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Andy Sheahen, Dell Technologies & Marc Rouanne, DISH Wireless | MWC Barcelona 2023


 

>> (Narrator) The CUBE's live coverage is made possible by funding by Dell Technologies. Creating technologies that drive human progress. (upbeat music) >> Welcome back to Fira Barcelona. It's theCUBE live at MWC23 our third day of coverage of this great, huge event continues. Lisa Martin and Dave Nicholson here. We've got Dell and Dish here, we are going to be talking about what they're doing together. Andy Sheahen joins as global director of Telecom Cloud Core and Next Gen Ops at Dell. And Marc Rouanne, one of our alumni is back, EVP and Chief Network Officer at Dish Wireless. Welcome guys. >> Great to be here. >> (Both) Thank you. >> (Lisa) Great to have you. Mark, talk to us about what's going on at Dish wireless. Give us the update. >> Yeah so we've built a network from scratch in the US, that covered the US, we use a cloud base Cloud native, so from the bottom of the tower all the way to the internet uses cloud distributed cloud, emits it, so there are a lot of things about that. But it's unique, and now it's working, so we're starting to play with it and that's pretty cool. >> What's some of the proof points, proof in the pudding? >> Well, for us, first of all it was to do basic voice and data on a smartphone and for me the success would that you won't see the difference for a smartphone. That's base line. the next step is bringing this to the enterprise for their use case. So we've covered- now we have services for smartphones. We use our brand, Boost brand, and we are distributing that across the US. But as I said, the real good stuff is when you start to making you know the machines and all the data and the applications for the enterprise. >> Andy, how is Dell a facilitator of what Marc just described and the use cases and what their able to deliver? >> We're providing a number of the servers that are being used out in their radio access network. The virtual DU servers, we're also providing some bare metal orchestration capabilities to help automate the process of deploying all these hundreds and thousands of nodes out in the field. Both of these, the servers and the bare metal orchestra product are things that we developed in concert with Dish, working together to understand the way, the best way to automate, based on the tooling their using in other parts of their network, and we've been with you guys since day one, really. >> (Marc) Absolutely, yeah. >> Making each others solutions better the whole way. >> Marc, why Dell? >> So, the way the networks work is you have a cloud, and you have a distributed edge you need someone who understands the diversity of the edge in order to bring the cloud software to the edge, and Dell is the best there, you know, you can, we can ask them to mix and match accelerators, processors memory, it's very diverse distributed edge. We are building twenty thousands sides so you imagine the size and the complexity and Dell was the right partner for that. >> (Andy) Thank you. >> So you mentioned addressing enterprise leads, which is interesting because there's nothing that would prevent you from going after consumer wireless technically, right but it sounds like you have taken a look at the market and said "we're going to go after this segment of the market." >> (Marc) Yeah. >> At least for now. Are there significant differences between what an enterprise expects from a 5G network than, verses a consumer? >> Yeah. >> (Dave) They have higher expectations, maybe, number one I guess is, if my bill is 150 dollars a month I can have certain levels of expectations whereas a large enterprise the may be making a much more significant investment, are their expectations greater? >> (Marc) Yeah. >> Do you have a higher bar to get over? >> So first, I mean first we use our network for consumers, but for us it's an enterprise. That's the consumer segment, an enterprise. So we expose the network like we would to a car manufacturer, or to a distributor of goods of food and beverage. But what you expect when you are an enterprise, you expect, manage your services. You expect to control the goodness of your services, and for this you need to observe what's happening. Are you delivering the right service? What is the feedback from the enterprise users, and that's what we call the observability. We have a data centric network, so our enterprises are saying "Yeah connecting is enough, but show us how it works, and show us how we can learn from the data, improve, improve, and become more competitive." That's the big difference. >> So what you say Marc, are some of the outcomes you achieved working with Dell? TCO, ROI, CapX, OpX, what are some of the outcomes so far, that you've been able to accomplish? >> Yeah, so obviously we don't share our numbers, but we're very competitive. Both on the CapX and the OpX. And the second thing is that we are much faster in terms of innovation, you know one of the things that Telecorp would not do, was to tap into the IT industry. So we access to the silicon and we have access to the software and at a scale that none of the Telecorp could ever do and for us it's like "wow" and it's a very powerful industry and we've been driving the consist- it's a bit technical but all the silicone, the accelerators, the processors, the GPU, the TPUs and it's like wow. It's really a transformation. >> Andy, is there anything anagallis that you've dealt with in the past to the situation where you have this true core edge, environment where you have to instrument the devices that you provide to give that level of observation or observability, whatever the new word is, that we've invented for that. >> Yeah, yeah. >> I mean has there, is there anything- >> Yeah absolutely. >> Is this unprecedented? >> No, no not at all. I mean Dell's been really working at the edge since before the edge was called the edge right, we've been selling, our hardware and infrastructure out to retail shops, branch office locations, you know just smaller form factors outside of data centers for a very long time and so that's sort of the consistency from what we've been doing for 30 years to now the difference is the volume, the different number of permutations as Marc was saying. The different type of accelerator cards, the different SKUS of different server types, the sheer volume of nodes that you have in a nationwide wireless network. So the volumes are much different, the amount of data is much different, but the process is really the same. It's about having the infrastructure in the right place at the right time and being able to understand if it's working well or if it's not and it's not just about a red light or a green light but healthy and unhealthy conditions and predicting when the red lights going to come on. And we've been doing that for a while it's just a different scale, and a different level of complexity when you're trying to piece together all these different components from different vendors. >> So we talk a lot about ecosystem, and sometimes because of the desire to talk about the outcomes and what the end users, customers, really care about sometimes we will stop at the layer where say a Dell lives, and we'll see that as the sum total of the component when really, when you talk about a server that Dish is using that in and of itself is an ecosystem >> Yep, yeah >> (Dave) or there's an ecosystem behind it you just mentioned it, the kinds of components and the choices that you make when you optimize these devices determine how much value Dish, >> (Andy) Absolutely. >> Can get out of that. How deep are you on that hardware? I'm a knuckle dragging hardware guy. >> Deep, very deep, I mean just the number of permutations that were working through with Dish and other operators as well, different accelerator cards that we talked about, different techniques for timing obviously there's different SKUs with the silicon itself, different chip sets, different chips from different providers, all those things have to come together, and we build the basic foundation and then we also started working with our cloud partners Red Hat, Wind River, all these guys, VM Ware, of course and that's the next layer up, so you've got all the different hardware components, you've got the extraction layer, with your virtualization layer and or ubernetise layer and all of that stuff together has to be managed compatibility matrices that get very deep and very big, very quickly and that's really the foundational challenge we think of open ran is thinking all these different pieces are going to fit together and not just work today but work everyday as everything gets updated much more frequently than in the legacy world. >> So you care about those things, so we don't have to. >> That's right. >> That's the beauty of it. >> Yes. >> Well thank you. (laughter) >> You're welcome. >> I want to understand, you know some of the things that we've been talking about, every company is a data company, regardless of whether it's telco, it's a retailer, if it's my bank, it's my grocery store and they have to be able to use data as quickly as possible to make decisions. One of the things they've been talking here is the monetization of data, the monetization of the network. How do you, how does Dell help, like a Dish be able to achieve the monetization of their data. >> Well as Marc was saying before the enterprise use cases are what we are all kind of betting on for 5G, right? And enterprises expect to have access to data and to telemetry to do whatever use cases they want to execute in their particular industry, so you know, if it's a health care provider, if it's a factory, an agricultural provider that's leveraging this network, they need to get the data from the network, from the devices, they need to correlate it, in order to do things like automatically turn on a watering system at a certain time, right, they need to know the weather around make sure it's not too windy and you're going to waste a lot of water. All that has data, it's going to leverage data from the network, it's going to leverage data from devices, it's going to leverage data from applications and that's data that can be monetized. When you have all that data and it's all correlated there's value, inherit to it and you can even go onto a forward looking state where you can intelligently move workloads around, based on the data. Based on the clarity of the traffic of the network, where is the right place to put it, and even based on current pricing for things like on demand insists from cloud providers. So having all that data correlated allows any enterprise to make an intelligent decision about how to move a workload around a network and get the most efficient placing of that workload. >> Marc, Andy mentions things like data and networks and moving data across the networks. You have on your business card, Chief Network Officer, what potentially either keeps you up at night in terror or gets you very excited about the future of your network? What's out there in the frontier and what are those key obstacles that have to be overcome that you work with? >> Yeah, I think we have the network, we have the baseline, but we don't yet have the consumption that is easy by the enterprise, you know an enterprise likes to say "I have 4K camera, I connect it to my software." Click, click, right? And that's where we need to be so we're talking about it APIs that are so simple that they become a click and we engineers we have a tendency to want to explain but we should not, it should become a click. You know, and the phone revolution with the apps became those clicks, we have to do the same for the enterprise, for video, for surveillance, for analytics, it has to be clicks. >> While balancing flexibility, and agility of course because you know the folks who were fans of CLIs come in light interfaces, who hate gooeys it's because they feel they have the ability to go down to another level, so obviously that's a balancing act. >> But that's our job. >> Yeah. >> Our job is to hide the complexity, but of course there is complexity. It's like in the cloud, an emprise scaler, they manage complex things but it's successful if they hide it. >> (Dave) Yeah. >> It's the same. You know we have to be emprise scaler of connectivity but hide it. >> Yeah. >> So that people connect everything, right? >> Well it's Andy's servers, we're all magicians hiding it all. >> Yeah. >> It really is. >> It's like don't worry about it, just know, >> Let us do it. >> Sit down, we will serve you the meal. Don't worry how it's cooked. >> That's right, the enterprises want the outcome. >> (Dave) Yeah. >> They don't want to deal with that bottom layer. But it is tremendously complex and we want to take that on and make it better for the industry. >> That's critical. Marc I'd love to go back to you and just I know that you've been in telco for such a long time and here we are day three of MWC the name changed this year, from Mobile World Congress, reflecting mobilism isn't the only thing, obviously it was the catalyst, but what some of the things that you've heard at the event, maybe seen at the event that give you the confidence that the right players are here to help move Dish wireless forward, for example. >> You know this is the first, I've been here for decades it's the first time, and I'm a Chief Network Officer, first time we don't talk about the network. >> (Andy) Yeah. >> Isn't that surprising? People don't tell me about speed, or latency, they talk about consumption. Apps, you know videos surveillance, or analytics or it's, so I love that, because now we're starting to talk about how we can consume and monetize but that's the first time. We use to talk about gigabytes and this and that, none of that not once. >> What does that signify to you, in terms of the evolution? >> Well you know, we've seen that the demand for the healthcare, for the smart cities, has been here for a decade, proof of concepts for a decade but the consumption has been behind and for me this is the oldest team is waking up to we are going to make it easy, so that the consumption can take off. The demand is there, we have to serve it. And the fact that people are starting to say we hide the complexity that's our problem, but don't even mention it, I love it. >> Yep. Drop the mic. >> (Andy and Marc) Yeah, yeah. >> Andy last question for you, some of the things we know Dell has a big and verging presents in telco, we've had a chance to see the booth, see the cool things you guys are featuring there, Dave did a great tour of it, talk about some of the things you've heard and maybe even from customers at this event that demonstrate to you that Dell is going in the right direction with it's telco strategy. >> Yeah, I mean personally for me this has been an unbelievable event for Dell we've had tons and tons of customer meetings of course and the feedback we're getting is that the things we're bring to market whether it's infrablocks, or purposeful servers that are designed for the telecom network are what our customers need and have always wanted. We get a lot of wows, right? >> (Lisa) That's nice. >> "Wow we didn't know Dell was doing this, we had no idea." And the other part of it is that not everybody was sure that we were going to move as fast as we have so the speed in which we've been able to bring some of these things to market and part of that was working with Dish, you know a pioneer, to make sure we were building the right things and I think a lot of the customers that we talked to really appreciate the fact that we're doing it with the industry, >> (Lisa) Yeah. >> You know, not at the industry and that comes across in the way they are responding and what their talking to us about now. >> And that came across in the interview that you just did. Thank you both for joining Dave and me. >> Thank you >> Talking about what Dell and Dish are doing together the proof is in the pudding, and you did a great job at explaining that, thanks guys, we appreciate it. >> Thank you. >> All right, our pleasure. For our guest and for Dave Nicholson, I'm Lisa Martin, you're watching theCUBE live from MWC 23 day three. We will be back with our next guest, so don't go anywhere. (upbeat music)

Published Date : Mar 1 2023

SUMMARY :

that drive human progress. we are going to be talking about Mark, talk to us about what's that covered the US, we use a cloud base and all the data and the and the bare metal orchestra product solutions better the whole way. and Dell is the best at the market and said between what an enterprise and for this you need to but all the silicone, the instrument the devices and so that's sort of the consistency from deep are you on that hardware? and that's the next So you care about those Well thank you. One of the things and get the most efficient the future of your network? You know, and the phone and agility of course It's like in the cloud, an emprise scaler, It's the same. Well it's Andy's Sit down, we will serve you the meal. That's right, the and make it better for the industry. that the right players are here to help it's the first time, and but that's the first easy, so that the consumption some of the things we know and the feedback we're getting is that so the speed in which You know, not at the industry And that came across in the the proof is in the pudding, We will be back with our next

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Sidd Chenumolu, DISH Wireless & Song Toh, Dell Technologies | MWC Barcelona 2023


 

>> theCUBE's live coverage is made possible by funding from Dell Technologies. Creating technologies that drive human progress. (upbeat music) >> Lisa Martin: Good afternoon everyone. theCUBE live in Barcelona, Spain at MWC23. Lisa Martin with Dave Nicholson. Day three of our wall-to-wall coverage of four days of CUBE content. I know, it's amazing. We're going to have a great conversation next with DISH and Dell, talking about the value of automation and telecom for 5G. Please welcome Song Toh, Senior Director of Product Management Infrastructure Automation at Dell. And Sidd Chenumolu, VP of Technology Development at DISH. Guys, great to have you on theCUBE. >> Thanks for having us. >> Thank you, it's a pleasure. >> So let's go ahead and start with you. We know that DISH is developing its own open cloud native 5G network from the ground up. Talk to us about before you were working with Dell, what the situation was like and why you brought Dell in to help drive the innovation. >> Ah, that's a good question. So, three years ago we started the journey, and one thing that was very clear to us is that we want to work with the partners who are going to be the leaders in this space. And it was very clear we are going to be in the cloud side- we are going to be in hybrid cloud, we are going to have our own data centers. Everything that we built is going to replicate a cloud model. 'Cause it was very, like we said, what is 5G? Fundamentally, if you think about 5G, right? Everyone says people talk about speeds. Okay, get it. But it's also about vertical industries. It's about customization of a network, application driven network. That's the way I call it, because if you walk around the floor right now, everyone's talking about monetization of 5G, everyone keeps doing enterprise. So you put two and two together, what do you get? That means you have to work with the leaders who have been serving enterprises forever, who know the enterprises' pain, they know all the problem statements. So we said, "okay, let's see who's out there and who can help us." And then obviously, Dell comes to the picture. So we had a good conversation, there was an alignment in where Dell wanted to go long-term, so we saw synergies. So we had a vision, we needed their help. They wanted to get into this space too. So there was an agreement, let's do it together. And it's been a good partnership since then. >> What were some of the challenges that you had at that time? Going, "we've got some challenges here, some risks, we want to move DISH forward and automate." Talk about some of those challenges that helped you understand, "Yeah, Dell's the right partner for this." >> Oh, first is when we started this, right? I'll be honest, I don't think we anticipated the complexity. We didn't know what we didn't know. So initially it was learning from Dell, who was more like teaching us, "this is what you're going to see, this is how it's going to look like". And then we started bringing the telco aspects on top of it. So it was not like, "I'm going to build a 5G". We said, "no, Dell, tell me what does the data center look like? Tell me the day-to-day challenges. How do you bring a server in? How the rack looks like, what are the connectivity?" So, learning, then you bring the telco as an application, it was not like a telco first. It was like a software first, infrastructure second, now you bring in the telco part of it. So, I mean, challenges I would say, right? Everything was new, pretty much across the board for us. It was not just one thing. We were doing Open RAN, which was a brand new cloud native, was completely new. 5G standalone was new. No one had done that before, and (mumbles) was hybrid cloud. So I think we were on a stool sitting on the, with the four legs, all were wobbly. (laughs) We made it. So, automation was definitely the key. We knew we had to go at a scale, because we are in FCC deployment, we are meeting like- we will be at covering 230 million pops by June of this year. So, aggressive timelines- >> Dave Nicholson: Wait, say that again. How many, so say that ag- how many? >> 230 million. >> And, pops being points of presence? >> No, sorry, population. U. S.- >> Oh, population. Okay, I'm sorry, I'm sorry. Okay, okay. >> Okay. I'm sorry, I'm- >> So, very aggressive buildout for us. >> Wow. >> And automation has to be the key for it, because we just cannot- first is, we cannot scale a company. We are a startup. This wireless is a startup. That's how we started with a handful of people. We obviously hired a lot of people since then, but we said, "we will never be at the scale of the existing CSPs today." We can't. Time is not on our side, and we don't want to be at that scale anyway, 'cause we want to be nimble, move fast. So what do you need? Automation. Automation at every layer. And it's a journey. Never stops. >> No, it doesn't stop. >> Oh yeah, I'm sorry. Yeah, she's- >> Go ahead and get a question in. I don't want to hog. >> So when most people hear DISH, they think of streaming content, they think of alternative to cable provider. >> Sidd: Yeah. >> In that space. But just clarify for us all of the things that DISH is involved with today, and what DISH aspires to be involved with as we move forward. >> Good question. We want to be in the connectivity space. We want to connect everything. That's our goal, our mission statement. We started with the satellite, since then we moved on to the IPTV Sling, which is a leader. So we are not afraid to take risks, right? So what we own- we own satellites, we know content delivery very well. I think we are done there for many years. We agreed to that. Now we said, "now we understand wireless". What we want to do is, we want to deliver the data to the customers, and whether it could be videos, it could be audio data, like voice, anything, or it could be a machine. We just want to be in the connectivity space of connecting everything, and based on- you look around, right? It's all about connectivity. Everything requires connectivity. It's all about data monetization, and we want to be there in every aspect of it. >> Connectivity is almost the lifeblood these days of everything that we do, right? >> Sidd: Yep. >> Song: Indeed. >> And of every industry. Song, talk a little bit about the DISH Wireless use case. How some of their challenges in telco really maybe helped even Dell accelerate its presence in telco. >> Absolutely, right. I think one thing that Sidd mentioned, right, 230 million populations, but what does that translate to in terms of infrastructure deployment? 'Cause he said it's a startup. They started from not a whole lot in terms of coverage. So, in terms of 5G deployment, whether it's virtualized or open RAN, there needs to be distributed infrastructure that covers the entire United States, right? A certain percentage of the population is still a huge amount of coverage. So deploy tens of thousands, hundreds of thousands of servers around the country, get them set up, get 'em configured, and maintain and monitor and meter all of that. We help DISH to essentially roll that out, get it going, and then they deploy their RAN workload on top. I mean, that's a very significant undertaking. We were very proud to be able to offer our Bare Metal Orchestrator to facilitate that, but ultimately their success is their success. We are there to help, right? We are partnered, and we- happy to definitely be able to say we got to a point that we are happy, you know, in claims of success there. >> Well, that's why we selected Dell. >> Thank you. (chuckles) >> Let's unpack a little bit of some of the successes, some of the outcomes that you've achieved so far, working with Dell. >> Let me give an example. Today we have an ability to upgrade, update, even swap a RAN vendor overnight. Entire market, unheard of overnight. Give me hours, I'll do the entire thing for you from scratch. We can instantiate entire data center racks remotely in a matter of minutes. Cannot do that without automation, and with the help- >> Lisa Martin: Couldn't do it before. >> We have curated an extraordinary, what you call orchestration mechanism of finely tuned data sets and pipelines. It's like a machine. It keeps spinning. It's very good. And again, not something that happened overnight. Took us several months to get there with a lot of our partners, and Dell was there. >> Song: Right. >> I'd be curious to get your perspectives, each of you, on some of the buzz that was going on around the show where the telecom, "plumbing providers"- >> Sidd: Yep. >> have complained about the content streaming through, and maybe they need to charge more for access, and Netflix hit back and said, "well, hold on a minute. You wouldn't have anything to deliver to your customers if it weren't for the content we are producing. Maybe we need licensing fees from you." >> Song: (chuckles) >> What is your view on that, in terms of this whole over the top conversation? DISH seems sort of, kind of in a hybrid position there. >> Well, it's a very complex question. I think everyone is struggling with it, so I'm not sure if I have the right answer for it. We are definitely unique because we own the content too. We want to offer- we probably may offer our own content over the wireless service. There is a pros and cons. I mean, purely from a, as a M&O service provider, it's a lot of effort and cost for us to deliver huge amount of bandwidth. But again, the networks are being built to handle huge capacity. So if you don't have video, what do we do? That's also a realistic question. I think there is a mechanism where the cost and the value both have to be shared. So that it's a win-win for everyone. It's not lopsided to one. And said, "you carry most of the cost", and I'm transparent, it doesn't work that way long term. And especially given the 5G side, with all the slicing capabilities and ability to offer QoS, better quality of experience, I think there's a value to be created here. >> If you look at the infrastructure necessary to drive all of these things- >> Right. >> We've seen, just go back to our own consumer experience with the internet. We've gone from text to images to video. >> Song: Right. >> To high definition video. >> Sidd: Yeah. >> To, is 8K video absurd? Do we really need to be able to handle that? What are the things that need to be supported as we move forward? Is it that we scale out into this world of billions and billions of things that are connected? Or are there these much bigger, fatter pipelines for things like 8K video or it a combination of the two? What is Dell thinking of when it thinks of the infrastructure that it builds and how you customize that- >> Song: Right. >> to address those things? What's on the horizon? >> Dave, I think that's a very good question, right? Certainly communication service providers like DISH has built out the capacity to handle the customers that they want to serve. But there's another aspect of this I think I'd like to add on top of the question you posed, it's not about say, 10, say a thousand streams of 8K. I would need to be able to handle that. I think the present challenge right now is really, say there's a sports stadium that you need to activate so that, not about everyone filming that sports game, it's about, "Hey, I got to tell my, whoever- I got a 10 seconds video clip that I got to share with my friends." It's also not about copyright. It's more about- >> Dave Nicholson: (laughs) >> can you as a provider- >> The NFL is listening. >> Exactly. Can you as a provider handle that service? Because otherwise your customers say, "oh, I got into the sports stadium, every time I could not even text my daughter." >> Dave Nicholson: Yeah. >> So, how do you then scale up the infrastructure as needed, the bandwidth as needed, and scale back down when it's not? Maybe, because the infrastructure can potentially be repurposed for a different workload too. That requires automation, right? From bottom to top, all the way, infrastructure - all the way up to the workload. And that's I think a question that people are starting to ask. I'm not sure. I mean, still you guys have thought about that too as a- >> I mean, instant gratification is the new thing, right? Everyone wants instant response, everyone feedback, everything. So connectivity is given. I do think there is a space for both billions of devices and the 8K and probably 16K in the future. It's going to happen in the technology walls. That's why I like, say, the 5G, and especially the way we architect our own network. We call it network of networks. I'm not designing a network that is only for one monolithic application or one stack only. We are actually programmable network, because I know network A is for 8K. Network B is for IOT, network C is for regular, network D is for something else. And the list can keeps on growing. I don't think we can stifle innovation at any level and said, "well you can't do this because we are not ready." World is going to move too fast. Technology is too fast for all of us. >> But do you have to prioritize? >> If there is a business for- it's all top-down driven, not much of a technology driven. If there's a business, someone said there's a value to be made, it's prioritized. >> What's your - Sidd, we'll stick with you, your observations. This is day three of MWC 23. Lot of talk here on disaggregation. A lot of talk about open RAN, a lot of talk about private 5G wireless networks, but also some controversy. You brought up the Netflix controversy. >> Dave: Yep. >> What are some of the messages that you've heard so far from this event - and then, Song, we'll ask you the same question - that excite you about the direction that the industry's going and where DISH Wireless stands within it? >> Yeah. I mean, I didn't have a chance to walk the floor, but for wherever I have been in the last two and a half days, one thing that stood out is people are no longer talking about gigabits capacity anymore. They're talking about monetization of the network. Everyone is talking APIs now. >> Lisa Martin: Yeah. >> That's the buzzword. If I said monetization, API- I got a beautiful network not tell me how to make money off it and how do I work with each other? It's no longer about "I want to own it all." What can I do to partner with A, partner with B? How can we all grow together? I think that's the theme that I see this year compared to the previous years, where it was always about like, "hey, build the best 5G network with the high speeds, big radios." I don't even see radios, by the way. >> Lisa Martin: (chuckles) >> Interesting. Yeah. So the actual, it's almost fascinating when you toil in obscurity to build these critical components and then people ignore you. So I feel for the radio people. >> Song: (laughs) Being a long-term infrastructure guy, what have you been seeing here that's interesting? >> Well, a few things that I feel quite excited about from the conversation I've had. One is, on the private mobility side, Lisa, as you said, I'm seeing certainly customers, partners, and even in the booth talking about what the use cases are, right? Rather than, "Hey, here's a cool technology." But actually, people talking about use cases now. And, with the communication service providers and the operators, I'm hearing - of course, I mean, Sidd's doesn't have that problem because it's building whole new, >> (chuckles) >> but there are other providers that are saying, "Hey, we acknowledge that we need to transform and we are on the way too", rather than saying, "can I not do it and still, you know, live with the modern world." So I feel that we always need to be ready to change, because the world, the market, and all other factors will cause us to either change or really to change. And I think we are changing. Open system is becoming more of a expected, you know, future. It's just how do we get there, right? What do we need to learn as we get there? And we're happy to provide the support as a partner, the automation technology, and even the solutions to enable that, from Dell's perspective. >> So DISH in particular? DISH Wireless. >> Yep. >> Despite the fact that everyone's heard of DISH. >> Song: Yeah. >> DISH has been around for a long time. Where you sit within DISH Wireless, you described it as a startup. You don't feel encumbered by a lot of the legacy things that maybe some other providers do. Is that a fair statement or are you having to navigate that? We call it ambidextrous management >> (laughs) >> in the CTO world, where it's like, got to keep the lights on, got to keep the existing revenue flowing, also got to innovate. How do you blend the two? Is that a challenge? >> Well, probably not a challenge for me. I'm on the wireless technology and architecture side, so I get to do the cool stuff. >> Dave Nicholson: Okay. >> Don't have to worry about day to day operations, some complexity or revenue. Someone else is managing that complex part. They let me play with my toys. >> Well played, well played. >> Guys, it's been great having you on the program talking about what DISH Wireless is doing with Dell. Thanks to Dell. We're going to be watching this space to see how you continue to innovate. Thank you so much for joining us on the program. >> Thanks for having us. >> Thank you. >> Our pleasure. >> For our guests and for Dave Nicholson. I'm Lisa Martin. You're watching theCUBE live from MWC 23. Stick around. Our next guest joins Dave and me in just a minute. (upbeat music) (upbeat music) (upbeat music)

Published Date : Mar 1 2023

SUMMARY :

that drive human progress. Guys, great to have you on theCUBE. and why you brought Dell in be in the cloud side- we are that you had at that time? I don't think we How many, so say that ag- how many? No, sorry, population. I'm sorry, I'm sorry. of the existing CSPs today." Go ahead and get a question to cable provider. all of the things that DISH I think we are done there for many years. the DISH Wireless use case. we are happy, you know, in Thank you. of some of the successes, I'll do the entire thing what you call orchestration mechanism and maybe they need to What is your view on that, in terms of and the value both have to be shared. We've gone from text to images to video. I think I'd like to add on I got into the sports stadium, Maybe, because the and especially the way we to be made, it's prioritized. a lot of talk about private monetization of the network. I don't even see radios, by the way. So I feel for the radio people. and the operators, I'm to transform and we are So DISH in particular? Despite the fact that the legacy things that maybe in the CTO world, where it's like, I'm on the wireless technology about day to day operations, We're going to be and me in just a minute.

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George Elissaios, AWS | AWS re:Invent 2021


 

(bright upbeat music) >> Welcome back to theCube's coverage of AWS re:Invent 2021. This is "theCube". We go out to the events. We extract the signal from the noise. We're here at a live event, hybrid event, two sets. We had two remote studios prior to the event, over 100 interviews. Really excited to have George Elissaios here. He's the director of product management for EC2 Edge, really interesting topic at AWS. George, great to see you. Thanks for coming on. >> Yeah, great to be here. Thanks for having me. >> So, everybody's talking about Edge, IoT, EC2. What's the scope of your portfolio, your responsibility? >> Yeah, well, our vision here at AWS is to really bring the power of the AWS platform wherever customers need it. AWS wherever our customers want it is our long-term vision. And we have a bunch of products in this space that help us do that and help us enable our customers whatever their use case is. So we have things like Wavelength. I know we talked about Wavelength before here in "theCube", where we bring full AWS service at the edge of the 5G network, so with 5G edge computing in partnership with telcos worldwide, our partnership with Verizon in the US has been flourishing. We're up to, I think, 15 or more Wavelength zones right now in many of the major cities in the US, but also in Japan and Korea, and in Europe with Vodafone. So that's one of the portfolio kind of offerings. And that helps you as a customer of AWS if you want to have the best latency to mobile devices, whether they are sensors, or mobile phones, or what have you. But we're also feeling out that Edge portfolio with local zones. Earlier today in Werner's keynote, we announced that we're going to launch another 30 local zones in 20 new countries, everywhere from South America, Africa, Asia, Australia, and Europe, obviously. So a lot of expansion there. Very excited about that. And that is kind of a similar offering, but it basically brings you closer to customers in metropolitan areas over the internet. >> So, Wavelength's a big feature. George, I want to get just to touch on it because I think latency comes up a lot in Edge conversations, low latency issues, whether it's cars, factories. You guys gave a demo yesterday to the press corps in the press room, I was there, where you had someone in San Francisco from the Opera and someone in person here in Vegas, and you had 13 milliseconds going back and forth demoing, real time- >> Collaboration. >> The benefit of low latency in remote. It wasn't next door. It was San Francisco. This is kind of the purpose of what Edge is about. Can you explain what that means, that demo, why it was important, and what you were trying to show, and how does it mean for the Edge? >> So there is multiple use cases. One of them is human collaboration, right? Like, we spent the last two years of our lives over conferences and kind of like the teleconferences, and trying to talk over each other and unmute ourselves desperately. But existing solutions kind of work, generally, for most of the things that we do, but when it comes to music collaboration where milliseconds matter, it's a lot harder with existing solutions to get artists to collaborate when they're hundreds of miles away. Last night, we saw a really inspiring demo, I think, of how two top tier musicians, one located in San Francisco and one located in Vegas, can collaborate in opera, which is one of the most precise art forms in the music world. There are no beats in opera to kind of synchronize, so you really need to play off each other, right? So we provided a latency between them of less than 30 milliseconds, which translates, if you're thinking about audio or if you're thinking about the speed of sound, that's like being in the same stage. And that was very inspiring. But there's also a lot of use cases that are machine to machine communications, where even lower latencies matter, and we can think of latencies down to one millisecond, like single digit milliseconds when it comes to, for example, vehicles or robots, and things like that. So we're, with our products, we're enabling customers to drive down that latency, but also the jitter, which is the variation of latency. Especially in human communications, that is almost more important than latency itself. Your mind can adapt to latency, and you can start predicting what's going to happen, but if I'm keep changing that for you, that becomes even harder. >> Well, this is what I want to get to because you got outcomes and applications like this opera example. That's an application, I guess. So working backwards from the application, that's one thing, but now people are really starting to trying to figure out, "What is the Edge?" So I have to ask you, what is AWS's Edge? Is it Outpost, Wavelength? What do people buy to make the Edge work? >> Well, for us, is providing a breadth of services that our customers can either use holistically or combine multiple of those. So a really good example, for example, is DISH Wireless. I'm sure you know we're building with DISH the first in the world mobile network, 5G mobile network fully on cloud, right? So these combines Outposts and combines local zones in order to distribute the 5G network across nationwide. And different parts of their applications live in different edges, right? The local zone, the Outputs, and the region itself. So we have our customers... You know, I talked about how local zones is going to be, you know, in total, 45 cities in the world, right? We're already in 15 in the U.S. We're going to do another 30. But customers might still come, and say, "Oh, why are you not," you know, "in "in Costa Rica?" Well, we'll have Outposts in Costa Rica. So you could build your own offering there, or you could build on top of Outputs while you distribute the rest of your workload in existing AWS offering. So to answer your question, John, there is no single answer. I think that it is per use case and per workload that customers are going to combine or choose which one of- >> Okay, so let's go through local zones. Explain what a local zone is real quick. I know we covered it a bit last year with the virtual event, but local zones are now part of the nomenclature of the AWS language. >> Yes. >> And we know what a region is, right? So regions are regions. What's a local zone? >> When your region's saying new availability zones, and then we're just (chuckles)- >> You got availability zones. Now you got local zones. Take us through the topology, if you will, of how to think about this. >> Right, so a local zone is a fully-managed AWS infrastructure deployment. So it's owned and managed and operated by AWS. And because of that, it offers you the same elasticity, and security, and all of the goodies of the cloud, but it's positioned closer to your end customers or to your own deployment. So it's positioned in the local urban, metropolitan or industrial center closer to you. So if you think about the U.S., for example, we have a few regions, like, in the East Coast and in the West Coast, but now, we're basically extending these regions, and we're bringing more and more services to 15 cities. So if you are in Miami, there is a local zone there. If you are in LA, there is two locals zones actually in LA. That enables customers to run two different types of workloads. One is these distributed clouds or distributed Edge kind of workload that we've been hearing more and more about. Think of gaming, for example, right? Like, we have customers that are, like Supercell, that need to be closer to the gamers, wherever they are. So they're going to be using a bunch of local zones to deploy. And also, we have these hyper-local use cases, where we're talking, for example, about Netflix that are enabling in LA their creative artists to connect locally and get like as low as single millisecond latencies. So local zone is like an availability zone, but it's closer to you. It offers the same scalability, the same elasticity, the same security and the same services as the AWS cloud. And it connects back to the regions to offer you the full breadth of the platform. >> So just to clarify, so the Edge strategy essentially is to bring the cloud, AWS, the primitives, the APIs, to where the customers are in instances where they either can't move or won't move their resources into the cloud, or there's no connectivity? >> Right, we have a bunch of use cases where customers either need to be there because of regulation or because of some data gravity, so data is being generated in a specific place and you need to locally process it, or we'll have customers in this distributed use case. But I think that you're pointing out a very important thing, which is a common factor across all of these offerings. It's it is the cloud. It's not like a copycat of the cloud. It's the same API. It's the same services that you already know and use, et cetera. So extending the cloud rather than copying it around is our vision, and getting those customers who, well, connectivity obviously needs to be there. We were offering AWS Private 5G. We talked about it yesterday. >> Now, a premise that we've had is that a lot of Edge use cases will be driven by AI inferencing. And so... First of all, is that a reasonable premise, that's growing, we think, very quickly, and it has huge potential. What does the compute, if that's the correct premise, what does the compute look like for that type of workload? >> That is a great premise, and that's why we think that the model that we're offering is so powerful, because you have the Edge and the cloud fully cooperating and being connected together. You know, the Edge is a resource that's more limited than the full cloud in the AWS region. So when you're doing inferencing, what you really want to do is you want to train your models back up in the region where you get more scalability and the best prices. You know, you have the full scale of AWS. But for the latency-sensitive parts of your applications, you want to push those to the Edge. So when you're doing the actual inferencing, not the training of the models- >> Real time. Yeah. >> Real time, you push that to the Edge, whether that's if your connectivity is 5G, you can push that into a Wavelength zone. If your connectivity is wired, you can push it into a local zone. If you really need it to be in your data center, you can push it in your Outposts. So you see how our kind of like building out for all of those use cases. >> But in those instances, I'm interested in what the compute looks like, 'cause I presume it's got to be low power, low cost, super high performance. I mean, all of those things that are good for data-driven workloads. >> Right, the power, if we think here, is the same compute that you know and love in the cloud. So the same EC2 instance types, the EBS volumes, the S3 for storage, or RDS for your databases and EMR clusters. You can use the same service. And the compute is the same powerful all the way down from the hardware up to the service. >> And is the promise to customers that eventually those... It's not all of those services, right? I mean, you go to Outposts today, it continues to grow. >> Continuing to grow, yeah. Right, so but conceptually, as many services you could possibly push to the Edge, you intend to do so? >> We are pushing services according to customer requests, but also there is a nuance here. The nuance is that you push down the services that are truly latency-sensitive. You don't need to push everything down to the Edge when you're talking about latency- >> Like, what's an example of what you wouldn't push down? >> So management tools, right? So when you're doing monitoring and management, yeah, you don't need these to be at the Edge. You can do that, and you can scale that. Or, you know, batch processing, it doesn't have to be at the Edge because it's, by definition, not online, not like a latency service. So we're keeping those, like AWS Batch, for example, that's in the region because, you know, that's where customers really use it. But things like EC2, EBS, EMR, we're pushing those to the Edge because those are more- >> We got two minutes left. I want to get the Outposts kind of update. I remember when Outposts launched. It was really a seminal moment for re:Invent. Hybrid. "Oh, Andy Jassy said hybrid." Yeah. "I'll never say hybrid." But now hybrid's kind of translated into all cloud operations. Now you got local zones. A lot's changed from Amazon Web Services standpoint since Outposts launched. Local zones, things are happening. 5G, DISH. Now what's the status of Outposts? Are you guys happy with it? What has it morphed into? Is it still the same game? What is Outposts today, vis-a-vis what people may think it is or isn't? >> Yeah, we've been focusing in what we're talking about, building out a number of services that customers request, but also being in more and more places. So I think we're in more than 60, now, countries with Outposts. We've seen very good adoption. We've seen very good feedback. You know, half of my EBCs have been on Outposts, but this year, I think that one of the most exciting announcements were the Outposts servers. So the smaller form factors that enable an additional use cases, like for example, retail or even building your 5G networks. You know, one of our partners, Mavenir, is moving their 5G core, so the smarts of the network that does all the routing, on Outposts servers, and we can distribute those all over the place. So, we're keeping on the innovation. We're keeping on the expansion. And we've been getting very good customer feedback- >> So all steam ahead, full steam ahead? >> Full steam ahead plus 10%. (John laughs) >> All right, guys. Thank you so much, George. Really appreciate it. We're seeing the cloud expand. The definition is growing, kind of like the universe, John. Dave Vellante for John John Furrier. You're watching "theCube" at AWS re:Invent, the leader in high tech coverage globally. We'll be right back.

Published Date : Dec 2 2021

SUMMARY :

We extract the signal from the noise. Yeah, great to be here. What's the scope of your in many of the major cities in the US, in San Francisco from the Opera This is kind of the purpose and kind of like the teleconferences, So I have to ask you, what is AWS's Edge? and the region itself. of the AWS language. And we know what a region is, right? of how to think about this. and all of the goodies of the cloud, It's not like a copycat of the cloud. that's the correct premise, and the best prices. Real time. So you see how our kind the compute looks like, is the same compute that you And is the promise to possibly push to the Edge, everything down to the Edge that's in the region because, you know, Is it still the same game? So the smaller form factors Full steam ahead plus 10%. kind of like the universe, John.

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