>>The cube presents, Dell technologies world brought to you by Dell. >>Hello. Welcome to the cube here at Dell tech world. I'm John furry host of the cube with Dave Alon here with Michael Dell, the CEO of Dell technologies cube alumni comes on every year. We have the cube here. It's been two years. Michael, welcome to the cube. Get to see you. >>Hey, John, Dave, great to be with you guys. Thanks for being here. Wonderful to be back here in Vegas with >>You. Well, great to be in person two years ago, we had the cue with the pandemic a lot's happened. We were talking end to end solutions here at Dell tech world in person two years ago, pandemic hits. Thank God you had all that supply for the, for the people having the remote remote end to work now back in person. What's it look like now with, with Dell tech end to end, the edge is important. What's the story, >>You know, edge is, is the physical world. And if you, if you step back from clouds and, you know, multi-cloud, you sort of think about what is the purpose of a cloud or a data center? Well, it's to take data out of the physical world and move it to this place, to somehow enhance it or do something with it and create business value and hopefully create better outcomes. Well, it turns out that, you know, increasingly a lot of that data is gonna stay in the physical world and all of those nodes are gonna be connected. They're gonna be intelligent and we're seeing it in manufacturing and retail and healthcare, transportation, logistics. We're seeing this rapidly intelligent edge being formed. And then of course, with the new networks, the 5g we're seeing, you know, all, all this develop. And so here on the show floor, we're showing a lot of those solutions, but our customers are, are highly engaged. And certainly we think that's a, a big, a big growth factor for the next decade. >>And it's been ING to watch the transformation of the it world and cloudification and the as service, uh, consumption model, which you guys are putting out there has been very successful, but cloud operations is more prominent now on premises and edge and cloud. So the combination of cloud on-premise and edge hardware matters more now than ever before Silicon advances, um, abstraction layers from modern cloud native applications are what people are focused on. What's the story that you cite to the CIOs saying, we're here to help you with that new architecture cloud multi-cloud on premise and edge. What's the main story for you guys with the customers? >>Well, you know, customers want to go faster, right? And they want to accelerate their transformation. And so they wanna shift more resources over to developers, to applications, to access their data, to create competitive advantage. And so we talk a lot about the value line and what are those things below the value line, where we can provide that as a service on a consumption based model and accelerate their transformation, kind of, you know, do for them what we've done inside our own business. And, you know, it's absolutely resonating. We're seeing great growth there. People continue to, to need the solutions, but as we can automate the management and deployment of infrastructure and make it super easy, it gives them a lot of cycles back. >>You know, Michael, my, the favorite part, my favorite part of your book was you were in, I think you were in his, in his home court, in his dining room at Carl Icahn's house. And you said, well, why don't you just buy the company? And then you'll do what you're doing. I I'll buy it back for cheaper. Now, thankfully, you didn't have to do that. Cuz you had an environment of low interest rates and you obviously took it into the other direction, added tremendous value, 101 billion in revenue last year, 17% revenue growth, which was out astounding. When you think about that, um, now we're entering a new chapter with VMware untethered of course you're the chairman of both companies. So how should we think about the new Dell what's next? >>Well, so look, we, we have some unbelievable core businesses, right? We have our client system business and we've all learned during these last two years, how incredibly important it is to enable and empower your workforce with the right tools in the remote and high hybrid work. And we're showing off all kinds of new innovations here. That's a huge business force continues to grow, continues to be super important. Then we have our ISG, the cloud data center, the network of the future, the edge, you know, the, the sort of epicenter of where we're embracing, consumption based business models. That's absolutely huge. Then we have these new, new businesses that we're building with telco with edge, put it all together. It's a 1.3 trillion Tam that we operate in, as you said, more than a hundred billion dollars last year. So there's plenty of room for us to continue to grow and, and expand. And you know, as we make this shift to outcomes, it's obviously more valuable for customers and that, you know, increases our opportunity, increases the, the value we can create for all our stakeholders. >>And number one, number one, share in PCs, by the way, congratulations, again, hit that milestone. All of our gamer, uh, fans in our discord want to know what's the hottest chips coming. What's the fastest machines. What, how's the monitors coming? They want faster, cheaper. What's the coolest, uh, monitors out there right now and, and machines. >>Well, uh, you know, what what's, what's amazing is the, the pace of innovation continues to improve. So whether it's in the GPU, the CPU, the, the resolution, I I'm pretty partial to our 41, uh, display 11 million pixels of fun. And look, I mean, we, we it's, it's, it's clear that people are more productive when they have large screens and all the performance is enabling photo realistic, uh, you know, uh, gaming and photo realistic, everything. And these are immersive experiences. And, you know, again, uh, what companies have figured out to bring it back to, to, to a little bit of business here, John, is that when you, uh, give people the right tools, they're more productive, they're more engaged and look, people are smart. They know what tools are available. And, you know, uh, the thing that actually is most representative of how a person thinks about the tools they have at their organization is actually the thing that's right in front of 'em. And so, you know, this ability for us to provide a pool set of solutions for organizations to keep their workforce productive, to run their applications and infrastructure securely anywhere they want. That's, that's a winning proposition. >>Michael trust was a big theme of your keynote yesterday. And when you acquired EMC and got VMware, it really changed the dynamic with regard to your ability to, into new parts of organizations. You became a much more strategic supplier. I, I would argue. And now with VMware as a separate company, do you feel like you have built up over the, you know, five or whatever years that muscle memory you kinda earn that trust. So how do you see the customer relationship with that regard to that integration that they, they loved the eco. So system competitors might not have loved it so much, but the customers really did love. In fact, the, the U S a, a gentleman yesterday kind of mentioned that, how do you see it? >>You know, customers, uh, are not as interested in the balance sheet and what you know, where different holdings are, what they, they want things to work together, right? And they want partnerships in ecosystems. And certainly, you know, with VMware, even before the combination, we had a powerful partnership. It obviously solidified in a super special way. And now we have this first and best relationship and I've remained the chairman of VMware and super excited about their future. But our ecosystem is incredibly broad. And you see that here in this show floor, and again, making things work together better and more effectively building these engineered solutions that allow people to very quickly deploy the kind of capabilities they want, whether it's, you know, snowflake now working with the on premise and the edge data and more of these, you know, multi-cloud, uh, eco of systems that are being built. It's not gonna be just one company >>You called the edge a couple years ago. You're really prominent in your, in your speeches. And your keynotes data also is a big theme. You mentioned data now, data engineering seems to be the hottest track of, of, of students graduating with data engineering skills, not data science, data engineering, large scale data as code concepts. So what's your vision now with data, how's that fitting into the solutions and the role of data, obviously data protection with cybersecurity data as code is becoming really part of that next big thing. >>Yeah. I mean, if, if you look at anything that is interesting in the world today, uh, at the center of it is data, right? Whether it's the blockchain or the defi or the AI drug discovery, or the autonomous vehicles or whatever you wanna do, there's data in, in, in the middle of that. And of course with that data, well, you've gotta manage it. You, you need compute engines, right? You need to be able to protect it, secure it. And, you know, that's kind of what we do, and we're not going to create all those solutions, but we are gonna be an enabling layer to allow that data to be accessed no matter, you know, where, where it is. And, and, and of course, you know, leading in storage continues to be a super important part of our business. Number one, larger than number two than number three, number four, combined, and, and most of number five as well, and, and growing share. And, and you saw today, the software defined innovations, allowing that, you know, data layer to exist across the edge, the colos, the OnPrem, and the public clouds >>Throughout a stat yesterday. I can't remember if it was a keynote of the analyst round table, but it was 9 million cell towers. And if I heard, right, you kinda look at those as potential data centers talk about that's >>Right. It it's actually 7 million, but, but probably will be 9 million and not, not too long, I don't have the update, but so yeah, the public clouds all together is about 600 data centers. They're about 7 million cellular base stations in the world. Every single one of those is becoming a, you know, multi access, edge compute node. And what are they putting in there? They're putting many data centers of compute and GPS and storage. And, you know, 5g is not about, uh, connecting people that was 4g and before 5g is about connecting things. And there are way more things than there are people, right? And, uh, you know, this, this, this edge is, is rapidly developing. You'll also have private 5g and you'll have, you know, again, embedded intelligence I believe is gonna be in everything this next decade is going to be about that intelligent, connected future, taking that data, turning it into useful outsides in insights and outcomes. And, you know, lots of new businesses will be existing. Businesses will be transformed and also disrupted. >>Yeah. I mean, I think that's so right on and not to pat ourselves on the back day, but we called that edge distributed computing a couple years ago on the cube. And that's, what's turning into the home with COVID you saw that become a workplace, basically compute center, these compute nodes, tying it together as we, what everyone's talking about right now. So as customers say, okay, I want to keep my operations steady, steady, and secure. How do I glue it together? How do I bring these compute node together? That seems to be the top question on, on top of people's minds. And they want it to be cloud native, which means they want it to run cloud-like and they want to connect these compute node together. That's a big discussion point. What's your view on, >>Well, you know, if you, if you sort of have a, a cloud here, a cloud there cloud everywhere, and you, you know, have lots of different Kubernetes frameworks, uh, and you've got, you know, everything is, is spread out, it's a disaster, right? And, and, and it's, it's a, it's a, it's a real challenge to manage all that. So what people are trying to do is create ruthless standardization. It's like, how do you drive cost out and get speed? It's ruthless standardization create consistent environments where you can operate the across all the different domains that, that you want. And so, uh, you know, this is what we're bringing together in, in, in the capabilities that we're delivering. >>And that chaos is great opportunity for you. Um, how are you feeling about VMware these days, new team, uh, give us the update there. >>Yeah. The team is doing well. You know, I think the tons message is resonating. You know, people want Kubernetes and, and, and container based apps, for sure. That's the main, you know, growth in, in, in, in, in new, in new workloads. Uh, but they also want it to work with what they have. Yeah. And they don't want it to be locked into one particular infrastructure. So software finding everything, making it run in all the public clouds, you know, we've had a great success with VxRail, you know, that, that absolutely continues. We have, uh, 200,000 plus nodes, 15,000 customers and growing, we have edge satellite nodes and we continue to work together in SD wan in software defined networking in VMware cloud foundation, uh, you know, expressed, uh, in, in, in all locations. >>You know, one of the things that we've been seeing with the trend towards, um, future of work, which is a big theme, here is a lot of managed services are popping up where the complexity is so ha high that customers want to manage services. Uh, and also the workforce of it's kind of changing. You got a younger generation coming in, how do you see that future of the workforce? The next level? It's not gonna be like, yesterday's it, it's gonna be distributed computing dashboard based. And then you've got these managed services, you know, need to have the training and expertise maybe to run something at scale. How do, how do you see that connecting? Cuz that seems to be another big trend people are talking about, Hey, it's complex someone manage it for me. And I want ease of views. I want the easy button in it. >>Yeah. Well we we've all been at this a while. So we can remember, you know, the beginnings of converged infrastructure and then hyperconverged, which wasn't that long go. And now we have consumption based business models. These are all along the trajectory of the easy button that you're talking about and customers really thinking about the value line, where are the things that really differentiate and add value for their business. And it's not below the value line in those infrastructure areas are creating that easy button with appliances, with consumption based models and allowing them to deploy the scarce resources. They have to the things that really drive their unique differe. And you know, if you look at our managed services flex on demand, all the sort of ancestors and predecessors of apex, those have been great businesses for us. And now with apex, we're kind of industrializing this and, and making it, you know, at scale for all >>Customers, you know, the three of us, we go back, we, we, our first interactions with you separately, we're in the nine. And then we reconnected in the 2012. I think it was Tarkin Mayer had a little breakout session with CIOs. You brought us to early on a Dell tech world in Austin. And of course it was, >>It was just Dell world. Then Dell >>Four, we had Dell tech, you and then EMC world in 2010 was our first cube. And now that's all come together here in Las Vegas. So, you know, it's been great. Uh, the three of us come together and so really appreciate that. Yeah. >>Awesome. Absolutely awesome. >>Well, you know, really appreciate you guys being here, the wonderful work you do in thank you in, you know, bringing out the, the, the stories and, and showing off and helping us show off the innovations that, you know, our team has been working on. You know, during the past year >>It's been great in conversations and, and on a personal note, it's been great to have, uh, chat with all the top people and your company. Appreciate it. Um, someone told me to ask you this question, I want to ask you, you, we've all seen waves of innovation cycles up and down. We're kind of on one. Now you're seeing an inflection point, this next gen, uh, computing and, and web three cultural shit F with workforces and distributed computing decentralization. You mentioned that DFI earlier, how do you see this wave coming? Cause we've seen cycles come and go.com. Bubble kind of looks the same as the web three NFTs and stuff. Now it seems to be Look different, but how do you see this next wave? Cuz looking back on all the other ones that you you have lived through and you rode >>Well. So, you know, the, the way I see it is is, uh, to some extent, these are like foundational layers that have to be built for the next phase to occur. And if you look at the sort of new companies that are being founded today, and we see a lot of those, you, you, you, you see'em, we invest in a bunch of 'em, you know, they're, they're not going and, and kind of redoing the old foundational layers, they're going deeply into vertical businesses and, and disrupting and adding value on top of those. And I think that's, that's really the, the point of, of technology, right? It's enabling human progress us in, in all fields, it's making us healthier. It's making us safer. It's making us more successful in everything that, that we as humans do. And so all these layers of technology are enabling further progress and I think it's absolutely gonna continue. It's all been super exciting. Yeah. You know, so far for the first several decades, but as I, as I believe it, it's, it's just a pre-game show. >>And it's clear your strategy is, is, is really building that foundation of a layer, hardening it, but making it flexible enough, anybody read your book, you're a technology, visionary. A lot of people put you in a, you know, finance bucket, but you can, you can see that you can connect the dots. And that's what you're doing with your foundation of layers. You that's where you're making the bets, isn't it? Uh, you don't can't predict the future. You've said that many times, but you can sort of see where it's going and be prepared for >>It. Well, you, you, you know, you think about any company in, in the industry or any public sector organization, right? Uh, they're, they're, they're wanting to evolve more quickly and transform more quick, more quickly. Right. And we can give them an infrastructure or set of tools, a set of capabilities to help them go faster. >>Yeah. And the other one thing in the eighties, when you started Dell and we were in college, there was no open source really then if look at the growth of open source, talk about those layers, open source, better Silicon GPS, faster, cheap >>More now and now we even have, uh, open source instruction sets for processors. So I mean the whole world's changing. It's exciting. You have people around the world working together. I mean, when you see our development teams, uh, whether they're in Israel or Ireland or Bangalore or Singapore, Hopton Austin, Silicon valley, you know, Taiwan, they're, they're all, they're all collaborating together and, you know, driving, driving innovation and, and, and our business is not that dissimilar from our customers >>Like great to have you in the queue. Great. To have a physical event. People are excited. I'm talking to people, Hey, haven't been back in Vegas in two years. Thanks for having this event. Great to see you. Thanks for coming on the cube. >>Absolutely. Thank you guys. >>Michael Dell here in the cube CEO of Dell technologies. I'm John far, Dave Volante. We'll be right back, more live coverage here at Dell tech world.

>>Hello, and welcome to the cubes. Special showcase with unstoppable domains. I'm John furrier, your host of the cube here in Palo Alto, California and Matt Gould, who is the founder and CEO of unstoppable domains. Matt, great to come on. Congratulations on the success of your company on stumbled domains. Thanks for kicking off this showcase. >>Thank you. Happy to be here. So >>Love, first of all, love the story you got going on here. Love the approach, very innovative, but you're also on the big web three wave, which we know where that leads into. Metaverse unlimited new ways. People are consuming information, content applications are being built differently. This is a major wave and it's happening. Some people are trying to squint through the hype versus reality, but you don't have to be a rocket science to realize that it's a cultural shift and a technical shift going on with web three. So this is kind of the what's happening in the market. So give us your take. What's your reaction? You're in the middle of it. You're on this wave. >>Yeah. Well, I would say it's a torrent of change and the get unleashed just over a decade ago with Bitcoin coming out and giving people the ability to have a digital items that they could actually own themselves online. And this is a new thing. And people coming, especially from my generation of millennials, they spend their time online in these digital spaces and they've wanted to be able to own these items. Do you see it from, you know, gaming and Fortnite and skins and Warcraft and all these other places, but this is really being enabled by this new crypto technology to just extend a whole lot more, uh, applications for money, which everyone's familiar with, uh, to, uh, NFT projects, uh, like boarding school. >>You know, I was listening to your podcast. You guys got a great pot. I think you're on a 117 episodes now and growing, you guys do a deep dive. So people watching check out the unstoppable podcast, but in the last podcast, man, you mentioned, you know, some of the older generations like me, I grew up with IP addresses and before the web, they called it information super highway. It wasn't even called the web yet. Um, but IP was, was generated by the United States department of commerce and R and D that became the internet. The internet became the web back then it was just get some webpages up and find what you're looking for. Right. Very analog compared to what's. Now, today, now you mentioned gaming, you mentioned, uh, how people are changing. Can you talk about your view of this cultural shift? And we've been talking about in the queue for many, many years now, but it's actually happening now where the expectation of the audience and the users and the people consuming and communicating and bonding and groups, whether it's gaming or communities are expecting new behaviors, new applications, and it's a forcing function. >>This shift is having now, what's your reaction to that? What's your explanation? >>Yeah, well, I think, uh, it just goes back to the shift of peoples, where are they spending their time? And if you look today, most people spend 50% plus of their time in front of a screen. And that's just a tremendous amount of effort. But if you look at how much, how much of assets are digital, it's like less than 1% of their portfolio would be some sort of digital asset, uh, compared to, you know, literally 50% of every day sitting in front of a screen and simultaneously what's happening is these new technologies are emerging around, uh, cryptocurrencies, blockchain systems, uh, ways for you to track the digital ownership of things, and then kind of bring that into, uh, your different applications. So one of the big things that's happening with web three is this concept of data portability, meaning that I can own something on one application. >>And I could potentially take that with me to several other applications across the internet. And so this is like the emerging digital property rights that are happening right now. As we transitioned from a model in web to where you're on a hosted service, like Facebook, it's a walled garden, they own and control everything. You are the product, you know, they're mining you for data and they're just selling ads, right? So to assist them where it's much more open, you can go into these worlds and experiences. You can take things with you, uh, and you can, you can leave with them. And most people are doing this with cryptocurrency. Maybe you earn an in-game currency, you can leave and take that to a different game and you can spend it somewhere else. Uh, so the user is now enabled to bring their data to the party. Whereas before now you couldn't really do that. And that data includes their money or that includes their digital items. And so I think that's the big shift that we're seeing and that changes a lot and how applications, uh, serve up to user. So it's going to change their user experiences. For instance, >>The flip, the script has flipped and you're right on. I agree with you. I think you guys are smart to see it. And I think everyone who's on this wave will see it. Let's get into that because this is happening. People are saying I'm done with being mined and being manipulated by the big Facebooks and the LinkedIns of the world who were using the user. Now, the contract was a free product and you gave it your data, but then it got too far. Now people want to be in charge of their data. They want to broker their data. They want to collect their digital exhaust, maybe collect some things in a game, or maybe do some commerce in an application or a marketplace. So these are the new use cases. How does the digital identity architecture work with unstoppable? How are you guys enabling that? Could you take us through the vision of where you guys came on this because it's unique in an NFT and kind of the domain name concept coming together? Can you explain? >>Yeah. So, uh, we think we approach the problem for if we're going to rebuild the way that people interact online, uh, what are kind of the first primitives that they're going to need in order to make that possible? And we thought that one of the things that you have on every network, like when you log on Twitter, you have a Twitter handle. When you log on, uh, you know, Instagram, you have an Instagram handle, it's your name, right? You have that name that's that's on those applications. And right now what happens is if users get kicked off the platform, they lose a hundred percent of their followers, right? And theirs. And they also, in some cases, they can't even directly contact their followers on some of these platforms. There's no way for them to retain this social network. So you have all these influencers who are, today's small businesses who build up these large, you know, profitable, small businesses online, uh, you know, being key opinion leaders to their demographic. >>Uh, and then they could be D platform, or they're unable to take this data and move to another platform. If that platform raised their fees, you've seen several platforms, increase their take rates. You have 10, 20, 30, 40%, and they're getting locked in and they're getting squeezed. Right. Uh, so we just said, you know what, the first thing you're going to want to own that this is going to be your piece of digital property. It's going to be your name across these applications. And if you look at every computer network in the history of computing networks, the end up with a naming system, and when we've looked back at DDA desk, which came out in the nineties, uh, it was just a way for people to find these webpages much easier, you know, instead of mapping these IP addresses. Uh, and then we said to ourselves, you know, uh, what's going to happen in the future is just like everyone has an email address that they use in their web two world in order to, uh, identify themselves as they log into all these applications. >>They're going to have an NFT domain in the web three world in order to authenticate and, and, uh, bring their data with them across these applications. So we saw a direct correlation there between DNS and what we're doing with NFT domain name systems. Um, and the bigger breakthrough here is at NMT domain systems or these NFT assets that live on a blockchain. They are owned by users to build on these open systems so that multiple applications could read data off of them. And that makes them portable. So we were looking for an infrastructure play like a picks and shovels play for the emerging web three metaverse. Uh, and we thought that names were just something that if we wanted a future to happen, where all 3.5 billion people, you know, with cell phones are sending crypto and digital assets back and forth, they're gonna need to have a name to make this a lot easier instead of, you know, these long IP addresses or a hex addresses in the case of Porto. >>So people have multiple wallets too. It's not like there's all kinds of wallet, variations, name, verification, you see link trees everywhere. You know, that's essentially just an app and it doesn't really do anything. I mean, so you're seeing people kind of trying to figure it out. I mean, you've got to get up, Angela got a LinkedIn handle. I mean, what do you do with it? >>Yeah. And, and then specific to crypto, there was a very hair on fire use case for people who buy their first Bitcoin. And for those in the audience who haven't done this yet, when you go in and you go into an app, you buy your first Bitcoin or Ethereum or whatever cryptocurrency. And then the first time you try to send it, there's this, there's this field where you want to send it. And it's this very long text address. And it looks like an IP address from the 1980s, right? And it's, it's like a bank number and no one's going to use that to send money back and forth to each other. And so just like domain names and the DNS system replace IP addresses in Ft domains, uh, on blockchain systems, replace hex addresses for sending and receiving, you know, cryptocurrency, Bitcoin, Ethereum, whatever. And that's its first use case is it really plugs in there. So when you want to send money to someone, you can just, instead of sending money to a large hex address that you have to copy and paste, you can have an error or you can send it to the wrong place. It's pretty scary. You could send it to John furrier dot, uh, NFT. And uh, so we thought that you're just not going to get global adoption without better UX, same thing. It worked with the.com domains. And this is the same thing for the coin and other >>Crypto. It's interesting to look at the web two or trend one to two web one went to two. It was all about user ease of use, right? And making things simpler. Clutter, you have more pages. You can't find things that was search that was Google since then. Has there actually been an advancement? Facebook certainly is not an advancement. They're hoarding all the data. So I think we're broken between that step of, you know, a free search to all the resources in the world, to which, by the way, they're mining a lot of data too, with the toolbar and Chrome. But now where's that web three crossover. So take us through your vision on digital identity on web to Google searching, Facebook's broken democracy is broken users. Aren't in charge to web three. >>Got it. Well, we can start at web one. So the way that I think about it is if you go to web one, it was very simple, just text web pages. So it was just a way for someone to like put up a billboard and here's a piece of information and here's some things that you could read about it. Right. Uh, and then what happened with web two was you started having applications being built that had backend infrastructure to provide services. So if you think about web two, these are all, you know, these are websites or web portals that have services attached to them, whether that's a social network service or search engine or whatever. And then as we moved to web three, the new thing that's happening here is the user is coming on to that experience. And they're able to connect in their wallet or their web three identity, uh, to that app and they can bring their data to the party. >>So it's kind of like web one, you just have a static web page whip, two, you have a static web page with a service, like a server back here. And then with three, the user can come in and bring their database with them, uh, in order to have much better app experiences. So how does that change things? Well, for one, that means that the, you want data to be portable across apps. So we've touched on gaming earlier and maybe if I have an end game item for one, a game that I'm playing for a certain company, I can take it across two or three different games. Uh, it also impacts money. Money is just digital information. So now I can connect to a bunch of different apps and I can just use cryptocurrency to make those payments across those things instead of having to use a credit card. >>Uh, but then another thing that happens is I can bring in from, you know, an unlimited amount of additional information about myself. When I plug in my wallet, uh, as an example, when I plug in to Google search, for instance, they could take a look at my wallet that I've connected and they could pull information about me that I enabled that I share with them. And this means that I'm going to get a much more personalized experience on these websites. And I'm also going to have much more control over my data. There's a lot of people out there right now who are worried about data privacy, especially in places like Europe. And one of the ways to solve that is simply to not store the data and instead have the user bring it with them. >>I always thought about this and I always debated it with David laundry. My cohost does top down governance, privacy laws outweigh the organic bottoms up innovation. So what you're getting at here is, Hey, if you can actually have that solved before it even starts, it was almost as if those services were built for the problem of web two. Yes, not three. Write your reaction to that. >>I think that is, uh, right on the money. And, uh, if you look at it as a security, like if I put my security researcher hat on, I think the biggest problem we have with security and privacy on the web today is that we have these large organizations that are collecting so much data on us and they just become these honeypots. And there have been huge, uh, breaches like Equifax, you know, a few years back is a big one and just all your credit card data got leaked, right? And all your, uh, credit information got leaked. And we just have this model where these big companies silo your data. They create a giant database, which is worth hundreds of millions of dollars, if not, billions, to be attacked. And then someone eventually is going to hack that in order to pull that information. Well, if instead, and you can look at this at web three. >>So for those of the audience who have used the web three application, one of these depths, um, you know, trade cryptocurrencies or something, you'll know that when you go there, you actually connect to your wall. So when you're working with these web, you connect, you, you know, you bring your information with you and you connect it. That means that the app has none of that storage, right? So these apps that people are using for crypto trading cryptocurrency on depths or whatever, they have no stored information. So if someone hacks one of these DFI exchanges, for instance, uh, there's nothing to steal. And that's because the only time the information is being accessed is when the users actively using the site. And so as someone who cares about security and privacy, I go, wow, that's a much better data model. And that give so much more control of user because the user just permissions access to the data only during the time period in which they're interacting with the application. Um, and so I think you're right. And like, we are very excited to be building these tools, right? Because I see, like, if you look at Europe, they basically pass GDPR. And then all the companies are going, we can't comply with that and they keep postponing it or like changing a little bit and trying to make it easier to comply with. But honestly we just need to switch the data models. So the companies aren't even taking the data and then they're gonna be in a much better spot. >>The GDPR is again, a nightmare. I think it's the wrong approach. Oh, I said it was screwed up because most companies don't even know where stuff is stored. Nevermind how they delete someone's entering a database. They don't even know what they're collecting. Some at some level it becomes so complicated. So right on the money are good. Good call out there. Question for you. Is this then? Okay. So do you decouple the wallet from the ID or are they together? Uh, and is it going to be a universal wallet? Do you guys see yourselves as universal domains? Take me through the thinking around how you're looking at the wallet and the actual identity of the user, which obviously is super important on the identity side while it, is that just universal or is that going to be coming together? >>Well, I think so. The way that we kind of think about it is that wallets are where people have their financial interactions online. Right. And then identity is much more about, it's kind of like being your passport. So it's like your driver's license for the internet. So these are two kind of separate products we see longer term, uh, and they actually work together. So, you know, like if you have a domain name, it actually is easier to make deposits into your wallet because it's easier to remember to send money to, you know, method, rules dot crypto. And that way it's easier for me to receive payments or whatever. And then inside my wallet, I'm going to be doing defy trades or whatever. And doesn't really have an interaction with names necessarily in order to do those transactions. But then if I want to, uh, you know, sign into a website or something, I could connect that with my NFT domain. >>And I do think that these two things are kind of separate. I think there's, we're gonna still early. So figuring out exactly how the industry is gonna shake out over like a five to 10 year time horizon. And it may be a little bit more difficult and we could see some other emerging, uh, what you would consider like cornerstones of the crypto ecosystem. But I do think identity and reputation is one of those. Uh, and I also think that your financial applications of defy are going to be another. So those are the two areas where I see it. Um, and just to, you know, a note on this, when you have a wallet, it usually has multiple cryptocurrency address. So you're going to have like 50 cryptocurrency addresses in a wallet. Uh, you're going to want to have one domain name that links back to all those, because you're just not going to remember those 50 different addresses. So that's how I think that they collaborate. And we collaborate with several large wallets as well, uh, like blockchain.com, uh, and you know, another 30 plus of these, uh, to make it easier for sending out and receiving cryptocurrency. >>So the wallet, basically as a D app, the way you look at it, you integrate whatever you want, just integrate in. How do I log into decentralized applications with my NFT domain name? Because this becomes okay, I got to love the idea, love my identity. I'm in my own NFT. I mean, hell, this video is going to be an NFT. Soon. We get on board with the program here. Uh, but I do, I log into my app, I'm going to have a D app and I got my domain name. Do I have to submit, is there benchmarking, is there approval process? Is there API APIs and a SDK kind of thinking around it? How do you thinking about dealing with the apps? >>Yeah, so all of the above and what we're trying to, what we're trying to do here is build like an SSO solution. Uh, but that it's consumer based. So, uh, what we've done is adapted some SSL protocols that other people have used the standard ones, uh, in order to connect that back to an NFT domain in this case. And that way you keep the best of both worlds. So you can use these authorization protocols for data permissioning that are standard web to API APIs. Uh, but then the permissioning system is actually based on the user controlled in FTE. So they're assigning that with their private public key pair order to make those updates. Um, so that, that allows you to connect into both of these systems. Uh, we think that that's how technology typically impacts the world is it's not like you have something that just replaces something overnight. >>You have an integration of these technologies over time. Uh, and we really see these three components in MTU domains integrating nicely into regular apps. So as an example in the future, when you log in right now, you see Google or Facebook, or you can type in an email address, you can see not ensemble domains or NFT, uh, authorization, and you can SSO in with that, to that website. When you go to a website like an e-commerce website, you could share information about yourself because you've connected your wallet now. So you could say, yes, I am a unique individual. I do live in New York, uh, and I just bought a new house. Right. And then when you permission all that information about yourself to that application, you can serve up a new user experience for you. Um, and we think it's going to be very interesting for doing rewards and discounts, um, online for e-commerce specifically, uh, in the future, because that opens up a whole new market because they can ask you questions about yourself and you can deliver that information. >>Yeah. I really think that the gaming market has totally nailed the future use case, which is in game currency in game to engagement in game data. And now bringing that, so kind of a horizontally scalable, like surface areas is huge, right? So, you know, I think you're, that's huge success on the concept. The question I have to ask you is, um, you getting any pushback from ICANN, the international corporates have name and numbers. They got dot everything now.club, cause the clubhouse, they got dot, you know, party.live. I mean, so the real domain name people are over here, web too. You guys are coming out with the web three where's that connect for people who are not following along the web three trend. How do they, how do you rationalize the, the domain angle here? >>Yeah, well, uh, so I would say that NFTE domains or what domains on DNS were always meant to be 30 plus years ago and they just didn't have blockchain systems back in the nineties when they were building these things. So there's no way to make them for individuals. So what happened was for DNS, it actually ended up being the business. So if you look at DNS names, there's about 350 million registrations. They're basically all small business. And it's like, you know, 20 to 50 million small businesses, uh, who, uh, own the majority of these, uh, these.com or these regular DNS domain names. And that's their focus NFTE domains because all of a sudden you have the, uh, the Walton, if you have them in your wallet and your crypto wallet, they're actually for individuals. So that market, instead of being for small businesses is actually end-users. So, and instead of being for, you know, 20 to 50 million small businesses, we're talking about being useful for three to 4 billion people who have an internet connection. >>Uh, and so we actually think that the market size we're in a few domains and somewhere 50 to 100 X, the market size for traditional domain names. And then the use cases are going to be much more for, uh, individuals on a day-to-day basis. So it's like people are gonna want you on to use them for receiving cryptocurrency versus receiving dollars or payments or USCC point where they're going to want to use them as identifiers on social networks, where they're going to want to use them for SSO. Uh, and they're not gonna want to use them as much for things like websites, which is what web is. And if I'm being perfectly honest, if I'm looking out 10 years from now, I think that these traditional domain name systems are gonna want to work with and adopt this new NFC technology. Cause they're going to want to have these features for the domain next. So like in short, I think NMT domain names or domain names with superpowers, this is the next generation of, uh, naming systems and naming systems were always meant to be identity networks. >>Yeah. They hit a car, they hit a glass ceiling. I mean, they just can't, they're not built for that. Right. So I mean, and, and having people, having their own names is essentially what decentralization is all about. Cause what does a company, it's a collection of humans that aren't working in one place they're decentralized. So, and then you decentralize the identity and everything's can been changed so completely love it. I think you guys are onto something really huge here. Um, you pretty much laid out what's next for web three, but you guys are in this state of, of growth. You've seen people signing up for names. That's great. What are the, what are the, um, best practices? What are the steps are people taking? What's the common, uh, use case for folks we're putting this to work right now for you guys? Why do you see what's the progression? >>Yeah. So the, the thing that we want to solve for people most immediately is, uh, we want to make it easier for sending and receiving crypto payments. And I, and I know that sounds like a niche market, but there's over 200 million people right now who have some form of cryptocurrency, right? And 99.9% of them are still sending crypto using these really long hex addresses. And that market is growing at 60 to a hundred percent year over year. So, uh, first we need to get crypto into everybody's pocket and that's going to happen over the next three to five years. Let's call it if it doubles every year for the next five years, we'll be there. Uh, and then we want to make it easier for all those people to sit encrypted back and forth. And I, and I will admit I'm a big fan of these stable coins and these like, you know, I would say utility focused, uh, tokens that are coming out just to make it easier for, you know, transferring money from here to Turkey and back or whatever. >>Uh, and that's the really the first step freight FTE domain names. But what happens is when you have an NFTE domain and that's what you're using to receive payments, um, and then you realize, oh, I can also use this to log into my favorite apps. It starts building that identity piece. And so we're also building products and services to make it more like your identity. And we think that it's going to build up over time. So instead of like doing an identity network, top-down where you're like a government or a corporation say, oh, you have to have ID. Here's your password. You have to have it. We're going to do a bottoms up. We're going to give everyone on the planet, NFTE domain name, it's going to give them to the utility to make it easier to send, receive cryptocurrency. They're going to say, Hey, do you want to verify your Twitter profile? Yes. Okay, great. You test that back. Hey, you want to verify your Reddit? Yes. Instagram. Yes. Tik TOK. Yes. You want to verify your driver's license? Okay. Yeah, we can attach that back. Uh, and then what happens is you end up building up organically, uh, digital identifiers for people using these blockchain, uh, naming systems. And once they have that, they're gonna just, they're going to be able to share that information. Uh, and that's gonna lead to better experiences online for, uh, both commerce, but also just better user experiences. >>You know, every company when they web came along, first of all, everyone, poo-pooed the web ones. That was terrible, bad idea. Oh. And so unreliable. So slow, hard to find things. Web two, everyone bought a domain name for their company, but then as they added webpages, these permalinks became so long. The web page address fully qualified, you know, permalink string, they bought keywords. And then that's another layer on top. So you started to see that evolution in the web. Now it's kind of hit a ceiling here. Everyone gets their NFT. They, they started doing more things. Then it becomes much more of a use case where it's more usable, not just for one thing. Um, so we saw that movie before, so it's like a permalink permanent. Yeah. >>Yes. I mean, if we're lucky, it will be a decentralized bottoms up global identity, uh, that appreciates user privacy and allows people to opt in. And that's what we want to build. >>And the gas prices thing that's always coming. That's always an objection here that, I mean, blockchain is perfect for this because it's immutable, it's written on the chain. All good, totally secure. What about the efficiency? How do you see that evolving real quick? >>Well, so a couple of comments on efficiency. Uh, first of all, we picked domains as a first product to market because, you know, as you need to take a look and see if the technology is capable of handling what you're trying to do, uh, and for domain names, you're not updating that every day. Right? So like, if you look at traditional domain names, you only update it a couple of times per year. So, so the usage for that to set this up and configure it, you know, most people set up and configure it and then it'll have a few changes for years. First of all, the overall it's not like a game problem. Right, right, right. So, so that, that part's good. We picked a good place to start for going to market. And then the second piece is like, you're really just asking our computer, system's going to get more efficient over time. >>And if you know, the history of that has always been yes. Uh, and you know, I remember the nineties, I had a modem and it was, you know, whatever, 14 kilobits and then it was 28 and then 56, then 100. And now I have a hundred megabits up and down. Uh, and I look at blockchain systems and I don't know if anyone has a law for this yet, but throughput of blockchains is going up over time. And you know, there's, there's going to be continued improvements over this over the next decade. We need them. We're going to use all of it. Uh, and you just need to make sure you're planning a business makes sense for the current environment. Just as an example, if you had tried to launch Netflix for online streaming in 1990, you would have had a bad time because no one had bandwidth. So yeah. Some applications are going to wait to be a little bit later on in the cycle, but I actually think identity is perfectly fine to go ahead and get off the ground now. >>Yeah. The motivated parties for innovations here, I mean, a point cast failed miserably that was like the, they try to stream video over T1 lines, but back in the days, nothing. So again, we've seen those speeds double, triple on homes right now, Matt. Congratulations. Great stuff. Final tick, tock moment here. How would you summarize short in a short clip? The difference between digital identity in web two and web three, >>Uh, in, in web too, you don't get to own your own online presidents and in web three, you do get to own it. So I think if you were gonna simplify it really web three is about ownership and we're excited to give everyone on the planet a chance to own their name and choose when and where and how they want to share information about themselves. >>So now users are in charge. >>Exactly. >>They're not the product anymore. Going to be the product might as well monetize the product. And that's the data. Um, real quick thoughts just to close out the role of data in all this, your view. >>We haven't enabled users to own their data online since the beginning of the internet. And we're now starting to do that. It's going to have profound changes for how every application on the planet interacts with >>Awesome stuff, man, I take a minute to give a plug for the company. How many employees you got? What do you guys looking for for hiring, um, fundraising, give a quick, a quick commercial for what's going on, on unstoppable domains. Yeah. >>So if you haven't already check us out@ensembledomains.com, we're also on Twitter at unstoppable web, and we have a wonderful podcast as well that you should check out if you haven't already. And, uh, we are just crossed a hundred people. We've, we're growing, you know, three to five, a hundred percent year over year. Uh, we're basically hiring every position across the company right now. So if you're interested in getting into web three, even if you're coming from a traditional web two background, please reach out. Uh, we love teaching people about this new world and how you can be a part of it. >>And you're a virtual company. Do you have a little headquarters or is it all virtual? What's the situation there? >>Yeah, I actually just assumed we were a hundred percent remote and asynchronous and we're currently in five countries across the planet. Uh, mostly concentrated in the U S and EU areas, >>Rumor to maybe you can confirm or admit or deny this rumor. I heard a rumor that you have mandatory vacation policy. >>Uh, this is true. Uh, and that's because we are a team of people who like to get things done. And, but we also know that recovery is an important part of any organizations. So if you push too hard, uh, we want to remind people we're on a marathon, right? This is not a sprint. Uh, and so we want people to be with us term. Uh, we do think that this is a ten-year move. And so yeah. Do force people. We'll unplug you at the end of the year, if you have >>To ask me, so what's the consequence of, I don't think vacation. >>Yeah. We literally unplug it. You won't be able to get it. You won't be able to get into slack. Right. And that's a, that's how we regulate. >>Well, when people start having their avatars be their bot and you don't even know what you're unplugging at some point, that's where you guys come in with the NFD saying that that's not the real person. It's not the real human And FTS. Great innovation, great use case, Matt. Congratulations. Thanks for coming on and sharing the story to kick off this showcase with the cube. Thanks for sharing all that great insight. Appreciate it. >>John had a wonderful time. All right. Just the >>Cube unstoppable domains showcasing. We got great 10 great pieces of content we're dropping all today. Check them out. Stay with us for more coverage on John furrier with cube. Thanks for watching.

>>Hello, and welcome to the cube special presentation of unstoppable domains partner showcase. I'm John furrier, your host of the cube. We got a great conversation talking about the future of the infrastructure of web three, all around domains, non fungible tokens, and more two great guests. Charlie Brooks, with business development of ensemble domains, and Michael Williams, product leader and advisor with unstoppable doing gentlemen, thanks for coming on the cube partner showcase with unstoppable domains. >>Thanks John. Excited to be here. So >>I love what you guys are doing. Congratulations on all your success. You guys are on the leading edge of what is a major infrastructure shift. Web three is being called, but people who have been doing this for a while, know that you see the blockchain, you see decentralization, you see immutability, all these future smart contracts. All the decentralized applications are now hitting the scene and NFTs are super hot as, as, as you can imagine, you guys are in the middle of it. So you guys are in, in, in the sweet spot of what I call the pragmatic pioneers. You guys are to building solutions that are making a difference like single sign-on. You have the login product, let's get into it. What is the path to I digital identity beyond the web, because we know what web identity is, but now that the web is kind of being abstracted away by this new web three layer, what is digital identity? >>Yeah, I can take that one. So I think what we're really seeing is this transition away from a purely physical identity where your digital life or where your, your online identity is really just a reflection of the, the parts of your physical identity, where you live, where you go to school, all of these things. And we're really seeing this world emerge where your online identity becomes much more of a primary. So if you have a way that you represent yourself in the online world, whether that's an Instagram account or TechTalk or email address or username, all of these things together make up your digital identity. So congrats. If you have any of those things, you already have one. >>Yeah. And we see that all the time with link tree people put their link tree out there and it's got the zillion handles. You're right. We all get up to Instagram and everyone's got like zillion identities. Is that a problem or an opportunity? >>I think it's just a reality. The fact that as our identities are spread across all of these different services and platforms that we use, the problem with something like link tree is that it is owned by link tree. You know, if I won the lottery purchased link tree and decided I wanted to change your personal website, John, I could easily do that. Moving to the kind of architecture that we have. And then if T architecture changes that significantly, it puts a lot of power back in the hands of the people who actually own those identities. >>You know, I do a lot of cube showcases with folks rent on my machine, learning and AI, and the number one conversation that they bring up. The number one issue is data. And they say when data is siloed and, and protected and owned, it is not optimized for machine learning. So I can almost imagine, as you bring NFTs to the digital identity, you mentioned you don't own your identity. If someone else is managing the service like link tree, this is, this is a cultural shift. This is an infrastructure software shift at the same time. Can you guys expand more about what you guys are doing with the NFT and ensemble domains with respect to that digital identity, because is that power shifting to the users now? And how does that compare to what's out there today? >>Sure. I think so. Our domains are NFTs, so they are ERC 7 21 tokens. And if you think about the past kind of web two identities are controlled by the platforms that we use, Twitter, Facebook, whatnot. There's a really a lack of data portability there. Our accounts and data live on their servers. They can be deleted at any time. So using an NFT to anchor your digital identity really gives you full control over your identity. You can't, it can't be deleted. It can't be revoked or edited or changed without your permission. And really, even better than information you store on your entity domain can be plugged into the services you use so that you never have to enter the same data twice. So when you go from platform to platform, everything can be tied to your existing domain. You're not going to a new site, kind of entering their ecosystem and providing all this information time and time again, and not really having a clear understanding of how your data is being used and where it's being stored. >>So the innovation here is the NFT is your identity and, and a non fungible token NFT is different than say a fungible tokens. So for the folks out there, that's trying to follow the bouncing ball. Michael, what's the difference between an NFT and a fungible token. And how does, and why is that important for identity? >>Yeah. My favorite metaphor here is baseball cards versus like dollar bills. So a dollar bill is fungible. If I have a dollar and then you have a dollar, we can trade dollars. And none of us is richer or poorer. If I have a babe Ruth and you have a Hank Aaron, and we swap baseball cards, like we have, we have changed something fundamental. So the, the important thing about NFT is, is that they are non fungible. So if I have a domain and you have a domain, like I have that identity and you have that identity, they are unique. They're independent, they're owned by each one of us. And then we can kind of swap them interchangeably. >>And that's why you're seeing NFTs hot with art and artists, because it's like a property, it's a property issue, not so much absolutely changeable, a divisible kind of asset. >>It is a, it is ownership rights in digital >>Form. Yes. All right. So now let's get into what the, the identity piece. I think I find that interesting because if I have something that's an NFT, it's not fungible. It's unique to me. It's property, my property, my login, this sounds compelling. So how does log-in work with the NFT? Can you guys take us through that, that architecture, what does it do? How does it work? And what's the benefit? >>So the way our login product works is it effectively uses your NFT domain. So Michael dot crypto, for example, as the authentication piece of a, of a login session. So basically when I, when I go and I try to log in with my domain, I type in Michael dot crypto. I sign it with my wallet, which cryptographically proves that I am this human. This is me. I have the rights to log in. And then when I do so I have the ability to share certain parts of my identity information with the applications that I use. And so it really blends the best of the ease of use from web to have just a standard like login with Gmail SSL experience, with all of the security and privacy benefits of web three. >>How important is single sign-on because, I mean, right now people are used to like, seeing things like log with your kid hub handle or LinkedIn, or, you know, Google, apple. I mean, you're seeing people offering login. Okay. What's the difference here from those solutions and why is it make sense for the user? >>Sure. Yeah. The big differences, what we're building is really user first. So if you think about traditional SSOs, you are the product. When you use their product, they're selling your data and, you know, they're tracking everything you do logging in with unstoppable handles, not only authentication, but data sharing as well. So when you log in a domain or owner can choose to share aspects of their online identity, such as first name, preferred language profile, picture location. So this is a user controlled way of using a sign-on, where they are permissioning, these different pieces of their identity. And really apps can use this information to enable new experiences, such as for example, website might automatically enable high contrast mode for someone visually impaired. It could, pre-populate your friends from a decentralized social graph. So what we're doing is taking the best parts of web to SSL and combining them with the best parts of web three. >>So no more losing your password entering in the same data, hundreds of times, you know, depending on other services, keep your information safe. Logging with unstoppable really puts you in complete control of your data. And, you know, a big part of that is you're not going to have 80 plus usernames and passwords anymore. You know, we have these tools like password managers that exist to kind of put a bandaid on this issue, but it's not really a long-term solution. So we're, we're building is really seamless onboarding where everything can be tied to your domain so that you can navigate to different apps in a much more seamless way. >>Michael, I got to get your thoughts on this because on the product side, it's interesting. My mind's kind of connecting some dots if I have, first of all, great convenience to reduce all those logins, right? So, you know, check their little pain, pain reduction. But when you think about what's different, I can now broker my data as well as log in. So let's just say, hypothetically, I'm cruising around some D apps and, you know, doing things and earning reputation or attention or points or whatever, tokens utility tokens. There could be a way for me to control what I own. I'm the product I own the data. Is that kind of where this is going? >>I think it's definitely a direction. It could go say, for example, if I'm a e-commerce platform and I'm trying to figure out where I'm going to place a new billboard, you know, one of the things that I could request from a user is their address. I can figure out where they live, what city they're in that will help inform the, the decision that I need to make as a business. And in return, maybe I give that person a dollar off their purchase, right? Like we can, we can start to build a stronger relationship between the applications that people use and the people that use them and try to optimize that whole experience and try to just transfer information back and forth to make everyone's lives better. >>What's the roadmap on the business side, Charlie, when you see companies kind of adopting it, they're probably taking baby steps or crawling before they walk they're walking before they run. I mean, I can see decentralized applications in the future, whether it's FinTech or whatever, having new kinds of marketplaces that take advantage of the paradigm where the, the script flips to the user first. Okay. So I see that. How do people get started now? What are some of the success momentum points that you're seeing companies do now with unstoppable? >>Sure. So a lot of web three apps are very sensitive about respecting the, the information that their users are providing, right? So what we're doing is I'm offering different ways for apps can touch with their users in a way that is user controlled. So an example there is that a lot of web three companies will use wallet connect to allow users to log in using a wallet address, an issue. There is that one person can have hundreds of wallet addresses, and it's impossible for the app to understand that. So what we do is we use login, we attach an email address, some other pieces to a wallet address so that we can identify who a unique user is. And the app is able to collect that information. They don't have to deal with passwords or PII storage. They have access to a huge amount of new data for an improved UX. >>It's really simple to implement and maintain as well. So one example there is if you are a DFI platform and you want to reward your users for coming to their site for the first time, now that they can identify unique user, they can drop a token into that user's wallet all because they're able to identify that user as unique. So they have a better way of understanding their customers. They enable their customers to share data. A lot of these companies well ask users to follow them on Twitter or discord when they need to provide updates or, you know, bug bounties, all these different things and log in with unstoppable, lets them permission, email addresses so they can collect emails if they want to do a newsletter. And instead of sort of harvesting data from elsewhere and kind of forcing people to join this newsletter program, it's all user controlled. So each user saying, yes, you can use my email for your newsletter. You know, I'm supporting your project, want to be kept up to date with bugs or bounties or rewards programs. So really it's just kind of a, a better way for users to, to share the data that they're willing to with dApps and dabs can use it to create all sorts of incentives and really just kind of understand their users on a, on a different level. >>How has the development Michael going on the, on the smart contract side of the business, you know, theories has always been heralded as being very developer focused. There's been great innovations. Just, you still got, you know, gas fees out there. You still gotta do some things. How is the development environment, how are the applications coming? Cause I can see the really, I can see the flywheel kicking in as a developer, Frank gets more streamlined, more efficient, and now you've got the identity piece nailed down. I just see a lot of kind of dominoes falling at the same time. What's the status on the dev side? >>What's your tour? The fascinating thing about crypto is how quickly it changes. You know, when I, when I joined Ethereum was pretty reasonable still for transactions. It was very cheap to get things done very fast. We've looked at last summer that things went completely out of control. This is a big reason that unstoppable for a long time has been working on a layer two and we've moved over to the Pollyanna, our primary source of record, which is built on top of it. The area of course, I think saved well over a hundred million dollars in Gaspe is for our users that we're constantly keeping an eye on new technologies that are emerging, weighing how we can incorporate those things and really where this industry is going to take us. You know, in many ways we are, are just as much passengers as the other people floating around the ecosystem as well. >>Yeah, it's, it's certainly getting faster every day and seeing a huge uptake on a theorem. I heard a stat that most people at the university of California, Berkeley, 30% of the computer science students are dropping out to join web three companies just goes to show you this cultural shift and you can see a lot more companies getting involved. So I got to ask you Charlie, on the biz dev front, how are companies getting started? What's the playbook? Are they putting their toe in the water? Are they jumping in full throttle? What's, what's the, what's the roadmap. What's the best practice for people to get started with unstoppable? >>Absolutely. You know, we're lucky that we get a lot of inbound interest from companies web two and web three because they first want to secure their domains. And we do a ton of work on the backend to protect trademark domains. We want to avoid squatting as much as possible. You know, we don't think that's the spirit of, of weaponry at all. And certainly not what the original intention of the internet was. So fair amount of companies will reach out to, out to us to get their domain. And then we can have a longer conversation about some of the other integrations and ways we can collaborate. So certainly visiting our website and several domains.com is a great starting point. We have an app submission page where asking, reach out to us, even request a grant. We have a grant prop, a program to help developers get started, provide them some resources to, to work with us and integrate some of our technology. >>We have great documentation as well on the site. So you can read all about what it takes to resolve domains, if you're a water and an exchange, as well as what it takes to integrate login within softball, which is actually a super easy integration as well, which we're, we're really excited about. So yeah, I'd say check out the website apply for our grant. If you think you're a fit there, then of course, people can always reach out to me directly on Twitter, on telegram email. We're very reachable and, and we're always happy to chat with projects and, and learn more about what they're doing. >>What's the coolest thing you've seen going on trial with your partners right now. What's, what's the, what's the number one use case that's cool that people are jumping on right now to get in and get some, some, you know, some success out of the gate. >>Yeah. Maybe, maybe gamefied kind of played, earns huge. It's blowing up. And the gaming community is really passionate, vibrant, just expanding like crazy same with there's all this cool new stuff you can do with defy where no matter, you know, how many, how, how big your kind of portfolio is, you're you're able to stake and use all these interesting tools to kind of grow your book. So it's super exciting to see and talk to all these projects and, you know, there's certainly kind of an energy in the community where everyone wants to onboard the general public to web three, right? So we're all working on these school projects, but we need everyone to come over from web to kind of understand the advantages of defy of game fi of having an empty domain. So I'm lucky that I'm kind of one of the first layers there of, of meeting new projects and kind of helping them get access to more users so that they can grow along with. >>Yeah. I remember the early days of Bitcoin and Ethereum, we were giving it away to give the, the community manager was give a, give a Bitcoin to someone that was when it was, you can actually give a Bitcoin to someone what's the, what's the word of mouth or organic viral. I won't say growth hack because that's got negative connotations, but what's the community's way of putting forth the mission for unstoppable. Is it just more domains you guys have any programs got going on? Is it give it away? I'll see you, you can get domains on your site, but what's the, what's the way to get people in gray shaded in and getting comfortable. >>Yeah. So much of what we do is really just all of that, to all that question, to answer that question, we spent a ton of time and energy just on education and whether that's specifically around domains or just general led three, we have a podcast which is pretty exceptional, which talks to what three leaders from across the space and makes the projects that they're working on more accessible. I think we passed over a hundred episodes, not too long ago. There's a ton of stuff that we do that other people do. If anyone has questions, I'm happy to talk about resources. >>Yeah. The part I think you guys are up to one 17, but that's a deep dive that you guys go deep on the podcast. So that's, you know, where you go in, what else is new on digital identity? Where do you guys see the future going now that you get the baseline identity with the NFT? It makes a lot of sense. Create innovation. Good logic makes sense. Solid. Technically what's next. >>Yeah. I think that's really boils down to the way that the internet has grown. Doesn't really feel like the way that the internet should be like our data shouldn't live in these walled gardens controlled by these large companies. Like ultimately people should be responsible for their own identity it's they should have control over the things that they do online, the data that's shared or the benefit of that data. And so the world that we are working towards is very much that where we are giving people the ability to be paid for sharing their data with companies, we're giving applications, the ability to request information from the people that use those applications to improve their experience. We're really just trying to make connections across the ecosystem, through these products to enable a better experience for everyone. So whether that's the, the use cases that I mentioned already, or maybe viewing reviews on something like Yelp or Amazon that just confirmed that the person that you are looking at is actually a real person, not some bot that's been paid to to the loader review. Like the, the interesting thing about these products is they're so universally applicable, applicable. There are so many different games that we can try to plug them in. So have >>It's a great example. It's double-edged sword. You can have a, a metaverse image and have pre-programmed conversations with, with, you know, liquid audio and the video application, you know, or it's a real person. How do you know the difference? You, these are going to be questions, you know, around, around who solves that problem. Now this is time for bots and is it time not for bots? We all know what happens when you get into the, you know, the game of manipulation, but also it can be helpful. This is where you gotta be smart and identity is critical in this future. Charlie, what's your reaction to the future of digital identity? I mean so much to look at here on the trajectory. >>Yeah. You know, I think a big part of it is data portability, right? If you go to a site like Instagram, you're giving them all this content that's very personal to you and you can't just pack up and leave Instagram. So we want a future where most of these apps are just kind of a front end and you can navigate from one to the other and bring your data with you and not be beholden to the companies that operate centralized servers. So I think data portability is huge and it's going to open up a lot of doors. And, and just going back to that thought on kind of cleaning up web two for a better web three. When I think about the Amazons, the Alps, the Yelps of the world, they're all these bots are all these awful fake reviews. There's a lot of gamification happening that is really just creating a lot of noise. >>And I want to bring kind of transparency back to the internet, where when you see a review, you should know that that's a real human and blockchain technology is enabling us to do that. And certainly enough, two domains are going to play a huge part of that. So I think that having an experience where, you know, and trust the people that you're interacting with is going to be really powerful and just a better experience for everyone. And there's a lot of ramifications with that. You know, politically speaking, we've, we've all seen all the issues with kind of attacking communities and using bots and fake accounts to kind of hit people's pain points is it's kind of sad and, and certainly not something that we want to see continue happening. So whatever we can do to kind of give people their digital identity and help people understand that this is a real person on the other end, I think is huge for, for the future of the internet and really for society as well. >>That's a great call out there. Charlie cleaning up the mess of web 2.0 web two. Well, actually I was, it was 2.0 technically now web three is no nos 0.0 in it, but, but I saw on our listen to the podcast with Matt, this recent one, and he had a great metaphor that went back to when I was growing up in the internet, you got IP addresses, right? And the mess there was, it was, you couldn't find what you want to look and no one could remember what to type in. Cause you can type in IP addresses in the browser back then. And then DNS came out and then keywords that's web. Okay. Now that mess now is fraud. Misinformation, bot manipulation, deep fakes, many other kind of unwanted kind of time to innovate. And every year, every time you had these inflection points, there'd be an abstraction on top of it. So similar thing happening here is that you guys see it too. >>Yeah. I think we're going back to some of the foundational architecture of the internet DNS and really bringing that forward about 30, 40 years in terms of technology. So loading in some work cryptography and some other fancy things to help patch some of those issues from the previous versions of the web. >>Yeah. Awesome. Well guys, thanks so much for coming on and the spirit of our tick talk, you know, I'm only summarize this. Can you guys give us a quick tick tock moment, short comment on, you know, where this is all going, whereas log-in single sign on mean and what should people do to take steps to secure their digital identity? >>Sure. I'll jump in here. So it's time for people to secure their digital identity. That great first step has gone on several domains and getting an entity domain. You know, you can control your data. You can do a lot of cool different things with your domain, including posting your own website that you own forever. And no one can take it away from you. I would certainly recommend the people join. Our discord, telegram community is check out our podcasts. It's really great. Especially if you're new to crypto web three, you know, we do a great job of sort of explaining all the basic concepts and expanding on them. So yeah, I'd say, you know, the time is now, so to get your digital identity and start embracing web three, because it's really exploding right now. And there's just so many incredible advantages, especially for the user, >>Michael, what's your take? >>I mean, I put not, I've said it better myself. >>Like we always say, if you're not on the next wave, your driftwood, and this is a big wave it's happening. It's pretty clear guys. It's it's there, it's happening now. And again, very pragmatic implementations of solving problems. The sign-on the app integration. Congratulations. And we've got our cube domain too, by the way. So we're we're I think we're good. You know, so we've got to put it to you. It's appreciate it, Charlie, Michael, thanks for coming on and sharing the update. Okay. This is the cube with unstoppable domains partner showcase, shout for your hosts. Got a lot of other great interviews. Check them out. We're going to continue our coverage and continue on with this great showcase. Thanks for watching.