Blake Scholl, Boom Supersonic | AWS re:Invent 2020
>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020 sponsored by Intel and AWS. >>Welcome back to the cubes coverage of AWS reinvent 2020 live I'm Lisa Martin. Really exciting topic coming up for you next, please. Welcome Blake shoulda, founder and CEO of boom supersonic Blake. It's great to have you on the program. Thank you for having me, Lisa, and your background gives me all the way with what we're going to talk about in the next few minutes or so, but supersonic flight has existed for quite a long time, like 50 or so years. I think those of us in certain generations remember the Concorde for example, but the technology to make it efficient and mainstream is only recently been approved by or accepted by regulators. Tell us a little bit about boom, your mission to make the world more accessible with supersonic commercial flight. Well, a supersonic flight has >> actually been around since 1949 when Chuck Yeager broke the speed barrier or sorry, the sound barrier. >>And as, as many of you know, he actually passed yesterday, uh, 97. So very, very sad to see one of the supersonic pioneers behind us. Uh, but, uh, but as I say goodbye to Jaeger, a new era of supersonic flight is here. And if you look at the history of progress and transportation, since the Dawn of the industrial revolution, uh, we used to make regular progress and speed. As we went from, uh, the horse to the iron horse, to the, the boats, to the, the early propeller airplanes that have the jet age. And what happened was every time we made transportation faster, instead of spending less time traveling, we actually spent more time traveling because there were more places to go, more people to meet. Uh, we haven't had a world war since the Dawn of the jet age. Uh, places like Hawaii have become, uh, a major tourist destination. >>Uh, but today, uh, today it's been 60 years since we've had a mainstream re uh, step forward and speed. So what we're doing here at boom is picking up where Concord left off building an aircraft that flies faster by factor to the, anything you can get a ticket on today. And yet is 75% more affordable than Concorde was. So we want to make Australia as accessible as a why yesterday. We want to enable you to cross the Atlantic, do business, be home in time, detect your kids into bed, or take a three-day business trip to Asia and let you do it in just 24 >> hours. I like the sound of all of that. Even getting on a plane right now in general. I think we all do so, so interesting that you, you want to make this more accessible. And I did see the news about Chuck Yeager last night. >>Um, designing though the first supersonic airliner overture, it's called in decades, as you said, this dates back 60 years, rolling it out goal is to roll it out in 2025 and flying more than 500 trans oceanic routes. Talk to me about how you're leveraging technology and AWS to help facilitate that. Right. Well, so one of the really fascinating things is the new generation of airplanes, uh, are getting born in the cloud and then they're going to go fly through actual clouds. And so there are, there are a bunch of revolutions in technology that have happened since Concord's time that are enabling what we're doing now, their breakthroughs and materials. We've gone from aluminum to carbon fiber they're breakthroughs and engines. We've gone from after burning turbo jets that are loud and inefficient to quiet, clean, efficient turbo fans. But one of the most interesting breakthroughs has been in a available to do design digitally and iteration digitally versus, uh, versus physically. >>So when conquer was designed as an example, they were only able to do about a dozen wind tunnel tests because they were so expensive. And so time consuming and on, uh, on our XP one aircraft, which is our prototype that rolled out in October. Um, uh, we did hundreds of iterations of the design in virtual wind tunnels, where we could spin up a, uh, a simulation and HPC cluster in AWS, often more than 500 cores. And then we'd have our airplanes flying through virtual wind tunnels, thousands of flights scenarios you can figure out which were the losers, which were the winners keep iterating on the winners. And you arrive at an aerodynamic design that is more efficient at high speed. We're going very safely, very quickly in a straight line, but also a very smooth controllable for safe takeoff and landing. And the part of the artist supersonic airplane design is to accomplish both of those things. One, one airplane, and, uh, being able to design in the cloud, the cloud allows us to start up to do what previously only governments and militaries could do. I mentioned we rolled out our XP one prototype in October. That's the first time anyone has rolled out a supersonic civil aircraft since the Soviet union did it in 1968. And we're able to do as a startup because of computing. >>That's incredible born in the cloud to fly in the cloud. So talk to me about a lot of, of opportunity that technology has really accelerated. And we've seen a lot of acceleration this year in particular digital transformation businesses that if they haven't pivoted are probably in some challenging waters. So talk to us about how you're going all in with AWS to facilitate all these things that you just mentioned, which has dramatic change over 12, uh, when tone test for the Concord and how many times did it, >>Uh, I mean for 27 years, but not that many flights, never, it never changed the way mainstream, uh, never, never district some of you and I fly. Right. Um, so, so how, how are we going all in? So we've, you know, we've been using AWS for, uh, you know, basically since the founding of the company. Uh, but what we, what we're doing now is taking things that we were doing outside of the cloud and cloud. Uh, as an example, uh, we have 525 terabytes of XP one design and test data that what used to be backed up offsite. Um, and, and what we're doing is migrating into the cloud. And then your data is next. Your compute, you can start to do these really interesting things as an example, uh, you can run machine learning models to calibrate your simulations to your wind tunnel results, which accelerates convergence allows you to run more iterations even faster, and ultimately come up with a more efficient airplane, which means it's going to be more affordable for all of us to go to go break the sound barrier. >>And that sounds like kind of one of the biggest differences that you just said is that it wasn't built for mainstream before. Now, it's going to be accessibility affordability as well. So how are you going to be leveraging the cloud, you know, design manufacturing, but also other areas like the beyond onboard experience, which I'm already really excited to be participating in in the next few years. >>Yeah. So there's so many, so many examples. We've talked about design a little bit already. Uh, it's going to manifest in the manufacturing process, uh, where the, the, the, the, the supply chain, uh, will be totally digital. The factory operations will be run out of the cloud. You know, so what that means concretely is, uh, you know, literally there'll be like a million parts of this airplane. And for any given unit goes through their production line, you'll instantly know where they all are. Um, you'll know which serial numbers went on, which airplanes, uh, you'll understand, uh, if there was a problem with one of it, how you fixed it. And as you continue to iterate and refine the airplane, this, this is one of things that's actually a big deal, uh, with, with digital in the cloud is, you know, exactly what design iteration went into, exactly which airplane and, uh, and that allows you to actually iterate faster and any given airline with any given airplane will actually know exactly what, what airplane they have, but the next one that rolls off the line might be even a little bit better. >>And so it allows you to keep track of all of that. It allows you to iterate faster, uh, it allows you to spot bottlenecks in your supply chain before they impact production. Um, and then it allows you to, uh, to do preventive maintenance later. So there's to be digital interpretation all over the airplane, it's going to update the cloud on, you know, uh, are the engines running expected temperature. So I'm gonna run a little bit hot, is something vibrating more than it should vibrate. And so you catch these things way before there's any kind of real maintenance issue. You flag it in the cloud. The next time the airplane lands, there's a tech waiting for the airplane with whatever the part is and able to install it. And you don't have any downtime, and you're never anywhere close to a safety issue. You're able to do a lot more preventively versus what you can do today. >>Wow. So you have to say that you're going to be able to, to have a hundred percent visibility into manufacturing design, everything is kind of an understatement, but you launched XQ on your prototype in October. So during the pandemic, as I mentioned, we've been talking for months now on the virtual cube about the acceleration of digital transformation. Andy, Jassy talked about it in his keynote at AWS reinventing, reinventing this year, virtual, what were some of the, the, the advantages that you got, being able to stay on track and imagine if you were on track to launch in October during a time that has been so chaotic, uh, everywhere else, including air travel. >>Well, some of it's very analog, uh, and some of it's very digital. So to start with the analog, uh, we took COVID really seriously at Bo. Uh, we went into that, the pandemic first hit, we shut the company down for a couple of weeks, so we'd kind of get our feet underneath of us. And then we sort of testing, uh, everyone who had to work on the airplane every 14 days, we were religious about wearing masks. And as a result, we haven't had anyone catch COVID within the office. Um, and I'm super proud that we're able to stay productive and stay safe during the pandemic. Um, and you do that, but kind of taking it seriously, doing common sense things. And then there's the digital effort. And, uh, and so, you know, part of the company runs digitally. What we're able to do is when there's kind of a higher alert level, we go a little bit more digital when there's a lower alert level. >>Uh, we have more people in the office cause we, we still really do value that in-person collaboration and which brings it back through to a bigger point. It's been predicted for a long time, that the advent of digital communication is going to cause us not to need to travel. And, uh, what we've seen, you know, since the Dawn of the telephone is that it's actually been the opposite. The more you can know, somebody even a little bit, uh, at distance, the hungry you are to go see them in person, whether it's a business contact or someone you're in love with, um, no matter what it is, there's still that appetite to be there in person. And so I think what we're seeing with the digitization of communication is ultimately going to be very, um, uh, it's very complimentary with supersonic because you can get to know somebody a little bit over a long distance. You can have some kinds of exchanges and then you're, and then the friction for be able to see them in person is going to drop. And that is, uh, that's a wonderful combination. >>I think everybody on the planet welcomes that for sure, given what we've all experienced in the last year, you can have a lot of conversations by zoom. Obviously this was one of them, but there is to your point, something about that in-person collaboration that really takes things can anyway, to the next level. I am curious. So you launched XB one in October, as I mentioned a minute ago, and I think I read from one of your press releases planning to launch in 2025, the overture with over 500 trans oceanic routes. What can we expect from boom and the next year or two, are you on track for that 2025? >>Yeah. Things are going, things are going great. Uh, so to give a sense of what the next few years hold. So we rolled out the assembled XB one aircraft this year, uh, next year that's going to fly. And so that will be the first civil supersonic, uh, flying aircraft ever built by an independent company. Uh, and along the way, we are building the foundation of overture. So that design efforts happening now as XB one is breaking the sound barrier. We'll be finalizing the overture design in 22, we'll break ground in the factory in 23, we'll start building the first airplane and 25, we'll roll it out. And 26 we'll start flight tests. And, uh, and then we'll go through the flight test methodically, uh, systematically as carefully as we can, uh, and then be ready to carry passengers as soon as we are convinced that safe, which will be right around the end of the decade, most likely. >>Okay. Exciting. And so it sounds like you talked about the safety protocols that you guys put in place in the office, which is great. It's great to hear that, but also that this, this time hasn't derailed because you have the massive capabilities of, to be able to do all of the work that's necessary, way more than was done with before with the Concorde. And that you can do that remotely with cloud is a big facilitator of that communication. >>Yeah. You're able to do the cloud enables a lot of computational efficiencies. And I think about the, um, many times projects are not measured in how many months or years exactly does it take you to get done, but it's actually much easier to think about in terms of number of iterations. And so every time we do an airplane iteration, we look at the aerodynamics high speed. We look at the low speed. We look at the engine, uh, we look at the, the weights. Uh, we look at stability and control. We look at pilots, light aside, et cetera, et cetera. And every time you do an iteration, you're kind of looking around all of those and saying, what can I make better? But each one of those, uh, lines up a little bit differently with the rest now, for example, uh, uh, to get the best airplane aerodynamically, doesn't have a good view for the pilot. >>And that's why Concord had that droop nose famously get the nose out of the way so we can see the runway. And so we're able to do digital systems for virtual vision to let the pilot kind of look through the nose of the runway. But even then they're, trade-offs like, how, how good of an actual window do you need? And so your ability to make progress in all of this is proportional to how quickly you can make it around that, that iteration loop, that design cycle loop. And that's, that's part of where the cloud helps us. And we've, we've got some, uh, uh, some stuff we've built in house that runs on the cloud that lets you basically press a button with a whole set of airplane parameters. And bam, it gives you a, it gives you an instant report. I'm like, Oh, was it that this is a good change or bad change, uh, based on running some pretty high fidelity simulations with a very high degree of automation. And you can actually do many of those in parallel. And so it's about, you know, at this stage of the program, it's about accelerating, accelerating your design iterations, uh, giving everyone of the team visibility into those. And then, uh, I think you get together in person as it makes sense to now we're actually hitting a major design milestone with over-treat this week and we're, COVID testing everybody and get them all in the same room. Cause sometimes that in-person collaboration, uh, is really significant, even though you can still do so much digitally. >>I totally agree. There's there's certain things that you just can't replicate. Last question since my brother is a pilot for Southwest and retired Lieutenant Colonel from the air force, any special training that pilots will have to have, or are there certain pilots that are going to be maybe lower hanging fruit, if they have military experience versus commercial flight? Just curious. >>Yeah. So our XB one aircraft is being flown by test pilots. There's one ex Navy one ex air force on our crew, but, uh, overture, uh, will be accessible to any commercial pilot. So, uh, think about it as if you're, if you're used to flying Boeing, it'd be like switching to Airbus, uh, or vice versa. So the, uh, Concord is a complicated aircraft to fly because they didn't have computers. And all the complexity, the soup of supersonic flight was right there and the pilots and an overture, all that gets extracted by software. And, uh, you know, the, the, the ways the flight controls change over speed regimes. You don't have to worry about it, but the airplane is handled beautifully, no matter what you're doing. And so, uh, and so there are many, many places to innovate, but actually pilot experience, not one of them, >>Because the more conventional you can make it for people like your brother, the easier it's going to be for them to learn the aircraft. And therefore the safer it's going to be to fly. I'll let them know, like this has been fantastic, really exciting to see what boom supersonic is doing and the opportunities to make supersonic travel accessible. And I think at a time when everybody wants the world to open up, so by 20, 26, I'm going to be looking for my ticket. Awesome. Can't wait to have you on board. Likewise for Blake shul, I'm Lisa Martin. You're watching the QS live coverage of AWS reinvent 2020.
SUMMARY :
It's the cube with digital coverage of AWS It's great to have you on the program. the sound barrier. And as, as many of you know, he actually passed yesterday, uh, 97. We want to enable you to cross the Atlantic, And I did see the news about Chuck Yeager last night. And so there are, there are a bunch of revolutions in technology that have happened since Concord's time that And you arrive at an aerodynamic design that is more That's incredible born in the cloud to fly in the cloud. as an example, uh, you can run machine learning models to calibrate your simulations And that sounds like kind of one of the biggest differences that you just said is that it wasn't built for mainstream before. And as you continue to iterate all over the airplane, it's going to update the cloud on, you know, uh, are the engines running expected temperature. that you got, being able to stay on track and imagine if you were on track to launch in October And, uh, and so, you know, part of the company runs digitally. uh, what we've seen, you know, since the Dawn of the telephone is that it's actually the last year, you can have a lot of conversations by zoom. Uh, and along the way, we are building the foundation of overture. And that you can do that remotely with cloud is a big facilitator of that communication. And every time you do an iteration, you're kind of looking around all of those And then, uh, I think you get together in person as There's there's certain things that you just can't replicate. And, uh, you know, the, the, the ways the flight controls change over Because the more conventional you can make it for people like your brother, the easier it's going to be for them to learn
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Monica Kumar & Tarkan Maner, Nutanix | Nutanix Special Cloud Announcement Event
>> From around the globe, it's theCUBE. With digital coverage of a special announcement, brought to you by Nutanix. >> Hi, I'm Stu Miniman. And I want to welcome you to this special event that we are doing with Nutanix. Of course, in 2020 many things have changed and that has changed some of the priorities for many companies out there, acceleration of cloud adoption, absolutely has been there. I've talked to many companies that were dipping their toe or thinking about where they were going to the cloud and of course it's rapidly moved to accelerate to be able to leverage work from home, remote contact centers and the like. So we have to think about how we can accelerate what's happening and make sure that our workforce and our customers are all taken care of. So at one of the front seats of this is of course companies working to help modernize customers out there and Nutanix is part of that discussion. So I want to welcome to join us for this special discussion of cloud and Nutanix, I've two of our CUBE alumnis. First of all, we have Monica Kumar, she's the Senior vice President of Product with Nutanix and Tarkan Maner, who's a relative newcomer, second time on theCUBE in his new role, many-time guest previously. Tarkan is the Chief Commercial Officer with Nutanix. Monica and Tarkan, thank you so much for joining us. >> Thank you so much. So happy to be back on theCUBE. >> Yeah, Thank you. >> All right, so Tarkan as I was teeing up, we know that IT staffs in general, CIO specifically, and companies overall, are under a lot of pressure in general, but in 2020, there are new pressures on them. So why don't you explain to us the special cloud announcement, tell us what's Nutanix's launching and why it's so important today. >> So first of all, thank you. Glad to be here with Monica. Basically, you and I spent some time with a few customers in the past few weeks and months. I'll tell you the things in our industry are changing at a pace that we've never seen before, especially with this pandemic backdrop as we're going through. And obviously all the economic challenges that creates beyond the obviously health challenges and across the globe, all the pain it creates, but also create some opportunities for our customers and partners to deliver solutions to our enterprise customers and commercial customers and public sector customers in multiple industries. From healthcare, obviously very importantly, to manufacturing, to supply chains and to all the other industries, including financial services and public sector again. So in that context and Monica knows this well as she's our leader in our strategy, we're putting lots of effort in this new multi-cloud strategy as a company. As you know Stu well, Nutanix wrote the book in digital infrastructures with its own hyperconverged infrastructure story. Now they're taking that next level via our data center solutions, via DevOps solutions and end user computer solutions now in multi-cloud fashion, working with partners like AWS. So in this launch, we have our new hybrid cloud infrastructure, Nutanix Clusters product now available on AWS. We are super excited. We have more than 20 tech firms and customers and partners at senior executive level support in this big launch. Timing is usually important because of this pandemic backdrop. And the goal is obviously to help our customers save money, focus on what's important for them, save money for them and making sure they streamline their IT operations. So it's a huge launch for us and we're super excited about it. >> Yeah, and the one thing I would add to what Tarkan said Stu is, look, we talked to a lot of customers and obviously cloud is the constant in terms of enabling innovation. But I think more with COVID, what's on top of mind is also how do we use cloud for innovation, but really be intelligent about cost optimization. So with this new announcement, what we're excited about is we're making really a hybrid cloud a reality across public and private cloud, but also making sure customers get the cost efficiency they need when they're deploying the solution. So we are super excited to bring true hybrid cloud offering with AWS to the market today. Well, I can tell you Nutanix Clusters is absolutely one of the exciting technologies I've enjoyed watching and getting ready for. And of course, a partnership with the largest public cloud player out there, AWS, is really important. When I think about Nutanix from the earliest days, the word that we always used for the HCI space in Nutanix specifically, was simplicity. Anybody in the tech space know that true simplicity is really hard to do. When I think about cloud, when I think about multi-cloud, simplicity's not the first thing that I think of. So Tarkan, help us connect, how is Nutanix going to extend the simplicity that it's done for so long now in the data center into places like AWS with this solution? >> So, Stu, you're right on, spot on. Look, Monica and I spend a lot of time with our customers. One thing about an Nutanix executive team we're very customer driven, and I'm not just saying this to make a point. We really spent tons of time with them because our solutions are basically so critical for them to run their businesses. So just recently, I was with a senior executive of an airline right before that Monica and I spent time with one of the largest banks in the world in France, in Paris, right before pandemic, we were actually traveling, talking to not only the CIO, the Chief Operating Officer on one of these huge banks, and the biggest issue was how these companies are trying to basically adjust their plans, business plans. I'm not talking about tech plans, IT plans, the business plans around this backdrop that the economic stress and obviously now pandemic is in a big way. One of the CIOs told me, it was an airline executive, "Look, Tarkan, in the next 12 months, my business might be half of what it is today. And I need to do more with less in so many different ways, while I'm cutting cost." So it's a tough time. So in that context is to, you're actually right, multi-cloud is a difficult proposition, but it's critical for these companies to manage their cost structures across multiple operating models. Cloud to us is not a destination. It's a means to an end. It is an operating model. At the end of the day, the differentiation is through the software. The unique software that we provide from digital infrastructures to deliver end to end discreet data center solutions, DevOps solutions for developers, as well as for end user computing individuals, to make you sure to take advantage of these VDI desktop-as-a-service capability. So in that context, what we're providing now, to these CIOs who are going through this difficult time is a platform in which they can move their workloads from cloud to cloud based on their needs, the freedom of choice. Look, one of these big banks that Monica and I visited in France, huge global bank, they have a workloads on AWS, they have workloads on Azure, they have workloads on Google, they have workloads on Trans Telecom, the local SP, they have workloads in Germany, they have workloads on cloud service providers in Asia, in Taiwan and other locations, On top of that, they're also using Nutanix on-prem as well as Nutanix cloud, our own cloud services for DR. And for them, this is not just a destination, this is an operating model. So the biggest request from them is, "Look, can you guys make this cost effective? Can we use all these operating models and move our data and applications from cloud to cloud?" In simple terms, can we get some flexibility with commits as well as with the credits they paid for so far? And those are the things we're working on, and I'm sure Monica is going to get a little bit more into detail as we talk though this. We're super excited to start this journey with AWS with this launch, but we're not going to stop there. Our goal is, we just discussed it with Monica earlier, provide freedom of choice across multiple clouds both on-prem and off-prem for our customers to cut costs and to focus on what's important for them. >> Yeah, and I would just add to sum it up, we are really simplifying the multi-cloud complexity for our customers. And I can go into more details but that's really the gist of it. Is what Nutanix is doing with this announcement and more coming up in the future. >> Well, Monica, when I think about customers and how do they decide what stays in their data center, what goes into the public cloud, it's really their application portfolio. I need to look at my workloads, I need to look at my skillset. So when I look at the Cluster solution, what are some of the key use cases? What workloads are going to be the first ones that you expect or you're having customers use with it today? >> Sure, and as we talk to customer too, there's clearly few key use cases that they've been trying to build a hybrid strategy around. The first few ones are bursting into cloud. In case of sudden demand, how do I burst and scale my, let's say, VDI environment or database environment into the cloud? So that's clearly one that many of our customers want to be able to do simply and without having to incur this extreme complexity of managing these environments. Number two, it's about DR. And we saw it with COVID, business continuity became a big deal for many organizations. They weren't prepared for it. So the ability to actually spin up your applications and data in the cloud seamlessly in case of a disaster, that's another big use case. The third one, which many customers talk about is can I lift and shift my applications as is into the cloud without having to rewrite a single line of code or without having to rewrite all of it? That's another one. And last but not least, the one that we're also hearing a lot about is how do I extend my current applications by using cloud native services that are available on public cloud? So those are four, there's many more, of course, but in terms of workloads, I mentioned two examples, VDI, which is virtual desktop infrastructure, end user computing and also databases. More and more of our customers don't want to invest, in again, having on premises data center assets, sitting there idly and wait for when the capacity surges, the demand for capacity surges, they want to be able to do that in the cloud. So I'd say those are the few use cases and workloads. One thing I want to go back to, what Tarkan was talking about, really there are three key reasons why the current hybrid cloud solutions haven't really panned out for customers. Number one, it's having a unified management environment across public and private cloud. There's a few solutions out there, but none of them have proved to be simple enough to actually put into real execution. With Nutanix, the one thing you can do is literally build a hybrid cloud within under an hour. Under an hour, you can spin up Nutanix Clusters which you have on premises, the same exact Cluster in Amazon. Under one hour. There you go. And you have the same exact management plane that we offer on-prem that now can manage your AWS Nutanix Clusters. It's that easy, right? And then you can easily move your data and applications across, if you choose to. You want to move and burst into cloud, public cloud? Do it. You want to keep some stuff on-prem? Do it. If you want to develop in the cloud, do it. Want to keep production on-prem, do it. Single management plane, seamless mobility. And the third point is about cost. Simplicity of managing the costs making sure you know how are you going to incur costs? How about if you can hibernate your AWS cluster when you're not using it? We have the capability now in our software to do that. How about knowing where to place, which workload, which workload goes into public node, which stays on-premises. We have an amazing tool called Beam that gives the customers that ability to assess which is the right cloud for the right workload. So I can go on and on about this, we've talked to so many customers, but this is in a nutshell, the use cases and workloads that we are delivering to customers right out the gate. >> Well, Monica, I'd love to hear a little bit about the customers that have had an early access to this. What customer stories can you share? Understand, of course, you're probably going to need to anonymize, but I'd like to understand how they've been leveraging Clusters, the value that they're getting from it. >> Absolutely. We've been working with a number of customers. And I'll give you a few examples. There's a customer in Australia. I'll start with that. And they basically run a big event that happens every five years for them. And that they have to scale something to 24 million people. Now imagine if they have to keep capacity on site, anticipating the needs for five years in a row. Well, they can't do that. And the big event is going to happen next year for them. So they're getting ready with our Clusters to really expand the VDI environments into the cloud in a big way with AWS. So from Nutanix on-prem to AWS and expand VDI and burst into the cloud. So that's one example. That's obviously when you have an event driven capacity bursting into the cloud. Another customer who is in the insurance business. For them DR Is of course very important. I mean, DR is important for every industry and every business, but for them they realize that they need to be able to transparently run their applications in the case of a disaster on the cloud. So they've been using Nutanix Clusters with AWS to do that. Another customer is looking at lifting and shifting some of their database applications into AWS with Nutanix, for example. And then we have yet another customer who's looking at retiring a part of the data center estate and moving that completely to AWS with Nutanix as a backbone, Nutanix Clusters as the backbone. I mean, and we have tons of examples of customers who during COVID, for example, were able to burst capacity and spin up remote, hundreds and thousands of remote employees using Clusters into AWS cloud, using Citrix also by the way, as the desktop provider. So again, I can go on, we have tons of customers. There's obviously a big demand for this solution because now it's so easy to use. We have customers really surprised going, "Wait, I have built a whole hybrid cloud within an hour? And I was able to scale from six nodes to 16 nodes just like that on AWS cloud from on prem six nodes to 16 and AWS cloud? Our customers are really, really pleasantly surprised with the ease of use and how quickly they can scale using Clusters in AWS. >> Yeah, Tarkan, I have to imagine that this is a real change for the conversations that you have with customers. I mean, Nutanix has been partnering with AWS for a number of years. I remember the first time that I saw Nutanix at the re:Invent show, but cloud is definitely front and center in a lot of your customer's conversations. So with your partners, with your customers, has to be just a whole different aspect to the conversations that you can have. >> Absolutely, Stu. As you heard from Monica too, as I mentioned earlier, this is not just a destination for the customers. I know you using these buzzwords, at the end of day, it's an operating model. It's an operating model they want to take advantage of to cut costs and do more with less. So in that context, as you heard even in this conversation, there isn't any pain point in this. Like, again, being able to move the workloads from location to location, cost-optimize those things, provide a streamlined operations, again, as Monica suggested, making the apps and the data related to those apps mobile, and obviously provide built-in networking capabilities, all those capabilities make it easier for them to cut costs. So what we're hearing constantly from the enterprises is, small and large, private sector and public sector, nothing different, clearly they have options, they want to have the freedom of choice, some of these workloads are going to run on-prem, some of them off-prem and off-prem is going to have tons of different variations. So in that context, as I mentioned earlier, we have our own cloud as well. We provide 20 plus SKUs to 17,000 customers around the world. There's a $2 billion software business run rate as you know and a lot of those customers, on-prem customers, now are also coming to our own cloud services with cloud partners we have our own cloud services with our own billing, payments, logistics, and service capabilities, fit a credit card, you can do DR it's actually come with this service to Nutanix itself. But some of these customers also want to be able to go to AWS or Azure or to a local service provider. Sometimes as US companies we think US only, but think about this, this is a global phenomenon. I have customers in India. We have customers in Australia as Monica talked about. In China, in Japan, in Germany. And some of these enterprise customers, public sector customers, they want a DR, Disaster Recovery as a service to a local service provider within the country. Because of the new data governance laws and security concerns, they don't want the data and apps to go outside of the boundaries of the country, in some cases in the same town. If you're in Switzerland, forget about the country, the same city. So we want to make sure we give capabilities to customers, use the cloud as an operating model the way they want. And as part of this, Stu, we're not alone on this. We can not do this alone. We have tremendous level of partner support as you're going to see the announcements from HP as one of our key partners, Lenovo, AMD, Intel, Fujitsu, Citrix for end user computing, we're partnering with Palo Alto Networks for security, a slew of partners, as you know we support VMware ESXi. We have partners like Red Hat who's done tons of work in the Linux front, we partnered with IBM, we partnered with Dell. So the ecosystem makes it so much easier for our customers, especially in this pandemic backdrop. And I think what you're going to see from Nutanix, more partners, more customer proof points to help the customers at end of the day to cut costs in this typical backdrop. Especially for the next 24 months, I think what you're going to see is tremendous, so to speak, adoption of this multi-cloud approach that we're focusing on right now. >> Yeah. And let me add, I know a partner list is long. So, Tarkan also we have the global size, of course, the Wipro and HCL and TCS and Capgemini and Zensar, you name it all. We're working with all of them to bring Clusters based solutions to market. And for the entire Nutanix stack, also partners like Equinix and Yotta. So it's a long list of partnerships. The one thing I did want to bring up Stu which I forgot to mention earlier and Tarkan reminded me, is our superior architecture. So why is it that Nutanix can deliver this now to customers? I mean, our customers have been trying to build hybrid cloud for a little while now and work across multiple clouds and we know it's been complex. The reason why we are able to deliver this in the way we are, is because of our architecture. The way we've architected Clusters with AWS it's a built-in native network integration. And what that means is if your customer and end user who's a practitioner, you can literally see the Nutanix VMs in the same space as Amazon VMs. So for a customer, it's in the exact same space, it's really easy to then use other AWS services and we bypass any complex and latency issues with networking because we're exactly part of AWS VPC for the customer. And also, the customers can use by the way, their Amazon credits with the way we've architected this. We allow for bringing your own license, by the way, that's the other true part about, simplicity is same license that our customers use on-premises today for Nutanix can be brought exactly the same way to AWS, if they choose to. And, of course, we do also offer other licensing models that are cloud only, but I want to point out that BYOL is, is something that we're very proud of. It's truly enabling bring your own license to AWS cloud in this case. >> Well, it's interesting, Monica. Of course, one of the things everybody's watched of Nutanix over the last few years is that move from an appliance primarily to a software model and as an industry as a whole, it's much more moving to the cloud model for pricing. And it sounds like that's the primary model with some flexibility and options that you have when you're talking about the Clusters solution here, is that correct? >> Yeah, we also offer the pay as you go model of course, on cloud it's popular. So customers can decide they just want to pay for the amount they use, that's fine, or they can bring their existing on-prem license to AWS, or we also have a commit model where they commit for a certain capacity for the year and they go with that. So we have two or three different kinds of models. Again, going with the freedom of choice for our customers, we offer them different models they can choose from. But to me, the best part is to bring own license model. That's again, a true hybrid pricing model here. They can choose to use Nutanix where they want to. >> Yeah, well, and, and Monica, I'm glad you brought up some of the architectural pieces here. Because you talked about all the partners that you have out there, if I'm sitting in the partner world, I've been heard nothing over the last few years, but I've been inundated by all the hybrid solutions. So every public cloud provider, including AWS now, is talking about hybrid solutions. You've got virtualization players, infrastructure players, all talking out there. So architecture, you talked a bit about, anything else, key differentiators that you want people to understand as what sets Nutanix apart from the crowd when it comes to hybrid cloud? >> Well, like I said, it's because of our architecture, you can build a hybrid cloud in under an hour. I mean, prove to me if you can do with other providers. And again, I don't mean that, having that ego, but really, honestly for our customers, it's all about how can we speed up a customer's experience to cloud. So building a cloud under an hour, being able to truly manage it with a single plane, being able to move apps and data with one click in many cases and last but not least the license portability, all of that together, I think the way, Dheeraj our CEO sums it and Tarkan have talked about this is, we may not have been the first to market, but we believe we're the best to market in this space today. That's what I would say. >> Now, Tarkan, I'd love to hear a little bit of the vision. So as Monica alluded to, anybody that digs underneath the covers it's bare metal offerings from the cloud providers that are enabling this technology. There was a certain partnership that AWS had that enabled this and now you're taking advantage of it. When you look at Clusters going forward, give us a little bit, what should we be looking for when it comes to AWS and maybe even beyond? >> Thank you, Stu, actually spot on question. Most companies in this space, they follow these buzzwords like, "Oh, multi-cloud." And when you drill-down and you find out, okay, you support two cloud services and you actually own some kind of a marketplace and you're one of the 19,000 services, you don't see this as a multi-cloud. Our view is complete freedom of choice. So our vision includes a couple of our private clouds, government cloud success with our customers, with enterprise, commercial and public sector customers also delivered to them choice with Nutanix's own cloud, as I mentioned earlier, with our own billing payment, logistics capabilities starting with DR as a service, disaster recovery as a service. But take that next level, the database as a service, VDI, desktop as a service and other services that we deliver. But on top of that, also as Monica talked about earlier, partnerships we have with service providers like Yotta in India, work going on with SoftBank in Japan, work going on with OVH in France and multiple countries that we're building this XSP service provider- customer relationships, give those international customers choice within their own local region in their own country, in some cases, even in their city where they are making sure the network latency is not an issue, security, data governance is not an issue. And obviously, third leg of this multi legged stool is hyperscalers themselves, like AWS. AWS has been a phenomenal partner working with Doug Hume, Matt Garmin, the executive team under Andy Jassy and Jeff Bezos they're just super partners, obviously that bare metal service capability is huge differentiator and typical AWS simplicity, and obviously data simplicity coming together, but giving choice to our customers has we move forward, obviously our customers have a multi-cloud strategy. So I'm reading an amazing book called "Silk Roads." It's an amazing book. I strongly suggest you all read it. It's all talking about partnerships. Throughout history, those empires, those countries who've been successful, partnered well, connect dots well. So that's what we're trying to learn from our own history, connecting the dots with the customers and partners as we talked about earlier, working with companies like Wipro and we all deliver an end user computing service called desktop-as-a-service virtual desk, database as a service, digital data services we have, few other new services started in HCL and others. So all these things come up together as a complete end to end strategy with our partners. So we want to make sure as we move forward, in upcoming weeks and months, your going to see these announcements coming up one partner at a time and obviously we're going to measure success one customer at a time as we move forward with this strategy. >> All right, so Monica, you mentioned that if you were an existing Nutanix customer, you can spin up in the public cloud in under an hour, I guess final the question I have for you is number one, if I'm not yet a Nutanix customer, is this something I could start in the public cloud and leverage some capabilities and whether I'm an existing customer or a prospect, how do I get started with Nutanix Clusters? >> Absolutely, we're all about making it easy for our customers to get started. So in fact, I know seeing is believing, so if you go to nutanix.com today, you'll see we have a link there for something called a test drive. So we are giving our prospects and customers the ability to go try this out, either just take a tour or even do a 30 day free trial today. So they can try it out, they can just get spun up in the cloud completely and then connect on premises if they choose to, or if they just sustain public cloud only with Nutanix, that's absolutely the customer choice. And I would say, this is really only the beginning for us as Tarkan saying. Our future, I mean, I'm just really super excited about our feature and how we're going to enable customers to use cloud for innovation going forward in a really simple manner that's cost efficient for our customers. >> All right. Well, Monica and Tarkan, thank you so much for sharing the updates. Congratulations to the team on bringing this solution out. And as you said, just the beginning so we look forward to talking to you, your partners and your customers going forward. >> Thank you so much. >> Thank you, Stu, thank you, Monica. >> All right, for Tarkan and Monica, I'm Stu Miniman with theCUBE. Thank you as always for watching this special Nutanix announcement. (upbeat music)
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brought to you by Nutanix. So at one of the front seats of this happy to be back on theCUBE. So why don't you explain to us And the goal is obviously to Yeah, and the one thing I would add And I need to do more with but that's really the gist of it. and how do they decide what So the ability to actually about the customers that have And that they have to scale to the conversations that you can have. and the data related to those apps mobile, in the way we are, is and options that you have and they go with that. some of the architectural pieces here. I mean, prove to me if you hear a little bit of the vision. and other services that we deliver. and customers the ability And as you said, just the beginning I'm Stu Miniman with theCUBE.
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Meet the Analysts on EU Decision to kill the Trans-Atlantic Data Transfer Pact
(upbeat electronic music) >> Narrator: From theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. >> Okay, hello everyone. I'm John Furrier with theCUBE. We're here with Meet the Analysts segment Sunday morning. We've got everyone around the world here to discuss a bit of the news around the EU killing the privacy deal, striking it down, among other topics around, you know, data privacy and global commerce. We got great guests here, Ray Wang, CEO of Constellation Research. Bill Mew, founder and CEO of Cyber Crisis Management from the Firm Crisis Team. And JD, CEO of Spearhead Management. JD, I can let you say your name because I really can't pronounce it. How do I (laughs) pronounce it, doctor? >> I wouldn't even try it unless you are Dutch, otherwise it will seriously hurt your throat. (Ray laughing) So, JD works perfect for me. >> Doctor Drooghaag. >> And Sarbjeet Johal, who's obviously an influencer, a cloud awesome native expert. Great, guys. Great to have you on, appreciate it, thanks for comin' on. And Bill, thank you for initiating this, I appreciate all your tweets. >> Happy Sunday. (Bill laughing) >> You guys have been really tweeting up a storm, I want to get everyone together, kind of as an analyst, Meet the Analyst segment. Let's go through with it. The news is the EU and U.S. Privacy Shield for data struck down by the court, that's the BBC headline. Variety of news, different perspectives, you've got an American perspective and you've got an international perspective. Bill, we'll start with you. What does this news mean? I mean, basically half the people in the world probably don't know what the Privacy Shield means, so why is this ruling so important, and why should it be discussed? >> Well, thanks to sharing between Europe and America, it's based on a two-way promise that when data goes from Europe to America, the Americans promise to respect our privacy, and when data goes form America to Europe, the Europeans promise to respect the American privacy. Unfortunately, there are big cultural differences between the two blocks. The Europeans have a massive orientation around privacy as a human right. And in the U.S., there's somewhat more of a prioritization on national security, and therefore for some time there's been a mismatch here, and it could be argued that the Americans haven't been living up to their promise because they've had various different laws, and look how much talk about FISA and the Cloud Act that actually contravene European privacy and are incompatible with the promise Americans have given. That promise, first of all, was in the form of a treaty called Safe Harbor. This went to court and was struck down. It was replaced by Privacy Shield, which was pretty much the same thing really, and that has recently been to the court as well, and that has been struck down. There now is no other means of legally sharing data between Europe and America other than what are being called standard contractual clauses. This isn't a broad treaty between two nations, these are drawn by each individual country. But also in the ruling, they said that standard contractual clauses could not be used by any companies that were subject to mass surveillance. And actually in the U.S., the FISA courts enforce a level of mass surveillance through all of the major IT firms, of all major U.S. telcos, cloud firms, or indeed, social media firms. So, this means that for all of the companies out there and their clients, business should be carrying on as usual apart from if you're one of those major U.S. IT firms, or one of their clients. >> So, why did this come about? Was there like a major incident? Why now, was it in the court, stuck in the courts? Were people bitchin' and moanin' about it? Why did this go down, what's the real issue? >> For those of us who have been following this attentively, things have been getting more and more precarious for a number of years now. We've had a situation where there are different measures being taken in the U.S., that have continued to erode the different protections that there were for Europeans. FISA is an example that I've given, and that is the sort of secret courts and secret warrants that are issued to seize data without anyone's knowledge. There's the Cloud Act, which is a sort of extrajudicial law that means that warrants can be served in America to U.S. organizations, and they have to hand over data wherever that data resides, anywhere in the world. So, data could exist on a European server, if it was under the control of an American company, they'd have to hand that over. So, whilst FISA is in direct conflict with the promises that the Americans made, things like the Cloud Act are not only in controversion with the promise they've made, there's conflicting law here, because if you're a U.S. subsidiary of a big U.S. firm, and you're based in Europe, who do you obey, the European law that says you can't hand it over because of GDPR, or the American laws that says they've got extrajudicial control, and that you've got to hand it over. So, it's made things a complete mess. And to say has this stuff, hasn't really happened? No, there's been a gradual erosion, and this has been going through the courts for a number of years. And many of us have seen it coming, and now it just hit us. >> So, if I get you right in what you're saying, it's basically all this mishmash of different laws, and there's no coherency, and consistency, is that the core issue? >> On the European side you could argue there's quite a lot of consistency, because we uphold people's privacy, in theory. But there have been incidents which we could talk about with that, but in theory, we hold your rights dear, and also the rights of Europeans, so everyone's data should be safe here from the sort of mass surveillance we're seeing. In the U.S., there's more of a direct conflict between everything, including there's been a, in his first week in the White House, Donald Trump signed an executive order saying that the Privacy Act in the U.S., which had been the main protection for people in the U.S., no longer applied to non-U.S. citizens. Which was, if you wanted try and cause a storm, and if you wanted to try and undermine the treaty, there's no better way of doing it than that. >> A lot of ways, Ray, I mean simplify this for me, because I'm a startup, I'm hustlin', or I'm a big company, I don't even know who runs the servers anymore, and I've got data stored in multiple clouds, I got in regions, and Oracle just announced more regions, you got Amazon, a gazillion regions, I could be on-premise. I mean bottom line, what is this about? I mean, and -- >> Bill's right, I mean when Max Schrems, the Austrian. Bill's right, when Max Schrems the Austrian activist actually filed his case against Facebook for where data was being stored, data residency wasn't as popular. And you know, what it means for companies that are in the cloud is that you have to make sure your data's being stored in the region, and following those specific region rules, you can't skirt those rules anymore. And I think the cloud companies know that this has been coming for some time, and that's why there's been announced in a lot of regions, a lot of areas that are actually happening, so I think that's the important part. But going back to Bill's earlier point, which is important, is America is basically the Canary Islands of privacy, right? Privacy is there, but it isn't there in a very, very explicit sense, and I think we've been skirting the rules for quite some time, because a lot of our economy depends on that data, and the marketing of the data. And so we often confuse privacy with consent, and also with value exchange, and I think that's part of the problem of what's going on here. Companies that have been building their business models on free data, free private data, free personally identifiable data information are the ones that are at risk! And I think that's what's going on here. >> It's the classic Facebook issue, you're the product, and the data is your product. Well, I want to get into what this means, 'cause my personal take away, not knowing the specifics, and just following say, cyber security for instance, one of the tenets there is that data sharing is an invaluable, important ethos in the community. Now, everyone has their own privacy, or security data, they don't want to let everyone know about their exploits but, but it's well known in the security world that sharing data with each other, different companies and countries is actually a good thing. So, the question that comes in my mind, is this really about data sharing or data privacy, or both? >> I think it's about both. And actually what the ruling is saying here is, all we're asking from the European side is please stop spying on us and please give us a level of equal protection that you give to your own citizens. Because data comes from America to Europe, whatever that data belongs to, a U.S. citizen or a European citizen, it's given equal protection. It is only if data goes in the other direction, where you have secret courts, secret warrants, seizure of data on this massive scale, and also a level of lack of equivalence that has been imposed. And we're just asking that once you've sorted out a few of those things, we'd say everything's back on the table, away we go again! >> Why don't we merge the EU with the United States? Wouldn't that solve the problem? (Bill laughing) >> We just left Europe! (laughs heartily) >> Actually I always -- >> A hostile takeover of the UK maybe, the 52nd state. (Bill laughing loudly) >> I always pick on Bill, like Bill, you got all screaming loud and clear about all these concerns, but UKs trying to get out of that economic union. It is a union at the end of the day, and I think the problem is the institutional mismatch between the EU and U.S., U.S. is old democracy, bigger country, population wise, bigger economy. Whereas Europe is several countries trying to put together, band together as one entity, and the institutions are new, like you know, they're 15 years old, right? They're maturing. I think that's where the big mismatch is and -- >> Well, Ray, I want to get your thoughts on this, Ray wrote a book, I forget what year it was, this digital disruption, basically it was digital transformation before it was actually a trend. I mean to me it's like, do you do the process first and then figure out where the value extraction is, and this may be a Silicon Valley or an American thing, but go create value, then figure out how to create process or understand regulations. So, if data and entrepreneurship is going to be a new modern era of value, why wouldn't we want to create a rule based system that's open and enabling, and not restrictive? >> So, that's a great point, right? And the innovation culture means you go do it first, and you figure out the rules later, and that's been a very American way of getting things done, and very Silicon Valley in our perspective, not everyone, but I think in general that's kind of the trend. I think the challenge here is that we are trading privacy for security, privacy for convenience, privacy for personalization, right? And on the security level, it's a very different conversation than what it is on the consumer end, you know, personalization side. On the security side I think most Americans are okay with a little bit of "spying," at least on your own side, you know, to keep the country safe. We're not okay with a China level type of spying, which we're not sure exactly what that means or what's enforceable in the courts. We look like China to the Europeans in the way we treat privacy, and I think that's the perspective we need to understand because Europeans are very explicit about how privacy is being protected. And so this really comes back to a point where we actually have to get to a consent model on privacy, as to knowing what data is being shared, you have the right to say no, and when you have the right to say no. And then if you have a value exchange on that data, then it's really like sometimes it's monetary, sometimes it's non-monetary, sometimes there's other areas around consensus where you can actually put that into place. And I think that's what's missing at this point, saying, you know, "Do we pay for your data? Do we explicitly get your consent first before we use it?" And we haven't had that in place, and I think that's where we're headed towards. And you know sometimes we actually say privacy should be a human right, it is in the UN Charter, but we haven't figured out how to enforce it or talk about it in the digital age. And so I think that's the challenge. >> Okay, people, until they lose it, they don't really understand what it means. I mean, look at Americans. I have to say that we're idiots on this front, (Bill chuckling) but you know, the thing is most people don't even understand how much value's getting sucked out of their digital exhaust. Like, our kids, TikTok and whatnot. So I mean, I get that, I think there's some, there's going to be blow back for America for sure. I just worry it's going to increase the cost of doing business, and take away from the innovation for citizen value, the people, because at the end of the day, it's for the people right? I mean, at the end of the day it's like, what's my privacy mean if I lose value? >> Even before we start talking about the value of the data and the innovation that we can do through data use, you have to understand the European perspective here. For the European there's a level of double standards and an erosion of trust. There's double standards in the fact that in California you have new privacy regulations that are slightly different to GDPR, but they're very much GDPR like. And if the boot was on the other foot, to say if we were spying on Californians and looking at their personal data, and contravening CCPA, the Californians would be up in arms! Likewise if we having promised to have a level of equality, had enacted a local rule in Europe that said that when data from America's over here, actually the privacy of Americans counts for nothing, we're only going to prioritize the privacy of Europeans. Again, the Americans would be up in arms! And therefore you can see that there are real double standards here that are a massive issue, and until those addressed, we're not going to trust the Americans. And likewise, the very fact that on a number of occasions Americans have signed up to treaties and promised to protect our data as they did with Safe Harbor, as they did with Privacy Shield, and then have blatantly, blatantly failed to do so means that actually to get back to even a level playing field, where we were, you have a great deal of trust to overcome! And the thing from the perspective of the big IT firms, they've seen this coming for a long time, as Ray was saying, and they sought to try and have a presence in Europe and other things. But the way this ruling has gone is that, I'm sorry, that isn't going to be sufficient! These big IT firms based in the U.S. that have been happy to hand over data, well some of them maybe more happy than others, but they all need to hand over data to the NSA or the CIA. They've been doing this for some time now without actually respecting this data privacy agreement that has existed between the two trading blocks. And now they've been called out, and the position now is that the U.S. is no longer trusted, and neither are any of these large American technology firms. And until the snooping stops and equality is introduced, they can now no longer, even from their European operations, they can no longer use standard contractual clauses to transfer data, which is going to be a massive restriction on their business. And if they had any sense, they'd be lobbying very, very hard right now to the Senate, to the House, to try and persuade U.S. lawmakers actually to stick to some these treaties! To stop introducing really mad laws that ride roughshod over other people's privacy, and have a certain amount of respect. >> Let's let JD weigh in, 'cause he just got in, sorry on the video, I made him back on a host 'cause he dropped off. Just, Bill, real quick, I mean I think it's like when, you know, I go to Europe there's the line for Americans, there's the line for EU. Or EU and everybody else. I mean we might be there, but ultimately this has to be solved. So, JD, I want to let you weigh in, Germany has been at the beginning forefront of privacy, and they've been hardcore, and how's this all playing out in your perspective? >> Well, the first thing that we have to understand is that in Germany, there is a very strong law for regulation. Germans panic as soon as they know regulation, so they need to understand what am I allowed to do, and what am I not allowed to do. And they expect the same from the others. For the record I'm not German, but I live in Germany for some 20 years, so I got a bit of a feeling for them. And that sense of need for regulation has spread very fast throughout the European Union, because most of the European member states of the European Union consider this, that it makes sense, and then we found that Britain had already a very good framework for privacy, so GDPR itself is very largely based on what the United Kingdom already had in place with their privacy act. Moving forward, we try to find agreement and consensus with other countries, especially the United States because that's where most of the tech providers are, only to find out, and that is where it started to go really, really bad, 2014, when the mass production by Edward Snowden came out, to find out it's not data from citizens, it's surveillance programs which include companies. I joined a purchasing conference a few weeks ago where the purchase of a large European multinational, where the purchasing director explicitly stated that usage of U.S. based tech providers for sensitive data is prohibited as a result of them finding out that they have been under surveillance. So, it's not just the citizens, there's mass -- >> There you have it, guys! We did trust you! We did have agreements there that you could have abided by, but you chose not to, you chose to abuse our trust! And you're now in a position where you are no longer trusted, and unless you can lobby your own elected representatives to actually recreate a level playing field, we're not going to continue trusting you. >> So, I think really I -- >> Well I mean that, you know, innovation has to come from somewhere, and you know, has to come from America if that's the case, you guys have to get on board, right? Is that what it -- >> Innovation without trust? >> Is that the perspective? >> I don't think it's a country thing, I mean like, it's not you or them, I think everybody -- >> I'm just bustin' Bill's chops there. >> No, but I think everybody, everybody is looking for what the privacy rules are, and that's important. And you can have that innovation with consent, and I think that's really where we're going to get to. And this is why I keep pushing that issue. I mean, privacy should be a fundamental right, and how you get paid for that privacy is interesting, or how you get compensated for that privacy if you know what the explicit value exchange is. What you're talking about here is the surveillance that's going on by companies, which shouldn't be happening, right? That shouldn't be happening at the company level. At the government level I can understand that that is happening, and I think those are treaties that the governments have to agree upon as to how much they're going to impinge on our personal privacy for the trade off for security, and I don't think they've had those discussions either. Or they decided and didn't tell any of their citizens, and I think that's probably more likely the case. >> I mean, I think what's happening here, Bill, you guys were pointing out, and Ray, you articulated there on the other side, and my kind of colorful joke aside, is that we're living a first generation modern sociology problem. I mean, this is a policy challenge that extends across multiple industries, cyber security, citizen's rights, geopolitical. I mean when would look, and even when we were doing CUBE events overseas in Europe, in North American companies we'd call it abroad, we'd just recycle the American program, and we found there's so much localization value. So, Ray, this is the digital disruption, it's the virtualization of physical for digital worlds, and it's a lot of network theory, which is computer science, a lot of sociology. This is a modern challenge, and I don't think it so much has a silver bullet, it's just that we need smart people working on this. That's my take away! >> I think we can describe the ideal endpoint being somewhere we have meaningful protection alongside the maximization of economic and social value through innovation. So, that should be what we would all agree would be the ideal endpoint. But we need both, we need meaningful protection, and we need the maximization of economic and social value through innovation! >> Can I add another axis? Another axis, security as well. >> Well, I could -- >> I put meaningful protection as becoming both security and privacy. >> Well, I'll speak for the American perspective here, and I won't speak, 'cause I'm not the President of the United States, but I will say as someone who's been from Silicon Valley and the east coast as a technical person, not a political person, our lawmakers are idiots when it comes to tech, just generally. (Ray laughing) They're not really -- (Bill laughing loudly) >> They really don't understand. They really don't understand the tech at all! >> So, the problem is -- >> I'm not claiming ours are a great deal better. (laughs) >> Well, this is why I think this is a modern problem. Like, the young people I talk to are like, "Why do we have this rules?" They're all lawyers that got into these positions of Congress on the American side, and so with the American JEDI Contract you guys have been following very closely is, it's been like the old school Oracle, IBM, and then Amazon is leading with an innovative solution, and Microsoft has come in and re-pivoted. And so what you have is a fight for the digital future of citizenship! And I think what's happening is that we're in a massive societal transition, where the people in charge don't know what the hell they're talkin' about, technically. And they don't know who to tap to solve the problems, or even shape or frame the problems. Now, there's pockets of people that are workin' on it, but to me as someone who looks at this saying, it's a pretty simple solution, no one's ever seen this before. So, there's a metaphor you can draw, but it's a completely different problem space because it's, this is all digital, data's involved. >> We've got a lobbyists out there, and we've got some tech firms spending an enormous amount of lobbying. If those lobbyists aren't trying to steer their representatives in the right direction to come up with law that aren't going to massively undermine trade and data sharing between Europe and America, then they're making a big mistake, because we got here through some really dumb lawmaking in the U.S., I mean, there are none of the laws in Europe that are a problem here. 'Cause GDPR isn't a great difference, a great deal different from some of the laws that we have already in California and elsewhere. >> Bill, Bill. >> The laws that are at issue here -- >> Bill, Bill! You have to like, back up a little bit from that rhetoric that EU is perfect and U.S. is not, that's not true actually. >> I'm not saying we're perfect! >> No, no, you say that all the time. >> But I'm saying there's a massive lack of innovation. Yeah, yeah. >> I don't, I've never said it! >> Arm wrestle! >> Yes, yes. >> When I'm being critical of some of the dumb laws in the U.S, (Sarbjeet laughing) I'm not saying Europe is perfect. What we're trying to say is that in this particular instance, I said there was an equal balance here between meaningful protection and the maximization of economic and social value. On the meaningful protection side, America's got it very wrong in terms of the meaningful protection it provides to civil European data. On the maximization of economic and social value, I think Europe's got it wrong. I think there are a lot of things we could do in Europe to actually have far more innovation. >> Yeah. >> It's a cultural issue. The Germans want rules, that's what they crave for. America's the other way, we don't want rules, I mean, pretty much is a rebel society. And that's kind of the ethos of most tech companies. But I think you know, to me the media, there's two things that go on with this tech business. The company's themselves have to be checked by say, government, and I believe in not a lot of regulation, but enough to check the power of bad actors. Media so called "checking power", both of these major roles, they don't really know what they're talking about, and this is back to the education piece. The people who are in the media so called "checking power" and the government checking power assume that the companies are bad. Right, so yeah, because eight out of ten companies like Amazon, actually try to do good things. If you don't know what good is, you don't really, (laughs) you know, you're in the wrong game. So, I think media and government have a huge education opportunity to look at this because they don't even know what they're measuring. >> I support the level of innovation -- >> I think we're unreeling from the globalization. Like, we are undoing the globalization, and that these are the side effects, these conflicts are a side effect of that. >> Yeah, so all I'm saying is I support the focus on innovation in America, and that has driven an enormous amount of wealth and value. What I'm questioning here is do you really need to spy on us, your allies, in order to help that innovation? And I'm starting to, I mean, do you need mass surveillance of your allies? I mean, I can see you may want to have some surveillance of people who are a threat to you, but wait, guys, we're meant to be on your side, and you haven't been treating our privacy with a great deal of respect! >> You know, Saudi Arabia was our ally. You know, 9/11 happened because of them, their people, right? There is no ally here, and there is no enemy, in a way. We don't know where the rogue actors are sitting, like they don't know, they can be within the walls -- >> It's well understood I think, I agree, sorry. it's well understood that nation states are enabling terrorist groups to take out cyber attacks. That's well known, the source enables it. So, I think there's the privacy versus -- >> I'm not sure it's true in your case that it's Europeans that's doing this though. >> No, no, well you know, they share -- >> I'm a former officer in the Royal Navy, I've stood shoulder to shoulder with my U.S. counterparts. I put my life on the line on NATO exercises in real war zones, and I'm now a disabled ex-serviceman as a result of that. I mean, if I put my line on the line shoulder to shoulder with Americans, why is my privacy not respected? >> Hold on -- >> I feel it's, I was going to say actually that it's not that, like even the U.S., right? Part of the spying internally is we have internal actors that are behaving poorly. >> Yeah. >> Right, we have Marxist organizations posing as, you know, whatever it is, I'll leave it at that. But my point being is we've got a lot of that, every country has that, every country has actors and citizens and people in the system that are destined to try to overthrow the system. And I think that's what that surveillance is about. The question is, we don't have treaties, or we didn't have your explicit agreements. And that's why I'm pushing really hard here, like, they're separating privacy versus security, which is the national security, and privacy versus us as citizens in terms of our data being basically taken over for free, being used for free. >> John: I agree with that. >> That I think we have some agreement on. I just think that our governments haven't really had that conversation about what surveillance means. Maybe someone agreed and said, "Okay, that's fine. You guys can go do that, we won't tell anybody." And that's what it feels like. And I don't think we deliberately are saying, "Hey, we wanted to spy on your citizens." I think someone said, "Hey, there's a benefit here too." Otherwise I don't think the EU would have let this happen for that long unless Max had made that case and started this ball rolling, so, and Edward Snowden and other folks. >> Yeah, and I totally support the need for security. >> I want to enter the -- >> I mean we need to, where there are domestic terrorists, we need to stop them, and we need to have local action in UK to stop it happening here, and in America to stop it happening there. But if we're doing that, there is absolutely no need for the Americans to be spying on us. And there's absolutely no need for the Americans to say that privacy applies to U.S. citizens only, and not to Europeans, these are daft, it's just daft! >> That's a fair point. I'm sure GCHQ and everyone else has this covered, I mean I'm sure they do. (laughs) >> Oh, Bill, I know, I've been involved, I've been involved, and I know for a fact the U.S. and the UK are discussing I know a company called IronNet, which is run by General Keith Alexander, funded by C5 Capital. There's a lot of collaboration, because again, they're tryin' to get their arms around how to frame it. And they all agree that sharing data for the security side is super important, right? And I think IronNet has this thing called Iron Dome, which is essentially like they're saying, hey, we'll just consistency around the rules of shared data, and we can both, everyone can have their own little data. So, I think there's recognition at the highest levels of some smart people on both countries. (laughs) "Hey, let's work together!" The issue I have is just policy, and I think there's a lot of clustering going on. Clustered here around just getting out of their own way. That's my take on that. >> Are we a PG show? Wait, are we a PG show? I just got to remember that. (laughs) (Bill laughing) >> It's the internet, there's no regulation, there's no rules! >> There's no regulation! >> The European rules or is it the American rules? (Ray laughing) >> I would like to jump back quickly to the purpose of the surveillance, and especially when mass surveillance is done under the cover of national security and terror prevention. I worked with five clients in the past decade who all have been targeted under mass surveillance, which was revealed by Edward Snowden, and when they did their own investigation, and partially was confirmed by Edward Snowden in person, they found out that their purchasing department, their engineering department, big parts of their pricing data was targeted in mass surveillance. There's no way that anyone can explain me that that has anything to do with preventing terror attacks, or finding the bad guys. That is economical espionage, you cannot call it in any other way. And that was authorized by the same legislation that authorizes the surveillance for the right purposes. I'm all for fighting terror, and anything that can help us prevent terror from happening, I would be the first person to welcome it. But I do not welcome when that regulation is abused for a lot of other things under the cover of national interest. I understand -- >> Back to the lawmakers again. And again, America's been victim to the Chinese some of the individual properties, well documented, well known in tech circles. >> Yeah, but just 'cause the Chinese have targeted you doesn't give you free right to target us. >> I'm not saying that, but its abuse of power -- >> If the U.S. can sort out a little bit of reform, in the Senate and the House, I think that would go a long way to solving the issues that Europeans have right now, and a long way to sort of reaching a far better place from which we can all innovate and cooperate. >> Here's the challenge that I see. If you want to be instrumenting everything, you need a closed society, because if you have a free country like America and the UK, a democracy, you're open. If you're open, you can't stop everything, right? So, there has to be a trust, to your point, Bill. As to me that I'm just, I just can't get my arms around that idea of complete lockdown and data surveillance because I don't think it's gettable in the United States, like it's a free world, it's like, open. It should be open. But here we've got the grids, and we've got the critical infrastructure that should be protected. So, that's one hand. I just can't get around that, 'cause once you start getting to locking down stuff and measuring everything, that's just a series of walled gardens. >> So, to JD's point on the procurement data and pricing data, I have been involved in some of those kind of operations, and I think it's financial espionage that they're looking at, financial security, trying to figure out a way to track down capital flows and what was purchased. I hope that was it in your client's case, but I think it's trying to figure out where the money flow is going, more so than trying to understand the pricing data from competitive purposes. If it is the latter, where they're stealing the competitive information on pricing, and data's getting back to a competitor, that is definitely a no-no! But if it's really to figure out where the money trail went, which is what I think most of those financial analysts are doing, especially in the CIA, or in the FBI, that's really what that probably would have been. >> Yeah, I don't think that the CIA is selling the data to your competitors, as a company, to Microsoft or to Google, they're not selling it to each other, right? They're not giving it to each other, right? So, I think the one big problem I studied with FISA is that they get the data, but how long they can keep the data and how long they can mine the data. So, they should use that data as exhaust. Means like, they use it and just throw it away. But they don't, they keep mining that data at a later date, and FISA is only good for five years. Like, I learned that every five years we revisit that, and that's what happened this time, that we renewed it for six years this time, not five, for some reason one extra year. So, I think we revisit all these laws -- >> Could be an election cycle. >> Huh? >> Could be an election cycle maybe. (laughs) >> Yes, exactly! So, we revisit all these laws with Congress and Senate here periodically just to make sure that they are up to date, and that they're not infringing on human rights, or citizen's rights, or stuff like that. >> When you say you update to check they're not conflicting with anything, did you not support that it was conflicting with Privacy Shield and some of the promises you made to Europeans? At what point did that fail to become obvious? >> It does, because there's heightened urgency. Every big incident happens, 9/11 caused a lot of new sort of like regulations and laws coming into the picture. And then the last time, that the Russian interference in our election, that created some sort of heightened urgency. Like, "We need to do something guys here, like if some country can topple our elections, right, that's not acceptable." So, yeah -- >> And what was it that your allies did that caused you to spy on us and to downgrade our privacy? >> I'm not expert on the political systems here. I think our allies are, okay, loose on their, okay, I call it village politics. Like, world is like a village. Like it's so only few countries, it's not millions of countries, right? That's how I see it, a city versus a village, and that's how I see the countries, like village politics. Like there are two camps, like there's Russia and China camp, and then there's U.S. camp on the other side. Like, we used to have Russia and U.S., two forces, big guys, and they managed the whole world balance somehow, right? Like some people with one camp, the other with the other, right? That's how they used to work. Now that Russia has gone, hold on, let me finish, let me finish. >> Yeah. >> Russia's gone, there's this void, right? And China's trying to fill the void. Chinese are not like, acting diplomatic enough to fill that void, and there's, it's all like we're on this imbalance, I believe. And then Russia becomes a rogue actor kind of in a way, that's how I see it, and then they are funding all these bad people. You see that all along, like what happened in the Middle East and all that stuff. >> You said there are different camps. We thought we were in your camp! We didn't expect to be spied on by you, or to have our rights downgraded by you. >> No, I understand but -- >> We thought we were on your side! >> But, but you have to guys to trust us also, like in a village. Let me tell you, I come from a village, that's why I use the villager as a hashtag in my twitter also. Like in village, there are usually one or two families which keep the village intact, that's our roles. >> Right. >> Like, I don't know if you have lived in a village or not -- >> Well, Bill, you're making some great statements. Where's the evidence on the surveillance, where can people find more information on this? Can you share? >> I think there's plenty of evidence, and I can send some stuff on, and I'm a little bit shocked given the awareness of the FISA Act, the Cloud Act, the fact that these things are in existence and they're not exactly unknown. And many people have been complaining about them for years. I mean, we've had Safe Harbor overturned, we've had Privacy Shield overturned, and these weren't just on a whim! >> Yeah, what does JD have in his hand? I want to know. >> The Edward Snowden book! (laughs) >> By Edward Snowden, which gives you plenty. But it wasn't enough, and it's something that we have to keep in mind, because we can always claim that whatever Edward Snowden wrote, that he made it up. Every publication by Edward Snowden is an avalanche of technical confirmation. One of the things that he described about the Cisco switches, which Bill prefers to quote every time, which is a proven case, there were bundles of researchers saying, "I told you guys!" Nobody paid attention to those researchers, and Edward Snowden was smart enough to get the mass media representation in there. But there's one thing, a question I have for Sabjeet, because in the two parties strategy, it is interesting that you always take out the European Union as part. And the European Union is a big player, and it will continue to grow. It has a growing amount of trade agreements with a growing amount of countries, and I still hope, and I think think Bill -- >> Well, I think the number of countries is reducing, you've just lost one! >> Only one. (Bill laughing loudly) Actually though, those are four countries under one kingdom, but that's another point. (Bill chortling heartily) >> Guys, final topic, 5G impact, 'cause you mentioned Cisco, couldn't help think about -- >> Let me finish please my question, John. >> Okay, go ahead. How would you the United States respond if the European Union would now legalize to spy on everybody and every company, and every governmental institution within the United States and say, "No, no, it's our privilege, we need that." How would the United States respond? >> You can try that and see economically what happens to you, that's how the village politics work, you have to listen to the mightier than you, and we are economically mightier, that's the fact. Actually it's hard to swallow fact for, even for anybody else. >> If you guys built a great app, I would use it, and surveil all you want. >> Yeah, but so this is going to be driven by the economics. (John laughing) But the -- >> That's exactly what John said. >> This is going to be driven by the economics here. The big U.S. cloud firms are got to find this ruling enormously difficult for them, and they are inevitably going to lobby for a level of reform. And I think a level of a reform is needed. Nobody on your side is actually arguing very vociferously that the Cloud Act and the discrimination against Europeans is actually a particularly good idea. The problem is that once you've done the reform, are we going to believe you when you say, "Oh, it's all good now, we've stopped it!" Because with Crypto AG scandal in Switzerland you weren't exactly honest about what you were doing. With the FISA courts, so I mean FISA secret courts, the secret warrants, how do we know and what proof can we have that you've stopped doing all these bad things? And I think one of the challenges, A, going to be the reform, and then B, got to be able to show that you actually got your act together and you're now clean. And until you can solve those two, many of your big tech companies are going to be at a competitive disadvantage, and they're going to be screaming for this reform. >> Well, I think that, you know, General Mattis said in his book about Trump and the United states, is that you need alliances, and I think your point about trust and executing together, without alliances, it really doesn't work. So, unless there's some sort of real alliance, (laughs) like understanding that there's going to be some teamwork here, (Bill laughing) I don't think it's going to go anywhere. So, otherwise it'll continue to be siloed and network based, right? So to the village point, if TikTok can become a massively successful app, and they're surveilling, so and then we have to decide that we're going to put up with that, I mean, that's not my decision, but that's what's goin' on here. It's like, what is TikTok, is it good or bad? Amazon sent out an email, and they've retracted it, that's because it went public. I guarantee you that they're talkin' about that at Amazon, like, "Why would we want infiltration by the Chinese?" And I'm speculating, I have no data, I'm just saying, you know. They email those out, then they pull it back, "Oh, we didn't mean to send that." Really, hmm? (laughs) You know, so this kind of -- >> But the TRA Balin's good, you always want to get TRA Balin out there. >> Yeah, exactly. There's some spying going on! So, this is the reality. >> So, John, you were talking about 5G, and I think you know, the role of 5G, you know, the battle between Cisco and Huawei, you just have to look at it this way, would you rather have the U.S. spy on you, or would you rather have China? And that's really your binary choice at this moment. And you know both is happening, and so the question is which one is better. Like, the one that you're in alliance with? The one that you're not in alliance with, the one that wants to bury you, and decimate your country, and steal all your secrets and then commercialize 'em? Or the one kind of does it, but doesn't really do it explicitly? So, you've got to choose. (laughs) >> It's supposed to be -- >> Or you can say no, we're going to create our own standard for 5G and kick both out, that's an option. >> It's probably not as straightforward a question as, or an answer to that question as you say, because if we were to fast-forward 50 years, I would argue that China is going to be the largest trading nation in the world. I believe that China is going to have the upper hand on many of these technologies, and therefore why would we not want to use some of their innovation, some of their technology, why would we not actually be more orientated around trading with them than we might be with the U.S.? I think the U.S. is throwing its weight around at this moment in time, but if we were to fast-forward I think looking in the longterm, if I had to put my money on Huawei or some of its competitors, I think given its level of investments in research and whatever, I think the better longterm bet is Huawei. >> No, no, actually you guys need to pick a camp. It's a village again. You have to pick a camp, you can't be with both guys. >> Global village. >> Oh, right, so we have to go with the guys that have been spying on us? >> How do you know the Chinese haven't been spying on you? (Ray and John laughing loudly) >> I think I'm very happy, you find a backdoor in the Huawei equipment and you show it to us, we'll take them to task on it. But don't start bullying us into making decisions based on what-ifs. >> I don't think I'm, I'm not qualified to represent the U.S., but what we would want to say is that if you look at the dynamics of what's going on, China, we've been studying that as well in terms of the geopolitical aspects of what happens in technology, they have to do what they're doing right now. Because in 20 years our population dynamics go like this, right? You've got the one child policy, and they won't have the ability to go out and fight for those same resources where they are, so what they're doing makes sense from a country perspective and country policy. But I think they're going to look like Japan in 20 years, right? Because the xenophobia, the lack of immigration, the lack of inside stuff coming in, an aging population. I mean, those are all factors that slow down your economy in the long run. And the lack of bringing new people in for ideas, I mean that's part of it, they're a closed system. And so I think the longterm dynamics of every closed system is that they tend to fail versus open systems. So, I'm not sure, they may have better technology along the way. But I think a lot of us are probably in the camp now thinking that we're not going to aid and abet them, in that sense to get there. >> You're competing a country with a company, I didn't say that China had necessarily everything rosy in its future, it'll be a bigger economy, and it'll be a bigger trading partner, but it's got its problems, the one child policy and the repercussions of that. But that is not one of the things, Huawei, I think Huawei's a massively unlimited company that has got a massive lead, certainly in 5G technology, and may continue to maintain a lead into 6G and beyond. >> Oh yeah, yeah, Huawei's done a great job on the 5G side, and I don't disagree with that. And they're ahead in many aspects compared to the U.S., and they're already working on the 6G technologies as well, and the roll outs have been further ahead. So, that's definitely -- >> And they've got a great backer too, the financer, the country China. Okay guys, (Ray laughing) let's wrap up the segment. Thanks for everyone's time. Final thoughts, just each of you on this core issue of the news that we discussed and the impact that was the conversation. What's the core issue? What should people think about? What's your solution? What's your opinion of how this plays out? Just final statements. We'll start with Bill, Ray, Sarbjeet and JD. >> All I'm going to ask you is stop spying on us, treat us equally, treat us like the allies that we are, and then I think we've got to a bright future together! >> John: Ray? >> I would say that Bill's right in that aspect in terms of how security agreements work, I think that we've needed to be more explicit about those. I can't represent the U.S. government, but I think the larger issue is really how do we view privacy, and how we do trade offs between security and convenience, and you know, what's required for personalization, and companies that are built on data. So, the sooner we get to those kind of rules, an understanding of what's possible, what's a consensus between different countries and companies, I think the better off we will all be a society. >> Yeah, I believe the most important kind of independence is the economic independence. Like, economically sound parties dictate the terms, that's what U.S. is doing. And the smaller countries have to live with it or pick the other bigger player, number two in this case is China. John said earlier, I think, also what JD said is the fine balance between national security and the privacy. You can't have, you have to strike that balance, because the rogue actors are sitting in your country, and across the boundaries of the countries, right? So, it's not that FISA is being fought by Europeans only. Our internal people are fighting that too, like how when you are mining our data, like what are you using it for? Like, I get concerned too, when you can use that data against me, that you have some data against me, right? So, I think it's the fine balance between security and privacy, we have to strike that. Awesome. JD? I'll include a little fake check, fact check, at the moment China is the largest economy, the European Union is the second largest economy, followed directly by the USA, it's a very small difference, and I recommend that these two big parties behind the largest economy start to collaborate and start to do that eye to eye, because if you want to balance the economical and manufacturing power of China, you cannot do that as being number two and number three. You have to join up forces, and that starts with sticking with the treaties that you signed, and that has not happened in the past, almost four years. So, let's go back to the table, let's work on rules where from both sides the rights and the privileges are properly reflected, and then do the most important thing, stick to them! >> Yep, I think that's awesome. I think I would say that these young kids in high school and college, they need to come up and solve the problems, this is going to be a new generational shift where the geopolitical landscape will change radically, you mentioned the top three there. And new alliances, new kinds of re-imagination has to be there, and from America's standpoint I'll just say that I'd like to see lawmakers have, instead of a LinkedIn handle, a GitHub handle. You know, when they all go out on campaign talk about what code they've written. So, I think having a technical background or some sort of knowledge of computer science and how the internet works with sociology and societal impact will be critical for our citizenships to advance. So, you know rather a lawyer, right so? (laughs) Maybe get some law involved in that, I mean the critical lawyers, but today most people are lawyers in American politics, but show me a GitHub handle of that congressman, that senator, I'd be impressed. So, that's what we need. >> Thanks, good night! >> Ray, you want to say something? >> I wanted to say something, because I thought the U.S. economy was 21 trillion, the EU is sittin' at about 16, and China was sitting about 14, but okay, I don't know. >> You need to do math man. >> Hey, we went over our 30 minutes time, we can do an hour with you guys, so you're still good. (laughs) >> Can't take anymore. >> No go on, get in there, go at it when you've got something to say. >> I don't think it's immaterial the exact size of the economy, I think that we're better off collaborating on even and fair terms, we are -- >> We're all better off collaborating. >> Yeah. >> Gentlemen -- >> But the collaboration has to be on equal and fair terms, you know. (laughs) >> How do you define fair, good point. Fair and balanced, you know, we've got the new -- >> We did define fair, we struck a treaty! We absolutely defined it, absolutely! >> Yeah. >> And then one side didn't stick to it. >> We will leave it right there, and we'll follow up (Bill laughing) in a later conversation. Gentlemen, you guys are good. Thank you. (relaxing electronic music)
SUMMARY :
leaders all around the world, the EU killing the privacy it unless you are Dutch, Great to have you on, appreciate it, (Bill laughing) that's the BBC headline. about FISA and the Cloud Act and that is the sort of secret courts and also the rights of Europeans, runs the servers anymore, and the marketing of the data. So, the question that comes in my mind, that you give to your own citizens. A hostile takeover of the and the institutions I mean to me it's like, do and when you have the right to say no. and take away from the and the innovation that we I mean I think it's like when, you know, because most of the European member states and unless you can lobby your that the governments have to agree upon and Ray, you articulated I think we can describe Can I add another axis? and privacy. and the east coast as a technical person, They really don't understand. I'm not claiming ours are And so what you have is a fight of the laws in Europe You have to like, back up a massive lack of innovation. and the maximization of and the government checking power and that these are the side effects, and that has driven an enormous You know, 9/11 happened because of them, to take out cyber attacks. that it's Europeans I mean, if I put my line on the line Part of the spying internally and citizens and people in the system And I don't think we support the need for security. for the Americans to be spying on us. I mean I'm sure they do. and I know for a fact the I just got to remember that. that authorizes the surveillance some of the individual properties, Yeah, but just 'cause the in the Senate and the House, gettable in the United States, and data's getting back to a competitor, the CIA is selling the data (laughs) and that they're not that the Russian and that's how I see the Middle East and all that stuff. We didn't expect to be spied on by you, But, but you have to Where's the evidence on the surveillance, given the awareness of the I want to know. and it's something that but that's another point. if the European Union would now legalize that's how the village politics work, and surveil all you want. But the -- that the Cloud Act and the about Trump and the United states, But the TRA Balin's good, So, this is the reality. and so the question is and kick both out, that's an option. I believe that China is You have to pick a camp, and you show it to us, we'll is that they tend to But that is not one of the things, Huawei, and the roll outs have been further ahead. and the impact that was the conversation. So, the sooner we get and across the boundaries and how the internet works the EU is sittin' at about 16, we can do an hour with you guys, go at it when you've got something to say. But the collaboration Fair and balanced, you Gentlemen, you guys are good.
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Recep Ozdag, Keysight | CUBEConversation
>> from our studios in the heart of Silicon Valley, Palo Alto, California It is >> a cute conversation. Hey, welcome back. Get ready. Geoffrey here with the Cube. We're gonna rip out the studios for acute conversation. It's the middle of the summer, the conference season to slow down a little bit. So we get a chance to do more cute conversation, which is always great. Excited of our next guest. He's Ridge, IP, Ops Statik. He's a VP and GM from key. Cite, Reject. Great to see you. >> Thank you for hosting us. >> Yeah. So we've had Marie on a couple of times. We had Bethany on a long time ago before the for the acquisition. But for people that aren't familiar with key site, give us kind of a quick overview. >> Sure, sure. So I'm within the excess solutions group Exhale really started was founded back in 97. It I peered around 2000 really started as a test and measurement company quickly after the I poet became the number one vendor in the space, quickly grew around 2012 and 2013 and acquired two companies Net optics and an ooey and net optics and I knew we were in the visibility or monitoring space selling taps, bypass witches and network packet brokers. So that formed the Visibility Group with a nice Xia. And then around 2017 key cite acquired Xia and we became I S G or extra Solutions group. Now, key site is also a very large test and measurement company. It is the actual original HB startup that started in Palo Alto many years ago. An HB, of course, grew, um it also started as a test and measurement company. Then later on it, it became a get a gun to printers and servers. HB spun off as agile in't, agile in't became the test and measurement. And then around 2014 I would say, or 15 agile in't spun off the test and measurement portion that became key site agile in't continued as a life and life sciences organization. And so key sites really got the name around 2014 after spinning off and they acquired Xia in 2017. So more joy of the business is testing measurement. But we do have that visibility and monitoring organization to >> Okay, so you do the test of measurement really on devices and kind of pre production and master these things up to speed. And then you're actually did in doing the monitoring in life production? Yes, systems. >> Mostly. The only thing that I would add is that now we are getting into live network testing to we see that mostly in the service provider space. Before you turn on the service, you need to make sure that all the devices and all the service has come up correctly. But also we're seeing it in enterprises to, particularly with security assessments. So reach assessment attacks. Security is your eye to organization really protecting the network? So we're seeing that become more and more important than they're pulling in test, particularly for security in that area to so as you. As you say, it's mostly device testing. But then that's going to network infrastructure and security networks, >> Right? So you've been in the industry for a while, you're it. Until you've been through a couple acquisitions, you've seen a lot of trends, so there's a lot of big macro things happening right now in the industry. It's exciting times and one of the ones. Actually, you just talked about it at Cisco alive a couple weeks ago is EJ Computer. There's a lot of talk about edges. Ej the new cloud. You know how much compute can move to the edge? What do you do in a crazy oilfield? With hot temperatures and no powers? I wonder if you can share some of the observations about EJ. You're kind of point of view as to where we're heading. And what should people be thinking about when they're considering? Yeah, what does EJ mean to my business? >> Absolutely, absolutely. So when I say it's computing, I typically include Io TI agent. It works is along with remote and branch offices, and obviously we can see the impact of Io TI security cameras, thermal starts, smart homes, automation, factory automation, hospital animation. Even planes have sensors on their engines right now for monitoring purposes and diagnostics. So that's one group. But then we know in our everyday lives, enterprises are growing very quickly, and they have remote and branch offices. More people are working from remotely. More people were working from home, so that means that more data is being generated at the edge. What it's with coyote sensors, each computing we see with oil and gas companies, and so it doesn't really make sense to generate all that data. Then you know, just imagine a self driving car. You need to capture a lot of data and you need to process. It just got really just send it to the cloud. Expect a decision to mate and then come back and so that you turn left or right, you need to actually process all that data, right? We're at the edge where the source of the data is, and that means pushing more of that computer infrastructure closer to the source. That also means running business critical applications closer to the source. And that means, you know, um, it's it's more of, ah, madness, massively distributed computer architecture. Um, what happens is that you have to then reliably connect all these devices so connectivity becomes important. But as you distribute, compute as well as applications, your attack surface increases right. Because all of these devices are very vulnerable. We're probably adding about 5,000,000 I ot devices every day to our network, So that's a lot of I O T. Devices or age devices that we connect many of these devices. You know, we don't really properly test. You probably know from your own home when you can just buy something and could easily connect it to your wife. I Similarly, people buy something, go to their work and connect to their WiFi. Not that device is connected to your entire network. So vulnerabilities in any of these devices exposes the entire network to that same vulnerability. So our attack surfaces increasing, so connection reliability as well as security for all these devices is a challenge. So we enjoy each computing coyote branch on road officers. But it does pose those challenges. And that's what we're here to do with our tech partners. Toe sold these issues >> right? It's just instinct to me on the edge because you still have kind of the three big um, the three big, you know, computer things. You got the networking right, which is just gonna be addressed by five g and a lot better band with and connectivity. But you still have store and you still have compute. You got to get those things Power s o a cz. You're thinking about the distribution of that computer and store at the edge versus in the cloud and you've got the Leighton see issue. It seems like a pretty delicate balancing act that people are gonna have to tune these systems to figure out how much to allocate where, and you will have physical limitations at this. You know the G power plant with the sure by now the middle of nowhere. >> It's It's a great point, and you typically get agility at the edge. Obviously, don't have power because these devices are small. Even if you take a room order branch office with 52 2 100 employees, there's only so much compute that you have. But you mean you need to be able to make decisions quickly. They're so agility is there. But obviously the vast amounts of computer and storage is more in your centralized data center, whether it's in your private cloud or your public cloud. So how do you do the compromise? When do you run applications at the edge when you were in applications in the cloud or private or public? Is that in fact, a compromise and year You might have to balance it, and it might change all the time, just as you know, if you look at our traditional history off compute. He had the mainframes which were centralized, and then it became distributed, centralized, distributed. So this changes all the time and you have toe make decisions, which which brings up the issue off. I would say hybrid, I t. You know, they have the same issue. A lot of enterprises have more of a, um, hybrid I t strategy or multi cloud. Where do you run the applications? Even if you forget about the age even on, do you run an on Prem? Do you run in the public cloud? Do you move it between class service providers? Even that is a small optimization problem. It's now even Matt bigger with H computer. >> Right? So the other thing that we've seen time and time again a huge trend, right? It's software to find, um, we've seen it in the networking space to compete based. It's offered to find us such a big write such a big deal now and you've seen that. So when you look at it from a test a measurement and when people are building out these devices, you know, obviously aton of great functional capability is suddenly available to people, but in terms of challenges and in terms of what you're thinking about in software defined from from you guys, because you're testing and measuring all this stuff, what's the goodness with the badness house for people, you really think about the challenges of software defined to take advantage of the tremendous opportunity. >> That's a really good point. I would say that with so far defined it working What we're really seeing is this aggregation typically had these monolithic devices that you would purchase from one vendor. That wonder vendor would guarantee that everything just works perfectly. What software defined it working, allows or has created is this desegregated model. Now you have. You can take that monolithic application and whether it's a server or a hardware infrastructure, then maybe you have a hyper visor or so software layer hardware, abstraction, layers and many, many layers. Well, if you're trying to get that toe work reliably, this means that now, in a way, the responsibility is on you to make sure that you test every all of these. Make sure that everything just works together because now we have choice. Which software packages should I install from which Bender This is always a slight differences. Which net Nick Bender should I use? If PJ smart Nick Regular Nick, you go up to the layer of what kind of ax elation should I use? D. P. D K. There's so many options you are responsible so that with S T N, you do get the advantage of opportunity off choice, just like on our servers and our PCs. But this means that you do have to test everything, make sure that everything works. So this means more testing at the device level, more testing at the service being up. So that's the predeployment stage and wants to deploy the service. Now you have to continually monitor it to make sure that it's working as you expected. So you get more choice, more diversity. And, of course, with segregation, you can take advantage of improvements on the hardware layer of the software layer. So there's that the segregation advantage. But it means more work on test as well as monitoring. So you know there's there's always a compromise >> trade off. Yeah, so different topic is security. Um, weird Arcee. This year we're in the four scout booth at a great chat with Michael the Caesars Yo there. And he talked about, you know, you talk a little bit about increasing surface area for attack, and then, you know, we all know the statistics of how long it takes people to know that they've been reach its center center. But Mike is funny. He you know, they have very simple sales pitch. They basically put their sniffer on your network and tell you that you got eight times more devices on the network than you thought. Because people are connecting all right, all types of things. So when you look at, you know, kind of monitoring test, especially with these increased surface area of all these, Iet devices, especially with bring your own devices. And it's funny, the H v A c seemed to be a really great place for bad guys to get in. And I heard the other day a casino at a casino, uh, connected thermometer in a fish tank in the lobby was the access point. How is just kind of changing your guys world, you know, how do you think about security? Because it seems like in the end, everyone seems to be getting he breached at some point in time. So it's almost Maur. How fast can you catch it? How do you minimize the damage? How do you take care of it versus this assumption that you can stop the reaches? You >> know, that was a really good point that you mentioned at the end, which is it's just better to assume that you will be breached at some point. And how quickly can you detect that? Because, on average, I think, according to research, it takes enterprise about six months. Of course, they're enterprise that are takes about a couple of years before they realize. And, you know, we hear this on the news about millions of records exposed billions of dollars of market cap loss. Four. Scout. It's a very close take partner, and we typically use deploy solutions together with these technology partners, whether it's a PM in P. M. But very importantly, security, and if you think about it, there's terabytes of data in the network. Typically, many of these tools look at the packet data, but you can't really just take those terabytes of data and just through it at all the tools, it just becomes a financially impossible toe provide security and deploy such tools in a very large network. So where this is where we come in and we were the taps, we access the data where the package workers was essentially groom it, filtering down to maybe tens or hundreds of gigs that that's really, really important. And then we feed it, feed it to our take partners such as Four Scout and many of the others. That way they can. They can focus on providing security by looking at the packets that really matter. For example, you know some some solutions only. Look, I need to look at the package header. You don't really need to see the send the payload. So if somebody is streaming Netflix or YouTube, maybe you just need to send the first mega byte of data not the whole hundreds of gigs over that to our video, so that allows them to. It allows us or helps us increase the efficiency of that tool. So the end customer can actually get a good R Y on that on that investment, and it allows for Scott to really look at or any of the tech partners to look at what's really important let me do a better job of investigating. Hey, have I been hacked? And of course, it has to be state full, meaning that it's not just looking at flow on one data flow on one side, looking at the whole communication. So you can understand What is this? A malicious application that is now done downloading other malicious applications and infiltrating my system? Is that a DDOS attack? Is it a hack? It's, Ah, there's a hole, equal system off attacks. And that's where we have so many companies in this in this space, many startups. >> It's interesting We had Tom Siebel on a little while ago actually had a W s event and his his explanation of what big data means is that there's no sampling air. And we often hear that, you know, we used to kind of prior to big day, two days we would take a sample of data after the fact and then tried to to do someone understanding where now the more popular is now we have a real time streaming engines. So now we're getting all the data basically instantaneously in making decisions. But what you just bring out is you don't necessarily want all the data all the time because it could. It can overwhelm its stress to Syria. That needs to be a much better management approach to that. And as I look at some of the notes, you know, you guys were now deploying 400 gigabit. That's right, which is bananas, because it seems like only yesterday that 100 gigabyte Ethan, that was a big deal a little bit about, you know, kind of the just hard core technology changes that are impacting data centers and deployments. And as this band with goes through the ceiling, what people are physically having to do, do it. >> Sure, sure, it's amazing how it took some time to go from 1 to 10 gig and then turning into 40 gig, but that that time frame is getting shorter and shorter from 48 2 108 100 to 400. I don't even know how we're going to get to the next phase because the demand is there and the demand is coming from a number of Trans really wants five G or the preparation for five G. A lot of service providers are started to do trials and they're up to upgrading that infrastructure because five G is gonna make it easier to access state of age quickly invest amounts of data. Whenever you make something easy for the consumer, they will consume it more. So that's one aspect of it. The preparation for five GS increasing the need for band with an infrastructure overhaul. The other piece is that we're with the neutralization. We're generating more Eastern West traffic, but because we're distributed with its computing, that East West traffic can still traverse data centers and geography. So this means that it's not just contained within a server or within Iraq. It actually just go to different locations. That also means your data center into interconnect has to support 400 gig. So a lot of network of hitmen manufacturers were typically call them. Names are are releasing are about to release 400 devices. So on the test side, they use our solutions to test these devices, obviously, because they want to release it based the standards to make sure that it works on. So that's the pre deployment phase. But once these foreign jiggy devices are deployed and typically service providers, but we're start slowly starting to see large enterprises deploy it as a mention because because of visualization and computing, then the question is, how do you make sure that your 400 gig infrastructure is operating at the capacity that you want in P. M. A. P M. As well as you're providing security? So there's a pre deployment phase that we help on the test side and then post deployment monitoring face. But five G is a big one, even though we're not. Actually we haven't turned on five year service is there's tremendous investment going on. In fact, key site. The larger organization is helping with a lot of these device testing, too. So it's not just Xia but key site. It's consume a lot of all of our time just because we're having a lot of engagements on the cellphone side. Uh, you know, decide endpoint side. It's a very interesting time that we're living in because the changes are becoming more and more frequent and it's very hot, so adapt and make sure that you're leading that leading that wave. >> In preparing for this, I saw you in another video camera. Which one it was, but your quote was you know, they didn't create electricity by improving candles. Every line I'm gonna steal it. I'll give you credit. But as you look back, I mean, I don't think most people really grown to the step function. Five g, you know, and they talk about five senior fun. It's not about your phone. It says this is the first kind of network built four machines. That's right. Machine data, the speed machine data and the quantity of Mr Sheen data. As you sit back, What kind of reflectively Again? You've been in this business for a while and you look at five G. You're sitting around talking to your to your friends at a party. So maybe some family members aren't in the business. How do you How do you tell them what this means? I mean, what are people not really seeing when they're just thinking it's just gonna be a handset upgrade there, completely missing the boat? >> Yeah, I think for the for the regular consumer, they just think it's another handset. You know, I went from three G's to 40 year. I got I saw bump in speed, and, you know, uh, some handset manufacturers are actually advertising five G capable handsets. So I'm just going to be out by another cell phone behind the curtain under the hurt. There's this massive infrastructure overhaul that a lot of service providers are going through. And it's scary because I would say that a lot of them are not necessarily prepared. The investment that's pouring in is staggering. The help that they need is one area that we're trying to accommodate because the end cell towers are being replaced. The end devices are being replaced. The data centers are being upgraded. Small South sites, you know, Um, there's there's, uh how do you provide coverage? What is the killer use case? Most likely is probably gonna be manufacturing just because it's, as you said mission to make mission machine learning Well, that's your machine to mission communication. That's where the connected hospitals connected. Manufacturing will come into play, and it's just all this machine machine communication, um, generating vast amounts of data and that goes ties back to that each computing where the edge is generating the data. But you then send some of that data not all of it, but some of that data to a centralized cloud and you develop essentially machine learning algorithms, which you then push back to the edge. The edge becomes a more intelligent and we get better productivity. But it's all machine to machine communication that, you know, I would say that more of the most of the five communication is gonna be much information communication. Some small portion will be the consumers just face timing or messaging and streaming. But that's gonna be there exactly. Exactly. That's going to change. I'm of course, we'll see other changes in our day to day lives. You know, a couple of companies attempted live gaming on the cloud in the >> past. It didn't really work out just because the network latency was not there. But we'll see that, too, and was seeing some of the products coming out from the lecture of Google into the company's where they're trying to push gaming to be in the cloud. It's something that we were not really successful in the past, so those are things that I think consumers will see Maur in their day to day lives. But the bigger impact is gonna be for the for the enterprise >> or jet. Thanks for ah, for taking some time and sharing your insight. You know, you guys get to see a lot of stuff. You've been in the industry for a while. You get to test all the new equipment that they're building. So you guys have a really interesting captaincy toe watches developments. Really exciting times. >> Thank you for inviting us. Great to be here. >> All right, Easier. Jeff. Jeff, you're watching the Cube. Where? Cube studios and fellow out there. Thanks for watching. We'll see you next time.
SUMMARY :
the conference season to slow down a little bit. But for people that aren't familiar with key site, give us kind of a quick overview. So more joy of the business is testing measurement. Okay, so you do the test of measurement really on devices and kind of pre production and master these things you need to make sure that all the devices and all the service has come up correctly. I wonder if you can share some of the observations about EJ. You need to capture a lot of data and you need to process. It's just instinct to me on the edge because you still have kind of the three big um, might have to balance it, and it might change all the time, just as you know, if you look at our traditional history So when you look are responsible so that with S T N, you do get the advantage of opportunity on the network than you thought. know, that was a really good point that you mentioned at the end, which is it's just better to assume that you will be And as I look at some of the notes, you know, gig infrastructure is operating at the capacity that you want in P. But as you look back, I mean, I don't think most people really grown to the step function. you know, Um, there's there's, uh how do you provide coverage? to be in the cloud. So you guys have a really interesting captaincy toe watches developments. Thank you for inviting us. We'll see you next time.
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Nutanix .NEXT Morning Keynote Day1
Section 1 of 13 [00:00:00 - 00:10:04] (NOTE: speaker names may be different in each section) Speaker 1: Ladies and gentlemen our program will begin momentarily. Thank you. (singing) This presentation and the accompanying oral commentary may include forward looking statements that are subject to risks uncertainties and other factors beyond our control. Our actual results, performance or achievements may differ materially and adversely from those anticipated or implied by such statements because of various risk factors. Including those detailed in our annual report on form 10-K for the fiscal year ended July 31, 2017 filed with the SEC. Any future product or roadmap information presented is intended to outline general product direction and is not a commitment to deliver any functionality and should not be used when making any purchasing decision. (singing) Ladies and gentlemen please welcome Vice President Corporate Marketing Nutanix, Julie O'Brien. Julie O'Brien: All right. How about those Nutanix .NEXT dancers, were they amazing or what? Did you see how I blended right in, you didn't even notice I was there. [French 00:07:23] to .NEXT 2017 Europe. We're so glad that you could make it today. We have such a great agenda for you. First off do not miss tomorrow morning. We're going to share the outtakes video of the handclap video you just saw. Where are the customers, the partners, the Nutanix employee who starred in our handclap video? Please stand up take a bow. You are not going to want to miss tomorrow morning, let me tell you. That is going to be truly entertaining just like the next two days we have in store for you. A content rich highly interactive, number of sessions throughout our agenda. Wow! Look around, it is amazing to see how many cloud builders we have with us today. Side by side you're either more than 2,200 people who have traveled from all corners of the globe to be here. That's double the attendance from last year at our first .NEXT Conference in Europe. Now perhaps some of you are here to learn the basics of hyperconverged infrastructure. Others of you might be here to build your enterprise cloud strategy. And maybe some of you are here to just network with the best and brightest in the industry, in this beautiful French Riviera setting. Well wherever you are in your journey, you'll find customers just like you throughout all our sessions here with the next two days. From Sligro to Schroders to Societe Generale. You'll hear from cloud builders sharing their best practices and their lessons learned and how they're going all in with Nutanix, for all of their workloads and applications. Whether it's SAP or Splunk, Microsoft Exchange, unified communications, Cloud Foundry or Oracle. You'll also hear how customers just like you are saving millions of Euros by moving from legacy hypervisors to Nutanix AHV. And you'll have a chance to post some of your most challenging technical questions to the Nutanix experts that we have on hand. Our Nutanix technology champions, our MPXs, our MPSs. Where are all the people out there with an N in front of their certification and an X an R an S an E or a C at the end. Can you wave hello? You might be surprised to know that in Europe and the Middle East alone, we have more than 2,600 >> Julie: In Europe and the Middle East alone, we have more than 2,600 certified Nutanix experts. Those are customers, partners, and also employees. I'd also like to say thank you to our growing ecosystem of partners and sponsors who are here with us over the next two days. The companies that you meet here are the ones who are committed to driving innovation in the enterprise cloud. Over the next few days you can look forward to hearing from them and seeing some fantastic technology integration that you can take home to your data center come Monday morning. Together, with our partners, and you our customers, Nutanix has had such an exciting year since we were gathered this time last year. We were named a leader in the Gartner Magic Quadrant for integrated systems two years in a row. Just recently Gartner named us the revenue market share leader in their recent market analysis report on hyper-converged systems. We know enjoy more than 35% revenue share. Thanks to you, our customers, we received a net promoter score of more than 90 points. Not one, not two, not three, but four years in a row. A feat, I'm sure you'll agree, is not so easy to accomplish, so thank you for your trust and your partnership in us. We went public on NASDAQ last September. We've grown to more than 2,800 employees, more than 7,000 customers and 125 countries and in Europe and the Middle East alone, in our Q4 results, we added more than 250 customers just in [Amea 00:11:38] alone. That's about a third of all of our new customer additions. Today, we're at a pivotal point in our journey. We're just barely scratching the surface of something big and Goldman Sachs thinks so too. What you'll hear from us over the next two days is this: Nutanix is on it's way to building and becoming an iconic enterprise software company. By helping you transform your data center and your business with Enterprise Cloud Software that gives you the power of freedom of choice and flexibility in the hardware, the hypervisor and the cloud. The power of one click, one OS, any cloud. And now, to tell you more about the digital transformation that's possible in your business and your industry and share a little bit around the disruption that Nutanix has undergone and how we've continued to reinvent ourselves and maybe, if we're lucky, share a few hand clap dance moves, please welcome to stage Nutanix Founder, CEO and Chairman, Dheeraj Pandey. Ready? Alright, take it away [inaudible 00:13:06]. >> Dheeraj P: Thank you. Thank you, Julie and thank you every one. It looks like people are still trickling. Welcome to Acropolis. I just hope that we can move your applications to Acropolis faster than we've been able to move people into this room, actually. (laughs) But thank you, ladies and gentlemen. Thank you to our customers, to our partners, to our employees, to our sponsors, to our board members, to our performers, to everybody for their precious time. 'Cause that's the most precious thing you actually have, is time. I want to spend a little bit of time today, not a whole lot of time, but a little bit of time talking about the why of Nutanix. Like why do we exist? Why have we survived? Why will we continue to survive and thrive? And it's simpler than an NQ or category name, the word hyper-convergence, I think we are all complicated. Just thinking about what is it that we need to talk about today that really makes it relevant, that makes you take back something from this conference. That Nutanix is an obvious innovation, it's very obvious what we do is not very complicated. Because the more things change, the more they remain the same, so can we draw some parallels from life, from what's going on around us in our own personal lives that makes this whole thing very natural as opposed to "Oh, it's hyper-converged, it's a category, it's analysts and pundits and media." I actually think it's something new. It's not that different, so I want to start with some of that today. And if you look at our personal lives, everything that we had, has been digitized. If anything, a lot of these gadgets became apps, they got digitized into a phone itself, you know. What's Nutanix? What have we done in the last seven, eight years, is we digitized a lot of hardware. We made everything that used to be single purpose hardware look like pure software. We digitized storage, we digitized the systems manager role, an operations manager role. We are digitizing scriptures, people don't need to write scripts anymore when they automate because we can visually design automation with [com 00:15:36]. And we're also trying to make a case that the cloud itself is not just a physical destination. That it can be digitized and must be digitized as well. So we learn that from our personal lives too, but it goes on. Look at music. Used to be tons of things, if you used to go to [inaudible 00:15:55] Records, I'm sure there were European versions of [inaudible 00:15:57] Records as well, the physical things around us that then got digitized as well. And it goes on and on. We look at entertainment, it's very similar. The idea that if you go to a movie hall, the idea that you buy these tickets, the idea that we'd have these DVD players and DVDs, they all got digitized. Or as [inaudible 00:16:20] want to call it, virtualized, actually. That is basically happening in pretty much new things that we never thought would look this different. One of the most exciting things happening around us is the car industry. It's getting digitized faster than we know. And in many ways that we'd not even imagined 10 years ago. The driver will get digitized. Autonomous cars. The engine is definitely gone, it's a different kind of an engine. In fact, we'll re-skill a lot of automotive engineers who actually used to work in mechanical things to look at real chemical things like battery technologies and so on. A lot of those things that used to be physical are now in software in the car itself. Media itself got digitized. Think about a physical newspaper, or physical ads in newspapers. Now we talk about virtual ads, the digital ads, they're all over on websites and so on is our digital experience now. Education is no different, you know, we look back at the kind of things we used to do physically with physical things. Their now all digital. The experience has become that digital. And I can go on and on. You look at retail, you look at healthcare, look at a lot of these industries, they all are at the cusp of a digital disruption. And in fact, if you look at the data, everybody wants it. We all want a digital transformation for industries, for companies around us. In fact, the whole idea of a cloud is a highly digitized data center, basically. It's not just about digitizing servers and storage and networks and security, it's about virtualizing, digitizing the entire data center itself. That's what cloud is all about. So we all know that it's a very natural phenomenon, because it's happening around us and that's the obviousness of Nutanix, actually. Why is it actually a good thing? Because obviously it makes anything that we digitize and we work in the digital world, bring 10X more productivity and decision making efficiencies as well. And there are challenges, obviously there are challenges, but before I talk about the challenges of digitization, think about why are things moving this fast? Why are things becoming digitally disrupted quicker than we ever imagined? There are some reasons for it. One of the big reasons is obviously we all know about Moore's Law. The fact that a lot of hardware's been commoditized, and we have really miniaturized hardware. Nutanix today runs on a palm-sized server. Obviously it runs on the other end of the spectrum with high-end IBM power systems, but it also runs on palm-sized servers. Moore's Law has made a tremendous difference in the way we actually think about consuming software itself. Of course, the internet is also a big part of this. The fact that there's a bandwidth glut, there's Trans-Pacific cables and Trans-Atlantic cables and so on, has really connected us a lot faster than we ever imagined, actually, and a lot of this was also the telecom revolution of the '90s where we really produced a ton of glut for the internet itself. There's obviously a more subtle reason as well, because software development is democratizing. There's consumer-grade programming languages that we never imagined 10, 15, 20 years ago, that's making it so much faster to write- >> Speaker 1: 15-20 years ago that's making it so much faster to write code, with this crowdsourcing that never existed before with Githubs and things like that, open source. There's a lot more stuff that's happening that's outside the boundary of a corporation itself, which is making things so much faster in terms of going getting disrupted and writing things at 10x the speed it used to be 20 years ago. There is obviously this technology at the tip of our fingers, and we all want it in our mobile experience while we're driving, while we're in a coffee shop, and so on; and there's a tremendous focus on design on consumer-grade simplicity, that's making digital disruption that much more compressed in some of sense of this whole cycle of creative disruption that we talk about, is compressed because of mobility, because of design, because of API, the fact that machines are talking to machines, developers are talking to developers. We are going and miniaturizing the experience of organizations because we talk about micro-services and small two-pizza teams, and they all want to talk about each other using APIs and so on. Massive influence on this digital disruption itself. Of course, one of the reasons why this is also happening is because we want it faster, we want to consume it faster than ever before. And our attention spans are reducing. I like the fact that not many people are watching their cell phones right now, but you can imagine the multi-tasking mode that we are all in today in our lives, makes us want to consume things at a faster pace, which is one of the big drivers of digital disruption. But most importantly, and this is a very dear slide to me, a lot of this is happening because of infrastructure. And I can't overemphasize the importance of infrastructure. If you look at why did Google succeed, it was the ninth search engine, after eight of them before, and if you take a step back at why Facebook succeeded over MySpace and so on, a big reason was infrastructure. They believed in scale, they believed in low latency, they believed in being able to crunch information, at 10x, 100x, bigger scale than anyone else before. Even in our geopolitical lives, look at why is China succeeding? Because they've made infrastructure seamless. They've basically said look, governance is about making infrastructure seamless and invisible, and then let the businesses flourish. So for all you CIOs out there who actually believe in governance, you have to think about what's my first role? What's my primary responsibility? It's to provide such a seamless infrastructure, that lines of business can flourish with their applications, with their developers that can write code 10x faster than ever before. And a lot of these tenets of infrastructure, the fact of the matter is you need to have this always-on philosophy. The fact that it's breach-safe culture. Or the fact that operating systems are hardware agnostic. A lot of these tenets basically embody what Nutanix really stands for. And that's the core of what we really have achieved in the last eight years and want to achieve in the coming five to ten years as well. There's a nuance, and obviously we talk about digital, we talk about cloud, we talk about everything actually going to the cloud and so on. What are the things that could slow us down? What are the things that challenge us today? Which is the reason for Nutanix? Again, I go back to this very important point that the reason why we think enterprise cloud is a nuanced term, because the word "cloud" itself doesn't solve for a lot of the problems. The public cloud itself doesn't solve for a lot of the problems. One of the big ones, and obviously we face it here in Europe as well, is laws of the land. We have bureaucracy, which we need to deal with and respect; we have data sovereignty and computing sovereignty needs that we need to actually fulfill as well, while we think about going at breakneck speed in terms of disrupting our competitors and so on. So there's laws of the land, there's laws of physics. This is probably one of the big ones for what the architecture of cloud will look like itself, over the coming five to ten years. Our take is that cloud will need to be more dispersed than they have ever imagined, because computing has to be local to business operations. Computing has to be in hospitals and factories and shop floors and power plants and on and on and on... That's where you really can have operations and computing really co-exist together, cause speed is important there as well. Data locality is one of our favorite things; the fact that computing and data have to be local, at least the most relevant data has to be local as well. And the fact that electrons travel way faster when it's actually local, versus when you have to have them go over a Wide Area Network itself; it's one of the big reasons why we think that the cloud will actually be more nuanced than just some large data centers. You need to disperse them, you need to actually think about software (cloud is about software). Whether data plane itself could be dispersed and even miniaturized in small factories and shop floors and hospitals. But the control plane of the cloud is centralized. And that's the way you can have the best of both worlds; the control plane is centralized. You think as if you're managing one massive data center, but it's not because you're really managing hundreds or thousands of these sites. Especially if you think about edge-based computing and IoT where you really have your tentacles in tens of thousands of smaller devices and so on. We've talked about laws of the land, which is going to really make this digital transformation nuanced; laws of physics; and the third one, which is really laws of entropy. These are hackers that do this for adrenaline. These are parochial rogue states. These are parochial geo-politicians, you know, good thing I actually left the torture sign there, because apparently for our creative designer, geo-politics is equal to torture as well. So imagine one bad tweet can actually result in big changes to the way we actually live in this world today. And it's important. Geo-politics itself is digitized to a point where you don't need a ton of media people to go and talk about your principles and what you stand for and what you strategy for, for running a country itself is, and so on. And these are all human reasons, political reasons, bureaucratic reasons, compliance and regulations reasons, that, and of course, laws of physics is yet another one. So laws of physics, laws of the land, and laws of entropy really make us take a step back and say, "What does cloud really mean, then?" Cause obviously we want to digitize everything, and it all should appear like it's invisible, but then you have to nuance it for the Global 5000, the Global 10000. There's lots of companies out there that need to really think about GDPR and Brexit and a lot of the things that you all deal with on an everyday basis, actually. And that's what Nutanix is all about. Balancing what we think is all about technology and balancing that with things that are more real and practical. To deal with, grapple with these laws of the land and laws of physics and laws of entropy. And that's where we believe we need to go and balance the private and the public. That's the architecture, that's the why of Nutanix. To be able to really think about frictionless control. You want things to be frictionless, but you also realize that you are a responsible citizen of this continent, of your countries, and you need to actually do governance of things around you, which is computing governance, and data governance, and so on. So this idea of melding the public and the private is really about melding control and frictionless together. I know these are paradoxical things to talk about like how do you really have frictionless control, but that's the life you all lead, and as leaders we have to think about this series of paradoxes itself. And that's what Nutanix strategy, the roadmap, the definition of enterprise cloud is really thinking about frictionless control. And in fact, if anything, it's one of the things is also very interesting; think about what's disrupting Nutanix as a company? We will be getting disrupted along the way as well. It's this idea of true invisibility, the public cloud itself. I'd like to actually bring on board somebody who I have a ton of respect for, this leader of a massive company; which itself is undergoing disruption. Which is helping a lot of its customers undergo disruption as well, and which is thinking about how the life of a business analyst is getting digitized. And what about the laws of the land, the laws of physics, and laws of entropy, and so on. And we're learning a lot from this partner, massively giant company, called IBM. So without further ado, Bob Picciano. >> Bob Picciano: Thanks, >> Speaker 1: Thank you so much, Bob, for being here. I really appreciate your presence here- >> Bob Picciano: My pleasure! >> Speaker 1: And for those of you who actually don't know Bob, Bob is a Senior VP and General Manager at IBM, and is all things cognitive and obviously- >> Speaker 1: IBM is all things cognitive. Obviously, I learn a lot from a lot of leaders that have spent decades really looking at digital disruption. >> Bob: Did you just call me old? >> Speaker 1: No. (laughing) I want to talk about experience and talking about the meaning of history, because I love history, actually, you know, and I don't want to make you look old actually, you're too young right now. When you talk about digital disruption, we look at ourselves and say, "Look we are not extremely invisible, we are invisible, but we have not made something as invisible as the public clouds itself." And hence as I. But what's digital disruption mean for IBM itself? Now, obviously a lot of hardware is being digitized into software and cloud services. >> Bob: Yep. >> Speaker 1: What does it mean for IBM itself? >> Bob: Yeah, if you allow me to take a step back for a moment, I think there is some good foundational understanding that'll come from a particular point of view. And, you talked about it with the number of these dimensions that are affecting the way businesses need to consider their competitiveness. How they offer their capabilities into the market place. And as you reflected upon IBM, you know, we've had decades of involvement in information technology. And there's a big disruption going on in the information technology space. But it's what I call an accretive disruption. It's a disruption that can add value. If you were to take a step back and look at that digital trajectory at IBM you'd see our involvement with information technology in a space where it was all oriented around adding value and capability to how organizations managed inscale processes. Thinking about the way they were going to represent their businesses in a digital form. We came to call them applications. But it was how do you open an account, how do you process a claim, how do you transfer money, how do you hire an employee? All the policies of a company, the way the people used to do it mechanically, became digital representations. And that foundation of the digital business process is something that IBM helped define. We invented the role of the CIO to help really sponsor and enter in this notion that businesses could re represent themselves in a digital way and that allowed them to scale predictably with the qualities of their brand, from local operations, to regional operations, to international operations, and show up the same way. And, that added a lot of value to business for many decades. And we thrived. Many companies, SAP all thrived during that span. But now we're in a new space where the value of information technology is hitting a new inflection point. Which is not about how you scale process, but how you scale insight, and how you scale wisdom, and how you scale knowledge and learning from those operational systems and the data that's in those operational systems. >> Speaker 1: How's it different from 1993? We're talking about disruption. There was a time when IBM reinvented itself, 20-25 years ago. >> Bob: Right. >> Speaker 1: And you said it's bigger than 25 years ago. Tell us more. >> Bob: You know, it gets down. Everything we know about that process space right down to the very foundation, the very architecture of the CPU itself and the computer architecture, the von Neumann architecture, was all optimized on those relatively static scaled business processes. When you move into the notion where you're going to scale insight, scale knowledge, you enter the era that we call the cognitive era, or the era of intelligence. The algorithms are very different. You know the data semantically doesn't integrate well across those traditional process based pools and reformation. So, new capabilities like deep learning, machine learning, the whole field of artificial intelligence, allows us to reach into that data. Much of it unstructured, much of it dark, because it hasn't been indexed and brought into the space where it is directly affecting decision making processes in a business. And you have to be able to apply that capability to those business processes. You have to rethink the computer, the circuitry itself. You have to think about how the infrastructure is designed and organized, the network that is required to do that, the experience of the applications as you talked about have to be very natural, very engaging. So IBM does all of those things. So as a function of our transformation that we're on now, is that we've had to reach back, all the way back from rethinking the CPU, and what we dedicate our time and attention to. To our services organization, which is over 130,000 people on the consulting side helping organizations add digital intelligence to this notion of a digital business. Because, the two things are really a confluence of what will make this vision successful. >> Speaker 1: It looks like massive amounts of change for half a million people who work with the company. >> Bob: That's right. >> Speaker 1: I'm sure there are a lot of large customers out here, who will also read into this and say, "If IBM feels disrupted ... >> Bob: Uh hm >> Speaker 1: How can we actually stay not vulnerable? Actually there is massive amounts of change around their own competitive landscape as well. >> Bob: Look, I think every company should feel vulnerable right. If you're at this age, this cognitive era, the age of digital intelligence, and you're not making a move into being able to exploit the capabilities of cognition into the business process. You are vulnerable. If you're at that intersection, and your competitor is passing through it, and you're not taking action to be able to deploy cognitive infrastructure in conjunction with the business processes. You're going to have a hard time keeping up, because it's about using the machines to do the training to augment the intelligence of our employees of our professionals. Whether that's a lawyer, or a doctor, an educator or whether that's somebody in a business function, who's trying to make a critical business decision about risk or about opportunity. >> Speaker 1: Interesting, very interesting. You used the word cognitive infrastructure. >> Bob: Uh hm >> Speaker 1: There's obviously computer infrastructure, data infrastructure, storage infrastructure, network infrastructure, security infrastructure, and the core of cognition has to be infrastructure as well. >> Bob: Right >> Speaker 1: Which is one of the two things that the two companies are working together on. Tell us more about the collaboration that we are actually doing. >> Bob: We are so excited about our opportunity to add value in this space, so we do think very differently about the cognitive infrastructure that's required for this next generation of computing. You know I mentioned the original CPU was built for very deterministic, very finite operations; large precision floating point capabilities to be able to accurately calculate the exact balance, the exact amount of transfer. When you're working in the field of AI in cognition. You actually want variable precision. Right. The data is very sparse, as opposed to the way that deterministic or scorecastic operations work, which is very dense or very structured. So the algorithms are redefining the processes that the circuitry actually has to run. About five years ago, we dedicated a huge effort to rethink everything about the chip and what we made to facilitate an orchestra of participation to solve that problem. We all know the GPU has a great benefit for deep learning. But the GPU in many cases, in many architectures, specifically intel architectures, it's dramatically confined by a very small amount of IO bandwidth that intel allows to go on and off the chip. At IBM, we looked at all 686 roughly square millimeters of our chip and said how do we reuse that square area to open up that IO bandwidth? So the innovation of a GPU or a FPGA could really be utilized to it's maximum extent. And we could be an orchestrator of all of the diverse compute that's going to be necessary for AI to really compel these new capabilities. >> Speaker 1: It's interesting that you mentioned the fact that you know power chips have been redefined for the cognitive era. >> Bob: Right, for Lennox for the cognitive era. >> Speaker 1: Exactly, and now the question is how do you make it simple to use as well? How do you bring simplicity which is where ... >> Bob: That's why we're so thrilled with our partnership. Because you talked about the why of Nutanix. And it really is about that empowerment. Doing what's natural. You talked about the benefits of calm and being able to really create that liberation of an information technology professional, whether it's in operations or in development. Having the freedom of action to make good decisions about defining the infrastructure and deploying that infrastructure and not having to second guess the physical limitations of what they're going to have to be dealing with. >> Speaker 1: That's why I feel really excited about the fact that you have the power of software, to really meld the two forms together. The intel form and the power form comes together. And we have some interesting use cases that our CIO Randy Phiffer is also really exploring, is how can a power form serve as a storage form for our intel form. >> Bob: Sure. >> Speaker 1: It can serve files and mocks and things like that. >> Bob: Any data intensive application where we have seen massive growth in our Lennox business, now for our business, Lennox is 20% of the revenue of our power systems. You know, we started enabling native Lennox distributions on top of little Indian ones, on top of the power capabilities just a few years ago, and it's rocketed. And the reason for that if for any data intensive application like a data base, a no sequel database or a structured data base, a dupe in the unstructured space, they typically run about three to four times better price performance on top of Lennox on power, than they will on top of an intel alternative. >> Speaker 1: Fascinating. >> Bob: So all of these applications that we're talking about either create or consume a lot of data, have to manage a lot of flexibility in that space, and power is a tremendous architecture for that. And you mentioned also the cohabitation, if you will, between intel and power. What we want is that optionality, for you to utilize those benefits of the 3X better price performance where they apply and utilize the commodity base where it applies. So you get the cost benefits in that space and the depth and capability in the space for power. >> Speaker 1: Your tongue in cheek remark about commodity intel is not lost on people actually. But tell us about... >> Speaker 1: Intel is not lost on people actually. Tell us about ... Obviously we digitized Linux 10, 15 years ago with [inaudible 00:40:07]. Have you tried to talk about digitizing AIX? That is the core of IBM's business for the last 20, 25, 30 years. >> Bob: Again, it's about this ability to compliment and extend the investments that businesses have made during their previous generations of decision making. This industry loves to talk about shifts. We talked about this earlier. That was old, this is new. That was hard, this is easy. It's not about shift, it's about using the inflection point, the new capability to extend what you already have to make it better. And that's one thing that I must compliment you, and the entire Nutanix organization. It's really empowering those applications as a catalog to be deployed, managed, and integrated in a new way, and to have seamless interoperability into the cloud. We see the AIX workload just having that same benefit for those businesses. And there are many, many 10's of thousands around the world that are critically dependent on every element of their daily operations and productivity of that operating platform. But to introduce that into that network effect as well. >> Speaker 1: Yeah. I think we're looking forward to how we bring the same cloud experience on AIX as well because as a company it keeps us honest when we don't scoff at legacy. We look at these applications the last 10, 15, 20 years and say, "Can we bring them into the new world as well?" >> Bob: Right. >> Speaker 1: That's what design is all about. >> Bob: Right. >> Speaker 1: That's what Apple did with musics. We'll take an old world thing and make it really new world. >> Bob: Right. >> Speaker 1: The way we consume things. >> Bob: That governance. The capability to help protect against the bad actors, the nefarious entropy players, as you will. That's what it's all about. That's really what it takes to do this for the enterprise. It's okay, and possibly easier to do it in smaller islands of containment, but when you think about bringing these class of capabilities into an enterprise, and really helping an organization drive both the flexibility and empowerment benefits of that, but really be able to depend upon it for international operations. You need that level of support. You need that level of capability. >> Speaker 1: Awesome. Thank you so much Bob. Really appreciate you coming. [crosstalk 00:42:14] Look forward to your [crosstalk 00:42:14]. >> Bob: Cheers. Thank you. >> Speaker 1: Thanks again for all of you. I know that people are sitting all the way up there as well, which is remarkable. I hope you can actually see some of the things that Sunil and the team will actually bring about, talk about live demos. We do real stuff here, which is truly live. I think one of the requests that I have is help us help you navigate the digital disruption that's upon you and your competitive landscape that's around you that's really creating that disruption. Thank you again for being here, and welcome again to Acropolis. >> Speaker 3: Ladies and gentlemen, please welcome Chief Product and Development Officer, Nutanix Sunil Potti. >> Sunil Potti: Okay, so I'm going to just jump right in because I know a bunch of you guys are here to see the product as well. We are a lot of demos lined up for you guys, and we'll try to mix in the slides, and the demos as well. Here's just an example of the things I always bring up in these conferences to look around, and say in the last few months, are we making progress in simplifying infrastructure? You guys have heard this again and again, this has been our mantra from the beginning, that the hotter things get, the more differentiated a company like Nutanix can be if we can make things simple, or keep things simple. Even though I like this a lot, we found something a little bit more interesting, I thought, by our European marketing team. If you guys need these tea bags, which you will need pretty soon. It's a new tagline for the company, not really. I thought it was apropos. But before I get into the product and the demos, to give you an idea. Every time I go to an event you find ways to memorialize the event. You meet people, you build relationships, you see something new. Last night, nothing to do with the product, I sat beside someone. It was a customer event. I had no idea who I was sitting beside. He was a speaker. How many of you guys know him, by the way? Sir Ranulph Fiennes. Few hands. Good for you. I had no idea who I was sitting beside. I said, "Oh, somebody called Sir. I should be respectful." It's kind of hard for me to be respectful, but I tried. He says, "No, I didn't do anything in the sense. My grandfather was knighted about 100 years ago because he was the governor of Antigua. And when he dies, his son becomes." And apparently Sir Ranulph's dad also died in the war, and so that's how he is a sir. But then I started looking it up because he's obviously getting ready to present. And the background for him is, in my opinion, even though the term goes he's the World's Greatest Living Explorer. I would have actually called it the World's Number One Stag, and I'll tell you why. Really, you should go look it up. So this guy, at the age of 21, gets admitted to Special Forces. If you're from the UK, this is as good as it gets, SAS. Six, seven years into it, he rebels, helps out his local partner because he doesn't like a movie who's building a dam inside this pretty village. And he goes and blows up a dam, and he's thrown out of that Special Forces. Obviously he's in demolitions. Goes all the way. This is the '60's, by the way. Remember he's 74 right now. The '60's he goes to Oman, all by himself, as the only guy, only white guy there. And then around the '70's, he starts truly exploring, truly exploring. And this is where he becomes really, really famous. You have to go see this in real life, when he sees these videos to really appreciate the impact of this guy. All by himself, he's gone across the world. He's actually gone across Antarctica. Now he tells me that Antarctica is the size of China and India put together, and he was prepared for -50 to 60 degrees, and obviously he got -130 degrees. Again, you have to see the videos, see his frostbite. Two of his fingers are cut off, by the way. He hacksawed them himself. True story. And then as he, obviously, aged, his body couldn't keep up with him, but his will kept up with him. So after a recent heart attack, he actually ran seven marathons. But most importantly, he was telling me this story, at 65 he wanted to do something different because his body was letting him down. He said, "Let me do something easy." So he climbed Mount Everest. My point being, what is this related to Nutanix? Is that if Nutanix is a company, without technology, allows to spend more time on life, then we've accomplished a piece of our vision. So keep that in mind. Keep that in mind. Now comes the boring part, which is the product. The why, what, how of Nutanix. Neeris talked about this. We have two acts in this company. Invisible Infrastructure was what we started off. You heard us talk about it. How did we do it? Using one-click technologies by converging infrastructure, computer storage, virtualization, et cetera, et cetera. What we are now about is about changing the game. Saying that just like we'd applicated what powers Google and Amazon inside the data center, could we now make them all invisible? Whether it be inside or outside, could we now make clouds invisible? Clouds could be made invisible by a new level of convergence, not about computer storage, but converging public and private, converging CAPEX and OPEX, converging consumption models. And there, beyond our core products, Acropolis and Prism, are these new products. As you know, we have this core thesis, right? The core thesis says what? Predictable workloads will stay inside the data center, elastic workloads will go outside, as long as the experience on both sides is the same. So if you can genuinely have a cloud-like experience delivered inside a data center, then that's the right a- >> Speaker 1: Genuinely have a cloud like experience developed inside the data center. And that's the right answer of predictable workloads. Absolutely the answer of elastic workloads, doesn't matter whether security or compliance. Eventually a public cloud will have a data center right beside your region, whether through local partner or a top three cloud partner. And you should use it as your public cloud of choice. And so, our goal is to ensure that those two worlds are converged. And that's what Calm does, and we'll talk about that. But at the same time, what we found in late 2015, we had a bunch of customers come to us and said "Look, I love this, I love the fact that you're going to converge public and private and all that good stuff. But I have these environments and these apps that I want to be delivered as a service but I want the same operational tooling. I don't want to have two different environments but I don't want to manage my data centers. Especially my secondary data centers, DR data centers." And that's why we created Xi, right? And you'll hear a lot more about this, obviously it's going to start off in the U.S but very rapidly launch in Europe, APJ globally in the next 9-12 months. And so we'll spend some quality time on those products as well today. So, from the journey that we're at, we're starting with the score cloud that essentially says "Look, your public and private needs to be the same" We call that the first instantiation of your cloud architectures and we're essentially as a company, want to build this enterprise cloud operating system as a fabric across public and private. But that's just the starting point. The starting point evolves to the score architecture that we believe that the cloud is being dispersed. Just like you have a public and a private cloud in the core data centers and so forth, you'll need a similar experience inside your remote office branch office, inside your DR data centers, inside your branches, and it won't stop there. It'll go all the way to the edge. All we're already seeing this right? Not just in the army where your forward operating bases in Afghanistan having a three note cluster sitting inside a tent. But we're seeing this in a variety of enterprise scenarios. And here's an example. So, here's a customer, global oil and gas company, has couple of primary data centers running Nutanix, uses GCP as a core public cloud platform, has a whole bunch of remote offices, but it also has this interesting new edge locations in the form of these small, medium, large size rigs. And today, they're in the process of building a next generation cloud architecture that's completely dispersed. They're using one node, coming out on version 5.5 with Nutanix. They're going to use two nodes, they're going to throw us three nods, multicultural architectures. Day one, they're going to centrally manage it using Prism, with one click upgrades, right? And then on top of that, they're also now provisioning using Calm, purpose built apps for the various locations. So, for example, there will be a re control app at the edge, there's an exploration data lag in Google and so forth. My point being that increasingly this architecture that we're talking about is happening in real time. It's no longer just an existing cellular civilization data center that's being replatformed to look like a private cloud and so forth, or a hybrid cloud. But the fact that you're going into this multi cloud era is getting excel bated, the more someone consumes AWL's GCP or any public cloud, the more they're excel bating their internal transformation to this multi cloud architecture. And so that's what we're going to talk about today, is this construct of ONE OS and ONE Click, and when you think about it, every company has a standard stack. So, this is the only slide you're going to see from me today that's a stack, okay? And if you look at the new release coming out, version 5.5, it's coming out imminently, easiest way to say it is that it's got a ton of functionality. We've jammed as much as we can onto one slide and then build a product basically, okay? But I would encourage you guys to check out the release, it's coming out shortly. And we can go into each and every feature here, we'd be spending a lot of time but the way that we look at building Nutanix products as many of you know, it is not feature at a time. It's experience at a time. And so, when you really look at Nutanix using a lateral view, and that's how we approach problems with our customers and partners. We think about it as a life cycle, all the way from learning to using, operating, and then getting support and experiences. And today, we're going to go through each of these stages with you. And who better to talk about it than our local version of an architect, Steven Poitras please come up on stage. I don't know where you are, Steven come on up. You tucked your shirt in? >> Speaker 2: Just for you guys today. >> Speaker 1: Okay. Alright. He's sort of putting on his weight. I know you used a couple of tight buckles there. But, okay so Steven so I know we're looking for the demo here. So, what we're going to do is, the first step most of you guys know this, is we've been quite successful with CE, it's been a great product. How many of you guys like CE? Come on. Alright. I know you had a hard time downloading it yesterday apparently, there's a bunch of guys had a hard time downloading it. But it's been a great way for us not just to get you guys to experience it, there's more than 25,000 downloads and so forth. But it's also a great way for us to see new features like IEME and so forth. So, keep an eye on CE because we're going to if anything, explode the way that we actually use as a way to get new features out in the next 12 months. Now, one thing beyond CE that we did, and this was something that we did about ... It took us about 12 months to get it out. While people were using CE to learn a lot, a lot of customers were actually getting into full blown competitive evals, right? Especially with hit CI being so popular and so forth. So, we came up with our own version called X-Ray. >> Speaker 2: Yup. >> Speaker 1: What does X-Ray do before we show it? >> Speaker 2: Yeah. Absolutely. So, if we think about back in the day we were really the only ACI platform out there on the market. Now there are a few others. So, to basically enable the customer to objectively test these, we came out with X-Ray. And rather than talking about the slide let's go ahead and take a look. Okay, I think it's ready. Perfect. So, here's our X-Ray user interface. And essentially what you do is you specify your targets. So, in this case we have a Nutanix 80150 as well as some of our competitors products which we've actually tested. Now we can see on the left hand side here we see a series of tests. So, what we do is we go through and specify certain workloads like OLTP workloads, database colocation, and while we do that we actually inject certain test cases or scenarios. So, this can be snapshot or component failures. Now one of the key things is having the ability to test these against each other. So, what we see here is we're actually taking a OLTP workload where we're running two virtual machines, and then we can see the IOPS OLTP VM's are actually performing here on the left hand side. Now as we're actually go through this test we perform a series of snapshots, which are identified by these red lines here. Now as you can see, the Nutanix platform, which is shown by this blue line, is purely consistent as we go through this test. However, our competitor's product actually degrades performance overtime as these snapshots are taken. >> Speaker 1: Gotcha. And some of these tests by the way are just not about failure or benchmarking, right? It's a variety of tests that we have that makes real life production workloads. So, every couple of months we actually look at our production workloads out there, subset those two cases and put it into X-Ray. So, X-Ray's one of those that has been more recently announced into the public. But it's already gotten a lot of update. I would strongly encourage you, even if you an existing Nutanix customer. It's a great way to keep us honest, it's a great way for you to actually expand your usage of Nutanix by putting a lot of these real life tests into production, and as and when you look at new alternatives as well, there'll be certain situations that we don't do as well and that's a great way to give us feedback on it. And so, X-Ray is there, the other one, which is more recent by the way is a fact that most of you has spent many days if not weeks, after you've chosen Nutanix, moving non-Nutanix workloads. I.e. VMware, on three tier architectures to Atrio Nutanix. And to do that, we took a hard look and came out with a new product called Xtract. >> Speaker 2: Yeah. So essentially if we think about what Nutanix has done for the data center really enables that iPhone like experience, really bringing it simplicity and intuitiveness to the data center. Now what we wanted to do is to provide that same experience for migrating existing workloads to us. So, with Xtract essentially what we've done is we've scanned your existing environment, we've created design spec, we handled the migration process ... >> Steven: ... environment, we create a design spec. We handle for the migration process as well as the cut over. Now, let's go ahead and take a look in our extract user interface here. What we can see is we have a source environment. In this case, this is a VC environment. This can be any VC, whether it's traditional three tier or hypherconverged. We also see our Nutanix target environments. Essentially, these are our AHV target clusters where we're going to be migrating the data and performing the cut over to you. >> Speaker 2: Gotcha. Steven: The first thing that we do here is we go ahead and create a new migration plan. Here, I'm just going to specify this as DB Wave 2. I'll click okay. What I'm doing here is I'm selecting my target Nutanix cluster, as well as my target Nutanix container. Once I'll do that, I'll click next. Now in this case, we actually like to do it big. We're actually going to migrate some production virtual machines over to this target environment. Here, I'm going to select a few windows instances, which are in our database cluster. I'll click next. At this point, essentially what's occurring is it's going through taking a look at these virtual machines as well as taking a look at the target environment. It takes a look at the resources to ensure that we actually have enough, an ample capacity to facilitate the workload. The next thing we'll do is we'll go ahead and type in our credentials here. This is actually going to be used for logging into the virtual machine. We can do a new device driver installation, as well as get any static IP configuration. Well specify our network mapping. Then from there, we'll click next. What we'll do is we'll actually save and start. This will go through create the migration plan. It'll do some analysis on these virtual machines to ensure that we can actually log in before we actually start migrating data. Here we have a migration, which has been in progress. We can see we have a few virtual machines, obviously some Linux, some Windows here. We've cut over a few. What we do to actually cut over these VMS, is go ahead select the VMS- Speaker 2: This is the actual task of actually doing the final stage of cut over. Steven: Yeah, exactly. That's one of the nice things. Essentially, we can migrate the data whenever we want. We actually hook into the VADP API's to do this. Then every 10 minutes, we send over a delta to sync the data. Speaker 2: Gotcha, gotcha. That's how one click migration can now be possible. This is something that if you guys haven't used this, this has been out in the wild, just for a month or so. Its been probably one of our bestselling, because it's free, bestselling features of the recent product release. I've had customers come to me and say, "Look, there are situations where its taken us weeks to move data." That is now minutes from the operator perspective. Forget where the director, or the VP, it's the line architecture and operator that really loves these tools, which is essentially the core of Nutanix. That's one of our core things, is to make sure that if we can keep the engineer and the architect truly happy, then everything else will be fine for us, right? That's extract. Then we have a lot of things, right? We've done the usual things, there's a tunnel functionality on day zero, day one, day two, kind of capabilities. Why don't we start with something around Prism Central, now that we can do one click PC installs? We can do PC scale outs, we can go from managing thousands of VMS, tens of thousands of VMS, while doing all the one click operations, right? Steven: Yep. Speaker 2: Why don't we take a quick look at what's new in Prism Central? Steven: Yep. Absolutely. Here, we can see our Prism element interface. As you mentioned, one of the key things we added here was the ability to deploy Prism Central very simply just with a few clicks. We'll actually go through a distributed PC scale of deployment here. Here, we're actually going to deploy, as this is a new instance. We're going to select our 5.5 version. In this case, we're going to deploy a scale out Prism Central cluster. Obviously, availability and up-time's very critical for us, as we're mainly distributed systems. In this case we're going to deploy a scale-out PC cluster. Here we'll select our number of PC virtual machines. Based upon the number of VMS, we can actually select our size of VM that we'd deploy. If we want to deploy 25K's report, we can do that as well. Speaker 2: Basically a thousand to tens of thousands of VM's are possible now. Steven: Yep. That's a nice thing is you can start small, and then scale out as necessary. We'll select our PC network. Go ahead and input our IP address. Now, we'll go to deploy. Now, here we can see it's actually kicked off the deployment, so it'll go provision these virtual machines to apply the configuration. In a few minutes, we'll be up and running. Speaker 2: Right. While Steven's doing that, one of the things that we've obviously invested in is a ton of making VM operations invisible. Now with Calm's, what we've done is to up level that abstraction. Two applications. At the end of the day, more and more ... when you go to AWS, when you go to GCP, you go to [inaudible 01:04:56], right? The level of abstractions now at an app level, it's cloud formations, and so forth. Essentially, what Calm's able to do is to give you this marketplace that you can go in and self-service [inaudible 01:05:05], create this internal cloud like environment for your end users, whether it be business owners, technology users to self-serve themselves. The process is pretty straightforward. You, as an operator, or an architect, or [inaudible 01:05:16] create these blueprints. Consumers within the enterprise, whether they be self-service users, whether they'll be end business users, are able to consume them for a simple marketplace, and deploy them on whether it be a private cloud using Nutanix, or public clouds using anything with public choices. Then, as a single frame of glass, as operators you're doing conversed operations, at an application centric level between [inaudible 01:05:41] across any of these clouds. It's this combination of producer, consumer, operator in a curated sense. Much like an iPhone with an app store. It's the core construct that we're trying to get with Calm to up level the abstraction interface across multiple clouds. Maybe we'll do a quick demo of this, and then get into the rest of the stuff, right? Steven: Sure. Let's check it out. Here we have our Prism Central user interface. We can see we have two Nutanix clusters, our cloudy04 as well as our Power8 cluster. One of the key things here that we've added is this apps tab. I'm clicking on this apps tab, we can see that we have a few [inaudible 01:06:19] solutions, we have a TensorFlow solution, a [inaudible 01:06:22] et cetera. The nice thing about this is, this is essentially a marketplace where vendors as well as developers could produce these blueprints for consumption by the public. Now, let's actually go ahead and deploy one of these blueprints. Here we have a HR employment engagement app. We can see we have three different tiers of services part of this. Speaker 2: You need a lot of engagement at HR, you know that. Okay, keep going. Steven: Then the next thing we'll do here is we'll go and click on. Based upon this, we'll specify our blueprint name, HR app. The nice thing when I'm deploying is I can actually put in back doors. We'll click clone. Now what we can see here is our blueprint editor. As a developer, I could actually go make modifications, or even as an in-user given the simple intuitive user interface. Speaker 2: This is the consumers side right here, but it's also the [inaudible 01:07:11]. Steven: Yep, absolutely. Yeah, if I wanted to make any modifications, I could select the tier, I could scale out the number of instances, I could modify the packages. Then to actually deploy, all I do is click launch, specify HR app, and click create. Speaker 2: Awesome. Again, this is coming in 5.5. There's one other feature, by the way, that is coming in 5.5 that's surrounding Calm, and Prism Pro, and everything else. That seems to be a much awaited feature for us. What was that? Steven: Yeah. Obviously when we think about multi-tenant, multi-cloud role based access control is a very critical piece of that. Obviously within the organization, we're going to have multiple business groups, multiple units. Our back's a very critical piece. Now, if we go over here to our projects, we can see in this scenario we just have a single project. What we've added is if you want to specify certain roles, in this case we're going to add our good friend John Doe. We can add them, it could be a user or group, but then we specify their role. We can give a developer the ability to edit and create these blueprints, or consumer the ability to actually provision based upon. Speaker 2: Gotcha. Basically in 5.5, you'll have role based access control now in Prism and Calm burned into that, that I believe it'll support custom role shortly after. Steven: Yep, okay. Speaker 2: Good stuff, good stuff. I think this is where the Nutanix guys are supposed to clap, by the way, so that the rest of the guys can clap. Steven: Thank you, thank you. Okay. What do we have? Speaker 2: We have day one stuff, obviously there's a ton of stuff that's coming in core data path capabilities that most of you guys use. One of the most popular things is synchronous replication, especially in Europe. Everybody wants to do [Metro 01:08:49] for whatever reason. But we've got something new, something even more enhanced than Metro, right? Steven: Yep. Speaker 2: Do you want to talk a little bit about it? Steven: Yeah, let's talk about it. If we think about what we had previously, we started out with a synchronous replication. This is essentially going to be your higher RPO. Then we moved into Metro cluster, which was RPO zero. Those are two ins of the gamete. What we did is we introduced new synchronous replication, which really gives you the best of both worlds where you have very, very decreased RPO's, but zero impact in line mainstream performance. Speaker 2: That's it. Let's show something. Steven: Yeah, yeah. Let's do it. Here, we're back at our Prism Element interface. We'll go over here. At this point, we provisioned our HR app, the next thing we need to do is to protect that data. Let's go here to protection domain. We'll create a new PD for our HR app. Speaker 2: You clearly love HR. Steven: Spent a lot of time there. Speaker 2: Yeah, yeah, yeah. Steven: Here, you can see we have our production lamp DBVM. We'll go ahead and protect that entity. We can see that's protected. The next thing we'll do is create a schedule. Now, what would you say would be a good schedule we should actually shoot for? Speaker 2: I don't know, 15 minutes? Steven: 15 minutes is not bad. But I ... Section 7 of 13 [01:00:00 - 01:10:04] Section 8 of 13 [01:10:00 - 01:20:04] (NOTE: speaker names may be different in each section) Speaker 1: ... 15 minutes. Speaker 2: 15 minutes is not bad, but I think the people here deserve much better than that, so I say let's shoot for ... what about 15 seconds? Speaker 1: Yeah. They definitely need a bathroom break, so let's do 15 seconds. Speaker 2: Alright, let's do 15 seconds. Speaker 1: Okay, sounds good. Speaker 2: K. Then we'll select our retention policy and remote cluster replicate to you, which in this case is wedge. And we'll go ahead and create the schedule here. Now at this point we can see our protection domain. Let's go ahead and look at our entities. We can see our database virtual machine. We can see our 15 second schedule, our local snapshots, as well as we'll start seeing our remote snapshots. Now essentially what occurs is we take two very quick snapshots to essentially see the initial data, and then based upon that then we'll start taking our continuous 15 second snaps. Speaker 1: 15 seconds snaps, and obviously near sync has less of impact than synchronous, right? From an architectural perspective. Speaker 2: Yeah, and that's a nice thing is essentially within the cluster it's truly pure synchronous, but externally it's just a lagged a-sync. Speaker 1: Gotcha. So there you see some 15 second snapshots. So near sync is also built into five-five, it's a long-awaited feature. So then, when we expand in the rest of capabilities, I would say, operations. There's a lot of you guys obviously, have started using Prism Pro. Okay, okay, you can clap. You can clap. It's okay. It was a lot of work, by the way, by the core data pad team, it was a lot of time. So Prism Pro ... I don't know if you guys know this, Prism Central now run from zero percent to more than 50 percent attach on install base, within 18 months. And normally that's a sign of true usage, and true value being supported. And so, many things are new in five-five out on Prism Pro starting with the fact that you can do data[inaudible 01:11:49] base lining, alerting, so that you're not capturing a ton of false positives and tons of alerts. We go beyond that, because we have this core machine-learning technology power, we call it cross fit. And, what we've done is we've used that as a foundation now for pretty much all kinds of operations benefits such as auto RCA, where you're able to actually map to particular [inaudible 01:12:12] crosses back to who's actually causing it whether it's the network, a computer, and so forth. But then the last thing that we've also done in five-five now that's quite different shading, is the fact that you can now have a lot of these one-click recommendations and remediations, such as right-sizing, the fact that you can actually move around [inaudible 01:12:28] VMs, constrained VMs, and so forth. So, I now we've packed a lot of functionality in Prism Pro, so why don't we spend a couple of minutes quickly giving a sneak peak into a few of those things. Speaker 2: Yep, definitely. So here we're back at our Prism Central interface and one of the things we've added here, if we take a look at one of our clusters, we can see we have this new anomalies portion here. So, let's go ahead and select that and hop into this. Now let's click on one of these anomaly events. Now, essentially what the system does is we monitor all the entities and everything running within the system, and then based upon that, we can actually determine what we expect the band of values for these metrics to be. So in this scenario, we can see we have a CPU usage anomaly event. So, normal time, we expect this to be right around 86 to 100 percent utilization, but at this point we can see this is drastically dropped from 99 percent to near zero. So, this might be a point as an administrator that I want to go check out this virtual machine, ensure that certain services and applications are still up and running. Speaker 1: Gotcha, and then also it changes the baseline based on- Speaker 2: Yep. Yeah, so essentially we apply machine-learning techniques to this, so the system will dynamically adjust based upon the value adjustment. Speaker 1: Gotcha. What else? Speaker 2: Yep. So the other thing here that we mentioned was capacity planning. So if we go over here, we can take a look at our runway. So in this scenario we have about 30 days worth of runway, which is most constrained by memory. Now, obviously, more nodes is all good for everyone, but we also want to ensure that you get the maximum value on your investment. So here we can actually see a few recommendations. We have 11 overprovision virtual machines. These are essentially VMs which have more resources than are necessary. As well as 19 inactives, so these are dead VMs essentially that haven't been powered on and not utilized. We can also see we have six constrained, as well as one bully. So, constrained VMs are essentially VMs which are requesting more resources than they actually have access to. This could be running at 100 percent CPU utilization, or 100 percent memory, or storage utilization. So we could actually go in and modify these. Speaker 1: Gotcha. So these are all part of the auto remediation capabilities that are now possible? Speaker 2: Yeah. Speaker 1: What else, do you want to take reporting? Speaker 2: Yeah. Yeah, so I know reporting is a very big thing, so if we think about it, we can't rely on an administrator to constantly go into Prism. We need to provide some mechanism to allow them to get emailed reports. So what we've done is we actually autogenerate reports which can be sent via email. So we'll go ahead and add one of these sample reports which was created today. And here we can actually get specific detailed information about our cluster without actually having to go into Prism to get this. Speaker 1: And you can customize these reports and all? Speaker 2: Yep. Yeah, if we hop over here and click on our new report, we can actually see a list of views we could add to these reports, and we can mix and match and customize as needed. Speaker 1: Yeah, so that's the operational side. Now we also have new services like AFS which has been quite popular with many of you folks. We've had hundreds of customers already on it live with SMB functionality. You want to show a couple of things that is new in five-five? Speaker 2: Yeah. Yep, definitely. So ... let's wait for my screen here. So one of the key things is if we looked at that runway tab, what we saw is we had over a year's worth of storage capacity. So, what we saw is customers had the requirement for filers, they had some excess storage, so why not actually build a software featured natively into the cluster. And that's essentially what we've done with AFS. So here we can see we have our AFS cluster, and one of the key things is the ability to scale. So, this particular cluster has around 3.1 or 3.16 billion files, which are running on this AFS cluster, as well as around 3,000 active concurrent sessions. Speaker 1: So basically thousands of concurrent sessions with billions of files? Speaker 2: Yeah, and the nice thing with this is this is actually only a four node Nutanix cluster, so as the cluster actually scales, these numbers will actually scale linearly as a function of those nodes. Speaker 1: Gotcha, gotcha. There's got to be one more bullet here on this slide so what's it about? Speaker 2: Yeah so, obviously the initial use case was realistically for home folders as well as user profiles. That was a good start, but it wasn't the only thing. So what we've done is we've actually also introduced important and upcoming release of NFS. So now you can now use NFS to also interface with our [crosstalk 01:16:44]. Speaker 1: NFS coming soon with AFS by the way, it's a big deal. Big deal. So one last thing obviously, as you go operationalize it, we've talked a lot of things on features and functions but one of the cool things that's always been seminal to this company is the fact that we all for really good customer service and support experience. Right now a lot of it is around the product, the people, the support guys, and so forth. So fundamentally to the product we have found ways using Pulse to instrument everything. With Pulse HD that has been allowed for a little bit longer now. We have fine grain [inaudible 01:17:20] around everything that's being done, so if you turn on this functionality you get a lot of information now that we built, we've used when you make a phone call, or an email, and so forth. There's a ton of context now available to support you guys. What we've now done is taken that and are now externalizing it for your own consumption, so that you don't have to necessarily call support. You can log in, look at your entire profile across your own alerts, your own advisories, your own recommendations. You can look at collective intelligence now that's coming soon which is the fact that look, here are 50 other customers just like you. These are the kinds of customers that are using workloads like you, what are their configuration profiles? Through this centralized customer insights portal you going to get a lot more insight, not just about your own operations, but also how everybody else is also using it. So let's take a quick look at that upcoming functionality. Speaker 2: Yep. Absolutely. So this is our customer 360 portal, so as [inaudible 01:18:18] mentioned, as a customer I can actually log in here, I can get a high-level overview of my existing environment, my cases, the status of those cases, as well as any relevant announcements. So, here based upon my cluster version, if there's any updates which are available, I can then see that here immediately. And then one of the other things that we've added here is this insights page. So essentially this is information that previously support would leverage to essentially proactively look out to the cluster, but now we've exposed this to you as the customer. So, clicking on this insights tab we can see an overview of our environment, in this case we have three Nutanix clusters, right around 550 virtual machines, and over here what's critical is we can actually see our cases. And one of the nice things about this is these area all autogenerated by the cluster itself, so no human interaction, no manual intervention was required to actually create these alerts. The cluster itself will actually facilitate that, send it over to support, and then support can get back out to you automatically. Speaker 1: K, so look for customer insights coming soon. And obviously that's the full life cycle. One cool thing though that's always been unique to Nutanix was the fact that we had [inaudible 01:19:28] security from day one built-in. And [inaudible 01:19:31] chunk of functionality coming in five-five just around this, because every release we try to insert more and more security capabilities, and the first one is around data. What are we doing? Speaker 2: Yeah, absolutely. So previously we had support for data at rest encryption, but this did have the requirement to leverage self-encrypting drives. These can be very expensive, so what we've done, typical to our fashion is we've actually built this in natively via software. So, here within Prism Element, I can go to data at rest encryption, and then I can go and edit this configuration here. Section 8 of 13 [01:10:00 - 01:20:04] Section 9 of 13 [01:20:00 - 01:30:04] (NOTE: speaker names may be different in each section) Steve: Encryption and then I can go and edit this configuration here. From here I could add my CSR's. I can specify KMS server and leverage native software base encryption without the requirement of SED's. Sunil: Awesome. So data address encryption [inaudible 01:20:15] coming soon, five five. Now data security is only one element, the other element was around network security obviously. We've always had this request about what are we doing about networking, what are we doing about network, and our philosophy has always been simple and clear, right. It is that the problem in networking is not the data plan. Problem in networking is the control plan. As in, if a packing loss happens to the top of an ax switch, what do we do? If there's a misconfigured board, what do we do? So we've invested a lot in full blown new network visualization that we'll show you a preview of that's all new in five five, but then once you can visualize you can take action, so you can actually using our netscape API's now in five five. You can optovision re lands on the switch, you can update reps on your load balancing pools. You can update obviously rules on your firewall. And then we've taken that to the next level, which is beyond all that, just let you go to AWS right now, what do you do? You take 100 VM's, you put it in an AWS security group, boom. That's how you get micro segmentation. You don't need to buy expensive products, you don't need to virtualize your network to get micro segmentation. That's what we're doing with five five, is built in one click micro segmentation. That's part of the core product, so why don't we just quickly show that. Okay? Steve: Yeah, let's take a look. So if we think about where we've been so far, we've done the comparison test, we've done a migration over to a Nutanix. We've deployed our new HR app. We've protected it's data, now we need to protect the network's. So one of the things you'll see that's new here is this security policies. What we'll do is we'll actually go ahead and create a new security policy and we'll just say this is HR security policy. We'll specify the application type, which in this case is HR. Sunil: HR of course. Steve: Yep and we can see our app instance is automatically populated, so based upon the number of running instances of that blueprint, that would populate that drop-down. Now we'll go ahead and click next here and what we can see in the middle is essentially those three tiers that composed that app blueprint. Now one of the important things is actually figuring out what's trying to communicate with this within my existing environment. So if I take a look over here on my left hand side, I can essentially see a few things. I can see a Ha Proxy load balancer is trying to communicate with my app here, that's all good. I want to allow that. I can see some sort of monitoring service is trying to communicate with all three of the tiers. That's good as well. Now the last thing I can see here is this IP address which is trying to access my database. Now, that's not designed and that's not supposed to happen, so what we'll do is we'll actually take a look and see what it's doing. Now hopping over to this database virtual machine or the hack VM, what we can see is it's trying to perform a brute force log in attempt to my MySQL database. This is not good. We can see obviously it can connect on the socket, however, it hasn't guessed the right password. In order to lock that down, we'll go back to our policies here and we're going to click deny. Once we've done that, we'll click next and now we'll go to Apply Now. Now we can see our newly created security policy and if we hop back over to this VM, we can now see it's actually timing out and what this means is that it's not able to communicate with that database virtual machine due to micro segmentation actively blocking that request. Sunil: Gotcha and when you go back to the Prism site, essentially what we're saying now is, it's as simple as that, to set up micro segmentation now inside your existing clusters. So that's one click micro segmentation, right. Good stuff. One other thing before we let Steve walk off the stage and then go to the bathroom, but is you guys know Steve, you know he spends a lot time in the gym, you do. Right. He and I share cubes right beside each other by the way just if you ever come to San Jose Nutanix corporate headquarters, you're always welcome. Come to the fourth floor and you'll see Steve and Sunil beside each other, most of the time I'm not in the cube, most of the time he's in the gym. If you go to his cube, you'll see all kinds of stuff. Okay. It's true, it's true, but the reason why I brought this up, was Steve recently became a father, his first kid. Oh by the way this is, clicker, this is how his cube looks like by the way but he left his wife and his new born kid to come over here to show us a demo, so give him a round of applause. Thank you, sir. Steve: Cool, thanks, Sunil. That was fun. Sunil: Thank you. Okay, so lots of good stuff. Please try out five five, give us feedback as you always do. A lot of sessions, a lot of details, have fun hopefully for the rest of the day. To talk about how their using Nutanix, you know here's one of our favorite customers and partners. He normally comes with sunglasses, I've asked him that I have to be the best looking guy on stage in my keynotes, so he's going to try to reduce his charm a little bit. Please come on up, Alessandro. Thank you. Alessandro R.: I'm delighted to be here, thank you so much. Sunil: Maybe we can stand here, tell us a little bit about Leonardo. Alessandro R.: About Leonardo, Leonardo is a key actor of the aerospace defense and security systems. Helicopters, aircraft, the fancy systems, the fancy electronics, weapons unfortunately, but it's also a global actor in high technology field. The security information systems division that is the division I belong to, 3,000 people located in Italy and in UK and there's several other countries in Europe and the U.S. $1 billion dollar of revenue. It has a long a deep experience in information technology, communications, automation, logical and physical security, so we have quite a long experience to expand. I'm in charge of the security infrastructure business side. That is devoted to designing, delivering, managing, secure infrastructures services and secure by design solutions and platforms. Sunil: Gotcha. Alessandro R.: That is. Sunil: Gotcha. Some of your focus obviously in recent times has been delivering secure cloud services obviously. Alessandro R.: Yeah, obviously. Sunil: Versus traditional infrastructure, right. How did Nutanix help you in some of that? Alessandro R.: I can tell something about our recent experience about that. At the end of two thousand ... well, not so recent. Sunil: Yeah, yeah. Alessandro R.: At the end of 2014, we realized and understood that we had to move a step forward, a big step and a fast step, otherwise we would drown. At that time, our newly appointed CEO confirmed that the IT would be a core business to Leonardo and had to be developed and grow. So we decided to start our digital transformation journey and decided to do it in a structured and organized way. Having clear in mind our targets. We launched two programs. One analysis program and one deployments programs that were essentially transformation programs. We had to renew ourselves in terms of service models, in terms of organization, in terms of skills to invest upon and in terms of technologies to adopt. We were stacking a certification of technologies that adopted, companies merged in the years before and we have to move forward and to rationalize all these things. So we spent a lot of time analyzing, comparing technologies, and evaluating what would fit to us. We had two main targets. The first one to consolidate and centralize the huge amount of services and infrastructure that were spread over 52 data centers in Italy, for Leonardo itself. The second one, to update our service catalog with a bunch of cloud services, so we decided to update our data centers. One of our building block of our new data center architecture was Nutanix. We evaluated a lot, we had spent a lot of time in analysis, so that wasn't a bet, but you are quite pioneers at those times. Sunil: Yeah, you took a lot of risk right as an Italian company- Alessandro R.: At this time, my colleague used to say, "Hey, Alessandro, think it over, remember that not a CEO has ever been fired for having chose IBM." I apologize, Bob, but at that time, when Nutanix didn't run on [inaudible 01:29:27]. We have still a good bunch of [inaudible 01:29:31] in our data center, so that will be the chance to ... Audience Member: [inaudible 01:29:37] Alessandro R.: So much you must [inaudible 01:29:37] what you announced it. Sunil: So you took a risk and you got into it. Alessandro R.: Yes, we got into, we are very satisfied with the results we have reached. Sunil: Gotcha. Alessandro R.: Most of the targets we expected to fulfill have come and so we are satisfied, but that doesn't mean that we won't go on asking you a big discount ... Sunil: Sure, sure, sure, sure. Alessandro R.: On price list. Sunil: Sure, sure, so what's next in terms of I know there are some interesting stuff that you're thinking. Alessandro R.: The next- Section 9 of 13 [01:20:00 - 01:30:04] Section 10 of 13 [01:30:00 - 01:40:04] (NOTE: speaker names may be different in each section) Speaker 1: So what's next, in terms of I know you have some interesting stuff that you're thinking of. Speaker 2: The next, we have to move forward obviously. The name Leonardo is inspired to Leonardo da Vinci, it was a guy that in terms of innovation and technology innovation had some good ideas. And so, I think, that Leonardo with Nutanix could go on in following an innovation target and following really mutual ... Speaker 1: Partnership. Speaker 2: Useful partnership, yes. We surely want to investigate the micro segmentation technologies you showed a minute ago because we have some looking, particularly by the economical point of view ... Speaker 1: Yeah, the costs and expenses. Speaker 2: And we have to give an alternative to the technology we are using. We want to use more intensively AHV, again as an alternative solution we are using. We are selecting a couple of services, a couple of quite big projects to build using AHV talking of Calm we are very eager to understand the announcement that they are going to show to all of us because the solution we are currently using is quite[crosstalk 01:31:30] Speaker 1: Complicated. Speaker 2: Complicated, yeah. To move a step of automation to elaborate and implement[inaudible 01:31:36] you spend 500 hours of manual activities that's nonsense so ... Speaker 1: Manual automation. Speaker 2: (laughs) Yes, and in the end we are very interested also in the prism features, mostly the new features that you ... Speaker 1: Talked about. Speaker 2: You showed yesterday in the preview because one bit of benefit that we received from the solution in the operations field means a bit plus, plus to our customer and a distinctive plus to our customs so we are very interested in that ... Speaker 1: Gotcha, gotcha. Thanks for taking the risk, thanks for being a customer and partner. Speaker 2: It has been a pleasure. Speaker 1: Appreciate it. Speaker 2: Bless you, bless you. Speaker 1: Thank you. So, you know obviously one OS, one click was one of our core things, as you can see the tagline doesn't stop there, it also says "any cloud". So, that's the rest of the presentation right now it's about; what are we doing, to now fulfill on that mission of one OS, one cloud, one click with one support experience across any cloud right? And there you know, we talked about Calm. Calm is not only just an operational experience for your private cloud but as you can see it's a one-click experience where you can actually up level your apps, set up blueprints, put SLA's and policies, push them down to either your AWS, GCP all your [inaudible 01:33:00] environments and then on day one while you can do one click provisioning, day two and so forth you will see new and new capabilities such as, one-click migration and mobility seeping into the product. Because, that's the end game for Calm, is to actually be your cloud autonomy platform right? So, you can choose the right cloud for the right workload. And talk about how they're building a multi cloud architecture using Nutanix and partnership a great pleasure to introduce my other good Italian friend Daniele, come up on stage please. From Telecom Italia Sparkle. How are you sir? Daniele: Not too bad thank you. Speaker 1: You want an espresso, cappuccino? Daniele: No, no later. Speaker 1: You all good? Okay, tell us a little about Sparkle. Daniele: Yeah, Sparkle is a fully owned subsidy of Telecom Italia group. Speaker 1: Mm-hmm (affirmative) Daniele: Spinned off in 2003 with the mission to develop the wholesale and multinational corporate and enterprise business abroad. Huge network, as you can see, hundreds of thousands of kilometers of fiber optics spread between; south east Asia to Europe to the U.S. Most of it proprietary part of it realized on some running cables. Part of them proprietary part of them bilateral part of them[inaudible 01:34:21] with other operators. 37 countries in which we have offices in the world, 700 employees, lean and clean company ... Speaker 1: Wow, just 700 employees for all of this. Daniele: Yep, 1.4 billion revenues per year more or less. Speaker 1: Wow, are you a public company? Daniele: No, fully owned by TIM so far. Speaker 1: So, what is your experience with Nutanix so far? Daniele: Well, in a way similar to what Alessandro was describing. To operate such a huge network as you can see before, and to keep on bringing revenues for the wholesale market, while trying to turn the bar toward the enterprise in a serious way. Couple of years ago the management team realized that we had to go through a serious transformation, not just technological but in terms of the way we build the services to our customers. In terms of how we let our customer feel the Sparkle experience. So, we are moving towards cloud but we are moving towards cloud with connectivity attached to it because it's in our cord as a provider of Telecom services. The paradigm that is driving today is the on-demand, is the dynamic and in order to get these things we need to move to software. Most of the network must become invisible as the Nutanix way. So, we decided instead of creating patchworks onto our existing systems, infrastructure, OSS, BSS and network systems, to build a new data center from scratch. And the paradigm being this new data center, the mantra was; everything is software designed, everything must be easy to manage, performance capacity planning, everything must be predictable and everything to be managed by few people. Nutanix is at the moment the baseline of this data center for what concern, let's say all the new networking tools, meaning as the end controllers that are taking care of automation and programmability of the network. Lifecycle service orchestrator, network orchestrator, cloud automation and brokerage platform and everything at the moment runs on AHV because we are forcing our vendors to certify their application on AHV. The only stack that is not at the moment AHV based is on a specific cloud platform because there we were really looking for the multi[inaudible 01:37:05]things that you are announcing today. So, we hope to do the migration as soon as possible. Speaker 1: Gotcha, gotcha. And then looking forward you're going to build out some more data center space, expose these services Daniele: Yeah. Speaker 1: For the customers as well as your internal[crosstalk 01:37:21] Daniele: Yeah, basically yes for sure we are going to consolidate, to invest more in the data centers in the markets on where we are leader. Italy, Turkey and Greece we are big data centers for [inaudible 01:37:33] and cloud, but we believe that the cloud with all the issues discussed this morning by Diraj, that our locality, customer proximity ... we think as a global player having more than 120 pops all over the world, which becomes more than 1000 in partnerships, that the pop can easily be transformed in a data center, so that we want to push the customer experience of what we develop in our main data centers closer to them. So, that we can combine traditional infrastructure as a service with the new connectivity services every single[inaudible 01:38:18] possibly everything running. Speaker 1: I mean, it makes sense, I mean I think essentially in some ways to summarize it's the example of an edge cloud where you're pushing a micro-cloud closer to the customers edge. Daniele: Absolutely. Speaker 1: Great stuff man, thank you so much, thank you so much. Daniele: Pleasure, pleasure. Thank you. Speaker 1: So, you know a couple of other things before we get in the next demo is the fact that in addition to Calm from multi-cloud management we have Zai, we talked about for extended enterprise capabilities and something for you guys to quickly understand why we have done this. In a very simple way is if you think about your enterprise data center, clearly you have a bunch of apps there, a bunch of public clouds and when you look at the paradigm you currently deploy traditional apps, we call them mode one apps, SAP, Exchange and so forth on your enterprise. Then you have next generation apps whether it be [inaudible 01:39:11] space, whether it be Doob or whatever you want to call it, lets call them mode two apps right? And when you look at these two types of apps, which are the predominant set, most enterprises have a combination of mode one and mode two apps, most public clouds primarily are focused, initially these days on mode two apps right? And when people talk about app mobility, when people talk about cloud migration, they talk about lift and shift, forklift [inaudible 01:39:41]. And that's a hard problem I mean, it's happening but it's a hard problem and ends up that its just not a one time thing. Once you've forklift, once you move you have different tooling, different operation support experience, different stacks. What if for some of your applications that mattered ... Section 10 of 13 [01:30:00 - 01:40:04] Section 11 of 13 [01:40:00 - 01:50:04] (NOTE: speaker names may be different in each section) Speaker 1: What if, for some of your applications that matter to you, that are your core enterprise apps that you can retain the same toolimg, the same operational experience and so forth. And that is what we achieve to do with Xi. It is truly making hybrid invisible, which is a next act for this company. It'll take us a few years to really fulfill the vision here, but the idea here is that you shouldn't think about public cloud as a different silo. You should think of it as an extension of your enterprise data centers. And for any services such as DR, whether it would be dev test, whether it be back-up, and so-forth. You can use the same tooling, same experience, get a public cloud-like capability without lift and shift, right? So it's making this lift and shift invisible by, soft of, homogenizing the data plan, the network plan, the control plan is what we really want to do with Xi. Okay? And we'll show you some more details here. But the simplest way to understand this is, think of it as the iPhone, right? D has mentioned this a little bit. This is how we built this experience. Views IOS as the core, IP, we wrap it up with a great package called the iPhone. But then, a few years into the iPhone era, came iTunes and iCloud. There's no apps, per se. That's fused into IOS. And similarly, think about Xi that way. The more you move VMs, into an internet-x environment, stuff like DR comes burnt into the fabric. And to give us a sneak peek into a bunch of the com and Xi cable days, let me bring back Binny who's always a popular guys on stage. Come on up, Binny. I'd be surprised in Binny untucked his shirt. He's always tucking in his shirt. Binny Gill: Okay, yeah. Let's go. Speaker 1: So first thing is com. And to show how we can actually deploy apps, not just across private and public clouds, but across multiple public clouds as well. Right? Binny Gill: Yeah, basically, you know com is about simplifying the disparity between various public clouds out there. So it's very important for us to be able to take one application blueprint and then quickly deploy in whatever cloud of your choice. Without understanding how one cloud is different. Speaker 1: Yeah, that's the goal. Binny Gill: So here, if you can see, I have market list. And by the way, this market list is a great partner community interest. And every single sort of apps come up here. Let me take a sample app here, Hadoop. And click launch. And now where do you want me to deploy? Speaker 1: Let's start at GCP. Binny Gill: GCP, okay. So I click on GCP, and let me give it a name. Hadoop. GCP. Say 30, right. Clear. So this is one click deployment of anything from our marketplace on to a cloud of your choice. Right now, what the system is doing, is taking the intent-filled description of what the application should look like. Not just the infrastructure level but also within the merchant machines. And it's creating a set of work flows that it needs to go deploy. So as you can see, while we were talking, it's loading the application. Making sure that the provisioning workflows are all set up. Speaker 1: And so this is actually, in real time it's actually extracting out some of the GCP requirements. It's actually talking to GCP. Setting up the constructs so that we can actually push it up on the GCP personally. Binny Gill: Right. So it takes a couple of minutes. It'll provision. Let me go back and show you. Say you worked with deploying AWS. So you Hadoop. Hit address. And that's it. So again, the same work flow. Speaker 1: Same process, I see. Binny Gill: It's going to now deploy in AWS. Speaker 1: See one of the keys things is that we actually extracted out all the isms of each of these clouds into this logical substrate. Binny Gill: Yep. Speaker 1: That you can now piggy-back off of. Binny Gill: Absolutely. And it makes it extremely simple for the average consumer. And you know we like more cloud support here over time. Speaker 1: Sounds good. Binny Gill: Now let me go back and show you an app that I had already deployed. Now 13 days ago. It's on GCP. And essentially what I want to show you is what is the view of the application. Firstly, it shows you the cost summary. Hourly, daily, and how the cost is going to look like. The other is how you manage it. So you know one click ways of upgrading, scaling out, starting, deleting, and so on. Speaker 1: So common actions, but independent of the type of clouds. Binny Gill: Independent. And also you can act with these actions over time. Right? Then services. It's learning two services, Hadoop slave and Hadoop master. Hadoop slave runs fast right now. And auditing. It shows you what are the important actions you've taken on this app. Not just, for example, on the IS front. This is, you know how the VMs were created. But also if you scroll down, you know how the application was deployed and brought up. You know the slaves have to discover each other, and so on. Speaker 1: Yeah got you. So find game invisibility into whatever you were doing with clouds because that's been one of the complaints in general. Is that the cloud abstractions have been pretty high level. Binny Gill: Yeah. Speaker 1: Yeah. Binny Gill: Yeah. So that's how we make the differences between the public clouds. All go away for the Indias of ... Speaker 1: Got you. So why don't we now give folks ... Now a lot of this stuff is coming in five, five so you'll see that pretty soon. You'll get your hands around it with AWS and tree support and so forth. What we wanted to show you was emerging alpha version that is being baked. So is a real production code for Xi. And why don't we just jump right in to it. Because we're running short of time. Binny Gill: Yep. Speaker 1: Give folks a flavor for what the production level code is already being baked around. Binny Gill: Right. So the idea of the design is make sure it's not ... the public cloud is no longer any different from your private cloud. It's a true seamless extension of your private cloud. Here I have my test environment. As you can see I'm running the HR app. It has the DB tier and the Web tier. Yeah. Alright? And the DB tier is running Oracle DB. Employee payroll is the Web tier. And if you look at the availability zones that I have, this is my data center. Now I want to protect this application, right? From disaster. What do I do? I need another data center. Speaker 1: Sure. Binny Gill: Right? With Xi, what we are doing is ... You go here and click on Xi Cloud Services. Speaker 1: And essentially as the slide says, you are adding AZs with one click. Binny Gill: Yeps so this is what I'm going to do. Essentially, you log in using your existing my.nutanix.com credentials. So here I'm going to use my guest credentials and log in. Now while I'm logging in what's happening is we are creating a seamless network between the two sides. And then making the Xi cloud availability zone appear. As if it was my own. Right? Speaker 1: Gotcha. Binny Gill: So in a couple of seconds what you'll notice this list is here now I don't have just one availability zone, but another one appears. Speaker 1: So you have essentially, real time now, paid a one data center doing an availability zone. Binny Gill: Yep. Speaker 1: Cool. Okay. Let's see what else we can do. Binny Gill: So now you think about VR setup. Now I'm armed with another data center, let's do DR Center. Now DR set-up is going to be extremely simple. Speaker 1: Okay but it's also based because on the fact that it is the same stack on both sides. Right? Binny Gill: It's the same stack on both sides. We have a secure network lane connecting the two sides, on top of the secure network plane. Now data can flow back and forth. So now applications can go back and forth, securely. Speaker 1: Gotcha, okay. Let's look at one-click DR. Binny Gill: So for one-click DR set-up. A couple of things we need to know. One is a protection rule. This is the RPO, where does it apply to? Right? And the connection of the replication. The other one is recovery plans, in case disaster happens. You know, how do I bring up my machines and application work-order and so on. So let me first show you, Protection Rule. Right? So here's the protection rule. I'll create one right now. Let me call it Platinum. Alright, and source is my own data center. Destination, you know Xi appears now. Recovery point objective, so maybe in a one hour these snapshots going to the public cloud. I want to retain three in the public side, three locally. And now I select what are the entities that I want to protect. Now instead of giving VMs my name, what I can do is app type employee payroll, app type article database. It covers both the categories of the application tiers that I have. And save. Speaker 1: So one of the things here, by the way I don't know if you guys have noticed this, more and more of Nutanix's constructs are being eliminated to become app-centric. Of course is VM centric. And essentially what that allows one to do is to create that as the new service-level API/abstraction. So that under the cover over a period of time, you may be VMs today, maybe containers tomorrow. Or functions, the day after. Binny Gill: Yep. What I just did was all that needs to be done to set up replication from your own data center to Xi. So we started off with no data center to actually replication happening. Speaker 1: Gotcha. Binny Gill: Okay? Speaker 1: No, no. You want to set up some recovery plans? Binny Gill: Yeah so now set up recovery plan. Recovery plans are going to be extremely simple. You select a bunch of VMs or apps, and then there you can say what are the scripts you want to run. What order in which you want to boot things. And you know, you can set up access these things with one click monthly or weekly and so on. Speaker 1: Gotcha. And that sets up the IPs as well as subnets and everything. Binny Gill: So you have the option. You can maintain the same IPs on frame as the move to Xi. Or you can make them- Speaker 1: Remember, you can maintain your own IPs when you actually use the Xi service. There was a lot of things getting done to actually accommodate that capability. Binny Gill: Yeah. Speaker 1: So let's take a look at some of- Binny Gill: You know, the same thing as VPC, for example. Speaker 1: Yeah. Binny Gill: You need to possess on Xi. So, let's create a recovery plan. A recovery plan you select the destination. Where does the recovery happen. Now, after that Section 11 of 13 [01:40:00 - 01:50:04] Section 12 of 13 [01:50:00 - 02:00:04] (NOTE: speaker names may be different in each section) Speaker 1: ... does the recovery happen. Now, after that you have to think of what is the runbook that you want to run when disaster happens, right? So you're preparing for that, so let me call "HR App Recovery." The next thing is the first stage. We're doing the first stage, let me add some entities by categories. I want to bring up my database first, right? Let's click on the database and that's it. Speaker 2: So essentially, you're building the script now. Speaker 1: Building the script- Speaker 2: ... on the [inaudible 01:50:30] Speaker 1: ... but in a visual way. It's simple for folks to understand. You can add custom script, add delay and so on. Let me add another stage and this stage is about bringing up the web tier after the database is up. Speaker 2: So basically, bring up the database first, then bring up the web tier, et cetera, et cetera, right? Speaker 1: That's it. I've created a recovery plan. I mean usually it's complicated stuff, but we made it extremely simple. Now if you click on "Recovery Points," these are snapshots. Snapshots of your applications. As you can see, already the system has taken three snapshots in response to the protection rule that we had created just a couple minutes ago. And these are now being seeded to Xi data centers. Of course this takes time for seeding, so what I have is a setup already and that's the production environment. I'll cut over to that. This is my production environment. Click "Explore," now you see the same application running in production and I have a few other VMs that are not protected. Let's go to "Recovery Points." It has been running for sometime, these recover points are there and they have been replicated to Xi. Speaker 2: So let's do the failover then. Speaker 1: Yeah, so to failover, you'll have to go to Xi so let me login to Xi. This time I'll use my production account for logging into Xi. I'm logging in. The first thing that you'll see in Xi is a dashboard that gives you a quick summary of what your DR testing has been so far, if there are any issues with the replication that you have and most importantly the monthly charges. So right now I've spent with my own credit card about close to 1,000 bucks. You'll have to refund it quickly. Speaker 2: It depends. If the- Speaker 1: If this works- Speaker 2: IF the demo works. Speaker 1: Yeah, if it works, okay. As you see, there are no VMs right now here. If I go to the recovery points, they are there. I can click on the recovery plan that I had created and let's see how hard it's going to be. I click "Failover." It says three entities that, based on the snapshots, it knows that it can recovery from source to destination, which is Xi. And one click for the failover. Now we'll see what happens. Speaker 2: So this is essentially failing over my production now. Speaker 1: Failing over your production now. [crosstalk 01:52:53] If you click on the "HR App Recovery," here you see now it started the recovery plan. The simple recovery plan that we had created, it actually gets converted to a series of tasks that the system has to do. Each VM has to be hydrated, powered on in the right order and so on and so forth. You don't have to worry about any of that. You can keep an eye on it. But in the meantime, let's talk about something else. We are doing failover, but after you failover, you run in Xi as if it was your own setup and environment. Maybe I want to create a new VM. I create a VM and I want to maybe extend my HR app's web tier. Let me name it as "HR_Web_3." It's going to boot from that disk. Production network, I want to run it on production network. We have production and test categories. This one, I want to give it employee payroll category. Now it applies the same policies as it's peers will. Here, I'm going to create the VM. As you can see, I can already see some VMs coming up. There you go. So three VMs from on-prem are now being filled over here while the fourth VM that I created is already being powered. Speaker 2: So this is basically realtime, one-click failover, while you're using Xi for your [inaudible 01:54:13] operations as well. Speaker 1: Exactly. Speaker 2: Wow. Okay. Good stuff. What about- Speaker 1: Let me add here. As the other cloud vendors, they'll ask you to make your apps ready for their clouds. Well we tell our engineers is make our cloud ready for your apps. So as you can see, this failover is working. Speaker 2: So what about failback? Speaker 1: All of them are up and you can see the protection rule "platinum" has been applied to all four. Now let's look at this recovery plan points "HR_Web_3" right here, it's already there. Now assume the on-prem was already up. Let's go back to on-prem- Speaker 2: So now the scenario is, while Binny's coming up, is that the on-prem has come back up and we're going to do live migration back as in a failback scenario between the data centers. Speaker 1: And how hard is it going to be. "HR App Recovery" the same "HR App Recovery", I click failover and the system is smart enough to understand the direction is reversed. It's also smart enough to figure out "Hey, there are now the four VMs are there instead of three." Xi to on-prem, one-click failover again. Speaker 2: And it's rerunning obviously the same runbook but in- Speaker 1: Same runbook but the details are different. But it's hidden from the customer. Let me go to the VMs view and do something interesting here. I'll group them by availability zone. Here you go. As you can see, this is a hybrid cloud view. Same management plane for both sides public and private. There are two availability zones, the Xi availability zone is in the cloud- Speaker 2: So essentially you're moving from the top- Speaker 1: Yeah, top- Speaker 2: ... to the bottom. Speaker 1: ... to the bottom. Speaker 2: That's happening in the background. While this is happening, let me take the time to go and look at billing in Xi. Speaker 1: Sure, some of the common operations that you can now see in a hybrid view. Speaker 2: So you go to "Billing" here and first let me look at my account. And account is a simple page, I have set up active directory and you can add your own XML file, upload it. You can also add multi-factor authentication, all those things are simple. On the billing side, you can see more details about how did I rack up $966. Here's my credit card. Detailed description of where the cost is coming from. I can also download previous versions, builds. Speaker 1: It's actually Nutanix as a service essentially, right? Speaker 2: Yep. Speaker 1: As a subscription service. Speaker 2: Not only do we go to on-prem as you can see, while we were talking, two VMs have already come back on-prem. They are powered off right now. The other two are on the wire. Oh, there they are. Speaker 1: Wow. Speaker 2: So now four VMs are there. Speaker 1: Okay. Perfect. Sometimes it works, sometimes it doesn't work, but it's good. Speaker 2: It always works. Speaker 1: Always works. All right. Speaker 2: As you can see the platinum protection rule is now already applied to them and now it has reversed the direction of [inaudible 01:57:12]- Speaker 1: Remember, we showed one-click DR, failover, failback, built into the product when Xi ships to any Nutanix fabric. You can start with DSX on premise, obviously when you failover to Xi. You can start with AHV, things that are going to take the same paradigm of one-click operations into this hybrid view. Speaker 2: Let's stop doing lift and shift. The era has come for click and shift. Speaker 1: Binny's now been promoted to the Chief Marketing Officer, too by the way. Right? So, one more thing. Speaker 2: Okay. Speaker 1: You know we don't stop any conferences without a couple of things that are new. The first one is something that we should have done, I guess, a couple of years ago. Speaker 2: It depends how you look at it. Essentially, if you look at the cloud vendors, one of the key things they have done is they've built services as building blocks for the apps that run on top of them. What we have done at Nutanix, we've built core services like block services, file services, now with Calm, a marketplace. Now if you look at [inaudible 01:58:14] applications, one of the core building pieces is the object store. I'm happy to announce that we have the object store service coming up. Again, in true Nutanix fashion, it's going to be elastic. Speaker 1: Let's- Speaker 2: Let me show you. Speaker 1: Yeah, let's show it. It's something that is an object store service by the way that's not just for your primary, but for your secondary. It's obviously not just for on-prem, it's hybrid. So this is being built as a next gen object service, as an extension of the core fabric, but accommodating a bunch of these new paradigms. Speaker 2: Here is the object browser. I've created a bunch of buckets here. Again, object stores can be used in various ways: as primary object store, or for secondary use cases. I'll show you both. I'll show you a Hadoop use case where Hadoop is using this as a primary store and a backup use case. Let's just jump right in. This is a Hadoop bucket. AS you can see, there's a temp directory, there's nothing interesting there. Let me go to my Hadoop VM. There it is. And let me run a Hadoop job. So this Hadoop job essentially is going to create a bunch of files, write them out and after that do map radius on top. Let's wait for the job to start. It's running now. If we go back to the object store, refresh the page, now you see it's writing from benchmarks. Directory, there's a bunch of files that will write here over time. This is going to take time. Let's not wait for it, but essentially, it is showing Hadoop that uses AWS 3 compatible API, that can run with our object store because our object store exposes AWS 3 compatible APIs. The other use case is the HYCU backup. As you can see, that's a- Section 12 of 13 [01:50:00 - 02:00:04] Section 13 of 13 [02:00:00 - 02:13:42] (NOTE: speaker names may be different in each section) Vineet: This is the hycu back up ... As you can see, that's a back-up software that can back-up WSS3. If you point it to Nutanix objects or it can back-up there as well. There are a bunch of back-up files in there. Now, object stores, it's very important for us to be able to view what's going on there and make sure there's no objects sprawled because once it's easy to write objects, you just accumulate a lot of them. So what we wanted to do, in true Nutanix style, is give you a quick overview of what's happening with your object store. So here, as you can see, you can look at the buckets, where the load is, you can look at the bucket sizes, where the data is, and also what kind of data is there. Now this is a dashboard that you can optimize, and customize, for yourself as well, right? So that's the object store. Then we go back here, and I have one more thing for you as well. Speaker 2: Okay. Sounds good. I already clicked through a slide, by the way, by mistake, but keep going. Vineet: That's okay. That's okay. It is actually a quiz, so it's good for people- Speaker 2: Okay. Sounds good. Vineet: It's good for people to have some clues. So the quiz is, how big is my SAP HANA VM, right? I have to show it to you before you can answer so you don't leak the question. Okay. So here it is. So the SAP HANA VM here vCPU is 96. Pretty beefy. Memory is 1.5 terabytes. The question to all of you is, what's different in this screen? Speaker 2: Who's a real Prism user here, by the way? Come on, it's got to be at least a few. Those guys. Let's see if they'll notice something. Vineet: What's different here? Speaker 3: There's zero CVM. Vineet: Zero CVM. Speaker 2: That's right. Yeah. Yeah, go ahead. Vineet: So, essentially, in the Nutanix fabric, every server has to run a [inaudible 02:01:48] machine, right? That's where the storage comes from. I am happy to announce the Acropolis Compute Cloud, where you will be able to run the HV on servers that are storage-less, and add it to your existing cluster. So it's a compute cloud that now can be managed from Prism Central, and that way you can preserve your investments on your existing server farms, and add them to the Nutanix fabric. Speaker 2: Gotcha. So, essentially ... I mean, essentially, imagine, now that you have the equivalent of S3 and EC2 for the enterprise now on Premisis, like you have the equivalent compute and storage services on JCP and AWS, and so forth, right? So the full flexibility for any kind of workload is now surely being available on the same Nutanix fabric. Thanks a lot, Vineet. Before we wrap up, I'd sort of like to bring this home. We've announced a pretty strategic partnership with someone that has always inspired us for many years. In fact, one would argue that the genesis of Nutanix actually was inspired by Google and to talk more about what we're actually doing here because we've spent a lot of time now in the last few months to really get into the product capabilities. You're going to see some upcoming capabilities and 55X release time frame. To talk more about that stuff as well as some of the long-term synergies, let me invite Bill onstage. C'mon up Bill. Tell us a little bit about Google's view in the cloud. Bill: First of all, I want to compliment the demo people and what you did. Phenomenal work that you're doing to make very complex things look really simple. I actually started several years ago as a product manager in high availability and disaster recovery and I remember, as a product manager, my engineers coming to me and saying "we have a shortage of our engineers and we want you to write the fail-over routines for the SAP instance that we're supporting." And so here's the PERL handbook, you know, I haven't written in PERL yet, go and do all that work to include all the network setup and all that work, that's amazing, what you are doing right there and I think that's the spirit of the partnership that we have. From a Google perspective, obviously what we believe is that it's time now to harness the power of scale security and these innovations that are coming out. At Google we've spent a lot of time in trying to solve these really large problems at scale and a lot of the technology that's been inserted into the industry right now. Things like MapReduce, things like TenserFlow algorithms for AI and things like Kubernetes and Docker were first invented at Google to solve problems because we had to do it to be able to support the business we have. You think about search, alright? When you type in search terms within the search box, you see a white screen, what I see is all the data-center work that's happening behind that and the MapReduction to be able to give you a search result back in seconds. Think about that work, think about that process. Taking and pursing those search terms, dividing that over thousands of [inaudible 02:05:01], being able to then search segments of the index of the internet and to be able to intelligent reduce that to be able to get you an answer within seconds that is prioritized, that is sorted. How many of you, out there, have to go to page two and page three to get the results you want, today? You don't because of the power of that technology. We think it's time to bring that to the consumer of the data center enterprise space and that's what we're doing at Google. Speaker 2: Gotcha, man. So I know we've done a lot of things now over the last year worth of collaboration. Why don't we spend a few minutes talking through a couple things that we're started on, starting with [inaudible 02:05:36] going into com and then we'll talk a little bit about XI. Bill: I think one of the advantages here, as we start to move up the stack and virtualize things to your point, right, is virtual machines and the work required of that still takes a fair amount of effort of which you're doing a lot to reduce, right, you're making that a lot simpler and seamless across both On-Prem and the cloud. The next step in the journey is to really leverage the power of containers. Lightweight objects that allow you to be able to head and surface functionality without being dependent upon the operating system or the VM to be able to do that work. And then having the orchestration layer to be able to run that in the context of cloud and On-Prem We've been very successful in building out the Kubernetes and Docker infrastructure for everyone to use. The challenge that you're solving is how to we actually bridge the gap. How do we actually make that work seamlessly between the On-Premise world and the cloud and that's where our partnership, I think, is so valuable. It's cuz you're bringing the secret sauce to be able to make that happen. Speaker 2: Gotcha, gotcha. One last thing. We talked about Xi and the two companies are working really closely where, essentially the Nutanix fabric can seamlessly seep into every Google platform as infrastructure worldwide. Xi, as a service, could be delivered natively with GCP, leading to some additional benefits, right? Bill: Absolutely. I think, first and foremost, the infrastructure we're building at scale opens up all sorts of possibilities. I'll just use, maybe, two examples. The first one is network. If you think about building out a global network, there's a lot of effort to do that. Google is doing that as a byproduct of serving our consumers. So, if you think about YouTube, if you think about there's approximately a billion hours of YouTube that's watched every single day. If you think about search, we have approximately two trillion searches done in a year and if you think about the number of containers that we run in a given week, we run about two billion containers per week. So the advantage of being able to move these workloads through Xi in a disaster recovery scenario first is that you get to take advantage of the scale. Secondly, it's because of the network that we've built out, we had to push the network out to the edge. So every single one of our consumers are using YouTube and search and Google Play and all those services, by the way we have over eight services today that have more than a billion simultaneous users, you get to take advantage of that network capacity and capability just by moving to the cloud. And then the last piece, which is a real advantage, we believe, is that it's not just about the workloads you're moving but it's about getting access to new services that cloud preventers, like Google, provide. For example, are you taking advantage like the next generation Hadoop, which is our big query capability? Are you taking advantage of the artificial intelligence derivative APIs that we have around, the video API, the image API, the speech-to-text API, mapping technology, all those additional capabilities are now exposed to you in the availability of Google cloud that you can now leverage directly from systems that are failing over and systems that running in our combined environment. Speaker 2: A true converged fabric across public and private. Bill: Absolutely. Speaker 2: Great stuff Bill. Thank you, sir. Bill: Thank you, appreciate it. Speaker 2: Good to have you. So, the last few slides. You know we've talked about, obviously One OS, One Click and eCloud. At the end of the day, it's pretty obvious that we're evaluating the move from a form factor perspective, where it's not just an OS across multiple platforms but it's also being distributed genuinely from consuming itself as an appliance to a software form factor, to subscription form factor. What you saw today, obviously, is the fact that, look you know we're still continuing, the velocity has not slowed down. In fact, in some cases it's accelerated. If you ask my quality guys, if you ask some of our customers, we're coming out fast and furious with a lot of these capabilities. And some of this directly reflects, not just in features, but also in performance, just like a public cloud, where our performance curve is going up while our price-performance curve is being more attractive over a period of time. And this is balancing it with quality, it is what differentiates great companies from good companies, right? So when you look at the number of nodes that have been shipping, it was around ten more nodes than where we were a few years ago. But, if you look at the number of customer-found defects, as a percentage of number of nodes shipped it is not only stabilized, it has actually been coming down. And that's directly reflected in the NPS part. That most of you guys love. How many of you guys love your Customer Support engineers? Give them a round of applause. Great support. So this balance of velocity, plus quality, is what differentiates a company. And, before we call it a wrap, I just want to leave you with one thing. You know, obviously, we've talked a lot about technology, innovation, inspiration, and so forth. But, as I mentioned, from last night's discussion with Sir Ranulph, let's think about a few things tonight. Don't take technology too seriously. I'll give you a simple story that he shared with me, that puts things into perspective. The year was 1971. He had come back from Aman, from his service. He was figuring out what to do. This was before he became a world-class explorer. 1971, he had a job interview, came down from Scotland and applied for a role in a movie. And he failed that job interview. But he was selected from thousands of applicants, came down to a short list, he was a ... that's a hint ... he was a good looking guy and he lost out that role. And the reason why I say this is, if he had gotten that job, first of all I wouldn't have met him, but most importantly the world wouldn't have had an explorer like him. The guy that he lost out to was Roger Moore and the role was for James Bond. And so, when you go out tonight, enjoy with your friends [inaudible 02:12:06] or otherwise, try to take life a little bit once upon a time or more than once upon a time. Have fun guys, thank you. Speaker 5: Ladies and gentlemen please make your way to the coffee break, your breakout sessions will begin shortly. Don't forget about the women's lunch today, everyone is welcome. Please join us. You can find the details in the mobile app. Please share your feedback on all sessions in the mobile app. There will be prizes. We will see you back here and 5:30, doors will open at 5, after your last breakout session. Breakout sessions will start sharply at 11:10. Thank you and have a great day. Section 13 of 13 [02:00:00 - 02:13:42]
SUMMARY :
of the globe to be here. And now, to tell you more about the digital transformation that's possible in your business 'Cause that's the most precious thing you actually have, is time. And that's the way you can have the best of both worlds; the control plane is centralized. Speaker 1: Thank you so much, Bob, for being here. Speaker 1: IBM is all things cognitive. and talking about the meaning of history, because I love history, actually, you know, We invented the role of the CIO to help really sponsor and enter in this notion that businesses Speaker 1: How's it different from 1993? Speaker 1: And you said it's bigger than 25 years ago. is required to do that, the experience of the applications as you talked about have Speaker 1: It looks like massive amounts of change for Speaker 1: I'm sure there are a lot of large customers Speaker 1: How can we actually stay not vulnerable? action to be able to deploy cognitive infrastructure in conjunction with the business processes. Speaker 1: Interesting, very interesting. and the core of cognition has to be infrastructure as well. Speaker 1: Which is one of the two things that the two So the algorithms are redefining the processes that the circuitry actually has to run. Speaker 1: It's interesting that you mentioned the fact Speaker 1: Exactly, and now the question is how do you You talked about the benefits of calm and being able to really create that liberation fact that you have the power of software, to really meld the two forms together. Speaker 1: It can serve files and mocks and things like And the reason for that if for any data intensive application like a data base, a no sequel What we want is that optionality, for you to utilize those benefits of the 3X better Speaker 1: Your tongue in cheek remark about commodity That is the core of IBM's business for the last 20, 25, 30 years. what you already have to make it better. Speaker 1: Yeah. Speaker 1: That's what Apple did with musics. It's okay, and possibly easier to do it in smaller islands of containment, but when you Speaker 1: Awesome. Thank you. I know that people are sitting all the way up there as well, which is remarkable. Speaker 3: Ladies and gentlemen, please welcome Chief But before I get into the product and the demos, to give you an idea. The starting point evolves to the score architecture that we believe that the cloud is being dispersed. So, what we're going to do is, the first step most of you guys know this, is we've been Now one of the key things is having the ability to test these against each other. And to do that, we took a hard look and came out with a new product called Xtract. So essentially if we think about what Nutanix has done for the data center really enables and performing the cut over to you. Speaker 1: Sure, some of the common operations that you
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Ray Wang, Constellation Research - Zuora Subscribed 2017 (old)
>> Hey, welcome back everybody! Jeff Frick here with theCUBE. We're at Zuora Subscribe at downtown San Francisco, and every time we go out to conferences, there's a pretty high probability we're going to run into this Cube alumni. Sure enough, here he is, Ray Wang. He's the founder and principal of Constellation Research. Ray, always great to see you. >> Hey Jeff, this is awesome, thanks for having me. >> And close to your hometown, what a thrill! >> This is, it's a local conference! What else can I ask for? >> So what do you think? Subscription economy, these guys have been at it for a while, 1200 people here, I'm a big Spotify fan, Amazon Prime, go back to Costco if you want to go back that far. But it seems to really be taking off. >> It is. About three years ago, digital transformation became a hot topic. And because it became a hot topic, it's really about how do I get products to be more like services. How do I get services to get into insights, and how do I make insights more like experiences and outcomes? And that natural transition as companies make a shift in business models is what's driving and fueling the subscription economy. >> It's interesting. Do you think they had to put the two and two together, that once the products become services now you can tap into that service, you can pull all kinds of data after that thing, you can have analytics, as opposed to shipping that product out the door it goes and maybe you see it every 15,000 miles for a checkup? >> You know what it is? It's basically, about three years ago, people started to realize this. Tien's been talking about this for ages, right? He's been talking about everything's a subscription economy, everything is going to be SAS-ified. And in tech world, everybody got that. But it was when companies like GE, which we saw together, a Caterpillar or a Ford, started to realize, "Hey we can do remote monitoring and sensing "with IOT on our cars, "and I can now figure out what's going on "and monitor them or give an upgrade, "or give a company an upgrade on their appliance, "or give an upgrade on their vehicle, "or do safety and compliance." Then people started realizing, "Oh, wow. "We're not just selling products. "We're in the services business." >> Right. It's funny, if you read the Elon Musk book, how the model years of Teslas, there's no such thing as a model year. It's what firmware version are you on, and then they upgrade. >> Oh, no, that's what we do all the time. You click on a little T, and it's like, boom, firmware. Oh, I get a new upgrade. Only the other day, you touch your head seat, there's like a lumbar support thing, the software popped up for headrest! I never knew I could change the headrest! It literally showed up two months ago. It's unbelievable. >> So, the cool thing, I think, that doesn't get enough play is the difference in the relationship when now you have a subscription-based relationship. That's a monthly recurring or annual recurring, you got to keep delivering value. You got to keep surprising you every morning, when you come out and get in your car, as opposed to that one time purchase. "Adios, we'll see you in however many years "until you get your next vehicle." >> Oh, that's a great example. And the Tesla, we got the Easter eggs over Christmas, right? So the Christmas holiday thing with the Model X that actually did Trans-Siberian Express to the Bellagio fountains with the doors that popped up. You're like, "Hey, what is this thing?" It's just an upgrade that shows up. You're like, "Okay." But you do. You do have to delight customers, you're always capturing their attention, and the fact is, hey, I might buy a toaster. And in that toaster, I might get an upgrade two to three years out. Or maybe, I just buy toasters, and I subscribe to them. And every three years, I get a new toaster. And I can choose between a model L or I can go upsell, get a different color, or I can change out a different set of features, but we're starting to see that. Or maybe, I get a hotel room or a vacation. And that hotel room is at level X, and if I get a couple more members of my family, I get to level Z, and I get to another level, where I lose all the kids, I go back to level A. But the point being is I'm buying a subscription to having an awesome vacation. And that is the type of things that we're talking about here. It's that freedom that Tien was talking about. >> Because he talked about the freedom from obsolescence, freedom from maintenance. There's a whole bunch of benefits that aren't necessarily surfaced when you consume stuff as a service versus consuming it as a product. >> It does. And sometimes it may cost more, but you're trading the convenience, you're trading the velocity of innovation, right? For some people, they just want to own the same thing, they're not going to make the move, but for other people, it's about getting the newest thing, getting delighted, having a new feature. And in some cases, it's about safety, right? This is regulatory compliant or I'm actually doing rev rec correctly, as they were talking about, ASC606. >> Alright, so you're getting out on the road a lot, it's June 6, and I won't tell anyone on air how many miles you already have, because Tamara is probably watching, and she'll be jealous, but biggest surprise is you see here or recently as this digital transformation just continues to gain speed. I'm doing a little research now, and maybe you can help me out. Looking back at digital photography, because it's like, "No, no, no, no, no." for the film, and then it's like, boom. I think these really steep inflection points, or up if you're on the right side, are coming. >> Let's stick to digital photography, that was a great one. There was the point, remember, where we actually had all those disposable cameras at parties that'd get developed, one hour developing. Then we get to back to the point where you just showed up at Costco, dropped something off, you'd get the disk and the photo. Then we had O-Photo, and now we have nothing. Everything just went away because of the phones. These things changed everything, right? I mean, they changed the way we look at photography to the point where, do we even have an album? I was breaking out albums basically three weeks ago, showing my kids, like "Hey, this is what a photo album looks like." And they were completely mystified. "Oh, you print these, how do they get printed?" I mean, they're asking the basic questions. That transformation is what we're having right now. "You own a car?" "You actually buy a PC?" I'm buying compute power. Kilowatts per hour for artificial intelligence in the next year. It's not going to be, I bought the server, I loaded it up, I got it tuned, I got it ready. So yeah, we are in the middle of that shift. But it's the fact that companies are willing to change their business models, and they're willing to break free in the post ERP era. A lot of this is just, my old ERP does not do billing, it doesn't understand the smallest unit of something I sell, and I've got to fix that. And more importantly, my customers, they want to buy it today. The want to buy it in pieces. They want to buy it even smaller pieces. They might buy it every other week, they might buy it-- we have no idea. Yeah, I've got to make sure I can do that. >> It's just interesting too that this is happening now. We're talking about autonomous cars. We see the Waymo cars all the time. The guy from Caterpillar, he's got to a whole autonomous fleet of mining vehicles that are operating today. >> 500,000! He's got 500,000 little trucks. Well, they're not little trucks, they can't fit in this building. >> They're big trucks. Apparently, they tried. >> But they're trying to get these trucks in. We used to think about, like "Hey, these are agricultural vehicles that can be remotely controlled by GPS, they also work for tanks." These are things that are actually doing runs. Now, it's a great reason. Think Australia. Out in Perth, it's about $150,000 to hire a driver. Just to go back and forth. So they figured, "This is just getting ridiculous. "We don't have enough people out here. "We can't convince enough people "to come drive these trucks. "Let's go automate that." That's a lot of the story of where a lot of this came from. >> Or he had a bad night, or broke up with his girlfriend, or distracted about this or that. The whole autonomous vehicle versus regular people driver-- all you've got to do is ride around on your bicycle in your neighborhood, and watch how many people stop at stop signs. Should we answer that question real fast? >> Oh, I do that in California. That's kind of bad, actually. >> Alright Ray. Well, thanks for taking a few minutes. I'm glad you get a weekend at home. Where you off to next, I should ask? >> Oh, it's going to be a crazy next few weeks. I'm going to be in London and Paris and Boston all next week. >> Oh, you're going to eat well. >> I'll try. >> Alright, he's Ray Wang. I'm Jeff Frick. You're watching the Cube from Zuora Subscribe. Thanks for watching.
SUMMARY :
Ray, always great to see you. go back to Costco if you want to go back that far. How do I get services to get into insights, that once the products become services now you can everything is going to be SAS-ified. It's what firmware version are you on, I never knew I could change the headrest! You got to keep surprising you every morning, And that is the type of things when you consume stuff as a service they're not going to make the move, and maybe you can help me out. and I've got to fix that. he's got to a whole autonomous fleet they can't fit in this building. Apparently, they tried. Out in Perth, it's about $150,000 to hire a driver. and watch how many people stop at stop signs. Oh, I do that in California. I'm glad you get a weekend at home. Oh, it's going to be a crazy next few weeks. I'm Jeff Frick.
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