>> Live from Washington, D.C., it's theCUBE! Covering Inforum D.C. 2018. Brought to you by Infor. >> Welcome back to the Walter Washington Convention Center, we're in Washington D.C., the nation's capital of course, as we continue our coverage here on theCUBE of Inforum 2018. Along with Dave Vellante, I'm John Walls, it's a pleasure welcoming Dhiraj Shah in with us, the CEO of Avaap. Dhiraj, thanks for joining us this afternoon! >> Good to see you again! >> Absolutely, big pleasure, it was great talking to you for the last two years, and a pleasure to be back here. >> Yeah, I'm always curious, I mean Avaap, I've read a little bit, I mean the five letters of Sanskrit language, what do the five letters represent? I mean how did you come up with the title? >> You know, that's the first question that gets asked, the two questions I get. >> Sorry to be cliche, but I'm just really curious! >> No, no, the two questions is, "Why did you start Avaap?" and the other question is, "What is Avaap?" and it's actually five elements in Sanskrit and each of them are tied to a cultural value that we hold at Avaap, so, Agni, which is fire stands for passion, 'cause I'm a deep believer of being very passionate in what you do; if you're passionate, you'll follow through and it won't feel like work. Water is tied to innovation, sky is tied to goals, we're very ambitious. We've been able to have a rocket ship type of growth, so far, and we continue to aspire to do more. We have Earth, which is tied to eco conscience, cause we like to be globally eco conscious and genuine in what we're doing. And then air, which is transparency. I think we live in a world that, you really don't need a lot of bureaucracy, and the more there is transparency, the better there is organizational development. >> Gotcha, well thank you, I appreciate the rundown. So services and solutions, and the relationship with Infor, walk us through that a little bit, of why you're here. >> Absolutely, so, we are Infor's most decorated partner, so I'd like to say that, because we just came off the stage getting four awards with Infor this year. >> Congratulations! Fantastic. >> Yeah, thank you very much. They were overall partner of the year five years in a row. Our partnership with Infor, started five years ago, before that it was with Lawson. So when Charles Phillips and the team came on board, I was in the back of the room, and I heard Charles kind of lay out his vision in 2012. And he said "I want to do two things, I want to make software that is industry specific." And this is coming at a time where everything was one size fits all. And he said "We want to reinvent the software that's driven for future technologies. Cloud, mobile, big data." Right? So I had a great opportunity, and we made a momentous decision of parking all our eggs in the Infor basket, and just doing Infor. And that served us well of going from 20, at that point we were like 25 employees, to having over 450 today. >> Wow! And we've talked about this in the past is you got in early, and now you're seeing some of the big guys come in, so you have to stay ahead of them. How are you doing that, and why are you succeeding? >> You know it's not necessarily always being ahead, so that actually, that's a question I got, is that Deloitte's here, Accenture's here, Capgemini is here, do you feel threatened? We actually don't, because it's a validation of what's occurring in this eco system with the big system integrators coming in. And with a rising tide, all boats rise. So we've actually partnered with some of these large SIs, because there's roles that they play and we let them do a lot of business transformation, change management, program management, and we do what we do best, which is Infor knowledge, and consulting services. >> The deep, deep Infor, that's kind of, it's ironic, right? Infor's specialty is the last mile, micro-industry capabilities, and that's really kind of how you specialize is deep Infor expertise. >> Exactly, yeah. >> So give us an example of, you go through an engagement, you got one of the big SIs and they're going to do their big global thing, business process change, they really are global in scale, et cetera. Where do you come in? where does Infor sort of, where does their micro services, or micro-function leave off, and where do you pick up? >> So yeah, I'll give you a real world example, in fact, I was just with this customer earlier this morning, Christus Health, they are one of the largest health systems in the country, 60 hospitals, close to 60 thousand employees. They're looking for transformation on their ERP, full suite, HCM, Supply Chain, Financial. Went through a large system selection process the usual competitive race with Oracle, Workday, Infor, kind of being in that race. It was down selected to Infor and Oracle as the two lenders that had full capabilities that they were looking for. And then once they made their decision on Infor as their vendor of choice, they did a services RFP, which we partnered with Deloitte, because the scope of that was, as I said earlier, around business transformation services, that we didn't have in our bag. And Deloitte does not have the 20 years of expertise, the deep Infor knowledge around the solutions of Infor, that we have within our healthcare team. So, we bridged and built an alliance, that, today is starting the project journey in Infor, Deloitte, Avaap, Christus, to make that project a success. >> In the capabilities that you, that they were looking for, that you said that Infor and Oracle had, were what? the coverage of the functionality across the suites, was it the cloud capabilities? What's the high level of that? >> So the one thing that I will tell you, is the consumer, in this case the healthcare market, if we talk about them, is getting extremely knowledgeable, so the way it's starting is around cloud. So gone are the days, I see a lot of commercials out there about real cloud, artificial cloud, private cloud, public cloud, there's a lot of education already around single tenant, and multi-tenant, and they understand. So it starts with the cloud platform, that is the software provider on a stable, secure cloud platform, and are the applications hosted on a multi-tenant, as opposed to individually hosted for each customer. And then they break it down into the different buckets of the applications, within HCM, within Supply Chain, within Financials to see what not a product features. So gone are the days of looking at feature functionality, but their business processes, and best practices. And that's really, in my opinion, where Infor really came ahead at Christus. >> In the multi-tenant verses hosted, I mean, Vodka would say, "Well why would a customer care?" I'm presuming the customer cares because when you do a software release, it's just seamless, right? Verses okay, we got to freeze the code, and do an upgrade, it's more disruptive. Is that why? >> Yes, that's definitely a large portion because over the period of time, every time there is a manufactured change on the software side, development chain, you're adding code that impacts a customer to have to take their system down, and then bring it back up, and here it's done without the customer even finding out, so it's a huge advantage. The second advantage is a cost, which in today's world not as much, because hardware's become very cheap. But it's still conquered hardware that's sitting on the premise, as opposed to individually putting it out there, as opposed to having one system that's scalable. And then your third is security, on multi-tenant capable software, it's more secure than your single tenant capability. >> And Avaap brings that to the table. So it's not, I mean Infor has the micro-vertical function, so yours is what? Onboarding, implementation, training, those kinds of things? >> Yeah, so it starts with helping them align, and educate on the system selection on what it does. So we have a offering called Align and Define that allows customers to prepare for the cloud, to take steps today, and educate them on what needs to be done. Once they do that, then it's going through the implementation process, and post-implementation is optimization. So on the optimization side, Avaap also has capabilities on our EHR side. So one of the big challenge in healthcare, is a wall that exists between the ERP and the EHR, you have your Oracle and Infor on the ERP side, and then you have Epic and Cerner on the EHR, and there's a wall there, one doesn't talk to the other. And the systems need to be really integrated, to be able to drive efficiency and cost benefits for that, so that's one of the things that we're heavily invested in. >> Well healthcare is your biggest business, right? >> Right. >> So what's goin on these days? You obviously, last sort of wave was Obamacare, Affordable Care Act, there's some uncertainty around that, certainly meaningful use is still a big deal for a lot of healthcare providers, EMR is still you know, a big deal. What are the hot trends, what are the drivers, and how are you guys responding? >> ERP. ERP is the hottest trend right now in the healthcare market, so there's a lot of fatigue with healthcare having gone through meaningful use over the last decade of spending hundreds of millions of dollars, of putting in the EHR platforms. So that fatigue, and that focus on EHR has led to no real advancement on the ERP side. And that's why we're in a midst of what I think, is one of the largest wave in the healthcare industry are on ERP platforms that we're seeing, there were 55 system selections done, just in the last 12 months. My personal view is that over the next three to five years, we're going to see 80% of healthcare systems swap or upgrade their ERP platforms. >> Wow. Okay, please, go ahead. >> So swap-- what's... the fundamental of that decision? >> So there are a lot of legacy providers, so the market is going to get consolidated, so we, I know we always talk about Oracle, Infor, Workday, but there is a lot of other providers, there's, if you count mid market and up, there's 5,000 health systems out there that's customer base. >> Very fragmented, isn't it? >> Very fragmented. >> Okay, alright. >> So there's McKesson as an example. McKesson had a big ERP platform, officially said that they are stopping development on it. And that's going to create a void that needs to be filled. There's Meditech on the lower end of the spectrum that serves these regional, individual health system that exist in rural areas. So those systems are, need to be upgraded, because the rural systems of most of anywhere else that have connectivity issues need the cloud platforms to kind of go through. >> Yeah I mean a lot of these, a lot of these healthcare platforms were, they were literally, they were born in the mini-computer era it was a mantra, let's buy a VAX, and we'll become a valuated re-seller, and healthcare was such a huge opportunity, and so under technologized, not a word but, and then over the years, these systems just kept getting updated, now they're just left with this fossilized mess, right? >> Absolutely >> And the cloud comes in and that's really driving a lot of the change. >> Yeah, and Infor couldn't be positioning itself in a better time, to make the change. I think Charles was very visionary, and kind of reinventing the old Lawson platform, and making it multi-tenant, cloud enabled, for the healthcare industry, specifically written. So the last mile functionality that we talk about in supply chain that Infor has is unmatched, in our opinion, in the field today. >> Who does that last mile functionality, if it's not embedded in the applications like Infor, is it the SI, is it some other internal software developer? >> So, the software developers as Infor is, trying to build that as much in the software as they can. But there's always extensions, which is where tools from the Infor OS, as an example come in, to allow to build the extensions that allow us to then have that capability. >> You do that work, is that right? >> We do that work, absolutely. >> Okay, and then, how do you deal with Infor in terms of just not getting in the way of their road map? Soma's got his ERD pipeline, and you don't want to just do something that he's going to do in week, a month or a year. How do you communicate with those guys, and how do you find the white space? And then does it somehow get back into the platform and become advantageous for others? >> So Soma has spent 4 billion dollars on product, that's the budget his board gave. I can't go in front of my board, ask for that kind of budget, then I'd be out. >> Well you could. >> I could, yeah >> It could be some good laughs >> Yeah, so we are realistic in what we can do. So the extensions we build are very specific, and not necessarily product centric. We have a good relationship with the product development team, that allows us to see their road map and make sure. So an example I'll give you is test automation. So we've built an automation framework using an industry recognized platform, and customized it for the ERP, for healthcare. So, regression testing is one of the largest pin point, manual, laborious, takes a business uses away. So this tool, called Avaap Test Automation, which has been in the field, we have, close to 100 customers using it, allows us to automate that entire regression testing sidle, and is an accelerator that condenses the entire implementation life cycle. >> You've got, we've talked a lot about healthcare, you have another interest inside of your business, with a little Beatles connection. So fill us in on that a little bit. >> Yeah, so two of the four awards we got, one, and I definitely want to talk on both of them, because those are important parts of our business, One is retail, we did get retail partner of the year award, and Stella McCartney, is our project that we're actively working on in UK. She, Stella McCartney, is Paul McCartney's daughter, and has built a very reputable shoe company, that's a brand highly sought after, and we're working on modernizing their ERP applications, using cloud suite fashion, which has the underlying technology base on M3 platform. >> She loves you, yeah, yeah, right? >> That's cool, that is cool! >> Absolutely! >> That's great, well Dhiraj, thanks for being here, thanks for sharing the story! >> Absolutely, thank you very much. >> Congratulations on all the progress! >> It's always good to be here! >> It is full speed ahead. Good for you. Dhiraj Shah from Avaap >> Thank you! >> Back with more on theCUBE. We're at in Informen, Informer rather, (laughs) I did it again, didn't I? >> Inforum! >> Inforum! >> I'll step in when you need me! (laughing) >> 2018, D.C. Did it again. >> Excellent! (bubbly music)

>> Narrator: Live from the Javits Center in New York City. It's the Cube, covering the Inforum 2017. Brought to you by Infor. >> We are wrapping up the Cube's day two coverage of conference here in New York City at Inforum. My name is Rebecca Knight, along with my cohost Dave Vellante. We're joined by Dan Barnhardt. He is the Infor Vice President of Communications. Thanks so much for joining us. >> Yes, thank you for having me. Thank you for being here two days in a row. >> It's been a lot of fun. We've had a great time. So yeah, congratulations, it's been a hugely successful conference, a lot of buzz. Recap it for us, what's been most exciting for you? >> Sure, this was our second year having a forum in New York, which is our home town. I think it was a more exciting conference than last year. We unveiled some incredible development updates, led by Coleman, our AI offering, which is an incredible announcement for us, as well as Networked CloudSuites, which takes the functionality from our GT Nexus commerce network, and bakes it into our CloudSuites, the mission critical industry CloudSuites, that we offer on the Amazon Web Services cloud. Those were really exciting developments, as well as some other announcements we made with regard to product. And then, in addition to product, we had a lot of customer momentum that we shared. Last year, we had customers like Whole Foods and Travis Perkins up here. We continued the momentum with big enterprise customers making big bets on Infor, led by Koch Industries who invested more than two billion dollars this year at Infor, and are now modernizing their human resources and their financial operations with Infor CloudSuites. Moving to the cloud HR for 130,000 employees at Koch Industries which is an incredible achievement for the product, and for cloud HR. And, that's very exciting, as well as other companies like FootLocker, which were recognized with the Innovation Award for our Progress Makers Award. They're using talent science, data science to power their employees, not to power their employees, but to drive their employees towards greater productivity and greater happiness, because they've got the right people in the right fit for FootLocker, that's very exciting. And, of course, Bank of America, our Customer of the Year, which uses our HR solutions for their workforce, which obviously is exceptionally large. >> Yes, there was a great ceremony this morning, with a lot of recognition. So, let's talk a little bit more about Coleman, this was the big product announcement, really the first product in AI for Infor. Tell us a little bit about the building blocks. >> For certain. We have a couple of AI offerings now, like predictive hotel pricing, predictive demand and assortment planning in retail, but we have been building towards Coleman and what we consider the age of networked intelligence for multiple years. Since we architected Infor CloudSuite to run mission critical ERP in the cloud, we developed the capability of having data, mission critical data that really runs a business, your manufacturing, finance, distribution core functions, in the cloud on AWS, which gives us hyper-scale compute power to crunch incredible data. So, that really became possible once we moved CloudSuite in 2014. And then in 2015, we acquired GT Nexus, which is a commerce network that unites, that brings in the 80 percent of enterprise data that lies outside the four walls, among suppliers, and logistics providers, and banks. That unified that into the CloudSuite and brought that data in, and we're able to crunch that using the compute power of AWS. And then last year at Inforum, we announced the acquisition of Predictix, which is a predictive solutions for retail. And when building those, Predictix was making such groundbreaking development in the area of machine learning that they spun off a separate group called Logicblox, just to focus on machine learning. And Inforum vested heavily, we didn't talk a lot about Logicblox, but that was going to deliver a lot of the capabilities along with Amazon's developments with Lex and Alexa to enable Coleman to come to reality. So we were able then to acquire Birst. Birst is a BI program that takes, and harmonizes, the data that comes across CloudSuite and GT Nexus in a digestible form that with the machine learning power from Logicblox can power Coleman. So now we have AI that's pervasive underneath the application, making decisions, recommending advice so that people can maximize their potential at work, not have to do more menial tasks like search and gather, which McKenzie has shown can take 20 percent of your work week just looking for the information and gathering the information to make decisions. Now, you can say Coleman get me this information, and Coleman is able to return that information to you instantly, and let you make decisions, which is very, very exciting breakthrough. >> So there's a lot there. When you and I talked prior to the show, I was kind of looking for okay, what's going to be new and different, and one of the things you said was we're really going to have a focus on innovation. So, in previous Inforums it's really been about, to me anyway, we do a lot of really hard work. We're hearing a lot about acquisitions, certainly AI and Coleman, how those acquisitions come together with your, you know, what Duncan Angove calls the layer cake, you know the wedding cake stack, the strategy stack, I call it. So do you feel like you've achieved those objectives of messaging that innovation, and what's the reaction then from the customer base? >> Without a doubt. I wouldn't characterize anything that we said last year as not innovative, we announced H&L Digital, our digital transformation arm which is doing some incredible custom projects, like for the Brooklyn Nets, essentially money balling the NBA. Look forward to seeing that in next season a little bit, and then more in the season to come. Some big projects with Travis Perkins and with some other customers, care dot com, that were mentioned. But this year we're unveiling Coleman, which takes a lot of pieces, as Duncan said sort of the wedding cake, and puts them together. This has been a development for years. And now we're able to unveil it, and we've chosen to name it Coleman in honor of Katherine Coleman Johnson, one of the ladies whose life was told in the movie Hidden Figures, and she was a pioneer African-American woman in Stem, which is an important cause for us. You know, Infor years ago when we were in New Orleans unveiled the Infor Education Alliance program so that we can invest in increasing Stem education among young people, all young people with a particular focus on minorities and women to increase the ranks of underrepresented communities in the technology industry. So this, Coleman, not only pays honor to Katherine Johnson the person, but also to her mission to increase the number of people that are choosing careers in Stem, which as we have shown is the future of work for human beings. >> So talk a little bit more about Infor's commitment to increasing number to increasing, not only Stem education, but as you said increasing the number of women and minorities who go into Stem careers. >> Certainly. We, you know Pam Murphy who is our chief operating officer, this has been an incredibly important cause to her as well as Charles Phillips our CEO. We launched the Women's Infor Network, WIN, several years ago and that's had some incredible results in helping to increase the number of women at Infor. Many years ago, I think it was Google that first released their diversity report, and it drew a lot of attention to how many women and how many minorities are in technology. And they got a lot of heat, because it was about 30, 35 percent of their workforce was female, and then as other companies started rolling out their diversity report, it was a consistent number between 30 to 35 percent, and what we identified from that was not that women are not getting the jobs, it's that there aren't as many women pursuing careers in this type of field. >> Rebecca: Pipeline. >> Yes. So in order to do that, we need to provide an environment that nurtures some of the specific needs that women have, and that we're promoting education. So we formed the WIN program to do that first task, and this year on International Women's Day in early March, we were able to show some of the results that came from that, particularly in senior positions, SVP, VP, and director level positions at Infor. Some have risen 60 percent the number of women in those roles since we launched the Women's Infor Network just a couple of years ago. And then we launched the Education Alliance Program. We partnered with institutions, like CUNY the City University of New York, the New York Urban League, and universities now across the globe, we've got them in India, in Thailand and China, in South Korea to help increase the number of people who are pursuing careers in Stem. We've also sponsored PBS series and Girls Who Code, we have a hack-athon going on here at Inforum with a bunch of young people who are building, sort of, add-on apps and widgets that go to company Infor. We're investing a lot in the growth of Stem education, and the next generation. >> And by the way, those numbers that you mentioned for Google and others at around 30, 34 percent, that's much better than the industry average. They're doing quote, unquote well and still far below the 50 percent which is what you would think, you know, based on population it would be. So mainly the average is around, or the actual number's around 17 percent in the technology business, and then the other thing I would add is Amazon, I believe, was pretty forthcoming about its compensation, you know. >> Salesforce really started it, Marc Benioff. >> And they got a lot of heat for it, but it's transparency is really the starting point, right? >> It was clear really early for companies like Salesforce, and Amazon, and Google, and Infor that this was not something that we needed to create talking points about, we were going to need to effect real change. And that was going to take investment and time, and thankfully with leadership like Charles Phillips, our CEO, and Marc Benioff were making investments to help make sure that the next generation of every human, but particularly women and minorities that are underrepresented right now in technology, have those skills that will be needed in the years to come. >> Right, you have to start with a benchmark and then know where you're moving from. >> Absolutely, just like if you're starting a project to transform your business, where do you want to go and what are the steps that are going to help you get there? >> Speaking of transforming your business, this is another big trend, is digital transformation. So now that we are at nearing the end of day two of this conference, what are you hearing from customers about this jaunting, sometimes painful process that they must endure, but really they must endure it in order to stay alive and to thrive? >> Without a doubt. A disruption is happening in every industry that we're seeing, and customers across all of the industries that Infor serves, like manufacturing, healthcare, retail, distribution, they are thinking about how do we survive in the new economy, when everything is digital, when every company needs to be a technology company. And we are working with our customers to help first modernize their systems. You can't be held back by old technology, you need to move to the cloud to get the flexibility and the agility that can adapt to changing business conditions and disruptions. No longer do you have years to adapt to things, they're happening overnight, you must have flexible solutions to do that. So, we have a lot of customers. We just had a panel with Travis Perkins, and with Pilot Flying J, who was on the Cube earlier, talking about how their, and Cook Industries our primary investor now, talking about how they're re-architecting their IT infrastructure to give them that agility so they can start thinking about what sort of projects could open up new streams of revenue. How could we, you know, do something else that we never thought of, but now we have the capability to do digitally that could be the future of our business? And it's really exciting to have all the CIOs, and SVPs of technology, VPs of technology, that are here at Inforum talking about what they're doing, and how they're imagining their business. It's really incredible to get a peek at what they're doing. >> You know, we were talking to Debbie earlier. One of the interesting things that I, my takeaway is on the digital transformation, is you know, we always say digital is data and then what we talked about was the ability to traverse industry value change, not just vertically but horizontally. Amazon buying Whole Foods is a perfect example, Amazon's a content company, Apple's getting into financial services. I wonder if you could comment on your thoughts on because you're so deep into micro-verticals, and what Debbie said was well I gave a consumer package good example to a process manufacturing company. And they were like what are you talking about, and she said look, let me connect the dots and the light bulbs went off. And they said wow, we could take that CPG example and apply it, so I wonder when we talk about digital transformation, if you see or can foresee your advantage in micro-verticals as translating across those verticals. >> Without a doubt. We talk about it as adjacent innovation. And Charles points back to an example, way back from the creation of the niche in glass, and how that led to additional businesses and industries like eyeglasses and fire preparedness, and we look at it that way for certain. We dive very deep into key industries, but when we look at them holistically across and we say oh, this is happening within the retail industry, we can identify key functionality that might change the industry of disruption, not disruption, distribution. Might disrupt the distribution industry, and we can apply the lessons learned by having that industry specialization into other industries and help them realize a potential that they weren't aware of before, because we uncovered it in one place. That's happening an awful lot with what we do with retail and assortment planning and healthcare. We run 70 percent of the large hospitals in the US, and we're learning a lot from retail and how we might help hospitals move more quickly. When you are managing life and death situations, if you are planning assortment or inventory for those key supplies within a hospital, and you can make even small adjustments that can have huge impact on patient care, so that's one of the benefits of our industry-first strategy, and the adjacent innovation that we cultivate there. >> I know we're not even finished with Inforum 2017, but we must look ahead to 2018. Talk a little bit about what your goals for next year's conference are. >> For sure. You're correct, we're not finished yet with Inforum. I know everyone here is really excited about Bruno Mars who's entertaining tonight, but we are looking forward to next year's conference as well, we're already talking about some of the innovative things that we'll announce, and the customer journeys that are beginning now, which we'd like to unveil there. We are going to be moving the conference from New York, we're going to move to Washington DC in late-September, September 24th to 27th in Washington DC, which we're very excited about to let our customers, they come back every year to learn more. We had seven thousand people attending this year, we want to give them a little bit of a variety, while still making sure that they can reach, you know, with one stop from Europe and from Asia, cause customers are traveling from all over the world, but we're very excited to see the growth that would be shared. This year, for instance, if you look at the sponsors, we had our primary SI partner Avaap was platinum partner last year. In addition to Avaap this year, we were joined by Accenture, and Deloitte, Capgemini, Grant Thorton, all of whom have built Infor practices over the last 12 months because there's so much momentum over our solutions that that is a revenue opportunity for them that they want to take advantage of. >> And the momentum is just going to keep on going next year in September. So I'll see you in September. >> Yeah, thank you very much. I appreciate you guys being here with us for the third year, second year in a row in New York. >> Indeed, thank you. I'm Rebecca Knight for Dave Vellante, we will have more from Inforum 2017 in a bit.

(upbeat digital music) >> Announcer: Live, from the Javits Center in New York City, it's theCube, covering Inforum 2017. Brought to you by Infor. >> Welcome to day two of theCube's live coverage of Inforum 2017 here in New York City at the Javits Center. I'm your host, Rebecca Knight, along with my co-hosts, Dave Vellante, and Jim Kobielus, who is the lead analyst at Wikibon for AI. So we're here in day two, fellas. We just heard the keynote. Any thoughts on what your expectations are for today, Jim, and what you're hoping to uncover, or at least get more insight on what we learned already in day one? >> I'd like to have Infor unpack a bit more of the Coleman announcement. I wrote a blog last night that I urge our listeners to check out on wikibon.com. There's a number of unanswered issues in terms of their strategy going forward to incorporate Coleman AI and their technology. You know, I suspect that Infor, like most companies, is working out that strategy as they go along, piece by piece, they've got a good framework then. We have Duncan Angove on right after this segment. Dave and I and you, we'll grill Duncan on that and much more, but that in particular. You know, I mean, AI is great. AI is everybody's secret sauce, now. There's a lot of substance behind what they're doing at Infor that sets them apart from their competitors in the ERP space. I want to go deeper there. >> So, yeah, so I'm looking at the blog right now. But what are the particular questions that you have regarding Coleman, in terms of how it's going to work? >> Yeah, well, first of all, I want to know, do they intend to incorporate Coleman AI in their premises-based software offerings? You know, for, I'm sure the vast majority of their customers want to know when, if ever, they're going to get access to Coleman, number one. Number two is, when are they going to complete the process of incorporating Coleman in their CloudSuite portfolio, which is vast and detailed? And then, really number three, are they going to do all the R&D themselves? I mean, they've got AWS as a major partner. AWS has significant intellectual property in AI. Will they call on others to work with them on co-developing these capabilities? You know, those are, like, the high-level things that I want to get out of today. >> Rebecca: Okay, okay. >> Well, so a couple things. So, I mean, the keynote today was okay. It wasn't, like, mind-blowing. We had customer appreciation, which was great. Alexis, who is from Foot Locker, cube alum was up there, and B of A got customer of the year. I met those guys last night at one of the customer appreciation dinners, so that was kind of cool. They all got plaques, or you know, that's nice, little trophies. I heard a lot about design thinking, and they shared some screen shots, essentially, of this new UI, started talking about AI is the new UI. It was very reminiscent of the conversation that we had in May at the ServiceNow Knowledge conference, where they're bringing consumer-like experience to the enterprise. It's always been something that ServiceNow has focused on, and certainly, Charles Phillips and Hook and Loop have been focused on that. The difference is, quite frankly, that ServiceNow showed an actual demo, got a lot of claps as a result. Infor said this is ready to be tested and downloaded, but they didn't show any demo. So that was sort of like, hmm. >> Jim: They haven't shown any demos. >> Rebecca: Yeah. >> Is it really baked out? Steve Lucas was up there. He killed it, very high energy guy. You know, again, another cube alum. He's been in our studio, and he's an awesome dude. >> Jim: He's awesome. >> And I thought he did a really good job. >> From Marketo. >> Talking about, you know, the whole engagement economy, you know, we think it's going a little bit beyond engagement to more action, and systems of an action, I think, is a term you guys use. >> Systems of agency or enablement, yeah. Bringing more of the IoT into it and robotics and so forth, yeah. >> And then DSW was up there. I said yesterday, "I love DSW." I tweeted out that, you know, the CIO had a picture, Ashlee had a picture of DSW, and I said, "Okay, when the girls and I go to DSW, "I break left, they go middle-right, "we meet at the checkout to negotiate "what actually goes home," so that was good. It was kind of fun. And then a lot of talk about digital transformation. Marc Scibelli was talking about that, and IoT and AI and data. So that's sort of, you know, kind of a summary there. As you know, Rebecca, I've been kind of trying to make the math work on the $2-plus billion investment from Koch. >> Rebecca: Yes, this is your-- >> And the messaging that Infor is putting forth is this is a source of new capital for us, but I'm-- >> Rebecca: You're skeptical. >> You know, as a private company, they have the right not to divulge everything, and they're not on a 90-day shot clock. Charles Phillips, I think, said yesterday, "We're on a 10-year shot clock." I said, "Okay." I think what happened is, so I found, I scanned 10-Qs, and I've been doing so for the last couple of days. There is virtually no information about how much, exactly, of the cash went in and what they're doing with it. And so, I suspect, but there are references to Golden Gate Capital and some of the management team taking some money off the table. Cool, that's good. I'm just, it's unclear to me that there's any debt being retired. I think there is none. And it's unclear to me how much cash there is for the business, so the only reference I was able to find, believe it or not, was on Wikipedia, and it says, "Citation still needed," okay? And the number here, and the math works, is $2.68 billion for 66.6% of the company, and a valuation of $10 billion, which Charles Phillips told us off-camera yesterday, it was $10.5 billion. So you can actually make the math work if you take that $10 billion and subtract off the $6 billion in debt. Then the numbers work, and they get five out of 11 board seats, so they've got about 45% or 49%, I think, is the actual number, you know, voting control of the company. So here's the question. What's next? And now, a couple billion for Koch is nothing. It's like the money in my pocket, I mean, it's really-- >> Rebecca: Right, right, right, the empty, yeah, exactly. >> And I suspect what happened is, 'cause it always says "$2 billion plus." So in squinting through this, my guess is, this is a pure guess, we'll try to confirm this, is that what happened is, Koch provided the additional funding to buy Birst recently. That upped their share to 66%, and maybe that's how Koch is going to operate going forward. When they see opportunities to help invest, they're going to do that. Now, one might say, "Well, that's going to further dilute "the existing Infor shareholders," but who cares, as long as the valuation goes up? And that's the new model of private equity. The old model of private equity is suck as much cash out of the company as possible and leave the carcass for somebody else to deal with. The new model of private equity is to invest selectively, use, essentially, what is a zero-interest loan, that $6 billion debt is like free money for Infor, pay down that debt over time with the cashflow of the company, and then raise the valuation of the company, and then at some point, have some kind of public market exit, and everybody's happy and makes a ton of dough. So, I think that's the new private equity play, and I think it's quite brilliant, actually, but there's not a lot of information. So a lot of this, have to be careful, is speculation on my part. >> Right, right. >> Well, the thing is, will the Coleman plan, initiative raise the valuation of the company in the long term if it's, you know, an attrition war in ERP, and they've got SAP, Oracle, Microsoft, all of whom have deep pockets, deeper than Infor, investing heavily in this stuff? Will Coleman be a net-net, just table stays? >> Well, so I think again, there's a couple ways in the tech business, as you guys know, to make money, and one is to invest in R&D and translate that R&D into commercial products. Some companies are really good at that, some companies aren't so good at that. The other way to make money is to do acquisitions and tuck-ins, and many, many companies have built value doing that, certainly Oracle, certainly IBM has, EMC back in the day, with its VMware acquisition, hit probably the biggest home run ever, and Infor has done a very good job of M&A, and I think, clearly, has raised the value of the company. And the other way is to resell technologies and generate cash and keep your costs low. I think a software company like Infor has the opportunity to innovate, to do tuck-in acquisitions, and to drive software marginal economics, so I think, on paper, that's all good, if, to answer your question, they can differentiate. And their differentiation is the way in which they're embedding AI into their deep, vertical, last-mile approach, and that is unique in the software business. Now, the other big question you have is beautiful UIs, and it sounds really great and looks really great, well, when you talk to the customers, they say, "Yeah, it's a little tough to implement sometimes," so it's still ERP, and ERP is complicated, alright? So, you know, it's not like Infor is shielded from some of the complexities of Oracle and SAP. It might look prettier, they might be moving a little faster in certain areas, they might, they clearly have some differentiation. At the end of the day, it's still complicated enterprise software. >> Right, exactly, and we heard that over and over again from the people, from Infor themselves, and also from customers, is that it isn't seamless. It's complicated, it involves a lot of change management initiatives, people have to be on board, and that's not always easy. >> Well, and that's why I'm encouraged, that to see some of the larger SIs, you know, you see Grant Thornton, Capgemini, I think Accenture's here, Deloitte-- >> Rebecca: We're having Capgemini later on the program. >> Deloitte's coming on as well. And so, those guys, even though I always joke they love to eat at the trough and do big, complex things, but, this is maybe not as lucrative as some of the other businesses, but it's clearly a company with momentum, and some tailwind that, in the context of digital transformations and AI, the big SIs and some of the smaller SIs, you know, like Avaap, that we had on yesterday, can do pretty well and actually help companies and customers add value. >> And with a fellow like Charles Phillips at the helm, I mean, he is just an impressive person who, as you have pointed out multiple times, is a real visionary when it comes to this stuff. >> Yeah, except when he's shooting hoops. He's not impressive on the hoop court, no. >> No? Oh! (laughing) >> I tweeted out last night, "He's got Obama's physique, "but not his hoop game." >> Oh! (laughing) >> So don't hate me for saying that, Charles. But yes, I think he's, first of all, he's a software industry guru. I think he, you know, single-handedly changed, I shouldn't say that, single-handedly, but he catalyzed the major change in the software business when Oracle went on its acquisition spree, and he architected that whole thing. It was interesting to hear his comments yesterday about what he sees. He said, "You'll see a lot more tech industry "CEOs running non-tech-industry companies "because they're all becoming SAS companies." >> If they have been so invested in understanding the vertical, they really get it. You can see someone who worked on a retail vertical here going in and being the CEO of Target or Walmart or something. >> Yes, I thought that was a pretty interesting comment from somebody who's got some chops in that business, and again, very impressive, I mean, the acquisitions that this company has done and continues to do. You and I both like the Birst acquisition. It's modern-day BI, it's not sort of just viz, and I don't mean to deposition Clik and Tableau, they've done a great job, you know, but it's not, it doesn't solve all your enterprise-grade, BI sort of problems. And, you know, you talk to the Cognos customer base, as great of an acquisition as that was for IBM, that is a big, chewy, heavy lift that IBM is trying to inject Watson and Watson Analytics. I mean, you know, you used to work at IBM, Jim. And they're doing a pretty good job of that, improving the UI, but it's still big, chunky, Cognos BI. Build cubes, wait for results. >> Yeah. So in many ways, the Birst acquisition for Infor and their portfolio is a bit like the thematics that IBM's been putting out on HTAP, you know, injecting analytics into transactional processing to make them more agile, and so forth. What I like about the Birst acquisition, vis-a-vis Coleman and where Infor is going, is that the Birst acquisition gives them a really good team, the people who really know analytics and how to drive it into transactional environments such as this. They've got, I mean, ostensibly, a deep fund of capital to fund the Coleman development going forward. Plus, they've got a really strong plan. I think there's potential strong differentiators for Infor, far more comprehensive in their plan to incorporate AI across their portfolio than SAP or Oracle or Microsoft have put out there in public, so I think they're in a good position for growth and innovation. >> Well, we have a lot of great guests coming up today. As you said, Duncan Angove is going to be on, up next. So, I'm Rebecca Knight, for Dave Vellante and Jim Kobielus, we will have more from Inforum just after this. (digital music) (pensive electronic music)

>> Narrator: Live from the Javits Center in New York City, it's The Cube. Covering Inforum 2017. Brought to you by Infor. >> Welcome back to The Cube's coverage of Inforum 2017. I'm your host, Rebecca Knight, along with my cohost, Dave Vellante. We're joined by Dhiraj Shah. He is the C.E.O of Avaap. Thanks so much for joining us. You're a Cube veteran. >> My pleasure. >> So welcome back >> Yeah. >> I should say. >> Absolutely. >> Not a rookie anymore. >> Right, right, right. So Avaap is a major strategic partner with Infor. So just walk us, Tell our viewers a little bit more about the relationship and where we are. >> Absolutely. Avaap's been a partner with Infor now for the last six years and prior to that, with Lawson. We've certainly come a long way. We started it 11 years ago as a single individual. Last year when we were here, we were here as a platinum sponsor and the big announcement this year is we're a diamond sponsor. So it doesn't get larger and add great stage presence and one of the big announcements we had this year, was Go Live with Infor's new CloudSuite Financial. The first customer to go live on that Palos Help, was actually an Avaap customer, that we brought live in nine months. >> And they were mentioned in the keynotes. >> Yes, Roger was on main stage. Gave a great presentation and what we centered our belief in, is you have the enterprise software provider, which is Infor, in this case, you have the system integrator, which is Avaap and then you have the customer. For any successful outcome, you need all three of these to really partner and do well. And that's what was exhibited with Palos. >> I'm always interested in companies that place bets on an ecosystem and the leader of that ecosystem is somewhat obscure. Certainly was six years ago. I mean, I saw this in the service now community. You're a hot company. You're growing like crazy and I saw early on, companies like yours in their community say we're going to make a bet and they've done very well. They've succeeded wildly, then get acquired by Accenture and CSC, so maybe great things ahead in your future. But take us back to the decision to bet on Infor. What led to that decision. >> Absolutely, looking back is always great right? Then you know the bets have paid off. But when you make 'em, it's not the same. Our business was, prior to 2012 when we made this decision, was centered around Lawson. We had some staff augmentation business and we had micro strategy BI business. And in 2011, Infor acquired Lawson. And when Infor acquired Lawson, there was a huge amount of apprehension in the customer base. Cause everybody was thinking here comes the external team that's going to come and annihilate the customer base. >> Dave: Yeah in the private equity cash suckout. >> Yeah, so that's what they're going to do. I had the opportunity to listen to Charles and his executive team, in one of their first meetings. And Charles was very clear in his vision. He said two things I want to focus on. One, build software that's easier to use, that's beautiful and that's not upgraded every year. And the second thing was, industry focus. Now six years go, you look at the enterprise software platforms, SAP, Oracle, nobody had industry focus. It was the same piece of software, one size fits all. And Charles came in and said, industry specific software. So we bought into that vision and we said this is going to be a huge opportunity in the ecosystem and fast forward six years. We were about 20 people at that time as a entire company. We have 25 people here at Inforum. more people just attending and 450 consultants globally now. >> You know Charles Phillips is a real, is a true software visionary because if you go back a decade plus a go. If you were an industry specialist, you were a VAR. Yes, Yes >> and you weren't going to to have a multi-billion dollar valuation. That was not a way to make the big dollars, right and so it is still, was, sort of a somewhat risky bet. >> It definitely was. Cause it seems we were much smaller back then but still to shut down those businesses over night and I still have the letter that we wrote to our customers and our employees and said we believe in this and that belief has really catapulted both our organizations It's really helped Infor and it's helped Avaap to kind of, and that's one of the lessons I learned as an entrepreneur. That wonderful things happen when you focus and build really strong partnerships. >> So that letter will some day be in a museum, I'm sure but. >> Dhiraj: I think we, from your mouth to God's ears. >> But let's talk about that. That easy to use, beautiful software that is transforming specific industries. >> Dhiraj: Yeah. >> Let's talk about retail. >> Yes. Absolutely. So retail was a huge announcement last year, when they announced they're going to go after Infor as a company and build a new wordicle. We invested alongside them as their single largest partner to go and give support. What they were doing around Retail is multiple things. Because prior to this, what Infor had was a ERP platform. Financials, human capital management. What they wanted to invest is we write the merchandising system, which is at the heart of a retailer. Not been done for the last 20 years. And they're rewriting and made an announcement with the best retailer, Whole Foods and that project kind of kicked off. The second piece they did was they filled in a gap with merchandise financial planning, assortment planning by buying a company called Predictings. So Avaap, kind of went ahead of it and we started a project alongside them over the past year and now we're independently going to markets. So Payless, we just signed a contract to implement merchandise financial planning for them. And then the final leg to this will be the point of sales, which would be StarMount, which is another system that they acquired and now the whole story around retail is coming in. Cause as we hear, retail's really getting hurt. And there's a huge technology change happening in the market place. >> Now, does GT Nexus fit into that as well, in terms of compressing the, you know if you build to order, kind of. Somebody's was giving an example of a couch today. You order a couch from some retail store and it takes 12 weeks to deliver. We've all sort of been there. Does it fit into that equation? >> You know it does. Because there's a whole shipping, receiving and the point of contacts through that guy that comes into the play there and GT Nexus, as you saw on the stage today, the amount of traffic that's being used through GT Nexus, it's going to help a lot of the retailers from all they're receiving and mobile supply chain functionality. >> Let me say real consumer frustration. You order something and you wait and you wait and you wait and you're excited and all of a sudden, weeks later you get the notification, sorry. >> Rebecca: Yeah. >> It's going to either be delayed or sorry we can't deliver that. So that's lost revenue. I mean, how many times does that happen? >> Yes and when you go to website, it's a different order. When you go to a mobile page, it's a different order. >> Dave: Oh yeah. >> When yo go into the store, it's a different order. So bringing all of that together for the single back office user experience is really what is going to transform the user experience to your point. >> So, speaking at another industry or user experience and this is, more important than buying a couch, let's say your health. Then this is another way in which Infor and Avaap are really transforming of the way we shop for medical care. So give us an example of what you're doing. >> Absolutely. We're very passionate about health care. So health care is our largest wordicle by size. So about 75 percent of our business is in health care and Infor has a large presence, Two thirds of the hospitals in the nation use Infor for their ERP software. Give a simple example, we were talking retail earlier. When you go into a retail store and you want to buy a piece of clothing, you know what it's going to cost you to purchase that and the store knows what their cost is for that, cause everything's coming from a single system. In hospital's case, there are two key systems. We have EHR, which the electronic medical system and you have your ERP, which is your back office system. Your revenue, comes from your EHR system, which is typically an Epic or Asserner. And your cost information comes from your lossing system, which is 75 percent of the time, Infor. They don't talk to each other. Now the acquisition of Burst gives a tremendous opportunity for us to connect the two systems together, bring that data forward, so the hospital operators know, at the time of admission and check out, what was the revenue and what was the cost, so they can do margin analysis. >> So you can see how that benefits the hospital but it also benefits the customer. >> In the end of the day, >> The patient. >> Absolutely. Because patient outcome is what's at the heart of all the changes that we're driving toward and when there's a lot, We're talking hundreds of millions of dollars that hospitals are burning in inefficient systems right now. And if that's saved, where's that going to go? Towards better care. And that's where dollars need to be focused. Not in holes that need to be plugged in technology. >> So Dhiraj, explain where Avaap specifically adds value. Where do you pick up from the technology that Infor provides? >> Absolutely. So prior to a year ago, our focus was just on the Infor side of the platform with ERP and a year ago, we acquired a company called Falcon Consulting. Best in class, top category leader for revenue cycle, to bring an Epic expertise. So now, we have both the EHR expertise and the ERP expertise. And in fact, this was our first foray outside of Infor and we got permissions form the Infor executive team, cause this we saw as a strategic way to service the entire health care ecosystem. And that's really helped us get knowledge from both sides to now build the integration platform to service. >> And so is it the full life cycle of plan, design, implement and manage? I mean, you start with strategy and? >> Yeah, so we're starting with the office of the CIO and CFO and organizational readiness and talking about strategy consulting. Vendor selection, ERP and after, once we get into the actual implementation cycle, that's where we do the implementation of the ERP or the EHR. Once implementation is done, the third piece of it will be optimization cause most systems that implement are not optimized. You know, they're on the same archaic system that were implemented many, many years ago. And then the final piece to that is continued support. As technology is evolving so fast. You heard Charles speak about so many new technology. It's hard for customers to keep up, so we do outsource application manage service to help support their. >> So talk just a little bit more about the whole microvertical strategy. We're interested in . I mean obviously, it's real. >> Dhiraj: Absolutely. >> But what is the impact to you as a partner and your customers. >> That was a new concept for us. Cause we saw it, okay Wordicle, great and then Charles came and said, 'No No Wordicle is not enough, it's microwordicle.' So one of our businesses is manufacturing. So you take the business of process manufacturing, the process manufacturing for your brewer versus your baker versus your food distributor, very different. So we then started taking Infor's product and started building applications in the presentation layer that are adapted for those industries. So CloudSuite Food and Beverage has a variation. So Old Neighborhood Foods is one of our top customers and they're one of the largest suppliers of all porks in the northeast. So how do everything that goes behind the making of the sausage and all the recipes, all of that is very different in a business, than Albert, say if Albert's since then got a bakery that we're implementing the same product. >> Dave: And you add that value? >> Yes. >> That's a custom code that you write or? >> No, these are using Infor's tools because Infor has presentation layer tools that we use to build microwordicle specification. Reporting analytics, all of those are driven for those industries. >> So you're composing the tooling. >> Dhiraj: Correct. Correct. >> Essentially is what you're doing. So is there any application development? Any low code or is it all no code? >> Zero code on the application side. Cause that's what, being in a cloud, that's one of the controls that come in. So the systems of the 70's were all customized in the application layer and then every time there was an upgrade, you would have to go through a huge exercise to retro fit them. All of that goes away. Beause with the cloud, you don't have control of the application wear. So all these tools that I'm talking about reside in the presentation layer. >> Okay, do you run into situations though, where you say, it would be nice if I had this custom modification and what happens in that situation. You go back to Infor and ask them for it or do you say to those guys, Hey can you extend your platform to give me a low code development capability or some kind of pass layer that. >> That's a very good question and that's a real world problem that our delivery team faces and we had to mature ourselves to. I would say a majority of the case. 80 to 90 percent of the case, we go back to the customer, to have a conversation with them to adjust their process. Most, eight out of ten times, it's the customer that doesn't want to change the process. >> Dave: Yes of course. >> And that's why they want the software to fit that. We've learned through the chain management mechanisms to have educated conversations with the customers cause it's a lot more painful to change the software than to do that. In the two out of ten cases, there are exceptions of building plug-ins or going to Infor. So one of the things with our partnership with Infor, we actually give, have a direct line with their product development team and if there's a change that customers are requesting that others would benefit from, it quickly gets into their queue and then it's part of the product set. >> Well that's interesting. That's a whole nother line of questioning now because you think about the old days of technology. Technology was so mysterious. But the process you knew, right? >> Yes. >> And today, it's changing. Technology is pretty much demystified. Everybody has AI, right. But it's the process that becomes somewhat unknown. Think about IOT and the Edge and these are all, these are sort of wild west processes. >> Most often overlooked cause for project failure is chain management and organizational readiness. And that's the part we lead in with to ensure organizations understand the investment they make in ERP is not just getting a vendor to come in and do this plug and play but to have their organization adapt to what the technology really is best suited for. >> That's great. Well Dhiraj, thank you so much for joining us on The Cube. >> Well thank you. >> It's been a fun >> it was real pleasure. >> a fun conversation. >> Yeah. >> Enlightening. >> Look forward to it. >> Enlightening even to Dave. >> Absolutely, I always learn. >> Yeah. Alright, thank you. >> Thank you for joining us. We'll have more from The Cube at Inforum 2017 in a bit. >> Dhiraj: Thank you. Alright.

>> Announcer: Live from the Javits Center in New York City, it's theCUBE. Covering Inforum 2017, brought to you by Infor. >> Welcome back to theCUBE's coverage of Inforum 2017, I am your host, Rebecca Knight, along with my co-host, Dave Vellante. We are joined by Chip Coyle. He is Infor's CMO. Thanks so much for sitting down with theCUBE today. >> Thank you for having me. >> So we just kicked off the show, the general session, Charles Philips, a lot of other Infor executives up there on the main stage talking. Lay it out for us. How many people are here. What are sort of the big themes that you're trying to get across here. >> Yeah, well, first of all it's great for Infor to be having our conference here at the Javits Center. It's about 10 blocks from our home-- >> Rebecca: Your own back yard. >> In New York City, and so this year, we've got nearly 7,000 attendees over the course of the week. Many component programs as we do every year with our partner summit, with our various conferences for the different individual customer constituencies, and executive forum, and of course, a big customer appreciation event happening tomorrow night. >> You've also made some big announcements. I'm talking mostly about Coleman AI, and Burst. I want you, if you can unpack those for our viewers a little bit. >> Yeah, I would say the theme of the conference this year is the age of networked intelligence. And what does that mean? Well, we've had, for the last several years, a layered strategy in our business, starting at the foundation with very deep industry functional applications. Purpose built for the different industries. We've taken all of that technology and moved it to the cloud, so that you get the benefits of the efficiencies and the network capability of taking your applications to the cloud. We recently, a year ago, acquired GT Nexus, which expands our capability, in a broader sense, to a commerce network, and we're able to incorporate that into our traditional applications in different industries. And then, just a couple of months ago, we acquired a business intelligence software company, Burst, which brings some really great technology for business intelligence that we can layer on top of all of our applications in this network environment. And then finally, today, the big announcement was Coleman, as you said, and that was to take our new artificial intelligence platform and really create just profound new ways that the workers in the different industries and their different companies across the networked enterprise, can interact in a business setting, much like people do in a commercial setting today. >> Can you, Chip, talk about the evolution of the brand promise. So when we first met Infor, at AWS Reinvent, it was like who was Infor? Trying to educate people on who Infor is. And so I felt like last year was your sort of stamp of this is how Infor and why Infor is relevant, and now, there seems to be sort of an undertone of innovation. So can you talk about the evolution of the brand and what you see as the brand promise. >> Well, we are very consistent in our branding and positioning of Infor as really the first industry cloud company. We're the ones who have been, at an accelerated pace, bringing the most deep, industry-rich, functional applications to the cloud. And that has created a great layer now, for all of these future innovations that we have talked about today with the benefits of business intelligence enabled applications built right in, so that you can truly have all the information you need at the right time, for the right purpose to make immediate business decisions. And then the potential and capability of artificial intelligence on top of that. >> As the chief marketing officer, can you talk a little bit about how these innovations change how you do your job, and how they make your life easier, in terms of making the right decision at the right time, making the decision better, having the right data? >> Yeah, well some of the other announcements that we're making this week, actually are in my particular line of business, which is marketing, and one of those, for example, is we're broadening our Infor CRM suite, with a link to LinkedIn's Sales Navigator. So that brings a whole set of important data to, about customers, to enable better customer interactions, for our customers. So that's something that we look to be using in our business, along with Marketo, which is a new business partner, as the engine, or the marketing automation platform to fuel our marketing business. So that's how it's impacting me directly in what I do. >> So I wonder if you could help us sort of debunk some of the myths. So Oracle would say enterprise apps aren't moving to the cloud, and we are the company to move them to the cloud, and we're the only company that can move them to the cloud. You know, SAP, it's got it sort of some cloud going on, but most of the stuff remains on prem. We heard today 55% of your revenue comes from cloud. And we know you made a decision years ago to run on AWS. Help us understand, I mean these are core, hard core enterprise apps that are running in the cloud. So help us debunk some of those myths and add some color to that. >> The traditional processes of rolling out major applications and enterprise applications in an enterprise is completely changing. And it's also changing because of the capabilities of the cloud. And the approach that Infor takes, which is very easy to assemble and configure with our Ion technology and collaboration technology, such as Mingle, to put these applications in place in a much faster way for our customers than some of the traditional players in the ERP market have been accustomed to do. And they just don't have the current technology approach or foundation to be able to move quickly to the cloud, as we do at Infor. >> In talking about Infor, you talked a little bit about the brand evolution, how are you getting the word out? Infor is really a sleeping giant in the technology industry. How are you getting your name out there? >> Well one thing that we want to do with our brand is show, well first of all, introduce Infor to the world at large, that hasn't heard of us. And the way that we want to do that is by showing what kind of benefits we can give to customers in different industries. So we just recently launched our first-ever TV commercials. They have run on shows like Meet the Press, and some of the CNBC and MSNBC shows. That has, incidental, all of that was developed entirely, 100% in house, with Hook and Loop, our creative in-house creative agency. So we're very proud of that. We're looking to do more of that with TV. We also have a relationship with the Brooklyn Nets here in New York, where on the business side, we're enabling them with performance and team analytics with a whole slew of applications of that with biometric readings and imagery, when they're moving around on the court. That can then be used to help fine tune and make decisions on which personnel to use, which, what are the best players to be able to, say, shoot a free throw after one day of rest versus two days of rest. That level of analytics. So we are, in that partnership with the Nets, are also in a branding way, going to be on the Nets jersey starting this September with an Infor patch on the jersey. And we're announcing that also, this week. >> Awesome. This is definitely a New York theme here. We're here at the Javits Center, Brooklyn Nets, Hudson Yards, another huge project that you guys are intimately involved in. Not a lot of vendors are explicitly mentioned in that. Maybe talk about that a little bit. >> Well, Hudson Yards as a development is unique in that it is really a completely self-contained city in all respects. Where the concept is to be able to network the data and information of anybody within that city, with respect to where they live in the high-rises, where they shop in the retail stores or grocery stores, where they eat in the restaurants, and where they work with all of the businesses that are locating there, too. So that gives you so much potential to rethink how information can enable, just the way that you move about, even in the city. From keyless entry into facilities, to voice-activated tasks, like, can you please restock in my groceries in my refrigerator in my condo. So there's so many ways that that can be a broad showcase for the true smart city of the future. >> These are high-end clientele. This is very New York. I want to shift gears and talk about the eco system a little bit. There's a few names that I, maybe they were here before, but I hadn't seen them, at least prominently, certainly IBM, you mentioned Marketo, a great interesting partner, hot company, and some of the SIs are sort of coming out of the woodwork. >> Chip: Yes. >> Now when you think about your strategy for sort of micro verticals, the SIs, I always say, they love to eat at the trough. And if there's not a lot of customizations, they're not interested. However, you've attracted them, because you've now got a substantial enough estate. So talk about that evolution of the eco system. >> We're proud to have as our diamond sponsors this year, AVAAP, as well as Marketo. And AVAAP has been a longstanding partner for, implementation partner for us, in expanding areas. Their heritage is with Lawson in health care and they're doing a lot of implementations across our business in all geographies, in all industries. But what's new this year is we also have attracted some new, some of the big SIs, such as Deloitte and Accenture, Capgemini, Grant Thornton. So they have all come in as sponsors and we're really on the cusp of some big and bigger and better things with them in the different businesses. >> The other thing I wanted to ask you about is Infor has a unique way of attracting interesting speakers. I've done probably five or six thousand interviews in the last five or six years, and some of the most interesting have been at Inforum. Deborah Norville came on in New Orleans, last year Lara Logan, Naomi Tutu, Karina Hollekim, amazing three women interviews. >> Rebecca: This year Susan Rice. >> This year Susan Rice was here, so what's that all about? They're not techies, they're just interesting people. What are you trying to do there? >> Well, we have a program, the Women's Infor Network, WIN, that was created by Pam Murphy, our chief operating officer, and starting a few Inforums ago, we wanted to use Inforum as a platform to showcase innovative women in the world. And it's a little bit of a departure from our product and technology messages. And this year, we've got, as you mentioned, some great inspiring women, like Jill Biden, the former first, vice president-- >> Rebecca: Second lady. >> And also, Susan Rice, as you mentioned. So, it's going to be, it's always a very popular session. >> Yes, and we're looking forward to having those women on theCUBE, too, tomorrow. >> Chip: Absolutely. >> Chip, thanks so much for joining us, it's been a pleasure. >> Thank you for having me. >> I'm Rebecca Knight, for Dave Vellante. We'll have more from Inforum 2017 after this. (techno music)