(bright upbeat music) >> Hello everyone. And we're back at AWS Re:Invent. You're watching theCUBE and we're here, day two. Actually we started Monday night and we got wall-to-wall coverage. We going all the way through Thursday, myself. I'm Dave Volante with the co-host, David Nicholson. Lisa Martin is also here. Of course, John Furrier. Partners, technologists, customers, the whole ecosystem. It's good to be back in the live event. Of course we have hybrid event as well a lot of people watching online. Anshu Sharma is here. He is the co-founder and CEO of Skyflow, new type of privacy company, really interested in this topic. Great to see you. Thanks for coming on. >> Thank you, thanks for bringing me here. >> It's timely, you know. Privacy, security, they're kind of two sides of the same coin. >> Yes. >> Why did you found Skyflow? >> Well, the idea for Skyflow really comes from my background in some ways. I spent my first nine years at Oracle, six years at Salesforce. And whether we were building databases or CRM products, customers would come to us and say, "Hey, you know, I have this very different type of data. It's things like social security numbers, frequent flyer card numbers, card numbers. You know, can you secure it better? Can you help me manage things like GDPR?" And to be honest, there was never a clear answer. There's a lot of technology solutions out there that do one thing at a time, you can walk around the booths here, there's like a hundred companies. And if you use all those hundred things correctly, maybe you could go tell your board that maybe a social security number is not going to be lost anymore. And I was like, "You know, we've simplified everything else. Why is it so hard to protect my social security number? It should be easy. It should be as easy as using Stripe or Twilio." And this idea just never went away and kept coming back till a few years ago, we learned about the Facebook privacy challenges, the Equifax challenges. And I was like, boy, it's the time. It's time to go do it now. >> You started the company in 2019. Right? >> Yes. >> I mean, your timing was pretty good, right? So what are the big sort of Uber trends that you're seeing? Obviously GDPR, the California Consumer Privacy Act. I heard this morning. Did you hear this? That like, if you post a picture on social media now without somebody's permission, you're now violating their privacy. It's like, you can see the smiles on Anshu's face. >> Its like every week, we're like every week, there's a new story that could be like, well, Skyflow. The new story is the question, the answer is Skyflow. But honestly I think what's happened is, the issue is put very simple. You know all we're trying to do is protect people's social security numbers, phone numbers, credit card numbers, things we hold dear. At the same time, it's complex. Like what does it mean to protect your social security number let's say? Does that mean I don't get to use it for filing your taxes? Well, I need your credit card number to process a payment. And we were like, this is just too complicated. Why, how do companies like Apple do it? How do companies like Netflix manage not have as many breaches as my hotel that barely has any data. And the answer is those companies actually have evolved to a completely different architecture, the zero trust data architecture. And that was our inspiration for starting this company. >> Yeah. I mean. How many times have you been asked to give your social security number? And you're like, why? why do you want it? What are you going to do with it? How do you protect it? And they go, "I don't know." >> You know, what's even, my favorite is like, you give your social security number to say TurboTax, how many days of the year do they need to use it? One. How many days of the year do they have it? And the thing is, it's a liability for those CTOs too. >> Yeah right. >> The CTO of Walgreens, the CTO of Intuit. They don't really want that social security number just so they can process your card once a year, or your social security number once a year. It's almost like we're forcing them to hold onto data. And then they have to bear the burden of having these stories. Like, you know, everybody wants to prevent a New York Times story that says, what Robin Hood had a breach, Twitter had a breach. >> So walk us through how Skyflow would address something like that. So take the, you know, take the make a generic version of TurboTax, social security members. There they are right now, they're sitting in a database somewhere. Hopefully there's some security wrapped around it in some way or another. What would you advise a customer like that to do? And what are you actually doing for them? >> So, look, it's very simple. You are not going to put your username passwords in a generic database. You're going to use something like OD Zero or Octa to do it. We're living in a world where we have polyglot data stores. Like there's a key value store. There's a time series database. There is a search database like Elastic. There's a log database like Splunk. But PII data, Somehow we think just fine. If it's in a hundred places and our answer is that we should do the same thing that companies like Apple, Netflix, Google, everybody, does. They take this data. They completely isolate it from the databases. And it gets stored in a custom data store in our case, that would be Skyflow. And essentially we'd give you encrypted tokens back and you can use these encrypted tokens that look like fake social security number. It's called a Format Preserving Encryption. So if you think about all the breakthroughs we've had in homomorphic encryption, on secure elements, like the way your phone works, the credit card number is stored in a secure element. So it's the same idea. There's a secure part of your data stack, which is Skyflow. That basically keeps the data always protected. And because we can compute and search on encrypted data, this is important, everybody can encrypt data at rest. Skyflow is the first company that's come out and said, "Look, you can keep your phone number and social security number, encrypted while I can run an aggregation query." So I can tell you what's the balance of your customer's account balance. And i can run that query without decrypting, a single row of data. The only other company I know that can do that internally is a certain Cupertino based company. >> So think about it. Anybody can walk something up to a certain degree, but allowing frictionless access at the same time. >> While it's encrypted. So how do you make that? Are you, is a strategy to make that a horizontal service? That I can put into my data protection service or my E-commerce service or whatever. >> It's a cloud-based service that runs on AWS and other clouds. We basically given instance just like, you'll get an instance of a post-grad store or you get an API handled to OD Zero. You basically instantiate Skyflow of what gets created. It can be in your AWS environment, dedicated VPC. So it's private to you and then you have a handle and then basically you just start using it. >> So how, how do you, what's the secret sauce? How do you do that? >> The secret source. Well, now that we filed the patents on it, I can reveal the secret sauce. So the holy grail of encryption right now, if you go talk to people at a leading company, is there's something called Fully Homomorphic Encryption. That's fundamentally the foundation on which things like Bitcoin are built actually. But the hard part about Fully Homomorphic Encryption is it works. You can actually do mathematical computations on it without decrypting the data, but it's about a million times slower. >> Yes slower, right. >> So nobody uses it. My insight was that we don't need to do multiplications and additions on phone numbers. You never take my phone number and divide by your social security number. (Dave laughing) These numbers are not numbers, they are data structures. So our insight was if you treat them as specialized data structures, we're all talking about basically about 80 different types of data across the globe. Every human being has an ID, date of birth, height, color of eyes. There's not that many fields. What we can do then is create specialized encryption schemes for each data type. We call this polymorphic data encryption. Poly means multiple. As a result of that, we can actually store the data encrypted and build indexes on it. Since we can index interpret data, it's kind of like, imagine you can run real-time queries on data that's encrypted. Every other data store, When you encrypt the data, it becomes invisible to database. And that's why we had to build this as a full stacked service. Just like the Snowflake guys had to start with the foundation of storage, rethink indexing, and build Snowflake. We did the same thing, except we built it for encrypted indexes Whereas they built it for encrypted, for regular data stores. >> So thinking, if you think about today's tech stack, it's evolving, right? The data protection and security are coming together. Where does this fit? Is it sort of now becoming a fundamental part of the-- >> We think every leading company, whether you're building a new brokerage application or you are the largest bank in the world, and we're talking to some of them right now. They're all going to have an internal service called a PII wall. This wall just like Apple and Google have their own internal walls. You're going to have a wall service in your service oriented architecture, essentially. And it's going to basically be the API. Every other application and database in your company is not going to store my social security number. The SSNs don't belong in 600 databases at a leading bank. They don't belong inside your customer support system. Think about what happened with Robinhood two weeks ago, right? Someone tricked one call center guy into giving the keys up, which is fine happens. But why did the call center guy have access to like a million email addresses? He's never used going to use that. So we think if you isolate the PII, every leading company is going to end up with a PII Wall, as part of their core architecture. Just like today, we have an Alt API, you have a Search API, you have a Logging API, you're going to have a PII API. And that's going to be part of your modern data stack. >> So okay. So this is definitely not a bolt on, right? It's going to be a fundamental company, just like security is, just like backup is. It's now, you got to have it. It's-- >> Yes. I mean, if you think about it, it just logically makes sense. Like you should be isolating this data. You don't keep your money and gold around at home. You put it either in a locker or a bank. I think the same applies for PII. We just haven't done it because companies would pay off a fine for $10,000 or a million dollars. And. >> Yeah. So you've recently raised $45 million to expand your efforts. Obviously that means that people are looking at this and saying there's opportunity, right? What does that look like when you think of growth, where during your go to market strategy at first you're convincing people that it's a good idea to do it. Do you think or hope for, hope one day that there's an inflection point where it's not that people are thinking, you know, let's do this because it's a good idea, but people are like, I have to do this because if I don't, it's irresponsible and I'm going to be penalized for not having it. It becomes something that isn't really a choice. It's something where you just do it. >> So, you know, when we were starting the company, we didn't even have a word to explain what we were trying to do. We would say things like what if there was a cloud service for XYZ. And, but over the last one year, I don't want to take credit for creating this market, but this market has been created in the last year and a half. And you know, we get tons of people, including some of the largest institutions emailing us, saying, "I'm looking to build a PII wall, API service inside my company. Can you tell me why your product meets that need?" And I thought that would take us three to five years to get there. And, you know, we've ended up creating a category, basically just like other companies have. And I think, you know, you don't get, I believe in market permission. You don't get to create a category. The market gives somebody the permission to create a category. Saying, "Look, this makes sense. Something like this should emerge." And if you're there at the right time, like you said. >> Yep. >> You get to take the opportunity. >> So where are you at as a company say for some, some capital is great. When do you scale? >> We're scaling now? So we just doubled our headcount in the last nine to 10 months. We're now 75 people. We think we'll be about 150 to 200 people in the next year. We are hiring across all regions. We just hired a head of Asia pack from segment.com. We just hired our first, you know, lead on international expansion. And in the US, we have an office in Palo Alto. We have an office in Bangalore. We just announced a data residency solution for Europe, data residency solution for India and emerging markets. Because data residency is another one of those things that's just emerging right now. And irrespective of whether you believe in security and privacy. Data residency is one of those things that you are mandated to implement. >> And where are you hiring? Is it combination to go to market? Tell me about your go to market. >> The go to market. We are direct sales organization, but we work with partners. So we haven't announced some of these partnerships, but you're working with some of the companies here who either are large database companies, large security companies. We think there is a win-win relationship between us and some of the partner. >> You're a partner model, partner channel model. >> So, direct sales but partner assisted. >> Yeah. Right. All right. We got to go. Hey, awesome story. Congratulations. Best of luck. >> Very interesting. >> Love to have you back and track the progress. >> Thank you, thank you so much. >> Okay. Thank you for watching theCUBE, the leader in and high-tech coverage. We're at Re-Invent 2021. Be right back (upbeat music)

>>from >>around the globe. It's the cube with digital >>Coverage of IBM think 2021 brought to you by IBM. >>Welcome back to IBM Think 2021 The virtual edition. My name is Dave Volonte and you're watching the cubes continuous coverage of think 21. And right now we're gonna talk about banking in the post isolation economy. I'm very pleased to welcome our next guest. Look at wag lee is the general manager, Global banking financial markets at IBM and john Degnan is the global ceo and vice president and distinguished engineer for banking and financial services. Gentlemen, welcome to the cube. >>Thank you. Yeah >>that's my pleasure. Look at this current economic upheaval. It's quite a bit different from the last one, isn't it? I mean liquidity doesn't seem to be a problem for most pecs these days. I mean if anything they're releasing loan loss reserves that they didn't need. What's from your perspective, what's the state of banking today and hopefully as we exit this pandemic soon. >>So so dave, I think, like you say, it's, you know, it's a it's a state and a picture that in a significantly different from what people were expecting. And I think some way, in some ways you're seeing the benefits of a number of the regulations that were put into into place after the, you know, the financial crisis last time around, right? And therefore this time, you know, a health crisis did not become a financial crisis, because I think the banks were in better shape. And also, you know, governments clearly have put worldwide a lot of liquidity into the, into the system. I think if you look at it though, maybe two or three things ready to call out firstly, there's a there's a massive regional variation. So if you look at the U. S. Banking industry, it's extremely buoyant and I'll come back to that in a minute in the way in which is performing, you know, the banks that are starting to report their first quarter results are going to show profitability. That's you know significantly ahead of where they were last year and probably some of the some of their best performance for quite a long time. If you go into europe, it's a completely different picture. I think the banks are extremely challenged out there and I think you're going to see a much bleaker outlook in terms of what those banks report and as far as Asia pacific is concerned again, you know because they they have come out of the pandemic much faster than consumer businesses back into growth. Again, I think they're showing some pretty buoyant performance as far as as far as banking performance is concerned. I think the piece that's particularly interesting and I think him as a bit of a surprise to most is what we've seen in the U. S. Right. And in the US what's actually happened is uh the investment banking side of banking businesses has been doing better than they've ever done before. There's been the most unbelievable amount of acquisition activity. You've seen a lot of what's going on with this facts that's driving deal raised, you know, deal based fee income for the banks. The volatility in the marketplace is meaning that trading income is much much higher than it's ever been. And therefore the banks are very much seeing a profitability on that investment banking side. That was way ahead of what I think they were. They were expecting consumer businesses definitely down. If you look at the credit card business, it's down. If you look at, you know, lending activity that's going down going out is substantially less than where it was before. There's hardly any lending growth because the economy clearly is flat at this moment in time. But again, the good news that, and I think this is a worldwide which are not just in us, the good news here is that because of the liquidity and and some of the special measures the government put out there, there has not been the level of bankruptcies that people were expecting, right. And therefore most of the provisioning that the banks did um in expectation of non performing loans has been, I think, a much more, much greater than what they're going to need, which is why you're starting to see provisions being released as well, which are kind of flattering, flattering the income, flattering the engine. I think going forward that you're going to see a different picture >>is the re thank you for the clarification on the regional divergence, is that and you're right on, I mean, european central banks are not the same, the same position uh to to affect liquidity. But is that nuances that variation across the globe? Is that a is that a blind spot? Is that a is that a concern or the other other greater concerns? You know, inflation and and and the the pace of the return to the economy? What are your thoughts on that? >>So, I think, I think the concern, um, you know, as far as the european marketplace is concerned is um you know, whether whether the performance that and particularly, I don't think the level of provisions in there was quite a generous, as we saw in other parts of the world, and therefore, you know, is the issue around non performing loans in in europe, going to hold the european uh european banks back? And are they going to, you know, therefore, constrain the amount of lending that they put into the economy and that then, um, you know, reduces the level of economic growth that we see in europe. Right? I think, I think that is certainly that is certainly a concern. Um I would be surprised and I've been looking at, you know, forecasts that have been put forward by various people around the world around inflation. I would be surprised if inflation starts to become a genuine problem in the, in the kind of short to medium term, I think in the industry that are going to be two or three other things that are probably going to be more, you know, going to be more issues. Right. I think the first one which is becoming top of mind for chief executives, is this whole area around operational resiliency. So, you know, regulators universally are making very very sure that banks do not have a technical debt or a complexity of legacy systems issue. They are and you know, the U. K. Has taken the lead on this and they are going so far as even requiring non executive directors to be liable if banks are found to not have the right policies in place. This is now being followed by other regulators around the world. Right. So so that is very much drop in mind at this moment in time. So I think discretionary investment is going to be put you know, towards solving that particular problem. I think that's that's one issue. I think the other issue is what the pandemic has shown is that and and and this was very evident to me and I mean I spent the last three years out in Singapore where you know, banks have become very digital businesses. Right? When I came into the U. S. In my current role, it was somewhat surprising to me as to where the U. S. Market place was in terms of digitization of banking. But if you look in the last 12 months, you know, I think more has been achieved in terms of banks becoming digital businesses and they've probably done in the last two or three years. Right. And that the real acceleration of that digitization which is going to continue to happen. But the downside of that has been that the threat to the banking industry from essentially fintech and big tex has exactly, it's really accelerated. Right, Right. Just to give you an example, Babel is the second largest financial services institutions in the US. Right. So that's become a real problem I think with the banking industry is going to have to deal with >>and I want to come back to that. But now let's bring john into the conversation. Let's talk about the tech stack. Look, it was talking about whether it was resiliency going digital, We certainly saw over the pandemic, remote work, huge, huge volumes of things like TPP and and and and and mortgages and with dropping rates, etcetera. So john, how is the tech stack Been altered in the past 14 months? >>Great question. Dave. And it's top of mind for almost every single financial services firm, regardless of the sector within the overall industry, every single business has been taking stock of how they handled the pandemic and the economic conditions thereafter and all of the business needs that were driven by the pandemic. In so many situations, firms were unable to service their clients or we're not competitive in serving their clients. And as a result they've had to do very deep uh architectural transformation and digital transformation around their core platforms. Their systems of analytics and their systems different end systems of engagement In terms of the core processing systems that many of these institutions, some in many cases there are 50 years old And with any 50 year old application platform there are inherent limitations. There's an in flex itty inflexibility. There's an inability to innovate for the future. There's a speed of delivery issue. In other words, it can be very hard to accelerate the delivery of new capabilities onto an aging platform. And so in every single case um institutions are looking to hybrid cloud and public cloud technology and pre packaged a ai and prepackaged solutions from an I. S. V. Ecosystem of software vendor ecosystem to say. As long as we can crack open many of these old monolithic cause and surround them with new digitalization, new user experience that spans every channel and automation from the front to back of every interaction. That's where most institutions are prioritizing. >>Banks aren't going to migrate, they're gonna they're gonna build an abstraction layer. I want to come back to the disruption is so interesting. The coin base I. P. O. Last month see Tesla and microstrategy. They're putting Bitcoin on their balance sheets. Jamie diamonds. Traditional banks are playing a smaller role in the financial system because of the new fin text. Look at, you mentioned Paypal, the striped as Robin Hood, you get the Silicon Valley giants have this dual disrupt disruption agenda. Apple amazon even walmart facebook. The question is, are traditional banks going to lose control of the payment systems? >>Yeah. I mean I think to a large extent that is that has already happened, right? Because I think if you look at, you know, if you look at the experience in ASia, right? And you look at particularly organizations like and financial, you know, in India, you look at organizations like A T. M. You know, very substantial chance, particularly on the consumer payments side has actually moved away from the banks. And I think you're starting to see that in the west as well, right? With organizations like, you know, cloud, No, that's coming out with this, you know, you know, buying out a later type of schemes. You've got great. Um, and then so you've got paper and as you said, strike, uh and and others as well, but it's not just, you know, in the payment side. Right. I think, I think what's starting to happen is that there are very core part of the banking business. You know, especially things like lending for instance, where again, you are getting a number of these Frontex and big, big tech companies entering the marketplace. And and I think the threat for the banks is this is not going to be small chunks of market share that you're going to actually lose. Right? It's it's actually, it could actually be a Kodak moment. Let me give you an example. Uh, you know, you will have just seen that grab is going to be acquired by one of these facts for about $40 billion. I mean, this organization started like the Uber in Singapore. It very rapidly got into both the payment site. Right? So it actually went to all of these moment pop shops and then offered q are based um, 12 code based payment capabilities to these very small retailers, they were charging about half or a third or world Mastercard or Visa were charging to run those payment rails. They took market share overnight. You look at the Remittance business, right? They went into the Remittance business. They set up these wallets in 28 countries around the Asean region. They took huge chunks of business completely away from DBS, which is the local bank out there from Western Union and all of these, all of these others. So, so I think it's a real threat. I think Jamie Dimon is saying what the banking industry has said always right, which is the reason we're losing is because the playing field is not even, this is not about playing fields. Been even write, all of these businesses have been subject to exactly the same regulation that the banks are subject to. Regulations in Singapore and India are more onerous than maybe in other parts of the world. This is about the banking business, recognizing that this is a threat and exactly as john was saying, you've got to get to delivering the customer experience that consumers are wanting at the level of cost that they're prepared to pay. And you're not going to do that by purely sorting out the channels and having a cool app on somebody's smartphone, Right? If that's not funny reported by arcade processes and legacy systems when I, you know, like, like today, you know, you make a payment, your payment does not clear for five days, right? Whereas in Singapore, I make a payment. The payment is instantaneously clear, right? That's where the banking system is going to have to get to. In order to get to that. You need to water the whole stack. And the really good news is that many examples where this has been done very successfully by incumbent banks. You don't have to set up a digital bank on the site to do it. And incumbent bank can do it and it can do it in a sensible period of time at a sensible level of investment. A lot of IBM s business across our consulting as well as our technology stack is very much trying to do that with our clients. So I am personally very bullish about what the industry >>yeah, taking friction out of the system, sometimes with a case of crypto taking the middle person out of the system. But I think you guys are savvy, you understand that, you know, you yeah, Jamie Diamond a couple years ago said he'd fire anybody doing crypto Janet Yellen and says, I don't really get a Warren Buffett, but I think it's technology people we look at and say, okay, wait a minute. This is an interesting Petri dish. There's, there's a fundamental technology here that has massive funding that is going to inform, you know, the future. And I think, you know, big bags are gonna lean in some of them and others, others won't john give you the last word here >>for sure, they're leaning in. Uh so to just to to think about uh something that lick it said a moment ago, the reason these startups were able to innovate fast was because they didn't have the legacy, They didn't have the spaghetti lying around. They were able to be relentlessly laser focused on building new, using the app ecosystem going straight to public and hybrid cloud and not worrying about everything that had been built for the last 50 years or so. The benefit for existing institutions, the incumbents is that they can use all of the same techniques and tools and hybrid cloud accelerators in terms And we're not just thinking about uh retail banking here. Your question around the industry that disruption from Bitcoin Blockchain technologies, new ways of processing securities. It is playing out in every single securities processing and capital markets organization right now. I'm working with several organizations right now exactly on how to build custody systems to take advantage of these non fungible digital assets. It's a hard, hard topic around which there's an incredible appetite to invest. An incredible appetite to innovate. And we know that the center of all these technologies are going to be cloud forward cloud ready. Ai infused data infused technologies >>Guys, I want to have you back. I wish I had more time. I want to talk about SPAC. So I want to talk about N. F. T. S. I want to talk about technology behind all this. You really great conversation. I really appreciate your time. I'm sorry. We got to go. >>Thank you. Thanks very much indeed for having us. It was a real pleasure. >>Really. Pleasure was mine. Thank you for watching everybody's day. Volonte for IBM think 2021. You're watching the Cube. Mhm.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome on board technologies World. Lisa Martin with Rebecca Night for the first time hosting together. And I have to say this is probably one of my favorite times of del technologies world because we have dogs on the Cube joining us for Michael Angel Pause. We've got Alicia Halloran. She's back. She's a Q. Pietro's here last year. Your Fallen here, Here's OD and Gracie and holding Creasy is Denise Michael's Cox Global Experiential marketing from Del Technologies. Tony's Thank you for joining us as well. Certainly a lot of female power. You right out. He's just letting a male hanging out. Alicia, it's so good to have you back Way have enjoyed being having our set Next. Tio Michael's age. Applause again. This year. It's so great to hear barking. Yeah, when you're talking about, I think I'm at home so true. Talk to us a little bit about Michael's Angel. Pause your experience as a volunteer out. Yeah, D'Oh well, first of all, Michael Angel paused >> is was a static to nonprofit established in Las Vegas, and they have three main programs. They have a community dog program, which really strengthens the bonds between people and their animals. And they have a therapy dog program, which is what these lovelies air part of, and we just love to bring joy and delight everywhere we go. And then they also have a service dog training, which allows people with autism or with their mobility issues or any kind of medical alert. So that's the main process of what Michael Angel paused does way air volunteers with them. We have loved being volunteers with them. Uh, OD is blind, and we managed to get him through the therapy dog program, and we love to come to conferences and just really help people feel better. And Gracie, of course, is just a little beauties. So, >> yeah, so Denise, tell me a little bit about why Dell has partnered with this with this organ, which is a great organization. And why might people need to feel better when they're out of touch? Honor. That's been may be related to this morning's kid note address with the anxiety, sometimes technology way. You do like >> to say we think of everything for Del Technologies world. So what is one more thing? How to surprise and delight our costumers? Air attendees here. And also it's really important for us as Del Technologies to give back to the community. And so it's a great opportunity to give back to great organization like Michael's Angels. Pause and surprise and delight our guests with the with several dogs to pet. Because you know, when you go to a conference when you travel, you miss your pets a lot. A lot of people miss their dogs, and so we're here for them to get a dog fix or maybe just come in for a few minutes. Distress. Er, jetsam dogs come out happy. Everyone who walks in, walks in, smiling and walks out, smiling bigger. So it's a great place. Tio work here, too. >> We were hearing last year that Michael Age, a PAS exhibit exhibit, was one of the most popular places for Get fourteen fifteen thousand people to congregate. Ru. Do you experience the same thing this year? Yes, >> definitely, definitely didn't really. It's been really busy, like these little ebbs and flows like you just catch a breath and then twenty five people are there and they're all like, Oh, it's so great. It's so great to see people relax and be able to kind of sit down and take a breath, which I think is really hard in a conference like this. >> It is, and it's also STD. So you mentioned it's nice to recognize that they're all people. They all have families, a lot of them, whether their pet owners or not. It's just a nice way to just sort of get back to reality, maybe come down from the cloud right on and actually have a little bit of something that just brings a just a smile to your heart. Yes, >> bring some joy even without technology. >> So we know the humans love it. But here, the Toups, how are they doing? Because, as you said, they usually you're going toe spills There. You told each home write and write and how are they handling? They >> handle it. Amazingly, they love to come. You know, the energy is very, very different, so they can be a little bit more rambunctious. They could move a little bit more because they're not working with somebody that is in hospice or you know has an illness. So it's people who are exactly feeling sad that they don't have their animals with them, and they get to get cuddled and squeezed and they love it. So it's a wonderful experience for them. They love to do it. She kind of looks a little sleepy, but that's kind of her way of being like >> he's himself. You're >> yeah, Just loves it. What is some of the reactions elation that you've experience out in the field like, for example, in the hospital or a hospice organization or in firemen's Yeah, that you see patients. Oh, yeah, they light owns, >> they light up. I mean, when you go to a hospital, people are in a hospital, and so everything is very regimented, their way woken up in the middle of the night to do whatever needs to be done. And people are kind of like talking about them, but not actually to them, and that animals don't differentiate there just like we want to sit with you, and that's what we're going to do. We're just going to sit with you, so it gives them a moment to just relax again and not have to think about. When's the next blood draw? When's the next thing that's gonna happen? So it's a really wonderful, relaxing experience for them. It's it's it's and and the joy that it brings. And I think there's a lot of healing in that that when your feel good, you feel good, you have the ability to heal better. And so I think therapy dogs are so important in a in a hospital environment, and >> this is a two step sort of certification program. They become a therapy dog first, and then they would become a service dog. Or can they go into a hospital as a therapy dog to >> go in as a therapy dog? Yes, so that's That's the work that these guys do service dogs or more about if you have something on illness, or that you have some mobility issues that you need balance or you need if you have PTSD that you need to have a dog with you all the time just to kind of keep you keep you together, which I think everybody understands that it feels good to have an animal with you. So these guys are therapy dogs, which is not the service dogs. >> Got it? Yeah. >> Denise, this is your baby. This thing, The show. Congratulations. It was a great show. Fifteen thousand attendees. Eso money partners. So money. A lot of great energy and a great vibe. Can you just talk a little bit? About what? This year's event This this dull world technologies has meant to you. This has >> been a great event every year. It's a great about. But this year, Thea Energy is even higher, so positive it's always really positive. Be here anyway. And so many more people this year, too. It's just a constant Gogo energy all the time. And it's It's wonderful. It's so fun. I love being part of the organization and proud to be able to say that I helped and some a little bit put this together. And so I'm just happy to be here and proud to be a part of Del Technologies to >> Denise before we let you go and get some well deserved. This's also a charity and philanthropy that's close, and Michael Dell's Hart Can you explain a little bit about that? And how he helps veterans in this way? >> Well, how Michael helps veterans or Michael's Angels pause veterans because they both do. >> Michael, let's talk about Michael Dell for since this is kind of his thing, yeah, well, it's, >> um, like for Del itself, a Michael Dell to is very important to him. To give back to the community is is important to us all. And that's a big part of what we dio and this opportunity to that now contribute event. Veterans like these guys go to that veteran homes and help with, um now Del itself. And Michael Dell also contributes Teo many veteran organizations helping veterans with PTSD. And we saw that last year at Del World talking a lot about continue working with veterans, working through PTSD with the art art for veterans. And so there's many organizations like that we work with our Del Technologies and Michael Dell works with, and that give that >> exit was we heard that maybe there was some support financial support for dogs that go through service training to become service dogs for veterans, which is a pretty extensive process and quite expensive. So nice to hear how much it really doesn't mean to the heart of Adele Denise Alicia. Thank you. Someone like you, but I mean, of course, Odeon, Gracie. Humans think they are. Thanks, guys. Really brought a smile to my heart and I got to go home to my dog with first. She's yet, right? Yeah. Like for Rebecca Knight. I'm Lisa Martin. You're watching The Cube live from Dale Technologies World twenty nineteen. Thanks so much for watching.