live from austin texas it's the cube covering deli MC world 2016 brought to you by delhi MC now here are your hosts dave vellante and stu minimus welcome back to dell emc world at austin texas 2016 this is the cube the worldwide leader in live tech coverage dale skiffington is here sees the chief privacy officer at dell she's joined by nick koo koo koo roo was a vice president of big data practice at mastercard folks welcome to the cube thanks for coming on thank you having us very important topic a privacy security I like to talk to them as two sides of the same coin but Dale why don't you start it off tell us what you guys are talking about here at Delhi MC world thanks well oftentimes you're right privacy and security are two really different topics to talk about and Nick will cover a lot this afternoon about the importance of securing data in order to have a successful big data program but privacy is also a concern to our shareholders and stakeholders and that is privacy deals with what information do you collect what information how do you use that information and who to whom do you should with whom do you share it and that's a little different than securing the data and our regulators and our customers are getting increasingly concerned about those issues and so it requires some governance some thought to be put into those programs and that's what we're going to talk about today and it's interesting Nick because in 2006 when the Federal Rules of Civil Procedure enabled or required organizations to retain and produce electronic material it instantly became the notion that data was a liability and everybody wanted to understand okay when can i delete it when can I get rid of it and then when this big data mean occurred all of a sudden data becomes an asset in a big way even though it's always been an asset we know that but in a bigger way it was almost like a bit flip and it sort of changed the attitude is that a reasonable description and how did that affect how you approached privacy well part of it is is you're absolutely right he became an asset everyone started wanted to monetize the data that they were carrying because there were great nuggets that set inside that data so we started talking about security you know the original he's talked about personally identifiable information right and that's what everyone's at name address phone numbers you know you many email addresses but then it started to turn into as we started to bring other sources of data such as Facebook Twitter all that data that sits out there in social media together we started to realize other pieces of information needed to be secure as well so now you've broaden the way that you want to take look at security because all this unstructured data starts to come in where you can identify people through a picture a photograph through a twitter feed what you want to be able to say is how do I protect them as much as I protect someone's credit card or someone's personally identifiable name address and phone number tell what talk about your role at Adele it's interesting to have a chief privacy officer on a tail and now of course Delhi MC he opens up a whole new can of worms if I could say that yes so together with our chief information security officer who looks at the policies that procedures around securing data my team is responsible for the policies procedures and controls relating to the use of the data so you know in terms of the reason why our session today is called the ethical use of data is because the laws are lagging a little bit in terms of requiring certain things to be put in place about the use they're starting to develop but what each regulator has said in the US and Europe and elsewhere is they've given companies and technology companies a chance to put in good governance in place and they've asked the companies to put in internal review boards and an accountable responsible individuals in those organizations to make good decisions about the use of data and that's what a chief privacy officer helps the organization do develop the governance structure and help with the accountability of the use of decisions around using data so they obviously the big discussion going on like this inside of MasterCard and Nicki we're talking about everybody wants to monetize the data or figure out how data can help them monetize so how do you deal with that you know analytics and you know you guys talk about the creepy factor I always worried the Amazon knows more about me than I do you know what I'm out of something and I'm reordering and my patterns and and that's kind of creepy so how do you deal with that you know part of what we do and my side of the house is we anonymize the data in many cases for that type of analysis so we try to take that personally identifiable information out of the analysis so again I can we call it an autumn is a shin where we actually on the front end say I don't care who you are what I care about is your are your patterns and can I figure out what those patterns are to create affinities so by taking them out front end and anonymizing the data doing the analysis on it and then potentially at the back end our customers re identifying those people that we have anonymized on the front end that makes it a little bit better because it's no longer a creepy factor per se because when you work with someone like Dale and what the usage of that data is in many cases when you do that analysis it's doing it for the good of that person so that person either a gets a healthier lifestyle be gets to see the products and services that they want to see or want to be able to you know purchase or whatever so again for us it's been able to understand how we protect the individual as you look through the entire analysis string and that's what we do on the advisor size with our customers so that's cool but the chief marketing officer he or she lets you identify that individual you know the the customer of one you know that one-to-one personal interaction how do you square that circle well that's actually we work with the marketing team they always say that well we have a population of 5 million in our database and I want to look at all five minutes like yes you can look at all 5 million but anonymize them because most cases you're going to send us your data scientists and there's 20 or 30 data scientists that could be working on these five million to create your campaigns they don't need to know names phone numbers or addresses so secure the data so that you're not carrying identifiable information through the ecosystem only at the very end when you say out of that population of 5 million mr. marketer here's the half a million that have a high propensity to do what you're asking do is when you re identifier so at that particular point you haven't put 5 million people at risk you've actually put half a million people what you want them to do which is the propensity to purchase or the propensity to taking action so again at the end is when you re identify and say these are the number of these are the people we should be sending a mail or two or an email to or so an offer and that narrows the threat correct matrix if I use that term and and reduces the risk very much stuff to the consumer and obviously to the organization yeah and that's why when we work with people like our privacy officers it's what are you trying to do in the analysis so that we can understand that data usage because that becomes important with what the data is that's carried through the analysis phase you may not have to carry gender you may not have to carry ethnic background you may not have to carry and these other markers that could put someone as Anna you can identify someone with so if we can keep those out it's how you're using the data and the analysis at the end and to follow up on that you know so that's the what the privacy office does it works with the business when they are envisioning a particular use of data and application a product that's going to do some of these analytics we work with them to design that product to avoid some of these risks sometimes you can sometimes the answer is we absolutely need that personal information because that's the purpose of that particular project and in those cases then we look at did you have permission from the data subject to do what you want to do with the data and if not does the society good outweigh the risks and can you mitigate those risks in certain ways so that's the balancing act that we do and that's when we decide when it's past that creepy line or when it hasn't because my role within the company is to advocate for the data subject to make sure that their expectations are being met by Del I wonder if we can unpack another use case which is fraud detection which is advanced so rapidly in the last 10 years it used to be six months and you find maybe something happened you had a look at your own statements and now you're getting texts and very proactive but certainly a lot of information has to be accessible but it's very narrow in terms of the individual can you talk about that using yeah the one thing that we find from our customers are the people we work with when you talk about fraud people don't mind that you're watching because you're reducing their liability you're reducing someone from stealing that credit card from them or being able to run up charges so when you talk about protecting someone protecting someone's digitalpersona their wallet they're willing to give and take a little bit on what information they provide to you they don't mind that you know that Pam in austin texas today and then someone's trying to charge in you know guitar at the same day they understand that it's not a privacy issue but i want to ask you about the pendulum is kind of swung like I said it used to be it would take forever to find out if there was some kind of fraud and then it became like this flawed of false positives and and and it seems to be getting better and presumably it's because a big data analytics but I wonder if you could talk absolutely our fraud teams matter of fact at mastercard we work very hard to reduce the false positives because that creates a bad experience for both the user as well as the issue of that card right so what we try to do all the times you can continue to do learning machine learning the artificial intelligence how to reduce that as you also look at people's patterns is this person a professional traveler or always traveling so that goes into the algorithm which are take a look at a false positive around fraud do they buy these types of goods with their credit cards so going you start to look at the protection and you start to add those rules into it and you start to actually reduce it it's all about learning it's not just one and done those algorithms have to be constantly updated in real time in some cases so that you're constantly in a learning phase you're building models and iterating those models and that's always a challenge but I'd love to talk about that if we have time but but I wanted to ask you Dale talk about deep learning Michael was talking a lot about machine learning and deep learning and part of his visionary discussion this morning what's the role of transparency how do you guide your constituents in terms of transparency what are the guidelines how transparent when to be trans Aaron yeah that's a great question and you know transparency was where the privacy profession lived 10 years ago it was all about giving the consumers notice about why you're collecting the data and using it consistent with that notice and being very visible with privacy statements and you know there's lots of laws around that now where you have to give specific notices the problem with big data is the power of it is using the data in ways that you didn't envision when you collected the data and that is the dilemma for privacy and big data and that's where the privacy community is trying to develop some tools for organizations to do a balancing act of okay the consumer didn't know that when they gave you that data it was going to be used for this purpose but they're not it's good its tangential to that use so that would be an acceptable use but if it's going to so surprised the consumer that you're using the data for you really need to go back and get reap Reaper missioned and in some countries it's an opt-in permission I'm going to mix Pam law spam and do not call laws seem trivial doesn't it you were mentioning off camera that I think it's your CISO is participates in public policy through the Obama administration is that as that was it you say so it's part of our DNA is security and securing the data our CEOs made a tremendous commitment to make sure that we can apply our best practices into and help the community understand how to make sure the data is secure because that's a digital persona we consider ourselves to be stewards of data not owners of data someone has entrusted us with that we want to make sure that we're constantly contributing back how to make sure it's secure and used right as we take a look at that how about regional nuances local laws haha describe sort of what you're seeing there how you address those complexities yeah so a good example is the new European regulation that's going into effect may of 2018 that has a new specific requirement about profiling automated decision that's used for marketing purposes you have to have an opt-in for using that data companies are going to struggle with how to implement that but nonetheless it's a new law and that law has four percent of annual revenue as a potential penalty Wow so it may get this straight you have to opt-in to be automated profiled automated profiling where it's going to be used for certain types of purposes decisions and you know what they're really trying to avoid is the things that the Obama administration came out with a big data report as well discrimination decisions that are made about insurance and credit etc that are automated decisions and then marketing decisions on those you know with that data the law now requires very specific opt-in and and transparency boy that's going to be tricky yeah the other thing for us is which was just described as working with people is the ability to tag that data as it's being brought in so as you think a big day that ingestion that tagging of that data and carrying the metadata what types of data needs to be tagged what types of data you have to be watching out for was it an opt-in versus an opt-out all that adds into understanding the power of what big data can do to protect both the individual and the company from being able to do something wrong with information so the nice part is with big data you can do that so again we're working with our customers and with the privacy officers understand how you do your data classifications what data needs to be tagged and then to be able to follow that full lineage through the entire ecosystem and obviously that has to be done at the point of creation correct otherwise it's it's not going to scale and and technology helps you solve that problem and that's been a challenge for years but it's a day where that actually works now yeah there's a lot of great partners and we're here at you know Dell world WMC world and they're here as well to help on that ingestion of data as it's coming in to start to tag it and to start to index and catalog it if that's the power of what big data can help you with because before you had to do it individually now you can actually use the tools you can use AI to actually understand about that information coming in to do that tagging to create that lineage it's very very important and very powerful especially as we start looking at what's coming down the road till you get involved in in helping guide solutions is that sir we have a process that is called the privacy impact assessment process and it's in the life cycle development of our products and services so much like the security reviews that are done when we when we commercialize a product we now are interjecting ourselves with a privacy review so if that project or product development or application is intending to use big data analytics as part of it we will we will help guide the business whether they need to build in opt-in consents what it is that what do they want to do with the product and what kinds of things are from a compliance perspective there do they need to build in so that we are at the table with our business partners all right we got a rep and Nick I'll give you the last word to mean so festive as the big data analytics I'll call you a visionary you know what's the future hold where's your focus in the next you know near the midterm you know under stay right with the ethics world and and probably always tell people what we're asking now is just because you have the data doesn't mean you have to use the data just because you have that information you've got to become a parent and start to be able to put some parameters around how that data is use so people in the privacy world you need to bring them to the table so again just because you have it doesn't mean you should be using it and now it's better to be a parent then just let people run crazy right Nick Goodell thanks very much for coming too i love this conversation is fascinating thank you for working do all right keep right to everybody will be back this is dell emc world from Austin Texas this is the cube right back

>>From Las Vegas, it's the cube cuddle EMC world 2016, brought to you by EMC. Now your host, John furrier. Welcome >>Back everyone. We are here, live in Las Vegas for EMC world 2012. I'm John Ferrari, the founder of Silicon angle and host of the cube. And we are extracting the signal from noise. And one of our traditions at EMC world is to do a conversation and panel discussion around women of the world with Stella Lowe, who is VP of global communications for EMC and Susan Carter, Nico, who's the founder and CEO of authentic leadership. Stella. Every year we do this as one of my favorite things. As we wrap up EMC world, soon, it may be Dell world or Dell EMC, whatever that kind of turns into. Yeah, I wish you can't comment. Cause your communications is, is to talk about kind of the human side of what's going on. And the theme for EMC was modernization of enterprise, you know, infrastructure, speed, performance, scalability. And you've taken this theme this year with women of the world to modernizing your career in an era of change. And tell me about what that was this year. >>Yeah, absolutely. John. So yeah, we were in this, um, tech industry is changing all the time, but right now we're in this kind of unprecedented change. Um, you, this, this is gonna be a lot of consolidations is the thinking over the next two years, a lot of people find a lot of companies finding their dance partners. In some ways we've already found our dance partner, which is Dell, but there's gonna be a lot of that going on. And um, and there's definitely a lot of change happening here at EMC. So we wanted to make sure that we were focusing on how to own modernize and direct your career within this sea of tremendous James. >>So Susan, I want to get your take on this because we are living as the theme of the show is, is a transformation happening, which means there are certainly change and there's big bets being made in the business that requires people process and technology transformation. People is a big part of it. And people have to be bold. There's some gambling, there's some bets and with that will come maybe some missteps or some failures and how you can overcome that will define ultimately your success to take maybe little failures, not big failures, but like, but this is part of the evolution of innovation. How does that affect people, specifically women, as they're in this now converge workforce, male, men and women coming together. What's your thoughts on this? >>Well, men and women alike change is hard, right? So as industries converge as merchants and acquisitions happen, you know, the industry itself is in such a massive transformation mode. It's requiring people of all of all levels and in all fields, but particularly in the world of technology to completely redefine their skillsets, their relevance, the way they're going to actually help sort of step into this new era of digital technology. So it's causing, you know, ripple effects of reinvention and change all over the place. You know, we all to change as human beings at a very personal level. What does it mean for me? And so a big part of what we discussed today at the conference was just, how do you sort of lean into that change and how can you begin to look at your own potential and your own skillsets from, with a different lens? >>You know, um, we tend to box ourselves in as far as our potential goes and we say, okay, I've been in this functional area for all of my career. So I guess my opportunities sit squarely in this box. And we talked a lot about the value of sort of reinventing and taking a hard look at our transferable skill sets. So the attributes that we have as, as human beings that could let be leveraged into other roles or expanded roles and the skill sets that have made us so successful in what we're doing today. So how might we bust that open and find new opportunities in this world of change? And it's pretty important that we do it now. I mean, there was a, um, it was announced just a few days ago that in 2015, there were 359 new CEOs announced, uh, in the top two and a half thousand companies around the world. Only 10 were women, John 10, 10 out of 359. It's shocking. So if we're going to change, reverse that trend, we've got to start reversing that rate from that >>Consistent though across all industry, even venture capital, which has really highlighted in Silicon Valley where we live and that's obvious a male dominate, but now there's no women VCs. Now cowboy ventures is a bunch of them that are coming together and Hey, we can play ball each other. >>What does it surprise you that there's less women learning about tech now learning, you know, in tech education now than there was in the eighties? I mean, so, so we've already got to grapple with this and, and, and change the course of this. And, and women have got to start taking responsibility for their own careers and their own direction. >>What are some of the stories that you've heard this week at, at your event, as you guys talk with each other, what are some of the common patterns and stories that you're hearing? >>So we're certainly hearing from the women in the room, but they see that the impending change as exciting as an opportunity, but they're also, there's also some things anxiety around that change. There's definitely fear there and that's what we're seeing. Um, you know, and, and, um, you know, they need, people need to take that fair and use it as a catalyst for positive things. Right, right. I mean, 10 people tend to shut down when they're in environments of fear. And one of the things that we talked a great deal about was how do you sort of turn that around and, um, use that as a catalyst to take stock in not only sort of what your inherent capabilities are, but your vision for your life and the values that you hold dear and say, okay. So if my job serves my life, then what is my end game and what steps in choices can I make, you know, putting myself back in the driver's seat versus letting this this change. That's sort of at the, both of my macro level and the micro level, like sweet meander and, and, and create a, of a victim mentality. We talked a lot about sort of that empowerment and the accountability to sort of take charge of your own desks. >>It's interesting. You mentioned leaned in earlier. So Sheryl Sandberg's in my community in Palo Alto, Facebook friend, you know, where I'm involved a lot with some Facebook stuff. And I put, I've been following her lean in and I want to bring this up is you mentioned the word fearless. Um, you know, I've been called fearless, fearless. That's a guy thing, right. Guys can be fearless. Is it okay for women to be fearless and is lean in a fearless kind of vibes? It's not so much, I don't wanna get semantically tied on views, but this brings up a point that people get stuck on the semantics, but that kind of is a bias thing. Be more fearless and you'll get ahead versus lean in is a guess could be construed as a female version of fearless, the words matter. But at the same day, how does a woman become fearless? It doesn't matter. Yeah. >>So the other speaker that we had on the panel today, we were very lucky also to have Rashma, um, uh Rashma Sudani uh, and she, she, um, has the company, uh, founded the company, girls who code, and she says that women were brought up to be, uh, perfect. Whereas boys were brought up to be brave. So it's okay for a boy to climb a tree and go to the top. But with girls were like, no, no, sit in the chair, look pretty, be nice, you know, but be perfect. Um, and so women are very scared to go into areas that don't know because they're worried about making mistakes. And what we were trying to get over today was imperfection is okay, it's okay to make mistakes. It's okay to, you know, and you've got to get kind of get over that fear to do that. >>And it's the attributes Susan. So a woman and a man, they have different attributes. So maybe fearless my, Oh, he's feeling at the top of the tree, but every attribute in a diverse environment can contribute to a common outcome that makes it better. I mean, that's kind of the theme that I'm seeing. >>It's true. Um, fearlessness in you say words matter, uh, concept is kind of the same. We talked a lot about self con self-confidence and the, the contrast in the sexes, uh, when it comes to self-confidence and then so many women seem to sort of stop short of having that self confidence to step out and you say, be fearless to take risk to just sort of seize that moment and say, you know, what, if it doesn't work out, I can choose again. There's we just seem to stop short of being able to do that, where guys seem to be a little bit more comfortable. And part of it is the way we're raised, you know, women to be perfect. And we tend to be very, very quiet about those failures. And so it kind of sends that message. Like, I really need to set a stay away from those arenas where I just, I might not be a stunning success. >>So there was some discussion around men versus women in the imposter syndrome, which tends to afflict a lot of women, particularly women in business, where we kind of doubt our own worth as, as a leader, as a professional. And there's this fear that, you know, at some point we're going to be found out that we're really not as good as others around us think we are. And that drives a certain kind of behavior in the workplace. So, you know, um, workaholism, perfectionism, procrastination, just so afraid to make a mistake and be found out. So, you know, that seems to be, um, more characteristic of females than males. Um, there are just a lot of, there's a lot of complexity around >>The guys that are faking it, that good will be found out. It may be, maybe there's a thing there, but modernizing your career though. That's the theme? What is the pattern that, what does that mean? I mean, how, how do you talk to that? Because everyone wants, I mean, who doesn't want to be modern, right. And we're in the modern era, we want to be happy. We want to be cool when advance, okay. Advancement means you're climbing the ladder or you're, you're trying something new, which means you will fall and stumble. We all stumble when we learn is that part of the modernization is dealing with the environment and the change and the failure. >>Yeah, it is. In fact, um, the first thing that we talked about was the need to be incredibly strategic in this environment, we're business people. And when facing any business challenge, you tend to do scenario planning, right? And you say, well, if this happens, here's my strategy. Uh, if that happens, here's my strategy. So you say worst case, best case likely case. And, and when you start to develop strategies around how you're going to navigate those things, it gives you additional power and confidence to sort of move forward in your redefinition. So that's sort of that the first step in modernizing your career, we also talked a bit a bit ago about, um, understanding where you might have some self limiting beliefs about where you might play, you know, the, what arena, where you might, you might sit and so starting to sort of broaden your horizons. >>Um, yeah, definitely. I mean, uh, women will look at a job spec, um, and have a completely different perspective from men. So men will look at it and they'll say, well, I can do about 38% of this. So I'm going to go for this job. Um, women will look at it unless they can do 85% of it, or they've done that they have experienced in 85% of it. They won't even go for the job. So we have to start to really broaden our view of the types of jobs we can go for the types of opportunities we can go for and start to think more, well, much more openly. So be >>More aggressive on the job. Applicants was one was >>One. Yeah. Broaden your horizons. Think about this, the transferable skill sets that you have, that you can take into other areas. And, and don't be, don't be fair fearful of things that you haven't done before. >>So I had a public failure startup that was very funded and then the public failure and it's traumatizing. And I dealt with that and you know, this whole failure is rewarded in Silicon Valley. That's BS, in my opinion, people tolerate failure, but they loved the comeback. That's part of learning is coming back. And, but, you know, and so I had to deal with that until I was in my own way as a guy, but there's a post in Silicon Valley going around today, around a woman who failed. And she didn't know whether she should be vulnerable or just be that what'd you call it the imposter syndrome, fake it till you make it. And she was saying, no, I want to be vulnerable. Because what she found is by being vulnerable, people were helping her. So that brings up the concept of vulnerability, male, female, and two in the modern world. We have social networks now. So lean is a great example of some gravity around peer groups. Can you guys talk about that? Does that come up at all on your radar, in terms of the dynamic there around men versus women being vulnerable versus being strong and also the notion of networks and how that could be? >>Well, I think vulnerability is often tied to shame and that fear of shame causes people to hold back in sharing their real stories. You said something very important and that's that people care about what you've learned along the way. They don't necessarily care about what, you know, they care about what you've learned. Most people are comfortable talking about what they've learned when they're on the other side of that. So it's not in the, in the middle of that trail here, when you are just feeling horrible, you're feeling horrible. You're feeling like a failure. You're feeling embarrassed, you're feeling shame. So the ability to kind of step up to that is it's a tall order. Now you talked about social networks in this environment of social media. Authenticity is so important, right? So it's that happy balance. If you're not all that comfortable with being completely naked in that vulnerability, maybe there's a happy medium where you can share some of the challenges and things that you've been facing while not necessarily going all the way down to the, you know, to the bare nub of it. Um, I think we're right. >>So authenticity will track the right alchemy of, of help or it relationship as a way to signal to people. I mean, I guess, and that's just me. I love this concept. I mean, I feel like I should get you guys with my life coach. This is my lifestyle. So this is the next one. So, okay. So that's cool. I love that theme. I love this topic because that really helps you get through to the other side and gain to the other side. You're on the comeback. That's a learning what you've learned and applying what you've learned is a growth mindset. Now there's a lot of women, my age, I'm 50 that I've grown through the ranks and they get up to the top. And you mentioned the numbers, aren't that significant on the seat level of women it's lonely yet. They're being asked to be mentors down to the new generation of ladies coming up or women. And, but they're lonely at the top. How do they deal with that? As you're moving closer to the top, have they talked about that >>Only at the top? And I would like still, I was a senior executive at a big company and found that loneliness to be quite palpable. Right? Um, it's part of the choice you make to be in that arena, stepping up to that position of leadership. It often means that you're distancing yourself. You're being more, you're more concerned with being respected than you are being liked. And you know, there there's a, there's a new game, right? New parameters around your relationships like CEO's, um, who find solace in their peer relationships. I think that same goes for women. You know, you, you need to actively cultivate your formal and informal networks and they may be with, with, uh, peers outside of your company, outside of your functional area. Those relationships though are so important because you can become isolated and insulated. Um, people may not always come to you with the, with the truth. >>And so, you know, making sure that you keep those lines of communication and mutual support open is really pivotal. Now you mentioned mentorship. Um, I think it is incumbent on senior women to reach down and find opportunities to mentor other women and sponsor other women. You know, there's mentorship and sponsorship, and both are crucial in terms of sort of direct feedback and developmental advice on the mentorship side, but then sponsorship literally actively opening doors for other women and, and reaching a hand and helping them come up to because that's often where we find a gap. People think I had to claw my way up. It was a lot of work. So I'm just going to sort of protect myself and hang out and let everybody else kind of go on their own journey. We talked a lot today about the need to sort of reach down and help other women. >>So the takeaway there is develop your formal informal networks. That's a foundational really critical linchpin to the whole success. Um, what about now, as we look at the progression going forward, um, the skill development, you mentioned the job applications, a lot of these jobs that are going to come with the next industrial revolution as Michael Dell was pointing out, don't even exist today. So there might be an opportunity here as we look to the future. Did that come up at all on the radar of your sessions? >>Well, we talked, I think it comes back to really transferable skill sets. You need to take a look at what, what you do and who you are, bring it up a level because I got to tell you if you can manage well in ambiguity, if you can lead and motivate people. I mean, if you, there, there are certain attributes that, that pick the job. Yeah. If you have those, if you have those attributes and those skills, you can learn a discipline, but those inherent leadership skills are going to pay off the big time as this industry continues to redefine. And as you say, jobs that we don't even know exist yet, suddenly come onto the table. >>What surprises you the most in this, in the conversation around modernization, as you talk with folks out there, what's a trend that surprised you that you kind of knew about, but, Oh my God, this is really more acute or more explosive than in a good way, or in bad way. Anything you can share, like the literally like, wow, this is really more pressing than I thought, or this is actually more amazing than I thought. >>Yeah. Um, one of the things the Rushman talked about is women supporting other women. I mean, sometimes we are the worst critics of other women and, uh, you know, female bosses can be harder on female employees and so on. And I think there's got to be that kind of sisterhood, um, uh, around, uh, all of us have been bring women up as, as, um, Susan has said, support other women, uh, make sure that you are their back and they are watching yours. And, uh, it will help with the loneliness factor, but it also helps to, to bring women forward. And I think that's always a surprise to me that women don't want to do that. And they, and they don't want to get involved in that. We should be paying that back and paying it. >>So is there anything that surprised you looking back at, and then the constitution here? >>I think I would echo what Stella said. It's, um, it's important to understand the role you may be playing in the plight that faces you. So, you know, we talk about women sometimes being their own worst enemy and trying to, to again, modernize and redefine what that relationship looks like and what that success looks like and how accountable we each are for, you know, moving forward and pushing the envelope. >>Okay. Final question. If you guys could each answer, this would be great. What advice would you give the people watching here live, and then on demand things that they could do to modernize their career in this change, uh, advice that you can surface and share insight around their opportunity, things that they could do differently or new, or, >>Yeah, I'll let Susan have the last word on this. Cause you'll have some fabulous advice, but you know, one thing I would say is, is, uh, be comfortable in your imperfection. You don't have to be perfect. You'd go for it, widen your spear of opportunities and, uh, you know, Matt Mo uh, Charlotte, your way and, and dream bigger and he dreamed bigger. You might, you know, you'll get somewhere bigger. Very good. Um, I would say first and foremost, one of the best things that you can do is challenge some of the beliefs that you might hold about what your potential next steps or career path might be, um, get clear on what your end game is for your life and what your values are, because that becomes a very important lens through which to view future opportunity, get, get really clear that you can always choose. >>Again. I think this fear of making a mistake and that you talked about fearlessness, um, you know, I think people tend to, to limit their opportunities because they think, wow, if I make this choice and it's mistake, then I'm done, but you can just turn around and make a new choice and begin again. And there are limitless choices that you can make. So a lot of this I find is mindset related. You know, we're heading into a, we are in a highly turbulent time. It's going to continue. We need to be agile in our thinking part of that is getting grounded in who we are and what are our potential could be getting clear on what we want because our jobs serve our life, not the, not the other way around and really sort of getting into the driver's seat versus letting whatever the change is, whether it's up here, the industry consolidation level, or whether it's down in, whether we're in the middle of a merger, or we've just gotten a new boss that we don't particularly click with, we can default to a victim mentality. So part of this is just saying, you know what, I am going to pick this thing up and I am going to manage to the change myself >>And we are living in a world where there's great opportunities, women of the world. Great segment. Thank you so much, Stella. We thank you so much, Susan, really great to have you guys sharing your insight here on the cube. Um, congratulations again, always my favorite conversation. I learned a lot, um, and I love, I feel like I'm learning so much and this is a world of diversity and it's great. And the outcome is diversity is fantastic. And I think that's what everyone's seeing. So congratulations on the great work. This is the queue here at EMC world 2016. I'm John for a, you're watching the cube >>Looking back at the history of it.

>>covering EMC world 2016 brought to you by EMC. Now here are your hopes, Stu Milliman and Brian Gracely. >>Welcome to the cube SiliconANGLE media's flagship program. We go out to all the enterprise tech shows, help extract the signal from the noise. This is EMC roll 2016. It's actually our seventh year at the show. Personally for me, it's my 14th year coming to the show, so lots of familiar faces. Happy to bring on as our first guest here on this set. Brian Gracely and I are welcoming a first time member of the cube and a new person to EMC, Josh Bernstein, who is the VP of technical strategy with the MC. Welcome to the cube. Thank you. Alright, you will be joining an illustrious audience of thousands of people site called cube alumni. Everyone from Michael Dell who happens to be being interviewed right now, John Cleese, Satya Nadella, and yourself. I know from Apple, uh, about a year ago EMC. Give our audience a little bit of a understanding of your background, uh, you know, and what would bring you to leave Apple to join, you know, EMC storage. >>That's a great question. Um, you know, I had the pleasure of working with some really talented people at Apple. Um, we basically designed and built the Siri infrastructure from the ground up from day one, um, up until about the time I left about a year ago. And, um, I wanted a different challenge. I wanted to do something different. You know, at some point, you know, it's year four and they're like, how many servers do you need to add? And you're like another 5,000 boxes here, 5,000 boxes. They're like, it was sort of rinse and repeat, but we went on an amazing journey. We ran the world's largest VMware environment, um, and then ran what I still think is the world's largest mesas containerized environment. And the one problem, you know, the engineering me, the one problem that kind of stuck with us was that, um, at that time we couldn't figure out a good way to run persistent applications in our containerized environments. And we kind of punted and kind of worked around the issue. But as an engineer, I wanted to go solve that problem. Um, Brian and his team had created amazing work with EMC code previously and it was just, uh, I was really passionate about solving that problem technically, and that that's the biggest reason I came was to do something different and to solve a problem that, that bothered me. >>Yeah. So, uh, yeah, by my cohost here, Brian Gracely, right. Was a year ago during the EMC code team. I actually had some history. I was the like product manager for Linux back at EMC back in 2000. So I know for a fact how many people knew open source over my time there and what's there. So talk a little bit about the kind of the trend of open source and what's that >>mean to EMC? Yeah, I mean I think that that open source is always something that's been near and dear to my heart. Um, I think really what it comes down to, technically customers talk or people talk all the time as a cheaper, is it better code qualities of all these sort of very qualitative kind of kind of ideas for me, I think it's about integration, right? Open source allows me to take, um, to take software, consume software in a way that makes it easier to integrate with the rest of my environment. And as we move towards cloud native applications, as we move towards microservices starting adopting 12 factor applications, the ease of integration, really what I think people care about in the end. And so that's why, that's why open source is important. And I think that if you look at our customer base, um, they want a solution that that has real value. >>And so they're not necessarily just concerned about the fastest this or the largest this. They want to see how it fits into their environment. And the work that we do in the community around EMC code really solves that last mile, if you want to think about it that way. So I'm thrilled to be a part of it. Yeah. So I mean, you've been around EMC now for a year. A lot of enterprise customers you get to get access to. We can. One of the things I, you know, we've talked about it throughout the keynote today and yet one of the things was when you were at Siri, Siri is essentially it's a product facing, it's not so much an it function, it's a business facing. How much business facing conversations are you getting to have now as EMC evolves, as Dell evolves, people want to know like, how do I do that digital business thing as opposed to just, you know, it more efficient. >>Yeah. I think I have that conversation probably nine times out of 10 actually. Um, every CIO or every executive I speak to has a customer facing application or, or some sort of customer facing support. Yeah. So I have that conversation constantly. Um, and what Siri did was just, it was just another business application. You know, for an airline, it's a reservation system for a, a, a, a bank. It's their, their app, their mobile app, right. Siri was just, just another app in the end. And so that's the conversation I find myself having all the time. Right. One of the things that your team's heavily involved with. You said persistence with containers, persistence. What does that mean? You know, for somebody who's not living that everyday, give us there, give us the, you know, one-on-one version of what that means and why it's important for this new world. >>Yeah, I mean, I think that, um, you know, in the early years with virtual machines, we, we, uh, this idea that applications could be stateful or can store data inside the virtual machine and when the, when the virtual machine needed to be moved or spun up or, or operated on, um, the storage or the data of the application kind of came with it. Containers are much more lighter weight, so you get a lot more agility out of things. They're a lot simpler, but unfortunately that a femoral nature, that idea that they, they don't persist or they don't kind of store state with them makes migrating applications to containers relatively difficult. So I felt like if we could solve that, that, that issue technically, um, if we could solve it operationally, uh, then we could really help customers move the ball forward into, into a third platform and into these container worlds. >>Cause I don't think it's realistic to expect people to rewrite their applications all the time. Right. Um, and some applications are never going to be rewritten. Customers run Oracle customers run my SQL Postgres, these databases, why can't we run them in containers? And that's really what we're enabling with this. Yeah. Stu and I were sitting in the analyst briefing this morning. Jeremy Burton was talking about, uh, either OpenStack or some open source technology and was throwing around words, open source words as if, you know, he was at any meetup. Right. So talk about just over the last year, how much has open source changed within EMC? How comfortable do you think they feel, you know, when the executive team and out in the field? Well, first of all, Jeremy is the biggest supporter. I mean, I think that, um, he, he's passionate about this. I think he understands the, the, the value that it's bringing to his business. >>From a, from a community standpoint, we've contributed over 350,000 lines of code. We have 48 active projects and we have 1100 community followers in our Slack channel right now. Um, so I think that the traction that we've gotten and the interest has been tremendous. Uh, we've also provided a, a, a facility for other people inside of EMC that have side projects to open source those projects through EMC code, um, through the dev high five program. And it's been, uh, the, the amount of support is just continuing to grow. It's been fantastic. That's great to hear. That's great to hear. What, what, you know, as, as you're here sort of last year you got announced on stage as new guy, you've been here for a year, you've got a lot going on. What's, what are some of the highlights for you that you're looking for this week and you want people to go, you know, watch the next couple of days? >>Yeah, that's great. I think it's, um, I mean, hopefully you'll watch my, uh, my keynote on Wednesday. Um, but I think from a technical standpoint, I have a good reception on Wednesday at 3:00 PM Pacific. Hopefully you all will stream it. Um, and we're really talking about how open source to change the data center and how I'm running persistent applications or, or, um, stored state applications and containers, uh, matters and why it matters. And I had my friend Toby from ASIS fare on stage with me then and we're actually going to do a demo in front of everybody in real time. Wow. Um, so I'm very excited about that. So Josh, you know, a lot of the people that come to EMC world, they're infrastructure people. Yeah. Right. Can you help, you know, what's that journey from infrastructure to infrastructure as code? You know, I think infrastructure is, code is sort of a subset of, of dev ops, right? >>And if you kind of have to organize a little bit, dev ops is really this adaptation of a, uh, a operational model and it operational model where traditionally we have these silos of compute, network and storage that manage and maintain that environment. And when you adopt dev ops, it's all about tearing down those walls. And one of the ways by which you do that is through adopting infrastructure as code. Um, and it's this idea that I can declare my given state of infrastructure and software and therefore I can apply software development principles to my infrastructure and operate much more efficiently that way. And so that, that's, that's why I infrastructure and code is very important stuff like this. All right. So when we hear announcements about, you know, unity and converged infrastructure, how much was the work that you've been working on, you know, make its way into stuff that looks more like traditional storage filled products? >>I think that's great. I mean, I, I, that's a great question. If you look at the unity platform, you'll have some interesting surprises over the way that that platform is put together and assembled. Um, but also that we still realize that there's plenty of people that want to leverage unity with containers or leverage some of our other more traditional storage lines with containers. And a lot of the work we're doing around Rex Ray is really, uh, any other EMC code products is really focused on that. And it's about delivering a solution end to end and not just dropping a product off and helping people plug it in. But open source is always a little unusual for anybody who's used to commercial software. You can kind of track it, you can eventually figure out customers. If you guys see an examples where you, you know, a company, a customer, a partner is gone. >>I'm using your software, I'm collaborating with you and we're now starting to move it, you know, like how do you, how do you connect the software you're building to what's going on in the marketplace? Yeah, that's a great question. We have a lot of customers now that are picking up our projects saying, Hey, we love this. We're really looking forward to it. Um, how do we maintain support for it? We like to pay for a support contract and things like that. And um, and we're happy to have those, those conversations. Some of the largest EMC customers are actually going down that right. Right now they realize that, um, the open source is key to integration and if it delivers real value, then customers are actually volunteering, wanting to pay for that value and looking for that commercial support. So I think that's the biggest yard stick, if you can look at what's happened in the last year is customers are coming back to us now and saying, Hey, this, this one project I use every day. >>Um, it's really critical to our business. Can you officially support it with, you know, the world class support that EMC has delivered for so many years. Wow. And so that, that's really exciting and that that's really validated. And when you talk to those customers, a lot of them, you know, we, we see in talking to them, they're trying to figure out open source, right? Right. Capital one bank or nationwide or something. How do you help them take the learnings that you've had in the, in the EMC code team for them, for whether it's open source, licensing, contributing, how do you help them? A little bit. Yeah. A lot of the questions I get from those customers are, you know, what is it that I opened source? Um, and, and how do I do it? And, you know, why do I do it? I mean, I think that you open source something because you feel like you're Bennett, you can benefit other people and you can take benefit from those other people's interests. >>I think that's why you do something. You also do it because you want to make something consumable, easily consumable for somebody how to do it is a little harder. A lot of these organizations don't have that. Um, we have a phenomenal program with EMC code that helps our customers and internally ADMC do it. We've extended that to our customers now. Um, and, and, and so I think that that's why people are interested, you know, we're really helping helping people kind of go through this journey. Yeah. And I'll, I'll, I'll give a plug for folks that go back to the Wiki bond research side of things. Uh, we just did a big thing with North Ridge ventures. The, uh, the future of open source survey. Lots of really good survey data that's in their lines a lot to what you're talking about really, you know, where a customer's putting open source into production, what are they thinking about, right? >>But also, you know, what are the business models? So we're seeing people say, can I take open source and, and build a SAS application? Should I go build, uh, an IOT device and so forth. What are you, what are you guys excited about the second half of the year? What do you, how do you think about roadmaps or the types of projects you should guys should try and work on? Hi, I'm very excited about our roadmap for the rest of the year. I think that, um, you'll see, uh, you'll see us integrate a little bit more clearly with the leading a containerized environments. Um, a lot of, one of the other biggest problems that I think customers have is, you know, bare metal provisioning on infrastructure. A lot of our customers, despite wanting to move to the cloud, have requirements around on-prem, there'll be a tremendous amount of work on that. Um, so I'm very excited about about sort of making storage and making a container is sort of more palatable and more consumable for our larger customers. Yeah. So that's great. Josh, one of the things we've been seeing is the line between the vendor and the customers has been blurring. Yeah. You know, when we could go to some of the open source shows, you know, that seems like, you know, GE >>and Nike and everything else, not only using but you know, contributing, presenting. Do you have any examples you can show, you know, you mentioned your partner, your partner mezzos is going to be doing, so, uh, uh, you know, any other kind of the big end users that are kind of buying in. >>Yeah. You'll see some of those on stage with us on Wednesday. Yeah. Um, I'm, I think that kind of validation is amazing. When you can work so closely with customers, um, and they will voluntarily stand up on stage with you and sort of validate the work that you've done. Um, I think that'll be, you know, that that's incredibly rewarding. And you'll see those guys come up on Wednesday. Yeah. >>So, so one of the hardest parts about that is of course finding the people. And that's one of the reasons they participate. How's the, you know, the job search go for people. I mean it kind of the talent acquisition. How do you find the people, how do you train them >>for open source people? For open source people? I mean, I think that's the interesting thing. Um, the community is a small place. We joke in the Bay area, right? The bear is a small place and you, you know, somebody in, you know, somebody else and this other person. And so, um, at least for my team, the way we've stopped up is who, who do, you know? Um, and the interesting thing about it is we're less interested in what's on their resume and sort of more interested in what's in their GitHub account or what they've done with the community or what, what their interest is. Um, and that's a really great way to validate, you know, key contributors and key engineers is, is what have you done lately. It helps the new LinkedIn for developers, new LinkedIn. But you know, you want to see what people have done and whether or not they're passionate, right? It's very easy to throw a bunch of projects up there and look like you have a nice resume. Um, but you want to select people that have a passion and, and that's really what's been important to us and that's why our team has grown so well over those past year. >>Just want to give you the final word. People want to, you know, not only find but contribute. Where do they >>yeah, check us out on EMC code.com. Um, if you're at the show, come see us in booth 10 44. We have some really interesting demos there and I'm, I'm excited. I'm very excited to be here. >>All right, Josh Bernstein, congratulations on all you've done over the last year. Looking forward to your keynote on Wednesday and all the sessions that they're, that will be there. We've got three days of live full coverage, two sets. Uh, Dave Volante, John furrier, Brian Gracely, myself. We've got a new host, John Walls here. Jeff Frick's also here. So, you know, cast a thousands helping to bring the cube experience to EMC rolled 2016 stay tuned. We've got lots more coverage. Come in and you're watching the queue. >>Yeah.

>> Transactions, totally on track with the original schedule, we're getting all the regulatory approvals, everything is kind of lined up. Financing 100%, fully committed. You know, we're going to only accelerate that. >> Announcer: Cube coverage of the EMC World 2016 continues in a moment. (techno beat sounds) Live from Silicon Valley, it's theCube, covering Mobile World Congress 2017. Brought to you by Intel. >> Hello and welcome to theCube here live in Palo Alto studios for a special two days of coverage of Mobile World Congress 2017. The hashtag is MWC17. Get on Twitter, tweet us at theCube. We'll be answering questions. I'm John Furrier, with Peter Burris, the next two days breaking down Mobile World Congress. We've got a great bunch of guests coming in. We'll be covering all the action here in Palo Alto. 8:00 a.m. through the whole day. As the day winds down in Barcelona, we'll be covering all the top news, all the analysis here on theCube, so stay with us, multiple days. Go to thecube365.net/mwc17. If you're watching this, that's where the live broadcast will be. Also we'll be on Twitter. Peter, good to see you, two days, getting geared up. Mobile World Congress is changing as a show from phone to IOT, AI, autonomous vehicles. Certainly a lot of action to talk about. Saturday and Sunday. The pre show releases is all phone, it's all the time. They're kind of getting the phone stuff out of the way earlier and now they're in the throws of the show and it should be exciting. >> Well yeah, because the usecases that the industry is following right now are, require or presume that significant amounts of processing can happen virtually anywhere. The Internet of things and people, which kind of brings together the idea of what can you do on your phone if you're a human being, and what can you do with a device or a machine somewhere with a bunch of censors demands that we have very high speed, secure low latency networks. And that's what 5G is promising. >> Well we're super excited. For the folks watching, we are now going to be having our new studio here in Palo Alto. We just moved in in January, 4500 square feet. Now we can cover events, we don't have to be there with theCube. We will not be there, there's not enough room in Barcelona, a it's a long flight, but we do have people on the ground, and we'll be covering it here in the studio, and we'll be calling folks on the ground this morning and tomorrow morning to get the lay of the land. They'll be coming back from their dinners, from their parties, and find out what the vibe. But certainly we have all the action at theCube365.net/mwc17, so check it out there. And again, the top news, again this is all sponsored by Intel, want to give a shot out to Intel. This would not be possible without Intel's sponsorship. They're certainly on the ground, as well as support from SAP Cloud with their news that they're being renamed HANA Cloud. So I want to give a shout out and thank Intel and thank SAP, check them out. They've got huge transformational demos. Intel really leading the charge out there, so I want to make sure that we give a thanks to Intel. Peter, the big story, I want to get your thoughts on this. Just jump right in. Saturday and Sunday, you saw a combination of the tone setting up leading into the weekend, and through the weekend. One was 5G, the 5G is the key enabler for wireless, bringing in gigabits of speed to the phone. Are the apps ready? That's the questions we're going to find out, and we're going to dig into. Is 5G ready for prime time? And certainly all the glam and sizzle was the new phones. LG had a good announcement. Samsung had a big announcement, although they're not going to be at the show, but surprisingly Nokia and Blackberry, two old guard phone guys, kind of rebooting. Blackberry trying to put out their keynote product, and also with Nokia, they rolled out the three, the six, three, five, and six products for new phones to try to get into the Apple game. And now the 3310, which is the old school phone. So you saw the phones. And then the other player that announced a phone and watch was Huawei, and they're also in the infrastructure game. So 5G wireless connectivity and phones, and then in the middle we have yet to hear some of the things, so as you look at the market and your research that you're covering, digital business, the business value of technology, what's your take on this? >> Well, John, the industry for the past probably 15, 20 years has been driven by what you do in the consumer markets. That's where you get the volumes that drive down or generate economies, that drive down costs, that make new volumes possible. And so 5G is going to be, the Mobile World Congress is a representation of that symbiotic relationship between the consumer and the enterprise world. So that on the one hand you have the consumer markets with the phones driving a lot of the volumes that are going to dictate the rate at which a lot of this stuff happens. On the other hand, you have enterprises which are aggressively considering those new use cases about IOT and as we say IOT and P. And other considerations that are in many respects really worth where some of those first adoptions are going to be, so it's an interesting dance between consumer and enterprise now where one fuels the growth in the other. Even if the actual applications are not linked. By that I mean we do say IOT and P, internet of things and people, which presumes that there's going be a lot of sensors on your phone. There's going to be a lot of sensors on your body that are tied to your phone, et cetera. But that's not necessarily the thing that's going to dictate the new application architectures that happen within the enterprise around some of these other things. That's going to be driven by what we call the edge. >> I love this IOT and P, p for people, but things are people, so Internet of things is the big trend. And for the mainstream people IOT is kind of a nuance, it's kind of industry discussion. But AI seems to encapsulate that people see the autonomous vehicles. They see things like smart cities. That kind of gives folks a touch point, or mental model for some of the real meat on the bone, the real change that's happening. Talk about the IOT piece in particular because when you talk about the people aspect of it, the edge of the network used to be an IT or technology concept, a device at the edge of the network. You talk to it, data gets sent to it, but now you've got watches, you have more of an Apple-esque like environment, mention the consumer. But there's still a lot of stuff in between, under the hood around IOT that's going to come out. It's called network transformation and industry parlance. Where's the action there, what's your take on that? You guys do a lot of research on this. >> Well the action is that data has real costs. And data is a real thing. Just very quickly, on the distinction between IOT and IOT and P, the only reason why we draw that distinction, and this is important, I think about what happens in that middle, is that building thing for people and building things for machines is two very, very different set of objectives. So the whole notion of operational technology and SCADA which is driven what's been happening a lot in IOT over the last 20 years. There's a legacy there that we have to accommodate. Has been very focused on building for machines. The building for people I think is going to be different, and that's what the middle is going to have to accommodate. That middle is going to have to accommodate both the industrial implications, or the industrial use cases, as well as the more consumer or employee or human use cases. And that's a nontrivial challenge because both of those can be very, very different. One you're focusing a little bit more on brutal efficiency. The other one more on experience and usability. I don't know the last time that anybody really worried about the experience that a machine had, you know the machine experience of an application. But we have to worry about that all the time with people. So when we think about the edge, John, there's a number of things that we've got to worry about. We have to worry about physical realities, it takes time to move something from point A to point B, even information. The speed of light is a reality. And that pushes things out more to the edge. You have to worry about bandwidth. One of the things that's interesting about IOT, or about 5G as it relates to IOT, while we may get higher bandwidth speeds sometimes, for the most part 5G is going to provide a greater density of devices and things, that's probably where the bandwidth is going to go. And so the idea is we can put a lot more sensors onto a machine or into a phone or into some use case and drive a lot more sources of data, that then have to get processed somewhere, and increasingly that's going to be processed at the edge. >> So Peter, I want to get your thoughts, and one of the things for the folks watching, is I spent a lot of time this week with you talking about the show and looking at the outcome of what we wanted to do and understand the analysis of what is happening at Mobile World Congress. Yes, it's a device show, it's always been about the phones, 4G, and there's been this you know inch by inch move the ball, first and ten, move the chains, and use the football analogy, but now it seems to be a whole new shift. You go back 10 years, iPhone was announced in 2007, we seem to be at a moment with we need to step up function to move the industry. So I want to get your thoughts for the folks that you're talking to, IT folks, or even CXOs or architects on the service provider side. There's a collision between IT, traditional business, and service providers who have been under the gun, the telecoms who have been trying to figure out a business model for competing against over the top and moving from the phone business model to a digital business model. So your business value of technology work that Wikibon has been doing, is very relevant. I want to get your thoughts on what does it take, is the market ready for this business value of technology because 5G gives that step up function. Are the apps ready for prime time? Are the people who are putting solutions in place for the consumers, whether it's for business or consumers themselves, service providers, telecoms or businesses with IT in the enterprise, is the market ready? Is this a paradigm shift? What's your thoughts and how do you tease that out for the folks that are trying to implement this stuff? >> Well is it a paradigm shift? Well yeah, as the word should be properly used, but the paradigm shift is, there is a lot of things that go into that. So what we like to say, John, when we talk to our users about what's happening, we like to say that the demarkation point, we're in the middle of right now. Now is a period of maximum turbulence, and before this it was I had known processes, accounting, HR, even supply chains, somewhat falls into that category, but the technology was unknown. So do I use a mainframe, do I use a mini computer? What kind of network do I use? What software base do I use? What stack do I use? All of these are questions, and it took 50 years for us to work out, and we've got a pretty good idea what that technology set's going to look like right now. There's always things at the margin, so we know it's going to be Cloud. We know it's going to be very fast networks like 5G. We know there's going to be a range of different devices that we're using, but the real question is before was known process, unknown technology, now it's unknown technology, or unknown process and known technology, because we do know what that base is going to look like. What those stacks are broadly going to look like. But the question is how are we going to apply this? What does it mean to follow a consumer? What does it mean from a privacy standpoint to collect individual's information? What does it mean to process something in a location and not be able to move data or the consequences of that processing somewhere else? These are huge questions that the industry is going to have to address. So when we think about the adoption of some of this stuff, it's going to be a real combination of what can the technology do, but also what can we do from a physical, legal, economic, and other standpoint. And this is not something that the computing industry has spent a lot of time worrying about. Computing has always focused not on what should do, but what can we do. And the question of what should we do with this stuff is going to become increasingly important. >> And the turbulence point is even compounded by the fact that even the devices themselves and the networks are becoming more powerful. If you look at what Cloud is doing with compute. If you look at some of the devices, even just the chip wars between Intel and say Qualcomm for instance. Intel had a big announcement about their new radio chip. Qualcomm has the Snapdragon, we know Qualcomm is in the Apple iPhone. Now Intel has an opportunity to get that kind of business. You got Huawei trying. >> I think they're both in the Apple iPhone right now, but I think your point is. >> Huawei is trying to be on Apple. In their announcements, they're going very Apple like, and they have network gear, so we know them from the infrastructure standpoint, but everyone wants to be, Apple seems to be the theme. But again the devices also have power, so you have process change, new value chains are developing and the device will be more popular. So again this is a big turbulent time, and I want to get your thoughts on the four areas that are popping out of Mobile World Congress. One, autonomous vehicles, two, entertainment and media. Smart cities and smart homes seem to be the four areas that have this notion of combining the technologies and the power that are going to generate these new expectations by consumers and users, and create new value opportunities for businesses and telcom's around the world, your thoughts? >> Those are four great use cases, John. But they all come back to a single notion, and the single notion, this is something that you know. We've been focused on it at Wikibon for quite some time. What is digital business? Digital business is the application of data to differentially sustain and create customers. So what you just described, those four use cases, are all how are we going to digitize, whether it be the city, the home, the car, or increasingly entertainment, and what will that mean from a business model, from a consumer standpoint, from a loyalty standpoint, et cetera? As well as a privacy and legal obligation standpoint. So, but all of them have different characteristics, right. So the car is going to have an enormous impact because it is a self contained unit that either does or does not work. It's pretty binary. Either you do have an autonomous car that works, or you don't, you don't want to see your 'yes it works' in a ditch somewhere. Entertainment is a little bit more subtle because entertainment is already so much digital content out there, and there's only going to be more, but what does that mean? Virtual reality, augmented reality, when we start talking about... >> Just by the way, a big theme of the Samsung announcement is all this teasing out the VR, virtual reality and augmented reality. >> Absolutely, and that's going to, look, because it's not just about getting data in, you also have to enact the results of the AI and the analysis. We call it systems of enactment. You have to then have technologies that allow you to, like a transducer, move from the digital world back into the analog world where human beings actually spend our time. We don't have digital transducers. >> Well that's a great point. The virtual reality use case that Samsung pointed out, and the hanging fruit is in hospitals. >> Peter: Yeah. >> Doctors can look at VR and say, hey I want to have, we've heard that football players like Tom Brady, used VR to look at defenses and offenses to get a scheming kind of thing. >> And there's no question we're going to see VR and AR, augmented reality, in entertainment as well, and media as well, but a lot of the more interesting use cases, at least from my perspective, are going to be how does that apply in the world of business. When we think about connected cities, now we're starting to talk about the relationship between all three. What does it mean, where is the edge in autonomous car? Is it in the car, or is in some metropolitan area? Or some cell like technology. And the connected city in part is going to be about how does a city provide a set of services to a citizenry, so that the citizen can do more autonomous things while still under control. >> It changes the relationship between the person, consumer, and the analog metaphor. So for instance, whether it's a car or the city, a town or city has to provide services to residents. And in an analog world, that's garbage, that's street cleaning, et cetera, having good roads. Now it's going to be, paths for autonomous vehicles, and autonomous vehicles is interesting, I just shared a post on the 365, theCube365.net/MWC17, where Autoblog ran a post that said, Silicon Valley is failing in the car business. But they looked at it too narrowly. They looked at it from the car manufacturing standpoint, not from the digital services that is impacting transportation, and this is the new normal. >> Look, you and I talked about this in theCube a year ago, was the car going to be a, was the car going to be a peripheral or is a car going to be a computer? And it's become pretty clear that the car is going to be a computer. And anybody who argues that Silicon Valley has lost that, has absolutely no idea what they're talking about. Let's be honest. >> John: Yeah, it's true. >> You're going to put more processing in a car, love Detroit, love what's going on in Japan, love elsewhere in the world, but the computers and the chips are going to come from a Silicon Valley company. >> Yeah, and I would agree with that. >> And software. >> Yeah, transportation doesn't change, but the device does. So final thought I want to get before we end the segment is as we say in theCube, and as Dave Vellante used to say, just squint through the noise or all the action at Mobile World Congress, how do you advise folks and how you looking through all this action, how would you advise doers out there, people who are trying to make sense of this, what should they be squinting through? What should they be looking for for reading the tea leaves of Mobile World Congress? >> I'd say the first and most important thing is there's so much turbulence that IT professionals have built their careers on trying to have the sober, be the ones who have the sober outlook on what technology can do. When we look at the amazing things that you can do with technology, it almost looks like magic. But it's not, these are still computers that fail if you give them the wrong instructions, and that's because you build the wrong software and et cetera. And I think the real important thing that we're telling our clients is focus on the sober reality of what it means to create value out of all this technology. You have to say what's the business want to do, what's the business use case? How am I going to architect it, how am I going to build it, what's the physical realities? What's the legal realities, et cetera? So it's try to get a little bit more sober and pragmatic about this stuff even as we get wowed by what all this technology can do and ultimately will mean. >> And the sober reality comes down to putting the value equation together, synthesizing what's ready, what's prime time, and again, it's an Apple world right now. I think this show is interestingly turning into an app show for business IT enterprise and telcom service providers, so we're going to bring all the action. We've got some great guests, we've got entrepreneurs with Ruth Cohen, who is a founder of Virtustream. We got SAP coming on, we got a call in to Lynn Comp who is at Intel, she's going to be on the phone with us giving us some commentary and what's going on at Mobile World Congress. From under the hood, in the network, all the action, we have more analysis with Peter. We have the global vice-president of the Cloud platform and SAP coming in, Tom Joyce, a technology executive. Willie Lou is the chairman of the 6G, talking about the impact of the wireless and that transformation. Ensargo Li, who is former HPE executive who built out their NFE function for the communications group, commentating on what's real and what's not. Stay tuned, more Cube coverage for two days from Mobile World Congress. Here in Palo Alto, bringing you all the action and analysis. Be right back with more after this short break. (techno beat sounds)

live from Las Vegas it's the cute cuddly emc world 2016 brought to you by emc now here are your hosts John furrier and Dave vellante okay welcome back everyone we are here live at emc world 2016 SiliconANGLE media's the cube it's our flagship program we go out to the events and extract the signal from the noise i'm john for it my coast gave a lot there next is Robin Matlock was the CMO of VMware here on the cube cube alumni great to see you Robin thanks for joining us thanks happy to be here as always say no we just thought the jeremy bird news now the seam of gel technologies which he was illuminating the challenges of his branding challenge it's gonna be interesting to watch that happen but as a CMO you got to be plugged into all the themes so when i get your to get your thoughts on the show here and then you got the big show come up with vmworld what's your take on this because looking at the landscape there's a lot of change it's a challenge for marketers to try to make that message relevant what your thoughts of this show certainly the looming acquisition what's your thoughts on the show and how they're doing and and yeah so I think you have two big things there what's my thoughts on this show I think they've done a fabulous job Jeremy you know I go way back with Jeremy he's a fabulous market here one of the best in the industry and I mean this place is alive you know I think he has done some amazing creative things on stage on of you saw the keynote today I thought the James Bond thing was exceptional very entertaining keeps people engaged you know but also delivering really interesting content so I thought today's focus on cloud native was particularly interesting so I think he's doing a really good job of focusing on what people need to run their businesses today but also giving a nod out to the future and where the industry is going and the other thing that big discussion here I want to get your thoughts on this and is the first time pad Dell singers not here at emc world certainly a lot of hallway conversations it even surprised Joe Tucci who was Dave asked in the analyst session you know where's Pat guess was even on the cube every time so we had we miss you do not if you're watching this why isn't he here and just clear the air on the speculation of why he's not here there's a conspiracy theories are everywhere just let's clear the air on that first of all you guys crack me up if we run things the same every year you get bored you start coming up with all kinds of theories and rationale as to what's going on behind the scenes let me just put these rumors to rest Pascal singer is is fired up and excited about vmware and our future and the role we play in the dell technologies family as he ever has been when you do these events you think first and foremost what are the big messages or stories that i need to tell the marketplace it's no different than at vmworld then the second thing is who's the most appropriate person to come and tell these stories well the bottom line is the daily MC merger is probably one of the biggest most important messages that had to get covered here at emc world who's better to tell that story than Michael Dell and Joe Tucci right then there was a whole lot of great product information lots of new products being announced the best people to tell that are your CTOs your technical people we brought that you know some of the top talent from VMware ray o'farrell a longtime veteran of VMware was on stage yesterday talking about V realized in the control plane for a multi cloud world today KITT Kolbert you know one of the favorite VMware CTOs talking about cloud native so look there's nothing more to it than that Pat's alive and well trust me he's very engaged joe said that to the analyst he said look basically we only give Michael some time and we have all this product stuff to Paley's and that's a huge I mean they have a slew of announcements so it really took to summarize this is time slot issues they have been limited time on stage I mean Chad had to Russia's demo at the end so that seems to be the issue Michael needed to be out there up front obviously I don't even see it as an issue to be honest john i don't think it's an issue i think it's an opportunity at the end of the day what were the right things to cover what were the right speakers to cover those and you know I'm the one that called a shot for Pat I didn't think it was the right place i think really a rail farrell and kick Kolbert work yeah option kit was on the queue yesterday I'm all saurian given some great great commentary as well okay great so get that out of the way it's one of the clearly as a pat is our number one guest on the cube you know I don't you do that well there's number one Michael Dell I think it's given him a run for his money he's trying we're trying to see you at vmworld the corners let's talk about what's coming up because i see that pat will be on stage at vmworld so so he is going to have to put that together last year he delivered a really epic King no I thought it was very well done really talk about the future of the industry and vmware's role in it what's changed since then for you guys what can you share with us without you know tipping tipping the hand on the show theme because now we're gonna we were some almost there for vmworld last year to this year what's going on what's what's happening yeah I think there's gonna be a personal it'll be a lot of exciting things at vmworld and you have to be there delivered experience it firsthand we've laid out a vision for the industry and a lot of what we're doing is delivering on that vision I think there's things rapidly changing in our world that we know that for example cloud is changing every year there's kind of a new dimension to what's happening and how people are using clouds we think there's tremendous opportunities as we think about multiple clouds on how our customers are thinking about their workloads in a multi cloud world so I think you'll find a lot of interesting things we're doing in that front the whole roll of business mobility continues to evolve and change how does that relate to how I'm running my business on-premise or in the cloud I think you'll find a lot of neat things in that area and then this big wave of modern applications at the end of the day we're running our business on these big mission critical applications but the rapid iterative development process is really fundamentally changing the kind of value we can deliver back to the business and what we need to support that and do that as IT organizations to our line of business to people like me yeah CMOS who consume applications like nobody else in the business they don't excuse me you'll find a lot of focus on those areas well VMware has become such a strategic part of customers you know roadmaps and it's not just VMware it's the entire ecosystem that's what makes vmworld the best show this is the best enterprise show because everybody's there it's usually in San Francisco hey yeah is an awesome place to be I've got some additions on that we're in Vegas this year we I love it in our home turf in San Francisco we do to bottom line is mosconi's going through a lot of construction right now is there don't maybe the experience if you know is right for our great it's still the best under pressure because it is such a community and so you've got it you know you've got to keep elevating that right so you got the core technical content have some fun we saw some fun you know today so can you tell us kind of you know generally what we can expect this year yeah well first of all I think the audiences are evolving and you know our core traditional VI admin you know your virtual infrastructure admin of course that is the essence of the participation at vmworld but trust me new audience types are joining and coming to this event the networking side of the house you're seeing a lot more engagement participation their storage frankly there's overlap people come here they also go to vmworld your DevOps community is starting to find great value in a program like a vm world um some business executives but I'd say it is foundation it's a technical conference and it's the architects the CTOs and the class he updated the digital transformation I know that the air wash purchase was one that was a really good deal Sanjay poonen lead senior leader over there that the company has been doing very very well I've been seeing some updates on that what's going on with that cuz that's gonna bring in a whole nother IOT / application global peace any updates there from digital transformation conversations because at the end of the day as a CMO I feel like I'm at the tip of the spear of digital transformation you know I'm pushing the envelope about how we look at analytics and business intelligence and how we change the experience with our engagement with customers and partners how do I serve content more dynamically more relevant based on digital profiles that people who come and engage with us so i love this conversation and you know i think at the heart of all that we're doing is to accelerate digital transformation and make sure that I t plays the right critical role in that because the end of the day line of business has options and they are driving sometimes around IT but this is a really fantastic went for IT to be the experts in software software agility and really building apps for the business that are more relevant and you know really helpful and that I think is what VMware can really accelerate you mentioned the analytics I have a question for you around can you or how can you operationalize those analytics so you know traditionally the analytics have been insights for a few you gotta line up bill the cube takes forever how are you able to or are you able to operationalize those endings put those tool those tools in the hands of the people that can actually affect digital engagement in the front lines I think there's two dimensions to that I mean first of all you have to build your analytics environment on top of an agile infrastructure because at the end of the day the foundation has to be agile enough to serve a variety of different requirements changing requirements so you know obviously we have a big play on infrastructure infrastructure as a service and the foundations of that and the kind of root challenges their networking big bottleneck right so i might have this great infrastructure to compute on demand but I can't get my networking put you know protocols in place security risk things like that but then on the other hand you have to be able to consume these applications analytics is just one of many how do we ensure that i can get that out to my user community in the device form factor that they choose all controlled and governed effectively by me as an IT i think that really plays to both ends of the vmware strategy what we're doing in business mobility to allow you to transform experiences in engagement with customers and partners and employees but that also what we're doing kind of at the foundational level to ensure that the foundation can support these high demand applications that are distributed that micro services are a very different architecture from you know yesterday's are you doing that with your your team I mean you're gonna dogfooding that capability I don't know yeah vmware is one of the largest you know we are one of the biggest customers were the first customer for our technologies if i had my phone with you i could show you workspace one how i have access to my apps one button one push all completely under governance and control that's really the future of vmware it's the really the new form of user consumption of technology you guys are trying to make it easy your stand-up apps like workspaces and what not workspace one is breakthrough it's really break through and it you're right we're usually not engaging at the consumer level of enterprise right we're usually the back office were in that data center we're kind of in the bowels of IT but workspace one puts us forefront we're on the device now the user knows who vmware is now they're engaging with our applications and think it's really streamlined their experience to give them access to any app with one thumb print yeah and you know religious thing you've always been an enabling technology for innovation now it's moving up the stack so it's very interest to see that progress final question is that on that front I get that that's great news on the ecosystem what's change with the ecosystem because you know as you said vm was a very technical community yeah very engaging you don't have you have your shin you haven't they don't have your share fair of people who like to raise their hand and telling what do you think so a great active community so what are they saying what's the feedback from the community what are people raising their hands and and and saying and to you guys and and what's the conversation like right now I mean first of all um feedback from our ecosystem is fabulous i mean vmworld is really great case that he go look at the solutions exchange at vmworld it's just buzzing i can tell you we've pretty much are almost not quite but almost sold out of all the real estate that we have to offer in Vegas when we come here in late August I think that you could system that was changing evolving but you have really great evidence of new things happening I mean look at the X rail that got announced here between VMware and EMC look at the new pivotal cloud foundry photon platform bundle that we just announced last week you know so some real solutions orientation coming together in these partnerships and of course the broad ecosystem relative to cloud I think sis and SOS are getting very engaged with VMware in new ways we have a rich channel program I definitely think cloud providers service providers that's a kind of evolving and definitely growing part of our ecosystem and then I think even some of the traditional partners that we've had in the past you're seeing more solution oriented focus from those types of partnership Robin thanks so much for taking the time out of your busy schedule to come share your insights on the cube anytime great Robin Matlock the CMO of VMware here sharing her thoughts about the industry in the show and also the upcoming vmworld 2016 which will be in Mandalay Bay this year not San Francisco because Moscone is going to be half under construction so got to do a little you know interim step here should be a great show it'll be our seventh VMware world this year like EMC we all started there so I want to thank you for all the support and appreciate enabling us to be successful thank you so much always a pleasure Robin Matlock on the cube I'm John Faraday volante you're watching the cube looking back at the history of Dell