>>Hey, Sue, my great to see you. Welcome to the Data Cloud Summit. Super excited to have you welcome. >>Hey, Chris. Very nice to be there. Thank you for having me >>tell us a little bit about alien spending lakhs. Tell us a little bit about yourself and your role. Italy and Benelux >>aliens, Benelux zits. Basically the aliens business in the region. Belgium, Netherlands and Luxembourg. We serve the needs of the customer here by securing the future. We actually do both PNC asses. We call it properly and casualities in life investment management and health. We do retail, uh, small and medium enterprises. I am a regional chief Data and Biggs, officer for aliens. Benelux. I report directly to the regional CEO my job here in alliance to basically drive the data and analytics agenda for aliens. Vanilla, >>cinnamon. I understand you're getting your PhD in data science. It would be great for the audience to learn a little bit more about what's driving you to do that. And kind of what? What's most interesting to you about data science? A I m l >>the reason why I started to do this because there's so much relevance. Push that which is basically driving the agenda. We need to really look at the theoretical part off it as well. To kind of concrete eyes, Andi toe bring in a certain develop dependency, consistency, timelessness, etcetera. And obviously that which we're doing is very innovative. Here, Italians, monologues driven again by relevance and which is very good for the business. But the timelessness needs to also be the sustainability the scalability needs also has to be given to this particular relevance driven topic so that we don't just create superficial impact. But we create a long lasting and everlasting impact in our competitive intelligence intelligence that building against monologues. >>That's awesome. I mean, thanks for sharing that. So So I think. Cinnamon. When when you and I met back in March 1 of the big things that you were you were considering is, you know, uh, signing up with snowflake and becoming a customer. But part of that journey was convincing Ali on spent lakhs to move to the cloud in your journey. So kind of it would be great for you to explain to the audience. You know what that journey has been like. Was it hard to convince your organization moved to the cloud, What hurdles might you have seen in your journey to the cloud? >>It was not very different to any kind of a change on the kind of effort that you need to put in a change for a normal status go set up that which exists today. So, of course, in any kind of a change, your status could change or challenge that which you bring in. There is a considerable, uh, effort that you need to put in. And it's also your responsibility to basically do that because if you don't have that energy or if you don't have that commitment and you are not able to sustain the energy of the commitment that you show in the new agenda that you bring in, then probably you're not gonna be there to see the change through. Of course, it waas difficult, obviously, because, uh, there is already existing status. Go. And there we have a lot of benefits by moving to cloud, and obviously the benefits seems very interesting. But there is skepticism, and we s alliance is from a group perspective, and Benelux perspective is full of very, very clear on a point that we cannot take advantage off the data that which we have. We want to ensure that privacy is by design. Security is by design. And we give utmost care to our customer data. Um, mhm. And all of this basically brings in tow the concept off. Okay, what is it about moving to the cloud and where are we getting exposed? Where should we basically put together? A security by design privacy with some kind of concepts before we do it and etc. Are you ready? Can be ensured that we still keep the customers data A to a place where we basically can't bust. Well, those are the things that which had to be explained. A certain level of sensitization had to be created. A certain level of awareness. Uh, then the consideration part. Yeah, all of this basically takes its own cycle. >>Awesome. Thanks for sharing that. So we're super excited to call Ali on spending lakhs of customer. Now, what are you excited about with snowflake? And I know that you're you're looking at snowflake. Is this kind of data cloud and data cloud transformation project. Tell us a little bit more about, you know, What? What excites you about Snowflake? How you think you might use stuff like, um, in this kind of transformation of Ali on spending lakhs? >>I know that snowflake is brought to us as a product by you guys, but we look at snowflake is a kind off message. We are breaking down the silos. Literally. Onda. We look at snowflake as a kind often agent to do this. Uh, this is something that which is very important to understand that whatever you do with the organizational level, you still end up with a situation where you kind of reinforce the silos. But, snowflake, we have an opportunity here to even challenge that on break the data silos. Once the data silos is broke, you basically improve the find ability of data. You basically improve the understand ability of the data accessibility of the data interpret ability on everyone sees pretty much the same truth. And that's how the silos disappear. We're very, very excited about the journey that which, which we have in front of us because we're pretty new in it. In the sense that we are going toe haven't very exciting journey as we progress, we are also looking forward to see how Snowflakes road map is going to take us to the point off arrival, as I would call it in our own data revenge in >>today we live in this kind of multi cloud, multi cloud application world. What are some of the concerns you have as you transition from, you know, having stuff in a data center to using multiple clouds to using multiple tools? You know, what's what's some of the challenges you for? See having? What are the things that you're looking for from Snowflake to help you? Um, in that journey, >>there is always a reason why we basically make a change. And the reason is always mostly towards more efficiency, effectiveness and so on and so forth, right? I mean, basically, we have Catholics challenges on this. Catholic challenges can also be addressed with this move to the cloud, except but what We should be careful and should avoid us that the cost that which we have in terms of Camp X is just does not get re attributed into another cost called articulation, cost or arbitration cost. So having a multi cloud is definitely a challenge until you have a kind off orchestrator because we are doing a business here and we don't want to care about pretty much the orchestration. The are part off it on. This needs to be taken taken into account because there is this application cloud and there is this infrastructure cloud. You can have as many clothes as you want, whatever function that which is is supporting you. But that has to be encapsulate, er abstracted away from us so that we're able to focus on the business that we're here to do. And these are certain constraints that I really had as I was thinking about multi cloud or hybrid cloud and I was even focusing on how am I going toe orchestrate all of these different things Eso that you know, you kind of feel abstracted from those things. So well, those are the constraints that I think we still have toe conquer as we progress. I think we are evolving very fastly in that area. And you are the experts in that area, and you know exactly what you're doing there. But for me, what is very important is that uh, yeah, it gets abstracted away from us, and we just get the scalability that we need the elasticity that which we need the security by design the privacy by design on. Then I think this is perfect for us. >>Awesome. So? So I think a lot of customers that are listening to this are about to jump on the same journey that you're you're embarking on. What, is there a specific use case that you decided to kind of go? You know, you know, all in on Snowflake. What was the what was the kind of the initial driver for you to say? Hey, then the business driver on you saying, Hey, I'm gonna use this use case to drive transformation within within Ali and spend lakhs, >>I think virtualization, uh, it's the keep point that comes up the top of my head the moment you speak about what even did drive me to think about snowflake as an option, right? Why virtualization? Because obviously I don't want to move huge amount of data from left, right and center, because you know that when you start optimizing such a kind of an architectural, you end up creating pockets silos, which is totally against what we want to do. We want to break silos. But in the end, just because off the infrastructure needs in the computational needs, etcetera on the response rates and stuff like that, you start to create silos, bring with virtualization and especially with the performance that with Snowflake and provide us in that area. Now it seems like a possibility that we will be able to do that. I mean, it was not something that we just thought about, let's say, a few years back, but now it's definitely possible virtualization. It's one of the key points, but when you talk in the terms of use cases, we Italians monologues do not look at use cases. Actually, we look at business initiatives, so the reason why we don't look at it as use cases is because use cases used, kind off a start and stop. But we were not in the game. Off use cases were in the game off delivering future, that which our customer really wants to be secured. That's what the business we are in and that there are no use cases. There are initiatives there that which matches to the agenda for our customer. So when you start thinking about like that one of the most important things that snowflake offices is an opportunity is to obviously create on environment, so to say, on elastic scalable, uh, situation with the computer that which we need that which basically matches one on one with the agenda for our customer. So what I mean is the data warehousing on the cloud through data warehousing on the cloud is what waas on off our driving thought processes for We did not want to go and say that we will just do, uh, do Data Lake. We will just do data hub way don't belong toe religion. So to say, we basically are very opportunistic in this approach where we say we will have a data lake. We will have a data warehouse. We will have a data hub on. We will integrate it, you know, very a semantic way that which will match to the agenda of the customer and treat the customer as a sort of centric point. >>That's great. I appreciate that. So So, um, Suderman, thank you so much for for, you know, joining us today. Um, And again, thank you for your partnership. We snowflake is super excited. I'm I'm super excited Thio participate in this journey with you. Is there anything that you kind of like to let the audience know before we wrap up? >>Very happy about the way we started Toe talk. Converse. I think the proof of value as we did was a very good engagement with you guys. I mean, you guys were really there. I really appreciate the way that you took the proof of what I've worked with many other windows in terms of proof of value. But I think you had a marked difference in the way you you brought Snowflake. Tow us. Thank you so much and keep doing the good work. >>Thanks so much cinnamon for the partnership and were super pumped on, you know, making you very successful in your project. So thank you so much. >>Thank you.

>>Ly from San Diego, California. It's the cube covering to clock in cloud native con brought to you by red hat, the cloud native computing foundation and its ecosystem Marsh. >>Welcome back to San Diego. It's CubeCon cloud native con 2019. You're watching the cube. I'm streaming in my cohost for three days of live coverage is John Troyer and happened at welcome fresh off the keynote stage to my right is as hers as har who's the chief architect for telco at red hat and the man that was behind the scenes for a lot of it, hunting Garcia, telco solutions manager at red hat. A gentlemen, thanks so much for joining us and a very interesting keynote. So you know 5g uh, you know, my background's networking, we all watch it. Um, uh, let's say my telco provider already says that I have something related to five G on my phone that we grumble a little bit about, but we're not going to talk about that where we are going to talk about his keynote. Uh, we had a China mobile up on stage. Uh, maybe a, I love a little bit behind the scenes as you were saying. Uh, you know, the cloud native enabled not just uh, you know, the keynote and what it's living, but it gets a little bit of what >>well, sure. Um, look, when we took on this particular project to build a cloud native environment, uh, for five genes, we spent a lot of time planning and in fact this is a guy who actually did, you know, most of that work, um, to do a lot of planning in terms of picking different components and getting that together. Um, one of the things that cloud native environment allows us to do is bring things up quickly. The resilience part of it and the scale bar, right? Those are the two important components and attributes of cloud native. In fact, what happened last night was obviously one of the circuit breakers trapped and we actually lost power to that particular entire part that is onstage. I mean, nobody knows about this. I didn't talk about it as part of the keynote, but guess what? Through because it was cloud native because it was built in an automated fashion. People were able to work. Yes, they spent about three hours or so to actually get that back up. But we got it back up and running and we showed it live today. But what, I'm not trying to stress on how it failed a white fail. I'm trying to stress on how quickly things came back up and more important. The only cloud native way of doing things could have done that. Otherwise it wouldn't have been possible. All right. >>as, as the man behind the scenes there. Uh, it's great when we have, you know, here's actually the largest telco provider in the world. Uh, you know, showing what it, it's happened. So the title Kubernetes everywhere that telco edge gets a little bit of a hind, the scenes as to kind of the, the, the mission of building the solution and how you got it, you know, your, your, your customers, your partners, uh, engaged and excited to participate in. >> This is what's that very thirsting enterprise through realize. Actually, we took four months around, uh, 15 partners. And, uh, I would say partners >>because in that case, I'm taking, uh, uh, bell Canada and China mobile is a partners. They are part of the project. They were giving us a requirement, helping us all the way to it and together other, uh, more, uh, commercial partners. And of course, uh, as whatsover Allianz, like the team in the and the open interface, Allianz is, we're working with us is, was about 8,200 people working behind the scenes to get this work, uh, to have a lab, uh, directly, completely set up with a full, uh, Fuji containerized MoMA and network in France, uh, have the same in Montreal. Fuji and fogey called directly Montiel as well, uh, in one of our partners, uh, Calum labs and then bringing here the fudgey pop, uh, and have everything connected to the public cloud. So we have everything in there. So all the technology, all the mobile technology was there. >>We have enterprise technology that we're using to connect all the, all the labs and the, and the pop here with the public cloud to. Uh, um, technology and we have of course deployed as, as a, as our, uh, was mentioning. We deployed Kubernete is on the public cloud and we have as well Kubernete is open, rehabbed, open stack, uh, sorry. They had OpenShift container platform running on the, on all the premise in the lab in France and Davi, Marcia and they pop here. Uh, as I say, it was kind of an interesting enterprise. We have some hiccups last night, but uh, we were able to put that out the world telco, >>very specialized, very high service level agreements. I always want by phone to work and so a little bit, uh, uses different terminology than the rest of it sometimes. Right. And MP and VNF and VCO. But so maybe let's real to tell people a little bit like what are we actually talking about here? I mean, people also may not be following edge and, and teleco and what's actually sitting in their home town or, or it used to be embedded chips and none, it was a like Linux, but we're actually talking about installing Kubernetes clusters in a lot of different, really interesting typologies. That's absolutely true actually with the way how, and described it as perfect in the sense that we actually had Kubernetes clusters sitting in a data center environment in France, in Montreal and a remote pop that's sitting here on stage. So it was not just independent clusters but also stretch clusters where we actually had some worker nodes here that will attach back to the Montreal cluster. >>So the flexibility that it gave us was just awesome. We can't achieve that. Uh, you know, in general. But you brought up an interesting topic around, uh, you know, Getty or, uh, or, or the Teleco's operating environment, which is different and cloud native principles has, are a little bit different where they weren't very high availability, they weren't very high reliability with good amount of redundancy. Well, cloud native and actually those attributes to you. But the operational model is very different. You have to almost use codas throwaway hardware as throwaway and do a horizontal scale model to be able to build that. Whereas in the older environment, hardware was a premium switches and routers with a premium and you couldn't have a failure. So you needed all of those, you know, compliance of high availability and upgradability and so on. Here I'm upgrading processes in Linux, I'm upgrading applications. I can go deploy anytime, tear them down. Anytime I'm monitoring the infrastructure, using metrics, using telemetry. That wasn't the case before. So a different operating environment, but it provides actually better residency models than what telcos are actually yesterday. Yeah. >>Um, it's a complicated ecosystem to put all these pieces together. Uh, it gives, gives a little insight as to, uh, you know, red hats, leadership and uh, the, the, the partners that help you put it in. >>I will let him answer that. >>Um, is another, our first rodeo. We have been working on the vitro central office project with the, with the leaner foundation, uh, networking and Hopi NFV community for three last years. Uh, let's say, and the interesting part of this one is that even though we typically get with working with what the technology that they are using now, uh, we decided it's time to go with the technologies that we'll be using from now on. Um, but of course, uh, there is a set of partners that we need. We need to build the infrastructure from scratch. So for example, we have a Lenovo that was bringing all the, all the servers, uh, for the, for the set up in, uh, and here in San Diego, which actually the San Diego pub was built originally in Raleigh, Illinois, facilities and cheap all over the country to here for the show. Uh, and uh, then we have the fabric part. >>So the networking part, that's his cologne. Uh, this was working and bringing us the software defined fabric, uh, to connect all the different future. And then, then we start building this over layers on top. So we have, they had OpenShift container platform for the to completely deploy over metal servers. And then we start adding all the rest of the components, like the four G core fundamental Tran, like dividing for GFG radio from Altron, uh, together with Intel come Scott. That's his building. He started building the mobile part of it in Montreal, a San Diego. And then we add on top of that. Then we start adding the IMS core in the public cloud and then we connect everything through the by tuning. >>So a couple of things that I'd like to highlight in terms of coordinating partners, getting to know when they're ready, figuring out an onboarding process that gives them a sandbox to play with their configurations first before you connect them back into the main environment. Partitioning that working simultaneously with Malden, we had a Slack board that was full of messages every day. We had a nonstop, you know, every morning we had a scam call, right then it's like a scrum meeting every morning, just a daily stand up from eight 30 to nine 30. And we continue that all over the day. >>So as her, one of the things I really like to China mobile, uh, when they talked about in the keynote, first of all they said, you know, the problem is, you know, 20 by 2026, you know, it's, it's rainbows and unicorns and you know, 5g, uh, you know, will help enable so much around the planet. Seriously. Um, but you know, today she, she talked about major challenge in the rollout and infrastructure and service and capability. So, you know, help us understand a little bit the hype from reality of where we are with five G what we could expect. >>Absolutely. We are going through the hype phase right now, right? We are absolutely all the operators want FFG service to be delivered for sure. The reason why they want it to be delivered as they don't want to be left behind. Now there are some operators when we in more opportunistic and looking at 5g as a way to insert themselves into different conversations, IOT conversation, um, smart city conversation, right? Um, edge compute conversation. So they're being very strategic about how the big, the set of technologies, how they go deploy in that particular infrastructure and strategically offer capabilities and build partnerships. Nobody's going to rip out their existing three G four G network and replace that with 5g by 2026. It's not gonna happen, but what will happen by 2026 is an incremental phase of services that will be continued to offer. As an example, I'll give you, um, cable providers are looking at 5g as a way to get into homes because they can deploy in millimeter wave band a radio closer to the house and get a very high speed multi-gigabit high speed connection into the home without having to worry about what's your copper look like? >>Do I have fiber to the home? Do I have fiber to the business and so on. And so. So that's actually an interesting, >>okay, so you're saying solving the last mile issue in a very targeted use. >>Absolutely. So that's one. The other area might be running a partnership with BMW Toyota in, you know, some of these car companies to provide telemetry back from cars into their own, you know, operating environment so that they know what's going on, what's being used, how is it being used, how can we, how can we do provide diagnosis before the car actually begins to fail? Uh, big, you know, private environments like oil and gas mining, they are going to deploy public safety and security where all of these, you know, policemen on and safety personnel are required to now use body cams. Now you have video feeds coming from hundreds of people. There are deployment and incidents. Now you can take that information you need high speed broadband, you need the ability to analyze data and do analytics and provide feedback immediately so that they can actually act. So do three, this specific targeted use case, even a country like India where they're talking about using 5g for very specific use cases, not replacing your phone calling. >>I love that point. And it kind of ties back into some of the other things you were saying about the a agility and the operational model. And I relate it back to it. You know, my, again, my perception of some telco maybe 20 years old and that they had a tendency to do very monolithic projects. And you know, when you're out, when you're rolling out a infrastructure across the country, there's a certain, uh, monolithic nature to it. But you're talking about rolling out one, rolling out individual projects rolling out. That's also the advice we give to it. Try it with one thing, you know, try open shift with that one application and then also though, but it takes uh, the upskilling and the cultural model. So true with your telco petitioners who are, we're on Slack, they're with you and I, you know, I don't, I don't know if there's any relation, any other kinds of things to pull out about the mirror of, of the it transformation with telco transformation and colon Turner. That's actually a good point that you bring up, >>right? Look, the costs of building, if I have infrastructure from ground up is extremely high. If they want to completely revamp that. You're talking about replacing every single radio, you're talking about adding capacity more adding, you know, backhaul capacity and so on. So that isn't going to happen overnight. It's going to happen. It may take even more 10 years. Right. I mean in the most interesting thing, that stat stack that I saw was even LTE is going to grow. LTE subscriber count is going to grow for the next two years before it flatmates. So we're not going to LTE four G that's been around for a decade almost. Right. And it's going to still grow for the next two years, then it's going to flatten and then you'll start to see more 5g subscribers. Now back to the point that you were bringing up in terms of operational model change and in terms of how things will be I D principles applying it principles to telco. >>Um, there are still some challenges that we need to solve in Coobernetti's environment in particular, uh, to address the teleco side of the house. And in fact through this particular proof of concept, that was one of the things we were really attempting to highlight and shine a light on. Um, but in terms of operational models, what use applicable and it will now be totally applicable on the telco network, the CIC pipeline. There's delivery of applications and software that testing and integration, the, you know, um, operational models. Absolutely. Those, in fact, I actually have a number of service providers and telcos that I talked to who are actually thinking about a common platform for it end telco network. And they are now saying, okay, red hat, can you help us in terms of designing this type of a system. So I think what could speak to you a little bit about, uh, in this context is how the same infrastructure can be used for any kind of application. So you want to talk about how the community's platform can be used to deploy CNS and then to deploy applications and how you've shown that. Yeah. Well this is what, >>what we have been doing, right. So we have, uh, the coordinators platform does, is actually deploy and the services we have, all these partners are bringing their Cloudnative uh, function, uh, applications on top of that, that what we are calling the CNF the quantities and network functions. And basically what we were doing as well during the whole process is that we have, those partners are still developing, still finishing the software. So we were building and deploying at the same time and testing on the same time. So during the last four months, and even I can tell you even just to deny >>even last night, so the full CACD pipeline that we deploy in ID side, here it is in operation on the network side. >>Well yeah. So, so I, I want to give you the final word cause you know, John was talking about it cycles, you know, if you think about enterprises, how long they used to take to deploy things, uh, and what cloud data is doing for them. Uh, it sounds like we're going through a similar trends. >>Absolutely big in a big way. Um, telcos are actually deploying a private cloud environment and they're also leveraging public cloud in mind. In fact, sometimes they using public cloud as sandbox for their development to be completed until they get deployed and private. Claremont, they still need the private time enrollment for their own purposes, like security, data sovereignty and uh, you know, their own operational needs. So, but they want to make it as transparent as possible. And in fact, that was one of the things we want to also attempted to show, which is a public cloud today, a private cloud and bare metal, a private cloud on OpenStack. And it was like, and you know, it came together, it worked, but it is real. That's more important. And, uh, for enterprise and for telcos to be literally going down the same path with respect to their applications, their services and their operational models. I think this is really a dream come true. >>Well, congratulations on the demo. Uh, but even more importantly, congratulations on the progress. Great to see, uh, you know, the global impact that's going to have in the telecommunications market. Definitely look forward to hearing more than. >>Thank you very much. Thank you. The opportunity to >>actually be here. All right. For John Troyer, I'm Stu Miniman back with lots more here from CubeCon Claude, date of con 2019 in San Diego, California. Thanks for watching the queue.

>> Narrator: Live from New York, it's theCube! Covering AWS Global Summit 2019, brought to you by Amazon Web Services. >> Welcome back, we're here at the Javits Center in New York City for AWS Summit, I'm Stu Miniman, my cohost is Corey Quinn and happy to welcome to the program Scott Mullins, who's the head of Worldwide Financial Services Business Development with Amazon Web Services based here in The Big Apple, thanks so much for joining us. >> Thanks for having me, Stu, thanks for having me, Corey. >> All right so we had obviously financial services big location here in New York City. We just had FINRA on our program, had a great conversation about how they're using AWS for their environments, but give us a thumbnail if you will about your business, your customers and what you're seeing there. >> Sure, we're working with financial institutions all the way from the newest FinTech startups, all the way to organizations like FINRA, the largest exchanges and brokers dealers like Nasdaq, as well as insurers and the largest banks. And I've been here for five years and in that time period I actually went from being a customer speaking at the AWS Summit here in the Javits Center on stage like Steve Randich was today to watching more and more financial institutions coming forward, talking about their use in the cloud. >> Yeah before we get into technology, one of the biggest trends of moving to cloud is I'm moving from CapEx more to OpEx and oh my gosh there's uncertainty because I'm not locking in some massive contract that I'm paying up front or depreciating over five years but I've got flexibility and things are going to change. I'm curious what you're seeing as the financial pieces of how people both acquire and keep on the books what they're doing. >> Yeah it can be a little bit different, right, then what most people are used to. They're used to kind of that muscle memory and that rhythm of how you procured technology in the past and there can be a stage of adjustment, but cost isn't really the thing that people I think look to the most when it comes to cloud today, it's all about agility and FINRA is a great example. Steve has talked about over and over again over the last several years how they were able to gain such business agility and actually to do more, the fact that they're now processing 155 billion market events every night and able to run all their surveillance routines. That's really indicative of the value that people are looking for. Being able to actually get products to market faster and reducing development cycles from 18 months to three months, like Allianz, one of our customers over in Europe has been able to do. Being able to go faster I think actually trumps cost from the standpoint of what that biggest value driver that we're seeing our customers going after in financial services. >> We're starting to see such a tremendous difference as far as the people speaking at these keynotes. Once upon a time you had Netflix and folks like that on stage telling a story about how they're using cloud to achieve all these amazing things, but when you take a step back and start blinking a little bit, they fundamentally stream movies and yes, produce some awesome original content. With banks and other financial institutions if the ATM starts spitting out the wrong number, that's a different point on the spectrum of are people going to riot in the street. I'm not saying it's further along, people really like their content but it's still a different use case with a different risk profile. Getting serious companies that have world shaking impact to trust public cloud took time and we're seeing it with places like FINRA, Capital One has been very active as far as evangelizing their use of cloud. It's just been transformative. What does that look like, from being a part of that? >> Well you know it's interesting, so you know you just said it, financial services is the business of risk management. And so to get more and when you see more and more of these financial institutions coming forward and talking about their use of cloud, what that really equates to is comfort, they've got that muscle memory now, they've probably been working with us in some way, shape or form for some great period of time and so if you look at last year, you had Dean Del Vecchio from Guardian Life Insurance come out on stage at Reinvent and say to the crowd "Hey we're a 158 year old insurance company but we've now closed our data center and we're fully on AWS and we've completed the transformation of our organization". The year before you saw Goldman Sachs walk out and say "Yeah we've been working with AWS for about four years now and we're actually using them for some very interesting use cases within Goldman Sachs". And so typically what you've seen is that over the course of about a two year to sometimes a four year time period, you've got institutions that are working deeply with us, but they're not talking about it. They're gaining that muscle memory, they're putting those first use cases to begin to scale that work up and then when they're ready man, they're ready to talk about it and they're excited to talk about it. What's interesting though is today we're having this same summit that we're having here in Cape Town in Africa and we had a customer, Old Mutual, who's one of the biggest insurers there, they just started working with us in earnest back in May and they were on stage today, so you're seeing that actually beginning to happen a lot quicker, where people are building that muscle memory faster and they're much more eager to talk about it. You're going to see that trend I think continue in financial services over the next few years so I'm very excited for future summits as well as Reinvent because the stories that we're going to see are going to come faster. You're going to see more use cases that go a lot deeper in the industry and you're going to see it covering a lot more of the industry. >> It's very much not, IT is no longer what people think of in terms of Tech companies in San Francisco building products. It's banks, it's health care and these companies are transitioning to become technology companies but when your entire, as you mentioned, the entire industry becomes about risk management, it's challenging sometimes to articulate things when you're not both on the same page. I was working with a financial partner years ago at a company I worked for and okay they're a financial institution, they're ready to sign off on this but before that they'd like to tour US East one first and validate that things are as we say they are. The answer is yeah me too, sadly, you folks have never bothered to invite me to tour an active AZ, maybe next year. It's challenging to I guess meet people where they are and speak the right language, the right peace for a long time. >> And that's why you see us have a financial services team in the first place, right? Because your financial services or health care or any of the other industries, they're very unique and they have a very specific language and so we've been very focused on making sure that we speak that language that we have an understanding of what that industry entails and what's important to that industry because as you know Amazon's a very customer obsessed organization and we want to work backwards from our customers and so it's been very important for us to actually speak that language and be able to translate that to our service teams to say hey this is important to financial services and this is why, here's the context for that. I think as we've continued to see more and more financial institutions take on that technology company mindset, I'm a technology company that happens to run a bank or happens to run an exchange company or happens to run an insurance business, it's actually been easier to talk to them about the services that we offer because now they have that mindset, they're moving more towards DevOps and moving more towards agile. And so it's been really easy to actually communicate hey, here are the appropriate changes you have to make, here's how you evolve governance, here's how you address security and compliance and the different levels of resiliency that actually improve from the standpoint of using these services. >> All right so Scott, back before I did this, I worked for some large technology suppliers and there were some groups on Wall Street that have huge IT budgets and IT staffs and actually were very cutting edge in what they were building, in what they were doing and very proud of their IT knowledge, and they were like, they have some of the smartest people in the industry and they spend a ton of money because they need an edge. Talking about transactions on stock markets, if I can translate milliseconds into millions of dollars if I can act faster. So you know, those companies, how are they moving along to do the I need to build it myself and differentiate myself because of my IT versus hey I can now have access to all the services out there because you're offering them with new ones every day, but geez how do I differentiate myself if everybody can use some of these same tools. >> So that's my background as well and so you go back that and milliseconds matter, milliseconds are money, right? When it comes to trading and actually building really bespoke applications on bespoke infrastructure. So I think what we're seeing from a transitional perspective is that you still have that mindset where hey we're really good at technology, we're really good at building applications. But now it's a new toolkit, you have access to a completely new toolkit. It's almost like The Matrix, you know that scene where Neo steps into that white room and hey says "I need this" and then the shelves just show up, that's kind how it is in the cloud, you actually have the ability to leverage the latest and greatest technologies at your fingertips when you want to build and I think that's something that's been a really compelling thing for financial institutions where you don't have to wait to get infrastructure provisioned for you. Before I worked for AWS, I worked for large financial institutions as well and when we had major projects that we had to do that sometimes had a regulatory implication, we were told by our infrastructure team hey that's going to be six months before we can actually get your dev environment built so you can actually begin to develop what you need. And actually we had to respond within about thirty days and so you had a mismatch there. With the cloud you can provision infrastructure easily and you have an access to an array of services that you can use to build immediately. And that means value, that means time to market, that means time to answering questions from customers, that means really a much faster time to answering questions from regulatory agencies and so we're seeing the adoption and the embrace of those services be very large and very significant. >> It's important to make sure that the guardrails are set appropriately, especially for a risk managed firm but once you get that in place correctly, it's an incredible boost of productivity and capability, as opposed to the old crappy way of doing governance of oh it used to take six weeks to get a server in so we're going to open a ticket now whenever you want to provision an instance and it only takes four, yay we're moving faster. It feels like there's very much a right way and a wrong way to start embracing cloud technology. >> Yeah and you know human nature is to take the run book you have today and try to apply it to tomorrow and that doesn't always work because you can use that run book and you'll get down to line four and suddenly line four doesn't exist anymore because of what's happened from a technological change perspective. Yeah I think that's why things like AWS control tower and security hub, which are those guardrails, those services that we announced recently that have gone GA. We announced them a couple of weeks ago at Reinforce in Boston. Those are really interesting to financial services customers because it really begins to help automate a lot of those compliance controls and provisioning those through control tower and then monitoring those through security hub and so you've seen us focus on how do we actually make that easier for customers to do. We know that risk management, we know that governance and controls is very important in financial services. We actually offer our customers a way to look from a country specific angle, add the different countries and the rule sets and the requirements that exist in those countries and how you map those to our controls and how you map those into your own controls and all the considerations that you have, we've got them on our public website. If you went to atlas.aws right now, that's our compliance center, you could actually pick the countries you're interested in and we'll have that mapping for you. So you'll see us continue to invest in things like that to make that much easier for customers to actually deploy quickly and to evolve those governance frameworks. >> And things like with Artifact, where it's just grab whatever compliance report you need, submit it and it's done without having to go through a laborious process. It's click button, receive compliance in some cases. >> If you're not familiar with it you can go into the AWS console and you've got Artifact right there and if you need a SOC report or you need some other type of artifact, you can just download it right there through the console, yeah it's very convenient. >> Yeah so Scott you know we talked about some of the GRC pieces in place, what are you seeing trends out there kind of globally, you know GDRP was something that was on everybody's mind over the last year or so. California has new regulations that are coming in place, so anything specific in your world or just the trends that you're seeing that might impact our environments-- >> I think that the biggest trends I would point to are data analytics, data analytics, data analytics, data analytics. And on top of that obviously machine learning. You know, data is the lifeblood of financial services, it's what makes everything go. And you can look at what's happening in this space where you've got companies like Bloomberg and Refinitiv who are making their data products available on AWS so you can get B-Pipe on AWS today, you can also get the elektron platform from Refintiv and then what people are trying to do in relation to hey I want to organize my data, I want to make it much easier to actually find value in data, both either from the standpoint of regulatory reporting, as you heard Steve talk about on stage today. FINRA is building a very large data repository that they have to from the standpoint of a regulatory perspective with CAT. Broker dealers have to actually feed the CAT and so they are also worried about here in the US, how do I actually organize my data, get all the elements I have to report to CAT together and actually do that in a very efficient way. So that's a big data analytic project. Things that are helping to make that much easier are leg formations, so we came up with leg formation last year and so you've got many financial institutions that are looking at how do you make building a data leg that much easier and then how do you layer analytics on top of that, whether it's using Amazon elastic map reduce or EMR to actually run regulatory reporting jobs or how do I begin to leverage machine learning to actually make my data analytics from a standpoint of trade surveillance or fraud detection that much more enriched and actually looking for those anomalies rather than just looking for a whole bunch of false positives. So data analytics I think is what I would point to as the biggest trend and how to actually make data more useful and how to get to data insights faster. >> On the one end it seems like there's absolutely a lot of potential in this, on the other it feels in many cases with large scale data analytics, it's we have all these tools for machine learning and the rest that we can wind up passing out to you but you need to figure out what to do with them, how to make it work and it's unclear outside of a few specific use cases and I think you've alluded to a couple of those how to take in a typical business that maybe doesn't have an enormous pile of data and start applying machine learning to it in a way that makes intelligent sense. That feels right now like a storytelling failure to some extent industry wide. We're starting to see some stories emerge but it still feels a little "Gold Rush"-y to some extent. >> Yeah I would say, and my advice would be don't try to boil the ocean or don't try to boil the data leg, meaning you want to do machine learning, you've got a great amount of earnestness about that but picture use case, really hone in on what you're trying to accomplish and work backwards from that. And we offer tooling that can be really helpful in that, you know with stage maker you can train your models and you can actually make data science available to a much broader array of people than just your data scientists. And so where we see people focusing first, is where it matters to their business. So if you've got a regulatory obligation to do surveillance or fraud detection, those are great use cases to start with. How do I enhance my existing surveillance or fraud detection, so that I'm not just wading again through a sea of false positives. How do I actually reduce that workload for a human analyst using machine learning. That's a one step up and then you can go from there, you can actually continue to work deeper into the use cases and say okay how do I treat those parameters, how do I actually look for different things that I'm used to with the rules based systems. You can also look at offering more value to customers so with next best offer with Amazon Personalize, we now have encapsulated the service that we use on the amazon.com retail site as a service that we offer to customers so you don't have to build all that tooling yourself, you can actually just consume Personalize as a service to help with those personalized recommendations for customers. >> Scott, really appreciate all the updates on your customers in the financial services industry, thanks so much for joining us. >> Happy to be here guys, thanks for having me. >> All right for Corey Quinn, I'm Stu Miniman, back with more here at AWS Summit in New York City 2019, thanks as always for watching theCube.

>> Announcer: Live, from Las Vegas, it's theCUBE, covering ServiceNow Knowledge 2018, brought to you by ServiceNow. >> Welcome back to theCUBE's live coverage of ServiceNow Knowledge 18, live from Las Vegas. I'm your host, Rebecca Knight, along with my co-host, Dave Vellante. We're joined by Michael Hubbard, who is the VP Inspire program at ServiceNow. Thanks so much for coming on theCUBE. >> Happy to be back here, and for another year of this session. >> Always a pleasure to have you on. So, I want you to just refresh for our viewers, what the Inspire program is, who are you, what do you do? >> Perfect. So, as the name connotates, our job is to inspire the future of work. So as you are all learning about ServiceNow's new vision and purpose, to really make the world of work work better for people. We're finding that subset of 1% of folks that have a bold idea, a vision and a passion, for massive digital transformation, and a leader with both the power and the vision and span of control to say: if you'll partner with me, let's go get something done, in a 90-day sort of sprint, that has measurable business outcomes, mapped to a tactical approach, mapped to an inspirational sort of experience where digitization, digital transformation, it becomes real, because by the end of this process, you've got an example of it on your phone, in your environment, exciting your stakeholders and your employees. >> I wonder if we could talk about the past of work. There was a major, y'know, swing in the last 10-15 years of remote workers, the world flattening, and the emphasis was on giving people the tools, whether it was video, or good conferencing calling, etc, so that they could collaborate. And then you kind of saw the pendulum swing, there were a couple of companies, very high profile, certainly Yahoo, IBM, where they try to create the bee-hive effect, to really foster more collaboration. What are your thoughts on that pendulum swing, y'know, centralization, de-centralization, and what does the future of work look like, to your customers? >> So the pleasure of my job is that I live in this conversation, all week, every week, with some of the most transformative business and IT leaders in the global 2000. Your examples, Dave, they hit upon sort of tools that tried to catalyze a different way of working. We gave somebody chat, or we gave somebody the ability to work from home because they had internet connected to their house, and they had a phone line, and what else do you need, maybe a webcam. But these tools didn't fundamentally change the flow of work through the enterprise, right, and so I think the future of work, in terms of comparing it to the attempts of the past, it's a more fundamental shift that says, people process technology, governance, culture, purpose, all have to evolve, and I think there's finally enough hunger to do the hard work, not of throwing a new tool at an employee, or throwing a new policy at a user group, but changing all those other elements, those systemic elements, because overall productivity per employee has not changed. Overall satisfaction with your experience, and the pleasure of being at work, is not getting better fast enough, and you compare it to what we've enjoyed as consumers, in our personal life, and the contrast has gotten so stark that there's finally that passion among business leaders to say: enough's enough, it's time to stop buying point solutions, and start looking at the holistic change that's going to improve revenue per employee, improve my retention rates of my top talent, attract millennial and post-millennial talent, and are looking for partners that will take that holistic view of a platform, that'll work with those tools, but will knit it all together for a big outcome. >> So it sounds great, can you tell us, give us some examples of some success stories? >> Absolutely, so we work, we're very selective, we're an investment in some of our most ambitious customers, we work with about 1% of those. So, for example, Accenture has been a great partner for us, and go to market-serving customers, but I'm speaking about their CIO organization, folks like Tom Breezy and Andrew Wilson, who lead experience transformation, lead employee centricity, and lead the IT work, working with them on making leave of absence easier, because women in the workforce, and getting them back into the workforce after a pregnancy or a troubled pregnancy, that immediately yields benefits to their most tangible source of revenue, which is billable credible resources to serve their clients. So if we can help them with the generational women issues, that will really help their customers, their investors, and their top-line. So that's the type of work we do with Accenture, Virgin Trains is another great example. Virgin Trains were doing work, of course in good old ITSM, good old make IT better, but outside of IT, how can we make your experience on the platform better, in terms of empowering the people for Virgin Trains working the platform, working the train car, to have the right answer for you when you have a problem, to empower them with better knowledge, better workflow, so that they're able to ask the enterprise for help, and then action the answer for you as the employee. Allianz Life is another example, huge insurance company, and they're facing what many financial services firms are facing, which is that balance between agile business and the need for governance and compliance. So we worked with Steve, their chief compliance officer, to change the way that they manage the underwriting and approval of new policies, so it both allows them to make the business move faster and reduce the costs to underwrite and manage and comply to federal regulations. Doesn't have that much to do with IT, but the foundation of a platform that changes how work flows through enterprise across different stakeholders, and across many tools, and Dave, as you said, "mediums," that's what it's all about. >> So many companies that we talk to really dance around the automation issue, and you heard John Donahoe this morning saying look, we're all about automating workflows, so we have to take this head on. What are the conversations like amongst the Inspire customers, with regards to automation, machines replacing humans, etc, could we explore that a little bit? >> Yes, so as you'll hear more and more from ServiceNow, and as we're seeing within our Inspire customer base, there's two sort of threads that we tend to pull on. One thread is we try to find those opportunities for technology and automation to be in service of people, versus the inverse of suddenly now we're all just supporting the tech, and we're trying to just eke out a little piece of value to still add as people inside of a tech revolution, we're turning that around, and we think we can get the noise out the way of the people, by having the technology to serve them, workflow's a great example, alert's a great example, machine learning to solve the easy, repeatable problems is a great example, and that will free up the humans to do the things that make us human, that are more evolved, that are more advanced, that require empathy, etc. So that's one thread we pull on a lot within Inspire, is finding those human moments, cause moments really matter, and then empowering and transforming the ability for that person to serve their fellow employees or their customers. The second thread we pull on is we really push back on the idea, whether it's automation or any other sort technology buzz word trend, push back on the idea of incremental improvement. So if you have a process that's five days, we're not going to talk about how we can get it to four and a half, we're going to talk about why we can't get it to zero, And for regulatory reasons, that human element of needing empathy and interaction and building rapport, there might be reasons it creeps back up to a day, but let's start with that zero-based budgeting approach that says "five days, start with what if we "tried to get it to zero?" And that changes the frame of the conversation on automation from being about maybe attacking a certain percentage of people or time and trying to take a little cost out, to resetting the purpose of how that process supports an outcome in an enterprise. >> I want to ask you about that tension between the human-centered, the empathetic approach, versus the business, the business processes, the business that needs to get done. What are some of the challenges that your customers have faced, that you sort of see as the biggest pain points to implementing some of the changes that you want to see changed? >> So the hardest the thing to create for us, as an advisory team with the customer, is urgency. So what we have to find first is urgency, that today is not good enough. Change is a mandate, it's a requirement, there's no if, there's just a how, right, and that's why we focus on just 1%, because not everyone's ready for that type of a commitment to change. Once you have the urgency, you have to have vision, so we work with a lot of great customers, but we will never know your business the way you do, we'll never know your customers the way you do, so you have to bring your half of that vision. We'll spark ideas about what other people are doing and what's possible, and you've got to bring that back to a relevant outcome for your business. And different companies have different cultures, with different purpose statements, and some will resonate with taking out costs, some will resonate with empowering their employees, some will be all about, let's say in the healthcare space, we've done work with VITAS hospice care. If you think about hospice, of course it's not about just the nurse, of course it's not about just the patient, it's actually about coordinating the family, because it's the family that often needs the most support and interaction in that process, and so you really have to understand, you can push through the tension if you get to a meaningful purpose statement around what makes that company's existence necessary, and why people choose to work there, and that's really the start of every Inspire engagement, is getting that alignment. >> Michael, one of the drivers of digital transformation is fear, fear of missing out, "FOMA", but also fear of getting disrupted. Ginni Rometty at a conference, at the Think conference recently, used the term "incumbent disruptors." I would think that resonates with a lot of your customers, we want to be the disruptors, not get disrupted, some defense, yes, but we also want to go on offense. What are your thoughts on your customers' ability to be incumbent disruptors, and what role does ServiceNow play in that? >> Great question, and two thoughts to the answer. One is: ServiceNow lives in that intersection too, because we're getting big enough now that we start to worry about the upstarts, perhaps, in our own market space, as we look at customers who have been with us for years, have rolled us out broadly, suddenly we're the incumbent. So we are, in our own world, are thinking about making sure we are a disruptive incumbent, and continue to drive that value for our customers, but to take it back to our customers instead of ourselves. The key there is that tension, to use the word you used earlier, of those- let's take FinTech in financial services. FinTech startups, they're all trying to race to create a market disruption, create a wedge in a marketplace, of a consistent use case with a group of consistent business problems they're solving, while all the incumbents have all the capital, access to markets, access to cultures, brand credibility in the world, and they just don't know if they're going to have enough time to move their giant battleship before this little swift boat sweeps around them and takes a flanking position. So it's a very real challenge, and where we tend to focus is with those big companies, as a catalyst, bringing our whatever's in the water of Silicon Valley out to New York, or to London, or wherever, and helping them get a little of that swift boat style into what is really a big aircraft carrier group that they're trying to turn. >> Financial services is a really interesting case study, because it really, that industry has not yet been disrupted in a big way, even though like you said, there's a lot of FinTech swift boats trying to go after 'em. Do you think traditional incumbent financial services firms will lose control of payment systems, or do you think they will respond? >> Well we have an interesting member of our company, our CEO who, of course, has some history with PayPal, so that'd be great question for Mr Donahoe. I think it's too early to tell, but I also don't think it'll be a binary answer. What we're seeing when we work with some of these large companies is a very different fear or challenge around disruption in emerging markets versus established markets. So in established markets, they probably are going to get the time to reinvent themselves, because of the amount of momentum they have with customers, the amount of stickiness they have with customers. I mean the simplest truth that I've found in whether you win or lose a disruption battle with a customer is how hard it is for that customer to give up their relationship with you. It's the same in divorce, it's the same in changing airlines it's the same in changing credit cards. You've got all your points in one place. So in these established markets I think they're going to have the time to really succeed, but in emerging markets, that's where the battleground is really sitting. >> Yeah and financial service firms have always done a pretty good job of getting on to that next wave. >> We'll have to ask John Donahoe. >> We will, we will, and he's coming up soon, so... But thank you so much for coming on theCUBE again, it's always a pleasure to talk to you Michael. >> Yeah, fantastic to see you both, and it's just exciting to see this show continue to grow, and to have new customers, not just CIOs, but chief people officers, heads of talent, joining the conversation around the future of work. >> Dave: Awesome, thanks Michael! >> Thank you. >> Well thanks to you for joining our conversation. >> Michael: You bet. >> I'm Rebecca Knight, for Dave Vellante, we will have more from ServiceNow Knowledge 18, coming up just after this. (light techno music)

(bouncy electronic music) [Narrator] Live from Las Vegas, it's the CUBE. Covering InterConnect 2017 brought to you by IBM. >> Hey welcome back everyone, we are live in Las Vegas for IBM InterConnect 2017. This is the CUBE's coverage of IBM's Cloud and data show. I'm John Furrier, with my co-host Dave Vellante. Our next guest is Abby Kearns, Executive Director of Cloud Foundry Foundation. Welcome to the CUBE! >> Welcome, thank you! >> Thanks for joining us, so Cloud Foundry, you're new as the executive role, Sam had moved on to Microsoft? >> Abby: Google. >> Google, I'm sorry, Google, he was formerly at Microsoft, former Microsoft employee, but Google, Google Cloud Next was a recent show. >> Yeah. >> So, you're new. >> I'm new. >> John: To the reins but you're not new, new to the community. >> I've been a part of the community for several years prior to joining the foundation a year ago I was at Pivotal for a couple of years so I've been part of the Cloud Foundry community for several years and it's a technology that's near and dear to my heart and it's a community that I am very passionate about. >> And the emergence of Cloud Foundry if you think about it has really kind of changed the game it's really lifted all the boats, if you will, rising tide floats all boats. IBM uses it, you've got a lot of customers. Just go down the list of the notable folks working with Cloud Foundry. >> Well, look no further than those that are on our board and those that represent the strategic vision around the Cloud Foundry, so IBM, Pivotal, but, Dell EMC, and Cisco and SAP and VMware and Allianz and Swisscom. And of course, Pivotal. I think all of them really bring such a broad perspective to the table. But then broadening beyond that community, our community has grown so much. A lot of people don't realize that Cloud Foundry has only been an open-source project for just a little over two years, so January 2015 marked when it became an official open-source project. Prior to that it was part of Pivotal. And in that little-over-two years, we've grown to nearly 70 members in our community and are just excited to continue to grow and bring more perspectives to the table. >> So what has been the differences, a lot of people have been taking a different approach on for Bluemix, for instance, they have a good core at Cloud Foundry. Is it going the way you guys had thought as a community, that this was the plan all along? Because you see people really kind of making some good stuff out of the Cloud Foundry. Was that part of the plan, this open direction? >> Well I think part of the plan was really coalescing around the single vision of that abstraction And what's the whole vision of Cloud Foundry, it's to allow developers to create code faster. And whatever realm that takes. Our industry is evolving and it's evolving so quickly and exciting, all of these enterprise organizations that are becoming software companies. I mean how exciting is that? As we think about the abstraction that Cloud Foundry can provide for them and the automation it can provide, it allows them to focus on one thing and one thing only, creating code that changes their business. We're really focused myopically on ensuring that developers have the ability to quickly and easily create code and innovate quickly as an organization. >> So on the development side, sometimes standards can go fall down by forcing syntax or forcing certain things. You guys had a different approach, looking back now, what were the key things that were critical for Cloud Foundry to maintain its momentum? >> I think a couple of things. It's a complex distributed system but it is put together amazingly well. Quality was first and foremost, part of its origins. And it's continued to adhere to that quality and that control around the development process and around the release process. So Cloud Foundry as an open-source project is very much a governance by contribution. So we look for those in the organizations and different communities to be part of it and contribute. So we have the full-time committers that are basically doing this all day, every day, and then we have the contributors that are also part of the community providing feedback and value. >> And there was a big testimonial with American Airlines on stage, that's a big win. >> Abby: Yes, it is a big win. >> Give us some color on that deal. >> I can't give you any details on the deal that IBM has-- >> But that's a Cloud Foundry, IBM-- >> But it is Cloud Foundry, yes. >> You guys were part of the Bluemix thing? >> Yes. And American Airlines is a company that I have a lot of history with, They were a customer of mine for many years in the early 2000s, so I'm thrilled to see them innovating and taking advantage of a platform. >> So, help us unpack this conversation that's going on around PaaS, right? >> Some people say, "oh, PaaS is pase," but it's development tools and it's programming and it's a platform that you've created, so what do you make of that conversation? What implications does it have to your strategy and your ecosystem strategy? >> Well, I for one don't like the term PaaS anyway, so I'm happy to say PaaS is pase. Because I do think it's evolved, so when I talk about Cloud Foundry, I talk about it as a Cloud application platform. Because at the end of the day, our goal is to help organizations create code faster. The high degrees of automation, the abstraction that the platform brings to the table, it isn't just a platform, it is an enabler for that development. So we think about what that means, it's, can I create applications faster and do I have a proliferation of services to your ecosystem point that enable applications to grow and to scale and to change the way that organization works. Because it's a technology-enabled business transformation for many of these organizations. >> John: It's app-driven, too, that's the key to success. >> It's app-driven, which is why we talk so much about developers, is because that's the key, if I'm going to become a software company, what does that mean? I am writing code, and that code is changing the way I think about my business and my consumers. >> And the app landscape has certainly changed with UX creativity, but now you've got IoT, there's a real functional integration going on with the analog world going digital, it's like, "Whoa, "I've got all this stuff that's now instrumented "connected to the internet!" IoT, Internet of Things. That's going to be interesting, Cloud has to power that. >> I think it does, because what is IoT reliant on? Applications that take advantage of that data. That's what you're looking to gain, you're looking to have small applications streaming large amounts of data from sensors, be it from cars, or be it from a manufacturing plant, if you're thinking industrial IoT, so Cloud Foundry provides the platform for many of these applications to be developed, created, and scaled at the level that companies like GE, and Siemens, and others are looking to build out and tackle that IoT space. >> It's open, I mean we can all agree that Cloud Foundry's the most open platform to develop applications on, but developers have choices. You're seeing infrastructure as a service, plus you're seeing SAS kind of minus emerge. How should we be thinking about the evolution, you said earlier it evolved, where is it evolving to? Obviously you bet on open, good bet. Other more propriet... I don't even know what open is anymore sometimes (Abby laughs) >> But we can agree that Cloud Foundry's open. But how should we be thinking about the evolution going forward? >> Well that's the beauty of open, right? What is open-source, open-source brings together a diverse set of perspective and background to innovate faster. And that's where we are, we're seeing a lot of technology evolve. I mean, just think about all of the things that evolved the last two years. Where we've had technologies come up, some go down, but there's so much happening right now, because the time is now. For these companies that are trying to develop more applications, or trying to figure out ways to not only develop these applications, but develop them at scale and really grow those out and build those and IoT, and you're getting more data, and we're capturing those data and operationalizing that data and it comes back to one thing. Applications that can take advantage of that. And so I think there's the potential, as we build out and innovate both the ecosystem but the platform will naturally evolve and take advantage of those winds from these organizations that are driving this to scale. >> So scale is the linchpin. >> Abby: Yeah. >> If you think about traditional paths, environments, if I can use that term, they're limited in scale, and obviously simplicity. Is that another way to think about it? >> I think about it this way, the platform enables you to run fast. You're not running fast with scissors. You want to be able to run fast safely. And so it provides that abstraction and those guardrails so you can quickly iterate and develop and deploy code. If I look at what... HCSE as a company. They went from developing an application, it took them 35 people and nine months to create an app, right? And now with Cloud Foundry, they're able to do it with four people and six weeks. It changes the way you work as an organization. Just imagine as you scale that out, what that means. Imagine the changes that can bring in your organization when you're software-centric and you're customer-first and you're bringing that feedback loop in. >> And you guys do a lot of heavy lifting on behalf of the customer, but you're not hardening it to the point where they can't mold it and shape it to what they want is kind of what I'm-- >> No, we want to abstract away and automate as much as possible, the things you care about. Resiliency, auto-scaling, the ability to do security and compliance, because those are things you care about as an enterprise. Let's make that happen for you, but then give the control to the developer to self provision, to scale, to quickly deploy and iterate, do continuous delivery. All of those things that allow you to go from developing an app once a year to developing an app and iterating on that app constantly, all the time. >> So I've been wanting to ask you to kind of take a step back, and look at the community trends right now. PC Open Stack has a trajectory, it's becoming more of an infrastructure, as a service, kind of settling in there. That's gone through a lot of changes. Seeing a lot of growth in IoT, which we talked about. You're starting to see some movement in the open-source community. CNCF has got traction, The Linux Foundation, Cloud Native, you've got the Kubernetes, I call it the Cold War for orchestration going on right now so it's a really interesting time, microservices are booming. This is the holy grail for developers for the next gen. It's going to be awesome, like machine learning, everyone's getting intoxicated on that these days, so super cool things coming down the pike. >> For sure, I think we're in the coolest time. >> What's going on in the communities, is there any movement, is there trends, is there a sentiment among the developer communities that you see that you could... Any patterns developing around what people are gravitating to? >> I think developers want the freedom to create. They want the ability to create applications and see those come to fruition. I think a lot of things that were new and innovative a couple of years ago and even now, are becoming table stakes. For example, five years ago, having a mobile app as a bank was new and interesting and kind of fun. Now, it's table stakes. Are you going to go bank with a bank that doesn't have one? Are you going to bank with a bank that doesn't have it? It becomes table stakes or, who doesn't, if you don't have fraud detection which is basically event driven responses, right? And so you think about what table stakes are and what, as we think about the abstraction moving up, that's really where it's going to get interesting. >> But open-source community, is it going to move to these new ground, what I'm trying to get at is to see what's happening, what's the trend in the developer community. What's hot, what's fashionable. Is there new projects popping up that you could share that you think is cool and interesting? >> Well they're all cool and interesting. >> John: You'd rather not comment. (laughs) >> I think they're all cool and interesting, I think, you know, CNCF is a sister organization underneath The Linux Foundation. >> John: They kind of inherited that from Kub Con though. Kubernetes Con. >> Yeah, I think they're doing interesting things. I think any organizations that's promoting Cloud Native application architecture and the value of that, we all deserve to be part of the same conversation because to your point earlier, a rising tide lifts all boats. And if every organizations is doing Cloud Native application architectures and Cloud Native solutions, it's going to be super interesting. >> We just had STRAD at Duke, we ran our own event last week called Big Data SV, and it's very clear to us that the big data world industry and Cloud are coming together and the forcing function is machine learning, IoT, and then AI is the appeal, that's the big trend that's kind of, puts a mental model around but IoT is driving this data and the Cloud horsepower is forcing this to move faster. It seems to be very accelerated. >> But, it also enables so much, I mean if you can operationalize this data that you're aggregating and turn it into actionable apps that do things for your business, save money, improve logistics, reach your users better and faster, you start to see the change and the shift that that can bring. You have the data married with the apps, married with the in point sensors and all of a sudden this gets to be a really interesting evolution of technology. >> So what's your hundred day plan, well you're in the hundred day plan already. So what's your plan for this year as new Executive Director for Cloud Foundry, what's on the agenda, what's your top three things you're going to chip away at this year for objectives? >> Developers, developers, developers, does that count as top three? >> More, more, more? Increase the developer count? (laughs) >> Just really, reaching out to the developers and ensuring that they're able to be successful in Cloud Foundry. So I think you'll hear more from us in the next couple of weeks about that. But, ensuring-- >> John: The proof points, basically? >> The proof points, but just ensuring they can be successful and ensuring that scale is affable for them, and then really, our summits are even changing. We've actually added developer tracks to our summit, to make them a place not only where you can learn about Cloud Foundry, but also where you can work with other developers and learn from them and learn about specific languages, but also, how to enable those into Cloud Native application architectures and I think our goal this year is to really enrich that development community and build that pipeline and help fill those gaps. >> And celebrate the wins like the American Airlines of the world, and as IBM and others are successful, then it gets to be less... You don't want to have cognitive dissonance as a developer, that's the worst thing, developers want to make sure they're on a good bus with good people. >> You've obviously got some technology titans behind you, IBM the most prominent, I would say, but obviously guys like VMware, and Cisco, and others, but you've also got [Interference] organizations, guys like Allianz, VW, Allstate I think was early-on in the program. >> JPMC, Citibank. >> Yeah, I shouldn't have started, 'cause I know I'd leave some out, but you're the Executive Director, so you have to fill in the gaps. That's somewhat unique, in a consortium like this. Somewhat, but that many is somewhat unique. Is there more traction there? What's their motivation? >> Abby: As a user? >> Yeah. >> Well, to your earlier point, we're an open-source, right? And what's the value, if I'm an enterprise and I'm looking to take advantage of a platform, but also an open-source platform, open-source allows me to be part of that conversation. I can be a contributor, I can be part of the direction, I can influence where it's going and I think that is a powerful sentiment, for many of these organizations that are looking to evolve and become more software-centric, and this is a good way for them to give back and be part of that momentum. >> And Cloud's exploding, more open-source is needed, it's just a great mission. Congratulations on the new job, and good luck this year. We'll keep in touch, and certainly see you at the Cloud Foundry Summit, that's in San Fransisco again this year? >> Santa Clara, June 13th through 15th. >> John: So every year, you guys always have the fire code problem. (laughs) >> Well I think I'm going to go on record now and officially say this, this will be our last year there, which I think everyone's excited about, 'cause I think we're all over Santa Clara right now. (laughs) >> Alright, well, we'll see you there. Abby Kearns, Executive Director of Cloud Foundry Foundation, here inside the CUBE, powering the Cloud, this is the CUBE's coverage of IBM InterConnect 2017. Stay with us, more coverage after this short break. (bouncy electronic music)

(upbeat music) >> Announcer: Live from Las Vega, it's theCUBE. Covering InterConnect 2017. Brought to you by IBM. >> Welcome back everyone. We are live in Las Vegas where IBM InterConnect 2017. It's theCUBE's coverage of IBM's Cloud Show, Cloud and Data Show. I'm John Furrier, and my Co-Host Dave Vellante. Our next guest is Abby Kearns, Executive Director of Cloud Foundry Foundation. Welcome to theCUBE. >> Welcome, thank you. >> Thanks for joining us. So, Cloud Foundry, you're new as the executive role. Sam had moved on to Microsoft. >> Abby: Google. >> Google, I'm sorry, Google. He was formerly at Microsoft. Former Microsoft employee. But at Google, Google Cloud Next was a recent show. So you're new. >> I'm new. >> John: To the reins, but you're not new in the community. >> I've been a part of the community for several years. Prior to joining the Foundation a year ago, I was at Pivotal for a couple of years. So I've been part of the Cloud Foundry community for several years and it's a technology that's near and dear to my heart. And it's a community that I am very passionate about. >> And the emergence of Cloud Foundry, I think about it, it's really kind of changed the game. It's really lifted all the boats, if you will, rising tide floats all boats. IBM uses it, you've got a lot of customers. Just go down the list of the notable folks working with Cloud Foundry. >> Well, I look no further than those that are on our Board and those that represent the strategic vision around the Cloud Foundry, so IBM, Pivotal, but DellEMC and Cisco and SAP and VMware and Allianz and Swisscom and, you know, of course Pivotal. And I think all of them really bring such a broad perspective to the table. But, then broadening beyond that community, our community has grown so much since. So, a lot of people don't realize that Cloud Foundry has only been an open source project for just a little over two years. So, January 2015 marked when it become an official open source project. Prior to that it was part of Pivotal. And in that a little over two years, we've grown to nearly 70 members in our community. And our disk x high continued to grow, and bring more perspectives to the table. >> So, what has been the differences. A lot of people have taken a different approach, on. For Bluemix, for instance, they have good core at Cloud Foundry. Is it going the way you guys had thought, as a community that this was the plan all along? Because you see people really kind of making some good stuff out of the Cloud Foundry. Was that part of the plan? This open direction? >> Well, I think part of the plan was really coalescing around a single vision of that abstraction. And what's the whole vision of Cloud Foundry? It's to make, allow developers to create code faster. In whatever realm that takes. And our industry is evolving and it's evolving so quickly, and exciting, all of these organizations. These enterprise organizations that are becoming software companies. And how, I mean, how exciting is that? As we think about the abstraction that Cloud Foundry can provide for them, and the automation it can provide and allows them to focus on one thing, and one thing only, creating code that changes their business. So, we're really focused myopically on ensuring the developers have the ability to quickly and easily create code and innovate quickly as an organization. >> So, on the development side. I mean sometimes standards can go, fall down by forcing syntax or, you know, forcing certain things. You guys had a different approach. Looking back now, what were the key things that were critical for Cloud Foundry to maintain its momentum? >> I think a couple of things. You know, obviously, it's a complex distributed system, but it's put together amazingly well. Quality was first and foremost, part of its origins. And it's continued to adhere to that quality and that control around the development process, and around the release process. So, Cloud Foundry as an open source project is very much a governance by contribution. So we look for those in the organizations and different communities to be part of it, and contribute and so we have the full time committers. That are basically doing this all day, every day. And we have the contributors that are also part of the community providing feedback and value. >> And there was a big testimonial of American Air Lines on stage. That's a big win. >> Abby: Yes, it is a big win. >> John: Give some color on that deal. >> I can't give you any details on the deal that IBM has. >> But that's a Cloud Foundry, IBM. >> But it is Cloud Foundry, yes. >> You guys were part of the Bluemix thing. >> Yes. >> Okay. >> And American Airlines is a company that I have a lot of history with. They were a customer of mine for many years in the early 2000s, so I'm thrilled to see them innovating, and taking advantage of a platform. >> So, help us unpack this conversation that's going on around PaaS, right. Some people say, oh PaaS is passe. But, it's development tools and it's programming. And it's a platform that you've created. So, what do you make of that conversation? What is it, what implications does it have to your strategy and your ecosystem strategy? >> Well, I for one don't like the term Paas anyways. So, I'm happy to say, PaaS is passe. Because I do think it's evolved. So, when I talk about Cloud Foundry, I talk about it as a cloud application platform. Because at the end of the day, our goal is to help organizations create code faster. You know, the high degrees of automation, the abstraction that the platform brings to the table, isn't just a platform, it is an enabler for that development. So we think about what that means. It's can I create applications faster? Do I have proliferation of services, to your ecosystem point, that enable those applications to be, to grow and to scale, and to change the way that organization works? Because it's a technology enabled business transformation for many of these organizations. >> John: It's app driven too, that's the key to success. >> It's app driven, which is why we talk so much about developers, is because that's the key. If I'm going to become a software company, what does that mean? I am writing code, and that code is changing the way I think about my business, and my consumers. >> And the app landscape has certainly changed with UX creativity, but now you've got IoT, there's a real functional integration going on with the analog world going digital. It's like whoa, I've gotten all this stuff that's now instrumented connected to the internet. IoT, Internet of Things. That's going to be interesting. Cloud has to power that. >> I think it does, because what is IoT reliant on? Applications that take advantage of that data. I mean that's what you're looking to gain. You're looking to have small applications streaming large amounts of data from sensors, be it from cars or be it from a manufacturing plant, if you're thinking industrial IoT. So Cloud Foundry provides the platform for many of these applications to be developed, created, and scaled. At the level that companies like GE and Siemens and others are looking to build out and tackle that IoT space. >> It's open. I mean we can all agree that Cloud Foundry's the most open platform to develop applications on. But, you're. Developers have choices. >> Yeah. >> You're seeing, you know, infrastructure as a service, plus, and you're seeing, SaaS kind of minus emerge. How should we be thinking about the evolution. You said earlier it evolved. Where is it evolving to? Obviously you've bet on open. Good bet, all right. Other, more proprietary. I don't even know what open is anymore, sometimes. (laughter) But, we can agree that Cloud Foundry is open. >> We're open. >> But how should we be thinking about the evolution going forward? >> Well, that's the beauty of open, right. Like, what is open source? Open source brings together a diverse set of perspectives, and background to innovate faster. And that's where we are. We're seeing a lot of technology evolve. I mean, just think about all the things that have evolved in the last two years. Where we've had technologies come up, some go down, but there is so much happening right now, because the time is now. For these companies that are trying to develop more applications and are trying to figure out ways not only to develop these applications, but develop them as scale, and really grow those out and build those, and IoT, and you're getting more data. We're having, capturing those data, and operationalizing that data. And it comes back to one thing. Applications that can take advantage of that. And so I think there is the potential as we build out and innovate both the ecosystem, but the platform will naturally evolved and take advantage of those wins from these organizations that are driving this to scale. >> So scale is the lynch pin, right? And if you think about traditional PaaS environments, if I can use that term, they're limited in scale and obviously simplicity. Is that another way to think about it? >> Well, I think the platform. I think about it this way. The platform enables you to run fast. You know, you're not running fast with scissors. You want to be able to run fast safely. So, it provides that abstraction and those guardrails so you can quickly iterate and develop and deploy code. If I look at what let's do HCSC is a company. They went from developing an application. It took them 35 people and nine months to create an app, right? Now, with Cloud Foundry, they're able to do it with four people in six weeks. It changes the way you work as an organization. Now, just imagine as you scale that out, what that means. And imagine the changes that can bring in your organization. When you're software centric, and you're customer first, and you're bringing that feedback loop in. >> Now, you guys do a lot of heavy lifting on behalf of the customer, but you're not hardening it. Hardening to the point where they can't mold it and shape it to what they want. That's kind of what I'm. >> No, we want to give. We want to abstract away and automate as much as possible for things you care about. Resiliency, auto-scaling, the ability to do security and compliance, 'cause those are things you care about as an enterprise. But, let's get that, let's make that happen for you, but then give the control to the developer to self-provision, to scale, to completely deploy and iterate. Do continuous delivery. All of those things that allow you to go from developing an app once a year to developing an app and iterating on that app constantly all the time. >> So Abby, I want to ask you, kind of take a step back. And look at the community trends right now. You see Open Stack has trajectory, it's becoming more an infrastructure as a service. Settling in there. That's gone through a lot of changes. Seeing a lot of growth in IoT which we talked about. You starting to see some movement in the open source community, CNCF has got traction, the Linux Foundation, Cloud native you've got Kubernetes. I call it the Cold War for orchestration, you know, going on right now, and it's. So it's really interesting time. Microservices are booming. This is the Holy Grail for developers for the next gen. It's going to be awesome. Machine learning. Everyone's getting intoxicated on that these days. So, super cool things coming down the pike. >> For sure, I think we're in the coolest time. >> What's going on in the communities? Is there any movement, is there trends, and is there a sentiment among the developer communities that you see that you could. Any patterns developing around what people are gravitating to? >> I think developers want the freedom to create. They want the ability to create applications and see those come to fruition. And I think. I think a lot of things that were new and innovative a couple of years ago, and even now, are becoming table stakes. For example, five years ago, having a mobile app as a bank was new and interesting and kind of fun. Now, it's table stakes. Are you going to go bank with a bank that doesn't have one? Are you going to bank with a bank that doesn't have it? It becomes table stakes. Or who doesn't, if you don't have fraud detection, which is basically event driven responses, right. So, you think about what table stakes are, and what, as we think about the abstraction moving up, that's really where it's going to get interesting. >> Yeah, but open source communities are going to move to these new ground. What I'm trying to get at is to see what's happening, what's the trend in the developer community? What's hot, what's fashionable? Is there new projects popping up that you could share that you think is cool and interesting? >> Well, they're all cool and interesting. >> John: You'd rather not comment. >> (laugh) I think they're all cool and interesting. I think you know, CNCF is a sister organization underneath the Linux Foundation. I, you know. >> John: They kind of inherit that from KubeCon, Kubernetes Con. >> Yeah, I think they're doing interesting things. I think any organization that's promoting cloud native application architecture and the value of that, you know, we all deserve to be part of the same conversation, because to your point earlier, a rising tide lifts all boats. And if every organization is doing cloud native application architectures, and cloud native solutions, it's going to be super interesting. >> I mean we certainly were just at Strata Hadoop, we ran our own event last week called Big Data SV, and it's very clear to us that the big data world and industry and cloud are coming together, and the forcing function is machine learning, IoT and then AI is the, you know, appeal. That's the big trend that kind of puts a mental model around it. But, IoT is driving this data and the cloud horsepower is forcing this to move faster. It seems to be very accelerated. >> But, it also enables so much. I mean, if you can operationalize this data that you're aggregating and turn it into actionable apps that do things for your business, save money, improve logistics, reach your users better and faster, you start to see the change and the shift that that can bring. You have the data married with the apps married with the endpoint sensors, and all of the sudden, this gets to be a really interesting evolution of technology. >> All right, so what's your 100 day plan. Well, you're already in a 100 day plan already. So what's your plan for this year? As new Executive Director for Cloud Foundry, what's on the agenda, what's your top three thing you're going to chip away at this year for objectives? >> Developers, developers, developers. Does that count as top three? >> More, more, more. (laughter) Increase of developer count. >> Just really, reaching out to developers and ensuring that they're able to be successful in Cloud Foundry. So I think you'll hear more from us in the next couple of weeks about that. But, >> John: So proof points basically. >> The proof points, but just ensuring they can be successful. Ensuring that scale is affable for them. And then really our summits are even changing. We have actually added developer tracks to our summits to make them a place not only where you can learn about Cloud Foundry, but also where you can work with other developers and learn from them, and learn about specific languages. But also, how to enable those into cloud native application architecture. And I think our goal this year was to really enrich that development community, and build that pipeline and help fill those gaps. >> And celebrate the wins like American Airlines of the world, and as IBM and others are successful, then it gets to be less. You don't want to have cognitive dissonance as a developer, that's the worst thing that developers want to make sure they're on a good bus. To you know, with good people. >> Well, you've got, you've obviously got some technology titans behind you. IBM, you know, the most prominent, I would say. But obviously, guys like VMware and Cisco and others, but you're also got a number of practitioner organization. Guys like Allianz. >> Abby: Allianz, yeah. >> VW, Allstate I think was early on in the program. >> JPMC, City Bank. >> Yeah, I don't want to. I shouldn't have started, 'cause I know I'd leave some out. (laughter) You're the Executive Director, so you have to fill in the gaps. But so, that's somewhat unique in a consortium like this. Somewhat, but that many is somewhat unique. Is there more traction there? What's their motivation in your. >> Abby: As a user? >> Yeah. >> Well, to your other point. We're an open source, right. What's the value? Me, if I'm an enterprise, and I'm looking to take advantage of a platform, but also an open source platform. Open source allows me to be part of that conversation. I could be a contributor, I could be part of the direction. I can influence where it's going. And I think that is a powerful sentiment for many of these organizations that are looking to evolve and become more software-centric, and this is a good way for them to give back and be part of that momentum. >> Yeah, and cloud's exploding. More open source is needed. It's just a great, great mission. Congratulations on the new job, and good luck this year. We'll keep in touch. >> Thank you. >> John: And certainly see you at the Cloud Foundry Summit. That's in San Francisco again this year? >> Santa Clara. June 13th through 15th. >> So every year you guys always have the fire code problem. (laughter) >> Well, I think, and I'm going to go on record now, and officially say this, this will be our last year there. Which I think everyone's excited about, because I think we're all over Santa Clara right now. (laughter) >> All right, well we'll see you there. Abby Kearns, Executive Director of Cloud Foundry Foundation. Here inside theCUBE, power in the cloud. This is theCUBE's coverage of IBM InterConnect 2017. Stay with us, more coverage after this short break. (upbeat music)