(light music) >> Announcer: TheCUBE's live coverage is made possible by funding from Dell Technologies. Creating technologies that drive human progress. (upbeat music) >> Welcome back to the Fira in Barcelona. Dave Vellante with Dave Nicholson. Lisa Martin's been here all week. John Furrier is in our Palo Alto studio, banging out all the news. Don't forget to check out siliconangle.com, thecube.net. This is day four, our last segment, winding down. MWC23, super excited to be here. Wayne Duso, friend of theCUBE, VP of engineering from products at AWS is here with Iyad Tarazi, who's the CEO of Federated Wireless. Gents, welcome. >> Good to be here. >> Nice to see you. >> I'm so stoked, Wayne, that we connected before the show. We texted, I'm like, "You're going to be there. I'm going to be there. You got to come on theCUBE." So thank you so much for making time, and thank you for bringing a customer partner, Federated Wireless. Everybody knows AWS. Iyad, tell us about Federated Wireless. >> We're a software and services company out of Arlington, Virginia, right outside of Washington, DC, and we're really focused on this new technology called Shared Spectrum and private wireless for 5G. Think of it as enterprises consuming 5G, the way they used to consume WiFi. >> Is that unrestricted spectrum, or? >> It is managed, organized, interference free, all through cloud platforms. That's how we got to know AWS. We went and got maybe about 300 products from AWS to make it work. Quite sophisticated, highly available, and pristine spectrum worth billions of dollars, but available for people like you and I, that want to build enterprises, that want to make things work. Also carriers, cable companies everybody else that needs it. It's really a new revolution for everyone. >> And that's how you, it got introduced to AWS. Was that through public sector, or just the coincidence that you're in DC >> No, I, well, yes. The center of gravity in the world for spectrum is literally Arlington. You have the DOD spectrum people, you have spectrum people from National Science Foundation, DARPA, and then you have commercial sector, and you have the FCC just an Uber ride away. So we went and found the scientists that are doing all this work, four or five of them, Virginia Tech has an office there too, for spectrum research for the Navy. Come together, let's have a party and make a new model. >> So I asked this, I'm super excited to have you on theCUBE. I sat through the keynotes on Monday. I saw Satya Nadella was in there, Thomas Kurian there was no AWS. I'm like, where's AWS? AWS is everywhere. I mean, you guys are all over the show. I'm like, "Hey, where's the number one cloud?" So you guys have made a bunch of announcements at the show. Everybody's talking about the cloud. What's going on for you guys? >> So we are everywhere, and you know, we've been coming to this show for years. But this is really a year that we can demonstrate that what we've been doing for the IT enterprise, IT people for 17 years, we're now bringing for telcos, you know? For years, we've been, 17 years to be exact, we've been bringing the cloud value proposition, whether it's, you know, cost efficiencies or innovation or scale, reliability, security and so on, to these enterprise IT folks. Now we're doing the same thing for telcos. And so whether they want to build in region, in a local zone, metro area, on-prem with an outpost, at the edge with Snow Family, or with our IoT devices. And no matter where they want to start, if they start in the cloud and they want to move to the edge, or they start in the edge and they want to bring the cloud value proposition, like, we're demonstrating all of that is happening this week. And, and very much so, we're also demonstrating that we're bringing the same type of ecosystem that we've built for enterprise IT. We're bringing that type of ecosystem to the telco companies, with CSPs, with the ISP vendors. We've seen plenty of announcements this week. You know, so on and so forth. >> So what's different, is it, the names are different? Is it really that simple, that you're just basically taking the cloud model into telco, and saying, "Hey, why do all this undifferentiated heavy lifting when we can do it for you? Don't worry about all the plumbing." Is it really that simple? I mean, that straightforward. >> Well, simple is probably not what I'd say, but we can make it straightforward. >> Conceptually. >> Conceptually, yes. Conceptually it is the same. Because if you think about, firstly, we'll just take 5G for a moment, right? The 5G folks, if you look at the architecture for 5G, it was designed to run on a cloud architecture. It was designed to be a set of services that you could partition, and run in different places, whether it's in the region or at the edge. So in many ways it is sort of that simple. And let me give you an example. Two things, the first one is we announced integrated private wireless on AWS, which allows enterprise customers to come to a portal and look at the industry solutions. They're not worried about their network, they're worried about solving a problem, right? And they can come to that portal, they can find a solution, they can find a service provider that will help them with that solution. And what they end up with is a fully validated offering that AWS telco SAS have actually put to its paces to make sure this is a real thing. And whether they get it from a telco, and, and quite frankly in that space, it's SIs such as Federated that actually help our customers deploy those in private environments. So that's an example. And then added to that, we had a second announcement, which was AWS telco network builder, which allows telcos to plan, deploy, and operate at scale telco network capabilities on the cloud, think about it this way- >> As a managed service? >> As a managed service. So think about it this way. And the same way that enterprise IT has been deploying, you know, infrastructure as code for years. Telco network builder allows the telco folks to deploy telco networks and their capabilities as code. So it's not simple, but it is pretty straightforward. We're making it more straightforward as we go. >> Jump in Dave, by the way. He can geek out if you want. >> Yeah, no, no, no, that's good, that's good, that's good. But actually, I'm going to ask an AWS question, but I'm going to ask Iyad the AWS question. So when we, when I hear the word cloud from Wayne, cloud, AWS, typically in people's minds that denotes off-premises. Out there, AWS data center. In the telecom space, yes, of course, in the private 5G space, we're talking about a little bit of a different dynamic than in the public 5G space, in terms of the physical infrastructure. But regardless at the edge, there are things that need to be physically at the edge. Do you feel that AWS is sufficiently, have they removed the H word, hybrid, from the list of bad words you're not allowed to say? 'Cause there was a point in time- >> Yeah, of course. >> Where AWS felt that their growth- >> They'll even say multicloud today, (indistinct). >> No, no, no, no, no. But there was a period of time where, rightfully so, AWS felt that the growth trajectory would be supported solely by net new things off premises. Now though, in this space, it seems like that hybrid model is critical. Do you see AWS being open to the hybrid nature of things? >> Yeah, they're, absolutely. I mean, just to explain from- we're a services company and a solutions company. So we put together solutions at the edge, a smart campus, smart agriculture, a deployment. One of our biggest deployment is a million square feet warehouse automation project with the Marine Corps. >> That's bigger than the Fira. >> Oh yeah, it's bigger, definitely bigger than, you know, a small section of here. It's actually three massive warehouses. So yes, that is the edge. What the cloud is about is that massive amount of efficiency has happened by concentrating applications in data centers. And that is programmability, that is APIs that is solutions, that is applications that can run on it, where people know how to do it. And so all that efficiency now is being ported in a box called the edge. What AWS is doing for us is bringing all the business and technical solutions they had into the edge. Some of the data may send back and forth, but that's actually a smaller piece of the value for us. By being able to bring an AWS package at the edge, we're bringing IoT applications, we're bringing high speed cameras, we're able to integrate with the 5G public network. We're able to bring in identity and devices, we're able to bring in solutions for students, embedded laptops. All of these things that you can do much much faster and cheaper if you are able to tap in the 4,000, 5,000 partners and all the applications and all the development and all the models that AWS team did. By being able to bring that efficiency to the edge why reinvent that? And then along with that, there are partners that you, that help do integration. There are development done to make it hardened, to make the data more secure, more isolated. All of these things will contribute to an edge that truly is a carbon copy of the data center. >> So Wayne, it's AWS, Regardless of where the compute, networking and storage physically live, it's AWS. Do you think that the term cloud will sort of drift away from usage? Because if, look, it's all IT, in this case it's AWS and federated IT working together. How, what's your, it's sort of a obscure question about cloud, because cloud is so integrated. >> You Got this thing about cloud, it's just IT. >> I got thing about cloud too, because- >> You and Larry Ellison. >> Because it's no, no, no, I'm, yeah, well actually there's- >> There's a lot of IT that's not cloud, just say that okay. >> Now, a lot of IT that isn't cloud, but I would say- >> But I'll (indistinct) cloud is an IT tool, and you see AWS obviously with the Snow fill in the blank line of products and outpost type stuff. Fair to say that you're, doesn't matter where it is, it could be AWS if it's on the edge, right? >> Well, you know, everybody wants to define the cloud as what it may have been when it started. But if you look at what it was when it started and what it is today, it is different. But the ability to bring the experience, the AWS experience, the services, the operational experience and all the things that Iyad had been talking about from the region all to all the way to, you know, the IoT device, if you would, that entire continuum. And it doesn't matter where you start. Like if you start in region and you need to bring your value to other places because your customers are asking you to do so, we're enabling that experience where you need to bring it. If you started at the edge, and- but you want to build cloud value, you know, whether it's again, cost efficiency, scalability, AI, ML or analytics into those capabilities, you can start at the edge with the same APIs, with the same service, the same capabilities, and you can build that value in right from the get go. You don't build this bifurcation or many separations and try to figure out how do I glue them together? There is no gluing together. So if you think of cloud as being elastic, scalable flexible, where you can drive innovation, it's the same exact model on the continuum. And you can start at either end, it's up to you as a customer. >> And I think if, the key to me is the ecosystem. I mean, if you can do for this industry what you've done for the technology- enterprise technology business from an ecosystem standpoint, you know everybody talks about flywheel, but that gives you like the massive flywheel. I don't know what the ratio is, but it used to be for every dollar spent on a VMware license, $15 is spent in the ecosystem. I've never heard similar ratios in the AWS ecosystem, but it's, I go to reinvent and I'm like, there's some dollars being- >> That's a massive ecosystem. >> (indistinct). >> And then, and another thing I'll add is Jose Maria Alvarez, who's the chairman of Telefonica, said there's three pillars of the future-ready telco, low latency, programmable networks, and he said cloud and edge. So they recognizing cloud and edge, you know, low latency means you got to put the compute and the data, the programmable infrastructure was invented by Amazon. So what's the strategy around the telco edge? >> So, you know, at the end, so those are all great points. And in fact, the programmability of the network was a big theme in the show. It was a huge theme. And if you think about the cloud, what is the cloud? It's a set of APIs against a set of resources that you use in whatever way is appropriate for what you're trying to accomplish. The network, the telco network becomes a resource. And it could be described as a resource. We, I talked about, you know, network as in code, right? It's same infrastructure in code, it's telco infrastructure as code. And that code, that infrastructure, is programmable. So this is really, really important. And in how you build the ecosystem around that is no different than how we built the ecosystem around traditional IT abstractions. In fact, we feel that really the ecosystem is the killer app for 5G. You know, the killer app for 4G, data of sorts, right? We started using data beyond simple SMS messages. So what's the killer app for 5G? It's building this ecosystem, which includes the CSPs, the ISVs, all of the partners that we bring to the table that can drive greater value. It's not just about cost efficiency. You know, you can't save your way to success, right? At some point you need to generate greater value for your customers, which gives you better business outcomes, 'cause you can monetize them, right? The ecosystem is going to allow everybody to monetize 5G. >> 5G is like the dot connector of all that. And then developers come in on top and create new capabilities >> And how different is that than, you know, the original smartphones? >> Yeah, you're right. So what do you guys think of ChatGPT? (indistinct) to Amazon? Amazon turned the data center into an API. It's like we're visioning this world, and I want to ask that technologist, like, where it's turning resources into human language interfaces. You know, when you see that, you play with ChatGPT at all, or I know you guys got your own. >> So I won't speak directly to ChatGPT. >> No, don't speak from- >> But if you think about- >> Generative AI. >> Yeah generative AI is important. And, and we are, and we have been for years, in this space. Now you've been talking to AWS for a long time, and we often don't talk about things we don't have yet. We don't talk about things that we haven't brought to market yet. And so, you know, you'll often hear us talk about something, you know, a year from now where others may have been talking about it three years earlier, right? We will be talking about this space when we feel it's appropriate for our customers and our partners. >> You have talked about it a little bit, Adam Selipsky went on an interview with myself and John Furrier in October said you watch, you know, large language models are going to be enormous and I know you guys have some stuff that you're working on there. >> It's, I'll say it's exciting. >> Yeah, I mean- >> Well proof point is, Siri is an idiot compared to Alexa. (group laughs) So I trust one entity to come up with something smart. >> I have conversations with Alexa and Siri, and I won't judge either one. >> You don't need, you could be objective on that one. I definitely have a preference. >> Are the problems you guys solving in this space, you know, what's unique about 'em? What are they, can we, sort of, take some examples here (indistinct). >> Sure, the main theme is that the enterprise is taking control. They want to have their own networks. They want to focus on specific applications, and they want to build them with a skeleton crew. The one IT person in a warehouse want to be able to do it all. So what's unique about them is that they're now are a lot of automation on robotics, especially in warehousing environment agriculture. There simply aren't enough people in these industries, and that required precision. And so you need all that integration to make it work. People also want to build these networks as they want to control it. They want to figure out how do we actually pick this team and migrate it. Maybe just do the front of the house first. Maybe it's a security team that monitor the building, maybe later on upgrade things that use to open doors and close doors and collect maintenance data. So that ability to pick what you want to do from a new processors is really important. And then you're also seeing a lot of public-private network interconnection. That's probably the undercurrent of this show that haven't been talked about. When people say private networks, they're also talking about something called neutral host, which means I'm going to build my own network, but I want it to work, my Verizon (indistinct) need to work. There's been so much progress, it's not done yet. So much progress about this bring my own network concept, and then make sure that I'm now interoperating with the public network, but it's my domain. I can create air gaps, I can create whatever security and policy around it. That is probably the power of 5G. Now take all of these tiny networks, big networks, put them all in one ecosystem. Call it the Amazon marketplace, call it the Amazon ecosystem, that's 5G. It's going to be tremendous future. >> What does the future look like? We're going to, we just determined we're going to be orchestrating the network through human language, okay? (group laughs) But seriously, what's your vision for the future here? You know, both connectivity and cloud are on on a continuum. It's, they've been on a continuum forever. They're going to continue to be on a continuum. That being said, those continuums are coming together, right? They're coming together to bring greater value to a greater set of customers, and frankly all of us. So, you know, the future is now like, you know, this conference is the future, and if you look at what's going on, it's about the acceleration of the future, right? What we announced this week is really the acceleration of listening to customers for the last handful of years. And, we're going to continue to do that. We're going to continue to bring greater value in the form of solutions. And that's what I want to pick up on from the prior question. It's not about the network, it's not about the cloud, it's about the solutions that we can provide the customers where they are, right? And if they're on their mobile phone or they're in their factory floor, you know, they're looking to accelerate their business. They're looking to accelerate their value. They're looking to create greater safety for their employees. That's what we can do with these technologies. So in fact, when we came out with, you know, our announcement for integrated private wireless, right? It really was about industry solutions. It really isn't about, you know, the cloud or the network. It's about how you can leverage those technologies, that continuum, to deliver you value. >> You know, it's interesting you say that, 'cause again, when we were interviewing Adam Selipsky, everybody, you know, all journalists analysts want to know, how's Adam Selipsky going to be different from Andy Jassy, what's the, what's he going to do to Amazon to change? And he said, listen, the real answer is Amazon has changed. If Andy Jassy were here, we'd be doing all, you know, pretty much the same things. Your point about 17 years ago, the cloud was S3, right, and EC2. Now it's got to evolve to be solutions. 'Cause if that's all you're selling, is the bespoke services, then you know, the future is not as bright as the past has been. And so I think it's key to look for what are those outcomes or solutions that customers require and how you're going to meet 'em. And there's a lot of challenges. >> You continue to build value on the value that you've brought, and you don't lose sight of why that value is important. You carry that value proposition up the stack, but the- what you're delivering, as you said, becomes maybe a bigger or or different. >> And you are getting more solution oriented. I mean, you're not hardcore solutions yet, but we're seeing more and more of that. And that seems to be a trend. We've even seen in the database world, making things easier, connecting things. Not really an abstraction layer, which is sort of antithetical to your philosophy, but it creates a similar outcome in terms of simplicity. Yeah, you're smiling 'cause you guys always have a different angle, you know? >> Yeah, we've had this conversation. >> It's right, it's, Jassy used to say it's okay to be misunderstood. >> That's Right. For a long time. >> Yeah, right, guys, thanks so much for coming to theCUBE. I'm so glad we could make this happen. >> It's always good. Thank you. >> Thank you so much. >> All right, Dave Nicholson, for Lisa Martin, Dave Vellante, John Furrier in the Palo Alto studio. We're here at the Fira, wrapping out MWC23. Keep it right there, thanks for watching. (upbeat music)

>>Okay, we're back. My name is Dave Valante and this is the Cube's coverage of AWS storage day. You know, coming off of reinforc I wrote the, the cloud was a new layer of defense. In fact, the first line of defense in a cyber security strategy. And that brings new thinking and models for protecting data, data protection, specifically, traditionally thought of as backup and recovery, it's become a critical adjacency to security and a component of a comprehensive cybersecurity strategy. We're here in our studios outside of Boston with two cube alums, and we're gonna discuss this in other topics. Wayne do so is the vice president for AWS storage edge and data services, and Nancy Wong as general manager of AWS backup and data protection services, guys. Welcome. Great to see you again. Thanks for coming on. Of >>Course, always a pleasure, Dave. Good to >>See you, Dave. All right. So Wayne, let's talk about how organizations should be thinking about this term data protection. It's an expanding definition, isn't >>It? It is an expanding definition. They, last year we talked about data and the importance of data to companies. Every company is becoming a data company, you know, da the amount of data they generate, the amount of data they can use to create models, to do predictive analytics. And frankly, to find ways of innovating is, is grown rapidly. And, you know, there's this tension between access to all that data, right? Getting the value out of that data. And how do you secure that data? And so this is something we think about with customers all the time. So data durability, data protection, data resiliency, and, you know, trust in their data. If you think about running your organization on your data, trust in your data is so important. So, you know, you gotta trust where you're putting your data. You know, people who are putting their data on a platform need to trust that platform will in fact, ensure it's durability, security, resiliency. >>And, you know, we see ourselves AWS as a partner in securing their data, making their data dur durable, making their data resilient, right? So some of that responsibility is on us. Some of that is on so shared responsibility around data protection, data resiliency. And, you know, we think about forever, you know, the notion of, you know, compromise of your infrastructure, but more and more people think about the compromise of their data as data becomes more valuable. And in fact, data is a company's most valuable asset. We've talked about this before. Only second to their people. You know, the people that are most valuable asset, but right next to that is their data. So really important stuff. >>So Nancy, you talked to a lot of customers, but by the way, it always comes back to the data. We've saying this for years, haven't we? So you've got this expanding definition of data protection, you know, governance is in there. You, you think about access cetera. When you talk to customers, what are you hearing from them? How are they thinking about data protection? >>Yeah. So a lot of the customers that Wayne and I have spoken to often come to us seeking thought leadership about, you know, how do I solve this data challenge? How do I solve this data sprawl challenge, but also more importantly, tying it back to data protection and data resiliency is how do I make sure that data is secure, that it's protected against, let's say ransomware events, right. And continuously protected. So there's a lot of mental frameworks that come to mind and a very popular one that comes up in quite a few conversations is this cybersecurity framework, right? And from a data protection perspective is just as important to protect and recover your data as it is to be able to detect different events or be able to respond to those events. Right? So recently I was just having a conversation with a regulatory body of financial institutions in Europe, where we're designing a architecture that could help them make their data immutable, but also continuously protected. So taking a step back, that's really where I see AWS's role in that we provide a wide breadth of primitives to help customers build secure platforms and scaffolding so that they can focus on building the data protection, the data governance controls, and guardrails on top of that platform. >>And, and that's always been AWS's philosophy, you know, make sure that developers have access to those primitives and APIs so that they can move fast and, and essentially build their own if that that's in fact what they wanna do. And as you're saying, when data protection is now this adjacency to cyber security, but there's disaster recoveries in there, business continuance, cyber resilience, et cetera. So, so maybe you could pick up on that and sort of extend how you see AWS, helping customers build out those resilient services. >>Yeah. So, you know, two core pillars to a data protection strategy is around their data durability, which is really an infrastructure element. You know, it's, it's, it's, it's by and large the responsibility of the provider of that infrastructure to make sure that data's durable, cuz if it's not durable, everything else doesn't matter. And then the second pillar is really about data resiliency. So in terms of security, controls and governance, like these are really important, but these are shared responsibility. Like the customers working with us with the services that we provide are there to architect the design, it's really human factors and design factors that get them resiliency, >>Nancy, anything you would add to what Wayne just said. >>Yeah, absolutely. So customers tell us that they want always on data resiliency and data durability, right? So oftentimes in those conversations, three common themes come up, which is they want a centralized solution. They want to be able to transcribe their intent into what they end up doing with their data. And number three, they want something that's policy driven because once you centralize your policies, it's much better and easier to establish control and governance at an organizational level. So keeping that in mind with policy as our interface, there's two managed AWS solutions that I recommend you all check out in terms of data resiliency and data durability. Those are AWS backup, which is our centralized solution for managing protection recovery, and also provides an audit audit capability of how you protect your data across 15 different AWS services, as well as on-premises VMware and for customers whose mission critical data is contained entirely on disk. We also offer AWS elastic disaster recovery services, especially for customers who want to fail over their workloads from on premises to the cloud. >>So you can essentially centralize as a quick follow up, centralize the policy. And like I said, the intent, but you can support a federated data model cuz you're building out this massive, you know, global system, but you can take that policy and essentially bring it anywhere on the AWS cloud. Is that >>Right? Exactly. And actually one powerful integration I want to touch upon is that AWS backup is natively integrated with AWS organizations, which is our defacto multi account federated organization model for how AWS services work with customers, both in the cloud, on the edge, at the edge and on premises. >>So that's really important because as, as we talk about all the time on the cube, this notion of a, a decentralized data architecture data mesh, but the problem is how do you ensure governance and a federated model? So we're clearly moving in that direction. Wayne, I want to ask you about cyber as a board level discussion years ago, I interviewed Dr. Robert Gates, you know, former defense secretary and he sat on a number of boards and I asked him, you know, how important and prominent is security at the board level? Is it really a board level discussion? He said, absolutely. Every time we meet, we talk about cyber security, but not every company at the time, this was kind of early last decade was doing that. That's changed now. Ransomware is front and center. Hear about it all the time. What's AWS. What's your thinking on cyber as a board level discussion and specifically what are you guys doing around ran ransomware? >>Yeah. So, you know, malware in general, ransomware being a particular type of malware. Sure. It's a hot topic and it continues to be a hot topic. And whether at the board level, the C-suite level, I had a chance to listen to Dr. Gates a couple months ago and super motivational, but we think about ransomware and the same way that our customers do. Right? Cause all of us are subject to an incident. Nobody is immune to a ransomware incident. So we think very much the same way. And you, as Nancy said, along the lines of the, this framework, we really think about, you know, how do customers identify their critical access? How do they plan for protecting those assets, right? How do they make sure that they are in fact protected? And if they do detect the ransomware event and ransomware events come from a lot of different places, like there's not one signature, there's not one thumbprint, if you would for ransomware. >>So it's, it's, there's really a lot of vigilance that needs to be put in place, but a lot of planning that needs to be put in place. And once that's detected and a, a, we have to recover, you know, we know that we have to take an action and recover having that plan in place, making sure that your assets are fully protected and can be restored. As you know, ransomware is a insidious type of malware. You know, it sits in your system for a long time. It figures out what's going on, including your backup policies, your protection policies, and figures out how to get around those with some of the things that Nancy talked about in terms of air gaping, your capabilities, being able to, if you would scan your secondary, your backup storage for malware, knowing that it's a good copy. And then being able to restore from that known good copy in the event of an incident is critical. So we think about this for ourselves and the same way that we think about these for our customers. You gotta have a great plan. You gotta have great protection and you gotta be ready to restore in the case of an incident. And we wanna make sure we provide all the capabilities to do >>That. Yeah. So I'll glad you mentioned air gaping. So at the recent re reinforce, I think it was Kurt kufeld was speaking about ransomware and he didn't specifically mention air gaping. I had to leave. So I might have, I might have missed it cause I was doing the cube, but that's a, that's a key aspect. I'm sure there were, were things on the, on the deep dives that addressed air gaping, but Nancy look, AWS has the skills. It has the resources, you know, necessary to apply all these best practices and, you know, share those with customers. But, but what specific investments is AWS making to make the CISO's life easier? Maybe you could talk about that. >>Sure. So following on to your point about the reinforced keynote, Dave, right? CJ Boes talked about how the events of a ransomware, for example, incident or event can take place right on stage where you go from detect to respond and to recover. And specifically on the recovery piece, you mentioned AWS backup, the managed service that protects across 15 different AWS services, as well as on-premises VMware as automated recovery. And that's in part why we've decided to continue that investment and deliver AWS backup audit manager, which helps customers actually prove their posture against how their protection policies are actually mapping back to their organizational controls based on, for example, how they TA tag their data for mission criticality or how sensitive that data is. Right. And so turning to best practices, especially for ransomware events. Since this is very top of mind for a lot of customers these days is I will, will always try to encourage customers to go through game day simulations, for example, identifying which are those most critical applications in their environment that they need up and running for their business to function properly, for example, and actually going through the recovery plan and making sure that their staff is well trained or that they're able to go through, for example, a security orchestration automation, recovery solution, to make sure that all of their mission critical applications are back up and running in case of a ransomware event. >>Yeah. So I love the game day thing. I mean, we know, well just the, in the history of it, you couldn't even test things like disaster recovery, right? Because it was too dangerous with the cloud. You can test these things safely and actually plan out, develop a blueprint, test your blueprint. I love the, the, the game day >>Analogy. Yeah. And actually one thing I'd love to add is, you know, we talked about air gaping. I just wanna kind of tie up that statement is, you know, one thing that's really interesting about the way that the AWS cloud is architected is the identity access and management platform actually allows us to create identity constructs, that air gap, your data perimeter. So that way, when attackers, for example, are able to gain a foothold in your environment, you're still able to air gap your most mission critical and also crown jewels from being infiltrated. >>Mm that's key. Yeah. We've learned, you know, when paying the ransom is not a good strategy, right? Cuz most of the time, many times you don't even get your data back. Okay. So we, we're kind of data geeks here. We love data and we're passionate about it on the cube AWS and you guys specifically are passionate about it. So what excites you, Wayne, you start and then Nancy, you bring us home. What excites you about data and data protection and why? >>You know, we are data nerds. So at the end of the day, you know, there's this expressions we use all the time, but data is such a rich asset for all of us. And some of the greatest innovations that come out of AWS comes out of our analysis of our own data. Like we collect a lot of data on our operations and some of our most critical features for our customers come out of our analysis, that data. So we are data nerds and we understand how businesses view their data cuz we view our data the same way. So, you know, Dave security really started in the data center. It started with the enterprises. And if we think about security, often we talk about securing compute and securing network. And you know, if you, if you secured your compute, you secured your data generally, but we've separated data from compute so that people can get the value from their data no matter how they want to use it. And in doing that, we have to make sure that their data is durable and it's resilient to any sort of incident and event. So this is really, really important to us. And what do I get excited about? You know, again, thinking back to this framework, I know that we as thought leaders alongside our customers who also thought leaders in their space can provide them with the capabilities. They need to protect their data, to secure their data, to make sure it's compliant and always, always, always durable. >>You know, it's funny, you'd say funny it's it's serious actually. Steven Schmidt at reinforc he's the, the, the chief security officer at Amazon used to be the C C ISO of AWS. He said that Amazon sees quadrillions of data points a month. That's 15 zeros. Okay. So that's a lot of data. Nancy bring us home. What's what excites you about data and data protection? >>Yeah, so specifically, and this is actually drawing from conversations that I had with multiple ISV partners at AWS reinforc is the ability to derive value from secondary data, right? Because traditionally organizations have really seen that as a call center, right? You're producing secondary data because most likely you're creating backups of your mission critical workloads. But what if you're able to run analytics and insights and derive insights from that, that secondary data, right? Then you're actually able to let AWS do the undifferentiated heavy lifting of analyzing that secondary data state. So that way us customers or ISV partners can build value on the security layers above. And that is how we see turning cost into value. >>I love it. As you're taking the original premise of the cloud, taking away the under heavy lifting for, you know, D deploying, compute, storage, and networking now bringing up to the data level, the analytics level. So it continues. The cloud continues to expand. Thank you for watching the cubes coverage of AWS storage day 2022.

>>Hi, buddy. Welcome back to the keeps coverage of AWS 2021. Re-invent you're watching the cube and I'm really excited. We're going to go outside the storage box. I like to say with my lawn Thompson Bukovac, who's the vice-president of block and object storage and Wayne Duso was a VP of storage edge and data governance guys. Great to see you again, we saw you at storage day, the 15 year anniversary of AWS, of course, the first product service ever. So awesome to be here. Isn't it. Wow. >>So much energy in the room. It's so great to see customers learning from each other, learning from AWS, learning from the things that you're observing as well. >>A lot of companies decided not to do physical events. I think you guys are on the right side of history. We're going to show you, you weren't exactly positive. How many people are going to show up. Everybody showed. I mean, it's packed house here, so >>Number 10. Yeah. >>All right. So let's get right into it. Uh, news of the week. >>So much to say, when you want to kick this off, >>We had a, we had a great set of announcements that Milan, uh, talked about yesterday, uh, in her talk and, and a couple of them in the file space, specifically a new, uh, member of the FSX family. And if you remember that the FSA, Amazon FSX is, uh, for customers who want to run fully managed versions of third party and open source file systems on AWS. And so yesterday we announced a new member it's FSX for open ZFS. >>Okay, cool. And there's more, >>Well, there's more, I mean, one of the great things about the new match file service world and CFS is it's powered by gravity. >>It is taught by Gravatar and all of the capabilities that AWS brings in terms of networking, storage, and compute, uh, to our customers. >>So this is really important. I want the audience to understand this. So I I've talked on the cube about how a large proportion let's call it. 30% of the CPU cycles are kind of wasted really on things like offloads, and we could be much more efficient, so graviton much more efficient, lower power and better price performance, lower cost. Amazon is now on a new curve, uh, cycles are faster for processors, and you can take advantage of that in storage it's storage users, compute >>That's right? In fact, you have that big launch as well for luster, with gravity. >>We did in fact, uh, so with, with, uh, Yasmin of open CFS, we also announced the next gen Lustre offering. And both of these offerings, uh, provide a five X improvement in performance. For example, now with luster, uh, customers can drive up to one terabyte per second of throughput, which is simply amazing. And with open CFS, right out of, right out of the box at GA a million IOPS at sub-millisecond latencies taking advantage of gravitas, taking advantage of our storage and networking capabilities. >>Well, I guess it's for HPC workloads, but what's the difference between these days HPC, big data, data intensive, a lot of AI stuff, >>All right. You to just, there's a lot of intersection between all of those different types of workloads they have, as you said, and you know, it all, it all depends on it all matters. And this is the reason why having the suite of capabilities that the, if you would, the members of the family is so important to our guests. >>We've talked a lot about, it's really can't think about traditional storage as a traditional storage anymore. And certainly your world's not a box. It's really a data platform, but maybe you could give us your point of view on that. >>Yeah, I think, you know, if, if we look, if we take a step back and we think about how does AWS do storage? Uh, we think along multiple dimensions, we have the dimension that Wayne's talking about, where you bring together the power of compute and storage for these managed file services that are so popular. You and I talked about, um, NetApp ONTAP. Uh, we went into some detail on that with you as well, and that's been enormously popular. And so that whole dimension of these managed file services is all about where is the customer today and how can we help them get to the cloud? But then you think about the other things that we're also imagining, and we're, re-imagining how customers want to grow those applications and scale them. And so a great example here at reinvent is let's just take the concept of archive. >>So many people, when they think about archive, they think about taking that piece of data and putting it away on tape, putting it away in a closet somewhere, never pulling it out. We don't think about archive like that archive just happens to be data that you just aren't using at the moment, but when you need it, you need it right away. And that's why we built a new storage class that we launched just yesterday, Dave, and it's called glacier instead of retrieval, it has retrieval and milliseconds, just like an Esri storage class has the same pricing of four tenths of a cent as glacier archive. >>So what's interesting at the analyst event today, Adam got a question about, and somebody was poking at him, you know, analysts can be snarky sometimes about, you know, price, declines and so forth. And he said, you know, one of the, one of the things that's not always shown up and we don't always get credit for lowering prices, but we might lower costs. And there's the archive and deep archive is an example of that. Maybe you could explain that point of view. >>Yeah. The way we look at it is that our customers, when they talk to us about the cost of storage, they talked to us about the total cost of the storage, and it's not just storing the data, it's retrieving it and using it. And so we have done an amazing amount across all the portfolio around reducing costs. We have glacier answer retrieval, which is 68% cheaper than standard infrequent access. That's a big cost reduction. We have EBS snapshots archive, which we introduced yesterday, 75% cheaper to archive a snapshot. And these are the types of that just transform the total cost. And in some cases we just eliminate costs. And so the glacier storage class, all bulk retrievals of data from the glacier storage class five to 12 hours, it's now free of charge. If you don't even have to think about, we didn't even reduce it. We just eliminated the cost of that data retrieval >>And additive to what Milan said around, uh, archiving. If you look at what we've done throughout the entire year, you know, a interesting statistic that was brought up yesterday is over the course of 2021, between our respective teams, we've launched over 105 capabilities for our customers throughout this year. And in some of them, for instance, on the file side for EFS, we launched one zone which reduced, uh, customer costs by 47%. Uh, you can now achieve on EFS, uh, cost of roughly 4.30 cents per gigabyte month on, uh, FSX, we've reduced costs up to 92%, uh, on Lustre and FSX for windows and with the introduction of ONTAP and open CFS, we continue those forward, including customers ability to compress and Dedoose against those costs. So they ended up seeing a considerable savings, even over what our standard low prices are. >>100 plus, what can I call them releases? And how can you categorize those? Are they features of eight? Do they fall into, >>Because they range for major services, like what we've launched with open ZFS to major features and really 95 of those were launched before re-invent. And so really what you have between the different teams that work in storage is you have this relentless drive to improve all the storage platforms. And we do it all across the course of the year, all across the course of the year. And in some cases, the benefit shows up at no cost at all to a customer. >>Uh, how, how did this, it seems like you're on an accelerated pace, a S3 EBS, and then like hundreds of services. I guess the question is how come it took so long and how is it accelerating now? Is it just like, there was so much focus on compute before you had to get that in place, or, but now it's just rapidly accessing, >>I I'll tell you, Dave, we took the time to count this year. And so we came to you with this number of 106, uh, that acceleration has been in place for many years. We just didn't take the time to couch. Correct. So this has been happening for years and years. Wayne and I have been with AWS for, for a long time now for 10 plus years. And really that velocity that we're talking about right now that has been happening every single year, which is where you have storage today. And I got to tell you, innovation is in our DNA and we are not going to stop now >>So 10 years. Okay. So it was really, the first five years was kind of slow. And then >>I think that's true at all. I don't think that try, you know, if you, if you look at, uh, the services that we have, we have the most complete portfolio of any cloud provider when it comes to storage and data. And so over the years, we've added to the foundation, which is S3 and the foundation, which is EBS. We've come out with a number of storage services in the, in the file space. Now you have an entire suite of persistent data stores within AWS and the teams behind those that are able to accelerate that pace. Just to give you an example, when I joined 10 years ago, AWS launched within that year, roughly a hundred and twenty, a hundred and twenty eight services or features our teams together this year have launched almost that many, just in those in, just in this space. So AWS continues to accelerate the storage teams continue to accelerate. And as my line said, we just started counting >>The thing. And if you think about those first five years, that was laying the baseline to launch us three, to launch EBS, to get that foundation in place, get lifecycle policies in place. But really, I think you're just going to see an even faster acceleration that number's going up. >>No, I that's what I'm saying. It does appear that way. And you had to build a team and put teams in place. And so that's, you know, part of the equation. But again, I come back to, it's not even, I don't even think of it as storage anymore. It's it's data. People are data lake is here to stay. You might not like the term. We always use the joke about a data ocean, but data lake is here to say 200,000 data lakes. Now we heard Adam talk about, uh, this morning. I think it was Adam. No, it was Swami. Do you want a thousand data lakes in your customer base now? And people are adding value to that data in new ways, injecting machine intelligence, you know, SageMaker is a big piece of that. Tying it in. I know a lot of customers are using glue as catalogs and which I'm like, wow, is glue a catalog or, I mean, it's just so flexible. So what are you seeing customers do with that base of data now and driving new business value? Because I've said last decade plus has been about it transformation. And now we're seeing business transformation. Maybe you could talk about that a little bit. >>Well, the base of every data lake is going to be as three yesterday has over 200 trillion objects. Now, Dave, and if you think about that, if you took every person on the planet, each of those people would have 26,000 S3 objects. It's gotten that big. And you know, if you think about the base of data with 200 trillion plus objects, really the opportunity for innovation is limitless. And you know, a great example for that is it's not just business value. It's really the new customer experiences that our customers are inventing the NFL. Uh, they, you know, they have that application called digital athlete where, you know, they started off with 10,000 labeled images or up to 20,000 labeled images now. And they're all using it to drive machine learning models that help predict and support the players on the field when they start to see things unfold that might cause injury. That is a brand new experience. And it's only possible with vast amounts of data >>Additive to when my line said, we're, we're in you talk about business transformation. We are in the age of data and we represent storage services. But what we really represent is what our customers hold one of their most valuable assets, which is their data. And that set of data is only growing. And the ability to use that data, to leverage that data for value, whether it's ML training, whether it's analytics, that's only accelerated, this is the feedback we get from our customers. This is where these features and new capabilities come from. So that's, what's really accelerating our pace >>Guys. I wish we had more time. I'd have to have you back because we're on a tight clock here, but, um, so great to see you both especially live. I hope we get to do more of this in 2022. I'm an optimist. Okay. And keep it right there, everybody. This is Dave Volante for the cube you're leader in live tech coverage, right back.

(Upbeat intro music) >> Thanks guys. Hi everybody. Welcome back to The Spheres. My name is Dave Vellante and you're watching theCubes continuous coverage of AWS storage day. I'm really excited to bring on Wayne Duso. Wayne is the vice-president of AWS Storage Edge and Data Governance Services. Wayne, two Boston boys got to come to Seattle to see each other. You know. Good to see you, man. >> Good to see you too. >> I mean, I'm not really from Boston. The guys from East Boston give me crap for saying that. [Wayne laughs] That my city, right? You're a city too. >> It's my city as well I'm from Charlestown so right across the ocean. >> Charlestown is actually legit Boston, you know I grew up in a town outside, but that's my city. So all the sports fan. So, hey great keynote today. We're going to unpack the keynote and, and really try to dig into it a little bit. You know, last 18 months has been a pretty bizarre, you know, who could have predicted this. We were just talking to my line about, you know, some of the permanent changes and, and even now it's like day to day, you're trying to figure out, okay, you know, what's next, you know, our business, your business. But, but clearly this has been an interesting time to say the least and the tailwind for the Cloud, but let's face it. How are customers responding? How are they changing their strategies as a result? >> Yeah. Well, first off, let me say it's good to see you. It's been years since we've been in chairs across from one another. >> Yeah. A couple of years ago in Boston, >> A couple of years ago in Boston. I'm glad to see you're doing well. >> Yeah. Thanks. You too. >> You look great. (Wayne Laughs) >> We get the Sox going. >> We'll be all set. >> Mm Dave you know, the last 18 months have been challenging. There's been a lot of change, but it's also been inspiring. What we've seen is our customers engaging the agility of the Cloud and appreciating the cost benefits of the Cloud. You know, during this time we've had to be there for our partners, our clients, our customers, and our people, whether it's work from home, whether it's expanding your capability, because it's surging say a company like zoom, where they're surging and they need more capability. Our cloud capabilities have allowed them to function, grow and thrive. In these challenging times. It's really a privilege that we have the services and we have the capability to enable people to behave and, execute and operate as normally as you possibly can in something that's never happened before in our lifetimes. It's unprecedented. It's a privilege. >> Yeah. I mean, I agree. You think about it. There's a lot of negative narrative, in the press about, about big tech and, and, and, you know, the reality is, is big tech has, has stood and small tech has stepped up big time and we were really think about it, Wayne, where would we be without, without tech? And I know it sounds bizarre, but we're kind of lucky. This pandemic actually occurred when it did, because had it occurred, you know, 10 years ago it would have been a lot tougher. I mean, who knows the state of vaccines, but certainly from a tech standpoint, the Cloud has been a savior. You've mentioned Zoom. I mean, you know, we, productivity continues. So that's been, been pretty key. I want to ask you, in you keynote, you talked about two paths to, to move to the Cloud, you know, Vector one was go and kind of lift and shift if I got it right. And then vector two was modernized first and then go, first of all, did I get that right? And >> Super close and >> So help me course correct. And what are those, what are those two paths mean for customers? How should we think about that? >> Yeah. So we want to make sure that customers can appreciate the value of the Cloud as quickly as they need to. And so there's, there's two paths and with not launches and, we'll talk about them in a minute, like our FSX for NetApp ONTAP, it allows customers to quickly move from like to like, so they can move from on-prem and what they're using in terms of the storage services, the processes they use to administer the data and manage the data straight onto AWS, without any conversion, without any change to their application. So I don't change to anything. So storage administrators can be really confident that they can move. Application Administrators know it will work as well, if not better with the Cloud. So moving onto AWS quickly to value that's one path. Now, once they move on to AWS, some customers will choose to modernize. So they will, they will modernize by containerizing their applications, or they will modernize by moving to server-less using Lambda, right? So that gives them the opportunity at the pace they want as quickly or as cautiously as they need to modernize their application, because they're already executing, they're already operating already getting value. Now within that context, then they can continue that modernization process by integrating with even more capabilities, whether it's ML capabilities or IOT capabilities, depending on their needs. So it's really about speed agility, the ability to innovate, and then the ability to get that flywheel going with cost optimization, feed those savings back into betterment for their customers. >> So how did the launches that you guys have made today and even, even previously, do they map into those two paths? >> Yeah, they do very well. >> How so? Help us understand that. >> So if we look, let's just run down through some of the launches today, >> Great. >> And we can, we can map those two, those two paths. So like we talked about FSX for NetApp ONTAP, or we just like to say FSX for ONTAP because it's so much easier to say. [Dave laughs] >> So FSX for ONTAP is a clear case of move. >> Right >> EBS io2 Block Express for Sand, a clear case of move. It allows customers to quickly move their sand workloads to AWS, with the launch of EBS direct API, supporting 64 terabyte volumes. Now you can snapshot your 64 terabyte volumes on-prem to already be in AWS, and you can restore them to an EBS io2 Block Express volume, allowing you to quickly move an ERP application or an Oracle application. Some enterprise application that requires the speed, the durability and the capability of VBS super quickly. So that's, those are good examples of, of that. In terms of the modernization path, our launch of AWS transfer managed workflows is a good example of that. Manage workflows have been around forever. >> Dave: Yeah. >> And, and customers rely on those workflows to run their business, but they really want to be able to take advantage of cloud capabilities. They want to be able to, for instance, apply ML to those workflows because it really kind of makes sense that their workloads are people related. You can apply artificial intelligence to them, >> Right >> This is an example of a service that allows them to modify those workflows, to modernize them and to build additional value into them. >> Well. I like that example. I got a couple of followup questions, if I may. Sticking on the machine learning and machine intelligence for a minute. That to me is a big one because when I was talking to my line about this is this, it's not just you sticking storage in a bucket anymore, right? You're invoking other services: machine intelligence, machine learning, might be database services, whatever it is, you know, streaming services. And it's a service, you know, there it is. It's not a real complicated integration. So that to me is big. I want to ask you about the block side of things >> Wayne: Sure >> You built in your day, a lot of boxes. >> Wayne: I've built a lot of boxes. >> And you know, the Sand space really well. >> Yeah. >> And you know, a lot of people probably more than I do storage admins that say you're not touching my Sand, right? And they just build a brick wall around it. Okay. And now eventually it ages out. And I think, you know, that whole cumbersome model it's understood, but nonetheless, their workloads and our apps are running on that. How do you see that movement from those and they're the toughest ones to move. The Oracle, the SAP they're really, you know, mission critical Microsoft apps, the database apps, hardcore stuff. How do you see that moving into the Cloud? Give us a sense as to what customers are telling you. >> Storage administrators have a hard job >> Dave: Yeah >> And trying to navigate how they move from on-prem to in Cloud is challenging. So we listened to the storage administrators, even when they tell us, No. we want to understand why no. And when you look at EBS io2 Block Express, this is in part our initial response to moving their saying into the Cloud super easily. Right? Because what do they need? They need performance. They need their ability. They need availability. They need the services to be able to snap and to be able to replicate their Capa- their storage. They need to know that they can move their applications without having to redo all they know to re-plan all they work on each and every day. They want to be able to move quickly and confidently. EBS io2 Block Express is the beginning of that. They can move confidently to sand in the Cloud using EBS. >> Well, so why do they say 'no'? Is it just like the inherent fear? Like a lawyer would say, don't do that, you know, don't or is it just, is it, is it a technical issue? Is it a cultural issue? And what are you seeing there? >> It's a cultural issue. It's a mindset issue, but it's a responsibility. I mean, these folks are responsible for the, one of the most important assets that you have. Most important asset for any company is people. Second most important asset is data. These folks are responsible for a very important asset. And if they don't get it right, if they don't get security, right. They don't get performance right. They don't get durability right. They don't get availability right. It's on them. So it's on us to make sure they're okay. >> Do you see it similar to the security discussion? Because early on, I was just talking to Sandy Carter about this and we were saying, you remember the CIA deal? Right? So I remember talking to the financial services people said, we'll never put any data in the Cloud. Okay they got to be one of your biggest industries, if not your biggest, you know customer base today. But there was fear and, and the CIA deal changed that. They're like, wow CIA is going to the Cloud They're really security conscious. And that was an example of maybe public sector informing commercial. Do you see it as similar? I mean there's obviously differences, but is it a sort of similar dynamic? >> I do. I do. You know, all of these ilities right. Whether it's, you know, durability, availability, security, we'll put ility at the end of that somehow. All of these are not jargon words. They mean something to each persona, to each customer. So we have to make sure that we address each of them. So like security. And we've been addressing the security concern since the beginning of AWS, because security is job number one. And operational excellence job number two. So, a lot of things we're talking about here is operational excellence, durability, availability, likeness are all operational concerns. And we have to make sure we deliver against those for our customers. >> I get it. I mean, the storage admins job is thankless, but the same time, you know, if your main expertise is managing LUNs, your growth path is limited. So they, they want to transform. They want to modernize their own careers. >> I love that. >> It's true. Right? I mean it's- >> Yeah. Yeah. So, you know, if you're a storage administrator today, understanding the storage portfolio that AWS delivers will allow you, and it will enable you empower you to be a cloud storage administrator. So you have no worry because you're, let's take FSX for ONTAP. You will take the skills that you've developed and honed over years and directly apply them to the workloads that you will bring to the Cloud. Using the same CLIs, The same APIs, the same consoles, the same capabilities. >> Plus you mentioned you guys announced, you talked about AWS backup services today, announced some stuff there. I see security governance, backup, identity access management, and governance. These are all adjacency. So if you're a, if you're a cloud storage administrator, you now are going to expand your scope of operations. You, you know, you're not going to be a security, Wiz overnight by any means, but you're now part of that, that rubric. And you're going to participate in that opportunity and learn some things and advance your career. I want to ask you, before we run out of time, you talked about agility and cost optimization, and it's kind of the yin and the yang of Cloud, if you will. But how are these seemingly conflicting forces in sync in your view. >> Like many things in life, right? [Wayne Laughs] >> We're going to get a little spiritually. >> We might get a little philosophical here. [Dave Laughs] >> You know, cloud announced, we've talked about two paths and in part of the two paths is enabling you to move quickly and be agile in how you move to the Cloud. Once you are on the Cloud, we have the ability through all of the service integrations that we have. In your ability to see exactly what's happening at every moment, to then cost optimize, to modernize, to cost optimize, to improve on the applications and workloads and data sets that you've brought. So this becomes a flywheel cost optimization allows you to reinvest, reinvest, be more agile, more innovative, which again, returns a value to your business and value to your customers. It's a flywheel effect. >> Yeah. It's kind of that gain sharing. Right? >> It is. >> And, you know, it's harder to do that in a, in an on-prem world, which everything is kind of, okay, it's working. Now boom, make it static. Oh, I want to bring in this capability or this, you know, AI. And then there's an integration challenge >> That's true. >> Going on. Not, not that there's, you know, there's differences in, APIs. But that's, to me is the opportunity to build on top of it. I just, again, talking to my line, I remember Andy Jassy saying, Hey, we purposefully have created our services at a really atomic level so that we can get down to the primitives and change as the market changes. To me, that's an opportunity for builders to create abstraction layers on top of that, you know, you've kind of, Amazon has kind of resisted that over the years, but, but almost on purpose. There's some of that now going on specialization and maybe certain industry solutions, but in general, your philosophy is to maintain that agility at the really granular level. >> It is, you know, we go back a long way. And as you said, I've built a lot of boxes and I'm proud of a lot of the boxes I've built, but a box is still a box, right? You have constraints. And when you innovate and build on the Cloud, when you move to the Cloud, you do not have those constraints, right? You have the agility, you can stand up a file system in three seconds, you can grow it and shrink it whenever you want. And you can delete it, get rid of it whenever you want back it up and then delete it. You don't have to worry about your infrastructure. You don't have to worry about is it going to be there in three months? It will be there in three seconds. So the agility of each of these services, the unique elements of all of these services allow you to capitalize on their value, use what you need and stop using it when you don't, and you don't have the same capabilities when you use more traditional products. >> So when you're designing a box, how is your mindset different than when you're designing a service? >> Well. You have physical constraints. You have to worry about the physical resources on that device for the life of that device, which is years. Think about what changes in three or five years. Think about the last two years alone and what's changed. Can you imagine having been constrained by only having boxes available to you during this last two years versus having the Cloud and being able to expand or contract based on your business needs, that would be really tough, right? And it has been tough. And that's why we've seen customers for every industry accelerate their use of the Cloud during these last two years. >> So I get that. So what's your mindset when you're building storage services and data services. >> So. Each of the surfaces that we have in object block file, movement services, data services, each of them provides very specific customer value and each are deeply integrated with the rest of AWS, so that when you need object services, you start using them. The integrations come along with you. When, if you're using traditional block, we talked about EBS io2 Block Express. When you're using file, just the example alone today with ONTAP, you know, you get to use what you need when you need it, and the way that you're used to using it without any concerns. >> (Dave mumbles) So your mindset is how do I exploit all these other services? You're like the chef and these are ingredients that you can tap and give a path to your customers to explore it over time. >> Yeah. Traditionally, for instance, if you were to have a filer, you would run multiple applications on that filer you're worried about. Cause you should, as a storage administrator, will each of those applications have the right amount of resources to run at peak. When you're on the Cloud, each of those applications will just spin up in seconds, their own file system. And those file systems can grow and shrink at whatever, however they need to do so. And you don't have to worry about one application interfering with the other application. It's not your concern anymore. And it's not really that fun to do. Anyway. It's kind of the hard work that nobody really you know, really wants to reward you for. So you can take your time and apply it to more business generate, you know, value for your business. >> That's great. Thank you for that. Okay. I'll I'll give you the last word. Give us the bumper sticker on AWS Storage day. Exciting day. The third AWS storage day. You guys keep getting bigger, raising the bar. >> And we're happy to keep doing it with you. >> Awesome. >> So thank you for flying out from Boston to see me. >> Pleasure, >> As they say. >> So, you know, this is a great opportunity for us to talk to customers, to thank them. It's a privilege to build what we build for customers. You know, our customers are leaders in their organizations and their businesses for their customers. And what we want to do is help them continue to be leaders and help them to continue to build and deliver we're here for them. >> Wayne. It's great to see you again. Thanks so much. >> Thanks. >> Maybe see you back at home. >> All right. Go Sox. All right. Yeah, go Sox. [Wayne Laughs] All right. Thank you for watching everybody. Back to Jenna Canal and Darko in the studio. Its Dave Volante. You're watching theCube. [Outro Music]

>>This is >>Dave Volante, and welcome to Storage Day. We're here at Amazon and Boston and you're watching the Cube. Wayne do so is here. He's the general manager of a lot of stuff. File hybrid edge transfer and data protection Service is at Amazon. Web service is good to see you, Wayne. Thanks. >>Good to see you. >>So let's talk about that. That's a pretty vast portfolio that you have explained that to our audience. >>Sure thinks so. The portfolio that I'm responsible for covers a vast swath of our stories portfolio on AWS. So in that we cover all of our files. Service's s Oh, that's E f s and FSX. Our data transport service is which includes data sync, transfer for sftp and our snowball or snow service's. And then also hybrid edge, which includes our snowball, compute and our stories, Gateway Service's and then data protection, which includes a W s back up. >>Wow. Okay, great. Congratulations on that portfolio. And, you know, I said I said earlier on it started with s3, and it's just exploded. Now all the service is this is part of what we sometimes call tongue and cheek cloud to 0.0, there's more work loads, more capabilities, more granularity. But talk about some of the big picture macro trends that you guys see in the marketplace. Specific Thio Sort of your area. >>Yes. So, uh, actually, it's so many, uh, think you said things are expanding. Things are accelerating in our space. One of things I like thio talk about with respect to our portfolio is we have storage service is dated. Transport service is to match the needs of your workloads and your applications. So all of these service is a purpose built for the type of storage that you need, the programming model that you need for your applications and workloads. So whether it's object storage with s3 and glacier or block storage with BBS or most recently, file service with F s and F S X file service is so you have the tools at your disposal. It'll that you need based on your on your application. Workloads. >>Talk more about the programming model. What? How do you envision that? What do you What do you mean? What's your mental model of the different >>process? You're so forever. People have been programming based on, you know, whether it's performance or or some scale of some sort. Um, you know, uh, databases traditionally used block storage because they don't need a lot of logic between them and the storage medium itself. File storage is been used for 50 years and has a very specific program model that exist in every operating system in every programming language. You know, whether it's an open, ah, read right, see close. It's a common paradigm that is used all over the place and that capability in the performance that you need to satisfy those applications and workloads very specific. And so for for aws, we provide those final systems for for Lennox, if you would with F House Windows, which is ever sex for Windows and for very high performance computing on luster. We've had an amazing storage platform, which is s3 and S three forms the basis for a lot of our customers data lakes on and basically storage data repositories, for which there are many integrations. With that, there are other >>sword service's. I often joke that, you know, if your expertise is is unpacking boxes plugging in setting up storage arrays, managing London's you, you might want to think about updating. You know your skill sets right, But so that's another big mega trend that we certainly see is people just don't see a lot of value in planning and managing and migrating over six month periods. Storage a raise. It's It's something that really doesn't have a lot of value to the business. So you guys have announced all these service is over the years and you've got some new announcements as well, that kind of play into some of the trends that we've been talking about. Talk about the news. >>Yes, that the news is pretty rich. Uh, for this season, let's let's start off with FSX eso FSX is our service for bringing fully manage third party or open source file systems, um, to our customers. And so Fsx Windows, as example, was launched last year, reinvent and has been rolling out the whole Siri's of features throughout the year, and we have a nice set of features coming out this year. So, as example today, effort, Sex Windows is a single ese service. We are rolling out multi easy capability, >>okay? And you you Sometimes you guys make the point that the beauty is there's no change required in APS, and we talked earlier about the program. We'll talk a little bit more about that. Why is that important to customers, >>you know and all index on FXX windows for another minute. A lot of abs been written to use the semantics of a particular file system in case of Windows will say NT f s and their written for that specific file system. We've provided customers with the capability of bringing those applications to AWS without any wary of compatibility. It's a pure lift and shift model. S O makes it really easy for them to bring their workloads. They should bring their workload so they don't have to deal with some of things you brought up early around provisioning buying systems, having to worry about saying that, planning for all of that. We take all of that work away from them and they get full compatibility based on what they need today and with some of the additional capabilities we're bringing to bear with the integrations in the ecosystem and heat up US ecosystem, they'll be able to appreciate those as well. >>Let's talk a little bit about more about that because you're basically, I'm inferring you're saying, Hey, this compelling reasons why you should move into the cloud. For instance, File Service's into the cloud. What's the difference between my on Prem? Isn't just on Prem Nass stuffing it into the cloud? Or is it more than you touched on integration? So convince me, why should I move? >>It's so much more than that. So if we if we look at the basic infrastructure once you literally click three or four buttons, Thio started files and creative file system, you no longer have to worry about it ever again. So the things that you have done on Prem, you no longer have to worry about having a sword administrator or having to provision in by storage and maintain it. We take care of all that would take care of all the security elements. I'm so important to your data to make sure that's in a in a secure environment. Security. It's job number one for us. So all of these capabilities and the ability to stand it up to never have to manage it never adorable security. We take care of all the capabilities like you should really be bringing those workloads onto a platform like this so that you can spend your time on added value. Um, service is our applications for your >>business, while in the integration is also a key piece of it. I mean, you know, for years, customers and customers still sometimes want to roll their own. You know, they like to have the you know, the knobs and turn them. But but many customers that we talked or saying Listen, it's too expensive. I don't want to be a systems integrator anymore in the cloud. How can they take advantage of those? Like sometimes they call it the flywheel effect. But the other innovations that you're bringing, whether it's machine learning or other service, is that you guys are bringing in. Is that how tight is that? Integration. >>So those integrations are ongoing, and they're there forever. It goes back to what I said a minute around over a three year period. All of these capabilities gonna be delivered to them, if you would at this at the same cost as the basic service. So let's talk about what happened this year. Um ah, lot of our customers are using sage maker for their M. L A I capabilities and sage maker is deeply integrated with both fsx luster and uh, E F s so that customers again don't have to worry about stories. They're not the way about sharing that are scaling. It's all there for them. >>You mentioned. Also you responsible for the snow product convention an edge. I was what it was to me. It was your first move, so the hybrid, I'll call it. But I always joke that, but it's true. The fastest way to get data from Point A to point B is a Chevy truck, and so, but you're referring to a sort of an edge play. You talk a little bit more about that, help us understand it. >>Sure, so Snowball, a service launched about five years ago. We initially launched a service as a bulk data migration service, and it's it's been that service for roughly four years. About a year ago, a little over a year ago, we started introducing thehe bility to have compute as part of that device, and the reason for that was customers were telling us as we're moving the data, we would like to be able to do some pre processing before it makes it onto AWS before it goes into history, is example. So we started providing that capability that ended up expanding into a full blown if you would cloud platform on a device that could be run in disconnected environments or stare environments. So with Snowball today of the ability to have easy two instances CBS storage s3 storage all in one device. And so that's a really powerful construct because you can build your applications on AWS using the same service is prove out if you wouldn't Dev UPS model that there what you need to be and then literally lift them onto, ah, snowball device and have those executing in the field as if they were running directly in the cloud. >>Change the subject a little bit when I look at the logo slide of all your customers, a lot of big names on their their global companies, a lot of things. So I run a cloud and they got a data center. You know he's Boston or something. No offense if you have a data center, East Boston, but regions are critical, um, especially for global scale. Cloud brings global scale, but it's also important to have data approximate to the users. So you're reducing late and see there's availability and redundancy aspects. Talk about your philosophy around regions and how it fits into your portfolio. How do you take advantage of all that capability? >>So a lot of our customers have global presence and the ability for them to have their application to have their business function in the regions that they're doing business and have those little agencies and also the availability model of being in multiple places. Case of disasters super important. Um, are regions are built, have at minimum three availability zones and an availability zone. You could think of boat as, ah, data center. So, for example, with the F. S. When you stand up a file system with the F S, your file system is automatically distributed, replicated across all three availability zones within that region. But as the user, you don't worry about any of that. We take care of it all for you. In the unfortunate event that our availability zone is made unavailable, your data is still fine. You still have access to that data all time? >>Yeah, and your customers, I think increasingly understanding this the beginning toe architect around regions and availability zones. It's a different way of thinking, but it's in some respects sort of the modern way of thinking. >>If you if you if you go back a few years and you think about all of the disaster recovery or business continue in software and capabilities that had been created, we're providing all of those capabilities today in our regional construct. >>Yeah, well, you know this. I mean, you both better have been around for a while, and we've seen the unnatural acts that you had to do to sort of create that level of redundancy and business continuance. And it was extremely expensive, complex and really risky to test. So I'll, uh, I'll leave you with the last word. Any other thoughts that you want to share with our audience? We're >>We're We're just first off. Thank you for giving you the time. Today. We're really excited about what we're doing with each of these. Service is we're very excited about the portfolio overall on the value that it's going to bring, and he's bringing to our customers today. We're excited about all the announcements. >>Yeah, we'll say we're seeing a lot of innovation. Expansion of the Amazon portfolio. Optionality, granularity performance, horses for courses, the right tool for the right job way. Thanks so much for coming to >>my pleasure. Thank you. >>You're welcome. All right. Keep it right to everybody. You watching the cube storage day from Amazon in Boston? Right back.

>> Hello everyone. Welcome to theCUBE's coverage of International Women's Day. I'm John Furrier, host of theCUBE been profiling the leaders in the technology world, women in technology from developers to the boardroom, everything in between. We have two great guests promoting in from Malaysia. Nancy Wang is the general manager, also CUBE alumni from AWS Data Protection, and founder and board chair of Advancing Women in Tech, awit.org. And of course Kate Watts who's the executive director of Advancing Women in Tech.org. So it's awit.org. Nancy, Kate, thanks for coming all the way across remotely from Malaysia. >> Of course, we're coming to you as fast as our internet bandwidth will allow us. And you know, I'm just thrilled today that you get to see a whole nother aspect of my life, right? Because typically we talk about AWS, and here we're talking about a topic near and dear to my heart. >> Well, Nancy, I love the fact that you're spending a lot of time taking the empowerment to go out and help the industries and helping with the advancement of women in tech. Kate, the executive director it's a 501C3, it's nonprofit, dedicating to accelerating the careers of women in groups in tech. Can you talk about the organization? >> Yes, I can. So Advancing Women in Tech was founded in 2017 in order to fix some of the pathway problems that we're seeing on the rise to leadership in the industry. And so we specifically focus on supporting mid-level women in technical roles, get into higher positions. We do that in a few different ways through mentorship programs through building technical skills and by connecting people to a supportive community. So you have your peer network and then a vertical sort of relationships to help you navigate the next steps in your career. So to date we've served about 40,000 individuals globally and we're just looking to expand our reach and impact and be able to better support women in the industry. >> Nancy, talk about the creation, the origination story. How'd this all come together? Obviously the momentum, everyone in the industry's been focused on this for a long time. Where did AWIT come from? Advancing Women in Technology, that's the acronym. Advancing Women in Technology.org, where'd it come from? What's the origination story? >> Yeah, so AWIT really originated from this desire that I had, to Kate's point around, well if you look around right and you know, don't take my word for it, right? Look at stats, look at news reports, or just frankly go on your LinkedIn and see how many women in underrepresented groups are in senior technical leadership roles right out in the companies whose names we all know. And so that was my case back in 2016. And so when I first got the idea and back then I was actually at Google, just another large tech company in the valley, right? It was about how do we get more role models, how we get more, for example, women into leadership roles so they can bring up the next generation, right? And so this is actually part of a longer speech that I'm about to give on Wednesday and part of the US State Department speaker program. In fact, that's why Kate and I are here in Malaysia right now is working with over 200 women entrepreneurs from all over in Southeast Asia, including Malaysia Philippines, Vietnam, Borneo, you know, so many countries where having more women entrepreneurs can help raise the GDP right, and that fits within our overall mission of getting more women into top leadership roles in tech. >> You know, I was talking about Teresa Carlson she came on the program as well for this year this next season we're going to do. And she mentioned the decision between the US progress and international. And she's saying as much as it's still bad numbers, it's worse than outside the United States and needs to get better. Can you comment on the global aspect? You brought that up. I think it's super important to highlight that it's just not one area, it's a global evolution. >> Absolutely, so let me start, and I'd love to actually have Kate talk about our current programs and all of the international groups that we're working with. So as Teresa aptly mentioned there is so much work to be done not just outside the US and North Americas where typically tech nonprofits will focus, but rather if you think about the one to end model, right? For example when I was doing the product market fit workshop for the US State Department I had women dialing in from rice fields, right? So let me just pause there for a moment. They were holding their cell phones up near towers near trees just so that they can get a few minutes of time with me to do a workshop and how to accelerate their business. So if you don't call that the desire to propel oneself or accelerate oneself, not sure what is, right. And so it's really that passion that drove me to spend the next week and a half here working with local entrepreneurs working with policy makers so we can take advantage and really leverage that passion that people have, right? To accelerate more business globally. And so that's why, you know Kate will be leading our contingent with the United Nations Women Group, right? That is focused on women's economic empowerment because that's super important, right? One aspect can be sure, getting more directors, you know vice presidents into companies like Google and Amazon. But another is also how do you encourage more women around the world to start businesses, right? To reach economic and freedom independence, right? To overcome some of the maybe social barriers to becoming a leader in their own country. >> Yes, and if I think about our own programs and our model of being very intentional about supporting the learning development and skills of women and members of underrepresented groups we focused very much on providing global access to a number of our programs. For instance, our product management certification on Coursera or engineering management our upcoming women founders accelerator. We provide both access that you can get from anywhere. And then also very intentional programming that connects people into the networks to be able to further their networks and what they've learned through the skills online, so. >> Yeah, and something Kate just told me recently is these courses that Kate's mentioning, right? She was instrumental in working with the American Council on Education and so that our learners can actually get up to six college credits for taking these courses on product management engineering management, on cloud product management. And most recently we had our first organic one of our very first organic testimonials was from a woman's tech bootcamp in Nigeria, right? So if you think about the worldwide impact of these upskilling courses where frankly in the US we might take for granted right around the world as I mentioned, there are women dialing in from rice patties from other, you know, for example, outside the, you know corporate buildings in order to access this content. >> Can you think about the idea of, oh sorry, go ahead. >> Go ahead, no, go ahead Kate. >> I was going to say, if you can't see it, you can't become it. And so we are very intentional about ensuring that we have we're spotlighting the expertise of women and we are broadcasting that everywhere so that anybody coming up can gain the skills and the networks to be able to succeed in this industry. >> We'll make sure we get those links so we can promote them. Obviously we feel the same way getting the word out. I think a couple things I'd like to ask you guys cause I think you hit a great point. One is the economic advantage the numbers prove that diverse teams perform better number one, that's clear. So good point there. But I want to get your thoughts on the entrepreneurial equation. You mentioned founders and startups and there's also different makeups in different countries. It's not like the big corporations sometimes it's smaller business in certain areas the different cultures have different business sizes and business types. How do you guys see that factoring in outside the United States, say the big tech companies? Okay, yeah. The easy lower the access to get in education than stay with them, in other countries is it the same or is it more diverse in terms of business? >> So what really actually got us started with the US State Department was around our work with women founders. And I love for Kate to actually share her experience working with AWS startups in that capacity. But frankly, you know, we looked at the content and the mentor programs that were providing women who wanted to be executives, you know, quickly realize a lot of those same skills such as finding customers, right? Scaling your product and building channels can also apply to women founders, not just executives. And so early supporters of our efforts from firms such as Moderna up in Seattle, Emergence Ventures, Decibel Ventures in, you know, the Bay Area and a few others that we're working with right now. Right, they believed in the mission and really helped us scale out what is now our existing platform and offerings for women founders. >> Those are great firms by the way. And they also are very founder friendly and also understand the global workforce. I mean, that's a whole nother dimension. Okay, what's your reaction to all that? >> Yes, we have been very intentional about taking the product expertise and the learnings of women and in our network, we first worked with AWS startups to support the development of the curriculum for the recent accelerator for women founders that was held last spring. And so we're able to support 25 founders and also brought in the expertise of about 20 or 30 women from Advancing Women in Tech to be able to be the lead instructors and mentors for that. And so we have really realized that with this network and this individual sort of focus on product expertise building strong teams, we can take that information and bring it to folks everywhere. And so there is very much the intentionality of allowing founders allowing individuals to take the lessons and bring it to their individual circumstances and the cultures in which they are operating. But the product sense is a skill that we can support the development of and we're proud to do so. >> That's awesome. Nancy, I want to ask you some never really talk about data storage and AWS cloud greatness and goodness, here's different and you also work full-time at AWS and you're the founder or the chairman of this great organization. How do you balance both and do you get, they're getting behind you on this, Amazon is getting behind you on this. >> Well, as I say it's always easier to negotiate on the way in. But jokes aside, I have to say the leadership has been tremendously supportive. If you think about, for example, my leaders Wayne Duso who's also been on the show multiple times, Bill Vaas who's also been on the show multiple times, you know they're both founders and also operators entrepreneurs at heart. So they understand that it is important, right? For all of us, it's really incumbent on all of us who are in positions to do so, to create a pathway for more people to be in leadership roles for more people to be successful entrepreneurs. So, no, I mean if you just looked at LinkedIn they're always uploading my vote so they reach to more audiences. And frankly they're rooting for us back home in the US while we're in Malaysia this week. >> That's awesome. And I think that's a good culture to have that empowerment and I think that's very healthy. What's next for you guys? What's on the agenda? Take us through the activities. I know that you got a ton of things happening. You got your event out there, which is why you're out there. There's a bunch of other activities. I think you guys call it the Advancing Women in Tech week. >> Yes, this week we are having a week of programming that you can check out at Advancing Women in Tech.org. That is spotlighting the expertise of a number of women in our space. So it is three days of programming Tuesday, Wednesday and Thursday if you are in the US so the seventh through the ninth, but available globally. We are also going to be in New York next week for the event at the UN and are looking to continue to support our mentorship programs and also our work supporting women founders throughout the year. >> All right. I have to ask you guys if you don't mind get a little market data so you can share with us here at theCUBE. What are you hearing this year that's different in the conversation space around the topics, the interests? Obviously I've seen massive amounts of global acceleration around conversations, more video, things like this more stories are scaling, a lot more LinkedIn activity. It just seems like it's a lot different this year. Can you guys share any kind of current trends you're seeing relative to the conversations and topics being discussed across the the community? >> Well, I think from a needle moving perspective, right? I think due to the efforts of wonderful organizations including the Q for spotlighting all of these awesome women, right? Trailblazing women and the nonprofits the government entities that we work with there's definitely more emphasis on creating access and creating pathways. So that's probably one thing that you're seeing is more women, more investors posting about their activities. Number two, from a global trend perspective, right? The rise of women in security. I noticed that on your agenda today, you had Lena Smart who's a good friend of mine chief information security officer at MongoDB, right? She and I are actually quite involved in helping founders especially early stage founders in the security space. And so globally from a pure technical perspective, right? There's right more increasing regulations around data privacy, data sovereignty, right? For example, India's in a few weeks about to get their first data protection regulation there locally. So all of that is giving rise to yet another wave of opportunity and we want women founders uniquely positioned to take advantage of that opportunity. >> I love it. Kate, reaction to that? I mean founders, more pathways it sounds like a neural network, it sounds like AI enabled. >> Yes, and speaking of AI, with the rise of that we are also hearing from many community members the importance of continuing to build their skills upskill learn to be able to keep up with the latest trends. There's a lot of people wondering what does this mean for my own career? And so they're turning to organizations like Advancing Women in Tech to find communities to both learn the latest information, but also build their networks so that they are able to move forward regardless of what the industry does. >> I love the work you guys are doing. It's so impressive. I think the economic angle is new it's more amplified this year. It's always kind of been there and continues to be. What do you guys hope for by next year this time what do you hope to see different from a needle moving perspective, to use your word Nancy, for next year? What's the visual output in your mind? >> I want to see real effort made towards 50-50 representation in all tech leadership roles. And I'd like to see that happen by 2050. >> Kate, anything on your end? >> I love that. I'm going to go a little bit more touchy-feely. I want everybody in our space to understand that the skills that they build and that the networks they have carry with them regardless of wherever they go. And so to be able to really lean in and learn and continue to develop the career that you want to have. So whether that be at a large organization or within your own business, that you've got the potential to move forward on that within you. >> Nancy, Kate, thank you so much for your contribution. I'll give you the final word. Put a plug in for the organization. What are you guys looking for? Any kind of PSA you want to share with the folks watching? >> Absolutely, so if you're in a position to be a mentor, join as a mentor, right? Help elevate and accelerate the next generation of women leaders. If you're an investor help us invest in more women started companies, right? Women founded startups and lastly, if you are women looking to accelerate your career, come join our community. We have resources, we have mentors and who we have investors who are willing to come in on the ground floor and help you accelerate your business. >> Great work. Thank you so much for participating in our International Women's Day 23 program and we'd look to keep this going quarterly. We'll see you next year, next time. Thanks for coming on. Appreciate it. >> Thanks so much John. >> Thank you. >> Okay, women leaders here. >> Nancy: Thanks for having us >> All over the world, coming together for a great celebration but really highlighting the accomplishments, the pathways the investment, the mentoring, everything in between. It's theCUBE. Bring as much as we can. I'm John Furrier, your host. Thanks for watching.