Josh Bernstein, EMC - EMC World 2016 - #EMCWorld - #theCUBE
>>covering EMC world 2016 brought to you by EMC. Now here are your hopes, Stu Milliman and Brian Gracely. >>Welcome to the cube SiliconANGLE media's flagship program. We go out to all the enterprise tech shows, help extract the signal from the noise. This is EMC roll 2016. It's actually our seventh year at the show. Personally for me, it's my 14th year coming to the show, so lots of familiar faces. Happy to bring on as our first guest here on this set. Brian Gracely and I are welcoming a first time member of the cube and a new person to EMC, Josh Bernstein, who is the VP of technical strategy with the MC. Welcome to the cube. Thank you. Alright, you will be joining an illustrious audience of thousands of people site called cube alumni. Everyone from Michael Dell who happens to be being interviewed right now, John Cleese, Satya Nadella, and yourself. I know from Apple, uh, about a year ago EMC. Give our audience a little bit of a understanding of your background, uh, you know, and what would bring you to leave Apple to join, you know, EMC storage. >>That's a great question. Um, you know, I had the pleasure of working with some really talented people at Apple. Um, we basically designed and built the Siri infrastructure from the ground up from day one, um, up until about the time I left about a year ago. And, um, I wanted a different challenge. I wanted to do something different. You know, at some point, you know, it's year four and they're like, how many servers do you need to add? And you're like another 5,000 boxes here, 5,000 boxes. They're like, it was sort of rinse and repeat, but we went on an amazing journey. We ran the world's largest VMware environment, um, and then ran what I still think is the world's largest mesas containerized environment. And the one problem, you know, the engineering me, the one problem that kind of stuck with us was that, um, at that time we couldn't figure out a good way to run persistent applications in our containerized environments. And we kind of punted and kind of worked around the issue. But as an engineer, I wanted to go solve that problem. Um, Brian and his team had created amazing work with EMC code previously and it was just, uh, I was really passionate about solving that problem technically, and that that's the biggest reason I came was to do something different and to solve a problem that, that bothered me. >>Yeah. So, uh, yeah, by my cohost here, Brian Gracely, right. Was a year ago during the EMC code team. I actually had some history. I was the like product manager for Linux back at EMC back in 2000. So I know for a fact how many people knew open source over my time there and what's there. So talk a little bit about the kind of the trend of open source and what's that >>mean to EMC? Yeah, I mean I think that that open source is always something that's been near and dear to my heart. Um, I think really what it comes down to, technically customers talk or people talk all the time as a cheaper, is it better code qualities of all these sort of very qualitative kind of kind of ideas for me, I think it's about integration, right? Open source allows me to take, um, to take software, consume software in a way that makes it easier to integrate with the rest of my environment. And as we move towards cloud native applications, as we move towards microservices starting adopting 12 factor applications, the ease of integration, really what I think people care about in the end. And so that's why, that's why open source is important. And I think that if you look at our customer base, um, they want a solution that that has real value. >>And so they're not necessarily just concerned about the fastest this or the largest this. They want to see how it fits into their environment. And the work that we do in the community around EMC code really solves that last mile, if you want to think about it that way. So I'm thrilled to be a part of it. Yeah. So I mean, you've been around EMC now for a year. A lot of enterprise customers you get to get access to. We can. One of the things I, you know, we've talked about it throughout the keynote today and yet one of the things was when you were at Siri, Siri is essentially it's a product facing, it's not so much an it function, it's a business facing. How much business facing conversations are you getting to have now as EMC evolves, as Dell evolves, people want to know like, how do I do that digital business thing as opposed to just, you know, it more efficient. >>Yeah. I think I have that conversation probably nine times out of 10 actually. Um, every CIO or every executive I speak to has a customer facing application or, or some sort of customer facing support. Yeah. So I have that conversation constantly. Um, and what Siri did was just, it was just another business application. You know, for an airline, it's a reservation system for a, a, a, a bank. It's their, their app, their mobile app, right. Siri was just, just another app in the end. And so that's the conversation I find myself having all the time. Right. One of the things that your team's heavily involved with. You said persistence with containers, persistence. What does that mean? You know, for somebody who's not living that everyday, give us there, give us the, you know, one-on-one version of what that means and why it's important for this new world. >>Yeah, I mean, I think that, um, you know, in the early years with virtual machines, we, we, uh, this idea that applications could be stateful or can store data inside the virtual machine and when the, when the virtual machine needed to be moved or spun up or, or operated on, um, the storage or the data of the application kind of came with it. Containers are much more lighter weight, so you get a lot more agility out of things. They're a lot simpler, but unfortunately that a femoral nature, that idea that they, they don't persist or they don't kind of store state with them makes migrating applications to containers relatively difficult. So I felt like if we could solve that, that, that issue technically, um, if we could solve it operationally, uh, then we could really help customers move the ball forward into, into a third platform and into these container worlds. >>Cause I don't think it's realistic to expect people to rewrite their applications all the time. Right. Um, and some applications are never going to be rewritten. Customers run Oracle customers run my SQL Postgres, these databases, why can't we run them in containers? And that's really what we're enabling with this. Yeah. Stu and I were sitting in the analyst briefing this morning. Jeremy Burton was talking about, uh, either OpenStack or some open source technology and was throwing around words, open source words as if, you know, he was at any meetup. Right. So talk about just over the last year, how much has open source changed within EMC? How comfortable do you think they feel, you know, when the executive team and out in the field? Well, first of all, Jeremy is the biggest supporter. I mean, I think that, um, he, he's passionate about this. I think he understands the, the, the value that it's bringing to his business. >>From a, from a community standpoint, we've contributed over 350,000 lines of code. We have 48 active projects and we have 1100 community followers in our Slack channel right now. Um, so I think that the traction that we've gotten and the interest has been tremendous. Uh, we've also provided a, a, a facility for other people inside of EMC that have side projects to open source those projects through EMC code, um, through the dev high five program. And it's been, uh, the, the amount of support is just continuing to grow. It's been fantastic. That's great to hear. That's great to hear. What, what, you know, as, as you're here sort of last year you got announced on stage as new guy, you've been here for a year, you've got a lot going on. What's, what are some of the highlights for you that you're looking for this week and you want people to go, you know, watch the next couple of days? >>Yeah, that's great. I think it's, um, I mean, hopefully you'll watch my, uh, my keynote on Wednesday. Um, but I think from a technical standpoint, I have a good reception on Wednesday at 3:00 PM Pacific. Hopefully you all will stream it. Um, and we're really talking about how open source to change the data center and how I'm running persistent applications or, or, um, stored state applications and containers, uh, matters and why it matters. And I had my friend Toby from ASIS fare on stage with me then and we're actually going to do a demo in front of everybody in real time. Wow. Um, so I'm very excited about that. So Josh, you know, a lot of the people that come to EMC world, they're infrastructure people. Yeah. Right. Can you help, you know, what's that journey from infrastructure to infrastructure as code? You know, I think infrastructure is, code is sort of a subset of, of dev ops, right? >>And if you kind of have to organize a little bit, dev ops is really this adaptation of a, uh, a operational model and it operational model where traditionally we have these silos of compute, network and storage that manage and maintain that environment. And when you adopt dev ops, it's all about tearing down those walls. And one of the ways by which you do that is through adopting infrastructure as code. Um, and it's this idea that I can declare my given state of infrastructure and software and therefore I can apply software development principles to my infrastructure and operate much more efficiently that way. And so that, that's, that's why I infrastructure and code is very important stuff like this. All right. So when we hear announcements about, you know, unity and converged infrastructure, how much was the work that you've been working on, you know, make its way into stuff that looks more like traditional storage filled products? >>I think that's great. I mean, I, I, that's a great question. If you look at the unity platform, you'll have some interesting surprises over the way that that platform is put together and assembled. Um, but also that we still realize that there's plenty of people that want to leverage unity with containers or leverage some of our other more traditional storage lines with containers. And a lot of the work we're doing around Rex Ray is really, uh, any other EMC code products is really focused on that. And it's about delivering a solution end to end and not just dropping a product off and helping people plug it in. But open source is always a little unusual for anybody who's used to commercial software. You can kind of track it, you can eventually figure out customers. If you guys see an examples where you, you know, a company, a customer, a partner is gone. >>I'm using your software, I'm collaborating with you and we're now starting to move it, you know, like how do you, how do you connect the software you're building to what's going on in the marketplace? Yeah, that's a great question. We have a lot of customers now that are picking up our projects saying, Hey, we love this. We're really looking forward to it. Um, how do we maintain support for it? We like to pay for a support contract and things like that. And um, and we're happy to have those, those conversations. Some of the largest EMC customers are actually going down that right. Right now they realize that, um, the open source is key to integration and if it delivers real value, then customers are actually volunteering, wanting to pay for that value and looking for that commercial support. So I think that's the biggest yard stick, if you can look at what's happened in the last year is customers are coming back to us now and saying, Hey, this, this one project I use every day. >>Um, it's really critical to our business. Can you officially support it with, you know, the world class support that EMC has delivered for so many years. Wow. And so that, that's really exciting and that that's really validated. And when you talk to those customers, a lot of them, you know, we, we see in talking to them, they're trying to figure out open source, right? Right. Capital one bank or nationwide or something. How do you help them take the learnings that you've had in the, in the EMC code team for them, for whether it's open source, licensing, contributing, how do you help them? A little bit. Yeah. A lot of the questions I get from those customers are, you know, what is it that I opened source? Um, and, and how do I do it? And, you know, why do I do it? I mean, I think that you open source something because you feel like you're Bennett, you can benefit other people and you can take benefit from those other people's interests. >>I think that's why you do something. You also do it because you want to make something consumable, easily consumable for somebody how to do it is a little harder. A lot of these organizations don't have that. Um, we have a phenomenal program with EMC code that helps our customers and internally ADMC do it. We've extended that to our customers now. Um, and, and, and so I think that that's why people are interested, you know, we're really helping helping people kind of go through this journey. Yeah. And I'll, I'll, I'll give a plug for folks that go back to the Wiki bond research side of things. Uh, we just did a big thing with North Ridge ventures. The, uh, the future of open source survey. Lots of really good survey data that's in their lines a lot to what you're talking about really, you know, where a customer's putting open source into production, what are they thinking about, right? >>But also, you know, what are the business models? So we're seeing people say, can I take open source and, and build a SAS application? Should I go build, uh, an IOT device and so forth. What are you, what are you guys excited about the second half of the year? What do you, how do you think about roadmaps or the types of projects you should guys should try and work on? Hi, I'm very excited about our roadmap for the rest of the year. I think that, um, you'll see, uh, you'll see us integrate a little bit more clearly with the leading a containerized environments. Um, a lot of, one of the other biggest problems that I think customers have is, you know, bare metal provisioning on infrastructure. A lot of our customers, despite wanting to move to the cloud, have requirements around on-prem, there'll be a tremendous amount of work on that. Um, so I'm very excited about about sort of making storage and making a container is sort of more palatable and more consumable for our larger customers. Yeah. So that's great. Josh, one of the things we've been seeing is the line between the vendor and the customers has been blurring. Yeah. You know, when we could go to some of the open source shows, you know, that seems like, you know, GE >>and Nike and everything else, not only using but you know, contributing, presenting. Do you have any examples you can show, you know, you mentioned your partner, your partner mezzos is going to be doing, so, uh, uh, you know, any other kind of the big end users that are kind of buying in. >>Yeah. You'll see some of those on stage with us on Wednesday. Yeah. Um, I'm, I think that kind of validation is amazing. When you can work so closely with customers, um, and they will voluntarily stand up on stage with you and sort of validate the work that you've done. Um, I think that'll be, you know, that that's incredibly rewarding. And you'll see those guys come up on Wednesday. Yeah. >>So, so one of the hardest parts about that is of course finding the people. And that's one of the reasons they participate. How's the, you know, the job search go for people. I mean it kind of the talent acquisition. How do you find the people, how do you train them >>for open source people? For open source people? I mean, I think that's the interesting thing. Um, the community is a small place. We joke in the Bay area, right? The bear is a small place and you, you know, somebody in, you know, somebody else and this other person. And so, um, at least for my team, the way we've stopped up is who, who do, you know? Um, and the interesting thing about it is we're less interested in what's on their resume and sort of more interested in what's in their GitHub account or what they've done with the community or what, what their interest is. Um, and that's a really great way to validate, you know, key contributors and key engineers is, is what have you done lately. It helps the new LinkedIn for developers, new LinkedIn. But you know, you want to see what people have done and whether or not they're passionate, right? It's very easy to throw a bunch of projects up there and look like you have a nice resume. Um, but you want to select people that have a passion and, and that's really what's been important to us and that's why our team has grown so well over those past year. >>Just want to give you the final word. People want to, you know, not only find but contribute. Where do they >>yeah, check us out on EMC code.com. Um, if you're at the show, come see us in booth 10 44. We have some really interesting demos there and I'm, I'm excited. I'm very excited to be here. >>All right, Josh Bernstein, congratulations on all you've done over the last year. Looking forward to your keynote on Wednesday and all the sessions that they're, that will be there. We've got three days of live full coverage, two sets. Uh, Dave Volante, John furrier, Brian Gracely, myself. We've got a new host, John Walls here. Jeff Frick's also here. So, you know, cast a thousands helping to bring the cube experience to EMC rolled 2016 stay tuned. We've got lots more coverage. Come in and you're watching the queue. >>Yeah.
SUMMARY :
covering EMC world 2016 brought to you by EMC. you know, and what would bring you to leave Apple to join, you know, EMC storage. Um, you know, I had the pleasure of working with some really talented people at Apple. So talk a little bit about the kind of the trend of open source and what's that And I think that if you look at our customer base, One of the things I, you know, we've talked about it throughout the keynote today and yet one give us there, give us the, you know, one-on-one version of what that means and why it's important for this new world. Yeah, I mean, I think that, um, you know, in the early years with virtual machines, we, we, uh, open source words as if, you know, he was at any meetup. What, what, you know, as, as you're here sort of last year you got announced on stage as new guy, you know, a lot of the people that come to EMC world, they're infrastructure people. And one of the ways by which you do that is through adopting infrastructure as code. You can kind of track it, you can eventually figure out customers. So I think that's the biggest yard stick, if you can look at what's happened in the last year is customers are coming back A lot of the questions I get from those customers are, you know, what is it that I opened source? I think that's why you do something. Um, a lot of, one of the other biggest problems that I think customers have is, you know, bare metal provisioning on infrastructure. so, uh, uh, you know, any other kind of the big end users that are kind of buying in. Um, I think that'll be, you know, that that's incredibly rewarding. How's the, you know, the job search go for people. Um, and that's a really great way to validate, you know, key contributors and key engineers is, People want to, you know, not only find but contribute. Um, if you're at the show, come see us in booth 10 44. So, you know, cast a thousands helping to bring the cube experience
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