(electronic music) >> From the heart of Silicon Valley, it's theCUBE! Covering, CloudNOW's 7th Annual Top Women Entrepreneurs in Cloud Innovation Awards. >> Hi, Lisa Martin with theCUBE, on the ground at Facebook headquarters. We're here for the 7th Annual CloudNOW Top Women Entrepreneurs in Cloud Innovation Awards. Our third time covering this event, and we're excited to welcome to theCube, one of tonight's winners, Masha Sedova, the co-founder of Elevate Security. Masha, welcome to theCUBE! >> Lisa, thank you so much for having me, it's really great to be here. >> And congratulations on the award. >> Thank you, thank you. >> So you are a security expert, you studied, you were a STEM kid back in school, but you had this really interesting experience when you were at Salesforce a few years ago, related to security, where you went, I think I see one of the things people have been missing where cyber security is concerned. Tell us about that aha moment. >> Yeah, absolutely. So, having grown up in the security field, there's this saying that, the human is the weakest link. And I personally never believed that, and I was like, there's got to be a way of turning this around and so, I stepped back and said, What it would look like if people wanted to do security instead of had to? What it would look like if people were champions for security, and not because we made them do it, but because each of us were invested in it? And so, I took a step back from my Computer science and computer security background, and dove into the field of behavioral science, positive psychology, and game design. And started exploring how people think, and how we make decisions, to see if I can start applying that to security. And, would you know it, there's some really amazing findings that I came across in that space. >> So you were saying, before we went on that, a pretty significant percentage of breaches are, unfortunately, caused by us humans. >> Yeah, something like 95% have a human error related to it. And if you think about cyber attacks, it's a human being attacking another human being with a bunch of technology in the middle. And if we keep solving it with just technology we're going to keep ending up making the same mistakes we have been making for decades. But if we look at the human element, and why we make mistakes, and how we let ourselves learn from them and make better mistakes and also better choices, we can actually move the needle in a really significant way. >> So, Elevate Security co-founded just a couple of years ago. Really impressive with your board. Tell us about your leadership team and the board before we get into the significance of the name. >> Yeah, absolutely. So, it's co-founded by myself and my co-founder Robert Fly. So, we have a diverse founding team. And from the very beginning we believed that embracing our diversity, in our hires would be of significant differentiator and not just the way we hire, but also the way we build our product. Because we're building products for employees of a whole bunch of companies all over the world and so it was really important to us. And so, to date we're 50% women including our engineering team and we have an all outside female board, board of directors which is a fact I'm really excited to announce today. >> Excited and proud. So when you had this idea, (clears throat) excuse me, and clearly all of the data show that, like you said if we keep throwing technology at the problem with security we're not going to solve it. >> Yeah >> What were the conversations like as a female co-founder, going in and trying to get funding for this idea in something as, hot of a topic and sensitive as cyber security? >> Yeah, you know, it was challenging. Fundraising, I think if you ask any founder you'd say, it would be challenging. I would recommend anybody going into this know your stuff, and stand up behind it, know that you have experience and an idea or a brand, that brings you to the table, brings something to the table and that you have that behind you. So, just because several VCs might say no it doesn't mean that your idea's not worth fighting for or coming to life. And so, it took us a while but we found a fantastic set of venture partners to back us who had very similar philosophies in the way they both raise money and supported entrepreneurship and it's really exciting, exciting time to be have partnered with them. >> So, one of the things you mentioned before went on was the card that your mom gave you. >> Yeah. >> I think that's so inspiring and share that with our audience for those who might have a great idea like you did but say, I keep being told no. >> Yeah, just 'cause it's hard, doesn't mean it's not worth doing. If I, were to have gotten to the end of my life and I didn't try starting a company, I knew that I was always regret it. And, that is something I definitely couldn't live with. And, the card that my mom sent me, it was in late in 2016 it said, "A ship is safe in the harbor "but that is not what ships are built for." And I realized, I had to do this. I absolutely had to start this company, I had to see where it goes and I have a unique perspective and a unique set of experiences in the world. And ideas about how this really hard problem can be solved and I want to see it come to life. And I have had the opportunity to gather an amazing team around me to help me make that vision come to life and I'm really excited to see where it goes. >> So in terms of where it's going, humans are sensitive people. >> (chuckles) Yeah. >> When you're talking with companies, >> Yeah. >> Whether they're born in the cloud companies or legacy enterprise companies and you're saying, Hey, guys it's your people, we're all human. >> Yeah. >> From a cultural response. >> Yeah. >> What's that conversation like do they understand it? And how do you help them go from those really, like we were talking about boring-- >> Yeah. >> Videos and training tutorials to actually, impacting behavior? >> Mm hmm Yeah, so there's two schools of thought in security field. It's the people who believe that human element can't be solved, that humans will always make mistakes, so we need to throw as much technology at it as possible. We've been doing that for three decades and it hasn't worked. And honestly I'm waiting for that generation to move on until we get a new set of ideas in. And what I'm seeing is the up and coming, set of security leadership coming in saying, You know what? Let's try something new, let's try something different. And, you know, I have invested in technology and it hasn't solved it. What if we try a different approach? And, the thing is, security people aren't known for our human expertise. We're good at a lot of other things, but not human expertise, and so bringing in things like behavioral science which is known for understanding how and why we make decisions is a perfect combination to solve this problem that, to date has been unsolvable. Because we really haven't been bringing in expertise outside of our field which on the topic of diversity, is exactly what we need. >> Exactly. So what are you looking forward to as we are just about in the finishing the first month of 2019? >> Oh yeah so, we'll be at RSA at the end of February, early March speaking about our brand new product Snapshot. But I'm also really excited to continue hiring out our team. We are hiring tons of engineers, so if anyone is looking please-- >> Where can they go? >> Elevatesecurity.com. >> Elevatesecurity.com. >> Mm Hmm, yeah, and so continuing to build out our team in San Francisco and in Montreal. >> Well Masha, congratulations on the award, on this really innovative idea bringing in, behavior to security. We appreciate your time and look forward to seeing more of what you guys are about to do. >> Thank you so much. >> Congratulations. We want to thank you for watching theCUBE, I'm Lisa Martin on the ground at Facebook. See you next time. 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>> Woman: From the heart of Silicon Valley, it's theCUBE; covering CloudNOW's Seventh Annual Top Women Entrepreneurs in Cloud Innovation Awards. (dramatic music) >> Hi, Lisa Martin with theCUBE on the ground at Facebook Headquarters. We're here for the Seventh Annual CloudNOW Top Women Entrepreneurs in Cloud Innovation event. Welcoming, one of the award-winners tonight, to the program, we've got Sce Pike, the founder and CEO of IOTAS. Sce, it's so great to have you here, and congratulations on your award. >> Thank you so much, Lisa. >> So IOTAS's cool software. >> Mm hmm. >> Tell us about that. This is for the Smart Apartments. These days we're so used to being able to talk to any device and have it control things. Smart cities are our big thing, smart everything. Tell us about IOTAS. What do you guys do when the impetus for the technology. >> Sure, I really believe that the future of smart home is actually something that is not just four walls and a roof, but actually something that is aware of you. So, aware of you and knows your preferences and settings, and actually knows everything about you and wants to actually be an ally to you, and actually can differentiate between you, and your family and friends, and potentially an intruder. And so, the only way you're going to get there is to actually work with early adopters of technology. This is when we start identifying the real estate industry with multi-family where all the early adopters were living, right, because only 30 percent of Millennials own homes. And so, we thought about this and said, "Okay, well, how are we going to actually get to those millennials?" And then a real estate developer actually approached us, saying, "Hey, I want technology differentiation for my building that I'm creating, 200 units in Portland Oregon," which is where I'm from, and said, "I want to have something different." And that's when I was like, "Oh, this is the opportunity to actually work with the real estate industry to put it into the fabric of the buildings." And that's when I got really excited when we can actually make a true smart home that has all the lights, all the outlets, all the locks, voice as you mentioned, and everything that is an experience versus just on, off. >> That's so interesting. I looked at your Web site and saw the journal and how it's talking about something that you mentioned, this awareness and learning the individuals and being able to have the intelligence to distinguish. >> Is it called stories on the website? >> Those are stories, those are the automations, so that you can have a good night story, good morning, welcome home; so everything just works for people who are moving into our apartments. They download the app within 30 seconds. They can see everything that they can control, but they can see also, all the pre-programmed automation as well. But the other notion of what we are creating is something called a living profile. And this is really relevant from a CloudNOW perspective, is that the living profile travels with you from place to place to place. So we are not only doing smart apartments but we're also working in student housing, military housing, senior living, and starting to go into single family home as well. So for us, the notion is that these smart homes, all your settings preferences, your routines, your habits, travel with you from place to place to place, eventually to hotels, to cars, working spaces, hotels, short term vacation rentals and such. >> Wow! That's phenomenal. So this is an interesting kind of collaboration between the real estate industry and some technologists. >> Exactly. Exactly. >> I love that you were approached by a real estate developer who said, "I want to have a differentiation for my business." >> Exactly. Was that sort of a surprise to you thinking, you understand tech, you have a really cool background in anthropology as well as electronic arts, but there must have been sort of an interesting opportunity going, "Well, there's a huge opportunity in the market here >> Yeah. >> that we can help tech really kick the doors wide open on real estate. >> Yes. Exactly. My previous company, Citizen, which I sold to Ernst and Young, is known for connected technology. So we were developing connected technologies in cars, in healthcare and fintech, and we were looking at smart homes for single family home. And so, for us, when that real estate developer approached us, looked at the market, saw that the market is huge. It's $500 billion to a trillion dollars, just for multi-family home alone, it's an absolutely a large market, and then realized that this was truly an opportunity to scale smart home and IoT devices in a meaningful way because you're not just selling one device, one home, not even one building, but you're selling entire portfolios of companies like Prudential or JP Morgan. All the funds that you hear about, they're all real estate funds, right? And they're changing hands 40% of the ... A 40% of the fund is changing hands every year. That means they are buying and selling, and as they're buying and selling, they're adding technology into these buildings. >> Wow! That's so interesting. So, I want to kind of pivot a little bit into your background. I mentioned anthropology degree and electronic arts. And you have, I was asking you before we went live, I love stories like that where there's a ... I hear it wasn't a STEM kit, but you have some really cool influences that your anthropology background has delivered to, not just your career but also the technology that you guys are delivering. Tell us a little bit about that. Sure. So, anthropology is a study in human behavior, right? There's physical anthropology and cultural anthropology. Physical anthropology is now considered almost like evolutionary psychology. And so that actually allowed me because I've always been curious about human; human nature, why people do things, and that actually led my career into this interesting path of user experience design. And electronic arts actually taught me how to code as well as design on the computer. And when I graduated from college in the late '90s and moved to Silicon Valley, everybody's like, "I need somebody who could code and design all these Internet sites." So I ended up actually designing the first GM e-commerce site, the first HP's e-commerce sites, and that actually was not a direct path. I never thought I'd be making websites or working in an Internet, but it was an interesting path to get there. So you're right, it doesn't have to be this straight and like you got to be in computer science. There's so many different avenues to think about how technology needs a different point of view, right, from an art background or an anthropology background, and I think that's where there's an opportunity to bring in women or girls in a different way that still goes into STEM. So steam is a huge portion of what I support. >> Yes. And you talked about, it's just different points of view, it's thought diversity, even. >> Yes. >> Tell us a little bit about the culture that you're building at IOTAS and where, maybe even some of the softer skills >> Sure. >> are key to enabling you guys to do market expansion and accomplish some pretty big goals? >> Yeah. I mean, culturally, I love my team. I think one of the things that we always strive for, though, is the ability to always give back to the community as well. So we have like, events, as well as like, once a month, everyone has like, a give-back Wednesday, right? So they can go and volunteer and do other things that is outside of just their work life, right? And so that's just one of the things that we do and that allows them to just step away from their daily activity of being driven by just the startup mentality or the startup life and just go build something, and we do this a lot, Habitats for Humanities, right? We go build homes, real homes, and we always think we should offer these homes as smart home technology. But those are the things that I think really impact who we are. The other thought I had was I travel a lot. And I had this moment where I was getting on a plane. I was looking at the pilot, I was going, "Oh gosh! So much of my life is dependent on white men, and, unfortunately, like, my investors, my board members, all my executive staff, my husband, and I was thinking, "I need to change something. I'll keep the husband." (Lisa laughs) But we (chuckles) recently added a female board member who has a cybersecurity background. I'm recruiting for a female CFO and COO as well, and I'm trying to change up my executive staff, change up my investors, change up my board 'cause this is not something that you think about, coming from my generation which is a little bit older. You just need to do what you need to do to get it done, you don't think about yourself as a female entrepreneur. I thought of myself as an entrepreneur. I think of myself as a CEO. I don't have this like, "I'm a female entrepreneur." And so you sometimes forget to support other diversity in this environment, and that's kind of this moment of realization as I was getting on the plane, "I got to change something." Right? And so, our staff is more than 40% female. I'm trying to change that a little bit more. That's one of the key things that I think is a strength of having just representation. >> And maybe one of these days, you said your point: It won't matter, you will just be able to be a CEO, an entrepreneur. >> exactly. >> One more thing, since you're recruiting, where can people to go to find out more information about the opportunities? >> Sure, they can come to our site, reach out or contact at iotashome.com. That would be the best way to reach us. >> Excellent. Well, Sce, congratulations on the award. >> Thank you. >> And for what you're doing to help revolutionize the real estate tech industry. It's such interesting technology to make it aware and personal. Thanks for your time. >> Cool. >> Thank you so much, Lisa. We want to thank you for watching theCUBE. I'm Lisa Martin, at Facebook Headquarters. Thanks for watching. (dramatic music)

>> Announcer: From the heart of Silicon Valley, it's theCUBE covering CloudNOW's 7th annual Top Women Entrepreneurs in Cloud Innovation Awards. (lively music) >> Hi, Lisa Martin with theCUBE on the ground at Facebook Headquarters. We're here with the CloudNOW Top Women Entrepreneurs in Cloud Innovation Awards, their seventh annual. We're here with one of the award winners, Katherine Kostereva, the founder and CEO of bpm'online. Katherine, it's great to have you here. >> It's honor to be here. Thank you very much, Lisa. >> Congratulations on the CloudNOW award, but also you are no stranger to awards. Even in 2018, you were named one of the Top 50 SaaS CEOs for 2018. Not just female CEOs, CEOs. That's a pretty big honor as well. >> Katherine: Thank you. >> So bpm'online I want folks to understand not just your career path, but also that you're pretty persistent and bold. Bpm'online is a very successful and well-known business in Europe. >> Katherine: Right. >> Founded in 2002 with five people. >> 16 years ago. >> 16 years ago. >> Bootstrapped. >> Bootstrapped by yourself, and here you are recently moved to the US and you're basically kind of start-up in the US. >> Exactly. >> Tell us a little bit about that story. What you grew as a female leader in Europe, and the impetus to say we can do more and bring the business to the United States. >> Absolutely, would love to tell you this story. So 16 years ago we built this company. Bootstrapped it, no investors, no friends and family money. Just from zero, from scratch, and have successfully grown the business until we started to hear from our customers who were large, global organizations using our software in Europe. We started to hear, "Hey guys, "why we don't know you in the United States? "Why our headquarters doesn't know your name?" And then we started to talk to Gartner and Forrester, and they said exactly the same. Your technology is so amazing, and, right now, we are included in five Gartner Magic Quadrants and five Forrester Waves. And technology is amazing, but why you are not here in the United States? So, eventually, I moved to the United States with some of my peers, and we started to build our office in Boston. It happened three years ago. So right now we feel ourselves like a start-up here in Boston. While back like several years ago in Europe, and right now actually in Europe, this is a strong, mature company with 500 people in the company, working in the company in six offices. >> And business process automation, CRM, well-known in Europe, tell us about why did you select Boston and not come out here to Silicon Valley when you decided to move out here? >> (laughs) That's a great question, and I have a very easy answer to this question. As we have so many customers, partners and actually team members in Europe, we just wanted to find something with a shortest time-zone like time difference, right. So the difference between Europe and Boston is five to seven hours while here's it's additional plus three hours. So my day usually starts with Europe, so, when I start working around 7 a.m. in the morning, I work work with Europe, then I work with the United States, and then in the evening I start working with APAC with Asia, with Australia because we have our office in Australia as well. So we have our customers and people working in Australia, so this is my evening hours. >> Oh my goodness, so here you are being recognized tonight as a female entrepreneur. Tell us about your inspiration, and what has kept you persistent. Being a female in technology is challenging, and we all know that and, for many reasons. Hopefully one day it won't matter, gender, but it does. What are some of your recommendations for not only founding a company, and really kind of harnessing that persistence but also growing a culture that supports diversity. That understands and embraces change. >> This is a great question. Honestly, for me those are my customers, and that what I would recommend all women and female and male entrepreneurs to talk more to their customers because when you and your customers have the same vision about how to develop the company, how to develop the product, it inspires you. You just, you move on. You want to develop. You want to develop more, and just to give you an example both our customers and our team we believe that organization just can't have excellent customer relations without very holistic business processes beneath. So we believe that organization, if we're talking about mid-sized and large organization, they need to have holistic processes first, and then, based on this process, they going to have great customer relations. So this is kind of our vision and our mission, and that's what our customers share with us and that what has inspires me to move on and on and develop new products for our customers. >> Well, Katherine congratulations on the CloudNOW Award win. >> Thank you. >> Thanks so much for joining us on the program, and we hope you have a great night. >> Thank you so much for your time. Honor to be here. Thank you >> Our pleasure. We want to thank you for watching. I'm Lisa Martin for theCUBE at Facebook Headquarters. We'll see you next time. (lively, airy music)

>> Announcer: From the heart of Silicon Valley, it's theCUBE. Covering CloudNOW's seventh annual Top Women Entrepreneurs in Cloud Innovation Awards. (upbeat music) >> Hi, Lisa Martin with theCUBE, on the ground at Facebook Headquarters. We're here for the seventh annual CloudNOW Top Women Entrepreneurs in Cloud Innovation Awards. Welcoming one of the award winners and a CUBE alumni to the program, we have Tongtong Gong. You are co-founder and COO of Amberdata, Tongtong. Welcome back to theCUBE, and congrats on the award. >> Thank you, thanks for having me Lisa. >> Our pleasure. So, you've been on theCUBE before. We'll talk about Amberdata in a second. And I love the name, so I want you to tell us a little bit about that. Health and intelligence for blockchain, but one of the really interesting things about you is you are a technical female co-founder of a venture-funded company. A lot of words there, huge accomplishment. >> Tongtong: Thank you. >> Tell us about the inspiration. What was the opportunity? Was it your idea? Was it your co-founder's idea? How did this opportunity for the technology come to fruition? Then how did you, as a female, go and lead and get funding for this technology? >> Wow, how much time do I have? I can talk all day on this subject. So, it all started last 2017, summer. I was just very intrigued with blockchain technology and the potential of how blockchain can change our life and take our identity, assets, have full control, remove intermediaries. I had a full-time job at that time, leading engineering for a startup company, and I just don't have enough time in the day to learn about this new technology and what's the better way to do it, and then jump right in, start own company, and start from blockchain data. So, my background is in data analytics and computing, and when I start learning blockchain, I realized blockchain data, it's stored, it's immutable, but it's really hard to access. It's really hard to analyze. It's really hard to process without all the tools that we all know and comfortable with. So, me and my co-founder at that point were going back and forth with this new technology and the opportunities. I think it's his idea. Let's do something with the data that's stored on blockchain. Amberdata, the company's name, it's because Nick Szabo did a podcast with Tim Ferriss and Naval about blockchain is a fly trapped in amber. Upon layers and layers of amber solidified and the bubbles and the fly, you can still see it but it's immutable. You can't change it anymore. So, we're like, what brilliant name is that, right? >> Lisa: Absolutely. >> Amberdata. Without a tool, a platform like us, you can't possibly count all the bubbles in the amber. We help you extract the bubbles from the amber, the flies from the amber, and analyzing it. And that's what we do. >> Wow, that's a great analogy, a great name. Health and intelligence for blockchain. Blockchain is a very hot technology topic. Every company out there, whether they're a startup born in the cloud or legacy enterprise, wants to be doing something in blockchain. As a female co-founder, was that an advantage for you when you went in to venture capitalists looking to get funding? What do you think some of those advantages were? >> Honestly, I always consider being female is an attribute of me. It's not the definition of me. My gender doesn't define me. It doesn't constrain me. It's just who I am and I'm also engineer. I'm also incredibly curious all the time. I'm also bubbly. I'm also a wife. I'm also a daughter. So, there's just many attributes of me. When we start a company, we went into lots of friends and VCs and Meetups and we'd talk to anyone about our idea. Looking for advice, looking for validation. That's really what led us to get the funding. >> I love that. One day I hope we'll be to a place where gender doesn't define us but we know the numbers in females in technical roles. But it sounds like one of the things that you leveraged, maybe, were some of those softer skills. You're very personable. You had a great idea. You clearly have passion for it. Building your own groundswell with Meetups and a network seems like one of the key initiators of your success. >> Now you put it that way, I think so. I never thought about it that way. Yeah, 'cause in the beginning, you really try to define and refine the idea and the product. Are you solving a problem? What is the problem that you are solving? You really can't get answers unless you talk to lots of people and I think, perhaps, being a female, it really helps me just to talk to people all day long. >> It's good that you can do that. Genetically, I think we both have that in common. Tonight, as we wrap up here, you're presenting in front of Sheryl Sandberg, who is probably one of the beacons that women have globally. Not just in technology, she's obviously written some incredibly inspiring books about a number of different life situations. You must be pretty excited to have the opportunity to not only be a co-founder but to be recognized by this award and have somebody as prestigious and inspirational as Sheryl in the audience. >> Absolutely. I have both her books, Lean In and Option B. I actually bough both books in Chinese version for my mom, as well. So, I have four copies. I'm a huge fan of Sheryl. I think she's very inspirational about leaning in and take a seat at the table. One of my friend, Jamie Moy, once said, "Girl, let's forget about taking a seat. Let's create a table. Let's create a seat for other people." >> "Girl, let's create a seat." I love that. Tongtong, thank you so much for stopping by. Congratulations again on the award. >> Thank you. >> And we look forward to having you back on theCUBE again, talking more about what you're doing with Amberdata. >> Thank you for having me. >> We want to thank you. You're watching theCUBE. I'm Lisa Martin from Facebook headquarters. Thanks for watching. (upbeat music)

(upbeat music) >> Narrator: From the heart of Silicon Valley, its theCUBE. Covering CloudNOW 7th Annual Top Women Entrepreneurs in Cloud Innovation Awards. (upbeat music) >> Hi, Lisa Martin with theCube, on the ground at Facebook Headquarters. We're here for the seventh annual CloudNOW Top Women Entrepreneurs in Cloud innovation. Welcoming back to theCube, Idit Levine, who was a winner of one of the awards tonight. Idit, welcome back to theCube. >> Thank you so much, it's great to be here. >> You are the co-founder and CEO of solo.io. >> Idit Levine: Right. >> So, Solo, I think Han Solo, StarWars, I know there's a different impetus for the name there. >> Idit Levine: Yeah. >> I want to talk about, you've been on theCube before talking about the technology, but I'd love for our audience tonight, you are here receiving an award for one, of being one of the innovators, top women in Cloud. Tell us a little bit about the founding of the company, what was the inspiration from a technology perspective, but also as a female technologist, not easy to get funding, tell us a little bit about your backstory. >> Yeah, so I work in the start up most of my life. So I was in Foundry, in a companies, not, I wasn't founding them. And so, you know, working in one company who got acquired, then I moved to another one who got acquired, then I was the CTO of Cloud Management Division in EMC. Much easier to be in a big company, but what drive me to actually start Solo was, because I really saw the need. And did end up actually solving a real problem in the industry. But as you said, it's not easy. So at the beginning I was very naive, I thought, well I already did a lot of open source project, already have a really good kind of like, you know a bitrun of doing and innovative, and so on, I should just get the money, right. So yeah right, no. (laughs) It's not working like this. It's harder to get the money. And also working, I'm specifically in the East coast, which make it even harder. And I'm the only founder. Which mean that it even make it much, much harder. (laughs) So when I started actually, I raised money in the beginning. You know there was a lot of question, like for instance, why don't you have a partner? And so on, I was insisting on not taking one because I felt that I can enter the product myself, right now. And there's nothing to say yet, so there's no point of bringing the business, and I'm a smart dude, I will learn. And that worked really, really well. So, I took the money eventually from, actually in the West coast, actually from a true venture and an amazind pundit, which is amazing, amazing investors, which was just like clear to me that that was the guy who need to go with me. And, we started a company a year and a half ago. But, part of the reason that I call the company Solo is kind of like in a way to explain that I can do it, right? We can do it, even that I'm a woman, and even that I'm tech, I can do these things by myself, so that's part of it. >> I hope you have stickers and pens for when people walk into your offices that says, I can do it, we can do it. That's a great name, and I love the history behind that. But you've fought some pretty big up hill battles, but in a short period of time, getting funding. What's your advice to your peers, either in this generation now or women in the next five years who have a great idea, they have the technical expertise like you do to move forward and just absorb that friction that's going to come your way, how did you do that? >> So actually my motto is really simple, just be the best. So like, I had a great mentor before, we said it right. People will try to stress you in your way and try to explain why you're not doing a good job and try to explain why they're doing a better job. But in the end of the day, people cannot, at least for me I'm a big data driven person, data is the most important thing, so what I did is just, instead of talking, I just was doing. And you know, it was hard in a point of conflict, ignore that, because we're doing really well. Our idea is really good. And again, and again. And persistently, we're doing well. That eventually it was just, you can ignore that. So it wasn't an easy way though. >> No definitely not. You make it sound easy, but your persistence and your determination clearly are essential. Tell us about the culture that you want to, as your company as solo.io continues to grow, what are some of the parts of wisdom that you're going to insist that your leadership team has, like someone that maybe has software skills that are eseential, not just the technical expertise, in order for this fast culture of, we can do this, to flourish? >> Yeah, so I mean, I have an amazing team. And I have to say, what I'm trying to do, my motive is that, I know what I'm good at, but there's stuff that I'm less good at. And my job is to basically surround myself with an amazing A plus team and just let them go. So that's exactly what we're doing. I mean, I'm in charge, I'm the CEO. And I overlook of all the company, doing a lot of the work of with the, managing the engineering, but I have amazing leaders who is going out to this job. I have, I'm doing a lot of the product but I did want a strong, strong people next to me. So if its my VP of Sales, and my field CTO, so I think that the most important thing in the company right now, and this is what we're working on, is the openness. You know, we're not making any decision, we're just sharing it with the amazing energy, and I think this is the key. It wasn't simple, I mean there were people who didn't fit and there was people that we needed to let them go, because, I'm very precise about that, we should be the best. And in order to be the best, you need to have the best people. >> And you want more of the best, because you're hiring. Where can people go to find more information? The website? >> Yeah they can totally go to the website, and just we're everywhere, like Twitter and LinkedIn, so you can just find us. And yeah just come and work for, it's really cool. It's going really well. >> Well, Idit you have such a great energy, thank you so much for joining us on the program. And also congratulations on the award that you won tonight. >> Thank you so much. >> I want to thank you for watching theCube, Lisa Martin for theCube on the ground at Facebook headquarters. Thanks for watching. (upbeat music)

>> From the heart of Silicon Valley, it's the Cube Covering CloudNow 7th Annual Top Women Entrepreneurs in Cloud Innovation Awards. >> Lisa Martin on the ground with the Cube at Facebook Headquarters. We are here for the 7th Annual CloudNow Top Women Entrepreneurs in Cloud Innovation Awards. Welcoming to the Cube for the first time, one of tonight's winners, we have Charu Sharma, the Founder and CEO of Nextplay.ai. Charu, it's great to have you on the Cube. >> Thanks Lisa, I'm really excited to be talking to you. >> And congratulations on your award. Your pedigree, when I looked you up on LinkedIn, I thought wow, where do I even start, the things you've accomplished in such a short time period are pretty impressive. I want to share a few with our guests. You've built, in college, in your spare time, two award-winning start-up companies out of your dorm room before you got napped up by LinkedIn to grow their talent solutions revenue. You've won awards by Grace Hopper. We mention tonight you're here with CloudNow, one of the top women entrepreneurs in cloud innovation. Tell us about, I'd love to get your story of what inspired you to go off and found Nextplay.ai, the inspiration, also the chutzpah to say, "You know what I want to do this, "and I need to go get funding" which is really challenging for women in technical roles to do. Tell us about that. >> Yeah, so tonight I'll be giving a talk next to Sheryl Sandberg and that's nothing short of a miracle for me because I grew up in a family in India where women were not allowed to work, and so growing up it was important for me to have access to economic opportunities and that's how I came to the US for a scholarship, and I'm here today because a lot of mentors serendipitously came in my life and opened doors for me. So, to pay it forward, when I worked at LinkedIn before, I built a mentoring program for women at LinkedIn specifically cuz I think in the workplace especially women, minorities, and introverts suffer in finding a sponsor in helping open doors for you and mentors at your company can specially help you navigate the political landscape and help you grow your career at the company which helps the companies with retention as well. Exactly two years ago I started Nextplay.ai to be able to do this at scale, so today we work with companies from Coca Cola to Lyft to Splunk, and we not only connect their employees internally for mentorship, we also have robust analytics to show the ROI on retention. >> I was looking at some of your stats, I was telling you before we went live, I geek out on stats, that really show that your technology can make significant business impact for, you mention Coca Cola, Lyft, Splunk, etcetera but you obviously saw a gap a few years ago when you got into tech yourself saying not only do we know the numbers and the stats of women in technical roles as being quite low, but one of the things that you saw is one of the things we need to do to help increase those numbers is start internally and mentoring these women. To your point, of not just helping them establish confidence to stay but navigate that political landscape. I think that's a really unique opportunity, when you pitched this idea to these Cs, what was their response? >> Yeah, so mentorship is not an established product category, and on top of that, I inserted gender, race, accent, age, etcetera, and so frankly I got mixed opinions, but I chose to focus on the people who saw the big vision and who cared about the story and the impact something like this could have, so LinkedIn's executives, 500 Start-ups, TechCrunch's former CEO, who's a woman, they're some of the earliest investors who put their bets on us. Today we have shown success stories at every scale, so after six months of working with us employees are 25% more likely to recommend working at their company which actually when you do the math, it's huge. It saves millions of dollars for companies. There was a woman at a company who became the first woman at her company to get promoted while away on mat leave, that's huge. >> Wow, that is huge. >> A new product manager was able to, because of us, connect with somebody who they otherwise wouldn't know, and they were able to help identify a multi-million dollar market opportunity for the company, so there are definitely these case studies which is now creating a movement and now we have over 300 companies who want to work with us. They're on a waiting list. >> A waiting list? >> Mmhhm So we're definitely creating this momentum. >> And we talk about groundswell and momentum, especially at an event like tonight where there's over 300 attendees, 1o winners, one of them being yourself, and there was no advertising to buy tickets because the groundswell is growing so much. The trajectory that Nextplay.ai is on, in two years is pretty steep, you got some exciting things coming up in March, tell us about that. >> Yes, thank you, so when ai play and we sell to enterprise companies to do their mentoring and sponsorship programs internally for talent retention, that said, we started the company to help level the playing field so now that we're relatively stable and are a strong robust team with decent traction, this March we want to give a give back, so we're launching a social impact campaign where around the world we're going to help 100,000 women get mentored. So, if you want to host events at your company, if you want to get involved as a mentor or a mentee, please e-mail me at charu@nextplay.ai. >> And people can also go to the website to find out more information about that? >> Not about that campaign specifically yet, but they'll find my contact information, so it's nextplay.ai. >> And even at your Twitter handle which is probably in the lower third here. >> Yes >> Excellent, so congratulations on the award. The amount of work that you have done in such a short period of time is incredible. I can see it in your attitude and your smile and your energy, congratulations on getting to present to Sheryl Sandberg tonight and for seeing this opportunity in the market to help with that retention from within. What a great opportunity and thanks again. >> Thank you Lisa. >> We want to thank you for watching the Cube. I am Lisa Martin on the ground at Facebook headquarters, thanks for watching. (light electronic music)

(computer mouse clicking) >> Hi, Lisa Martin on the ground with The Cube at Google for the sixth annual CloudNOW Top Women in Cloud Awards and we're very excited to be joined by one of the award winners, Beth Cohen. You are with Verizon, congratulations on the award, Welcome to The Cube. >> Thank you, yes. >> So tell me what you do for Verizon. >> So what I do for Verizon is I come up with new products, and we've been focusing over the last few years on software defined networking, which is a brand new, cutting edge area that not only Verizon is new to but also the entire world is new to. So what we're doing is we're taking cloud concepts and applying them to network services and I'm actually involved, in addition to that, in a new initiative called edge computing. So there's going to be white paper coming out shortly on that and that all came out of my work at Verizon on the products, the software defined networking products I've been working on. >> Wow, so you are a pioneer. We'll get to more of that a little bit later but what are some of the things that excite you about being on the leading edge of software defined networking and edge computing? >> Well, what's really exciting to me is working with the customers and getting them excited about this new technology and how it's really changing the world. And they're all excited about it because they understand that the future is here and that they need to embrace it. >> So one of the things that I found was really interesting when I was doing some research on you is you've worked with several technology companies to help them change their product strategy direction, taking advantage of the cloud. So I mentioned the work pioneer earlier but you're clearly influential. How have you been able to work with companies of presumably diverse cultures to help them change direction? >> So that's an interesting question. The company has to be ready for it and some companies are not, actually. But the companies, fortunately I've had the opportunity to work with some companies that were ready for either whether they recognized, in one case, their market was disappearing, literally, as their customers were leaving and they didn't have any new customers and they recognized that they needed to take a new direction to survive. And what they did is they had some really unique, interesting technology around high availability and survivability, which is something that companies really need but theirs was a hardware based solution and what I helped them do is to really come up with a new way of looking at it that was a software based solution that they could apply to classrooms. >> Wow, so tell me about the influence there. What's that process like to show them, like you were saying, some of them, customers are drying up, obviously this is an impetus for change, what were some of the obstacles that you helped them identify and overcome to identify, "This is why we have to shift direction, "this is going to be much more beneficial?" >> So, they obviously were in great pain, as their balance sheet was drifting down but they had to realize that their skill sets, that they had some people that had some great skill sets but they had to really think differently about what they were doing. So one of the things I did is help them understand the new technologies that they were going to be adopting. So I did some training, worked out some training with them and gave them a two day training session on a cloud technology and what it was about and how it could apply to them. I also had to understand what they were doing and their secret sauce so that I could really extend that and say, "Okay, your job's not going to go away "but you really need to add some additional skills "to be successful in this new direction." >> What are some of the fears, technology fears, that you've heard as, not just an influencer helping companies to make the right directional changes, but also even at your current career at Verizon? What are some of the things that people are afraid of regarding technology that you can help them see, "Ah, it's not so bad?" (laughing) >> So, you know, Verizon's a telecom and telecom's, what I like to say to people is, "What we're selling is reliability, right, "so every time you make that cell phone call, "it goes through, right?" And Verizon prides itself on that and every time you have that connection, it works every time. Well, there's a lot of technology and a lot of operations and a lot of support services that go on behind the scenes to make that actually happen. And the general public's probably just not aware of that. But the people inside the company are very afraid to get away from, "Well, we've always done this and we have to continue doing "this because we do have that five nines reliability that we "have to deliver," and so it's very difficult to say, "Oh, well we'll do it differently now." So, there has to be a lot of education around, and gaining the trust that yes, this new technology can be used and can deliver those five nine reliability statistics and SLA's that you're used to delivering. >> Do you think it's more of a fear of maybe cultural change than it is actual technology? >> I'd say it's probably a combination of both. Verizon's a technology company so obviously we embrace technology and we have a lot of really smart people working for the company who love technology. But we also, we want to service our customers and we don't want to get that angry phone call about, "The network's down." So, there's kind of a combination to make sure that we deliver to our customers what they expect. >> Exactly. So I mentioned the word pioneer earlier, you have a really interesting career path that I think is very inspirational. In the last couple minutes that we have here, share with us about, how did you get from what you studied in school to being a leader in software defined networking at Verizon? >> Wow, so I studied architecture, as in building architecture, I went to Rhode Island School of Design, which is completely, totally opposite. Although, I do tell people, I learned a whole lot about creativity and critical thinking, which is very valuable skills to apply to being a pioneer because when you're in cutting edge, what I spend most of my time doing is connecting the dots and saying, "Oh, this technology can be applied here," or, "These two technologies can work together, "have you ever thought of that?" "Oh wow, never." (laughing) So that's why I end up spending my career being on the cutting edge of things. >> I love that. You bring up a great point that is, in a lot of fields, no matter what you study, there are great lessons to be learned from, for example, applying the creativity and technology, there's a great value there and so I think that's very inspiring to others who might be interested in different things and know that there's a lot of cross pollination. Last question-- >> I have one more comment about that. >> Oh, please go for it. >> There's no such thing as wasted time, everything I've done over the years has always ended up being a learning experience for me. I spent two years being a cook at a fancy French restaurant in Phillidelphia and that was a learning experience too. (laughing) >> And I love that and you're absolutely right, all these experiences build one on the other on the other and I agree with you that, and I hope a lot of people feel the same, that there isn't a waste of time, it's not a wrong step, it's something that you can learn from and they'll be a better person, a better worker, a better boss for it. >> And a mean cook. >> Exactly, I got to get some recipes from you. So last question, the CloudNOW Top Women in Cloud award, really quickly, how did you find out about that and what does this award mean to you? >> I'm very excited about it. I have to admit, it was a big surprise for me. Somebody nominated me and they sent me a note on LinkedIn and I had completely forgotten about it and then I get this email and so I was like just stunned so I'm very excited about it. >> And it seems, like I've said, I've used the word pioneer a number of times, and you're very inspiring and I'm sure that the people that bestowed the award are very thrilled to have you in the class as this is the sixth year. >> Yes. >> Well Beth, thank you so much for joining us on theCUBE and sharing your story and again, congratulations on the award. >> Thank you again. >> I'm Lisa Martin on the ground with The Cube at Google, thanks so much for watching. Bye for now. (upbeat music)

>> Hi, I'm Lisa Martin on the ground with The Cube at Google Headquarters for the sixth annual CloudNOW Top Women and Cloud Awards event. Very excited to be joined by one of the award winners tonight, Alice Steinglass the President of Code.org. Congrats on the award and welcome to The Cube >> Thank you. >> It's great to have you here but first of all tell us about Code.Org. It's a pretty big organization and so what's it all about? >> Yeah, so our goal is that every student should have the opportunity to learn Computer Science. And we're focused on equity and diversity. I was surprised to learn that most schools today don't teach Computer Science. And it's not that most kids don't take Computer Science, it's that even if they wanted to most K12 schools today, the kid can't even take a Computer Science class if they want to. And this unfairly affects students of color, students in poor schools, they even have less of that opportunity today. And so our goal is that every school should offer Computer Science and every child should have the opportunity to take it. >> That's outstanding. How long have you been involved in Code.org and what inspires you to donate so much of your time to this organization? >> Yeah, so I joined about a little bit over two years ago. I'd been working in the tech industry for about 15 years, so I'd seen first hand what the lack of opportunity looks like and I was volunteering in my free time, helping out in schools and I just really wanted to make that my full-time job. I also think as a woman in Computer Science I remember walking into my first Computer Science class and it's a lecture hall with 500 people and you just feel like you're sort of in the wrong place. And it can be intimidating and I think especially when you don't know all the words or all the buzz words, you can feel like, I don't know what that word means, I don't know what BBS is right? So therefore I don't belong in Computer Science and it turns out, you don't need to know what a BBS is to do Computer Science. It's basically Reddit and nobody needs to know Reddit to do Computer Science. >> But that's a really great point that there's a lot of intimidation from kids at young ages, "Do I belong here?" "I like it but..." Like you said, there are things like acronyms that can intimidate someone. But some of the stats I was reading that 25% of students in the US have an account but this isn't just in the United States, you guys are doing some great things globally to get kids involved. So tell us a little bit about the global expansion of Code.org. >> Yeah, so almost half of our students come from around the world. And I think that it's not just about America, it's about every student deserves this opportunity. It's actually cool, most of our translation work, almost all of it is done by volunteer translators and we have organizations around the world like, Programa Il futuro in Italy who has translated all of our content into Italian and is working with the Italian Government and making it part of the national curriculum in Italy. Working with partners in Mexico and all over the world, who are doing great work and right here at home. You don't have to go far away, we're partnered with the Oakland School District which is right here. And we're partnered with San Francisco and all sorts of schools right here in America don't have that opportunity and so that's what we're focused on fixing. Because I was talking about, it's challenging when you don't know it and giving the students an opportunity to learn that in High School gives them the confidence to go and do this if they want to in college. I was lucky, I had a high school Computer Science class and I had a teacher who believed in me. And it makes a huge difference. >> Absolutely. >> So we want to give all students that chance. >> That confidence that you mentioned really is key. If you can just help, you probably think one person, just feel a little bit better that if, "Hey I don't know what this acronym is, how many other people don't know?" and that can just really build upon that. Something that I think is really cool that I've just learned about is the Hour of Code. Tell us about that because this is the perfect week to be talking about it. >> Yeah, you are interviewing me during CS education week. And one way you can celebrate CS education week is the Hour of Code. The Hour of Code has become an international movement. We've had tens of millions of students participating all over the world. This week alone there are over a 100,000 different Hour of Code events that are organized. You can see a map of them all over the world. An Hour of Code is a way of letting a student try Computer Science because I can tell you till I'm blue in the face that it's fun, or that it's interesting or that you can do it. But we see a much bigger impact when students actually try it. Last year we had thousands of students, which we measured. Questions like, I like Computer Science or I want to study Computer Science before and after they tried an Hour of Code. And what we saw was that it really makes a huge difference to try it. But you know the group that it mattered the most to? High school girls. High school girls. >> Fantastic. >> Yeah. Because they had this impression that Computer Science wasn't for them. But then after trying it, they said, "Oh you know what? It's not about sitting around and coding the Fibonacci Series." You can do that with code but you can also make apps and you can design websites and you can create things that have this creativity aspect and they wanted to go on and take it. Most students who do the Hour of Code go beyond the Hour of Code. And our goal with the Hour of Code is not to do one hour of code. One hour of code is not Computer Science, you're not going to learn that much right? >> Right. Getting your toe wet maybe? >> Yeah, get your toe wet. But the real goal is to help teacher teach years of Computer Science. To go from that to saying, "I can teach Computer Science." It's about the students and helping them take it and it's about the teachers and helping them teach it. Most of what we do at Code.org is helping teachers who never learned Computer Science when they went to school, learn Computer Science and learn how to teach it to their students. Because our teachers, they didn't learn Computer Science right? >> Right. >> And so we're asking them to teach the subject which is critically important in the 21st century. But it's a challenge. >> It is. Do you have any favorite stories of maybe a student or a teacher or both that tried this and their eyes were opened, "Wow, this is way more than I thought it was." >> So, there's a local teacher near Seattle, his name is Juan and he also was not a Computer Scientist. He had never taken Computer Science, I think he was teaching Political Science. I'm not sure, but I think that's what he was teaching. And he came to our workshops and he said, "Hey, I can do this. I can teach Computer Science." And we have one week workshops over the summer to help the teachers learn how to teach it. And curriculum and professional development that we provide for schools at no cost to the school to help them get started teaching Computer Science. And he took that leap and he did it. And he said, he went into one of his classes and he's in a district that is mostly under represented minorities and he looked at his class, and his class was all male and there were not very many of the under represented minorities in his class and he said, "Well, I've got to fix this." So he went out and he went to the choir class and he found this woman, our Sally and he said to her, "Hey why are you not in Computer Science right now?" and she said, "Oh, I don't know. I don't even like to sing." >> Oh my gosh, wow. >> So he just marched her right up. He got the form, he switched her over to Computer Science. He got her friend Daisy, he got a whole bunch of women in his class. And they loved it. And our Sally took that class and she kept going and she took Python. >> Wow. >> And she's applying to colleges right now and she wants to be a Computer Science major. >> That's amazing. Recruiting from choir. >> Right. And her parents never went to college. One of them never went to high school. And for her this is an opportunity to be part of all the things that we see in Silicon Valley. And I want to see her do it. >> Great story. Last question, the CloudNOW, and this is the Sixth Annual Top Women in Cloud Award. Congratulations on winning and how did you hear about this and what does it mean to you? >> I think it's a great award. I really love that CloudNOW is doing work to encourage equity and to encourage women in the tech space. I think that has a lot of synergy with the work we're doing at Code.org. Trying to encourage women and young women to be able to have this opportunity and be able to take these courses. And you know, it's okay if they don't want to go into the tech space. Most of them won't but if they have the opportunity to see these courses I hope some of them will be inspired and that when they are inspired they'll have that background, so they can. And for the other ones who go into all sorts of different fields, whether it be design or education or medicine, or marketing or who knows? Knowing how Computer Science works, I think is a critical set of skills for all people everywhere in this day and age. >> I agree. It'll be a great part of their foundation. Well, speaking of inspiration, you've been quite inspirational. Again congratulations Alice on the award and thank you for stopping by the Cube. >> Thanks. >> You've been watching the Cube a lot and we're on ground at Google for the six annual CloudNOW, Top Women in Cloud Awards. I'm Lisa Martin, thanks for joining. We'll be right back.

(click) >> I'm Lisa Martin with theCUBE on the ground at Google for the sixth annual CloudNOW Top Women in Cloud Award Event and we're very excited to be joined by one of the award winners, Neha Jain, Engineering Manager at LinkedIn. Welcome to theCUBE. >> Hi, thank you, Lisa. >> And, second of all, congratulations on the award. We'll talk about that in a second, but one of the things that I found very inspiring when I was doing some research about you is how you describe yourself on LinkedIn. A lot of us use LinkedIn, of course. I love that you said that you love to work on technology that empowers users and uplifts the society. What a beautiful statement. >> Thank you so much. >> Tell me a little bit more about what you mean about that. >> Growing up, I always wanted to be in a space where I was doing something for the community. A little bit about myself is I'm an only child and my father passed away when I was barely a year old. So my mom, who's also disabled, raised me literally single-handedly and we had a lot of help on the way. So the thing that always kept me going and inspired is if I could do it, then anyone can. And I have to make that happen, and that is an obligation or a responsibility that I have toward the world. That's basically what I did. Initially I wanted to become a doctor and help the patients get the best of their health but I couldn't deal with blood. >> That's kind of a key. That was a good decision. >> I was really interested in math as a child, so I was like, "Yeah, let's try this engineering thing. "It also sounds pretty fun." And then that's how I started in the engineering field. Initially I joined a company directly from college, but the work didn't inspire me as much. And then I found out about SlideShare. It was a company in the user-generated space, user-generated content space, and they had a female CEO and I was like, "Oh my God, this is just perfect, "and I have to get there." So I joined SlideShare, and six months later it got acquired by LinkedIn. Interesting turn of events. And then now at LinkedIn, we are in the process of creating economic opportunity for every member of the global workforce. And that's a mission I can live for. That's something that inspires me every single day and gets me up in the morning, gets me to work, where we are trying to get the right talent matched with the right job, get the companies the right hire. That's very inspiring work to do. >> As an, and I would say, inspiring female in technology, what are some of the things that once you finished your education, you said your first job, you realized, "This isn't quite what I want." But you have the drive, it sounds like probably innately for you that, "I want something else." You kind of knew what you were looking for. Or maybe you knew, "I know when I get there." >> Yeah, you could say that. It's something that, ah, what I was doing was interesting work, but in terms of impact, it wasn't very clear. So I'm sort of a person who's driven more by results, by metrics or something like that. There should be something tangible that's coming out of it, that I can measure. >> Right, yes, validating, right? >> So then I was like, at that time, internet was taking off, and it was all very -- People were all over the place and there were so many things getting shared. And then Facebook came around and then there was Arab Spring and so many other things that were happening. People were taking ownership of their own lives and their own values. I thought that something in the internet space would be an interesting place to be where you could make the change and empower people, empower your users. And I wasn't willing to move out of India at that point, so it was like, "Let's just join SlideShare." I'd been using SlideShare when I was in college doing researches and working for Google Summer of Code. So then I saw that they had a banner that they were hiring, and I'm like, "Okay, yeah, let's just interview for them." >> And here you are. Within the last couple of minutes here, I want to talk about the Top Women in Cloud Award that you're being honored with tonight. And also something that I thought was really, really honest that you wrote on LinkedIn was your experience with imposter syndrome, which I've had for many years and didn't even know what it was until I read about it. And I think that's so, it's such a strong message, knowing that you've had that, but also seeing how accomplished you are, what does this CloudNOW Top Women in Cloud Award mean to you? >> That's a very good question. That's something that I'd been asking myself as well when I first got nominated for it. So my friend, who is the co-founder of Haliburton School, Silmar, he nominated me for the award. I got the email and I was very excited that okay, this is really interesting. How could I become this person? And then I read the application form. There were five questions and I'm like, "I'm not good enough. "I'll not be selected. "I'll just spend a lot of time filling out "this application form, and it will all be futile." So I thought, "Let's just not do it." But then Silmar, he just didn't nominate me for the award, he pushed me to apply, to fill out the application. >> Because he knew how accomplished you were. >> And I am so grateful to him for that. He started a Google Doc where he copied all the questions, and he started listing all the things that I'd done. >> That's fantastic, Neha. >> He is the kind of mentor or the kind of friend, the kind of force that I guess if all the females and all the people had, the world would be a different place. So that's the kind of inspiration, the kind of support that you want from people. >> Absolutely. >> Then I was talking to my husband and my husband was like, he's a very logical person, he wouldn't give you direct prescriptions that, "Okay, no, you should do it, "you should do that," or this or that. He would ask you questions and then make you decide what you want to do, but in those questions will steer you in the direction. >> Right. >> Which is very clever of him. Very few people have the kind of smartness to do that where you don't even realize that you are being pushed into some of the things. >> It sounds like he helps you think through, and you realize, "I have accomplished a lot. "I am deserving of this award." And here you are, being honored tonight. >> Yeah, so it's like, maybe that's not what I thought. What I thought is that there are things, and I should probably apply for it and not wait, not give up because of the result. So that's something that I've also learned in my life. My mom always tells me, "Don't bind yourself to the result. "Just give your best shot. "That's all which is in your control, "so just do that." And that's basically also what my husband also ended up pointing out to me. So then I was like, "Okay, fine, I'll apply." And it was basically like just three days before the application deadline. So I filled out the application form, sent it out to the LinkedIn's comps team for review, my manager reviewed the entire work-related stuff, and I'm so grateful that they were able to do the review process in time so that I could apply right before the deadline. I don't know what the CloudNOW award will mean for me, and I hope that we are able to drive real change in the tech field and bring more women and more diversity and inclusion and belonging in the community. So today, Vint Cerf was the keynote speaker. And he was saying that when he joined the tech industry there were 50 percent women, and there were women who were programming. And if you've seen the movie Hidden Figures, >> Oh, yes. >> There were women who figured out how to program. >> A very long time ago. >> Yeah, a long time ago. And we've had people like Grace Hopper and all these other women leaders. And now just 20 years later, you would think the situation would get better, but it has actually gotten worse. >> Right. >> So why is it? The thing that falls on us as a responsibility is to figure out why would we change direction for the worse. And, people have gotten smarter, not lesser intelligent, right? So why would women not opt into computer science and give up? There is something that we aren't doing right. And I think a lot of companies have started asking the right question. Like in LinkedIn, we have the diversity, inclusion and belonging initiative. And we try to make these differences in real time. When I joined LinkedIn, when I moved to the United States, I couldn't recognize people because of the variety of facial structures. And I had a lot of difficulty. I had always grown up seeing Indian faces. And I could easy tell that you were Calcutta or you're from Bangalore. And I could tell it from their faces. But that wasn't something here. And I would always confuse people, and that bothered me a lot. But at LinkedIn, all the things that we had, all the initiatives that we had, the culture and the values, they help me feel belonged. And not a single day has passed where I don't feel that I am not the right person for this job. >> You're making a contribution. >> Yeah. >> Well, congratulations Neha on the award. >> Thank you. >> Thank you so much for stopping by, and I think you're quite inspirational. >> Thank you so much. >> And we want to thank you for watching. I'm Lisa Martin on the ground with theCUBE at Google. Thanks for watching.

(digital clicking noise) >> Hi. Lisa Martin with the CUBE. On the ground at Google for the 6th annual CloudNOW Top Women in Cloud Awards event. We're very excited to be here. And now to be joined by the founder of CloudNOW, Jocelyn Degance Graham. Welcome back to the CUBE. >> Lisa, we are so happy to have you and the CUBE back for the second year. So our 6th annual event and the second year that you've been broadcasting. We're just really delighted to have your team be able to shine a spotlight on the incredible accomplishments of these women in tech. >> It's always so inspiring, Jocelyn, I was telling you before we went live, that I love reading about the people that you're honoring. But you yourself have been awarded a number of times. So you're quite the women in technology as well. >> (laughs) >> I wanted to talk a little bit about CloudNOW and what you've guys have done. Two really big announcements this year. Tell us about that. >> So the big things we've really been working on for 2017 are the scholarships, Lisa. I have to say of all the professional things this year, I really am the most heartened by the work in the scholarships. It is what is most important to me. As so we start by identifying two exceptional academic partners. We had looked at a number of ... We had read the research, we've been looking at how do you most make impact. And have more women join tech, join technical ranks, right? And so there's been a lot of debate and a lot of research about that. And what we have found is that it's very important for women to have a role model in an organization. It does not necessarily even have to be a mentor. It needs to be a role model. The other piece of the equation is the ambition gap. So it's not just about getting tons of women in the pipeline It's also about getting women that really want to take it the whole way. So this kind of combination factor of that next generation of leader that's really going to be able to get to that upper echelon of office. So the academic partners that we selected, we feel like they've really have done a great job of identifying those future leaders. For us to be able to place our investments with them. To gather corporate partnerships that are willing to be able to fund that next generation of leaders. So we have exceptional partners. We have exceptional academic institutions. If I can, I'd love to tell you just a little bit about the academic partners that we've selected. >> Yes, absolutely, please do. >> Yeah, so the first one is Holberton School. And Holberton is in San Francisco. They have a really unique model. They don't charge students any kind of tuition up front. What they do is once the student has gotten their first full-time job, then they start paying back what they would have paid in tuition. And so, it's a remarkably equitable kind of format for education. >> Lisa: It is. >> It's very different than what most people are seeing for colleges and universities. The problem is in how expensive it is to live in San Francisco. >> Lisa: Right. >> So the scholarships are actually a living wage stipend. Because the school is too intensive for the students to actually be able to work. It's a very compact program. Instead of four year, the students are done in two. So that's our first academic partner. The students are getting jobs at fantastic companies like LinkedIn, and NASA. And they are actually out-competing MIT and Stanford grads for those jobs. >> That's phenomenal. >> It is phenomenal. So we are more than happy to suggest to our corporate funders that they put their money on those bets. >> Lisa: Excellent. >> So we've got Google and we've got Accenture that are funding those Holberton scholarships. And then the second academic partner is in Bangalore, India. And it's Shanti Bhavan. You might have seen this with the Netflix documentary, "Daughters of Destiny." >> Lisa: It was incredible. >> Absolutely incredible and absolutely moving. The Shanti Bhavan school, for your viewers that are unfamiliar with it, they take children from the poorest of the poor background, in rural India. They commit to educating these children from the age of four all the way through the university level. The scholarships we put together with the help of Intel and Apcera and CB Technologies are to fund girls studying STEM at the university level in Bangalore. And this is just the beginning, Lisa. We really hope that in 2018 we can increase the number of scholarships and we really hope that we'll be able to increase the number of corporate partnerships as well. Because these students are doing phenomenal things and we really believe that they're going to be taking their place along side any of what the Ivy League graduates would be doing. >> I love that. And in our last minute, talk to us about Google and Google's involvement with you. Because that's pretty remarkable what you've been able to achieve for CloudNOW with Google. >> Thank you. The Google involvement has definitely been an involving partnership. And the funding for Google actually happened ... It was a happy circumstance that I ran into Vint Serf at a party and got introduced to him. I gave him a quick 30 second overview of what CloudNOW had been doing and he handed me his business card and said, "It sounds really interesting, send me an email." >> Wow, from one of the fathers of the internet. That's pretty amazing. >> I couldn't believe how accessible or easy-going he was. But I went ahead and I emailed him. I said, "What I'm looking for is some money for a scholarship fund. I'm not asking you for it, I just know if you were to endorse this, the money would very easily be found." So I went to sleep. Woke up, the very next morning there was a response from Vint and he had sent me the money. >> Oh my goodness. >> And we were done. The fund was closed, we were on our way. >> Wow. >> And what he said in response, it was so beautiful, Lisa. He said, "One does what one can to be of service." That message, I've been really holding it with me for the last several months. "One does what one can to be of service" Because I think it's just a very inspiring message, especially as we all go into 2018 and think about what we're grateful for. I hope there are people in your audience that feel like they can do what they can and will join us in this very heart-felt mission. >> Wow. You are so inspiring Jocelyn. With what you and your partners have created with CloudNOW. We thank you so much for asking us to be here. Our second year with the CUBE. It's a great event to cover. But be proud of what you've accomplished. >> Thank you, Lisa. >> Because it's incredible. >> Thank you for all of your support, it really means a lot to me. >> Excellent. We want to thank you for watching the CUBE, I'm Lisa Martin on the ground at Google for the 6th annual CloudNOW Top Women in Cloud event. Thanks for watching. (digital beat music)

>> Lisa: I'm Lisa Martin with theCUBE. We're on the ground at Google for the 6th Annual CloudNOW Top Women in Cloud Awards. Very excited to be joined by award winner and CUBE alumni Erica Windisch, founder and CTO of Iopipe. Welcome back to theCUBE, Erica. >> Erica: Thank you. Great to have you here, and congratulations on being one of the top women in Cloud. >> Yeah, of course. >> Tell me, when you heard about that you were being recognized, what did that mean to you and where you are in your career? >> Well, oh gosh, I mean it really meant, it was really big for me. I actually wasn't really expecting it. I think I was nominated and I totally forgot. I think somebody had mentioned to me that they were nominating me and I had no idea about it. I totally forgot about it. But I mean, for me it's just so validating because as much as I've, well one, because I've done a lot of interesting things in Cloud and in tech, but I've never really gotten a lot of recognition for that. And also, just recognition, I mean to be quite honest, I'm transgender. So the fact that I was recognized as a woman, Top Ten Women in Cloud Computing, was extra important and special for me. >> Oh, that's awesome. So tell me about your path to being where you are now. Were you always interested in computers and technology, or is that something that you kind of zigzagged your way to? >> Yeah, well, it was one of these things I guess I had some interest. When I was a child, we had BASIC exercises printed in our math books but our teachers never went over it. So I got kind of interested and I would read through those like those little appendums in my math books, and I would start teaching myself BASIC. And I picked up a Commodore 64 and it didn't work and I taught myself BASIC, more BASIC with those manuals. And I just had these little tiny introductions to technology and just self-taught myself everything. Eventually using a high school job to buy myself books and just teaching myself from those books. Managed to grab Linux on some floppy disks, installed it and tried to figure out how to use it. But I didn't really have lot of mentors or anything that I could really follow. At best there were other kids at school who were into computers and I just wanted to try and do what they were doing or do better than they were doing. >> I love that, self-taught, you knew you liked this and you were not afraid to try, "Hey, let me teach myself." That's really inspiring, Erica. >> Yeah. >> So, speaking of inspiring, tell me about the Iopipes story. So you're a TechSource company, tell us a little bit about TechSource, what that investment in IOpipe means. >> Yeah, so, I started, I guess I first started IOpipe two years ago. And I found the co-founder Adam Johnson, who joined me. And we applied for Techstars, got in, and that was like the first validation that we had from outside of ourselves and maybe one angel investor at that time. And that was a really big deal because it really helped accelerate us, give us validation, allow us to make the first hire, and they also taught us a lot about how to refine our elevator pitch, and how to raise money effectively. And then we ended up raising money, of course. So with the end of Techstars we had a lot of visibility, and that helped us raise two and a half million dollars seed round. >> Wow, so a really good launching pad for you. >> Yes, yeah. >> That's fantastic. So tell us a little bit more about the technology, I know that there's AWS Lambda, we just got back from re:Invent last week, so tell us a little bit more about exactly what you guys do. >> Oh yeah, so what we do is we provide a service that allows developers to get better insights into their application, they get observability into the application running a Lambda, as well as debugging and profiling tools. So you can actually get profiling data out of your Lambda and load that into Google DevTools and get Flame Graphs and dig in deep into which function called which function inside of each function call, so every Lambda invocation you can really dig down and see what's happening. We have things like custom metrics and alerts for that. So you can, for instance, we built this bot. I built it in two days. It's a Slack bot that, if you put an image in a Slack, it will run it through Amazon Rekognition and tell you, describe the objects in it, and describe it. So, for instance, if you have visually impaired members of your team, they can find out what was in the images that people pasted. I built it in only two days, and I could use our tool, let's say to extract how many objects were found in that image, whether or not a specific object was found in that image, and then we can create alerts around those, and do searches based on those, and get statistics out of our product on the data that was extracted from those images. So that was really cool, and we actually announced that feature, the profiling feature, at Midnight Madness at re:Invent so it was like the opening ceremony for re:Invent. It was just us, Andy Jassy and Shaquille O'Neal. >> Lisa: What? >> Yeah, and we launched our product, and we did the demo of this Slack bot, and it was a lot of fun. >> Wow! So you were there last week, then? >> I was there, we were there last week, and we were actually the first, myself, my co-founder and one of our engineers were up there and we were the first non-AWS speakers at the entire arena, it was really amazing. >> Wow, amazing. Congratulations. >> Thank you. >> So with all the cool announcements that came out last week on Lambda, Serverless, even new features that were announced for recognition, how does that either change the game or maybe kind of ignite the fire under you guys even a little bit more? >> Well I think one of the biggest announcements relative to us was Cloud9. And we knew that this was going to happen, Amazon acquired them a year ago, a year and a half ago, but they finally launched it. And they really doubled down on providing a much better experience for developers of Lambda to make it easier for developers to really build and ship and run that code on Lambda, which provides a much tighter experience for them so that they can on-board into things like IOpipe more easily. So that was really exciting, because I think that's really going to help with the adoption of Lambda. And some of the other features like Alexa for work is really interesting. It will probably just again, a lot of Alexa apps are built on top of Lambda, so all of these are going to provide value to my own company because we can tell you things like, "Well, how are your users interacting "with those Alexa skills?" But I think it's just generally exciting because there's just so many really cool, I mean, I don't know how many things they announced at this re:Invent that were just really amazing. Another one I really loved was Fargate, because I mean I came from Docker, I used to be a maintainer of the Docker engine and something that I was pushing for at that time in OpenStack and other projects, was the idea of just containers completely as a service without the VM management side of things, because with like ECS, you had to manage virtual machines, and I was like, "Well that is a little, like, "I don't want to manage virtual machines, "I just want Amazon to give me containers." So I was really excited that they finally launched Fargate to offer that. >> So the last question in our last couple of minutes here, tell me about the culture and your team that you lead at IOpipe. You were saying before, you know, when you were a kid you were really self-taught and very inspired by your own desire to learn, but tell me a little bit about the people that work for you and how you help inspire them. >> Oh gosh, well I think first of all, we are, right now we're nine people. I would say about four or five of us are under-represented minorities in tech in one way or another. It's really been fantastic that we've been able to have that level of diversity and inclusion. I think part of that is that we started very diverse. You know, a lot of companies will say, well, one of their problems with not having enough diversity is that they hire within their networks, well we hire within our networks, but we started very diverse in the first place. So that organic growth was very natural and very diverse for us, whereas that organic pairing growth can be problematic if you don't start in a very diverse place. So I think that's been really great, and I think that the fact that we have that level of diversity and inclusion with our employees is kind of inspiring, because a lot of workplaces just aren't like that in tech. It's really hard to find, and granted we're only nine right now. I would really hope that we can keep that up and I would like to actually make our workforce even more diverse than it is today. But yeah, I don't know, I just think it's fantastic and I want what we're doing to be a role model and an inspiration to other companies and say, "Yes, you can do this." And also the work people in the workforce, yes, you can be a woman in tech, yes, you can be trans in tech, yes, you can be non-binary in tech. I am binary, but we have non-binary people in staff. And, I don't know, I hope that's inspiring to people and also myself being a transgender founder, I maybe know one or two other people who are transgender founders, it's very uncommon. And I hope that also is an inspiration for people. >> Well I think so, speaking for myself I find you very inspiring. You seem to be someone that's really known for thinking, "I'm not afraid of anything. "I'm just going to try it. "Starting a company, I'm going to try it." And it sounds like you guys are very purposefully building a culture that's very inclusive, and so I think that, as well as your recognition as one of the Top Women in Cloud, be proud of that, Erica. That's awesome. >> Thank you. >> And you got to meet Shaquille O'Neal? >> I got to meet Shaquille O'Neal, yeah. >> I've got to see the photo. (laughs) >> Yeah. >> Well thank you so much Erica for joining us back on theCUBE. Congratulations on the award, and we look forward to seeing exciting things that you do in the future. >> Okay great, thank you. >> I'm Lisa Martin on the ground with theCUBE at Google for the CloudNOW Top Women in Cloud Awards. Thanks for watching, bye for now.

>> Hi, I'm Lisa Martin with theCUBE, on the ground at Google for the sixth annual CloudNOW Top Women in Cloud Awards. And we're very excited to be joined by one of the winners this year, Caroline Wong, the Vice President of Security Strategy at Cobalt.io. Welcome to theCUBE, Caroline. >> Thank you for having me. >> It's great to have you here for many reasons, and we know that we're both dog lovers and they're not going to let us talk about dogs for the whole time, but I love that. So, you have previously been at eBay, Zinga, Symantec. Were you a STEM kid from grade school, and always interested in IT? Or is this something that you sort of zig-zagged career-wise, and made this career that you have now? >> So when I was 16 years old, my dad asked me what I wanted to study in college. And I told him Dance or Psychology. >> Wow, that's a different from >> It's different because I was like well, "What do I like? What do I enjoy doing?" And he said you're going to study Engineering, and you're going to do it at the best school that you could get into. And I studied Electrical Engineering and Computer Science at UC Berkeley. I really struggled with the curriculum, but I'm so glad that I do have a formal background in technology. I ended up in Cyber Security pretty randomly, to be honest. I did an IT project management internship at eBay, and when I graduated, I asked my manager if I could work for them full time. And they said there was a hiring freeze in IT, but they had an open position in Information Security. Which at the time, I didn't know what that even meant. The night before my interview, I looked up Information Security on Wikipedia and I memorized the definition. >> (laughter) You know, that just speaks to, and look what you're doing now. You didn't know, and there's probably many other people who are in the same situation, whether they're 16 and wanting to major in Dance or whatnot. I love that, that you were confident enough in yourself, probably in your education to, "let me try that out". When you were studying though, at UC Berkeley, you said there were some challenges there. This brings me back to my own days of studying Physics, which I wasn't good at. What were some of the things that surprised you? For the good? >> Sure, so I'll tell you a story about one of my Electrical Engineering lab courses. Of course, I make friends with the one other student in the class who's like, not quite sure what's going on. And we have teams of three, and so we have to find someone who really knows how to do it. So, what happens is, one of my colleagues fetches the materials for our lab assignment. My other colleague does the lab, and I write the report. And at the time, I'm a little bit embarrassed that I can't do all three. But after all, it is about team work and it turns out, what has helped me tremendously in my career has been my ability to write and to work well with others, and to communicate both verbally and in written form what's going on technically. >> That's outstanding. Just great advice again for others that it's not just about understanding engineering. There's other components that are really critical and will help you be successful. So in addition to the award that you're getting today from CloudNOW, you've been recognized as an Influencer by Women in IT Security, and as a One to Watch Women of Influence. You've also had a lot of publications. So I'm curious, what inspires you to be involved in the community and share your expertise? Not just your education in Engineering and what you're doing with cyber security, but also your path to success? >> Yeah, so for me, I'll contrast it with my sister. She's a Kaiser Pediatrician. And she's known for her whole life that she wanted to be a doctor, and she just went for it. And she was like, here's my target, and I'm just going to make it. I have always been very, sort of go with the flow, like what's right in front of me and what's an interesting problem to solve and how can I just put my whole self into it and apply what I know and try and learn something new. And I've approached my entire career that way. Not really knowing what was going to happen next, but sort of, looking around, trying to see, "Okay, "what does the industry need right now "and how can I apply my skills to try and add value?" >> I love that, that's great. My brother was the same way. Wanted to be a pilot from the time he was probably eight. And there's me, zig-zagging along. But I think that's also, it speaks to, if you have enough confidence in yourself and try things, you can be successful. So I love that. So tell us about your role at Cobalt.io and app security and what you're doing there. >> Yeah so, Cobalt, we provide application security services for cloud companies. Specifically, we provide on-demand manual penetration testing for web apps, mobile apps, and APIs. So we're really trying to help organizations to secure their applications. As a consumer of cloud applications, as a person who works for a company that works with so many different cloud companies, it's critical that security be in place. Because right now, it's not like, any organization, certainly no technology organization, works in a vacuum. Just like a car sources parts from many different organizations, every software, every cloud company sources from many different places. And at each step along that supply chain, you want to make sure that security has been built in. >> Outstanding. Tell me a little bit about your team there, and some of the key elements, to you, for managing a diverse team of folks at Cobalt. >> So we started four years ago. We actually have four Danish founders and so it's really interesting to be in Silicon Valley but have a little bit of a different culture. As a mom of a toddler and expecting in May, it was really important to me to find a job where I really liked the people, and I really respected them, where they liked and respected me, and where I felt I could make a big impact. And what's great about working with this team is, I feel like all of the people I work with actually have a life outside of work. I feel like, in Silicon Valley, so many people work for companies and it's like, that's all they do. And I respect that. If you're super passionate about something and you want to make your whole life about it, fantastic. But my colleagues are extremely brilliant and great at what they do, and then they do other stuff as well. >> It's refreshing to hear that because being in Silicon Valley can take so much time and effort but to be able to have a little bit of balance there, I think, you probably see an impact in productivity? >> Oh, definitely. I mean, people come into our office and they're like, wow people are happy, people seem well rested, people seem really focused and like they're hardworking, and they're excited about what they do, but they're not so stressed out. They're not burning out. People aren't needing to take emergency medical leave because of severe anxiety. So these are just things that I think really benefits the company and also our customers. >> Oh, definitely from a customer perspective. So, tell us a little bit about what winning this Top Women in Cloud Award means to you? >> So I'm just thrilled and totally surprised. For me to have an opportunity to share my story, and to also attend an event like this and be inspired by other women's stories, I mean, I think the mission of CloudNOW is so incredibly important. I don't think there's anything so special about any of the women that won awards tonight. And what I mean by that is, we're not extraordinary, we didn't necessarily overcome any crazy challenges or barriers. I want young women, and people of all types, to know that this is possible. And I think by sharing our stories and how different we are, and how we came from all sorts of different places, I think that can really be inspiring, for the next generation. And that's exactly what technology needs. We need a strong and diverse pipeline if we're going to continue innovating and continue creating. >> That's brilliant advice and I couldn't agree more. I think that some of the stories that we're going to hear from some of the fellow winners such as yourselves show that some really doing groundbreaking work, but others who just persevered, who had an interest in something and followed through with it. And learned along the way, made mistakes, had the opportunity to fail, learn from that, and continue going forward. I personally find that very inspiring. So, Caroline thank you so much for joining us on theCUBE and sharing your story. Best of luck with your new addition. >> Thank you. >> And your dogs, as well as congratulations, again, on the award. >> Thank you so much. >> We want to thank you for watching theCUBE. I'm Lisa Martin on the ground at Google for the CloudNOW Top Women in Cloud Awards event. Bye for now. (techno music)

>> Hi, Lisa Martin, on the ground, with the Cube at Google for the sixth annual CloudNOW Top Women in Cloud awards. And we are very excited to be joined by our next guest, Bridgit Kromhout, the principal Cloud developer advocate from Microsoft. Welcome to the Cube! >> Welcome, to me, wait. You know what? I feel like, it's so funny. I spend so much time hosting podcasts that I'm primed to start welcoming guests. (laughter) So. >> Well, thank you. I feel very welcomed. >> Hi. Thank you so much for having me. >> And we love your Microsoft-reflected hair extensions. That's so fantastic (laughter) So, Bridgit, you are a computer scientist by training, what was your education like? Were you a STEM kid from grade school all the way through graduating college? >> Yeah, it's kind of funny. I actually wasn't and I think that there's maybe a take away there for people who think, oh, it would be too hard to switch into computers. There's too much to learn. I mean, yes, there is a lot to learn, but I didn't have a computer until I was 16, so, and, I didn't know I was going to major in Computer Science until I took a programming class and realized I loved it and dropped all my other classes and completely switched my major. And I think that there's probably a lot of opportunities today that there weren't back when I did this in the 90's. You know, all sorts of boot camps and that sort of thing, but I think probably just that you can choose to go into tech from any starting point. ' Cause, like, not having a computer as a kid, I would go over to friend's houses and play Oregon Trail and, you know, Dive Dysentery, but I wouldn't have that at home and I turned out fine. >> Well, I love that you took a class and you tried it and that was transformative. I think that's one of the great lessons that even your experience can share is, try it. >> Absolutely. >> And it probably opened up your world too. Did it, well yeah, let's talk about that. >> Yeah. >> Did it open up your world to expose more of what computer science is than what you may have thought? >> You know, I had gone to some summer math camps as a teenager and you know, played around with fractals and you know, programs to generate fractals, like on the, I think it was probably SJI workstations, that the college we were at had and it was interesting to me but maybe not necessarily something I could take action on until I got to college and got access to unit systems and it's like the little kid in Jurassic Park, this is a unit system. I know this. (laughter) You know, I think that getting the opportunity to try things, whether it's in an academic setting or just with all of the free resources that are available today, it's super important. >> So, you went to the University of Minnesota, what surprised your or delighted you through your curriculum in computer science, when you were there? >> You know, it's kind of funny. I feel like there was a lot of emphasis on algorithms and data structures and probably, because I was working for the CS department as a Student Systems Administrator at the same time, I kept thinking like, well bigger notation, this is great, but let's talk about troubleshooting things on this, you know, Solaris system, because that's what I would actually do and I think that there is, I've come to realize over time that there's a lot of benefit to both. Like, you could spend a lot of time going down a rabbit hole if you don't have a firm theoretical background of what's actually possible, and how you can speed up a system. So, it's good to have that theoretical background, but I think it's also really important to focus on the like, the observability and the usability of systems and your detailed troubleshooting steps. I think of it like, you spent a lot of time in college taking classes where they emphasize the Scientific Method and you learning to prove that gravity works was never the point. >> Right. >> Because, obviously, we all know that but you learning how to isolate variables and observe accurately, helps a lot in terms of solving problems in production systems later. >> Good insight. So, you're very involved in the community. You are, you mentioned, podcasts. You go to conferences. You blog. What inspires you to share your knowledge, your experiences, and be involved in the community? >> I mean, I think that I had a manager some years ago who encouraged me to speak at a local UN conference and I brought a co-worker and spoke with him and it was a very new experience for me and I was nervous and what I realized is, that the room was full of people who, they weren't there to stare at me or judge me, they were there because they really hoped to get some insights for things they were trying to do and I think realizing that, whatever it is that you're putting out there in the world, people aren't looking at it to judge you, they're looking at it 'cause they need something and realizing that makes it so much more interesting and also, less scary to share. >> I imagine rewarding, as well. >> I think so. Like, especially because people are often looking for ways that they can drive change inside their organization, how they can convince somebody to use the exciting new framework or the exciting new, you know, container orchestration or whatever, that they're trying to use. Like, a lot of times, people who are paying attention to the wider world of tech really want to use exciting new things, but, hey, spoiler alert, if you work in a company with more than two people, there will probably be at least two opinions. >> Yeah. (laughter) >> So, you have to. >> You can basically go and do that, right? >> Yeah. Right? >> Yeah. >> So, you have to have not just all the technical background. I like to joke that, you know, I majored in Computer Science 'cause I didn't want to talk to people and, oops, turns out, tech is full of humans. Software is made of people. >> Yep, right. >> Like sort of an ingredient, right? >> Yeah. >> And, it's like, you can't, you can't avoid that and I say, just embrace it. >> I love that. Do you have any themes to your podcasts or to your blogs? >> Yeah, I think there's a talk I gave a number of times in the last year called, Containers Will Not Fix Your Broken Culture And Other Hard Truths. >> Interesting. >> And, then I gave, I decided a few months after I gave that one enough times that I was bored of hearing myself talk, I started giving one called Computers Are Easy, People Are Hard, because I think that the tech stuff that we're all excited about has a lot of socio-technical components, in terms of the interactions. >> Yeah. >> Like, every single technical choice you want to make has a certain weight and gravity to it of the way the other people feel about how you maybe made their job harder or easier or maybe that they now feel displaced. Maybe they're not sure what their place is in the exciting new world where you changed everything out from under them and they were just hoping to hold on a couple years more, until they retired and I think, as a mid-career professional, shall we put it that way? I, of course, I see all the kids these days TM, but I also see and sympathize with all the people who, who really prefer the industry not have another giant C change right this second. >> Right. >> 'Cause they kind of just want to vest and get out and it's like, I think we have to be empathetic and understanding of everyone's perspective along that entire spectrum, 'cause there's a lot of benefit to exciting change and there's also a lot of benefit to contextual knowledge of your local environment. >> Right. >> And, it's like, people at different ends of, you know, their career trajectory have you know, a varying degree of either of those, and I think it's really important and positive to listen to everyone. >> I love that because culture is something that we talk about a lot with technology executives that we're talking to in the Cube, whether it's a C level or a line of business manager or a product person and cultural change is hard. >> Really hard. >> To impact but, you bring up a great point about where you are on the career trajectory. You're opinions or experience is going to influence that. >> It totally will. I mean, especially because, so, I just started a couple months ago, working at Microsoft. I spent the two years before that working at Pivotal, talking to a lot of our customers in large enterprises and governments and you know, banks and that sort of thing and you have a lot of resistance to and fear of change when it feels like the stakes are really high and there's a lot of uncertainty and so, anywhere that, from a technical point of view, you can help with that uncertainty. Whether it's by, instead of the artisanally, hand-whittled servers in your data center, maybe looking at public Cloud, anything that can make steps more reproducible, so that you don't have to cling so much to what you were doing before and can, hopefully, extend past that. Like, there's a lot of places where that the exciting wave of IT improvement that a lot of orgs are doing intersects with people's desire to maybe have challenges but also, still feel valued. Like, there's a lot of places where, considering those human factors, when making exciting organizational change happen, which everybody needs to for their profit motives or you know, their organizational mission, in general. I think it's really beneficial. >> Speaking of feeling valued, who do you value? Who are some of your mentors that inspire you today? >> You know, it's funny you should ask that because I feel like mentorship is one of those things where I have a giant question mark. I'm not sure if I've had it done right or have ever done it right or whatever. I would say I'm definitely inspired by a lot of the women I know in technology. In particular, like, for example, Jessie Frazelle. I happen to work on the same team with her now at Microsoft, which we did not, either of us, know that the other one was going there when I had her keynote, Dev Up Stays Minneapolis, last summer and then, in just a couple months later, it was like, oh, you're going to Microsoft? What team? We're going to the same team. This is fantastic! >> Wow, that's great. >> But, I bring her up as an example because I think that if you, no matter how long you've been in tech and she's younger than I am and has been in tech a shorter amount of time, and yet, like, she both contributes, you know, solid technical content. She has commits in the Linux kernel, but she also makes sure to put information out there to help other people. I think that, that's a really, it's what I look up to and what I try to emulate is it's great to be technical, but we also have to be human. >> I love that. Well, Bridget, thank you so much for stopping by the Cube and sharing your story and congrats on the award. >> Thank you so much. >> We thank you for watching again. Lisa Martin, on the ground, with the Cube at Google for the CloudNow Top Women in Cloud Awards. Thanks for watching. (upbeat music)