Sanjay Mehrotra, Micron | Micron Insights 2019
>>live from San Francisco. It's the Q covering Micron Insight 2019 to You by Micron. >>Welcome back to San Francisco, everybody. We're here. Appear 27 covering the micron inside. 2019. I'm David Lot day with my co host, David Flores. Sanjay Moreau chose here. He's the president and CEO of Micron. Sanjay, great to see you again. Good to >>see you, too. >>I love the show because you guys are a highly technical company. You get you get down in the weeds and talk about nano meters and cycles and things like that. But we're here talking about technology, how it's changing people's lives. I mean, you see, that is your mission. So tell us a year on what's new from this >>event. You new at this event is so many new products that we announced today. You know, you see, Micron, I'd like to say that my clone 41 year old, but it has a new heart beat and you see that new heartbeat coming through New innovations, new products, you know, several new solid state drive solutions. Breakthrough speeds portable. SSD renounced our tent, a security solution as well as demonstrated test platform a platform for deep learning algorithms to be applied, enabling influence at EJ. So you see my front continuing to focus on driving high value solutions, engaging deeper with the ecosystem, engaging with our customers to understand what are the main points off the future and bringing innovative technology solutions. And, of course, during the course of last year in a while it was a year where memory pricing went down substantially because of some excess supply forces demand. But my crone, actually in that year produced the second best year in the history of the company. And during the year, he also had the second best year for free class cash flow for the company, >>about $13 billion in nearly 12 months. I want to get into some of that. But before I do our industry and you know this well has marched to the cadence of Moore's law for decades and decades of that has been the innovation engine. It no longer is. You talked about that on your panel today, the innovation engine is now data applying machine intelligence and a I and machine learning to that data scaling with cloud. Now the edge comes into a whole new innovation cocktail. I wonder if you could comment on that in terms of what it means for your business. >>So, yes, in terms of innovation, challenges you to Morse law scaling, but also the workloads that are there today, driving the eye of the future required, nor the solutions of yesterday. They require new, innovative architectures. I like to call them be spoke processors like you have a new custom suit for that fits a particular individual. Now baseball processors that actually meet needs off the specific workloads. But what is important is that as these new innovations, new architectures proliferate through the ecosystem. Memory and storage is key because the trends off the eye, after all, are about drawing deeper insight and creating greater value from all the data that billions of devices the coyote devices are creating around the world. So tremendous support unity for memory and storage. We are focused on bringing solutions with Denham with flash that meet the needs of our customers in terms of performance be announced today. You know the highest clocking speed for our ballistics. Dylan. You know, a delight to the gamers, but we also announce new SS D's for enterprise application, we announce a three d cross point x 100 solid state drive with the fastest in the industry kind of performance. So these are the kind of things were focused on. Yes, technology is getting more complex in and, you know, event from 64 layers to 96 layers. And next year, going 228 layers on Dedham side were the first ones to introduce the ones e technology Norden the industry and actually forced ones to start shipping already in production in the industry. This one z dina nor has the smallest feature size. So these are new, exciting things that are happening at my crime. >>I mean, Sanjay's right. They see all these alternative processes going on. You see, cos tech companies building their own custom silicon, right? I mean, >>so yes, way we're seeing these hybrid solutions being put together on dhe, seeing that the rise of new players completely like arm, for example, now taking a more and more important part in that. So But I'd like to just ask one question on three D cross point that that was an interesting one. How you gonna get volume in that is there going to be through working with some of these other vendors? Because Intel have just combined it with The process is essentially, Are you looking at new ways that you can use that at the lower end to get volume up? >>Where's that fit in your overall strategy? >>Certainly, as we said in the memory hierarchy, TV Cross Point fits in very nicely between NAND on one end and Di Dam on the other end city cost point as a persistent memory gives the benefit that it has capacities, ship densities that can be higher than Denham. Yet it has performance that is close to Denham and much faster than then. And it has the persistence, the non volatility that man has as well. So you can imagine with those kind of attributes, it will have exciting new opportunities in the future. But these new technologies do take several years before they become mainstream technologies. This is still early innings for three D plus point technology. Be engaged with the ecosystem partners with the customers in terms of understanding how this will fit in best in terms of their data center applications. This is what we have started working on This is what we announced the product. And we'll, of course, continue to evolve. The road map are pretty cross point technology. I just also want to touch upon what you said that Yes, you do see that compute now is not being just done like yesterday with CP use. Yes, you do have that idea of solutions. Si pues gp used tp use a six and f bjs. And here's some of the social media giants and those tech giants that are driving innovation in various industry segments, including transportation. They have their own silicon, you know, to address their deep learning requirements, and that creates new. Unfortunately, for us, this is what we call putting silicon back into Silicon Valley. Silicon is driving the innovations today that are coming out of Silicon Valley, regardless off world and market segment and Member Lee and storage is very much at the heart is at the center of yours. >>So you know I want to retire about vertical integration and one of my business early business heroes was Al Shugart. When I was a young puppet, i d. C. And he educated me on the importance of vertical integration and his market, which of course, was spinning destroys heads, media, etcetera. That was a game changer for that that you know, emerging company at the time. See gate. How is vertical? What your philosophy and vertical integration And how does it affect your business and your customers? >>So vertical indication enables us to bring value to our customers, bring greater value to our customers. We have a massive scale off manufacturing that is built on a very comprehensive and actually the world's most unique technology platform. Now taking this vertical integration of the technology platform manufacturing scales off, you know, more than six million acres a year and extending it to controller and form their expertise deep packaging expertise to bring high bandwidth Delia memory solutions for data center applications as well. A solid state drives and multi chip manage nan solutions for smartphone and automotive applications. These are just examples off how we're leveraging our vertical integration, extending it into controllers and firmware and packaging and assembly capability to really bring a diverse and expanded product for a full year to the market, do air just the markets needs from cloud to the edge. And now we're extending our work till indication capabilities even deeper from we have gone from silicon two solutions and now going from also silicon. Two solutions to system and software working with customers to understand water, the hardware and software intricacies involved that can help bring out even more power from the memory as they look at, you know, driving their deep learning algorithms for training as well as for influence. I think this is the vertical integration on build on the most unique platform of technologies. Nobody else in the world has Denham, NAND and CD cross point now building vertical indication on this gives us tremendous defense created opportunity to bring value to our cast. >>A troll more value or being able leveraged. I wanna ask you about your business. You mentioned a record number two free cash flow year for you guys. Two summers ago, I listened to you at the analyst, the Wall Street analyst meetings in you. We're very much aware of the demand and supply pending imbalance that was coming. And you said at the time we're gonna manage through that much better than we have. Historically, it reminds me of airlines when you go when you fly now there's no empty seats, so and you've done a masterful job. The stock prices stayed up. Now, granted, you know you've reduced share count. But how have you done that? What is the new discipline that has allowed you to navigate through those icebergs? >>Soviet Full focus on accelerating our technology development. We're focused on making, for example, technology development exploration. I mentioned earlier being the forest to the market with one C D M, which has the smallest feature size, right. That ability to accelerate technology development and deploy it in production to meet our CUSTOMERSNEEDS gives us ability to manage cost reduction ability as well. So Micron has actually in terms of cost reductions on a year over year basis has led the industry both on the same side as well as the NAN site. This has contributed to stronger financial performance of the company. During 2019 there, prices came down due to some excess supply in the industry, and yet Micron, due to its healthy cost position, was able to produce better financial results as well. Another very important element is increasing the mics off high value solutions, infusing the mics off SS D's and Managed man for mobile applications, as well as bringing more high performance memory to the Bennett, did a memory to the benefit of our customers. High value solutions, Cost positioning, technology acceleration. These have bean the elements that will give us long lasting advantage in terms of continuing to weather the potential ups and downs in our industry. And, you know, yes, we're proud of the fact that, unlike in the past, in an environment like will be experienced in 2019 with respect to price declines, Micron would have had media challenges Micron actually delivered, as I said, the second best year in terms of revenues profits as well as free cash flow. And I want to highlight that we narrowed the gap with our competitors. We narrow the gap with our competitors in terms of orbital margin again as a result, off a stronger, more diversified high value product portfolio and our cost reduction capabilities. >>Yeah, and you've also done a great job communicating to Wall Street. So my last question I know you gotta go is around tech for good. Mark Betty of's been really front center on this. You said that are really jar job is to make lives better, because I still say your job is to increase shareholder value as well. Whoa is the CEO who Mrs 4/4 in a row, but then points to tech for good at the same time. New new workers millennials expect checked for good. How do you see those fitting together? What's your philosophy? There >>were very passionate at Micron that it is important for us that we support the communities that be working where our team members 11. Yes, we want to dry for betterment of humanity through bringing the benefit off our technologies and products, you know? And of course, you see your life's changed with the benefit of more memory and storage, whether it is in your smart home or your smartphone or all of the benefits that you're getting from advances in technology today. But we also absolutely have a social responsibility going from customers to communities, really making sure that we had a good corporate citizen. So at my crone, philanthropy is important doing this year. A microloan foundation is matching our team members contributions, and through that through our team member contributions as well as our match, we have given two and 1/2 $1,000,000 to the communities during the course of the year. We have also supported several new initiatives related to stem education as well as basic human needs again in all the countries and sites where micro nasty members. And actually Micron Foundation has given $11 million during our fiscal year 2019 for supporting various causes toward basic human needs, as well as advancement of science, technology and generating and map. And, most importantly, microphone team members more white have contributed 165,000 hours in community giving, volunteering activities, and we are trying to continue to take our engagement with the community to the next level. I considered it very, very important that and our responsibility that is not only about producing best business results, but we need to help our communities and people in need get to the next level off betterment as well. And it's part of there's diversity and inclusion and equality is a very, very important initiative at the company as well. And we're making tremendous progress in that respect as well. That's >>a great story, Sanjay. Thanks. Um I know you're super busy. Get a bunch of customers to see you're an awesome CEO and doing a great job. Really appreciate you taking the time to come on the Cube. Thank you. Thank you >>for being here with you today. >>Fantastic. All right. Thank you for watching. Everybody will be right back with our next guest. Live from Micron inside. 2019. You're watching the Cube?
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It's the Q covering Sanjay, great to see you again. I love the show because you guys are a highly technical company. but it has a new heart beat and you see that new heartbeat coming through the innovation engine is now data applying machine intelligence and a I and machine learning to that data I like to call them be spoke processors like you have a new custom suit I mean, Sanjay's right. on dhe, seeing that the rise of new players completely like I just also want to touch upon what you said that Yes, So you know I want to retire about vertical integration and one of my business early business heroes that can help bring out even more power from the memory as they look at, I listened to you at the analyst, the Wall Street analyst meetings in you. I mentioned earlier being the forest to the market with one C D M, So my last question I know you gotta go is around And of course, you see your life's changed with the benefit of more memory and storage, Really appreciate you taking the time to come on the Cube. Thank you for watching.
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John Apostolopoulos Anand Oswal & Anand Oswal, Cisco | Cisco Live US 2019
>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome back to San Diego. Everybody watching the Cube, the leader and live check coverage. My name is David Locke. I'm here with my co host student in recovering Day to hear Sisqo live. 2019 on. On On. On on. Oswald is here. Excuse me. Sees the senior vice president of enterprise networking Engineering at Cisco. And John A postal, a polis. Italians in the Greeks. We have a lot in common. He is the VP and CTO of Enterprise Network. And get Sisko. Gentlemen, welcome to the Cube. How'd I do? Do you know it? Also, that you're bad, right? Thank you. All right, Good. Deal it out. Let's start with you. You guys have had a bunch of news lately. Uh, you're really kind of rethinking access to the network. Can you explain what's behind that to our audience? >> Yeah, even think about it. The network is getting has running more and more critical. Infrastructure at the same time is increasing. Bottom scale and complexity. What? We expected that you'll only be obvious. Violence on workspace is on the move. Are you? You're working here in your office, in the cafe, The sock off everywhere you want. An uninterrupted unplugged experience for that is violence. First, it's cloud driven and is dead optimist. So we had to rethink our way to access. It's not just about your laptops and your fool on the wireless network. In the end of the digital management systems, Coyote devices, everything is going to provide us with means reaching the access on that. But >> so, John, this obviously ties into, you know, you hear all the buzz about five g and WiFi. Six. Can you explain the connection? And you know what? We need to know about that. >> Okay, it's so fine. Five. Jean WiFi 62 new wireless technologies coming about now, and they're really awesome. So y fi six is the new version. WiFi. It's available today, and it's going to be available for down predominately indoors as wi WiFi indoors and high density environments where you need a large number. Large data bait for square meter una WiFi. Once again, the new WiFi six fight in the coverage indoors uh, five is going to be used predominately outdoors in the cellular frequency. Replacing conventional for Geo lt will provide you The broad coverage is your roam around outdoors. And what happens, though, is we need both. You need great coverage indoors, which wife Isis can provide, and you need great coverage outdoors. Which five year cried >> for G explosion kind of coincided with mobile yet obviously, and that caused a huge social change. And, of course, social media took off. What should we expect with five G? Is it? You know, I know adoption is gonna take a while. I'll talk about that, but it feels like it's more sort of be to be driven, but but maybe not. Can you >> see why 5 65 gr actually billions Some similar fundamental technology building blocks? You know you will be in the ball game for the Warriors game like a few weeks ago when they were winning on DH. After a bit of time to send that message. Video your kid something on the WiFi slow laden Z with WiFi, 61 have a problem. The WiFi six has four times the late in C 14. The throughput and capacity has existing y find Lowell Agency and also the battery life. You know, people say that that is the most important thing today. Like in the mass Maharaj three times the battery life for WiFi, 16 points. So you're gonna see a lot of use cases where you have inter walking within 556 and five g WiFi six foot indoors and find you for outdoor and some small overlap. But the whole idea is how do you ensure that these two disparate access networks are talking to each other explaining security policy and it is invisibility. >> Okay, so first what? Your warriors fan, right? Yeah. Awesome way. Want to see the Siri's keep going, baby? That was really exciting. Because I'm a Bruins fan, sir, on the plane the other night and in the JetBlue TV. Shut down, you know, So I immediately went to the mobile, But it was terrible experience, and I was going crazy checks in my friends. What's happening? You say that won't happen? Yeah, with five Julia and WiFi sexy. Exactly. Awesome. >> So, John, help connect for us. Enterprise. Not working. We've been talking about the new re architectures. You know, there's a c I there now intent based networking. How does this play into the five G and WiFi six discussion that we're having today? >> So one of the things that really matters to our customers and for everybody, basically, they want these sort of entering capability. They had some device is they want to talk to applications. They want access to data. We want to talk with other people or try ot things. So you need this sort of end twin capability wherever the ends are. So one of the things I've been working on a number of years now it's first all intent Basin that working, which we announced two and 1/2 years ago. And then multi domain, we try to connect across the different domains. Okay, well across campus and when, and data center all the way to the cloud and across the Service Fighter network and trad security has foundational across all of these. This was something that David Buckler and Chuck Robbins talked about at their keynote yesterday, and this is a huge area for us because we're going to make this single orchestrated capability crop customers to connect and to and no matter where the end of ices are >> alright so sewn on I have to believe that it's not the port, you know, administrator saying, Oh my God, I have all these signs of them. Is this where machine learning in A I come in to help me with all these disparate system absolutely are going very simple. Any user on any device had access to any application. Sitting in a data center in a cloud of multiple clouds over any network, you want that securely and seamlessly. You also wanna have nature. Its whole network is orchestrator automated, and you're the right visibility's recipes for idea on with the business insights on the eye. An ML. What's happening is there for the next book is going in complexity and skill. The number of alerts are growing up, so you are not able to figure it out. That's where the power of a I and machine learning comes. Think about it in the industry revolution, the Industrial Revolution made sure that you are. You don't have limitations or what humans can do right, like machines. And now we want to make sure businesses can benefit in the digital revolution, you know, in limited by what I can pass through all the logs and scrolls on ornament. Everything and that's the power of air and machine learning >> are there use cases where you would want some human augmentation. We don't necessarily want the machine taking over for you or Or Do you see this as a fully automated type of scenario? >> Yeah, so what happens is first ball visibility is really, really important. The operator of an effort wants the visibility and they want entwined across all these domains. So the first thing we do is we apply a lot of machine learning to get to take that immense amount of data is an unmentioned and to translate it into piece of information to insights into what's happening so that we could share to the user. And they can have visibility in terms of what's happened, how well it's happening. Are they anomalies? Are is this security threat so forth? And then we can find them additional feedback. Hate. This is anomaly. This could be a problem. This is the root cause of the problem, and we believe these are the solutions for what do you want to do? You wantto Do you want actuate one of these solutions and then they get to choose. >> And if you think of any other way, our goal is really take the bits and bytes of data on a network. Convert that data into information that information into insights that inside that lead to outcomes. Now you want. Also make sure that you can augment the power of a machine. Learning on those insights, you can build on exactly what's happening. For example, you want first baseline, your network, what's normal for your environment and when you have deviations and that anomalies. Then, you know, I don't know exactly what the problem is. Anyone automated the mediation of the problem. That's the power of A and women you >> When you guys as engineers, when you think about, you know, applying machine intelligence, there's a lot of, you know, innovation going on there. Do you home grow that? Do you open source it? Do you borrow? Explain the philosophy there in terms of it. From a development standpoint, >> development point of it is a combination of off all the aspects, like we will not green when they leave it all the exists. But it's always a lot of secrets are that you need to apply because everything flows through the network, right? If everything first netbooks, this quarter of information is not just a data link, their data source as well. So taking this district's also information. Normalizing it, harmonizing it, getting a pretty language. Applying the Alberta and machine learning, for example. We do that model, model learning and training in the clouds. Way to infants in the cloud, and you pushed the rules down. There's a combination, all of all, of that >> right, and you use whatever cloud tooling is available. But it sounds like it's really from an interest from a Cisco engineering standpoint. It's how you apply the machine intelligence for the benefit of your customers and those outcomes versus us. Thinking of Sisko is this new way I company right. That's not the ladder. It's the former. Is that >> fair? One of the things that's really important is that, as you know, Cisco has been making, uh, we've been designing a six for many years with really, really rich telemetry and, as you know, Data's key to doing good machine learning and stuff. So I've been designing the A six to do really time at wire speed telemetry and also to do various sorts of algorithmic work on the A six. Figure out. Hey, what is the real data you want to send up? And then we have optimized the OS Iowa sexy to be able to perform various algorithms there and also post containers where you could do more more machine learning at the switch at the router, even in the future, maybe at the A P and then with DNA Center way, have been able to gather all the data together in a single data life where we could form a machine learning on top. >> That's important, Point John mentioned, because you want Leo want layers and analytics. And that's why the cattle's 91 191 20 access point we launch has Cisco are basic that provides things like cleaning for spectrum were also the analytic from layer one level are literally a seven. I really like the line, actually from Chuck Robbins, yesterday said. The network sees everything, and Cisco wants to give you that visibility. Can you walk us through some of the new pieces? What, what what people, Either things that they might not have been aware of our new announcements this week as part of the Sisko, a network analytics, announced three things. First thing is automated based lining. What it really means. Is that what's normal for your environment, right? Because what's normal for your own environment may not be the same for my environment. Once I understand what that normal baseline is, then, as I have deviations I canto anomaly detection, I can call it an aggregate issues I can really bring down. Apply here and machine learning and narrow down the issues that are most critical for you to look at right now. Once and Aragon exact issue. I wanted the next thing, and that is what we call machine. Reasoning on machine reasoning is all about ordering the workflow off what you need to do to debug and fix the problem. You want the network to become smarter and smarter, the more you use it on. All of this is done through model learning and putting in the clouds infants in the cloud and pushing it down the rules as way have devices on line on time. So, >> do you see the day? If you think about the roadmap for for machine intelligence, do you see the day where the machine will actually do the remediation of that workflow. >> Absolutely. That's what we need to get you >> when you talk about the automated base lining is obviously a security, you know, use case there. Uh, maybe talk about that a little bit. And are there others? It really depends on your objective, right? If my objective is to drive more efficiency, lower costs, I presume. A baseline is where you start, right? So >> when I say baseline what I mean really, like, say, if I tell you that from this laptop to connect on a WiFi network, it took you three seconds and ask, Is that good or bad? You know, I don't know what the baseline for his environment. What's normal next time? If you take eight seconds on your baseline street, something is wrong. But what is wrong isn't a laptop issue isn't a version on the on your device is an application issue on network issue and our issue I don't know. That's why I'm machine learning will do exactly what the problem is. And then you use machine reasoning to fix a problem. >> Sorry. This is probably a stupid question, but how much data do you actually need. And how much time do you need to actually do a good job in that? That type of use case? >> What happens is you need the right data, Okay? And you're not sure where the right data is originally, which we do a lot of our expertise. It's this grass for 20 years is figuring out what the right data is and also with a lot of machine learning. We've done as well as a machine reason where we put together templates and so forth. We've basically gathered the right made for the right cause for the customer. And we refined that over time. So over time, like this venue here, the way this venue network, what it is, how it operates and so forth varies with time. We need to weigh need to refine that over time, keep it up to date and so forth. >> And when we talk about data, we're talking about tons of metadata here, right? I mean, do you see the day where there'll be more metadata than data? Yeah, it's a rhetorical question. All right, so So it's true you were hearing >> the definite zone. Lots of people learning about a building infrastructure is code. Tell us how the developer angle fits into what we've been discussing. >> Here we ask. So what happens is is part of intent based on African key parts of automation, right? And another key parts. The assurance. Well, it's what Devon it's trying to do right now by working with engineering with us and various partners are customers is putting together one of the key use cases that people have and what is code that can help them get that done. And what they're also doing is trying to the looking through the code. They're improving it, trying to instill best practice and stuff. So it's recently good po'd people can use and start building off. So we think this could be very valuable for our customers to help move into this more advanced automation and so forth. >> So architecture matters. We've touched upon it. But I want you to talk more about multi domain architectures wear Chuck Robbins. You know, talk about it. What is it? Why is it such a big deal on DH? How does it give Sisko competitive advantage? >> Think about it. I mean, my dad go being architectures. Nothing but all the components of a modern enterprise that look behind the scenes from giving access to a user or device to access for application and everything in between. Traditionally, each of these domains, like an access domain, the land domain can have 100 thousands off network know that device is. Each of these are configured General Manual to see a live my domain architectures almost teaching these various domains into one cohesive, data driven, automated programmable network. Your campus, your branch, your ran. But he doesn't and cloud with security as an integral part of it if it all. >> So it's really a customer view of an architecture isn't? Yeah, absolutely. Okay, that's good. I like that answer. I thought you're going to come out with a bunch of Cisco No mumbo jumbo in secret sauce. Now it really is you guys thinking about Okay, how would our customers need to architect there? >> But if you think about it, it's all about customer use case, for example, like we talked earlier today, we were walking everywhere on the bull's eye, in the cafe, in office and always on the goal. You're accessing your business school applications, whether it's webex salesforce dot com, 40 65. At the same time you're doing Facebook and what's happened. YouTube and other applications. Cisco has the van Domain will talk to Sisko. The domains action escalates and policies. So now you can cry tears the application that you want, which is business critical and fixing the night watchers but miss experience for you. But you want the best experience for that matter, where you are well >> on the security implications to I mean, you're basically busting down the security silos. Sort of the intent here, right? Right. Last thoughts on the show. San Diego last year. Orlando. We're in Barcelona earlier this year. >> I think it's been great so far. If you think about it in the last two years, we fill out the entire portfolio for the new access network when the cattle is 90. 100. Access points with WiFi six Switches Makes emission Campus core. Waterston, Controller Eyes for Unified Policy Data Center for Automation Analytics. Delia Spaces Business Insights Whole Access Network has been reinvented on It's a great time. >> Nice, strong summary, but John will give you the last word. >> What happens here is also everything about It says that we have 5,000 engineers have been doing this a couple years and we have a lot more in the pipe. So you're going to Seymour in six months from now Morn. Nine months and so forth. It's a very exciting time. >> Excellent. Guys. It is clear you like you say, completing the portfolio positioning for the next wave of of access. So congratulations on all the hard work I know a lot goes into it is Thank you very much for coming. All right, Keep it right there. David. Dante was stupid. And Lisa Martin is also in the house. We'll get back with the Cube. Sisqo live 2019 from San Diego.
SUMMARY :
Live from San Diego, California It's the queue covering Do you know it? in the cafe, The sock off everywhere you want. so, John, this obviously ties into, you know, you hear all the buzz about five g and WiFi. and high density environments where you need a large number. Can you But the whole idea is how do you ensure that these two disparate access networks Shut down, you know, So I immediately went to the mobile, We've been talking about the new re architectures. So one of the things that really matters to our customers and for everybody, basically, they want these sort of entering capability. alright so sewn on I have to believe that it's not the port, you know, are there use cases where you would want some human augmentation. and we believe these are the solutions for what do you want to do? That's the power of A and women you there's a lot of, you know, innovation going on there. But it's always a lot of secrets are that you need to apply because everything flows through the network, It's how you apply the machine intelligence for the benefit of your customers and those outcomes One of the things that's really important is that, as you know, Cisco has been making, the workflow off what you need to do to debug and fix the problem. do you see the day where the machine will actually do the remediation of that workflow. That's what we need to get you A baseline is where you start, right? And then you use machine reasoning to fix a problem. And how much time do you need to actually do a good job in that? What happens is you need the right data, Okay? All right, so So it's true you were the definite zone. So what happens is is part of intent based on African key parts of automation, But I want you to talk more about multi domain architectures wear the scenes from giving access to a user or device to access for application and Now it really is you guys thinking about Okay, how would our customers need to architect there? So now you can cry tears the application that you want, which is business critical and fixing the night on the security implications to I mean, you're basically busting down the security silos. If you think about it in the last two years, What happens here is also everything about It says that we have 5,000 engineers have been doing this a couple years and So congratulations on all the hard work I know a lot goes into it is Thank you very much
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Vinnie Chhabra, Medallia & Krishnan Badrinarayanan, Nutanix | CUBEConversation, October 2018
[Music] hi I'm Stu Mittleman and welcome to a cube conversation really excited to have to the program a first-time guest and a user Vinny Chopra is an IT engineer with Medallia Vinny thank you so much for joining us thank you and - Vinny's left we have Krishnan bad Rena Ryan in who's a director of product marketing with Nutanix Chris thanks so much for you here okay so we always love to be able to dig in with the customers understand the challenges they're facing Chris let's set the table first I'm very familiar with Nutanix we go to all the new tannic shows and the like but for customers what is Nutanix to them why do they turn to Nutanix okay absolutely so I think it's a great time to be in IT you see new businesses that are sprouting at all the last 10 years or so starting with uber Airbnb specifically the ones we've really heard of that have disrupted some really really big industries right so technology is making it happen while IT teams are the ones that help make that happen and helps those CEOs disrupt they're not in the best of positions to utilize infrastructure they have today the way it's set up to be able to get more done be more agile and truly serve the needs of the business and help create those competitive differentiation which is why neutronics is here to help our partners within companies such as yourself to be able to be those people to lean in and help CEOs really achieve what they're trying to get that yeah that's great yeah we definitely see it used to be okay IT was a cost center IT you know business would actually ask for something in IT would often be the no or be really slow and do they work with that so Vinnie before we dig into the IDE piece of it tell us a little bit about Medallia the business what's happening what's Sherma Delia's been around for about 15 years now we're located in it we're headquartered in San Mateo we used to be in Palo Alto moved last year we have a brand new building right off 101 a 92 we our analytics company and we and there's a lot of lots of fields in analytics we specialize in an area called CX which stands for customer experience and our goal is to make our customers customers happy which therefore makes our customers happy and we specialize in doing surveys and then especially in designing surveys for different types of companies and then and then we analyze that data you know surveys well Vinny I I find there's very few companies that I talked to whose industries are stagnant or not changing much the analytic space space that we cover heavily you know here here on the cube and with our research it's boy has that changed a lot I mean five years ago we were talking very much about Big Data today you know all the AI ml and and things like that what what give us a little bit about what's it like being in that business you know fast driving your silicon valley-based I have to imagine that the business is going through a lot of changes that put stresses and strains on IT oh definitely so I better the IT industry for many years and IT area different big companies Sun Microsystems Juniper Networks NetApp in the past excite calm which was a search engine way back when before Google days I remember excite you know because Microsoft didn't they buy that or things well there was an early cerulean at home there's a partnership with that on but yeah excited people would confuse as to wait excite calm what kind of site was that it's like no no it's a search engine back before by the way audience for those of you that haven't been around a while it wasn't all just being in Google there were a lot of predecessors that there was four or five big search engines at that time so most of my company had been out we've always been packaging stuff in a box and selling it in this is my first time at an analytics company and it's it's like you said it's a fast-moving field things are being the things there's no development staging production type of stuff things are just continuously being put into production changes are made you know customized you know customer's applications and their interface so it's it's a very fast-moving alright and Vinny you say IT engineers your job what does that encompass what your role how many people in the group what is your sure so we have basically two IT groups we have one that manages our production data centers which are which our customers interface with and we have one that supports our engineers so I'm part of that group and it's kind of a week up art of the IT system and engineering team and that involves traditional IT tasks like backups monitoring application install new server installs managing storage networking basically keeping infrastructure and applications running as efficiently as possible and therefore keeping our engineers happy because they can get their work done and their development done okay sounds like a you know pretty typical from from what I hear from companies is it what do you hear from customers structure-wise challenges they're facing absolutely so it's very much in line with what you were just talking about where there's these multiple needs from the business and customer expectations so how do you really help IT organizations be able to keep up with those needs infrastructure needs to be the big quittez data needs to be Vic witness application services need to be Vic Willis and you need to be able to scale out as your business needs needs to do so to be able to serve all those multiple requirements so whether it's standardizing internal applications that are delivered through virtual desktops or deploying databases are starting up customer websites you need to be able to do that and respond as quickly as possible and if you're spending cycles on acquiring infrastructure deploying it making sure it's well integrated and then once it's up and running figuring out what went wrong and enjoying those multiple nights of pizza right to figure out how to get this thing going back to the way it was it's it just distracts you from what's important so it's only when you make infrastructure invisible and truly scalable very much cloud-like and and make it your own as a process of doing so can you truly be that business partner and you and I hope we've done that with you definitely all right so Bennie let's go inside was there a specific project rollout that you would that led towards Nutanix was there a pain point you were having would give us kind of the before and what was the mature so traditionally an IT you would you want to set up a new application at you in your infrastructure environment you would buy servers and you would buy storage you would buy HBA cards which helps you connect the servers to the storage you've got things like worldwide numbers to worry about getting the right cables getting the right cards and then you put it all together you get all the stuff delivered and then two weeks later you might have things working and but you having some permission issues security issues so it was always a big challenge to get things up and running so it was the fun of ideas let's roll up our sleeves let's turn those geek knobs and you know optimize everything and yeah within six months I'm sure everything's rocking in right everything's rocking rolling but you're still not quite confident that things are running you're worried that a card might go bad you're worried that a world-wide number might change somewhere or somebody might you know mess up your security so you would spend a lot of time just getting things up and running versus spending time on development and you know working with your people you're supporting and trying to try to enhance things versus just keeping things getting things up and running so Nutanix you know with the hyper-converged infrastructure you know what kind of we're not worried about those things anymore it has our storage needs it has our compute needs it has our memory needs so what was it a refresh cycle what was the impetus that led to looking at a new arc sugar as we were growing and entering base was growing an IT was growing and our requests and you know what we need to satisfy was increasing tremendously we before we were working with just individual desks like desktops or blade servers but each one was kind of working individually with its own storage its own applications not the notion things weren't being shared or anything and we were just growing fast so we needed some we need a new infrastructure where we could actually have everything working of most efficiently and be secure and fast and and easy to manage and so we did look at we did some analysis on a few products and Nutanix you know after some a few pocs Nutanix was our product of choice yeah I mean you described something we heard a lot is it used to be every application you would kind of build your own temple for it yeah let me build it let me get the performance I need let me optimize certain things let me forecast how it's gonna grow but I get islands out there as opposed to I want to be able to scale I don't want to worry about you know here's one of the challenges out there most people and across the board forecasting is really hard or impossible I either overestimated a bunch and then I bought stuff I didn't eat her right under missed it estimate it and then oh my gosh I need to look to a new architecture yeah and then things ended up burning like at 10% of you know you utilizing temperature of the resources that you're purchasing yeah I remain poor virtualization it was like you know six seven percent is usually what we were running awesome so challenges before and we had you know silos out there I couldn't share I couldn't do talk about that that role how did you get from that old environment to the new one there's something I said when you you look at this wave of really a distributed architecture in the old world migrations were really really tough yeah and you had to do it with every cycle hopefully moving to an architecture like this this is your last migration it was like you know my wife always said the last time that's the last time I never want to have to move well I T I'm sure those migrations were always painful what was the experience my heading to migrations was is one thing that we went through but also just now it's just setting up new VMs or new applications new servers it's you know within a few minutes versus hours as far as migration we were we were running a hypervisor before but like I said it was on individual servers so the migration was basically picking your VMs or your servers one at a time and just migrating over to Tenex once it was there and you know with the hypervisor tools that are available it's very easy to use it's like things like vmotion or different types of migration tools that Nutanix offers with their hv hypervisor so it was just it was pretty seamless it was just you just pick and choose and identify your destination host ons Nutanix node or Nutanix cluster and all your stories that you want to move it to and just go okay so so Vinnie you went through a bit of a bake-off to figure out the solution tell us when you finish the deployment how are you measuring what does success mean to in deployment of your stand point and give us the after what show does this change for your process your organization sure qualitatively success is when our engineers are smiling and not calling us too much and asking us go to lunch versus telling us about issues they're having so that's qualitatively quantitatively looking at performance CPU memory I ops performance on a storage how our applications responding that that's what we measured it quantitatively yeah did you know like what kind of utilization you're getting on your current infrastructure then with the Nutanix um also currently you meet as far as uh what you said you were lucky to get 10% in the old world do you measure that yeah we met her that week we kind of um you know we have our kind of have our choices of how much storage you want to use how much CPU remember you want to allocate to each VM and we we just monitor it and through the prism interface that Nutanix offers the image you can actually see performance of each VM and you can decide when to throttle things so but as far as you know how much we're utilizing we're you know we have it we have a structured where we have room to grow so yeah absolutely and if we do need to grow later we can easily add nodes or you know chassis wood notes yeah I think back to the early years of you know what we call hyper converge environments and it was like oh well they are monolithic blocks even if they're small and but you don't have flexibility there when I look at you know many of the solutions especially what Nutanix ups there's a lot of flexibility into how I can grow in scale and get the the utilization that I need but get the performance the ops and everything what I think from your customers how is that story play out today yeah I mean ultimately it's all about empowering people right it's about making IT people truly successful broadening their skillset giving them greater control over the full stack if you will right so it's no longer siloed across functions you're no longer found helpless relying on a different team to deliver upon something that was promised based on a certain SLA so how do we do that how do we make evolved functional specialists into IT journalists would then become cloud engineers true cloud engineers right the world is changing technology is adapting businesses are a craving for more and the only way we can keep up is to adapt ourselves and utilize the best of breed technologies that gives us that power so as a result we hear that a lot where we find a lot of a customer's progressing from being either storage admins network specialists but most likely virtualization admins who then become these cloud engineers if you will they reorganize that way they tend to be in a position where they are a lot more infrastructure we're talking about 100x of what they used to do prior in the in the earlier days so the the number of the ratios just grow immensely as well as the quality of service provided the SAS are far reduced as they used to be so all of that goodness that our customers are able to deliver to their state goes in the organization makes us feel good about what we do if any would love we talked about you know this the engineers now they're smiling and going out to further then you know fighting bugs anything complaining about is yeah anything kind of when you look at skill set if they're you know I've talked to some entertainment customer he's like oh you know I had that security project that was sitting on my desk for years I can finally tackle that or there's I can be more responsive to the business so that they don't you know I can engage with them rather than just going off running it and do in stealth IT any anything along those lines that you can share I mean one thing like IT admins we typically want to know everything right so we all know what's happening behind the scenes with Nutanix we don't have to as much but we still like to and so we we take the opportunity to you know do trainings learn what's happening in an interface you support when needed so as far as yeah as far as skills go I think it's you know the skills you keep up with it's just different like Chris mentioned it's different different type of administration like we're managing virtualization or managing cloud you know you're not just managing loans and cables you know I love you sounds like you've got a team that's got that intellectual curiosity wants to understand what's going on how was the how was the on-ramp how was the kind of the cycle to understand the Nutanix piece how did you yeah so we learned a lot of the POC of course that's when you kind of you know you can play around with stuff and break stuff and try to break stuff if you want we use professional we used some freshly served since to help us get set up originally and after that it was just kind of learning day to day and just improving improving our knowledge in different areas like not if we're not used to having everything in one like in you know in one kind of a couple jassi's storage and you know compute so that was a networking as well so that was a little bit not challenged technically but just just you just need to reset the mindset these are the way I used to do things versus the the way now I can't do three and in troubleshooting um you know the great thing is when we have troubleshooting we're not calling three different vendors like a networking company a storage company in a compute company and having them point fingers oh it's networking now we if I ever have an issue or a question I call Nutanix supporting it so if any how long has it been since you the solution was deployed about two and a half years now awesome so it but you first of all I love your viewpoint as to how Nutanix has changed in those two those two years and along those lines too now that you look at things through the lens of 2018 if you could go back to peers of yours what would you tell them now that you wish you had known back when you rolled this out a couple of years ago I would you know how to tell them there's a much easier way to minute you know the deploy and manager infrastructure and you know this is this is one of the new techniques is definitely something you should look at alright Chris what what advice do you give to the IP people of the world that you know I'm sure most of them heard about this but you know what misconceptions might they have what what things do we want to make sure we open the door for sure so as a former developer myself you know several years ago I think it's very easy for us to forget the role we play in our organizations we're not all about the applications we're not all over the speeds and feeds we had a critical core part of how businesses go to market and achieve success right so let us recognize that and use the best approaches that are available out there to be able to deliver that value right if it means going where the good hyper-converged infrastructure solution if it means leaning in and building new disruptive technologies and such that can help your businesses do better the other thing that I want to highlight is just as you are in the the customer service business I believe we are as well we pride ourselves on our support so if you have if ask questions about how hyper-converged infrastructure can add value call us give support a call you would be put in touch with anyone who can speak about all the values we deliver to our customers and begin to get some of those ideas all right Vinnie uh want to ask you you you've got some experience works for some of the you know really well-known companies you not only here in the valley but in tech in general what's exciting you these days what do you look at either in the analytic space or an IT that that's getting you excited for me it's I like to get up without stress and so ease of management ease of deployment in the IT area is very that that's one of things I look forward to like you know being able to do other stuff than just focusing on data you know routine stuff yeah and one of those lines if I could give you you know the one wish to help make that goal even more either from Nutanix or you know the broad ecosystem out there what would what would make your job even easier you know it's it's I don't know I'm trying to think of a good answer but it's typically you know when issues once them all we have application issues it would just be some kind of self-healing type things you know maybe or maybe some automatic adjustments that could be done that maybe something in the future yeah like I just means as far as resources allocated to different types of yeah all right Chris sure I'll let you have the final word there cuz absolutely once we simplify modernize the platform modernizing the application some it's definitely something I've heard from many of your customers as to you know that role of infrastructure really is to serve up and support those applications and that seems to be where it's going that's right that's right the the business partners right partners the business CFO whoever on the other side of the fence they care about applications and services not so much about all the blood sweat and tears we put into the infrastructure so I think it's an opportunity for us to help us elevate beyond the infrastructure and focus on apps and services along with making sure we have some of those self-healing capabilities such that take care of us and not require us to pay heat to all those infrastructure speeds and feeds so it's a great opportunity to do and you know be truly strategic in the company right alright well Chris really appreciate you sharing the updates Vinny really appreciate you sharing your customer story it's our purpose here at the cube to always help bring out the information so make sure to check out the cube net if you actually go to the top there's a search we've got over five or six thousand interviews we've done including many customers including many of Nutanix go in search Nutanix you'll find a plethora of content out there if you ever have any question for us please reach out to us see us at any of the shows or in between so I'm Stu minimun and thanks again for watching the cube thank you
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Lowell Anderson, Amazon Web Services Inc - #AWS - #theCUBE
live from san jose in the heart of Silicon Valley it's the cube covering AWS summit 2016 hey welcome back everyone we are live in Silicon Valley for AWS Amazon Web Services summit in Silicon Valley this is the cube silicon angles flagship program we go out to the events and extract the signal from the noise i'm john for with my co-host Lisa Martin our next guest is Lowell anderson senior manager product marketing of AWS Amazon Web Services welcome to the cube thanks for having me it's great to be here first time cube alumni welcome to the cube alumni list love to get you on because you know you're in the product team and you're in go to market as well as you gotta look into the product suites and one of the things that's been super impressive of AWS over the years since I've been following you guys for a decade since you started in the cube of the past four years is the tsunami of product releases the cadence of jesse's law I call it yeah and Amazon's law which is just constant slew of releases more and more every time not just reinvented yeah you get the summit's which are exploding right there were tiny right years ago right got new york and here what's what's coming out now what's the secret sauce how do you guys do it and give us some insight into what's what's happening here well you know for us innovations in our blood it's a part of our DNA it's what we do we're really except to over 460 new services and features and we'll hit over a thousand this year of new services and features launched compared to last year when we hit like 720 I think something about in that range so the innovation train train keeps going and you know the way we do it is we number one we really focus on our customers one of the benefits of the cloud is that we can innovate and roll out changes really rapidly for them so just that the whole cloud environment allows us to innovate very quickly and very rapidly so that that's exciting and you see that in just a number of releases that we think that I just asked the previous guest on how do you explain the Phenom that is AWS and you know Andy Jassy went to business school the same year us I did and back then the competitive strategy ethos was built some proprietary technology build a fence protected with guards and guys with guns and old you fold the line yeah with open source though the new model is you can't do that anymore so there's one the open source is now a Tier one citizen right and two there's no real walls to build around proprietary technology so the name of the game is speed yeah it's all about speed and the cloud really enables that agility that's one of the biggest benefits that our customers talk about is how freeing up breaking down the walls of your data center effectively so that now your compute and your analytics and your storage expand beyond the walls of that building as rapidly as possible and and the use of open source as you measured I mean we're we're big proponents of open source we have a lot of open source services that that we support as well and and trying to help the developer community really bring those types of technologies to the cloud and enable that's a big part of our success as well it's clear that the competitive strategy game in this new world that Andy and the team are executing is really just more features faster than the competition there is kind of an arms race going on but that is the open source game so with that what is the are the big announcements here obviously this show is much more developer focused yeah yes more getting get getting the weeds breakout sessions one of the key goods that are being talked about here down here in Silicon Valley we really wanted to bring some more technical topics to the table and talk in that vein talk about a couple really key areas around focused around big data and what we're doing to help enable both small and large enterprises use data across their companies in in a more and to develop more competitive applications and make it cheaper make it easier to use and make it more performant than they could possibly imagine without the cloud so using big data is one of the key themes of the conference that we had today and then the other thing that we wanted to talk about was this movement from how we've been architecting services our applications in the past from being based on server to using server list which is really a whole new architectural concept that's allowing our customers to build applications in ways that they could never do before and do it at a cost that they could never make feasible in the past there's some great examples of customer successes that dr. Matt would talked about in the keynote one redfin I think we've all in orcutt have experiences with buying and selling homes but i loved how we talked about friends don't let friends build data centers that in the future it's most organizations are going to run their own data centers are not going to run their own Dana centers and move to AWS benefits like becoming data-driven big data the more users more data more insight you also talked about some of the things coming up you mentioned it to about building with services versus building with servers talk to us about some of the if you could spend a little bit on some of those examples one that particularly spoke to me was what alumina is doing and germs of genome sequencing I got my masters in biological sciences a long time ago and that wasn't even a thought back then or certainly was a massively expensive Todd was a little bit more about how alumina is doing that with AWS and scaling at cost to really facilitate breakthroughs they're saving lives right right well you know that's an exciting example because people that weren't able to see the keynote alumina is the largest genomic secant sequencing company in the world and they've really been able to implement a new architecture that's brought genomic sequencing from an industry that was done you know just for very specific scientific purposes to now something that can be done all over the world to support disease research yeah and and its really the power of big data that's made that happen and the reason they selected AWS for that is really just the breadth and depth of the big data services that we provide along with the global deployments that we support with genomic data they mentioned that for many many many many countries in the world they don't want that genomic data to move outside the boundaries of their specific geographic region and so sensitivity eight AWS is one of the few very few cloud providers that has that level of geographic specificity so you can keep the data within that specific compliance issues as well with that too lots of compliance issues of course genomic sequencing lots of federal and health care and HIPAA type requirements surrounding all of that type of information that AWS with our focus on security you know is able to achieve so so number one you know it's this Geographic capability which is a lot of luminarias lee deploy this in a global way but second it's really just a depth of services that we offer whether it's the data warehousing using redshift whether it's the ability to process that data at scale on Hadoop using EMR whether it's the ability to then deliver that data across the world and visualize it and upload it from all those different genomic machines that they've that they put into their individual customers research facilities all of that is capability that AWS is able to deliver to them at a cost I think one of the things he talked about they were looking for I think a hundred percent reduction or a hundred times reduction in cost over trying to do this themselves and and we've achieved that help working together with them you know they've been able to achieve that well I got to get your thoughts on the hybrid cloud because you know I'll see Amazon gets was traditionally pigeon-holed as just public cloud the lines are blurring clearly the success you guys are having it's been moving into the enterprise obviously the CIA delia beat IBM on that was a again different instance in the gov cloud but again in the enterprise deals you're seeing yeah it's up against the Oracles and the IBM's yeah what and they're all talking hybrid yeah yeah how are you guys are dressing it from a product standpoint how do you talk to a customer says hey amazon slow down i love you guys but yeah we need a hybrid on-premise solution yeah that's great great great question i think you know first of all I would say that what we've always said at AWS is really in the fullness of time we expect that you know no Enterprise is really going to want to run their own data center and so we still see that as the end vision that that's that we're gonna achieve in the long run and that most of our customers want to achieve in the long run as well but a critical conversations that they have what are their requirements and you got here is it migration of data yeah that's it so that said you know there's there's a lot of work to do between now and this in this long-term vision and so you know a few of those things that need to be addressed like data migration and we're working really hard to help enterprises move data up into the cloud it seems like it'd be a simple thing right you you take a picture you upload it to dropbox what why is that so hard but when you're talking about terabytes of data that have been in the corporate data centers with applications for years and years and years moving that volume of data up to the cloud is a significant about moving back to the enterprise and then vice versa again making it available for them to use and to and to move back and forth is a critical component so we've done a lot of work on a specific set of features and capabilities to make that happen amazon direct connect or AWS direct connect is one of those services that allows our enterprise customers to establish a high bandwidth connection to AWS regions so that they can move data back and forth the interconnect or to direct connect not going through the internet yes direct connect allows them to leverage private backhaul to establish a really high bandwidth connection and so we'd curity wise alone that's a big deal absolutely it is and then earlier or last year we announced amazon s3 transfer acceleration which is a service that allows them to utilize our backhaul to actually accelerate the upload of data into s3 before you has to use the internet to upload data to s3 and now what we've done is really extended that down to customers where if we can accelerate the transfer of their data to s3 will do that using our backhaul network for them so the next question on top that compounds the problem with data which you guys are solving and because this is I agree is a big challenge for enterprise customers IOT just complicates the hell out of it so yeah that's all about moving data around putting computer where the edges yeah this whole edge of the network definition really plays into some of the train around serverless concepts that you were mentioning earlier how does that relate to the data equation yeah so a couple of things let's touch on IOT for so I OT brings a whole new level of complexity in terms of the number of devices and the distribution of data that you need to bring up into the cloud and so we released this service we call AWS IOT last year at reinvent and what that does is it makes it really easy for customers to acquire data from billions of devices that might be generating trillions of messages at a time and when you think about IOT devices it becomes almost more complex because these devices may or may not be online all the time they may not have a high bandwidth connection they may not have the processing capability on the device itself to be able to update and optimize and do a lot of complex computing so you need a specialized service that can work with those devices when there's intermittent connections pull very small messages from those devices and ingest them on a huge huge scale and so aw SI io t is a service that does that allows our customers to ingest those billions of messages and then connect them to AWS endpoints big data services like red shift and s3 and Kinesis and lambda to process that data and generate applications that could never really be conceived before and today i thought i thought that the the whole discussion from iRobot was super interesting about how they're using AWS IOT to connect their what they call their home robots it's as you know their Roomba vacuum devices to the cloud and and really enable a whole new set of applications and vision for the connected home really interesting stuff enabled by the clouds well before at least answer question I just want to quote been Keogh who was with iRobot his analyst over there Sarah scientist transition I won't get your reaction to maybe Lisa you can chime in he just tweeted transition to the cloud colon treat servers like cattle not pets transition to server less cloud architecture yeah Crete servers like roaches wow that's a pretty bold statement yeah yeah it is but note note not a pet yeah I don't cuddle like a roach Amy's not not cattle it's roaches put the roaches out so taught some mean serverless sure caring servers to roaches let's talk about that that's that yeah let's talk about the evolution a little bit i mean if you went back you know a few years back to when i was writing software as a graduate from from college when you wanted to start off a project first thing you had to do was go buy a server have it delivered find a place to put it plug it in cola network guys get aboard cole router your security what you had it all plugged in you had to put the operating system on it and then you could put your development system on it and then you could finally get started to be months later before you could actually get the project started and it seems strange to even talk about it now but back then this was a a key thing that that limited our ability to start projects forget the cost yeah it's the time and then when you when you finally got it done and you release the application and you wanted to scale it you had to buy more servers and put them in the racks and figure out where to put them and so this just slowed everything down and so when we move to the cloud and we got the ability to lease or really rent servers in the cloud it took away a lot of the hardware aspects of that but still when you had to scale you still needed to provision more servers and you still needed to maintain and patch those operating systems in that software stack and so now what's happening with serverless and with services like lambda is all that goes away now it doesn't mean there aren't servers under the hood of course lambda has lots of servers under the hood that are cranking away and implementing your code at lightning speed but the difference is is you don't have to manage them anymore you don't have to think about them you don't have to worry about them and so with lambda all you do is is load your code up into the cloud it's executed instantaneously when you need it to be executed it scales on demand so as your application scale we can scale the number of lamb functions in parallel to execute your code depending on the load that you're putting on it and you only pay when that code is actually running so you're no longer paying every month for those servers that are sitting in that room whether you're using them or not so we've talked a lot about the services a tremendous amount of services that that AWS is offering compared with the three that you started with ten years ago we've talked about hybrid cloud the opportunities there enterprise in fact you're CTO just last week in London was talking about the challenges with enterprise are really kind of the shift that they want to help customers grow through a lot of capabilities a lot of speeds and feeds what's the the message brother who's the target audience as we wrap up here who are you selling these services to within organizations as we see the empowerment moving from IT to the c-suite two lines of business who are you going after to share with them and get them to come on board as customers whether it's Enterprise yeah yeah I think that's a really good question and it speaks a little bit to our evolution of as a company as well wear when AWS started over 10 years ago really focused on our developer messaging but what we've seen is the just the impact of the cloud is so significant that across the entire suite of different whether that's executives whether that's IT managers whether that's developers there's a significant value proposition that that really at every level across the organization high level of interest and so we're starting to see I think you saw today just across all sizes of companies across all industries and in even within government and an education and public sector a strong interest in motion there's really no industry or government type of agency that's not you know right now looking at not just are they going to move to the cloud but how quickly can we get to the cloud and so that's that's really expanded the scope gray synopsis that actually what dr. Matt would talked about with how infiltrated amazon is into of all the industries big in public sector big and startups born in the cloud now getting to be big and enterprise yeah so low we got one minute left I want to get your thoughts on as an insider at Amazon I'll see you out in the field here you talk to customers in the product marketing you have to look at that 20 mile stare in the marketplace but also talk to the folks internally engineering product management or talk about the coolest things that are going on right now in AWS that people should know about is the machine learning is it lamb does it rip yeah Reds what's the fastest growing what's the coolest tech yeah what is what are the jewels on the table right now that we should look at it and then explore and discover more about you touch on so many cool things I mean the fastest growing service now today is Aurora Aurora is our own my sequel database engine that runs on RDS and it's responsive that's been tremendous it it really offers enterprise-class database capability at a tenth the cost of on-premises solution so that's been that's really our fastest-growing service now it's really exciting in terms of this other stuff that we're just seeing tremendous excitement about you mentioned machine learning predictive analytics a lot of the work that we've been doing at amazon it's been part of our history at amazon for a long time mike says that was thing all everyone wants that right right right so machine learning of course is is something that you know we're gonna continue to see significant cars coming soon I don't know about flying cars it's certainly not on our roadmap that I'm aware of but you know who knows what Steve or what Jeff is working on right now so but we don't have flying cars on our super exciting I'm yeah I'm sure this is but it's again it's a software driven world mark injury since new thesis is not software eating the world but software powering the world and I think that's a whole nother concept its patents you know it's a global economy so a lot of great stuff always a great surprise to see the coolness yeah they did to us the new stuff thanks so much for sharing thank you in the cube this is the cube bringing you all the goodness of AWS here at if your summit in Silicon Valley I'm John Ford Lisa Martin you're watching the q
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