>> Narrator: TheCUBE's live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. (upbeat music intro) (logo background tingles) >> Hi everybody, welcome back to day three of MWC23, my name is Dave Vellante and we're here live at the Theater of Barcelona, Lisa Martin, David Nicholson, John Furrier's in our studio in Palo Alto. Lot of buzz at the show, the Mobile World Daily Today, front page, Netflix chief hits back in fair share row, Greg Peters, the co-CEO of Netflix, talking about how, "Hey, you guys want to tax us, the telcos want to tax us, well, maybe you should help us pay for some of the content. Your margins are higher, you have a monopoly, you know, we're delivering all this value, you're bundling Netflix in, from a lot of ISPs so hold on, you know, pump the brakes on that tax," so that's the big news. Lockheed Martin, FOSS issues, AI guidelines, says, "AI's not going to take over your job anytime soon." Although I would say, your job's going to be AI-powered for the next five years. We're going to talk about data, we've been talking about the disaggregation of the telco stack, part of that stack is a data layer. John Kreisa is here, the CMO of Couchbase, John, you know, we've talked about all week, the disaggregation of the telco stacks, they got, you know, Silicon and operating systems that are, you know, real time OS, highly reliable, you know, compute infrastructure all the way up through a telemetry stack, et cetera. And that's a proprietary block that's really exploding, it's like the big bang, like we saw in the enterprise 20 years ago and we haven't had much discussion about that data layer, sort of that horizontal data layer, that's the market you play in. You know, Couchbase obviously has a lot of telco customers- >> John: That's right. >> We've seen, you know, Snowflake and others launch telco businesses. What are you seeing when you talk to customers at the show? What are they doing with that data layer? >> Yeah, so they're building applications to drive and power unique experiences for their users, but of course, it all starts with where the data is. So they're building mobile applications where they're stretching it out to the edge and you have to move the data to the edge, you have to have that capability to deliver that highly interactive experience to their customers or for their own internal use cases out to that edge, so seeing a lot of that with Couchbase and with our customers in telco. >> So what do the telcos want to do with data? I mean, they've got the telemetry data- >> John: Yeah. >> Now they frequently complain about the over-the-top providers that have used that data, again like Netflix, to identify customer demand for content and they're mopping that up in a big way, you know, certainly Amazon and shopping Google and ads, you know, they're all using that network. But what do the telcos do today and what do they want to do in the future? They're all talking about monetization, how do they monetize that data? >> Yeah, well, by taking that data, there's insight to be had, right? So by usage patterns and what's happening, just as you said, so they can deliver a better experience. It's all about getting that edge, if you will, on their competition and so taking that data, using it in a smart way, gives them that edge to deliver a better service and then grow their business. >> We're seeing a lot of action at the edge and, you know, the edge can be a Home Depot or a Lowe's store, but it also could be the far edge, could be a, you know, an oil drilling, an oil rig, it could be a racetrack, you know, certainly hospitals and certain, you know, situations. So let's think about that edge, where there's maybe not a lot of connectivity, there might be private networks going in, in the future- >> John: That's right. >> Private 5G networks. What's the data flow look like there? Do you guys have any customers doing those types of use cases? >> Yeah, absolutely. >> And what are they doing with the data? >> Yeah, absolutely, we've got customers all across, so telco and transportation, all kinds of service delivery and healthcare, for example, we've got customers who are delivering healthcare out at the edge where they have a remote location, they're able to deliver healthcare, but as you said, there's not always connectivity, so they need to have the applications, need to continue to run and then sync back once they have that connectivity. So it's really having the ability to deliver a service, reliably and then know that that will be synced back to some central server when they have connectivity- >> So the processing might occur where the data- >> Compute at the edge. >> How do you sync back? What is that technology? >> Yeah, so there's, so within, so Couchbase and Couchbase's case, we have an autonomous sync capability that brings it back to the cloud once they get back to whether it's a private network that they want to run over, or if they're doing it over a public, you know, wifi network, once it determines that there's connectivity and, it can be peer-to-peer sync, so different edge apps communicating with each other and then ultimately communicating back to a central server. >> I mean, the other theme here, of course, I call it the software-defined telco, right? But you got to have, you got to run on something, got to have hardware. So you see companies like AWS putting Outposts, out to the edge, Outposts, you know, doesn't really run a lot of database to mind, I mean, it runs RDS, you know, maybe they're going to eventually work with companies like... I mean, you're a partner of AWS- >> John: We are. >> Right? So do you see that kind of cloud infrastructure that's moving to the edge? Do you see that as an opportunity for companies like Couchbase? >> Yeah, we do. We see customers wanting to push more and more of that compute out to the edge and so partnering with AWS gives us that opportunity and we are certified on Outpost and- >> Oh, you are? >> We are, yeah. >> Okay. >> Absolutely. >> When did that, go down? >> That was last year, but probably early last year- >> So I can run Couchbase at the edge, on Outpost? >> Yeah, that's right. >> I mean, you know, Outpost adoption has been slow, we've reported on that, but are you seeing any traction there? Are you seeing any nibbles? >> Starting to see some interest, yeah, absolutely. And again, it has to be for the right use case, but again, for service delivery, things like healthcare and in transportation, you know, they're starting to see where they want to have that compute, be very close to where the actions happen. >> And you can run on, in the data center, right? >> That's right. >> You can run in the cloud, you know, you see HPE with GreenLake, you see Dell with Apex, that's essentially their Outposts. >> Yeah. >> They're saying, "Hey, we're going to take our whole infrastructure and make it as a service." >> Yeah, yeah. >> Right? And so you can participate in those environments- >> We do. >> And then so you've got now, you know, we call it supercloud, you've got the on-prem, you've got the, you can run in the public cloud, you can run at the edge and you want that consistent experience- >> That's right. >> You know, from a data layer- >> That's right. >> So is that really the strategy for a data company is taking or should be taking, that horizontal layer across all those use cases? >> You do need to think holistically about it, because you need to be able to deliver as a, you know, as a provider, wherever the customer wants to be able to consume that application. So you do have to think about any of the public clouds or private networks and all the way to the edge. >> What's different John, about the telco business versus the traditional enterprise? >> Well, I mean, there's scale, I mean, one thing they're dealing with, particularly for end user-facing apps, you're dealing at a very very high scale and the expectation that you're going to deliver a very interactive experience. So I'd say one thing in particular that we are focusing on, is making sure we deliver that highly interactive experience but it's the scale of the number of users and customers that they have, and the expectation that your application's always going to work. >> Speaking of applications, I mean, it seems like that's where the innovation is going to come from. We saw yesterday, GSMA announced, I think eight APIs telco APIs, you know, we were talking on theCUBE, one of the analysts was like, "Eight, that's nothing," you know, "What do these guys know about developers?" But you know, as Daniel Royston said, "Eight's better than zero." >> Right? >> So okay, so we're starting there, but the point being, it's all about the apps, that's where the innovation's going to come from- >> That's right. >> So what are you seeing there, in terms of building on top of the data app? >> Right, well you have to provide, I mean, have to provide the APIs and the access because it is really, the rubber meets the road, with the developers and giving them the ability to create those really rich applications where they want and create the experiences and innovate and change the way that they're giving those experiences. >> Yeah, so what's your relationship with developers at Couchbase? >> John: Yeah. >> I mean, talk about that a little bit- >> Yeah, yeah, so we have a great relationship with developers, something we've been investing more and more in, in terms of things like developer relations teams and community, Couchbase started in open source, continue to be based on open source projects and of course, those are very developer centric. So we provide all the consistent APIs for developers to create those applications, whether it's something on Couchbase Lite, which is our kind of edge-based database, or how they can sync that data back and we actually automate a lot of that syncing which is a very difficult developer task which lends them to one of the developer- >> What I'm trying to figure out is, what's the telco developer look like? Is that a developer that comes from the enterprise and somebody comes from the blockchain world, or AI or, you know, there really doesn't seem to be a lot of developer talk here, but there's a huge opportunity. >> Yeah, yeah. >> And, you know, I feel like, the telcos kind of remind me of, you know, a traditional legacy company trying to get into the developer world, you know, even Oracle, okay, they bought Sun, they got Java, so I guess they have developers, but you know, IBM for years tried with Bluemix, they had to end up buying Red Hat, really, and that gave them the developer community. >> Yep. >> EMC used to have a thing called EMC Code, which was a, you know, good effort, but eh. And then, you know, VMware always trying to do that, but, so as you move up the stack obviously, you have greater developer affinity. Where do you think the telco developer's going to come from? How's that going to evolve? >> Yeah, it's interesting, and I think they're... To kind of get to your first question, I think they're fairly traditional enterprise developers and when we break that down, we look at it in terms of what the developer persona is, are they a front-end developer? Like they're writing that front-end app, they don't care so much about the infrastructure behind or are they a full stack developer and they're really involved in the entire application development lifecycle? Or are they living at the backend and they're really wanting to just focus in on that data layer? So we lend towards all of those different personas and we think about them in terms of the APIs that we create, so that's really what the developers are for telcos is, there's a combination of those front-end and full stack developers and so for them to continue to innovate they need to appeal to those developers and that's technology, like Couchbase, is what helps them do that. >> Yeah and you think about the Apples, you know, the app store model or Apple sort of says, "Okay, here's a developer kit, go create." >> John: Yeah. >> "And then if it's successful, you're going to be successful and we're going to take a vig," okay, good model. >> John: Yeah. >> I think I'm hearing, and maybe I misunderstood this, but I think it was the CEO or chairman of Ericsson on the day one keynotes, was saying, "We are going to monetize the, essentially the telemetry data, you know, through APIs, we're going to charge for that," you know, maybe that's not the best approach, I don't know, I think there's got to be some innovation on top. >> John: Yeah. >> Now maybe some of these greenfield telcos are going to do like, you take like a dish networks, what they're doing, they're really trying to drive development layers. So I think it's like this wild west open, you know, community that's got to be formed and right now it's very unclear to me, do you have any insights there? >> I think it is more, like you said, Wild West, I think there's no emerging standard per se for across those different company types and sort of different pieces of the industry. So consequently, it does need to form some more standards in order to really help it grow and I think you're right, you have to have the right APIs and the right access in order to properly monetize, you have to attract those developers or you're not going to be able to monetize properly. >> Do you think that if, in thinking about your business and you know, you've always sold to telcos, but now it's like there's this transformation going on in telcos, will that become an increasingly larger piece of your business or maybe even a more important piece of your business? Or it's kind of be steady state because it's such a slow moving industry? >> No, it is a big and increasing piece of our business, I think telcos like other enterprises, want to continue to innovate and so they look to, you know, technologies like, Couchbase document database that allows them to have more flexibility and deliver the speed that they need to deliver those kinds of applications. So we see a lot of migration off of traditional legacy infrastructure in order to build that new age interface and new age experience that they want to deliver. >> A lot of buzz in Silicon Valley about open AI and Chat GPT- >> Yeah. >> You know, what's your take on all that? >> Yeah, we're looking at it, I think it's exciting technology, I think there's a lot of applications that are kind of, a little, sort of innovate traditional interfaces, so for example, you can train Chat GPT to create code, sample code for Couchbase, right? You can go and get it to give you that sample app which gets you a headstart or you can actually get it to do a better job of, you know, sorting through your documentation, like Chat GPT can do a better job of helping you get access. So it improves the experience overall for developers, so we're excited about, you know, what the prospect of that is. >> So you're playing around with it, like everybody is- >> Yeah. >> And potentially- >> Looking at use cases- >> Ways tO integrate, yeah. >> Hundred percent. >> So are we. John, thanks for coming on theCUBE. Always great to see you, my friend. >> Great, thanks very much. >> All right, you're welcome. All right, keep it right there, theCUBE will be back live from Barcelona at the theater. SiliconANGLE's continuous coverage of MWC23. Go to siliconangle.com for all the news, theCUBE.net is where all the videos are, keep it right there. (cheerful upbeat music outro)

(upbeat music) >> Good morning and welcome back to fabulous Las Vegas, Nevada. We're here at AWS re:Invent with wall-to-wall coverage all day long on theCUBE. My name is Savannah Peterson and I am joined this morning by the beautiful Lisa Martin. Lisa, good morning. >> Good morning. Good. >> How you feeling day three? >> Day three is we are going to be shot out of a cannon today. The amount of content coming at you from theCUBE today- >> Get ready, you all. >> Us two gals, is a lot. We're going to have some great conversations. >> And we're starting with a really great one with a Cube Alumni to the max. You've been on the show multiple times. >> John: Yeah. >> Very excited to welcome John, the CMO of Couchbase. Welcome. How you doing this morning? >> Thanks. I'm doing great. Great to be here with you. >> How do you feel about the show so far? What's your pulse? >> The show has been great. I say the energy is great. The traffic at our booth, the conversations that we're having, both with prospective customers and even just partners, right? They're all here. The ecosystem is here >> And everyone's finally back in person and it feels so good. >> John: It does. >> So, we're going to dig in a little bit but just in case the audience isn't familiar, tell us about Couchbase. >> Sure. Couchbase is a publicly traded database company. We have a cloud database platform called Capella which is hosted on AWS and GCP. It is used for building mission-critical applications. So, we have great customers, we're building apps that really matter and are using to drive their business. So, we're very excited about that. 30% of the Fortune 100 are Couchbase customers. >> Nice. Talk a little bit about the AWS relationship. >> Mm-hm. Yeah, so we have a great AWS relationship. In fact, yesterday we announced a deepening of that relationship, a strategic collaboration agreement. We're very excited. It's a multi-year agreement. It's focused on go-to market, from a sales and marketing standpoint. We're going to target, you know, various verticals and, you know, really generate joint business between the two of us. So, it's a deepening of a already strong relationship and we're really excited about that. >> Savannah: Yeah. Go ahead. >> What are some of the industry verticals that you're going to be tackling together? >> Well, gaming for one, right? Manufacturing, the workloads that Couchbase is good for are these mission-critical workloads are ones that are really suited for us to be used with AWS. So, we've done some work with them already in those areas and I'm sure we'll be digging in even deeper. >> That's exciting. Speaking of digging in deeper, tell us a little bit more about Capella. >> Capella. It's a cloud databases services I mentioned. We launched it last October and we are super excited by the uptake, the interest that we're seeing. We have a free 30 day trial, so, you know, people can come and try it and get their hands dirty just getting experience with the product and then, you know, become a customer after that. And we're seeing very strong interest from our existing customer base as well. So, we're really excited about how things are going. >> Talk about Capella and the latest release and how it's really enabling Couchbase to invest deeper into the developer experience. >> Yeah, so, at the end of October, we announced a revamp of our user interface, our user experience for Capella really focused on developers. And what we've done is make it so that it's familiar to developers, right? It's a GitHub-like experience. So, developer comes in, they're very familiar, of course, with GitHub, they are familiar with how the Couchbase Capella interface will work. And so that's something that, you know, we've really invested, in fact, we've invested in developers quite a bit. We announced a Couchbase community hub and a Couchbase ambassadors program, both focused on developers and getting out there and building our community. >> A community is a big topic that we've been talking about at all the conferences this year. We're all back in person, in community. How often are you communicating with your community to get feedback on what that experience should be like? >> Yeah, I mean, we actually have a Discord server, so we're in constant communication. (Savannah laughing) >> Savannah: Yes. (John laughing) 24/7. (laughing) >> Basically, you know, we have staff who's dedicated to making sure that the users on there are getting their answers and giving us feedback on the experience. The ambassadors are somebody who have a really strong relationship, who get early insight and give us feedback before we even release a product. So, it gives us a chance to really test-drive it with core developers and get the insight we need before we get it in the market. >> Yeah. It matters so much. You can build it, but they won't come if it's not fantastic. >> John: Exactly. >> Lisa: Right. >> Let's shift a little bit and talk about customers. How, and price, how do you guys compare? >> Customers and? >> And price, your price performance? >> Price, oh. So, customers, we also announced this week a joint customer Arthrex with AWS. Arthrex is a orthopedics medical devices company and they use our Edge capabilities along with running Couchbase on AWS. So, you think of the kinds of surgeries that orthopedic surgeons do, it's scopes and they are often inside. So, what it does is it collects the data, the video data and all of that on a medical devices and then brings it back to a centralized app for the doctors to use sort of in post when they're actually doing further medical recommendations. >> Savannah: It's so cool. >> So, it's cool, the thing about it is it can work whether it's online or offline, it's one of the reasons that Arthrex selected us because the fact that it can, you know, often sometimes there's not connectivity in the operating room, I'd say deep inside of a hospital. So, these devices work regardless and then when they get connectivity, it sinks back to that centralized service. So, it's one of the main reasons that they selected us. >> That's outstanding. You know, one of the things that John Furrier, you know, John, well, you guys go way back. >> John: Way back. >> He had a sit down with Adam Selensky, oh, about 10 days or so ago. He gets an exclusive with the CEO of AWS every pre re:Invent. And one of the things that Adam said is that the role or the title, data analyst, is going to go away, in that every role will have responsibilities of analyzing data. And I always think of that in terms of operations, marketing, finance, sales, but you just brought up physicians as data analysts in their jobs, right? Probably not, we're thinking about it in that way. >> Yeah. >> But it's so interesting how data is really being democratized. >> John: Yeah. >> And how Couchbase is an enabler of that in an operating room. >> John: Yeah, yeah, yeah. >> That's amazing. >> It's a great story. There's many others and I think, you know, we have embedded operational analytics in Couchbase Capella, and, you know, in our offerings in general. So, what that does is allows us to do real-time, highly personalized applications based on that analytics that are coming in real-time from the data from the applications. And so that's something that's actually driving a highly interactive user experience, one that's very personalized and customized. And that's one of the things that our customers really like about what we do. >> It's fascinating. I never thought about it from a medical device perspective. >> Lisa: No, no. >> John: No. >> My gosh is if doctors don't have enough cognitive burden load. >> John: I know. >> You know, right? Like, they don't need to be a data analyst. I would much rather they were just good at the surgery part. That's a piece of the puzzle I need them to do. Yeah, for sure. That's a fascinating customer example. Can you share any other joint AWS examples with us? >> Joint AW- I mean, there's many in the gaming area where, because Couchbase is memory-first architecture, we deliver very, very interactive user experiences and we're used a lot for session management, user ID management in the gaming space, specifically with AWS. It's an area we've done some joint work already and had a lot of success, you know, with small and large gaming companies. >> Yeah. It looks like you also, according to my notes here, we've got things in travel and hospitality as well. >> Yes. Also Carnival Cruises is a great example. We enable their on-ship, on-board experience, highly customized, everybody wears a device called a medallion, and as they move around the ship, it knows where they are and it's able to provide customized services. You walk up to a bar, you have your favorite drink, it can be hit the bar when you land there. >> I'll take that. >> How about that? (laugh) >> That's outstanding. >> Isn't that great? >> Can we carry that onto the AWS show floor? >> Exactly. >> Or Starbucks order? >> Yeah, yeah. Yes, please. Yes, please. Well, another thing that's so interesting these days, is that every company has to be a data company. Say they have to be a software company. They have to be a data company. You just gave some great examples. Hospitality, gaming, healthcare, where that data democratization has to happen. >> John: Yeah. >> Businesses has to transform. But one of the things that Adam also told John is that CIOs, CEOs are coming to him not wanting to talk about technology but about transformation. >> Yeah. >> Huge topic. >> And that's a journey where every customer is at different levels. >> Yeah. >> How is Couchbase helping businesses transform and where are your customer conversations these days? >> Yeah, yeah, yeah. So, I mean, the transformation of the business is a major topic of conversation. So, we completely agree with that. How Couchbase helps is, you know, in our database, one of the things we have is the SQL engine. And so as people are looking to move and modernize their infrastructure, if they're moving off of, or from like a technology that's principally based on SQL but doesn't give all the flexibility of a JSON database or document database like we do, we actually enable them to get more easily onto our platform so that they can start that transformation. And then it's a, you know, it's a journey of how they want to transform their business and it's really focused on how do they better serve their customers and clients, whether it's internal or external? >> It really matters. I mean, and that ease of use as well as the transformation journey. It takes a long time for people to adapt. So, every piece of that puzzle, every Lego being quicker or easier, more intuitive, like you said, with the user experience, we can tell you're very thoughtful. How does this improve the total cost of ownership for your customers? >> That's one of the things that we announced along with that developer changes, was a new storage engine underneath Couchbase Capella. And it's 10 X more dense storage. And what that means is fewer servers. So, fewer servers is a much better cost of ownership story. That plus just the performance of the platform itself, we find, you know, against competition, we can do things on say six nodes that take 18 nodes for others. >> Lisa: Oh wow. >> And we have a great consolidation story as well because we have, it's a multi-modal database, meaning that it has SQL engine, document database, full tech search, eventing and analytics, all these pieces on one common data layer. So, you can actually consolidate off of other technologies onto one, onto Couchbase, and that actually saves you money. So, that's a great story for us. >> There's got to be a sustainability element to that as well? >> Yeah, I mean it's, obviously, if you're using less, using fewer servers, there's a kind of power consumption aspect of it as well. Absolutely. >> Are you finding that a lot of customers and companies we talk to these days have in their RFPs, they must only work with vendors who have an actual ESG program? Are you finding more customers coming to you saying, how can you help us dial down our carbon emissions? >> John: Yeah. >> Savannah: Great question. >> We've got a sustainability program that we've got to meet, we've got commitments to our customers. >> John: Yeah. >> Is that something that's really now kind of a hard and fast requirement? >> We're hearing it, we're definitely hearing it. I wouldn't say it's, you know, massively pervasive but I would say it's a growing component of, as you said, RFPs. And it's something that we feel like we have a great story for. And so, you know, it's something that helps when we get into those conversations, we can clearly articulate how we can provide that value and how we meet some of those needs that they have. >> Yeah, that's awesome. So, we have a bit of a challenge, new to the show at re:Invent. >> John: Mm-hm. >> Where we are prompting you to give us your 30 second Instagram Reel sizzle highlight. Don't worry, I'm not actually timing you, but your thought leadership hot-take on the most important theme or takeaway from this year's show. >> From the conference here. I would say that, and I think this was talked about a little bit by AWS as well, but the convergence of analytics and operational data, you know, through the applications is one that we're certainly seeing as well. It's the reason we have analytics in our database. But as I walk around and look at it, I see that very much as a common theme as well, in terms of what other vendors are saying and just the conversations we're having. So for me, that's one of the things I think would be a takeaway from this show. >> Yeah. Embedded analytics, real-time, everybody wants to know what's going on, in context. >> Yeah. That's right. >> Right now, not last week, not what we're processing from last month. >> Exactly. >> I mean, right? (cross-talking) >> So, I can react and take advantage or take an action if I have to. >> Exactly. And then deliver that personalized experience that we all expect these days. >> Oh, yes. >> I'll take that medallion- >> It's about the medallion. I was like, okay. >> You up with that, John? >> We'll get right on it. >> Lisa: All right. (laughs) >> About this. So, what's next for Couchbase? >> John: Well- >> I know you got the partnership, you've got all this exciting momentum. >> So, we're excited heading into next year. We're going to continue to innovate on Capella, right? Continue to deliver more value, lean into our developer community that we have. We're investing heavily, not just from a product standpoint but from a company standpoint in terms of, you know, our community meetups and some of those things. We have a big community-focused event coming up in March called Connect, Couchbase Connect. So, that's something that we'll, you know, continue to drive. That'll be a major theme for us next year. Cloud and developers and, you know, continuing to enable that ecosystem. >> Lisa: Excellent. >> I just had a Microsoft moment where I saw you saying, "Cloud developers," on stage. (Lisa and Savannah laughing) >> I'm not going Steve Ballmer on you. (all laughing) >> Pardon. I was trying to get someone to sing yesterday. I was hoping you were my Ballmer dance. Oh, man. Well, this has been a really great way to start the day. John, thank you so much for being on the show with us, seriously. And it's great that you keep coming back. I'm glad we haven't scared you off. (John laughing) >> Never. >> Savannah: We will have you anytime. >> Thank you. >> And thank you all for tuning in for yet another fantastic day of all day live coverage here from AWS re:Invent. We are in Sin City, having a fabulous time with Lisa Martin. I'm Savannah Peterson. This is theCUBE and we are the leader in high-tech technology coverage. (upbeat music) (upbeat music fades)

>> Announcer: From theCUBE studios (upbeat music) in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. >> Everyone, welcome to this CUBE Conversation. I'm John Furrier, host of theCUBE here in Palo Alto, California during the COVID-19 current situation. We're here with a skeleton crew, getting the content out there. Wanted to bring a special remote interview to you with two great remote guests, talking about how the digital events, and how the digital interactions are evolving, and how our community's reacting. Got two great guests, John Kreisa, a senior vice president of marketing at Docker, and Jenny Burcio, who's the advocate, community and DockerCon content lead at Docker. Jenny and John, thanks for joining me today. >> Great to be here, thank you. >> Thanks, John. >> So you guys, Docker has been one of the most popular container platforms from the beginning of this cloud native movement. You have over millions and millions of developers out there. DockerCon is going virtual. It's an event that you guys had physically over the years, now it's going to go virtual, but this is not new to the developer world. I want to get into that in the conversation, but first I want to give you guys a chance to take a minute and explain, John Kreisa, if you take a minute to explain the new Docker because there were some changes over the past year. Take a quick minute to explain that. >> Sure thanks John, and hello everybody. So, we went through a change in November of last year to refocus Docker on, I'll say, what was the roots and the foundations of the company, around developers and developer teams. And so, at that time we took the action to split off the enterprise-focused component of the business, sold it to a company called Mirantis. Since that time, we've been working very diligently around refocusing Docker on developer tooling, developer chains, and really developer productivity, individuals and teams, and that's something that has really revitalized our community, I'll say. The community's been strong and has come with us, and I think is reacting very, very positively to this change. So that's something that we've been going on, we're about five months into that change, and that's been positive so far. >> So it's a startup, kind of a reset, kind of a start up again, get the startup roots, but with a huge community, millions of developers. >> Massive community, that's right. Millions of developers, more than two million Docker desktop downloads installed on developer machines. Huge community around Docker Hub, using that as their essential collaboration point for developers for developing applications as they move those applications to the web, and to the cloud infrastructure. So, really just a tremendous community. It is a refocused company, but one that really is starting with a phenomenal foundation, as you mentioned, in terms of the community that we have with us. >> And it's a second chance to ride the big wave. Certainly the waves are bigger now. I don't want to make this a real commercial about Docker, or DockerCon. We're going to do a special video promo reel on that event, which we're kind of co-producing with you guys on a new collaboration. So look for, the folks watching, look for a nice promo intro video on what's going to happen at DockerCon, which will be a whole nother track. The reason why I wanted to bring you guys here, is this highlights to me the core impact of part of this crisis and current situation around Coronavirus, COVID-19, people are working at home more, so the mainstream world is seeing what it's like to work at home. People are understanding some of the pressures and the dynamics around how people communicate and work. And we, Jenny, were talking about this from a community standpoint. Open source community, they've been working at home (laughs) for a long time. It's been one of the most biggest success stories that hasn't been written is the success of how software developers have been productive in working in these groups on big projects with people from around the world. This isn't new. I'd love to get your perspective on how, what's your reaction to everyone else's reaction of the whole work-at-home digital world? >> Yeah, so, I mean, if you look at what open source, and what engineers have done, generally. You know, innovation doesn't happen within an office from nine to five, in whatever time zone you're in. And so, there's been, with Docker, GitHub, Zoom, a number of tools in place, and not just the ones I named, that really allow anyone, anywhere in the world, to contribute their ideas, and respond real time. We're not going through a huge change, even within Docker or in tech, of having to work from home. Maybe kids in the calls is a little bit different, but for many of us, we're lucky to continue marching on during this time. >> What do you guys see as best practices of the work-at-home crisis, or some of the collaboration techniques? I mean, everyone knows the online troll. I mean, trolls just get booted out, or moderated out of groups. Is there a certain best practice that you could share with folks that aren't, that are learning this for the first time? >> Sure, so, highly recommend having a code of conduct, and living by that code of conduct. So making it very visible to whomever you're working with, both internally at the company, and in open source, externally to anyone wanting to contribute to a project. Giving grace in this time. As we all know there's stress much beyond what's happening in our day-to-day work for all the community right now. And writing things as much as possible. And I think, particularly as in the last couple of weeks, there's been a real need to keep the written record of decisions and conversations, and make it out there and open so anyone can kind of participate. And even to that end, Docker announced a public roadmap earlier this month. So now our entire community can jump on and vote for what they want to see, or provide input and ideas on what we would do next. >> John, I want to ask you around DockerCon coming up, as you guys look to this being a first virtual event, digital event we call it. It's more digital than virtual, but I guess people use the word virtual more now, but it's really digital. Content value has always been king on physical events, but as you move over to virtual events, you just can't make the same people make the same decisions around a breakout room, or what assignment on the calendar and just ship it over to digital is a whole nother roles. New rules, new roles, new dynamics. What's your view on this as a marketer, because you've been on both sides, successful on both sides of the table there? >> Yeah, it is a, in a way, whole new world. I've participated in virtual events in the past, but I think this, the kind of scenario that we're in, puts a whole new impetus on making sure that these events, as much as you can, emulate the in-person experience. I think it's important that the experience you provide to your audience allows them to interact in a number of different ways, above and beyond just simply watching and consuming content, but really allows them to interact with each other that makes it so they can interact with speakers, and other users, and the kinds of people that they want to have. One of the things that we're thinking about, for example, for DockerCon coming up is, how do we emulate that hallway experience, right? The you're walking down the hall, you see somebody, you've been wanting to talk to them, and you have a quick five, or 10, or 20-minute conversation that allows you to have a really good, rich exchange. And that's something that we're working hard, Jenny's working hard on, and that the team's really working hard to provide. So, you know, in this new world, it's how do we bring some of those things that make a great in-person event to the virtual world? And you know, there's fortunately a lot of great tools out there now that do make that possible, you just have to bring them together in the right way. >> Yeah, I know that's something that we've been working on together with you guys, and you know, everyone knows my rant. I think that the format's going to be multiple different types of formats. Chats are different. We were chatting around the different, you know, there's a streamed chat, like on YouTube and Twitch, versus threaded like Reddit. And the hallway grabs, those hallway tracks, it's all about the content of the people, and I want to get your thoughts on, as you guys look to take this asynchronous approach, try to make it synchronous with DockerCon, has it changed some of your thinking around call for papers? I mean, call for papers is almost like an editorial call for a blog post now. So is it changing how you guys are thinking? Is there any insight that you could share as you guys are preparing? Also, you still got to get sponsors. You still got to get some funding. Maybe not huge amounts 'cause the physical space, venue's not there, it's digital now. So, can you guys just share your thinking, your reaction, and any insights you can glean from those two dynamics, the format, the call for papers, and the sponsors, and things of that nature that were proven methods the old way? I mean, just like, call the papers, line up the schedule, there it is, and everyone shows up, but not anymore. What's different? >> So with virtual we really have the opportunity to take the serendipity out of the conversations and the learning that happens at an in-person event. We ran a traditional call for papers. It closed on Friday, we got a number of responses and great, great content that came in. But we're not going to set a speaker up to deliver that live in a session at DockerCon. We're going to pre-record their talks, and have the speaker there live to actually chat with anyone in the audience. So, answer questions, so you'll have, actually, a much greater opportunity to talk to that expert via this virtual event than you would in person, listening to that person speak. I think it really helps first time speakers, and speakers who aren't as confident to get up in a huge room, to have the opportunity to pre-record their talk. So it adds to kind of the diversity and inclusion of the event to bring on some new speakers, for sure. And from a location standpoint, right, now you don't have to give up a whole week to show up somewhere. You can spend that time working on your talk, or whatever else, to kind of share your knowledge. And then the conversation doesn't have to end there. You really, everyone has a way to connect with each other after the fact, which as event marketers, you're always looking for what is that way that you continue the wonderful connections and learning that happens at a live event, beyond. And by having it all happen virtually, you're setting yourself up for success in that area. >> It actually makes it more interesting, because you think about it, you give your talk, and you're there after either giving people high fives, or signing autographs, or getting tomatoes thrown at you. So it's there, right? I mean, it is what's the product, it's the content product. You can engage with the audience after to take that followup, that side bar, maybe the conversations. How about, John, sponsors? I mean, obviously, we have to include sponsors into these events. You know, I've seen some software out there that's pretty old school. It's like, "Oh, here's the digital rendering of our booth." I mean, I personally think that's horrible. I think that's the wrong direction, but the content value of a booth is an event within the event. So there is a way to weave this in. What's your vision of that? How do you see the inclusion of a sponsor, and how is it more intimate and more authentic for them? >> Yeah, I think there's multiple aspects in terms of benefits for a sponsor that we are thinking about. Certainly, as you said, you don't really get that walk into the booth kind of experience, but given that it's all digital, you actually have a much more scalable way to enable sponsors to interact. Firstly, just with how we're promoting the event going into it, and the fact that as they create an asset, it can live in perpetuity, that we can continue to push out there to viewers. And we know that people can come and look at that content afterwards, and that gives yet another opportunity for those sponsors to interact with the people who are consuming it. So everybody has to really think a little bit differently. Both the sponsors of these events, and the hosts, as Docker is doing now, to how and what kinds of interactions. So we're thinking, how do we allow them to capture an interaction? What kinds of calls to action can they include within their digital content? And so everybody's got to think a little bit more digitally and more forward than just, "Hey, let me have people walk "into my booth and pick up some swag." >> You know, it's interesting, we have this conversation that's like an angle on theCUBE all the time, if you think about the end user, the consumer of the content, if you work on the strive for the content value, everybody wins. So, it's like an upstream project in open source. If done well, everyone can reap the benefits. If the shared mission is audience satisfaction around the content, that's contextually relevant to the people at any given time, which is what digital is beautiful for, and you can really create an environment for great activation, and full-on demand, consumer experience advantage, either learning or engaging, or whatever. If you do that, if everyone shares in that mission, that's a success formula. Whether you're a sponsor, or an attendee, or a producer. Do you agree with that? >> And John, we were saying earlier today, this format makes content even more of the king, right? The way that you're going to get attention is by delivering value through that content, and you will probably have a better result of someone stopping by to learn what your offering is, or what knowledge you're bringing to the table, versus what that piece of swag was that they're getting scanned for. >> And there's a role for everybody. I remember when, back in the glory days when I used to develop code, I used to go show my peers my software, they're like, "Yeah, John, that code's just not good." "Well, no, no." But there's a role for me. I wasn't the best coder, but if you have good code, you rise right to the top of the pecking order and people recognize your software in open source, and content's kind of the same way. Everyone can produce content, and some will be better than others, but it doesn't mean that it's just about the content produced, or the curation, there's other roles. Do you guys see some parallels between content development in this kind of way, in a similar fashion as, say, software? I'm just making that metaphor up, it's just riffing out loud. It's a similar construct. Good software wins the day. Good community makes it all work. >> Sure, if your end goal is to educate others and share something that is of value, then it's going to be picked up. And of course creating content takes practice, just like becoming an excellent coder. And so, the stakes aren't as high in a virtual event, especially with pre-recording and some of the other things that you're doing. You know, blog about it. Do a video, do a session, right? Take that content, deliver it different ways, and practice. Particular to DockerCon, both at our live events, and what we will do moving forward, we have an extensive support system for all of our speakers. We assign a number of people internally to review outline, review talk tracks, review slides, and run through actual practices, so that our speakers are very attuned to what our audience is going to be expecting, and feel very comfortable delivering their session, because their success is our success, and ultimately, we're looking for delivering that value to Docker's builders. >> I love the format you mentioned earlier, pre-record, but also there's a new format emerging that's very popular in the Twitch world which is streaming your video game. I still predict that people will be streaming their coding sessions, but you guys have a Docker captain in Brett, who has his own streaming rig and he does the Docker birthday party, recently. I think that's going to be a future format, streaming to an end point, not just for gaming, but for just life, life casting as some people call it. But that's a good format. It fits perfectly into these digital events to host and emcee these sessions. So you can do the record on-demand, record in advance, but there's also a role for streaming, doing the demos, doing the tech talks. >> I mean, think about your audience. They need something both in the moment, and after the fact. And sessions are something that you can watch now, or later, but running through an event with our captain, like Brett Fisher, you want to be there to see what's going on. We did a birthday live stream on Thursday, to celebrate Docker's seventh birthday, and it was amazing because we had so many members of our community come on. They can't go to meet-ups anymore with everything that's happening, but we found a way to all connect, all chat, have a great time, and have this group experience, both fun and learning. And I think we will continue to see that, not just in the conference form, but increasingly now with COVID, people can't get together. People are Zooming with their high school friends to make up for time lost. So I think beyond our industry, the world is going to get very used to connecting virtually. >> I'm going to have a Zoom session tonight, seven o'clock on my Facebook page. It's going to be interesting to see all my high school friends come out, and who knows those words, but there's kind of no moderator button on Facebook. I got to figure out, make sure they're all there. Final question on this whole event thing, and then we can get to this last section around DockerCon. John and Jenny, we both have friends that are in digital, have done events. I'm hearing a lot of pressure is on these digital teams, because the physical events have proven a lot of great business value. Most companies know the economic value of physical event. Again, it's been standardized over decades, but now all of the sudden these new teams, digital teams, are being asked to provide the same business value that these physical events have provided, and these teams aren't equipped for it. So I'm getting a lot of phone calls, and a lot of outreach to theCUBE saying, "We need help." That's the event digital team, and the demand generation marketing teams. They're under a lot of pressure. Are you guys seeing the same thing, and if you are, what advice would you give the people out there, because they're under a massive amount of pressure to deliver? >> Yeah, it's a new world in that regard. And yeah, there are a few platforms out there, but in terms of something for demand marketers that emulates that live event, there's really not. I mean, as you know, we're innovating in multiple ways with you to bring a different kind of experience, but we're also having to think about how do we convert that into some kind of economic value? I mean, for example, DockerCon is a free event this year. A lot of the costs are lower, but it's a free event. That sort of changes that aspect of it. But the other part is, how do we make sure that we connect with that audience, so that we have an ongoing relationship? The way we're looking at it, and I think one recommendation for other companies, is it is a component in a series of engagements. It's a very big one, one that we're investing quite a bit in, in terms of resources, but it's really just a series of, one component of a series of engagements that we have digitally. And there's lot of other ways that you can do it, and fortunately, like Jenny has online meetups, or already has virtual meetups as a component of our virtual experience. This is one that we're sliding in with that, and based on how we're expecting it to go, we'll continue to invest in it in the future. >> Jenny, 365 days in the year, that's digital, it's aways on, right? It's like you got to think holistically, not just have an event, stand it up, tear it down, move to the next one. You activate and you got to keep it always on, you have to keep a pulse. Keep the community rolling. >> Yes, and whether it was a physical event, or a virtual event, that's your goal anyways, is to continue that momentum and keep the community going. We are innovating on that with you for DockerCon, but we're also very much listening to our community, and what their needs are, and trying to figure out how to support their connections with their local community. Docker has a pretty extensive meetup network all around the world, and the rise of virtual really allows us to take the physical limitations of local meetups out, and if they want to run virtual events, then great, how can we support them as well? >> That's awesome. And you know our mission from this area for the folks watching, is to create the best experience possible for audiences, and that means putting the right content in front of them that matters, or having them choose their own content, meet the right people, find if their friends are there, make it a great engaging experience. Because if that happens, everybody wins. So, we're looking forward to DockerCon. If you guys could just give a highlight, quick teaser. John, give a quick teaser on DockerCon, and then Jenny, give the community update of what do you guys expect to have happen? What are you hoping for? What are you nervous about? What's the excitement? What's going on? John, we'll start with you. >> Yeah, thanks John. So just a brief on DockerCon. It's May 28th, of this year. It is a free event that is going to run for, I think it's eight hours during the day. There's multimodal, kind of consumption models. So we're thinking in terms of different channels that people can come and consume. We talked a little bit about the live channel with our captains. There's a live channel with theCUBE, with you guys. There's also the pre-recorded track content. So, there's a way for people to come and interact, come and participate in the chats, and consume content that should be highly educational and focused, and we hope that it'll be a great experience. We're really focused on the content, making sure that it's a great experience for our users and our audience. >> Jenny, how about the community? What's your take, and what's your goal and aspirations? What are you hoping for? >> Hoping for the community to be able to connect, both with the speakers, experts, captains, get their questions answered, have conversations with people on stage, if you will, but also with each other. And just kind of strengthen the bonds of the community, and getting everybody to a better place with developing with Docker and DevOps, and kind of create those pathways beyond May 28th. >> Yeah, it's a DevOps world. We're going to do our best. Hope we put a kick ass program together. It's going to be fun, (laughs) and we hope we have good bandwidth. John went out a couple times there, one time, but we're going to have some good time, and hopefully learn a lot and iterate, and just raise the bar on it and just get it going. So really appreciate collaborating with you guys, and really thank you for your insight on this real, I think, a clear vision on how digital's going to shape how people engage and how events will go, even when they come back. I think this point in time, this current situation's going to emphasize the role of digital isn't just about marketing to people and getting them to come to an event. I think it's going to be a real productive network effect, where there's value created. And I think the silver lining in all this is, this is going to be now the new path for us. So thank you for sharing your cutting edge insights. I appreciate your time, thank you. >> Thanks so much for having us. >> Thank you, John. >> Okay, this is a CUBE Conversation. I'm John Furrier here in the CUBE studios in Palo Alto, with the remote interviews during this time of crisis, of COVID-19 current situation. I'm John Furrier, theCUBE, thanks for watching. (upbeat music)

>> Live from San José, in the heart of Silicon Valley, it's theCUBE! Covering DataWorks Summit 2018. Brought to you by Hortonworks. (electro music) >> Welcome back to theCUBE's live coverage of DataWorks here in sunny San José, California. I'm your host, Rebecca Knight, along with my co-host, James Kobielus. We're joined by John Kreisa. He is the VP of marketing here at Hortonworks. Thanks so much for coming on the show. >> Thank you for having me. >> We've enjoyed watching you on the main stage, it's been a lot of fun. >> Thank you, it's been great. It's been great general sessions, some great talks. Talking about the technology, we've heard from some customers, some third parties, and most recently from Kevin Slavin from The Shed which is really amazing. >> So I really want to get into this event. You have 2,100 attendees from 23 different countries, 32 different industries. >> Yep. This started as a small, >> That's right. tiny little thing! >> Didn't Yahoo start it in 2008? >> It did, yeah. >> You changed names a few year ago, but it's still the same event, looming larger and larger. >> Yeah! >> It's been great, it's gone international as you've said. It's actually the 17th total event that we've done. >> Yeah. >> If you count the ones we've done in Europe and Asia. It's a global community around data, so it's no surprise. The growth has been phenomenal, the energy is great, the innovations that the community is talking about, the ecosystem is talking about, is really great. It just continues to evolve as an event, it continues to bring new ideas and share those ideas. >> What are you hearing from customers? What are they buzzing about? Every morning on the main stage, you do different polls that say, "how much are you using machine learning? What portion of your data are you moving to the cloud?" What are you learning? >> So it's interesting because we've done similar polls in our show in Berlin, and the results are very similar. We did the cloud poll pole and there's a lot of buzz around cloud. What we're hearing is there's a lot of companies that are thinking about, or are somewhere along their cloud journey. It's exactly what their overall plans are, and there's a lot of news about maybe cloud will eat everything, but if you look at the pole results, something like 75% of the attendees said they have cloud in their plans. Only about 12% said they're going to move everything to the cloud, so a lot of hybrid with cloud. It's how to figure out which work loads to run where, how to think about that strategy in terms of where to deploy the data, where to deploy the work loads and what that should look like and that's one of the main things that we're hearing and talking a lot about. >> We've been seeing that Wikiban and our recent update to the recent market forecast showed that public cloud will dominate increasingly in the coming decade, but hybrid cloud will be a long transition period for many or most enterprises who are still firmly rooted in on-premises employment, so forth and so on. Clearly, the bulk of your customers, both of your custom employments are on premise. >> They are. >> So you're working from a good starting point which means you've got what, 1,400 customers? >> That's right, thereabouts. >> Predominantly on premises, but many of them here at this show want to sustain their investment in a vendor that provides them with that flexibility as they decide they want to use Google or Microsoft or AWS or IBM for a particular workload that their existing investment to Hortonworks doesn't prevent them from facilitating. It moves that data and those workloads. >> That's right. The fact that we want to help them do that, a lot of our customers have, I'll call it a multi-cloud strategy. They want to be able to work with an Amazon or a Google or any of the other vendors in the space equally well and have the ability to move workloads around and that's one of the things that we can help them with. >> One of the things you also did yesterday on the main stage, was you talked about this conference in the greater context of the world and what's going on right now. This is happening against the backdrop of the World Cup, and you said that this is really emblematic of data because this is a game, a tournament that generates tons of data. >> A tremendous amount of data. >> It's showing how data can launch new business models, disrupt old ones. Where do you think we're at right now? For someone who's been in this industry for a long time, just lay the scene. >> I think we're still very much at the beginning. Even though the conference has been around for awhile, the technology has been. It's emerging so fast and just evolving so fast that we're still at the beginning of all the transformations. I've been listening to the customer presentations here and all of them are at some point along the journey. Many are really still starting. Even in some of the polls that we had today talked about the fact that they're very much at the beginning of their journey with things like streaming or some of the A.I. machine learning technologies. They're at various stages, so I believe we're really at the beginning of the transformation that we'll see. >> That reminds me of another detail of your product portfolio or your architecture streaming and edge deployments are also in the future for many of your customers who still primarily do analytics on data at rest. You made an investment in a number of technologies NiFi from streaming. There's something called MiNiFi that has been discussed here at this show as an enabler for streaming all the way out to edge devices. What I'm getting at is that's indicative of Arun Murthy, one of your co-founders, has made- it was a very good discussion for us analysts and also here at the show. That is one of many investments you're making is to prepare for a future that will set workloads that will be more predominant in the coming decade. One of the new things I've heard this week that I'd not heard in terms of emphasis from you guys is more of an emphasis on data warehousing as an important use case for HDP in your portfolios, specifically with HIVE. The HIVE 3.0 now in- HDP3.0. >> Yes. >> With the enhancements to HIVE to support more real time and low latency, but also there's ACID capabilities there. I'm hearing something- what you guys are doing is consistent with one of your competitors, Cloudera. They're going deeper into data warehousing too because they recognize they've got to got there like you do to be able to absorb more of your customers' workloads. I think that's important that you guys are making that investment. You're not just big data, you're all data and all data applications. Potentially, if your customers want to go there and engage you. >> Yes. >> I think that was a significant, subtle emphasis that me as an analyst noticed. >> Thank you. There were so many enhancements in 3.0 that were brought from the community that it was hard to talk about everything in depth, but you're right. The enhancements to HIVE in terms of performance have really enabled it to take on a greater set of workloads and inner activity that we know that our customers want. The advantage being that you have a common data layer in the back end and you can run all this different work. It might be data warehousing, high speed query workloads, but you can do it on that same data with Spark and data-science related workloads. Again, it's that common pool backend of the data lake and having that ability to do it with common security and governance. It's one of the benefits our customers are telling us they really appreciate. >> One of the things we've also heard this morning was talking about data analytics in terms of brand value and brand protection importantly. Fedex, exactly. Talking about, the speaker said, we've all seen these apology commercials. What do you think- is it damage control? What is the customer motivation here? >> Well a company can have billions of dollars of market cap wiped out by breeches in security, and we've seen it. This is not theoretical, these are actual occurrences that we've seen. Really, they're trying to protect the brand and the business and continue to be viable. They can get knocked back so far that it can take years to recover from the impact. They're looking at the security aspects of it, the governance of their data, the regulations of GVPR. These things you've mentioned have real financial impact on the businesses, and I think it's brand and the actual operations and finances of the businesses that can be impacted negatively. >> When you're thinking about Hortonworks's marketing messages going forward, how do you want to be described now, and then how do you want customers to think of you five or 10 years from now? >> I want them to think of us as a partner to help us with their data journey, on all aspects of their data journey, whether they're collecting data from the EDGE, you mentioned NiFi and things like that. Bringing that data back, processing it in motion, as well as processing it in rest, regardless of where that data lands. On premise, in the cloud, somewhere in between, the hybrid, multi-cloud strategy. We really want to be thought of as their partner in their data journey. That's really what we're doing. >> Even going forward, one of the things you were talking about earlier is the company's sort of saying, "we want to be boring. We want to help you do all the stuff-" >> There's a lot of money in boring. >> There's a lot of money, right! Exactly! As you said, a partner in their data journey. Is it "we'll do anything and everything"? Are you going to do niche stuff? >> That's a good question. Not everything. We are focused on the data layer. The movement of data, the process and storage, and truly the analytic applications that can be built on top of the platform. Right now we've stuck to our strategy. It's been very consistent since the beginning of the company in terms of taking these open source technologies, making them enterprise viable, developing an eco-system around it and fostering a community around it. That's been our strategy since before the company even started. We want to continue to do that and we will continue to do that. There's so much innovation happening in the community that we quickly bring that into the products and make sure that's available in a trusted, enterprise-tested platform. That's really one of the things we see our customers- over and over again they select us because we bring innovation to them quickly, in a safe and consumable way. >> Before we came on camera, I was telling Rebecca that Hortonworks has done a sensational job of continuing to align your product roadmaps with those of your leading partners. IBM, AWS, Microsoft. In many ways, your primary partners are not them, but the entire open source community. 26 open source projects in which Hortonworks represents and incorporated in your product portfolio in which you are a primary player and committer. You're a primary ingester of innovation from all the communities in which you operate. >> We do. >> That is your core business model. >> That's right. We both foster the innovation and we help drive the information ourselves with our engineers and architects. You're absolutely right, Jim. It's the ability to get that innovation, which is happening so fast in the community, into the product and companies need to innovate. Things are happening so fast. Moore's Law was mentioned multiple times on the main stage, you know, and how it's impacting different parts of the organization. It's not just the technology, but business models are evolving quickly. We heard a little bit about Trumble, and if you've seen Tim Leonard's talk that he gave around what they're doing in terms of logistics and the ability to go all the way out to the farmer and impact what's happening at the farm and tracking things down to the level of a tomato or an egg all the way back and just understand that. It's evolving business models. It's not just the tech but the evolution of business models. Rob talked about it yesterday. I think those are some of the things that are kind of key. >> Let me stay on that point really quick. Industrial internet like precision agriculture and everything it relates to, is increasingly relying on visual analysis, parts and eggs and whatever it might be. That is convolutional neural networks, that is A.I., it has to be trained, and it has to be trained increasingly in the cloud where the data lives. The data lives in H.D.P, clusters and whatnot. In many ways, no matter where the world goes in terms of industrial IoT, there will be massive cluster of HTFS and object storage driving it and also embedded A.I. models that have to follow a specific DevOps life cycle. You guys have a strong orientation in your portfolio towards that degree of real-time streaming, as it were, of tasks that go through the entire life cycle. From the preparing the data, to modeling, to training, to deploying it out, to Google or IBM or wherever else they want to go. So I'm thinking that you guys are in a good position for that as well. >> Yeah. >> I just wanted to ask you finally, what is the takeaway? We're talking about the attendees, talking about the community that you're cultivating here, theme, ideas, innovation, insight. What do you hope an attendee leaves with? >> I hope that the attendee leaves educated, understanding the technology and the impacts that it can have so that they will go back and change their business and continue to drive their data projects. The whole intent is really, and we even changed the format of the conference for more educational opportunities. For me, I want attendees to- a satisfied attendee would be one that learned about the things they came to learn so that they could go back to achieve the goals that they have when they get back. Whether it's business transformation, technology transformation, some combination of the two. To me, that's what I hope that everyone is taking away and that they want to come back next year when we're in Washington, D.C. and- >> My stomping ground. >> His hometown. >> Easy trip for you. They'll probably send you out here- (laughs) >> Yeah, that's right. >> Well John, it's always fun talking to you. Thank you so much. >> Thank you very much. >> We will have more from theCUBE's live coverage of DataWorks right after this. I'm Rebecca Knight for James Kobielus. (upbeat electro music)

>> Narrator: From Berlin, Germany, it's theCUBE. Covering Dataworks Summit Europe 2018. Brought to you by Hortonworks. >> Hello, welcome to theCUBE. We're here at Dataworks Summit 2018 in Berlin, Germany. I'm James Kobielus. I'm the lead analyst for Big Data Analytics, within the Wikibon team of SiliconAngle Media. Our guest is John Kreisa. He's the VP for Marketing at Hortonworks, of course, the host company of Dataworks Summit. John, it's great to have you. >> Thank you Jim, it's great to be here. >> We go long back, so you know it's always great to reconnect with you guys at Hortonworks. You guys are on a roll, it's been seven years I think since you guys were founded. I remember the founding of Hortonworks. I remember when it splashed in the Wall Street Journal. It was like oh wow, this big data thing, this Hadoop thing is actually, it's a market, it's a segment and you guys have built it. You know, you and your competitors, your partners, your ecosystem continues to grow. You guys went IPO a few years ago. Your latest numbers are pretty good. You're continuing to grow in revenues, in customer acquisitions, your deal sizes are growing. So Hortonworks remains on a roll. So, I'd like you to talk right now, John, and give us a sense of where Hortonworks is at in terms of engaging with the marketplace, in terms of trends that you're seeing, in terms of how you're addressing them. But talk about first of all the Dataworks Summit. How many attendees do you have from how many countries? Just give us sort of the layout of this show. >> I don't have all of the final counts yet. >> This is year six of the show? >> This is year six in Europe, absolutely, thank you. So it's great, we've moved it around different locations. Great venue, great host city here in Berlin. Super excited about it, I know we have representatives from more than 51 countries. If you think about that, drawing from a really broad set of countries, well beyond, as you know, because you've interviewed some of the folks beyond just Europe. We've had them from South America, U.S., Africa, and Asia as well, so really a broad swath of the open-source and big data community, which is great. The final attendance is going to be 1,250 to 1,300 range. The final numbers, but a great sized conference. The energy level's been really great, the sessions have been, you know, oversubscribed, standing room only in many of the popular sessions. So the community's strong, I think that's the thing that we really see here and that we're really continuing to invest in. It's something that Hortonworks was founded around. You referenced the founding, and driving the community forward and investing is something that has been part of our mantra since we started and it remains that way today. >> Right. So first of all what is Hortonworks? Now how does Hortonworks position itself? Clearly Hadoop is your foundation, but you, just like Cloudera, MapR, you guys have all continued to evolve to address a broader range of use-cases with a deeper stack of technology with fairly extensive partner ecosystems. So what kind of a beast is Hortonworks? It's an elephant, but what kind of an elephant is it? >> We're an elephant or riding on the elephant I'd say, so we're a global data management company. That's what we're helping organizations do. Really the end-to-end lifecycle of their data, helping them manage it regardless of where it is, whether it's on-premise or in the cloud, really through hybrid data architectures. That's really how we've seen the market evolve is, we started off in terms of our strategy with the platform based on Hadoop, as you said, to store, process, and analyze data at scale. The kind of fundamental use-case for Hadoop. Then as the company emerged, as the market kind of continued to evolve, we moved to and saw the opportunity really, capturing data from the edge. As IOT and kind of edge-use cases emerged it made sense for us to add to the platform and create the Hortonworks DataFlow. >> James: Apache NiFi >> Apache NiFi, exactly, HDF underneath, with associated additional open-source projects in there. Kafka and some streaming and things like that. So that was now move data, capture data in motion, move it back and put it into the platform for those large data applications that organizations are building on the core platform. It's also the next evolution, seeing great attach rates with that, the really strong interest in the Apache NiFi, you know, the meetup here for NiFi was oversubscribed, so really really strong interest in that. And then, the markets continued to evolve with cloud and cloud architectures, customers wanting to deploy in the cloud. You know, you saw we had that poll yesterday in the general session about cloud with really interesting results, but we saw that there was really companies wanting to deploy in a hybrid way. Some of them wanted to move specific workloads to the cloud. >> Multi-cloud, public, private. >> Exactly right, and multi-data center. >> The majority of your customer deployments are on prem. >> They are. >> Rob Bearden, your CEO, I think he said in a recent article on SiliconAngle that two-thirds of your deployments are on prem. Is that percentage going down over time? Are more of your customers shifting toward a public cloud orientation? Does Hortonworks worry about that? You've got partnerships, clearly, with the likes of IBM, AWS, and Microsoft Dasher and so forth, so do you guys see that as an opportunity, as a worrisome trend? >> No, we see it very much as an opportunity. And that's because we do have customers who are wanting to put more workloads and run things in the cloud, however, there's still almost always a component that's going to be on premise. And that creates a challenge for organizations. How do they manage the security and governance and really the overall operations of those deployments as they're in the cloud and on premise. And, to your point, multi-cloud. And so you get some complexity in there around that deployment and particularly with the regulations, we talked about GDPR earlier today. >> Oh, by the way, the Data Steward Studio demo today was really, really good. It showed that, first of all, you cover the entire range of core requirements for compliance. So that was actually the primary announcement at this show; Scott Gnau announced that. You demoed it today, I think you guys are off on a good start, yeah. We've gotten really, and thank you for that, we've gotten really good feedback on our DataPlane Services strategy, right, it provides that single pane of glass. >> I should say to our viewers that Data Steward Studio is the second of the services under the DataPlane, the Hortonworks DataPlane Services Portfolio. >> That's right, that's exactly right. >> Go ahead, keep going. >> So, you know, we see that as an opportunity. We think we're very strongly positioned in the market, being the first to bring that kind of solution to the customers and our large customers that we've been talking about and who have been starting to use DataPlane have been very, very positive. I mean they see it as something that is going to help them really kind of maintain control over these deployments as they start to spread around, as they grow their uses of the thing. >> And it's built to operate across the multi-cloud, I know this as well in terms of executing the consent or withdrawal of consent that the data subject makes through what is essentially a consent portal. >> That's right, that's right. >> That was actually a very compelling demonstration in that regard. >> It was good, and they worked very hard on it. And I was speaking to an analyst yesterday, and they were saying that they're seeing an increasing number of the customers, enterprises, wanting to have a multi-cloud strategy. They don't want to get locked into any one public cloud vendor, so, what they want is somebody who can help them maintain that common security and governance across their different deployments, and they see DataPlane Services is the way that's going to help them do that. >> So John, how is Hortonworks, what's your road map, how do you see the company in your go to market evolving over the coming years in terms of geographies, in terms of your focuses? Focus, in terms of the use-cases and workloads that the Hortonworks portfolio addresses. How is that shifting? You mentioned the Edge. AI, machine learning, deep learning. You are a reseller of IBM Data Science Experience. >> DSX, that's right. >> So, let's just focus on that. Do you see more customers turning to Hortonworks and IBM for a complete end-to-end pipeline for the ingest, for the preparation, modeling, training and so forth? And deployment of operationalized AI? Is that something you see going forward as an evolution path for your capabilities? >> I'd say yes, long-term, or even in the short-term. So, they have to get their data house in order, if you will, before they get to some of those other things, so we're still, Hortonworks strategy has always been focused on the platform aspect, right? The data-at-rest platform, data-in-motion platform, and now a platform for managing common security and governance across those different deployments. Building on that is the data science, machine learning, and AI opportunity, but our strategy there, as opposed to trying to trying to do it ourselves, is to partner, so we've got the strong partnership with IBM, resell their DSX product. And also other partnerships around to deliver those other capabilities, like machine learning and AI, from our partner ecosystem, which you referenced. We have over 2,300 partners, so a very, very strong ecosystem. And so, we're going to stick to our strategy of the platforms enabling that, which will subsequently enable data science, machine learning, and AI on top. And then, if you want me to talk about our strategy in terms of growth, so we already operate globally. We've got offices in I think 19 different countries. So we're really covering the globe in terms of the demand for Hortonworks products and beginning implements. >> Where's the fastest growing market in terms of regions for Hortonworks? >> Yeah, I mean, international generally is our fastest growing region, faster than the U.S. But we're seeing very strong growth in APAC, actually, so India, Asian countries, Singapore, and then up and through to Japan. There's a lot of growth out in the Asian region. And, you know, they're sort of moving directly to digital transformation projects at really large scale. Big banks, telcos, from a workload standpoint I'd say the patterns are very similar to what we've seen. I've been at Hortonworks for six and a half years, as it turns out, and the patterns we saw initially in terms of adoption in the U.S. became the patterns we saw in terms of adoption in Europe and now those patterns of adoption are the same in Asia. So, once a company realizes they need to either drive out operational costs or build new data applications, the patterns tend to be the same whether it's retail, financial services, telco, manufacturing. You can sort of replicate those as they move forward. >> So going forward, how is Hortonworks evolving as a company in terms of, for example with GDPR, Data Steward, data governance as a strong focus going forward, are you shifting your model in terms of your target customer away from the data engineers, the Hadoop cluster managers who are still very much the center of it, towards more data governance, towards more business analyst level of focus. Do you see Hortonworks shifting in that direction in terms of your focus, go to market, your message and everything? >> I would say it's not a shifting as much as an expansion, so we definitely are continuing to invest in the core platform, in Hadoop, and you would have heard of some of the changes that are coming in the core Hadoop 3.0 and 3.1 platform here. Alan and others can talk about those details, and in Apache NiFi. But, to your point, as we bring and have brought Data Steward Studio and DataPlane Services online, that allows us to address a different user within the organization, so it's really an expansion. We're not de-investing in any other things. It's really here's another way in a natural evolution of the way that we're helping organizations solve data problems. >> That's great, well thank you. This has been John Kreisa, he's the VP for marketing at Hortonworks. I'm James Kobielus of Wikibon SiliconAngle Media here at Dataworks Summit 2018 in Berlin. And it's been great, John, and thank you very much for coming on theCUBE. >> Great, thanks for your time. (techno music)

>> Announcer: Live from Munich, Germany, it's theCUBE, covering DataWorks Summit Europe 2017. Brought to you by HORTONWORKS. (electronic music) (crowd) >> Okay, welcome back everyone, we are here live in Munich, Germany, for DataWorks 2017, formerly Hadoop Summit, the European version. Again, different kind of show than the main show in North America, in San Jose, but it's a great show, a lot of great topics. I'm John Furrier, my co-host, Dave Vellante. Our next guest is John Kreisa, Vice President of International Marketing. Great to see you emceeing the event. Great job, great event! >> John Kreisa: Great. >> Classic European event, its got the European vibe. >> Yep. >> Germany everything's tightly buttoned down, very professional. (laughing) But big IOT message-- >> Yes. >> Because in Germany a lot of industrial action-- >> That's right. >> And then Europe, in general, a lot of smart cities, a lot of mobility, and issues. >> Umm-hmm. >> So a lot of IOT, a lot of meat on the bone here. >> Yep. >> So congratulations! >> John Kreisa: Thank you. >> How's your thoughts? Are you happy with the event? Give us by the numbers, how many people, what's the focus? >> Sure, yeah, no, thanks, John, Dave. Long-time CUBE attendee, I'm really excited to be here. Always great to have you guys here-- >> Thanks. >> Thanks. >> And be participating. This is a great event this year. We did change the name as you mentioned from Hadoop Summit to DataWorks Summit. Perhaps, I'll just riff on that a little bit. I think that really was in response to the change in the community, the breadth of technologies. You mentioned IOT, machine learning, and AI, which we had some of in the keynotes. So just a real expansion of from data loading, data streaming, analytics, and machine learning and artificial intelligence, which all sit on top and use the core Hadoop platform. We felt like it was time to expand the conference itself. Open up the aperture to really bring in the other technologies that were involved, and really represent what was already starting to kind of feed into Hadoop Summit, so it's kind of a natural change, a natural evolution. >> And there's a 2-year visibility. We talk about this two years ago. >> John Kreisa: Yeah, yeah. >> That you are starting to see this aperture open up a little bit. >> Yeah. >> But it's interesting. I want to get your thoughts on this because Dave and I were talking yesterday. It's like we've been to every single Hadoop Summit. Even theCUBE's been following it all as you know. It's interesting the big data space was created by the Hadoop ecosystem. >> Umm-hmm. >> So, yeah, you rode in on the Hadoop horse. >> Yeah. >> I get that. A lot of people don't get them. They say, Oh, Hadoop's dead, but it's not. >> No. >> It's evolving to a much broader scope. >> That's right. >> And you guys saw that two years ago. Comment on your reaction to Hadoop is not dead. >> Yeah, wow (laughing). It's far from dead if you look at the momentum, largest conference ever here in Europe. I think strong interest from them. I think we had a very good customer panel, which talked about the usage, right. How they were really transforming. You had Walgreens Booth's talking about how they're redoing their shelf, shelving, and how they're redesigning their stores. Don Ske-bang talking about how they're analyzing, how they replenish their cash machines. Centrica talking about how they redo their... Or how they're driving down cost of energy by being smarter around energy consumption. So, these are real transformative use cases, and so, it's far from dead. Really what might be confusing people is probably the fact that there are so many other technologies and markets that are being enabled by this open source technologies and the breadth of the platform. And I think that's maybe people see it kind of move a little bit back as a platform play. And so, we talk more about streaming and analytics and machine learning, but all that's enabled by Hadoop. It's all riding on top of this platform. And I think people kind of just misconstrue that the fact that there's one enabling-- >> It's a fundamental element, obviously. >> John Kreisa: Yeah. >> But what's the new expansion? IOT, as I mentioned, is big here. >> Umm-hmm. >> But there's a lot more in connective tissue going on, as Shawn Connelly calls it. >> Yeah, yep. >> What are those other things? >> Yeah, so I think, as you said, smart cities, smart devices, the analytics, getting the value out of the technologies. The ability to load it and capture it in new ways with new open source technology, NyFy and some of those other things, Kafka we've heard of. And some of those technologies are enabling the broader use cases, so I don't think it's... I think it's that's really the fundamental change in shift that we see. It's why we renamed it to DataWorks Summit because it's all about the data, right. That's the thing-- >> But I think... Well, if you think about from a customer perspective, to me anyway, what's happened is we went through the adolescent phase of getting this stuff to work and-- >> Yeah. >> And figuring out, Okay, what's the relationship with my enterprise data warehouse, and then they realize, Wow, the enterprise data warehouse is critical to my big data platform. >> Umm-hmm. >> So what's customers have done as they've evolved, as Hadoop has evolved, their big data platforms internally-- >> Umm-hmm. And now they're turning to to their business saying, Okay, we have this platform. Let's now really start to go up the steep part of the S-curve and get more value out of it. >> John Kreisa: Umm-hmm. >> Do you agree with that scenario? >> I would definitely agree with that. I think that as companies have, and in particularly here in Europe, it's interesting because they kind of waited for the technology to mature and its reached that inflection point. To your point, Dave, such that they're really saying, Alright, let's really get this into production. Let's really drive value out of the data that they see and know they have. And there's sort of... We see a sense of urgency here in Europe, to get going and really start to get that value out. Yeah, and we call it a ratchet game. (laughing) The ratchet is, Okay, you get the technology to work. Okay, you still got to keep the lights on. Okay, and oh, by the way, we need some data governance. Let's ratchet it up that side. Oh, we need a CDO! >> Umm-hmm. >> And so, because if you just try to ratchet up one side of the house (laughing) (cross-talk)-- >> Well, Carlo from HPE said it great on our last segment. >> Yeah. >> And I thought this was fundamental. And this was kind of like you had a CUBE moment where it's like, Wow, that's a really amazing insight. And he said something profound, The data is now foundational to all conversations. >> Right. >> And that's from a business standpoint. It's never always been the case. Now, it's like, Okay, you can look at data as a fundamental foundation building block. >> Right. >> And then react from there. So if you get the data locked in, to Dave's point about compliance, you then can then do clever things. You can have a conversation about a dynamic edge or-- >> Right. >> Something else. So the foundational data is really now fundamental, and I think that is... Changes, it's not a database issue. It's just all data. >> Right, now all data-- >> All databases. >> You're right, it's all data. It's driving the business in all different functions. It's operational efficiency. It's new applications. It's customer intimacy. All of those different ways that all these companies are going, We've got this data. We now have the systems, and we can go ahead and move forward with it. And I think that's the momentum that we're seeing here in Europe, as evidence by the conference and those kinds of things, just I think really shows how maybe... We used to say... I'd say when I first moved over here, that Europe was maybe a year and a half behind the U.S., in terms of adoption. I'd say that's shrunk to where a lot of the conversations are the exact same conversations that we're having with big European companies, that we're having with U.S. companies. >> And, even in... >> Yeah. >> Like we were just talking to Carlo, He was like, Well, and Europe is ahead in things like certain IOT-- >> Yeah. >> And Industrial IOT. >> Yeah. >> Yeah. >> Even IOT analytics. Some of the... Tesla not withstanding some of the automated vehicles. >> John Kreisa: Correct. >> Autonomous vehicles activity that's going on. >> John Kreisa: That's right. >> Certainly with Daimler and others. So there's an advancement. It almost reminds me of the early days of mobile, so... (laughing) >> It's actually, it's a good point. If you look at... Squint through some of the perspectives, it depends on where you are in the room and what your view is. You could argue there are many things that Europe is advanced on and where we're behind. If you look at Amazon Web Services, for instance. >> Umm-hmm. >> They are clearly running as fast as they can to deploy regions. >> Umm-hmm. >> So the scoop's coming out now. I'm hearing buzz that there's another region coming out. >> Right. >> From Amazon soon (laughing). They can't go fast enough. Google is putting out regions again. >> Right. >> Data centers are now pushing global, yet, there's more industrial here than is there. So it's interesting perspective. It depends on how you look at it! >> Yeah, yeah, no, I think it's... And it's perfectly fair to say there are many places where it's more advanced. I think in this technology and open source technologies, in general, are helping drive some of those and enable some of those trends. >> Yeah. >> Because if you have the sensors, you need a place to store and analyze that data whether it's smart cars or smart cities, or energy, smart energy, all those different places. That's really where we are. >> What's different in the international theater that you're involved in because you've been on both sides. >> Yep. >> As you came from the U.S. then when we first met. What's different out here now? And I see the gaps closing? What other things that notable that you could share? >> Yeah, yeah, so I'd say, we still see customers in the U.S. that are still very much wanting to use the shiniest, new thing, like the very latest version of Spark or the very latest version of NyFy or some other technologies. They want to push and use that latest version. In Europe, now the conversations are slightly different, in terms of understanding the security and governance. I think there's a lot more consciousness, if you will, around data here. There's other rules and regulations that are coming into place. And I think they're a little bit more advanced in how they think of-- >> Yeah. >> Data, personal data, how to be treated, and so, consequently, those are where the conversations are about the platform. How do we secure it? How does it get governed? So that you need regulations-- >> John Furrier: It's not as fast, as loose as the U.S. >> Yeah, it's not as fast. And you look and see some of the regulations. (laughing) My wife asked me if we should set up a VPIN on our home WiFi because of this new rule about being able to sell the personal data. I've said, Well, we're not in the U.S., but perhaps, when we move to the U.S. >> In order to get the right to block chain (laughing). (cross-talk) >> Yeah, absolutely (cross-talk). >> John Furrier: Encrypt everything. >> (laughing) Yeah, exactly. >> Well, another topic is... Let's talk about the ecosystem a little bit. >> Umm-hmm. >> You've got now some additional public brethren, obviously Cloudera's, there's been a lot of talk here about-- >> Umm-hmm. Tow-len and Al-trex-is have gone public. >> Yeah. >> The ecosystem you've evolved that. IBM was up on stage with you guys. >> Yeah, yep. >> So that continues to be-- >> Gallium C. >> Can we talk about that a little bit? >> Gallium C >> Gallium C. >> We had a great... Partners are great. We've always been about the ecosystem. We were talking about before we came on-screen that for us it's not Marney Partnership. They're very much of substance, engineering to try to drive value for the customers. It's where we see that value in that joint value. So IBM is working with us across all of the DataWorks Summit, but, even in all of the engineering work that we're doing, participated in HDP 2.6 announcement that we just did. And I'm sure what you covered with Shawn and others, but those partnerships really help drive value for the customer. >> Umm-hmm. For us, it's all making sure the customer is successful. And to make a complete solution, it is a range of products, right. It is whether it's data warehousing, servers, networks, all of the different analytics, right. There's not one product that is the complete solution. It does take a stack, a multitude of technologies, to make somebody successful. >> Cloudera's S-1, was file, what's been part of the conversation, and we've been digging into, it's great to see the numbers. >> Umm-hmm. >> Anything surprise you in the S-1? And advice you'd give to open source companies looking to go public because, as Dave pointed out, there's a string now of comrades in arms, if you will, Mool-saw, that's doing very well. >> Yeah, yeah. >> And Al-trex-is just went public. >> Yeah. >> You guys have been public for a long time. You guys been operating the public open-- >> Yeah. >> Both open source, pure open source. But also on the public markets. You guys have experience. You got some scar tissue. >> John Kreisa: (laughing) Yeah, yeah. >> What's your advice to Cloudera or others that are... Because the risk certainly will be a rush for more public companies. >> Yeah. >> It's a fantastic trend. >> I think it is a fantastic trend. I completely agree. And I think that it shows the strength of the market. It shows both the big data market, in general, the analytics market, kind of all the different components that are represented in some of those IPOs or planned IPOs. I think that for us, we're always driving for success of the customer, and I think any of the open source companies, they have to look at their business plan and take it step-wise in approach, that keeps an eye on making the customer successful because that's ultimately what's going to drive the company success and drive revenue for it and continue to do it. But we welcome as many companies as possible to come into the public market because A: it just allows everybody to operate in an open and honest way, in terms of comparison and understanding how growth is. But B: it's shows that strength of how open source and related technologies can help-- >> Yeah. >> Drive things forward. >> And it's good for the customer, too, because now they can compare-- >> Yes! >> Apples to Apples-- >> Exactly. >> Visa V, Cloudera, and what's interesting is that they had such a head start on you guys, HORTONWORKS, but the numbers are almost identical. >> Umm-hmm, yeah. >> Really close. >> Yeah, I think it's indicative of the opportunity that they're now coming out and there's rumors of other companies coming out. And I think it's just gives that visibility. We welcome it, absolutely-- >> Yeah. >> To show because we're very proud of our performance and now are growth. And I think that's something that we stand behind and stand on top of. And we want to see others come out and show what they got. >> Let's talk about events, if we can? >> Yeah. >> We were there at the first Hadoop Summit in San Jose. Thrilled to be-- >> John Kreisa: In a few years. >> In Dublin last year. >> Yeah. >> So what's the event strategy? I love going into the local flavor. >> Umm-hmm. >> Last year we had the Irish singers. This year we had a great (laughing) locaL band. >> John Kreisa: (laughing) Yeah, yeah, yeah. >> So I don't know if you've announced where next year's going to be? Maybe you can share with us some of the roll-out strategies? >> Yeah, so first of all, DataWorks Summit is a great event as you guys know, And you guys are long participants, so it's a great partnership. We've moving them international, of course, we did a couple... We are already international, but moving a couple to Asia last year so-- >> Right. >> Those were a tremendous success, we actually exceeded our targets, in terms of how many people we thought would go. >> Dave: Where did you do those? >> We were in Melburn in Tokyo. >> Dave: That's right, yeah. >> Yeah, so in both places great community, kind of rushed to the event and kind of understanding, really showed that there is truly a global kind of data community around Hadoop and other related technologies. So from here as you guys know because you're going to be there, we're thinking about San Jose and really wanting to make sure that's a great event. It's already stacking up to be tremendous, call for papers is all done. And all that's announced so, even the sessions we're really starting build for that, We'll be later this year. We'll be in Sydney, so we're going to have to take DataWorks into Sydney, Australia, in September. So throughout the rest of this year, there's going to be continued building momentum and just really global participation in this community, which is great. >> Yeah. >> Yeah. >> Yeah, it's fantastic. >> Yeah, Sydney should be great. >> Yeah. >> Looking forward to it. We're going to expand theCUBE down under. Dave and I are are excited-- >> Dave: Yeah, let's talk about that. >> We got a lot of interest (laughing). >> Alright. >> John, great to have you-- >> Come on down. >> On theCUBE again. Great to see you. Congratulations, I'm going to see you up on stage. >> Thank you. >> Doing the emcee. Great show, a lot of great presenters and great customer testimonials. And as always the sessions are packed. And good learning, great community. >> Yeah. >> Congratulations on your ecosystem. This is theCUBE broadcasting live from Munich, Germany for DataWorks 2017, presented by HORTONWORKS and Yahoo. I'm John Furrier with Dave Vellante. Stay with us, great interviews on day two still up. Stay with us. (electronic music)

>> announcer: From around the globe. It's the theCUBE with digital coverage of DockerCon live 2020. Brought to you by Docker and its ecosystem partners. >> Welcome back to theCUBE coverage here at the DockerCon virtual headquarters, anchor desks here in the Palo Alto Studios were quarantined in this virtual event of DockerCon. I'm John Furrier, host along with Jenny Bertuccio, John Kreisa, Peter McKee, other folks who are moderating and weaving in and out of the sessions. But here we have a live sessions with Justin Graham, Vice President of the Products group at Docker. Justin, thanks for coming in DockerCon virtual '20. >> Absolutely, happy to be here from my home office in Seattle, Washington where it is almost sunny. >> You had a great backdrop traveler saying in the chat you got a bandwidth, a lot of bandwidth there. Looking good, some island. What a day for Docker global event. 77,000 people registered. It's just been an awesome party. >> It's been great, I could hardly sleep last night. I was up at 5:00 this morning. I was telling my son about it at breakfast. I interrupted his Zoom school. And he talked a little bit about it, so it's been awesome. I've been waiting for this interview slot for the most of the day. >> So yeah, I got to tell the kids to get off, download those gigabytes of new game updates and get off Netflix, I hear you. But you got good bandwidth. Let's get into it, I love your position. VP of Product at a company that's super technical, a lot of software, a lot of cloud. You've got a good view of the landscape of what the current situation is relative to the product, the deals that are going on with this new announced here, sneak Microsoft expansion, multiple clouds as well as the roadmap and community interaction. So you got a lot going on, you've got your fingers in all the action. When you get the keys to the kingdom, as we say in the product side of things, what's the story today from your perspective around DockerCon? What's the most important thing people should know about of what's going on with this new Docker? Obviously, ease of use, we've heard a lot about. What's going on? >> So I'll start with people. We are hyper focused on helping developers and development teams build and ship applications. That's what we're focused on. That's what we wake up every day thinking about. And we double click on that a minute in terms of what that means. If you think about where source control ends and having a running application on some production compute in the Cloud on the other end, there's a whole lot that needs to happen in the middle of those two things. And we hear from our development community and we see from those folks, there's a lot of complexity and choices and options and things in the middle there. And we really want to help streamline the creation of those pipelines to get those apps moving to production as fastly, as quickly as possible. >> And you can see it in some of the results and some of the sessions, one session coming up at around four, around how pipelining with Docker help increase the problem solving around curing cancer, really solving, saving people's lives to the front lines with COVID 19 to business value. So you seeing, again Docker coming back into the fold relative to the simple value proposition of making things super easy for developers, but on top of the mega trend of microservices. So, outside of some of these awesome sessions with his learning, the hardcore sessions here at DockerCon around microservices from monitoring, you name it, not a trivial thing cause you've got stateless and state, all kinds of new things are going on with multiple clouds. So not an easy-- >> No. >> road to kind of grok or understand you have to manage that. What are people paying attention to? What is happening? I think, first off I'll say, one of the things that I'm super passionate about is increasing access to technology, so the greatest and best ideas can get bubbled up to the top and expose no matter where they come from, whom they come from, et cetera. And I think one of the things that makes that harder, that makes that complex is just how much developers need to understand or even emerging developers need to understand. Just to even get started. Languages, IDEs, packaging, building where do you ship to? If you pick a certain powder end point, you have to understand networking and storage and identity models are just so much you have to absorb. So we're hyper focused on how can we make that complex super easy. And these are all the things that we get asked questions on. And we get interacted with on our public roadmap in other places to help with. So that's the biggest things that you're going to see coming out of Docker starting now and moving forward. We'll be serving that end. >> Let's talk about some of the new execution successes you guys had. Honestly, Snyk is security shifting left, that's a major, I think a killer win for Snyk. Obviously, getting access to millions of developers use Docker and vice versa. Into the shifting left, you get to security in that workflow piece. Microsoft expanding relationship's interesting as well because Microsoft's got a robust tech developer ecosystem. They have their own tools. So, you see these symbiotic relationship with Docker, again, coming into the fold where there's a lot of working together going on. Explain that meaning, what does that mean? >> So you're on the back of the refocus Docker in our hyperfocus on developers and development teams, one of the core tenants of the how. So before that was the what. This is the how we're going to go do it. Is by partnering with the ecosystem as much as possible and bringing the best of breed in front of developers in a way that they can most easily consume. So if you take the Snyk partnership that was just a match, a match made in developer dopamine as a Sean Connolly, would say. We're hyper focused on developers and development teams and Snyk is also hyperfocused on making it as easy as possible for developers and development teams to stay secure ship, fast and stay secure. So it really just matched up super well. And then if you think, "Well, how do we even get there in the first place?" Well, we launched our public roadmap a few months ago, which was a first that Docker has ever done. And one of the first things that comes onto that public roadmap is image vulnerability scanning. For Docker, at that time it was really just focused on Docker Hub in terms of how it came through the roadmap. It got up voted a bunch, there has been some interaction and then we thought, "Well, why just like checking that box isn't enough," right? It's just checking the box. What can we do that really brings sort of the promise of the Docker experience to something like this? And Sneak was an immediate thought, in that respect. And we just really got in touch with them and we just saw eye to eye almost immediately. And then off off the rest went. The second piece of it was really around, well why just do it in Docker Hub? What about Docker Desktop? It's downloaded 80,000 times a week and it's got 2.2 million active installations on a weekly basis. What about those folks? So we decided to raise the bar again and say, "Hey, let's make sure that this partnership includes "not only Docker Hub but Docker Desktop, so you'll be able, when we launch this, to scan your images locally on Docker Desktop. >> Awesome, I see getting some phone calls and then you got to hit this, hit the end button real quick. I saw that in there. I've got an interesting chat I want to just kind of lighten things up a little bit from Brian Stevenson. He says, "Justin, what glasses are those?" (Justin laughing) So he wants to know what kind of glasses you're wearing. >> They're glasses that I think signal that I turned 40 last year. >> (laughs) I'd say it's for your gaming environments, the blue light glasses. >> But I'm not going to say where they came from because it's probably not going to engender a bunch of positive good. But they're nice glasses. They help me see the computer screen and make sure that I'm not a bad fingering my CLI commands >> Well as old guys need the glasses, certainly I do. Speaking of old and young, this brought up a conversation since that came up, I'll just quickly riff into this cause I think it's interesting, Kelsey Hightower, during the innovation panel talked about how the developers and people want to just do applications, someone to get under the hood, up and down the stack. I was riffing with John Chrysler, around kind of the new generation, the kids coming in, the young guns, they all this goodness at their disposal. They didn't have to load Linux on a desktop and Rack and Stack servers all that good stuff. So it's so much more capable today. And so this speaks to the modern era and the expansion overall of opensource and the expansion of the people involved, new expectations and new experiences are required. So as a product person, how do you think about that? Because you don't want to just build for the old, you got to build for the new as well as the experience changes and expectations are different. What's your thoughts around that? >> Yeah, I think about sort of my start in this industry as a really good answer to that. I mean, I remember as a kid, I think I asked for a computer for every birthday and Christmas from when I was six, until I got one given to me by a friend's parents in 1994, on my way off to boarding school. And so it took that long just for me to get a computer into my hands. And then when I was in school there wasn't any role sort of Computer Science or coding courses until my senior year. And then I had to go to an Engineering School at Rensselaer city to sort of get that experience at the time. I mean, just to even get into this industry and learn how to code was just, I mean, so many things had to go my way. And then Microsoft hired me out of college. Another thing that sort of fell my way. So this work that we're doing is just so important because I worked hard, but I had a lot of luck. But not everybody's going to have some of that, right? Have that luck. So how can we make it just as easy as possible for folks to get started wherever you are. If you have a family and you're working another full time job, can you spend a few hours at night learning Docker? We can help you with that. Download Docker Desktop. We have tutorials, we have great docs, we have great captains who teach courses. So everything we're doing is sort of in service of that vision and that democratization of getting into the ideas. And I love what Kelsey, said in terms of, let's stop talking about the tech and let's stop talking about what folks can do with the tech. And that's very, very poignant. So we're really working on like, we'll take care of all the complexity behind the scenes and all of the VMs and the launching of containers and the network. We'll try to help take care of all that complexity behind the curtain so that you can just focus on getting your idea built as a developer. >> Yeah, and you mentioned Kelsey, again. He got a great story about his daughter and Serverless and I was joking on Twitter that his daughter convinced them that Serverless is great. Of course we know that Kelsey already loves Serverless. But he's pointing out this developer dopamine. He didn't say that's Shawn's word, but that's really what his daughter wanted to do is show her friends a website that she built, not get into, "Hey look, I just did a Kubernetes cluster." I mean it's not like... But pick your swim lane. This is what it's all about now. >> Yeah, I hope my son never has to understand what a service mesh is or proxy is. Right? >> Yeah. >> I just hope he just learn the language and just learns how to bring an idea to life and all the rest of it is just behind me here. >> When he said I had a parenting moment, I thought he's going to say something like that. Like, "Oh my kid did it." No, I had to describe whether it's a low level data structure or (laughs) just use Serverless. Shifting gears on the product roadmap for Docker, can you share how folks can learn about it and can you give some commentary on what you're thinking right now? I know you guys put on GitHub. Is there a link available-- >> Absolutely, available. Github.com/docker/roadmap. We tried to be very, very poignant about how we named that. So it was as easy as possible. We launched it a few months ago. It was a first in terms of Docker publicly sharing it's roadmap and what we're thinking and what we're working on. And you'll find very clear instructions of how to post issues and get started. What our code of conduct is. And then you can just get started and we even have a template for you to get started and submit an issue and talk to us about it. And internally my team and to many of our engineers as well, we triaged what we see changing and coming into the public roadmap two to three times a week. So for a half an hour to 45 minutes at a time. And then we're on Slack, batting around ideas that are coming in and saying how we can improve those. So for everyone out there, we really do pay attention to this very frequently. And we iterate on it and the image vulnerability scannings one of those great examples you can see some other things that we're working on up there. So I will say this though, there has been some continual asks for our Lennox version of Docker Desktop. So I will commit that, if we get 500 up votes, that we will triage and figure out how to get that done over a period of time. >> You heard 500 up votes to triage-- >> 500 >> You as get that. And is there a shipping date on that if they get the 500 up votes? >> No, no, (John laughs) you went to a shipping date yet, but it's on the public roadmap. So you'll know when we're working on it and when we're getting there. >> I want before I get into your session you had with the capital, which is a very geeky session getting under the hood, I'm more on the business side. The tail wind obviously for Docker is the micro services trend. What containers has enabled is just going to continue to get more awesome and complex but also a lot of value and agility and all the things you guys are talking about. So that obviously is going to be a tailwind for you. But as you guys look at that piece of it, specifically the business value, how is Docker positioned? Because a of the use cases are, no one really starts out microservices from a clean sheet of paper that we heard some talks here DockerCon where the financial services company said, "Hey, it's simple stack," and then it became feature creep, which became a monolith. And then they had to move that technical debt into a much more polyglot system where you have multiple tools and there's a lot of things going on, that seems to be the trend that also speaks to the legacy environment that most enterprises have. Could you share your view on how Docker fits into those worlds? Because you're either coming from a simple stack that more often and got successful and you're going to go microservice or you have legacy, then you want to decouple and make it highly cohesive. So your thoughts. >> So the simple answer is, Docker can help on both ends. So I think as these new technologies sort of gain momentum and get talked about a bunch and sort of get rapid adoption and rapid hype, then they're almost conceived to be this wall that builds up where people start to think, "Well, maybe my thing isn't modern enough," or, "Maybe my team's not modern enough," or, "Maybe I'm not moderate enough to use this." So there's too much of a hurdle to get over. And that we don't see that at all. There's always a way to get started. Even thinking about the other thing, and I'd say, one we can help, let us know, ping us, we'll be happy to chat with you, but start small, right? If you're in a large enterprise and you have a long legacy stack and a bunch of legacy apps, think about the smallest thing that you can start with, then you can begin to break off of that. And as a proof of concept even by just downloading Docker Desktop and visual studio code and just getting started with breaking off a small piece, and improve the model. And I think that's where Docker can be really helpful introducing you to this paradigm and pattern shift of containers and containerized packaging and microservices and production run time. >> And certainly any company coming out of his post pandemic is going to need to have a growth strategy that's going to be based on apps that's going to be based on the projects that they're currently working, double down on those and kind of sunset the ones that aren't or fix the legacy seems to be a major Taylor. >> The second bit is, as a company, you're going to also have to start something new or many new things to innovate for your customers and keep up with the times and the latest technology. So start to think about how you can ensure that the new things that you're doing are starting off in a containerized way using Docker to help you get there. If the legacy pieces may not be able to move as quickly or there's more required there, just think about the new things you're going to do and start new in that respect. >> Well, let's bring some customer scenarios to the table. Pretend I'm a customer, we're talking, "Hey Justin, you're looking good. "Hey, I love Docker. I love the polyglot, blah, blah, blah." Hey, you know what? And I want to get your response to this. And I say, "DevOps won't work here where we are, "it's just not a good fit." What do you say when you hear things like that? >> See my previous comment about the wall that builds up. So the answer is, and I remember hearing this by the way, about Agile years ago, when Agile development and Agile processes began to come in and take hold and take over for sort of waterfall processes, right? What I hear customers really saying is, "Man, this is really hard, this is super hard. "I don't know where to start, it's very hard. "How can you help? "Help me figure out where to start." And that is one of the things that we're very very very clearly working on. So first off we just, our docs team who do great work, just made an unbelievable update to the Docker documentation homepage, docs.docker.com. Before you were sort of met with a wall of text in a long left navigation that if you didn't know what you were doing, I would know where to go. Now you can go there and there's six very clear paths for you to follow. Do you want to get started? Are you looking for a product manual, et cetera. So if you're just looking for where to get started, just click on that. That'll give you a great start. when you download Docker Desktop, there's now an onboarding tutorial that will walk you through getting your first application started. So there are ways for you to help and get started. And then we have a great group of Docker captains Bret Fisher, many others who are also instructors, we can absolutely put you in touch with them or some online coursework that they deliver as well. So there's many resources available to you. Let us help you just get over the hump of getting started. >> And Jenny, and on the community side and Peter McKee, we're talking about some libraries are coming out, some educational stuff's coming around the corner as well. So we'll keep an eye out for that. Question for you, a personal question, can you share a proud devOps Docker moment that you could share with the audience? >> Oh wow, so many to go through. So I think a few things come to mind over the past few weeks. So for everyone that has no... we launched some exciting new pricing plans last week for Docker. So you can now get quite a bit of value for $7 a month in our pro plan. But the amount of work that the team had to do to get there was just an incredible thing. And just watching how the team have a team operated and how the team got there and just how they were turning on a dime with decisions that were being made. And I'm seeing the same thing through some of our teams that are building the image vulnerability scanning feature. I won't quote the number, but there's a very small number of people working on that feature that are creating an incredible thing for customers. So it's just how we think every day. Because we're actually almost trying to productize how we work, right? And bring that to the customer. >> Awesome, and your take on DockerCon virtual, obviously, we're all in this situation. The content's been rich on the site. You would just on the captains program earlier in the day. >> Yes. >> Doctor kept Brett's captain taught like a marathon session. Did they grill you hard or what was your experience on the captain's feed? >> I love the captain's feed. We did a run of that for the Docker birthday a few months ago with my co-worker Justin Cormack. So yes, there are two Justin's that work at Docker. I got the internal Justin Slack handle. He got the external, the community Slack Justin handle. So we split the goods there. But lots of questions about how to get started. I mean, I think there was one really good question there. Someone was saying asking for advice on just how to get started as someone who wants to be a new engineer or get into coding. And I think we're seeing a lot of this. I even have a good friend whose wife was a very successful and still is a very successful person in the marketing field. And is learning how to code and wants to do a career switch. Right? >> Yeah. >> So it's really exciting. >> DockerCon is virtual. We heard Kelsey Hightower, we heard James Governor, talk about events going to be more about group conventions getting together, whether they're small, medium, or large. What's your take on DockerCon virtual, or in general, what makes a great conference these days? Cause we'll soon get back to the physical space. But I think the genie's out of the bottle, that digital space has no boundaries. It's limitless and creativity. We're just scratching the surface. What makes a great event in your mind? >> I think so, I go back to thinking, I've probably flown 600,000 miles in the past three years. Lots of time away from my family, lots of time away from my son. And now that we're all in this situation together in terms of being sheltered in place in the global pandemic and we're executing an event that has 10 times more participation from attendees than we had in our in person event. And I sat back in my chair this morning and I was thinking, "Did I really need to fly that 600,000 miles "in the past three years?" And I think James Governor, brought it up earlier. I really think the world has changed underneath us. It's just going to be really hard to... This will all be over eventually. Hopefully we'll get to a vaccine really soon. And then folks will start to feel like world's a little bit more back to "normal" but man, I'm going to really have to ask myself like, "Do I really need to get on this airplane "and fly wherever it is? "Why can't I just do it from my home office "and give my son breakfast and take them to school, "and then see them in the evening?" Plus second, like I mentioned before in terms of access, no in person event will be able to compete ever with the type of access that this type of a platform provides. There just aren't like fairly or unfairly, lots of people just cannot travel to certain places. For lots of different reasons, monetary probably being primary. And it's not their job to figure out how to get to the thing. It's our job to figure out how to get the tech and the access and the learning to them. Right? >> Yeah (murmurs) >> So I'm super committed to that and I'll be asking the question continually. I think my internal colleagues are probably laughing now because I've been beating the drum of like, "Why do we ever have to do anything in person anymore?" Like, "Let's expand the access." >> Yeah, expand the access. And what's great too is the CEO was in multiple chat streams. So you could literally, it's almost beam in there like Star Trek. And just you can be more places that doesn't require that spatial limitations. >> Yeah. >> I think face to face will be good intimate more a party-like environment, more bonding or where social face to face is more impactful. >> We do have to figure out how to have the attendee party virtually. So, we have to figure out how to get some great electronic, or band, or something to play a virtual show, and like what the ship everybody a beverage, I don't now. >> We'll co-create with Dopper theCUBE pub and have beer for everybody if need they at some point (laughs). Justin, great insight. Thank you for coming on and sharing the roadmap update on the product and your insights into the tech as well as events. Appreciate it, thank you. >> Absolutely, thank you so much. And thanks everyone for attending. >> Congratulations, on all the work on the products Docker going to the next level. Microservices is a tailwind, but it's about productivity, simplicity. Justin, the product, head of the product for Docker, VP of product on here theCUBE, DockerCon 2020. I'm John Furrier. Stay with us for more continuous coverage on theCUBE track we're on now, we're streaming live. These sessions are immediately on demand. Check out the calendar. There's 43 sessions submitted by the community. Jump in there, there are own container of content. Get in there, pun intended, and chat, and meet people, and learn. Thanks for watching. Stay with us for more after this break. (upbeat music)

>> Announcer: From Berlin, Germany, it's the Cube covering Datawork Summit Europe 2018. Brought to you by Hortonworks. (electronic music) >> Hello and welcome to the Cube on day two of Dataworks Summit 2018 from Berlin. It's been a great show so far. We have just completed the day two keynote and in just a moment I'll bring ya up to speed on the major points and the presentations from that. It's been a great conference. Fairly well attended here. The hallway chatter, discussion's been great. The breakouts have been stimulating. For me the takeaway is the fact that Hortonworks, the show host, has announced yesterday at the keynote, Scott Gnau, the CTO of Hortonworks announced Data Steward Studio, DSS they call it, part of the data plane, Hotronworks data plane services portfolio and it could not be more timely Data Steward Studio because we are now five weeks away from GDPR, that's the General Data Protection Regulation becoming the law of the land. When I say the land, the EU, but really any company that operates in the EU, and that includes many U.S. based and Apac based and other companies will need to comply with the GDPR as of May 25th and ongoing. In terms of protecting the personal data of EU citizens. And that means a lot of different things. Data Steward Studio announced yesterday, was demo'd today, by Hortonworks and it was a really excellent demo, and showed that it's a powerful solution for a number of things that are at the core of GDPR compliance. The demo covered the capability of the solution to discover and inventory personal data within a distributed data lake or enterprise data environment, number one. Number two, the ability of the solution to centralize consent, provide a consent portal essentially that data subjects can use then to review the data that's kept on them to make fine grain consents or withdraw consents for use in profiling of their data that they own. And then number three, the show, they demonstrated the capability of the solution then to execute the data subject to people's requests in terms of the handling of their personal data. The three main points in terms of enabling, adding the teeth to enforce GDPR in an operational setting in any company that needs to comply with GDPR. So, what we're going to see, I believe going forward in the, really in the whole global economy and in the big data space is that Hortonworks and others in the data lake industry, and there's many others, are going to need to roll out similar capabilities in their portfolios 'cause their customers are absolutely going to demand it. In fact the deadline is fast approaching, it's only five weeks away. One of the interesting take aways from the, the keynote this morning was the fact that John Kreisa, the VP for marketing at Hortonworks today, a quick survey of those in the audience a poll, asking how ready they are to comply with GDPR as of May 25th and it was a bit eye opening. I wasn't surprised, but I think it was 19 or 20%, I don't have the numbers in front of me, said that they won't be ready to comply. I believe it was something where between 20 and 30% said they will be able to comply. About 40% I'm, don't quote me on that, but a fair plurality said that they're preparing. So that, indicates that they're not entirely 100% sure that they will be able to comply 100% to the letter of the law as of May 25th. I think that's probably accurate in terms of ballpark figures. I think there's a lot of, I know there's a lot of companies, users racing for compliance by that date. And so really GDPR is definitely the headline banner, umbrella story around this event and really around the big data community world-wide right now in terms of enterprise, investments in the needed compliance software and services and capabilities are needed to comply with GDPR. That was important. That wasn't the only thing that was covered in, not only the keynotes, but in the sessions here so far. AI, clearly AI and machine learning are hot themes in terms of the innovation side of big data. There's compliance, there's GDPR, but really innovation in terms of what enterprises are doing with their data, with their analytics, they're building more and more AI and embedding that in conversational UIs and chatbots and their embedding AI, you know manner of e-commerce applications, internal applications in terms of search, as well as things like face recognition, voice recognition, and so forth and so on. So, what we've seen here at the show is what I've been seeing for quite some time is that more of the actual developers who are working with big data are the data scientists of the world. And more of the traditional coders are getting up to speed very rapidly on the new state of the art for building machine learning and deep learning AI natural language processing into their applications. That said, so Hortonworks has become a fairly substantial player in the machine learning space. In fact, you know, really across their portfolio many of the discussions here I've seen shows that everybody's buzzing about getting up to speed on frameworks for building and deploying and iterating and refining machine learning models in operational environments. So that's definitely a hot theme. And so there was an AI presentation this morning from the first gentleman that came on that laid out the broad parameters of what, what developers are doing and looking to do with data that they maintain in their lakes, training data to both build the models and train them and deploy them. So, that was also something I expected and it's good to see at Dataworks Summit that there is a substantial focus on that in addition of course to GDPR and compliance. It's been about seven years now since Hortonworks was essentially spun off of Yahoo. It's been I think about three years or so since they went IPO. And what I can see is that they are making great progress in terms of their growth, in terms of not just the finances, but their customer acquisition and their deal size and also customer satisfaction. I get a sense from talking to many of the attendees at this event that Hortonworks has become a fairly blue chip vendor, that they're really in many ways, continuing to grow their footprint of Hortonworks products and services in most of their partners, such as IBM. And from what I can see everybody was wrapped with intention around Data Steward Studio and I sensed, sort of a sigh of relief that it looks like a fairly good solution and so I have no doubt that a fair number of those in this hall right now are probably, as we say in the U.S., probably kicking the tires of DSS and probably going to expedite their adoption of it. So, with that said, we have day two here, so what we're going to have is Alan Gates, one of the founders of Hortonworks coming on in just a few minutes and I'll be interviewing him, asking about the vibrancy in the health of the community, the Hortonworks ecosystem, developers, partners, and so forth as well as of course the open source communities for Hadoop and Ranger and Atlas and so forth, the growing stack of open source code upon which Hortonworks has built their substantial portfolio of solutions. Following him we'll have John Kreisa, the VP for marketing. I'm going to ask John to give us an update on, really the, sort of the health of Hortonworks as a business in terms of the reach out to the community in terms of their messaging obviously and have him really position Hortonworks in the community in terms of who's he see them competing with. What segments is Hortonworks in now? The whole Hadoop segment increasingly... Hadoop is there. It's the foundation. The word is not invoked in the context of discussions of Hortonworks as much now as it was in the past. And the same thing for say Cloudera one of their closest to traditional rivals, closest in the sense that people associate them. I was at the Cloudera analyst event the other week in Santa Monica, California. It was the same thing. I think both of these vendors are on a similar path to become fairly substantial data warehousing and data governance suppliers to the enterprises of the world that have traditionally gone with the likes of IBM and Oracle and SAP and so forth. So I think they're, Hortonworks, has definitely evolved into a far more diversified solution provider than people realize. And that's really one of the take aways from Dataworks Summit. With that said, this is Jim Kobielus. I'm the lead analyst, I should've said that at the outset. I'm the lead analyst at SiliconANGLE's Media's Wikibon team focused on big data analytics. I'm your host this week on the Cube at Dataworks Summit Berlin. I'll close out this segment and we'll get ready to talk to the Hortonworks and IBM personnel. I understand there's a gentleman from Accenture on as well today on the Cube here at Dataworks Summit Berlin. (electronic music)

>> Announcer: Live from Munich, Germany, it's the CUBE, covering DataWorks Summit Europe 2017. Brought to you by Hortonworks. >> Hey welcome back everyone. We're here live in Munich Germany for DataWorks 2017 Summit, formerly know as Hadoop Summit, now called DataWorks. I'm John Furrier with the CUBE, my co-host Dave Vellante, here for two days of wall-to-wall coverage. Our next guest is Nadeem Gulzar, head of advanced Analytics at Danske Bank. Welcome to the CUBE. >> Thank you. >> You're a customer but also talking here at the event, bringing all your folks here. Your observation, I mean, Hadoop is not going away, certainly we see that. But now, as John Kreisa, who was MC'ing, was on earlier said, open up the aperture to analytics, is really where the action is. >> Nadeem: Absolutely. >> Your reaction to that. >> I completely agree, because again, Hadoop is basically just the basic infrastructure, right. Components build on components, and things like that. But, when you really utilize it, is when you add the advanced analytics frameworks. There are many out there. I'm not going to favor one over another. But the main thing is, you need that to really leverage Hadoop. And, at the same time, I think it's very important to realize how much power there actually is in this. For us at, in Danske Bank, getting Hadoop, getting the advanced analytics framework, has really proven quite a lot. It allowed us actually to dig into our core data, transaction data for instance, which we haven't been able to for decades. >> So take me through, because you guys are an interesting use case because you're advanced. You're gettin' at the data, which is cutting edge. But you're going through this transformation, and you have to because you're on the front lines. Take us inside the company, without giving away any trade secrets, and describe the environment. What's the current situation, and how is it evolving from an IT standpoint, and also from the relationship with the stakekholders in the business side. >> So again, we are a bank with 20,000 employees, so of course in a large organization you have silos, People feeling okay, this is my domain, this is my kingdom, don't touch it. Don't approach me, or you can approach me, talk to me, you have to convince me, otherwise don't talk to me at all. So we get that quite a lot, and to be honest, from my point of view, if we do not lift as a bank, we're not going to succeed. If I have success, if my organization of almost 60 people have success, that's good in itself, but we are not going to succeed as a bank. So for me, it's quite important that I go down and break down these barriers, and allow us to come in, tell the business units, tell them what sort of capabilities do we bring, and include them. That is actually the main key. I don't want to replace them or anything like that. >> So an organizational challenge is to get the mindset shifted. How 'about process gaps and product gaps? 'Cause I mean I almost see the sequence, kind of a group hug if you will, organizational mindset, kind of a reset or calibration. And then identify processes and then product gaps, seem to be the next transition. >> Absolutely, absolutely, and there are some gaps. Still, even though we have been on this journey for a considerable amount of time, there are still gaps, both in terms of processes and products. Because again, even though we have top management buy in, it doesn't go through all the way down to the middle layer. So we still struggle with this from time to time. >> How do you break down those barriers? What do you do, what's your strategy? >> I'm humble, to be honest. I go in, I tell them, listen you guys I have some capabilities that I can add to your capabilities. I want you to leverage me to make your life easier. I want to lift you as an organization. I don't care about myself, I want you to be better at what you're doing. >> So Nadeem, the money business and the technology business have always had a close relationship. It was like in 2010 after we came out of the downturn, it was like this other massive collision. You had begun experimenting with Cloud, the shift, CapEx to OpEx. The data thing hit in a big way, obviously mobile became real. So talk about the confluence of those technologies, specifically in the context of your big data journey. Where did you get started, and how did it evolve? >> So actually it fit in quite nicely because we were coming out of this down period, right, so there was extreme amount of focus on cost. So, of course at the time where we wanted to go into this journey, a lot of people were asking, okay how much does this cost, what's the big strategy, and so on. And how's the road map going to look like, and what's the cost of the road map? The thing is, if you buy some off the shelf commercial product, it's quite expensive. We can easily talk like half a billion, something like that, for a full end to end system. So with this, you were allowed, or we were allowed, to start up with relatively small funding, and I'm actually talking about just like a million dollars, roughly. And that actually allowed us a substantial boost in the capability department, in allowing us to show what kind of use cases we could build, and what kind of value we could bring to Danske Bank. >> So you started with understanding Hadoop? Is that right, was that the starting point? >> Yes, in a fairly small, very researched team set up. We did the initial research, we looked at, okay what could this bring? We did some initial, what we call, proof of value. So small, small, pilot projects, looking at, okay this is the data. We can leverage it in this way, this is the value we can bring. How much can we actually boost the business? So everything is directly linked to business value. So, for instance, one of the use cases was within customers, understanding customer behavior, directly linking it to marketing, do more targeted marketing, and at the end get more results in terms of increased sales. >> We just started a journey 2009, 2010, is that right? Or was it later? >> No, we started somewhat later. The initial research was in '14. >> In '14? Okay, alright, so '14 you sort of became familiar with Hadoop, and then I imagine, like many customers, you said okay, wow this stuff is complicated, but you were takin' it in small chunks, low risk. Let's get some value. Marketing is an obvious use case. I would imagine fraud is another obvious use case. So then, how did that evolve? I mean it's only a few years now, but I imagine you've evolved very quickly. >> Extremely quickly. Actually, within two months of the research, we actually saw a huge benefit in this area, and directly we went with the material to the senior members of the different boards we wanted to affect, and actually, you could call it luck. But, maybe we were just well prepared and convincing, so we actually directly got funding at that point in time. They said, listen, this is very promising. Here you go, start off with the initial, slightly larger projects, prove some value, and then come back to us. Initially they wanted us to do two things, look into the customer journey, or doing deeper customer behavior analytics, and the second was within risk. Doing things like, text mining, financial statements, getting some deeper into that, doing some web crawling on financial data such as Bloomberg, etcetera, and then pull it into the system. >> To inform your investments as a financial institution. From an architecture and infrastructure standpoint, we talked about starting at Hadoop. Has it evolved, how has it evolved? Where do you see it going? >> It has evolved quite a lot in the past couple of years. And again, to be honest, it's like every quarter something new is happening and we need to do some adjustments even to the core architecture. And with the introduction of HDB 3 hence later this year, I think we're going to see a massive change once again. Hortonworks already calls it a major change, or a major release. But actually, the things they are doing is extremely promising, so we want to take that step with them. But again, it's going to affect us. >> What's exciting about that to you? >> The thing that's very exciting is, we are now at like a balance point, where we have played quite a lot, we have released a couple of production grade solutions, but we have really not reached the full enterprise potential. So getting like into the real deep stuff with living under heavy SLA's, regulation stuff. All these kind of things is not in place yet, from my point of view. >> We talk a lot about, in the CUBE, and in our company, about these emergent work loads; you had batch, interactive, and the world went back to batch with Hadoop, and now you have this continuous workload, this streaming real-time workloads. How is that affecting your organization, generally, and specifically, you're thinking about architecture. How real is that and where do you see that in the future? >> It's the core, to be honest. Again, one of the main things we are trying to do is look into, so, gone are the days with heavy, heavy batches of data coming in. Because if you look at Weblocks for instance, so when customers interacts with our web, or our tablet solution, or mobile solution, the amount of data generated is humongous. So, no way on earth you can think about batches anymore. So it's more about streaming the data all the way in, doing real time analytics and then produce results. >> What would you say are your biggest, big data challenges, problems that you really want to attack and solve. >> So, what I really want to attack is, getting all sorts of data into the system. So, you can imagine, as a bank we have 2,000 plus systems. We have approximately 4,000 different points that delivers data. So getting all that mass into our data link, it's a huge task. We actually underestimated it. But now, we have seen we have to attack it and get it in because that is the gold. Data is the future gold. So we need to mine it in, we need to do analytics on top of it and produce value. >> And then once you get it in there, I'm sure you're anticipating that you want to make sure this doesn't go stale, doesn't become a swamp, doesn't get frozen. It's your job to talk about data oceans, which is really the long term vision I presume, right? >> And that is a key as well because with the GDPR for instance, we need to have full mapping and full control of all the data coming in. We need to be able to generate metadata, we need to have full data lineage. We need to know what, all the data where it came from, how it's interconnected, relations, all that. >> And that's what, two years away from implementation? Is that about right? >> It's going to take a while, of course. But again, the key thing is we make the framework so all the data coming in step by step, has that. >> Yeah, but so GDPR though, it goes into effect in '19, is that correct? >> It's actually May '18. >> May '18, oh, so it's much tighter time frame then I realized. >> John: You're under the gun. >> Nadeem: Yes. >> Okay, observation here at this event, obviously a lot of IOT, for you that's people. People and things are kind of the edge of the network. The intelligent edge is a big, big topic. Very dynamic. >> Nadeem: Extremely dynamic. >> A lot of things happening. Lot of opportunities for you to be this humble service provider to your constituents, but also your customers. How do you guys view that? What's the current landscape look like as you look outside the company and look at what's happening around you, the world. >> A lot of cool things are going on, to be honest. Especially in IOT, right? I mean, even though we are a core bank, still, there are a lot of sensors we can use. I talked a bit about, under the keynote, about ATM's, right? So, we're also looking at how can we utilize this technology? How can we enable our customers? If you look at our apps, they also generate extreme amounts of data, right? The mobile solution that we have, it gives away GPS location and things like that. And we want to include all that data in. At the end of the day, it's not for our gain, we are not always looking at making the next buck, right? It's also about being there for the customer, providing the services they need, making their banking life easier. >> And your ecosystem is evolving and rapidly adding new constituents to your network because, then you have the consumer with the phone, the mobile app alone, never mind the point of sale opportunity at the ATM. Now a digital, augmented reality experience could be enabled where you now have fintech suppliers, and potentially other suppliers in this now digital network that could be relational with you. >> Yes, and our job is to make sure that we leverage that. Acquiring a banking license is extremely difficult. But we have it, and what we need to do is to engage these fintechs, partners, even other banks, and say listen guys we invite you in. Utilize our services, utilize our framework, utilize our foundation and let's build something upon that. >> If you had to explain, Nadeem, this fintech start up trend because it is super hot, what is it? I mean how would you describe to someone who's not in the banking world. 'Cause most people would be scratching their head and say, isn't that banking? But, now this ecosystem is developing of new entrepreneurial activity and they're skyrocketing with success 'cause they have either a specialty focus, they do something extremely well. It may or may not be in a direct big space with a bank, but a white space. Use cases. So, is it good? Is it bad? Is it hype? What's the current state of the fintech situation? >> From my point of view, it's awesome. And the reason is, these guys are pushing us. Remember, we are a hundred fifty plus year old bank. And sometimes we do tend to just pat on our back and say, okay, this is going good, right? But, these guys are coming in, giving some competition, and we love it. >> Give me an example of a fintech capabilities. Randomly bring up some examples to highlight what fintech is. >> So what we've seen in, for instance the German market, is the fintechs coming in, utilizing some of the customer data, and then producing awesome new applications. Whether it is a new net bank, where a customer can interact with it, in a much, much more smoother way. Some of the banks tend to over clutter things, not make it simple. So things like, where you can put in, you can look at your transactions in a Google Map, for instance. You can see how much do you spend at this location. You can move around. >> You could literally follow the money, on a map. (laughing) >> So this is your home base, you go out here, you spend this amount of money, and maybe even add more on it. So, let's say you do your grocery shopping over here, but if I moved all my business from this company to this company, how much could I save? Imagine if you could just drag and drop it and see, okay, I could actually save a couple of thousand bucks, awesome. >> And machine learning is going to totally change the game with Augmented Intelligence. AI is called Artificial Intelligence, or Augmented Intelligence, depending upon your definition. This is a good thing for consumers. >> It is, it is. >> And thinking about disruption, what do you guys, what are your thoughts on blockchain? What is your research showing? You playing around with Hyperledger at all? >> Yes we are. And blockchain, it's also quite interesting. We're doing lots of research on that. What's it's shown actually is that this is a technology that we can also use. And we can also really utilize, even the security aspects of it. If you just take that, you could really implement that. >> The identity aspect, it's federating identity around fraud, another area you can innovate on. I'm bullish on blockchain, a lot of people are skeptical, but Dave knows I really, I love blockchain. Because it's not about Bitcoin per se, it's sort of the underlying opportunity. It just seems fascinating. Dave you know, I got to get on my soapbox, blockchain soapbox. >> We've never really looked at Bitcoin as just a currency, it's move of a technology platform, and I have always been fascinated with the security angle. Virtually unhackable, put that in quotes. No need for a third party to intermediate. So many positive fundamentals, now it's guys like you figuring out, okay the practitioner saying, here's how we're going to implement it and commercialize it. >> And actually it fits in quite well with things like GDPR. This is also about opening up, the same with PSD 2. Exposing the customer data, making it available for the general public. And ultimately the goal is, so you as a consumer, me as a consumer, we own our data. >> Nadeem, thank you so much for coming on the CUBE and sharing your practitioner situation, and your advice, as well as commentary. I'll give you the last word. As you and your team embark from DataWorks 2017 and head back to the ranch, so to speak, and bring back some stuff. What are you going to work on? What's the to do item? What are you going to sharpen the saw on and cut when you get back? >> So for us on the very, very short term, it's about taking our platform and our capabilities and move it into the real enterprise world. That is our first key milestone that we are going to go for. And, I'll tell you, we're going to go all in for that. Because, unless we do that, we're not able to really attack the core of banking, which requires this, right? Please remember that a consumer doing a transaction somewhere in the world, he cannot stand and wait for ages for something to be processed. It needs to be instantaneous. So, this is what we need to do. >> You think this event, you're armed up with product. >> Absolutely, absolutely. Lots of good insight we've gotten from this. Lots of potential, lots of networking guys and other companies that we can talk to about this. >> Also great recruiting, get some developers out there too, lot of great people. Congratulations on your success and thanks for sharing this great insight here on the CUBE, exposing the data to you live on the CUBE. Silicon Angle dot TV, I'm John Furrier, with Dave Vellante my co-host, more great coverage stay with us here live in Munich, Germany for DataWorks 2017 Summit. We'll be right back.