(gentle music) >> Good morning from Las Vegas. It's theCUBE live at AWS Reinvent 2022 with tons of thousands of people today. Really kicks off the event. Big keynote that I think is probably just wrapping up. Lisa Martin here with Dave Vellante. Dave, this is going to be an action packed week on theCUBE no doubt. We talked with so many different companies. Every company's a software company these days but we're also seeing a lot of companies leaving software that can help them operate more efficiently in the background. >> Yeah, well some things haven't changed at Reinvent. A lot of people here, you know, back to 2019 highs and I think we exceeded those two hour keynotes. Peter DeSantis last night talking about new Graviton instances and then Adam Selipsky doing the typical two hour keynote. But what was different he was a lot more poetic than we used to hear from Andy Jassy, right? He was talking about the universe as an analogy for data. >> I loved that. >> Talked about ocean exploration as for the security piece and then exploring into the Antarctic for, you know, better chips, you know? So yeah, I think he did a good job there. I think a lot of people might not love it but I thought it was very well done. >> I thought so too. We're having kicking off a great day of live content for you all day today. We've got Eleanor Dorfman joining us, the sales leader at Retool. Eleanor, welcome to theCUBE. It's great to have you. >> Thank you so much for having me. >> So let's talk a little bit about Retool. I was looking on your LinkedIn page. I love the tagline, build custom internal tools best. >> Eleanor: Yep. >> Talk to us a little bit about the company you recently raised, series C two. Give us the backstory. >> Yeah, so the company was founded in 2017 by two co-founders who are best friends from college. They actually set out to build a FinTech company, a payments company. And as they were building that, they needed to build a ton of custom operations software that goes with that. If you're going to be managing people's money, you need to be able to do refunds. You need to be able to look up accounts, you need to be able to detect fraud, you need to do know your customer operations. And as they were building the sort of operations software that supports the business, they realized that there were patterns to all of it and that the same components were used at and again. And had the insight that that was actually probably a better direction to go in than recreating Venmo, which was I think the original idea. And that actually this is a problem every company has because every company needs operations engineering and operations software to run their business. And so they pivoted and started building Retool which is a platform for building custom operations software or internal tools. >> Dave: Good pivot. >> In hindsight, actually probably in the moment as well, was a good pivot. >> But you know, when you talk about some of those things, refunds, fraud, you know, KYC, you know, you think of operations software, you think of it as just internal, but all those things are customer facing. >> Eleanor: Yep. >> Right so, are we seeing as sort of this new era? Is that a trend that you guys, your founders saw that hey, these internal operations can be pointed at customers to support what, a better customer service, maybe even generate revenue, subscriptions? >> I think it's a direction we're actually heading now but we're just starting to scratch the surface of that. The focus for the last five years has very much been on this operations software and sort of changing the economics of developing it and making it easy and fast to productize workflows that were previously being done in spreadsheets or hacky workarounds and make it easier for companies to prioritize those so they can run their business more efficiently. >> And where are you having your customer conversations these days? Thinking of operations software in the background, but to Dave's point, it ends up being part of the customer experience. So where are you having your customer conversations, target audience, who's that persona? >> Mainly developers. So we're working almost exclusively with developer teams who have backlogs and backlogs of internal tools requests to build that sales teams are building manual forecasts. Support teams are in 19 different tools. Their supply chain teams are using seven different spreadsheets to do demand forecasting or freight forwarding or things like that. But they've never been able to be prioritized to the top of the list because customer facing software, revenue generating software, always takes prioritization. And in this economic environment, which is challenging for many companies right now, it's important to be able to do more with less and maximize the productivity especially of high value employees like engineers and developers. >> So what would you say the biggest business outcomes are? If the developer is really the focus, productivity is the- >> Productivity. It's for both, I would say. Developer productivity and being able to maximize your sort of R and D and maximize the productivity of your engineers and take away some of the very boring parts of the job. But, so I would say developer productivity, but then also the tools and the software that they're building are very powerful for end users. So I would say efficiency and productivity across your business. >> Across the business. >> I mean historically, you know, operations is where we focused IT and code. How much of the code out there is dedicated to sort of operations versus that customer facing? >> So I think it would actually be, it's kind of surprising. We have run a few surveys on this sort of, we call them the state of engineering time, and focusing on what developers are spending their time on. And a third of all code that is being written today is actually for this internal operations software. >> Interesting. And do you guys have news at the show? Are you announcing anything interesting or? >> Yeah, so our focus historically, you sort of gave away with one of your early questions, but our focus has always been on this operations, this building web applications on building UIs on top of databases and APIs and doing that incredibly fast and being able to do it all in one place and integrate with as any data source that you need. We abstract away access authentication deployment and you build applications for your internal teams. But recently, we've launched two new products. We're actually supporting more external use cases and more customer facing use cases as well as automating CRON jobs, ETL jobs alerting with the new retail workflows product. So we're expanding the scope of operations software from web applications to also internal operations like CRON jobs and ETL jobs. >> Explain that. Explain the scourge of CRON jobs to the audience. >> Yeah, so operations software businesses run on operations software. It's interesting, zooming out, it's actually something you said earlier as well. Every company has become a software company. So when you think about software, you tend to think about here. Very cool software that people are selling. And software that you use as a consumer. But Coca-Cola for example, has hundreds of software engineers that are building tools to make the business run for forecasting, for demand gen, for their warehouse distribution and monitoring inventory. And there's two types of that. There's the applications that they build and then the operations that have to run behind that. Maybe a workflow that is detecting how many bottles of Coca-Cola are in every warehouse and sending a notification to the right person when they're out or when they, a refill is very strong, but you know when you need a refill. So it does that, it takes those tasks, those jobs that run in the background and enables you to customize them and build them very rapidly in a code first way. >> So some of the notes that you guys provided say that there's over 500 million software apps that are going to be built in the next few years alone. That's tremendous. How much of that is operation software? >> I mean I think at least a third of that, if not more. To the point where every company is being forced to maximize their resources today and operational efficiency is the way to do that. And so it can become a competitive advantage when you can take the things that humans are doing in spreadsheets with 19 open tabs and automate that. That saves hours a day. That's a significant, significant driver of efficiency and productivity for a business >> It does, and there's direct correlation to the customer experience. The use experience. >> Almost certainly. When you think about building support tooling, I was web chat, chatting on the with Gogo wifi support on my flight over here and they asked for my order number and I sent it and they looked up my account and that's a custom piece of software they were using to look up the account, create a new account for me, and restore my second wifi purchase. And so when you think about it, you're actually, even just as a consumer, interacting with this custom software on the day time. And that's because that's what companies use to have a good customer experience and have an efficient business. >> And what's the relationship with AWS? You guys started, I think you said 2017, so you obviously started in the cloud, but I'm particularly interested in from a seller perspective, what that's like. Working with Amazon, how's that affected your business? >> Yeah, I mean so we're built on AWS, so we're customers and big fans. And obviously like from a selling perspective, we have a ton of integrations with AWS so we're able to integrate directly into all the different AWS products that people are using for databases, for data warehouses, for deployment configurations, for monitoring, for security, for observability, we can basically fit into your existing AWS stack in order to make it as seamless integration with your software so that building in Retool is just as seamless as building it on your own, just much, much faster. >> So in your world, I know you wanted to but, in your world is it more analytics? is it more transactional, sort of? Is it both? >> It's all of the above. And I think what's, over Thanksgiving, I was asked a lot to explain what Retool did with people who were like, we just got our first iPhone. And so I tried to explain with an example because I have yet to stumble on the perfect metaphor. But the example I typically use is DoorDash is a customer of ours. And for about three years, and three years ago, they had a problem. They had no way of turning off delivery in certain zip codes during storms. Which as someone who has had orders canceled during a storm, it's an incredibly frustrating experience. And the way it worked is that they had operation team members manually submitting requests to engineers to say there's a storm in this zip code and an engineer would run a manual task. This didn't scale with Doordash as they were opening in new countries all over the world that have very different weather patterns. And so they looked, they had one, they were sort of confronted with a choice. They could buy a piece of software out of the box. There is not a startup that does this yet. They could build it by hand, which would mean scoping the requirements designing a UI, building authentication, building access controls, putting it into a, putting it into a sprint, assigning an engineer. This would've taken months and months. And then it would take just as long to iterate on it or they could use Retool. So they used Retool, they built this app, it saved, I think they were saying up to two years of engineering time for this one application because of how quickly it was. And since then they've built, I think 50 or 60 more automating away other tasks like that that were one out of spreadsheets or in Jira or in Slack notifications or an email saying, "Hey, could you please do this thing? There's a storm." And so now they use us for dozens and dozens of operations like that. >> A lot of automation and of course a lot of customer delight on the other end of the spectrum as you were talking about. It is frustrating when you don't get that order but it's also the company needs to be able to have the the tools in place to automate to be able to react quickly. >> Eleanor: Exactly. >> Because the consumers are, as we know, quite demanding. I wanted to ask you, I mentioned the tagline in the beginning, build custom internal tools fast. You just gave us a great example of DoorDash. Huge business outcomes they're achieving but how fast are we talking? How fast can the average developer build these internal tools? >> Well, we've been doing a fun thing at our booth where we ask people what a problem is and build a tool for them while we're there. So for something lightweight, you can build it in 10 minutes. For something a little more complex, it can take up to a few weeks depending on what the requirements are. But we all have people who will be on a call with us introducing them to our software for the first time and they'll start telling us about their problems and in the background we'll be building it and then at the end we're like, is this what you meant? And they're like, we'd like to add that to our cart. And obviously, it's a platform so you can't do that. But we've been able to build applications on a call before while people are telling us what they need. >> So fast is fast. >> I would say very fast, yeah. >> Now how do you price? >> Right now, we have a couple different plans. We actually have a motion where you can sign up on our website and get started. So we have a free plan, we've got plans for startups, and then we've got plans all the way up to the enterprise. >> Right. And that's a subscription pricing kind of thing? >> Subscription model, yes. >> So I get a subscription to the platform and then what? Is there also a consumption component? >> Exactly. So there's a consumption component as well. So there's access to the platform and then you can build as many applications as you need. Or build as many workflows. >> When you're having customer conversations with prospects, what do you define as Retool's superpowers? You're the sales leader. What are some of those key superpowers that you think really differentiate Retool? >> I do think, well, the sales team first and foremost, but that's not a fair answer. I would say that people are a bit differentiator though. We have a lot of very talented people who are have a ton of domain expertise and care a ton about the customer outcomes, which I do actually think is a little more rare than it should be. But we're one of the only products out there that's built with a developer first mindset, a varied code first mindset, built to integrate with your software development life cycle but also built with the security and robustness that enterprise companies require. So it's able to take an enterprise grade software with a developer first approach while still having a ton of agility and nimbleness which is what people are really craving as the earth keeps moving around them. So I would say that's something that really sets us apart from the field. >> And then talk about some of the what developers are saying, some of the feedback, some of the responses, and maybe even, I know we're just on day one of the show, but any feedback from the booth so far? >> We've had a few people swing by our booth and show us their Retool apps, which is incredibly cool. That's my absolute favorite thing is encountering a Retool application in the wild which happens a lot more than I would've thought, which I shouldn't say, but is incredibly rewarding. But people love it. It's the reason I joined is I'd never heard someone have a product that customers talked about the way they talk about Retool because Retool enables them to do things. For some folks who use it, it enables them to do something they previously couldn't do. So it gives them super powers in their job and to triple their impact. And then for others, it just makes things so fast. And it's a very delightful experience. It's very much built by developers, for developers. And so it's built with a developer's first mindset. And so I think it's quite fun to build in Retool. Even I can build and Retool, though not well. And then it's extremely impactful and people are able to really impact their business and delight their coworkers which I think can be really meaningful. >> Absolutely. Delighting the coworkers directly relates to delighting the customers. >> Eleanor: Exactly. >> Those customer experience, employee experience, they're like this. >> Eleanor: Exactly. >> They go hand in hand and the employee experience has to be outstanding to be able to delight those customers, to reduce churn, to increase revenue- >> Eleanor: Exactly. >> And for brand reputation. >> And it also, I think there is something as someone who is customer facing, when my coworkers and developers I work with build tools that enable me to do my job better and feel better about my own performance and my ability to impact the customer experience, it's just this incredibly virtuous cycle. >> So Retool.com is where folks can go to learn more and also try that subscription that you said was free for up to five users. >> Yes, exactly. >> All right. I guess my last question, well couple questions for you. What are some of the things that excited you that you heard from Adam Selipsky this morning? Anything from the keynote that stood out in terms of- >> Dave: Did you listen to the keynote? >> I did not. I had customer calls this morning. >> Okay, so they're bringing- >> East coast time, east coast time. >> One of the things that will excite you I think is they're connecting, making it easier to connect their databases. >> Eleanor: That would very much exciting. >> Aurora and Redshift, right? Okay. And they're making it easier to share data. I dunno if it goes across regions, but they're doing better integration. >> Amazing. >> Right? And you guys are integrating with those tools, right? Those data platforms. So that to me was a big thing for you guys. >> It is also and what a big thing Retool does is you can build a UI layer for your application on top of every single data source. And you hear, it's funny, you hear people talk about the 360 degree review of the customer so much. This is another, it's not our primary value proposition, but it is certainly another way to get there is if you have data from their desk tickets from in Redshift, you have data from Stripe, from their payments, you have data from Twilio from their text messages, you have data from DataDog where they're having your observability where you can notice analytics issues. You can actually just use Retool to build an app that sits on top of that so that you can give your support team, your sales team, your account management team, customer service team, all of the data that they need on their customers. And then you can build workflows so that you can do automated customer engagement reports. I did a Slack every week that shows what our top customers are doing with the product and that's built using all of our automation software as well. >> The integration is so important, as you just articulated, because every, you know, we say every company's a software company these days. Every company's a data company. But also, the data democratization that needs to happen to be able for lines of business so that data moves out of certain locked in functions and enables lines of business to use it. To get that visibility that you were just talking about is really going to be a competitive advantage for those that survive and thrive and grow in this market. >> It's able to, I think it's first it's visibility, but then it's action. And I think that's what Retool does very uniquely as well is it can take and unite the data from all the places, takes it out of the black box, puts it in front of the teams, and then enables them to act on it safely and securely. So not only can you see who might be fraudulent, you can flag them as fraud. Not only can you see who's actually in danger, you can click a button and send them an email and set up a meeting. You can set up an approval workflow to bring in an exec for engagement. You can update a password for someone in one place where you can see that they're having issues and not have to go somewhere else to update the password. So I think that's the key is that Retool can unlock the data visibility and then the action that you need to serve your customers. >> That's a great point. It's all about the actions, the insights that those actions can be acted upon. Last question for you. If you had a billboard that you could put any message that you want on Retool, what would it say? What's the big aha? This is why Retool is so great. >> I mean, I think the big thing about Retool is it's changing the economics of software development. It takes something that previously would've been below the line and that wouldn't get prioritized because it wasn't customer facing and makes it possible. And so I would say one of two billboards if I could be a little bit greedy, one would be Retool changed the economics of software development and one would be build operations software at the speed of thought. >> I love that. You're granted two billboards. >> Eleanor: Thank you. >> Those are both outstanding. Eleanor, it's been such a pleasure having you on the program. Thank you for talking to us about Retool. >> Eleanor: Thank you. >> Operations software and the massive impact that automating it can make for developers, businesses alike, all the way to the top line. We appreciate your insights. >> Thank you so much. >> For our guests and Dave Vellante, I'm Lisa Martin. You're watching theCUBE, the leader in live, emerging, and enterprise tech coverage. (gentle music)

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome on board technologies World. Lisa Martin with Rebecca Night for the first time hosting together. And I have to say this is probably one of my favorite times of del technologies world because we have dogs on the Cube joining us for Michael Angel Pause. We've got Alicia Halloran. She's back. She's a Q. Pietro's here last year. Your Fallen here, Here's OD and Gracie and holding Creasy is Denise Michael's Cox Global Experiential marketing from Del Technologies. Tony's Thank you for joining us as well. Certainly a lot of female power. You right out. He's just letting a male hanging out. Alicia, it's so good to have you back Way have enjoyed being having our set Next. Tio Michael's age. Applause again. This year. It's so great to hear barking. Yeah, when you're talking about, I think I'm at home so true. Talk to us a little bit about Michael's Angel. Pause your experience as a volunteer out. Yeah, D'Oh well, first of all, Michael Angel paused >> is was a static to nonprofit established in Las Vegas, and they have three main programs. They have a community dog program, which really strengthens the bonds between people and their animals. And they have a therapy dog program, which is what these lovelies air part of, and we just love to bring joy and delight everywhere we go. And then they also have a service dog training, which allows people with autism or with their mobility issues or any kind of medical alert. So that's the main process of what Michael Angel paused does way air volunteers with them. We have loved being volunteers with them. Uh, OD is blind, and we managed to get him through the therapy dog program, and we love to come to conferences and just really help people feel better. And Gracie, of course, is just a little beauties. So, >> yeah, so Denise, tell me a little bit about why Dell has partnered with this with this organ, which is a great organization. And why might people need to feel better when they're out of touch? Honor. That's been may be related to this morning's kid note address with the anxiety, sometimes technology way. You do like >> to say we think of everything for Del Technologies world. So what is one more thing? How to surprise and delight our costumers? Air attendees here. And also it's really important for us as Del Technologies to give back to the community. And so it's a great opportunity to give back to great organization like Michael's Angels. Pause and surprise and delight our guests with the with several dogs to pet. Because you know, when you go to a conference when you travel, you miss your pets a lot. A lot of people miss their dogs, and so we're here for them to get a dog fix or maybe just come in for a few minutes. Distress. Er, jetsam dogs come out happy. Everyone who walks in, walks in, smiling and walks out, smiling bigger. So it's a great place. Tio work here, too. >> We were hearing last year that Michael Age, a PAS exhibit exhibit, was one of the most popular places for Get fourteen fifteen thousand people to congregate. Ru. Do you experience the same thing this year? Yes, >> definitely, definitely didn't really. It's been really busy, like these little ebbs and flows like you just catch a breath and then twenty five people are there and they're all like, Oh, it's so great. It's so great to see people relax and be able to kind of sit down and take a breath, which I think is really hard in a conference like this. >> It is, and it's also STD. So you mentioned it's nice to recognize that they're all people. They all have families, a lot of them, whether their pet owners or not. It's just a nice way to just sort of get back to reality, maybe come down from the cloud right on and actually have a little bit of something that just brings a just a smile to your heart. Yes, >> bring some joy even without technology. >> So we know the humans love it. But here, the Toups, how are they doing? Because, as you said, they usually you're going toe spills There. You told each home write and write and how are they handling? They >> handle it. Amazingly, they love to come. You know, the energy is very, very different, so they can be a little bit more rambunctious. They could move a little bit more because they're not working with somebody that is in hospice or you know has an illness. So it's people who are exactly feeling sad that they don't have their animals with them, and they get to get cuddled and squeezed and they love it. So it's a wonderful experience for them. They love to do it. She kind of looks a little sleepy, but that's kind of her way of being like >> he's himself. You're >> yeah, Just loves it. What is some of the reactions elation that you've experience out in the field like, for example, in the hospital or a hospice organization or in firemen's Yeah, that you see patients. Oh, yeah, they light owns, >> they light up. I mean, when you go to a hospital, people are in a hospital, and so everything is very regimented, their way woken up in the middle of the night to do whatever needs to be done. And people are kind of like talking about them, but not actually to them, and that animals don't differentiate there just like we want to sit with you, and that's what we're going to do. We're just going to sit with you, so it gives them a moment to just relax again and not have to think about. When's the next blood draw? When's the next thing that's gonna happen? So it's a really wonderful, relaxing experience for them. It's it's it's and and the joy that it brings. And I think there's a lot of healing in that that when your feel good, you feel good, you have the ability to heal better. And so I think therapy dogs are so important in a in a hospital environment, and >> this is a two step sort of certification program. They become a therapy dog first, and then they would become a service dog. Or can they go into a hospital as a therapy dog to >> go in as a therapy dog? Yes, so that's That's the work that these guys do service dogs or more about if you have something on illness, or that you have some mobility issues that you need balance or you need if you have PTSD that you need to have a dog with you all the time just to kind of keep you keep you together, which I think everybody understands that it feels good to have an animal with you. So these guys are therapy dogs, which is not the service dogs. >> Got it? Yeah. >> Denise, this is your baby. This thing, The show. Congratulations. It was a great show. Fifteen thousand attendees. Eso money partners. So money. A lot of great energy and a great vibe. Can you just talk a little bit? About what? This year's event This this dull world technologies has meant to you. This has >> been a great event every year. It's a great about. But this year, Thea Energy is even higher, so positive it's always really positive. Be here anyway. And so many more people this year, too. It's just a constant Gogo energy all the time. And it's It's wonderful. It's so fun. I love being part of the organization and proud to be able to say that I helped and some a little bit put this together. And so I'm just happy to be here and proud to be a part of Del Technologies to >> Denise before we let you go and get some well deserved. This's also a charity and philanthropy that's close, and Michael Dell's Hart Can you explain a little bit about that? And how he helps veterans in this way? >> Well, how Michael helps veterans or Michael's Angels pause veterans because they both do. >> Michael, let's talk about Michael Dell for since this is kind of his thing, yeah, well, it's, >> um, like for Del itself, a Michael Dell to is very important to him. To give back to the community is is important to us all. And that's a big part of what we dio and this opportunity to that now contribute event. Veterans like these guys go to that veteran homes and help with, um now Del itself. And Michael Dell also contributes Teo many veteran organizations helping veterans with PTSD. And we saw that last year at Del World talking a lot about continue working with veterans, working through PTSD with the art art for veterans. And so there's many organizations like that we work with our Del Technologies and Michael Dell works with, and that give that >> exit was we heard that maybe there was some support financial support for dogs that go through service training to become service dogs for veterans, which is a pretty extensive process and quite expensive. So nice to hear how much it really doesn't mean to the heart of Adele Denise Alicia. Thank you. Someone like you, but I mean, of course, Odeon, Gracie. Humans think they are. Thanks, guys. Really brought a smile to my heart and I got to go home to my dog with first. She's yet, right? Yeah. Like for Rebecca Knight. I'm Lisa Martin. You're watching The Cube live from Dale Technologies World twenty nineteen. Thanks so much for watching.

>> fly from San Francisco. It's the Cube covering Google Club next nineteen, right Tio by Google Cloud and its ecosystem partners. >> Okay, welcome back, everyone. We are here live in San Francisco for cubes. Coverage of Google next twenty nineteen. Hashtag Google. Next nineteen, Google's Cloud Conference, where their customers, developers all come together Cubes. Three days of coverage. Day one. I'm John forward, my Coast, Dave Aloft as well. Astute many men Who's out there doing some reporter? Next guess Allison. Wagon filled is the CMO of Google Cloud. Great to see you. Thanks for joining us. >> Thanks for having me. I'm glad to be here, >> so I got to say, looking out on the floor here, we're in the middle of the floor. Great demographics. A lot of developers, lot of enterprise customers. A lot of you know, sea levels will also enterprise architects and cloud architects. So this is not just a developer fest. This is a business developer conference. >> Yes. So that's been a real change this year. Not only have we increase the numbers I think I mentioned earlier that we have thirty thousand people are actually able even more than that. We had a cap registration we sold out last week. But the composition is different this year because this year we have over seventy percent from enterprise companies and then within enterprise Cos it's Dev's decision makers, business leaders. And then we have a whole executive track of leader Circle program as well. So it's been a really great mix of different energy, different questions in different sessions. >> You guys do a great job in event kudos to the team original Google Io was a great event that continues to be the consumer side on Google. You guys have that same kind of grew swing going on a lot of sessions. Take him in to explain the theme of the show. What's going on around the events? Breakouts? What's the focus? >> Yes, so the focus? Well, there's a theme and a couple different levels. The broad theme is a cloud like no other, because we've introduced a lot of new, different features and products and programs. We introduced Antos this morning, which was really revolutionary way of using containers broadly multi cloud, high but cloud. So it's from a product standpoint, but it's also a cloud like no other, because it's about the community that's here, and it's truly a partnership with our customers and our partners about building this cloud together, and we see the community as a really key part of that. It's really corta Google's values around openness, open source technology and really embracing the broader community to build the cloud together. >> And I thought was interesting. The Kino was phenomenal. You had the CEO of Google come out Sundar Pichai and the new CEO on the job for ten weeks. T K >> Sommers. Korean. Yes. Lot of action >> going on a Google right now. >> Yeah, it's been great to have Thomas. Diane was phenomenal and building the business. It's wonderful. Have Sundar here. He's got a lot of commitment, really engaged with our customers. And so it's a lot of energy and a lot of excitement. A Google. >> I thought the vory class act of Thomas Curry and his first words on stage at the CEO was to give props. The Diane Green very, very respected, that was >> great, was very gracious of, Thomas >> said. Sorry, he said. The press, sir, that one of things I really like about Google is not afraid of hard problems, So I wanted to ask you a CMO I always asked the most about brand promise. What's the brand promise? That you want customers and the community to take away from an event like this? >> So the brand promise has a couple different areas. First and foremost, we want our customers to be successful with their customers. And so we think, really holistically about lessons. Make sure that we're delivering the cloud technologies so that customers can really serve everyone that they want to serve, whether it be a retailer that wants to create a wonderful, offline and online experience, whether it's a health care provider that wants to ensure that every doctor, it knows all of the right data about all the patients or within a hospital. And so that's the way we're always thinking is how do we ensure that we help our customers set up to be successful? >> So one of the big teams we heard this morning was the industry focus, and you just referenced that again. It seems to be an increasingly important part of the messaging and the technologies that you're creating, and it ties into digital transformation. You seeing every industry transform data is at the heart of that transformation. You're seeing big companies traverse different industries. So what if you could talk about the industry focus? Uh, where'd that come from? Where do you see it going? >> Yes, So there's really three core parts of what we've been talking about today. First and foremost is the infrastructure and ensuring that we have the world's best infrastructure. Then, on top of that, it's ensuring that we have all the right applications to help with digital transformation. And then, as part of that further, is the industry solutions. Because in our six focus industries, we want to make sure that we're really developing the right applications with the right solutions and half a deep expertise that companies are looking for so that we can really part with partner with them and really, truly be innovative. And we could feel much more comfortable being innovative. But we really understand our customer problems >> keep Part of that is the global s eyes. You look out here, you see all the big names I won't name because I'll forget one. But there's two obvious ones right there because once you start to see those guys come into the ecosystem, that's when you can partner and get really deep industry expertise globally, >> I agree. And so we do have a great partnerships that said here with Accenture in tow, Lloyd and Antos or three of them, many more that we were working really closely with. And there really are an extension of what we want to build because we know that we will not be able Teo create every single last mile industry solution and every single industry, and working with those companies really helps us. >> I was on the plane last night watching the game. Of course, I love you guys got to see it. You're probably appear busy, but I focused. Google was all over the this year, >> so this is our second year of our partnership with the law, and it's been great. There's a couple dimensions to that partnership. First and foremost, we help them analyze eighty years worth of data. And through all of that analysis, we've been working with him about making predictions about games in helping them understand players and coaches and teams better. Everything from creating brackets. Teo, how do you fan experience? And then as part of that, we also had opportunity to do some advertising within their games. So you may have seen some of the TV spots that we did, which was about analyzing that data. We put ourselves on the line by making predictions during the game about what we thought would happen based on all of our analysis. And then the Big Chef this year was we included students, so it was really studies. Last year we created all these models, but we did it within Google. We had Google, Debs and Google engineers creating prediction models. We said, like, What if we brought students in tow? Help us? So we recruited thirty or so all star students around the country from their schools, brought them together. They learned DCP like that. It was awesome. And then they started working together doing predictions. And so a lot of what you saw in the Games and on our hub was actually students using Google Claude platform to make predictions about the games. >> So just get this right. The reference on stage by T K students. So you had data from the that was exposed to the students. They had a hackathon. How much lead time that they have? What was that >> did everything with thirty days. So they hack it on was about two months ago or so. But within the last thirty days, they did all of these different projects and they were actually doing really creative things about trying to come up with new types of stats like explosiveness. What does that mean? Does that mean that you move in closer to the basket or does it mean that here they're coming up, the stats around pace of game and different elements of the place? It was really fun. >> How many slam dunk this, Miss Fowles? So >> question, Who do you who you're rooting for? I was >> writing from Virginia. You know, Let's say I >> was right for >> Virginia after my bracket got busted, so I was allowed to kind of change a little bit. And they're Michigan. Once they were gone, I was like, >> So I use no way. I but I hit ninety ninth percentile. So you go. I had Michigan in Michigan State rather in Virginia in my Final Four for Michigan State. Lost, but still, I would have been >> That's pretty good >> night, point nine. So what is with what kind of predictions were the students doing well, >> predictions about everything from, well, last night we had some predictions about the number two point last. We had about how many different times we're going to exchange like the ball will go back and forth between teams. We had predictions about three pointers and one game everything. So it's been really fun. Teo work with >> that kind of in game predictions. To see that a lot. >> You probably saw some stats real >> probability of, ah, victory, which of course, last night. Forget it. I mean, it's changed so quickly. >> Great program. One of those I want to ask you change gears is you have a book in the press room called customer Voices. So this has been a focus, and I think a lot of people have been Lego Google's great tact, but not a lot of customers, which you guys air debunking with. Not only this, but here to show shown the logo slide really kind of showing the traction from a customer's standpoint. >> Yes, about >> the focus on the customer. How does that change? How you doing your job? How is the tech rolling out? Can you share some insight into customer focused. >> Yeah, this has been a really big step change this year. We have over four hundred customers speaking throughout this event, and then we have a number of them that are on stage in the keynotes telling real stories. Two years ago, we had some customers speaking and they would say, I'm looking. I'm dabbling and this But now they're making rial kind of bet The company decisions using our technology. And so this customer voices is looking at those companies. We have something called the customer innovation serious this afternoon, where the CIA of HSBC will be talking about their evolution and Gogo Cloud. Two years ago, Darrell West was on stage talking about just kind of what they will be getting. Two Dio with Google Cloud Platform And now here we are two years later, when they've made a lot of progress and we'LL be sharing their stories that the custom innovation Siri's is one of my favorite parts. It next, >> you know, we cover a lot of events. David eyes were like two ESPN of tech or game day. We've gotten the shows, we see a lot of events and you kind of hear the key words over and over again. Soon these events here we're hearing scale, which we've heard all the time. Google scales, scales, scales solve all our problems. But we're hearing more about customers. OK, this has been a big focus. How have you guys shifted internally? Because this seems to been around for a while. Like you said, I think it's a step function from what we're seeing as well. What's going on internally. How you guys mobilizing, How you guys taking this to the mark? Because you've got great partition. So Cisco onstage VM wears even up there. You got an ecosystem developing a lot of momentum. >> So we're truly this year Enterprise ready to use a buzz word that comes up. So two years ago, we still had some holes in some of our technology stack, and we're still really building to go to market teams. We still vastly scaling that so absolutely growing there. But we're in a whole different place as a business where we are able to serve really large enterprises at scale. McKesson just announced sixth largest company that they are moving and working with us a Google cloud. I mean, so these air major companies that are making big decisions to work with us. And so it's at a whole different level this year, and we're really proud that the customers have chosen to work with us, and we're building the organization to ensure that their successful. So that's our customer success program. That's ensuring we have the right kind of customer engineers working hand in hand with our customers. So it's a big focus ever. Whole group. It's a focus where Thomas Kurian has a lot of background serving enterprise customers at Oracle for twenty years, bringing that expertise. So you'LL see that everywhere. So I'm glad you picked up on that and feel it because it's really permeates everything we're doing at Google clouds, >> and it's been a good, positive change. The results of their What's the focus for you As you look forward, It's a lot to do. You guys are a great opportunity. I always say Google's dark horse now Samson's got a good lead out there being first in, but you guys have a lot of tech. You got the customer focus. You got a lot of momentum on the tech side. Cloud native Open source. Partner ecosystem Developing customer ecosystem. So kind of ball's in your court, so to speak. >> You feel really well, position we It's early. So in the whole market, people seem to think that I like all these decisions, but it's really still eighty percent of workload Zoran data centers of these big enterprises, everybody who's here with us right now. And most companies were choosing a multi club strategy this morning. We announced a major product and those that really enables the multi cloud strategy so enables Google to really be at the center of that multi cloud and provide the services using containers and a lot of the biggest best advances right now. And so as we scale our go to market, we can really bring this technology that way here, over and over again, is the best technology in the business. Yeah, we had it really had to go to market in place to bring it to customers. And this is really where we're taking it so we can help get this awesome technology. It's so fun is a marketer to them, bring it to everybody. >> I always say it so early. The wave is just getting started more ways behind it. I'm very impressed. That intrigue also by the rebranding of the Google Cloud platform what you guys announced last kind of hybrid and those is interesting because it's a rebrand slash new set of integration points Sisco again on stage kind of integrating with your container platform is a key key story that I think is nuanced but kind of points to a whole new Google. What was behind the rebranding? Can you just share some insight that what the commerce she's like Google Cloud Platforms is descriptive. But I mean, >> sister, thanks >> Cloud Services platform when we chose that name last year is when we wanted to Alfa with a product and frankly, within the marketing team, he kind of knew was always a placeholder name. And then the debate was, What do we change the name when you go to Beta, which we did a couple months ago? Or when we go to went to Gaea and we decided this would be a great opportunity to change the name, so we always knew it was going to change the name. Picking a name is always complicated, and so we spent a lot of time thinking about what way wanted that name too mean and what we wanted to stand for. And we really liked Anthros. It's a Greek word. It is a nod to the Greek aspects of the history of the product. With Cooper, Netease, Andhis, Teo and other areas. It means the blossom it means to grow. It means all. And so you many words like Anthology and things like that. So we'd liked both what it meant, And we also liked that with all Namie decisions, it's easy to spell. It's easy to find. It's all great, >> and it's super >> booming in California. Here as we speak. Well, ironic. >> It has an international flavor to it. But you guys, you guys are taking this show overseas, right? They've got a big show in London in November, I know and yes, >> be in Tokyo in July at next and then London in November. And then we do it between all of these. What we call Clouds Summit Siri's, which are in country slightly smaller. But we bring a lot of the same technology, and speakers and sessions just have a slightly scaled down version. >> Intimate. We really appreciate your support. We love doing the Cube hearing a lot of Czech athletes, as we say here on the show floor. Lot of knowledge, good customer converses. Alison's Thanks for sharing the inside congratulates on the great >> show, so I left be here. Thanks >> for rebranding as the market shifts. Great time to have a rebrand, certainly when it means something more. Multi cloud hybrid cloud Google Cloud Platform now and those that cube bring you live coverage here from the floor at Google next twenty nineteen. Stay with us for more after this short break.