>>Yeah, yeah, >>Hello. We're back with Today's the last session in the creating engaging analytics experiences for all track breaking down data silos. A conversation with Snowflake on Western Union Earlier today, we did a few deep dives into the thought spot product with sessions on thoughts about one. Thoughts were everywhere on spot. Take you to close out this track. We're joined by industry leading experts Christian Kleinerman s VP of product at Snowflake and Tom Matzzie, Pharaoh, chief data officer at Western Union, for a thought provoking conversation on data transformation on how to avoid the pitfalls of traditional analytics. They'll be discussing in key challenges faced by organizations, why user engagement matters and looking towards the future of the industry. No Joining Thomas and Christian in conversation is Angela Cooper, vice president of customer success at Thought spot. Thank you all for being here today. We're so excited for what is what this conversation has in store. Handing it over now to Christian to kick things off. >>Hi. So, a few years ago, when when someone asked about Snowflake, the most common answer, it was like, what is snowflake and what do you do? Hopefully in the last couple off months, things have changed and and here I am showing a couple of momentum data points on, uh, where we have accomplished here it Snowflake. So we we have received Ah, a lot of attention and buzz. Recently, we were listed in the New York Stock Exchange And we even though we still think of ourselves as a small start up company, we have crossed the 2000 employees mark. More important, we count with 3 3000 plus amazing customers. And something that we obsess about is the a satisfaction of our customers. We really are working hard. The laboring technology that having a platform for better decisions, better analytics and then the promoters course off 71 depicted here is a testament of that. And last, but certainly not least about snowflake. It's very important that we know that we succeed with our partners. We know that we don't go to market by ourselves. We actually have Ah, fantastic set of partners and of course, thoughts. But it is one of our most important partners. >>Good morning. Good afternoon. Eso Amman Thomas affair on the chief kid officer here at Western Union. It's gonna be a background of a Western union and what we, uh, what we do and how we service our customers. So today we are in over 200 countries and territories worldwide. We have a 550,000 retail Asian network to service all of our customers, uh, needs from what he transfer and picking up in a depositing cash. We also have our digital transformation underway, where we now have educate abilities up and running and over 35 countries with paled options to accounts in over 120 countries. We think about our overall business and how support are over our customers and our services. It really has transformed over the past 12 months with Cove it and it's part of that We have to be able to really accelerate our transformation on a digital front to help to enable in the super those customers going forward. Eso as part of that, You know, a big, big help in a big supporter of that transformation has been snowflake and has been thought spot as part of that transformation. If you go the next to the next slide are our current, uh B I in our illegal tools right to date, uh, have been very useful up until the last one or two years. As data explodes and as as our customer needs transform and as our solutions and our time to act in our time to react in the overall market becomes faster and faster, we need to be able to basically look across our entire company, our entire organization and cross functionally to visit to leverage data leverage our insights to really basically pivot our overall business and our overall model to support our customers and our and to enable those services and products going forward. So as part of that, snowflakes been a huge part of that journey, right, allowing us to consolidate over our 30 plus data stores across the company on able to really leverage that overall data and insights to drive, uh, quick reaction right with the pivot, our business offered to enable new services and improve customer experiences going forward and then being able to use a snowflake and then being put the applications on top of that like thought spot, which allows, uh, users that are both technical and nontechnical to the go in and just, um, ask the question as if the searching on Google or Yahoo or being they can just ask any question they want and then get the results back in real time, made that business call and then really go forward through these is this larger ecosystem as a whole. It's really enabled us to really transform our business and supporter customers going forward. >>Wonderful. Thank you, Tom. Thank you, Christian, for the overview of both snowflake and Western Union. Both have big presence in Denver, which is where Tom and I are tonight. Um, I'm here. I'm the vice president of customer success for Thought spot, and I wanted to ask both of you some questions about the industry and specific things that you're facing within Western Union. So first I was hoping Christian that you could talk to me a little bit about Snowflake has thousands of customers at this point, servicing essentially located data sets. But what are you seeing? Has been the top challenges that businesses air facing and how it snowflake uniquely positioned to help. Yeah, >>so certainly the think the challenges air made. I would say that the macro challenge above everything is how to turn data into a competitive differentiator, their study after study that says companies that embrace data and insights and analytics they are outperforming their competitors. So that would be my macro challenge. Once you go into the next level, maybe I can think of three elements. The first one Tom already perfectly teed up the topic of of silence and the reality For most organizations, data is fragmented across different database systems. Even filed systems in some instances transactional databases, analytical data bases and what customers expect is to have, ah, unified experience like I am dealing with company extra company. Why? And I really don't care if behind the scenes there's 10 different teams or 100 different systems. I just want a unified experience. And the Congress is true. The opportunity to deliver personalized custom experiences is reliant on a single view of the day. The other topic that comes to mind this is the one of data governance, Um, as data becomes more important than a reorganization, understanding the constraints and security and privacy also become critical to not only advanced data capability but do it doing so responsibly and within the norms off regulation and the last one which is something court to tow our vision. We are pioneering the concept of the data cloud and the challenge that that we're addressing there is the problem around access to data, right. You can no longer as an organization think of making decisions just on your own data. But there's lots of data collaboration, data enrichment. Maybe I wanna put my data in context. And that's what we're trying to simplify and democratize access and simplify connecting to the data that improves decisions on all three fronts. Obviously, we're obsessed. That's no bling on on tearing down the silos on delivering a solution that is very focused on data governance. And for sure, the data cloud simplifies access to data. >>Wonderful. Now, I know we we really focused on those data silos is a business challenge. But Tom, going through your digital transformation journey are there specific challenges that you faced with Western Union That thought spot and snowflake have helped you overcome? >>Yeah. So? So first off fully agree what Christian just said, right? Those are absolutely, you know, problems that we faced. And we've had overcome, um, service, any company right being able to the transforming to modernize the cloud. Um, for us, one of the biggest things is being able to not just access our information, but have it in a way that it can be consumed, right? Have it in a way that it could be understood, right? Have it in a way that we can then drive business business decision points and and be able to use that information to either fix a problem that we see or better service our customers or offer a product that we're seeing right now is a miss in the marketplace to service in a underserved community or underserved, um, customer base. Also, from our standpoint, being able toe look, um um, uh and predict in forecast what's going to happen and be able to use that information and use our insights to then be proactive and thio in either, You know, be thoughtful about how do we shift our focus, or how do we then change our strategy to take advantage of that for that forecast in that position that we're seeing into the future? >>Wonderful. I've heard from many customers you could not have predicted what was going to happen to our businesses in the year 2020 with the traditional models and especially with what did you say? 30 plus different data silos. Being able to do that type of prediction across those systems must have been very, very difficult. You also mentioned going through a digital transformation at Western Union. So can you talk to me, Tom? A little bit about kind of present day? And why? Why is it important to enable your frontline knowledge workers with the right data at the right time with the right technology? >>Yeah, so? So you're spot on, by the way. But, uh, no one predicted that that we would have a pandemic that would literally consume the entire globe right And change how consumers, um uh, use and buy services and products, or how economies would either shut down or at the reopening shut down again. And then how different interests to be impacted by this? Right. So, uh, what we learned and what we were able to pivot was being able to do exactly what you just said, right. Being able to understand what's happening the date of the right time, right then being able to with the right technology with the right capabilities, understand? what's happening. I understand. Then what should our pivot be? And how should we then go focus on that pivot to go into go and transform? I think it's e. It's more than just just the front lines. Also, our executives. It's also are back office operations, right, because as you think through this, right as customers were having issues right, go into retail locations that were closed. It end of Q one Earlier, Q two. We obviously had a a large surplus right of phone calls coming into our call centers, asking for help, asking for How can we transact better? Where can we go? Right? How do we handle the operationally? Right? As we had a massive surge onto our digital platform where we were, we had 100% increase year over year in Q one and Q two. How do we make sure that our platform the technology can scale right and still provide the right S L A's and and and and the right, um uh, support to our internal customers as well as our extra customers in the future? Eso so really interesting, though, you know, on on on the front line side, our sales staff, right? And even our front line associates with our agent locations A to retail side, you know, for us, is really around. How do we best support them? So how do we partner with them to understand? You know, when a certain certain governments or certain, uh, regions were going toe lock down, how do we support them to keep them open, right. How do we make them a essential service going forward? How do we enable them? Right, the Wright systems or technology to do things a bit differently than they have in the past to adopt right with the changing times. But, you know, I'll tell you the amount of transformation in the basement we've done this year, I think you know, has a massive and actually on Lee, you know, created a larger wave for us to actually ride into the future as we can, to base to innovate, you know, in partnership with both thought spot and with the snowflake into the future. >>Absolutely. I've seen many, many a industry analyst reports talking about how companies now in 2020 have accelerated that digital transformation movement because of current day. In current time, Christian What are you seeing with the rest of the industry and other global companies about enabling data across the globe at the right time? >>Yeah, so I can't agree more with with with with what? Tom said. And he gave some very, um, compelling and very riel use cases where the timeliness of data and and and and and at the right time concept make a big difference. Right? They aske part of our data marketplace with snowflake with deliver, for example, um, up to date low ladies information on, uh, covert 19 data sets where we're infection spiking. And what were the trends? And the use case was very, very riel. Every single company was trying to make sense of the numbers. Uh, all machine learning models were sort of like, out of whack, because no trends and no patterns may make sense anymore. And it was They need to be able to join my data and my activity with this health data set and make decisions at the right time. Imagine if if the cycle to makes all these decisions waas Ah, monthlong. You would never catch up, right? And he speaks to tow a concept that it that is, um, dear, it wasa snowflake and is the lifetime value data right? The notion of ableto act on a piece of data on an event at the right time and obviously with the slow laden see it's possible, makes a big difference. And and there is no end of example. Stomach gives her all again very compelling ones. Um, there's many others, but if you're running a marketing campaign and would you want to know five minutes later that it's not working out, you're burning your daughters? Or would you want to know the next day? Or if someone is going to give you you have a subscription based business and you're going toe, for example, have a model that predicts the turn of your customer? How useful is if you find out Hey, your customer is gonna turn, but you found out two months later. Once probably you are really toe action and change the outcome. Eyes different and and and this order to manage that I'm talking about days or months are not uncommon. Many organizations today, and that's where the topic of right technology matters. Um, I love asking questions about Do you know, an organization and customers. Do you run data, transformations and ingests at two and three in the morning? And the most common answer is yes. And then you start asking why. And usually the answer is some flavor off technology made me do it and a big part of what we're trying to do, like what we're pioneering is. How about ingesting data, transforming data enriching data when the business needs it at the right time with the right timeliness? Not when the technology had cycles. So they were Scipio available, so the importance can't be overstated. There is value in in in analyzing understanding data on time, and we provide technology and platform to any of this. >>That's such a good point. Christian. We ended up on Lee doing processes and loading in the middle of the night because that's what the technology at that time would allow. You couldn't have the concurrency. You couldn't have, um, data happening all at the same time. And so wonderful point that stuff like enables. I think another piece that's interesting that you guys a hit on is that it's important to have the same user experiencing user interface at the right time. And so what I found talking to customers. And Tom what? You and I have discussed this. When you have 30 different data sets and you have a interface that's different, you have a legacy reports system. Maybe you have excel on top of another. You have thought spot on one. You have your dashboard of choice on another, those different sources in different ways. To view that data, it can all be so disjointed. And the combination of thought spot with snowflake and all the data in one place with a centralized, unified user experience just helps users take advantage off the insights that they need right at that right moment. So kind of finishing up for our last question for today I'm interested to hear about Christian will go back to you quickly about what do you see from snowflakes? Perspective is ahead. Future facing for data and analytics. >>One of the topics you just alluded toe Angela, which is the fact that many data sets are gonna be part of the processes by which we make decisions and that that's where were the experience with thoughts but a single unified search experience for a single unified. Um automatic insects, which is what's para que does That is the future, right? I I don't think that x many years from now on, and I think that that X is a small number. Organizations are going to say I had some business activity. I collected some data. I did some analysis and I have conclusions because it always has to be okay, put it in context or look at industry trends and look at other activity that can help him make more sense about my data. The example of tracking they covert are breaking is ah, timely one. But you can always say go on, put it in context with, I don't know, maybe the GDP of the country or the adoption of a platform and things like that. So I think that's ah big trend on having multiple data sets. Contributing towards better decisions towards better product experience is for better services. And, of course, Snowflake is trying to do its part, is doing its part with vision and simplify answers today and the answer on hot spot simplifying blending the interface so that would be super useful. The other big piece, of course, is, um, Predictive Analytics people Talk machine Learning and AI, which is a little bit to buzz worthy. But it is true that we have the technology to drive predictions and and do a better job of understanding behaviors off what's supposed to happen based on understanding the best and the last one. If if if I'm allowed one. Exco What's ahead for data industry, which sounds obvious, but But we're not all the way. There is both cloud the adoption and moving to the cloud as well as the topic of multi Cloud. Increasingly, I think we we finally shifted conversations from Should I go to the cloud or not? Now it's How fast do I do it? And increasingly what we hear is I may want to take the best of the different clouds and how doe I go in and and and embrace a multi cloud reality without having to learn 100 plus different services and nuances of services on on every car and this work technologies like snowflake and thoughts about that can can support a different multiple deployment are being well received by different customs, nerve fault, >>Tom industry trends, or one thing I know. Western Union is really leading in the digital transformation and in your space, What's next for Western Union? >>Yeah, so just add on Requip Thio Christian before I dive into a Western Union use case just to your point. Christian, I really see a convergence happening between how people today work or or manage their personal life, where the applications, the user experiences and the responses are at your fingertips. Easy to use don't need to learn different tools. It's just all there, right, whether you're an android user or an apple user rights, although your fingertips I ask you the same innovation and transmission happening now on the work side, where I see to your point right a convergence happening where not just that the technology teams but even the business teams. They wanna have that same feature, that same functionality, where all their insights their entire way to interact with the business with the business teams with their data with their systems with their products for their services are at their fingertips right where they can go and they can make a change on an iPad or an iPhone and instant effect. They can go change a rule. They could go and modify Uh uh, an algorithm. They can go and look at expanding their product base, and it's just there. It's instant now. This would take time, right? Because this is going to be a transformational journey right across many different industries, but it's part of that. I really see that type of instant gratification, uh, satisfaction, that type of being able to instantly get those insights. Be able thio to really, you know, do what you do on your personal life in your work life every single day. That trend is absolutely it's actually happening. And it's kind of like tag team that into what we're doing at Western Union is exactly that we are actually transforming how our business teams, uh, in our technology teams are able to interact with our customers, interact with our products, interact with our services, interact with our data and our systems instantly. Right? Perfect example that it's that spot where they could go on typing any question they want. And they instigate an answer like that that that was unheard of a year ago, at least for our business. Right being able to to to go and put in in a new rule and and have it flow through the rules engine and have an instant customer impact that's coming right. Being able to instantly change or configure a new product or service with new fee structure and launch in 15 minutes. That's coming, right? All these new transformations about how do we actually better, uh, leverage our capabilities, our products and our services to meet those customer demands instantly. That's where I see the industry going the next couple of years. >>Wonderful. Um, excited to have both of you on the panel this afternoon. So thank you so much for joining us, Christian and Tom as just a quick wrap up. I, you know, learned quite a bit about industry trends and the problems facing companies today. And from the macro view with snowflake and thousands of customers and thought spots, customers and Western Union. The underlying theme is data unity, right? No more fragmented silos, no more fragmented user experiences, but truly bringing everything together in a governed safe way for users. Toe have trust in the data to have trust in what to answer and what insight is being put in front of them. And all of this pulled together so that businesses can make those better decisions more informed and more personalized. Consumer like experiences for your customers in modern technology stacks. So again, thank you both today for joining us, and we look forward to many more conversations in the future. Thank you >>for having me very happy to be here. >>Thank you so much. >>Thanks. >>Thank you, Angela. And thank you, Tom and Christian for sharing your stories. It was really interesting to hear how the events of this year have prompted Western Union to accelerate their digital transformation with snowflake and thought spot and just reflecting on alot sessions in this track, I love seeing how we're making the search experience even easier and even more consumer like in that first session and then moving on to the second session with our customer Hayes. It was really impressive to see how quickly they'd embedded thought spot into their own MD audit product. And then, of course, we heard about Spot Ike, which is making it easier for everybody to get to the Y faster with automated insights. So I'm afraid that wraps up the sessions in this track. We've come to an end, But remember to join us for the exciting product roadmap session coming right up. And then after that, put your questions to the speakers that you've heard in Track two in I'll meet the Experts Roundtable, creating engaging analytics experiences for all. Now all that remains is for me to say thank you for joining us. We really appreciate you taking the time. I hope it's been interesting and valuable. And if it has, we'd love to pick up with you for a 1 to 1 conversation Bye for now.

>>Yeah, >>yeah. Hello and welcome to Day two at Beyond. I am so excited that you've chosen to join the building a vibrant data ecosystem track. I might be just a little bit biased, but I think it's going to be the best track of the day. My name is Mallory Lassen and I run partner Marketing here, a thought spot, and that might give you a little bit of a clue as to why I'm so excited about the four sessions we're about to hear from. We'll start off hearing from two thought spotters on how the power of embrace can allow you to directly query on the cloud data warehouse of your choice Next up. And I shouldn't choose favorites, but I'm very excited to watch Cindy housing moderate a panel off true industry experts. We'll hear from Deloitte Snowflake and Eagle Alfa as they describe how you can enrich your organization's data and better understand and benchmark by using third party data. They may even close off with a prediction or two about the future that could prove to be pretty thought provoking. So I'd stick around for that. Next we'll hear from the cloud juggernaut themselves AWS. We'll even get to see a live demo using TV show data, which I'm pretty sure is near and dear to our hearts. At this point in time and then last, I'm very excited to welcome our customer from T Mobile. They're going to describe how they partnered with whip pro and developed a full solution, really modernizing their analytics and giving self service to so many employees. We'll see what that's done for them. But first, let's go over to James Bell Z and Ana Son on the zero to search session. James, take us away. >>Thanks, Mallory. I'm James Bell C and I look after the solutions engineering and customer success teams have thought spot here in Asia Pacific and Japan today I'm joined by my colleague Anderson to give you a look at just how simple and quick it is to connect thought spot to your cloud data warehouse and extract value from the data within in the demonstration, and I will show you just how we can connect to data, make it simple for the business to search and then search the data itself or within this short session. And I want to point out that everything you're going to see in the demo is Run Live against the Cloud Data Warehouse. In this case, we're using snowflake, and there's no cashing of data or summary tables in terms of what you're going to see. But >>before we >>jump into the demo itself, I just like to provide a very brief overview of the value proposition for thought spot. If you're already familiar with thought spot, this will come as no surprise. But for those new to the platform, it's all about empowering the business to answer their own questions about data in the most simple way possible Through search, the personalized user experience provides a familiar search based way for anyone to get answers to their questions about data, not just the analysts. The search, indexing and ranking makes it easy to find the data you're looking for using business terms that you understand. While the smart ranking constantly adjust the index to ensure the most relevant information is provided to you. The query engine removes the complexity of SQL and complex joint paths while ensuring that users will always get thio the correct answers their questions. This is all backed up by an architecture that's designed to be consumed entirely through a browser with flexibility on deployment methods. You can run thought spot through our thoughts about cloud offering in your own cloud or on premise. The choice is yours, so I'm sure you're thinking that all sounds great. But how difficult is it to get this working? Well, I'm happy to tell you it's super easy. There's just forced steps to unlock the value of your data stored in snowflake, Red Shift, Google, Big Query or any of the other cloud data warehouses that we support. It's a simple is connecting to the Cloud Data Warehouse, choosing what data you want to make available in thought spot, making it user friendly. That column that's called cussed underscore name in the database is great for data management, but when users they're searching for it, they'll probably want to use customer or customer name or account or even client. Also, the business shouldn't need to know that they need to get data from multiple tables or the joint parts needed to get the correct results in thought spot. The worksheet allows you to make all of this simple for the users so they can simply concentrate on getting answers to their questions on Once the worksheet is ready, you can start asking those questions by now. I'm sure you're itching to see this in action. So without further ado, I'm gonna hand over to Anna to show you exactly how this works over to you. Anna, >>In this demo, I'm going to go to cover three areas. First, we'll start with how simple it is to get answers to your questions in class spot. Then we'll have a look at how to create a new connection to Cloud Data Warehouse. And lastly, how to create a use of friendly data layer. Let's get started to get started. I'm going to show you the ease off search with thoughts Spot. As you can see thought spot is or were based. I'm simply lobbying. Divide a browser. This means you don't need to install an application. Additionally, possible does not require you to move any data. So all your data stays in your cloud data warehouse and doesn't need to be moved around. Those sports called differentiator is used experience, and that is primarily search. As soon as we come into the search bar here, that's what suggestion is guiding uses through to the answers? Let's let's say that I would wanna have a look at spending across the different product categories, and we want Thio. Look at that for the last 12 months, and we also want to focus on a trending on monthly. And just like that, we get our answer straightaway without alive from Snowflake. Now let's say we want to focus on 11 product category here. We want to have a look at the performance for finished goods. As I started partially typing my search them here, Thoughts was already suggesting the data value that's available for me to use as a filter. The indexing behind the scene actually index everything about the data which allowed me to get to my data easily and quickly as an end user. Now I've got my next to my data answer here. I can also go to the next level of detail in here. In third spot to navigate on the next level of detail is simply one click away. There's no concept off drill path, pre defined drill path in here. That means we've ordered data that's available to me from Snowflake. I'm able to navigate to the level of detail. Allow me to answer those questions. As you can see as a business user, I don't need to do any coding. There's no dragon drop to get to the answer that I need right here. And she can see other calculations are done on the fly. There is no summary tables, no cubes building are simply able to ask the questions. Follow my train or thoughts, and this provides a better use experience for users as anybody can search in here, the more we interact with the spot, the more it learns about my search patterns and make those suggestions based on the ranking in here and that a returns on the fly from Snowflake. Now you've seen example of a search. Let's go ahead and have a look at How do we create a connection? Brand new one toe a cloud at a warehouse. Here we are here, let me add a new connection to the data were healthy by just clicking at new connection. Today we're going to connect Thio retail apparel data step. So let's start with the name. As you can see, we can easily connect to all the popular data warehouse easily. By just one single click here today, we're going to click to Snowflake. I'm gonna ask some detail he'd let me connect to my account here. Then we quickly enter those details here, and this would determine what data is available to me. I can go ahead and specify database to connect to as well, but I want to connect to all the tables and view. So let's go ahead and create a connection. Now the two systems are talking to each other. I can see all the data that's available available for me to connect to. Let's go ahead and connect to the starter apparel data source here and expanding that I can see all the data tables as available to me. I could go ahead and click on any table here, so there's affect herbal containing all the cells information. I also have the store and product information here I can make. I can choose any Data column that I want to include in my search. Available in soft spot, what can go ahead and select entire table, including all the data columns. I will. I would like to point out that this is important because if any given table that you have contains hundreds of columns it it may not be necessary for you to bring across all of those data columns, so thoughts would allow you to select what's relevant for your analysis. Now that's selected all the tables. Let's go ahead and create a connection. Now force what confirms the data columns that we have selected and start to read the medic metadata from Snowflake and automatically building that search index behind the scene. Now, if your daughter does contain information such as personal, identifiable information, then you can choose to turn those investing off. So none of that would be, um, on a hot spots platform. Now that my tables are ready here, I can actually go ahead and search straight away. Let's go ahead and have a look at the table here. I'm going to click on the fact table heat on the left hand side. It shows all the data column that we've brought across from Snowflake as well as the metadata that also brought over here as well. A preview off the data shows me off the data that's available on my snowflake platform. Let's take a look at the joints tap here. The joint step shows may relationship that has already been defined the foreign and primary care redefining snowflake, and we simply inherited he in fourth spot. However, you don't have toe define all of this relationship in snowflake to add a joint. He is also simple and easy. If I click on at a joint here, I simply select the table that I wanted to create a connection for. So select the fact table on the left, then select the product table onto the right here and then simply selected Data column would wish to join those two tables on Let's select Product ID and clicking next, and that's always required to create a joint between those two tables. But since we already have those strong relationship brought over from Snow Flag, I won't go ahead and do that Now. Now you have seen how the tables have brought over Let's go and have a look at how easy is to search coming to search here. Let's start with selecting the data table would brought over expanding the tables. You can see all the data column that we have previously seen from snowflake that. Let's say I wanna have a look at sales in last year. Let's start to type. And even before I start to type anything in the search bar passport already showing me all those suggestions, guiding me to the answers that's relevant to my need. Let's start with having a look at sales for 2019. And I want to see this across monthly for my trend and out off all of these product line he. I also want to focus on a product line called Jackets as I started partially typing the product line jacket for sport, already proactively recommending me all the matches that it has. So all the data values available for me to search as a filter here, let's go ahead and select jacket. And just like that, I get my answer straight away from Snowflake. Now that's relatively simple. Let's try something a little bit more complex. Let's say I wanna have a look at sales comparing across different regions, um, in us. So I want compare West compared to Southwest, and then I want to combat it against Midwest as well as against based on still and also want to see these trending monthly as well. Let's have look at monthly. If you can see that I can use terms such as monthly Key would like that to look at different times. Buckets. Now all of these is out of the box. As she can see, I didn't have to do any indexing. I didn't have to do any formulas in here. As long as there is a date column in the data set, crossbows able to dynamically calculate those time bucket so she can see. Just by doing that search, I was able to create dynamic groupings segment of different sales across the United States on the sales data here. Now that we've done doing search, you can see that across different tables here might not be the most user friendly layer we don't want uses having to individually select tables. And then, um, you know, selecting different columns with cryptic names in here. We want to make this easy for users, and that's when a work ship comes in. But those were were sheet encapsulate all of the data you want to make available for search as well as formulas, as well as business terminologies that the users are familiar with for a specific business area. Let's start with adding the daughter columns we need for this work shape. Want to slack all of the tables that we just brought across from Snowflake? Expanding each of those tables from the facts type of want sales from the fax table. We want sales as well as the date. Then on the store's table. We want store name as well as the stay eating, then expanding to the product we want name and finally product type. Now that we've got our work shit ready, let's go ahead and save it Now, in order to provide best experience for users to search, would want to optimize the work sheet here. So coming to the worksheet here, you can see the data column that we have selected. Let's start with changing this name to be more user friendly, so let's call it fails record. They will want to call it just simply date, store name, call it store, and then we also want state to be in lower case product name. Simply call it product and finally, product type can also further optimize this worksheet by adding, uh, other areas such as synonyms, so allow users to use terms of familiar with to do that search. So in sales, let's call this revenue and we all cannot also further configure the geo configuration. So want to identify state in here as state for us. And finally, we want Thio. Also add more friendly on a display on a currency. So let's change the currency type. I want to show it in U. S. Dollars. That's all we need. So let's try to change and let's get started on our search now coming back to the search here, Let's go ahead. Now select out worksheet that we have just created. If I don't select any specific tables or worksheets, force what Simply a search across everything that's available to you. Expanding the worksheet. We can see all of the data columns in heat that's we've made available and clicking on search bar for spot already. Reckon, making those recommendations in here to start off? Let's have a look at I wanna have a look at the revenue across different states for here today, so let's use the synonym that we have defined across the different states and we want to see this for here today. Um yesterday as well. I know that I also want to focus on the product line jacket that we have seen before, so let's go ahead and select jacket. Yeah, and just like that, I was able to get the answer straight away in third spot. Let's also share some data label here so we can see exactly the Mount as well to state that police performance across us in here. Now I've got information about the sales of jackets on the state. I want to ask next level question. I want to draw down to the store that has been selling these jackets right Click e. I want to drill down. As you can see out of the box. I didn't have to pre define any drill paths on a target. Reports simply allow me to navigate to the next level of detail to answer my own questions. One Click away. Now I see the same those for the jackets by store from year to date, and this is directly from snowflake data life Not gonna start relatively simple question. Let's go ahead and ask a question that's a little bit more complex. Imagine one. Have a look at Silas this year, and I want to see that by month, month over month or so. I want to see a month. Yeah, and I also want to see that our focus on a sale on the last week off the month. So that's where we see most. Sales comes in the last week off the month, so I want to focus on that as well. Let's focus on last week off each month. And on top of that, I also want to only focus on the top performing stores from last year. So I want to focus on the top five stores from last year, so only store in top five in sales store and for last year. And with that, we also want to focus just on the populist product types as well. So product type. Now, this could be very reasonable question that a business user would like to ask. But behind the scenes, this could be quite complex. But First part takes cares, or the complexity off the data allow the user to focus on the answer they want to get to. If we quickly have a look at the query here, this shows how forceful translate the search that were put in there into queries into that, we can pass on the snowflake. As you can see, the search uses all three tables as well shooting, utilizing the joints and the metadata layer that we have created. Switching over to the sequel here, this sequel actually generate on the fly pass on the snowflake in order for the snowflake to bring back to result and presented in the first spot. I also want to mention that in the latest release Off Hot Spot, we also bringing Embraced um, in the latest version, Off tosspot 6.3 story Q is also coming to embrace. That means one click or two analysis. Those who are in power users to monitor key metrics on kind of anomalies, identify leading indicators and isolate trends, as you can see in a matter of minutes. Using thought spot, we were able to connect to most popular on premise or on cloud data warehouses. We were able to get blazing fast answers to our searches, allow us to transform raw data to incite in the speed off thoughts. Ah, pass it back to you, James. >>Thanks, Anna. Wow, that was awesome. It's incredible to see how much committee achieved in such a short amount of time. I want to close this session by referring to a customer example of who, For those of you in the US, I'm sure you're familiar with who, Lou. But for our international audience, who Lou our immediate streaming service similar to a Netflix or Disney Plus, As you can imagine, the amount of data created by a service like this is massive, with over 32 million subscribers and who were asking questions of over 16 terabytes of data in snow folk. Using regular B I tools on top of this size of data would usually mean using summary or aggregate level data, but with thoughts. What? Who are able to get granular insights into the data, allowing them to understand what they're subscribes of, watching how their campaigns of performing and how their programming is being received, and take advantage of that data to reduce churn and increase revenue. So thank you for your time today. Through the session, you've seen just how simple it is to get thought spot up and running on your cloud data warehouse toe. Unlock the value of your data and minutes. If you're interested in trying this on your own data, you can sign up for a free 14 day trial of thoughts. What cloud? Right now? Thanks again, toe Anna for such awards and demo. And if you have any questions, please feel free to let us know. >>Awesome. Thank you, James and Anna. That was incredible. To see it in action and how it all came together on James. We do actually have a couple of questions in our last few minutes here, Anna. >>The first one will be >>for you. Please. This will be a two part question. One. What Cloud Data Warehouses does embrace support today. And to can we use embrace to connect to multiple data warehouses. Thank you, Mallory. Today embrace supports. Snowflake Google, Big query. Um, Red shift as you assign that Teradata advantage and essay Bahana with more sources to come in the future. And, yes, you can connect on live query from notable data warehouses. Most of our enterprise customers have gotta spread across several data warehouses like just transactional data and red Shift and South will start. It's not like, excellent on James will have the final question go to you, You please. Are there any size restrictions for how much data thought spot can handle? And does one need to optimize their database for performance, for example? Aggregations. >>Yeah, that's a great question. So, you know, as we've just heard from our customer, who there's, there's really no limits in terms of the amount of data that you can bring into thoughts Ponant connect to. We have many customers that have, in excess of 10 terabytes of data that they're connecting to in those cloud data warehouses. And, yeah, there's there's no need to pre aggregate or anything. Thought Spot works best with that transactional level data being able to get right down into the details behind it and surface those answers to the business uses. >>Excellent. Well, thank you both so much. And for everyone at home watching thank you for joining us for that session. You have a few minutes toe. Get up, get some water, get a bite of food. What? You won't want to miss this next panel in it. We have our chief data strategy off Officer Cindy, Housing speaking toe experts in the field from Deloitte Snowflake and Eagle Alfa. All on best practices for leveraging external data sources. See you there

>> Announcer: From around the globe, it's theCUBE with digital coverage of Dell Technologies World, Digital Experience, brought to you by Dell Technologies. >> Welcome to theCUBE's coverage of Dell Technologies World 2020, the digital version. I'm Lisa Martin, welcoming back to theCUBE one of our distinguished alumni, Travis Vigil, the SVP of Product Management for Dell Technologies. Travis, nice to see you today. >> Hey, how's it going Lisa? >> Not bad, nice to connect with you virtually, of course this year, everything is so different. You've already done virtual CUBEs. So welcome back to our very-- >> Yeah, this is my third one. >> Socially distance program. Third one? Third time lucky. >> Yeah. >> All right, so back in May, you were on theCUBE talking about the launch of PowerStore. Really what Dell Technologies was doing to kind of converge formerly overlapping technologies by Acquisitions, Compellent, XtremeIO, give us an update last few months of what's going on with PowerStore, customer adoption, momentum, stuff like that. >> Yeah, it's been almost six months that we've launched the product, and it's been an unbelievable experience. Let me kind of break it up into a couple of different aspects. First of all, we had to launch PowerStore into a very different world than we had anticipated. The global pandemic is obviously affecting everybody and everything around the world. Our first priority at Dell is the health and safety of our customers, of our team members, of our partners. And it was a very interesting experience in that, this technology is extremely important to many of our customers that are in essential businesses or businesses that are impacted by what's going on in the world. So even though there's this broad backdrop against which we had to launch the product, we're still seeing fantastic adoption and fantastic momentum. Since launch, we've shipped world wide over 40, we've shipped into over 40 different countries already. And we have the biggest pipeline that we've ever generated for our product in the history of Dell and EMC at this point in its life. But, I think to really talk about momentum and what's going on, it's better to talk about specific customers and what they're doing and what they're finding advantageous about the product. Start maybe with a healthcare example, a healthcare provider in North America chose to adopt PowerStore as a multimillion dollar deal. And what they were trying to do was modernize their data centers. They had many heritage storage devices in their data centers. There was a lot of technical debt and they wanted to modernize things, make things more autonomous. And at the same time consolidate multiple different data centers into most... Still they had data centers across the country and across the world, but they were consolidating into fewer sites. And with PowerStore because of the efficiency, because of the deduplication capability, because of the performance of the array, they were actually able to reduce the annual Opex they have related to storage expenditures by $3 million per year by going to PowerMax, I'm sorry, by going to PowerStore. So that was a big one. Another good example was an AMEA high-tech customer. They adopted PowerStore because of PowerStore's ability to scale performance and capacity independently. And in the business that they're in, they have two things that they're trying to balance. One is kind of a spiky performance requirement across their different applications, and the other is kind of a variable and uncertain growth of data. So the ability to scale performance when they need it and capacity when they need it allowed us to win this nearly million dollar deal with them. And then other one that's one of my favorites, an entertainment company in the APJ region, obviously with all of us staying home, I can speak for my kids that are remote learning right over my shoulder. There's a lot more video games going on. And so this particular provider was able to do three things by installing PowerStore. First, they were able to decrease their backup window from multiple weeks to a half a day because of the performance of the array. And the other thing they were able to do was to increase video game development efficiency by 25% and decreased costs of storage by 25%. So faster backups, more efficient game development, and decreased costs. So those are just a couple of the examples that we have for PowerStore. We're seeing great adoption, great traction, and really, customers and partners are really excited about what we've brought to market. >> You talked about some of the things that are essential, that even back in May when PowerStore was launched, no one would have thought here in October, 2020, we'd still be in such a state of massive remote workforce, businesses that we wouldn't have thought like a gaming company, and APJ being essential, as really being essential. Talk to me about the speed of adoption, for example, the healthcare organization that you talked about in North America. How quickly were you able to enable that organization to upgrade or migrate to PowerStore so that they could achieve not only those business objectives or outcomes that you talked about, but do so in a way where only essential folks needed to be on site, if it was on-prem, 'cause of course it was all the challenges there, right? >> Yeah, it's a really good question. This was a brand new product for us. And in order to enable proof of concept, in order to enable our partners to be able to demonstrate the product, it's taken an enormous amount of coordination and enormous amount of doing things remotely. And so, it's actually taken a little bit more time than had we been able to fly people around the world to do it, but we've gotten very proficient at organizing with the customer, being able to host the demonstrations or the proof of concepts remotely, be able to do our customer briefings remotely. So it is a new world and a new way of doing it, but we're doing it very effectively. >> So PowerStore was big from the beginning. There was like 1000 engineers working on this. This was the largest beta launch in Dell's history. >> The largest beta that we'd ever done, yes. >> Launching it during a pandemic that was unpredictable and you're seeing tremendous momentum. So walk me through, when you're talking to customers, what are some of the key differentiators that really make PowerStore unique? >> Yeah, I like to start at the architecture of the product when I'm talking to a customer about PowerStore, because with storage products, the architecture is the thing that all features and capabilities are built on. And so when you look at the core architecture of PowerStore, was a ground up design, a clean sheet design optimized for the way the world is today and the way the world is going to be. And so it was optimized for the latest and greatest in terms of media, whether that be NVMe or SCM, it was microservices based so that it's much more modular in the way that we can develop. And it was built from the ground up with things like performance and efficiency in mind. When we first launched this array, and this fact is true today, we were bringing a product to market because of the fact that we had built it and optimized it at its core for the way the world is today, that was seven times more performant and three times more responsive than any previous mid range array that we had brought to market. So, that core performance is kind of point number one. Point number two, data reduction. Data reduction is the new normal. And with PowerStore, we have a guaranteed 4:1 data reduction. We've actually had a partner that did a test across a broad array of mid range storage devices. And in their particular environment, they saw 4.6:1 data reduction. And the closest competitive array that they had in their environment was getting less than 4:1. So being very competitive industry leading in data reduction is another key capability. And then if you go back to the core architecture, and I talked about it in the high tech company that I mentioned, the European high tech company. The ability to scale performance and capacity independently in our scale out design is another differentiator. For folks that have been around storage arrays, a long time, traditional storage array, you would add capacity sometimes when you needed performance or you'd add performance sometimes when you needed capacity. By being able to separate those two things, customers can really get optimized in their environment for what their needs are. They need more performance, they can add more performance. They need more capacity, they can add more capacity. So I put those three things in the core architectural differentiation that's resonating with customers and partners. And then above and beyond that, we brought some industry only capability to market in that we are the only purpose built storage appliance with a built in VMware, ESXi hypervisor. So what this allows customers to do is, run VMware based applications on the same hardware as they're hosting for storage that's being fed to clients in the more traditional model. And this enables a whole new host of use cases where customers can change the way that they're optimized in the core. And also there's a lot of good edge deployments that this new capability can help enable. So it's being architectually advanced in performance, efficiency, and scale up and scale out, and bringing industry only capabilities in our integration, especially with VMware to market that have really resonated with our customers. >> Tell me about some of those new use cases that the VMware integration is enabling, especially in today's climate with massively scattered workforce that some big execs predict 50% of the workforce is going to stay remote. We've got the edge expanding, device proliferation. What are some of the new use cases that what PowerStore can deliver uniquely as you said, is going to be able to drive and help many businesses thrive? >> Yeah, I think that there's a change in the way that you can do things in the core, but I think the new, either remote site or kind of the distributed edge benefits from the ability to do more with less. And so if you can have hardware that is able to provide some compute capability and a lot of storage capability, those applications and use cases that are migrating to the edge or to a remote site can be enabled with a single device, which leads to easier manageability, lower total cost of ownership than having to deploy multiple devices. >> So you, great with the stats, you articulated the value that Dell Technologies set out to establish with PowerStore, all the testing what you're seeing actually in customer environments, which is fantastic. When you're talking with analysts, looking at what Dell Technologies has done and to develop PowerStore. And like I said, merging technologies from Compellent and XtremeIO, et cetera. Are analysts looking at this as maybe a benchmark in terms of what storage array companies should be doing? >> Yeah, there was some press that was written when we announced that the release of PowerStore established a new benchmark of what was expected from a mid range storage array which was something that was really fulfilling, especially after all of the work and all of that engineering that we talked about, that ended the innovation that we had put into it over the course of a multi-year journey. And so, what we're seeing, whether it be from partners, whether it be from analysts, whether it be from customers, is people really understanding that we have taken a huge step forward in simplifying our portfolio. That we're able to direct our R&D investments into a single platform to bring more and more capability to that platform over time. And that message is resonating very strongly. >> So wrapping things up here, PowerStore is in its first five or six months. And during that time, crazy things have happened in the world. We're in a state of still disarray, if you will, no pun intended. What is next for the second half of PowerStore's first year? How is Dell Technologies going to enable businesses to really continue to get past that survival mode right now, into thriving so that they can be the winners of tomorrow? >> Yeah, I think the first half of this year was all about getting the product out into market, getting people educated on it, getting partners trained up on it, getting those key early wins, establishing that thought leadership on what we're doing with the overall storage portfolio. The second half of this year is really about adoption and getting it into the hands of more customers, getting it into that... Enabling our partners to amplify our message into the market. And so I think you're going to see a continual drumbeat from us in terms of more adoption, more momentum and more success on PowerStore. And for me, that is the foundation going back to the architecture, comment I made earlier of good things to come in the future. The architecture is so flexible and is built for the future. And so when new things come, when new media comes, when new interfaces or interconnect technologies come, when we invest in even tighter integration with VMware, like at VMworld just a couple of weeks ago, we announced that we're partnering with VMware on a new interconnect technology and NVMe-over-TCP. That core architecture is so flexible that it can adopt with software upgrades to the way the world is going to be in the future. And so for me, it was getting it out into the market, getting it adopted, and then continuing to provide new features and new capabilities as the market evolves. >> And as our evolution is sort of unclear, the flexibility that you talked about, the simplification are needed everywhere. I'll take those as well. Travis, thank you so much for sharing with us the moments for the first half of PowerStore's first year and what we can look to see in its, not just second half, but going forward, we appreciate your time. >> Thank you so much, Lisa. >> My pleasure, for Travis Vigil, I'm Lisa Martin, you're watching theCUBE'S coverage of Dell Technologies World 2020 Digital Experience. (upbeat music)

>> Narrator: From around the globe, it's theCUBE with digital coverage of Dockercon Live 2020, brought to you by Docker and it's ecosystem partners. >> Everyone welcome back to Dockercon 2020, #Docker20. This is theCUBE and Docker's coverage of Dockercon 20. I'm John Furrier in the Palo Alto studios with our quarantine crew, we got a great interview segment here and big news around developer workflow code to cloud. We've got Amanda Silver, Corporate Vice President, product for developer tools at Microsoft and Scott Johnson, the CEO of Docker. Scott had a great Keynote talking about this relationship news has hit about the extension of the Microsoft partnership. So congratulations, Amanda, welcome to theCUBE. >> Thanks for having me. >> Amanda, tell us about what your role is at Microsoft. You guys are well known in the developer community. You had to develop a ecosystem even when I was in college going way back. Very modern now, the cloud is the key, code to cloud, that's the theme. Tell us about your role at Microsoft. >> Yeah, so I basically run the product, Product Design and User Research team that works on our developer tools at Microsoft. And so that includes the Visual Studio product as well as Visual Studio code that's become pretty popular in the last few years but it also includes things like the dotNET runtime and the TypeScript programming language, as well as all of our Azure tooling. >> What's your thoughts on the relationship with Docker? Obviously the news extension of an existing relationship, Microsoft's got a lot of tools, you got a lot of things you guys are doing, bringing the cloud to every business. Tell us about your thoughts on this relationship with Docker? >> Yeah well, we're very excited about the partnership for sure. Our goal is really to make sure that Azure is a fantastic place where all developers can kind of bring their code and they feel welcome. They feel natural. We really see a unique opportunity to make the experience really great for the Docker community by creating more integrated and seamless experience across Docker desktop, Windows and Visual Studio and we really appreciate how Docker has kind of, supported our Windows ecosystem to run in Docker as well. >> Scott, this relationship and an extension with Microsoft is really, I think, impressive and also notable because Microsoft's got so many tools out there and they have so successful with Azure. You guys have been so successful with your developer community but this also is a reflective of the new Docker. Can you share your thoughts on how this partnership with Microsoft, extending the way it is, with the growth of the cloud is a reflection of the new Docker? >> Yeah, absolutely John, it's a great question. One of the things that we've really been focused on since November is fully embracing the ecosystem and all the partnerships and all the possibilities of that ecosystem and part of that is just reality that we're a smaller company now and we can't do it all, nor should we do it all. Part of it's the reality that developers love choice and no one's going to change their minds on choice, and third is just acknowledging that there's so much creativity and so much energy outside the four walls of Docker that we'd be silly not to take advantage of that and welcome it and embrace it and provide that as a phenomenal experience for our developers. So this is a great example of that. The Snyk partnership we announced last week is a great example of that and you're going to see many more partnerships like this going forward that are reflective of exactly this point. >> You've been a visionary on the product side, interviewed before. Also deploying is more important than ever, that whole workflow simplifying, it's not getting complex, people want choice, building code, managing code, deploying code. This has been a big focus of yours. Can you just share your thoughts on where Microsoft comes in? Because they got stuff too, you've got stuff, it all works together. What's your thoughts? >> Right, so it needs to work together because developers want to focus on their app. They don't want to focus on duct taping and stringing together different siloed pools. So you can see in the demo and you'll see in demonstrations later throughout the conference, just the seamless experience that a developer gets in the Docker command line inner operating with Visual Studio Code, with the Docker command line and then deploying to Azure and what's wonderful about the partnership is that both parties put real engineering effort and design effort into making it a great experience. So a lot of the complexities around configuration, around default settings, around security, user management, all of that is abstracted out and taken away from the developers so they can focus on applications and getting those applications deployed to the cloud as quickly as possible. Getting their apps from code to cloud is the watchword or the call to action for this partnership and we think we've really hit it out of the park with the integration that you saw. >> Great validation in the critical part of the workflow you guys been part of. Amanda, we're living in a time we're doing these remote interviews. The COVID crisis has shown the productivity gains of working at home and working, sheltering in place but it also has highlighted the focus of developers, mainly who have also worked at home. They're been kind of used to this, you see the rigs. I saw at Microsoft build some amazing rigs from the studio, so these guys streaming their code demos. This is a Cambrian explosion of new kinds of productivity. You got the world's getting more complex at scale. This is what cloud does. What's your thoughts on this? 'Cause the tooling, there's more tools than ever, right? >> Yeah. >> I still got to deploy code. It's got to be more agile, it's got to be faster, it's got to be at scale. This is what you guys believe in. What's your thinking on all these tooling and abstraction layers? And the end of the day, developers still got to do their job. >> Yeah, well, absolutely. And now even more than ever, I think we've certainly seen over the past few months, a more rapid acceleration of digital transformation that has really happened in the past few years. Paper processes are now becoming digital processes all of a sudden. Everybody needs to work and learn from home and so there's just this rapid acceleration to kind of move everything to support our new remote first lifestyle. But even more so, we now have remote development teams actually working from home as well in a variety of different kinds of environments, whether they're using their own personal machine to connect to their infrastructure or they're using a work issued machine. It's more important than ever that developers are productive but they are productive as a team. Software is a team sport, we all need to be able to work together and to be able to collaborate. And one of the most important aspects of agility for developers is consistency. And what Docker really enables with containerization, is to make the infrastructure consistent and repeatable so that as developers are moving through the lifecycle from their local desktop and developing on their local desktop, to a test environment and to staging and to production, it's really, it's infrastructure for developers as well as operations. And so, that infrastructure, that's completely customizable for what the developers operating system of choice is, what their app stack is, all of those dependencies kind of running together. And so that's what really enables developers to be really agile and have a really fast iteration cycle but also to have that consistency across all of their development team. And we now need to think about things like, how are we actually going to bring on interns for the summer and make sure that they can actually set up their developer boxes in a consistent way that we can actually support them and things like Docker really help with that. >> As your container instances and Visual Studio cloud that you guys have has had great success. There's a mix and match formula here and the other day, developers want to ship the code. What's the message that you guys are sending here with this because I think productivity is one, simplification is the other but as developers, we're on the front lines and they're shipping in real time. This is a big part of the value proposition that you guys bringing to the table. >> Yeah, the core message is that any developer and their code is welcome (laughs) and that we really want to support them, empower them and increase their velocity and the impact that they can have. And so, having things like the fact that the Docker CLI is natively integrated into the Azure experience is a really important aspect of making sure that developers are feeling welcome and feeling comfortable. And now that the Docker CLI tools that are part of Docker desktop have access to native commands that work well with Azure container instances, Azure container instances, if anybody is unfamiliar with that, is the simplest and fastest way to kind of set up containers in Azure and so we believe that developers have really been looking for a really simple way to kind of get containers on Azure and now we have that really consistent experience across our servers, services and our tools. Visual Studio code and Visual Studio extensions make full use of Docker desktop and the Docker CLI so that they can get that combination of the productivity and the power that they're looking for. And in fact, we've integrated these as a design point since very early on in our partnership when we've been partnering with Docker for quite a while. >> Amanda, I want to ask you about the tool chain. We've heard about workflows, making it simpler. Bottom line from a developer standpoint, what's the bottom line for me? What does this mean to me, everyday developer out there? >> I really think it means, your productivity on your terms. And so, Microsoft has been a developer company since the very beginning with Bill Gates and GW Basic. And it's actually similar for Docker. They really have a developer first point of view, which certainly speaks to my heart and so one of the things that we're really trying to do with Docker is to make sure that we can create a workflow that's super productive at every stage of the developer experience, no matter which stack they're actually targeting, whether there's targeting Node or Python, or dotNET and C Sharp or Java, we really want to make sure that we have a super simple experience that you can actually initiate all of these commands, create Docker container images and use the Docker compose files. And then, just kind of do that consistently, as you're deploying it all the way up into your infrastructure in Azure. And the other thing that we really want to make sure is that that even post deployment, you can actually inspect and diagnose these containers and images without having to leave the tool. So we also think about the process of writing the code but also the process of kind of managing the code and remediating issues that might come up in production. And so we really want you to be able to look at containers up in the Azure, that are deployed into Azure and make sure that they're running and healthy and that if something's wrong, that you can actually open up a shell and be in an interactive mode and be able to look at the logs from those containers and even inspect one to see environment variables or other details. >> Yeah, that's awesome. Writing code, managing code and then you got to deploy, right? So what I've been loving about the past generation of Agile is deployment's been faster to play off all the time. Scott, this brings up that the ease of use but you'll want to actually leverage automation. This is the trend that you want to get into. You want to make it easy to write code, manage code but during the deployment phase, that's a big innovation. That's the last point, making that better and stronger. What's your thoughts on simplifying that? >> Well, as a big part of this partnership, John, that Docker and Microsoft embarked on, as you saw from the demo in the keynote, all within the Docker command line, the developer's able to do it in two simple commands, deploy an app, define and compose from their desktop to Azure. And there's a whole slew of automation and pre-configured smart defaults or sane defaults that have gone on behind the scenes and it a lot of hardcore engineering work on part of Docker-Microsoft together to simplify that and make that easy. And that goes exactly to your point, which is, the simpler you can make it, make an abstract way to kind of underline plumbing and infrastructure, the faster Devs can get their application from code to cloud. >> Scott, you've been a product CEO, you've been a product person now you're the CEO but you have a product back when you've been involved with a relationship with Microsoft for a long time. What's the state of the market right now? I see Microsoft has evolved because just the performance, corporate performance, the shift to the cloud has been phenomenal. Now developers getting more empowered, there's more demand for the pressure to put developers to do more and more creativity. So you've seen this evolve, this relationship, what does it mean? >> Yeah, it's honestly a wonderful question, John and I want to thank Amanda and the entire Microsoft team for being long standing partners with us on this journey. So it might not be known to everyone on today's day's event but Microsoft came to the very first Dockercon event way back in June 2014 and I had the privilege of greeting them and welcoming them and then they were full on, ready to see what all the excitement about Docker was about and really embraced it. And you mentioned kind of openness in Microsoft's growth over time in that dimension and we think Docker, together with Microsoft have really shown what an open developer community can do. That started back in 2014 and then we embarked on an open source collaboration around the Docker command line of the Docker engine, bringing that Docker engine from Linux and now moving it to Windows applications. And so all the sudden the promise of write once and use the same primitives, the same formats, the same command lines, as you can with Linux onto Windows applications, we brought that promise to the market. And it's been an ongoing journey together with Microsoft on open standards base, developer facing friendliness, ease of use, fast time to deploy and this partnership that we announced yesterday and we highlighted at the keynote is just another example of that ongoing relationship, laser-like focused on developer productivity and helping teams build great apps. >> Why do you like Azure in the cloud for Docker? Can you share why? >> Well, as Amanda has been sharing, it's super focused on, what are the needs of developers to help them continue to stay focused on their apps and not have their cognitive load burdened by other aspects of getting their apps to the cloud and Azure does a phenomenal job of simplifying and providing sane defaults out of the box. And as we've been talking about, it's also very open to partner integrations like the one we've announced yesterday and highlighted that make it just easy for development teams to choose their tools and build their apps and deploy them onto Azure as quickly as possible. So it's a phenomenal platform for developers and we're very excited and proud to partner with Microsoft on it. >> Amanda on your side, I see Docker's got millions of developers. you guys got millions of developers even more. How do you see the developers in Microsoft's side engaging with Docker desktop and Docker hub? Where does it all fit? I mentioned earlier how I see Docker context really improving the way that individuals and teams work with their environments in making sure that they're consistent but I think this really comes together as we work with Docker desktop and Docker Hub. When developers sign in to Docker Hub from Docker desktop, everything kind of lights up and so they can see all of the images in their repositories and they can also see the cloud environments that they're running them in. And so, once you sign into the Hub, you can see all the contexts that map to the logical environments they have access to, like Dev, NQA and maybe staging. And another use case that's really important is that we can access the same integration environment. So, I can have microservices that I've been working on but I can also see microservices that my teammates and their logs from the services that they've been working on, which I think is really great and certainly helps with team productivity. The other thing too, is that this also really helps with hybrid cloud deployments, where, you might have some on-premises hosted containers and you might have some that's hosted in a public cloud. And so you can see all of those things through your Docker Hub. >> Well, I got to say, I love the code to cloud tagline, I think that's very relevant and catchy. And I think, I guess to me what I'm seeing and I'd love to get your thoughts, Amanda on this is you oversee a key part of Microsoft's business that's important for developers, just the vibe and people are amped up right now. I know people are tensed, anxiety with the COVID-19 crisis but I think people are generally agreeing that this is going to be a massive inflection point for just more headroom needed for developers to accelerate their value on the front lines. What's your personal take on this? You've seen these waves before but now in this time, what are you most excited about? What are you optimistic about? What's your view on the opportunities? Can you share your thoughts, because people are going to get back to work. They're working now remotely but if we go back to hybrid world, they're going to be jamming on projects. >> Yeah, for sure but people are jamming on projects right now and I think that in a lot of ways, developers are first responders in that they are... Developers are always trying to support somebody else. We're trying to support somebody else's workflow and so we have examples of people who are creating new remote systems to be able to schedule meetings in hospitals for the doctors who are actually the first responders taking care of patients but at the end of the day, it's the developer who's actually creating that solution. And so we're being called to duty right now and so we need to make sure that we're actually there to support the needs of our users and that we're basically cranking on code as fast as we can. And to be able to do that, we have to make sure that every developer is empowered and they can move quickly but also that they can collaborate really quickly. And so I think that Docker Hub, Docker kind of helps you ensure that you have that consistency but you also have that connection to the infrastructure that's hosted by your your organization. >> I think you nailed, that's amazing insight. I think that's... The current situation in the community matters because there's a lot of frontline work being done to your point but then we got to rebuild, the modernization is happening as well coming out of this so there's going to be that. And there's a lot of camaraderie going on and massive community involvement I'm seeing more of. The empathy but also now there's going to be the building, the creation, the new creation. So, Scott, this is going to call for more simplicity and to abstract away the complexities. This is the core issue. >> Well, that's exactly right. And it is time to build and we're going to build our way out of this and it is the community that's responding. And so in some sense, Microsoft and Docker are there to support that moory energy and give them the tools to go and identify and have an impact as quickly as possible. I referenced in the keynote, completely bottoms up organic adoption of Docker desktop and Docker Hub in racing to provide solutions against the COVID-19 virus. It's a war against this pandemic that is heavily dependent on applications and data. And there's over 200 projects, community projects on Docker Hub today, where you've got tools and containers and data analysis all in service to the COVID-19 battle that's being fought. And then as you said, John, as we get through the other side, there's entire industries that are completely rethinking their approach that were largely offline before but now see the imperative and the importance of going online. And that tectonic shift, nearly overnight of offline to online behavior and commerce and social and going down the list, that requires new application development. And I'm very pleased about this partnership is that together, we're giving developers the tools to really take advantage of that opportunity and go and build our way out of it. >> Well, Scott, congratulations on a great extended partnership with Microsoft and the Docker brand. I'm a big fan from day one. I know you guys have pivoted on a new trajectory, which is phenomenal, very community oriented, very open source, very open. So congratulations on that. Amanda, thanks for spending the time to come on. I'll give you the final word. Take a minute to talk about what's new at Microsoft for the folks that know Microsoft, know they have a developer mindset from day one. Cloud is exploding, code to cloud. What's the update? What's the new narrative? What should people know about Microsoft with developer community? Can you share some data for the folks that aren't in the community or might want to join or the folks in the community who want to get an update? >> Yeah, it's a great kind of question. Right now, I think we are all really focused on making sure that we can empower developers throughout the world and that includes both those who are building solutions for their organizations today but also, I think we're going to end up with a ton of new developers over this next period, who are really entering the workforce and learning to create digital solutions. Overall, there's a massive developer shortage across the world. There's so much opportunity for developers to kind of address a lot of the needs that we're seeing out of organizations, again, across the world. And so I think it's just a really exciting time to be a developer and my only hope is that basically we're building tools that actually enable them to solve the problem. >> Awesome insight, and thank you so much for your time. Code to cloud developers are cranking away, they're the first responders, going to take care of business and then continue to build out the modern applications. And when you have a crisis like this, people cut right through the noise and get right to the tools that matter. So thanks for sharing the Microsoft-Docker partnership and the things that you guys are working on together. Thanks for your time. >> Thank you. >> Thank you. >> Okay, this is theCUBE's coverage. We are at Dockercon 2020 Digital. This is theCUBE Virtual. I'm John Furrier, bringing all the action, more coverage. Stay with us for more Dockercon Virtual after this short break. (gentle music)

>> Announcer: From theCUBE studios in Palo Alto and Boston, it's theCUBE, covering IBM Think brought to you by IBM. >> Hi, there, this is Dave Vellante. We're back at the IBM Think 2020 Digital Event Experience are socially responsible and distant. I'm here in the studios in Marlborough, our team in Palo Alto. We've been going wall to wall coverage of IBM Think, Kit Chee here is the Vice President, and general manager of Cloud and Enterprise sales at Intel. Kit, thanks for coming on. Good to see you. >> Thank you, Dave. Thank you for having me on. >> You're welcome, and Evaristus Mainsah, Mainsah is here. Mainsah, he is the general manager of the IBM Cloud Pack Ecosystem for the IBM Cloud. Evaristus, it's good to see you again. Thank you very much, I appreciate your time. >> Thank you, Dave. Thank you very much. Thanks for having me. >> You're welcome, so Kit, let me start with you. How are you guys doing? You know, there's this pandemic, never seen it before. How're things where you are? >> Yeah, so we were quite fortunate. Intel's had an epidemic leadership team. For about 15 years now, we have a team consisting of medical safety and operational professionals, and this same team has, who has navigated as across several other health issues like bad flu, Ebola, Zika and each one and one virus then navigating us at this point with this pandemic. Obviously, our top priority as it would be for IBM is protecting the health and well being of employees while keeping the business running for our customers. The company has taken the following measures to take care of it direct and indirect workforce, Dave and to ensure business continuity throughout the developing situation. They're from areas like work from home policies, keeping hourly workers home and reimbursing for daycare, elderly care, helping with WiFi policies. So that's been what we've been up to Intel's manufacturing and supply chain operations around the world world are working hard to meet demand and we are collaborating with supply pains of our customers and partners globally as well. And more recently, we have about $16 Million to support communities, from frontline health care workers and technology initiatives like online education, telemedicine and compute need to research. So that's what we've been up to date. Pretty much, you know, busy. >> You know, every society that come to you, I have to say my entire career have been in the technology business and you know, sometimes you hear negative toward the big tech but, but I got to say, just as Kit was saying, big tech has really stepped up in this crisis. IBM has been no different and, you know, tech for good and I was actually I'm really proud. How are you doing in New York City? >> Evaristus: No, thank you, Dave, for that, you know, we are, we're doing great and, and our focus has been absolutely the same, so obviously, because we provide services to clients. At a time like this, your clients need you even more, but we need to focus on our employees to make sure that their health and their safety and their well being is protected. And so we've taken this really seriously, and actually, we have two ways of doing this. One of them is just on to purpose as a, as a company, on our clients, but the other is trying to activate the ecosystem because problems of this magnitude require you to work across a broad ecosystem to, to bring forth in a solution that are long lasting, for example, we have a call for code, which where we go out and we ask developers to use their skills and open source technologies to help solve some technical problems. This year, the focus was per AVADA initiatives around computing resources, how you track the Coronavirus and other services that are provided free of charge to our clients. Let me give you a bit more color, so, so IBM recently formed the high performance computing consortium made up of the feYderal government industry and academic leaders focus on providing high performance computing to solve the COVID-19 problem. So we're currently we have 33 members, now we have 27 active products, deploying something like 400 teraflops as our petaflop 400 petaflops of compute to solve the problem. >> Well, it certainly is challenging times, but at the same time, you're both in the, in the sweet spot, which is Cloud. I've talked to a number of CIOs who have said, you know, this is really, we had a cloud strategy before but we're really accelerating our cloud strategy now and, and we see this as sort of a permanent effect. I mean, Kit, you guys, big, big on ecosystem, you, you want frankly, a level playing field, the more optionality that you can give to customers, you know, the better and Cloud is really been exploding and you guys are powering, you know, all the world's Clouds. >> We are, Dave and honestly, that's a huge responsibility that we undertake. Before the pandemic, we saw the market through the lens of four key mega trends and the experiences we are all having currently now deepens our belief in the importance of addressing these mega trends, but specifically, we see marketplace needs around key areas of cloudification of everything below point, the amount of online activities that have spiked just in the last 60 days. It's a testimony of that. Pervasive AI is the second big area that we have seen and we are now resolute on investments in that area, 5G network transformation and the edge build out. Applications run the business and we know enterprise IT faces challenges when deploying applications that require data movement between Clouds and Cloud native technologies like containers and Kubernetes will be key enablers in delivering end to end data analytics, AI, machine learning and other critical workloads and Cloud environments at the edge. Pairing Intel's data centric portfolio, including Intel's obtain SSPs with Red Hat, Openshift, and IBM Cloud Paks, enterprise can now break through storage bottlenecks and have unconstrained data availability in the hybrid and multicloud environments, so we're pretty happy with the progress we're making that together with IBM. >> Yeah, Evaristus, I mean, you guys are making some big bets. I've, you know, written and discussed in my breaking analysis, I think a lot of people misunderstand IBM Cloud, Ginni Rometty arm and a bow said, hey, you know, we're after only 20% of the workloads are in cloud, we're going after the really difficult to move workloads and the hybrid workloads, that's really the fourth foundation that Arvin you know, talks about, that you and IBM has built, you know, your mainframes, you have middleware services, and in hybrid Cloud is really that fourth sort of platform that you're building out, but you're making some bets in AI. You got other services in the Cloud like, like blockchain, you know, quantum, we've been having really interesting discussions around quantum, so I wonder if you can talk a little bit about sort of where you're allocating resources, some of the big bets that, that you're making for the next decade. >> Well, thank you very much, Dave, for that. I think what we're seeing with clients is that there's increasing focus on and, and really an acceptance, that the best way to take advantage of the Cloud is through a hybrid cloud strategy, infused with data, so it's not just the Cloud itself, but actually what you need to do to data in order to make sure that you can really, truly transform yourself digitally, to enable you to, to improve your operations, and in use your data to improve the way that you work and improve the way that you serve your clients. And what we see is and you see studies out there that say that if you adopt a hybrid cloud strategy, instead of 2.5 times more effective than a public cloud only strategy, and Why is that? Well, you get thi6ngs such as you know, the opportunity to move your application, the extent to which you move your applications to the Cloud. You get things such as you know, reduction in, in, in risk, you, you get a more flexible architecture, especially if you focus on open certification, reduction and certification reduction, some of the tools that you use, and so we see clients looking at that. The other thing that's really important, especially in this moment is business agility, and resilience. Our business agility says that if my customers used to come in, now, they can't come in anymore, because we need them to stay at home, we still need to figure out a way to serve them and we write our applications quickly enough in order to serve this new client, service client in a new way. And well, if your applications haven't been modernized, even if you've moved to the Cloud, you don't have the opportunity to do that and so many clients that have made that transformation, figure out they're much more agile, they can move more easily in this environment, and we're seeing the whole for clients saying yes, I do need to move to the Cloud, but I need somebody to help improve my business agility, so that I can transform, I can change with the needs of my clients, and with the demands of competition and this leads you then to, you know, what sort of platform do you need to enable you to do this, it's something that's open, so that you can write that application once you can run it anywhere, which is why I think the IBM position with our ecosystem and Red Hat with this open container Kubernetes environment that allows you to write application once and deploy it anywhere, is really important for clients in this environment, especially, and the Cloud Paks which is developed, which I, you know, General Manager of the Cloud Pak Ecosystem, the logic of the Cloud Paks is exactly that you'll want plans and want to modernize one, write the applications that are cloud native so that they can react more quickly to market conditions, they can react more quickly to what the clients need and they, but if they do so, they're not unlocked in a specific infrastructure that keeps them away from some of the technologies that may be available in other Clouds. So we have talked about it blockchain, we've got, you know, Watson AI, AI technologies, which is available on our Cloud. We've got the weather, company assets, those are key asset for, for many, many clients, because weather influences more than we realize, so, but if you are locked in a Cloud that didn't give you access to any of those, because you hadn't written on the same platform, you know, that's not something that you you want to support. So Red Hat's platform, which is our platform, which is open, allows you to write your application once and deploy it anyways, particularly our customers in this particular environment together with the data pieces that come on top of that, so that you can scale, scale, because, you know, you've got six people, but you need 600 of them. How do you scale them or they can use data and AI in it? >> Okay, this must be music to your ears, this whole notion of you know, multicloud because, you know, Intel's pervasive and so, because the more Clouds that are out there, the better for you, better for your customers, as I said before, the more optionality. Can you6 talk a little bit about the rela6tionship today between IBM and Intel because it's obviously evolved over the years, PC, servers, you know, other collaboration, nearly the Cloud is, you know, the latest 6and probably the most rel6evant, you know, part of your, your collaboration, but, but talk more about what that's like you guys are doing together that's, that'6s interesting and relevant. >> You know, IBM and Intel have had a very rich history of collaboration starting with the invention of the PC. So for those of us who may take a PC for granted, that was an invention over 40 years ago, between the two companies, all the way to optimizing leadership, IBM software like BB2 to run the best on Intel's data center products today, right? But what's more germane today is the Red Hat piece of the study and how that plays into a partnership with IBM going forward, Intel was one of Red Hat's earliest investors back in 1998, again, something that most people may not realize that we were in early investment with Red Hat. And we've been a longtime pioneer of open source. In fact, Levin Shenoy, Intel's Executive Vice President of Data Platforms Group was part of COBOL Commies pick up a Red Hat summit just last week, you should definitely go listen to that session, but in summary, together Intel and Red Hat have made commercial open source viable and enterprise and worldwide competing globally. Basically, now we've65 used by nearly every vertical and horizontal industr6y. We are bringing our customers choice, scalability and speed of innovation for key technologies today, such as security, Telco, NFV, and containers, or even at ease and most recently Red Hat Openshift. We're very excited to see IBM Cloud Packs, for example, standardized on top of Openshift as that builds the foundation for IBM chapter two, and allows for Intel's value to scale to the Cloud packs and ultimately IBM customers. Intel began partnering with IBM on what is now called Pax over two years ago and we 6are committed to that success and scaling that, try ecosystem, hardware partners, ISVs and our channel. >> Yeah, so theCUBE by the way, covered Red Hat summit last week, Steve Minima and I did a detailed analysis. It was awesome, like if we do say so ourselves, but awesome in the sense of, it allowed us to really sort of unpack what's going on at Red Hat and what's happening at IBM. Evaristus, so I want to come back to you on this Cloud Pack, you got, it's, it's the kind of brand that you guys have, you got Cloud Packs all over the place, you got Cloud Packs for applications, data, integration, automation, multicloud management, what do we need to know about Cloud pack? What are the relevant components there? >> Evaristus: I think the key components is so this is think of this as you know, software that is designed that is Cloud native is designed for specific core use cases and it's built on Red Hat Enterprise Linux with Red Hat Openshift container Kubernetes environment, and then on top of that, so you get a set of common services that look right across all of them and then on top of that, you've got specific both open source and IBM software that deals with specific plant situations. So if you're dealing with applications, for example, the open source and IBM software would be the run times that you need to write and, and to blow applications to have setups. If you're dealing with data, then you've got Cloud Pack to data. The foundation is still Red Hat Enterprise Linux sitting on top of with Red Hat Openshift container Kubernetes environment sitting on top of that providing you with a set of common services and then you'll get a combination of IBM zone open, so IBM software as well as open source will have third party software that sits on top of that, as well as all of our AI infrastructure that sits on top of that and machine learning, to enable you to do everything that you need to do, data to get insights updates, you've got automation to speed up and to enable us to do work more efficiently, more effectively, to make your smart workers better, to make management easier, to help management manage work and processes, and then you've got multicloud management that allows you to see from a single pane, all of your applications that you've deployed in the different Cloud, because the idea here, of course, is that not all sitting in the same Cloud. Some of it is on prem, some of it is in other Cloud, and you want to be able to see and deploy applications across all of those. And then you've got the Cloud Pack to security, which has a combination of third party offerings, as well as ISV offerings, as well as AI offerings. Again, the structure is the same, REL, Red Hat Openshift and then you've got the software that enables you to manage all aspects of security and to deal with incidents when, when they arise. So that gives you data applications and then there's integration, as every time you start writing an application, you need to integrate, you need to access data security from someplace, you need to bring two pipes together for them to communicate and we use a Cloud Pack for integration to allow us to do that. You can open up API's and expose those API so others writing application and gain access to those API's. And again, this idea of resilience, this idea of agility, so you can make changes and you can adapt data things about it. So that's what the Cloud Pack provides for you and Intel has been an absolutely fantastic partner for us. One of the things that we do with Intel, of course, is to, to work on the reference architectures to help our certification program for our hardware OEMs so that we can scale that process, get many more OEMs adopt and be ready for the Cloud Packs and then we work with them on some of the ISV partners and then right up front. >> Got it, let's talk about the edge. Kity, you mentioned 5G. I mean it's a really exciting time, (laughs) You got windmills, you got autonomous vehicles, you got factories, you got to ship, you know, shipping containers. I mean, everything's getting instrumented, data everywhere and so I'm interested in, let's start with Intel's point of view on the edge, how that's going to evolve, you know what it means to Cloud. >> You know, Dave, it's, its definitely the future and we're excited to partner with IBM here. In addition to enterprise edge, the communication service providers think of the Telcos and take advantage of running standardized open software at the Telco edge, enabling a range of new workloads via scalable services, something that, you know, didn't happen in the past, right? Earlier this year, Intel announced a new C on second generation, scalable, atom based processes targeting the 5G radio access network, so this is a new area for us, in terms of investments going to 5G ran by deploying these new technologies, with Cloud native platforms like Red Hat Openshift and IBM Cloud Packs, comm service providers can now make full use of their network investments and bring new services such as Artificial Intelligence, augmented reality, virtual reality and gaming to the market. We've only touched the surface as it comes to 5G and Telco but IBM Red Hat and Intel compute together that I would say, you know, this space is super, super interesting, as more developed with just getting started. >> Evaristus, what do you think this means for Cloud and how that will evolve? Is this sort of a new Cloud that will form at the edge? Obviously, a lot of data is going to stay at the edge, probably new architectures are going to emerge and again, to me, it's all about data, you can create more data, push more data back to the Cloud, so you can model it. Some of the data is going to have to be done in real time at the edge, but it just really extends the network to new horizons. >> Evaristus: It does exactly that, Dave and we think of it and which is why I thought it will impact the same, right? You wouldn't be surprised to see that the platform is based on open containers and that Kubernetes is container environment provided by Red Hat and so whether your data ends up living at the edge or your data lives in a private data center, or it lives in some public Cloud, and how it flows between all of them. We want to make it easy for our clients to be able to do that. So this is very exciting for us. We just announced IBM Edge Application Manager that allows you to basically deploy and manage applications at endpoints of all these devices. So we're not talking about 2030, we're talking about thousands or hundreds of thousands. And in fact, we're working with, we're getting divided Intel's device onboarding, which will enable us to use that because you can get that and you can onboard devices very, very easily at scale, which if you get that combined with IBM Edge Application Manager, then it helps you onboard the devices and it helps you divide both central devices. So we think this is really important. We see lots of work that moving on the edge devices, many of these devices and endpoints now have sufficient compute to be able to run them, but right now, if they are IoT devices, the data has been transferred to hundreds of miles away to some data center to be processed and enormous pass and then only 1% of that actually is useful, right? 99% of it gets thrown away. Some of that actually has data residency requirements, so you may not be able to move the data to process, so why wouldn't you just process the data where the data is created around your analytics where the data is spread, or you have situations that are disconnected as well. So you can't actually do that. You don't want to stop this still in the supermarket, because there's, you lost connectivity with your data center and so the importance of being able to work offline and IBM Edge Application Manager actually allows you so it's tournament so you can do all of this without using lots of people because it's a process that is all sort or automated, but you can work whether you're connected or you're disconnected, and then you get replication when you get really, really powerful for. >> All right, I think the developer model is going to be really interesting here. There's so many new use cases and applications. Of course, Intel's always had a very strong developer ecosystem. You know, IBM understands the importance of developers. Guys, we've got to wrap up, but I wonder if you could each, maybe start with Kit. Give us your sense as to where you want to see this, this partnership go, what can we expect over the next, you know, two to five years and beyond? >> I think it's just the area of, you know, 5G, and how that plays out in terms of edge build out that we just touched on. I think that's a really interesting space, what Evaristus has said is spot on, you know, the processing, and the analytics at the edge is still fairly nascent today and that's growing. So that's one area, building out the Cloud for the different enterprise applications is the other one and obviously, it's going to be a hybrid world. It's not just a public Cloud world on prem world. So the whole hybrid build out What I call hybrid to DoD zero, it's a policy and so the, the work that both of us need to do IBM and Intel will be critical to ensure that, you know, enterprise IT, it has solutions across the hybrid sector. >> Great. Evaristus, give us the last word, bring us home. >> Evaristus: And I would agree with that as well, Kit. I will say this work that you do around the Intel's market ready solutions, right, where we can bring our ecosystem together to do even more on Edge, some of these use cases, this work that we're doing around blockchain, which I think you know, again, another important piece of work and, and I think what we really need to do is to focus on helping clients because many of them are working through those early cases right now, identify use cases that work and without commitment to open standards, using exactly the same standard across like what you've got on your open retail initiative, which we're going to do, I think is going to be really important to help you out scale, but I wanted to just add one more thing, Dave, if you if you permit me. >> Yeah. >> Evaristus: In this COVID era, one of the things that we've been able to do for customers, which has been really helpful, is providing free technology for 90 days to enable them to work in an offline situation to work away from the office. One example, for example, is the just the ability to transfer files and bandwidth, new bandwidth is an issue because the parents and the kids are all working from home, we have a protocol, IBM Aspera, which will make available customers for 90 days at no cost. You don't need to give us your credit card, just log on and use it to improve the way that you work. So your bandwidth feels as if you are in the office. We have what's an assistant that is now helping clients in more than 18 countries that keep the same thing, basically providing COVID information. So those are all available. There's a slew of offerings that we have. We just want listeners to know that they can go on the IBM website and they can gain those offerings they can deploy and use them now. >> That's huge. I knew about the 90 day program, I didn't realize a sparrow was part of that and that's really important because you're like, Okay, how am I going to get this file there? And so thank you for, for sharing that and guys, great conversation. You know, hopefully next year, we could be face to face even if we still have to be socially distant, but it was really a pleasure having you on. Thanks so much. Stay safe, and good stuff. I appreciate it. >> Evaristus: Thank you very much, Dave. Thank you, Kit. Thank you. >> Thank you, thank you. >> All right, and thank you for watching everybody. This is Dave Volante for theCUBE, our wall to wall coverage of the IBM Think 2020 Digital Event Experience. We'll be right back right after this short break. (upbeat music)

>>Yeah, >>from The Cube Studios in Palo Alto and Boston. It's the Cube covering IBM. Think brought to you by IBM. >>Everybody welcome back to the Cube's coverage of the IBM think 2020 digital event experience. My name is Dave Volante. Manish Gupta is here. He's the global managing director for chemicals, petroleum and industrial products that IBM Manish. Thanks so much for coming on The Cube. How you doing out there in Saratoga, California? All good. >>I'm doing great. I'm doing great, given, considering everything. The role of all of this. >>I mean, right, it's tough times, but look it, We can still, you know, have a smile every now and then, right? I mean, you know, it's very nice for a lot of people in our hearts. Go out. Everybody there. So I I want to start off one of the areas that you're steeped in is the energy sector. You know, generally, people are very much concerned about oil. Price of oil drop below, you know, zero went negative. People have been paying people take oil and understand that was a technical, but still the prices of depressed >>I >>learned about credit risk and the like. But what's your take on what's going on in the energy sector right now? >>Yes. So I think the companies that, uh, that have taken on a lot of debt and don't have a stable operating conditions will naturally suffer through this in the oil industry. Clearly, until the prices come back with will be as demand picks up, that would be several months to more than that. As we can imagine, we'll see the The more stable companies, the more I'll say companies that have ah longer balance sheets survived for sure. In addition, you know, the the other aspect of it is of course, they're all double down on making sure your companies and your free services companies or double down on productivity conserving cash as well as considering how they accelerate. In my view, there transition are more more profitable areas of growth as demand comes back, >>is there? Is there a silver lining here? I mean, in normal times, you know, of the oil price drops and the like, a tax cut. Um, I know the government. The United States government, anyway, has been beefing up its strategic reserves that has a history of buying low Is there any good that you see coming out of this? So >>So I think the good that'll come out is is surely that the stronger companies will come through more successfully. The company that have taken less risk, the companies that have that have invested in more more stable operating platforms and and at the end of the day, I think, the companies that have taken a more future proof strategy for their business portfolio. So whether you take a B B, for example or a shell, they're actively working the words deporting the energy transition. I think that will be the You'll see an acceleration of companies starting the thinker off where they need to go in the future. You support the energy transition. I think the silver lining of the end of the day will be, Ah, that as is, sometimes you just said oil is very precious. Resource, therefore, should not be burned. And and so the question at hand is, you know, what do you do with with all the oil that's available? What do you build out of it? Whether it's petrochemicals, I think that transition to more future proof product portfolio on business model will be will be truly the silver lining. >>How about the broader industrial companies that you follow? I mean, they were sort of moving down a path of digital transformation. I o t obviously is the big theme within many industrial sectors. What are you seeing in the broader? >>So I think in the broader base clearly, you know, supply chains and the spread of barely, you know, demand demand dropping prior demand signals which were sometimes ignored for historical reporting. Ah, that that is now becoming more important. I your sense and response by then. So as you step back and look that that they need to maintain business continuity is, of course, the highest priority. But as they come out off this, we expect that we're thinking of this is as the future for industrial sector will be. What we would call is hybrid. I you know, supply chains will need to be local and global manufacturing will need to be both traditional. A swell is additive. I you know, you you produce more, more locally and in addition of products and services will need to be a combination of digital and and physical. And at the end of the day if you step back. I saw something recently that said, Ah, you know who's leading the digital transformation in your company Now the multiple choices were the CEO, the CDO CIO, or is it? And this option was circled over 19. If you think of it in simple terms, covered, 19 is creating the acceleration of digital transformation because the only valid response in in my mind as you look at these ah as these different hybrid models is a consideration of technology being being a fulcrum off, getting a future proof of black mom. >>So it would seem to me that the financial framework are going to change. The The notion of how you made money for the last 10 years is not going to be the way you make money going forward. Yeah, there's there's likely to be some share shifts. In other words, those that figure out how to be profitable with this sort of new model perhaps could gain share efficiently. And and maybe you're going to see some share shifts in the industrial zone. What are your thoughts on that? >>Yes. So companies that are in what we would call essential of vertical industries will definitely be the ones that they continue to grow. You take a simple example, or for spectral chemicals companies, companies that make make plastics as well as chemical, they're going to a variety of other applications. Plastics. Interestingly enough, it's now a resurgence, and the reason it's resurgent is it's really it's a boarding, you know, hygiene, packaging, medical packaging, etcetera, etcetera. We'll see industries that shift that way if we step back and look at a broader and broader ah study that was done actually about 10 years ago by Harvard. With that, the companies that survive a recession, I think it said about 9% of the company's actually flourish coming out of a recession, about 75% take three years to recover and on the remainder was. I think if you do the math about 17 18% Ah, do not survive. But to do such a recession now, the ones that drive through >>I >>had a dual focus on both the customer experience and customer engagement and shifting to areas of higher value by thinking of what they should be doing and how they should be doing doing those things and Secondly, they also focused a lot on on operational improvements. And whether that's obliging, that's manufacturing. It's whether it's outsourcing non core functions. Automating that's a problem that you're focused on customer on operations is the hallmark of a successful outcome. Was what the study studied determined putting that that that your focus is what will be the the prime hallmark as we come through this >>interesting it Now, of course, biology sort of got us into this problem in technology. Deal with some of these issues on Help us get out of this problem. And what specifically is IBM doing? >>Yes, So we've We've identified seven areas off focus as we think of off coming out of this crisis, and we have referred to those 78 years of off focus as being our emerge. Stronger areas of focus the ones that I think are relevant, are including new ways of working. Ah, cyber resilience. Thinking of extreme motivation, automation. An intelligent work flows thinking off, making sure that we are eating our clients with having more in a more system that are available on demand, helping them create platforms and applications that can work regardless of the location At the end of the day, we step back for a brief three areas of focus that we see will be new. It new ways of working and supporting work. They're working or remote working. Ah, extreme automation. When industrial companies come back to work safe, distancing, he's going to be the norm as well as allowing for but the fact that you want to be you want to be prepared for the next crisis. Therefore, extreme automation, whether that implementing robots and factories or or implementing solutions that guide you in the worker safety or workers being close together as well as supporting customer engagement or the customer experience is being done. Putting that extreme automation layer through so that so that the reliance and the ability to cooperate with out the workforce becomes more important. I think it's really the acceleration that we expect. We'll be able to support our clients with, uh, as as they come out of there soon, as they as they had after the next normal. >>You see software robots as being a part of that sort of automation friends, you know, r p A and the like >>for sure that that's an important part, especially in the back office functions that will be software robots and, I think, layered on top of that when you buy AI. Then you have AI augmenting a lot of professionals, whether it's chat bots in customer call centers or technical service centers or or it far greater increasing in automation processes that could be automated. But then the AI would would support for the rest that can't be simply automated but need intelligence support as well. >>So if I go back to your CEO of a Harvard study, last thing I want to be I'm on the board just feels, is in your 17%. I either want to be in the 90% if I'm well positioned right now, and maybe you have an opportunity to do so. But if not, I'm in that fat middle. And I really wanna be ableto come out of this stronger, even if it may might take a couple of years. So my question is, it seems like companies, they're gonna have to, at least in the near term, potentially sacrifice profitability in order to gain that business continuance, business resiliency that you talked about. Can they can They have their cake and eat it, too. In other words, can they maybe take a near term hit on profitability? But they ultimately become more successful and more profitable? Maybe using data >>the data would be one thing. I think the other part of this will will using data, for example, to predict demand forecast where where the puck is going and the use of data on on a monthly basis is going to be inadequate. Clearly right. Getting more more capability for real time demand sensing to create platforms that allow us to allow companies to understand where needs are emerging so that they can pivot there. Ah, their product portfolio accordingly, Collaborating with customers in in a far more I'll call it CO create crowd source way Ah would create more resilient customer relationship that come out in the future as well. And at the end, I think they'll be also an element around asset like strategies, which requires partnering with IBM suppliers etcetera, which then allow data to be the foundation where you can essentially say I'm using this much of this capability our forces, I'm investing in insignificant of capital a place. >>So when I talk to executives. I'm hearing the consistent themes We very much are concerned about the health and well of our of our employees getting remote home infrastructure going once we ensure that they're healthy, we want to make sure that they're productive getting staying close to customers for sure. Making Short Foster are in line because there's so much uncertainty. But not a lot of time right now is being spent on sort of the long term strategic aspect of the organization that maybe will come back slowly. So what advice are you giving the organizations right now in this situation? >>Yeah. So I think the biggest focus would be, as I think, Winston Churchill said, this never based a good crisis. Eso So considering considering that as being the backdrop Ah, these are the times when, when recognizing what would be the sources of value, like I said before making sure the dual focus is kept in mind, apart from of course, ah, employee health and safety and engagement. Ah, then then, in addition to that, keeping in mind that the localization off supply chains will need to be a big topic keeping your ah, as they say, powder dry for but the opportunity of buyer and march. I would also be an element start considering how you re configure your supply chain. And at the end of the day, another important element would be making sure that you are Ah, you. As you come out of this, don't lose sight off sustainable development. No as well as you go back to the things off the fact that since digital will be an important fulcrum come out the other end apart from the other elements we talked about that you start prioritized those digital transformation programs that focus on both operations and supply chain as well as customer engagement. And that becomes a key focus and no longer just driven by, Let's say, the straight business case, but also persisting and ending. The resilience will come out and deal with people prices as well. >>So many of those things that you just mentioned might have been culturally challenging for a lot of organizations prior to over it. But in a way, organization's going to get covert Mulligan or the CEO. You know, the boards of directors might have felt like okay, we had to make some changes, but we got to be careful now with Covic being such a disruptor. Uh huh. Organizations been really drive forward and set up for the next decade. Bring us home. What do your final thought? >>Yeah, I think boards and see years have Do you have to really think of this in stages and and start to Of course, the initially the start of this crisis was not not planned, but recognizing that this recovery will appear in stages, so we think of it is respond, which is where most companies are the next day being ah you know, being being recover, which is getting started back up or dealing with demand and so on. And the third stage being green went I think boards and see years need to start putting perhaps three work streams in place around these three different time horizons. And keep that they're planning in place so that they can effectively work to recovery while they have a separate stream. That's focusing on the reinvent, but they're more resilient and more prepared, and they are able to take and take advantage of both the opportunities as well as of getting more resilient company for the future, >>great insight and an awesome advice. Thanks so much for coming on The Cube. Really appreciate your time. >>Appreciate it. Thank you for the opportunity. >>You're very welcome. And thank you for watching everybody. We're seeing the pattern emerged where? We're not just gonna go back the last decade. We're really gonna have toe prepare for the next decade. Business resiliency and business continuance and flexibility. It's a whole new world, folks. This is the Cube covering IBM. Think 2020 the digital event. We'll be right back right after this short break. >>Yeah, yeah, yeah, yeah, yeah, yeah.

>> Narrator: From theCUBE Studios in Palo Alto and Boston, it's theCUBE, covering IBM Think, brought to you by IBM. >> Hi everybody. Welcome back to theCUBE's continuous coverage of IBM Think 2020, the digital version of IBM Think. Wendi Whitmore is here. She's the vice president of IBM X-Force Threat Intelligence. Wendy, thanks for coming on. >> Thanks for having me. I'm excited to be here. >> Yeah, you're welcome. With a name like X-Force. That is a killer name. Tell us about X-Force. How are you protecting us? >> Yeah, we get a lot of interesting questions. So, my team is responsible for a pretty wide range of things. They range from incident response. So, when you think of data breaches, typically organizations will call an outside firm, and they'll jump on a plane and respond to threats on-site. Obviously right now, we're jumping on a bit fewer planes, but we still are helping our customers investigate data breaches, and we are on-site when needed. We also have a team of threat intelligence analysts and researchers, who are experts in a wide range of fields from geopolitical issues to cyber-related issues to industry specific. And then we've also got a team that does data breach simulations in a very immersive environment. We've got facilities at Cambridge Massachusetts, as well as within Europe, and now of course, we're bringing all those virtual as well. So, really anything that helps our clients respond more effectively to a data breach is something that we do. >> So, X-Force is traveling right now on empty planes, I presume. >> We are as needed. So, many clients have certainly shifted to where their whole environments are off-site and working remote as well, but we still have clients who are asking us to work on-site, and in those cases we have added a new protective gear to our go-backs, which are usually equipped with hard drives and disc imaging software and passports, and now we have some additional equipment to bring as well. >> And that breach simulation that you talked about. So that's what, like a penetration test, or in similar type of activities? >> Yeah, great question. No, it's actually an immersive environment where we go in, and actually simulate an entire breach for our clients. So, everything from the initial attack, how they would do the data analytics, to things like, how do they respond to the press, and inquiries from the press about the breach, how do they do media training, how they work with their legal counsel. So, it's really a comprehensive immersive environment that simulates kind of the heart pounding that occurs when you actually respond to a data breach. >> Oh, that's awesome, so that mean best practices in communications as well and the PR. I mean, that is obviously, maybe something that's often overlooked, but something that you guys are applying best practice to. >> Wendi: It's such a huge piece of it now, right? Our organizations are not always graded just on the breach itself, but more so on how they respond and how they communicate. The good news is, in that scenario that you can communicate effectively about a breach, and you can have something pretty negative that happens to your organization, but if you respond well, and you communicate really effectively to your clients and to the public, we've seen time and again that those brands actually have no reputational damage, and if anything, their clients trust them even more moving forward. >> We were early on when recording the, just trying to measure the budget impact of COVID-19, but we were early in recording the work from home shift. About 20% of the CIO organizations that we surveyed, actually spending more, or planning to spend more, but many weren't prepared for this work from home. They had to really beef up, and not just adding licenses of video collaboration software, but security for sure, a VPN infrastructure, et cetera. So, can you talk a little bit about how clients have responded, how you've helped them respond to that shif? How has the threat matrix changed? >> Well, so in terms of the attack surface, you mentioned there's a lot more people working from home, right? So, what we've got is over 220 million people in the United States, over one billion people in India alone, that are now working from home. So as you can imagine, that attack surface has really increased from an attacker perspective, right? And coupled with that, is that since March 1st, we've already seen a 6000% increase in coronavirus related spam. So, you've now got this larger attack surface that organizations need to protect against, and you've got an increase in threats and threat activity that is attacking them. So, from that perspective, pretty difficult for CIOs who are used to defending an environment that may be more on-site, and now have this really wide range of attack surface certainly more difficult for them to respond to. The other thing that we've seen, so one of the things that's super critical in these types of situations is to have an incident response plan, and to make sure that you're testing it. So, in our work that we've done both with our incident response teams, as well as with the teams that train clients in how to respond to breaches more effectively, we've seen that 76% of organizations don't actually have a consistently tested or applied incident response plan, and one in four have no plan at all. So, I will say that in terms of how we're working with clients, the first thing that any organization can do right now, is actually, have a plan and test it. So, if you're starting from scratch, it's really as simple as putting words on paper, understanding how you're going to get a hold of your critical team members, having a backup plan in place for communication strategies if your primary infrastructure goes offline. So making sure you know how to get a hold of your personnel. If you're more mature, then what we're really encouraging our clients to do is have a variety of scenarios that they're testing against, and make sure that they're running through those. So, a great one to practice right now, would be a ransomware attack. In particular, how does your organization respond effectively to it? What do you do when you get the initial notification? Do you have critical and sensitive data that's backed up offline, and not always connected to the network? If so, you're going to be in a much better spot to effectively defend against those attacks and limit any of the negative impact to them. >> So, a couple things I want to sort of follow up in. So, what I heard was you've got more fragile work-from-home infrastructure, and you've got somewhat, well, significantly more vulnerable users. I've often said, bad user behavior is going to trump good security infrastructure every time. So, you've got many more opportunities for the bad guys to get in. And so, I'm hearing that threat response is now more critical than ever. It's always been critical. The communication to the board has been hey, chances are we're going to get infiltrated. We got to find it fast, and it's really about response, incident response. We can build modes, we can build layers, but we have to put a plan for that response. And so, it sounds like that's something that maybe is heightened as a result of this COVID-19 crisis. >> Wendi: Oh, it absolutely is. I think it's now more critical than ever. I think there's two approaches, right? So, one of them would be improvising through chaos, which we don't necessarily encourage, right? There's a difference between that and really managing through disruption, and that's what we're encouraging our clients to do, is look at how we can create sustainable processes and procedures. You may have a very well-established team that does response, but perhaps they haven't worked remotely before. So, that means testing those procedures, now taking them to a scenario where everyone is remote. What does that mean? It may mean that you need to capture less data over the network, because perhaps you just don't have the bandwidth or the capacity to do it. We've certainly looked at how we do that. How do we answer questions that are critically needed from an investigative perspective, for example, but without maybe all the resources that we would prefer to have. So, what we're really looking at, is kind of shifting in the way that we manage through these. And then, you mentioned that users who maybe sometimes make bad decisions, right? We're all guilty of that, because especially with that increase in spam, there's also been an increase in Nation-State actors who are now sending out new lures and new attempts to get access to environments that are related to coronavirus. So, we've got cyber criminals, Nation-State actors, everyone, and we're now at home looking to effectively defend. So, some things that organizations can do with that, would be insuring that they have multi-factor authentication on all remotely accessible systems. So, devices, applications, anything that can be accessed remotely should have multi-factor authentication. That will help limit some of the impact. As it relates to spam, organizations should really be making sure they've got good email spam-filtering systems in place, and if they have the capability to send out some test emails to their employees, they should do that, right? We are getting numb. I will say, our CIO and their office does it at least once a week where I know I'm getting a very well-crafted email, and I have to really think twice, and it's really made me think differently about opening my email, and making sure that I'm doing some due diligence, to make sure I know where the email's coming from. One of the things we do, is also any external email is labeled external, so that way if it's a lure that appears to be, it's coming from another employee, but it's actually coming from an external email address, that's another way to help users make some good decisions, and really limit your attack surface, and reduce the threat. >> I think the points you're making here are very important, because if you think about the work-from-home cadence, it's a lot different. You're not nine to five. I mean, who works nine to five anyway, but your hours are different. Oftentimes, you got children to hone. You got dogs barking, kids are crawling all over us on the video. And so, oftentimes, of course we're frenzied at work, but there's a different kind of frenzy, so you might not be as in tune. So, you're basically saying, exercise that a little bit to get people, like a fire drill, to really get them tuned to being sensitized to such phishing attack. >> Right, well if you think about this from the viewpoint of an attacker, all of those scenarios that you mentioned, where you have a global pandemic. So, we're not just talking about a regional threat, like a hurricane or a tornado. In a case of a pandemic, or any of these type of situations, people are more likely to be reading the news, be probably checking social media more often, so that they can get an understanding of the latest news and information that may impact them. If you're an attacker, you've got now this kind of environment of global chaos that's been created, and you can use it to your advantage, because the reality is, as long as there's money to be made, attackers are going to want to take advantage of that scenario. So, what we're really talking about is, as you're reading your work email, as you're checking your personal email, taking a step back, slowing things down amidst all the distractions, barking dogs and co-workers now that may be at your house, also known as children, right? So, we need to really take a step back, and make sure that we are slowing things down, reading and doing due diligence in opening emails that will help all of the CIO and CISO type organizations more effectively to protect their organizations and their clients as well. >> When you talked about ransomware earlier, and I inferred from your comments that best practice, create an air gap, but I'm wondering also, can analytics play a role there, just in terms of identifying anomalous behavior? What else can I do to protect myself from ransomware? >> Great question. So, on the visibility side, which I think is what you're talking about, right? How do we detect these types of attacks? There's lots of great software out there. Typically, what we would want our visibility at the endpoints. So, usually some sort of EDR tool, which is an endpoint detection and response tool. That's going to allow us to capture things. In the old days, we would talk about antivirus software, and now you really have kind of next generation of antivirus software, which also gives you behavioral analytics and actions on the keyboard. We want to be able to detect that in any size environment. So, the more visibility we have into that, the better, but aside from just adopting new technology, potentially, there are best practices steps that we can take, and I mentioned earlier about making sure that you understand what is your most critical and sensitive data, and that you've got it backed up, and a lot of times we go into environments, and they say, "Well yeah, we have backups." This is great, but what they're not realizing, is that oftentimes those backups are connected to the network at all times, and in the case of a ransomware breach, you typically then will see those backups corrupted as well, and organizations will find themselves in a position where they say, "Well, we don't have any valid backups now "that we can restore from, in order to make sure "that we have a safe environment." And so, it's important that organizations understand and do a survey of what is their most critical and sensitive data, and then make sure that's backed up offline, and I say that, because it's not usually viable for organizations to have all of their data backed up offline. That costs a lot of money. That requires a lot of storage, but to look at really prioritizing their environment, their data within it, and making sure that they can have access to that which is needed, and then ultimately that's going to prevent you even needing to have the conversation about ransomware, because you still have access to that data. >> Yeah Wendi, I think you're making some really important points there. The tech obviously, is critical. People shifting to SD-WAN, securing endpoints, securing gateways, but really the processes are very very important, and I'll just throw out an example. If I'm making a snapshot of the Cloud, I'm not backed up. You better make sure that you understand how to recover from that backup, because just that copy is not a backup. You need the proper type of recovery software. You need to test that. Your thoughts on that. >> Yeah, that's absolutely true. So, what we want to make sure is that during the course of a potential ransomware attack, that the email's critical sensitive data is available offline. So, I mentioned earlier that testing is one of the best things that we're recommending. One of the most effective preparations is having an incident response plan, testing it for particular scenarios, and so in this case, one of the other things that we talk about a lot is limiting the impact of a breach. Every organization is going to get attacked, especially in today's day and age where you've got a larger attack surface. The win is really limiting the impact of that attack, and limiting the cost, and having an incident response plan, and having a team of people, whether they're internal or external that are responsible for responding to attacks, is the number one cost management. The number one decrease in cost is having access to that team. Typically, it will save an organization over a million dollars when the average cost of a data breach is about $4 million. So, that's pretty significant, and ultimately, if we can test, as you mentioned, those backups, that they are available in an offline scenario. In the course of one of those IR program plans or tests, that's great. It's a win for the organization. They can ensure that that data is going to be available, and it really helps them exercise that muscle memory in advance of an actual attack. >> Yeah, so the backup corp is actually becomes a really even more important component now. This has been great information. Where can people go specifically as it relates to COVID-19? I want to go look up a checklist to make sure. I've been scrambling to get my homeworkers up and running, get them productive, but boy, I really want to focus now on the things that I should be doing to button up my organization. Where can I go to learn more about this? >> Yeah, so there's so much great information out there, from everyone in the industry, but IBM is clearly no different. So, what we've done is action repurpose at IBM.com homepage where we've got a tremendous amount of information on COVID-19, and then IBM Security.com as well. Our team that focuses on breach response, has in particular, a site called X-Force Exchange, where we're sharing indicators, and we have a particular component that's related to COVID-19 specifically, and then lastly, we've got a free service, which is a threat intelligence enclave that we are hosting with our partner TruSTAR, that is specific to COVID-19 where industry organizations can sign up and then share in real time, threat indicators related to this, and have really that intelligence that's been also qualified by their peers, and many large organizations are using that to defend their environments. So, a lot of great resources out there. >> Wendy, you're an amazing source of knowledge. Thanks so much for coming on the theCUBE, and thanks to the X-Force team, doing some travel when necessary, and helping people really get a handle on this in this crazy crisis time. So, thank you very much. I really appreciate it. >> You're welcome, and certainly stay safe, and thanks for having me on. >> Back at you. All right, and thank you everybody. This is Dave Vellante for theCUBE. You're watching our continuous coverage of IBM Think 2020 Digital Think. Be right back right after this short break. (uplifting music)