>> Narrator: theCUBE presents KubeCon and CloudNativeCon Europe 2022, brought to you by Red Hat, the Cloud Native Computing Foundation and its ecosystem partners. >> Welcome to Valencia, Spain, KubeCon, CloudNativeCon Europe 2022. I'm Keith Townsend, your host. And we're continuing the conversations around ecosystem cloud native, 7,500 people here, 170 plus show for sponsors. It is for open source conference, I think the destination. I might even premise that this may be, this may eventually roll to the biggest tech conference in the industry, maybe outside of AWS re:Invent. My next guest is Nick van Wiggeren. >> Wiggeren. >> VP engineering of PlanetScale. Nick, I'm going to start off the conversation right off the bat PlanetScale cloud native database, why do we need another database? >> Well, why don't you need another database? I mean, are you happy with yours? Is anyone happy with theirs? >> That's a good question. I don't think anyone is quite happy with, I don't know, I've never seen a excited database user, except for guys with really (murmurs) guys with great beards. >> Yeah. >> Keith: Or guys with gray hair maybe. >> Yeah. Outside of the dungeon I think... >> Keith: Right. >> No one is really is happy with their database, and that's what we're here to change. We're not just building the database, we're actually building the whole kind of start to finish experience, so that people can get more done. >> So what do you mean by getting more done? Because MySQL has been the underpinnings of like massive cloud database deployments. >> 100% >> It has been the de-facto standard. >> Nick: Yep. >> For cloud databases. >> Nick: Yep. >> What is PlanetScale doing in enabling us to do that I can't do with something like a MySQL or a SQL server? >> Great question. So we are MySQL compatible. So under the hood it's a lot of the MySQL you know and love. But on top of that we've layered workflows, we've layered scalability, we've layered serverless. So that you can get all of the the parts of the MySQL, that dependability, the thing that people have used for 20, 30 years, right? People don't even know a world before MySQL. But then you also get this ability to make schema changes faster. So you can kind of do your work quicker get to the business objectives faster. You can scale farther. So when you get to your MySQL and you say, well, can we handle adding this one feature on top? Can we handle the user growth we've got? You don't have to worry about that either. So it's kind of the best of both worlds. We've got one foot in history and we've got one foot in the new kind of cloud native database world. We want to give everyone the best of both. >> So when I think of serverless because that's the buzzy world. >> Yeah. >> But when I think of serverless I think about developers being able to write code. >> Yep. >> Deploy the code, not worry about VM sizes. >> Yep. >> Amount of disk space. >> Yep. >> CPU, et cetera. But we're talking about databases. >> Yep. >> I got to describe what type of disk I want to use. I got to describe the performance levels. >> Yep. >> I got all the descriptive stuff that I have to do about infrastructures. Databases are not... >> Yep. >> Keith: Serverless. >> Yep. >> They're the furthest thing from it. >> So despite what the name may say, I can guarantee you PlanetScale, your PlanetScale database does run on at least one server, usually more than one. But the idea is exactly what you said. So especially when you're starting off, when you're first beginning your, let's say database journey. That's a word I use a lot. The furthest thing from your mind is, how many CPUs do I need? How many disk iOS do I need? How much memory do I need? What we want you to be able to do is get started on focusing on shipping your code, right? The same way that Lambda, the same way that Kubernetes, and all of these other cloud native technologies just help people get done what they want to get done. PlanetScale is the same way, you want a database, you sign up, you click two buttons, you've got a database. We'll handle scaling the disk as you grow, we'll handle giving you more resources. And when you get to a spot where you're really starting to think about, my database has got hundreds of gigabytes or petabytes, terabytes, that's when we'll start to talk to you a little bit more about, hey, you know it really does run on a server, we ain't got to help you with the capacity planning, but there's no reason people should have to do that up front. I mean, that stinks. When you want to use a database you want to use a database. You don't want to use, 747 with 27 different knobs. You just want to get going. >> So, also when I think of serverless and cloud native, I think of stateless. >> Yep. >> Now there's stateless with databases, help me reconcile like, when you say it's cloud native. >> Nick: Yep. >> How is it cloud native when I think of cloud native as stateless? >> Yeah. So it's cloud native because it exists where you want it in the cloud, right? No matter where you've deployed your application on your own cloud, on a public cloud, or something like that, our job is to meet you and match the same level of velocity and the same level of change that you've got on your kind of cloud native setup. So there's a lot of state, right? We are your state and that's a big responsibility. And so what we want to do is, we want to let you experiment with the rest of the stateless workloads, and be right there next to you so that you can kind of get done what you need to get done. >> All right. So this concept of clicking two buttons... >> Nick: Yeah. >> And deploying, it's a database. >> Nick: Yep. >> It has to run somewhere. So let's say that I'm in AWS. >> Nick: Yep. >> And I have AWS VPC. What does it look like from a developer's perspective to consume the service? >> Yeah. So we've got a couple of different offerings, and AWS is a great example. So at the very kind of the most basic database unit you click, you get an endpoint, a host name, a password, and the username. You feed that right into your application and it's TLS secure and stuff like that, goes right into the database no problem. As you grow larger and larger, we can use things like AWS PrivateLink and stuff like that, to actually start to integrate more with your AWS environment, all the way over to what we call PlanetScale Managed. Which is where we actually deploy your data plan in your AWS account. So you give us some permissions and we kind of create a sub-account and stuff like that. And we can actually start sending pods, and hold clusters and stuff like that into your AWS account, give you a PrivateLink, so that everything looks like it's kind of wrapped up in your ownership but you still get the same kind of PlanetScale cloud experience, cloud native experience. >> So how do I make calls to the database? I mean, do I have to install a new... >> Nick: Great question. >> Like agent, or do some weird SQL configuration on my end? Or like what's the experience? >> Nope, we just need MySQL. Same way you'd go, install MySQL if you're on a Mac or app store to install MySQL on analytics PC, you just username, password, database name, and stuff like that, you feed that into your app and it just works. >> All right. So databases are typically security. >> Nick: Yep. >> When my security person. >> Nick: Yep. >> Sees a new database. >> Nick: Yep. >> Oh, they get excited. They're like, oh my job... >> Nick: I bet they do. >> My job just got real easy. I can find like eight or nine different findings. >> Right. >> How do you help me with compliance? >> Yeah. >> And answering these tough security questions from security? >> Great question. So security's at the core of what we do, right? We've got security people ourselves. We do the same thing for all the new vendors that we onboard. So we invest a lot. For example, the only way you can connect to a PlanetScale database even if you're using PrivateLink, even if you're not touching the public internet at all, is over TLS secured endpoint, right? From the very first day, the very first beta that we had we knew not a single byte goes over the internet that's not encrypted. It's encrypted at rest, we have audit logging, we do a ton internally as well to make sure that, what's happening to your database is something you can find out. The favorite thing that I think though is all your schema changes are tracked on PlanetScale, because we provide an entire workflow for your schema changes. We actually have like a GitHub Polar Request style thing, your security folks can actually look and say, what changes were made to the database day in and day out. They can go back and there's a full history of that log. So you actually have, I think better security than a lot of other databases where you've got to build all these tools and stuff like that, it's all built into PlanetScale. >> So, we started out the conversation with two clicks but I'm a developer. >> Nick: Yeah. >> And I'm developing a service at scale. >> Yep. >> I want to have a SaaS offering. How do I automate the deployment of the database and the management of the database across multiple customers? >> Yeah, so everything is API driven. We've got an API that you can use supervision databases to make schema changes, to make whatever changes you want to that database. We have an API that powers our website, the same API that customers can use to kind of automate any part of the workflow that they want. There's actually someone who did talk earlier using, I think, wwww.crossplane.io, or they can use Kubernetes custom resource definitions to provision PlanetScale databases completely automatically. So you can even do it as part of your standard deployment workflow. Just create a PlanetScale database, create a password, inject it in your app, all automatically. >> So Nick, as I'm thinking about scale. >> Yep. >> I'm thinking about multiple customers. >> Nick: Yep. >> I have a successful product. >> Nick: Yep. >> And now these customers are coming to me with different requirements. One customer wants to upgrade once every 1/4, another one, it's like, you know what? Just bring it on. Like bring the schema changes on. >> Yep. >> I want the latest features, et cetera. >> Nick: Right. >> How do I manage that with PlanetScale? When I'm thinking about MySQL it's a little, that can be a little difficult. >> Nick: Yeah. >> But how does PlanetScale help me solve that problem? >> Yeah. So, again I think it's that same workflow engine that we've built. So every database has its own kind of deploy queue, its own migration system. So you can automate all these processes and say, on this database, I want to change this schema this way, on this database I'm going to hold off. You can use our API to drive a view into like, well, what's the schema on this database? What's schema on this database? What version am I running on this database? And you can actually bring all that in. And if you were really successful you'd have this single plane of glass where you can see what's the status of all my databases and how are they doing, all powered by kind of the PlanetScale API. >> So we can't talk about databases without talking about backup. >> Nick: Yep. >> And recovery. >> Yep. >> How do I back this thing up and make sure that I can fall back? If someone deleted a table. >> Nick: Yep. >> It happens all the time in production. >> Nick: Yeah, 100%. >> How do I recover from it? >> So there's two pieces to this, and I'm going to talk about two different ways that we can help you solve this problem. One of them is, every PlanetScale database comes with backups built in and we test them fairly often, right? We use these backups. We actually give you a free daily backup on every database 'cause it's important to us as well. We want to be able to restore from backup, we want to be able to do failovers and stuff like that, all that is handled automatically. The other thing though is this feature that we launched in March called the PlanetScale Rewind. And what Rewind is, is actually a schema migration undo button. So let's say, you're a developer you're dropping a table or a column, you mean to drop this, but you drop the other one on accident, or you thought this column was unused but it wasn't. You know when you do something wrong, you cause an incident and you get that sick feeling in your stomach. >> Oh, I'm sorry. I've pulled a drive that was written not ready file and it was horrible. >> Exactly. And you kind of start to go, oh man, what am I going to do next? Everyone watching this right now is probably squirming in their seat a bit, you know the feeling. >> Yeah, I know the feeling >> Well, PlanetScale gives you an undo button. So you can click, undo migration, for 30 minutes after you do the migration and we'll revert your schema with all the data in it back to what your database looked like before you did that migration. Drop a column on accident, drop a table on accident, click the Rewind button, there's all the data there. And, the new rights that you've taken while that's happened are there as well. So it's not just a restore to a point in time backup. It's actually that we've replicated your rights sent them to both the old and the new schema, and we can get you right back to where you started, downtime solved. >> Both: So. >> Nick: Go ahead. >> DBAs are DBAs, whether they've become now reformed DBAs that are cloud architects, but they're DBAs. So there's a couple of things that they're going to want to know, one, how do I get my zero back up in my hands? >> Yeah. >> I want my, it's MySQL data. >> Nick: Yeah. >> I want my MySQL backup. >> Yeah. So you can just take backups off the database yourself the same way that you're doing today, right? MySQL dump, MySQL backup, and all those kinds of things. If you don't trust PlanetScale, and look, I'm all about backups, right? You want them in two different data centers on different mediums, you can just add on your own backup tools that you have right now and also use that. I'd like you to trust that PlanetScale has the backups as well. But if you want to keep doing that and run your own system, we're totally cool with that as well. In fact, I'd go as far as to say, I recommend it. You never have too many backups. >> So in a moment we're going to run Kube clock. So get your... >> Okay, all right. >> You know, stand tall. >> All right. >> I'll get ready. I'm going to... >> Nick: I'm tall, I'm tall. >> We're both tall. The last question before Kube clock. >> Nick: Yeah. >> It is, let's talk a little nerve knobs. >> Nick: Okay. >> The reform DBA. >> Nick: Yeah. >> They want, they're like, oh, this query ran a little bit slow. I know I can squeeze a little bit more out of that. >> Nick: Yeah. >> Who do they talk to? >> Yeah. So that's a great question. So we provide you some insights on the product itself, right? So you can take a look and see how are my queries performing and stuff like that. Our goal, our job is to surface to you all the metrics that you need to make that decision. 'Cause at the end of the day, a reform DBA or not it is still a skill to analyze the performance of a MySQL query, run and explain, kind of figure all that out. We can't do all of that for you. So we want to give you the information you need either knowledge or you know, stuff to learn whatever it is because some of it does have to come back to, what's my schema? What's my query? And how can I optimize it? I'm missing an index and stuff like that. >> All right. So, you're early adopter of the Kube clock. >> Okay. >> I have to, people say they're ready. >> Nick: Ooh, okay. >> All the time people say they're ready. >> Nick: Woo. >> But I'm not quite sure that they're ready. >> Nick: Well, now I'm nervous. >> So are you ready? >> Do I have any other choice? >> No, you don't. >> Nick: Then I am. >> But are you ready? >> Sure, let's go. >> All right. Start the Kube clock. (upbeat music) >> Nick: All right, what do you want me to do? >> Go. >> All right. >> You said you were ready. >> I'm ready, all right, I'm ready. All right. >> Okay, I'll reset. I'll give you, I'll give, see people say they're ready. >> All right. You're right. You're right. >> Start the Kube clock, go. >> Okay. Are you happy with how your database works? Are you happy with the velocity? Are you happy with what your engineers and what your teams can do with their database? >> Follow the dream not the... Well, follow the green... >> You got to be. >> Not the dream. >> You got to be able to deliver. At the end of the day you got to deliver what the business wants. It's not about performance. >> You got to crawl before you go. You got to crawl, you got to crawl. >> It's not just about is my query fast, it's not just about is my query right, it's about, are my customers getting what they want? >> You're here, you deserve a seat at the table. >> And that's what PlanetScale provides, right? PlanetScale... >> Keith: Ten more seconds. >> PlanetScale is a tool for getting done what you need to get done as a business. That's what we're here for. Ultimately, we want to be the best database for developing software. >> Keith: Two, one. >> That's it. End it there. >> Nick, you took a shot, I'm buying it. Great job. You know, this is fun. Our jobs are complex. >> Yep. >> Databases are hard. >> Yep. >> It is the, where your organization keeps the most valuable assets that you have. >> Nick: A 100%. >> And we are having these tough conversations. >> Nick: Yep. >> Here in Valencia, you're talking to the leader in tech coverage. From Valencia, Spain, I'm Keith Townsend, and you're watching theCUBE, the leader in high tech coverage. (upbeat music)

>>live from Boston, Massachusetts. It's the Q covering I f s World Conference 2019. Brought to you by I >>f. S, I say, What a minute. I didn't cash it. Everybody welcome to I f s World 2019. You watching the Cube? The leader in live tech coverage on day Volante with my co host, Paul Galen. Marty Martin is here. She is the president of the service management division of I F s and C e o of work wave. Marty, good to see you. >>Yeah, it's great to be here. I'm so excited. >>A lot of action going on. You guys. Service management, Field Service management particular. You guys had an acquisition today. We're gonna talk about Let's start with your role you came in and 2017 with the >>pretty acting. Actually, >>2018 finalized the acquisition. I think they announce it in 2017. So tell us about how you came in and where you're at today with >>Certainly. So work wave the company. I lied. Join the effects family in 2017. Darren Ruess, who joined I f s in April 2018 recruited me into form a global business unit around service in August of 2018 and the reason why we did this is service isn't only a part of our economies all over the world, but it's a super great growth area that almost every business can go after in in progress both revenue and margins. So we had a lot of great software products, and we really wanted to improve our go to market around this. >>So why, why all of a sudden today, this talk about service management? Why's it becoming so hard? I mean, everybody's always been focused on customer service, but why this service management generally and field service management while the buzz. >>So first off, you've had the evolution of a number of line of business applications and service certainly has been a part of maintenance organizations or break fix where you're going out in repairing thing. What we're realizing now when you talk about service ization, how o E EMS air building what's called aftermarket revenue? There is literally $100 billion of revenue that you can get from that you look, we had Melissa did a nano from Souza. If you think about open source software, they make money from sirve ties, ing, open source software and the products. You look at apple how they're doing APs. So people are starting to realize that service is an engine for brand loyalty, customer experience, not just a cost center. How it used to be, what the >>customers do. Ah, companies do wrong with service one of the areas where they tend to have the greatest inefficiencies where you can help him. >>So first off, I'd say that often in the C suite, unless they're pure place service companies. They don't understand how transformative service is and how important it is to their brand. Many times now, if you have digital enablement of a new customer, the first time they see a face of your brand might be your service technician. So getting the awareness of the C suite is Step one, because we want to start talking about outcomes that grow revenue and profits and getting them to invest in service. So you know, many times will say, Oh, I want to do a C. R M project. I want to do an E r P project. That's certainly things were good at it. Here I a fest, but we can coach them through how you take the market opportunity for your company and service enabled by our technology and transform. Tomorrow I'll be with Accenture, one of our many great partners, and we're talking about adapting the business, the service transformation, sometimes digitally, sometimes with workflow transformation. But that opportunity and service is huge and almost never. There's no company I know of that's taking 100% of their service market share. That's the difference, especially in slower growth. Asset manufacturing are more mature verticals. >>So I was here last night walking the floor, and I went to the extent you Booth, you know, anytime you see, except you're in a show like this. Okay, Censure. You think Large company Global. I was actually quite impressed a little bit surprised to see you know, their presence here because they they go where the money is, right? And so my specific question is, think, except you think big companies. But you guys obviously focused on what range of companies smaller midsize company. So what's the landscape? Looked like? What's the difference is between sort of smaller and larger companies, >>so that's a great question. I'll take it in part So if you think about a neck censure definitely they looked a large. I also have had meetings with the Lloyd McKinsey Cap gem and I dxc etcetera Also tcs Tech Mahindra which a little bit or more telco focused. So if you think about at the very large and you have telco utilities, large manufacturing O e ems that our customers and definitely the customers I'm pursuing Maur with this focus But we also with work with go down to the S and B We had panels also of, for example, female owners of franchises and also males as well that are creating new service businesses and they're starting maybe with one truck in out providing service. So the fact that we can handle not only the breath and depth of complex service needs, but through work wave we also can encourage the small service businesses to reach their full potential is fantastic. And you know that makes me excited every day. And part of why I focused on service specifically is you are delighting customers. You are the face of a brand and you're making a difference. It's not something that s 02 is esoteric. This is about really value that we're delivering, >>always interested in the dynamics of serving the SNB market >>because one of >>these small companies don't really have that. Maybe family owned there found her own. They don't really put a lot of value on technology. How >>do you >>get in the door? How do you convince them that automating the service function is actually worth the investment? >>Well, first off, I'd say that even the big companies are struggling to go paperless. Okay, so, you know, I think some of the challenges we see survive, if you will, big to small, especially when you look globally in different countries. What have you. But the approach we take in the S and B is that we want to be a software as a service provider, and we were to really handle everything they need in their business. So everything from how they grow leads how they have c r m type functionality. How, then they're delivering service, how they're cross selling service, how they're billing service. So at the at the S M B level, we're putting that kind of all in one technology and there's really not that much integration or I T Service is around that right. We want it to be easy and fast, etcetera, as you go more into the mid market and then definitely into the enterprise. Then you start getting more complexity. You get more I t service's integrations, more configurable ity, sometimes even some customized software. So there is a definitely a difference in the complexity. But the fundamentals of what a service business needs really isn't that much different to your >>customers that you mentioned customize and you guys were SAS space. That's one of the text that we'd like to sort of explore a little bit. A lot >>of >>times SAS companies want to avoid, you know, custom mods. But at the same time, you guys are trying to offer a choice. So help us square that circle. How do you What's the conversation like with customers in terms of how you advise them, You guys obviously do a lot of deep functionality, you know? How do you sort of advise them whether or not to go heavily custom or try to go out of the box? >>Certainly. So in the true, I'd say the small business of a medium you start getting some crossover, but in the small business, Absolutely avoid customization because you won't be able to stay evergreen. It's going to be too hard to maintain. You don't have the subject matter experts, et cetera, so that's really a truce. Ask that from a community. A product engagement. We need to be driving the partnership with the customers that they can use a software out of the box in ways that matter to them. As you start getting into the mid market and especially the enterprise, then it becomes more of a choice, right? How much money do you have to spend? How robust is your organization and set trek? And in general, I advise customers if they care about evergreen software, et cetera. If they care about ease of upgrades, don't customize that Being said, we recognize sometimes in the field with your brand experience Custom mobile. You may need to customize a little bit, so it's Ah, say, a chicken and an egg. You have to weigh the benefits of the costs, and that's what we work through with our >>customers. Specifically morning. What's the upgrade cycle like? There's a customer having the choice Thio upgrade at a particular time, Or do they have a window? >>So it varies primarily, there's a few exceptions, but in general, with the work way, Family of products is true SAS. So it's almost like you're Apple Phone. We pushed the upgrade and you have to take it. Okay, And that's the true SAS model at I. F. S. And this is something Darren talked about in his keynote. We pride ourselves on offering choice. So even though we do have regular release cycles, we encourage customers to upgrade regularly. They have the choice on when they take upgrades and also how they deploy. We have some markets with things like data, privacy and what have you that they may, for that reason or for other reasons, go on premise even still today. So we give them the choice on how they upgrade as well as where they host. >>I'm fascinated by your product line. You have products for pest control. H V. A. C. Plumbing cleaning service is long and landscape. How different are these industries really in terms of their their automation needs? >>Well, I'll tell you one of the personal factors that Darren wanted to make sure I was comfortable with was multitasking. And that definitely is the case, because an I f s, we serve five key industries. So if you think about manufacturing utilities, telco service providers and Andy Okay, that's more at the enterprise level. If you think then when you go toe work wave. Those verticals that you mentioned are all the ones we service at work wave, and they are different. So you know what? Work wave. It's primarily service industries where you're going into ah, home and a little bit The commercial aspect and I effects were also doing more some heavy industries, some very large asset base, things like that. So I like to think about it as a product I service consumer based service. And then you can also differentiate across verticals with what are called high value assets versus, you know, Mork consumer size assets. >>So what >>are >>the one of the key technology enablers that are driving service management today? I mean, obviously, cloud, we talked about sas a lot of push on you X and customer experience, but what other key ones? >>So all the three that you mentioned mobile is huge. You know, Pete and even today, like I run. I work mainly from my phone, and that's really what people want. They want efficient work flows that are configurable on mobile, tied to the customer, the asset, the business. And that's an area that we're continuing to make investment. We also try to prioritize how we bring in the new technology trends into service. Because every technology trend that you see has applicable ity and service supply chain and how you run spare parts specially globally, you can see applications for Blockchain augmented emerged Reality how you can connect the field tech with an expert resource or remote resource to the consumer. That is obvious, right? So you talked about the enabling technologies like Cloud, how we're thinking about data platforms and Data's the currency. Of all of that, we need to d'oh. His service is really about a an execution engine, right? Because to deliver a customer experience that makes people come back to your brand. To purchase Maur, you need great service, so any time somebody talks about customer experience, but they don't talk about service. I want to say you're really naive because you can just get the customer. You have to delight the customer. >>Uh, the, uh, there's a lot of interesting technology going on now in the area. Fleet Management making fleets more efficient How does that figure into the service is? You offer. >>So Fleet management is an important part, and it's one that you have a very tangible return on investment when you deploy route management route optimization, fleet management. So you have the aspects that are very tangible, relate to how do you get the person or the truck where it needs to be when it needs to be okay, and that's pretty well understood. Then how do you get the most efficient schedule that minimizes miles driven gas, used et cetera? And then, of course, you also are thinking about health and safety. There's some cool things now that you can partner that if you have these fleet technologies installed in a way that is integrated in your service business, you can actually get lower insurance premiums, right? So it's not just the conventional use. Cases were starting to think in this kind of gig economy, how you can also be thinking about bringing in Maura what's called a contingent workforce. So if you have surge capacity in a certain period or you want to just do more third party service, probably your appliances. You know they're not the employees, if you will, of a g e or a world polar and LG right there Probably a contingent workforce. And that's a model that's also evolving. But to do Fleet Management across say, contractors, not just employees is an area that were thinking more and more led by some of the uber ization, if you will, of the of the marketplace >>right up against the clock, Marty. But to last questions You made an acquisition today, Vashti Uh, yeah, uh, I thought of it as a tuck in acquisitions, although Darren essentially sort of said, it's gonna make you the leader now in service management. Um And then I want to understand how you guys differentiate from some of the big whales. >>So, you know, overall, we're on track to be about 700 revenue this year in service management. We're working to get to 200 million, right? So this year will probably be around maybe 1/5 50 ish per se. Don't quote me on that check with our coms team, but the point being is that we have the ability to use these tuck in acquisitions and service to accelerate our lead, not just from a revenue perspective, which is what we were just talking about. But from a product perspective, you might have followed Salesforce acquiring Click. That means we are the only independent. Aye, aye. Optimization engine that is field tested. Battle ready. So that's great. This s t a is how we consolidate our dominance and complex service. So what darren was speaking to is not on Lee the service management segment of our revenue and how we continue to accelerate over the oracles in the S a. P s and the service maxes et cetera of the world. But how we take what we're already dominant in and really put the hammer down. Honesty is part of that. >>Your differentiation then if I infers, is focus. Um, you're you're deep customer customs agent deep >>domain expertise. Yeah, So really, when you think about a i optimization, which drives a ton of business value and the ability to handle the complex service cases that then drive business outcomes and outcomes based service models, we are number one and s dea tucks into that, even though it is very strategic on how we position ourselves with leadership and service. >>All right, Challenger becomes number one, Marty. Thanks very much. All right, Keep it right, everybody. Dave A lot with Paul Galen. You're watching the Cube from Boston Mass. I f s world 2019 right back.

>> Live from San Francisco, it's theCUBE! Covering DockerCon 18, brought to you by Docker and it's ecosystem partners. >> Welcome back to theCUBE, I'm Lisa Martin with John Troyer we are live from DockerCon 2018 on a sunny day here in San Francisco at Moscone Center. Excited to welcome to theCUBE Chris Brown the Technical Marketing Manager at Nutanix, Chris welcome to theCUBE! >> Thank you so much for having me. >> So you've been with Nutanix for a couple years, so we'll talk about Nutanix and containers, you have a session control and automate your container journey with Nutanix. Talk to us about what you're gonna be talking about in the session, what's Nutanix's role in helping the customers get over this trepidation of containers? >> Yeah, definitely, and it's, it's a 20 minute session, so we've got a lot of information to cover there 'cause wanna go over a little bit about, you know, who Nutanix is from the beginning to end but, the main part I'm gonna be focusing on in that session is talking about how we, with our com product, can automate VMs and containers together and how we're moving towards being able to, you know, define you application in a blueprint and understand what you're trying to do with your application. You know, one of the things I always say is that nobody runs Sequel because they love running Sequel, they run Sequel to do something, and our goal with the com is to capture that something, what it depends on, what it relies on. Once we understand what this particular component is supposed to do in your application, we can change that, we can move that to another cloud, or we can move it to containers without losing that definition, and without losing its dependence on the other pieces of the infrastructure and exchange information back and forth. So we're talking a little bit about what we're doing today with com and where we're going with it to add Kubernetes support. >> Chris, we're sitting here in the ecosystem expo at DockerCon and your booth is busy, there's a lot of good activity. Are people coming up to you and asking, do they know Nutanix, do they understand who you are, do they just say oh you guys sell boxes? You know you're both a, you're a systems provider, you're a private cloud provider, and a hybrid-cloud provider, do people understand that, the crowd here, and what kinda conversations are you having? >> It's actually really interesting 'cause we're seeing a broad range of people, some customers are comin' up, or some people are coming up that they don't reali--they don't know that other pieces, places their company use Nutanix, but they wanted to learn more about us, so they've got some sort of initiative that you know, a lot of times it is around containers, around understanding, you know, they're starting to figure out, you know, how do we deploy this, how do we connect? You know, we've got something we wanna deploy here and there how do we do that in a scalable way? But we also have some that have no idea who we are and just comin' up like so you've got a booth and some awesome giveaways, (laughing) what do I have to do to get that, and what do you do? And you know, I really kinda summarize it as two main main groups of people that I've seen is, one of 'em is, the people who've been doing containers for forever, they know it, they've been doing it, they're very familiar with the command line, they're ret-- any gooey is too much gooey for them. And then we've got the people who are just getting started, they've kinda been told hey, containers are coming, we need to figure out how to do this, or we've got, we need to start figuring out our containers strategy. And so they're here to learn and figure out how to begin that. And so it's really interesting because those, the ones that are just getting started or just learning, we obviously help out a ton because the people who came before had to go through all the fire, all the configuration, all of the challenges, and figure out there own solutions where as we can, now we kinda come in, there's a little bit more opinionated example of how to do these things. >> So DockerCon, this year is the fifth DockerCon, they've got between five thousand and six thousand people, I was talking with John earlier and Steve Singh as well, that how I really impressed when I was leaving the general session, it was standing room only a sea of heads so they've got, obviously developers here right, sweet spot, IT folks, enterprise architects, and execs, you talked about Nutanix getting those the two polar opposite ends of the spectrum, the container lovers, the ones who are the experts, and the ones going I know I have to do this. I'm curious, what target audience are you talking to that goes hey I'm tasked with doing this, are those developers, are those IT folks, are you talking with execs as well, give us that mix. >> For the most part they are IT folks, you're artusional operators who are trying to figure out this new shift in technology and we have to talk to some developers, and it's actually been interesting to have speak with developers because you know, in general that's not, that hasn't been Nutanix's traditional audience, we've sold this product called infrastructure to develop. But developers, the few developers I've talked to have gotten really receptive and really excited about what we can do and how we can help them do their job faster by getting their IT people on board but for the most part it'd be traditional IT operators who're looking at this new technology and you know, givin' it kind of a little squinty eye, trying to figure out where it's going, because at the end of the day, with any shift in IT, there's never a time where something is completely sunset, I mean people are still using mainframes today, people will be using mainframes forever, people are just starting their virtualization journey today they're just going from bare metal to VMs, so, and then even with that shift, there's always something that gets left behind, so, they're trying to figure out how can we get used to this new container shift because at the end of the day not everything is gonna be containerized because there's just simply some things that won't be able to or they'll scope out the project and then it'll end up falling by the wayside or budget will go somewhere else. So they're trying to figure out how they can understand the container world from the world that they come from, the VM-centric world, and then, you know, it's really interesting to talk to them and show them how we're able to bring those two together and give you, not only bring the container journey up another step, but also carry your VMs along the way as well. >> Chris, Nutanix is at a, the center of several different transitions, right, both old school hardware to kind of hyper converge, but not now also kind of private hybrid-cloud to more kind of multi-cloud, hybrid-cloud. When we're not at DockerCon, so when you're out in the field, how real is multi-cloud, how real is containers in a normal enterprise? >> Definitely, so, multi-cloud is a very hot topic for sure, everyone, there's no company, no IT department that doesn't have some sort of cloud strategy or analyzing it or looking at it. The main way that we get there, or one of the core tools we have is com once again, so, and I'm obviously biased because that's my wheelhouse, right, in marketing, so I talk about that day in day out, but, with com you can add, we support today AHV and EXSi both on and off Nutanix, as well as AWS, AWS gov cloud and GCP, and Azure's coming in down the line that's where Kubernetes will come in as well, so we see a lot of people looking a this and saying hey you know, we do wanna be able to move into AWS, we do wanna be able to move into GCP and use those clouds or unify them together, and some com lets us do that. There's a couple other of prongs to that as well, one of them is Beam, Nutanix Beam, which is a product we announced at DotNext last month, which is around multi-cloud cost optimization, Beam came from an acquisition that of bought metric--the company was called milinjar, I'm probably saying that horribly wrong, but made a product called bought metric which we've rebranded and are integrating into the platform as Nutanix Beam. So what that allows you to do is, you can, it's provided as a SaaS service, so you can go use it today, there's a trial available, all that, you give it AWS credentials and it reaches out and takes a look at your billing account and says hey, we noticed that these VMs are running 50% of the time at no capacity, or they're not being used at all, you can probably cut that down shrink these and save it or hey we noticed that in general you're using this level, this baseline level, you should buy these in reserved instances to save this much per month. And it presents all that up in a really easy to use interface, and then, depending on how you wanna use it, you can even have it automatically go and resize your VMs for you, so it can say, hey you've got a T2 medium or an M2 medium running, it really would make a lot more sense as a you know M2 small. You can, it'll give you the API call, you can go make it on your own, or you can have, if you give crede-- authorization of course, it can go ahead and run that for you and just downsize those and start saving you that money, so that's another fork of that, the multi-cloud strategy. And the last one is one of the other announcements we made around last month which was around--excuse me extract for VMs, so extract is a portfolio of products, we've got extract for DBs where we can scan your sequel databases and move into ESXi or AHV, both from bare metal, or wherever the sequel databases running, extract for VMs allows us to scan the ESXi VMs, and move them over to AHV. And then, we're taking extract for VMs to the next step and being able to scan your AWS VMs and pull them on, back on-prem, if that's what you're looking for as well, so that's right now in beta and they're working on fine tuning that. Because at the end of the day, it's not just enough to view and manage, we really need to get to someplace where we can move workloads between, and put the workload in the right place. Because really with IT, it's always a balance of tools, there's never one golden bullet that solves every problem, every time a new project comes out you're trying to choose the right tool based on the expertise of the team, based on what tools are already in use, based on policy. So, we wanna be able to make sure that we have the tool sets across, that you can choose and change those choices later on, and always use the right thing for the particular application you're running. >> Choice was a big theme this morning during the general session where Docker was talking about choice agility and security. I'm curious with some of the things that were announced, you know they're talking about the only multi-cloud, multi-OS, multi-Linux, they also were talking about, they announced this federated, containerized application management saying hey, containers have always been portable but management hasn't been. I'm curious what your perspectives are on some of the of the evolution that Docker is announcing today, and how will that help Nutanix customers be able to successfully navigate this container journey? >> Definitely. And--(clears throat) you know federation's critical, being able to, container management in general is always a challenge, one of the things that I've heard time and time again is that getting are back to work for Kubernetes has always been very difficult. (laughs) And so, getting that in there, getting, that is such a basic feature that people expect, you're getting the ability to properly federate roles or federate out authentication is huge. There's a reason that SAML took the world by storm, it's that nobody wants to manage passwords, you wanna rely on some external source of truth, being able to pull that in, being able to use some cloud service and have it federated against having Docker federated against other pieces is very important there. I might've gone way off there, but whatever. (laughing) >> No, no, absolutely. >> And then, the other piece of it is that we, with a multi-cloud, with the idea of it doesn't matter whether you're running on-prem or in the cloud or, that is what people need, that's one of the true promises of containers has always been is the portability, so seeing the delivery of that is huge, and being able to provision it on-prem, on Nutanix obviously because that's who I'm here from. (laughing) but, and being able to provision to the cloud and bring those together, that's huge. >> Chris you talked about Kubernetes couple times now, obviously a big topic here, seems to be kind of emerging de facto application deployment configuration for multi-cloud. What's Nutanix doing with Kubernetes? >> Yeah, so I've definitely, Kubernetes is, it's really in many ways winning that particular battle, I mean don't get me wrong Swarm is great, and the other pieces are great, but, Kubernetes is becoming the de facto standard. One of the things we're working on is bringing containers as a service through Kubernetes, natively on Nutanix, to give you an easy way to manage, through Prism manage containers just the way you manage VMs, manage Kubernetes clusters, and you know it's, it's really important that that's, that is just one solution, because we, there's as many different Kubernetes orchestration engines as you can name, every, any name you bring in, so that's my-- >> It's like Linux, back in the day, they're a lot of different distributions or there're a lot of different ways to consume Kubernetes. >> Exactly. And so, we wanna be able to bring a opinionated way of consuming Kubernetes to the platform natively, just as a, so it's a couple of clicks away, it's very easy to do. But that's not the only way that we're doing it, we're also we do have a partnership with Docker where we're doing things like deploying Docker EE through com, or Docker, it's of course all sorts of legalese but, they're working on that so it's natively in everyone's Prism central you can just one click deploy Docker EE, we have a demo running at our booth deploying rancher using com as well, because we wanna be able to provide whatever set of infrastructure makes the most sense for the customer based on, this is what they've used in the past, this is what they're familiar with, or this is what they want. But we also want to offer an opinionated way to deliver containers as a service so that those of you that don't know, or just trying to get started, or that that's what they're looking for, this, when you've got a thousand choices to make everyone's gonna make slightly different ones. So we can't ever offer one, no one can offer the true, this is the only way to do Kubernetes, we need to offer flexibility across as well. >> One of the words we here all the time at trade shows is flexibility. So, love customer stories, as a customer marketing person, I think there's no greater brand validation you can get than the voice of the customer, and I was looking on the Docker website recently and they were saying: customers that migrate to Docker Enterprise Edition, are actually reducing costs by 50%, so, you're a marketing guy, what're some of your favorite examples of customers where Nutanix is really helping them to just kill it on their container journey? >> Yeah, so, there's a, wish I'd thought of this sooner, I shoulda. (laughing) No, but we have a, one of our customers actually, I, this always brings a smile to my face 'cause they they came and saw us last year at the booth, they're one of our existing long time customers, and they're looking to adopt Docker. They came up and we gave 'em a demo, showed them how all the pieces were doing all of the, and he's just looking at it and he's like man, I need this in my life right now, and it was mostly a demo around Docker EE, using the unified control plane, and showing off, using Nutanix drivers showing how we can back up the data and protect individual components of the containers in a very granular fashion. He's like man I need this in my life, this is incredible, and he went and grabbed his friend ran him over, and was like dude we're already using Nutanix look what they can do! And the perfect example of the two kinds of customers, this guy goes like hold on a second, jumps on the command line, like oh yeah I do this all the time from there. (laughing) >> But, that was the, that light up, the light in the eyes of the customer where they were like, this, I need to be able to see this, to be able to use this, and be able to integrate this, that's, I will not forget that anytime soon. That's really why I think we're going down a very good path there, because the ability to, when you have these tinkerers, the people who are really good at code, I mean I spend a lot of time on the command line myself even though I'm in marketing, so, I don't know what I'm doing there, Powerpoints maybe? (laughing) Just because I can understand it from the command line or an expert can understand it, doesn't mean you can share that. I've been tryin' to hand off some of the gear that I manage off to another person, and was like oh you just type out all these commands, and they're like I have no idea what's going on here. (laughing) And so, seeing the customers be able to, to understand what they're more in depth coworkers have done in a gooey fashion, that's just really, that makes a lot of sense to me and it's, I like that a lot. >> It's great. >> Are you seeing any, and the last question is, as we wrap up, some of the, one of the stats actually that was mentioned in the Docker press release this morning about the new announcements was, 85% of enterprise organizations have multi-cloud, and then we were talking with Scott Johnston, their Chief Product Officer, that said, upwards of 90% of IT budgets are spent on keeping the lights on for existing applications, so, there's a lot of need there for enterprises to go this road. I'm wondering, are you seeing at Nutanix, any particular industries that are really leading edge here saying hey we have a lot of money that we're not able to use for innovation, are you seeing that in any specific industries, or is it kinda horizontal? >> I, to be honest, I've seen it kind of horizontally, I mean I've had, I've spoken to many different customers, mostly around com because, but, and they come from all different walks of life. I've seen, I've talked to customers from sled, who've been really excited about their ability to start better doing hadoop, because they do thousands of hadoop clusters a year for their researchers. I've talked to, you know in the cloud or on-prem, or across. I've talked to people in governments, I've talked to people in hospitals and, you know, all sorts of-- >> I can imagine oil and gas, some of those industries that have a ton of data. >> Yeah and it's actually, the oil and gas is really fascinating because a lot of times they, for in a rig, they wanna be able to use compute, but they can't exactly get to a cloud, so how do you, how do you innovate there and on the edge, without, how do you make a change in the core without making it on the edge, and how do you bring those together? So it's, there's really a lot of really fascinating things happening around that, but, I haven't noticed any one industry in particular it's, it's across, it's that everyone is, but then again, by the time they get to me, it's probably self selected. (laughing) But it's across horizontally, is that everyone is looking at how can we use this vast storage, I just found out this is already being used in my environment because it's super easy, how do I, how do I keep a job? (chuckles) Or how do I adopt this and free up my investments in keeping the lights on into innovation, how do I save time, how do I-- Because one of the things that I've noticed with all of this cloud adoption or container adoption all of that is that many times a customer will start making this push, not always from a low level, maybe from a high level, but, they start making this push because they hear it's faster and better and that it'll just solve all their problems if they just start using this. And, because they rush into they don't often they don't solve the fundamental problems that gave 'em the issue to begin with, and so they're just hoping that this new technology fixes it. So, now there's, I am seeing some customers shift back and say hey, I do wanna adopt that, but I need to do it in a smart way, 'cause we just ran to it and that caused us problems. >> Well it sounds like with all the momentum, John, that we've heard in the keynote, the general session this morning, and with some of the guests, you know, I think even Steve Singh was saying only about half of the audience is actually using containers so it's sounds like, with what you're talking about, with what we've heard consistently today, it's sort of the tip of the iceberg, so lots of opportunity. Chris thank you so much for stopping by theCUBE and sharing with us all the exciting things that are going on at Nutanix with containers and more. >> Thank you so much for having me, it was a lot of fun. >> And we wanna thank you for watching theCUBE, Lisa Martin with John Troyer, from DockerCon 2018 stick around we will be right back with our next guest. (bubbly music)

>> Narrator: Live from Las Vegas, it's theCUBE, covering Veritas Vision 2017. Brought to you by Veritas. (techno music) >> Welcome back to Veritas Vision 2017. This is theCUBE, the leader in live tech coverage. My name is Dave Vellante, and I'm here with my cohost, Stu Miniman. Dave Nettleton is here. He's the group product manager at Google. Dave, thanks for coming on theCUBE. >> Thank you, really excited to be here. >> Alright, let's talk storage and cloud. So Google Cloud Platform, we were at your show in March. Kind of the second coming out party. Diane Green at the helm. Obviously you guys are making serious moves in the enterprise. Give us the update overall and then we'll get into the storage piece. >> Yeah. Well as you say, over the last couple of years a big focus for Google has actually been shifting and focusing on enterprise customers. I think Gartner reflects that about a trillion dollars of IT spend is going to be affected by the cloud over the next three to five years. And Google has some amazing assets that its developed over the last 10 or 15 years that we can bring to bat will really help meet enterprise customers' needs, help them where they are, and really help transform their businesses for the future. So we're excited about that. >> So how's that going? One of the big thrusts that we heard in March was and we saw it. You guys have made some moves bringing in people from enterprise companies In particular, you came from Microsoft. See a lot of guys from Cisco. We saw a lot of guys running around from EMC. Diane herself from VMware, bringing a lot of that enterprise DNA. How is the the patient assimilating with those organs? >> Yeah, actually that's been one of the most exciting parts I think of the journey has been watching the team come together over the last year or two. As you say, bringing together that pool of talent that has entered one and created even new business in the past, it's amazing to see that talent group come together. Diane is doing an amazing job bringing the team together and building out all of the sales functions and other parts of the business that we need for the enterprise. Building out the partner ecosystem, as well, is obviously super critical. And when you marry that together with the technology assets that Google has, it really is giving customers unprecedented levels of capabilities in the cloud to operate their business in new, more efficient ways. >> So Google is really well known for kind of the analytics piece of the business. Look at all the pieces that have spun out of what Google has done. I'm a networking guy by background. I said when PCP was launched I said, "Google's network is second to none." Best network. Really understand when the whole wave of SDN came out. Storage on the other hand, one of those foundational pieces, but it's not the first thing that comes to mind. So give us a little bit of a pedigree of the group, what you're building, what differentiates Google from the other infrastructure as a service and cloud players. >> Yeah, and actually you teed it up beautifully, because one of our in storage big differentiators is actually our ability to leverage the network. So, let me talk you through that a little bit. So Google internally has been building out massive, scalable storage systems for years to power the rest of Google. And as we take those to our enterprise customers we find that we're able to leverage that core infrastructure together with global assets like our network. Two parts of the network actually I talk about. One is our wide area network. That allows us to actually not only store data in regions around the world, but distribute that content through hundreds of points of presence direct to customers very, very quickly. Inside of our data centers we have software defined networks that allow us to separate out compute and storage to really help us then scale these independently so that we can give massive flexibility and cost savings and pass that through to our customers. And how this shows up in our products, perhaps the best example is if you take something like Google Cloud Storage, which is our object storage product, that product is very differentiated in the industry in that it provides a single API that will meet use cases from global content serving for customers like Spotify and Vimeo who want to stream media content around the world, streaming news, web, media, videos, all the way through to archival storage. Last year we launched our cold line storage class, and this is unique in the industry because it is archival storage that's online, and it has the same API and access as all of the rest of Google Cloud Storage. So I can take a single piece of data, a video for example, I could be streaming it out to customers around the world globally, and then after a month or two I might decide that I want to archive it. I can archive that down to our colder storage class, and if a customer wants to set it up again they have instant access to it. >> What we're hearing from customers is something we heard in the keynotes here at the Veritas show is customers' cloud strategy is rather fragmented, and by that I mean they're not all in on one place to spot. Certain companies say that. How does that impact your relationship with customers on storage? How do you interact with their SaaS environment, their on premises solutions, as well as what you have inside Google? >> Yeah. I think fundamentally we believe the world is going to evolve to sort of a multi cloud world, and that includes both on premises and public clouds. And as part of that our strategy is to be, be the most open. And by being the most open that means we need to help customers be portable with their workloads. We need to help them bring their workloads to the cloud for when that's appropriate, but also if it's appropriate to take it back to say on premises to enable them to do that in a very first class way, as well. And we think what will happen is some customers will go all in on a particular cloud. There will be particular use cases and platform capabilities that will be very differentiated that they want to go all in on, and others will take a more portfolio approach. And then partners, such as Veritas and others, are great for helping customers through their information map helping manage that overall portfolio. >> Could you explain that portability? Is Kubernetes a piece of it? Is that the primary piece of it? And maybe explain a little bit more how Veritas fits in, too. >> Yeah, so the overall ecosystem is evolving. Kubernetes is obviously a huge part of that, that environment, for being able to portably move your compute around. In terms of relationship with Veritas, you know, for me it's all about helping customers solve the problems that they have and meet customers where they are. And if customers are leveraging multiple clouds, either because they use investor breed solutions through acquisitions, etc., they need the ability to be able to manage their data across all of those environments. And someone like Veritas with information map is a key partner for us in helping customers meet and manage their needs. >> So what does that mean for storage? So containers obviously for the application portability, mobility. Kubernetes is sort of Google's little lever. Everybody wants to do Kubernetes and you guys are front and center there. So that gives you credibly in the cloud world, not that you didn't have it before, but everybody now wants to belly up to you on that. What does that mean for storage? Is that just sort of like an ice breaker for you guys? Are there other things that you're doing specific to storage to take advantage of your expertise there? >> Yeah, we want to make sure that customers have a really great integrated experience as they build out their application platforms. So we're always working with them to better define and understand their needs and build that out. It is a fast emerging, fast evolving space. APIs are still evolving fast. Different layers of the stack are evolving fast. So we continue to work with customers and just meet their needs through partnerships and also first party platform. >> And as you move up the stack sort of beyond the networking storage and compute into even database, Google has got some amazing database technologies. Are you doing specific things in storage to take advantage of that, making things run faster or more available or recover faster? Can you talk about that a little bit? >> Yeah. The underlying infrastructure at Google powers a lot of our external facing services. So we actually are able to reap very interesting benefits by managing on a single shared TI, technical infrastructure, that we have at Google. But as that surfaces up to customers we have to make sure obviously that they can use it in the ways that best meet their needs. But we want to make sure that we integrate their solutions as easy as possible. So for example, Google Cloud Storage (mumbles) talking about is really well integrated with Dataproc, which is our managed Hadoop product for running big data workloads, and also with something like BigQuery, which is our massively scalable data warehousing solution. So, I can store a lot of my own structured data in Google Cloud Storage and then leverage my entire analytics portfolio to operate over that. And again, a key part of that is the separation of computer networking that we were talking about. When storage is separate from compute and we've used that very powerful software defined network, then that lets us spin up thousands of nodes in something like BigQuery to operate over data and make a very seamless experience for customers. >> So Stu kind of touched on it before. People talk about Google and Google Cloud they point to two things. Obviously the Google app suite, okay, boom. We're a customer. We love it. Everybody is familiar with it. And the other is data, the data king. And they kind of put you in those two boxes. Are you comfortable with that? Is that fair? Is that really the brand that you want? Are you trying to extend that? I wonder if you can comment. >> Yeah. Obviously our strengths have been in analytics and machine learning, and we find that that's a thing that customers are really looking to find ways to add new value to their business. But we also wanted to make sure, we also want to make sure that we're a very trusted provider offering the various high levels of services. And it's not just the capabilities but overall TCO. We want to make it much easier for people to develop new applications on the platform. We talked a little bit about some of our open capabilities, but just in general we want to make it easy for customers to get the best value out of their cloud. So you'll see us doing more and more of that. Things we've done have been like being able to create a custom, custom VM images. You can dial up your memory and size, give you a lot of flexibility to really just hone in and solve the problems that you have. >> So help us square a circle there. When you talk to the cloud, we'll call pure cloud folks, people that, you know, born in the cloud, they developed cloud from day one, no legacy infrastructure. You talk to those guys they're like, "Wow, TCO advantages "from a developer advantage, the speed, etc." When you talk to the legacy enterprise guys they'll tell you, "Oh it's expensive in that cloud. "A lot of people moving back from the cloud." Now of course we know the cloud growth is astronomical. The enterprise growth is flat at best. But there's two different exact polar opposites. Which is the truth? >> I mean the truth is it depends on what you need, right? We think cloud will be a huge disruptor to IT spend over the next several years, it already is. Wind back five or 10 years ago, I don't think people would even be thinking we'd be having the conversations that we have today. People were like, "Security, "I'm not even sure this cloud thing. "Seems like a shared colo facility to me. "I don't think I want to go near that." And it's taken us awhile collectively as an industry to educate really what the cloud is, that it's actually a much more integrated set of services that helps people up level what it is that they can do. But you know, one of the biggest challenges we still face in the industry is just education, skills. You know, it takes time to learn new skills. It's encouraging developers, working with partners, providing solutions to IT that make it much more turnkey for them to use solutions so they don't have to learn deep developer skills or super high end data science skills to get value out of their data. >> One of the hot button topics at this show has been GDPR. How does Google fit into the discussion? How are you helping customers get ready for that? >> Yeah, well obviously we're very well aware of GDPR and are working really hard to make sure that we're going to be meeting the requirements for our customers as we move forward. We take security and compliance incredibly seriously. So yes, expect us to see see us having full GDPR compliance, and then working with partners to make sure that customers can get the confidence that they need for their business. >> So Dave, as a storage technology guy, what are the big trends that you're tracking as it relates to storage that sort of are driving Google's thinking? >> Yeah, great question. So ... So, you know, more and more data is going to be coming out. Like data has traditionally been siloed. People haven't known where their data is. More and more of that data is now going to be shared within a single environment, and it's not just going to be in the cloud. That data is going to reach both onto on premises and also all the way out to the edge. IoT is going to be a huge generator of data. Being able to gather that data, manage that data, provide rich analytics over that data with machine learning and then push that intelligence back out to the edge so that actually data that's produced can just be analyzed right there is going to be super important. I love to say that data is the fuel for analytics and ML, and that fuel is going to be not just in the cloud, on prem, and all the way to the edge and managing that. It's going to be super, super, super interesting. I think network again. Network, once you start to bring low latency networks to your storage you can actually start to do really new and interesting things with your data that you'd never thought of before. If your data, if you can't access it quickly, your data is dark to you. It might as well not be there, right? >> Have things like ... How have things like Flash affected sort of bottlenecks and you mentioned the network. People talk about the network is now the new bottleneck. How is that shaping your thinking? >> Yeah, so storage trends continue, densities get higher, speeds get faster. That's a trend that's been continuing. We've been tracking it, continuing to track it. For me that just means then people will store more data and look to get more value out of that data. Sort of like the latent value of, the latent value of your data is often a function of how quickly you can run machine learning and analytics over that data and get value out of it. And you know we can do things now to analyze data faster than ever before. I was just thinking of an example the other day. I was running a query myself to look at storage usage. It's something I do regularly. And I ran the query and looked at the results. "Oh, that's cool." And then I was like, "Oh, "how many rows of data am I querying here?" And I run that query. Oh, that was like several billion rows of data that I just analyzed in like four seconds. I have no idea how much compute power was ran up in the background to meet that query, but that's the power that these new capabilities will enable over that data. >> Dave, how are customers doing with ... Kind of the thing I want to poke at is in the room data centers utilization is usually abysmal. And the biggest problem we have is when you do a technology you do it the old way. How are they doing at really taking advantage of cloud, getting utilization, utility? I'm sure if they go all serverless and per micro second it would be much better, but how are they doing? >> Well, so one of the beauties of the cloud is of course that it's a pay as you go model, right? And with storage and compute being disaggregated we see customers can provision storage, pay per gig as they go, and then when they need to run compute they just pay for the compute as they need it. They can shape custom compute instances in GCP, so they only pay for the compute that they need. When they finish they can shut them down. And if you're running something like for example a Hadoop workload where traditionally you were provisioning large amounts of compute and storage, sizing for maximum capacity, you no longer need to think about that anymore. You can just store data super cheaply. When you want to run a large 100, 1,000, 10,000 node Hadoop cluster over that data no problem. You spin it up. It spins up in under a minute. Run huge amounts of compute, shut it down, and you're done. And actually what we're finding is that like this is leading ... People are now having to ask new questions of how they manage custom controls in their business, because this is an incredible power that you can give to businesses, but they also want their controls to say, "Hey yeah, don't do that too often, "or if you do I want to manage it "and manage the cost and controls "for departments inside of organizations." So, we're building out the capabilities to help customers with that. >> Last question. Veritas were here. What do you look for in a partner like Veritas? What do you want from Veritas partnership? >> So Veritas is a fantastic partner for us. They really help us do the two things that we strive for, which is meet customers where they are today and help them transform their business for the future. So for our integration with NetBackup really helps customers in the enterprise just use existing products that they know and love and in a very turnkey way use the cloud. That helps them manage the costs and meet a lot of demands they have in their IT environments today super easily, so we love that. It also empowers them to do new things in the future. So the integration with information map we love. Helps customers identify new opportunities in their data and add new value to their business. >> Great, Dave Nettleton, Google, we'll leave it there. Thanks very much for coming on theCUBE. >> Thank you very much, been a pleasure. >> Alright, we'll keep it right there, buddy. Stu and I will be back with our next guest. This is Veritas Vision 2017. You're watching theCUBE. (techno music)