>>Mm. Okay, we're back. Digging into the infrastructure to make hybrid work possible. High performance, cost effective, scalable and secure. That's what it's all about. So far, we've covered the rapid migration to WiFi 60 technology and the role that switching is going to play. And now we're gonna get into private five g to do that. Let's welcome Masumi here. Who is vice president and general manager of mobile cable and the Iot business at Cisco and Greg Dorey, who is the vice president of product management for the networking experiences group of Cisco. He's responsible for Catalyst access that whole portfolio enterprise five G Cisco DNA spaces, Cisco, Iasi A lot of stuff there. Uh, Greg gentlemen, welcome, >>Dave. Thank you for having us. >>Yeah, our pleasure. So let's start with you on the topic of private five g five g. What do we need to know about that? And more specifically, you know what's unique about Cisco's private five G? >>So, most importantly, delivering private five G in enterprise terms that's super important to look at five p. Many of our peer groups might have got it wrong. We're looking at private five g with the lens of enterprise. What enterprise really needs is five g going to come and displace a lot of existing technology? Or is it going to help augment the technology that enterprise has an excellent Their digitisation is you need. I wanted to start Dave with the basic premise of hybrid work, and what hybrid work really means. Is it only for knowledge worker or is it for all workers? So we strongly believe hybrid work needs to empower all workers. It's not only connecting remote workers but also bringing people things and space together. And I strongly believe the combination of WiFi six n five g for private network is going to accelerate that journey, bringing people things and space together in a very, very cohesive way. Why are our offer is so unique? We are going to create a continent. Enterprises don't have to make a hard choice. They will be using WiFi technology and five G technology hand in hand without creating a disruption on their policy and identity systems. They don't have to rethink. Do I have to go and build a new background is a common background that will support both WiFi as well as five t Most importantly, delivering this enter offer as a service with the ease of consumption is of operation and trusted environment that they can put their mission critical workloads on. >>I like it. So couple takeaways there are inclusive of all workers, not just knowledge workers non disruptive. Everybody loves to hear that. And of course, the as a service model is key. So let me stay with you. I mean, we can't wait for five g, right? It's lightning fast. They've got super low latency, very high bandwidth. So that's what everybody is excited about. The question, though, is is five g gets introduced. You know it's going to power things like Coyote Networks. Is that going to replace WiFi and legacy Wired broadband? >>Absolutely not. So we see private five years, an augmentation to the enterprise on top of WiFi WiFi. As you heard in the previous conversation, WiFi is bringing more capability with WiFi six and WiFi 16 and five G is going to be yet another augmentation. WiFi and fight. The will coexist within enterprise for many years to come. I would like my friend Greg to talk a little bit about this continuum. Greg. >>Yeah, I think it's sort of like I like to say it's an and not an AR because there's enough use cases out there. Richard Pryor Spectrum And you know, spectrum >>is a constraint, so >>you have private five G, your WiFi six and both offer opportunities. So, for example, in an indoor carpet setting where you're basically connecting your phone for basic browsing or connecting your laptop, WiFi is sufficient. But if it's a process automation, uh, factory where you need seven nines of reliability, private five g is a better technology. Similarly outdoor large areas. It's probably private. Five g right like this, you can have easy handoff between public and private, so it's use case driven, and once it's used case driven, it's going to be an are because there's so many next time use cases, whether it's a are we are drones, self driving cars, you name it right, like And so I think these two technologies five g and Y 5 60 is gonna work hand in hand to deliver awesome outcomes for our customers. >>Yeah, and just the data volumes are gonna be incredible. We always talk about the data volumes. You ain't seen nothing yet is what I always say. But the thing is, every new tech that's introduced into the enterprise, you can almost be certain that is going to bring adoption challenges. And not only that also is going to bring changes in the way you do things. And that brings new complexities from an operational standpoint. So my question is, how are you addressing this with the introduction of five g. >>Dave, this is a fantastic question, and this is why we have spent me and Greg have spent tremendous amount of time to create continual. I'll start with the foundation first, back down. So we have been building this enterprise backbone, supporting what Wild Connexion as well as WiFi Connexion. We wanted to make sure that as private five G camps within enterprise, you don't have to rethink and reimagine your background is the common backbone that will support both WiFi WiFi six WiFi 60 as well as private five g. You rest assured that it is the same backbone that we have heard in the previous section on the Cap 90 that will also support a private key access. The second aspect of private five G is as you build any new technology into enterprise. Oftentimes we get into this trap to get to an outcome. We move fast and we create asylum. And then that silo operation creates a barriers to mainstream it. So upfront we have to think about not creating another silent and how we're doing it. Number one is a device that can connecting to WiFi network or a private five G network. You don't have to reimagine or rethink how I'm going to manage. The identity will create continue of the common identity across the WiFi access or five t access in the same environment. The second aspect of that is, how are we going to reach in all our staff are enterprise staff is well trained with WiFi technology and white technology. Now five G comes with tremendous amount of value and benefit, but it also comes with inherent technology complexity, learning problems. This is where our simple to consume simple to operate model of sass comes to play. That we're going to take all those complexity away. It is a cloud deliberate service enterprise don't have to go through this massive learning car. Adopting this technology last but not list on how you're going to manage your capital. Any new technology and enterprise, Oftentimes you need a huge amount of upfront investment to adopt the technology to get to the other side of getting the outcome. So again, our business model of SARS will allow Enterprise to adopt this new technology and pay as you go model to meet with enterprise needs. Finally, I also wanted to pass to break to touch a little bit more on how we are thinking about this common identity across any access in the enterprise. Greg to your >>So we we talk about it in two different ways. One is a lot of enterprises today use our identity and secure management platform. We call it Isis Co ice platform. And so years and years of policy and identities Excess service, radio service they use, uh, etcetera are plugged in already into our eyes. Right. So if you can share that with this private five years as a service, uh, infrastructure that Muslims been building, we think we'll be able to create that bridge because we're not forcing enterprises to create new identities, a new policy. So thats sort of step one to make it easier. Uh, you also talk through something where, in the case of a public five g network, for example, the It's very convenient because you take your phone out of your pocket and it's connected to the network, right? Was this for WiFi? You have to log into an S I D in your hotel or in your home and home. It's automatic, but that's that logging process that creates friction. And that's a problem, because then you can't be seamless. So we initiated what we call us open roaming, right? Like that's, uh, identity federation that we first created between identity owners. Could be carriers could be, um, anything that anyone who owns an identity and they will share with venues. And so if the sharing happens, then that Onboarding can be automatic and once on boarding is automatic, then it's easy to pass off between five and five G. And so that's again another way in which you can lower the adoption barriers because you share across public private G and WiFi networks. So these are two concrete examples of how we thought about lowering the barriers of adoption. As we enter into this heterogeneous >>world, >>I can't wait. Let's let's talk about how this thing scales in the go to market, what are the most likely or maybe preferred or obvious routes to market for private five g Francisco >>so they stay tuned when when they announce more about it. But I can also assure you that exposed to the spectrum is a challenge for many enterprises when it comes to cellular technology. In some countries, there are more spectrum accessible by enterprise. In many countries, that's not the case. So we have talked to very carefully that how do we bring this offer to the market? Partnering with many service providers and mobile operators, where in countries where we don't have direct access to the spectrum, our partnership with mobile operators that you will hear more about as we come to mobile world Congress is going to allow our enterprise to consume this technology even if they don't have the spectrum in places where the enterprise might have direct spectrum access. We'll also bring in our relativist providers to hide the complexity of the new technology on top of our cell services or a cloud deliberate services. This is the augmentation with the partnership with menaces providers and mobile operators that will ease this journey for enterprises are most important. Primitive in this journey is to keep it simple for enterprise. Make it intuitive and trust it from day one. >>Outstanding. Okay. Assume, Greg, Thanks so much. It's great to have you guys. I really appreciate your time. >>Thank you. Thank you. Mm mm.

>> As to the adoption challenges, I wasn't clear on where that should go. I mean, I'm happy to just throw it out there. >> You'll again punch it back to me, right? >> Okay. >> Question comes to me and I'm going to pass the ball to Greg to connect the thread on one backbone is needed. Emphasizing Cat 9K that we just talked about. >> And same thing for the last question. The routes to market? >> Yes. >> Okay. >> Yes. >> Great. So we'll use that program for everything. Perfect. >> Masum, could you... Yeah, right there. So mark your place and try not to move that seat. That's it. Now, come forward just a tad, just a tad. There we go. Yeah. Okay, that's fine. Okay Alex, we're good. >> Okay. So Leonard don't leave after this 'Cause I'm going to do my outro. I'm going to do that as a separate asset, okay? >> You bet. >> Okay, great. So guys just it'll be five, four, three, silent, two, one. And then just follow my lead, okay? All right, Alex, you're ready? Masum and Greg, you're ready? >> Ready. >> Ready. >> Okay, here we go on me. On Dave in five, four, three, (beep). Okay, we're back. Digging into the infrastructure to make hybrid work possible. High performance, cost effective, scalable, and secure. That's what it's all about. And so far, we've covered the rapid migration to Wi-Fi 6E technology, and the role that switching is going to play. And now we're going to get into Private 5G and to do that, let's welcome Masum Mir, who is Vice President, and General Manager of Mobile, Cable and IoT business at Cisco. And Greg Dorai who is the Vice President of Product Management for the networking experiences group at Cisco. He's responsible for Catalyst access, that whole portfolio, Enterprise 5G, Cisco DNA Spaces, Cisco ISE, a lot of stuff there Greg. And gentlemen, welcome. >> Dave thank you for having us. >> Yeah, our pleasure. Masum let's start with you on the topic of Private 5G. What do we need to know about that? And more specifically, what's unique about Cisco's Private 5G? >> So most importantly, delivering Private 5G in enterprise terms, that's super important to look at 5G. Many of our peer groups might have got it wrong. We're looking at Private 5G with the lens of enterprise, what enterprise really needs. Is 5G going to come and displace a lot of existing technology, or is it going to help augment the technology that enterprise. It has an excellent the digitization journey. I wanted to start Dave with the basic premise of hybrid work. And what hybrid work really means. Is it only for knowledge worker, or is it for all workers? So we strongly believe hybrid work needs to empower all workers. It's not only connecting remote workers but also bringing people, things and space together. And we strongly believe the combination of Wi-Fi 6 and 5G for private network is going to accelerate that journey bringing people, things and space together in a very, very cohesive way. Why our offer is so unique? We are going to create a continuum. Enterprises don't have to make a hard choice. They will be using Wi-Fi technology and 5G technology hand in hand without creating a disruption on their policy and identity systems. They don't have to rethink, "Do I have to go and build a new backbone?" Is a common backbone that will support both Wi-Fi as well as 5G. Most importantly, delivering this entire offer as a service with the ease of consumption, ease of operation, and a trusted environment that they can put their mission critical workload on. >> Now, I like it. So a couple takeaways there. I mean, it's inclusive of all workers not just knowledge workers, non disruptive, everybody loves to hear that. And of course, it has service model as key Masum, let me stay with you. I mean, we can't wait for 5G, right? It's lightning fast, it got super low latency, very high bandwidth. So that's what everybody's excited about. The question though is, 5G gets introduced, yeah it's going to power things like IoT networks. Is that going to replace Wi-Fi and legacy wired broadband? >> Absolutely not. So we see Private 5G as an augmentation to the enterprise on top of Wi-Fi. Wi-Fi as you heard in the previous conversation, Wi-Fi is bringing more capability with Wi-Fi 6 and Wi-Fi 6E. And 5G is going to be yet another augmentation. Wi-Fi and 5G will coexist within enterprise for many years to come. I would like my friend, Greg to talk a little bit about this continuum. Greg? >> Yeah, I think it's sort of like, I like to say it's an and not an or. Because there's enough use cases out there which require spectrum. And you know, spectrum is a constraint. So you have Private 5G, your Wi-Fi 6, and both offer opportunities. So for example, in an indoor carpeted setting where you're basically connecting your phone for basic browsing, or connecting your laptop, Wi-Fi is sufficient. But if it's a process automation factory where you need seven nines of reliability, Private 5G is the better technology. Similarly outdoor, large areas, it's probably Private 5G, right? 'Cause you can have easy handoff between public and private. So it's use case driven. And once it's use case driven, it's going to be an or because there's so many next-gen use cases. Whether it's AR VR, drones, you know, self-driving cars you name it, right? And so I think these two technologies, 5G and Wi-Fi 6E is going to work hand in hand to deliver awesome outcomes for our customers. >> Yeah. And just the data volumes are going to be incredible. We always talk about the data volumes. You ain't seen nothing yet is what I always say. But the thing is every new tech that's introduced into the enterprise, you can almost be certain that it's going to bring adoption challenges. And not only that, it also is going to bring changes in the way you do things. And that brings new complexities from an operational standpoint. So my question is, how are you addressing this with the introduction of 5G? >> Dave, this is a fantastic question. And this is why we have spent, me and Greg have spent tremendous amount of time to create continuum. I'll start with the foundation first, backbone. So we have been building this enterprise backbone supported with wired connection as well as Wi-Fi connection. We wanted to make sure that as Private 5G comes within enterprise, you don't have to rethink and reimagine your backbone. It's the common backbone that will support what Wi-Fi, Wi-Fi 6, Wi-Fi 6E, as well as Private 5G. You're rest assured that it is the same backbone that we have heard in the previous section on the Cat 9K that will also support a Private 5G access. The second aspect of Private 5G is as you build any new technology into enterprise often time we get into this trap. To get to an outcome, we move fast and we create a silo. And then that silo operation creates barriers to mainstream it. So upfront, we have to think about not creating another silo. And how we are doing it. Number one, is a device that can connect into Wi-Fi network or a Private 5G network. You don't have to reimagine or rethink how I'm going to manage the identity. We'll create continuum with a common identity across the Wi-Fi access or 5G access in the same environment. The second aspect of that is how are we going to retain all our staff? Our enterprise staff is well trained with Wi-Fi technology and wired technology. Now 5G comes with tremendous amount of value and benefit. But it also comes with inherent technology complexity, learning curve problem. This is where our simple to consume, simple to operate model of SaaS comes to play. That we're going to take all those complexity away. It is a cloud delivered service. So enterprise don't have to go through this massive learning curve adopting this technology. Last but not least, on how we are going to manage your capital. Any new technology and enterprise often time, you need huge amount of upfront investment to adopt the technology to get to the other side of getting the outcome. So again, our business model of SaaS will allow enterprise to adopt this new technology and pay as your grow model to meet with enterprise needs. Finally, I also wanted to pass to Greg to touch a little bit more on how we are thinking about this common identity across any access in the enterprise. Greg, to you. >> So we thought about it in two different ways. One is, a lot of enterprises today use our identity and secure management platform. We call it ISE, Cisco ISE platform. And so, years and years of policy and identities, and which access servers, radio servers they use et cetera, are plugged in already into our ISE, right? So, if you can share that with this Private 5G as a service infrastructure that Masum's been building, we think we'll be able to create that bridge. Because we are not forcing enterprises to create new identities or new policies. So that's sort of step one to make it easier. We also thought through so something where in the case of a public 5G network, for example. It's very convenient because you take your phone out of your pocket and it's connected to the network, right? Versus for wifi, you have to log into an SSID in your hotel, or in your home, and in home, it's automatic. But that's that login process that creates friction. And that's a problem because then you can't be seamless. So we initiated what we call as open roaming, right? Like that's a identity federation that we first created between identity owners. Could be carriers, could be anything, right? Anyone who owns an identity. And they will share with venues. And so if the sharing happens, then that onboarding can be automatic. And once onboarding is automatic, then it's easy to pass off between Wi-Fi and 5G. And so that's again, another way in which you can lower the adoption barriers 'cause you share across public Private 5G and Wi-Fi networks. So these are two concrete examples of how we thought about lowering the barriers of adoption as we enter into this heterogeneous world. >> Nice, I can't wait. Let's talk about how this thing, scales in the go to market. What are the most likely, or maybe preferred, or obvious routes to market for Private 5G from Cisco? >> So Dave stay tuned right when they announce more about it. But I can also assure you that access to this spectrum is a challenge for many enterprises when it comes to cellular technology. In some countries there are more spectrum accessible by enterprise. In many countries, that's not the case. So we have thought through very carefully that how do we bring this offer to the market partnering with many service providers and mobile operators. Where in countries where you don't have direct access to the spectrum, our partnership with mobile operators, that you will hear more about as we come to Mobile World Congress, is going to allow our enterprise to consume this technology. even if they don't have the spectrum. In the places where the enterprise might have spectrum access, we'll also in our manage service providers to hide the complexity of the new technology on top of our SaaS services, or cloud delivered services. This is the augmentation with the partnership with manage service providers and mobile operators that will ease this journey for enterprises. Our most important primitive in this journey is to keep it simple for enterprise, make it intuitive, and trust it from day one. >> Outstanding. Okay, Masum, Greg, thanks so much. It was great to have you guys on. I really appreciate your time. >> Thank you. >> Thank you. >> In a moment, I'll be back with some closing thoughts and an opportunity for you to actually see this technology in action and talk to the experts directly. Keep it right there.

>>Hello and welcome back to the Cube's coverage of AWS Reinvent 2022. I'm John Furrier, host of the Cube. We got a great conversation with Patrick Kauflin, vice president of Go to Market Strategy and specialization at Splunk. We're talking about the open cybersecurity scheme of framework, also known as the O C sf, a joint strategic collaboration between Splunk and aws. It's got a lot of traction momentum. Patrick, thanks for coming on the cube for reinvent coverage. >>John, great to be here. I'm excited for this. >>You know, I love this open source movement and open source and continues to add value, almost sets the standards. You know, we were talking at the CNCF Linux Foundation this past fall about how standards are coming outta open source. Not so much the the classic standards groups, but you start to see the developers voting with their code groups deciding what to adopt de facto standards and security is a real key part of that where data becomes key for resilience. And this has been the top conversation at reinvent and all around the industry, is how to make data a key part of building into cyber resilience. So I wanna get your thoughts about the problem that you see that's emerging that you guys are solving with this group kind of collaboration around the ocs f >>Yeah, well look, John, I I think, I think you, you've already, you've already hit the high notes there. Data is proliferating across the enterprise. The attack surface area is rapidly expanding. The threat landscape is ever changing. You know, we, we just had a, a lot of scares around open SSL before that we had vulnerabilities and, and Confluence and Atlassian, and you go back to log four J and SolarWinds before that and, and challenges with the supply chain. In this year in particular, we've had a, a huge acceleration in, in concerns and threat vectors around operational technology. In our customer base alone, we saw a huge uptake, you know, and double digit percentage of customers that we're concerned about the traditional vectors like, like ransomware, like business email compromise, phishing, but also from insider threat and others. So you've got this, this highly complex environment where data continues to proliferate and flow through new applications, new infrastructure, new services, driving different types of outcomes in the digitally transformed enterprise of today. >>And, and what happens there is, is our customers, particularly in security, are, are left with having to stitch all of this together. And they're trying to get visibility across multiple different services, infrastructure applications across a number of different point solutions that they've bought to help them protect, defend, detect, and respond better. And it's a massive challenge. And you know, when our, when our customers come to us, they are often looking for ways to drive more consolidation across a variety of different solutions. They're looking to drive better outcomes in terms of speed to detection. How do I detect faster? How do I bind the thing that when bang in the night faster? How do I then fix it quickly? And then how do I layer in some automation so hopefully I don't have to do it again? Now, the challenge there that really OCF Ocsf helps to, to solve is to do that effectively, to detect and to respond at the speed at which attackers are demanding. >>Today we have to have normalization of data across this entire landscape of tools, infrastructure, services. We have to have integration to have visibility, and these tools have to work together. But the biggest barrier to that is often data is stored in different structures and in different formats across different solution providers, across different tools that are, that are, that our customers are using. And that that lack of data, normalization, chokes the integration problem. And so, you know, several years ago, a number of very smart people, and this was, this was a initiative s started by Splunk and AWS came together and said, look, we as an industry have to solve this for our customers. We have to start to shoulder this burden for our customers. We can't, we can't make our customers have to be systems integrators. That's not their job. Our job is to help make this easier for them. And so OCS was born and over the last couple of years we've built out this, this collaboration to not just be AWS and Splunk, but over 50 different organizations, cloud service providers, solution providers in the cybersecurity space have come together and said, let's decide on a single unified schema for how we're gonna represent event data in this industry. And I'm very proud to be here today to say that we've launched it and, and I can't wait to see where we go next. >>Yeah, I mean, this is really compelling. I mean, it's so much packed in that, in that statement, I mean, data normalization, you mentioned chokes, this the, the solution and integration as you call it. But really also it's like data's not just stored in silos. It may not even be available, right? So if you don't have availability of data, that's an important point. Number two, you mentioned supply chain, there's physical supply chain that's coming up big time at reinvent this time as well as in open source, the software supply chain. So you now have the perimeter's been dead for multiple years. We've been talking with that for years, everybody knows that. But now combined with the supply chain problem, both physical and software, there's so much more to go on. And so, you know, the leaders in the industry, they're not sitting on their hands. They know this, but they're just overloaded. So, so how do leaders deal with this right now before we get into the ocs f I wanna just get your thoughts on what's the psychology of the, of the business leader who's facing this landscape? >>Yeah, well, I mean unfortunately too many leaders feel like they have to face these trade offs between, you know, how and where they are really focusing cyber resilience investments in the business. And, and often there is a siloed approach across security, IT developer operations or engineering rather than the ability to kind of drive visibility integration and, and connection of outcomes across those different functions. I mean, the truth is the telemetry that, that you get from an application for application performance monitoring or infrastructure monitoring is often incredibly valuable when there's a security incident and vice versa. Some of the security data that, that you may see in a security operation center can be incredibly valuable in trying to investigate a, a performance degradation in an application and understanding where that may come from. And so what we're seeing is this data layer is collapsing faster than the org charts are or the budget line items are in the enterprise. And so at Splunk here, you know, we believe security resilience is, is fundamentally a data problem. And one of the things that we do often is, is actually help connect the dots for our customers and bring our customers together across the silos they may have internally so that they can start to see a holistic picture of what resilience means for their enterprise and how they can drive faster detection outcomes and more automation coverage. >>You know, we recently had an event called Super Cloud, we're going into the next gen kind of a cloud, how data and security are all kind of part of this NextGen application. It's not just us. And we had a panel that was titled The Innovators Dilemma, kind of talk about you some of the challenges. And one of the panelists said, it's not the innovator's dilemma, it's the integrator's dilemma. And you mentioned that earlier, and I think this a key point right now into integration is so critical, not having the data and putting pieces together now open source is becoming a composability market. And I think having things snap together and work well, it's a platform system conversation, not a tool conversation. So I really wanna get into where the OCS f kind of intersects with this area people are working on. It's not just solution architects or cloud cloud native SREs, especially where DevSecOps is. So this that's right, this intersection is critical. How does Ocsf integrate into that integration of the data making that available to make machine learning and automation smarter and more relevant? >>Right, right. Well look, I mean, I I think that's a fantastic question because, you know, we talk about, we use Bud buzzwords like machine learning and, and AI all the time. And you know, I know they're all over the place here at Reinvent and, and the, there's so much promise and hope out there around these technologies and these innovations. However, machine learning AI is only as effective as the data is clean and normalized. And, and we will not realize the promise of these technologies for outcomes in resilience unless we have better ways to normalize data upstream and better ways to integrate that data to the downstream tools where detection and response is happening. And so Ocsf was really about the industry coming together and saying, this is no longer the job of our customers. We are going to create a unified schema that represents the, an event that we will all bite down on. >>Even some of us are competitors, you know, this is, this is that, that no longer matters because at the point, the point is how do we take this burden off of our customers and how do we make the industry safer together? And so 15 initial members came together along with AWS and Splunk to, to start to create that, that initial schema and standardize it. And if you've ever, you know, if you've ever worked with a bunch of technical grumpy security people, it's kind of hard to drive consensus about around just about anything. But, but I, I'm really happy to see how quickly this, this organization has come together, has open sourced the schema, and, and, and just as you said, like I think this, this unlocks the potential for real innovation that's gonna be required to keep up with the bad guys. But right now is getting stymied and held back by the lack of normalization and the lack of integration. >>I've always said Splunk was a, it eats data for breakfast, lunch, and dinner and turns it into insights. And I think you bring up the silo thing. What's interesting is the cross company sharing, I think this hits point on, so I see this as a valuable opportunity for the industry. What's the traction on that? Because, you know, to succeed it does take a village, it takes a community of security practitioners and, and, and architects and developers to kind of coalesce around this defacto movement has been, has been the uptake been good? How's traction? Can you share your thoughts on how this is translating across companies? >>Yeah, absolutely. I mean, look, I, I think cybersecurity has a, has a long track record of, of, of standards development. There's been some fantastic standards recently. Things like sticks and taxi for threat intelligence. There's been things like the, you know, the Mir attack framework coming outta mi mir and, and, and the adoption, the traction that we've seen with Attack in particular has been amazing to, to watch how that has kind of roared onto the scene in the last couple of years and has become table stakes for how you do security operations and incident response. And, you know, I think with ocs f we're gonna see something similar here, but, you know, we are in literally the first innings of, of this. So right now, you know, we're architecting this into our, into every part of our sort of backend systems here at Polan. I know our our collaborators at AWS and elsewhere are doing it too. >>And so I think it starts with bringing this standard now that the standard exists on a, you know, in schema format and there, there's, you know, confluence and Jira tickets around it, how do we then sort of build this into the code of, of the, the collaborators that have been leading the way on this? And you know, it's not gonna happen overnight, but I think in the coming quarters you'll start to see this schema be the standard across the leaders in this space. Companies like Splunk and AWS and others who are leading the way. And often that's what helps drive adoption of a standard is if you can get the, the big dogs, so to speak, to, to, to embrace it. And, and, you know, there's no bigger one than aws and I think there's no, no more important one than Splunk in the cybersecurity space. And so as we adopt this, we hope others will follow. And, and like I said, we've got over 50 organizations contributing to it today. And so I think we're off to a running >>Start. You know, it's interesting, choking innovation or having things kind of get, get slowed down has really been a problem. We've seen successes recently over the past few years. Like Kubernetes has really unlocked and accelerated the cloud native worlds of runtime with containers to, to kind of have the consensus of the community to say, Hey, if we just do this, it gets better. I think this is really compelling with the o the ocs F because if people can come together around this and get unified as well as all the other official standards, things can go highly accelerated. So I think, I think it looks really good and I think it's great initiative and I really appreciate your insight on that, on, on your relationship with Amazon. Okay. It's not just a partnership, it's a strategic collaboration. Could you share that relationship dynamic, how to start, how's it going, what's strategic about it? Share to the audience kind of the relationship between Splunk and a on this important OCS ocsf initiative. >>Look, I, I mean I think this, this year marks the, the 10th year anniversary that, that Splunk and AWS have been collaborating in a variety of different ways. I, I think our, our companies have a fantastic and, and long standing relationship and we've, we've partnered on a number of really important projects together that bring value obviously to our individual companies, but also to our shared customers. When I think about some of the most important customers at Splunk that I spend a significant amount of time with, I I I know how many of those are, are AWS customers as well, and I know how important AWS is to them. So I think it's, it's a, it's a collaboration that is rooted in, in a respect for each other's technologies and innovation, but also in a recognition that, that our shared customers want to see us work better together over time. And it's not, it's not two companies that have kind of decided in a back room that they should work together. It's actually our customers that are, that are pushing us. And I think we're, we're both very customer centric organizations and I think that has helped us actually be better collaborators and better partners together because we're, we're working back backwards from our customers >>As security becomes a physical and software approach. We've seen the trend where even Steven Schmidt at Amazon Web Services is, is the cso, he is not the CSO anymore. So, and I asked him why, he says, well, security's also physical stuff too. So, so he's that's right. Whole lens is now expanded. You mentioned supply chain, physical, digital, this is an important inflection point. Can you summarize in your mind why open cybersecurity schema for is important? I know the unification, but beyond that, what, why is this so important? Why should people pay attention to this? >>You know, I, if, if you'll let me be just a little abstract in meta for a second. I think what's, what's really meaningful at the highest level about the O C S F initiative, and that goes beyond, I think, the tactical value it will provide to, to organizations and to customers in terms of making them safer over the coming years and, and decades. I think what's more important than that is it's really the, one of the first times that you've seen the industry come together and say, we got a problem. We need to solve. That, you know, doesn't really have anything to do with, with our own economics. Our customers are, are hurt. And yeah, some of us may be competitors, you know, we got different cloud service providers that are participating in this along with aws. We got different cybersecurity solution providers participating in this along with Splunk. >>But, but folks who've come together and say, we can actually solve this problem if, if we're able to kind of put aside our competitive differences in the markets and approach this from the perspective of what's best for information security as a whole. And, and I think that's what I'm most proud of and, and what I hope we can do more of in other places in this industry, because I think that kind of collaboration from real market leaders can actually change markets. It can change the, the, the trend lines in terms of how we are keeping up with the bad guys. And, and I'd like to see a lot more of >>That. And we're seeing a lot more new kind of things emerging in the cloud next kind of this next generation architecture and outcomes are happening. I think it's interesting, you know, we always talk about sustainability, supply chain sustainability about making the earth a better place. But you're hitting on this, this meta point about businesses are under threat of going under. I mean, we want to keep businesses to businesses to be sustainable, not just, you know, the, the environment. So if a business goes outta business business, which they, their threats here are, can be catastrophic for companies. I mean, there is, there is a community responsibility to protect businesses so they can sustain and and stay Yeah. Stay producing. This is a real key point. >>Yeah. Yeah. I mean, look, I think, I think one of the things that, you know, we, we, we complain a lot of in, in cyber security about the lack of, of talent, the talent shortage in cyber security. And every year we kinda, we kind of whack ourselves over the head about how hard it is to bring people into this industry. And it's true. But one of the things that I think we forget, John, is, is how important mission is to so many people in what they do for a living and how they work. And I think one of the things that cybersecurity is strongest in information Security General and has been for decades is this sense of mission and people work in this industry be not because it's, it's, it's always the, the, the most lucrative, but because it, it really drives a sense of safety and security in the enterprises and the fabric of the economy that we use every day to go through our lives. And when I think about the spun customers and AWS customers, I think about the, the different products and tools that power my life and, and we need to secure them. And, and sometimes that means coming to work every day at that company and, and doing your job. And sometimes that means working with others better, faster, and stronger to help drive that level of, of, of maturity and security that this industry >>Needs. It's a human, is a human opportunity, human problem and, and challenge. That's a whole nother segment. The role of the talent and the human machines and with scale. Patrick, thanks so much for sharing the information and the insight on the Open cybersecurity schema frame and what it means and why it's important. Thanks for sharing on the Cube, really appreciate it. >>Thanks for having me, John. >>Okay, this is AWS Reinvent 2022 coverage here on the Cube. I'm John Furry, you're the host. Thanks for watching.

Narrator: From theCUBE studios in Palo Alto and Boston, it's theCUBE, covering IBM Think, brought to you by IBM. >> We're back. You're watching theCUBE and our coverage of IBM Think 2020, the digital IBM thinking. We're here with Jamie Thomas, who's the general manager of strategy and development for IBM Systems. Jamie, great to see you. >> It's great to see you as always. >> You have been knee deep in qubits, the last couple years. And we're going to talk quantum. We've talked quantum a lot in the past, but it's a really interesting field. We spoke to you last year at IBM Think about this topic. And a year in this industry is a long time, but so give us the update what's new in quantum land? >> Well, Dave first of all, I'd like to say that in this environment we find ourselves in, I think we can all appreciate why innovation of this nature is perhaps more important going forward, right? If we look at some of the opportunities to solve some of the unsolvable problems, or solve problems much more quickly, in the case of pharmaceutical research. But for us in IBM, it's been a really busy year. First of all, we worked to advance the technology, which is first and foremost in terms of this journey to quantum. We just brought online our 53 qubit computer, which also has a quantum volume of 32, which we can talk about. And we've continued to advance the software stack that's attached to the technology because you have to have both the software and the hardware thing, right rate and pace. We've advanced our new network, which you and I have spoken about, which are those individuals across the commercial enterprises, academic and startups, who are working with us to co-create around quantum to help us understand the use cases that really can be solved in the future with quantum. And we've also continued to advance our community, which is serving as well in this new digital world that we're finding ourselves in, in terms of reaching out to developers. Now, we have over 300,000 unique downloads of the programming model that represents the developers that we're touching out there every day with quantum. These developers have, in the last year, have run over 140 billion quantum circuits. So, our machines in the cloud are quite active, and the cloud model, of course, is serving us well. The data's, in addition, to all the other things that I mentioned. >> So Jamie, what metrics are you trying to optimize on? You mentioned 53 qubits I saw that actually came online, I think, last fall. So you're nearly six months in now, which is awesome. But what are you measuring? Are you measuring stability or coherence or error rates? Number of qubits? What are the things that you're trying to optimize on to measure progress? >> Well, that's a good question. So we have this metric that we've defined over the last year or two called quantum volume. And quantum volume 32, which is the capacity of our current machine really is a representation of many of the things that you mentioned. It represents the power of the quantum machine, if you will. It includes a definition of our ability to provide error correction, to maintain states, to really accomplish workloads with the computer. So there's a number of factors that go into quantum volume, which we think are important. Now, qubits and the number of qubits is just one such metric. It really depends on the coherence and the effect of error correction, to really get the value out of the machine, and that's a very important metric. >> Yeah, we love to boil things down to a single metric. It's more complicated than that >> Yeah, yeah. >> specifically with quantum. So, talk a little bit more about what clients are doing and I'm particularly interested in the ecosystem that you're forming around quantum. >> Well, as I said, the ecosystem is both the network, which are those that are really intently working with us to co-create because we found, through our long history in IBM, that co-creation is really important. And also these researchers and developers realize that some of our developers today are really researchers, but as you as you go forward you get many different types of developers that are part of this mix. But in terms of our ecosystem, we're really fundamentally focused on key problems around chemistry, material science, financial services. And over the last year, there's over 200 papers that have been written out there from our network that really embody their work with us on this journey. So we're looking at things like quadratic speed up of things like Monte Carlo simulation, which is used in the financial services arena today to quantify risk. There's papers out there around topics like trade settlements, which in the world today trade settlements is a very complex domain with very interconnected complex rules and trillions of dollars in the purview of trade settlement. So, it's just an example. Options pricing, so you see examples around options pricing from corporations like JPMC in the area of financial services. And likewise in chemistry, there's a lot of research out there focused on batteries. As you can imagine, getting everything to electric powered batteries is an important topic. But today, the way we manufacture batteries can in fact create air pollution, in terms of the process, as well as we want batteries to have more retention in life to be more effective in energy conservation. So, how do we create batteries and still protect our environment, as we all would like to do? And so we've had a lot of research around things like the next generation of electric batteries, which is a key topic. But if you can think, you know Dave, there's so many topics here around chemistry, also pharmaceuticals that could be advanced with a quantum computer. Obviously, if you look at the COVID-19 news, our supercomputer that we installed at Oak Ridge National Laboratory for instance, is being used to analyze 8000 different compounds for specifically around COVID-19 and the possibilities of using those compounds to solve COVID-19, or influence it in a positive manner. You can think of the quantum computer when it comes online as an accelerator to a supercomputer like that, helping speed up this kind of research even faster than what we're able to do with something like the Summit supercomputer. Oak Ridge is one of our prominent clients with the quantum technology, and they certainly see it that way, right, as an accelerator to the capacity they already have. So a great example that I think is very germane in the time that we find ourselves in. >> How 'about startups in this ecosystem? Are you able to-- I mean there must be startups popping up all over the place for this opportunity. Are you working with any startups or incubating any startups? Can you talk about that? >> Oh yep. Absolutely. There's about a third of our network are in VC startups and there's a long list of them out there. They're focused on many different aspects of quantum computing. Many of 'em are focused on what I would call loosely, the programming model, looking at improving algorithms across different industries, making it easier for those that are, perhaps more skilled in domains, whether that is chemistry or financial services or mathematics, to use the power of the quantum computer. Many of those startups are leveraging our Qiskit, our quantum information science open programming model that we put out there so it's open. Many of the startups are using that programming model and then adding their own secret sauce, if you will, to understand how they can help bring on users in different ways. So it depends on their domain. You see some startups that are focused on the hardware as well, of course, looking at different hardware technologies that can be used to solve quantum. I would say I feel like more of them are focused on the software programming model. >> Well Jamie, it was interesting hear you talk about what some of the clients are doing. I mean obviously in pharmaceuticals, and battery manufacturers do a lot of advanced R and D, but you mentioned financial services, you know JPMC. It's almost like they're now doing advanced R and D trying to figure out how they can apply quantum to their business down the road. >> Absolutely, and we have a number of financial institutions that we've announced as part of the network. JPMC is just one of our premiere references who have written papers about it. But I would tell you that in the world of Monte Carlo simulation, options pricing, risk management, a small change can make a big difference in dollars. So we're talking about operations that in many cases they could achieve, but not achieve in the right amount of time. The ability to use quantum as an accelerator for these kind of operations is very important. And I can tell you, even in the last few weeks, we've had a number of briefings with financial companies for five hours on this topic. Looking at what could they do and learning from the work that's already done out there. I think this kind of advanced research is going to be very important. We also had new members that we announced at the beginning of the year at the CES show. Delta Airlines joined. First Transportation Company, Amgen joined, a pharmaceutical, an example of pharmaceuticals, as well as a number of other research organizations. Georgia Tech, University of New Mexico, Anthem Insurance, just an example of the industries that are looking to take advantage of this kind of technology as it matures. >> Well, and it strikes me too, that as you start to bring machine intelligence into the equation, it's a game changer. I mean, I've been saying that it's not Moore's Law driving the industry anymore, it's this combination of data, AI, and cloud for scale, but now-- Of course there are alternative processors going on, we're seeing that, but now as you bring in quantum that actually adds to that innovation cocktail, doesn't it? >> Yes, and as you recall when you and I spoke last year about this, there are certain domains today where you really cannot get as much effective gain out of classical computing. And clearly, chemistry is one of those domains because today, with classical computers, we're really unable to model even something as simple as a caffeine molecule, which we're all so very familiar with. I have my caffeine here with me today. (laughs) But you know, clearly, to the degree we can actually apply molecular modeling and the advantages that quantum brings to those fields, we'll be able to understand so much more about materials that affect all of us around the world, about energy, how to explore energy, and create energy without creating the carbon footprint and the bad outcomes associated with energy creation, and how to obviously deal with pharmaceutical creation much more effectively. There's a real promise in a lot of these different areas. >> I wonder if you could talk a little bit about some of the landscape and I'm really interested in what IBM brings to the table that's sort of different. You're seeing a lot of companies enter this space, some big and many small, what's the unique aspect that IBM brings to the table? You've mentioned co-creating before. Are you co-creating, coopertating with some of the other big guys? Maybe you could address that. >> Well, obviously this is a very hot topic, both within the technology industry and across government entities. I think that some of the key values we bring to the table is we are the only vendor right now that has a fleet of systems available in the cloud, and we've been out there for several years, enabling clients to take advantage of our capacity. We have both free access and premium access, which is what the network is paying for because they get access to the highest fidelity machines. Clearly, we understand intently, classical computing and the ability to leverage classical with quantum for advantage across many of these different industries, which I think is unique. We understand the cloud experience that we're bringing to play here with quantum since day one, and most importantly, I think we have strong relationships. We have, in many cases, we're still running the world. I see it every day coming through my clients' port vantage point. We understand financial services. We understand healthcare. We understand many of these important domains, and we're used to solving tough problems. So, we'll bring that experience with our clients and those industries to the table here and help them on this journey. >> You mentioned your experience in sort of traditional computing, basically if I understand it correctly, you're still using traditional silicon microprocessors to read and write the data that's coming out of quantum. I don't know if they're sitting physically side by side, but you've got this big cryogenic unit, cables coming in. That's the sort of standard for some time. It reminds me, can it go back to ENIAC? And now, which is really excites me because you look at the potential to miniaturize this over the next several decades, but is that right, you're sort of side by side with traditional computing approaches? >> Right, effectively what we do with quantum today does not happen without classical computers. The front end, you're coming in on classical computers. You're storing your data on classical computers, so that is the model that we're in today, and that will continue to happen. In terms of the quantum processor itself, it is a silicon based processor, but it's a superconducting technology, in our case, that runs inside that cryogenics unit at a very cold temperature. It is powered by next-generation electronics that we in IBM have innovated around and created our own electronic stack that actually sends microwave pulses into the processor that resides in the cryogenics unit. So when you think about the components of the system, you have to be innovating around the processor, the cryogenics unit, the custom electronic stack, and the software all at the same time. And yes, we're doing that in terms of being surrounded by this classical backplane that allows our Q network, as well as the developers around the world to actually communicate with these systems. >> The other thing that I really like about this conversation is it's not just R and D for the sake of R and D, you've actually, you're working with partners to, like you said, co-create, customers, financial services, airlines, manufacturing, et cetera. I wonder if you could maybe kind of address some of the things that you see happening in the sort of near to midterm, specifically as it relates to where people start. If I'm interested in this, what do I do? Do I need new skills? Do I need-- It's in the cloud, right? >> Yeah. >> So I can spit it up there, but where do people get started? >> Well they can certainly come to the Quantum Experience, which is our cloud experience and start to try out the system. So, we have both easy ways to get started with visual composition of circuits, as well as using the programming model that I mentioned, the Qiskit programming model. We've provided extensive YouTube videos out there already. So, developers who are interested in starting to learn about quantum can go out there and subscribe to our YouTube channel. We've got over 40 assets already recorded out there, and we continue to do those. We did one last week on quantum circuits for those that are more interested in that particular domain, but I think that's a part of this journey is making sure that we have all the assets out there digitally available for those around the world that want to interact with us. We have tremendous amount of education. We're also providing education to our business partners. One of our key network members, who I'll be speaking with later, I think today, is from Accenture. Accenture's an example of an organization that's helping their clients understand this quantum journey, and of course they're providing their own assets, if you will, but once again, taking advantage of the education that we're providing to them as a business partner. >> People talk about quantum being a decade away, but I think that's the wrong way to think about it, and I'd love your thoughts on this. It feels like, almost like the return coming out of COVID-19, it's going to come in waves, and there's parts that are going to be commercialized thoroughly and it's not binary. It's not like all of a sudden one day we're going to wake, "Hey, quantum is here!" It's really going to come in layers. Your thoughts? >> Yeah, I definitely agree with that. It's very important, that thought process because if you want to be competitive in your industry, you should think about getting started now. And that's why you see so many financial services, industrial firms, and others joining to really start experimentation around some of these domain areas to understand jointly how we evolve these algorithms to solve these problems. I think that the production level characteristics will curate the rate and pace of the industry. The industry, as we know, can drive things together faster. So together, we can make this a reality faster, and certainly none of us want to say it's going to be a decade, right. I mean, we're getting advantage today, in terms of the experimentation and the understanding of these problems, and we have to expedite that, I think, in the next few years. And certainly, with this arms race that we see, that's going to continue. One of the things I didn't mention is that IBM is also working with certain countries and we have significant agreements now with the countries of Germany and Japan to put quantum computers in an IBM facility in those countries. It's in collaboration with Fraunhofer Institute or miR Scientific Organization in Germany and with the University of Tokyo in Japan. So you can see that it's not only being pushed by industry, but it's also being pushed from the vantage of countries and bringing this research and technology to their countries. >> All right, Jamie, we're going to have to leave it there. Thanks so much for coming on theCUBE and give us the update. It's always great to see you. Hopefully, next time I see you, it'll be face to face. >> That's right, I hope so too. It's great to see you guys, thank you. Bye. >> All right, you're welcome. Keep it right there everybody. This is Dave Vellante for theCUBE. Be back right after this short break. (gentle music)

(upbeat digital music) >> Narrator: Live from Atlanta, Georgia, it's theCUBE, covering Citrix Synergy, Atlanta, 2019. Brought to you by Citrix. >> Hey, welcome back to theCUBE, our coverage of Citrix Synergy 2019, day one, continues. Lisa Martin here with Keith Townsend, in Atlanta, Georgia, and we're pleased to welcome the SVP of Sales and Services from Citrix APJ, Colin Brookes. Colin, welcome to theCUBE. >> Thank you for having me, Lisa, great to be here. >> So Keith and I, excited to have you here, as well. This has been a really exciting start to our day. >> Colin: Yes. The keynote this morning kicked off with David, PJ was there, Microsoft was there, there were some customers featured. Employee experience is so critical to a business's digital transformation, but we often, and theCUBE covers tech innovation all over the world, we don't hear it as a leading edge for companies who really can't transform digitally and be competitive, and identify new products and new services, if the employees don't have access to the apps they need, whether they're SaaS, mobile, web. Talk to us about employee experience, and particularly as it relates to customers down in APJ, as a critical factor in businesses success. >> Yeah sure, it's a great question, and the employee experience is just as you described, it's almost overwhelming the amount of technology that's thrown at people. Which initially is all there to try and make life easier, but it's just adding on top of existing applications and existing systems, and it isn't really making life easier. So what we found is that the employee experience is actually getting more and more frustrating, which means less productivity, which doesn't help the bottom line and the production of the organization, obviously. So our solutions are all around trying to enhance that employee experience, making sure that people have got absolute choice of anything they need, such as the applications that you mentioned on any device that they're using, and also, wherever they happen to be. So it's normally around the future of work, when we're talking about employee experience. And we're trying to make sure that no matter where you are, not just the office which is the traditional workplace of the past, if you're at home, if you're in the library, if you're on a plane, in the car, you should be able to work exactly the same way. And those are the types of solutions that we're bringing to market, to make just that thing happen. >> So Colin, talk to us about, your team is the tip of the spear. They are the first to hear the customer's success stories, they are the first to hear the frustrations. We're in an environment that Citrix is trying to solve a $7,000,000,000,000 challenge of becoming more efficient. IT is a huge part of that. Your frontline, your Sales Engineers, your AEs are having these kind of conversations. Talk to us about their experience of moving the conversation beyond IT into these new areas that Citrix is entering. >> Yeah, again, another great, great question, and that's one of the pitfalls that we normally fall into talking about products all of the time rather than the outcome, which is what we're trying to help our customers with. So perhaps, if I give you an example of some of the places that I travel around in APJ. So, I look after the APJ region, Asia, Pacific, and Japan. It's a huge, vast geography, with multiple cultures, obviously, very heterogenous. An example, say, for Japan, where I was in Japan last week, the Olympics are coming there in 2020. People who have seen Japan, or been to Japan, you'll know about the huge commute that people have to do. There's millions of people in Tokyo, for example, and their business day is long anyway, but when you add on to that one to two hours commute in the morning, and then the same at the end of the day, the normal everyday stressors are just magnified exponentially. And then with the Olympics coming along, you can imagine an extra few hundred thousand, or an extra couple of million people being in Tokyo, that commute is just going to get worse. So the government have actually launched something, I think it was actually in 2017, whereby we're trying to enable employees to work more remotely, which might not sound too new, but it's amazing how many organizations still feel the employees need to be in the office to work. So we're helping them to make sure that people can work just as efficiently at home as they can in the office. And it doesn't just have to be at home. We were talking earlier, Lisa, that traditional office used to be a place, and work, a place you went to, whereas now it can be at home, in the library, traveling in the car. It can be on the plane on the way to countries. I'm in a plane most of the time, every other week at least, but I'm still able and lucky enough to work extremely productively no matter where I am, and on any device. So that's the other thing that we're trying to bring to our customers. it's the ability to have access to any application that we want, so we have complete choice, on any device that we want. So whether I'm on my phone, whether I'm on my tablet, or I'm on my iPad, it should look and feel the same, and I should be able to get the same types of productivity levels. And now you can, with the solutions that we provide. So, in answer to you question, our customers are trying to find solutions to enable their employees to feel they have the best possible experience, and stay productive anywhere they are in the world. >> Well, and really, Citrix is taking it farther than that. It isn't just delivering the same experience on mobile versus desktop, versus tablet, and ensuring that you can do your job, Colin, from anywhere in the world in an airline seat, whatnot. It's also making that experience, the productivity apps, so much more connected. And the video example that David Henshall showed this morning, I thought, was fantastic. >> Colin: Right, wasn't it, yeah? >> It was showing a Senior Marketing Manager, whose a Marketing Manager, whose responsible for Rockstar marketing campaigns, who might be a people manager, and she logs in and goes to check email, and then all these other things pop up over the course of a couple of minutes, and she's in and out of seven to 10 apps, not connected. >> Colin: Exactly. >> Tell our audience a little bit more about how Citrix Workspace Intelligent Experience is really transforming that experience, allowing those workers to get back to their daily responsibilities. >> You need to come in work in APJ, that was perfect. (laughing) >> Lisa: Okay! (chuckling) >> I've got job just for you. Yeah, so, the day to day activities that we all go through, the lady in the video was the Head of Marketing, I believe it was, but most of her day is spent being distracted. I think the statistics that David gave was that something like 85% of the workforce are distracted throughout the day. You flip that around, that means only 15% or so are actually being productive. It's frightening, isn't it? So the examples that you saw were her signing some simple expenses, but that isn't as simple as it sounds. She needs to be almost an expert in the application that signs off the expenses. What we do with the Intelligent Workspace from Citrix is we pick out the bit's that actually she only every really needs to use, which are probably a small percentage, one, two, three, maybe five percent of the full, wonderful application that that expense report may be, she doesn't need to use all of that. so what we do with the Intelligent Workspace is we just bring forward onto her workspace the buttons that she needs, a summary of the expense, an accept or an approve, or a reject, and she can carry on straight away. And what you saw was about a 10 minute session within an application to approve an expense, reduced to less that 30 seconds. When you do that across the whole day, I think the numbers that David gave was our ambition, is to probably give people one day back of their week. That's 20%, that's a huge amount that we'll be able to find. Almost thinking of it like a time machine. We're going to give you some of your time back to actually be productive and do the things that you've been employed to do. She'd been employed to be creative in marketing, and now she can. >> So, you gave us the use case of the remote worker in Japan, great use case, but APJ, huge region. >> Colin: Yes. >> And you're not IT, and IT Vanders are not the only ones that have APJ regions, so talk to us about the importance of the relationship with Ajour and Google. David shared one stat, he said we're entering the yoda bite, which was a new word for even me... >> Lisa: Yeah! >> I'm a geek, the yoda bite era, and as data sets grow and the need to perform analysis against that data, but yet, we're in a very dispersed region. >> Colin: Sure. >> Keith: How important is the relationships with Microsoft and Google to enable that type of analysis of data? >> Yeah, sure. So look, the relationship with all of our partners is extremely important, especially within the APJ region. As you mention, it's such a vast geography, and I think people that have not actually lived in the APJ region just don't realize how vast it is. I'm often asked if I can go from where I am, where I'm based in Singapore, to nip over to Japan or down to Sydney to go and sort out some problems. >> Keith: It's only an eight hour flight. >> It's 10, 12 hours, but it's also a different time zone, and you know, then you talk back to the UK or the States, you lose a day with the time zone there. So, I mean, I love it, don't get me wrong, but it is a vast, and it's not just the geography, it's such a diverse culture area, as well. So everybody behaves slightly differently. Coming back to your Microsoft and Google, we're not a database company, we're not a data center organization, our solutions are going to provide these wonderful experiences for people. But we need the help and support, and we're very lucky to have it of the likes of the Microsoft, and the Google, and all of our other partners that have this infrastructure in place, and that effectively, shrink that geography for us, does that make sense? >> It does. >> So let's dig into the Citrix Workspace Intelligent Experience a little bit further, 'cause you talked about something that really struck me, saying with this video example that which David shared, and we were both talking about it here. So for our audience, it was this great video of a Marketing Manager's daily activities, I kind of mentioned on it a minute ago, but you mentioned that with Intelligent Experience, you're going to surface. Say, I'm a marketing person... >> Colin: Yep. >> And I need to get into Sales Force, 'cause like in this video, my boss has asked me the status of a deal that maybe marketing influenced, and I don't want to have to know a ton about Sales Force. What, how is Citrix using AI and data to evaluate per user what components of each of those applications should be shown to say, me, that Marketing Manager? >> Yeah, I think he gave the great example of the photocopier, didn't he? Whereby you walk up to these machines these days and they've a hundred different buttons on them. (laughs) >> Yes. >> And we basically just want to take a photocopy, and they make it simply one large, green button, and that's probably the one that we always use. It's the one percent of the functionality on the photocopier, and it's the same with the applications. That you and I are not super users, but these applications are wonderful applications, but they're built for the super user a lot of the times, with every part of the functionality within them, which makes it quite complicated for you and I to use when we want very simple tasks. So the Artificial Intelligence of the machine learning is used to, each time we go into one of the applications, to figure out what do we do on a day to day basis, what's normally the thing that we're trying to process? And the more and more that we do that, the smarter and smarter the application becomes. And it also, instead of just guiding us along the way, it's almost starting to think for us, and put the things in front of us that we only need for that day, which is great. So rather than me having to now look at my to do list, it's there for me already in the the Intelligent Workspace, and I can just go through things, skim across the applications where I need to be without going deep, four, five, six different layers, and I'm wasting time on things that I'm not really being paid to do. So, that's how it works. The more I go in, the more it learns about me and my behaviors, and if I go in one particular application, it probably means that I'm also going to be looking at another application that's connected, moving forward, and that's the sort of intelligence that we've built into the system. >> So going from that marketing person being reactive or staring at the copier, that brought back some memories today, I'm like, whoa, I haven't seen one of those in a while, but being reactive, to proactive, to eventually predictive. >> Absolutely, that's a great way of putting it. You definitely need to come to APJ. (laughs) >> Okay! >> Need to start writing these sound bites down. Yeah, that's exactly it, and not only, like, she's using the example of the lady, she's feeling less stressed, she's able to have more time being creative, which is what she's been employed for. So this is what turns 'round into the employee experience, which equates to better productivity, which is the bottom line for the organizations. And this is what it's all about at the end of the day. The organizations want to be more efficient, and they want to be more productive, and they want to make more profit. And we're enabling them to do that via enabling the user experience to be the absolute best that it can possibly be, whilst at the same time, making sure that everything is extremely secure. (crosstalk) >> Oh, sorry, Keith, go ahead. >> I want to get into a question around culture when it comes to APJ. You know, we have, to your point, very different cultures. There's Japan, whose embracing the concept of robots, so we've seen, like, software robots in different industries, and Japan embracing that idea of automating and making these tasks simpler. But yet, culturally, Australia's very different. There's maybe a little bit more hesitation to embrace robotics. How is your Sales Force bringing along the two different cultures so that, you know, you can have full experiences from one region, and bring that to, bring the best of class to...? >> Yeah, that's another great question. I think we have 57 different nationalities in our Australia and New Zealand team. The culture within Australia is multinational, as well, because of that. So although it's Australia, it's not just Australians that are there, and you find that across the whole of APJ, every office that I happen to work into has got a multitude of different nationalities. A bit less so in Japan and South Korea, but all of the others are very very mixed. So it helps that you're bringing people from different parts of the organization, even from the States or from the Mir, into the APJ region, so that they can cross culture and learn from other people. But it is one of the fascinating things of living in APJ that they're diverse cultures, and one of the reasons why I choose to live down in that part of the world. I have to act, sometimes, as the buffer between the North American mentality of everything's the same, and everybody speaks the same language, and why can they do it this way? And how I then have to translate that for the boys and girls in Japan, and the same in Australia and New Zealand. So it's a thing that's you're learning about every single day, and every single year. It is a fascinating place to live, fascinating place to live. >> Well, I imagine that really can be used as an internal engine for Citrix in the APJ region, because you mention, what, 57 nationalities in two countries alone represented on your team? About leveraging that as an opportunity for even maybe the rest of Citrix and your partners, too, to understand the nuances, why it's important to understand cultural differences as they relate to how technology is used, different security and compliance regulations. It's got to be an advantage. >> It is an advantage, and you also find that depending on the country that you're working, when they're at different stages of their journey, so moving to the cloud, for instance, it's as people have been moving to the cloud for many, many years, but you'll be amazed how many of the largest organizations in the world are still on that journey. And it's not a journey of you're suddenly have an unpremixed application on a Friday, and now we're in the cloud on a Monday, it just carries on going. I think there was a statistic that David mentioned this morning, that something like 95% of the applications that we currently have today are still going to be here in four or five years, plus all of the new applications that we're building every single day. So it is an advantage to be in such a melting pot of cultures and different personalities, you're absolutely right. >> And I'm sure having a boy from Manchester is a facilitator of all of that, right? >> There you go, there you go, I slot straight in. I think I'm the 58th nationality to go in there from Manchester. (laughs) >> There you go. Well, Colin, thank you so much for joining Keith and me on theCUBE at Synergy. We're excited to hear about what you guys are doing down in APJ, and excited to hear more of what's to come from Synergy 2019. >> Thank you so much. >> We appreciate it. So, for Keith Townsend, I am Lisa Martin, you're watching us on theCUBE live, day one of our two day coverage of Citrix Synergy 2019. 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