>>Welcome to this IBM Watson health client conversation here. We're probing the dynamics of the relationship between IBM and its clients. And we're looking back, we're going to explore the present. We're going to discuss the future state of healthcare. My name is Dave Volante from the Cuban with me are Robert Stell horn. Who's associate director, H E O R at sukha, otherwise known as pharmaceuticals, America and Rena Felton. Who's with of course, IBM Watson health. Welcome folks. Great to have you. Hi, so like strong relationships, as we know, they're the foundation of any partnership. And of course over the past year, we've had to rely on both personal and professional relationships to get us through some of the most challenging times, if not the most challenging times of our lives. So let me start with you, Robert, how has the partnership with IBM helped you in 2020? >>I think it was just a continuation of the excellent relationship we have with Rena and IBM. Um, starting in March, we had really a shift to an all remote, uh, workplace environment. And I think that constant communication with Rina and IBM helped that situation because she kept us up to date with, uh, additional products and offerings. And basically we came up with some additional solutions towards the end of the year. So we're gonna watch >>Pick it up from here. Let's go, let's go a little bit deeper and maybe you can talk about some of the things that you've done with Robert and his team and, and maybe some of the accomplishments that you're most proud of in 2020. >>No, absolutely. And I have to kind of echo what you first said about the foundation and our partnerships being the foundation, um, of our past present and future. So I do want to take the opportunity to thank Rob again for joining us today. It is, um, I know, you know, with his kids home and remote learning, um, it's a lot, uh, to, to ask in addition to, you know, your day to day work. So, so thank you, Rob. Um, I guess the question that I have for you is what would be the greatest accomplishment, um, that Watseka and IBM Watson had in 2020? >>I would say it was the addition of the linked claims EMR data, the LDCD product that we were able to license in-house, uh, thanks to your attention and to show the advantages and the strengths of that data. We are able to license that in to our, uh, set up assets we have internally. And what that's gonna allow us to do is really find out more information about the patients. Uh, we're existing users of the Mark IBM, uh, market scan data. Um, this is going to allow us to tie into those same patients and find out more about them. Um, in particular, uh, a lot of our products are in the mental health space and a lot about standing questions we have are why are the patients getting different products? And with the notes are available in that link data. We're going to now be able to tap into more information about what is happening with the patient. >>Okay. Can I ask a question on that? Um, if you guys don't mind, I mean, you know, when you, when you hear about, you know, uh, EMR, uh, in the early days, it was a lot about meaningful use and getting paid. It sounds like you guys are taking it much deeper and as a, as a, you know, as an individual, right, you're, you're really happy to hear that this information is now going to be used to really improve, uh, healthcare is, do I have that right? Is that, you know, kind of the nature of where you guys are headed? >>Well, I think ultimately it's the, the, the, the main goal is to help the patients and provide the products that can really, um, help them in their daily lives. So, um, really with this data, now, we're going to be able to tap into more of the why, um, exist in claims data. We cannot really get that information, why VC information, about what diagnoses they incurred during their treatment history. And we also can see, uh, different prescriptions that are given to them, but now we're going to be able to tie that together and get more understanding to really see more focused treatment pattern for them. >>So, Reno, w w you sit down with Rob, do you have like a, sort of a planning session for 2021? Why don't you sort of bring us up to, uh, to what your thinking is there and how you guys are working together this year? >>Yeah, no, absolutely. Um, actually, before we get to that, I wanted to kind of add onto what Rob was saying as well. It's interesting given, you know, the pandemic in 2020 and what the LCD data is going to do, um, to really be able to look back. And as Rob mentioned, looking specifically at mental health, the ability to look back and start looking at the patients and what it's really done to our community and what it's really done to our country, um, and looking at patients, you know, looking back at, at sort of their, their patient journey and where we are today. Um, but Rob and I talk all the time, we talk all the time, we probably talk three or four times a day sometimes. So I would say, um, we, we text, uh, we do talk and have a lot of our strategic, um, sessions, uh, our outlook for 2021 and what the data strategy is for Otsuka. Um, in addition, additional data assets to acquire from IBM, as well as how can we sort of leverage brander IBM, um, assets like our red hat, our OpenShift, our cloud-based solutions. So, you know, Rob and I are constantly talking and we are, um, looking for new ways to bring in new solutions into Otsuka. Um, and you know, yeah, we, we, we talk a lot. What do you think, Rob? >>I think we have an excellent partnership. Uh, basically, um, I think their relationship there is excellent. Um, we have excellent communication and, you know, I find when there's situations where I may be a bind Reno's is able to help out instantly. Um, so it's, it's really a two way street and it's an excellent partnership. >>I wonder if I could double click on that. I mean, relative to maybe some of your, I mean, I'm sure you have lots of relationships with lots of different companies, but, but what makes it excellent specifically with regard to IBM? Is there, is there anything unique Rob, that stands out to you? >>It would be the follow-up, um, really, it's not just about, uh, delivering the data and say, okay, here you have your, your product work with it in basically the, the, the vendor disappears, it's the constant followup to make sure that it's being used in any way they can help and provide more information to really extract the full value out of it. >>So I'm gonna forget to ask you guys, maybe each of you, you know, both personally and professionally, I feel like, you know, 20, 20 never ended it just sort of blended in, uh, and, and, but some things have changed. We all talk about, geez, what's going to be permanent. How have you each been affected? Um, how has it helped you position for, for what's coming in in the years ahead, maybe Reena, you could start and then pick it up with, with Rob. >>Oh man. Um, you know, 2020 was definitely challenging and I think it was really challenging given the circumstances and in my position where I'm very much used to meeting with our customers and having lunch and really just kind of walking down the hallways and bumping into familiar faces and really seeing, you know, how we can provide value with our solutions. And so, you know, that was all stripped in 2020. Uh, so it's been, it's been quite challenging. I will say, working with Rob, working with some of my other customers, um, I've had, uh, I've had to learn the resilience and to be a little bit more relentless with phone calls and follow ups and, and being more agile in my communications with the customers and what their needs are, and be flexible with calendars because there's again, remote learning and, and, um, and the like, so I think, you know, positioned for 2021 really well. Um, I am excited to hopefully get back out there and start visiting our customers. But if not, I certainly learned a lot and just, um, the follow-up and again, the relentless phone calls and calling and checking up on our customers, even if it's just to say, hi, see how everyone's doing a mental check sometimes. So I think that's, that's become, um, you know, what 2020 was, and, and hopefully, you know, what, 2021 will be better and, uh, kind of continue on that, that relentless path. >>What do you think, Rob? Hi, how are you doing? >>I would echo a lot of Rina's thoughts and the fact of, yeah, definitely miss the in-person interaction. In fact, I will say that I remember the last time I was physically in the office that Scott, it was to meet with Rina. So I distinctively remember that they remember the date was March, I believe, March 9th. So it just shows how this year as has been sort of a blur, but at the same time, you remember certain milestones. And I think it's because of that relationship, um, we've developed with IBM that I can remember those distinctive milestones and events that took place. >>So Rob, I probably should have asked you upfront, maybe tell us a little bit about Alaska, uh, maybe, maybe give us the sort of quick soundbite on where you guys are mostly focused. Sure. >>Oh, it's guys, uh, a Japanese pharmaceutical company. The focus is in mental health and nephrology, really the two main business areas. Um, my role at guys to do the internal research and data analytics within the health economics and outcomes research group. Um, currently we are transitioned to a, uh, name, which is global value and real world evidence. Um, fact that transition is already happened. Um, so we're going to have more of a global presence going forward. Um, but my role is really to, uh, do the internal research across all the brands within the company. >>So, so Rena, I wonder this, thank you for that, Robert. I wonder if you could think, thinking about what you know about Scott and your relationship with Robin, your knowledge of, of the industry. Uh, there's so much that IBM can bring to the table. Rob was talking about data earlier, talking about EMR, you were talking about, you know, red hat and cloud and this big portfolio you have. So I wonder if you could sort of start a conversation for our audience just around how you guys see all those assets that you have and all the knowledge, all that data. How do you see the partnership evolving in the future to affect, uh, the industry and the, in the future of healthcare? >>Well, I would love to see, um, the entire, uh, uh, platform, um, shift to, to the IBM cloud, um, and certainly, you know, leverage the cloud pack and analytics that, that we have to offer, um, baby steps most definitely. Um, but I do think that there is, uh, the opportunity to really move, um, and transform the business into something a lot more than, than what it is. >>Rob has the pandemic effected sort of how you think about, um, you know, remote services and cloud services and the, like, were you already on the path headed there? Did accelerate things, have you, you know, have you not had time because things have been so busy or maybe you could comment? >>Yeah, I think it's really a combination. And so I think you hit on a, a fair point there, just the time, uh, aspect. Um, it's definitely been a challenge and your, um, I have two children and remote learning has definitely been a challenge from that perspective. So time has definitely been, uh, on the short side. Um, I do see that there are going to in the future be more and more users of the data. So I think that shift to a potential cloud environment is where things are headed. >>So we, I have a bunch more questions, but I want to step back for a second and see if there's anything that you'd like to ask Rob before I go onto my next section. Okay. So I wonder if you could think about, um, maybe both of you, the, the, when you think back on, on 2020 and all the, you know, what's transpired, what, what transitions did you guys have to make? Uh, maybe as a team together IBM and Alaska. Um, and, and, and what do you see as sort of permanent or semi-permanent is work from home? We're gonna going to continue at a higher rate, uh, are there new practice? I mean, I know just today I made an online appointment it's for a remote visit with my doctor, which never could have happened before the pandemic. Right. But are there things specific to your business and your relationship that you see as a transition that could be permanent or semi-permanent? >>Well, I, I think it's there, there's definitely a shift that's happened that will is here to stay, but I don't know if it's full, it's going to be a combination in the future. I think that in-person interactions, especially what Rena mentioned about having that face-to-face interaction is still going to be one things are in the right place and safe they're going to happen again. But I think the ability to show that work can happen in a virtual or a full remote workplace, that's going to just allow that to continue and really give the flex of people. The flexibility I know for myself, flexibility is key. Like I mentioned, with two small children, um, that, that, that becomes such a valuable addition to your work, your life and your work life in general, that I think that's here to stay. >>Okay. Um, so let me ask you this, uh, w one of the themes of this event is relentless re-invention. So what I'm hearing from you Rob, is that it kind of a hybrid model going forward, if you will, uh, maybe the option to work from home, but that face to face interaction, especially when you're creating things like you are in the pharmaceutical business and the deep R and D that collaborative aspect, you know, you, it's harder when you're, when, when, when you're remote. Um, but maybe you could talk about, you know, some of those key areas that you're, you're going to be focused on in 2021 and, and really where you would look for IBM to help. >>I think in 2021, the team I'm part of it, part of is, is growing. So I think there's going to be additional demand for internal research, uh, uh, capabilities for analysis done within the company. So I think I'm going to be looking to Rena to, uh, see what new data offerings are available and all what new products are going to be available. But beyond that, um, I think it's the potential that, you know, there's so much, uh, projects, um, that are going to be coming to the table. We may need to outsource some of that projects and IBM could be potentially be a partner there to do some of the analysis on to help out there. >>Anything you'd add. >>Uh, no, I think that, that sounds good. >>How would you grade IBM and your relationship with IBM Rob? >>Well, I have to be nice to Rina cause she's been very nice to me. I would say an a, an a plus >>My kids, I got kids in college. Several, they get A's, I'm happy. Oh, that's good. You know, you should be proud. So, congratulations. Um, anything else Reno, you give you, I'll give you a last word here before we wrap, >>You know, 2020 was, was a challenging. And, you know, we talked a little bit about, you know, what time in 2020, you know, Rob and I have always had a really good relationship. I think 2020, we got closer, um, with just both professionally and really diving in to key business challenges that they have, and really working with him to understand what the customer needs are and how we can help, not only from, you know, an HR perspective, but also how can we help Otsuka, um, as a company in, in totality. So, you know, we've been able to do that, but personally, I would say that I really appreciated the relationship. I mean, we can go from talking about work to talking about children, to talking about family, um, all in the same five minute conversation or 10 minute conversation, sometimes our conversation. So, you know, thank you, Rob 2020 was definitely super challenging. >>I know for you on so many levels. Um, but I have to say you've been really great at just showing up every time picked up the phone, asked questions. If I needed something I can call you, I knew you were going to pick up, I had an offering and be like, do you have 10 minutes? Can I share this with you? And you would pick up the phone, no problem, and entertain a call or set up a call with all your internal colleagues. And I, I appreciate that so much. And, you know, I appreciate our relationship. I appreciate the business and I, I do hope that we can continue on in 2021, we will continue on in 2021. Uh, but, um, but yeah, I thank you so much. >>Rain has been extremely helpful. I don't want to thank you for all the help. Um, just to add to that one point there, you know, we have, uh, also another product, which I forgot to mention that we licensed in from IBM, it's the treatment pathways, um, tool, which is an online tool. Um, and we have users throughout the globe. So there's been times where I've needed a new user added very quickly for someone in the home office in Japan. And Rena has been extremely helpful in getting things done quickly and very proactively. >>Well, guys, it's really clear that the depth of your relationship I'm interested that you actually got closer in 2020. Uh, the fact that you communicate, you know, several times a day is I think Testament to that relationship. Uh, I'm really pleased to hear what you're doing and the potential with the EMR data for patient outcomes. Uh, as I say in the early days, I used to hear all about how well you have to do that to get paid. And it's really great to see a partnership that's, that's really focused on, on, on patient health and, and changing our lives. So, and mental health is such an important area that for so many years was so misunderstood and the, and the data that we now have, and of course, IBM's heritage and data is key. Uh, the relationship and the follow-up and also the flexibility is, is something I think we all learned in 2020, we have to, we've kind of redefined, you know, resilience in our organizations and, uh, glad to see you guys are growing. Congratulations on the relationship. And thanks so much for spending some time with me. >>Thank you. Thank you, Dave. Thank you, Raina >>For watching this client conversation with IBM Watson health.

>>from around the globe. It's the Q with digital coverage of AWS Public sector online brought to you by Amazon Web services. Welcome back to the cubes. Virtual coverage of AWS Amazon Web services published. Public Sector Summit Online I'm John for your host with a great Gas Cube alumni Kate Goodall, Healthy in co founder and CEO, also known as the Halsey in house in the D C area. Kate, great to see you. Thanks for coming on. Virtually >>you, too. Thanks for having me, John. >>We can't be there in person. Normally, we're in person by rain going to these events. We can't do it this year because of Cove in the Pandemic. But this topic that I'm proud to talk to you about is Bahrain Women intensive program and just diversity in the global tech scene in general. So first tell us what's going on with the 2021 by Rain. Women's initiative Intensive initiative. >>Yeah, absolutely. As you know, Housing Incubator has been running for about seven years now. We've welcomed during that time over 150 entrepreneurs through a full time fellowship program which you were there, John, you saw, you know It is a really unique program that includes residents in a ah house in Georgetown s O that people really get to sort of former community. But the full time residential program isn't the right fit preneurs. So we also offer these intensive housing incubator programs for early stage social entrepreneurs from different parts of the world in different industries and sectors. Um, a W s been an amazing partner both for the full time fellowship program on for many of these intensive, including one that was focused earlier this year on entrepreneurs, an opportunity zones in our very own city. Um, but this new intensive partnership is designed specifically to support tech oriented social enterprise startups that are founded by women and based in Bahrain s. So it's It's really nicely at this intersection of calcium goal off supporting entrepreneurs who are often underserved or underrepresented. And AWS is very clearly stated goal of diversifying leadership in tech. >>I was there last year in person Bahrain, and, uh, I went to the women's diversity um, breakfast and I'm like, This is exciting and I had to give up my seat. There was so many people, there was high demand eso I >>wanna >>ask you what >>is >>this program hoping to achieve the intensive initiative? >>Yeah. I mean, there's certain things that we're always seeking to achieve in supporting and serving sort of the brightest minds and the best ideas in social enterprise. On in many ways, this one is no different. Um, but we're really looking Thio Thio, find some incredible startups in Bahrain. Um, applications for the program start today. Andi will be measuring. You know, the success of the program on a number of factors, Aziz, we always do. You know, ultimately, it's the number of jobs that get created theme the quality and quantity of the impact of the startups Onda And ultimately, you know, revenue and dollars raised all of the things that you would measure a successful business by, um uh, s so we're just really excited to find some incredible ventures that fit really well in this in the selection criteria. Andi, we'll be looking thio. Everyone's help spread the word about this great opportunity. >>Congratulations on your new program. I wanna ask you specifically, if you could give some examples of the kinds of startups you're hoping to attract, so as you look at the candidates. What's gonna be the criteria you mentioned is a criteria What jumps off the page in your mind. >>Yeah. So we want people that really understand that. Why, you know, why are they starting that business on bond? Ideally, people that have a really good idea for a rapidly scaling tech startup that also has a double bottom line attached to it. So something whereby the business models succeeds and scales and achieves eso to with the impact that is inherent in that in that model, you know, some some examples from just passed cohorts at healthy. And, you know, we've had most recently, um, incredible entrepreneur that came out off the US prison system and was really interested in reducing recidivism and worked on a tech startup that allows families to communicate with incarcerated loved ones where through a tech platform where you can convert your text to a loved one into a postcard that then could be sent into the system because obviously people aren't allowed to communicate through cell phones when they're incarcerated s Oh, that's a good example of something where you know the profit and impact really scale themselves. Um, you know, similarly from just this. You know, recent cohorts, we had a, uh, founder who herself suffered from pulmonary pulmonary hypertension. And she created a really great wearable device that can attach to your ear. Looks just like an earring. It's quite fashionable, actually. I want one. And, um, it lets you know how your oxygen level is because she just didn't have access to something that was that easy and wearable, but needed to monitor her oxygen level. Turns out, that's actually really, ah, useful piece of technology during covert. So, you know, we're looking for people that are thinking about healthcare, thinking about the environment, thinking about education on decree, ating a sustainable business model that that will help them to scale that idea. >>I wanna get into the whole social entrepreneurship conversation. It's really great when I wanna unpack that, But let's stay on this program. Um, it's super exciting. How do people get involved? It's open, but there's some criteria. Um, you mentioned startups. You're looking for changing world double Bottom line. How do people get involved? >>Really excited. You asked that because I you know, I have some people that are watching can help us um certainly, uh, going to the home page of our website housing house dot or GTA. If anyone knows any great social entrepreneurs in Bahrain, please let them know and help us spread the word. Really happy to be working with AWS and startup Borane to do so. But we we want to, you know, make it as far and wide as possible. So both for people that are interested in applying to the program and also people that are interested in helping because we always pull together a vast network of mentors and advisors and investors to really make the programmers robustas possible, they should I would encourage everyone to reach out and get in touch either through the website or, uh at housing inspires on Social Media said that our team can get back to you >>for the question is how, um What? How will the selection process work and when will they be >>partnering with AWS and start up by rain? Thio select the best start up ventures. They'll be notified in December on by The program will begin virtually in January. >>And what are the winners get? They get money. Do they get mentoring? What can you talk >>about package, so every in computer program is a little bit different. But generally they all get, uh, some serious training and assigned mentor a specific skill. Siri's that's bespoke to that intensive, and those founders needs. But more than likely, this one will include, as as they all do, you know ways to plan Thio, acquire customers ways to improve your business model and make good projections ways to think about investment and how to understand. Um, investment bond, get investment should you need thio eso. It'll have all of that along with marketing and branding and how to measure impact. But then also some bespoke things. You know, once we know exactly what the founders needs are on but then very bespoke advisors and mentors in accordance with those needs >>and really nurturing that start up in that project to getting some traction, then hopefully track into some funding vehicles. I imagine right? >>Absolutely, absolutely, and access to D. C. S. You know, great landscape when it comes to this kind of thing, both in terms of sort of three institutions that air here and the investment that is here on do all of them will also, of course, receive a ws cloud computing credits and technical support, which we found to be profoundly helpful for all of our, um, tech startups or tech enabled startups. >>Yeah, I think that's one of the things that people don't realize that some free credits out there as well take advantage of those That's awesome. And I love how this ecosystem nurturing here. When I was in Bahrain, I noticed that very young demographics changing demographics. Diversity is huge. But like here in North America and all around the world, the lack of diversity in the tech sector has been a big conversation is always happening. Thes, impact driven businesses actually consult two things you're doing. A program that impacts the diversity as well as solves the problem for diversity. Talking about double Bottom line. Can you talk about this diversity? >>Yeah, absolutely. I mean, e think you know, it's interesting because we all know that diverse teams out perform. We all understand the imperative to do that, but you're right, it's it's not just a US problem or Bahrain problem. It's a global problem, you know. And I think one of the ways to solve it is to go early because we know that women founders and founders of color and other marginalized founders, you know, start businesses roughly at the same rate. But they generally don't grow as big, and they don't, um, uh often get us much investment. In fact, the investment numbers are quite stark. In terms of who receives venture capital eso. We know that there's a lot left to disrupt, but we also know that if we're going to solve the problems that we all face right now that we need the whole population involved in solving it. So we're really interested in in in creating a much better ecosystem everywhere for for women. Founders on DWI know that that requires the support of everyone, regardless of gender and background and lived experience. Eso it is it is an imperative. But it's also a tremendous opportunity, you know, to get more people involved on Bahrain's got some incredible women and some great, uh, resource is and pieces of the ecosystem already in place. Thio, I think really be a leader in this area. >>Yes. Start up our rain to you mentioned that they have a great program. They're they're really there to help the entrepreneur, and I think the key here and I want to get your reaction to this is that not only is that important to get off the ground and having someone to be around and being a community that fosters the kind of innovation, thinking and getting started, great. But you've had a very successful program. The Halsey in house housing house dot org's as you mentioned, the u R L. You've had success, but you've been physically in D. C. What have you learned from the house? Your house success that you're applying that could be applied for others? Toe learn. >>Yeah, there's there's a lot to unpack there. I mean, we've had a Zai mentioned about 150 you know, Fellows come through our doors and they've gone on to create over 1800 jobs around the world. Received $150 million in funding, which for early stage social social ventures is a really good mark of success. Andi have gone on to impact the lives of more than 2.5 million people around the world, so I hope that this program is that you know will be able to help empower these founders, um, in Bahrain to do exactly those things and to be able to scale the adventures to create that impact. You know, we've learned a lot about you know what these startups need. Um, you know, that goes beyond just sort of the the office space and sort of traditional incubator offerings that they need a really strong community around them to celebrate their successes and also to help them with their lows. Entrepreneurship is a very rocky journey, and so that community becomes really, really important. Eso we know a lot about building, you know, supportive, nurturing community. We also know that you know, women when they go to get investment, are going to receive 70% mawr prevention questions. And this is even from women venture capitalists, right? They just venture capitalists are creatures of habit, and they generally will just look at the patterns, successes and trends that they've had and repeat those. So they're going to be looking for the same types of people. Are they funded in the past, which are traditionally young white males and eso? We know that just by virtue of the system that we all live in on DWhite. It's implanted in all of us that women are going to receive more questions about the risk of their business many, many more than they will about the opportunity. So how do we train women for that landscape? You know, how do we train them to answer the questions about the risk realistically and fairly but pivot so that they get the same opportunities as a male entrepreneur, perhaps to answer questions about the ceiling as well as the floor. >>Yeah, and addresses trade up and understand the criteria and having that confidence. And I think that the great news is that we're all changing and we're all open to it. And there's more funds now like this and your >>leadership. E love that point, John. I think, you know, I think that everyone's eyes are open right, and I can say that sort of it with a really strong sense of conviction. That, like 2020 is is a great year for acknowledging this problem and for I think a lot of joint motivation to really properly address it. So I'm actually feeling really optimistic about it, >>and we're at a cultural crossroads. Everyone kind of knows that you're seeing it play out on the big stage of the world on again. Your leadership has been doing this, and I want to get your thoughts on this because you mentioned entrepreneurship, the ups and downs. Some call it a rollercoaster highs and lows. You have great days, and you have really, really bad days. And it's even compounded when you're not in the pattern matching world of what people are seeing. If you're a woman or under verse, a minority or group, I gotta ask you the question around mental health because one of the things, especially with co vid, is having that community. Because the ups and downs swings are important that people maintain their confidence, and mentors and community add value there. Can you talk about that important piece of the equation because it's it plays a big role, often not talked about much? Um, it is tough now more than ever than ever before, but still not enough. This community there, it's >>having support. We can, you know, we talk about it a lot of healthy and what people need to prioritize their mental health as they grow a business. And ultimately, if you're not doing a good job of that. Your business will not succeed because your team would be healthy and you're just it compounds. Um, so it's really imperative. And it does take a toll on founders on entrepreneurs, I think in in higher degrees. And it does in the general population because a small crack can become a chasm if people are not careful. Andi, everyone knows even if you're super passionate about something, putting in 20 hours a day, every day continuously is eventually going to catch up with you, right? So you have to create healthy habits from the beginning for you and your team on board. And certainly during covert we've seen some of those things exacerbated due to isolation. So that community peace becomes really, really important. I don't think she would mind me saying so. I'm going Thio mention that one of our previous entrepreneurs and Yang brilliant, brilliant woman actually did a great piece. Uh, you can just google and Yang entrepreneur depression, mental health and and it will come up for you, but just a really candid expose on what it is like. Thio be an entrepreneur that perhaps struggles with with mental health >>Yeah, it's super important. And I gotta say, I really love your work. I've always been an admirer of the Halsey in Mission and the people behind it, the halcyon house. And now you're taking it to buy rain under with an intensive kind of program. It's a global landscape. Final word, Kate. What should people know about this program? Summarize it real quick. >>We're just super happy to be reaching out and supporting a greater number off talented founders from the Middle East with Although Bahrain on our partners started, Borane and AWS have to offer. You know, we we love to expand our work to serve more and more entrepreneurs. And we couldn't be more excited to support these women. >>We're an upward better time now than ever. It's gonna be a big change happening. Big cultural change. Your part of it. Thank you for joining me. >>Thank you, John. >>Great to see you >>really appreciate it. >>Thank you. I'm John for your here. The cube. Virtual covering A W s public sector online. Thanks for watching

>>Hi, everyone. My name is Dan Bonnie and I want to thank the organizers for inviting me to speak. Since I only have 15 >>minutes, I decided to talk about something relatively simple that will hopefully be useful to entity. This is joint work with my students Sabah Eskandarian and Sam Kim. And with Morrissey, this work will appear it, uh, the upcoming Asia crypt and is available on E print if anyone wants this to learn more about what I'm going to talk about, So >>I want to tell you the story >>of storing encrypted data in the cloud. >>So all of us have lots of data, and typically we'd rather not >>store the data on our local machines. But rather we'd like to move the data to the cloud so that the cloud can handle back up in the cloud, can handle access control on this data and allow us to share it with others. However, for some types of data, we'd rather not have the data available in the cloud in the clear. And so what we dio is we encrypt the data before we send it to the cloud, and the customer is the one that's holding the key. So the cloud has cipher text, and the customer is the only one that has the key that could decrypt that data. >>Now, whenever dealing with encrypted data, there is a very common requirements called key rotation. So key rotation refers to the act of taking a cipher text and basically re encrypting it under a different key without changing the underlying data. Okay. And the reason we do that is so that an old key basically >>stops working, right? So we re encrypt the data under a new key, and as a result, the old red key can no longer decrypt the data. So it's a way for us to expire keys so that Onley the new key can decrypt the current data stored in the cloud. Of >>course, when we do this, we have to assume that the cloud actually doesn't store the old cipher text. So we're just going to assume that the cloud deletes the old cipher text, and the only thing the cloud has is on Lee, >>the latest version of the cipher text which can only be decrypted using the latest version of the key. >>So why do we do key rotations. Well, it turns out it's actually quite a good idea for one reason. Like we said, it limits the lifetime of a key. If I give you a key today, you can decrypt the data today. But after I do key rotation on my data, the key that I gave you no longer works. Okay, so it's a way to limit the lifetime of a key. And it's a good idea, for example, in an organization that might have temporary employees. Basically, you might give those temporary employees a key. But once they leave effectively, >>the keys will stop working after the key rotation has been done. >>Not only is it a good idea, it's actually >>a requirement in many standards. So, for example, this requires key rotation, the payment industry and requires periodic he rotation. So it's a fairly common requirement out there. The >>problem is, how do we do key >>rotation when the data is stored in the cloud? Yeah, so there are >>two options that immediately come to mind, but both are problematic. The first option is we can download the entire data >>set onto our client machines. Things could be terabytes or petabytes of data so it's a huge amount of data that we might need to download on to the client >>machine, decrypt it under the old Ke re encrypted under the new key and then upload all >>that data back to the cloud. So that works and it's fine. The only problem is it's very expensive. You have to move the data back and forth in and out of the cloud. The >>other option, of course, is to send the actual old key in the new key to the cloud and then have the cloud re encrypt using the old key and re encrypt, then using the new key. And of course, that also works. >>But it's insecure because now the cloud will get to see your data in the clear. So >>the question is what to do. And it turns out there is a better option, which is called up datable encryption, so obtainable encryption works as follows. What we do is we take our old key and our new key, and we combine them together using some sort of ah kee Reekie generation algorithm. What this algorithm will do is it will generate a short key. That's a combination of the old and new key. We can then send the re encryption key over to the cloud. The cloud can then use this key to encrypt re encrypt the entire data in the cloud. So in doing so, basically, the cloud is able to do the rotation for us. But the hope is that the cloud learns >>nothing about the data in doing that. Okay, so the re encryption key that we send to the cloud should reveal nothing to the cloud about the actual data that's being held in the cloud. So obtainable encryption is relatively old concept. I guess it was first studied in one of our papers back from 2013. There were stronger definitions given in the work of Everest power it all in 2017. And there's been a number of papers studying this this concept since. So >>before we talk about the constructions for available encryption, let me just quickly make >>sure the syntax is clear. Just so we see how this works. So basically there's a key generation algorithm that generates a key from a security parameter. Then, when we encrypt a message using a particular key, we're gonna break the cipher text into a short header and the actual cipher text the hitter and the cipher text gets into the >>cloud. And like I said, this header is going to be short and independent of the message length. Then when we want to do rotation, what we'll do is basically will use the old key in the new key along with the cipher text header to produce what we call >>a re encryption key will denote that by Delta. Okay, so the way this works is we will download the header from the >>Cloud Short header Computer Encryption key, send their encryption key to the cloud, and then the cloud will use the re encrypt algorithm that uses the re encryption key and the old cipher >>text to produce the new cipher text. And then this new cipher text will be stored in the cloud. And again, I repeat, the assumption is that the cloud is gonna erase the old cipher text. It is going to erase the re encryption key that we send to it. >>And finally, at the end of the day, when we want to decrypt the actual cipher text in the cloud, we download >>the cipher text on the cloud we decrypted using the key K and recover the actual message in. >>Okay, So in this new work with my students, we set out to look Atmore efficient constructions for available encryption. So the first thing we did is we realize there's some issues >>with the current security definitions and so we strengthen the security definitions in particular, we strengthen them in a couple of ways, but in particular, we'd like to make sure that the actual cipher text has stored in the cloud doesn't actually revealed a number of key rotations. Yeah, so a rotated cipher text should look indistinguishable from a fresh cipher text. >>But not only that, That actually should also guarantee >>that the number of key rotations is not leaked by from just looking at the cipher text. So generally, we'd like to hide the number of key rotations so that it doesn't reveal private information about what's what's encrypted inside the cipher text. >>But our main goal was to look at more efficient construction. So we looked at two constructions, one based >>on a lattice based key home or fake. Prof. So actually, the main point of this work was actually to study the performance of a lattice based key home or fake prof relative to the existing of datable encryption systems >>and then the other. The other construction we give is what's called a nested. Construction would just uses plain old symmetric encryption. And interestingly, what we show is that in fact, the nested construction is actually the best construction we have as long as the number of key rotations is not too high. Yes, so if we do under 50 re encryptions, just go ahead and use the nested construction basically from symmetric encryption. However, if we do more than 50 key rotations, all of a sudden the lattice >>based construction becomes the best one that we have. >>I want to emphasize here that are our goal for using lattices. That was not to get quantum resistance. We wanted to use lattices just because >>lettuces are fast. Yeah, and so we wanted to gain from the performance of lattice is not from the security that they provide >>eso I guess before I talk about the constructions, I have to quickly just remind you of how >>what what the security model is, what it is we're trying to achieve and I have to say the security model for available encryption is not that easy to explain here, You know, the adversary gets to see lots of keys. He gets to see lots of re encryption keys. He gets to see lots of >>cipher text. So instead of giving you the full definition, I'm just gonna give you kind >>of the intuition for what this definition is trying to achieve. And I'm going to point you to the paper for the details. So >>really, what the definition is trying to say >>is the following settings. Right. So imagine we have a cipher text that's encrypted under a certain key K. At >>some point later on in the future, the cipher text gets re encrypted using a re encryption key Delta. Okay, so now the new cipher text is encrypted under the key K prime. And what we're basically trying to achieve in the definition is to say that well, if the adversary gets to see the old cipher text >>the new cipher text and they re encryption key, then they learn nothing about the message. And they can't harm the integrity of the cipher text. >>Similarly, if they just see the old key and the new >>cipher text. They learn nothing about the message, and they can't harm the integrity of the cipher text. And similarly, if you see an old cipher text in a new key, same thing. Yeah, this is again overly simplified because in reality, the adversary gets to see lots of cipher, text and lots of keys and lots of encryption keys. And there are all these correctness conditions for when he's supposed Thio learn something and whatnot. And so I'm going to defer this to the paper. But this gives you at least the intuition for what the definition is trying to >>achieve. So now let's turn to constructions, so the first construction we'll look >>at it is kind of the classic way to construct available encryption using what's called the key home or fake. Prof. Sochi Home or for Pierre Efs were used by the or Pincus and Rain go back in 99 there were defined in our paper. BLM are back in 2013 the point of the BLM. Our paper was mainly to construct key home or fake pl refs without random oracles. So first, let me explain what Akiyama Murphy pf >>is. So it's basically a Pierre F where we have home amorphous, um, >>relative to the key. So you can see here if I give you the prof under two different keys at the point X, I can add those values and get the PF under the some of the keys at the same point x. Okay, so that's what the key home or fake property lets >>us dio. And so keyhole Norfolk PRS were used to construct a datable encryption schemes. The first thing we show is that, in fact, using keyhole graphic PRS, weaken build an update Abel encryption scheme that satisfies are stronger security definitions. So again, I'm not going to go through this construction. But just to give you intuition for why key Horrific Pff's are useful for update Abel encryption. Let me just say that the re encryption key is gonna be the some of the old key and the new key. And to see why that's useful. Let's imagine we're encrypting >>a message using counter mode so you can see here a message is being encrypted using a P r f applied to a counter, I >>Well, if I give the cloud K one plus K to the cloud >>can evaluate F F K one plus K two at the point I and if we subtract that from the >>cipher text, then by the key home or FIC properties, you'll see that F K one cancels out. And basically we're left with an encryption of them under the ki minus K two. So we were able to transform the cipher text for an encryption under K one to an encryption under minus K two. Yeah, and that's kind of the reason why they're useful. But of course, in reality, the construction >>has many, many more bells and whistles to it to satisfy the security definition. Okay, so >>what do we know about Qihoo? Norfolk? Pff's? Well, the first key home or fake prof is based on the d. D H assumption. And that's just the standards PF from D d H. It's not difficult to see that this >>construction actually is key human Norfolk. >>In this work, we're particularly interested in the keyhole morphing prof that comes from lattices. So our question was, can we optimize the ski home amorphous prof to get a very fast update Abel encryption scheme? And so the answer is yes, we can. And to do that we use the ring learning with error problems. So our goal was really to kind of evaluate obtainable encryption as it applies to lattices. So that's the first construction. The second construction, like I said, is purely based on symmetric encryption, and it's kind of an enhancement of what we call the Trivial Update Abel encryption scheme. So what's the Trivial Update? Abel encryption scheme? Well, basically, we would look at >>a standard encryption where we encrypt the message using some message key. And then we encrypt the message key using the actual client key. These are all symmetric encryptions. The client basically clinic. He would be >>K, and the header would be the message encryption key. Now, when we want to rotate the keys, all we will do is basically we would generate a new message. >>Encryption key will call a K body prime. We'll send that over to the cloud that the >>cloud will encrypt the entire old cipher text under the new key and then encrypt a new key along with the old key under a new clients key, which we call Cape Prime. So what gets sent to the cloud is this K body prime and header prime and the cloud is able to do its operation and re encrypt the old cipher text. The new client key becomes K prime. And of course, we can continue this over and over in kind of an onion like encryption where we keep encrypting the old cipher text under a new message. He The benefit of the scheme, of course, is that it only uses >>symmetric encryption, so it's actually quite fast, so that's pretty good. >>Unfortunately, this is not quite secure. And the reason this is not secure is because the cipher >>text effectively grows with a number of key rotations. So the cipher text actually leaks the number of key rotations, and so it doesn't actually satisfy our definitions. Nevertheless, we're able to give a nest of construction that does satisfy our definitions. So it does hide the number of key rotations. And again, there are lots of details in this constructions. I'm going to point you to the paper for how the nested encryption works. So >>now we get to the main point that I wanted to make, which is >>comparing the different constructions. So let's compare the lattice based construction with a D. D H but its construction and the symmetric nested construction for the DTH based construction. We're going to use the GPRS system just for a comparison point, >>so you can see that for four kilobyte message >>blocks, the lattice based system is about 300 times faster than the D. D H P A system. And the reason we're able to get such a high throughput is, of course, lattices air more efficient but also were able to use the A V X instructions for speed up. And we've also optimized the ring that we're using quite a bit specifically for this purpose. Nevertheless, when we compared to the symmetric system, we see that the symmetric system is still in order of magnitude faster than even a lot of system. And so for encryption and re encryption purposes that the symmetric based system is the fastest that we have. When we go to a larger message blocks 32 kilobyte message blocks, you see that the benefit of the latter system is even greater over the D d H system. But the symmetric system performs even better Now if you think back to how the symmetric system works. It creates many layers of encryption and >>as a result, during decryption, we have to decrypt all these >>layers. So decryption in the symmetric system takes linear time in the number of re encryptions. So you can see this in this graph where the time to decrypt increases linearly with the number of re encryptions, whereas the key home or FIC methods take constant amount of time to decrypt, no matter how many re encryptions there are, the crossover point is about 50 re encryptions, Which is why we said that if in the lifetime of the cipher text we expect fewer than 50 re encryptions, you might as well use the symmetric nested system. But if you're doing frequently encryptions, let's say weekly re encryptions, you might end up with many more than 50 re encryptions, in which case the lattice based key home or fix scheme is the best up datable system we have today. >>So I'm going to stop here. But let me leave you with one open problem if you're interested in questions in this area. So let me say that in our latest based construction, because of the noise that's involved in latest constructions. It turns out we had toe slightly weaken >>our definitions of security to get the security proof to go through. I think it's an interesting problem to see if we can build a lattice based system that's as efficient as the one that we have, but one that satisfies our full security definition. Okay, so I'll stop here, and I'm happy to take any questions. Thank you very much.

>> from Bahrain. It's the Q covering AWS Public sector Bahrain, brought to you by Amazon Web service, is, >> But we are here. The Cube in Bahrain, Middle East for Amazon Web service is some of our second year were cloud computing and their region of couple availability zones are up and running. Big news with Amazon got our next guest. Here's Cameron Years as head of strategy at the University of By Rain. You guys big news announcing a degree bachelor's degree in cloud computing? Yeah, a certificate one year that is gonna rapidly put new talent in the market. Congratulations. Thank you. Thank you. >> Thank you so much. We're really excited by this announcement today on Dhe. What's exciting about it is Ah, first of all, it's the first cloud computing degree in the Middle East on the other. The other element to this is that the the students suits from any background. Any discipline can get a really good understanding about cloud technology for the certification because the challenges we face in the region right now are we don't have enough skilled tech talent on we don't have enough skill talent to fill the jobs are available in the region. This is not just a regional thing is you know this is a global issue on universities. Have Thio adapt, be a bit more forward thinking live in the future. And we feel really optimistic with our partnership with Amazon today that we can actually fulfill the needs off public sector employers, entrepreneurs, governments throughout the region. And that's the exciting thing >> for us. I mean, let's just take a minute to explain the two components. One's a four year degree, one when you just give a little quick DT on ongoing questions. >> So I need a four year back to the program is gonna be delivered in a very different wave in the traditional academic program is gonna be heavily integrated with the needs of employers, so employees are gonna be really involved in curriculum design. We like them to be part of a teacher faculty as well. The way that the program will be delivered will be very much in a kind of project based way. So it's about developing not just knowledge, but the skills, competency values mindset required to be successful in the 21st century. That's exciting. Think about it, and of course, you know, looking at some of the detail behind the curriculum you're looking at networking, security, machine learning, artificial intelligence, big data. So the fact that this cloud base is actually just a small component to what it opens up in terms of broader skill sets >> I mean, one of the things that we always comment here on the Cube as we cover Amazons reinvent their big annual conference. And the joke is how many more announcement's gonna make this year a tsunami of new things coming. So certainly it's tough to keep up. Many people say that, but for the young people in school, this is relevant stuff. This is like pathway to success. Yeah, job making some cash, making some money, get that's what the purpose of education is. >> Well, I think I think there's a couple of That's a great point. The first thing is, education systems now need to live in the future. Living in a current or in many cases, the past is no acceptable. So it means it means taking some sort of calculated risk. But we're very clear in terms of the direction of travel with regard to technology in the future, jobs The reality is today. But 2/3 of the world's population already needs re Skilling. Those are the challenges we face today. Young people are purpose driven. They know where the where jobs are gonna be. They want to work for themselves. You know, they understand far better than anyone else where the way the future is unraveling do they >> understand how relevant this is? I mean, that's pretty obvious. We're in the industry. Yeah, we kind of obviously known you've been part of you are getting that This is wave. This wave is not gonna end for a while. This is gonna be a great upward migration for opportunity. You know, it's still learning on the young kids part. >> I think I think I think sometimes in education we do a disservice to young people. They're so well informed they understand the market, the trends, the way the technology shaping the future on reality is that what student learns in year one of the university, 50% and acknowledge will be obsolete by the time they graduate. So the focus is no just around giving him a degree. This is also about Skillet Re Skilling and upscaling. People have graduated people in the workforce. So this is a far wider opportunity, even just young people. Well, >> I'll tell you, one thing that gets my attention is that this reminds me of theeighties glider science because I got a degree. I was a freshman. 1983 was just at the beginning of the operating systems movement. Lennox was even around yet Units was just emerging on the scene and was interesting what we learned as building blocks with operating systems and that becoming obsolete in the sense that we don't use it anymore. But coding still happen. So this is had scaled to it with Amazon. You got okay. Easy to industry. Yeah. Now you got He's mentioned machine learning at Lambda Functions server lists. Yep. I'm so much more stuff there for a variety of jobs. >> I think this is just the tip of the iceberg. And I think for us, the way that education is evolving is that we we really believe that education will be more modular, as you say, credentials based, um lifelong on the channel. So some of it will be hands on. Some would be through other channels on competency base, and I think that's the thing. I think competency for us is about the kind of mobilization of the knowledge, your skills, the values attributes. And that's the bit it's gonna add. Value Thio economies throughout >> the world. So had a strategy. You gotta look at the chessboard in the future. You mentioned I live in the future. Yeah. What are some of the feedback you've gotten as you talk to folks in the industry when you roll this out? Um, doing some press interviews? I know you've had some feedback. What's the what's the general sentiment right now? >> Really excited. I think that we talk to employees all the time. We talked to sm easy. You talk to big players like Amazon. I think that in the in the region, I think when we talk about the scale of disruption, I think well, the way we talk about it in U. S. Or Europe is very different to the way we talk about it. I think the Middle East region, like Mellie developing parts of the world still playing catch up on old there. But what you'll find is once they've caught up, the adoption rates go through the roof and then that's that's the challenge for us. Because you know what? We see the uptake. Now we see the update every year growing and growing. And now the next challenge is moving into government, moving into the private sector on upscaling and re Skilling, though. So we're just at the start of this kind of huge opportunity. John and I see it being, you know, exponentially over the next five years. You >> know, it's interesting. I live in San Francisco, Bay Area and Silicon Valley. Invalid. We'll tow you. See what Berkeley's doing. Stand up for you. If you look at Berkeley in particular, number one classes are the data science class and the CS intro. Yeah, I mean, they're kind of hybrids, basically, is all cloudy? Do anything with coding. It's gonna be cloud based, right? Um, and seal, who's the deputy Group CEO? Banky, ABC. I just interviewed earlier today. He said, Aye, aye. He thinks is the biggest thing that's gonna happen. So it's not just racking and stacking standing up infrastructure with Amazon, although great to learn that it will be nerds. Geeks do that. There's a huge machine learning a I field. Yeah, I think that's gonna be something. Is head of strategy. You gotta keep your eye on the prize. They're absolutely What's your view on that? How do you see that happening? >> I think you're right. I think only CD of recently released some doctor to say that over 20% of jobs will be automated as a result of their arrive in the next few years. I think our role is to prepare young people regardless of what they're studying. Fool. Aye, aye. On the impact of machine learning. So I'll give an example. Medicine. You can make a diagnosis now for a patient diagnosis in a fraction of a second compared to what we used to be able to buy using I. Now the reality is that although I all I can give you that information you as a patient, one a robot to give you that diagnosis, right? So our job, I think, is to look at the skills that will define what defines us as human beings away from robots. And that's empathy. That's the stuff around building, building connections around team, working around collaboration. And actually those are the things the education systems of a designed not to deliver. So our job now is by embracing these types of new program is it is. It is to start to work on those softer skills on Prepare this generation of shooting for the for the A. I will that we're moving into >> camera, and I was so excited for your opportunity. Computer science cloud >> all kind, bundle >> together and software is powering this new job. As we say, it's the keys to the kingdom. In this case, it could be the keys to the kingdom. >> Well, I think for us as the national university on for many Ah, not just Bahrain. But for many developing an emerging countries around the world, this is far greater than just technology. Or create Jarvis's about sovereignty. Because if you look at many countries, they import talent. They have to import hardware, software, computers and things imported. This is a great opportunity to help create a workforce but actually flips it on its head. Becomes the innovators, becomes the job creators. So that's the exciting thing for us. It really is >> a generational accident. This is an opportunity for the younger generation to literally take the keys to the kingdom. Absolutely absolutely thanks so much for coming. Thank you. Thank you. Telling cube coverage here by rain Middle East AWS Summit. I'm John Feehery Stables for more coverage after this short break.

>> from Bahrain. It's the Q covering AWS Public sector Bahrain brought to you by Amazon Web service is >> Okay Welcome back, everyone to the cube coverage We are hearing by rain for a W s summit where cloud computing is changing the games. The Fintech panel discussion Yasmine el Sharif, head of Fintech Innovation Unit, Central Bank of Rain Thank you for joining >> us. Thank you for having me >> Elmo Yacht. Whose founder and CEO of Ammonia Technologies Thank you for coming on. Thank you for having so We're very robust Conversation before they turn on the cameras Fit in tech is hot. I'll see in global fintech Everyone knows what that is, but it's interesting because entrepreneurship and innovation is not just for start ups. It's for countries and hearing by rain, this ecosystem and the mandate to go cloud first has had a ripple effect. We were talking about open banking, mandate, open banking versus regulation, chasing innovation, holding it back. You guys here taking a different approach. Take a minute to explain the philosophy. >> Yeah, I think there's there's benefits to being late adopters to the game. I think in the case of behind it's been a very interesting journey. I think the we started with the whole AWS. But if you look at the prerequisites of technical adoption and creating Data Pool's for analytics to run on, I think the what's interesting about Bahrain is it's really led by regulation. If you look at the prerequisites of creating a digital economy, what's happening in financial service is, or the digitization or openness of financial service. Is it really one context off the bigger picture of Bahrain's digitization plan or the economic strategy? And really, what happens here is if you look at first built the data fools and or the data centers bring a W. A s in and create the data centers. Number two is creator data or cloud First policy. Move the entire government onto the cloud and then give the ownership of the data to the people by implementing the Bahrain personal data protection laws. Once you've done that, then you've given the ownership to the people and you've created what we have is we started with a unique identifies. So the citizens of the country or the residents of the country have a unique identify our number where they're known by once you've done that and then you start mandating certain sectors to open up with a P I integrations. You're creating a very, very interesting value proposition. It creates a much faster you leap frog, a generation of technology. You're going from the classic screen scraping technologies or whatever to a very a completely open infrastructure and open a P I. Where things air cryptographic Lee signed. People are in control of their data, people can control the mobility of their date, and you're really creating a very robust data pool for a lot of algorithms to sit on. >> You know what I love about this has me were talking before he came on cameras that you guys are thinking holistically as a knocking operating system is being in a geek that I am. I love that. But it's not just one thing you're doing, it's a it's a system and it's it's a modernization view. Now we all know that financial systems, power economies and fin tech innovation unit, but you're in. This is important. You gotta have that. That leg of the stool, that pillar that's working absolutely sandbox. You have technology mechanisms to roll in tech, move things quickly moving fast. What's the strategy? What if some of the key things What's the sandbox? >> Let me start by saying The Kingdom of Bahrain has always been considered as a centre of excellence as a financial centre of excellence. And we do realize at the Central Bank in order for us to maintain that position, we have to innovate. We have to remain dynamic and agile enough to make the necessary reforms within our regulations to meet the dynamics off the digital economy. Technology is changing the paradigm off the financial system on the changes happening extremely fast. Regulators have had to come up with a mechanism whereby they can harness and test the feasibility of these innovations whilst putting the risks in a controlled environments as regulators were not typically assigned to host incubators to host startups. However, because of all this change in technology, it has become extremely essential that we come up with a regulatory approach to enable startups as well as existing financial institutions to test out their innovative financial solutions in a controlled environment. So a sandbox is really a controlled live bounds time bounds environment, enabling startups as well as existing financial institutions to test out their innovative solutions under the strict supervision off the regulator, without being required to abide by full regulatory requirements directly with volunteer customers. >> You have to put this trick standards now but means sandboxes. What developers? No, it's a collaborative approach, absolutely not being an incubator. But you're setting up a rules of engagement, Senator startups to take what they know how to do >> exactly >> end up sandboxes in the cloud. That's what everyone does >> absolutely, and our journey with the sandbox has been very successful. We've launched our sandbox back in 2000 and 17. Up to date, we have 35 companies that have been admitted into the sun box. We have been able to graduate to companies successfully. One of them has been licensed as a crypto acid provider, the other as an open biking service provider. We have four other companies in the pipeline ready to graduates. I think all in all, our experience with Sun Box has enabled us to grow and develop his regulators. It has enabled us to maintain open communication with animators, to come tea, to learn the needs of innovators and to enable innovators to live, get familiar realized. With the regulatory environment of the Kingdom of Bahrain, >> you know, you guys are doing some really pioneering work. I wouldn't want to say it's really commendable. I know it's fast and new, but if you look at the United States with Facebook there now asking to be regulated regulation if it comes too late is bad because you know things got out of control and if you're too early, you can put a clamp down and stifle innovation. So the balance between regulation and innovation has always been an art, if you will. >> Exactly. >> What do you guys, How do you view that? What's the philosophy? >> So from a regular perspective, we think that regulation and innovation goes hand in hand, and we have to embrace innovation open heartedly. However, having said that, regulators have to run all common sense checks, meaning that we don't accept an innovation that will potentially pulls more harm to the financial stability of the economy as opposed to the advantages that puzzles. We've passed the number of different regulations to support innovation in the financial services sector dating back to 2014 when we first issued our payment service provider licenses allowing more competition and innovation within the payments sector. We've issued CROWDFUNDING regulations. We've issued robo advisory regulations. We've issued insurance aggregator regulations, crypto asset service provider regulations, open banking regulations, Justin in a few. And I think that each of the regulations that we have issued solves a specific pain point, whether it's to enhance financial inclusion, whether it's to empower customers by retaining ownership back, uh, of their financial information and data, Whether it's too also empower startups and to enable them to get it gain access to funding through digital platforms. >> Have dual. I want to get you in here because as an entrepreneur, like I love all that great, I just wanna get funded. I want my product to market. I need a capital market that's going to be robust. And I need to have that's capital providers state venture capital for private equity supporting their limited partners. So I want to see that I don't wanna be standing there when I need gas for my car. I need fuel. I got to get to the next level. This is what I want And he bought >> on. I think, the one thing John that is very important that people look at in the context of fintech today. Raising money investing into fintech Regulatory uncertainty is one that defines scalability today. Once your technology is proven, where you go next really is dependent on the regulator that you'll be dealing with in the context of that specific activity that you'll be performing. In the case of Bahrain, I must say we were blown away by the receptiveness. We in what way? Yes, yes, mean mentioned open banking, for example. We got into the regulatory sandbox, which you hear a lot about sandboxes all around the world. We got into the sandbox. We got into the sandbox with contact with with with an idea of building and accounts aggregator direct FBI integration to these banks. And we got into the sandbox. We There were no regulations at the time. They like the idea. We started bouncing ideas back and forth on how to develop it. We developed the technology. We started piloting the technology. We integrated to 15 banks in the country on a sandbox environment. The consul, the white paper on open banking, was listed. They sent it out for consultation. We integrated on a production environment to more than 70% of the banks in it in the country. The central Bank of Bahrain mandated open banking across the entire nation. With every retail bank all in a period of less than 18 months. That's insane. That's the kind of context. So as a no Vester exactly so as an investor or as an entrepreneur that looks at the sector. The question is here. If anything, I think the regulator in Bahrain is the one that's leading the innovation and these air the benefits of being late adopters. We get to test out and see what's going on in the rest of the world and really develop great regulations that will embrace and and foster innovation. >> You know, I love the liquidity conversation because this neck goes to the next level. Liquidity is a wonderful thing started. Wanna go public? If that's what happens in the U. S. Mergers and acquisitions, we have an incubator that we're gonna interview here flat Six labs just had to come. One of their companies got sold to match dot com. So you're seeing a lot of cross border liquidity. Yeah, this is a new dynamic. It's only gonna get stronger, more come. He's gonna come out of my reign in the region. Liquid is important. Absent. So how do you guys want to foster that? What's the strategy? Continue to do the same. >> So from a regular perspective again, we don't really holds. Thank you. Beaters are actually two accelerators, but what we do as we refined our regulations to support startups to gain access to liquidity, for example, are crowdfunding regulations that have been passed in 2017 and they support both. Equity is one of financing crowdfunding, including conventional as well as Sharia compliant. Crowdfunding transactions were also currently working on refining our regulations for enabling venture capitalists to take roots and marine and to support these startups. >> Yeah, I think John, you mentioned two things you mentioned regulation leading. When you mandate something like open banking, you are ultimately pushing the entire sector forward, saying you better innovators fastest possible. And there's a gap that you need to you need to basically bridge, and that really loosens up a lot of liquidity when it comes to partnerships. When it comes to acquisitions, when it comes to these banks ultimately looking for better solutions, so they that's the role of the regulator. Here we are seeing a lot of VC activity come to the region right now, the region is only starting to open up. AWS just went live a few months ago. We're seeing the cloud adoption start to really take effect, and this is where you'll start seeing real scalability. But I think the most compelling thing here is Previously people would look at the Middle East with a boot with a bit of skepticism. How much innovation can really take place and the reality is here. There are a few prerequisites that have been put in place. Foreign ownership is at 100% cloud. First policy. There's a lot of things that can really foster innovation. And we're, I mean, where as an entrepreneur, where living proof off this whole Team Bahrain initiative of the fact that you can get in you can build in accounts aggregator in a country that never even had the regulations to adopted to mandate it and to be Ultimately, I think Bahrain will become the global reference point for open banking very soon because it has mandated a regulation of open AP eyes with cryptographic signatures ultimate security frameworks with a robust infrastructure across an entire nation. And don't forget, we still have a population of below the age of 30 70% of our population below. So it gives a very compelling story t test your technology. And then what we end up saying is, once you're on AWS or any cloud for that matter than the scalability of the technology just depends on where you want to go in there. >> No doubt the demographics are solid here, and I love the announcement here. The bachelor's degree. Yeah, cloud computing. We've seen some data science degrees, so new skills are coming on. My vision is interesting. I think that would interest me about the region of Amazon. Being here is these regions create revitalisation? >> Yeah, you >> guys are in perfect position with this Modernization trend is beautiful, not only to be a template for the world but a center for global banking. So I think to me, is that, you know is I'm trying to put together and connect the dots of where this goes in the next two decades. I mean, if crypto currency market continues to get matured and stabilized, that's still flowing with a lot of money. A lot of money in the relay >> absolutely >> was not just the region business to do here for couples to come here. It's you guys playing a role in global financial system. That's of interest to me. What's your vision? >> Absolutely. I think that regulators around the world are starting to realize the importance of collaborating together, to try and work on policy challenges in line with innovation within the financial service of sector and to share experiences to share lessons learned at the Central Bank of Bahrain were a member of the Global Financial Innovation Network, which is an initiative that has Bean passed by the F C A in the UK Again, we're also a member of the authentic working group of the GCC and through these two different initiatives, we work alongside other regulators to collaborate on solving policy issues, to solve, to share experiences and knowledge and to try and harmonize our regulations. Because of the end of the day, startups and innovators ultimately will want to scale up and want to serve customers across the friend jurisdictions. So it's important to have that kind of harmonization in terms of regulations to foster innovation as well as to safeguard the overall security of the international financial. Um, >> keep partnerships. Do you guys need to do to kind of go global on this 20 year vision? Is there other things they have to fall into place? That needs to happen? >> I think >> 20 years is a long time, I say in the next. Let's take five years, for example. If you say in the next five years and where I see this going, the question is, what do entrepreneurs and startups need to look at a jurisdiction and say That's where I want to test my technology. You need a robust infrastructure. You need a regulator than embraces you. You need technical subsidies and financial subsidies that are available, and then you need an independent arm that can really hand hold you and take you to that >> thrust. Its critical trust, money making absolutely ability. >> Just add to that and Byron, we take great pride in our human capital, which we believe is one of our biggest assets. And today, with having your Amazon web service is in Bahrain, this has enabled training of young Bahrainis for the data and knowledge economies which is expected Thio greet around 5000 jobs within becoming five years through different schemes such as Amazon education. For example. >> This is super exciting, which we had more time. Congratulations. Love the vision again. Occupiers like to make money. They wanted environments could be trustworthy and some scalability on behind it. So good luck. We're behind you. We'll keep following up. Thanks for having a cube coverage here and by rain for AWS. I'm John Ferrier. Stay tuned for more after this short break.

[Music] hi I'm Peter burns and welcome to another cube conversation we are here in our Palo Alto studios with Chen C Wang Chen C is the founder and General Partner of rain capital and an old colleague Chen see you've been around for a long time we're very happy to have you here in a cube at least in my opinion one of the leading thinkers and security what's happening in ite data security digital business security we were colleagues at four store many years ago what are you doing now well I'm doing this new fund I just started rain capital it's an early-stage venture fund focusing on cyber security innovation so very excited about that and very specific yes I was security and AI as well but the core focus is cyber security so let's talk about what that actually means because there's a lot of new practices new processes new groups with NIT that are being spawned as a consequence of this memoriae agile devops one of the groups or one of the practices or expertise centers it's especially underrepresented in the security world somewhat surprisingly is DevOps what do we need to do to bring more security into DevOps right that's a really good question and that's one of the areas that I've been focusing on in the last two three years is looking at the impact of DevOps practices to IT or including security and it's a huge impact because initially or originally what we have is security is a practice that that is gatekeeper right so you got applications being developed and then you you test them and then you go through security tests at the end and before you could deploy DevOps practices disrupt all of that what DevOps set says is I'm a developer I can deploy my application directly onto a production productionserver without going through all those gates because business agility demands it right once you have developers or testers touching your production servers directly some of the old security practices go away right you cannot do that anymore because too heavy-handed there's also the notion of portability so today it's very common for companies to want move their workloads from the internal data center to AWS or maybe next month I want to move to Google Cloud or Azure and I don't want to go through all the testing and pre-implementation practices I want to do it right away and the portability also disrupts existing security practices right so if your security policy depends on you instrumenting the server to put some kind of module on there tomorrow the server is not not there anymore right so what do you do so it engenders hosts loads of issues and also is a catalyst for innovation so that's why I'm very very excited about that so when you talk to customers users because I know you still have work with a lot of relationships I'm sure that's going to be one of the distinctions that you bring to bear when you think about what rain capital does what are say the three things that you tell them you've already mentioned you got a you got to ensure that the practices are in place that portability is at least made more obvious and that you don't bind security down to a particular device because it device may not be there that's three what are some of the kind of organizational institutional things that DevOps folks have to do to make sure that everybody gets the security profile with the need right so what we're seeing in terms organizationally or culturally the change is that in a in a DevOps led organization the the boundaries are going away right so some of the companies that I'm seeing cloud native to start with they may not have an ops team right what they do is that IT there their infrastructure team is embedded with the applications team it really the application demand and knowing what the application wants to do and then works with the developers to establish policies and deployment practices as opposed to being arms and lands from the the developers which you know creates all kinds of tension so it's an organizational shift as well and mindset shift right so the mindset shift is that you're no longer somebody who enforces policies you actually enable business versus the policy enforcer and it's easy to say but they actually requires a very deep shift in thinking so I got another question on security and I won't move to something else but really quickly as IT organizations or as businesses source their IT capabilities more from public cloud or service providers that means that they also have to have a new approach to how they to institutionalizing the work the practice the process the certainty associated with good security in in your experience what are just a couple of things that businesses have to worry about as they negotiate and monitor and manage relationships with third parties as it pertains to security right that's a good question there possibly a long list of things right but I don't use the the top things is don't get locked in right all the platform providers want to give you all these enriched capabilities as long as you buy into our services right so what you want to do is I want to stay at the level that I can easily move right so then this may mean I have to do a little bit more things or have to compensate with third party technologies as opposed to buying into this vertically integrated notion of the platform providers and that's where you need to stay at because if otherwise you get locked it so that's one second is the the ability to do monitoring has to be real-time has and the the thing about DevOps is real-time visible of the real-time closed loop response right so you cannot like secure the analytics in the past has to usually is you get tons of logs put there and somebody chewing through logs and look for anomalies it's not fast enough it's not good enough anymore so what we want is monitoring capabilities that are able to do it platform in the platform independent way but able to give you real-time visibility and response capability right there and that's where the innovation comes from you know one thing I've noticed we've been talking I've been talking a couple customers and they're starting to discover that some of the cloud service providers are using security as a way to lock in right so so and security I think should be built in right it should be by default secure by default is the way we want to be you always know how to do yeah yeah and and you should be able to get out if if security is the differentiation then maybe it's not the right market rights group yeah all right so ring capital has in addition to looking at the whole DevOps world you bring in your security expertise to bear on potential investments it's got another distinction what's the other distinction about rain capital um it's a woman led venture fund which is a rarity in Silicon Valley right so oh is it I don't know you tell me yeah no it is a rarity there are not a lot of funds that one would associate as being a broadly representative of or very inclusive so as you are moving forward with recap we'll talk a bit about the evolving role of women in technology so so I would say that even though it's a woman led venture fund I don't think of ourselves as different just because woman led I think we are different because we have a deep deep understanding of the market and deep understanding of the technology and also very extensive relationship with end-users but in terms of women in technology and women in security I'm a big advocate um so for the past two years I was the program co-chair for the Grace Hopper conference I put together the security and privacy content for the conference and the the need for a an ecosystem that is inclusive that is enabling for underrepresented either gender or race it is huge right so people go to Grace Hopper conference and they come back and they so inspired because they see all these women representing them and I think in Silicon Valley we need that insecurity we need that even more because if you look at some statistics I think women in general IT is about 24% representative army representation in security is about 11% so we have a long way to go now I'm going to avoid making comments about that because it's smart not to but those are those are numbers that are distressing that's obvious clearly there's a lot of talent you're not the only one there's a lot of talent out there there's clearly got be brought to bear and so you might not be differentiated by the fact that as women you do things differently but it might nonetheless be a more comfortable home for a woman like yourself and have a great idea and want to turn it into a business failure that's one thing all right so Chauncey and by the way I got to say just a quick advertisement for the cube the cube has been a major supporter for for women in tech for a couple years now we've been at a number of these different conferences Jeff Frick who's the general manager john john fourier co co dave one co co put a lot of time and energy so we look forward and give us a point oh absolutely we look forward to more fruitful relationships like that in the future so once again I'm Peter Burris with Wicky bonds looking angle and we've been talking to Chen Zi Wang of rain Capital founder General Partner about a number of different topics Chauncey once again thank you for every much for being on the cube thank you for having me

>> Announcer: From San Francisco, it's the Cube, covering Samsung Developer Conference 2017, brought to you by Samsung. (electronic music) >> Hello, everyone, welcome back, live here in San Franscisco, Moscone West. This is the Cube's exclusive coverage of Samsung's Developer Conference. I'm John Furrier, the co-founder of SiliconANGLE Media, cohost here in the Cube. My next guest is Paris Rain, recording artist, innovator, working with Stan Lee, music projects. What's exciting about this event is that you have such exciting new lifestyle trends happening and this one here's a great story. Welcome to the Cube. >> Thank you very much. It's nice being here with everybody. >> You look fabulous, you're a superhero. Tell us the story, because one of the things that's super compelling about your projects you're working on, and your innovation, is the convergence of culture. You've got Comic Con kind of culture integrated with music, online services, digital communities, and now new products are being developed, new experiences, AR, VR, the new vibe is out there. Tell your story. >> Well, we just thought, why not? So what happened was, my manager had a really close relationship to Stan and he basically showed Stan my music and said, "Hey, this girl's talented," and then we got to talking and we were like, "Why don't we integrate Stan into the music business?" He took over the movie industry, why doesn't he take over the music industry as well? >> And so Marvel obviously absolutely hits a home run, the comics, but this is now also a digital life, and so people look at all the successes, certainly the movies. >> Absolutely, yeah, that would be the biggest. >> I was a comic kid when I was growing up. But the movies have just been spectacular. One sequel after the other. Gaming now is part of the movie scene, so gaming culture is huge, and you're doing a game with Samsung, that's something you've got going on, what's that about? >> I can't say too much about it, to be honest with you, but we're in preparation with Samsung on this new, innovative, high tech, app that's coming out, and it's going to be integrated to, I mean, everything's going to come together, it's going to have my music in it, it's going to have, Stan's going to make a cameo, in that, in the game, and in my music video as well, and yeah it's all coming together. >> So that's coming out. You can't really talk, it's under wraps, but it's an integrated project. You've been successfully into viral videos, a couple years ago that went viral on YouTube. What's that like, do you just like wake up one day and say, "Oh my God, this is going crazy?" >> It kind of happened like that with YouTube. Because you do it all yourself. I worked with Afflux Studios, it's in Wellington. They're a really awesome studio, super high tech and I got kind of an in, they're kind of family to me, and so it was kind of ... It was really easy to get with them anyway so we were like, "Hey, I did the blue hair thing." And I was like, "You know what? "I'm set on going viral, this is what I want to do." And the first video I put out, bitch better have-- B better have my money. (John laughs) By Rihanna. >> We're the internet. You can say whatever you want. >> Oh, fuck it. Bitch better have my money. Oh shit, really, I can swear? Oh I feel so much more comfortable now. On stage, I felt so ... So yeah, "Bitch Better Have My Money" came out and it got like 1.5 million, or 1.3 million views, and then I did another video and it got another 1.3 million. >> All right, so what happens after, because everyone wants to know. 'Cause everyone tries to engineer viral, and you can't really engineer viral, 'cause viral is one of those things where-- >> Dye your hair blue, sell your soul. >> (laughs) Okay, you sold your soul. Who bought it? The Devil? (laughs) >> The Devil, yeah, the Devil bought it. No. >> Well, you got to tell. >> No, for real, like honest talk right now. What you have to do is go on the top charts and pick one of your favorites, something that is completely not you, or you, but you have to do it a different way, so what we did, was I work with a producer who's super awesome, his name's Arcaeus, and we remixed it. And you know how remixes are huge? So we were like, "Why don't we do a remix cover?" and then it blew up and that's what happened. >> So now that you're on Stan's radar, he's got the whole, you know, he's been around the block, he's a legend in the community. His success is off the charts. What's his creative mind like right now? How are you guys looking at the mark offs? You're integrating music with comics. >> With comics and with gaming, that's, I mean, you just nailed it. >> So what's the creative scene like, do you guys sit back, do you kick back? What do you talk about? >> Stan's really big on making the powers unique, and he always has been really great on making sure that the powers are unique, so that's right now, we're still in the preparation stage of everything, but we're, we want to, we're prepping with Marvel right now. I have to say all the right words in order to not get in trouble. >> PR handled. (they laugh) >> We're prepping with Marvel to go into one of their storylines that I can't say. I can't say too much. >> Yeah. All these licensing things are going on. I've always been fascinated with how it's about time that the comics and Marvel really start expanding and start franchising the gaming because we were talking yesterday with one of the guests influencers about how the gaming culture really is a precursor to how life is evolving. You got multiplayer, it is virtual, you got virtual currencies, you have things happen on gaming, so it's a natural extension to move into gaming. How does the music piece, I mean, do you guys have licensing stuff? You must have to get authorizations. Is it indie, what's ... >> Well, it would be my music that's on the game. >> So you're doing your own music for the game. >> So I'd just be paying myself, essentially. >> You're licensing your movie? >> Yeah. >> All right. So here's another question for you. What's the weirdest thing that's happened to you in the past year? >> This interview right here. No, I'm just joking. >> (laughs) It's great for me too. >> No, it's Stan calling me up and saying, "Hey, I want to make you a superhero." That's the weirdest thing I've ever gone through. >> What's it like in the L.A. scene for you? >> I don't go to L.A. too much. I don't, but I am moving out there next month, so I will be in the L.A. scene. The L.A. scene's crazy, from what I've seen, from what I've seen about the scene. Yeah, it's crazy. >> So what's the plans for you and Stan the next couple months? What are you guys going to be working on, heading down, doing the tour, creative-- >> I think we're going to a couple Comic Cons. Potentially getting inducted into the music industry by a big player in the hiphop culture who, I can't say his name. There's a lot of big things, but it's mainly just preparation right now, we're just talking about everything, what we all want to do, and making sure that the gaming app with Samsung, which is why we're here today, it's like that's a huge thing, Jackie, Jacqueline Chow whose mobile game, it's a mobile game, so the game, the music, and hopefully eventually movies, but and the comic books, oh! You know what I think is really cool? I think that we're going to do a comic book on like a tablet version or a mobile version of the comic books, and I don't know if you've seen, I forget what it's called, but it's like a tilt screen comic book that's really, it's really innovative? I'll have to show you the app after, but it's, I think we're going to do something like that, 'cause people don't buy comic books, people don't buy books, they don't go to the store, they don't go to the library, I mean, I do, but they don't, you know? They go on their phone and they pay for it. >> Phone is where the action is, for the kids. All right, so what's exciting you these days? Obviously, you must be pretty pumped. Things are rocking. >> Yeah. >> What's on your mind these days? >> What's on my mind these days? >> Yeah, what are you excited about? >> Sitting beside Stan and just talking about this stuff. Honestly, performing, I'm super excited about the show, 'cause I want the show to be, I mean, if I'm a superhero, it's got to be heroic. >> Can you share your superpowers? What's the ... >> I can't! I can't, but I am a singer so I think obviously we're going to roll with the singing 'cause I think, I mean, naturally singing, performing, I think is almost like a human superpower that we have. >> So what's the event? Give us your take on the event here. Obviously Samsung is a big part, and congratulations, nice gig to have there. Congratulations, so you've got the app coming on, we'll dig into that, we'll look forward to the news when it comes out. But the vibe here, this developer community. We see high school kids here, I saw some eight year olds here. I mean, this is like an awesome developer conference. >> It is! When I was on stage with Stan, it was like, we had five minutes left, and I was kind of, you know, we had gone through all of the questions that we'd prepared, and I was like, "Hey, guys, if anyone "has any questions, please raise your hand," or whatever, and just kids, it was all, it was like mostly kids at first and then the adults are like, oh well we can do too, but the kids were like, "Stan, what do you think about DC?" and he was like, "DC who?" It was hilarious. >> So next year, "Rain, what do you think about ..." So you're going to be popular, congratulations. Thank you for coming on and chatting with me. This was great, with Rain Paris, here at the Cube live, from San Francisco for SDC, you got games coming out, music converging with comics, this is the culture. More after this short break. (electronic music)

(upbeat pop music) >> Announcer: Live from Las Vegas, it's theCUBE covering HPE Discover 2017, brought to you by Hewlett Packard Enterprise. (synthesizer music ticking) >> Okay, welcome back everyone. We're here live in Las Vegas for SiliconANGLE Media. It's theCUBE. This is our coverage of HPE Discover 2017, our seventh year covering HP Discover, now HPE Discover. I'm John Furrier with my Cohost, Dave Vellante. Our next two guests, Paul Miller, Vice President, Software Defined and Cloud Group Marketing at HPE, welcome back to theCUBE, CUBE alumni, Danny Yeo, System Administrator at BYU, Brigham Young University, guys, welcome to theCUBE. Welcome back. >> Thank you. >> Welcome to theCUBE. >> Hey, guys. >> So, tell us-- >> Glad to be here. >> So, tell us, what's your experience in Vegas, so far? What's the take, here, from your perspective on what's happening at the show, your takeaway? >> A lot of exciting technology, with HPE, some things that I wasn't aware what they were doing and I'm very impressed, really impressed. >> John: Like what, what are the things that-- >> One of the things, I was just telling Paul, is their memory driven computing with genomic research. I'm with the College of Life Sciences, specifically, at Brigham Young University and we have people doing research in that area, mapping the human genome, for example. We've got people doing DNA analysis and so forth, so that, that was really fascinating. >> About computing, the Meg Whitman keynote, really, >> Yes. >> redefining compute, it's the vision, >> Yeah. >> and the messaging, hybrid cloud, obviously the center of the action. How does that fit into the portfolio with hyperconverged still on fire? I mean, IT is just getting more automated in a way, but it's more scalable infrastructure. >> Yeah, so we see, you know, our mission in our organization is to drive software defined everything, right, and hyperconverge is all about software defining and making virtualization environments easy and the SimpliVity and the SimpliVity architecture, which is built on rich data services, will enable us to take software defined storage to the next level to make it super, super scalable and extensible and give customers that resilience that they need, the inline dedupe, compression, all those great technologies. You'll see us, you know, push really hard in the hyperconverge space. As you say, it's on fire and I can tell you the sales are on fire. The sessions, here, are on fire, standing-room-only for every SimpliVity session, hands-on labs booked beyond capacity with people loving and learning the technology, but we're not stopping there. We're going to take that same technology and embed it in our Synergy offering. So, just think about the ability to compose and recompose highly scalable software defined storage for enterprise applications and enterprise scale and then you'll also see it be a key part of our technology on the new stack, so, a lot of cool things. The sessions are really hot and on fire, as you say. >> So, Paul, if we go back to the 2009 timeframe, it was converged infrastructure, >> Yeah. >> HP, at the time, kind of coined the term and then it, but essentially, it was some compute, some storage and some networking kind of screwed together >> Yeah. >> and, you know, pre-tested and pre-engineered. >> Yeah. >> That's all good, but it's really evolved dramatically and when you think hyperconverged, you think software defined, software defined everything. >> Yeah. >> It's kind of what Synergy was all about, fluid pools of infrastructure, >> Yeah. >> we heard you guys talking about that, last Discover. So, tell us, help us understand SimpliVity and how that fits in that portfolio. >> Okay, so, yeah, so the whole convergence thing was all about static building blocks, right? You built 'em, you deployed 'em, but they were really static. What we're trying to go to is fluid pools of everything. So, think about SimpliVity being a fluid pool of storage other you could compose and recompose for different workloads. And, in our overall portfolio, the biggest advantage we have, like with the Synergy product, is the ability for a customer who has, needs the scalability and resilience of SAN, today, to be able to on the time you're deploying an application, compose it for that workload, but now I want software defined because I may need some, a lower cost basis, be able to, at time of deployment, at time of provisioning, deploy it there. So, we see this being a very complimentary strategy, where, now, we have composability from software defined all the way up to the largest SAN type software architectures. >> All right, Danny, let's get into this, sort of your situation. So, can you help us? Paint a picture of what's going on in your shop. You know, what are the challenges that you're having? What are the drivers that are affecting your IT decisions and take us through, sort of, what you're doing with infrastructure. >> Absolutely, so, before we got into hyperconverge, we were essentially like everybody else who had not been exposed to hyperconverge. We have the traditional service stack. You got compute nodes, you got fabric, you got storage nodes and then you got the fabric for them to communicate. And, you know, when you have problems, you get the finger pointing, right? (hosts laughing) And so, that was really frustrating and then, of course, you got a hypervisor and all that put in place in the mix. It was frustrating and supporting that, the outbacks was (object banging) a little bit challenging because, you know, for example, my systems engineer would have to stay, sometimes after hours, after five and he'd start doing things and, you know, patching, upgrading, you name it and sometimes to way after midnight. That was problem. We were trying to minimize that. The other challenge that I had in my shop was backup. We had a backup window, during the weekend, that we cannot meet. At some point in time, the RTO and RPO weren't sufficient and, so, we had to look at a different strategy. Disaster recovery, that was like something unachievable. It's like out there, somewhere, right? >> You can't even meet your backup windows. >> Right, sure. >> Dave: I mean, forget about disaster recovery, right. >> So, summer of 2014, I went to a VMware user conference, stopped by the SimpliVity booth and they asked me if I knew about the technology; I didn't, so they spent some time explaining that to me and after that, they asked me if I just had a little bit more time so that they can do a demo for me, a demonstration. During the demonstration, the engineer basically did a failover from California to either Boston or New York. It was in seconds, 22 seconds if I remember correctly. And then, he says, "Well, that simulated a disaster. "And so, you failover and if the disaster is "now all over and averted, you want to failback, right, "to your primary location, " and he did that, again, in seconds. I was blown away. I was sold. It reminded me of when in 2005, I saw VMotion from VMware. >> Yeah right. >> Yeah (laughs). >> John: Right, everybody went, "Wow." >> Game, game changer isn't it? >> Game change, yes! >> Yeah. >> Right. >> And so, I thought to myself, I need, you know, it was like that movie, I got to get me one of these (laughing). And so, I asked them to come over and visit us on campus, do a deeper dive of the technology and so that way we can ask questions back and forth. They did and then we decided to do a Proof of Concept, so we did that late 2014 and after the Proof of Concept, we were convinced that was the technology to acquire. >> So, you had to make sure it was real? >> Yes, now-- >> You did the proofs, Proof of Concept? >> I have, sorry, go ahead. >> No, please, continue. >> So, I had the unique situation where after I have acquired SimpliVity and was running it in production, a competitor, I'll just put it that way, came in and asked us if we would consider doing a POC with their product. And, we're like, "You know, well, I've already bought this," and they said, "Not a problem, we would like you "to try our product and if our product is superior, "we want to swap out those SimpliVity boxes." So, I thought, well, what do I have to lose? (Paul laughing) So, I had the opportunity to run both hyperconverged technologies, side-by-side. >> Okay. >> As we were thinking how best to really test which one works, which one's superior or if they're essentially the same thing, we had an engineer suggest, "Why don't we simulate a drive failure, "start pulling out drives?" And so, we did, we started pulling out drives and I had three nodes on, with SimpliVity and on the other I had four nodes and a box. As we pulled out the, after we pulled out the sixth drive, the other technology failed. We couldn't recover data, basically. We would have to send it to a data recovery center. SimpliVity was just, you know, it was business as usual. It was going, no sweat. >> Dave: Because you had it replicated? Is that right, or-- >> Not yet. We haven't had it replicated, >> Oh, okay. >> but it was an evaluation. >> Dave: Just all synchronous, that's what happened. >> So, it's their technology, right, it's the RAIN and RAIN architecture. >> Yeah. >> and, that's the thing, the RAIN architecture that protected us, so we were able to pull the sixth drive. It was still continue, it threw up a lot of flags, >> Yeah. >> alerts and we knew that-- >> Redundance with the nodes, redundancy at the node level >> Yes. >> as opposed to just the drive level? >> But, that little experiment basically proved to us that we bought the right thing. It validated our acquisition. >> John: So you did the bake-off. That's awesome, right? >> Yes. >> John: So, what did you say to the other guys when they came back and said, yo, your stuff's not working? >> Well, we asked them first. We asked them first, "Help. "Your box is not responding, help." They threw up their hands in the air. >> It's your fault. (hosts laughing) >> Yeah, here's the answer. >> John: You got finger pointing? >> Here's the answer, >> Come on. >> you'll love this, right, the answer is, "You know, you can't just pull out the drives. "You've got to time 'em. "You know, you can't just, willy nilly, you just yank 'em. "You've got to time them." >> Say that to the tornado that's coming down or the earthquake >> Yeah, yeah, sure. >> that's happening or floods, I mean, you? >> Yeah, how do you time those? >> It's a disaster. >> Yeah, how do you time those, yeah? >> So, we decided, look take your product back. We're happy with SimpliVity. We'll keep it. >> This is a huge issue. I mean, Hurricane Sandy, which happened in New York, >> Oh, yeah. >> that was a game changer for a lot of the folks we talk to on theCUBE. You don't know when this is going to come and, literally, this disaster recovery thing is, has to be part of the plan and that's really the key. Now that you have SimpliVity, now that it's part of HPE, what's your world like now with HPE with the SimpliVity? >> It's too soon to tell. (all laughing) No, really, honestly, but after the keynote yesterday, I'm pretty convinced other SimpliVity has, is in good hands. >> John: Yeah. >> And, only time will tell, right? >> So, I want to just sort of summarize the story 'cause we were throwing in all kinds of buzz, RPO, RTO, so, but basically you had a problem with your backup window. That's where this all started. You weren't meeting >> That's where it started. >> your backup window? >> Yes. >> You really didn't even have a disaster recovery, an adequate disaster recovery plan. >> Danny: Not at all. >> So, RPO is a Recovery Point Objective, essentially a measure of how much data you're going to lose, right, >> Yeah. >> and then RTO is Recovery Time Objective, the time it takes you to get your applications back up and running. >> Right. >> And, of course, nobody wants to lose any data, but there's always some exposure. If you want to spend a billion dollars, maybe you can minimize that to near zero, but, and I presume, you didn't spend a billion dollars on this, >> No (laughs). >> but those are the drivers. So, you essentially solved your backup window problem and, at the same time, >> Right. >> you got disaster recovery out-of-the-box, is that correct? >> Yes, so backup is in seconds, right? It's, you know, to do a backup, takes us only a few seconds, like six seconds and so forth. We bought an additional node, put it in a remote site and replicated to it and now we can failover to that node and run only mission-critical apps and when everything's good in the primary location, we can just failback. >> And, that gives you your disaster recovery. Now, and your RPO, is what? I mean, what's the-- >> Seconds. >> Oh, seconds? >> Seconds, yeah, seconds. >> Okay. >> Yes. >> Your RPO is down to seconds? >> Danny: It is that impressive, yeah. >> Okay, so you're at risk of losing seconds of data, which is not the end of the world, necessarily, in your world. And your RTO is minutes? >> About there. >> Yeah. >> Tens of minutes kind of thing? >> No, no. >> No. >> Minutes? >> Just minutes. >> Minutes. >> Minutes, yeah. >> Under 10 minutes? >> Danny: Under 10 minutes, yes. >> Oh, yes. >> Okay. >> Yeah, we're not as huge as some other data center, in the College of Life Sciences, so, so-- >> Dave: Well, you know, and you're not financial services. >> Right. >> So, now, when you, what has been the reaction from your user base? I mean, do they even know? >> They have no clue. >> They don't know. >> It is completely transparent, too. We are now able to do maintenance work during the work day, business hours. We can upgrade. We can patch. They have no clue that this is all going on in the background, which is great because, now, my systems engineer does not have to work after five, hardly ever. >> Dave: So, is this why you bought the company? >> Absolutely, we looked at 'em all, right, and I mean all of 'em and we did similarly. We brought 'em into our labs, we did failover, we did scalability. and that's another huge advantage of the SimpliVity platform built and designed for scalability, compression, because system utilization is very, very, important. And, you know, SimpliVity had a really great marketing tool that we're continuing: it was their guarantees. Guaranteed 90% capacity savings, guaranteed the failover time, a terabyte of VMs in under three minutes, so we're carrying on those guarantees, but what those guarantees actually did was really highlight the architectural advantages that SimpliVity designed in. They took a different approach, right. A lot of people started at, I'm going to simplify the VM management layer. They said, "No, I'm going to make "the most robust virtualization data services platform "in the world," and that's where we really see the core advantage and, again, we looked at 'em all. We put 'em through paces and nobody came close on scalability, availability, disaster tolerance than SimpliVity. >> Paul, what does this mean for your other customers, now, extending out through your portfolio? Obviously, there's different categories, campus and the different use case, but for the other use cases with the composability vision, how does this fit into the hyperconverging, overall? >> Yeah, so we have multiple customers, now, who are running a hyperconverged and composable in their same shop, where they want to have just virtualization and a simple easy deployment, whether it for robo sites or for different work groups. Drop in SimpliVity, up and running in minutes. There are other use cases where they need the high performance of bare-metal or they want to move into containers on bare-metal and that's where Synergy plays out. We have people like you saw, Dreamworks, using Synergy for rendering. >> Right. >> You need bare-metal, you need the power. They can compose and recompose for different movies that they do, different animations. They really love that. We were talking about a genomics research company we're working with. They're using it for bare-metal as well. HudsonAlpha, they're driving bare-metal, but they also have hyperconvergence where the developer community says, I just need to do a few, build a new couple applications. Log in, self service, get your work done on a few VMs and then, when they're done, then they'll move that research into bare-metal, so a lot of different use cases across the board. >> Right, what I love about that, John, is it's horizontal infrastructure >> Yeah. >> that can support multiple workloads and multiple applications, which is kind of infrastructure nirvana for a pro, you know, a practitioner, right, I mean >> Sure. >> having that single platform that you can throw multiple apps and workloads at is, I mean, we've not had that in the industry before, right? >> Paul: No. >> No. >> No. >> So-- >> And building it on one view makes things easy for our customers to manage across the board, so, yeah, we're seeing, I mean, what's interesting about, I think, where we're heading is not only working with, you know, IT leads, but now, developers are starting to become part of our core customers who we're talking to. >> Now, you guys are really, really checking the boxes on making IT easier and as it shifts to the cloud and hybrid, you know, this is the kind of thing; you want out-of-the-box experiences, literally, here and then recovery, this is a good trend. >> Yeah. >> Paul, thanks so much. I know you guys got >> Yeah. a hard stop and you've got to roll to another appointment. Danny, thanks so much for sharing your story. >> Thank you. >> Yeah. >> Love that story, real practitioner, you know, on the ground, on the front lines, doing the bake-off, SimpliVity story, great, great job, thanks so much for sharing. It's theCUBE with more live coverage from HPE Discover after this short break Stay with us. (upbeat pop music)