>>The cube presents, Dell technologies world brought to you by Dell. >>Welcome back to the cube. Lisa Martin and Dave Vale are live in Las Vegas. We are covering our third day of covering Dell technologies world 2022. The first live in-person event since 2019. It's been great to be here. We've had a lot of great conversations about all the announcements that Dell has made in the last couple of days. And we're gonna unpack a little bit more of that. Now. One of our alumni is back with us. Shannon champion joins us again, vice president product marketing at Dell technologies, and she's a company by Pete Robinson, the director of infrastructure engineering at Salesforce. Welcome. Thank >>You. >>So Shannon, you had a big announcement yesterday. I run a lot of new software innovations. Did >>You hear about that? I heard a little something >>About that. Unpack that for us. >>Yeah. Awesome. Yeah, it's so exciting to be here in person and have such a big moment across our storage portfolio, to see that on the big stage, the boom to announce major updates across power store, PowerMax and power flex all together, just a ton of innovation across the storage portfolio. And you probably also heard a ton of focus on our software driven innovation across those products, because our goal is really to deliver a continuously modern storage experience. That's what our customers are asking us for that cloud experience. Let's take the most Val get the most value from data no matter where it lives. That's on premises in the public clouds or at the edge. And that's what we, uh, unveil. That's what we're releasing. And that's what we're excited to talk about. >>Now, Pete, you, Salesforce is a long time Dell customer, but you're also its largest PowerMax customer. The biggest in the world. Tell us a little bit about what you guys are doing with PowerMax and your experience. >>Yeah, so, um, for Salesforce, trust is our number one value and that carries over into the infrastructure that we develop, we test and, and we roll out and Parex has been a key part of that. Um, we really like the, um, the technology in terms of availability, reliability, um, performance. And it, it has allowed us to, you know, continue to grow our customers, uh, continue needs for more and more data. >>So what was kind of eye popping to me was the emphasis on security. Not that you've not always emphasized security, but maybe Shannon, you could do a rundown of, yeah. Maybe not all the features, but give us the high level. And at Pete, I, I wonder how I, if you could comment on how, how you think about that as a practitioner, but please give us that. >>Sure. Yeah. So, you know, PowerMax has been leading for, uh, a long time in its space and we're continuing to lean into that and continue to lead in that space. And we're proud to say PowerMax is the world's most secure mission, critical storage platform. And the reason we can say that is because it really is designed for comprehensive cyber resiliency. It's designed with a zero trust security architecture. And in this particular release, there's 19 different security features really embedded in there. So I'm not gonna unpack all 19, but a couple, um, examples, right? So multifactor authentication also continuous ransomware anomaly detection, a leveraging cloud IQ, which is, uh, huge. Um, and last but not least, um, we have the industry's most granular cyber recovery at scale PowerMax can do up to 65 million imutable snapshots per array. So just, uh, and that's 30 times more than our next nearest competitor. So, you know, really when you're talking about recovery point objectives, power max can't be beat. >>So what does that mean to you, Pete? >>Uh, well, it's it's same thing that I was mentioning earlier about that's a trust factor. Uh, security is a big, a big part of that. You know, Salesforce invests heavily into the securing our customer data because it really is the, the core foundation of our success and our customers trust us with their data. And if we, if we were to fail at that, you know, we would lose that trust. And that's simply not, it's not an option. >>Let's talk about that trust for a minute. We know we've heard a lot about trust this week from Michael Dell. Talk to us about trust, your trust, Salesforce's trust and Dell technologies. You've been using them a long time, but cultural alignment yeah. Seems to be pretty spot on. >>I, I would agree. Um, you know, both companies have a customer first mentality, uh, you know, we, we succeed if the customer succeeds and we see that going back and forth in that partnership. So Dell is successful when Salesforce is successful and vice versa. So, um, when we've it's and it goes beyond just the initial, you know, the initial purchase of, of hardware or software, you know, how you operate it, how you manage it, um, how you continue to develop together. You know, our, you know, we work closely with the Dell engineering teams and we've, we've worked closely in development of the new, new PowerMax lines to where it's actually able to help us build our, our business. And, and again, you know, continue to help Dell in the process. So you've >>Got visibility on the new, a lot of these new features you're playing around with them. What I, I, I obviously started with security cuz that's on top of everybody's mind, but what are the things are important to you as a customer? And how do these features the new features kind of map into that? Maybe you could talk about your experience with the, I think you're in beta, maybe with these features. Maybe you could talk about that. >>Yeah. Um, probably the, the biggest thing that we're seeing right now, other than OB the obvious enhancements in hardware, which, which we love, uh, you know, better performance, better scalability, better, and a better density. Um, but also the, some of the software functionality that Dells starting to roll out, you know, we've, we've, we've uh, implemented cloud IQ for all of our PowerMax systems and it's the same thing. We continue to, um, find features that we would like. And we've actually, you know, worked closely with the cloud IQ team. And within a matter of weeks or months, those features are popping up in cloud IQ that we can then continue to, to develop and, and use. >>Yeah. I think trust goes both ways in our partnership, right? So, you know, Salesforce can trust Dell to deliver the, you know, the products they need to deliver their business outcomes, but we also have a relationship to where we can trust that Salesforce is gonna really help us develop the next generation product that's gonna, you know, really deliver the most value. Yeah. >>Can you share some business outcomes that you've achieved so far leveraging power max and how it's really enabled, maybe it's your organization's productivity perspective, but what are some of those outcomes that you've achieved so far? >>Um, there there's so many to, to, to choose from, but I would say the, probably the biggest thing that we've seen is a as we roll out new infrastructure, we have various generations that we deploy. Um, when we went to the new PowerMax, um, initially we were concerned about whether our storage infrastructure could keep up with the new compute, uh, systems that we were rolling out. And when we went through and began testing it, we came to realize that the, the performance improvements alone, that we were seeing were able to keep up with the compute demand, making that transition from the older VMAX platforms to the PMAX practically seamless and able to just deploy the new SKUs as, as they came out. >>Talk about the portfolio that you apply to PowerMax. I mean, it's the highest of the highest end mission critical the toughest workloads in the planet. Salesforce has made a lot of acquisitions. Yeah. Um, do you throw everything at PowerMax? Are you, are you selective? What's your strategy there? So >>It's, it's selective. In other words that there's no square peg that meets every need, um, you know, acquisitions take some time to, to ingest, um, you know, some run into cloud, some run in first, in, in first party. Um, but so we, we try to take a very, very intentional approach to where we deploy that technology. >>So 10 years ago, someone in your position, or maybe someone who works for you was probably do spent a lot of time managing lawns and tuning performance. And how has that changed? >>We don't do that. <laugh> we? >>We can, right. So what do you do with right. Talk, talk more double click on that. So how talk about how that transition occurred from really non-productive activities, managing storage boxes. Yeah. And, and where you are today, what are you doing with those resources? >>It, it, it all comes outta automation. Like, you know, the, you know, hardware is hardware to a point, um, but you reach a point where the, the manageability scale just goes exponential and, and we're way, well past that. And the only way we've been able to meet that, meet that need is to, to automate and really develop our operations, to be able to not just manage at a lung level or even at the system level, but manage at the data center level at the geographical, you know, location level and then being able to, to manage from there. >>Okay. Really stupid question. But I'm gonna ask it cause I wanna hear your answer. True. Why can't you just take a software defined storage platform and just run everything on that? Why do you need all these different platforms and why do you gotta spend all this money on PowerMax? Why, why can't you just do >>That? That's the million dollar question. Uh, I, I ask that all the time. <laugh>, um, I think software defined is it's on its way. Um, it's come a long way just in the last decade. Yeah. Um, but in terms of supporting what I consider mission critical, large scale, uh, applications, it's, it's not, it's just simply not on par just yet with what we do with PowerMax, for example. >>And that's exactly how we position it in our portfolio. Right? So PowerMax runs on 95% of the fortune 100 companies, top 20 healthcare companies, top 10 financial services companies in the world. So it's really mission critical high end has all of the enterprise level features and capabilities to really have that availability. That's so important to a lot of companies like Salesforce and, and Pete's right, you know, software define is on its way and it provides a lot of agility there. But at the end of the day for mission critical storage, it's all about PowerMax. >>I wonder if we're ever gonna get to, I mean, you, you, you, it was interesting answer cuz you kind of, I inferred from your that you're hopeful and even optimistic that someday will get to parody. But I wonder because you can't be just close enough. It's almost, you have to be. >>I think, I think the key answer to that is it's it's the software flying gets you halfway there. The other side of the coin is the application ecosystem has to change to be able to solve that other, other side of it. Cuz if you simply simply take an application that runs on a PowerMax and try to run it, just forklift it over to a software defined. You're not gonna have very much luck. >>Recovery has to be moved up to stack >>Operations recovery, the whole, whole whole works. >>Jenny, can you comment on how customers like Salesforce? Like what's your process for involving them in testing in roadmap and in that direction, strategic direction that you guys are going? Great >>Question. Sure. Yeah. So, you know, customer feedback is huge. You've heard it. I'm sure this is not new right product development and engineering. We love to hear from our customers. And there's multiple ways you heard about beta testing, which we're really fortunate that Salesforce can help us provide that feedback for our new releases. But we have user groups, we have forums. We, we hear directly from our sales teams, our, you know, our customers, aren't shy, they're willing to give us their feedback. And at the end of the day, we take that feedback and make sure that we're prioritizing the right things in our product management and engineering teams so that we're delivering the things that matter. Most first, >>We've heard a lot of that this week. So I would agree guys, thank you so much for joining Dave and me talking about Salesforce. What you doing with PowerMax? All the stuff that you announced yesterday, alone. Hopefully you get to go home and get a little bit of rest. >>Yes. >>I'm sure that there's, there's never a dull moment. Never. Can't wait guys. Great to have you. >>Thank you. You guys, >>For our guests on Dave Volante, I'm Lisa Martin and you're watching the queue. We are live day three of our coverage of Dell technologies world 2022, Dave and I will be right back with our final guest of the show.

(upbeat music) >> Hi, Lisa Martin here with theCUBE. You're watching our coverage of Dell Technologies World, the Digital Virtual Experience. I've got two guests with me here today. We're going to be talking about the University of Pisa and how it is leaning into all flash deal that is powered by Dell Technologies. One of our alumni is back, Maurizio Davini, the CTO of the University of Pisa. Maurizio, welcome back to theCUBE. >> Thank you. You're always welcome. >> Very excited to talk to you today. Kaushik Ghosh is here as well, The Director of Product Management at Dell Technologies. Kaushik, welcome to theCUBE. >> Thank you. >> So here we are at this virtual event again. Maurizio, you were last on theCUBE at VM world a few months ago, the virtual experience as well. But talk to our audience a little bit, before we dig into the technology and some of these demanding workloads that the University is utilizing, talk to me a little bit about your role as CTO and about the University. >> So my role as CTO at University of Pisa is regarding the data center operations and scientific computing support. It is the main occupation that I have. Then I support also, the technological choices That the University of Pisa is doing during the latest two or three years. >> Talk to me about something, so this is in terms of students, we're talking about 50,000 or so students, 3000 faculty and the campus is distributed around the town of Pisa. Is that correct, Maurizio? >> The University of Pisa is sort of a town campus in the sense that we have 20 departments that are located inside the medieval town, but due to the choices that University of Pisa has done in the last '90s, we are owner of a private fiber network connecting all our departments and all our (indistinct). And so we can use the town as a sort of white board to design new services, new kind of support for teaching and so on. >> So you've really modernized the data infrastructure for the University that was founded in the middle ages. Talk to me now about some of the workloads, Maurizio, that are generating massive amounts of data and then we'll get into what you're doing with Dell Technologies. >> Oh, so the University of Pisa has a quite old historian HPC, traditional HPC. So we are supporting the traditional workloads from CAE or engineering or chemistry or oil and gas simulations. Of course, during the pandemic year, last year especially, we have new kind of workload scan, some related to the fast movement of the HPC workload from let's say, traditional HPC to AI and machine learning. And also, they request to support a lot of remote activities coming from distance learning to remotize laboratories or stations or whatever, most elder in presence in the past. And so the impact either on the infrastructure or, and especially on the storage part, was significant. >> So you talked about utilizing the high performance computing environments for a while and for scientific computing and things, I saw a case study that you guys have done with Dell, but then during the pandemic, the challenge and the use case of remote learning brought additional challenges to your environment. From that perspective, how were you able to transfer your curriculum to online and enable the scientists, the physicists, the oil and gas folks doing research to still access that data at the speed that they needed to? >> You know, for what you got distance learning, of course, we were based on cloud services that were not provided internally by us. So we based on Microsoft services, on Google services and so on. But what regards internal support, scientific computing was completely remotized, either on support or experience, because how can I bring some examples? For example, laboratory activities were remotized. The access to the laboratories was (indistinct) remote as much as possible. We designed a special network to connect all the laboratories and to give the researcher the possibility of accessing the data on this special network. So a sort of a collector of data inside our university network. You can imagine that... Utilization, for example, was a key factor for us because utilization was, for us, a flexible way to deliver new services in an easy way, especially, if you have to administer systems for remote. So as I told you before about the network as a white board, also, the computer infrastructure was (indistinct) utilization treated as a sort of (indistinct). We were designing new services, either for interactive services, or especially for scientific computing. For example, we have an experience with utilization of HPC workload, storage and so on. >> Talk to me about the storage impact because as we know, we talk about these very demanding unstructured workloads, AI, machine learning, and those are difficult for most storage systems to handle. Maurizio, talk to us about why you leaned into all flash with Dell Technologies and talk to us a little bit about the technologies that you've implemented. >> So if I have to think about our storage infrastructure before the pandemic, I have to think about Isilon, because our HPC workloads was mainly based off Isilon as a storage infrastructure. Together, with some final defense system, as you can imagine, we were deploying in our homes. During the pandemic, but especially with the explosion of the AI, the blueprint of the storage requests changed a lot because what we had until then, and in our case, was an hybrid Isilon solution. Didn't fit so well for HB, for AI (indistinct) and this is why we started the migration. It was not really migration, but the sort of integration of the Power Scale or flash machine inside our environment, because then the Power Scale or flash, and especially, I hope in the future, the MVME support is a key factor for the storage, storage support. We already have experienced some of the MVME possibilities on the Power Max that we have here that we use (indistinct) and part for VDI support, but flash is the minimum and MVME is what we need to support in the right way the AI workloads. >> Lisa: Kaushik, talk to me about what Dell Technologies has seen. The optic the demand for this. As Maurizio said, they were using Isilon before, adding in Power Scale. What are some of the changing demands that Dell technologies has seen and how does technologies like Power Scale and the F900 facilitate these organizations being able to rapidly change their environment so that they can utilize and extract the value from data? >> Yeah, no, absolutely. Artificial intelligence is an area that continues to amaze me and personally, I think the potential here is immense. As Maurizio said, right? The data sets with artificial intelligence have grown significantly, and not only the data has become larger, the models, the AI models that are used have become more complex. For example, one of the studies suggests that for a modeling of natural language processing, one of the fields in AI, the number of parameters used could exceed like a trillion in a few years, right? So almost the size of a human brain. So not only that means that there's a lot of data to be processed, but the process stored ingested, but probably has to be done in the same amount of time as before or perhaps even a smaller amount of time, right? So larger data, same time, or perhaps even a smaller amount of time. So, absolutely, I agree. For these types of workloads, you need a storage that gives you that high-performance access, but also being able to store that data economically. >> Lisa: And Kaushik, how does Dell technologies deliver that? The ability to scale the economics. What's unique and differentiated about Power Scale? >> So Power Scale is our all flash system. It uses some of the same capabilities that Isilon products used to offer. The 1 FS file system capabilities. Some of the same capabilities that (indistinct) has used and loved in the past. So some of those same capabilities are brought forward now. on this Power Scale platform. There are some changes, like for example, our new Power Scale platform supports NVDR GPU direct, right? So for artificial intelligence workloads, you do need these GPU capable machines and Power Scale supports those high-performance GPU direct machines through the different technologies that we offer, and the Power Scale F 900, which we are going to launch very soon is our best highest performance all flash and the most economical all flash to date. So it not only is our fastest, but also offers the most economical way of storing the data. So ideal for these type of high-performance workloads, like AIML, deep learning and so on. >> Excellent. Maurizio, talk to me about some of the results that the University is achieving so far. I did read a three X improvement in IO performance. You were able to get nearly a hundred percent of the curriculum online pretty quickly, but talk to me about some of the other impacts that Dell technologies is helping the University to achieve. >> Oh, we are an old Dell customer and if you give a look what we have inside our data centers, we typically joking. We define as a sort of Dell technologies supermarket in the sense that the great part of our servers storage environment comes from Dell technology. Several generations of Power Edge servers, Power Max, Isilon, Power Scale, Power Sore. So we are using a lot of Dell technologies here, and of course, in the past, our traditional workloads were well supported by Dell technologies. And Dell technologies is driving us versus what we call the next generation workloads, because they are accompanying us in the transition versus the next generation computing, but to hope to adhere and (indistinct) to our researchers are looking for, because if I had to give a look to what we are doing mostly here, healthcare workloads, deep learning, data analysis, image analysis, same major extraction. Everything have to be supported, especially from the next generation servers, typically to keep with GPUs. This is why GPU direct is so important for us, but also, supported on the networking side, because the speed of the storage must be tied to the next generation networking. Low latency, high performance, because at the end of the day, you have to bring the data to the storage room, and typically, you do it by importing it. So they're one of the low latency, high performance interconnections. Zones is also a side effect of this new (indistinct). And of course, Dell Technologies is with us in this transition. >> I loved how you described your data centers as a Dell Technologies supermarket. Maybe a different way of talking about a center of excellence. Kaushik, I want to ask you about... I know that the University of Pisa is a SCOE for Dell. Talk to me about, in the last couple of minutes we have here, what that entails and how Dell helps customers become a center of excellence. >> Yeah. So Dell, like Maurizio has talked about, has a lot of the Dell products today. And in fact, he mentioned about the powered servers, the Power Scale F 900 is actually based on a powered server. So you can see. So a lot of these technologies are sort of interlinked with each other. They talk to each other, they work together and that sort of helps customers manage their entire ecosystem life cycle, data life cycle together versus as piece spots, because we have solutions that solve all aspects of our customer, like Maurizio's needs, right? So, yeah, I'm glad Maurizio is leveraging Dell and I'm happy we are able to help Maurizio solve all his use cases and when. >> Lisa: Excellent. Maurizio, last question, are you going to be using AI machine learning powered by Dell to determine if the tower of Pisa is going to continue to lean or if it's going to stay where it is? >> The leaning tower is an engineering miracle. Some years ago, an incredible engineering worker was able to fix the leaning for a while, and let's hope that the tower of Pisa stay there because it's one of our beauty that you can come to visit. >> And that's one part of Italy I haven't been to. So post pandemic, I got to add that to my travel plans. Maurizio and Kaushik, it's been a pleasure talking to you about how Dell is partnering with the University of Pisa to really help you power AI machine learning workloads to facilitate many use cases. We are looking forward to hearing what's next. Thanks for joining me this morning. >> Kaushik: Thank you. >> Maurizio: Thank you. For my guests, I'm Lisa Martin. You're watching theCUBE's coverage of Dell technologies world, the digital event experience. (upbeat music)

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital Experience Brought to You by Dell Technologies Everyone welcome back to the cubes Coverage of Dell Technologies World Digital Experience I'm John for your host of the Cube Cube. Virtual. We're not in person this year were remote We're doing The interviews were not face to face. So thanks for watching two great guests to talk about the Dell Technology Storage and data protection for the VM Ware environments got Caitlin Gordon, vice President, product management, Dale Technologies and Leak as well. Vice president of Cloud Platform Business Unit, also known as CPB. You for VM where Lee and Cable in Great to see you both. Thanks for coming on. >>Thanks for having me >>s So what? What a crazy year. We're not in person. Usually the the events Awesome. VM world recently went on and then you guys have the same situation role online now and it's >>really kind >>of highlighted the customer environments of cloud needed. But I've been saying this on all my reports and all the Cube interviews that the executives who are in charge and now saying, Look at our modern APS have to be cloud native because the obvious benefits are there and container ization has become mainstream. But yet I d c still forecast about 15% of enterprises are still fully containing rise, with a huge amount of growth coming around the corner. So you're seeing this mature market where containers are validated, they're being put into production. People are now moving hard core with containers. And you have the kubernetes. I gotta ask you, Li, I'm Caitlin. What does this mean for the customers? Are they getting harder pressure points to do things faster? What does it all mean for the customer? >>Yeah, I'll start. Only you can add to it. I mean, I think what we see is the trends that were already happening of now. Accelerated and modern APs were kind of the top of the priority list, but now it has is really expedited. But at the same time, traditional applications haven't gone anywhere. So there's this dichotomy that a lot of I t is dealing with of head Oh, accelerate those modern APs while also streamlining and simplifying my environment for my traditional laps. And not only do I need to the right infrastructure to have that for production workloads, modern, traditional, but also form a data protection standpoint. How to ensure that those are all secure and do all of that in a way that simplifies life for whether it's the data protection admin, the BM admin or even the developer right, all of the different folks involved and needing to make all of their lives simpler has just really exacerbated a challenge and really given us a lot of opportunity to try to solve that for customers together. >>Lee, What's your take on the landscape out there? >>Yeah, I'd emphasized that speed really matters today, right? That we're really looking at. How do you go and deploy new applications faster, right? New ways to get engaged with customers. I mean, it's not happening physically anymore. So how is it happening while it's happening largely through applications? And so as you now basically develop new applications more quickly, containers are a way to speed the pace of applications, and the theme that you know we continue to drive home is that that means infrastructure has to respond more quickly, and it means that for the teams that are managing infrastructure, it really helps if you have a consistent model where you can get mawr done with the same teams and leverage all the experience you have, as well as the security and infrastructure resiliency model that we're bringing together to our customers. >>This brings up the real question, and if this comes up, kind of you see more of the executive level like we need to have a modern application direction. They'll go. Everyone goes, Yeah, of course. Thumbs up. Then they go Try to make that a reality because even though Dev ops and Infrastructures Code is still the viable path, it's hard. It's like Caitlin, we're talking about EJ to core Data center hybrid the multi cloud. There's a lot going on under the hood there. So you guys are doing a lot of stuff together. VM Ware and Dell Technologies. What's the solution for customers? They gotta move faster. As lead pointed out, Caitlin, how are you guys working together to make that infrastructure more modern, faster, programmable and reliable, >>and make it simpler for the customers right? I think it really comes down to one of the most powerful things about the partnership is that from the dull technology standpoint, we have really a plethora of different solutions to support your VM or environment. Whether it's a three tier architecture with Power Edge power store or leveraging the X rail. Or very commonly, it's gonna be both of those. You have the right infrastructure to support the production workloads and have a consistent operating model between them leveraging devils and primary storage side and all the integrations we have with the ex rail. And then we have with power, protect data manager Great integrations in some recent enhancements that make that even better and are now able to protect Tan Xue, protect the VCF management domain and not only have the storage, but also the protection for that environment. But do it in a way that supports what the V A madman needs and also gives that consistent protection, consistent storage, consistent operating model for the rest of I T. And at the same time you're enabling the developers to move faster. >>Lee, You guys have been doing a lot of joint development, and we've been covering a lot of the news VM world. Ah, lot of joint engineering, a lot of joint integrations. You guys have been collaborating with Dell Technologies for a long time. Also, the relationship. Where is that Today? Can you expand on that a little bit and take a minute to explain the joint >>collaboration? I'll start with the fact that you know, good marketing is really easy when you have great engineering. And so the work that we're doing together, like between our companies. Now we have a lot to talk about, right? E mean the work scaling mentioned right around Devil's integration, for example, on power Max right on da npower store, right? I mean, you start looking at the integration work that we're doing together. It means that customers are getting the benefits of the joint integration work and testing right that comes and so you're guaranteed out of the box toe work. Also, you know, don't forget that contain owners and all of the things we're doing around containers. It's basically designed thio accommodate the fact that containers air spun up more quickly or destroyed more quickly, their shared across the hybrid cloud more frequently and without an inherent security model and built in data protection. It's really hard to go and see how you can deploy these with the enterprise resilience that's demanded at enterprise scale. And so that's what we're doing together, right? And, you know, we build great software, Uh, but without great hardware partnerships, it's one hand clapping, right. It's about getting our teams together, right? That really makes it sing at the customer level. >>You know, I think that's a really example of the business. Performance results have come in Vienna, where you guys were doing a great job. Go way back to the years ago when Pat and Raghu we're talking with from Amazon and all. Since then, it's been joint development, join integrations, and that's a great business model for you. And so, Caitlyn, I wanna get back to you. Because at VMRO we covered Project Monterey, the new initiative for the anywhere but a year before they had Project Pacific that came toe life with product results. Tan Xue specifically, you guys have the power protect data manager that we talked about in the summer, but now for Tan Xue supported and Tan Xue environments that super relevant, can you share any updates on your end on the power protect Data Manager and Tan Xue? >>Yeah, I li I couldn't agree more that great engineering mix our jobs a lot more fun and a whole lot easier. So we've been really lucky. And the partnership we've had has really never been stronger. So yeah, but the most recent release of power protect Data Manager introduces the support for that tan xue protection. It also introduces really important things like storage, storage based policy management. So in in biosphere, when you set up a storage policy, you have data protection as part of that and you have the integration with power protect data Manager. So you're able to automatically protect new VM that are created by that storage policy of being applied. >>But >>at the same time, it's also being tracked in power. Protect Data Manager. So you have that consistency across enabling your vitamins and enabling your data protection your i t. Team. To keep track of that, we also have ah tech preview that we did at VM World about how we're working as from Dell technology standpoint to innovate around. How do you protect some of these VMS that are so large and so mission critical that you need to be able to protect them in a new and innovative way that doesn't disrupt the business. And we did a tech preview of that, and it's something you'll hear more about from us, too. But it's PM traditionally would be in this category of unprotected ble because of the impact it could have on the environment and how we're really looking to do that in a more efficient and intelligent way. So we can actually protect those be EMS. And there's there's really a whole lot more. When you talk about objects, scale and everything else that we've done, it's really exciting. And you don't think Lee and I have ever talked as much as we do now. Ah, and it's been a lot of a lot of fun. >>It's been great following both of you guys on the keep interviews over the years. The success in the vision We had early conversations about what the plans where it's kind of all playing out. So I want to congratulate both of you of VM Ware Adele Technology. So good job going forward. The collaboration. I want to get to that in a second, you'll into it. But Caitlin Lee, I want to get your thoughts because one of the big themes this year besides covert and all the issues that that's highlighting. But in the cloud world, automation has been the number one conversation we've been hearing, and with that you got machine learning all the tech around that as you abstract away. The complexity of the infrastructure to make the modern APS automation has been great. The business cross connect is everything is a service we're seeing. This is the big wave coming. Could you guys share your vision on how all this stuff you mentioned V balls and all objects scale all these things? There's a >>lot of >>plumbing underneath and a lot of tooling, a lot of part piece parts. If that gets programmable, >>automation >>kicks in, which then enables everything is the service because you guys both share your vision of what that means in terms of what's going to change and what would it impact the customer? >>Yeah, and it's very relevant for this week, right? Dell Technologies world. That's a big part of what we've announced this week in our commitment to really bringing our portfolio as a service, and it's really interesting, especially for folks like Lee and I, who have been doing kind of mawr product marking and talking about speeds and feeds and thinking about how you make the product life simpler. And how do you automate that? Have the intelligence built in things like Biaro have been such an important part of that, especially with power store coming to market. But if you think about where that leads us, actually changes everything, which is when you have everything as a service and we're really delivering outcomes to our customers and no longer products. That automation is actually just a important and maybe even more important. But it's not the end user that cares about it directly is actually us, because as Dell Technologies, we become the ones managing that infrastructure, owning that infrastructure and the more automation we can bring in, the more intelligence we can build them for ourselves. The more insights we can give to our customers, the better that service can become. And it's really a flip from how we've always been thinking about and really rolling out automation. It's not actually about enabling our end users to do anything. It's actually about enabling them to not worry about any of it, but enable our own organization to support their outcomes better. So it really changes everything. >>Lee, what's your thoughts on this? Everything you've got, V Sphere V Center. You've got all the storage you got all the back up. All this stuff has to be automated. Makes sense. But as a service, how does that impact your world? >>You know, it really does. When you think about the VMRO Cloud Foundation, right, which is the integration of all of our V sphere with Visa. And with these, you know, our NSX products that will be realized. Management suite. Tom Zoo now, right, All of this pulled together. One of things that's interesting is when you go to the public cloud, we have some experience now where we always deliver that full stack together. And what that does is it frees up customers. Thio, go on, focus on the applications, I think and stop looking down the infrastructure. Start looking up at the APS. And so we're offering and bringing that same level of experience to the on premises data centers. And now bridging that across the hybrid cloud that all of a sudden gives you this sense that Hey, I'm future ready. No, matter where I am today. If I'm thinking about the hybrid cloud, I could go on move there, right. And with our partnership with Dell Technologies, there's such a great opportunity to bridge that uniquely, by the way across all of my on premises infrastructure, including common policy based management, back into storage through RV Valls efforts, right and then back in through objects scale right into objects based, uh, applications and through our DP efforts to data protection efforts, then back into, like, date full data protection. And so what you get now is we're helping customers realize that I got this. I could take new Cooper navies orchestrated applications and I could make them work and do it with the same operational model that I have today. Start spending more time on the applications, less time, basically configuring and managing underlying infrastructure. >>Caitlin you mentioned that earlier at the top of the segment, ease of use, making it easier, simpler, great stuff on the on on the future. Lee, I gotta ask you about Project Monterey. We did a lot of coverage on VM World on silicon angle in the Cube. I love how this comes out. It's always, You know, the brain trust that VM Ware lays out the future, they fill it in throughout the year, expect to see some meat on the bone there. But what is that gonna do from for new capabilities and how with Dell Technologies? Because, um, it's end to end, right this Michael Dell and I talked, I think, two years ago, a Dell Tech world. And then last year, he hit the point home hard and to end with Dell Technologies. It kind of feels like it's gonna be a good fit. Could you share how that Monterey project fits in with Dell Technologies? >>Yeah. We're so pleased to be showing this together with Dell Technologies at the VM World to showcase this new idea that you could basically go on, start offloading CPUs and using smart knicks as a way to basically now provide, um or let's call it a, You know, a architecture that allows you to, uh, be responsive to new application needs. So let me talk a little bit about that. So when we opened up Tansu, right, we got this complete inflow pouring of new container base kubernetes orchestrated APS. So what? We found was, Hey, they're driving a lot of CPU needs their driving a lot of scale out security needs for things like distributed firewalls. And so we started looking at this, and what's clear is we need to basically use the CPU very judiciously, So it's basically reserved for the APS. And so what we're doing now is we're basically saying there's an opportunity for us to go in, offload the CPU for things that look more like infrastructure, including S X, I and other things. And at the same time, then we could go and work together with Dell Technologies to be the deployment vehicle. And so, just like Project Pacific, which was going broad, if you will, this project moderate, which is going deep like the canyon, John not far from here, um is, you know, a source of all new discovery right where we'll be working together and over time, just like the Project Pacific name faded to black and became product Tan Xue vcf with Tom juvie sphere. With Hangzhou, we'll see that Project Monterey will evolve into new products coming together with Dell Technologies. >>Caitlin, can you elaborate on Take a min, explain the product how this renders into products because I can also imagine just the benefits just from a security standpoint. Efficiency. If the platform, um, there's a range of things, could you take a minute to >>explain the >>impact on products? >>Yeah, I think you'll hear a lot more about it, but we're obviously excited to be partners on this is Well, and I think it's It's just another example of the more intelligent the infrastructure can become than the rest of the entire I T organization can run more efficiently and that that can come in the form of the A. I built into power, Max, that can come in the form of the evils that we have both in Power Max and Power Store that can come in the form of even just the fact that we have now built a fully containerized S three compatible objects or platform called objects scale which we have no in early access. Um, that can run on the V sand data persistence platform, and it just gives you the ability to leverage this all of the right technology. And we can continue to really partner on that. I think Project Monterey really opens up even more opportunities to do that, and you'll certainly hear more from us on that in the future. >>I >>mean, you got compression, you got encryption. A lot of benefits across the board. Great to have you guys both on and your graduation. The great event. Final question for both of you, talk about this has been a crazy year. We're not face to face, so everything will be online. What should customers and partners and people watching know about the relationship between VM Ware and Dell Technologies this year? What's the big message to take away? What should people walk away with and and think about? >>I think it's It's never been stronger than ever, uh, than it's been than it is right now. We have never had >>more >>breath and more depth of integration. I think that the partnership on the engineering level, on the product management level on the marketing level, we have really never been in a better place. And you know what? What? My team is really enjoyed with VM world season and you're coming up on Deltek. World season is we've really enjoyed the fact that we've had so much richness >>of >>that integration to talk >>about, and >>we also know there's even more coming. So I, you know, from from my standpoint, if we really feel it and probably the best and most rewarding time we hear about that, is when we bring new things into market, we hear that back. And when Power Store came into the market and over the past few right kind of first months in market, one of the most resounding feedback that has come out as one of the most differentiated parts is that it? It's so incredibly integrated with VM ware. But we've even gotten questions from analysts asking, you know, did you purposely make it feel like you are really working similarly to a B M or environment? And you know what? That just shows how closely we have been working as organizations is that it comes a very seamless experience for our customers. >>Lee Final Word. >>What >>should people walk away with this year on the relationship between Be and we're in Dell Technologies? >>Well, I think the best partnerships right are ones that are customer driven. And what you're finding here is customers. They're actually encouraging us, right? We're doing a lot of three way meetings now, right where customers like, Hey, tell me how you're going to go involved this. How do I How do I basically modernized right and preserve my existing investment, perhaps Or, you know, update here, Or how do I grow like customers have really complex individual situations. And what you confined right is that we're helping jointly not, you know, just simply with the engineering side, which is awesome, but also with the idea that we're helping customers go on deploy responsibly in a time where it's very difficult to plan. And so if you come to us, we can help you jointly plan for the future in uncertain times and make sure that you're gonna be successful. And that's just a great feeling when you're a customer looking at, How do you deploy going forward in this? You know, with the amount of pace of change that we've got, >>I want to congratulate. Both of you have been following you guys. Success has been proven out on the business results and also the products and the enablement that you guys are providing customers been great. Thanks for coming on. Great to see both of you have a great event. Thanks for. Come on. >>Thank you. It's a pleasure. >>Okay, I'm John for your here with the Cube. Covering Del Technology Worlds Digital experience 2020 The Cube Virtual. >>Thanks for watching.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum, World 2019 brought to you by VM Wear and its ecosystem partners. >> Welcome back. We're here! Mosconi North for VM World 2019 10th Year of the Cube covering VM World. I'm stupid and my co host is John Troyer. And welcome to the program to guest from Del Technologies. Sitting to my right is Tender, my Mondal, who's the director of storage solutions and sitting to his right is David when the senior director of server, product planning and management also with Dell. Gentlemen, thanks so much for joining us. All right, so we've got server and storage and talk about something that we've been talking about for a while on the server side been delivered for a bit and on the storage side is now rolling out. So everybody's favorite topic. Nonviolent till memory express or envy me as it rolls off the tongue storage class memory, or SCM and lots of other things, you know, down there, really helping a big, transformational wave that, you know, we really changes how our applications interact with the infrastructure channel, you know, bring us up to date on the latest. >> Sure on, let's start where you ended. We're seeing explosion off applications, right? And in fact, in mornings, keynote. Bad girl singer had a stocky speaks. There are 352 million enterprise applications today. On it will be 792 million in three years. Now, as the applications are growing exponentially, we cannot keep growing the infrastructure at that rate, So N v m e is the way we can consolidate it. Ah, lot off the infrastructure. If we can think about in tow and envy, Emmy starting from the server in fear me off our fabric through the stories area down, toe the back end with envy Emmy necessities. This actually can put together a great platform where you can consulate it. Ah, lot off the applications and delivering the high performance low latency that will need while meeting video surfaced level objectives so we can go over a little bit off the details, but I think it all starts from envy me over fabric coming from the server to the story, Ari. So probably like that's the fourth step we need to consider >> David. Do You know, I love this discussion when we get to talk at the application later because, you know, Flash changed the market a lot. You know, it's like, you know, much better energy, and it's much faster, Anything. But you know, this inflection point that we're talking about for application modernization, you know, envy me is one of those enablers there and something they know your team's been working on >> for a while. Yeah, actually, on the power each side we've been, You know, we've been embracing the benefits of enemy for quite some so many years now, right? We start out by introducing enemy in our 12 generations servers, you know, frontloaded hot, serviceable drives. And then, of course, we branch out from there on in today, you know, Ah, a lot of the servers from a Polish family all support enemy devices. So the benefit there is really giving customer choices in terms of what kind of storage kind of cheering they wanted, you know, for the applications needs. Right now, one of things that's great about, you know, enemy over fabric is it's more than just a flash storage itself. It's about enabling the standards, you know, across the host across the data fire Break down to the storage really to deliver on the overall performance that you know the applications of needs and buy, you know, improving I ops and lower late, Easy overall, from a server perspective, this just means that we're releasing more CPU cycles back into the application so that they can run different types of workloads. And for us, this is this is a great story from power. Just was from Power Macs and coming together to enable this Emmy, Emmy or fabric. >> You know, I'm I'm I'm kind of slow about some of these things, but if you kind of squint at the history and, you know, we went from the PC revolution and then we had, you know, we had Sands and raise right and we had we had centralized toward shared storage last couple of years, a lot of interest and stale right hyper converged. And you had a You had a lot of pizza boxes with the storage right there. It's I mean, I now think right and I'm following the threat, I think which is now that where we now can have ah, Iraq with again a fabric and and again, now we can We can focus on our envy me storage over our envy me over fabric driven, solid state storage somewhere below my servers that are that are doing handling compute somewhere else. Is that that the future we're headed towards now >> Yes. I mean, everything has its place. But to give you the perspective, right? It's not just, I mean coming down to the storage area, but how This is enough bling, the future storage as well. And the storage class memory is the perfect example. And as Defeat said, let's take power, Max, as an example, right. Eso in power Max, you can It is like entrant, envy me ready like you get envy emi over Fabrica de front end But then we have n v m E s s trees in the back end. The thing is now it is also the N v m e is enabling technologies like stories class memory which is bringing in very high performance, very less latency Latency is going down in the order off like tents off microseconds. Now this is as close as you can get. Tow the like Dedham with persistent story. However, you need a balance. This is like order of magnitude are costlier. Now you got bar Max. What we're doing in terms of first, it's envy me. Done right? What do you mean by that? You have, like, Marty controller architectures that can actually do this level of parallel processing and our concurrency. And then we have bought, like, ECM for storage, class, memory and envy, Emmy essences. And we're doing intelligent tearing best on the built in mission learning engine that we have. And it is looking at 40 million data sets. Really time to decide. Like which sort of walk lords should go on this same drives which should go on and the M. E s estates. And on top of it, you add quality of service. So this platform gives you are service level objectives. You can choose from diamond, platinum, gold, silver or bronze, and you can consulate it. Ah, lot off those 352 million different types of applications on this area guaranteeing you are going to meet all off your SL s, no matter what type of applications they were consolidated into. >> Okay, I'm wonder if you could boast. You know bring us into what this means for VM wear customers and break it into two pieces. One is kind of a traditional virtualized shop. And secondly, you know, spend a lot of time in the keynote this morning talking about the cloud native containerized, you know, type of environment. Will there be any difference from from both of your world? >> Yeah, absolutely. I'm glad you brought that up because, you know, from from our perspective, right, what we've seen with the enablement of enemy platforms. You know, John, you brought up a very interesting point, right? It seems like you know, past couple years, we went from moving storage onto the host and now would envy me with fabric. We're actually taking the storage away from the host again. Right? And that's exactly true, because, you know, the first, the first statement you brought up stew. It's about how flash enabled different applications to run better on the host. What? We see that still right? And so what enemy? You know, we see the lower response time enabling our customers Thio run more jobs and more v ems per server. That's one aspect of it. You know, we've seen his benefit a lot of our platform today or using various different applications and solutions, and you talk about the ex rail that's a visa and story for Del. You Talk about Visa and ready notes for customers who want to build it themselves. Right platforms enabled would envy me back playing enemies. Storage allows them to use enemy or SAS sata whatever they want. But the point is, here is that when they're using every me flash, for instance, and I'll talk a little bit about the power climaxed with this all flash, uh, me back plane in a case in the study that we did with V San application running, oh ltp type of workload, we saw the response time with every me over traditional SAS, you know, from our competitors improved by 56% right, which means that from that same particular solution build out, we were able to add 44% more of'em on the platform. Now, at the same time, we increase the overall orders per minute by roughly over 600,000. Oh, pm's for that type of, uh, benchmark over our nearest competitors so that right there is the benefit that we see from my virtual eyes from, Ah, being where perspective >> on. I'll add from the storage perspective in two ways. In fact, in last vehement in a MIA, we demonstrated in tow and envy, EMI over five break up with special build off this fear supporting Envy me over fabric and stories. Class memory with envy Me drives what it gives you a regular like this fear best environment is that you have the ability to move your PM's around like the applications where the highest performance and Latin's is critical. It will be on those special service levels and special like de testers. In fact, that demonstration was like ECM did a store, and in P m E Sense media does so in the same fabric with in Bar Mexican moved things around, whether it's like regular Fibre Channel or CNN and then the other part. I want to add in the morning like we saw the announcement that now communities is built in or will be built in with the years Excite platform, right and you're sexy is bread and butter off all the storage customers that we have now with like when you consider those, uh, those things built in under this fear black from Think about, like how many applications? How many actualized workloads you can run, where that it's on premise or humor. Cloud on AWS. All of those consolidation, as well as like the performance needs while reducing your footprint does the benefit of the V M R R shops. But the PM admits are going to see from the storage site >> again. I'm not following the parts, but what kind of we're not talking about a couple of megabytes here anymore, Right? What size of parts are shipping these days? So >> So, from our perspective, up to 77 gigabyte actually start. Seven terabytes drives are available on the markets today for Envy Me Now, whether customer by those drives, you know, it depends on economic factor. But yeah, it's something that's in this available from Dell >> so on. I'll act to what David said so far in CM drives 750 gig to 1.5. Articulate a C M drives on Dwell ported often drives that will be available in the power Max Acela's 15 terabyte envy EMI assistants. So this is the capacity we're talking about. And again the Latin's is at the application level, like from the storage like you're going to see, like, less than 300 microsecond. That's the power we are bringing in with this technology to the market. >> Give >> us a >> little look forward we talked about, you know, envy me has been shipping for a bit on the servers now, really rolling out on the storage side, I saw there's a lot of started from the space. You know, one recent acquisition got guts and people talking. What? What should we be looking for from both of you over kind of the next 6 to 12 months. >> So over next to a next 6 to 12 months, he will see a lot of innovation in this case from the storage site where wth e order of magnitude. I mean, the one single Ari, I mean, today it supports, say, like, 10 million I offs less than 500 microsecond latency. Ah, I cannot give you the exact details, but within like, a short time, these numbers are going to go up by more than, like, 50%. Latency is goingto get reduced. The troop would will be driving will actually like more than double s o. You see, like a lot of these innovations and kind of like evolution in terms off the drive capacities both from the CME, drives perspective. Envy me, assess these. Those will continue to expand, leading to foster performance. Better consolidation, Uh, for all the workloads. >> Yeah, from our perspective, I mean, you know, data growth is gonna continue. We all know that, And for us, it's like designing systems based on what the customers need, what the applications needs, right. And that's why we have different types of storage available today. So for us, you know, while we're doing a lot of things from a direct attached storage perspective, customers continue to have a need for share storage. EMI over fabric just provides a better know intense story for us, really from a Power edge and Power Macs perspective. But in the future, you asked what we're going to do. Well, we see the need to probably decouple stories, class memory from the host again. And really, what's preventing us from doing today? It's really having the right fabric in place to be able to deliver to that performance level that applications needs. MM evil fabrics, fibre Channel Ethernet ice, scuzzy or I'm sorry, Infinite Band, whatever. These are some of the things that you know we're looking forward to in the future to make that that lead. All >> right, well, it's really been great to see technology that I know the people that build your products have been excited about for many years. But rolling out into the real world deployment for customers that will transform what they're doing. So for John Troyer, I'm still Minuteman back with lots more coverage here from Be enrolled 2019. Thanks for watching the Cube.

>> live from Las Vegas. It's the queue covering Del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Del Technologies, World twenty nineteen here in Las Vegas. I'm Stew Minutemen with my co host, Dave Volonte, talking multi cloud talking about Del Technologies and all the pieces of the environment. And we're gonna drill in some to some of the storage environment. Happy to welcome back to the program. Ah, Sudhir Vossen, Who's the senior vice president and CEO of the storage division of Delhi? Emcee, Sit here. Thanks so much for joining us. >> Thanks. Thanks for having me, Stew. >> All right, So, as I said, day one lot of the vision Digital transformation multi cloud with such an Adele up on stage. Got a little bit about today. Got back into the products, everything, you know, such a broad portfolio, everything from the latter tattooed, you know, business devices through Of course, many updates on the storage world Been digging in with the number your team gives little flavor as Teo, You know what you've been working on? You know, I know. As a CEO, you can't have a favorite family but in the family. But some of the things you and the team were really proud of to unveil >> Absolutely thanks. It's been a big day as well, and I would say a big year for us. So we, uh, we've shown incredible growth in our business in the last four quarters, taking share every four for every one of those four quarters. Just a phenomenal year. A lot of that has to do with just the strength of the portfolio. Have been investing a lot in innovation in the portfolio. So, uh, I think the biggest one today that I'm really proud of is the unity launch. Think it's, uh, it's a long time coming. We've been working on it for quite a while. The the amount of performance that is going to deliver while also delivering incredible storage efficiency data reduction. That's a huge, a huge boost. But what way haven't spent a whole lot of time talking about from a technology point of view as a Ziggy. What's cool about unity? X TV that you may not have heard a lot about is that it actually is using machine >> learning inside. So last year we lost the power Max that had machine learning inside for making all these real time decisions were taking that across the family and unity >> x t uses. Was she learning in order to actually do deliver that data reduction that we just talked about? The five to one data reduction. And what's why that school is Because, you know, we've had products that do data reduction with brute force where they use a lot of memory. You can't do that in a mid range part because that kicks you out of the cost profile. So we use machine learning, tio take advantage of a little amount of memory, but they still not compromise on the data reduction. >> Yeah, actually, I had to cover they should day talking about power, Max. We made a big deal about what was happening internally as well as what does that mean for the customers and the decisions that they don't have to make you know, in our industry, we've talked about intelligence and, you know, automation in storage for decades. So yeah, and then the mid range. What does that mean? What? What will be different from customers for as they roll out thie X t product line. So >> I think it's simplicity. It's just he's a fuse. We talk about zero touch in this case, this this fewer knobs and dials. You actually don't have to do a lot of tuning at all out of the box. It'LL will serve the majority of the use cases and the requirements. You still have the option if you want to go in. If you're sort of the black, no type and you want to do, uh, customize it to your own needs. You could do that. But that sort of this journey we're on is way. Call this the autonomous or self driving story, so a lot of people are talking about it. We're actually doing it across the portfolio, and it's actually coupled with two parts are coupled with another part. There's intelligence in Unity, Eckstine and Power Max. But there's also intelligence and cloud I. Q, which is our global Blake brain in the Cloud way, saw that on stage today as well, where it's doing long term analytics deeper, learning across longer time rises to help you manage the system without really much effort. >> So couple follow ups, if I may, on the on the data reduction front. Sounds like that's a new innovation. You guys develop come from scratch. Yeah. Um, you bringing it across the portfolio, or is it sort of obviously unity extra? Today it is. The technology apply to other potentially >> absolutely does. And in fact, that's Ah, that's something we're doing across the board from last year to this year. You you've seen with become one storage team, and there's a lot of technology views going on now inside the inside the portfolio. Things that we're doing in unstructured, for example, are we're looking at applying it into other parts of the portfolio. Data reduction is obviously one of the key ones. It's it's the first example that people think off, so we're definitely looking at that. But I'LL also say is from a technology point of view, we're changing the way software is built. We're not building it as monolithic within micro code anymore. It's containerized assets that we can embed in different products >> and then, in terms of the autonomous storage piece, you know, go roll back five, ten years ago, cheering, you know you had and you had a lot of knobs to turn and and that was always featured as an advantage because people wanted to play with it. What you're talking about today is a Zen environment that's much more complex and talk about Maur. What autonomous storages is it? Hands off on great >> questions. So we have this, this internal Carter almost of most. Joke, we call it. You know, we're talking my self driving cars. Surely we can build a self driving storage >> system. Why now, Right? It's it's It's kind of a shame that we're not doing that, but I would say it's four steps just like you have four levels of autonomy and self driving cars. If you follow that level five, I think, is the is the ultimate polio zero fully autonomous way. We'LL never get there, but similarly in storage, I break it up into four parts. One is it's got to be application aware you're not dealing with lungs and file systems and raid groups anymore you're dealing with. This is my application. That's how the human or the user interacts with it. That's easy. Relatively easy. Second element >> really took fifty years. Okay, good >> second, second element is is sort of self awareness are actually actually before. That is policy based. So if you're driving a car, you're not telling the car which which route you want to take. You want to say, I want to take the fastest route or I want to take the scenic route. That's it. And the car needs to figure out what that is. So that's policy based. I want to optimize for Leighton. See performance level. Third element is self awareness, which is story. System needs to know where it's operating in its comfort zone is that close to the edge is going to drive off the cliff. Is it gonna exit the lane to use the car analogies, right? He's You know how far away it is from the car ahead. That's also that's the stuff that we're now releasing with Bara Max and what we're doing. Immunity. That's where we using learning to figure out how close to the operating edge system itself. It's once you have that, then you can start optimizing self healing. >> That's a level four, and that self awareness. So you've got you've got decades of data. Were you able to leverage that data? Or is that is that not a cz much you. So you have >> absolutely the case. Okay, that's that's the key differentiator. Actually, thanks for bringing it up because there's a lot of washing going on. Right is everybody says that about you, but the eyes, one thing you can't just deliver develop over way have used all of the decades of dial home data we've been working on with she learning technologies for the last five years. I would say, at least so were those models are being trained with the dial home data and cloud, like you is doing that on a daily basis. Now, >> why now in two thousand nineteen? Severe is that we at the point where this has become reality is a compute power. Is that the amount of data? Just better algorithms. It's Do you >> think you nailed it? Those two things, it's It's first and foremost compute power. But also I think, uh, algorithms they they're they're much more sophisticated now. And they were well understood what algorithms to use for what types of problems. I think there was initial thirty years ago. There was like, uber intelligence. That was a very ambitious goal, I would say, even today, that's not reality. while we're succeeding is we're applying it to very focused problems, just like in the rest of the industry. Were playing through focus problems that we can't solve and then broadening our effort >> had to be clear. This is this is meta data. It's not customer data utilizing obviously across the portfolio. >> No way. We're looking at things like how much CPU it's using. How much memories? Using what? How's the Leighton Sea varying over time, how far it is away, this from its service level. Things like >> you're still just another advantage of being old. Yeah, so you talked >> about that's metadata. But what one of things we talk about is when you talk about digital transformation, it's customers become data driven, right? So wave covered this year, this the tenth year we've been at this show. In the early days it was storage and oh, my gosh, my growth of data and I can't take care of it. Big data was the bit flip of turned that from a challenge to I should be able to turn that into an opportunity city. And the next wave of a I is I should be able to monetize that run my business and the data is one of the most valuable things we have bring us inside. You know how that shift in thinking in data is impacting storage architectures and how you work with customers. >> That's awesome. Great questions. O Data Capital is the big thing around. You've heard that today as well. Wear definitely sort of growing. Going beyond thinking of ourselves as a storage division to a data division. And I'm locking the data capital. I'd say there's several elements wonders building the best storage fore fore data applications, especially I and M L. So I think our unstructured products clearly are leading the charge of this. We've got the machine learning solution with Isil on. It's a perfect fit for that kind of application that's here and now already using a GPU Technologies in conjunction with our scale, our architectures critical. But going beyond we're looking at doesn't make sense for some of these data crunching applications to be closer to the storage layer, you know, thinking meet similar to what hyper converse is done for general computer. Is that a thing that would that would really unlock the data capital? We think that's a lot of potentials. So >> and I'm glad you brought that up because you know, when the storage geeks, you know, talk about envy me, envy me over fabric and storage class memory. Explain how that fits into what you were talking about, and not just the next, you know, major wave of, you know, a tool inside the infrastructure >> train. So I think so. Storage. Envy me. Envy me over fabric was part one off a two part story, as is your You know that that allowed us to get that super Lolita C high speed connection from application to storage with the data. But the data devices themselves were still very flash is great prepared TV, but they're talking single microsecond type of sub microsecond applications that need that kind of leniency. And that's where storage last memory comes in. Right? So we're finally getting to that point where the storage devices are in operating in that ten microsecond range, which will start to really get us to back if we can get those things go located close by unlocks a lot of things. And the beauty of envy me over fabric is that it can give you the sense of being closed by without actually physically being close by. So you could still be disaggregated, and that opens up a whole lot of architectural options >> can fall. Question on storage class memory The skeptics would say. It's just way too expensive and you're not going to get the volume of flash that you get with these. Uh, what do you What do you think? >> That's what they said about Flash dude in there, >> last one in tow. Consumer devices, not you're on this scale. Bring the price down. >> Maybe maybe before iPhones. They said that, but iPhone was the catalyst. Eyes. They're a consumer analog for storage, club consumer >> and long. I think that's fair, but I think there will be volume to drive it down. However, I will say it's a fair point. I think that with actual magic lies and combining superfast, perhaps expensive storage last memory with cheaper flash storage, and so you almost have a hybrid solution again. So the old hybrid becomes you hybrids back in such >> fashion, even with solid state, >> the storage pyramid lives Exactly way. >> Think that's going to be the killer combination? >> All right, so sit here. Can't let you go without. Give us a little bit of a look, for we talked about where we are. Talk about some of the journeys that were there. So it's our tenth year here at the show. Come back for your eleven, you know, How do you foresee the industry maturing and moving forward? >> I think for your eleven, the big things we're going to see is Cloud Two things I would say one is CL Cloud and the other is software to find. I think those are the two that are going to be big news next year. >> We're seeing some sneak previews of that this year with the cloud announcements we made you'LL see a lot more of that next year from from the storage side, both in be part of the Delta Clock Technologies Cloud Platform but also cloud enabling our storage arrays across all the all public clouds. And then the second part is software defined. I think that's really the next way. So, as I said, we are a long journey internally. We've already been on it where were transforming our internal storage assets to be more software centric, and you'LL start to see some of that All right, well, >> sit here. Really appreciate you helping us geek out on, dig into, You know, a lot of the pieces here at Del Technology World twenty nineteen. Thank you. Alright. For David Dante, I'm stew minimum, and this is the end of two days of water wall coverage. We're coming back for one more. And as always, check out the cute dot net for all the videos. Silicon angle dot com For all the articles. Wiki bond dot com For all of the in depth analysis Hit up, Dave myself, John furry in the whole team were available on social media channels and, as always, thank you for watching the cue.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Deal Technologies, World twenty nineteen. I'm stupid and my co host Dave Volante. Two sets, three days wall to wall coverage. Everything going on in Del Technologies really happen? A. Welcome back to the program. Same grow Cotton. Who's the senior vice president of product marketing at Delhi Emcee Sam so much that >> I am psyched to be here. I'm so excited. >> So you know you know, David, I will talk. You know, we come to these shows and back in the M C World days. It was like, Okay, let's walk through this massive portfolio and all the different areas. Last year we talked. There's a lot of simplification going on on DH Boy. This year it felt like, you know, massive infusion of cloud and talked to a lot of your team about how what's really happening now. It's not cloud walking. We're well past that. You know, Emcee and Dell both, you know, road through a lot of that today. But, you know, take us inside the keynote, putting these things together, and it's still quite a massive portfolio. >> It is, it is, and I get the honor of being the kind of the marketing front for the entire Delhi in C portfolio. So whether it's stored server networking, data protection and now hyper convert conversion now cloud our newest member of kind of the family, so to speak, Um, I get the opportunity kind of represent that which the earlier point creates a challenge as well, because it's such a broad portfolio of technology. So any time we get the opportunity to come. Teo Adult Technologies World of'em world rather a big event. We want to make sure we we shined the brightest light on the products that air >> both >> new and innovative, as walls continue to grow at a high rate. >> Alright, So Sam challenge. I wonder if I'm seeing a little bit of trend in there. So year ago, power Max was unveiled. We talk to the data protection team. It's power. Protect the the networking stuff got re branded with power and they've got the shirt with the lift switch power switch on there. So, you know, am I sensing a trend? Here is the When we simplify the portfolio. Power is the brand that lives up there. Are you the father of power? >> I am. To some degree. Yes, it was. It was kind of the genesis of an idea that we built on the original power edge brand which predate predated my arrival here. But we do. Look, we look, we look at the portfolio from a strategic lens and we're looking at the various different solutions we have across all the storage high end, mid range on structured as to the server product lines. Now, we powered up the data protection with power. Protect your point. Power switch is now on. So we turned. That went on, and we will continue to power up the rest of portfolio. So you're definitely on to something. There is a trend here, multiple points on that trend line. And I think you should be excited to know there's a lot more to come there too. >> So what? People talk about large portfolios. There was talk about integration and sort of threads across the architecture that maybe brings them together from a marketing standpoint and messaging standpoint. What are some of those threads that you're weaving through the portfolio, >> right? So one of the unique opportunities we have with such a broad portfolios, we want to make sure we have very strong, hard hitting product messaging. So of course, you've got the typical storage and data protection server messaging that talk about the he customer dynamics and trends that are going on at the individual product level. Now, what's what's newer this year and what you'LL start to see? More of us. We go for it is right now taking that product approach now, going vertical with that, talking about solutions and workloads and applications. So the big opportunity we have. And you saw that with the introduction of Del Technology Cloud as well as the Del Technologies Unified workspace, because we're now telling a broader solution story that includes, frankly, many products within delancy and many products across the broader del technology family that provide more of a business outcome solution, outcome discussion for our customers, complimenting the strong kind of individual piece part discussions which we have >> you and Sam, you know, we've looked at some of those solutions for a number of years, you know, VM wear and pivotal, and the storage products have been put together for a lot. Something I saw more than ever is you know, they're they're baked together. If you know VCF on top of it, the whole SPDC snack, you know, big day. One key note was a lot about the talk of, you know the better. Together as the pieces gives a little bit of insight, as you know how closely you know Del and the other logo's on the banner are working together. >> Yeah, if you think about over the last few years, Better together has been a big focus of ours is, especially as we've come together as one large company. But I would say we lived in the same neighborhood, you know. Now we live in the same house and and it's it's about how do we have the best integration between one product line or one room of the house with our neighboring room of the house for another product line? And you've seen that most recently with VX rail with the V C and technology and the delicacy of a structure. But now you're seeing it even broader than that. Del Technology Cloud is my favorite one to talk about, of course, and that is that bringing together the VM where Cloud Foundation suite of software This amazing set of software combined with this market leading segment leading delicacy infrastructure to provide that end and Turkey on premise Hybrid cloud which now could goto azure or Amazon >> Dave gives a whole another meaning to the noisy neighbor problem like >> All right, I'm gonna ask you So when you were >> living, it's a fun house. It's a very fun house. >> So when you were with Isil on, you had a relationship obviously with GM, where you got the S d. K. And you would do it then because you get acquired by CMC. VM wears sort of a sister company. Um law. Oftentimes the emcee would argue, Well, our integration is better than net APS or whoever else is. And, you know, maybe it was. Maybe it wasn't fine compete. But today there seems to be a conscious effort to really drive integration across the portfolio using VM. Where is the linchpin? I wonder if you could talk about that in terms of the strategy and what it means in terms of product marketing. >> Yeah, so it really depends on the case or work loader solution. Certainly in the cloud, I think, Dave, you're dead. On the VM are Virtual Cloud Foundation suite is the linchpin is the operating hub for our hybrid crowd saggy sitting on top of our infrastructure? So So that is absolutely the case. But if you look at other solutions there, maybe there's another member of this extended family that should be the point, or should be the lead of of kind of charge into a specific work. Hillary's case. We'LL evaluate those on a case by case basis. I think the important thing, though, is the strategy stops start from the top with Patton Jeff really working with both of'Em were and l N c teams. It is super clear the prioritization, the focus in the alignment to go build these combined solutions Together, we may not have had that alignment in the past, So if you look back historically, way probably didn't execute a CZ well or as fast as we wanted were now operating in absolute alignment and synchronization on the strategy, which makes it really easy for the teams to operate. Whether it's a marketing team, an engineering team, a services team, we're absolutely in locks >> up fascinated by this. Why? What's changed? What is it that Dell has brought to this culture that has enabled that catalyzed that? >> I think, you know, starting at the top with Michael, but certainly patent. Jeff spent the time, I think, Jeff, over a year and a half ago, they sat down and said, Here are key strategic tenants. Here's what we need to go do as better Together, we think we can move faster in the market. We aligned on those priorities, and we execute on those every single day. So I think that day one alignment has really helped to make the change >> very, very quick. Sounds >> so simple. But if if the assumptions that they make it the top don't pan out, then you have to pivot and you see it all the time in the tech business. All right, We're going to take that hill. Okay, Right. Way took that hill, but nobody's buying that hill. So now we got to go over here and we gotta Is Johnston shifting? Yeah. So is that the secret sauce? At least part of it is that they got it right early on. Fast course correction. >> Yeah, So I think the hero example that we've had the most run time with is the VX rail, which I definitely think we've hit a grand slam right with that one. Now we're trying to replicate that. Any more complex solution is something that's not just in an appliance. It's more broader. It's more strategic. You're now extending into, uh, partners like public cloud players, so it's much more. It's very, very important to have a plan have a strategy aligned to that execute. But by no means are we heads down and just going to take the hill if if the environment changes if the facts change. Jeff Pat the extended teams we constantly reevaluate and way were nimble and agile. We'LL shift if we have to. >> So, Sam, we've spent a lot of time digging in with the storage team here. I went through three Expo Hall, lots of gear you can touch, let two demos you can do. There's some people you know, went to the keynote, and they're like, Oh my gosh, this is not M c world. There's not that much storage. It kind of got glossed over when you talk about cloud and converged in all these things, they're talking about how you balance that internally and from out from a messaging standpoint, you know, Where is the message in the state of storage? You know, today in twenty nineteen? >> Yes. Oh, So yesterday we really focused on the Del technology solutions. Don't that cloud they'LL take unified workspace. Today's Kino we really pivoted back to the infrastructure conversation. This is where you saw the new enhancements with the unity x t. The ice salon continued to advance data protection with the new power protect announcements. So I would say day to probably felt more familiar for the traditional end SeaWorld teams. We had great demos showcasing The new capabilities were able tio have great customer examples how they're taking advantage of these capabilities. But with a portfolio so broad at Delta at the Del technologies level, never mind the deli in sea level, you have to pick and choose. And how you message to your customers, your partners to all of you. Of course. Well, so what? We're trying to kind of a line a solution story that's then complimented by great best of breed individual piece parts. And I think he saw that balance over day one and Day two today. How >> do >> you measure your success from A from a marketing standpoint? I mean, is it just revenue? I mean that, obviously one, but it's removed. But I mean, what other metrics do you use to sort of inform your strategy? >> Yes. Oh, again, I I had the pleasure of working both for Jeff Clark and Ellison do so. I actually have two bosses, which is a lot of fun, at times, literally. Seriously. Report dual report to both them. And what's great about that is there is no air gap between the marketing accountability, the marketing goals and objectives with the business within De Liam Si eso look, the ultimate factor that we look at in additional revenue, its market share. Are we competing in the markets that we select to compete in? And are we taking share? We've had a great last day, uh, great run over last year and a half on that front. So that goal is the same goal that we drive within marketing. Yes, there's things like share, voice and pipeline. You know, traditional marketing factors that we count within marketing to evaluate how things are working but were absolutely focused on the on ly goal. No legal that matters is hitting the plan hidden in the revenue growth and taking chair from our >> competitive. And so the cheese market share, I presume. Use I d see data as least in part. Maybe, maybe garden data. It's a combination of Yes. Okay, how's the market data? Because markets so huge we heard today with Pat Kelsey was talking today about two trillion dollar market, you know, And I say to myself, Well, how do you even measure? You know, the various segments in such a big market where there's been such consolidation, But what have you found in terms of the consistency and the accuracy, the data in terms of how it's translated to mean? Ultimately you can you can tell by your revenue growth, comparing it to others, revenue growth. So there's that measure, but is it pretty much stable and you're able tto? Is >> it reasonably predictable? You know, I won't get into the specifics, but we have a very detailed process on how we measure our success or not way Do use various resource is in terms of I. D. C and others to kind of measure in judge how the market's going. I would say it's an input. It's not the exact science that we would certainly certainly follow, but to your earlier discussion on Do things change? Obviously, market predictions, if I ever tell you three years from now with the market, is you know I would be a genius and Nostra Thomas and I would be predicting a lot of other things. It changes constantly. What we do know is the overall market is growing very quickly. It's in an unpredictable state of growth because of the amount of data that is growing. We think from a deli in C infrastructure standpoint, there is going to require a lot more infrastructure. So we feel very good about where the market is going in our role within this data era that we talked about today. But whether it's us or the market predictors, everybody is constantly adjusting because you just don't know >> what you have. Other sources you have obviously the channel you have. You you talk to customers. I mean, okay, Tom suite was selling us. That, I think is I. D. C. Was saying that it is going to grow it spendings and go to ex uh GDP, which I'm intrigued by on I believe it. I just Historically, it's such a big market. It's been aligned with GDP, but it does feel like it's it's accelerating faster. >> Look at the gross. I mean, look at that. The tech trends five g The emergence of the eye ot Internet of things at the edge Thie advancements within the modernizing of infrastructure. The move Teo hyper converge these new cloud solutions as we look to provide a non Prem cloud. You look at the public, Claude vendors are now have taken notice and said, Hey, you know what? It's not all one way or the other way. We've got to get into that game as well. So you're seeing a tremendous amount of growth, a tremendous amount of opportunity. At the end of the day, how are we helping our customers digitally transform is our goal in our mission, and I think we've got a great track record doing that in the >> world. Nothing in your size, a little bit of growth. There's a lot of >> cash, Sam, I don't want to give you the final word. You talk about the digital transformation. Give us a little bit of insight to the customers you're talking about. Where they are in their journeys has come the biggest challenges and opportunities that they're facing today. >> Look, we've been talking about digital digital transformation for a few years now. I would say we're still in the early innings. You certainly have a lot more customers that are taking advantage of digital transformation in typically lines of business, but not necessarily wholesale transformation. So I would say we're seeing a lot more customers seeing a lot more success in line of business conversion to digitally transform. But the next wave a transformation is hold hold, wholesale business transformation. You got a few highlights here and there. But for companies that are not born in this world that are more of a traditional business, it's the early early innings. So I think it's crazy, tremendous opportunity for everyone. Alright, >> well, Sam, first off, congratulations. We know it's not just the event, but all the different pieces that come through take more than a year for all these pieces together. So congratulations so >> much that they love the partnership. Looking forward to seeing you guys at the next big event. >> All right, for David, Dante, I'm Stew Minutemen. Be back with more coverage here from Del Technologies, World twenty nineteen in Las Vegas. Thank you for watching the cue.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of Del Technologies World here at the Venetian fifteen thousand attendees. One of the biggest, most important tech conferences all year long. I'm Rebecca, not your host. Along with my co host, stew Minutemen. We're joined by Caitlin Gordon. She is the VP product marketing at Delhi Emcee. Thanks so much for coming back on the cute Kate. I >> know This is so nice. Maybe we'LL have to make it three days in a row. >> I would we would love that. All right, so the last year at this very comforted you lunch power, Max, what's Tet Walker viewers through Sort of. The new capability is the latest and greatest. What's going on with power Max this year? >> Yeah, My favorite thing to talk about his power, Max. So we couldn't miss that today. Yeah, So a couple of updates in the Power Mac's front couple on the software side and then on more on the hardware side as well. S o from ah software side. We've got a couple pieces, which is a lot of our customers, really starting with the largest of our customers, are looking to add more automation into their data centers, and storage is no exception. And how do I automate some of those storage work clothes? Teo, make things run more seamlessly, get into more of a cloud operating model. So we had a couple of announcements on that front. We have a new V R. Oh, plug in, um, to automate work clothes through the r o A. CZ. Well, as ants will play books coming this summer, a couple important automation hand spins and obviously a lot more to come there in the future. The other one in a similar vein, is that containers, right. We've seen the increase adoption of container. So, um, and that the container is being used in production applications means that external storage is actually become a reality in that world, and the support for a C. S. I plug in on power Max, is something that we're seeing more interest from. So we have announced that's coming this summer as well. >> So, Caitlyn, I remember a year ago when Power Mask got announced. I heard things like intelligence and automation. And I went to add non, you know who's been working on this kind of technology for decades? Is that non how we've been talking about this for decades? Tell me why it's different and he lit up like I hadn't seen him in awhile, told me, What's going on for I want you to connect now a year later is what's this mean for customers? What does that automation? You know, an intelligence mean, is there a certain KP eyes or hero metrics who have is two customers using this today that they couldn't have done? And with you, no last generation intelligence storage? >> Yeah. Hey, think about it. It's really about moving to this concept of the Autonomous Data center. And how does this become an autonomous storage system? So both the intelligence within the system that we talked about last year and the decisions that the system is making itself every single day all by itself, that's that has really changed. And it's a completely new evolution of its making billions of decisions a day for customers so they don't have to do that means you're gonna have fewer people managing storage and they can invest in other things. Then when you move that up the stack, some of that the bureau, the answer will play books really enables you to then automate more of the work flows within that so again gets you more into that operating model, and you can automate not just the storage infrastructure, but then get to this autonomous data center >> So way talk to Travis briefly about Dev ops and you're mentioning answerable playbooks. You know, for years we've been talking to customers and saying, Okay, we we need to get two more agile environments, you know, Dev ops there, but enterprise storage specifically, there's a little bit slowed up, so it sounds like we're starting to get to greater adoption. What? What, what what got us over that you know, Hurdle, and where our customers with it today? >> Yeah, and I think it's really the maturity of our largest global customers that have gotten to a place where, for the workloads that will continue to remain on these thes on from infrastructure on our purpose built storage on our high end arrays, they need to run that as efficiently as possible. Um, and a lot of the work we've done to build in a. I does part of that, but really, ultimately they're looking at in there. Three. Terek protector. How do they run things more smoothly? Um, and it's really our customers that have brought that us is a requirement, and we've been able to to support that. >> So how do you work with customers? Mean innovation is, of course, an underlying theme of this of this conference. Talk about how you collaborate with customers to to solve their problems and how you help them. Think ahead what their future needs are. >> Yeah, and certainly Travis, I myself, might our teams, as well as the engineering team, spend a lot of time with our customers in the briefing centre. A lot of in the field, um, really talking about their challenges and the privilege that we have, especially with something like a Power Max platform, is the customers we have. There are the ones that are constantly pushing the boundaries of what we can do for them today, so they always need the best performance. The best efficiency and what has changed is they also now we need that simplicity. They need that operational simplicity, even on their high resiliency. High performance systems. Um, and we spend a lot of time understanding those requirements on DH, the problems that they're trying to solve and how we can help them get there and that that could be automation that could be containers. But it could also be cloud right, And that's the other piece that we've we made a lot of investments across our portfolio is how do we support that cloud consumption cloud operating model, leveraging public cloud? Um, and and a lot of it really just comes from how do we help our oppressors continue to solve their problems? >> It's a competitive marketplace, and, as you said, customers, they want everything. They want efficiency. They want simplicity. They wanted to not cost them too much money. What what's your unique selling point? How do you message this is This is why our solution is >> that I mean, our overall strategy delancy from a storage perspective is that we're way. We'LL have a single product in each segment with which we've compete and each one will be architected for very specific requirements so that we can meet the combination of a price points and it features and capabilities across all these different perspectives and that each one of our platforms is designed to be industry leading in that category. Which is why we have power Max on the high end, the resiliency, that performance, the availability that you know, banks, hospitals, governments around the world expect. But the same time we have mid range pot for us. We have an entry platform that could be sold for under twenty five thousand dollars, right and has a different set of requirements. We have the unstructured business, which is supporting the data. Aaron. That data explosion in a file data, Um, so the The fact is the matter is this. That is all about having the right actor architecture's so customers can have the data in the right place at the right time with the right service level. Um, and that's why we have this portfolio and within each portfolio that were leading in each one of those categories, That's kind of the bigger perspective we have on it. We do not just have a hammer. Not everything is a nail for us. Um, and that's an important part of how we can partner with with our customers to help themselves. Not one challenge, but all the challenges they have >> killing one of the interesting shifts we saw the show is clouds being talked at more than ever at this show. One of the earlier segments we had on we talked about the cloud enabled infrastructure. So things like power, Max, you know, I asked J. Crone, you know, tell me why this is cloud watching, and he gave me a good answer. What I want to ask you your angle on is when you talk to customers, you know how to storage fit into the overall discussion of their cloud strategy. You know what, some of the key business drivers and you know how how's Del technology? >> And I'm glad you said that because Jay and I have had this cloud washing conversation as well as I think that's the unfortunate thing in the reality in the market in the past, probably ten years is a lot of cloud washing, and where we're really focused today is, and we talked a little about this yesterday as well as they say. There's one piece of the how do we fit into overall Del technologies cloud strategy with the Del Tech Cloud. I'm in the VCF integration. We kind of covered that the other pieces that when we look at cloud enabled infrastructure, we're focused on solving really specific use cases that we hear our customers trying to solve today of connecting that data center into a public cloud. So that could be what we call cloud connected systems. The tearing of data from your own promises, infrastructure into the public cloud. Really, that's more of an archiving. This case, a kind of a tape replacement use case that could be dead, remain cloud tear, cloud tearing cloud pools. All the different pieces we have there could be CLO Data Services, right. Offering storage Data services is in a public cloud. Unity Cloud Edition will be one or the New Delhi emcee. Cloud storage services could be another one or even that cloud data insights piece of it. So it's really about solving that solving real challenges about disaster recovery Analytics in the cloud. How do you do that? In a really impactful way? That's simple and easy for customers. >> Yeah, the other Claude related thing wanted to get your take on is many of solutions. I heard on there is, you know, it's VX rail underneath. It's VX rail underneath. It's VX rail under >> you. Notice that >> I did, and you know a way. We had a number of people. V X ray. Lt's doing great, but, you know, if you talk about cloud and the infrastructure that I have in my data center, you know, we've talked Teo, talk to Dell for years. You know, the new power Max last year is underneath some of those admire. Where does that fit in? Kind of CIA and cloud, you know, infrastructure piece. >> Yeah, in a lot of different places. And for Roddy, for reasons, right? Some of us just the high value workloads you need. The scalability, the resiliency, the performance you need the ability to scale your computing your capacity separately. You want to be able to consolidate not just your applications, but actually all your file and sew something like unity or even power. Max, you can have your block workloads and your file workloads there. So we have a lot of customers looking to use traditional three tier architecture, but leverage that in a true cloud operating model from an automation standpoint, cloud consumption model, but also leveraging public cloud computing, right, leveraging the public cloud and really impactful ways, for example, for disaster recovery, eh? So it's really that combining what people love about our industry leading best of reed storage. Um, with that agility of the public cloud is a combination that we certainly hear a lot from our customers of How can I make the best use of clouds? Everyone walks in and say that club first strategy, but it's really about well, how do you actually think about data first and then how do you have a cloud strategy that supports that? >> So So let's talk about the future. I mean, ahs, You said This is what the customer is thinking about right now, but it's your job to think ahead and make sure that you are giving them solutions that fit their future need. So what are you thinking about the solutions that are available today that were really unimaginable five years ago. I think about ahead to twenty twenty five when there is enough data to fill the Empire State Building thirteen times over. How are you helping companies manage the tsunami of data? >> Yeah, and I think part of that is really about again the operations we talked about. Part of that really just comes back to having the right architecture for that type of workload. So this is where I salon actually well before the data era actually was designed for this specifically. So Iceland, created in the early two thousand's, was designed of one file system from terabytes and two petabytes. A single administrator can manage now up to fifty eight petabytes in a single file system. That's game changing when you think about the scale that we're seeing today. So the reason we went to that capacity isn't certainly just cause we thought we could. It was cause our customers were asking for it. Is these workloads in that data that we're talking about autonomous driving center that are just driving the scale? Ability limits, And they're asking for more and more in the most efficient floor print possible. And if you think about that, especially even in the cloud context, there's a There's a combination of How do you leverage that in the in the data center right? And physics means you can't get it up into the cloud necessarily. Um, but then also, there are use cases. They're like analytics of How do you leverage public cloud computing? But then you have that industry leading scale out now, as on the from the storage side so you can combine that. So you talk about something that we talked about here last year, and now we're talking about it a little bit more as well as our integration with Google Cloud platforms. So a lot of our customers are looking to use G. C p for compute for analytics workloads on DH. It's really almost rent your compute for analytics, but you have to have the right storage platform with the right architecture on the back end of that. So what we've done is fully integrated. Iceland, uh, platform and file system through G C P portal. So you could actually combine that public hug, compute and that file system that can support that type of scale. So it's a really unique combination that can help support not only the scale of that data, but also that some of the unique use cases and work loads that are coming out of that >> So Caitlin lot of products here that that would be talking about. Last thing I want to ask is customer customer conversation you have, you know, is data the center of the challenge and opportunity. They have something else that kind of bubbling up. As you look across the conversations you're having that you could have your audience. >> I think at the center of what I hear from customers, Data's in there, but they don't come in saying its data, right? They'll come in thinking about, you know, just trying to figure out how to use cloud properly there. Think about how Doe I simplify things. How do I, um, operate in a way to meet the service levels with a budget that's definitely not getting bigger? Um, and really be as efficient as possible. And it's not, um, some people are looking to go public. Cloud thinking. It's an easy button are there, but it's it's really about How do we change things? Teo run more efficiently and customers inherently to understand, right that the data is at the center of it, and that's increasingly the most valuable asset in the organization. And then they need to optimize their infrastructure to support that, so it really does come down to what? What can we help them to simplify? Optimize. Secure that so that they can truly unlock that. David Capital. >> Well, thank you so much, Caitlin, for coming back on the Cube. That's thanks for having me. Rebecca Knight for stew Minutemen. There is so much more coming up of the cubes. Live coverage of Del Technologies World in just a little bit.

(light music). >> Live from Las Vegas. It's theCube covering Dell technologies world 2019. Brought to you by Dell Technologies and its ecosystem partners. >> Hello everybody and welcome back to theCube's live coverage of Dell Technologies World here in Las Vegas. I'm your host Rebecca Knight along with my co-host Stu Miniman. We are joined by Travis Vigil. He is the Senior Vice President Product Management at Dell EMC. Thank you so much for coming on theCube, for returning to theCube I should say. >> Thank you so much for having me. >> Here from Austin Texas. >> Yes. Yes I am. >> Mothership. So there is a lot of great storage news so much storage news this week. Break it down for us. What are some of the sort of the headlines that you'd like our viewers to know about? >> Yeah there was a ton this morning in the keynote but for me it was three of the announcements in particular are something that I'm really excited about. The first is that we announced the unity XT which is the next generation platform of our unity product line. We've been shipping unity for a little less than three years. And in that time, we've actually shipped in nearly 80000 units. So it's been very successful for us. It's been known for flexibility, unified block and file, simplicity, value and with this release we're really taking it to the next level. We are increasing the performance entirely new hardware platform. It increases the performance up to 2x versus the previous generation. We're increasing data reduction rates up to five to one data reduction rate. It's NVMe ready and it's also architected for a hybrid cloud world. We call it cloud ready. So that's one thing. The second thing I'm excited about is actually that cloud ready part that I just talked about on unity XT. So we announced Dell EMC Cloud storage services today. And basically what that allows you to do is consume unity, Isilone or power Max as a service with direct connections into multiple public clouds which is really cool. And so if you're a customer like a unity XT customer for example, an awesome use case would be hybrid disaster recovery as a service. You don't have to have a secondary data center and you can actually use a ready native replication from on premises to the cloud. We showed a demonstration on stage where we are actually able to fail over to VMC on AWS automatically across on premises and what is consumed as a service unity XT in the cloud. I'm also excited about this capability because if you look at our Isilon product line, the fact that you can direct connect into multiple different public clouds is really cool because what a lot of people use Isilon for is big data analytics, streaming. A lot of the applications that are driving the unstructured data growth need burst compute. And so if you can sit in a data center right next to these multiple public clouds and be able to pick which compute that you want to use with your Isilon and have a customer be able to consume that as a service that's pretty exciting. So cloud services on the portfolio, a big part of the announcement today that I'm excited about. And the third thing I'm excited about is all the other things we announced around Isilon in general. We announced an entirely new software upgrade, a new OS 1fsa.2. That release increases the scalability of our Isilon clusters from 144 to 252. So big increase. Isilon is already known for having a very big single namespace. And so you might be asking well who really needs 252 nodes in a single cluster? Well believe me when I tell you autonomous driving or connected car, media and entertainment are very interested in this capability from us. So those are the big three for me what we're doing on unity XT, what we're doing in terms of cloud Connectivity and what we're doing with respect to Isilon. >> Travis I wonder if we could zoom out for a second here. I think we're at an interesting transition point when you talk about the storage industry. I think historically, storage is highly fragmented. I had my tier one storage, I had my mid-range storage, we had object storage, we had special HPC storage and there are so many different subcategories that you put in the environment. I wrote an article when Dell bought EMC. I said this is the end of the storage industry as we knew it. And I come to a show like this, cloud, hyper converging infrastructure. All of these pieces, storage is important but you just walk through many of the speeds and feeds and some of the new product lines that come out. But storage at the center and the storage admin, that's what EMC World was that's not what I hear at Dell technologies World. Give us kind of where we are in that transformation and of course I'm not saying that two years from now, we're in a storage-less world and nobody thinks about it 'cause data is more important than ever. >> Absolutely. >> Price capacity points are enabling customers to do more with it. So would love just kind of you to reflect back on where we are and where we're going for the market here. >> Yeah that's an excellent question Stu. I think you're exactly right. The discussions that we're having with customers more and more are centered around what you're trying to do, what business problem are you trying to solve? And you look within the portfolio, there have been places that we've done that before like with Isilon, it was very vertical industry focused. Speaking in the language of the customers around healthcare genomics or media and entertainment or whatever industry vertical we were targeting. More and more for the core I.T. buyer it's I want the infrastructure to work with my ecosystem. I'm investing in VMware so I want VRO plugins or I'm utilizing Ansible as my management and orchestration layer. So I want an Ansible playbook. And so if you look at what we've announced on power Max as part of this show, VRO, CSI and Ansible plugins or adapters for power Macs are a big part of what we're announcing because more and more, the customers that we're talking to want the storage to be good performance, cost effective, autonomous in terms of making a lot of decisions and optimizing itself but they want it to work in the broader ecosystem. So I was just having a conversation with a very large customer over in the EBC area earlier and we were talking about power Max and we were talking about all the cool things and all the new speeds and feeds, start talking about the Ansible playbook and that's when the customer leaned in and was like "Tell me more. "How does that work? "Because we're doing Ansible". So I think you're exactly right. I think whether you talk about management and orchestration or you whether you talk about the Dell Tech cloud platform where you can have storage as a piece of that. The conversation is shifting to a higher level, to the application or business problem level. >> Yeah I love it. Take us a little bit at that application space where to spend a bunch of the conversations talking everything from dev ops to containerization and micro services. When you talk about hybrid cloud. Well if I want similar to what the cloud environment is, that's usually what I'm doing. And sure, the VMware piece plays into that too but usually modernization ties into it and I know I've been hearing that story quite a lot bit more when I talked to storage people today. >> Yeah absolutely. I think the dev ops conversation with storage admins is probably one of the most popular conversation we're having. What are you doing for CSI plugins? We just announced one for our extreme IO product line, a lot of interest, a lot of conversations around that. And I think the conversation is also shifting to help me manage it, help me get me more intelligence about my storage estate versus speeds and feeds so one of the key conversations we have with customers is around a capability we have which is called Cloud IQ which I like to call it a health tracker for your storage estate. It gives you statistics, it gives you capacity trending. It gives you performance trending, it uses A.I. to predict capacity spikes or performance anomalies. And it's really an awesome tool for our customers because customers that use that are able to resolve issues in their environment three times faster than customers that don't. So I think you're absolutely right Stu, the conversation is more about how do I use the storage array in my environment? What ecosystems am I supporting? So it works with all the other stuff that I have to deal with. >> So digital transformation has been the buzzword of the last five years and the theme of this year's real transformation. I want to talk a little bit about implementation of these big technology initiatives. How do you work with customers to define exactly what they need, gather, garner support and make sure everyone is pulling in the same direction and wants the same thing? And then really bring it together. I mean is that, first of all, a challenge? And then second of all, walk us through the steps of what you do. >> Yeah I think to the earlier conversation there is a spectrum of conversations that we're having with customers and as Dell Technologies, we talk to customers big and small and we talk to customers who want to procure a solution or they want to procure an array. And I think the common thread in the conversations we're having is, give me the information that I need so that I can easily integrate it into my environment. And we're not out of the world where people care about IOPS and latency and all the speeds and feeds in the storage array. But increasingly there's customers are like "Yeah, yeah I need that "but I need you to tell me how it works "in my oracle environment "or my SAP environment". And so you can look at a lot of the solutions that Dell Technologies is bringing together via our solutions group. We've brought out an A.I. solution and with computing, networking and storage. We're focusing on SAP as a high value workload where customers again, compute networking and storage how do you bring it all together and kind of t shirt size the different solutions. So you know I think that if I look at it from a product lens that's how we're approaching it. There's also a services lens to look at it which is there's many customers that still want to do it themselves. And there's many customers that say "Hey can I get a managed service? "Can you just do it for me?" So we have a broad spectrum of customers and many customers that are on different places on that journey but it's definitely the conversations no matter where you're starting are all trending to, I want you to do more so I can focus on my business and my applications. >> So Travis really we've merged through the largest acquisition in tech history. You came from the Dell side. >> I did. >> The Dell storage side so would just love to get real quick your perspective on being in the Dell storage team to now being in the Dell Technologies, Dell EMC storage team and what that impact's been when you're meeting with customers that huge booster into the enterprise space too. >> Yeah it's been an amazing journey over these last two plus years. I guess going on three years now and I took a little break from being outside of the product group and I came back about a year ago. And so you're right I ran product management for Dell storage for quite some time and then I had the great opportunity to come back and run product management for all of Dell EMC storage. And you know I think there's a lot of stuff that's the same. We're still driving the roadmap, we're still prioritizing customer needs. We're still striving to provide the best possible solution for customers in what we do as a storage array or what we do in a broader solution. But you know the coming together of Dell and EMC from my perspective, it's been a great success. We had a lot of strength on the compute side, we had a small storage business. EMC had a large storage business. And so the combination of the two it's just been like chocolate and peanut butter. I mean it's been really good and I'm amazed at all the conversations and all the customers that have invested in Dell EMC for their storage infrastructure. When we have some of these customer events and you have name brand universities or large government entities and they're there giving you feedback about how they're using Isilon or ECS or whatever in their environment it's just a really impressive portfolio that we have and it's been an absolute joy. >> Well that's great. Next year I want the Dell EMC candy bar. So there's your next product idea (laughs). >> With chocolate and peanut butter. Yeah I would want it too. >> Travis thank you so much it was a pleasure having you on the cube. >> Alright. Awesome. Thank you very much. >> I'm Rebecca Knight for Stu Miniman, there is so much more of theCube's live coverage from Dell Technologies world coming up just after this. (light music)

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the Cubes. Live coverage of Del Technologies World Here at the Sands Expo at the Venetian. I'm your host, Rebecca Knight, along with my co host Stew Minutemen. We have Sean Kinney joining the program. He is a senior director primary storage marketing at Delhi emcee Thank you so much. Thrilled to redirect from Boston, >> the home of the universe, >> it's indeed well, we would say so so and so lots of news coming out this morning yesterday. Talk about some of the mean. If you want to start with talking about the storage platform, the mid range storage market in general sort of lay the foundation What you're seeing, what you're hearing, and then how the new the new products fit in with what with what customers air needing. We'LL >> break that a couple pieces. I believe that the mid range of the storage market is the most competitive. They're the most players. There are different architectures and implementations, and it's the biggest part of the market. About fifty eight percent or so so that attracts a lot of investments in competition. So what we announced today, it was the deli emcee Unity X t Siri's and that built on all the momentous on the success we had with Unity, which we actually announce basically the same conference three years ago. So we've sold forty thousand systems Good nowhere market leader, and the first part is the external storage market. It's declined, continues to be exaggerated. One of the Ellis firms predicted it wasn't gonna grow it all last year. Well, crew sixteen percent actually grew three billion dollars. It's with unity. Its original design points like the sort of Day one engineering principles were really around a couple of things. One was a true, unified architecture being told to do. Block storage, file storage and VM. Where've evils that was built in, not bolted on like no gateways, no extra window licensing, no limitations on file system size. The second was around operational simplicity and making it easy for a customer to install easier for custom manage. He was a customer of use remotely manage, and then we took that forward by adding all inclusive software, making it easy to own like not him to worry about software contracts. So all of that goodness is rolling forward in the engineering challenge that we took on with E x t wass. You know, a lot of mid range systems switch of those that have an active, passive architectural design. It's hard to do everything at once. Process, application data run, data reduction, run data services like snapshots of replications, all without significantly impacting performance. And a lot of cases, our competitors and other platforms have to make compromises. They say. Okay, if you want performance turned this function off. What was that challenge that our engineers took on? And that's what we came up with. No compromise for midrange storage. That's unity. Extinct. >> Yeah, Shawn, it's it's really interesting you could I could probably do a history lesson on some of the space thing back to, you know, early days when you know we were first to DMC. It was like, Oh, the data general product line. You know, getting merged in very competitive landscape is, as you said, most companies had multiple solutions, you know, unity in the name of it was to talk about Dell and AMC coming together, but what I want you coming on is there was often, you know, okay, somebody came out with, like, a new a new idea, and they sold that as a product. And then it got baked into a feature, and we saw that happened again and again and again. And the storage market, what are some of those key drivers is toe. You know what customers look for? How you differentiate yourself. Are we past that? You know, product feature churn way in the platform phase. Now, you know, we always say it would be great if software was just independent of some of these. But there's a reason why we still have storage raise. Despite the fact that, you know, it's been, you know, it's been nibbled at by some of the other, you know, cloud and hyper converge. You know, talk applications. >> Yeah. Uh, let's say that a couple ways in that, especially in the mid range. Our customers expect the system to do everything you know. It has to do everything Well, it doesn't get to be specialized for a lot of our customers. It is thie infrastructure. It is that data capital, which is the lifeblood of their business. So the first thing is it has to do everything. The second thing I would say is that because it has to do everything and one feature isn't really gonna break through anymore. The architecture's the intelligence, the reliability, the resiliency that takes years of hardening. Okay, the new competitors has to start a ground zero all over again. So I would say that that's part of the second thing I would say is, it's about the experience inside the box from the feature function and outside the box. How do we get a better experience? And for us, that starts with Cloud I. Q. It's a storage, monitoring and analytics platform that you can really you have infrastructure insight in the palm of your hand. You're not tied to a terminal, and if you want to be, of course you can. But you can now remotely monitor your entire storage environment. Unity, Power Max SC Extreme Io. Today we announce connect trick support for sandwiches in VM support. So we're going broader and deeper, you know, as well as making its water. So it's hard to have one feature breakthrough when you need the first ten to even get in the game. >> Well, as you said, for for these customers, this infrastructure has to do it all. And and so how do you manage expectations? And how do you How do you work with your customers? Maybe who have unrealistic expectations about what it can do. >> Our customers are the best. I mean, everybody says it, but because they push us and they push the product and they want to see how far it can go and they want to test it. So I love them. I love because they push us to be better. They push us to think in new ways. Uh, but yeah, there are different architectures. Have differences. Thumbs Power Max is an enterprise. High end, resilient architecture. It's never going to hit a ten thousand dollar price point like the architecture wasn't designed. And so for our customers that wants all these high end features like an end to end envy me implementation. Well, that's actually why we have power, Max. So you don't want to build another Power Macs with unity. So while the new unit e x t, it is envy Emmy ready and that'LL give us a performance boost We're balancing the benefits of envy. Emmy with the economics, the price point that come with it. >> All right, So, Sean, talk about Get front from the user standpoint, you know, we've We've talked about simplicity for a long time. I remember used to be contest. It's like All right, well, you know, bring in the kids and has he how fast they can go through the wizard Or, you know, he had a hyper converts infrastructure. It should just be a button you press and I mean had clouded. Just kind of does it. When we look at the mid range, you know, where are we in that? You know, management. You talked about Cloud like you, you know, how do we measure and how to customers look at you know how invisible their infrastructure is? >> I think every I don't think any marketing person worth his salt would say, My product is hard to use. It's easy to use the word simplicity, but I think it's we're evolving. And again, it's that outside the box experience now, the element manager Unisphere for um, for unity is very easy to use with tons of tests and research. But it's going beyond that is how do we plug into the VM? Where tools. How do we plug? How do we support containers? How do we support playbooks with Ansel? Forget it. It's moving the storage. Management's out of storage. Still remember, twenty years ago, we helped create the concept of a storage admin. You know, things that coming full circle. And except for the biggest companies, you know that it's becoming of'em where admin that wants to manage the whole environment. >> Okay, I wonder if you could walk us up the stack a little bit. You know, when you talk about these environments at the keynote this morning, we're talking about a lot of new application. You're talking about a I and M l. What's the applications, Stace? That's the sweet spot for unity. And, you know, you know, you mentioned kind of container ization in there, you know, Cloud native. How much does that tie into the mid range today? >> Yeah, I think it goes back to that. All of the above. Its some database, some file sharing, some management and movement of work loads to the cloud. Whether be cloud tearing. What? Running disaster recovery As a service where you know you need the replication You just don't want to pay for and manage and owned that second sight in the cloud. We'Ll do that as a service. So I, uh I think it's again. It goes back to that being able to do everything and with the rise of the Internet of things with the rise of new workloads, new workload types, they're just more uses for data and data continues to be the light flooding of business. But it you need the foundation. You need the performance. And with X t now twice as fast as the previous generation, you need the data reduction with compression. Indeed, implication with extra that's now up to five to one. You need the overall system efficiency so the system doesn't have a ton of overhead, and you need multiple paths to the cloud For those customers that already ofwork loads in the cloud. No, they're going to go there in the next twelve months or know that they have to at least think about it and so that we future proof them across all boys. So you need those sort of foundational aspects and we believe we're basically best in class across all of them. But then you get more >> advanced. I want to get your thoughts on where this market is going. As you said that analysts that the news of its demise has been greatly exaggerated, analysts are just not getting it right. I mean, they said it wasn't gonna grow a gross. Sixty grew sixteen percent. Why are they getting it wrong? Are there and also do? What do you see as sort of the growth trajectory of this market? I'm not >> sure they're getting it wrong. And they may be underestimating the new use cases and the new ways customers using data What I think we should probably do a better job of as an industry is realize that there is a lot of space for both best of breed infrastructure and converged infrastructure and things like Piper converge. It's not an or conversation, it's an and conversation, and no one thinks that I love working about Del Technologies is we have the aunt, you know, for us, it's not one or the other, and that's all we could sell. We have the aunt, and that allows us to really better serve our customers because over eighty percent of our customers have both. >> So, Sean, you mentioned working for Del Technologies. There are a couple people that have been at this show for a while there. Like boy, they didn't spend a lot of time in the keynotes talking about storage. Bring us in a little bit. And inside there, you know, still a deli emcee. You got still a storage company. >> Still, you've seen the name isn't there very much. So you know that we wouldn't be spending all this time and R and D and you've heard about the investments we've made in our stores sales organization and our partner organization. You don't do those investments. If you're not committed to storage it, you know, way struggled for a while. We're losing share for awhile, but that ship has turned for the last four quarters. We've grown market share in revenue, but we're pretty good trajectory. I like our chances. >> I want to ask you about something else that was brought up in the keynote. And that is this idea of a very changing workforce. The workforce is now has five generations in it. Uh, it is a much younger workforce in a in a work first that wants to work in different ways. Collaborate in different ways. Uh, how are you personally dealing with that with your team, Maybe a dispersed team. How are you managing new forms of creativity and collaboration and innovation in the workforce? And then how are you helping your customers think about these challenges? >> You know, I, uh, maybe I can't write for the Harvard Business Review. For me personally, this is my approach that is one guy's opinion for me. It's about people like you want to manage the project, not the people I expected. I trust my staff, and they range from twenty two to sixty two to be adults in to get the job done and whether they do it in the office or at home, whether they do it Tuesday at two o'Clock or Tuesday at nine o'Clock. If it's due Wednesday, I'm gonna trust them to get it done. So it's, uh, there's a little of professionals. It does require sometimes more empathy and some understanding of flexibility. But I participate in that change to I don't want to miss my kid's game, and I wanna make sure I bring my daughter to the dentist, So I, uh, I think it's for the best, because we're blurring the lines of on and off. I could see again. I don't write for our business, really a time in the next few years where vacation time is no longer tracked. I don't think that far away >> a lot of companies don't even have it at all. I mean, it's >> just you >> get your work done, do what you need to do. >> So I love it because then we come back to being more of it. It's even more about, um, a meritocracy and performance and delivery and execution. So, uh, I think it's only the better and more productive employees, happier employees. It's actually reinforcing cycle. What I found, >> and that's good for business. That's a bottom line. >> Employees. You good >> for Harvard Business Review. >> So, Sean, last thing I wanted to get is for people that didn't make it to show. Give them a beginning of flavor about what's happening from a mid range to orange around the environment here and tell us, how much time have you been spending at the Fenway and, you know, pro Basketball Hall of Fame sex mons you know, in the Expo Hall there because I know what a big sports got. You >> are not enough is the first question, quite simply, the best mid range storage just got better now the market leader, when all the advantages, we have immunity. We just rolled them forward to a new, more efficient, better performing platform. So it's, ah, our customers are gonna love over bringing forward, and I think it's our sales. Guys will find it much easier to sell. So we're, uh, we're thrilled with today's announcements. Were thrilled with where the marketplaces were thrilled with our market position and best is yet to come. >> Well, we were thrilled to have you on the cute. So thank you so much for coming on. >> It's always a pleasure. >> I'm Rebecca Knight for Stew Minutemen. We will have much more of the cubes Live coverage from Del Technologies World coming up in just a little bit

(upbeat tech music) >> Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2019. Brought to you by Dell Technologies and it's ecosystem partners. >> Welcome back, everyone, to theCUBE's live coverage here in Las Vegas of Dell Technologies World. I am your host, Rebecca Knight, along with my esteemed co-host Stu Miniman. We are joined by Caitlin Gordon. She is the VP of product marketing at Dell EMC and Muneyb Minhazuddin, who is the VP solutions of product marketing at VMware. Thanks so much for returning to theCUBE. You guys are veterans. >> Thank you for having us. >> Thanks for having us. >> So we're going to talk about the VMware, Dell EMC storage portfolio. It is better together, which sounds like it's a theme for a political campaign. Walk our viewers through, give us some examples of how you are jointly coming up with solutions. >> Yeah, I'll start if that's all right. I think that a lot of what we've seen is that the Dell Technologies cloud strategy is such an important thing about what we're talking about today, but what we've also seen is that when we're looking to use the cloud, external storage is an important part of that strategy, so what we've already done is we've collaborated together to validate VCF with both unity and power max. And that's really the beginning of our journey together, to enable that external storage to be part of the workload domain, to have SDDC manager not just manage the other parts of the infrastructure, but to manage external storage and that you can have resiliency and performance for those workloads that need it, those kind of high value workloads that need it, and that's really the beginning. We think it's going to get much broader, much deeper integration as we continue to work together. >> Yeah and I think as a continued theme, and our solutions as, you know, Caitlin was pointing out, again, you know, what's most important and what's customers want out of this and their evolution of, you know, workloads, which are very data center centric and, you know, clients of our architecture with a very specific infrastructure, design, application, shifting towards more cloud native and public cloud hybrid applications. So, that has a different nature of storage requirements that got to evolve from block storage, file storage, object storage. That evolution needs to happen and not only happens better together with VMware and Dell EMC, so. >> So, Caitlin, I think back to this is the 10th year we're having theCUBE here, what used to be EMC World and it used to be you talked about VMware and storage and it was okay, let's go through the integration points that we had and EMC would say "we're as good or better "than everybody out there" and check all the boxes here. There's a shift today when we're talking about not just working with it, but, you know, integrations of products really it looks more like joint solutions. We know in VxRail, there's, you know, joint development that happens on, so give us a little bit about that difference about, you know, 2019 storage with Dell EMC and VMware versus the past. >> Yeah, and there is a shift, right? We're here together. (laughs) >> Absolutely. And our teams, our product management teams, our organizations are coming together, they're spending a lot of time together collaborating on what our strategy is together. How do we best approach that so we can bring solutions to our customers that provide that level that Dell Technologies can really provide that no one else can? And it's truly something unique and differentiated and what we're talking about today is really just the beginning. There's a lot more to come on that front. >> And you know, I think also the integrations in the past where I would call them API, interface driven, now like you point out, it's co-engineered starting with the solutions like VxRail, cloud foundation, and the co-engineering makes a big difference because we're sharing road maps. We're sharing hey, what are we thinking about performance? What are we thinking about, you know, application requirements? And that's very different to just, I'm going to partner with you, I'm going to pass from APIs, you going to call some APIs, and that has an impact on like ready solutions, it is cloud foundation, a full stack with life cycle, SDDC Manager. That kind of integration only happens with co-engineering. >> Talk a little bit about the partnership and this better together. We talked about the products and the solutions, but I want to hear about the cultural, the cultures of the two companies. We know, I mean they're both technology powerhouse, both technology optimists. How would you describe the different cultures and how you can reflect each other and collaborate with each other in different ways? >> You want to start with that one? >> Sure, I think it's very interesting coming from, you know, west coast software, agile, we're like hey, we'll have VMworld in a few months, but you know, we're still from a software agile world. We're coming out with new services for Vmworld, we're not defined yet. And then working with, you know, Dell EMC folks who are, you're already looking at performance, infrastructure, planning, so the road map alignment of, you know, every three months, I'm going to come out with software innovation, whereas you have to put a lot of thought process into how to do this. It's actually had been quite interesting. You know, it's I would call it interesting because it was tough. It was tough initially to kind of figure out how do you kind of, you know, bring a cohesive road map where you're making 12 months, you know, infrastructure, investment in road map to three months of software cycle, but I think it's actually come together really well. >> And at the end of the day, we're talking the same customers and we're solving the same problems and in a lot of ways, that kind of legacy Dell EMC's side has come from the infrastructure, from the bottom up, and then the VMware kind of has come from the top down, and bringing those two together, although our development cycles have a different kind of time span against them, we're trying to solve the same problems for our customers and that's really where a lot of those innovations are going to continue to come. >> One of those interesting points you talk about from the bottom down and the top, bottom down and bottom up and top down. Sorry, >> (laughter) it's been a long day so far. >> We forgive you. We forgive you. >> These new waves of technology, you know, remember back to, you know, when flash rolled out. There were things that needed to do the infrastructure layer and there's stuff that happens on the application side. We are seeing a real renaissance in what's happening in the storage industry. Talk about NVMe, storage class memory. It's not just okay I have some new gear and I have to redo it, but, you know, it dramatically changes, you know, we're getting ready to scuzzy stack when you talk about the applications side, so, you know, I'd love to hear how this comes together and, you know, what's in the product today and how are you developing these together? >> Another interesting example that almost crosses those two is CloudIQ. So CloudIQ is something that we've developed in-house. It's an agile developed software application that is a cloud native app developed with pivotal, runs on a Dell EMC cloud. That's run out of our side of the house and it came out actually with Unity three years ago today. We now have that not just across our core storage portfolio, but we have that now with VM health insights, as well, where we've actually taken that approach where we can give that impact as well, and I think that that just shows you kind of how we do have those pieces of the culture too coming together and trying to bring these solutions together. >> I know, and I think again, you know, thinking customers first, right. We talk about this, you know, multi cloud, hybrid cloud environments where people are taking their workloads, they compute storage, networking requirement, and they're trying to migrate their workloads back and forth, but, you know, there's a more important part of the workload migration is also the data migration, right, so how do you take, you know, data migration and look at different data sources, look at your data bases, look at your, you know, different kind of data migration, and that's where, you know, storage is so critical. It's easy to take a snapshot of a workload and move it across, but then, if you have to pin it on a very seamless data migration pad, you have to have really clear storage strategies, which will support your, you know, hyper converge, your hybrid cloud, your external storage strategies that you got to map to that migration pad. >> Yeah and a service that we're going to announce tomorrow I started to kind of address that too, of like, how do you combine some of the public cloud compute and the agility of that with using these native array-based replication to get the data there, right, and combining not just that simple data movement, but having that application awareness and that application consistency, which is so critical for things like disaster recovery, which is one of the main things we certainly hear from our customers, how do I used the public cloud as my DR site? They don't want to run their own disaster recovery data centers. Customers of all shapes and sizes are really going there and something that we're announcing tomorrow is another example of that so we'll talk more about that one tomorrow, but we've got some more news on that one as well. >> So, in talking about the trends in cloud, we know that it's a multi cloud world, it's a hybrid cloud world. You were just talking about the different ways in which customers want to do their work and the different places they want to do it, public, private. What are some other trends that you're seeing and where do you think we're going to be talking about it in the years to come on this? >> Sure, like, you know, I think the traditional workloads is breaking out into two things. One is do I migrate into the cloud? And the second is I'm rewriting the application to be more cloud native. And it's not the entire application, and it's a classic example, I'm sure all of you do mobile banking, right? And guess what? I've worked with, lot of financial companies are doing this. It's a really cool, cloud native mobile application where I'm doing all my mobile banking, but then, my query goes to a main frame in a banking ledger, which is still, you know, where your banking ledgers maintain. And then pull through a three tier application through a web and database tier, pushed out to the cloud, and accessed by a cloud native environment. Where I'm coming at is even though it looks very modern, a lot of customers are maintaining this computer history museum, which all these apps are scaling through and that's not going away in our lifetime, because, you know, there's a lot of complexity in there, and it's really how we help our customers in the journey to pay off their technical debt and move over to newer technologies, be it cloud, cloud native, and get a clean start. You know, if you're a startup, you don't have all these technical debt, but unfortunately a lot of the large companies have these technical debt and how we help customers, because they're really lost. They're like I don't know what to do, there's so much coming at me, and they need the help, and I think that that's where the power of Dell Technologies comes together in giving them that journey. >> Yeah and the bank is a really good example. We have a customer who's exactly that example where everything from the main frame that runs all their transaction processing that they've always run to their mobile applications all run off of a power max, and part of this journey for them is that they absolutely need that infrastructure, but they also need to simplify their operations as much as possible and I think one platform to consolidate all that on is true in banks, and governments, and hospitals around the world and I think that that's part of where we see a lot of this pull of how do I get that cloud experience, but how do I still use that infrastructure that I have? >> Caitlin, everybody's trying to squint through the new announcement of the Dell Technologies cloud there and what does this mean to the storage people, you know, what storage is underneath that? Is that something that they see it, will they recognize it? I was wondering if you can help eliminate that some. >> Yeah and some of this will be a little clearer too tomorrow as we talk through a little bit more of the details, but if you think through the Dell Technologies cloud strategy essentially as two parts, the Dell Technologies cloud announced today and then Dell Technologies cloud enabled infrastructure that we'll talk through tomorrow. So the Dell Technologies cloud, what we announced today, essentially has two different flavors announced today and then one that we kind of said where we're going in the future. One is the Dell Technologies cloud platform, which is essentially the VxRail infrastructure and that's that first offer, and then there's the data center as service, the VMware cloud on Dell EMC. The third one, which was only mentioned quickly today, is that validated design. So that's leveraging our best of breed three tier architecture, including storage with that. The term that Jeff used today was VCF ready. Right, it validated with VCF, that's with Unity and Power max today. Again, that's the beginning, but you can picture what we're doing with validated design, is really enabling us to offer our three tier architecture, best of breed, across all three tiers, and leveraging VCF for that life cycle management, etc. >> And again, it's giving customers those choices to say hey, do I want to keep and maintain my, modernize my infrastructure, or do I have, you know, and this is the trend shifting where hybrid, you know, people will be talking about that, it's just the trend shifted only in the last couple of years for hybrid in, shut down my data center and go to the cloud. Now it's really kind of gone two way. The streets changed from not just going from data center to the cloud, but also coming from cloud to the data center, so the interesting challenges become about not just taking the requirements of your, you know, client server architecture and migrating it to, you know, elastic cloud architecture, which also taking that elastic EC2, you know, Azure environment and landing them into your data center environments managed a service, so that comes with its own challenges, but that's where customers want it to be, because you know, they're going "I've built so much IP, natively in my cloud, "applications that I've built over the years "and now I have a need for it closer to my data center "or my users or my edge and I really need to bring it back" And that's, you know, having challenges from a storage perspective. Now, they were not designed for client server, they were designed for cloud native elasticity, so I go to build storage architecture that's supposed there. >> And I think the other pieces that, and we'll talk some about this tomorrow, but this Dell Technologies cloud enabled infrastructure is kind of a, the other side of the coin, where we think about Dell Technologies cloud, that's really transforming into a cloud operating model and you're purchasing infrastructure to really transform that, but a lot of our customers want to use the cloud for very specific use cases. They want to replace tape and they want to archive to the cloud, right, so we have the capabilities and we'll continue and the vast capabilities of simply moving data from your infrastructure into public cloud, converting into object and putting in there, so you've met the cost profile, and you can maybe finally get rid of tape. I think I've for 14 years been trying to get rid of tape in the industry. Haven't gotten there yet. But then there's things like offering your data services, storage, data protection, data services in a cloud, so offer to find assets in the cloud or even as a service consumption of our infrastructure. So again, more on that tomorrow. And then there's the how do you manage that infrastructure and the data itself? Having that visibility on that and that's really that kind of cloud data insights piece of that. So that's really the cloud enabled infrastructure piece is really about getting to how do I leverage the cloud for disaster recovery, for archiving, for analytics? That type of thing. So, a lot of the things we'll talk about tomorrow more focus on those types of cases as well. >> Well you've given us a lot of tantalizing tidbits about what we're going to hear tomorrow, so thank you-- >> So now you have to tune in. >> We will be here. You better be here too. >> I know where to find you. >> Caitlin, Muneyb, thank you so much for coming on theCUBE. This was great. >> Thanks. >> Thank you for having us. >> I'm Rebecca Knight for Stu Miniman. We will have a lot more of our, theCUBE's live coverage of Dell Technologies World coming up in just a little bit. (upbeat tech music)

[Music] [Applause] [Music] [Applause] [Music] hi I'm Stu minimun with wiki bond and welcome to another wiki bond the cube digital community event this one sponsored by Dell EMC of course it's a big week in the industry VMware is having their big European show in Barcelona VMworld and while we are not there in person we have some news that we want to dig into with Dell EMC so like all of our digital community events we're gonna have about 25 minutes of video and then afterwards we're going to have a crowd chat we're gonna have a panel where you have the opportunity to dig in ask your questions give us your viewpoint and talk about everything that's going on so it's important to pay attention think about what questions participate in the crowd chat afterward and thanks so much for joining us talk about the business issues of the day to help us frame this discussion I'm happy to welcome back to the program Pete manka who's the senior vice president with converged infrastructure and solutions engineering at Dell MC Pete great to see you great see you Tuesday all right so Pete converged infrastructures come a long way you and I have a lot of history in this space you know more than a decade now we've been in here so but from a customer standpoint you know this has matured a lot I wouldn't want you to start out give us the customer perspective you know what was convergent restrictor designed to do how is it living up to that and you know what's the state of it today sure well as you said we've got a long history in this and ten years ago we started this business to really simplify IT operations for our customers and we tried to remove the silos between storage compute and networking management and we're doing that we created this market called converged infrastructure by converging the management of those three siloed operations in doing so we added a tremendous amount of value for our customers fast forward now over the years earlier this year we come up with a product that the BX block 1000 that allows us to scale considerably greater within a single environment adding more value to our customer we're very customer driven at Dell EMC as you know and so we talked to our customers again and said what else do you want what else do you want and they pushed us for more automation in more monitoring support for the product and that's really what we're here to talk about today is how we get from simplifying IT operations for customers through allowing scale architectures to eventually automating the customers environment for them yeah when you talk about simplification that the the industry has really been really galvanized gotten really excited at hyper-converged infrastructure and I hear simple that's kind of what HCI is gonna do Dell of course has both converged and hyper-converged we've talked a lot as to how they both fit maybe now you know give give us the update as to you know the relevance of CI today while HCI is still continuing to grow really that sure yeah HDI is a hot market obviously and it is growing fast and customers should be excited about HDI because it's a great solution right it enables the customers get an application up and running very quickly and it's great for scale out architectures you want to add symmetric type nodes and skill oh you're at your application your architecture it's great for that but like all architectures it doesn't fit all solutions or all problems for the customers and there's a place for CI and there's a place for HCI the end you think about HCI versus CI CI is great for asymmetrically scaling architectures you want to have more storage more networking more memory inside your servers more compute you can do that through a CI portfolio and for customers who need that asymmetrical scaling for customers who need high availability very efficient scale type storage environments scale of compute environments you can do that through a CI platform much more efficiently than you can through other platforms in the market alright Pete you mentioned that there was announcement earlier in the year that the VX block 1000 so for those that don't have hauled of history like us that followed from the V block of the BX block and now the 1000 helped remind us what was different about this from things in the past sure when we first started out in the conversion structure business we had blocks that were specific to storage configurations if you wanted a unity or v-max you had to buy a specific model of our of our VX block product line that's great but we realize customers and customers told us they wanted a mix environment they wanted to have a multi-use environment in their block so we created the VX block 1000 announced in February and it allows you to mix and match your storage sand bar along with your compute environment and scales out at a much greater capacity than we could through the original block design so and we're providing the customer a much larger footprint managed by within a single block but also a choice allowing them to have multiple application configurations within the same block all right so people now what what's Del DMC doing to bring converged infrastructure for it even more how are we expanding you know what it's gonna do for customers and the problems they're looking to solve yeah right so again we went back to our customers that said ok tell us your experience with block you tell us what you like tell us what you don't like and they love the product it's been a very successful product they said we want more automation we want more monitoring you want the ability to see what's happening as well as automate workflows and procedures that we have to do to get our workloads up and running quicker and more automated fashion so what we're gonna talk about today is how we're going to do that we're going to provide more automation capabilities and the ability to monitor through our VM work you realize suite toolset alright great Pete I appreciate you helping kind of lay the groundwork we're gonna be back in a quick second one of your peers from Dell MC to dig into the product so stay with us we'll be back right after this this quick break [Music] vx block system 1000 simplifies IT accelerates the pace of innovation and reduces operating costs storage compute networking and virtualization components are all unified in a single system transforming operations and delivering better business outcomes faster this is achieved by five foundational pillars that set Dell EMC apart as the leading data center solutions provider each VX blocks system 1000 is engineered manufactured managed sustained and supported as one welcome back joining me to dig into this announcement is Dan Mita who's the vice president of converged infrastructure engineering at Dell EMC damn thanks for joining us thanks for having me all right so Pete kind of teased out of what we're doing here talked about what we've been building on for the last ten years in the converging infrastructure industry please elaborate you know what this is and shuttle from there yeah absolutely so to your point we know customers have been buying VX blocks and V blocks for the last ten years and there's lots of good reasons behind all of that we also know that customers been asking us for better monitoring better reporting and more orchestration capabilities we this announcement we think we're meeting those challenges so there's three things that I'd like to talk about one is we're gonna help customers raise the bar around awareness of what's going on within the environment we'll do that through health checks and dashboards performance dashboarding real-time alerting for the first time the second thing we'll talk about is we talked about a different level of automation than we've ever had before when it comes to orchestration we'll be introducing the ability to set up the services necessary to run orchestrated workflows and then our intention is to bring to market those engineered workflows and lastly would be you know analytics deeper analytics for customers that want to go even further into why their system is drifted from a known good state we're gonna give them the capabilities to see that great so Dan I think back from the earliest days that you know Vblock was always architected to you know transform the way operations are done what really differentiates this you know how important is there are things like the analytics of you're doing yeah sure so you're right today our customers use element managers to do most of that what this tool will allow them to do is kind of abstract a lot of the complexity folk in the element managers themselves if you think about an example where our customer wants to provision an ESXi host add it to a cluster and you say a Power Max bulan we know there's about a dozen manual steps to do that it cuts across four element managers and that also means you're going to be touching your administrators across compute network storage and virtualization with this single tool that will guide you first by checking the environment taking you through an orderly set of questions or inputs and then lastly validating the environment we know that we're going to help customers eliminate any undue harm that might do to an environment but we're also gonna save them time effort and money by getting it done quicker ok so Dan it sounds like there's a new suite of software explain it exactly what is it and how do all these pieces fit together yeah so there's three pieces in this week foundational is what we call the X blocks central so the X Box central is going to go out mandatory with all new VX blocks we're also going to make it available to our customers running older 300 500 and 700 family the X blocks and we'll provide a migration path for customers that are using vision today that's the tool that's going to allow them to do that performance health and RCM compliance dashboarding as well as do metrics based in real-time alerting one loved one step up from that one layer up from that is what we call the X block orchestration so this this product is being built underneath the V realize operations or excuse me orchestration tool and it's essentially like I said it's going to provide those all of those tools for setting up the services to run the workflows and then we'll provide those workflows so that example that I gave just a minute ago about provisioning that host will have a workflow from that right out of the gate ok so you mentioned the the vir ops thing you know VMware has always been a you know a very important piece of the whole stack there's yeah be in front of everything in the product line while you're announcing it this week at you know vmworld your and you know explain a little bit more that integration between the VMware pieces so you mentioned V Rob's and that's the third piece in this suite right so that is that it's going to provide us the dashboarding to provide all of that detailed analytics so if you think about it we're using V realized opera orchestra ssin as a workflow engine we're using V ROPS for that intelligent insight into the operations as a framework for the things that we're doing but essentially what we've given customers at this point is a framework for a cloud management or a cloud operations model sitting on top of a converged infrastructure alright Dan thanks for explaining all that now we're gonna throw it over to a customer to really hear what they think of this announcement when we started to talk about the needs to innovate within business technology and move forward with the business we knew we had to advance our technology offerings standardize our data center and help bring all our technology to current date vs block allowed us to do that in one purchase and also allowed us to basically bring our entire data center ten years forward with one step the benefits we've seen from the X block from my side of the house I now have that sleep at night capability because I have full high availability I have industry-leading technology the performance is there their applications are now more available we now have a platform where we can modernize our entire system we can add blades we can add storage we can add networking as we need it out of the box all knowing that it's been engineered and architected to work together it has literally set it and forget it for us we go about our daily business and now we've transitioned from a maintenance time set and a maintenance mindset to now we can participate in meetings to help drive business innovation help drive digital transformation within our company and really be that true IT strategic partner the business is looking for with the implementation of VX blocks central upcoming we should be able to get a better idea of what's going on in our VX block through one dashboard we're very sensitive about the number of dashboards we try to view do the whole death bi dashboard situation especially for a small team we really believe yes block central is going to be beneficial for us to have a quick health overview of our entire unit encompassing all components as we discussed additional features coming out for the VX block one of the more interesting ones for me was to see the integration of VMware's be realized product into the VX block most importantly focused around orchestration and analytics that's something that we don't do a lot of right now but as our company continues to grow and we continue to expand our VX block into additional offerings I can see that being beneficial especially for our small team being able to you know or orchestrate and automate kind of daily tasks that we do now may benefit our team in the future and then the analytics piece as we continue to be a almost a service provider for our business partners having that analytic information available to us could be very beneficial from a from a cost revenue standpoint for us to show kind of the return on investment for our company one of the things that we kind of look forward to that the opportunities of VX block is going to give us given the feature set that's coming out is the ability to use automation for some of our daily business tasks that maybe is something as simple as moving a virtual machine from one host to another that seems pretty mundane at this point but as our company grows and workloads get more complex having the automation availability to be able to do that and have VMware do that on its own it's going to benefit our team always love hearing from customers I'm Peter Burris here in our Palo Alto studios let's also hear from a very important partner in this overall announcement that's VMware we've got OJ Singh who's a senior vice president and general manager the cloud management business unit at VMware with us AJ welcome to the cube thank you Peter of that to be here so Archie we've been hearing a lot of great new technology about you know converged infrastructure and how you do better automation and how you do better you know discovery and whatnot associated with it but these technologies been for around for a while and VMware has been a crucial partner of this journey for quite some time give us a little bit about the history absolutely you know this is a as you rightly pointed a long history with a VMware and Dell EMC goes back over a decade ago I started with Vblock in those days and we literally defined the converged infrastructure market at that point and and this partnership has continued to evolve and so this announcement we are really excited to be here you know to continue to announce our joint solutions to our common customers you know in this whole VX blocks 1000 along with the vitalife suite well the VX block Hardware foundation with VMware software foundation was one of the first places where customers actually started building what we now call private clouds tell us a little bit about how that technology came together and how that vision came together and how your customers have been responding to this combinations partnership for a while absolutely if you think about it from a customer standpoint they love the fact that it is a pre engineered solution and you know they have to put less effort and doing the lifecycle management maintenance of the solution so as part of kind of making it a pre engineered solution what we've done is you know made it such that the integrations between the VX block and visualize are out of the box so we put some critical components you know are of course the vSphere and NSX in there but in addition to that for the virial I set we have vro Orchestrator already built in there we have a special management pack that gets into detail dashboards that are related to the hardware associated with the X block also pre integrated in there so that if via ops runs in there it'll automatically kind of figure that as a dashboard out and can configure them and then finally we have VRA or you know an industry-leading automation platform that allows you self-service and literally build a private cloud on top of the X block so the VX central software has been letting or is now allows a customer to make better use of VMware yes similarly some of the new advancements that you're making within VMware are going to help VX bar customers get more out of their devices as well tell us a little bit about some of the recent announcements you've made that are very complimentary absolutely you know to some extent you know the V realized journey has been a journey about at the end of the day in enabling our customers to set up a self-managed private cloud and do large extent we're heading in the direction of what we say self-driving operations using machine learning technologies and all of that so in that kind of direction in that vision if you may we've actually now released with a great integration between VRA and via ops that for the first time closes the loop between the two solutions so that you can start to do intelligent workload placement right depending upon if I'm trying to optimize for cost I'm trying to optimize for tier of service you know whether it's bronze silver gold tier service I'm trying to optimize for software license management you know Oracle license is only going on Oracle tier etcetera this closed-loop with policy ensures you do that and that's the first step in this direction of self-driving that's a very important direction because customers are gonna try to build more complex systems based on or support more complex applications without at the same time seeing that complexity show up in the administration side now that leaves the last question I have because ultimately the two of you are working to make together to make customers successful so tell us a little bit about how your track record your history and your direction of working together in support in service to customers is going and where you think it's gonna go absolutely so we continue to work very closely in partnership and as partners we are committed to support our customers through thick and thin you know to make sure that they can have these engineered pre-engineered clouds set up so they can get the benefits of these clouds lower cost to serve you know in terms of highly efficient workload the fact as much as possible in the you know let me tell about of hardware that's available and at the same time the automation and the self-service that enables the agility so the development teams can build software quickly I think provision software really fast so those are the kind of benefits lower cost agility but in partnership jointly serving our customers RJ Singh senior vice president general manager of the VMware cloud management business unit thanks again for beyond the cube thank you Peter glad to be here Stu back to you all right thanks Peter for sharing that VMware perspective to help understand a little bit more some of the customer implications we're back with Dan and Pete Pete we talked about there's new management there's a few different software packages is this exclusively for the new generation of VX block 1000 or you know who the existing customers will be able to use this sure I mean obviously advanced management features are important to all of our customers so we specifically designed the Xbox central to run both on existing VX block customers and of course in our new VX blocks that were a lot of the factor as well alright so Dan we've talked about the progress we've made the the you know great maturation in these solutions set what's next what customers expect and what should we be looking for from Dellums in the future so this the thing with us is always data center operations simplification if you think about it what we're introducing today is all about simplifying and provisioning and management of the existing system within the system we've heard also from customers what they look for us next to do is to try to improve the upgrade process simplify that as well so we've already got some development efforts working on that we'll be excited and news for later this year or early next year janna follow-up went dance that we always talked to our customers about what they're looking for in addition to more automation and we're monitoring support they want to go to consume their resources in a more agile environment cloud like a farm and even on-premises so that combined with the be realized suite of products we're going to be providing more cloud live experience to our customers for their yeah walks in the future alright Pete and Dan thank you so much for sharing this news we're gonna now turn it over to the community so you've heard about the announcement we've been talking for quite a long time at wiki bond about how automation and tools are gonna hopefully help make your job easier so want you to dig in ask the questions what do you like what do you want to see more of and so everybody let's growl chat great