>> Narrator: From theCUBE Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a CUBE conversation. >> Hello everyone, welcome to this special CUBE virtual coverage of the AWS summit virtual online. This is an event that Amazon normally has in-person in San Francisco, but now it's virtual around the world, Seoul, Korea, in Tokyo, all over the world and Asia-Pacific and in North America. I'm John Furrier here joined with Stu Miniman. So Stu, we're kicking off AWS virtual with theCUBE virtual. I'm in Palo Alto with the quarantine crew. You're in Massachusetts, in Boston and the quarantine crew there. Stu, great to have you on to talk about AWS virtual summit. >> Yeah, John, it's great to see you. It's been, you know, interesting times doing all these remote interviews. As many of us say, I sure don't miss the planes and the hotels, but I do miss the communities. I do miss the hallway conversation, but great to see you John. Love the Midnight Madness shirt from re:Invent last year. >> Well, we want to thank Amazon for stepping up with some sponsorship for allow us to do the virtual CUBE alongside their virtual event, because now it's a global community. It's all virtual, there are no boundaries theCube has no boundary. Stu, we've got a great program. We have Corey Quinn coming up and expect to hear from him last week in AWS. He's known for, he's a rising star in the community, certainly CUBE guest and also guest host and analyst for theCUBE. We expect to hear all the latest from his big Zoom post controversy, to really what's going on in AWS, around what services are high. I know you're going to do a great interview with him, but let's start with Amazon. We're seeing a ton of activity. Obviously most recently, last week was the JEDI thing, which was an agency protest, kind of confidential. Microsoft blew that up big time with a post by their worldwide comms person Frank Shaw, countered by Drew Herdener, who's the comms global lead for AWS. And so a war of words is ensuing. This is again, pointing to the cloud native war that's going on with a JEDI conference. I mean, the JEDI contract for $10 billion, which is worth to Microsoft. This shows that the heat is on, Stu. This is a absolute bloodbath between AWS and Microsoft. We're seeing it play out now virtually with Amazon, A.I. large scale cloud. This is huge, this is another level. A DEFCON one basically, your thoughts? >> Yeah, John, you've covered this really well. It's been really interesting plot, number one, you talked about the security requirement, when AWS launched the GovCloud had the CIA as a client, early on many years ago. It was the green light for many companies that go from "Wait, is the cloud secure enough?" to "Well, if it's good enough for "the federal government in the U.S., "it's probably good enough for the enterprise." When Microsoft won JEDI, they didn't have all the certification, to meet what was in the contract. They had a ticking clock to make sure that they could meet those security engagements, as well as one of the pieces on the task board that moved was Oracle made a partnership announcement with Azure. We know the federal government uses Oracle quite a bit, so they can now run that in Azure and not have the penalties from Oracle. So that many have said, "Hey AWS, "why don't you kind of let that one piece of business go? "You've got federal business." But those ripple effects we understand from one contract kind of move things around. >> Well, my take on this is just the tempest in the teapot. Either Microsoft's got something that we don't know or they're running scared. My prediction, Stu, is that the clock is going to tick out. D.O.D. is going to award the contract again to Microsoft because I don't think the D.O.D. wants to change based upon the data that I'm getting from my reporting. And then ultimately Amazon will keep this going in court because Microsoft has been deficient on winning the deal. And that is by the judge and in government contracts, as you know, when you're deficient, you're ineligible. So essentially on the tech specs, Microsoft failed to meet the criteria of the contract and they're deficient. They still can't host top secret content even if they wanted to. This is going to be a game changer. If this comes out to be true, it will be a huge tech scandal. If it's true, then AWS is going to have egg on their face. Okay, so moving past JEDI, this speaks to the large scale problems that are having with COVID. You seeing Amazon, they're all working at home, but they still get to run the servers. They can do it, they've got cloud native, you got DevOps, but for their customers Stu, but people who are trying to do hybrid, what are you hearing in terms of the kinds of situations that people are doing? Are they still going to work with masks on? Are there still data centers that need to be managed? What are you hearing Stu, in the tech worlds do around COVID-19 and as the cloud becomes more apparent, it's obvious that if you're not cloud native, you're going to be on the wrong side of history here, it's pretty obvious. >> Well, absolutely John, there is a bit of a tailwind behind cloud or with COVID-19, everything from, you mentioned work from home. Everybody needs to be on their VPN. They need to access their services, where they are. If you've got a global workforce, if you thought that your infrastructure was going to be able to handle that, you might not be in for a good story. AWS is meeting that need. There's been some of the cloud providers that have had performance issues, that have had to prioritize which customers can get access to things. AWS is standing strong, they're meeting their customers and they're answering the call of cloud. We know that AWS puts a huge investment into their environment. If you compare an availability zone or from AWS, it is very, very sturdy. It's not just, you know, a small cluster and they say, "Hey, we can run all over the place." To be specific Azure, has been having some of those performance issues and there's been some concerns. Corey actually wrote a really good article talking about that it actually puts a bad view on public cloud in general, but we know not all public clouds are the same. So, Google has been doing quite well, managing the demand spike, so has AWS. Microsoft has needed to respond a little bit. >> Since you just mentioned, Microsoft's outages, Microsoft actually got caught on their 8K filing, which I just had me going through and I noticed that they said they had all this uptime for the cloud. It turns out it wasn't the cloud, it was the team's product. They had to actually put a strike a line through it legally. So a lot of people getting called out, but it doesn't matter, it's a crisis. I think that's not going to be a core issue. This is going to be what technology has been needed the most. And I got to ask you Stu, when was the last time you and I talked about virtual desktops? Because hey, if you're working at home and you're not at your desk, you might need some stuff on your desk. This is a real issue. I mean it's kind of a corner case in tech, but virtual desktops, if you're not at the office, you need to have that at home. This is a huge issue and it's been a surge of demand. >> Yeah, there were jokes in the community that, you know, finally at the year of V.D.I., but desktop as the service John, is an area that took a little while to get going. So, Dave Vellante and I were just having a conversation about this. You and Dave interviewed me when Amazon released workspaces and it was like, you know, Citrix is doing so well and V.D.I. isn't the hotness anymore, but desktop as a service, has grown, if you talk about desktop as a service compared to VDI, VDI is still a bit of a heavy lift. Even if you've got hyper converged infrastructure, roll this out, it's a couple of months to put these whole solutions together. Now if you have some of that infrastructure, can you scale it, can you build them up much faster? Yes you can. But if you're starting to enable your workforce a little bit faster, desktop as a service is going to be faster. AWS has a strong solution with workspaces. It really is that enablement and it's also putting pressure on the SaaS providers. One, they need scale and two, they need to be responsive that some of their customers need to scale up really fast and some of them need to dial things down. Always worry about, some of these contracts that the SaaS providers put you in. So, customers need to make sure they're being loud and clear with their providers. If you need help, if you need to adjust something, push back on them because they should be responsive, because we know that there is a broad impact on this, but it will not be a permanent impact. So, these are the times that companies need to work closely with customers, because otherwise you will, either make a customer for life or you will have somebody that will not be saying good about you for a long time. >> Well Stu, so let's just quickly run through some of the highlights so far on the virtual conference, virtual event. Obviously Amazon pre-announced last month, the Windows migration service, which has been a big part of their business. They've been doing it for 11 years. So we're going to have an interview with an AWS person to talk about that. Also AppFlow is announced as well as part of the virtual kind of private connects. So, you know, you're seeing that right here, large scale data lakes breaking down those silos, moving data from the cloud, from the console into the top applicants, like Salesforce is the big one. So that was kind of pre announced. The big story here is the Kendra availability and the augmented A.I. availability, among other things. This is this big story. This kind of shows the Amazon track record. They pre-announced that re:Invent and try to run as fast as they can to get it shipping. The focus of AI, the focus of large scale capacity, whether it's building on top of EC2, serverless, Lambda, A.I., all this is kind of coming together. Data, high capacity operational throughput and added value. That seems to be the highlights, your reaction? >> Yeah, so John, AppFlow is an interesting one, we were just talking about task providers. An area that we've been spending a lot of time talking with the East coast system is my data is all over the place. Yes, there's my data centers, public cloud, but there's all of these task providers. So, if I have data in ServiceNow I have it in Workday, I have it in Salesforce, how do I have connectors there? How do I secure that? How do I protect that? So Amazon, working with a broad ecosystem and helping to pull that together is definitely an interesting one to watch. Kendra definitely been some good buzz in the ecosystem for a while there. The question is on natural language processing and A.I., where are the customers with these deployments? Because some of them, if they're a little bit more longterm strategic might be the kind of projects that get put on pause rather than the ones that are critical for me to run the business today. >> And I just did a podcast with the VMware ecosystem last week talking about which projects will be funded, which ones won't. It brings up this new virtual work environment, where some people are going to get paid and some people aren't. If you're not core to the enterprise, you're probably not going to get paid. If you're not getting a phone call to come into work, you're probably going to get fired. So there will be projects that will be cut and projects that will be funded. Certainly virtual events, which I want to talk to you about in a minute, to applications that are driving revenue and or engagement around the new workforce. So the virtualization of business is happening. Now, we joke because we know server virtualization actually enabled the cloud, right? So I think there's going to be a huge Cambrian explosion of applications. So I want to get your thoughts, the folks you've been talking through the past few months, what are you hearing in terms of those kinds of projects that people are going to be leaning into and funding, versus ones they might put on hold? Have you heard anything? >> Yeah, well, John, it's interesting, when you go back at its core, what is AWS? And they want to enable build. So the last couple of years we've been talking about all of the new applications that will get built. That's not getting put on hold, John. What I do, not just to run the business but grow the business. I need to still have applications at the core of what we do. Data and application really are what driving companies today. So that piece is so critically important and therefore AWS is a very strategic partner there. >> Yeah, I've been seeing the same things too. I think the common trend that I would just add to that would be I'm seeing companies looking at the COVID crisis as an opportunity. And frankly in some cases an excuse to lay people off and that's kind of, you're seeing some of that. But at the end of the day that people are resetting, re-inventing and then putting new growth strategies together, that still doesn't change. business still needs to get done, so great point. All right, Stu, virtual events. We're here with the AWS summit. Normally we're on the show floor with theCUBE, we are here with the virtual CUBE doing our virtual thing. It's been interesting, Stu. A lot of our events have converted to virtual, some have been canceled but most of them have been been running on the virtual. We've been plugged in. But theCUBE is evolving, and I want to get your thoughts on how you see theCube evolving. I've been getting a lot of questions. This came up again on the VMware community podcast. How has theCUBE morphed? And I know that we've been working hard with a lot of our customers, how have we evolved? Because we're in the middle of this digital wave. This is a virtualization wave. theCUBE is in there. We've been successful, there's been different use cases. Some have been embedded into the software. Amazon's got their own run a show. But events are more than just running the show content. There's a lot more community behind this Stu, your thoughts on how theCUBE has evolved and what are you seeing? >> I'm glad John, you just mentioned community. So you and I have talked many times on air and did this too about theCUBE is as much a network and a community as it is a media company. So, first of all it's been so heartening over the last couple of months that we've been putting out content. We're still getting some great feedback from the community. One of the things I personally miss is, when we step off the stage and you walk the hallway and you bump into people that know and they ask you questions or they share some of the things that they're going through. That data that we always look for is something we still need. So I'm making sure to reach out to friends diving back into the social panels to make sure that we understand the pulse of what's going on. But, John, our community has always been online so a big piece of theCUBE is relatively unchanged other than we're doing all of the interviews remote. We have to deal with everyone's home systems and home network. Every once in a while you hear a dog barking in the background or a child running, but it actually humanized. So there's that opportunity for the communities to rally together. Some of my favorite interviews have been, the open source communities that are gathering together to work on common issues. A lot of them specifically for the global pandemic. And so there are some really good stories out there. I worry when you talk about companies that are saying, Hey, this is the-- (sound cuts out) There have been so many job losses, in this pandemic that it just is heartbreaking. So, we love when the tech community is helping to spur new opportunities, great new industries. I had a great interview that I did with our friends from A Cloud Guru and they've seen about a 20 to 30% increase on people taking the online training. And one of the main things that they're taking training on is the 101 courses on AWS, on Google and on Azure as well as an interesting point John, they said multicloud is something that has come up. So, 2020, we've been wondering is AWS going to admit that multicloud is a thing? Or are they going to stick with their hybrid message and ask that their partners not talk about multicloud? >> It's been interesting on the virtual queue, because we and Amazon's been a visionary in this and letting theCUBE be virtual with them. It's become a connective tissue, Stu, between the community and if you think about how much money the companies are saving by not running the physical events and with the layoffs as you mentioned, I think there could be an opportunity for theCUBE to be that connective tissue to bring people together. And I think that's the mission that we hope will unfold. But ultimately digital investments will probably go up from this. I'm seeing a lot of great conversion around, okay, so the content, what does it mean to me? Is that my my friend group, how are my friends involved? How do I learn, how do I discover? How do I connect? And I think the interesting thing about theCube is we've seen that upfront and I think there's a positive sign ahead, Stu, around virtualization of the media and the community and I think is going to be an economic opportunity and I hope that we could help people find either jobs or ways to reengage and reconnect. So again, re:Invent's coming, you've got VMworld, all these big shows too, they drop so much cash! Can you imagine if they put all that cash into the community? I think that's a viable scenario. >> Yeah, no, absolutely, John. There is big money in events. Yes, there are less costs. There are also almost none of them are charging for people to attend and very few of them are charging their sponsors. So, big shift in how we have to look at these. It needs to be a real focus on content. I mean, from our standpoint, John, from day one, and we've been doing this a decade now, in the early days when it was a wing and a prayer on the technology, it was always about the content and the best people help extract that signal from the noise. So, some things have changed, the mission overall stays the same. >> And you know what, Amazon is being humble. They're saying we're figuring it out. Of course, we're psyched that we're there with the virtual CUBE. Stu, thanks for spending the time kicking off this virtual coverage, wrap up. Not as good as face-to-face, love to be there on site, but I think it's going to be easier to get guests too Stu in the virtual world, but we're going to go to a hybrid as soon as it comes back to normal. It sounds like cloud Stu, public hybrid virtual. There it is. Stu, thanks so much. >> Thanks John. >> Okay, that's theCUBE coverage for AWS Summit Virtual Online. It's theCUBE virtual coverage. I'm John Furrier, Stu Miniman. Thanks for watching. Stay tuned for the next segment. (upbeat music)

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. >>This is a cube conversation >>live on. Welcome to the Special Cube Virtual coverage of AWS Summit Online. This is an event of virtual event by AWS. We're covering with the Virtual Cube his Amazon, so it would have no >>looking started. We started. Thank you. Right >>everyone, welcome to this Special Cube. Virtual coverage of the AWS Summit Virtual Online This is an event that Amazon normally has in person in San Francisco, but now it's virtual around the world. Seoul, Korea, in Tokyo, all over the world, in Asia Pacific and in North America, I'm John Furrier Dave Jones Stew Minimum. Let's do We're kicking off aws Virtual with the Cube Virtual. I'm in Palo Alto with the quarantine crew. You're in Massachusetts in Boston when the quarantine crew there still great to have you on to talk about AWS Virtual summit. >>Yeah, John, it's it's great to see you. Ah, it's been ah, you know, interesting times doing all these remote interviews A Z Many of us say I don't blame hotels, but I do miss the communities I do miss the hallway conversation. But great to see you, John. Love the Midnight Madness shirt. We >>want to thank Amazon for stepping up with some sponsorship for allow us to do the Virtual Cube alongside their virtual event because now it's a global community. It's all virtual. There are no boundaries. The Cube has no boundaries to We've got a great program. We have Cory Quinn coming up. Expect to hear from him last week in AWS is known for is a rising star in the community. Certainly Cube guest and also guest host and analyst for the Cube. We spent to hear all the latest from his big zoom post controversy to really what's going on in AWS around what services are hot. I know you're going to a great interview with him, but that's not what Amazon we're seeing a ton of activity, obviously, most recently last week was the jet, I think, which was an agency protest kind of confidential. Microsoft blew that up big time with a post by their worldwide comes person. Frank Shaw countered by Drew Heard Who's the coms globally for end of us and so a war of words is ensuing. This is again pointing to the cloud Native War that's going on with a jet I conference gets Jedi contract a $10 billion which is awards to Microsoft. This shows that the heat is on to do. This is a absolute bloodbath between AWS and Microsoft. We're seeing it play out now virtually with Amazon ai Large scale cloud. This is huge. This is this is another level. A def con one. Basically your thoughts. >>Yeah, John, you know, you've covered this really well and really impressing plot number one you talk about You know, this requirement When AWS launched the govcloud had the CIA as a client early on many years ago. It was the green light for many companies to go from. Wait. Is the club secure enough? Do well, good enough for the federal government in the US It's probably good enough for the enterprise. When Microsoft one jet I they didn't have all the certifications to meet what was in the contract? They had a ticking clock. Make sure that they could meet those security engagements. Aziz. Well, as you know what, one of the pieces the esports that move was working, made a partnership announced with Azure. We know the federal government uses Oracle quite a bit, though they can now run that in azure and not have the penalties from Oracle. So you know that many have said, you know Hey, AWS, why don't you kind of let that one go? You got federal business, but those ripple effect we understand from one contract kind of move things around. >>Well, my take on this is just the tip of the teapot. Either Microsoft's got something that we don't know where they're running scared. My predictions do is that the clock is gonna take out D o. D. Is going award the contract again to Microsoft because I don't think the d. O. D. Wants to change basically on the data that I'm getting from my reporting. And then, ultimately Amazon will keep this going in court because Microsoft has been deficient on winning the deal. That is by the judge and in government contracts. As you know, when you're deficient, you're ineligible. So, essentially on the tech specs, Microsoft failed to meet the criteria the contract and they're deficient. They still can't host top secret content even if they wanted to. This is going to be a game changer when if this comes out to be true, it will be a huge tech scandal. If it's true, then am I gonna have egg on their face? OK, so we passed. This speaks to the large scale problems that are having with Cove it. You're seeing Amazon. They're all working at home, but they still got to run the servers. They >>can do >>it. They got cloud native. You've got Dev ops. But for their customers to be people who are trying to do hybrid. What >>are you >>hearing in terms of the kinds of situations that people are doing? Are they still going to work with maths on our There's still data centers that need to be managed. What >>are >>you hearing in the tech world's do around Covad 19. And as the cloud becomes more apparent, it's obvious that if you're not cloud native, you're going to be on the wrong side of history. Here is pretty obvious. >>Yeah, well, absolutely. John. There there is a bit of a Elwyn behind cloud. Everything from you mentioned work from home. Everybody needs to be on their VPN. They need to access their service access their services where they are. If you've got a global workforce, if you thought that your infrastructure was going to be able to handle that, you might not be in for a WS is meeting that need. There's been some of the cloud providers that have had performance issues have had to prioritize which customers can get access to things AWS standing strong. They're meeting their customers and their answering the call of cloud. You know, we know that AWS puts a huge investment into their environment. If you compare an availability zone from AWS, you know, it is very, very sturdy. It's not just, you know, a you know, a small cluster on. And they say, Hey, we can run all over the place, you know, to be specific It's, you know, John Azure has been having some of those performance issues and has been from concerns. Corey actually wrote a really good article talking about that. It actually put a bad you on public cloud in general. But we know not all public cloud with the same, though, you know, Google has been doing quite well, you know. Managing the demand spike, though, has AWS. Microsoft has needed to respond a little bit. >>It's just mentioned Microsoft's outages. Microsoft actually got caught on eight K filing, which you just have to be going through, and they noticed that they said they had all this up. Time for the cloud. Turns out it wasn't the cloud. It was the teams product. They had to actually put a strike a line through it legally. So a lot of people getting called out, it doesn't matter. It's a crisis. I think that's not gonna be a core issue is gonna be what technology has been needed the most. And I got to ask you still, when was the last time you and I talked about virtual desktops? Because, hey, if you're working at home and you're not at your desk, you need might need some stuff on your desk. This >>is a real issue. >>I mean, it's a >>kind >>of a corner case in tech, but virtual desktops. If >>you're not >>at the office, you need to have that at home. This is a huge issue. It's been a surge >>in demand. Yeah, there were jokes in the community that you know, finally, it's the year of VD I, but desktop as a service. John is an area that took a little while to get going. You know, Dave Volante and I were just having about this. You and Dave interviewed me when Amazon released workspaces, and it was like, Ah, you know, Citrix is doing so well and VD I, you know, isn't the hotness anymore, But that's not service as grown. If you talk about desktop as a service compared to V i p. I is still, you know, a bit of a heavy lift. Even if you've got, you know, hyper converged infrastructure. Roll this out. It's a couple of months to put these whole solutions together. Now, if you have some of that in perspective, can you scale it and you build them up much faster? Yes, you can. But if you're starting to enable your workforce a little bit faster, desktop as a service is going to be faster. AWS has a strong solution with work base. Is it really is that enablement? And it's also putting pressure on the SAS providers. One. They need scale and do they need to be responsive that some of their customers need to scale up really fast and some of them dial things down. Always worry about some of these on track that the SAS providers, but you in. So you know, customers need to make sure they're being loud and clear with their providers. If you need help. If you need to adjust something, you know, push back on them because they should be responsive because we know that there is a broad impact on this. But it will not be a permanent impact, though you know, these are the times that companies need to work closely with customers because otherwise you will. You will either make a customer for life, or you will have somebody that will not be saying about you for a long >>while. Still, let's just quickly run through some of the highlights so far on the virtual conference virtual event. Aussie Amazon Pre announced last month the Windows Migration Service, which has been a big part of their business. They've been doing it for 11 years, so we're gonna have an interview with an AWS person to talk about that also app Flows announced as well as part of the virtual kind of private, you know, private checks. So you're seeing that right here. Large scale data lakes breaking down those silos, moving data from the cloud from the console into the top. Applicants like Salesforce is a big one. That was kind of pre announced. The big story here is the Kendra availability and the augmented AI availability. Among other things, this is the big story. This kind of shows the Amazon track record they pre announced at reinvent, trying to run as fast as they can to get it shipping the focus of AI. The focus of large scale capacity, whether it's building on top of GC, too. Server list. Lambda ai. All this is kind of coming together data, high capacity, operational throughput and added value. That seems to be the highlights. Your reaction? >>Yeah, John, You know, at flow is an interesting one. We were just talking about asp providers. An area that we've been spending a lot of time talking with. The system is you know, my data is all over the place, you know? Yes, there's my data centers public, but there's all of these past provides. So, you know, if I have data in service now, I have it in workday. I have a sales force you know, how do I have connectors there? How do I You're that How do I protect that, though? Amazon, you know, working with a broad ecosystem and helping to pull that together. Eyes definitely an interesting one. What? Kendra definitely been some good buzz in the ecosystem for a while. They're You know, the question is on natural language processing and a I, you know, where are the customers with these deployments? Because some of them, if they're a little bit more long term, Egypt might be the kind of projects that get put on pause rather than the ones that are critical for me to run the business today. >>And I just did a podcast with the VM ware ecosystem last week talking about which projects will be funded. Which ones won't. It brings up this new virtual work environment where, you know, some people are going to get paid and some people aren't. If you're not core to the enterprise, you're probably not going to get paid. If you're not getting a phone call to come into work, you're probably gonna get fired. So there will be project that will be cut and projects that will be funded certainly virtual events, which I want to talk to you about in a minute to applications that are driving revenue and or engagement around the new workforce. So the virtualization of business is happening now. We joke because we know server virtualization actually enabled the cloud. Right? So I think there's going to be a huge Cambrian explosion of applications. So I want to get your thoughts. The folks you've been talking to the past few months, what are you hearing in terms of those kinds of projects that people will be leaning into and funding versus ones they might put on hold? Have you heard anything? >>Yeah. Well, you know, John, it's interesting when you go back at its core, what is AWS and they want to enable built. So, you know, the last couple of years we've been talking about all of the new applications that will get built. That's not getting put on hold, Jones. You know it. What? I do not just to run the business but grow the business. I need the We'll have applications at the core of what we do. Data and applications, Really. Or what? Driving companies today. So that piece is so critically important and therefore AWS is a very strategic partner there. >>I'm saying the same things Do I think the common trend that I would just add to that would be I'm seeing companies looking at the covert crisis is the opportunity and frankly in some cases, an excuse to lay people off, and that's kind of you're seeing some of that. But the >>end of >>the day that people are resetting, reinventing and then putting new growth strategies together that still doesn't change business still needs to get done. So great point. It's to virtual events were here with the AWS summit. Normally run the show floor. The Cube. We're here with the Virtual Cube doing our virtual thing. It's been interesting to a lot of our events have converted to virtual. Some have been canceled, but most of them have been been running on the virtual. We've been plugged in, but the cube is evolving, and I want to get your thoughts on how you see the Cube evolving. I've been getting a lot of questions that came again on the VM Ware community podcast. How is the Cube morphed and I know that we've been working hard with a lot of our customers. How have we evolved? Because we're >>in the >>middle of this digital way, this virtualization away. The Cube is in there. We've been successful. That's been different use cases. Some have been embedded into the software. Amazon's got their own run a show. But events are more than just running the show content. >>Yeah, more John, >>more community behind us to your thoughts and how well Cube has evolved. And what are you seeing? >>I'm glad, John. You just mentioned community. So you know, you and I have talked many times on air that, you know, the Cube is much network in the community as it is a media company. So, you know, first of all, it's been so heartening over the last couple of months that we've been putting out. We're still getting some great feedback from the community. One of things I personally miss is, you know, when we step off the stage and you walk the hallway and you bump into people that know when they ask your questions were you know, they share some of the things that they're going through. That data that we always look for is something we still need. So I'm making sure that reach out to friends, you know, diving back into the social channels to make sure that we understand the pulse of what's going on. But you know, John, you know, our community has always been online, though a big piece of the Cube is relatively unchanged. Other than we're doing all the interviews, we have to deal with everyone's home systems in home network. Every once in a while you hear a dog barking in the background or, you know, a child running, but it actually humanized. So there's that opportunity or the communities to rally together. Some of my favorite interviews have been, you know, the open source communities that are gathering together toe work on common issues, a lot of them specifically for the global endemic, you know, And so there are some really good stories out there. I worry when you talk about companies that are think, Hey, this There have been so many job losses in this pandemic that it just is heartbreak. So, you know, we've loved when the tech community is helping to spur new opportunities, great new industries. I had a great interview that I did with our friends from a cloud guru, and they've seen about a 20 to 30% increase on people taking the online training. And one of the main things that they're taking training on is the one on one courses on AWS on Google and on Azure, as well as an interesting point. John, they said, Multi cloud is something that come up. So you know, 2020 we've been wondering. Is aws going to admit that multi cloud is a thing, or are they going to stick with their hybrid message and, you know, as their partners not talk about? It's >>been interesting on the virtual queue because we and Amazon's been a visionary and this leading Q B virtual with them. It's become a connective tissues to between the community. And if you think about how much money the companies they're saving by not running the physical events and with the layoffs, as you mentioned, I think that could be an opportunity for the Cube to be that connective tissue to bring people together. I think that's the mission that we hope will unfold, but ultimately, digital investments will probably go up from this. I'm seeing a lot of great conversion around. Okay, So the content, What does it mean to me? Is that my friend group are my friends involved? How do I learn? How do I discover? How do I connect? And I think the interesting thing about the Cube is we've seen that up front. And I think there's a positive sign of heads do around virtualization of the media and the community. And I think it's going to be economic opportunity. And I hope that we could help people find either jobs or ways to re engage and reconnect. So again, reinvents coming. You got VM World. All >>these big shows do They dropped so much cash. Can you answer? They >>put all that cash with the community. I think that's a viable scenario. >>Yeah. No, Absolutely. John. There there is, you know, big money and events, you know? Yes, there are less cost. They're also, you know, almost none of them are charging for people to attend, and very few of them are urging the bunker. So, you know, big shift in and how we have to look at these. It needs to be a real focus on content. I mean from our standpoint, John, from day one. We've been doing this a decade now. In the early days when it was a wing and a prayer on the technology, it was always about the content. And the best people help extract that signal from the noise. So, you know, some things have changed the mission overall days. >>And you know what? Amazon is being humble. They're saying we're figuring it out. Of course, we're psyched that we're there with the Virtual Cube students do. Thanks for spending the time kicking off this virtual coverage wrap up. Not >>as good as face to face. >>Love to be there on site. But I think it's easy to get guests used to in the virtual world. But we're gonna go to a hybrid as soon as it comes back to normal. Sounds like clouds to public hybrid virtual. There it is too. Thanks so much. Okay, that's the cube coverage for AWS Summit. Virtual online. That's the Cube virtual coverage. I'm sure. First Amendment, Thanks for watching. Stay tuned for the next segment. Yeah, >>yeah, yeah, yeah

(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)

(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)

(upbeat music) >> Narrator: From around the globe, it's theCUBE with digital coverage of PegaWorld Inspire brought to you by Pegasystems. Everybody welcome back to PegaWorld Inspired 2020 this is theCUBE and I'm Dave Vellante, we're here with Adam Field who is the head of innovation and experience at Pegasystems. Adam thanks for coming on, how are you doing man? >> It's my pleasure Dave, I'm doing well how are you? >> Good thank you, I'm excited we're talking innovation, we're talking to innovation hub but to start with your role I love the title, what do you do? Give us the background story. >> Yeah I get that question quite a bit so, I've been with Pega a little over 15 years now and I've held many roles, but currently as head of innovation and experience we have a team I like to call them Creative Misfits, if you will, we sort of bridge that gap between technology and creative, we do research on emerging tech and try to understand how our clients might use it, how it's going to change the future of work, that's the innovation side, on the experience side, we do things like for these PegaWorld events, we match we where art meets tech and we build these experiential things that people come and see at our events, we build all the demos and all the production that you see on the main stage, so we kind of touch a lot of different things around the future of where technology is going. >> Well, I can see, obviously you're innovative, you've got the awesome set up there, the great mic and sound, (laughing) fantastic you look good So and now you've been involved in previous PegaWorld both from behind the scenes and out front speaking obviously this is completely different, how did you prep differently for PegaWorld 2020 virtual versus what you normally do? >> Yeah right so this will be my well 16th I guess PegaWorld and obviously this one stands out as the most different normally we'd be in Boston today, we would have been, you know, working on our stage production and on a floor that's 170,000 square feet big with dozens of booths and hundreds of demos, and obviously this was completely different, but as far as prep goes, I remember the day we learned that early March, this was going virtual and after a few moments of sadness, the team really came together, and I remember the first thing we talked about is we're not going to take a three day event and try to put it all online. Let's--we know people's time is valuable, let's figure out how to take just what's important and get it out to people so that they're inspired to move forward and engage with Pega, so I think that's really been the biggest change in how we've prepped. >> Well, I think that's a great point because obviously theCUBE has been very much involved in these virtual events and. >> Right. >> People send out the note, hey we've made the tough decision to go virtual that's easy decision you really had no choice. >> That's right. >> The tough decision is what do you want to preserve from the physical and understanding that you can't just pop physical into virtual and you got to create a whole new content program, I think Robert Scoble wrote a post on, if you saw it he talks about, hey you better go out and hire Beyonce, oh you can't afford to be for Beyonce? well you better make your content interesting. So to me Adam, that's the tough part, help us understand how you thought that through and what the outcome actually is. >> Yeah, that's right. We didn't have Beyonce, but we did have the Dropkick Murphys, so that was pretty cool and they did a concert for us, so that's been great. But again a lot of people talk about all this free time that they have and I know I have two young kids who are schooling at home now, a job that's busier than it's ever been. I've tried to join a lot of these virtual events and frankly I have gotten overwhelmed, so we took two days and we boiled it down in a two and a half hours, and what we decided to do is we looked at all the areas which we go to market and how people design and deliver their apps, and some of the tech like Pega cloud that they use. And we went to our, I went to my extended team and I said, normally you have 75 booths, we're going to boil that down to 25, let's work together to figure that out. Normally your demos might be 20 minutes when someone walks up, we want to make them seven. But I think the biggest thing that we did, we said what we don't want to lose is that interactivity, and so we had online dozens of Pega experts we could ask questions live, Alan was online doing answering questions live. We made sure that we included live components, our host, Don Sherman was live from his house. We didn't just pre-record everything because then, why would anyone come join when they could just go watch it, 30 minutes later on your YouTube channel? >> See that's innovation to me is having that combination of live. Obviously, you've got to do some stuff a prerecorded, but having a live component adds a dimension, it's challenging, but that's pushing the envelope and I love it. The other thing is, Adam is roles. The roles are different in a virtual event, are they? You're not doing site inspections Like you said, you're not dealing with 170,000 square feet. How did you guys rethink the roles for virtual? >> Yeah so, there were some teams whose world was completely upended. You know, when this all went virtual, the people that do exactly what you were just talking about, dealing with hotels and vendors and things like that, and I got to tell you, one of the most events called PegaWorld Inspire and not to sound too cheesy about it, but one of the things that was really inspiring was to see how everyone stepped up and said, truly, how can I help? And what was really neat about it is we saw different skill sets come out of people that, maybe they hadn't had the opportunity to flex before where they might've worked on one thing that was no longer needed because of the change in the format, and they jumped into become copywriters or liaisons between cause now we have new vendors in this tech world that we didn't have that we turned around in just a matter of weeks. We had people like on my team who normally last year, build this massive physical exhibit containing mirrors and lights, that became video producers, to produce some of these live videos that we did. And one of the things was really impressive, you asked earlier about how did we prep differently and what changed? We looked in the marketplace for different tech and how to bring our CEO and our host and our head of product and everyone together live in split screen, and when you're a big studio you know, and you have that equipment ready to go, that's easy, but when you're just getting average people in their homes and you want to put all that together, we're finding some of the tech in the marketplace just wasn't there. My team built some new video chat technologies that they actually use to produce this in real time, so that was really impressive to me how we turn that around and really innovated not only the things that everyone sees, but all the stuff behind the scenes to. >> See again I think this is what's amazing to me is as I learned more and more about Pega interview Alan earlier. >> Sure. >> Pega is all about being able to adapt to these changes. So a lot of the processes we are using in virtual events, they're unknown. In normally software right through the history of software is okay, here's how the software works. Figure out how to fit your process into it, very rigid. >> That's right. >> Today you know, the last three months with this lockdown in this coronavirus have been completely unknown, and so that's sort of one of the hallmarks of your company, isn't it? >> That's right and we've had the tagline Build For Change for really long time, and I will tell you, I remember in that first meeting again, when we learned this was going virtual and someone stood up and they said, guys we're about to live our tagline. And people really do believe in that, 'cause we go to our clients every single day and say, change is what's going to make you special changes is what's going to make you different, now's your opportunity, seize that change and run with it. And so we said, look, we can't change the world right now, we know we got to go virtual, all we can do is change the type of event that we do, we're not going to do the standard event that we think every one else is going to do, let's do it differently and today was a pretty good example, I think we achieved that. >> I think a couple of things from a challenge standpoint, you mentioned the chat, how do you get people to engage? You had to sort of invent something. >> Yeah. >> And then really think it through for virtual. And I think the other is tech people come to these events, they want to touch the tech. And so you've got you know the innovation hub, it's where people get to play with the technology. You got to take us through how you thought through that and. >> Right. >> What the outcome is. >> Yeah, so that is the toughest part, and I got to tell you, you know all of this being said, I'm looking forward to someday being able to get back and meeting my clients in person, and I'm the type, when I see you on the floor of the innovation hub, I run by a booth and high five you for all the great weeks of hard work, you know? And I love to see people's faces, they see the demos and that's tough not being able to see them smile and get that moment of wow. But what was interesting was it really helped us hone our messages. I think we really realized when I went to everybody and said you don't have 20 minutes, you have seven minutes, here's a template, to follow, to be able to tell your story better, and people started thinking in that mode of storytelling, and what was interesting was lot of people came back to me and said, actually you know what? I can tell that story in a much more crisp way and really show people what they need to see in a in a much faster timeframe. And what it really allowed us to do was find those bits that we thought were most important, find those demos that we think are most important and just, you know bubble those up. One of the things we also did too, we took the opportunity to say you know what, we're going to be online, I watch my kids. My kids are avid gamers whether I like it or not, and they. >> Yeah. >> Watch these Twitch streams, and we thought well, we should be able to do that with even corporate software. So we had these live build sessions where we took some of our developers and I said you're going to be put on the hot seat for 15 minutes on script and we're going to let people just guide and direct you. And they were a little nervous at first, but they went off great, and it was a new format we had never tried before. So if we keep doing these types of different things and we just embrace the moment that we're in I think people will really really come to it and get some value out of it. >> I mean that's awesome, you've got to keep your audience engaged, and so you do lose, you don't have a captive audience, so you lose some time in terms of how much you can you know? how much Kool-Aid injection you can give him. I mean take 20 minutes down to seven minutes. But so you do lose some of that, but what do you gain with virtual? >> Well, I think one of the things that you obviously gain is you can be more widespread, so yeah, you know this event reached tens of thousands of people in dozens of countries. I did an event first week of April, so you can imagine you know, we had two weeks to turn on and I was supposed to be in London and Amsterdam presenting in soccer stadiums. And instead we made that a one hour virtual event and we thought, well, we're just going to get people from the London market and from the Netherlands market, and it turned out, we got people from all over the world to join. So one of the benefits to this is the reach, so we're able to reach a lot more people. I'd say one of the other just things that we realized after tours we're creating a lot of content, we filmed all of this as we were rehearsing, and we're going to put it up online later, so now we have all this great content that anyone can use and go view later, so that was sort of you know, unexpected outcome as well. >> Right yeah, you lose the airline miles, but you gain. (laughing) as I want to going to say you gian the post. >> I don't mind not traveling as well. >> Yeah I here you but, but you do gain that post and I think with physical events, people always at the end of it, it's like, I've never given birth, but I've witnessed that many times. but people feel like, okay, I got to just chill out now for a couple of weeks, and then when they come back, now they're swamped, they've got to catch up. And I think people are realizing, wow, there's a real opportunity maximize the post event here, post nurturing peep streaming out content and continue that engagement, that is a plus of these virtual event. >> Oh, for sure, and you know we started early on deciding how are we going to do, what are we going to do is follow ups you know? That European event that I talked about once again instead of taking all these different markets and trying to replicate it, we did one one hour event. But then because we were in the early days of COVID and some of our clients weren't able to get recorded and speak, we did subsequent webinars in the weeks following them, and the attendance was fantastic. So it allowed us to plan ahead and you know, have a lot of followup activities that we're starting to launch right now as soon as the event ended. >> How do you feel about the outcome for Pega? Do you think it was better, worse, the same or just different? >> I'm going to go with different you know, like I said I get energy I love being up on stage in front of 5,000 people, I love meeting my clients in person, I love the energy of being with my colleagues, but you know it is what it is, We had to do it, and I think what we really embraced it, so I'll say it's just a different way of doing things, but you know I do look forward to the day that I'm able to go meet my clients again and get back on stage and produce some really great things and once again being able to physically see our attendees go oh, when they actually see the software in person, that's the most rewarding thing for me. >> It's going to be interesting as we come out of this I mean, very clearly things are going to be different probably going to have hybrid for some time. Maybe even indefinitely but I'm interested in some of the learnings, some of the things that you think will be permanent, some of the advice. And one of the things I always say to people is don't start with what software are we going to use in there? Your software platform, think about the experience that you want to work backwards from there but what are other advice would you give for given your experiences? >> Right. >> You're so right about that point, I remember interviewing a lot of vendors that we were going to use to bring this online and we were telling them what we wanted to do, and some of them said no one's ever asked about that before we can't do that, so you're a hundred percent right about that. The advice I will say, and the thing I do worry about a little bit is, at first people were a little bit more accepting if maybe the video quality wasn't as good, or you know the content was like any old webinar. As months ago on expectations are going to be higher, people are going to have attended a lot of these things so you're going to have to keep upping the game. And I think the advice I would give is try to take what's great about an in person event and put it online but don't try to replicate the event and put it online. And some of the best things about in person events are just the live nature of it, take the risks, do some live stuff. People will really appreciate that, you'll get a lot of credit for that. The interactivity is what's important about a live event, so as best you can, figure out how to make sure there's some interactivity. Now in the early days I think it's going to be some live Q and A as we move on, it'll be real private rooms with experts that you're able to have one-on-one chats and go through and bounce around and be able to talk to people you know, just like you would accept, between two cameras instead of in person. So I think everyone is months go on. they just going to have to up their game. I think that's great advice, you're absolutely right up your game, up your brand, get a good camera, get good sound, and it's going to just, help your personal brand and your company's brand. Adam. >> We learned what it was like to try to ship microphone and camera equipment around the world (laughing) overnight so we're experts at that, if you you've got any questions. >> Well, I mean what a difference it made, so Adam, thanks so much for coming on theCUBE and sharing your experiences. You guys, have one of the best that we've seen at the Virtual Event Platform so congratulations on that and really appreciate your contribution (mumbles). >> Thanks it's my pleasure, great to talk to you today (mumbles). All right, keep it right there buddy, this is theCUBES coverage of PegaWorld Inspire 2020 the virtual event, will be right back after a short break. (upbeat music)

>> Announcer: From theCUBE studios (upbeat music) in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. >> Everyone, welcome to this CUBE Conversation. I'm John Furrier, host of theCUBE here in Palo Alto, California during the COVID-19 current situation. We're here with a skeleton crew, getting the content out there. Wanted to bring a special remote interview to you with two great remote guests, talking about how the digital events, and how the digital interactions are evolving, and how our community's reacting. Got two great guests, John Kreisa, a senior vice president of marketing at Docker, and Jenny Burcio, who's the advocate, community and DockerCon content lead at Docker. Jenny and John, thanks for joining me today. >> Great to be here, thank you. >> Thanks, John. >> So you guys, Docker has been one of the most popular container platforms from the beginning of this cloud native movement. You have over millions and millions of developers out there. DockerCon is going virtual. It's an event that you guys had physically over the years, now it's going to go virtual, but this is not new to the developer world. I want to get into that in the conversation, but first I want to give you guys a chance to take a minute and explain, John Kreisa, if you take a minute to explain the new Docker because there were some changes over the past year. Take a quick minute to explain that. >> Sure thanks John, and hello everybody. So, we went through a change in November of last year to refocus Docker on, I'll say, what was the roots and the foundations of the company, around developers and developer teams. And so, at that time we took the action to split off the enterprise-focused component of the business, sold it to a company called Mirantis. Since that time, we've been working very diligently around refocusing Docker on developer tooling, developer chains, and really developer productivity, individuals and teams, and that's something that has really revitalized our community, I'll say. The community's been strong and has come with us, and I think is reacting very, very positively to this change. So that's something that we've been going on, we're about five months into that change, and that's been positive so far. >> So it's a startup, kind of a reset, kind of a start up again, get the startup roots, but with a huge community, millions of developers. >> Massive community, that's right. Millions of developers, more than two million Docker desktop downloads installed on developer machines. Huge community around Docker Hub, using that as their essential collaboration point for developers for developing applications as they move those applications to the web, and to the cloud infrastructure. So, really just a tremendous community. It is a refocused company, but one that really is starting with a phenomenal foundation, as you mentioned, in terms of the community that we have with us. >> And it's a second chance to ride the big wave. Certainly the waves are bigger now. I don't want to make this a real commercial about Docker, or DockerCon. We're going to do a special video promo reel on that event, which we're kind of co-producing with you guys on a new collaboration. So look for, the folks watching, look for a nice promo intro video on what's going to happen at DockerCon, which will be a whole nother track. The reason why I wanted to bring you guys here, is this highlights to me the core impact of part of this crisis and current situation around Coronavirus, COVID-19, people are working at home more, so the mainstream world is seeing what it's like to work at home. People are understanding some of the pressures and the dynamics around how people communicate and work. And we, Jenny, were talking about this from a community standpoint. Open source community, they've been working at home (laughs) for a long time. It's been one of the most biggest success stories that hasn't been written is the success of how software developers have been productive in working in these groups on big projects with people from around the world. This isn't new. I'd love to get your perspective on how, what's your reaction to everyone else's reaction of the whole work-at-home digital world? >> Yeah, so, I mean, if you look at what open source, and what engineers have done, generally. You know, innovation doesn't happen within an office from nine to five, in whatever time zone you're in. And so, there's been, with Docker, GitHub, Zoom, a number of tools in place, and not just the ones I named, that really allow anyone, anywhere in the world, to contribute their ideas, and respond real time. We're not going through a huge change, even within Docker or in tech, of having to work from home. Maybe kids in the calls is a little bit different, but for many of us, we're lucky to continue marching on during this time. >> What do you guys see as best practices of the work-at-home crisis, or some of the collaboration techniques? I mean, everyone knows the online troll. I mean, trolls just get booted out, or moderated out of groups. Is there a certain best practice that you could share with folks that aren't, that are learning this for the first time? >> Sure, so, highly recommend having a code of conduct, and living by that code of conduct. So making it very visible to whomever you're working with, both internally at the company, and in open source, externally to anyone wanting to contribute to a project. Giving grace in this time. As we all know there's stress much beyond what's happening in our day-to-day work for all the community right now. And writing things as much as possible. And I think, particularly as in the last couple of weeks, there's been a real need to keep the written record of decisions and conversations, and make it out there and open so anyone can kind of participate. And even to that end, Docker announced a public roadmap earlier this month. So now our entire community can jump on and vote for what they want to see, or provide input and ideas on what we would do next. >> John, I want to ask you around DockerCon coming up, as you guys look to this being a first virtual event, digital event we call it. It's more digital than virtual, but I guess people use the word virtual more now, but it's really digital. Content value has always been king on physical events, but as you move over to virtual events, you just can't make the same people make the same decisions around a breakout room, or what assignment on the calendar and just ship it over to digital is a whole nother roles. New rules, new roles, new dynamics. What's your view on this as a marketer, because you've been on both sides, successful on both sides of the table there? >> Yeah, it is a, in a way, whole new world. I've participated in virtual events in the past, but I think this, the kind of scenario that we're in, puts a whole new impetus on making sure that these events, as much as you can, emulate the in-person experience. I think it's important that the experience you provide to your audience allows them to interact in a number of different ways, above and beyond just simply watching and consuming content, but really allows them to interact with each other that makes it so they can interact with speakers, and other users, and the kinds of people that they want to have. One of the things that we're thinking about, for example, for DockerCon coming up is, how do we emulate that hallway experience, right? The you're walking down the hall, you see somebody, you've been wanting to talk to them, and you have a quick five, or 10, or 20-minute conversation that allows you to have a really good, rich exchange. And that's something that we're working hard, Jenny's working hard on, and that the team's really working hard to provide. So, you know, in this new world, it's how do we bring some of those things that make a great in-person event to the virtual world? And you know, there's fortunately a lot of great tools out there now that do make that possible, you just have to bring them together in the right way. >> Yeah, I know that's something that we've been working on together with you guys, and you know, everyone knows my rant. I think that the format's going to be multiple different types of formats. Chats are different. We were chatting around the different, you know, there's a streamed chat, like on YouTube and Twitch, versus threaded like Reddit. And the hallway grabs, those hallway tracks, it's all about the content of the people, and I want to get your thoughts on, as you guys look to take this asynchronous approach, try to make it synchronous with DockerCon, has it changed some of your thinking around call for papers? I mean, call for papers is almost like an editorial call for a blog post now. So is it changing how you guys are thinking? Is there any insight that you could share as you guys are preparing? Also, you still got to get sponsors. You still got to get some funding. Maybe not huge amounts 'cause the physical space, venue's not there, it's digital now. So, can you guys just share your thinking, your reaction, and any insights you can glean from those two dynamics, the format, the call for papers, and the sponsors, and things of that nature that were proven methods the old way? I mean, just like, call the papers, line up the schedule, there it is, and everyone shows up, but not anymore. What's different? >> So with virtual we really have the opportunity to take the serendipity out of the conversations and the learning that happens at an in-person event. We ran a traditional call for papers. It closed on Friday, we got a number of responses and great, great content that came in. But we're not going to set a speaker up to deliver that live in a session at DockerCon. We're going to pre-record their talks, and have the speaker there live to actually chat with anyone in the audience. So, answer questions, so you'll have, actually, a much greater opportunity to talk to that expert via this virtual event than you would in person, listening to that person speak. I think it really helps first time speakers, and speakers who aren't as confident to get up in a huge room, to have the opportunity to pre-record their talk. So it adds to kind of the diversity and inclusion of the event to bring on some new speakers, for sure. And from a location standpoint, right, now you don't have to give up a whole week to show up somewhere. You can spend that time working on your talk, or whatever else, to kind of share your knowledge. And then the conversation doesn't have to end there. You really, everyone has a way to connect with each other after the fact, which as event marketers, you're always looking for what is that way that you continue the wonderful connections and learning that happens at a live event, beyond. And by having it all happen virtually, you're setting yourself up for success in that area. >> It actually makes it more interesting, because you think about it, you give your talk, and you're there after either giving people high fives, or signing autographs, or getting tomatoes thrown at you. So it's there, right? I mean, it is what's the product, it's the content product. You can engage with the audience after to take that followup, that side bar, maybe the conversations. How about, John, sponsors? I mean, obviously, we have to include sponsors into these events. You know, I've seen some software out there that's pretty old school. It's like, "Oh, here's the digital rendering of our booth." I mean, I personally think that's horrible. I think that's the wrong direction, but the content value of a booth is an event within the event. So there is a way to weave this in. What's your vision of that? How do you see the inclusion of a sponsor, and how is it more intimate and more authentic for them? >> Yeah, I think there's multiple aspects in terms of benefits for a sponsor that we are thinking about. Certainly, as you said, you don't really get that walk into the booth kind of experience, but given that it's all digital, you actually have a much more scalable way to enable sponsors to interact. Firstly, just with how we're promoting the event going into it, and the fact that as they create an asset, it can live in perpetuity, that we can continue to push out there to viewers. And we know that people can come and look at that content afterwards, and that gives yet another opportunity for those sponsors to interact with the people who are consuming it. So everybody has to really think a little bit differently. Both the sponsors of these events, and the hosts, as Docker is doing now, to how and what kinds of interactions. So we're thinking, how do we allow them to capture an interaction? What kinds of calls to action can they include within their digital content? And so everybody's got to think a little bit more digitally and more forward than just, "Hey, let me have people walk "into my booth and pick up some swag." >> You know, it's interesting, we have this conversation that's like an angle on theCUBE all the time, if you think about the end user, the consumer of the content, if you work on the strive for the content value, everybody wins. So, it's like an upstream project in open source. If done well, everyone can reap the benefits. If the shared mission is audience satisfaction around the content, that's contextually relevant to the people at any given time, which is what digital is beautiful for, and you can really create an environment for great activation, and full-on demand, consumer experience advantage, either learning or engaging, or whatever. If you do that, if everyone shares in that mission, that's a success formula. Whether you're a sponsor, or an attendee, or a producer. Do you agree with that? >> And John, we were saying earlier today, this format makes content even more of the king, right? The way that you're going to get attention is by delivering value through that content, and you will probably have a better result of someone stopping by to learn what your offering is, or what knowledge you're bringing to the table, versus what that piece of swag was that they're getting scanned for. >> And there's a role for everybody. I remember when, back in the glory days when I used to develop code, I used to go show my peers my software, they're like, "Yeah, John, that code's just not good." "Well, no, no." But there's a role for me. I wasn't the best coder, but if you have good code, you rise right to the top of the pecking order and people recognize your software in open source, and content's kind of the same way. Everyone can produce content, and some will be better than others, but it doesn't mean that it's just about the content produced, or the curation, there's other roles. Do you guys see some parallels between content development in this kind of way, in a similar fashion as, say, software? I'm just making that metaphor up, it's just riffing out loud. It's a similar construct. Good software wins the day. Good community makes it all work. >> Sure, if your end goal is to educate others and share something that is of value, then it's going to be picked up. And of course creating content takes practice, just like becoming an excellent coder. And so, the stakes aren't as high in a virtual event, especially with pre-recording and some of the other things that you're doing. You know, blog about it. Do a video, do a session, right? Take that content, deliver it different ways, and practice. Particular to DockerCon, both at our live events, and what we will do moving forward, we have an extensive support system for all of our speakers. We assign a number of people internally to review outline, review talk tracks, review slides, and run through actual practices, so that our speakers are very attuned to what our audience is going to be expecting, and feel very comfortable delivering their session, because their success is our success, and ultimately, we're looking for delivering that value to Docker's builders. >> I love the format you mentioned earlier, pre-record, but also there's a new format emerging that's very popular in the Twitch world which is streaming your video game. I still predict that people will be streaming their coding sessions, but you guys have a Docker captain in Brett, who has his own streaming rig and he does the Docker birthday party, recently. I think that's going to be a future format, streaming to an end point, not just for gaming, but for just life, life casting as some people call it. But that's a good format. It fits perfectly into these digital events to host and emcee these sessions. So you can do the record on-demand, record in advance, but there's also a role for streaming, doing the demos, doing the tech talks. >> I mean, think about your audience. They need something both in the moment, and after the fact. And sessions are something that you can watch now, or later, but running through an event with our captain, like Brett Fisher, you want to be there to see what's going on. We did a birthday live stream on Thursday, to celebrate Docker's seventh birthday, and it was amazing because we had so many members of our community come on. They can't go to meet-ups anymore with everything that's happening, but we found a way to all connect, all chat, have a great time, and have this group experience, both fun and learning. And I think we will continue to see that, not just in the conference form, but increasingly now with COVID, people can't get together. People are Zooming with their high school friends to make up for time lost. So I think beyond our industry, the world is going to get very used to connecting virtually. >> I'm going to have a Zoom session tonight, seven o'clock on my Facebook page. It's going to be interesting to see all my high school friends come out, and who knows those words, but there's kind of no moderator button on Facebook. I got to figure out, make sure they're all there. Final question on this whole event thing, and then we can get to this last section around DockerCon. John and Jenny, we both have friends that are in digital, have done events. I'm hearing a lot of pressure is on these digital teams, because the physical events have proven a lot of great business value. Most companies know the economic value of physical event. Again, it's been standardized over decades, but now all of the sudden these new teams, digital teams, are being asked to provide the same business value that these physical events have provided, and these teams aren't equipped for it. So I'm getting a lot of phone calls, and a lot of outreach to theCUBE saying, "We need help." That's the event digital team, and the demand generation marketing teams. They're under a lot of pressure. Are you guys seeing the same thing, and if you are, what advice would you give the people out there, because they're under a massive amount of pressure to deliver? >> Yeah, it's a new world in that regard. And yeah, there are a few platforms out there, but in terms of something for demand marketers that emulates that live event, there's really not. I mean, as you know, we're innovating in multiple ways with you to bring a different kind of experience, but we're also having to think about how do we convert that into some kind of economic value? I mean, for example, DockerCon is a free event this year. A lot of the costs are lower, but it's a free event. That sort of changes that aspect of it. But the other part is, how do we make sure that we connect with that audience, so that we have an ongoing relationship? The way we're looking at it, and I think one recommendation for other companies, is it is a component in a series of engagements. It's a very big one, one that we're investing quite a bit in, in terms of resources, but it's really just a series of, one component of a series of engagements that we have digitally. And there's lot of other ways that you can do it, and fortunately, like Jenny has online meetups, or already has virtual meetups as a component of our virtual experience. This is one that we're sliding in with that, and based on how we're expecting it to go, we'll continue to invest in it in the future. >> Jenny, 365 days in the year, that's digital, it's aways on, right? It's like you got to think holistically, not just have an event, stand it up, tear it down, move to the next one. You activate and you got to keep it always on, you have to keep a pulse. Keep the community rolling. >> Yes, and whether it was a physical event, or a virtual event, that's your goal anyways, is to continue that momentum and keep the community going. We are innovating on that with you for DockerCon, but we're also very much listening to our community, and what their needs are, and trying to figure out how to support their connections with their local community. Docker has a pretty extensive meetup network all around the world, and the rise of virtual really allows us to take the physical limitations of local meetups out, and if they want to run virtual events, then great, how can we support them as well? >> That's awesome. And you know our mission from this area for the folks watching, is to create the best experience possible for audiences, and that means putting the right content in front of them that matters, or having them choose their own content, meet the right people, find if their friends are there, make it a great engaging experience. Because if that happens, everybody wins. So, we're looking forward to DockerCon. If you guys could just give a highlight, quick teaser. John, give a quick teaser on DockerCon, and then Jenny, give the community update of what do you guys expect to have happen? What are you hoping for? What are you nervous about? What's the excitement? What's going on? John, we'll start with you. >> Yeah, thanks John. So just a brief on DockerCon. It's May 28th, of this year. It is a free event that is going to run for, I think it's eight hours during the day. There's multimodal, kind of consumption models. So we're thinking in terms of different channels that people can come and consume. We talked a little bit about the live channel with our captains. There's a live channel with theCUBE, with you guys. There's also the pre-recorded track content. So, there's a way for people to come and interact, come and participate in the chats, and consume content that should be highly educational and focused, and we hope that it'll be a great experience. We're really focused on the content, making sure that it's a great experience for our users and our audience. >> Jenny, how about the community? What's your take, and what's your goal and aspirations? What are you hoping for? >> Hoping for the community to be able to connect, both with the speakers, experts, captains, get their questions answered, have conversations with people on stage, if you will, but also with each other. And just kind of strengthen the bonds of the community, and getting everybody to a better place with developing with Docker and DevOps, and kind of create those pathways beyond May 28th. >> Yeah, it's a DevOps world. We're going to do our best. Hope we put a kick ass program together. It's going to be fun, (laughs) and we hope we have good bandwidth. John went out a couple times there, one time, but we're going to have some good time, and hopefully learn a lot and iterate, and just raise the bar on it and just get it going. So really appreciate collaborating with you guys, and really thank you for your insight on this real, I think, a clear vision on how digital's going to shape how people engage and how events will go, even when they come back. I think this point in time, this current situation's going to emphasize the role of digital isn't just about marketing to people and getting them to come to an event. I think it's going to be a real productive network effect, where there's value created. And I think the silver lining in all this is, this is going to be now the new path for us. So thank you for sharing your cutting edge insights. I appreciate your time, thank you. >> Thanks so much for having us. >> Thank you, John. >> Okay, this is a CUBE Conversation. I'm John Furrier here in the CUBE studios in Palo Alto, with the remote interviews during this time of crisis, of COVID-19 current situation. I'm John Furrier, theCUBE, thanks for watching. (upbeat music)