not from a product or technology perspective where they are. What their problems are and then all the way to the end of the spectrum where customers have been on the cloud journey for some time and now what they would like to do is they have a multicloud environment. How can they bring that all together in an integrated and our operable, >>so the bigger customers, more advanced have multiple clouds, but the early ones can need to understand the use cases that fit for their business, the application environment. That's cool. Now I've got to ask this kind of a different question. Kind of going back to the client server days, it used to be a very simple formula. You do an audit, you get, you get paid for that, you do a strategy session, you do a POC, and then you go to production over months, maybe a year, depending on how big it is, not the cloud. They want stuff fast. Is it the same concept, that process or is there happening differently, faster? >>Absolutely. It's different and the reason why it's different back to your point is we're now more in an agile environment. Back to your point that customers are leveraging methodologies like scrum and what they would like to do is, you know, back to understanding the use case scenario, be able to come to the market faster. You've heard the terminology disruptive innovation, right? So they want to be able to create new markets or serve markets that they don't currently serve today, so they can't do it the way we've been doing it in the past. But what we found out is design is key. And so what we have done at IBM is we have a Bloomex garage where we have a design methodology and the customers can come in and actually bring in their applications, their ideas, and then we helped them develop that. >>I'm got to ask you, is it, is it, is it chaotic for customers? Because I can only imagine the industry is chaotic. Cloud technology fabric is changing rapidly. The industry formation is changing rapidly. What are some of the patterns that you're seeing that are common amongst all customers? I mean, is it chaotic? Is it much more of their learning? Is it more advanced? What? Can you share any anecdotal color around the patterns that you're seeing in the customer environment? >>Right. I would say that customers are now learning, the lessons learned are now coming now, right? Because they've actually evolved. They're not at the exculpatory, it's exploit exploratory kind of a phase in cloud anymore. So now what they're doing is they're saying, what are the lessons learned that we have? And what we find out is that customers, the sand security infrastructure networking infrastructure, they are just as important as the cloud use cases that designed this. >>We just were at DockerCon for two days and we interviewed for two straight days, wall to wall coverage. And one of the most interesting comments that I heard was from Scott Johnson, the COO of Docker. And I'm like, Oh, this application craze and dev ops has gone mainstream. That's so amazing. Now that we have to operate it now. So now dev ops success has changed it operations, right? And he goes, well, what's your thoughts? He goes, well, certainly no one's going to change their service level agreements. So you see ops now accepting the dev ops ethos, but yet the standards are so high for security and operational, SLS and running the business. Do you see that area? What's your thoughts on this? Because this seems to be a common thread that we're hearing. Okay, I'm sold on dev ops agile and now I've got to run it. What are the customers doing in this area? >>Well, what customers are really doing is they're looking for frameworks and they want to make sure that we look at security, if you will, from, you know, doing everything on the glass, right? Making sure that we have single sign on capabilities all the way to um, identify and grow vulnerabilities within a cloud environment. What are some of the risks and threats? And so they truly come into IBM and saying, let's share with you our concerns. And then we know you have a framework that you can address that. And back to your point, from a dev ops perspective, I mean, it looks at the entire application life cycle and that's why operations now is so entrenched in understanding that we are here to remove the right waste, make it more secure, and have governance around it. >>So final question. What do think about this open cloud architecture summit? What's this all about? Customers like it, they embracing it. Are they interested? >>Yes, yes, yes. All of the above. And I would say because, and back to your point at the beginning with some multicloud environment and customers want to know, I don't want them to lock in. They want to make sure that they remain open open standards and they want to make sure that they have like cloud brokerage. Uh, they want to make sure that as they develop their architectures that you know, they can actually have a platform, uh, you know, environments where they can, um, have that interoperability and it's going to be become more and more better and more and more efficient over time. Open winds, as we say, open source mainstream. Renee, thank you for sharing your insight. I'm John. We here on the ground in Seattle, Washington at the IBM open cloud architecture summit. Thanks for watching.