Scott Raney, Redpoint Ventures - Google Next 2017 - #GoogleNext17 - #theCUBE
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(light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) You are Cube alumni. You are Cube alumni. (light music) >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) You are Cube alumni. (light music) >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) >> Today as a country, as a universe. >> Narrator: Congratulations, Reggie Jackson. You are Cube alumni. (light music) (light music) >> Narrator: Live from the Silicon Valley, It's the Cube. Covering Google Cloud Next 17. >> Hello and welcome to the Cube special coverage of Google Next 2017. This is the Cube's two days of live coverage here in Palo Alto studio. We have reporters and analysts on the ground. We have all the Wikibon analysts in San Francisco. Have been up there since Monday for the Google analyst summit. As well as reporters at the keynote. We're going to be going live to folks on the ground for a reaction and commentary from the keynotes. As well as all the big break outs and news coverage. Again, two days of live coverage and we want to put a shout out to Intel for their sponsorship and allowing us to do the two days of in depth coverage. Really breaking down the Cloud. And really talking about this new mega trend around Cloud service providers where it's a multi-cloud game, which is pretty clear that's happening. And then the SaaSification of the world with AI machine learning. Really changing the game on infrastructure, software development. This is the digital transformation. This is the May trend. And here to help kick off our two days of coverage is venture capitalist, Scott Raney, who's a partner at Redpoint Ventures, who has a lot of history in network software SaaS. Scott, thanks for joining us on the kickoff here. >> My pleasure. >> For our coverage. Yeah, the big story I on Google News is obviously Diane Green, great executive. She gets a lot of criticism for her presentation. Some people were saying it's a little bit sleepy, but she's got a folksy kind of, I call it the Berkeley kind of vibe, but she's super smart. She's a very cool person. But she came in from VMWare, which has a lot of chops in the enterprise so it's no surprise that Google Cloud is now marching heavily towards the enterprise. They have all the window dressing. You're seeing the all the check boxes next to the sales and marketing, some of the things that they're doing. But the end of the day, it's an AI machine learning at the center of all this. Where data and a new cloud developer or new developer market has been emerging very fast. They call it cloud native. You're investing in this space. Give me your thoughts on this because you guys have to look at the 20 mile stare down the road. Look at kind of that five year horizon or plus for investments whether it's early stage or what not, but you guys have done a lot with startups that have been successful. Twilio went public that you're on the board of. You have a lot of investments in there that are doing very, very well. The developers, the opportunities, what's your take as an investor writing big checks. >> Yeah, well I think Google is a really interesting way to start this conversation. Not just the Google Cloud platform, but Google as an entity. I think Google is frankly been defining about 10 years ahead of where enterprises are in terms of how they're thinking about building and deploying applications. And so, if you look at Google, the work they've done to actually support their internal efforts, these guys then create white papers, the white papers are then disseminated, and then a whole set of industries get kicked off around those. So obviously one of the great examples of that is what happen around Hadoop and that wave. I think what we're in the process of seeing right now is a whole series of innovations that are being developed around more kind of cloud native technologies. I think Kubernetes is a great example, which is really the outgrowth of work that Google had done around Borg. And so we spend a lot of time thinking about the work that Google's, the things that Google is working on now. Recognizing that's the future of enterprise computing. Obviously, it takes a while to get there. But, there have been massive industries you can create from that. >> And it's transformative too. Again, I mentioned Twillio. They went public. Great service. We saw Snap go public. They're now running on Google Cloud and some on AWS. There's game changing opportunities out there that are going to come out of these unique perspectives that developers and entrepreneurs might have. And say hey I'm going to innovate on camera technology. That becomes Snap, which becomes kind of a unique, weird app and then to a main stream. This is not a one off. I mean there's a lot happening around creative, young entrepreneurs and old, some guys our age. But either way, it's not just apps. It's transformation at the network level. All the way up to the top of the stack. >> Yeah. >> What are the trends around that? I mean because machine learning is obviously hot. What are you hearing for pitches? What's coming through your door? What are you looking at? You guys see a lot of deals. What's the trends that are coming out of there? >> Well, every pitch we see has machine learning in it. Every company has become an AI company at some level. So that's clearly a big trend. I think for us the way that we look at it in terms of investments is we're recognizing that the algorithms are really becoming commoditized in some level. And Google, with TensorFlow, is actually helping make that happen. As we just talked about, they're democratizing machine learning at some level. The key there is data. And so, when we look at these companies, we're looking for companies that have a unique, proprietary access to data that they can apply those algorithms to, deliver insight. I think one of the more interesting areas or applications around that we're seeing is in the SaaS space. Kind of upper level at the cloud space, how it's really not enough now to build a SaaS application that just automates a business process. What you have to do is deliver insights. You have to help make the people that are using these applications better at there job at some level and the way to do that is through things like machine learning. >> What's interesting, Peter Burris, who's one of our heads of research for Wikibon pointed out, last week when we we're covering Mobile World Congress, he goes it's interesting, you know years ago, when I was breaking into the business in the late 80s, early 90s, it was known processes, unknown technology, and those were automated. Now you have known technology and unknown processes. So getting those insights to get that discovery could really disrupt existing incumbents, big players. So someone can innovate, say hey, I'm going to innovate on a new process that's emerging. This seems to be the big trend that's going on and again the software model is changing. So how do you guys see entrepreneurs looking at the AI and are they that focused on that? Or do they see that? I mean what are the key areas? Do they actually say hey, I'm going to disrupt this marketplace with this one feature? We always hear the MVP or pick something and do it great. What are some of the things that you've seen? >> We're really seeing two things in the AI and ML space. We're seeing one is the general kind of platform play. People that are trying to actually offer machine learning to developers in some way, shape or form. And the reality is I think those are very difficult businesses to build. I think Google Cloud is actually extremely well positioned to be able to actually kind of drive that forward for developers based on all the work they've done internally and they way that cloud is built and architected. The second are applications are AI and ML. And that's where we're spending the vast majority of our time because we think that's where the most value we be created there for folks that don't own a cloud like Google. >> The thing that's interesting about entrepreneurs is it's been a nice thing, the cloud you can get into the game with open source and build a business. You don't have to get all the, provision the data center. That's kind of been talked about, it's not new news. Yeah, you can get up and running, but it's interesting. It was easy to get into the enterprise and then all of sudden now, as it gets more complicated, we're almost going back to the old days of it was really hard to crack the code in the enterprise. It seems to be a lot of new table stakes are emerging. It used to be could native, oh we're going to go to the enterprise. And you saw box.net, now being Box and Dropbox, they're getting in the enterprise very easily. But now, as we go I'd say post-2012, all these new requirements start to rear their ugly head around it's hard to get into the enterprise. So this is something that Google is certainly challenged with right now is that they have a lot of tech, they're serious about the enterprise, that's clear. But to be an enterprise contender and winner and winning deals, how hard is it to win the enterprise? And is that some that you see where the enterprise landscape has changed where it's harder or is it easier? What's your thoughts in the complexities in the enterprise? >> Yeah, I maybe have a different point of view than you do. Which is actually, I actually think it's actually easier now to penetrate the enterprise at some level than it ever has been before. But it has to start with product. And open source is an incredible phenomenon that we're seeing that's kind of overtaking the way that enterprises think about building infrastructure today. I don't think you can build an infrastructure company unless you're offering it as open source software. And so, what we look for in terms of investments and I think what entrepreneurs need to do is think about how do I build products that enterprises will love and release that as open source and open to see some level of adoption. When you see that then that's the best path to be able to go in and sell to them and building revenue around it. Kind of transitioning back to Google and what they're doing with the cloud effort, I think that their approach is actually, it's intriguing. You know, Diane is a world class executive in this way and, you know, I think brought in the last big transition that we've seen through the work she did with virtualization. And I wouldn't bet against her here. I think the things that those guys are doing is offering a pretty compelling set of higher level services now that are getting traction with things like BigQuery. I think TensorFlow is obviously very interesting. And then what they now announced recently with Spanner as a service. These are all technologies that Google understands and mastered and are very compelling technologies that I think the average developer will want. And they are highly differentiated from the services that are available from the Amazon's and Microsofts' of the world. >> Yeah, Spanner certainly got that horizontally-scalable mojo going on. They still got some work to do outside of MySQL and there on the relational database side, which we're watching. But they know that. I mean Google is clearly not saying they're, you know, fully-baked. They're actually candid in the analyst meeting. They were very candid on the security side and very candid on some of these things that they know they've got to do. But they are peddling as fast as they can. So I got to ask you the venture capital question. Developers are out there. Because there was a line, literally a blockbuster as they called it. People around the block to get in. Google IO had similar attraction. Those events are awesome. Google runs great events. They have, I would call them the technology store. People love to go in there and see what they have. But as an entrepreneur coming in, I'm going to build on a stack, whether it's Amazon or Google or somewhere else, you got to worry about the viability when you have the big gorillas out there. You got Amazon, now Google. What's the formula for and what do you worry about as an investor because the things you must think about is okay, what's the approach, where's the viability, is there a marketplace, is there monetization, can they get traction, can they go beyond the first three million in sales, because SaaS you can get there pretty quickly, as it's been discussed. What are the fears that you worry about and what advice would you give entrepreneurs as they start to start really innovating and saying hey I'm going to take the democratization of AI and I'm going to do some damage. I want to enter a market. These are considerations that you got to think about and you, as an investor, where's the risk? And what's the opportunity? >> Oh man, well there are lots of risks starting a company. We could talk for an hour about the challenges associated with being an entrepreneur. It's probably the hardest job you can imagine having. You know I think that the first and foremost is you got to build products that people love. And you got to solve a real problem. And so, I think for us as investors, we look for that. It's different now in enterprise investing in infrastructure than before where there used to be 10, 20 million dollar efforts required to build the technology and then you take it to the enterprise. And you would hope that it would sell. Now, with a couple million dollars, you have the ability to go out and write some compelling software, release it in the open source and see whether or not it gets traction. And then, really the challenge is figuring out whether you can monetize that or not, right. And in today's model, that's really where we struggle. It's ultimately in how you ultimately package this and sell it. I think that the primary models that we're seeing are either some form of upsell on open source, so either service support, open core, or an enterprise grade application built on top of the open source. The other alternative is to deliver it as a service. And we see lots of folks that are taking that open source and saying we're going to run this as a service. We have a company, a platform of mine, that does that for cribinetties, but there are companies like Data Bricks that are doing that for Spark and the whole data pipeline. And that is potentially a very compelling model too. >> Do you have a formula or an algorithm for investment? I remember talking to Jeremy Lu way back in the day and I just saw him in an interview on Snapchat, was an investor and he actually jumped into the stats with Evan Spiegel and saw the traction cause he was skeptical. A lot of people had passed on it, but you know that story. Is there an algom that you look for besides the team and being an exceptional team of people, you know technical chops and product chops. Is there a way that you look at to identify traction in this marketplace because it could be, there's a lot of turbulence, mircoservices, you got Kubernetes, another Google innovation that's kind of becoming a glue layer if you will across services. Is there a way to say oh that's got traction, I like that? Or here's some benchmarks that I look for for hurdles in ventures. >> Yeah, within this infrastructure space primarily around models that are going to be delivered as open source, there's a couple things that we can look at. We'll track GitHub stars and so we'll get a sense from that how the community views this. Whether this is something that they are particularly interested in and the level of traction they're getting within that community. It's almost like that is almost like a stamp of approval from the technology community that says this is a really cool project, right? And then, beyond that you start to look at download volumes. And to understand just how widespread the adoption of this technology is. Those are imperfect metrics, you know. And so, a lot of times it comes back to >> Market forces or whatever. >> Switching gears and looking at the customers and asking them the kinds of problems they are experiencing and whether or not these technologies have a chance to actually address real long standing challenges that they've had in either building or deploying or running applications. And so, it's different than consumer. Yeah, consumer is a little bit easier to measure. And you have a lot of data. Consumer has it's own challenges and it's very difficult to kind of predict a priority or what's going to be successful. But the good news for us is that with high-quality teams, these guys typically know where to focus and where to spend time and ultimately will be able to create it. >> And customer traction is always a great one to look at. I mean sell the data points. Scott Raney, what's new with Redpoint Ventures? Give a quick plug for what you guys are doing, what you're investing in, size of the fund, how much dry powder you have as they say. Are you still writing checks? What kind of checks? >> We are in business and we're looking for great entrepreneurs. So we have two funds. One is a 400 million dollar early stage fund that focuses primarily on Series A and an occasional Series B. And then we have a 400 million dollar early growth fund that is really more an occasional Series B and Series C. You know our attitude to the entrepreneurs is they should be indifferent to which fund they're in. We treat every investment the same. Really, we just want to be a part of great companies and get a chance to work with great entrepreneurs. >> And you guys also sponsored the party last night with the CNCF After Cloud Native Compute Foundation. >> Yeah. >> How'd that go? What were some of the conversations in the hall way there? Or in the hall way, in the event, it was a social event, but you know great community, the CNCF After Development. A couple new projects emerging. >> They've done some great work. And the projects that are coming in represent a lot of the foundation work that's going to be required to build cloud native applications. The first thing we did at this event last night is try to find what cloud native actually is. (laughs) And I think everybody has a different definition for that. >> What's the most common one? Is there a trend pattern in there? >> Yeah, I think people were saying these are applications that are built, traditionally built, using containers. They're built leveraging microservices. And they are built with the assumption that the underlying infrastructure is going to be ephemeral in some way. So you know built... >> And you have a pony in that game with Azicorp so update on those guys? >> It's a company that is doing extremely well and solving a broad set of problems around helping developers build and run applications on top of the cloud and I think what were setting there and we're seeing kind of across the board is a general desire to start to think about multi-cloud. To start to understand what it takes to actually deploy applications and run applications across multiple clouds. And also to be more agnostic about what they underlying substrate looks like. And those are trends that bode well for Google and Microsoft. >> Yeah, we're excited, we're going to be watching. Scott, thanks for coming on. We're going to be watching that. Kubernetes, that orchestration layer that's going on around microservices that's a hot I'd say battleground around innovation, a lot of good things happening there. Great opportunities when there's a lot of turbulence. Great opportunities to invest. Good luck with your investments. Scott Raney, partner at Redpoint Ventures. Very active in the community. A great VC, check him out. It's the Cube two days of live coverage all day. Going to 4:30, 5:00 pm today. And then tomorrow, Thursday. And then we're off to South by Southwest again. More coverage, we wrap with more coverage after the short break.
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Devin Dillon, Technovation | Technovation World Pitch Summit 2019
>> Announcer: From Santa Clara, California, It's theCUBE! Covering Technovation World Pitch Summit 2019. Brought to you by SiliconANGLE Media. Now, here's Sonia Tagare. >> Hi and welcome to theCUBE. I'm your host, Sonia Tagare, and we're here at the Oracle Agnews Campus in Santa Clara, California, covering Technovations World Pitch Summit 2019, a pitch competition in which girls from around the world develop mobile apps in order to create positive change in the world. With us today, we have a Technovation executive, Devin Dillon, who is the Senior Director of Partnerships at Technovation, welcome to The Cube. >> Thank you. >> So, before we start, for people who don't know, can you tell us more about Technovation World Pitch? >> Sure, so Technovation World Pitch is sort of the culminating event of a program that we run for young girls around the world. So we invite girls to solve problems in their community. This year, we had over 7,000 girls from 57 countries participating. So lots of girls with lots of ideas. And then this World Pitch is the culmination of that. So it's a competition, and our winners from around the world are invited to come here and share their ideas. And a really exciting part is they get to meet all of their peers that are also working on solving problems and exploring technology, so it's a really great week. >> That's awesome, and can you tell us more about how you got involved in Technovation, and what your role is at the company? >> Sure, so I got involved in Technovation about seven years ago, the program was small. It had just gone international. I think our first year, we had less than 10 countries that were participating, but I really liked the idea of putting education online, accessible to anybody. Anyone can lead it, and solve a problem in their community, and learn a little bit as they were doing that. So that's how I got involved. And then, the program has grown, and we now have this big celebration event. So it looks different, but yeah, that's how I got involved. >> And can you tell me more about your role? >> Sure yes. So, I lead the program. So we have two programs at Technovation. We have Technovation Girls, which this World Summit is the celebrating event for, then we have Technovation Families, which is an educational program for our younger audience. It invites families to solve problems with AI. So my role is really to make sure that our programs are awesome, and helping people to learn. Our resources are good, and we're supporting our leaders around the world. So, our Technovation team never actually leads programs, we invite everyone from around the world to lead the programs, so we do a lot of work to make sure that the quality is there, and that the programs are having a great impact on the kids. >> Wow, and I recently heard that Iridescent became Technovation, so can you tell us more about that change, and why that decision was made? >> Yeah, I'm happy to. So, like I mentioned, we have two flagship programs. They previously had names that were pretty different and our organization was called Iridescent. And Technovation, it was this program, it was like a program that had gotten a lot of global scale and participants. So much so, that when we would say Iridescent, people would recognize us. So we changed our overall organization name to Technovation, and this program is now called Technovation Girls. We challenge girls to solve a problem in their community, using coding, and create a mobile app and a business plan, and then our other program, Technovation Families, challenges families to solve a problem using AI. >> And so I heard the girls had an amazing week. What was the schedule like, who did they get to meet? >> Sure, so it's a busy week. We have flown in girls from all over to be able to see a little bit of the Bay Area, to be able to meet each other, so we have lots of activities. We've had field trips to a lot of tech companies, so we were able to visit Uber, we were able to visit Autodesk, Google Ventures, where the girls are able to see and hear from different mentors in the industry, meet people that are working on technology, ask the questions, and then the other component is we invite the girls to connect with each other. It's a powerful moment where we have a lot of girls representing different cultures and different ideas, so we have fun things like dance parties and opportunities for them to get to know each other also. >> That sounds like a really bonding sleep over. >> Yeah, we try to create that atmosphere. Of course the girls can be shy, and they're coming maybe the first time to the United States. Many of them, English is their third or their fourth language, so it can be a little scary at first, but I think by today, they have been able to hopefully create some lasting friendships. >> That's amazing, and along with the friendships, for the people who do win, what kind of prizes do they get? >> Yeah, so we are giving away this year, over $50,000 worth of prizes. $30,000 of that is scholarships so the students can continue their education since they're young girls, they're able to sort of put that to their education how they would like, and then another option is that they can continue developing their idea. So the girls have crated a mobile app and a business plan, and so they're able to continue developing that if they would like to. >> And do they have mentors guiding them through that? >> Yes, and the exciting thing is, a lot of the mentors are here. So the way that the competition works, is that the girls are working on their idea for many months. They are creating an idea, they're coding, they're learning a lot of different things, they can be creating business plans, and the mentors are really there to support them, to help them build a relationship with someone who's maybe in the tech industry, but also just someone to give encouragement and to help them work together on their problem. >> And have you seen an increase in participant in Technovation over the years? >> Yeah, so this year, like I mentioned, we had 7,000 participants, which is a large year for us. The past two years, we've had great growth, because the program is online, and it's freely accessible. We've really been able to see a lot of take up from different people around the world. >> What countries do you hope to reach to eventually? >> Yeah, good question. Well we had submissions from 57 countries this year, so you know, each year, the submissions kind of change. So we're growing in a lot of really exciting places, I always love to see ideas from all different areas of the world, so tonight, we have some great ideas represented from Nigeria, and Cambodia, and Bolivia, and Canada, like really right there, like lots of corners of the world, so it's always exciting to see. >> And like what criteria do finalists have to pass to make it to this stage? >> Yeah, good question. So they need to submit a lot of different things to be invited to the competition. So the girls really work on pitching their idea, because we know that if you have an idea, not just in technology, you need to be able to understand how to present it and develop you know a business plan, and how you want others to understand what you're doing. They have created a mobile app, so they've coded something. They've probably learned technology or some technology skills, and then, what are our other components. They like develop their idea. So a large part of it is really thinking of an idea, making it batter, developing an actual product, so. >> Wow, and how do you think Technovation is helping the overall girls in tech, women in tech community? >> Yeah, so we're hoping it could get girls interested. So our girls are young, but we really hope to spark an interest and get them involved in the community, hopefully, this is a step on their path. Maybe they will keep taking classes that are technology related, or maybe they'll make some friends that are into technology and form a community. Maybe they'll go to college for this. Maybe some of them will become computer scientists, or engineers, or someone in technology, so it's pretty open, we want to create problem solvers and problem solvers so a lot of different things in our world, including impact technology. >> And going off of that, are there any success stories that really stand out to you? >> Yeah, I'm trying to think of some girls from this year. I think what always stands out to me, from the girls, is that they aren't just building like a mobile app. A lot of them are collaborating with people in their community, with their governments, with different non-profits. So, one of the girls this year, she's working on opioid addiction, and she's been collaborating with a lot of researchers in different universities, she's been thinking about how to create a prototype. Another girl this year is working on supporting farmers and invasive species. So she's been working with different invasive species groups to understand how this program is affecting people, so I think it's always really fun to see how the girls are not just thinking about themselves, or collaborating just on their team, they're really thinking about their community and making an impact with different people and different groups. >> And how do you hope Technovations going to continue to improve and impact more girls? >> Well, I hope we continue to create girls that feel empowered to make the world better. Which you know, is idealistic, but I think that's power of education, is that you help people to think about how to make the world better at the end of the day, and I hope we're giving them those tools. Hope we continue giving them the tools to make their lives and their communities better. >> That's awesome, and thank you so much for being here. >> Devon: Sure, thank you so much. >> This is Devon Dillon, and I'm Sonia Tagare. Thanks for watching The Cube. Stay tuned for more. (upbeat funky music)
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Brought to you by SiliconANGLE Media. develop mobile apps in order to of a program that we run for young girls around the world. and we now have this big celebration event. to lead the programs, so we do a lot of work We challenge girls to solve a problem in their community, And so I heard the girls had an amazing week. and opportunities for them to get to know each other also. to the United States. and so they're able to continue developing that and the mentors are really there to support them, We've really been able to see a lot of take up so it's always exciting to see. So they need to submit a lot of different things so it's pretty open, we want to create problem solvers so I think it's always really fun to see that feel empowered to make the world better. This is Devon Dillon, and I'm Sonia Tagare.
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Team Coco, Kazakhstan | Technovation World Pitch Summit 2019
>> from Santa Clara, California It's the Cube covering techno ovation World Pitch Summit 2019 Brought to you by Silicon Angle Media Now here's Sonia to Gari >> Hi and welcome to the Cube. I'm your host, Sonia to Gari. And we're here at Oracle's Agnew's campus in Santa Clara, California covering techno vacations World Pitch Summit 2019. Ah, pitch competition in which girls from around the world developed mobile lapse in order to create positive change in the world with us. Today we have Team Coco from Kazakhstan. Welcome. The members are, um Dilma as camel Over and Mallika Bree by Ava Uh, Donna Ulanova and Lube of do Chen Kuo Welcome. And congratulations on being finalists. Thank you. So your app is called tech Go. Can you tell us more about it? >> Yes. Uh so so techo in three d mobile application, which has a minute reality and as connected to the hardware which has dedicated for the behavioral change of people for so that they can become more conscious and like a friendly. >> And can you tell us more about how it works? Yes, >> of course there is. Luba, who can explain this? Okay. S >> o r application is about an astronaut who needs to save the planet. S O Firstly is there is a game in which a person needs to save your hair. Virtual airs by selling some ecological problems in it so that he or she wrote, be educated to both real life scenarios. And I also have a step counter which tracks your carbon footprint and encourages people to trust Morgan Friend the transportation options And that's a rare make really impact is that we connect our application with a special trash boxes in our city. All those locations are shown on the map, and coming to this place is user received trash box. And since Rosa Garbage and then because he has restaurants carriage here, she will get some points and your impact will be realized in the eventuality. Yeah, >> So what impact in society do you hope that this app will help change >> Rapids three t mobile application and it's a game. That is why Gamification and theater magic reality, which is a r which is inside this game a cz more visually in psychological attractive to people and those challenges that we provide a game are intensified so that most of the people. When they accomplish their goals, they might get, like, have a certain profit out of it so that they can become worker friendly and gain benefits. This is how we want to make sure that people might gain my changed a behavior for the sake of ecology. >> That's awesome. So you're using essentially a game incentivize people to make better choices in their everyday lives. That's great. And so how >> did you >> come up with this idea? >> So look, I will explain >> this. Actually, there were before some eco trash boxes in our school because like the thing off, ecological problems and recycling is one of the most talked about topics in Kazakhstan nowadays. And like in our school, the students try. Thio make this echo charge boxes, but they were always empty because students wasn't incent ified to recycle the garbage. And we tested our up in our school and we already launched it in our school and this ups incentivize our students. And now this I could trash boxes with our hard way always full. So >> that's awesome. See, you already found some success with your app. Thank you. Do you think that that this is a problem in the bigger community. >> Oh, maybe Donna Comptel. >> So we're saying that we started locally, but we got to go globally within that, uh, a pollution, like a pollution global problem and we trying to solve all over the world. So in our game, we have the whole world that you become an astronaut. So you should be aware for hold the problem that was happening in the earth. So we are trying to engage and educate people to be more global on to be more responsible for our final for our home. >> It sounds like everyone in the world should download that app. Yes, I do hope Thio uh, expand if you get the funding. >> Yes, um, we plan to expand not only in our country, Kazakhstan on only locally, but also globally. And we would like to create the eco friendly community across Central Asia since we want to make sure that consciousness is global in our area. >> And what struggles have you faced trying to create this app? >> Um, probably there were some struggles and off course in the realization and, uh, the realization of technical part of this project and creating a business model, since we are not very experienced in this kind of things. But since we have participated in techno vacation and we were immersed in this protest and were modified Thio motivated. Yeah, and we're motivated to learn all this things and acquire those skills. And this is why we became more experienced in this stuff. So right now, uh, those struggles that we face before not longer problem for us. So yeah, this what we faced? >> So techno vacation has definitely helped. Do you improve your app and yes, right houses. Tech innovation Helped you? >> Yeah, Um, probably someone else wants to ask you this question. >> How is SECNAV ation help? You were What skills have you learned from this journey? For >> example, one of the most important skills, I guess iss a teamwork. Like after we started to work on the one project, we started to listen each other excavation actually helped us too. Um, I understand the opinions off other people and like to understand the problems in our society. We start to dream bigger to think bigger, wider kind of that >> That's amazing. And also take Novation helping us >> to explore new companies to be more like open a person to come to The company's asked about the help on not like B just like see the problems and trying to solve trying to find a solution and be the people of the world and be responsible for our planet for what's happening in our local community on be aware of everything. >> And, um So I heard you guys had an amazing week. Um, you you went to whoever You went some other places. So can you tell us more about your week >> you want? So we went to amazing places in a Silicon Valley in a San Francisco San Jose and we so, like it'd, for example, Golden Gate Bridge. And also the Alcatraz so were so impressed by their architecture by the people by the nature on DDE. We just expected a lot of Onda. We just got this old expectations come to the reality on dhe. We hope that that kind of dream will come true in our future, and we gonna to work in a one of the big companies that were located here. I know all the universities. So >> how is it like going to the different tech companies and seeing it in real life. >> So we >> visited Uber Company and Google Ventures, and both we I have seen people who work is there, and we're really impressive on. And we really like it. It? Yeah. And, uh, I think so. Before, like in my childhood, I dreaming to be to be in Silicon Valley, to goes there and, like, meet people who are work already working you And now, like my dream came through. >> That's awesome. And you get to see California And you you might be able to win today. So thank you so much for being on. I wish you all the best. And I hope you haven't amazing pitch tonight. Thank you. This has been Team Coco from Kazakhstan. I'm your host, Sonia to Garey. This is the Cube. Stay tuned for more
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Can you tell us more about it? and as connected to the hardware which has dedicated for the behavioral of course there is. And that's a rare make really impact is that we connect our application with a special trash This is how we want to make sure that people might gain And so how And like in our school, the students try. See, you already found some success with your app. So in our game, we have the whole world that you become an astronaut. Thio uh, expand if you get the funding. And we would like to create the eco friendly community across Central Asia So right now, uh, those struggles that we face before not longer problem Do you improve your app and yes, right houses. Like after we started to work on the one project, we started to And also take Novation helping us and be the people of the world and be responsible for our planet for what's happening So can you tell us more about your week So we went to amazing places to goes there and, like, meet people who are work already working you And And I hope you haven't amazing pitch tonight.
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Bassam Tabbara, Upbound | KubeCon + CloudNativeCon 2018
>> Narrator: Live, from Copenhagen, Denmark. It's theCUBE. Covering KubeCon and CloudNativeCon Europe 2018. Brought to you by the Cloud Native Computing Foundation, and its ecosystem partners. >> Live in Copenhagen, Denmark, of KubeCon 2018 Europe. I'm John Furrier with Lauren Cooney, my cohost. Exciting startup news here. Obviously, it's a growing ecosystem, all the big names are in it, but, great ecosystem of startups. One launching here, we have Bassam Tabbara, who's the founder and CEO of Upbound, here on theCUBE. Website is going to go live in a few hours. We're here for a quick preview. Thanks for joining theCUBE today. Appreciate it. >> Oh, my pleasure. >> So, you got a company. No one knows about it. (Bassam laughing) Now they're going to hear about it. What are you guys doing? What is Upbound about? And what are you doing? >> So Upbound is going after the problem of multi-cloud. So the way to think about it is that, you know, we're seeing now the ubiquity of Kubernetes, and if you think about what Kubernetes has done, it has solved the problem of taking many machines and making them into one, and doing all the scheduling and management and becoming the operating system of a cluster, right? Upbound is the next level up. Upbound is essentially taking multiple clusters and solving a similar set of problems around running distributed systems, distributed services, global services across clusters. It was really interesting to hear CERN this morning talking about how their managing 210 clusters and you think about 210 clusters, if you would talk about 210 machines, you'd be like, "Wow, that's a lot of machines", right? This is 210 clusters, and so a similar set of problems exist at a higher level, and that's the focus of Upbound. >> So, you guys are announcing a financing, $9 million from an investment Series A financing. Google Ventures as a lead and a variety of industry super-reputable investors. What was the value proposition pitch? What got Google Ventures excited? What was the core value, technology, business model? Give us the deck. >> My understanding of their investment thesis, and it's hard to claim that you always understand this. Essentially, the next level of infrastructure problem is essentially around multi-cloud and enterprises are managing many clusters today, many different cloud environments, whether it's across regions of a public cloud vendor or it's across public cloud vendors or across hybrid boundaries, on premise verse private cloud versus public cloud. It's become a challenge to run things across clusters and there's a lot of interesting scenarios to be solved at that level. That was the premise of the investment. >> John: So, are you guys a management software piece? Are you guys technology? What's the product? >> We're essentially building a service that helps companies run across cloud environments. And it's based on Kubernetes, 'cause Kubernetes is an amazing platform to build on top of, and we've learned that through our investment in Rook. You know, it's a great extension points and awesome community to be working with, We're offering a service for multi-cloud. >> Right, is it going to be, some shape of it, going to be open source or what are you looking at in particular? >> Yeah, obviously there'll be parts of it that are open source. We're a big open-source company. The team that's in Upbound, that's actually the team that's behind Rook, and Rook is a CNCF project now and all open source, obviously. And so, yeah, we're definitely an open-source player. >> Good. >> So you're exposed to the storage challenges with Rook and all the future kind of architecture. We just had Adrian Cockcroft on. we were both high fiving each other and celebrating that microservices is going to be a modern era. >> Bassam: Yes. >> How do you guys solve that problem? What is it going to be, the buyer going to be in a cloud architect? Is it going to be a storage person? Is it an ops person? Who's the target buyer of your service? Or user of your service? >> Well essentially people, DevOps people, that are managing multiple clusters today and understand the challenges around managing multiple clusters, no normalization of policies, separate users, separate user management, observability. All those things come up with a strategist, and of course, let's not forget, stateful workloads and managing state across environments is, I'd say, probably one of the harder problems. So, you know, the buyer is essentially somebody in DevOps, and then obviously, the CTO, CIO level gets involved at some point, but it's a draw. >> When you guys were forming the company. Obviously, with the Rook project, you were exposed to some of the pain points, you mentioned a few of them. What was the one pain point that jumped out at you the most and you said, "Hey, we can build a company around this"? >> The fact that most enterprises are now managing multiple cloud environments and they are completely independent. Anything that they try to normalize or do across them is... There's a human involved, or there's some homegrown script involved to actually run across clusters. And honestly, that's the same problem that people are trying to solve across machines, right? And that led to some, you know, the work that's happening around orchestration, Kubernetes, and others. It's only logical that we move up a level and solve similar set of problems. >> Yeah, I have a question about your service. Just, along the lines of, There are a lot of people coming into this market with, "We've got this integration solution that is multi-cloud," or, "We have this kind of API platform that can solve "for multi-cloud and run applications "cross multiple cloud platforms." >> Right. >> What is your differentiator? >> Yeah, so I mean, multi-cloud has become a thing now, as you've observed. I think the power of what we're doing is that we're building a control plane based on Kubernetes and the great work that's happening in the Kubernetes space around multi-cluster and federation and everything else, and offering a set of services that layer on top of that that solve some critical problems across clouds, including stateful workloads and migration portability across clouds. And essentially, inherently building this on the Kubernetes platform and our experience with that and our experience with the community around Kubernetes, I think is differentiated. >> So that leads me to our next question. So your pricing model, you said that you were going to be open source. So is that control plane going to be open source and then some services are going to be bucketed into-- >> Yeah, it's probably too early for us to talk about the pricing model, but think of it as a service a manage service for multi-cloud. >> Great. >> You can imagine that... Open source is actually quite compatible with a service play. >> Yes it is. >> And $9 million, that's a good chunk of cash. Congratulations. Use of funds? Obviously, hiring out of the gate? What's your priorities on the use of funds on the first round of funding? >> So we're going to accelerate hiring, we're going to accelerate delivering the service, and that's, you know, this is the fun part of a startup. (John laughing) This is my second one. It's the next 18 months is all building and growing and doing product. >> John: And what's your five-year pro-forma revenue projection? (laughing) You made it up on 30C. >> Let me pull up my spreadsheet. (hosts laughing) >> I love those VC slides, "Yeah, we're makin up year five." No, but you want to have some growth, so the trend is your friend. Here, it's multi-cloud, >> That's right. >> And obviously the growth of microservices. Obviously, right. >> That's right. >> Anything else out there that's on your mind observationally, looking at the market? As you start coming, certainly you're doing a lot of due diligence on the market. What are your risk factors? How you thinking about it? What are you looking at closely? How are you studying some of the trend data? >> I mean at some level, the way to think about this is Cloud Native is still at its infancy, right, despite all the amazing momentum that's building around it. I think, you know at some level, we use the term Cloud Native but it's really just cloud computing. I think the adoption cycle is going to be interesting, so that's something that I think about a lot. You know, how long will people kind of make transformative changes to what they're doing? But, I believe the power of open source and the community is that people are. I mean look at this conference. A lot of people are here, including-- >> No doubt open source is a good bet. >> That's right. >> I think the thing that we're watching, love to get your reaction to, and Lauren, you too, is that Stu Miniman, my cohost. He's not here, he's at the Dell EMC World event. We talk about this all the time around what's the migration going to look like from on-prem to cloud? Meaning, how's the on-prem is transferring to cloud ops? >> That's right. >> Right? So okay, perfect for your case, I think. What's the ratio, what's hybrid cloud going to look like when you have a true private cloud, true cloud environment on premise? >> Yeah. >> 'Cause this speaks to the multi-cloud trend because if I can have an on-premise operation, I can make-- >> Very much. >> Well you have to look at the applications too. I mean, that's critical because you've got these monolithic applications that have to be essentially changed and ported into different environments to become multi-cloud. There's heavy lifting there. >> Yeah, I think the interesting thing about what you're describing here is that it used to be that if you're running on premise you're using a completely different stack from say what you're running in public cloud, right? And so, not only was the choice about where you're hosting your compute and your networking and storage, but it was also a choice of stacks, right? Open stack or whatever you're running on premise, and then there was Amazon or others, right? What is happening now is that we're actually normalizing on stacks. So this whole movement around Kubernetes is essentially a way to say that there is now a common stack, regardless of where you're actually being deployed, right? The store is not always there and that's, but it'll get there, right? At some level, it gives people more choices about where they want to host, and in fact, if... Portability becomes more interesting 'cause you could move in and out of clouds, right? There are costs to doing that. Data gravity is a thing, but-- >> John: The containers are helpful. >> Containers are helpful, but, you know, that Amazon truck goes in one direction. (John chuckling) It is interesting to think about that. But at least it becomes possible for people to think about how to manage their infrastructure and how to manage their services across clouds. And, end result is it'll have more choices. >> Well, I think this community, you talked about on our intro today about portability is really what this community cares a lot about. >> Bassam: Very much. >> Choice and non-lock-in. >> Very much. It's amazing how many companies that we talk to that actually have a, like a strategies, you know, CTO, CIO-level down, around not getting locked in to any vendor. Yet, they are not able to fulfill that. >> Yeah, it's hard to talk about lock in when you actually don't even know what Cloud Native is. So, it's interesting discussion, and Adrian Cockcroft was just on from Amazon, and he and I were talking with Lauren about, that's a developer organization and management discussion. >> Yeah. >> First. >> Bassam: That's right. >> So you can't, you don't know what it is? How do you know what-- (Bassam laughing) >> Well, there's... >> A lock in looks like? You can't play chess if you don't know what checkmate looks like. >> Yeah, but the good news is that developers are high up on that food chain now and they're able to actually make these buy decisions. So I think that's going to be critical. >> Well congratulations on the financing. >> Bassam: Thank you. >> Love the company name, Upbound? >> Yes. >> Upbound. >> Bassam: Essentially going above the clouds. >> Above the clouds. >> Like it. >> Congratulations. Looking forward to tracking the progress. And great to have you on theCUBE. $9 million dollars in fresh financing. Upbound just scored a great deal for multi-cloud. Again, that's a great trend. Congratulations. More CUBE coverage here in a moment. Thanks for watching. Be right back, stay with us.
SUMMARY :
Brought to you by the Cloud Native Computing Foundation, Website is going to go live in a few hours. What are you guys doing? So the way to think about it is that, you know, So, you guys are announcing a financing, and it's hard to claim that you always understand this. and awesome community to be working with, and Rook is a CNCF project now and celebrating that microservices is going to be a modern era. So, you know, the buyer is essentially somebody in DevOps, and you said, "Hey, we can build a company around this"? And that led to some, you know, Just, along the lines of, and the great work that's happening in the Kubernetes space So is that control plane going to be open source to talk about the pricing model, with a service play. on the first round of funding? and that's, you know, this is the fun part of a startup. John: And what's your five-year Let me pull up my spreadsheet. so the trend is your friend. And obviously the growth of microservices. What are you looking at closely? I think the adoption cycle is going to be interesting, and Lauren, you too, is that Stu Miniman, my cohost. What's the ratio, what's hybrid cloud going to look like that have to be essentially changed and ported and your networking and storage, and how to manage their services across clouds. you talked about on our intro today about you know, CTO, CIO-level down, Yeah, it's hard to talk about lock in You can't play chess if you don't know So I think that's going to be critical. And great to have you on theCUBE.
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Lynn Lucas, Cohesity | CUBEConversation, March 2018
(upbeat music) >> Hey welcome back everybody, Jeff Frick here with theCUBE. We're in our Palo Alto studios. The conference season is just about ready to take off so we still have some time to get some Cube conversations in before we hit the road and spend the next several days and weeks and months in Las Vegas, Orlando, and points on the compass. So, we're excited to have our next guest. She's Lynn Lucas, Cube alumni, CMO of Cohesity, Lynn, great to see you again. >> Jeff, super to be here for the first time in Palo Alto. >> Yeah, how do you like the studio? >> I love it! >> It's a little different than the vibe at the conferences. >> A little quieter-- >> A little quieter. >> Than the conferences but I like it. >> Well good, good, welcome, so you have relatively recently joined a new company, Cohesity, so congratulations on that. >> Thanks, yeah. >> And just curious, one, give us just a quick overview on Cohesity but more importantly, what did you see that attracted you, to get you to join? >> Great, yeah, so Cohesity, just joined at the beginning of January, having a blast. And really what I saw that attracted me to Cohesity was three things. It's an incredible founder, Mohit Aron, who was formerly the CTO and co-founder of Nutanix called the Father of Hyperconvergence and before that the lead developer at Google File System. And, he really is doing what a lot of Silicon Valley is known for, which is he took a step back and is looking at this space in the data center that we call secondary data, back up, archives, replications, test dev, analytics, and said, "You know what? "The world doesn't need a better point solution. "We need to take a step back and look "at how this gold mine of data can be used "in a much more efficient way." Because data is after all, is what's powering the worlds businesses and their differentiation. So, the technology, Mohit himself is a founder and then it's just an incredible start up culture. It's fast growing, we're having fun every day, I love going to work. >> It's amazing, I was just doing some background and you guys have raised $160 million. The list of leadership and board and advisory is pretty amazing. It's like a who's who from this industry. So he pulled together a helluva team. >> He really has and you know Carl Eschenbach, former COO of VM Ware is on our board. >> Cube alumni, Patrick Rogers. >> Rob Salmon. >> Cube alumni, we could go on and on. >> Yes, Ned App, Dan Wormehoven, Google Ventures is invested, Sequoia. I think Sequoia said we're the fastest growing company in their portfolio. We grew 600% year over year last year, 40 to 50% growth in new customers every quarter, cause they're is just such a pent up demand to really solve some of the problems that haven't been addressed over the last, really, couple of decades for the inefficiencies and how all of this data for these secondary workloads is managed. >> So you got an interesting graphic on the website talking about secondary data. And that it's really the ugly part of the iceberg below the water and significantly bigger, heavier, and more expensive to manage than the primary data. So I wonder if you could take us into that a little bit deeper, how did it get to be such a problem? And why is this new approach a better way to attack that problem? >> Sure and an iceberg is really kind of a good metaphor when you think about the data center. You know, we've got our production, and applications, primary storage and that's what's floating above the water and we see that 20% but below is another 80%. And, according to most industry analysts, IDC, Gartner, that represents not just 80% of the data but 80% of the cost. On average, IDC says every organization has 12 to 14 copies of each piece of data. And that happens because what's grown up over time is point solutions for all the various work loads. You got one set of hardware and software for backup. You've got another set for test dev. You've got another set for analytics. There's been no sharing of the data. There's no single infrastructure, knowing even or operations knowing what you have and being able to tell you where the inefficiencies are and so you think about a developer in retail or in a bank organization, they're requesting a copy of a data to develop the new applications that copy gets instantiated. They do their work, never gets erased, just like in our consumer life. >> Right, Right. >> Do you ever erase photos off your phone? >> I can't tell you how many copies and copies and copies of, cause it's, cause it's often-- >> It's easy. >> You figure, it's easier to make another copy just in case, right? >> Exactly, so that never goes away and then you've got yet another copy for the next time they need an updated set. And so, this has been multiplying and it creates just an incredible expense to maintain and operate. And it also creates a lot of risk these days for organizations because of new regulations like GDPR. >> Right. >> Where are all those copies of personal information from e-use citizens, people don't even know anymore. >> Right, and then there's, you know, two other big factors that have come into play in recent years. Software to find and public cloud. Two really big, huge tidal waves of change that were not accommodated in prior architectures so you guys, obviously, saw that opportunity glommed on and are now offering something that can take care of the different types of needs based on what type of infrastructure you need, really not at a company level. But really at the application or the workload level right? >> Yeah, so I think it's a great point and I won't claim any credit for this, this is Mehit and his team of developers and really, as you pointed out, what do we see organizations looking for now? They now realize that, hey, if I can get a software to find platform, a lot of commodity hardware does a really good job for me and I want to have that flexibility to choose, you know, what vendor I might be using. So, Mohit developed a software to find platform that addresses, how do you bring all of these data and these workloads together in one platform so I can have a consistent set of infrastructure and a consistent operational model and, because of his heritage, working at Google, being one of the lead developers for Google File System, it comes with this cloud first mentality. So this is not a bolt on with a gateway to get to Amazon or get to Azure. >> Right. >> This is a software platform that natively understands and spans both your private cloud and your on premises data center and the public cloud. So it gives an IT organization the flexibility to choose how do I want to use the public cloud with my private data center and not have to think really about, kind of, that plumbing below. >> Right. >> Below the water line anymore. >> Because, because there is no either or, right? It's really workload specific where that particular workload lives and the storage that supports that. >> Yeah, so so let me be specific about what Cohesity offers. It's software defined and we offer a appliance so that it's very easy for an organization to go in and say, you know what, data protection, backup frankly, legacy architectures built 20 years ago, before the advent of the cloud. Biggest pain point we see right now can move in a Cohesity hyperconverged appliance and solve that problem and gain massive business benefits right away. We offer global deduplication, very advanced compression and erasure coding and we have customers that are telling us that they're seeing eight to one, ten to one, even 14 to one ratios that really then give them-- >> 14:1 ratio and a reduction of capacity to store the same amount of stuff? >> Versus from some of the current customer, or current vendors that they have been using, from what I would call these legacy architectures. >> Right, right, that's pretty significant. >> So they're getting an amazing storage efficiency. Then, they often next say, wow I'd like to give my developers the flexibility of spinning this up in the cloud. So we offer a cloud edition that allows them to choose whether they want to operate on Azure on Amazon on Google cloud and be able to move that data into the cloud, use it for a test dev instance, but again all under the same software interface all looks like one operating system. No bolt on gateway to manage. >> Right, so you get it-- >> And then. >> I'm sorry go ahead. >> And I was going to say in the third part is many organizations obviously have remote offices, branch offices so there's a virtual edition too. >> Right. So I'm just curious on the cloud side. So Andy Chassis' been on a ton of times, great guy. >> Yes. >> You know, one of the promises of cloud is spin up what you need and spin down when you - don't, as you said. >> Right. >> Nobody ever spins anything down so are you seeing customers have the same type of, of economic impact in managing their storage that's in the public clouds? Because now they're actually spinning down what they don't need or consolidating more efficiently. >> Yeah, so I think that we've seen, in general, in the industry that if you likened the data center it'd kind of been a messy garage where there was a lot of things in the garage and you weren't really sure what it was. A lot of folks, I would say five plus years ago, were like, kind of ran to the cloud cause it was clean and new and it was like that new shiny storage box. >> Right. >> You know, that you see parked on people's driveways sometimes and then realize that there can be a lot of expense, cause you're really replicating in the cloud, some of these same silos if you're not careful. >> Right. >> We're going to help customers avoid that. I think customers are much more sophisticated now than say five years ago. And they're now looking at what's the best way for me to incorporate public cloud. >> Right. >> So really common use case right now would be what I mentioned before test dev, let's move something there, get the benefit of the compute, do some analytics on it, build some new application, maybe get spun down after that but another really common use case is a lot of organizations worried about disaster recovery, bringing the cloud in as their second site. Because that's a very efficient way for them to do that and not build yet another on premises data center. >> Silo. >> Yeah. >> So, the company's been around, the a round is 2013, you're coming in as a CMO. You're brand new and fresh, what's your charter? You know, you didn't come in at a low level you came in with the C, what are you excited about, what you know, again why did they bring you in and what are you going to bring to the table and what are your priorities for the rest of 2018 and beyond? I still can't believe we're a third, a quarter of the way through 2018. >> Yes we are. We're going to be at those shows pretty soon. >> (laughing) I know, they're comin'. >> They are, so I'm here really to build on the good work that the team has done and I'm just really thrilled to be at the company. I think what my charter is is to continue the company's expansion. So, they've seen tremendous growth and in fact, we've just really launched into Asia so we now have a large sales presence in Australia, New Zealand and we're going to continue to expand into the rest of Asia. Significantly expanded in Europe as well recently. So part of my charter is to bring the marketing programs to all of these new regions and in general, to up our awareness level. I think Cohesity has an incredible opportunity to really be one of those companies that changes the data center landscape. >> Right. >> And I want to make sure the world knows about the incredible benefits the customers are seeing already with us. And do that in a way that really features the customer voice. I've been on theCUBE before and I talked about that. For me, that is all about ensuring that the customer voice is really front and center and so hopefully we'll bring a Cohesity customer here. >> Good, well and I just want to ask you kind of from a marketing professional in B2B business, it's a really challenging time in terms of, of the scarcity now is not information, which it used to be. Now the scarcity is in attention and people can get a lot of information before they ever make it to your website within peer groups and hopefully watching some Cube interviews, et cetera. So I'm just curious to get your perspective from a Chief Marketing Officer how are you kind of looking at the challenges of getting the message out. It's a really different world than it was years and years ago. >> Yeah. >> People aren't reading white paper so much and it's a different challenge. >> Yeah, and it's part of the fun actually in being in marketing and being in marketing and tech because a lot of that cool technology for marketing is invented right here in the Valley too. So, you know, I think that word of mouth still actually plays an incredible role and it is that customer voice but bringing that out in ways that are accessible for customers. You and I know, we're all very ADD, very time sliced-- >> Right. >> And so those small moments on social media where you can feature bits of information that get people's attention. In fact, we're running something right now, which I think has a lot of legs because at the end of the day I'm selling to a human. >> Right? >> Right. >> Right. >> So we've got B2B monikers but at the end of the day, folks are people that laugh, they cry, they want to have fun. >> Right. >> So we're running a break up with your legacy backup campaign right now. And I encourage the audience to go check it out. It's pinned on our Twitter feed at Cohesity but it pokes a little bit of fun at how you might break up with your older vendor-- >> Right. >> And that's a moment that we think captures folks attention and gets them interested so that maybe they do want to move down and read the white paper and so forth. So I look to do that through combinations of just, you know, bringing out Cohesity's incredible voice, our customer voice, and then sharing it on social because that's the way people really get their information these days. >> Right, this is really interesting cause I think the voice of the customer or the trusted referral's actually more valuable now because it's just a different problem. Before, I couldn't get information, so that was a good valuable sort, now it's really that person's my trusted filter cause I have too much information. >> Right. >> I can't, I can't take it in so that continues to be that trusted filter and conduit so I could just focus on my peers and not necessarily try to read everything that comes out. >> Exactly, you know, so as an example, Manhattan Associates is one of Cohesity's customers and we've been super thrilled to be able to feature them you know, through social, through our website, and let them talk about the benefits of moving to the platform and what they've seen. And I know, I hate to say it, but Gartner as well continues to be an incredible influence on most organizations and, but we're pleased to say that our customers chose Cohesity and we won the Gartner peer insights for data center backup software, just about a month ago. So, that again is another example of customers looking at the options that they have and voting with their voice and we'll continue to drive that message out in the variety of ways and hopefully get people engaged so that they can see that there really is a completely different way of managing your secondary data and getting a lot better efficiencies and a lot lower cost. >> Yeah, good exciting times, challenging times. The old marketing mantra, right? Half of my marketing budget's wasted, I just don't know which half. (laughing) So, you know you got to cover all your bases from the old school Gartner to the new school, having some fun, and some comedy. Well Lynn, really fun to sit down and spend a few minutes and to get deeper into the Cohesity story. >> Likewise, thank you and I'll be seeing you in Orlando, Vegas, and those other points on the compass. >> Alright, she's Lynn Lucas, I'm Jeff Frick. You're watchin' theCUBE from the Palo Alto studios. Great to see ya, we'll see ya next time. Thanks for watchin'. (upbeat music)
SUMMARY :
Lynn, great to see you again. Jeff, super to be here for the first time Well good, good, welcome, so you have relatively recently that the lead developer at Google File System. and you guys have raised $160 million. He really has and you know Carl Eschenbach, for the inefficiencies and how all of this data And that it's really the ugly part of the iceberg IDC, Gartner, that represents not just 80% of the data Exactly, so that never goes away and then from e-use citizens, people don't even know anymore. Right, and then there's, you know, two other big that flexibility to choose, you know, what vendor So it gives an IT organization the flexibility Below the water It's really workload specific where that particular before the advent of the cloud. Versus from some of the current customer, or current that data into the cloud, use it for a test dev And I was going to say in the third part So I'm just curious on the cloud side. You know, one of the anything down so are you seeing customers have the in the industry that if you likened the data center You know, that you see parked on people's driveways for me to incorporate public cloud. benefit of the compute, do some analytics on it, and what are you going to bring to the table We're going to be at those shows pretty soon. that the team has done and I'm just really thrilled For me, that is all about ensuring that the customer kind of looking at the challenges of getting and it's a different challenge. Yeah, and it's part of the fun actually has a lot of legs because at the end of the day monikers but at the end of the day, folks are And I encourage the audience to go check it out. on social because that's the way people really Before, I couldn't get information, so that was a take it in so that continues to be that trusted that message out in the variety of ways a few minutes and to get deeper into the Cohesity story. Likewise, thank you and I'll be seeing you Great to see ya, we'll see ya next time.
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