>> Narrator: Live from Orlando, Florida. It's theCUBE! Covering .conf18. Brought to you by Splunk. >> Welcome back to Orlando, everybody. Splunk .conf18. This is theCUBE, the leader in live tech coverage. I'm Dave Vellante with my co-host, Stu Miniman. Carnival Cruise Lines is back. We heard from them yesterday, we heard them on the main stage of .conf. CEO is up there with Doug Merritt. Sheldon White is here. He's an enterprise architect at Carnival Cruise Line And Alex Taberras, who's the director of threat intelligence at Carnival. Gents, welcome to theCUBE. >> Thank you. >> Doing a lot of talk on security today. They've lined us up, which is great. We love the conversation. So much to learn. Alex, I'll start with you. When you think about security and threat intelligence, what are the big changes that you've seen over the last, whatever, pick a time. Half a decade? Decade? Couple of years even. >> Alex: So, it's just the amount of threats that are coming in now and how fast they're coming in, right? We can't seem to be keeping up with everything that's happening in the environment, everything that's happening outside, trying to get into our environment and cause all that damage, right? So, that's why Splunk is awesome, right? I get to see everything come in, real time. I'm able to quickly pinpoint any action I need to take, send it to my team and have them immediate right away. >> So, Sheldon, yesterday we had ship and shore from Carnival and he was talking about really different problems. You know, the folks on the ship, they got 250 thousand people on the ocean at any one point in time collecting data, trying to make a better experience, keep them connected. Folks on the shore, obviously, websites and things like that. Where do you fit into that mix of ship and shore? >> Sheldon: Right, so there's an entire value stream that we map out as enterprise architects. And so, what we do there is analyze all the customer touch points. And then we aggregate all of that information into a pipeline that we then address our audiences with those critical KPIs. Operational and infrastructure, the entire stack. >> Dave: You guys obviously have very strong relationship with Splunk. We heard from your CEO, Arnold Donald, right? >> Alex: Correct. >> Interesting name, I haven't messed that up yet so. (laughing) And so, where did that relationship start? Did it start in SecOps? Did it start in IT operations management? >> Alex: So, it really started in Devops, right? And they started... They purchased Splunk, I think back in like 2007, 2008. And they started looking at it, right? And I think I was talking to one of our other architects and it was one gig is what we started at, right? Now, we're upwards of 600 gigs. Just for security. So, it started there and it just kind of morphed into this huge relationship where we're partnering and touching all aspects of our business with Splunk. You know, and the Cloud and everything else. >> So, we heard, I don't know if you guys saw the key notes today, but we saw some announcements building on yesterday's Splunk next announcement. We heard some business workflow and some industrial IOT. I would think both of those are relevant for you guys. Not industrial IOT, but your IOT. Do you see Splunk permeating further into the organization? I guess, the answer's yes. You kind of already said that. But I'm interested in what role you guys play in facilitating that ? Are you kind of champions, evangelist, experts, consultants? How does that work? How do you see that (mumbles)? >> Sheldon: So, we see ourselves as internal consultants. We have our internal customers that depend on our guidance and our end-to-end view of the business processes. So, and now as enter our Cloud journey, into the second year of our Cloud journey, just we're able to accelerate our time to value for our internal customers to gain even greater insights into what's happening ship and shore. >> Dave: I wonder how, if you can talk about, how enterprise architecture has changed over the last decade even. You know, it used to be you were trying to harden the two tier or three tier architecture and harden top, don't touch it, it works. And then, of course, we all know, it created a lot of different stove pipes and a lot of data was locked into those stove pipes. That's changed, obviously. Cloud, now the Edge. Maybe because you guys were always sort of a distributed data company, you approached it differently. But I wondered if you could gives us (mumbles)? >> Sheldon: No, that's an interesting question. Because the evolution is not so much enterprise architect as it is eco system architect, right? So, now you have these massively distributed systems. So, you're really managing an eco system of internal and third party. And then all the relevant touch points, right? Like Alex mentioned, all that perimeters constantly shifting now. So, yeah, our focus is always aligning with the on-time business process and our internal customers. >> Yeah, wonder if we could dig into the Cloud a little. Alex, can we start with you? How does Cloud fit into your world of security? >> Alex: So, for me, the Cloud, as far as Splunk goes, it allows me to expand and contract as needed, right? So before, we used to have our on premise hardware, very finite RAM memory, I mean, disk space everything. So now, with the Cloud, I'm able to expand my environment as I move across all my North American brands, European brands, to be able to gather all that data, look at it and take action on it, right? >> Stu: And Sheldon, you're using AWS. We see they're, every software provider lives in AWS. It's often in the marketplace. We been seeing a lot this week that there's a deeper partnership. There's actually a lot of integration. Maybe give us your viewpoint on what you've seen on how Splunk and AWS work together to meet your requirements. >> Yeah. So, that's an interesting evolution as well of that partnership, right? So, you're starting to see things like the S3 API integration. So that you're removing storage from the critical path. And now that opens up different scale of possibilities, right? And internal opportunities. But yes, as you can see, leveraging the machine learning toolkit. I saw that one coming. It's going to be interesting to see how that keeps evolving, right? And also, like I was speaking to Alex, about the natural language capability. So, that also is well brought into the dimension of how our senior leadership with interact with these operational platforms. >> Yeah, I got to thank you. You're going to have your customer's natural language has to get into some of their rooms. It's definitely future. >> Sheldon: Oh, it's going to be apart of that value chain. Yeah, for sure. >> Dave: How does the S3 API integration affect you guys? Obviously, you got to put Syntax in an object store, which is going to scale. What does that mean for you guys? >> Sheldon: So, using the Splunk developer Cloud, we could develop all sorts of solutions to manage it intelligently how our storage, right? In near real time. So, we can completely automate and that end-to-end just integration with Splunk, how it ingest, how long that data stays relevant and how we offload it into things like Glacier. >> Dave: In the enablement, there is the S3 API. So, you're taking advantage of all the AWS automation tooling. >> Sheldon: Correct. >> Is that right? >> Sheldon: Correct. >> Alright. >> Sheldon: That's another example of that side integration. Not only with the S3 API. Lex, for the natural language. Obviously, TensorFlow and the machine learning toolkit. So, I think you're going to see that type of... those type of capabilities expanding as Splunk evolves. Next year, I'm sure they're going to have a ton of more, you know, announcements around how this evolution continues, right? >> Dave: So, you know, I was interested in the TensorFlow and Spark integration. And Stu and I were talking in an earlier segment. It's great, developers love that. We saw a lot of demos today that was like, looks so simple. Anybody could do it. Even I might be able to do it. But as practitioners of Splunk, is it really going to be that easy? Are business users actually going to be able to pick this stuff up and what are they going to have to do in order to take advantage of Splunk? Some training involved? >> Sheldon: Right, right. >> What's the learning curve going to be like? >> Sheldon: That's a great question, because there's a dual focus to this, right? First, is offloading from the developer. All that heavy lifting of creating this user interface and the dashboards, per say. Now, its all API driven. So, as you saw, maybe in the keynote this morning, that within the demo, was an API driven dashboard came together in several minutes. But one is offloading that and the second part is just enabling the business user with other capabilities, like natural language process. And they don't necessarily need to be on that screen. They can get acception reporting through emails and voice commands. So, training is also part of it, obviously. So, it's a multifaceted approach to leveraging these new capabilities. >> Dave: Are you guys responsible for the physical infrastructure of your ships? I mean, is that part of your purview? Okay. So, really there's is an industrial IOT component big time for you guys. >> Absolutely. >> Alex: And there's a huge push now for Maritime security, right? We saw what happened with Maersk and NotPetya virus, right? So, how it took them out of operation for about three weeks. So, this IOT is very, I think, awesome, right? I was speaking to some of the Splunk guys yesterday about it. How we could leverage that on our ships to gather that data, right, from our SCADA systems. And from our bridge and engine control systems to be able to view any kind of threat. Any kind of vulnerability that we might be seeing in the environment. How we can control that and how we can predict anything from happening, right? So, that's going to be very key to us. >> Dave: So, Splunk is going to take that data right off the machines. Which Stu and I were talking, that to us is a huge advantage. So many IT companies are coming and saying, "Hey! We're going to put a box at the edge". That's nice, but what about the data? So, Splunk's starting with the data, but it's the standards of that data. They're really driven by engineers and operations technology folks. Is Splunk sort of standard agnostic? Can they be able to ingest that data? What has to be done for you guys to take advantage of that? >> So, we'll have to ingest that data. And we'll have to, you know, look at it and see what we're seeing, right? This is all brand new to us as well. >> Dave: Right. >> Right. This whole Maritime thing has risen up in the past year, year and a half. So, we're going to have to look at the data and then kind of figure out what we want to see. Normalize it, you know, we'll probably get some PS services or something to assist us. Some experts. And then we just go from there, right? We build our dashboards and our reports. >> Dave: And predictive maintenance is a huge use case for you guys. >> Alex: Absolutely. >> I mean, to me, it's as important as the airlines. >> Alex: Absolutely, yes. >> So, I would think, anytime you... Well, first of all, real time during a journey. But anytime that journey is completed, you must bring in the inspectors and, I'm sure, very time consuming and precise. >> So, I know that some of our senior leadership, especially in the Maritime space, has now looking towards Splunk to do some of that predictive maintenance. To make sure that we have that right nuts and bolts, right? Per say, on the ship. To be able to fix any issue that might arise at sea while we're on there. >> Dave: Now, it's expect that the drive is going to be for human augmentation and of drive efficiency. >> Alex: Correct. >> You're not just going to trust the machines right out of the box. No way, right? >> Alex: No. But it's empowering those engineers, right? As we see with some of the dashboards that they're coming up with at the keynote. Empowering some of the those engineers that are in the engine room. That are in bridge. To be able to see those issues come up, right? And be able to track. >> Dave: Plus, I would imagine this is the kind of thing like an airline pilot. You're double checking, you're triple checking. So, you might catch misses earlier on in the cycle. >> Alex: Yeah. I could see it having huge impact. >> Stu: Yeah. Sheldon, I was just thinking through the other next announcement. I wonder if Splunk business flows sounds like something that might fit into your data pipeline? Get insights, understand satisfaction. Seems like it might be a fit. Is that of interest to you? >> Sheldon: Yeah, it sure is. Because we definitely want to, since we've evolved with kind of fragmented systems. We still have main frames, we still have whole call center environment that we need to ensure that it's parts of the end-to-end guest experience. So, for sure, we're getting into the whole early adopter program on the process flow. >> Yeah. Can you give us little insight? What kind of back and forth do you have with Splunk? What sort of things are you asking that would help make your jobs easier going forward? >> So, going forward, I know they're addressing a lot so the ingestion and data standardization. And now, with the decoupling of the storage, which is awesome, makes our lives a lot easier. But the evolution of the natural language and the integration with AWS natively is huge for us, as well as our Cloud program matures. And we start enabling Serverless architectures, for example. So, yeah. No, it's a very important part. >> Stu: Yeah. I mean, Serverless is actually something we're pretty interested. What are some of the early places that you're finding value there? >> Well, many people don't know this, but Carnival's also one of the largest travel agencies in the United States. So, we have the whole... Well, it's the whole global air travel platform that we're currently migrating to a Serverless architecture, integrates with Sabre. So, we're looking at things like open trace for that. And I know that our friends at Splunk are enabling capabilities for that type of management. >> Dave: And what's the business impact of Serverless there? You're just better utilization of resources? Faster time to value? Maybe you could describe. >> Yeah. Near real time processing. Scaling up and scaling down seasonally. Our key aspects of that. Removing the constraints of CPU and storage and-- >> Dave: Alex, has it changed the security paradigm at all? Serverless? How does it change it? >> Alex: So, it does. It let's me not have to worry so much about on premise stuff, right? As I did before. So, that helps a lot, right? And being able to scale up and down quickly as much data as we're ingesting is very key for us. >> Dave: You guys are heavy into Cloud, it's obvious. I wonder if you could share with us how you decide, kind of, what goes? If you're not all in on Cloud, right? It's not 100 percent Cloud? >> Sheldon: No, we could never be all in. >> No. >> Dave: And we've put forth that notion for years. We call it "true private cloud". That what you want to do is bring the Cloud experience to your data, wherever that data lives. There's certain data and workloads that you're not just going to put into the Cloud. >> Sheldon: That's correct. >> So, you would confirm that. That's the case. Like, you just said it. >> Correct. >> Dave: You're never going to put some of these workloads on Cloud. >> Well, we have floating data centers. So, we'll always be in a hybrid model. But there is a decision framework around how we create those application, migration pipelines. And the complexity and interdependencies between these platforms, some are easier to move than others. So, yeah. No, we're quite aware of-- >> Dave: And so, my follow up question is are you trying to bring that Cloud experience to those... to the floating data centers, wherever possible? And how is the industry doing? If you had a grade them in terms of their success. I mean, you certainly hear this from the big tech suppliers. "Oh, yes! We've got private Cloud" and "It's just like the public Cloud". And we know it's not and it doesn't have to be. >> Sheldon: Right. >> But if it can substantially mimic that public Cloud experience, it's a win for you guys. So, how is the industry doing in your view? >> So, I think it's a crawl, walk, run type of thing. Obviously, you have these floating cities and satellite bandwidth is a precious resource that we have to use wisely, right? So, we definitely are Edge computing strategy is evolving rapidly. What do we act upon at the Edge? What do we send to the Cloud? When do we send it? There also some business drivers behind this. For example, one of our early Cloud forays was in replicating a guest activity aboard the ship. So, we know if somebody buys a margarita off the coast of Australia, we know it five seconds later. And then, we could act upon that data. Casino or whatever data it may be in near real time. >> So, a lot of data stays at the floating data center, obviously. >> Correct. >> Much of it comes back to the Cloud. When it comes back to the Cloud is a decision, 'cause of the expense of the bandwidth. What do you do? You part the ship at the data center and put a big fire hose in there? (laughing) >> Alex: I wish it was that easy. >> You got a bunch of disc drives that you just take and load up? That's got to be a challenge. >> So, there business requirements, right? So, we have to figure out what application is more important, right? So, usually like our ship property management system, right. Where we have all our guests data, as far as their names, birth dates, all that stuff. That takes priority over a lot of other things, right. So, we have to use, like Sheldon said, that bandwidth wisely. 'Cause we don't really own a lot of the ports that we go into. So, we can't, just like you say, plug in a cable and move on, right? We still rely heavily on our satellites. So, bandwidth is our number on constraint and we have to, you know, we share it with our revenue generating guests as well. So, obviously, they take priority and a lot of factors go into that. >> Dave: And data's not shrinking. So, I'll give you guys the last word, if you could just sort of summarize, in your view, some of the big challenges that you're going to try to apply Splunk towards solving in the next near to mid term. >> Alex: Well, I'm more security focused. So, for me, its just making sure that I can get that data as fast as possible. I know that I saw yesterday at the keynote, the mobile app. That for me is going to be like one of the things I'm going to go like, research right away, right? 'Cause for me, its' getting that alert right away when something's going on, so that I can mitigate quickly, move fast and stop those threats from hitting our environment. >> Dave: Sheldon? >> Yes, I think the challenges are, like you mentioned earlier, about the stove pipes and how organizations evolve. Now, with this massive influx of data, that just making sense of it from a people, technology and processes standpoint. So that we could manage the chaos, so to speak, right? And make sure that we have an orderly end-to-end view of all the activity on the ships. >> Dave: Well, thank you guys. Stu and I are like kids in a candy shop, 'cause we getting to talk to so many customers this week. So, we really appreciate your time and your insights and the inspiration for your peers. So, thank you. >> Oh, thank you very much. >> Alex: Thank you for having us. >> Dave: You're welcome. Alright, keep it right there everybody. Stu and I will be back right after this short break. You're watching theCUBE Live from .conf18. Be right back. (techno music)

(upbeat music) >> Narrator: Live from the Wynn Hotel in Las Vegas, it's theCUBE, covering Magento Imagine 2018. Brought to you by Magento. >> Hey, welcome back to theCUBE. We are at the Wynn, Las Vegas with Magento at their Imagine 2018 Conference 3000 plus people here, really cool day we've been talking about all things commerce and digital commerce innovation. Excited to be joined by Peter Sheldon, the VP of Strategy from Magento, thanks so much for joining us. >> Thanks for having me, yeah. >> So this has been really fun, there's a lot of merchants behind us here in the marketplace, we've been talking to some of your customers who, a direct consumer, we just had Coca-Cola on. But we also see a lot of businesses here. Talk to us about what you guys are doing to help, not just the retailers, you started, right, being building this reputation as Magento, helping retailers to target online shoppers, but there's a lot more opportunity that you guys have been successful in, in the business, B2B space. Talk to us about, the vision, the strategy, on both sides. >> Yeah, so I think what's fascinating about Magento is their diversity of our client base, and I think it's a little bit of a testament to the flexibility and agility of the platform, but you're absolutely right, we started out primarily serving the B2C market, working with retailers, CPG firms, branded manufacturers and so forth, luxury goods. But commerce has really evolved and moved on, and I think what we see today is a lot of opportunity in B2B, and so when I think about B2B, these are typically manufacturers and distributors wholesalers who are looking to digitally transform their businesses, and really make the buying process more efficient. So whether it's a distributor who's buying products from a manufacturer, or an end-buyer might be a contractor, especially in home improvement, or something, who needs to buy tools and materials from either a manufacturer or distributor. Traditionally, it was a very traditional sort of, retail based buying experience. You would go to a branch, a distributor's branch face to face, engagement over sales person, or the sales rep would come visit you, and you would through a paper catalog. >> Relationship based. >> Relationship building. >> Exactly. >> And so forth, and that's a high cost of acquisition channel, and so I think what a lot of B2B firms are realizing is there's significant, first of all, there's demand from the buyers because all buyers have their consumer life as well, e-commerce is so mature and the B2C space with Amazon, that buyers are incredibly frustrated if in their business life they don't get that great ease of e-commerce experience, and instead they're still faxing and picking up the phone or even if it is a digital order entry experience, it's really terrible, and it's not intuitive to use, it's not easy to use. So, there's a real demand to digitize that ordering process, but more importantly, I think for B2B firms, there's some real operational savings and putting margin back into the bottom line by creating a lower cost of doing business and serving customers, and it's e-commerce and so I think we see one of the areas where a lot of firms first start out is in the spare parts business, so we work with a lot of manufacturers. It just makes so much sense to move their spare parts and warranty business online, so it's very easy to re-order spare parts, I don't need to pick up and call my sales rep to do that, I can do it in a digital manner. But I think what's really fascinating us is just the diversity of different B2B clients, their backgrounds, there's not a vertical that's immune to this. We see pharmaceutical companies, we see agriculture, we see traditional heavy manufacturing, light manufacturing, life sciences, you name it. And so the diversity of clients we see wanting to use our platform for digitizing their selling relationship that they have, it's really fascinating. >> We've heard a lot today that commerce is limitless, and it sounds like that's kind of what you're talking about, is that this day and age, every buyer is a consumer at some point, right, or everyday. We have these expectations, Amazon set the bar really high and every company to be successful has to be a technology company. So, from your standpoint as the VP of Strategy, some great exciting things have been announced at this year's Magento Imagine Conference. Share with us some of those, and especially I'm curious what you're seeing in the mobile space. >> Yeah, so mobile's really fascinating and I think it actually continues on to what we were talking about a moment ago in B2B. So, if we think about that B2B buyer, often the B2B buyer is an engineer, a contractor, a field service representative. They don't live in an office, they don't have ready, convenient access to either a laptop or desktop. They are out on a site, they are, if it's agriculture, they're out at a farm. >> In a field, yeah. >> Or in a field, or they're in a construction site, or they're inside a plant, and their primary means, or their only means of digital access is their smartphone. And typically they're having a slightly larger screen, phablet type smartphone, probably in a hard case if it gets dropped and so forth. But the way that they're going to engage with a brand digitally and to make a B2B commerce order, to look up the status of their order etc. It's not, we often talk about mobile first, it's not mobile first, it's mobile only. They don't have easy access anymore to desktop, laptop. If you're not serving them through mobile, they're not able to buy from you and they're going to buy from one of your competitors. And we see this thing across the board. Perhaps less so here in the US, but in some of the merging markets where we operate and where we have great success, markets like India. They again, it's very much a mobile only society now, and certainly in mainland China and other sort of emerging markets. So I think we're rapidly going down a path where if you think even in our day to day consumer lives, as we're thinking about making purchases, we're sitting on the couch, we're multitasking or watching television, but it's our phone that we're interacting with. >> Right. >> And if we think about the challenge today about buying through a phone, traditionally commerce purchase experience, it's really not that great. In fact in some cases it's pretty awful. Typical sort of page load time on a mobile can be five, six seconds, and as you want to navigate around using your thumb and scroll through and do some product research, every time you make an action, every time you touch that screen, the page reloads again, and it's actually frustratingly slow. If you actually get to the point of buying, obviously you've got to enter your shipping address, and that's just- >> Can imagine that conversion rates, and things and attrition. >> Exactly. And so- >> What have you guys done to change the game? >> Right, right exactly. So, those conversion rates on the mobile web today are pretty bad. They're about sort of, 1.7% and on a traditional desktop, it's 3.5% but yeah 70% of all traffic and visitors are coming on mobile devices, it's actually quite a profound sort of issue in the marketplace around us. So what are we doing about it? Well there's a really exciting new, and I call it technology, but it's really just a set of standards around open web technologies, Javascript, CSS, HTML, called PWA, or Progressive Web Apps. Now, Progressive Web Apps is not a proprietary technology, it's just open web technologies, but what's changed and evolved are the browsers themselves, so Chrome and Safari, Firefox, they've evolved and they now support what we call service workers, which is the ability for the browser to do more backbone processing. And the end result of all of this are a lot of brands are now rebuilding their websites away from responsive websites, which is the big investment we've had over the last five years to now building Progressive Web Apps. And a really nice thing about Progressive Web Apps is that they perform like a native app, they're very very fast, the page load times are typically around a second or so, and there's no refresh. Every navigation and action is almost instant gratification, so very fast, very slick to use. It feels like you're using an native app, but you're not, you're actually using a web experience in a browser. And so there's a couple of really important things for merchants around that. One, much, much better conversion rates. So all of the KPIs that a VP of e-commerce is ultimately responsible for, they're measured by there's a conversion rate, average order value, bounce rates. They all see significant improvements. And I never say there's some merchants always sort of facing a little bit of a dilemma, should we build native apps, or what should our native app strategy be? And the problem with native apps is they're incredibly expensive to develop, incredibly, a lot of maintenance with all the updates to iOS and Android. And many merchants really didn't see success because consumers will only download and give you real estate on their phones for an app that you really engage with on a very frequent, on a multiple times a day basis. Most of our customers are retailers that perhaps only have two or three transactions a year with their clients, with their end shoppers, and so a native app strategy just doesn't work. So the real exciting thing I think with merchants are, you can actually almost put the need for an app strategy to bed, they don't need one anymore. They invest there in PWA. So here at the conference we announce Magento's support for Progressive Web Apps. We've launched a new development toolkit we call the PWA Studio, and it's really a native capability for our merchants and our system integrators to be able to build Progressive Web Apps on the Magento platform. So we're super excited about it. >> Yeah, sounds super exciting and also really the consumer, the convenience is that consumers are demanding, and you're really reacting to the mobile only experience there. >> That's right. >> Has a huge potential, upside, for the merchants. How are you seeing that being used or use cases for that in the B2B space? >> Yeah, so if anything, it's almost kind of, more applicable in B2B than it is in B2C, although they're both going to adopt PWAs. So what's interesting about B2B is that there is a much more frequent transaction or interaction with the end buyer. B2B buyers are frequent purchasers, they are buying in bulk and they're making purchases perhaps multiple times a day, perhaps multiple times a week. And so they are power users and they do have a great deal of engagement with the brand, with their distributor, so again, it's starkly, I think the B2B firms have built native apps and have done so on top of Mangento, it's very easy to build a native app and integrate it into our Rest APIs etc. But again it's expensive and often it can be a seven figure front sum to initially develop an app strategy and to continue to maintain it, so there's a real there's a real TCO advantage of actually switching that strategy to do a PWA. The adoption can be higher because you don't need to install the app, and just the cost and support of building and supporting a PWA is significantly lower than a native app, and so again there's a lot of use cases for using PWAs in the B2B commerce space as well. >> Awesome. So besides what you announce with Progressive Web Apps, what are some of the exciting announcements you guys have made at Imagine? >> Yeah, so I think product announcements, we got an exciting new product we're calling Page Builder, it's a content management and page building tool. So what this really does is it allows the marketer merchandiser the real control over building and maintaining the pages on their site, and that's mobile web, mobile desktop and building able to do that, and it really alleviates any dependency on having to a front end developer where there's a true wiz with drag and drop capability, gives them complete creative to build very sophisticated content pages, but to do and have complete control over their publishing schedule, being able to preview that. So we're very excited about that. I think it empowers the marketers and merchandisers to be more creative and to get more done in the day, we're empowering them to be, act independently of needing to work with a front end developer. >> Awesome, and you guys speaking of developers, have a very large community. >> We do, we do. >> Of 300,000+ developers. >> It's quite incredible, I mean here at the conference, it's sort of their main annual get together of what we call the community. I'll come here to Las Vegas every year and to the Wynn and the community is here, and a lot of that community is made up of developers, and those developers, many of them work for our merchants, many of them work for system integrators, many of them work for other technology partners, and some are contractors, self-employed specialists and so forth. But as you say, that community is over 300,000 developers strong, that's 300,000 people who make a livelihood doing development on Magento. So it's really an amazing community, and they're incredibly passionate about Magento, and they contribute back to Magento. We are, have our roots as being an open source platform, one of the great differentiative benefits of that is that our community help us innovate and they help us, they contribute code, they contribute features and capabilities back into the platform that means that we can extend our R&D team to be this much, much greater force where we can develop new capabilities and deliver value to our clients at a far faster pace than any competitors do. So it's a really interesting aspect of our business. >> Well Peter, thanks for stopping by theCUBE and sharing the great announcements that you guys have made today and this week, and the direction you're able to go in and help take best practices and things learned in the consumer space, and apply it to businesses. We wish you the best of luck, and we look forward to being back at the Magento Imagine next year. >> Yeah, great. Love to have you back. Thanks so much for chatting with me today. >> Our pleasure. We wanted to thank you for watching theCUBE again, we are live at the Wynn in Las Vegas with Magento at Imagine 2018. I am Lisa Martin, stick around, we're back with one more guest after a short break. (upbeat music)

>>from around the globe. It's the queue with digital coverage of women transforming technology brought to you by VM Ware. >>Hi, this is Lisa Martin covering fifth Annual Women Transforming Technology WT two from my home in San Jose, California Because this is the first year than WT two has gone digital. Very excited to welcome next one of the speakers from the executive track. We have Charmaine Macquarie, president of Macquarie Group, but also offer C Suite Advisor. You know, Speaker Charmaine. Nice to start with you. >>An absolute pleasure. Thank you for having me. >>So you have an incredible background. You have been for two decades working with leaders and I read 27 industries, five continents and from some pretty big, well known brands Coca Cola, Johnson and Johnson, my particular favorite Starbucks. Tell me a little bit about your background in your career and how you came to be working with potential leaders >>early on in my career, I was working in politics, actually helping politicians understand their constituency and then how to communicate effectively with them and then went on into marketing. And really, what I say is that what I do is a conglomeration of all of my life experience working with leaders either in politics, in marketing and sales on a variety of industries, including gas and oil, and coming together and helping them understand how to communicate their message effectively. How have executive presence and ensuring that they're seeing, heard and remembered >>what? One of the things. One of the things that talking about being remembered especially now during a crisis that nobody has ever experienced before, when there are so much, so much concern and so much uncertainty. Um, I e. Read that you said effective communication is more than just words and phrases, especially in today's climate. What is effective communication? >>Effective communication is making sure that people hear your value, your value proposition, and that is really essential today. One of the things you want to do is that you want to elevate your visibility and when elevate the value that you bring to your organization. There are a number of competing priorities, and what you want organization to understand is what is it that you see that others don't see, and that is a part of your value proposition. How are you going to help the organization innovate through this time, and wanting to do that is really speaking about what is the value. What is it that it's gonna make the difference for the organization today with this crises and that will also take it further into the future. >>Tell me a little bit about this session that you did at women transforming technology the other day. 35 minutes. Interactive session. Since everything for this year's event was digital, I love the name of your session. Speak up, Stand out. We heard talking a little bit about when you first learned maybe last month, that this event was going digital. Did you change anything? Were there certain elements of your expertise and your recommendations that are now more even more important? Respect to visibility and value? >>Yes, So what? I changed it. What I changed and Waas. I really wanted to make it as a conversational as possible, because in this isolation it's easy to not feel seen or heard, and I want people to be able to elevate again their visibility and their ability to add value. So a couple of things that people can do is they can actually rewrite their narrative if they need to meaning if you believe that if you do not define yourself, others well, and their definition will inevitably be inadequate. So if you know that you are seen as a very quiet person and a person that is in the background and you want to have greater visibility, this is a great opportunity for you to rewrite that narrative and make yourself more visible. Meaning, I think, the expertise that you have again the insight that you have, making sure that you bring that to the table. You can do it in a number of formats. You could do it not only on a zoom call with your colleagues, but you can. Also, your email is heightened if you're using language and the language of leadership language that really hurts. People's here, and that creates a visual. So now you want to do to really make sure that using language that is very vivid and allows a person to touch, taste and feel what it is that you're saying, so that's one of the things that you can do. The other is say, Is that what I want to make sure that my clients are not well kept secrets. I want to make sure that in this time of isolation that they're finding opportunities to reach out. So most everyone is at home sheltering in place so people have more time on their hands in terms of reading your emails. When researchers found that there is a 26% increase and say your newsletters being read your emails being written, so now is the time that you could actually heighten that kind of communication. >>That's fascinating. Look that you said about making what you're communicating in an email. Maybe it's even texture over something like slack, vivid. Say, somebody has a great idea, I think. All right, so terms have changed. My job function is difference, or it's challenging to complete certain Give me some words that you think. So now you're saying people are actually focusing more on reading what you're saying, What are some vivid words that I could use if I had an interesting finance project or a marketing project that I wanted to raise the visibility of and gets them to really feel what I'm looking at? >>So when you speak about up in a finance project, one of the things you want to do is think about what is a story that could articulate those numbers that can tell the story with those numbers. So if you were saying, um, let's just make it as simple as possible. Two plus two equals four. Well, what you want to think about is what is it that is going to be different when you finished this project, or what is it that's gonna be? It's gonna shift in the marketplace. And so you want to create that visual? What does the future look like? And using examples of things that are very basic to our life today, as opposed to using really complicated language. Now is the time to have your language simple, having very clear and having very vivid. So you >>run it, Go ahead. Sorry. >>No, please go. Right. Yet >>I'm glad that you brought up simplicity because so often I think people think maybe I'm managing a project or I'm creating a methodology, and I think, really, it's just it's the simple. But we often second guess ourselves because I think I included in this. A lot of folks think it can't be that simple. It's got to be more complex I need to show, you know, like an episode of I'm picturing an Apple sort of the Big Bang theory, and Sheldon's talking about strength there. You need to make it complex to show your value. And but sometimes it's the simplest methodology. The simplest way of communicating that is the most effective. Do you find out that sometimes spokes, regardless of their level of executive nous, are challenged to really step back and look at the simple way to communicate with the simple answer? >>Absolutely. And simplicity is best, whether it's during this time period or even beyond this pandemic, but particularly now. So I don't know if anybody's ever seen the show. The marvelous is, um, I think it's amazing. Yeah, single and one of the things that she asked her husband, She goes, Well, honey, what do you do? And so I think, in the first episode, and he says, You know, I signed papers, I do this, I do that and he says, I really don't know what the hell I do. And I remember an incident with one of my clients, and I asked her, What does she do? She gave me her job title and I said, Okay, how many people work in your company? And she said, 49,000 people work here. I said, How many people do you think have the same title issue? If she goes well, you know, I'm sure at least a couple 1000. I said yes. So what distinguishes you? And so she wanted to talk about the title, which is like talking about acronyms at a company. And I said So, Really, What do you do? What we realized is that what she does is that she was responsible the fastest growing market segment in her company that articulates your value proposition that made a very visit vivid and very brought it to life. So people are able to understand when someone asked me, What do I do? I don't say that I'm an executive coach because you may have read an article last week that says all executive coach us up, that defines May. I wanted to find myself. My value is, I hope smart people get promoted when they get promoted, they communicate the big picture. So I help smart people get promote and communicate the big picture. I provide executive coaching senior level executives. I articulated my value. You know who I work with their smart people, that they're not smart. They're not working with me when they work with me and get promoted. Why? Because it communicate the big picture. Really? Simple one sent it. So what is the value? That is what really heightens your visibility and heightens your and levels. Level up your ability to be seen and heard in organizations. >>And, you know, I was looking at your website. You've been 98% success rate of folks that have worked with you that have been promoted within the following 18 months. What are some of the both hard and soft skills that you're looking for? So when you work, when you select clients to work with that, that demonstrate they are ready to be in the six weeks >>Well, there's a couple of things. One is that person has to be open and willing and not being volunteered by the organization, meaning saying you need to do you have to do this. If it is mandatory that someone work with an executive coach, that's not a winning proposition. The winning propositions That person is open and open to change and ready to make change. As I say to my clients, if you want everything to remain the same, I am not the coach for you because you're going to see change and you're going to see significant change. So that's one the other is preparing your organization for the kind of change is going to take place so that your organization begins with C and hear what you're doing different. So, for example, I would say to a client, if you're prepared to really step up and make the commitment to making the shift, you want to let people know what kind of shift that you're taking you're making so that they can begin to look for people like to look for success. They like to be able to reward you when you're successful, but you've got to let them know that you're there >>for that shift. >>So that's one of the things that's really important is that people be open to it and they'd be ready to take their spotlight. If you want to do it and remain behind the curtain, that's wonderful. This is not the work for you. >>It requires a little bit of vulnerability that, or maybe a lot of vulnerability to be able to do that, not easy, unless you're bringing a brown fan like I am talk to me about, especially in this time with covered 19 The uncertainty in every aspect of our lives. Every single aspect is it's dense and it's an emotional challenge. So do you find that it's harder for some folks, whether they're men or women, to do what your title says? You know? Speak up, let them know I'm coming. I'm on my way. How are you advising folks from a psychological perspective, to be able to do this? >>Well, I think there's a couple of things. One is that with the three questions I ask every client and those three questions are one. How do you see yourself? How do other people see you? And the third is, How do you want to be seen? So when you're able to answer, become introspective and answer those questions from the heart from your heart, then you can get really clear about what you want the world to know about you and how you want to show up. And it does require vulnerability. It requires you to look inward first for you to make that decision on how you want the world to see you. And then once you're able to make that, get that clarity and so it's process make getting that clarity. Then you can speak about that to the world. My thing is, is again. If you don't define yourself, others will, and their definition is inadequate. So when you define yourself, you know who you are and what you stand for. You can then shout that at the top of your lungs. But you don't really have to, because your actions will speak very clearly about what it is and who you say you are and how you want the world to see you. And you're always asking, am I can grow it? >>I love that about defining yourself so that others don't do it incorrectly. Talk to me about how somebody can develop their own communication style. How what are some of the steps that they need to recognize that, for example, if you see someone, anything there too bold or there to brush, or maybe dial it back a bit, especially because messages are getting read more now, which that process internally that I would need to take to develop and effective communication style. What is it >>that you need to do to to develop that effective communication style one? As I said, being able to define what that looks like for you and what that is may not be appropriate for every organization and every corporate culture. So you need to find immediate. Make sure either evaluate whether not you're in the right corporate culture so that you can be successful and or find a new one so that you could be successful once you have that, really, um, helping the people in your organization to make it easy for them to come to you. So by extending by extending yourself first, that is one of the things that I would say it would be really important in terms of stepping up during this time frame is saying, I feel really this is really let's say, someone has been felt really shaken by this really shaken by this. But I am determined so leverage this as an opportunity to really show up as my best self and show my greatest humanity. And I think that when we let people know what did it, where we're going and where we're headed, This far more easy for people to support you and provide you with the venues in which to exhibit who you are. This is a great time for you to volunteer A so much as possible to have that visibility. Because I think one of the questions you asked me earlier is how do you get hadn't become comfortable with this? You get comfortable with it by practising, Lady Gaga says. We're born that way, but we are. The only way that it happens with people that are really successful is because they practice >>something that is so interesting. Is during this time in particular, is getting is accountability, right? It's so easy right now more than ever to lose accountability. And I like that. You said that That's what I'm hearing when you say, you know, let people know that direction that you're going in. I think for the person you set that okay, I publicly said this, I need to be held that I need to hold myself accountable so that I deliver. I think there's a lot of power in that >>there is, and when you step up and articulate to the world. Well, you're about what it is that you're going to deliver your level of excellence. You hold yourself accountable because the person who is most important for you to be accountable to is yourself. Others come second, actually, sort of like being on the airplane in the mask. You've got to do it for you first. Because if you let yourself down, that's the that is the most horrific. And so stepping up to that is so much. There's so much power. And I believe that people provide you with a lot of grace when you do that and people know they can count on you. >>And that's so important knowing demonstrating your dependability in any situation. Sherman, I wish we had more time. It's been such a pleasure talking to you. Thank you for sharing your insight. I'm gonna be visible show value and the vetted and communication and accountable. Thank you so much for joining me. >>Have a wonderful day. You >>as well. And for Charmaine McCleery. I'm Lisa Martin. You're watching the Cube's coverage of the digital version of women transforming technology 2020 for now. >>Yeah, >>Yeah, yeah, yeah, yeah, yeah

(upbeat music) >> Narrator: Live from the Wynn Hotel in Las Vegas, it's theCUBE, covering Magento Imagine, 2018. Brought to you by Magento. >> Welcome back to theCUBE, I'm Lisa Martin. We've had a really informative day talking all things commerce, open commerce, and digital commerce innovation at Magento Imagine 2018. I'm joined by Amanda Batista, who is the head of content marketing for Magento. Amanda, thanks so much for all your help in coordinating this. We've had a really educational day with your folks, with your customers and partners. >> Yeah, we've had a really great community. It's been wonderful to have theCUBE here, and I'm so thrilled to be able to be here with you closing out the show. >> So this is the eighth Imagine event, There's over 3000 people here. You guys had some great speakers on stage today. I'm always very excited to see female leaders on stage. >> Absolutely. >> We talked about Baked by Melissa, she was our first guest today sharing her story. You've been growing this event year over year. What is it about #LeadingTheCharge, your hashtag and message for this event, that really differentiates this eighth event from the last several? >> Well #LeadingTheCharge is a really exciting message for us because ultimately we're focused on empowering merchants and developers and really allowing them to not worry about the technology component of things. Whatever you can dream, you can do on Magento. So, #LeadingTheCharge for us here today is really about bringing people together, making connections, and really thinking about, How do you use this community? How do you tap into all these resources? How do you see people that you haven't seen in a while? It's kind of our coming out party, our big coming together. You know, #LeadingTheCharge I think means different things for different folks, but I think for us we're really aiming to empower individuals to do the work that they do really well but also come together. So I actually heard a gentleman say that part of Leading the Charge for him is a matter of making connection. It's almost stepping out as a leader and allowing other people to come together. I think #LeadingTheCharge has been a really nice message for us today and I think our speakers have really brought that to life. >> I agree and with the sentiment that we've heard. Magento started reputation-wise, helping retailers to target the online shoppers and the experiences there. We talked with Peter Sheldon today about what you guys are doing in really formalizing how you're helping businesses, B2B organizations. There's so much opportunity that's really being driven by all of us as consumers and we have this expectation that we can get anything, anywhere, anytime. >> That's right. >> And have it delivered day or night. Amazon sets the bar really high. You guys had Amazon on main stage this morning talking about the fact that there's now 100 million Prime subscribers and how half of Amazon's revenue doesn't come from products they sell, this third-party marketplace just kicks open the doors of opportunity- >> Amanda: Right. >> for businesses from small to large alike. >> Yeah, I think it's really exciting, too, because, you know we can't all compete on price. We can't all be Amazon, but I think as we're really encouraging merchants to think about, What are you offering that's special? What are you doing from a content standpoint? Obviously, content is near and dear to me, that's my bread and butter and what I've been doing for a long time, but we really think about, what are we offering people that's value-add? Is it an added catalog, is it a manual? Is it something that helps you do your job better? Is it something that helps you go back to your organization and feel celebrated and feel excited?" I think when it comes to how we're empowering people, we're really focused on, from a content perspective, enabling you to, again, not really worry about the tech component, but think about how you can innovate your business. That's really important to us. >> Well, that's one of the things that Melissa Ben-Ishay, she's product officer at Baked by Melissa Cupcakes and how- >> Amanda: Sweet it is. >> I still want, it is, and I still want a cupcake. >> Amanda: Yes! >> It was very evident when we were talking with her that she gets, because of technology, that makes things simple for folks like herself, it allows her not to just grow the business, to open more stores, to reach hundreds of thousands of people, but to do so in a way that she doesn't have to worry about the technology. >> Amanda: Right, right. >> And that really- >> That's a great example, really, for us. I think when we look at who we're looking to enable, you know, Melissa started a business ten years ago, was let go from her job and said, Let me take a passion and bring it to life with business. They had e-commerce even before they had stores. They had e-commerce before they were up and running. I think using that as a linchpin, as a springboard to really bring her business to life, delivering a hundred cupcakes on foot on the New York City subway. I'm from New York, I ride the subway, I wouldn't want to do it with a hundred cupcakes, frankly, but these are the sort of bootstrap methods that she was enabled to do not worrying about that sort of tech component, right? She's bootstraps, she only had about five founders, five people around her with her business. Really great to hear from her and I don't see any cupcakes anywhere but I'm dying for one. >> Me too! >> Or five. >> We need to get some. One of the things that you mentioned, content, earlier, in being a content marketer, look at media as an example, with Netflix and Spotify and Amazon, and what's happened to traditional media. It's now that the way a service is delivered is as important as the content >> Absolutely. >> and what we've heard a lot from your customers that have been on the program today is they have the opportunity to deliver services in a responsive way, and in a way that's really personalized, which is really key, right? As consumers, we all want to have an experience that's tailored to us, and we've heard that as sort of an enabling capability that Magento is helping. We had a gentleman from Coca-Cola on, talking about the Share a Coke experience and how that started as a program in Australia. >> Amanda: Right. >> With one bottler, then went to Europe, then became something that was focused in store, and then the consumers are going, Hey, Coca-Cola, I can't find a bottle with my name on it. And it became this really big program for them, that they had to figure out, How do we do this in the U.S. with 70 bottlers? They needed technology that would allow them to identify and have this visibility of inventory, which you guys allow them to do, but to enable their customers to have an experience with a personalized bottle of Coca-Cola. >> Right. >> Amazing how the technology opens up doors like that, and allows these businesses, whether it's something as an establishment like Coca-Cola, or a Baked by Melissa, to be able to deliver this relevant, personal experience, at the touch of a button. It's Amazing. >> Well, listen, and it's non-negotiable, right? Think about your own experiences as a consumer. Who are you shopping with? I'm shopping with brands that understand me, that know what I need, that are offering value-add. You know, you might also revolutionize the way that we view our experiences, and we really don't have patience. Like you said, we have digital, everything is very quick, and I think the experience is the differentiator. We're really focused, again, on taking the technology out of your planning equation so that you can focus on what are you offering? What are you delivering? How are you delighting? That's a big, big area of opportunity and I think what you do to delight and engage and if you're using data intelligently, and not just the nitty gritty of data, but also simple things, the way that you welcome people via email, the way you engage on Instagram. There's a number of ways to do things that don't really require a lot of planning, a lot of cost, and so in our content efforts, we're really encouraging merchants to think about that. How do you do things in a sort of home-grown way without spending a lot of time or money? We have to be agile, we have to be quick as marketers, I certainly know that, that's the world I live in, and again, it's non-negotiable. I think as a consumer, if I don't feel that you understand me, if I don't feel that you're paying attention to the things that I'm buying or not buying, I'm going somewhere else. I'm going to go to a place that makes me feel as though I'm going to be fulfilled and delighted. I think delight is such an understated thing, but we're here at the Wynn which does a wonderful job with experience and everywhere you go it's so delightful and wonderful. >> Lisa: It is delightful! >> I came back to the room last night and my computer cord was just rattled up ever so gently, and I thought, That's delightful! You know, I Instagrammed that. That's a perfect example of providing experience that is superior. >> Speaking of experience, we just had the gentleman from the Accent Group on, Mark Teperson. It was so interesting how they've taken this company down in Australia and New Zealand, with multiple, many, many, many brands of footwear. And, you know, the online and the physical world have been merging in retail for a while now, but what they're wanting to do, to click and collect, and to create this in-store experience. It was such an interesting way of thinking about and hearing from a Chief Digital Officer say, We want to be able to enable people, especially mobile first, we're sitting on the couch with these things often, but to enable them to be able to come into my store and have an experience. That word is, we heard that referenced in many different times today, the Accent Group was a great example of that, as well as when we had your V.P. of Strategy on saying, A lot of cases depending on the, whether it's B2B or B2C, it's not mobile too, it's mobile only. It's not just leveraging technology and data and analytics to understand what I want as a consumer, but it's how I want to consume it. So it's what I was saying earlier about we're seeing this level playing field of how services are delivered, equally as important as the content that you're going to deliver to me. >> Yeah, absolutely. Again, non-negotiable, right? This idea of an omni-channel experience bridging the gaps between online and in-store, like you said, we're on the couch. I almost never shop on a computer any more, right? I'm mobile, we're enabled, we have PayPal, we our credit cards saved. I think to keep that momentum going, you want it to be a seamless experience. How many times have you gone online and found that an item is supposed to be available in the store. When you go, it's not there, right? I've even done due diligence as a savvy shopper who works in retail and says, Let me call the store and make sure it's there. There's really no margin for error there, because when we talk about experience, if you do go in store, and if you do take the initiative to make that purchase and take time out of your day, right, we're all busy people. I think mobile and digital has made it easy, especially Amazon Prime revolutionized that. (mimics beeping noise) Two days, it's on your doorstep. I think as we look to see who's sort of mimicking that experience, I think an easy way to do it, is simply put, have your systems connected, ensure that things are integrated, ensure that your inventory visibility is on point. It's a non-negotiable experience, really. >> Well, Amanda, we've had a blast at Magento Imagine 2018. Our first one, looking forward to being back next year. Thank you for putting together a great array of guests. I know we've learned a ton about this. I won't look at online shopping again the same. We want to thank you for helping us have a really enlightened and delightful conversation. >> And likewise, we've loved having theCUBE. You guys have been wonderful. I've learned a great deal and it's been really nice spending this time with you. So thanks for having me, Lisa. >> Absolutely. We hope you've had a delightful experience today with us on theCUBE. We've been live at Magento Imagine 2018. Check out theCUBE.net where you can find all the replays of the segments that we filmed today. You can also find the editorial components on SiliconANGLE.com. I'm Lisa Martin for theCUBE. We'll see you next time. (upbeat music)