>>live from Washington, D. C. It's the Cube covering Bumi World 19 Do you buy movie? >>Welcome back to the Cubes. Coverage of Bumi World 19 I'm Lisa Martin with John Ferrier. John and I have a couple of gents joining us. To my right is Jeff Emerson, the global managing director for Custom Application Engineering Ethics Center. Hey, just hey, welcome. Thank you were glad to tell you, and we've got Steve would back with us. The CPO up. Hey, Steve, >>Hayley says. Ages >>minutes. You sticking into some research about that? The history of Bumi and Ipads and just looking at how the consumer ization effect has infected by a bad word has really infiltrated has that every industry organizations went from having enterprise applications. Legacy applications, cloud applications, custom applications. Let's talk about custom applications. What are you seeing in the customer marketplace for the demand for having this level of customization, whether it's a retail or or, you know, utilities company, >>it really doesn't matter what industry it is these days. Custom applications were going through a renaissance. It is. It is truly the renaissance of custom, where there was once a swing towards enterprise applications and the packages and so on. And now it's realized that oh gosh t separate ourselves from our competition. We have two great something that doesn't exist well, that is, by its nature, a custom application. And so these air coming up, Maura and Maur across the industry, and it's really starting to dominate the value chain for software. >>You were here in D. C. And public sector is going through a modernization as well. He looked at government procurement. I mean, essentially with data, everything's instrumental. You have unlimited resource with cloud computing. So essentially personalization. Hot trend. So applications air being personalized. They're customized. So every app should be not general purpose unless it's either under the covers. So this is the country's We've been having you guys. Bumi has a platform. You enable APS? You guys are deploying it. How are customers responded to this? Because to me they might go Will custom haps me, feels expensive. It feels one off the old adage. It's a one off, but it seems to be coming back. >>It does end. Fact is, you're able to do things so much more quickly today than you ever have been able to in the fast in the past and three ability to create new experiences quickly and react in an agile fashion to how those applications are being received in the marketplace. React to the data that is generated both as the primary data and the data exhaust from those systems to determine what your customers need, what they want, how they're going to act, what they're going to buy. All of those things are things that we can pull together so much more quickly today than we could ever in the past. And so it's great. >>Steve, We were talking earlier about how the data's real big part of the equation. Now everything about the application world it used to be the infrastructure would dictate what you could build. Yeah, now you have application developers saying, This is what I want now the infrastructures so programmable it's kind of flipped around that they're dictating kind of terms. >>Well, there's suddenly being this sort of emergence of these low code platforms to kind of help manage that. I mean, and they're kind of taking care of a lot of the infrastructure so you can kind of skill them is needed, but yeah, I mean, there's been a him. It's been a huge birthday. I couldn't agree more. There's like the demand for applications. We're seeing a lot. Sure there's the mega applications. We tend to leave those to our sister company Pivotal toe code those with this whole other ecosystem of applications everywhere. The personalization sze of the line of business needs to improve. Their business processes were going after that layer. We have to do it in the right way to make it super easy to do on the infrastructure that people expected to be with the architecture they expect to see. So they're highly customizable, so get exactly what they want. >>Jeff, you know, we always talk on the industry joke on the Cube, and the game is changed, but it's still the same. And every time a new trend comes, you know it's the death of something. A meteorite media to say something's dying when something new starts right. But nothing really changes everything about applications. It's the same gain just with a different twist. Do it with cloud. How are customers were spouting this? Because obviously his benefits business benefits cost benefits lot of mount up line with how they're attacking the application development. Then they got a data tsunami happening. But they gotta build APS, right, Not anything, right? >>It was once said that absolute in the world, and now it's really that data is feeding the world right? And so the amount of data that's out there and accessible and usable within applications is absolutely incredible. And so, with the emergence of the cloud in order, Thio support those massive amounts of data and Dr Rapid Development and then lo code to make that development much easier. These things all time come together, and you talked about the death of X, y or Z. We talk now about living systems, right on living systems are things that are easy to modify, their absolutely attainable and usable and expandable for for any kind of use and ultimately adaptable. >>So John mentioned the word one off a minute ago, and it reminded me of something where, you know, whatever industry that you're in, Not too long ago it was customers got some one off. Whether it's an application or part of the infrastructure, that's expensive, and it's not something that can be monetized but down to your point it's it's really custom. Applications are a big part of a business. Is competitive advantage. So what is it about the customized app? Is it Is it the fact that it's driven by an A P I? That's programmable that allows it to be customized at scale toe, where it's not a one off from a support perspective, it's something that really a company can use as that competitive leg up. >>Right in the this livings living systems world. We really have agile engineering, agile methods and so that we're doing development quickly. And we're doing this in an engineering fashion that has micro service's and small pieces of functionality that could be grabbed and plugged and played together. Thio great, different experiences. And so that granular ization of software is something that drives his flexibility and enables us to make modifications and updates quickly. >>Actually, ive your customer example that it was something we'd done, which is absence of term it like how the oil and gas industry saved nurses in Africa are saved people in Africa, which is we built, a solution that allowed them nurses in sub Saharan Africa to visit patients out in the field. They built it on a loco pa from witches. Flow part of me connected through a P eyes connected to all the infrastructure. But a lot of the work was on, uh, android tablets offline. So with the loco PA from that could deliver this solution with all offline capabilities, all the connectivity, all the integration, all built in without writing. Really any code? The only code there rose to customize the look and feel so looked exactly what they want. They delivered that on early version of our offline framework and then latterly the oil and gas industry origin energy deployed a similar solution to their rigs. The lot of you seem really complicated things of form, validation and better validation rules and better data synchronization that really forced us to improve our offline framework to something which is a Steve a big jump ahead of where it was before. And then lo and behold, the nurses nafta came back to us and said, Well, actually went up, Did or are we gonna run on desktops as well as ipads? Funnily enough, and we're like, Well, good news. We've actually already added that support. And so literally from three days of that phone call to them going live within our laptops and ipads. That was all it took. They didn't have to write any CO. They literally We just give them access to the new you. I will find framework. They installed it, turn off the wet. And that's kind of the power of this kind of next gen of up building that for this kind of line of business applications where you just need to innovate, how you work, you don't have to spend three years rebuilding those for iPad and >>Jeff houses. That dynamic, which is pretty much, I think, consisted a lot of these new APS. How's it changed your business? Because you know the theme that we've been identifying the mega trend is that there's more project work going on fast time to value, agile. You guys been doing exceptional work there and following Madu Center's been doing talking to Paul Doherty amongst others. Get a huge data science team you guys are on. I know you guys have transformed but big project and now a bunch of little projects going on, so it's kind of have to make you guys more agile as a practice because you've got to go out and solve the business problems with the customers. How is this dynamic changed? >>You're right. We absolutely do. And we have to assume muchas anything. It's helping our customers get into that mode of thinking as well. What was once a six months of gathering and documenting requirements is now done in a handful of ours. At first to get the first small bit of what's gonna be valuable functionality to put out there. And you keep doing that irritably. Overtime is instead of in a six month period, but then gets thrown over the wall. Thio have other people do this for another build stuff for six or nine >>months. I mean, the federation and getting those winds early gets proof points, gets mo mentum validation. You're not waiting for a gestation period. >>You make good decisions about what to do next on DDE. What to not do that you were planning on doing but turns out, doesn't mean >>I want to get your thoughts on something important you mentioned humanization. We see that big trend because Avery people centric and you're thinking at Bumi and we've had this debate in the queue we? We didn't come in on either side yet, but you know it orations great, great, fast. But the old days of software was a lot of craftsmanship involved, you know, crafting the product, getting it right now it's ship be embarrassed, ship it fast and then injury, which is great for efficiency. But there's a trend coming back to crafting product. They're absolutely. What is your thoughts on this? Because craft Manship is now design thinking. Would it be calling in different names? But this is a new thing. It's happening all the time. >>That software software craftsmanship is something that is more important today than it ever has been. Because you're going fast. And because you're putting things out into the market very quickly, you can't afford to make big mistakes, right? You could make functional decision mistakes, right? Oh, that wasn't the right thing for the customer, but having it not work or creating it bad experiences, right? Very bad, right? And so that craftsmanship building in all the Dev Ops pipelines and the error check in the testing and gateways and security checking all that happens automatically every time you check in code that is critical and it drives that craftsmanship back to the developer, right? Pushing left so that you make a mistake. You fix it within minutes, as opposed to >>you. Run private engineering, Smile on your face. Come on, What's your angle on this >>time? And craftsmanship is obviously huge mean? When we thought about like Bumi, we kind of wanted to make sure that yeah, that way we used to talk a little bit. No code platforms. And I think that what they did was they left out the craftsmanship that developers could do. And I've kind of thought it was like, Hey, if you can put like the business or the person who really understands the process of the application into the beating heart of the creation process so they could be on the right side of the soft waiting the world like they could be a creator and producer as much as they could be a consumer of applications, you allow them to do that and then let developers have radiate that that out with new engage with models, coding out new experiences that really hyper specific to the EU's case of the user. That's kind of the ultimate you get the core business value, and then you get the craftsmanship of the engineers together, I think, >>and I'm glad you said that because there's so many cases where here, we want to push it so that we don't even need software engineers for our software. And that's an interesting idea. Yeah, but it's actually not a good idea. Ll know or idea, Yes, simply because you there's an important aspect of software and and how I t runs that even if you have low coach, uh, components in order to drive the functionality right, these things that have to be done. But frankly, professional software engineers know how to do. >>It's better and faster and easier to do it that way. >>I think the federation certainly makes the problem that you're trying to solve. Solvable, right? Don't take your eye off the main ball, which is saw the problem, but get it elegantly designed all right, but I think that's a good This is a big discussion. You're seeing a lot with loco. So again, this is back. The custom maps custom APS just means a targeted app that solves a specific problem because it is a unique problem and it's different than the other one, right? That's the speed game. It's a speed game to nose in it that fast, fast, fast. >>And the engineering methods have changed really over the last couple of decades. While I've been doing this. Where way talked a moment about ago about the waterfall ways and then the agile ways. And the simple fact of the matter is that you're developing small pieces of software to get out into the market quickly, and you can do this in a matter of days and weeks. A supposed to months and quarters >>right, which many businesses don't have that time for company competitors gonna get in there. I'm curious as the development methods have changed so dramatically have the customer conversations like Are you guys talking more with business leaders vs You know the Guys and Girls and Dev Ops is that is this movie business little conversation that a CEO CFO, a CEO is involved in? >>So from our perspective at Accenture that the technology is always there to drive a business need, and so that conversation is first with the business owners, and that was true 20 years ago as well. The a CZ much as we do. I t transformation. It's a business lead. I transformation and, more often, technology supported business transformation. >>Excellent. Well, guys, thank you for joining John and me on the program today. Talking about all the things that you guys are seeing out in the field. Exciting stuff. >>Thanks for having us. >>We appreciate your time. Thank you for John Ferrier. I'm Lisa Martin. You're watching the Cube from Bhumi World 19. Thanks for watching.

>>live from Washington D. C. It's the Cube covering Bumi World 19 to Bide Movie. >>Hey, welcome back to the Cubes Coverage of Bumi World 19 from Washington D. C. I'm Lisa Martin with John Ferrier and John and I have a Cube alumni sitting with us. We have the chief product officer off. Del blew me. Steve would Steve, Welcome back. >>Thank you. It's great to be back. I could see again. John. Great must meet you >>back. Wise Enjoyed your keynote this morning, Man. There were so many nuggets and there I couldn't type faster. But one of my favorite things that you said is that no one is asking for less data. Slower? >>Yes, OK did I like kind of like saying because it frames things very clearly. It's just because it's clearly a prole. Every relates to him in the audience, but it was kind of amusing, so they've really got it immediately as I get that, that's a fair statement, so >>so like, and then you kind of took us the audience back. Thio 11 months ago at Bumi World 18. Some of the things that you guys said this is what we're going to be really focused on redefining the eye and I pass to be intelligent. Give her audience who wasn't able to see your keynote A little bit of that historical from 11 months ago. So what you guys are delivering today what the Bumi platform looks like today? >>Yeah, sure. So I mean, a lot of showed last Army, we kind of owe. Then we feel like we is like craters. The industry have to kind of try lead it. Where? Where is it going next? That's our big kind of duty, I guess. And so it's been taken over when we had the founder of booming attend, which was nice, but yes, so the big thing we should Last year was kind of the next generation, which is really a unified look and feel super easy to build applications that spend all of the portfolio and art in our that we offer our customers. We wanted to make it very collaborative, so users of business or business analysts or quick technical people can work together and use. Our platform is a collaboration space of the right controls in place. Eso stuff like that was really good to show that our new solutions. Overview. We've been definitely encouraging partners to put Maur intellectual property into our platform to excel, help accelerate their customers. Helping our customers just get people on board as quickly as possible. In fact, actually owned boarding employees on boarding was the solution we showed last year. >>That was fantastic. I couldn't believe how complex that was at Bumi. And when you guys said, We've got to change this huge improvements. >>Yeah, well, it was sort of a discovery that came up from one of our cells. Engineers got Andy Tiller did a fantastic job. He didn't enjoy his, um, his own boarding experience abuse me and then sort of building a solution. And we're like, we like we can actually do this way better on the platform. But what was amazing was that even for a company the size of Bumi, which is about 1000 people, we have, like, nearly 100 integration points and systems had to be coordinated to on board a single employee 100. Yeah, it's a lot, you know. So it became a really connectivity problem, actually, on >>boarding >>bits relatively easy. It's just, like connected all these systems. That's the hard bit. So yeah, we're excited to show that I think we got a kick out of seeing you together than we give progress on how we're moving that forward with various demos >>you don't want to ask you. Last year we asked the chief operating officer and the CEO Bumi what their investment priorities were going into the next year. And they said Number one was product. So that was a key thing. First and foremost go to market and then customer equation. But a product has been a big focus. That continues to be. What >>is >>the problem? Does it mean product when your chief product officer, what do you overseeing? Talk about What is the product? What is the platform And is there a difference? >>Yeah, I mean, so we we talk about the problem because we're in the product group, but we definitely see it as a platform. The investment in product is great. It means I get to spend lots of money like about my new converse. I won't try to show them, but way, but yeah, I mean, the investment partners being that we know that as we get Maur is this is this economy keeps building of integration and connective iti wanna continue to hold our leadership. We need to invest in product to make it easier. The expectations of our users is that they get a really premium experience when they're on board it onto the platform. We have to make sure we keep up to date with all of that effort. So a lot of what we talked about, it's how one is that we break our product up into discreet service is to allow us to move faster from an engineering perspective. And there's a lot of stuff that goes on there to think about ourselves as a platform to make sure we're fully extensible on. Then providing Maura Maura service is that people can build on our platform. So a lot of that investment just driving those >>activity. Rick was on yesterday talking about the big bets they made early on that are paying off. One of them was Aussie Cloud. On seeing that as you look at the architecture of this kind of new era of clobbering cloud to point, are we calling it? There's new requirements. It's the glue layers being built out. You need data to be accessible on addressable and available in real time, and you have multiple systems to talk to hence the integration you guys are doing. But this new mega trends happening is event driven architectures, which you guys talk about. There's a P I's just going from rest ful to state. And so you have micro service is here. So these air new dynamics Can >>you take >>a minute displaying like what all this means And what is event driven infrastructure? >>Yeah, a venture of architecture. But yeah, that's well, that's what we've been calling it. But yeah, I mean, it's basically that we're going to models where we're responding in real time to things that are happening out there on that revolt that involves a whole new level of scale. But, you know, we're also getting to things like streaming soas. Data come comes in, it's coming in, not in these packets, but it's constantly being fed to you, sir, constantly having to process it. You know, before in the integration space, it was like what? You'd set up a schedule you'd say, move that data at midnight from there to there and then it got faster and booming, provided real time, which was a request response that you send it personally, require a response back. But now it's like we're not going to just send it to you as a discreet thing. We're going to send it to you constantly, so event driven architectures. But how do you handle this continuous influx of data? And it's not getting any less. So how do you kind of manage this? We're being pulled in. Both ends were being pulled. There's never been more data that you never wanted to have faster. So it's like, How do you manage that? So for Bhumi, you know, that's why we're investing so heavily. >>Used to be in the old days when things were slower, events were like a trigger in a network management software alarm notification. Now they're happening. All the time is more and more events and paying attention to what events becomes a non human thing. Yeah, it's a software thing. Is that kind of where this is going? >>Yeah, well, I >>mean, we've been thinking >>a lot about that, like we sort of feel it. One is that we're gonna grow up from being on iPods to more of a data management vendor. We think that, like where the data manager in the future will come from an I pass, that we will be managing your data across like all of these systems from the catalogue and preparation to the, you know, actually integration and surfacing it up in real time and all that kind of streaming side. So I know it's Ah yeah, it's an evolving field for sure. >>One final point on this topic of product AP eyes have been great. They really made the market. Going back to the original Web service is in early two thousands to cloud. Where does a P I go? A A p I to dot or whatever you call it. What's the next Gen Place for AP? Eyes? >>Well, so it's interesting course. So we >>have >>a slightly different view of a pie management. That may be the typical AP management space, which is one thing to declare openly. But I think I >>want to >>go with that. Were right in the sense that cause I would think that because I'm a product, >>it's a good thing for a product. I don't think so Go >>and we're more than a little opinionated. So >>it is here, >>but yeah. Is that like sure. I mean, with a p I You need a gateway you need for the proxy ap eyes. Wherever they may be, wherever they may be developed. Other you build him and Bumi or you code them yourself when you told him, Manage those and throttle and scale and add policies and, you know, have developers registered to use them and monitor their usage and cut them off and have quotas. All that kind of that is old, fantastically good stuff. You know, there's lots of understeer doing a lot of that. We're adding Maur Mork capabilities there. But for us, a p I is really about AP enabling absolutely everything like we're in this world where you got refrigerators, two autonomous vehicles to cloud infrastructure to pivotal to all these different environments. And you have to have a tool that how do you How do you manage a P I across this incredibly disparate landscape of tools, technologies, things, infrastructure and it's one thing to say. OK, we could manage a P eyes and you install our software. Well, that's not good enough because, you know, with our customer like Jack in the box. They have 2200 plus retail locations. Nice have joked in my keynote that it's like painting Golden Gate Bridge. If you had to upgrade your gateway every time there was enough grade needed. It's like pain the Golden Gate Bridge to get to the end and you start all over again. That's 2200 plus retail locations. You know, I work for Dow. Ultimately is the holy owner of our business. He put five billion P seas on the planet. What if you had a gateway on five billion peces like, How do you manage that from a single control plane in the cloud? And that's what we're after. How do you do that huge scale AP enabling literally everything. >>And this was kind of under the concept of run anywhere that waas Yes, >>yes, yeah, and that was because we wanted to emphasize that it was about running Ap eyes and a pen, enabling things wherever they may be. That's why we put it under the run anywhere Banner. >>What's the biggest thing that you guys have done this year from last movie world that you're proud of? In terms of product or technology or something that could be of some obscure something prominent. What do you do? You proud of? What's the big thing? >>Yeah, well, for a point of perspective, it would be the AP I side for sure, because that was that was a big lift. There was a lot of work involved. We kind of moved ourselves forward very, very quickly in our capabilities on a p I with Gateway portal proxy, you know, literally within the span of just over a year. So that was Ah, big left. But I would, you know, because I also run engineering. So I feel like I need to, like, geek out a little bit. I mean, one of my proud things is, actually, we started wrestling and wrangling that 30 terabytes plus of metadata and starting to see what's in there. And like, anything in data science, you know, you're kind of like looking at weaken start. We started seeing all sorts of cool new things. Now I'm not gonna talk about it the inside side, But you start to see new things. We start to see ways that that meditated can be applied. So we built the infrastructure It's huge scale, massive scale they might have meditated, were ingesting and then analyzing eyes helping us, you know, improve productivity across the platforms. We talk a lot about being more efficient, more effective, so you'll see more of that in the pub. >>Can you clear up the just the commentary around the definition around single tenant instance? And when customers do multi tenant, because the benefit of the single tenants what the main core value proposition with the data, the unification of data? That's awesome. But there's also potential opportunities with customs. Might want have a roll run through things. So you have flexibility. Is that true? Is that the definite Take us through what the difference when, when multi tenant kicks in and what's >>well, so on our platform multi tendencies s. So if you think about the build experience when you're your dragon dropping, pointing, clicking, building your work flows or your processes for managing your data, you do that in the cloud, and then you can decide where you wanna put that. So where is that actually gonna be executed? And you can put it in our cloud, which is our multi tenant cloud, and then you. Could we manage it all for you? And that's fantastic. You can point or manage. Cloud service is if you have very specific requirements, usually around security, Sometimes around hyper scale. Well may put you in a manage cloud service environment. But then, if you have very sensitive data, you may want to run that workload and then stole our little run time. Adam, you know behind your firewall so we never see the data. So it's super sensitive. We don't see it. We >>see how >>it's running and we manage it. We have grade that that infrastructure for you, but we never see your data, so it kind of gives you the best of both worlds. You could be a cloud first, cloud only vendor, and you can be a traditional on perimeter. You could be a hybrid of both >>is not a requirement. The product. It's a customer choice. >>It's a total customer choice. I think that's pretty cool. Yeah, and I think actually we're one of the few that does it the way we've been doing for a long time. And it's hard, by the way, because it's like maintaining that compatibility For 10 plus years, is quite difficult to make sure everything works every time. We have, like 9000 >>customers and 80 plus countries. But on the the 30 plus terabytes of anonymous metadata, you are very clear this morning and saying that it's just the metadata that's not the actual have any any, you know, private information from any of our customers. But in terms of leveraging that data for those insights where some of the things that from last spoon me world to this one, that that access to all that data has what some are. Some of the announcements, maybe that came out today that you guys looked at saying, It's these are some of the nuggets that were able to pull out because we have the access to this musing. Maybe it's a I or what not gonna give you >>some examples in one was the the suggested filters. And it was a simple thing. I did sort of like that joke of It's one small step for Bhumi customers, but a giant leap for booming engineering. But because we rebuild a whole bunch of infrastructure to dio but suggested filters just making it easier to query information of various systems. And it is cool because it literally is looking your system, comparing it with other customers systems based on how you've configured in this case Attilio environment and then working out actually, based on what people are doing. This is kind of what the filter might look like for you, which is very, very personalized to the user. Based on intelligence. We have more That's on the bill tight. We have more on the deployment side because you can show you, actually hey, few of built in a p. I do want to deploy it out, too. A raspberry pie will. Actually, you probably want to configure the AP. I like this where you may find you see some issues here, and that's not static information that's evolving from the metadata. We can see the performance of your systems against the Oxy. All right, In that environment, I do it a bit like this. Or if you deploy to say, I Jules, we might make recommendations based on that process of that, a p I or that data quality hub that you wantto excess just make your systems run like this. So it's kind of predicting how you deployed >>I was about to say, Are you helping customers get predicted with us? >>Yes. And there's lots we can do there. I mean, like, so we'll do Maura. Maura. But we can automatically optimize your deployment. So if it's in our cloud, that that'll happens automatically. So helps us, too. But for customers, it's also making just go. Okay, we'll deploy it. And then the leverage that community to so see what works best. The most successful deployment, the most successful architecture and the way you've deployed it is was what you'll be matched with. And then the same with the run time. With monitoring, we can start to look at things and see will. Well, not slowing down a little bit. Actually, it's Linden the string error. A little bit, actually, based on what we've seen before, that system may be about to fall over, so you might want to get all not before completely does what it's gonna do. >>Well, we got you here. I want to get your definition of cloud two point. Oh, on We've been riffing on this. Been more of a takeoff on Web two point. Oh, because cloud one daughter was anything Amazon you know storage. Compute some networking, but it's Amazon that working. But you scale up start ups will go there. It's beautiful thing, but now it's enterprise. Start to embrace cloud with hybrid on premises and deal with all these hard problems and challenges. Crazy opportunity. An operating model for on premises Cloud Club one Dato Amazon. Really easy to work with. Scales are beautiful. Cloud to point is different. I got things to deal with. Observe, abilities, a hot thing you got kubernetes containers you got. How would you define what cloud? Two pointers for Enterprise? >>We'll think because we're all about the data cloud 2.0, is really like for us. Ah, data problem. I mean, it's just like E think before I mean, I was part of cells force for a while. Is this whole idea of like earlier data in the cloud will manageable for you. But when you're getting into the kind of environments were seeing, say, there's just too much data like you, it's not feasible. I mean, give you an example. Bumi itself. We moved our infrastructure customers was transplanted customers from Rackspace to eight of us Last year it was a big engineering lift to do. You can imagine moving 9000 plus customers over on our cloud Ah, design surface that but so we did that, but actually to move the data, it was so much it was actually faster to put the disk drives in the back of a van. No mobile moving over snowball using the wheel network, you know, the engine motor e one and then put the hard drives in. And then we did our sink to bring them back up so that we have the same data in both locations. And that's just an example of the kind of customer data that customers are routinely struggling with. And cloud wasn't set up for that. But that's becoming day to day now, so you need a highly distributed architecture. It was probably why we announced the Adam Fabric, which is really a fabric of connectivity, as much as is a fabric of data, so we don't need to move your data around. You can leave it where it is. We can do some analysis on it as part of an end to end >>Program Cube alumni that I was on the cube a couple weeks ago, he said. Data is the new software, data and software. What's your reaction to that when you hear that? >>To some extent, >>I think that's a CZ, A bit of a business process geek. I think you know this process around data for sure. But But I do think I've heard similar things with, like, actually, applications come and go. Business processes come and go, but the data remains so I think maybe in some respects, your date is the new software Could be a term I I could buy into a Well, >>Steve, it's been great having you on the Cube with John and me sharing all of the things that you guys have done in the last 11 months. I can't wait to see how everything becomes a P. I enabled. Still, next Bumi World, you gotta come back. Yeah, All right. Our pleasure for John Ferrier. I'm Lisa Martin. You're watching the Cube from Bhumi World 19. Thanks for watching

>> Narrator: From San Francisco, celebrating 10 years of high-tech coverage, it's theCUBE! Covering VMworld 2019. Brought to you by VMware and its ecosystem partners. >> Hey, welcome back everyone. We're here CUBE live in San Francisco, California, VMworld 2019. We're here in Moscone north lobby. I'm John Furrier with David Vellante, my co-host. Three days of coverage. Our next guest is Steve Wood, chief product officer at Dell Boomi. Steve, thanks for joining us today. Appreciate you coming on. >> Thank you. >> So we got your event coming up in DC. theCUBE will be there covering it. >> Correct, yes. >> We've been following you guys. Interesting opportunity, you're the chief product officer, you got the keys to the kingdom. You're in charge. (laughs) >> Yes sir. Oh yeah, yes. >> Tell us, what products, roadmap, pricing, all the analysis. >> (laughs) >> Take a minute to explain Boomi real quick for the folks that might not fully understand the product idea. >> Sure, yeah, yeah, absolutely. I mean, Boomi is a platform. The goal of the platform is to solve really tough technical challenges that you often meet in order to get to a business outcome of some kind. So if kind of brought that into maybe sharper focus, if you like. So Boomi started its life as an integration vendor. And its main goal is actually making it super easy to integrate your assets across cloud and on-prem. And that was a challenge at the time. A lot of the older integration tools weren't really ready for the cloud. Boomi brought forward this awesome architecture, this distribution architecture of containers that could run anywhere, integrating everything, moving your data around as needed. >> It was visionary. >> It was super visionary. >> I mean, it was early days. I was like, almost pre-cloud. >> Yeah, yeah, yeah. And actually, what was the cool thing was that you would have the benefits of cloud computing but you still could run something, like, behind your firewall, which was a really unheard of experience. Which actually starts to sound a lot like today, with Edge. But I'll kibosh that. But then, we sort of expanded into B2B, so you can connect to like, Walmart with all the sort of traditional and sort of modern protocols, kind of stuff that's been around for a while. We launched Hub for data quality, 'cause we felt like, hey, if we're connecting all of your data together, you're probably going to find it's fairly inconsistent. So we have Hub to help you manage your data quality. And then we moved into API management. We've done a huge investment this year to API-enable your integrations, but also API-enable your enterprise. And then possibly my favorite, 'cause it's an acquisition of my company, which I joined Boomi, acquisition of a workflow business. So actually not only provides workflow for people-centric processes, so really the connecting the dots from your devices and things and your infrastructure, on-prem and the cloud, all the way up to your people, driving those end-to-end experiences, but we also use the workflow product to help extend our existing products. >> So you were building a platform in your other company, and now Boomi's also in the same ethos, API-based, DevOps, complete DevOps, kind of no-code, low-code kind of thing. >> Steve: Low-code, yeah, for sure. Absolutely yes. >> What is, so what did you guys jump on, which wave is powering you guys now? Because I look at VMware, for instance, they have all these acquisitions. Their integration's going to be challenging. And just, most enterprises that are not born in the cloud, I mean, their legacy is, they got everything under the sun. And they're not necessarily talking to each other. It's a huge problem. >> No, for sure it is. And actually, it's become more of a problem as we move into machine learning and sharing data across enterprise, given access to the data for sure, ensuring it's controlled. So there's a lot going on. I think also for us, we're seeing obviously data's getting faster, you know. So as I often joke internally, nobody's asking for less data slower. >> (laughs) >> And we don't think that the volumes of data are going down anytime soon. So for us, it continues to be about the data. That for sure is the trend, the fact that it's moving faster, it's needed faster. We're going from batch to streaming, going from, you know, request-response to real-time. >> So what problems do you guys solve? You had to be nailed down and give up the problem statement, what is the main problem statement that you guys are addressing today that's most relevant? >> Yeah, the biggest problem is actually, I would say it's just unlocking your data. But in the fastest time possible. So when Boomi kind of, I guess, does well in the market, it's because we bring kind of enterprise creds, we bring you a journey to the cloud, not a cloud-only picture. We're not lookin' on-prem, tryin' to be retrofitted to the cloud. So what customers experience is they get the agility that they expect, so they get the value very, very fast. But they're also kind of ready to kind of make that transition from bein' on-prem, legacy, big vendor type, ERP, massive system to best of breed. And we help them with that change. >> I always say that, to David and I chattin', just really DevOps is about Dev and Ops, right? You want to have a great development environment so you can build those next-gen apps, which by the way, they need data, they need machine learning, all these new things are going on within microservices. It's very compelling, and everyone kind of knows that already. Or they should know it. But the dev scene's lookin' good, CID pipeline, good scene on the dev side. It's the ops side. (laughs) So I've seen a lot of enterprises really tryin' to catch up their operations, which is why VMware is continuing to do well, because they got operators. So I get that, like, they're not going to shift overnight to the Nirvana. But the role of developing and operating that app is ultimately the core digital transformation. >> Yeah, for sure, for sure. >> John: Your thoughts on that and what you guys are doing? >> Well, part of it also, like, when we looked at, so actually with the acquisition of Flow, I think it was interesting for us because it moved us also to be able to provide apps. So for example, VMware has something called Workspace ONE, which is their onboarding, help the employees onboard within the organization, connecting you to your endpoint applications. We're actually working with them on a similar thing. We have an onboarding solution to help employees onboard faster. But part of, I think, the value that we bring is that apps have traditionally, you know, been something that's heavily coded, they take a long time to do. So from integrations being heavily coded to APIs being heavily coded, and now for us, apps being heavily coded, is we kind of solve those tough types of challenges, everything from like, mobile and offline to APIs that are scalable and robust, through connecting to all of your systems including your things, and having the ability to do that. We kind of solve all of that so you can focus on what, so the true innovation. But like any cloud vendor, even if you leave it alone, it's getting faster, richer, better. So you know, it's unlike, say, coded solutions where they kind of sort of, they're a snapshot of that point in time. And if you leave them alone, they kind of slowly fade away, whereas Boomi is, we're constantly modernizing what you build on our platform. >> So the other piece about digital transformation is the data. And then you're talkin' about your data quality and information quality initiatives. That's kind of in the tailwind for you guys. So where does it all fit in terms of digital transformation, data, some of the things you were just talking about, and then the rest of the Dell family, Dell, VMware, how does it all fit together? >> Oh, sure, okay. Yeah, that's a lot. But yeah, I'll see if I can sort of give the gist it. Well so partly actually for us is like, getting data out. It feels like if you're going to transform your business, you kind of need to know what data you have. That feels like a fairly normal thing. But also, and I can't, I'll give you a teaser. We can't say more about it. But one of the things that's been interesting about the data on our platform, our metadata, which is anonymized, we have more customers for the longest time running on our cloud service, which is a multi-tenant service, which means we see how the 9000 plus customers work with other systems. And we have the metadata of how they architect that connectivity across the board, all the way out to people, all the way down to their infrastructure. We can see what's going on. So we've been doing a lot of research. And actually, showing you more about what your business is doing. And we have some really cool announcements coming up at Boomi World. >> So the truth in the data. I'm imagining machine learning. But you get to see the patterns. >> We get to see the patterns. >> Emerging. The signals, there's signals. >> Yes. And we're seeing the patterns not only in what's being built and the structure of what's being built, but how it's operating, how it's being deployed, what's most successful, how those things work. So we have a really interesting sense. So when you're going through a digital transformation, we think we can show you things that you'll not have seen before. >> So what are you showing and to whom are you showing it? >> So it'll be at Boomi World on the first of October >> (laughs) >> In Washington. So I can't say more than that. But we're going to show them some things that our platform can extract for you that we don't think any other vendor's done before. >> And today, how do you visualize that? >> Well, today actually we don't do that much to visualize it, actually. That was actually, so we've been on a real machine learning train for the past couple of years. And as we got really good at understanding the metadata we have, and we've got the data scientists involved, they started showing us more of the art of the possible. So for that I'd say we've been probably remiss in not helping customers more, exposing more of those insights. Obviously, from a transformation perspective, we unlock your data. But we think we can do a lot more. >> So is the Dell relationship largely a go-to-market one? Same question for VMware. >> Well I'd say, like, if you think about Dell, it's like, I guess, I dunno, the sort of unofficial, so the hardware part of the triangle, VMware being the server infrastructure. >> Don't tell them that. >> Yeah, sorry. >> But it's true. (laughs) >> Yeah, sorry Michael. But it's the hardware side. And VMware you've got the kind of infrastructure, DevOps, operational side. And then Boomi brings you the data. And we think that that kind of triangle is what you need to go through a digital transformation, certainly if your title is CIO. >> And Michael Dell's bullish on you guys. He was at your last event we broadcasted. He sees you guys as modern SAAS interface for companies, certainly from a transformational standpoint, as the interface in for integration. >> Yeah, for sure. I mean, it will, I guess some of our performance speaks to that. I mean, we've been a very, very high-performing, I don't want to say we're the number one performing technology in his portfolio, but it's certainly, it's either-- >> Well, you're up and to the right. That quadrant thing. >> Yes, quadrant, yes. >> What's the winning formula? Why are you winning these deals? Why are you winning customers? Why are you keeping customers? What's the real value that they're getting out of Boomi? >> So our CMO would want me to say, business outcomes accelerated, which is, hopefully you got that. >> Check, got that down. >> Oh, yeah, yeah. (laughs) >> Gold star for you, go. >> Thank you, thank you. >> Now, the truth. (laughs) >> Now the truth. (laughs) It's actually, but it is time to value. I mean, our customers, that's the, because we've solved the challenges, sure. Other vendors can say, we've solved the challenges too. But we've solved it in a low-code way, and customers see the value very, very quickly. So when we go, you know, head-to-head with a competitor on a deal, you know, like a bake-off if you like, we win pretty much every time. >> Take a minute to explain what low-code is for the folks that are, been debating what low-code is. Been a lot of Twitter wars on this. But explain what low-code is. >> I will give my explanation, sure. So low-code fundamentally is the idea that, you know, I'd say, like, the first phase, almost, of cloud, was like, hey, you're not going to code anything. The new paradigm is it's all point and click. And Salesforce, actually I used to be at Salesforce, I sold my last company to Salesforce. It was all about kind of like, the no-code approach. But I think reality is, it's like, there's different ways in which you can be productive. Sometimes point and click is by far the most productive, but it is not always the most productive way to solve a problem. Sometimes code is by far the most productive way to solve a problem. So when you provide a low-code platform, what you're really thinking about is productivity for everybody, not just the point and click, drag and drop, ease of use, but also productivity for the developers. So when they engage and they're working together to deliver a solution, it's highly productive. >> For instance, wiring up APIs is a great example, or managing containers might be a great use case of low-code. No code would be just, you know, more automation behind the simple stuff. But low-code is really more stitching stuff together. >> Yeah. And sometimes people do associate it more with application creation side, but I often think of it as, like, a role thing. If you think about, like, your company, one solution to solve the kind of app gap, or the gap in all the stuff in your backlog that needs to be done, is to hire more IT people. The other way to solve the problem is to empower everybody you have to do more with technology. So I often think about it as like, you know, software eating the world, you know, a lot of people are on the wrong side of that equation. You know, they're-- >> You talk to people who are cloud-native, or born in the cloud, their IT is the developer. I mean, they're the ones managing the configurations, and it's all either scripted away or written code for. What was IT's job? (laughs) >> You say a lot of people on the wrong side of that equation, you mean customers? >> No, I mean, well, people inside the business are often like, you know, they've got a whole bunch of stuff they want to do with technology, but there's a gatekeeper, and that gatekeeper is the developer. And it's not that they want to be a gatekeeper, it's that you need tools to be able to do it. They want to be sure the architecture's right. So low-code platforms are all about kind of bringing more people into the conversation. So I often think about it as like, take the business, and so say, your ideas don't now get translated through a whole bunch of series of weird things, you can now be very engaged in the creation process. >> So it's domain expertise meets coding capability. >> It reminds me of the old 4GL days in the '80s. You know, you had interpreters, scripting languages, kind of higher-level of abstractions. But the underlying language is hardcore, compiler, object code, you know, all that stuff under the covers has to be there, right. That's, you're putting that abstraction on top, making it easy to code. >> Yeah, absolutely. 'Cause like, I mean, what you deploy has to be credible. So what the low-code vendors are after is something where an architect would go, love that, that thing is great, I love the way it's put together, it's well-architect, well put together, and I can code around it to finish those last small issues, and kind of, you know, add my shine to it. >> 'Cause they know what they're dealing with. >> Yeah. >> Under the covers, at least. >> Yeah. But a lot of like, you know, the no-code vendors kind of went for architecturally slightly curious routes and didn't necessarily think about the whole picture. >> So you guys are all about dealing with all this complexity, helping people manage that, at least a part. How about some of these new innovations that are comin' out. I mean, the world's crazy about ML, AI, blockchain, you know, all kinds of new automations. Where do you guys fit into that? Is that an opportunity for you? >> Yeah. I mean, well, so machine learning, we're all, oop. Sorry, I tried to spill my water. We're all crazy about machine learning as well. So we're using it a lot, as I mentioned, on our metadata. But also, we see a lot of our customers using our technology to get the data out in order to surface new insights. So for example we've got, like, actually Jack in the Box would be an interesting example of kind of emerging technology. One is that they're using our technology to get data out at the point of sale. So they have to use, our technology is running at the point of sale. They have 2200 plus locations, which means we have to be able to run out there on the edge and process it right at the point of sale. But they're trying to do things like, you know, when you drive up and your license plate is scanned, they know who you are, they go, hey do you want those, that same meal again. You know, so they can predict what you want, they can help make suggestions for you. So that's a fantastic example. So, yeah. >> Great edge use cases. I mean, that's awesome. >> And then, which is one of them, but there's also, machine learning for us, we're tied with machine learning. And we are exploring the idea of actually providing machine learning as a service to our customers. That's something we're just, we're sort of eyeing that up as we've been doing more and more internally. But blockchain's the same. And we see customers playing with blockchain all the time. And actually, I guess, our pitch to customers who are looking at emerging technology is we have a group that is looking specifically at emerging technology. And because of our time to value, and because often, emerging technology is like, so what does blockchain mean to, I dunno, well, you guys, theCUBE. >> John: Supply chain. >> Steve: You know, like, how would you use it? You might want to experiment with it. >> We have a CUBEcoin. >> You have a CUBEcoin. >> And we have a reputation protocol, and we have a community software layer. >> It's actually working. >> I would track the supply chain. >> You're going to do it? >> I already built it. (laughing) It's in tech preview right now. >> Okay, well good, good. Hopefully you did it on Boomi, that'd be nice. (laughing) >> No, but I mean like, the success or maybe failure of CUBEcoin, I don't want to call it, but you know. >> It's not a utility token. Well maybe, nah. >> Right. (laughs) But like, a lot of customers want to build to experiment, so time to value's really important. We're solving those problems in those emerging technologies. >> Yeah, rapid application development and DevOps, using containers, APIs, very friendly. >> Try it out and then see, like, does this make sense? >> All right, so you got the event coming up October first to the third in Washington DC. You get a plug for that. >> I might've mentioned it. >> theCUBE will be there. You're holdin' back on some of the good stuff. The good items. We'll wait for then. >> Yeah, otherwise, yeah. Wait for the keynote, then you'll see, yes. >> (laughs) They all want to know now. Come on. (laughing) They're all like, no, don't say anything. All right. We'll leak it on Twitter later if I find out. No, no. Steve, thanks for coming on and sharing the insight. We're looking forward to chatting more at Boomi World in Washington DC. I'm John Furrier with Dave Vellante. More live coverage here in San Francisco for VMworld 2012 after this short break. (electronic music)

>> Voiceover: Live, from Washington DC, it's theCUBE. Covering Boomi World '19. Brought to you by Boomi. >> Welcome to theCUBE, Lisa Martin at Boomi World 2019 in Washington DC, with John Fareer this week. John and I are very pleased to welcome back to theCUBE, the COO of Boomi, Chris Port. Chris, welcome back. >> Thank you, thank you for having me. >> So, yesterday was the partner summit. >> Yep. >> Today kicks off everything. Let's look at where we were only 11 months ago at Boomi World '18, when we sat down with you in Las Vegas. >> Sure. >> You now have 9,000 plus customers in 80 plus countries. 580, I think, partners globally. It's amazing the growth, and those are just some of the stats that were shared this morning. 97% renewal rate, which is huge. Really exciting news coming out this morning for Boomi. You guys have done a great job of listening to your customers, and evaluating their data to deliver outstanding cloud-native technology. Talk to us about what's transpired since we last saw you, that really has you excited. >> Yeah, well, look, growth is exciting. So, a lot of growth. Yeah, we just finished an almost 50% growth quarter. So, you know, the teams continue to grow. I mean, I think we talked about three pillars last year, around product, go to market, and success. So I can tell you, our product team, you know, we've got new people from the leadership level, you know, kind of like Steve Wood was here, you know, as the Chief Product Officer. He's still here, but now he's bringing in people, you know, from a leadership perspective, augmenting our incredible leadership team that we've already got, as well as kind of as we think about building out that layer, as we kind of built out our development teams and our product management teams. So, lot of growth there. From a go to market, you know, you just talked about 80 countries, 9,000 plus customers. Adding six to seven a day, depending upon the day. So, and then success. You know, the one thing that we've really done, is we've kind of hardened the methodology. We've added a significant number of team members under me, as we kind of think about that success equation and really build it out, driving towards the 97, 98%, kind of, you know, direct side retention on the dollar, you know, calculation. And we're now really starting to do some things where we're really starting to look at when we have our success people engaged, and what that drives from a cross-sell and expansion, what we really enable our customers to do. You know, and what we've seen is just about a 30 to 40% uplift. So, we're really kind of giving us even more ammunition to double down on that. >> So, I just saw some demos on the conventional AI that Chris McNab was demoing with Mandy, actually with the voice attendant there, and they were referencing head count. Were those actual numbers, 700 new employees added to Boomi in the last quarter? >> Oh, not in the last quarter, but in the last two years, three years, I'll just give you a perspective, I mean, it's grown seven x since I've been back, and that's three and a half years. >> John: Can you talk about headcount numbers at all? >> Yeah, we don't really publicly disclose that, but we're north of 1000, we had a goal in terms of, you know, Chris used to talk about the road to certain dollar figures, and I can tell you we just blew through our third goal since I've been here in three and a half years. Ahead of schedule of all of them, >> John: Got some good leverage from Dell Technologies now kicking in? >> Oh, absolutely, you know, Dell Technologies and what they've done to really start to be a little bit more of an accelerant. We're incredibly excited about what Dell Technologies can do with us in the fed space, I was just in a Federal break out and Dell has such a great presence in the Federal space, and such great relationships, and that should absolutely be a force multiplier and accelerator for us there as well. >> Let's talk about that a little bit more from a Federal perspective. Here we are, in Washington, DC, Boomi announced, maybe six or so weeks ago in August, Fed Remp authorization and one of the first IPAZ venders in the marketplace. But interestingly what Chris McNab shared this morning, was that Boomi achieved Fed Ramp certification in five months, and one of your competitors, I think I know who it is, took 18 months. >> Yes >> So John and I have been talking about time to value with every interview today, talk to us a little bit about what that Fed Ramp marketplace means not just to your Federal businesses, but to Boomi's platform and capabilities in general. >> Yes, and I think Chris started that this morning, is when you think about the number of controls we had to go through to get that certification, and the ability to do it in that five month period, I think it highlights, A, where we're at, but the investment that we've made, but candidly, the architecture and back to the end customer, why do they care? Because, granted, Federal is very important to us, but candidly, we've got 9,000 plus customers because we just got started, right? We do have our first Fed customer, but we're not allowed to disclose who it is yet. But 9000 plus customers that aren't in Fed, obviously. And why do they care? It's about the increased security, it's affectively the stamp of approval in terms of our scalability, and just what we've done to invest in their future, because it's so paramount, and being kind of a trusted advisor. You know, being a software provider is one thing, but trust has just become so much of the forefront I don't know how many discussions I have on the pre sale cycle. And if it's not in every discussion, it's in nine out of 10 now. >> Yeah Chris, and today's business client I mean, you can't really go a couple minutes without hearing about, you know, WeWork, you know, pulled their IPO. Software economics are driving evaluations of really profitable companies like Zoom, and others. And there's the unicorns that aren't making any money, losing money. Kind of, the wolves of Wall Street kind of reacted to that. But the customers look at the business model. Of companies that they partner with. I want you to take a minute to explain Boomi's business model. You guys are a modern software company, so you have good emergence with engagement journeys, and sales, partnerships, the ecosystem. But you've also got the cloud dynamic, and you got SaaS. >> Yes. >> I mean SaaS companies are getting great evaluations. They are highly profitable, so the operating leverage with SaaS, combined with how you guys are deploying it is very interesting. Can you explain for people that aren't yet Boomi customers what the business model is and how they engage with you and what should they expect. >> Yeah, well look, I think it all starts with our architecture, right? So, the way the software's architected is, it just absolutely facilitates an ease of use, and a time to value that's unmatched in the space. So, bringing to that the 9000 plus customers, you're honestly talking about, 'cause when you look at our space, it all starts there, from a strategic construct. You have legacy providers, as well as some of the newer names that are, you know, what I would call high control. And we may have talked a little bit about this last year, but they're in this high control, they require a fair amount of development, they have long lead times, in terms of getting to that time to value. Then you have kind of, the new school, you know, and Boomi is certainly over here, we pioneered it, which is high productivity, high time to value. Again, we want to cut projects from nine months, historically, that a customer will maybe engage on, we want to make that 90 days. We want to make that nine days, right? So everything starts from there and our entire go to market has been built off that, so what does that mean? When you think about that backs of our partners, you know we really started out with other ISV's, that were in the SaaS space, and how could we add to their value prop. 'Cause candidly, integration can be a barrier to a SaaS application, take a concur, a success factor, to their adoption. So we removed that barrier, but in the same time, the same speed, the same agility as they do. >> So, agility, great value prep is, look, that's great. Check, love that. How do they buy, they pay, how do they pay you? Just talk about the economics real quick. >> Yep, and that's the other thing, so we've moved obviously from this perpetual, kind of, CapEx model, to the SaaS model, which is much more OpEx focused, but again, in smaller bites. I mean, our customers aren't paying us, you know, hey, it'd be great if they did, but they don't have to. And we're getting bigger and bigger, but it's typically though expansion, versus this massive long sale cycle, pay us five million up front and then pay us a 20% drip for the rest of your life. It's all, you know, it's basically a fixed fee annually, they pay us for that first year, and they pay us for the second year, and it's my team's job to make sure they're renewing every year so that we continue to be good stewards, good partners with them. And hopefully, as they find value, and we find that they do, typical Boomi customer, particularly in enterprise, doubles their use of Boomi within about an 18 month time frame. >> And that's the Amazon pioneering model, which is, you lower the price for your customer, but your mix of business just gets bigger, so you're dropping the price for the customer, but you get more customers. >> Exactly >> It's good economics. >> Yeah, and I mean it's just about getting in there, proving the value of the technology and look, you heard it this morning, you heard just so many compelling stories. Our customers will absolutely continue to find one more use and one more use and they will just constantly double, and double again, and double again, their use of Boomi, so. >> Integration isn't going away, it's kind of like storage and data, like, you got to store data. Like, there'll always be storage, always be integration. >> I talked to some customers yesterday, Chris, who articulated just that, in terms of the unexpected benefits that integrating Boomi with, whether it's a transport management system, or sales force, and suddenly they're starting to see so many more downstream benefits that they couldn't even have forecast when they first started, going, "We got to integrate these two things" and the opportunities, but one of the things that came up in some of those customer conversations that I want to talk with you about, is, from an architectural differentiation standpoint, Boomi says, "We're cloud-native, single instance multi-tenant cloud application delivered as a service". Talk to us architecturally about how that is, what is that? And why is that so unique for Boomi to deliver? >> Sure, that's a great question. So single-instance means that every single one of our 9000 plus customers is on the same version of Boomi. So we do 11 releases a year, we don't do it in December, because you know, a lot of retail customers and a lot of customers go on a moratorium in December. So, we don't disrupt business in December, but 11 releases a year, and what that means is every time we do a release, that all 9000 plus customers, on it's way to 10000 and 20000, they get the same version of Boomi, every month. They're all working off that same version. Now, they like that, because there's no physical upgrades, but the reason single-instance means so much is, again, Chris talked about the 30 terabytes of anonymized data. You can't do that unless you have a single instance software. So, that's kind of the secret sauce, our ability to do things, like Boomi suggest, that Chris talked about. Which candidly, the first real use of AI and Middleware. Right? Michael Morton is going to talk tomorrow about this insights platform, you know, that we're now launching. That really, we'll start to get into data privacy to start, but there's so many different things, I mean again, this is literally our fundamental fair advantage, I mean, nobody else has this, nobody else has it even close to 9000 plus customers. We see everything they do, and it's our opportunity to unlock that, and show them the value. Not just suggest, not just automated regression testing, not just insights tomorrow, but what are the next three, five, 10 things we can do to absolutely accelerate their (cross-talk drowns out speaker) >> John: That's data driven. >> That's absolutely data driven >> That's the definition of data driven, okay, so I got to get your definition of something I'm hearing a lot of, I kind of got my view on this, but I want to get yours. What is, in Boomi's world, what is event driven mean? Because, we hear about event driven architecture, what is that? >> Well, I mean, look, think about real time, I mean, historically there's been a lot of, you know, from a process perspective, you know, batch. It's not necessarily done in real time. Event driven is more listening and responding. So, how do I become much more, from a software perspective, how do I become much more real time, to listen to those different events that are in my ecosystem, could be something a customer's doing, could be something that you're doing as a finance employee. So it depends on what the use case is, but how do I respond to that event with a subsequent event, but more in a real time, you know, way. >> So the classic definition of event, something happened, triggers, software policies, stuff that you can react to. >> Yeah, and that's my definition, you should talk to Steve Wood, talk to Michael Morton, I'm sure they'll be much more eloquent, but that would be my perspective. >> We're going to pin them down. My final question is culture. Boomi has got a cool culture, I asked this last year, you guys are still feeling very much like a startup and the culture, and the customers, you got great customer loyalty, Lisa was pointing that out at our opening. So this has got a good momentum with the culture, your thoughts on how it goes next level, 'cause as you're growing, you got to keep an eye on culture, you want to grow as fast as you can, but within the norms of what's workable. >> Yeah, well look, I'll say it's the number one priority for the entire company, and that starts from Chris, all the way down. So we have leadership meetings that then cascade down. I have my own leadership meetings, my leaders have their meetings. There's only one topic that is non negotiable, that should be on every agenda: how are we doing, how are our people doing, how are we doing as humans, right? 'cause, look, I've been at a lot of companies, I got to be in management consulting, so I got to see a lot of leadership teams that were both good and maybe had opportunities for improvement. I got to see a lot of companies, I've now been part of something, you know. But candidly, these three and a half years, I've never been part of something like this, and it's a family, and it's just totally different. Totally different, you know, I say it all the time at our town halls, but I mean it. I look at this as a once in a lifetime, these opportunities just don't come around that often and, you know, to go from how many people we had, just even when I got back three and a half years ago, to how many we have today, to think that my team, my own personal team now is two and a half times bigger than Boomi was three and a half years ago. To give you a scale perspective. And so it's a topic every day, is how do we invest in people and how do we keep this going. >> You guys got a lot of challenges too, with the growth, and I want to get your thoughts on this. One, is, the new branding looks awesome, we wore some Boomi t-shirts out last night, we were at the Washington National's game, and give it a test drive, people were like, "What's Boomi?". Very strong reaction, >> Love it! >> But that's the question, what's Boomi? You got to answer that question, so that's one comment I want to get from you. The other one is, the focus on community and education, is some work areas for you guys. So, the new brand's going to get awareness, what's Boomi? You got to answer that, what is Boomi? And then, community and education's a focus area, as COO, how are you going to tackle those opportunities and challenges as a leader? >> Yeah, well look, on the brand I think this is a real opportunity for us to really accelerate and amplify our voice in the market. Like, and Mandy's here, I think the things we're doing, I think you're going to see us really start to target the CX level, like, what is that CEO, that COO, that CIO, what are he or she thinking about, and really go after them to make sure that when they start thinking about integration flow, hub, whatever it may be, that Boomi absolutely is part of their vernacular. And I think it's, today, the number of times I hear that today, that you were saying, "What's Boomi?" is so much less than it was three and a half years ago, so I think that we've made some good in roads there, but I really think this is our next level, our opportunity to completely, let's get that out of the way we want to be a household name, we want the B2B iconic, you know, so, I think we're on our way, right? It's going to be a journey but I think that this is a great, kind of, launching pad. In terms of learning certifications, so we talked about today, we launched Boomi-verse, very excited. >> 65000 members! >> Absolutely, you know, we need that to be double, triple, quadruple, and that's all part of accelerating this journey. We were literally doing five certifications, this is a global number, but five certifications a day, three years ago, we literally just closed a week where we did 50 a day, so 10x, we've opened it up and that's kind of, our big thing is like, it's free. We want the world to come in and learn about Boomi, build that skill set, the hundreds and thousands of jobs, when you just start looking for Boomi in terms of job sites, it's not about a lack of opportunity, it's about our ability to fill those jobs and I look at that as my responsibility, our team's responsibility. Because, you know, I want it to be an iconic brand, when you have a resume, I want Boomi to be front and center in terms of skill sets that you're highlighting, because, you know, it truly can change peoples careers, and you saw some of the stuff we're doing with veterans, >> Lisa: That was fantastic. >> It really is, and it's because of the opportunity that we see, and forget 20 000, we need 50 000, 100 000 certifications, and we're well on our way, and I think you'll just see us accelerate that and I think Boomi verses that launching pad. >> Well you guys all look very well rested for how much innovation is going on at scale. Chris, thank you, for joining John and me on theCUBE today. It's been a pleasure. >> Thank you so much. >> For Chris Port and John Foreer, I am Lisa Martin, and you're watching theCUBE from Boomi World '19. Thanks for watching! (electronic music)

>> Live, from Las Vegas, it's theCUBE, covering Boomi World 2018. Brought to you by Dell Boomi. >> Welcome back to theCUBE, we are live at Boomi World 2018 at the Encore Las Vegas. I am Lisa Martin with my co-host John Furrier, and we're excited to welcome the CMO, the new CMO of Dell Boomi, Mandy Dhaliwal. Mandy, welcome to theCUBE. >> Thank you Lisa, it's great to be here. >> And thanks for having us here. >> Oh my gosh. >> Second annual Boomi World >> Yes >> Doubled in size from last year, moved it from San Francisco to Las Vegas. This morning's keynote was action-packed, standing room only, and some of the stats that really struck out at me: five new customers are being added to Dell Boomi everyday, over 7500 customers to date, your Dell Boomi community is over 64,000 strong, there's a lot of momentum. Talk to us about, you're new, been seven weeks, what are some of the things that excited you about coming to lead marketing for Dell Boomi? >> Oh my gosh, hard to pinpoint one thing. So many wonderful things about this company. Market leading technology, Gartner Magic Quadrant leader five years in a row, right? Just fantastic reputation in the technology landscape. Everybody has very positive things to say about Boomi. The company culture, right? Companies like this don't come around everyday. It's fantastic, everybody is very collaborative, we have a winning culture, we put customers first. We don't just talk to the talk, we walk the walk, and it's fantastic to be a part of it. Outstanding sales team, outstanding leadership team, I could go on. >> Michael Dell said 80%, sales are booming at Boomi. But, as far as a marketer, or CMO, you have a challenge. You have a successful company that was acquired by Dell eight years ago, incubated, and is part of the puzzle pieces of the Micheal Dell strategy. You have all of Dell Technologies' portfolio, but Boomi seems to be one of the key ingredients. You got VMware, everyone knows what's going on there, Pivotal, and now Dell Boomi, born in the cloud. So you got product market fit, check. >> Absolutely, yes. >> Now you got to get the word out, you got to drive value, be part of that flagship trio that's Dell Technologies. >> Right, right. >> That's a big task, how are you going to attack that? What's your plan, what's the vision? >> First and foremost, it's awareness, right? We've got to get the word out. We've got so many wonderful customer stories, that we just need to share with the world. Our own company, amongst Dell Technologies, day one, Dell EMC merger, sales force was integrated, day one. And guess who did that, what technology was behind the scenes? We drink our own champagne. >> That's impressive considering I can't even imagine the sheer number of sales force instances that came together in a single day >> Absolutely, customer service. We're our own best proof point. Dell Technologies is our largest enterprise case study. Customer service, across RSA, Secureworks, and Dell Boomi, one point of contact, one phone call. We get notes and if there's an issue with any one of our customers, we're able to pass through that customer request directly to the company that needs to be dealing with the customer. We don't make the customer hang up and call another number. >> So cloud scale certainly gives you an advantage, we heard that. Product is strong, data now is becoming much more instrumental across horizontal data sets. So it's not just the silo data and do some integration, you got cloud native, you got VMware and the enterprise, you've got Pivotal, Kubernetes, Cloud Foundry, cloud native stuff. How are you guys going to take that data explosion and make it trustable? Is that part of the plan, is that going to be a key part of that? >> Trustable in terms in privacy and data governance? >> Just leveraging the data, being data driven. You mention integrating sales, that's a tough job that has to be done, check. But now how do you get value out of the app and the workloads that run with that data? >> Well it's a complex ecosystem that we're a part of, right? And that's Boomi's job, we radically simplify that whole ecosystem, so the value is starting to show. We're about to unleash next week a Forrester TEI study. So we took a conglomerate with five of our top enterprise customers and built this 300 billion dollar business as a scenario, and started to look at the value that Boomi was able to derive in terms of cost reduction, in terms of savings on infrastructure costs, in terms of innovation potential, as far as speeding up their routes to market, in the ROI, which came back conservative from an innovation potential perspective, because you really can't quantify what you don't know, 300% was the number in terms of the ROI that we're able to deliver as a Boomi-empowered business. >> Which is huge, there were, besides that, a number of other really eye-popping quantitative stats, business outcomes, that that Forrester Total Economic Impact study covered, one of them being, incremental revenue is the biggest benefit that Dell Boomi customers get, 3.4 million of incremental revenue. Here's some other stats that I saw here that I thought were really transformative are, cutting development times by 70%, freeing up IT resources, being able to reallocate them, helping, ultimately, accelerate the pace of innovation, which we know is critical to transforming and continuing to use data, and to John's point, establish that trust, not just with customers and partners, but also internally. >> Absolutely. Every company's a software company, right? We've been hearing that now for years. We practice it, we live it every day, we're empowering these brands to go out and do what they do best and re-imagine their businesses from their customers' perspectives. It's incredibly powerful, it's exciting. >> And you, sorry John, I was going to say you've got, speaking of customers, over 92% of the breakout sessions here have customers and partners, and I know as a marketer how challenging it is to get. And you said about 68 customers here speaking on your behalf. >> Absolutely. >> That's huge. >> Our community is tremendous. We truly partner with our customers, and it shows. You heard Chris Port on stage, recognizing customers for innovation in various categories. We take our customers and partner with them for them to be successful. The company culture extends beyond the employees, and it's been the secret to our success. We're able to help them unlock the value of their businesses. It starts with the data and the applications, but at the end of the day, we're an enterprise transformation company. And you're going to start to see a lot more of that in the coming months, as far as messaging, and the value that we deliver as a platform. >> I want to give you thoughts, Mandy, on a couple things. One is the technology partner program, and the ecosystem, you mentioned that, but also you're starting to see the messaging change around Boomi, Dell Boomi. Integration, certainly we know how hard it is, as a glue layer, to put stuff together, but you guys are talking about connecting businesses. So you're now moving up the value proposition, the more holistic kind of perspective. By design, is there a rationale for it? Can you explain why this is happening, what's the evolution? >> The market is taking us there, right? The customer need is where we're focused. Digital transformation, right now, today, the stats that we have, only 26% of digital transformations succeed. We've got an awful lot of customers saying, "Hey, we got to get this figured out." It's on the C-suite agenda, it's on the boardroom agenda. It has to succeed, it's innovate or die. There's stats out there in terms of how many of the Fortune 500 are going to be around 10 years from now, five years from now, right? Boomi is that company that will solve those problems. Michael said it this morning. >> And speed's important too, they got to get there faster. >> Absolutely, absolutely. >> And that's not what they're used to. (chuckles) >> We have a very simple UI, very plug-and-play, drag-and-drop platform that helps our customers go deliver. Not to mention the power of the analytics and the AI that we've got behind us. We've got the pattern recognition down. >> Talking about the partner program, I'll say (mumbles) some of the announcements. Yesterday was a partner day. What happened yesterday, what's going on today, what's the vibe of the show, ecosystem, partner program, what are the new things? >> You know, bottom line for the partners, we're here to help them extend their businesses. There's tremendous momentum in the market as far as, we're pulling through demand on the integration scenarios. You know, we've got Deloitte and TCS, Accenture, some of our top sponsors here, our sponsorships are sold out, right? Our partners are here in this ecosystem. Dell Technologies, right behind us. It's a tremendous show of force, it's fantastic. And it just shows you the market potential and the need out there. Customers are clamoring for these types of solutions. >> As the CMO, I want to get your take on some of the messaging breakdown. One of them that came out today, left bold messaging is, not only, as you mentioned a minute ago, Dell Boomi is the transformation partner, but also that, "Hey we're re-imagining the 'i' in iPass." iPass is a competitive, well-established market. You guys are using your own, upwards of 30 terabytes of anonymous metadata to make the Boomi unified platform smarter, more responsive. As you look to help that 76% of customers who are failing in their digital transformations, how is the "re-imagined" 'i' in iPass going to be a facilitator of that? >> It's putting the user at the center of the experience. Steve Wood, our Chief Product Officer, is going to be on stage tomorrow, doing a demo of this re-imagined user experience. It's driven by the data that we've got, It's driven by the patterns that we've been able to look at as far as business processes and integrations, and be able to provide a user experience where the customer's at the center, I go with a problem, not a list of technologies that I need to connect. Mandy wants to build EDI for a couple of trading partners, right? I don't need to tell Boomi that, I need to tell them, "I need this outcome, "and I need data to be transferred from here to here," and at the end of the day, I, from my cell phone, want to be able to figure out what's going on as far as my supply chain. I want to know where that boat is, coming for Black Friday. Is my inventory hitting the port when it needs to? I should be able to see that from my phone. That's what we're doing, we're giving the power back to the users, and enabling them to go power their businesses. >> As a new person to Dell, we've known each other, at the last (mumbles) you were at a born in the cloud, Amazon sets the agenda for a lot of the cloud computing market, you guys are cloud native as a startup, really kind of nailed that stats formula with Boomi. Dell is not restrictive in the sense, but it's got a lot of muscle behind you. Boomi seems to be standing on its own and flying out, like VMware, while it's still 100% owned by Dell. Those trends are big, that's a big wave that you're on. How are you thinking about it as you look at your assignment as the CMO, how are you going to ride that wave, are you going to hang 10 early, are you going to build it out slowly? What's going on? >> Oh, we're going. We're going for it. We're going to go ride that wave, it's here. If anything, we've got to work better with our Dell Technologies partners, right? We're getting in deeper from a go-to-market standpoint, with a lot of the enterprise reps already in the ecosystem. We're looking at driving customer value. As Michael said, there's always a need for Boomi. We haven't found a single opportunity yet that Boomi isn't needed. >> So you're on a growth curve? >> We're absolutely on a growth curve. It's just, we can't get there fast enough. We're hiring like crazy, we're, you know, we're just doing it. >> What kind of jobs you guys looking for, what's the hiring, what are your needs? Take a minute to share. >> Technical talent is always priority number one for a company like ours. On the go-to-market side as well, we need sales people, you know I've got marketing recs out already, check our website. There's lots of opportunity from a VD standpoint partner as well, so tremendous opportunity on the go-to-market side as well as on the R&D side. >> Looks like Boomi is going to be one of those flagships for Dell Technologies. >> I certainly hope so, that's my vision. >> I mean, you've got good company. VMware didn't skip a beat, Pivotal's growing like a weed, Dell Boomi's exploding in a big way, you guys are doing great, congratulations. >> Thank you, thank you. >> And another thing, before we wrap up here, that is impressive, all those companies, those Dell companies that John just mentioned, including Dell Boomi as a business unit, all of them have women at the executive level. There are six CMOs, including yourself, female CMOs in that position, and that's something that theCUBE has always long been a supporter of women in technology, and I always admire that. It's great, congratulations on your appointment. It's great seeing a strong female leader in a role. And your energy is contagious, so. It's a good thing that they got you on that growth trajectory, 'cause I can feel it. >> It's happening, it's going to be amazing. And thank you for being a part of this journey with us. >> Thanks so much, Mandy, for having us, we appreciate your time, and have a great time at the rest of the event, we'll see you next year. >> Thank you, thank you. >> For John Furrier, I'm Lisa Martin. You're watching theCUBE live from Boomi World 2018, John and I will be right back with our next guest. (digital music)

>> Live from Las Vegas, it's theCUBE. Covering Boomi World 2018. Brought to you by Dell Boomi. >> Welcome back to theCUBE's continuing coverage of the 2nd Annual Boomi World 2018 from Las Vegas. I am Lisa Martin with John Ferrier, and we're welcoming to theCUBE, for the first time, the chief operating officer and chief customer officer, Chris Port. Chris, thanks so much for joining us on the program today. >> Thank you for having me. >> So, 2nd Annual Boomi World. Over 1,000 people here. The keynote was streaming, in what, 17 countries this morning. Big impact, 7,500 customers. You also said, Dell Boomi, we're adding five new customers every day. >> Yes. >> You have this opportunity to get your customers together with Crass, and Analysts, and your Partner Ecosystem. Talk to us about some of the strong messages that have come out from Dell Boomi in the last couple of days about your technology partner program, how you're re-defining iPaaS. >> Yes. Yeah, I think it's about the leadership that we've talked about effectively since there was a Gartner Magic Quadrant from our space, we've been in the leader of quadrants. So, incredibly excited about that, but the goal is how do we become a leader for the next 10, 20, 30 years. And, I think this week is not just the start, it's a continuation of that. So, we talked about the new technology partner program, which, to me, is just the continued evolution. We've always had a partner program, but it's just continuing on that journey and really starting to explore ways for partners to now start to build solutions on top of Boomi that they can then take to market that we support. Obviously, leveraging Boomi's technology, but then, building on our platform. I think we're talking about exploring and expanding our GSI and SI capabilities. So that force multiplier that Chris talked about. We have a great group of Boomi team members, but we know that those SIs and GSIs provide that force multiplier. We've also launched new services around enterprise innovation and enterprise architecture. We listen, this is 100% customer-driven. Customers talk to us. They love professional services from us, but they love to see it in a much more predictable, provided deliverables, in a subscription model, so we launched that this week. And then Steve Wood's going to talk tomorrow about a multitude of things from a product perspective that we feel are really kind of, this is where the iPaaS 2.0, as Chris called it, tomorrow is the start of that, and I think you guys will see that journey. >> There's a lot of challenges in this marketplace with cloud-native and on-premise legacy applications. They have great value as they get modernized in cloud. You guys are born in the cloud. Everything that Boomi has done since the start-up days has been cloud-native. So, that's an interesting perspective. That's going to be helpful as you guys take the customers to the next level. But, this connected business market that's developing is complicated. You got smart contracts around the corner with Blockchain. You've got integrating multiple developer environments, multiple toolchains. Just on and on. A lot of complexity. And, what team leaders want is less complexity. So, they don't want more complexity to solve more complexity. So, this is the struggle. How do you guys talk to customers who come to you and say, look, I've got complexity and I want to simplify but I still want to scale. I want to do these things. I want to be prepared for Blockchain. I want to be prepared for the next level of business. >> Yeah, I mean, I would say a couple things. I think, first off, we're agnostic in terms of on-prem versus cloud from an application perspective. Our predominant use case is a SaaS-based application that's in the cloud and an on-premise application. So, I think 7,500 customers, the 10 billion minutes of experience we talked about, that experience spans both on-prem and cloud. So, I think we have a really unique opportunity to see and live in both universes. The architecture is 100% cloud-native which gives us fundamental advantages. Now, in terms of what you talk about, in terms of the simplification. That's what everybody's striving for. They want to reduce the tools sets. And, again, I think that's the power of the platform. Steve Wood talks about it, drop the mic, we're the best at integration, low-code, high productivity. It's where we were born. It's what we built the back of the company on, but that said, over the last five to seven years, we've built a true platform around that core capability to now encompass master data management with Hub, API with MIDI, EDI with Exchange, and ultimately Flow that kind of brings everything together from that workflow low-code app piece. >> So, foundationally... Congratulations by the way. It's a good job. But, that's just the foundation. >> Absolutely. >> You guys talk about the keynote today. Michael Dell kind of hit it hard with the scale and the data tsunami with AI. >> Yes. >> As IoT is right around the corner or here with edge, whole new processes are developing. That not necessarily are predictable. Sometimes architecture might change over night. This is kind of the next Boomi way that we're seeing you guys set up for. How are you guys building that out? What are the key business model components? You mentioned the community that you have now, an ecosystem that's best developed and growing. How are you guys looking at configuring the business to build on the foundation and not skip a beat? >> Yeah, I mean, I think when you start talking about kind of the tsunami of data, as you put it, or that Michael put it this morning. When you think about Boomi, and how lightweight the out-of-market texture is, it creates this really incredibly fast way to create that data fabric. The data fabric, ultimately, is what will drive AI. It's being able to aggregate and see that, and then ultimately, put it in the AI engines. As we call it the fuel, or Michael or someone, coined it this morning the fuel. And, I think our architecture, and again, this is where being cloud-native, that you talked about, this is our profound differentiation. This is why we have the advantage in that space. It's up to us to take advantage of it, but I think, first off, it's that lightweight architecture that will allow us to really work within customers to create that data fabric that then drives AI, drives it into their organizations. We just heard from the panel that Mandy was on, and Blue/Green, and the chief security officer, chief privacy officer from Dell. And, again, everybody is talking about AI and howling about data and data privacy, but Boomi's in a unique place to kind of create that data fabric. I think the second one is being able to deploy AI into our own product and into our own community. And, in talking about staying ahead of the curve, that's paramount, that's our fundamental. In my opinion, that's the fundamental differentiator. It's the moat that we have today because we are single instance multi-tenants. So, people will talk about the number of customers they have, but all of ours live on one instance of Boomi. So, that 30 terabytes of anonymous metadata, that's all on one instance. So, we see that it's our opportunity, and you see it with suggest and assure and some of the things we pioneered in AI. It's our opportunity to take advantage of that with the future of things and Steve Wood will start talking about that tomorrow. I'm excited of how we deploy AI in Arctic community and our support in a much more proactive way help our customers solve problems and opportunities that they have every day. >> Michael Dell has talked numerous times on theCUBE, and even again today, and in the keynote that companies need to express their competitive differentiation with their data. Enterprises that has mostly been the sweet spot for Dell Boomi. Large organizations not born on the cloud, many of them, have a huge advantage of having a ton of data. You guys are a great example of how you are also using almost 30 terabytes of anonymous metadata, to tune... And that's too soft of a word. To really empower the platform. So, you're an example of, with the kind of transforming, using what you're saying is what companies need to differentiate. When you're in customer conversations, as the chief customer officer, how often does sort of that Boomi on Boomi transformation story come up and help customers get even more trust in the brand? >> That's a great question. I think it comes up more and more, and I would say it's Boomi on Boomi, but it's Boomi on Dell technologies as well. Because Michael talked about it, Dell went on this acquisition bench, and if you go look at it, it started roughly nine, 10 years ago. And, Boomi was literally the second, if you go look at kind of the assets that they purchased, Boomi was the second. And it was about 12 months after the first acquisition. And everybody is learning about what it can do, and they're like, wait a minute. We acquired this other company 12 months ago, and we're still trying to figure out, simply, how to make the two instances of Salesforce talk so that sales makers can just share leads and understand what they're doing in each other's accounts. We're, like, well that's kind of what Boomi does and within six weeks that problem was solved for that acquisition, and obviously the Boomi acquisition, and then, kind of carried that on. >> So, you use your own technology to solve the internal problem. >> Exactly, drink your own champagne. And that's just become more and more. I mean, we have a multitude of people from Dell technologies, IT here, this week, talking at some of the breakouts in terms of how they leverage it. They're now leveraging that. They're now leveraging Flow for different opportunities. Dell's got one of the largest service cloud deployments in the world happening. A lot of that will be powered by Boomi. And, so, those conversations come up all the time within customers. I think the Boomi on Boomi, I think the onboarding app will certainly give us an opportunity to talk more and more about that. Obviously, our application stack underneath the covers is integrated by Boomi. So, it absolutely comes up, but I think we're kind of at this inflection point in terms of these discussions where I would tell you they come up in a step function way more today than they did when I kind of came back to Boomi three years ago. >> You know, Chris, I got to ask your perspective. You made me think of some question. You mentioned that Internally Amazon had the same challenge with AWS. They solved their internal problems. And then, the rest is history. Dell has an interesting architecture now, and if you look back at the history of Dell, I know you look at how it was built out, Michael has been very successful in merging in as an equal with EMC, the acquisitions that came in, tuck-ins, and some in storage all over the place. You guys have a culture of acting like a startup. The founder on stage is, like, I'm jazzed, I'm going to go the next 30 years. I'm like, that's 85 I'll be like... (Chris laughing) Okay, so, this is a culture of startups. How does Boomi keep that startup edge? Because they were really SaaS first, early on. How does that maintain the culture? And, now, the power of Dell technologies. VMWare, the relationships. They've got some muscle within Dell, but mostly don't want to put the wet blanket on the innovation engine of Boomi. How do you guys operate that? Because you want to tap the internal. >> Yup. >> Build that, make that, feed into growth. Same time, be nimble and fast like a startup, and grow. >> Yeah, well, this is like the unique opportunity that I've had, right? I led the strategy that ultimately led to the acquisition of Boomi, led the due diligence, and then rolled out and was part of the leadership team eight years ago. Eight years ago to the day yesterday was the anniversary. And, part of the design point of the acquisition though, part of the selling point to Michael and his leadership team at the time, was incubate Boomi. Please, don't try to integrate it. >> Don't force it too early. >> No, let's leverage the power of Dell where we can, particularly from a go-to-market perspective and a branding perspective, but in terms of truly integrating when you think about integration in terms of M&A, that wasn't the playbook that we ran. In fact, my job as kind of the chief integration officer at the time was to really protect versus integrating. And, I would argue that that's kind of carried on eight years later. And, Chris McNabb and the team have, you know, Chris has built an incredible culture at Boomi. And, it's probably the first thing that we talk about at every leadership meeting which is we're trying to grow heads, and grow team members, and grow Boomers, 40, 50, 60% year-over-year in terms of our hiring. The one thing that we cannot relax on is that culture. And, Chris has infused that in us. Michael's absolutely an incredible backer of that. >> So, strategic since day one. >> Absolutely. >> You know that cloud's around the corner, but still you know you're early, so you probably got a good price on the deal anyway. But, you said, okay, cloud-native. You got VM, you got Pivotal. >> Yup. >> It's maturing in real-time every day. So, you guys had a plan from day one to be strategic that way. Not jam the revenue up and try to get the numbers up. >> No, and I would say even today, I think we're absolutely, we think there's incredible opportunities with partnerships with, obviously, Dell technologies, but with Pivotal, with Vitrustream, with potentially VMware. I think you'll continue to see us announce things and explore those, but Michael, he holds Chris, and ultimately the Boomi team, accountable to our P&L. We have to go meet our numbers. And, there is no forcing of partnerships. It's, like, it's where it makes sense, and there absolutely are things where there's logical sense. >> Well, now you're in the inflection point. You got to grow the business. But, the data is still going to be, that could be the next kick up. You don't know where you are in the inflection point, I'd imagine. Are you down here or is it hockey sticking up? Because if the data comes home, and you're a trust platform for the data, that feeds into the apps. >> Absolutely. >> That feeds into the API 2.0 economy. >> Yeah, yeah, yeah. And, I mean, yeah, it's a fair question. I don't know that we'll know until five years from now where we are today in terms of that inflection point. I would say typically we're actually seeing acceleration in our space, right? Like, usually, when you look at the Gartner, the Forrester stuff, that I stared at eight years ago. Usually they're very aggressive on their expectations. Their expectations for iPaaS were actually lower than what we've seen. And, we're actually seeing even acceleration and growth of the space. So, we know that we have this opportunity, I think, with data and the ability to create this data fabric and really drive those business results and insights into our customers. I think that's what puts us somewhere on that inflection point, but I would argue that it's more like this today than it is that. But, time will tell. >> So, customers, the bread and butter, the reason we're all here, right? 7,500 plus I mentioned in the beginning, five a day. You just today, Chris, recognized the first customer awards for Boomi customers, and you had some really cool categories, change agent, emerging technologies, innovator and ROI. Talk to us about the genesis of this customer awards program and how is that really kind of even internalized with the Boomi folks going, look at what we're enabling, so many different types of businesses to achieve. >> That's a great question. I mean, since I've been back, one thing that we try to instill in the sales cycle is really talking to customers, understanding what is the business value? What are you trying to get out of this? We're typically an ingredient of a broader project, so how do we articulate? What is that business value? What's the business outcome that you're trying to achieve? And, I think today was a way for us to talk aloud, and, ultimately, reward people that are leveraging technology. Boomi's a part of that, but, ultimately, what is the business value they're driving it? And, in a profound way, that's even amongst our 7,500 customers are unique in some way across those different four categories. So, that was really the genesis of the customer awards. It was trying to go find those types of customers that were somewhere much further along in their journey across one of those four pillars, but about their business outcomes. What they were trying to drive. Whether it be having a trading partner take six to 10 weeks down to three days. Whether it be driving better customer experience within customers trying to seek out advertising with charter. And, ultimately, get them, but, again, generating bottom-line results and top-line results. So it's about the business outcome, the business result. >> Final question, I know we got to break, but I want to get it out on the record. What are you investing in? What are you doubling down on? Obviously you're on a growth curve right now, so you can look back where you are in the next couple years, but certainly it's working. So, what are you doubling down on? Where is your key investment areas as you look at the next years, 24 months out. What's going down? How are you operating the business? >> Yeah, and maybe I'll highlight three things. I think first and foremost, it's our product, and I think you'll hear from Steve Wood tomorrow. So not just me, when you ask me that question, I'm going to talk about Boomi's investment priorities. So, first and foremost, the product. I think you'll see tomorrow. We started, I mean, look, three years ago we kind of did this separation from Dell technologies, where we're 100% owned, but that in terms of the profound impact and investment of the business, that's where we started this journey. But, in terms of the next 12 to 18 months, I'd tell you product, and you'll start to see that tomorrow, and how it's manifested itself, and where we're headed in the next 12 to 18 months. I'd tell you our go-to-market activity and there it's continuing to build out as global capabilities. It's continuing to really hone and focus our partner capabilities, and that's also figuring out how to leverage Dell technologies and really drive that, particularly to help bring us into those opportunities as we scale and continue to grow. And, then, I think the third is our customer success equation that I talked about this morning. Chris has been incredible. I genuinely mean it, success is a Boomi-wide initiative. We're only as good as our customer's experience today, and we invest in that every single day and that's been a profound investment area that we'll continue to ramp up to really plow down on that success equation we talked about. >> Well, Chris, thanks so much for joining John and me on the program. COO, chief customer officer and dare I also add chief listening officer. I've heard a lot about your listening to customers as well as employees. Thanks so much for your time, Chris. >> Thank you so much. >> I'm Lisa Martin with John Ferrier. You're watching theCUBE live from Boomi World 2018 in Las Vegas. John and I will be right back with our next guest. (upbeat music)