>> My name is Franco Nori. Is a great pleasure to be here and I thank you for attending this meeting and I'll be talking about some of the work we are doing within the NTT-PHI group. I would like to thank the organizers for putting together this very interesting event. The topics studied by NTT-PHI are very exciting and I'm glad to be part of this great team. Let me first start with a brief overview of just a few interactions between our team and other groups within NTT-PHI. After this brief overview or these interactions then I'm going to start talking about machine learning and neural networks applied to computationally difficult problems in quantum physics. The first one I would like to raise is the following. Is it possible to have decoherence free interaction between qubits? And the proposed solution was a postdoc and a visitor and myself some years ago was to study decoherence free interaction between giant atoms made of superconducting qubits in the context of waveguide quantum electrodynamics. The theoretical prediction was confirmed by a very nice experiment performed by Will Oliver's group at MIT was probably so a few months ago in nature and it's called waveguide quantum electrodynamics with superconducting artificial giant atoms. And this is the first joint MIT Michigan nature paper during this NTT-PHI grand period. And we're very pleased with this. And I look forward to having additional collaborations like this one also with other NTT-PHI groups, Another collaboration inside NTT-PHI regards the quantum hall effects in a rapidly rotating polarity and condensates. And this work is mainly driven by two people, a Michael Fraser and Yoshihisa Yamamoto. They are the main driving forces of this project and this has been a great fun. We're also interacting inside the NTT-PHI environment with the groups of marandI Caltech, like McMahon Cornell, Oliver MIT, and as I mentioned before, Fraser Yamamoto NTT and others at NTT-PHI are also very welcome to interact with us. NTT-PHI is interested in various topics including how to use neural networks to solve computationally difficult and important problems. Let us now look at one example of using neural networks to study computationally difficult and hard problems. Everything we'll be talking today is mostly working progress to be extended and improve in the future. So the first example I would like to discuss is topological quantum phase transition retrieved through manifold learning, which is a variety of version of machine learning. This work is done in collaboration with Che, Gneiting and Liu all members of the group. preprint is available in the archive. Some groups are studying a quantum enhanced machine learning where machine learning is supposed to be used in actual quantum computers to use exponential speed-up and using quantum error correction we're not working on these kind of things we're doing something different. We're studying how to apply machine learning applied to quantum problems. For example how to identify quantum phases and phase transitions. We shall be talking about right now. How to achieve, how to perform quantum state tomography in a more efficient manner. That's another work of ours which I'll be showing later on. And how to assist the experimental data analysis which is a separate project which we recently published. But I will not discuss today because the experiments can produce massive amounts of data and machine learning can help to understand these huge tsunami of data provided by these experiments. Machine learning can be either supervised or unsupervised. Supervised is requires human labeled data. So we have here the blue dots have a label. The red dots have a different label. And the question is the new data corresponds to either the blue category or the red category. And many of these problems in machine learning they use the example of identifying cats and dogs but this is typical example. However, there are the cases which are also provides with there are no labels. So you're looking at the cluster structure and you need to define a metric, a distance between the different points to be able to correlate them together to create these clusters. And you can manifold learning is ideally suited to look at problems we just did our non-linearities and unsupervised. Once you're using the principle component analysis along this green axis here which are the principal axis here. You can actually identify a simple structure with linear projection when you increase the axis here, you get the red dots in one area, and the blue dots down here. But in general you could get red green, yellow, blue dots in a complicated manner and the correlations are better seen when you do an nonlinear embedding. And in unsupervised learning the colors represent similarities are not labels because there are no prior labels here. So we are interested on using machine learning to identify topological quantum phases. And this requires looking at the actual phases and their boundaries. And you start from a set of Hamiltonians or wave functions. And recall that this is difficult to do because there is no symmetry breaking, there is no local order parameters and in complicated cases you can not compute the topological properties analytically and numerically is very hard. So therefore machine learning is enriching the toolbox for studying topological quantum phase transitions. And before our work, there were quite a few groups looking at supervised machine learning. The shortcomings that you need to have prior knowledge of the system and the data must be labeled for each phase. This is needed in order to train the neural networks . More recently in the past few years, there has been increased push on looking at all supervised and Nonlinear embeddings. One of the shortcomings we have seen is that they all use the Euclidean distance which is a natural way to construct the similarity matrix. But we have proven that it is suboptimal. It is not the optimal way to look at distance. The Chebyshev distances provides better performance. So therefore the difficulty here is how to detect topological quantifies transition is a challenge because there is no local order parameters. Few years ago we thought well, three or so years ago machine learning may provide effective methods for identifying topological Features needed in the past few years. The past two years several groups are moving this direction. And we have shown that one type of machine learning called manifold learning can successfully retrieve topological quantum phase transitions in momentum and real spaces. We have also Shown that if you use the Chebyshev distance between data points are supposed to Euclidean distance, you sharpen the characteristic features of these topological quantum phases in momentum space and the afterwards we do so-called diffusion map, Isometric map can be applied to implement the dimensionality reduction and to learn about these phases and phase transition in an unsupervised manner. So this is a summary of this work on how to characterize and study topological phases. And the example we used is to look at the canonical famous models like the SSH model, the QWZ model, the quenched SSH model. We look at this momentous space and the real space, and we found that the metal works very well in all of these models. And moreover provides a implications and demonstrations for learning also in real space where the topological invariants could be either or known or hard to compute. So it provides insight on both momentum space and real space and its the capability of manifold learning is very good especially when you have the suitable metric in exploring topological quantum phase transition. So this is one area we would like to keep working on topological faces and how to detect them. Of course there are other problems where neural networks can be useful to solve computationally hard and important problems in quantum physics. And one of them is quantum state tomography which is important to evaluate the quality of state production experiments. The problem is quantum state tomography scales really bad. It is impossible to perform it for six and a half 20 qubits. If you have 2000 or more forget it, it's not going to work. So now we're seeing a very important process which is one here tomography which cannot be done because there is a computationally hard bottleneck. So machine learning is designed to efficiently handle big data. So the question we're asking a few years ago is chemistry learning help us to solve this bottleneck which is quantum state tomography. And this is a project called Eigenstate extraction with neural network tomography with a student Melkani , research scientists of the group Clemens Gneiting and I'll be brief in summarizing this now. The specific machine learning paradigm is the standard artificial neural networks. They have been recently shown in the past couple of years to be successful for tomography of pure States. Our approach will be to carry this over to mixed States. And this is done by successively reconstructing the eigenStates or the mixed states. So it is an iterative procedure where you can slowly slowly get into the desired target state. If you wish to see more details, this has been recently published in phys rev A and has been selected as a editor suggestion. I mean like some of the referees liked it. So tomography is very hard to do but it's important and machine learning can help us to do that using neural networks and these to achieve mixed state tomography using an iterative eigenstate reconstruction. So why it is so challenging? Because you're trying to reconstruct the quantum States from measurements. You have a single qubit, you have a few Pauli matrices there are very few measurements to make when you have N qubits then the N appears in the exponent. So the number of measurements grows exponentially and this exponential scaling makes the computation to be very difficult. It's prohibitively expensive for large system sizes. So this is the bottleneck is these exponential dependence on the number of qubits. So by the time you get to 20 or 24 it is impossible. It gets even worst. Experimental data is noisy and therefore you need to consider maximum-likelihood estimation in order to reconstruct the quantum state that kind of fits the measurements best. And again these are expensive. There was a seminal work sometime ago on ion-traps. The post-processing for eight qubits took them an entire week. There were different ideas proposed regarding compressed sensing to reduce measurements, linear regression, et cetera. But they all have problems and you quickly hit a wall. There's no way to avoid it. Indeed the initial estimate is that to do tomography for 14 qubits state, you will take centuries and you cannot support a graduate student for a century because you need to pay your retirement benefits and it is simply complicated. So therefore a team here sometime ago we're looking at the question of how to do a full reconstruction of 14-qubit States with in four hours. Actually it was three point three hours Though sometime ago and many experimental groups were telling us that was very popular paper to read and study because they wanted to do fast quantum state tomography. They could not support the student for one or two centuries. They wanted to get the results quickly. And then because we need to get these density matrices and then they need to do these measurements here. But we have N qubits the number of expectation values go like four to the N to the Pauli matrices becomes much bigger. A maximum likelihood makes it even more time consuming. And this is the paper by the group in Inns brook, where they go this one week post-processing and they will speed-up done by different groups and hours. Also how to do 14 qubit tomography in four hours, using linear regression. But the next question is can machine learning help with quantum state tomography? Can allow us to give us the tools to do the next step to improve it even further. And then the standard one is this one here. Therefore for neural networks there are some inputs here, X1, X2 X3. There are some weighting factors when you get an output function PHI we just call Nonlinear activation function that could be heavy side Sigmon piecewise, linear logistic hyperbolic. And this creates a decision boundary and input space where you get let's say the red one, the red dots on the left and the blue dots on the right. Some separation between them. And you could have either two layers or three layers or any number layers can do either shallow or deep. This cannot allow you to approximate any continuous function. You can train data via some cost function minimization. And then there are different varieties of neural nets. We're looking at some sequel restricted Boltzmann machine. Restricted means that the input layer speeds are not talking to each other. The output layers means are not talking to each other. And we got reasonably good results with the input layer, output layer, no hidden layer and the probability of finding a spin configuration called the Boltzmann factor. So we try to leverage Pure-state tomography for mixed-state tomography. By doing an iterative process where you start here. So there are the mixed States in the blue area the pure States boundary here. And then the initial state is here with the iterative process you get closer and closer to the actual mixed state. And then eventually once you get here, you do the final jump inside. So you're looking at a dominant eigenstate which is closest pure state and then computer some measurements and then do an iterative algorithm that to make you approach this desire state. And after you do that then you can essentially compare results with some data. We got some data for four to eight trapped-ion qubits approximate W States were produced and they were looking at let's say the dominant eigenstate is reliably recorded for any equal four, five six, seven, eight for the ion-state, for the eigenvalues we're still working because we're getting some results which are not as accurate as we would like to. So this is still work in progress, but for the States is working really well. So there is some cost scaling which is beneficial, goes like NR as opposed to N squared. And then the most relevant information on the quality of the state production is retrieved directly. This works for flexible rank. And so it is possible to extract the ion-state within network tomography. It is cost-effective and scalable and delivers the most relevant information about state generation. And it's an interesting and viable use case for machine learning in quantum physics. We're also now more recently working on how to do quantum state tomography using Conditional Generative Adversarial Networks. Usually the masters student are analyzed in PhD and then two former postdocs. So this CGANs refers to this Conditional Generative Adversarial Networks. In this framework you have two neural networks which are essentially having a dual, they're competing with each other. And one of them is called generator another one is called discriminator. And there they're learning multi-modal models from the data. And then we improved these by adding a cost of neural network layers that enable the conversion of outputs from any standard neural network into physical density matrix. So therefore to reconstruct the density matrix, the generator layer and the discriminator networks So the two networks, they must train each other on data using standard gradient-based methods. So we demonstrate that our quantum state tomography and the adversarial network can reconstruct the optical quantum state with very high fidelity which is orders of magnitude faster and from less data than a standard maximum likelihood metals. So we're excited about this. We also show that this quantum state tomography with these adversarial networks can reconstruct a quantum state in a single evolution of the generator network. If it has been pre-trained on similar quantum States. so requires some additional training. And all of these is still work in progress where some preliminary results written up but we're continuing. And I would like to thank all of you for attending this talk. And thanks again for the invitation.

>>from around the globe. It's the cue with digital coverage of out systems. Next step 2020. Brought to you by Out systems. Welcome back. I'm stupid, man. This is the Cube at Out systems. Next step course. When we gather at the events, one of the big things to talk about is the community and out system show is no exception. Lots of developers, lots of community engagement. A Z they're building and sharing what they have. So to dig into that topic, happen it. Welcome to the program. 10 Lopez. She is the senior director of Community and Advocacy without systems. Again. Thank you so much for joining us. >>Hi. Thanks so much for having me. >>Well, Jen, you know they're there. So much discussion in the industry right now is like OK, what does that the current moment in time with the global pandemic mean for events? What does it mean for communities? The term I've heard used so much is, you know, how do we bring ourselves together even while we're apart? But if you could, you know, give us You know what does the community on help systems look like? You know, you've had this event before. If this was 2019 you know, what did the community activity in the community engagement looked like? >>Yeah, we're definitely in a different world right now, right? So in 2019 gathering the community together, you know, whether it was at at Max step or another in person events that we often had. Um you know that that is such a huge part of building community is getting people together and being able to have those conversations. And, um, sometimes it's just ah, whether it's meeting at, you know, you're getting some coffee and you meet someone. All of those in person things, um, are hard to do online. But we're really working hard this year at, you know, finding those ways to connect in a bunch of different ways with the community. Um, we have our regular technical talks and that sort of thing that we're doing. But we also have a chat where you can come in tow and chat with other community members. We're gonna have ah, 24. You know, we have this 24 hour zoom going on. So you could you know, we're fine trying to find his many ways as possible. Teoh sort of at least get those conversations and have the ability for the community to connect with each other. >>I'm wondering if you can, you know, people look at communities and especially in the developer community There's so many different pieces of that. Uh, when I talkto Gonzalo he was talking about how do we enable the next? You know, 10 million developers? When I talk to help communities, it looks like the app Dev is obviously a big piece of ah of what you're addressing. But you characterize if you could And if you have any staff but loved, understand, you know, the community, the growth of community. You know where the engagement activity is. >>Yeah, thanks. So the community growth of the out systems community has been phenomenal. Um, last year we saw are just for this year with on 90% growth since last year. Uh, we have 22,000 developers on a monthly basis who are actively doing things in the community. Um, that's anywhere from between building APS and asking questions in the forum and, um, using downloading forge components which are reusable APS attending user groups. There's all these things right. We have this activity level that we've seen that has just been through the roof. And, um, Cove in for the community has actually been, You know, we've seen a huge birth specifically march in April, we saw a great increase in new members coming on. And then what happened is our other members jumped in answering way more questions than we've ever had in the forums offering to help in different ways so that between the increase in gross, the growth and increasing activity, uh, the community itself has jumped in to really help out other people. >>Well, if you look at the development community and the tools they use and how they engage there, really, the work from home, you know, movement probably hit them a little bit less that than the average knowledge worker because they're used to being online there. Used to engaging in these environments. Often it is a distributed community, so it sounds like it makes sense. What what else? From a covert standpoint, You know, I've talked to some of the out systems customers and the ability it baked into the five former, something that they're take advantage of. Do you have any interesting stories around. You know how the community is rallying, you know, specifically with Kobe going on? >>Yeah. So, actually, that that Brown was a huge thing for us. We had at both internal and external. We were getting a lot of folks coming to us and saying, you know, everybody wanted to help, right? Especially in the beginning off when it kind of hit globally, everybody wanted to help. So what we did is we launched a program that we called the community the coveted 19 community response. Orban, um and we weren't quite sure exactly how people might react. But what ended up happening is we had thousands of people give ideas. And with those ideas, we had teams of people who were working on building these acts and actually launching the abs to help different communities all around the world with various issues. Whether it waas, you know, um, on an uber like up that was created to help people in a certain community, you know, find somebody who could go to the store for them. Um, there were, you know, these different acts were being created by the community. The ideas were coming from the community and people just really rallied around it because everybody wanted to help and they wanted to participate and be a part of something. And they were able to get these APS out in, you know, record time. Um, I would see other folks. Everyone was was trying to rely on technology at the time. And I would see other folks saying, Oh, you know, we had a team of five people spent 22 weeks building out. You know, our first M v p of this happened at out systems we were seeing people in, you know, two people in one week having, like, awfully blown, flushed out, being created. Um, So we were able to you not just help with the technology simply but help really quickly when it was needed right away. >>You know what? One of the themes I've been hearing a lot at the show is How do we close that? That Helen skill gap? Um, I have to imagine with your community engagements, the advocacy. You've got some visibility in tow. You know what things is out system engaged with when it comes toe educating the next generation, helping people take advantage of some of the new technologies adoption of the new AI features. It gives a little viewpoint as those changing dynamics in the community and specifically for developer. >>Yeah, I think it's it's really interesting. So, um, we have a number of programs with our between our education program and, um, low code schools and various programs where we're getting not just new developers coming in and burning out systems right away. But but actually getting developers who were coming from other programming languages who were ready to learn something new, who are like, Hey, I'm hearing a lot about, you know, uh, these these different ways to be innovative and I, you know, build an act quickly and it's still secure and stable and robust. And all of this. And so we have a lot of people on, you know, coming in in different ways. We're also really excited about a new partnership that we've just launched with women who code. We're you know, we're working really hard at going beyond just sort of those regular ways of people coming in. We want to help bring people from, you know normally, who may be underrepresented intact at the moment because we want to help bring that new generation in and that generations coming from all walks of life. And, um, you know, coming up with working on lots of different ways, Teoh, educate and and bring them in and keep them intact. >>Yeah. You know, Jen, such an important topic. I'm so glad that you brought it up, you know, diversity. Um, you know what? One of the things when when I think about we're lowering the bar. Ah, and you know what necessary skills? You have to get started to be a coder so often it's I have to have this degree. I need to understand these languages. So, you know, do do you feel this general movement is making it more accessible? Are we in a You know, what are we doing? What we doom or to be able to reach out, find some new pools of talent that can help us close this gap. And you know, then, as you said, keep them in tech. >>Yeah, and I think that will be key, is keeping them in tech. But, um, there are right now it's a It's a strange thing to say this is an opportunity, right? But with lots of people. Um, and specifically here in the US, where I am, Obviously we have a lot of folks who have lost jobs, right? People are looking for ways to get into something new. What's great about being able to learn? Ah, out systems is that that you're going to have a a different kind of job, right? You're going to have one of those jobs with an enterprise organization, um, or or or, you know, one of our partnerships. And it's going to level up your career and it totally differently. And there are, um, uh, lots of organizations right now who are also looking to find those those ways online there, like we have all these members in our community. But we're trying to get trained and Intertek and in different ways, and they're reaching out to us as well and saying, Hey, we're hearing a lot about you know, all of these innovative things out systems is doing. How do we work together? And so it's been really exciting to see that it's not just us going out and reaching out its people saying, Oh, I see these really cool things that you're doing and you know, we want to help get our members, um, learning and into this as well. >>All right, let's look a little forward. If we could, Jen, you know, tell us. You know what? What do you What do you see in the future? You know what feedback you're getting from community? What things should we be looking at? Going forward, >>Going forward. I think that, um, development is really going to be focused on on being able to be creative and innovative and finding new ways to do things. We don't have to do things the same old way anymore, right? We can, uh, build a robust application, uh, quickly and likely saw with co bid. Um, you know, we had big issues, and people were able Teoh, uh, figure out a way Thio Thio use technology to actually help fix these issues or solve a problem really quickly. And I see that very much that people it lights something in people's minds of Oh, being a developer doesn't have to just mean sitting and coding all day. It means, you know, doing really but robust things that I can do to help people and use technology in a totally different, innovative way >>Wonderful. Don't want to give you the final word when we talk about out systems bringing the community together. What do you want? People toe understand and connect with on this community? >>Thedc, um, unity itself is very generous and giving and one thing, but I have really, really loved about being a part of out systems is the community itself because they are working really hard to help bring new developers in help train them, give them mentor ship. So there's a There's a big feeling of, you know, it's not just every person out for themselves. They really want to help lift each other up. I think it's really important for, you know, feeding that technology, that new generation and that innovation that that is coming from it. All right, >>well, 10 Lopez thank you. So so much for helping us dig inside the community. Definitely looking at the engagement opportunities this week. And ah, thank you for all of the information that you share. >>Thanks, Dio appreciate it. >>Stay tuned for more cover jumps to minimum. And thank you for watching the Cube

>>from around the globe. It's the Cube covering HP Discover Virtual experience Brought to you by HP >>Welcome back. I'm stew Minuteman. And this is the Cube's coverage of HP. Discover the virtual experience. Gonna be digging into some primary storage. Happy to welcome to the program. First time guest. Former Assad. He's the vice president and general manager for both primary storage and data services with Hewlett Packard Enterprise. Omar, thanks so much for joining us. >>Thanks to happy to be here. Thanks for the invite. All >>right, so So why did you start out? Frame out for us? Kind of Ah, where primary storage fits in in the portfolio in your charter >>there. Thanks. Yeah. So primary storage is a combination off hp, primera, HP, nimble and all the associative software and data management services that go along with it. We are part of the broader HP storage umbrella. In addition to that, we have the HB h C I business and the HP complete partnerships that partner with our go to market partners and bring total intentions for our customers. From my perspective on the general manager for Primary nimble and all the data management services that come along with it. So that's what people. The primary storage portfolio mainly centered around block services for our for our customers. >>Excellent. Well, Omer, you know, you've been in the storage industry for quite a while. We always know that the only constant in our industry is that things are always changing. However, here in 2020 it's a little bit more unusual than normal. Give us a little bit of insight as to you know, how your customers responding, how HPE is helping them during the current global pandemic. >>Obviously, you know, across the industry across the world, it's a very difficult time, you know, definitely where customers are facing some challenges from our perspective. You know, one of the biggest things that we noticed was in these unprecedented safety is the paramount eso concern for each one of your customers and for HP ways in our fellow sort of workers around the globe, the access to the data center has costs, um, some challenges for our customers, obviously for capacity expansion purposes, for scaling up work from home needs. You can do all of them. But for all of our customers, you know, as the pandemic kid in the shelter in place. Global policies came across the access to it. Did the data center became a big problems? Well, right, so just, you know, a lot of vendors that make changes to it. After these solutions off an HP perspective, we added a couple of policies, like 90 days payment difference. In addition to that, a bunch of financing capabilities to allow our customers to focus on that cash flow help on not to worry about some of the purchase decisions, but it comes from a storage perspective now. In addition to that, HP was also fortunate enough to have to cloud storage services. We have data protection online services. They have block storage online services. These are just sort of cloud based services that are available in conjunction with our portfolio to our customers. So one of the unique ways that we were able to help our customers is for without accessing their data center, they were able to slip a lot of their own from storage and former Peter snapshots or data migrations into our cloud storage subscriptions, which we expect extended to our customers and they were able to expand, and we're just in time capacity to scale up there in data center needs without actually accessing the business. So some down perspective. It was very profound experience that we had in order to sort of keep our customers operations running while we were shipping at psychopathy an expansion capacity for them as they scale sort of work from home operation. Like VD. I database scale up as as they adapted to these sort of uncertain times. >>Well, excellent. Absolutely. A spotlight has been shown on you can the products and services with liver for what we needed. That flexibility that you mentioned so critically important. Great to see things like the financial pieces to to make sure you can help companies in these uncertain times here at Discover. So, of course, let's tee up and not keep things waiting any longer. Uh, what's new? Ah, for your piece. Polio. >>So there are a couple of the new announcements that we're bringing to the market over here, right? And one of the biggest ones that I'm most excited by is obviously autonomous operations and ai ops that we're now extending, uh, for our customers for actually taking action. So what that means is, we were sort of the first to market with AI ops, which is our info side technology that was built off the top three nimble storage acquisition that happened within HP. Then we sort of extended that to, uh, to be primarily, we extended that to HP three par on then Also, we're now extending that to be simplicity so that the enormity of the size off this AI operation on automation that it just continues to grow right from. From from a primary perspective, especially, we're now bringing intelligent and intelligence autonomous operations on two primary as well, which basically means all the models and all the AI engines that we have trained for analytics for helping our customers. Our 13 workloads for providing proactive support and pro active recommendations to impose a couple of those models are now ported into our tiers of the portfolio. That is HP primarily so not only can we make recommendations in primary, but now we have also made the Kent. If the customer allows us to go ahead and actually implement those decisions, eso, Primerica and automatically adjusts without having the user intervene because in tier zero applications, the time to intervene is very, very no food non existent. So given certain set of parameters and given a certain set of policies. Http Primary. I can now execute the recommendations autonomously and make real time changes, the workloads and profiled in US policies to keep our customers Boeing rather than just a recommendation. Again, this is the first of its class for AI, and autonomous applications with intelligence is not only in recommendations but now also going ahead and executing. That's decisions from a primary storage perspective. >>O Mara with the things that you were just talking about, this bring us inside. You know what's changing inside the customers that you're working with, you know, traditionally, storage. You know, you had a storage administrator, people thinking about you know, the speeds and feeds and all the knobs that they can turn with storage. When you start talking about autonomous and AI functions coming in, I have to expect there's different requirements from the customer and there's different people engage with it s o, you know, bring us inside what you're seeing at the customer side. >>It's actually interesting you here you could explode on, right, So from a customer perspective, it's always you know the the do more with less right that is happening on the training side that is happening on the customer persona side. So, you know, simplifying the portfolio. Is it absolutely one of the biggest, therefore, customers? They're the general push the words the I t generalist back there. Management perspective. From a perspective, there's a lot of simple City that is desired. So one of the biggest things that we have changed with 18 primarily is that if the industry's first tier zero platform, it gives 100% availability guarantee s so it really simplifies from a responsibility perspective from a customer's perspective, where we picked up most of the risk by giving the customers 100% availability guarantee. It's the industry's first year zero platform that is self upgradable, self installing and now also self autonomously executing operations on the customer's behalf. So again, from a monitoring perspective, from from an installation perspective from a day to day operational cost perspective, it's really, really ties into that. Do more with less team from a customer's perspective, right? And then the maximum from an AI ops perspective. You know, Prospect Analytics. We were the 1st 1 to bring that to the market. Now we've extended up to it across the portfolio on and then some recommendations. Perspective. Not only there are these proactive recommendations, but then also, if the customer allows us, we will go ahead and execute those recommendations in order to 24 by seven mission critical operations continuously running and continuously adapting to changing conditions from a customer perspective and then on the customer side. Again, there's a lot more simple a city that has been enforced into the environment because again yourself installed so complete, self automate, self autonomous, sort of storage operations happy introduced in tier zero environment. And I think that's the biggest breakthrough in bringing that simplicity in the Tier zero. >>Excellent. You also you mentioned that one of the things that companies air leveraging now when they need to be working remote is the remote backup capability. Bring us the latest as to what he's doing when it comes to a cloud backup. >>So against what you raised, an important point right? One of the biggest things that this pandemic has so far made the ICTY operational staff realized that although there could be an outage, but there could be an outage of the kind where the systems might be running. But you won't have access to the data center, right? This shelter in place has been huge learning lesson for for operation teams. Right, So one of the things that we have now introduced, you know HP was with nimble storage earlier was one of the first technologies to have a cloud storage block. Services available to our customers now have expanded that portfolio, and now we have cloud volumes also available. So when you buy HD primera as your peers zero offering or if you buy a 80 nimble storage as your mid range Tier one offering with both, we now include http cloud volumes of backup services. So not only do you have access to on Prem storage, but you have access to backup capabilities, which are not managed by HP for our customers as well. And then, in addition to that, the mobility technology that sources Depot that transfers these backups into an HP and managed back up service is also included with the piece of software and then, in addition to that, we have also made Hve cloud backup available to our highest partner. So whether you were seen whether you're calm vault, we have source site plug ins available so our customers water on our partner ecosystem and also take advantage of that. One of the biggest changes that you know, as you know, Reid rate at this point, it is included with our portfolio is included from a software perspective. No particular physical changes need to be made at the data center, and customers can take advantage of that. You know, as soon as they start consuming the the primera or nimble boxes along along with the rest of the portfolio. >>Yeah, you know, back up to the cloud was one of the earliest cloud storage solutions that we saw there. It's good to hear you say that you you've got kind of integrations with partners and with your portfolio, anything else that you point out that really differentiates what HP is doing compared to other cloud providers or other software solutions out >>there. So to do things right, So from from a data protection perspective, this entire software portfolio is sort of bundled in when, when you when you look at HP primera or when you look at HP nimble like one of the biggest different shading factors is that the entire encapsulation off a solution from a workload perspective is Write your application autonomous support. So whether you're running sequel Oracle DB next gen applications. The awareness of these workloads is present inside of info site, and it is also present inside of the boxes. And then he regards to that their lifecycle management. Uh, there, you know, data visibility's recovery capabilities there Diyar capabilities that entire equal system and and what what it takes to make a little work. It's also built into HD primarily and being nimble environments and proactive support off visibility and lifecycle. Operational support of these workloads that the wave missed from an intelligence perspective is built in with people set right. So one of the largest single or the most critical difference is that it's not a piecemeal solutions. The entire ecosystem portfolio from a protection lifecycle management. We are just a death is completely talk to and incorporated. When you buy any particular aspect of the V block storage. >>Excellent. Well, when we talk about primary storage, one of the big impacts on that market has been that the wave of hyper converged infrastructure. You know, I've had conversations. Everything from your Green Lake offering is how to have a managed service with many options with h c. I underneath that, of course, HP purchase simplicity. Help us understand. You know where you think HD I fits today and how that relates toe overall, your section of the market >>Absolutely right. So AI has had a profound impact in simplifying the consumption of the data center. Right? 80 I, according to me, is an experience. It's an infrastructure consumption experience. Ah, storage, networking. Compute or abstracted out, and you start to consume that as Watson Machine Instances to simplify your operations. Right? So from an HP perspective, 80 simplicity is one for our largest offerings in the portfolio for, you know, for smaller data centers. For for the Generalists, for the Edge Cases HP Simplicity Simplicity is one of the preferred choices that the customers built right now. In addition to that, we've also introduced DHC I, which is this ability aggregated 80. Either this aggregated 80 a sort of on the name it is, it is sort of a conversation starter that that's why we love it. But again, in keeping to do the nature off. You know, it's the eyes of consumption. Once you Once you put the infrastructure in the closet and you shut the closet door, you should not be able to sort of tell whether it's a single box that's running the entire portfolio. Are this aggregated storage, networking and compute instances that are running the portfolio? From our perspective, you know the flexibility that the customer has from a consumption model. So storage, networking and compute in a single model in a single chassis, if that is simply for for the customer. But then if the compute and the networking and the storage needs need to still independently but yet maintain the same simplicity off the consumption infrastructure, we offer that use case as well. And that's where DHC I based on HP Nimble storage with HP Prime servers and Aruba EMC switches all consumed as a single software comes into play, so all the flexibility are in worse. But the simplicity of hyper converged is consolidated, and then, from a from a financial perspective, the customers can buy on cap backs, and all PACs basically relate or not be like it's up to the customer But again, then the focuses focuses one on the hardware. Stupid focuses on what the software consumption layers are. And then from a flexibility perspective, yet being able to scale storage and networking independently should the customer want that flexibility? >>Yeah. You know, without getting into too much of the naming conventions we actually, we keep on the research arm. We had put out what we call server san, and it was looking at the architectures that the hyper scale environments were doing, which was even different. Really? You bake, you know, the scalability that you need into the apple Asian, Um, and therefore, some of the underlying software which in scale you do different agency. I dhc I You know any other prefix in there? We like to have an umbrella rather than, you know, just a bucket that you put things in with rigid environment. Okay, so, uh, I guess the final takeaways, you know, any other key things that you want point out from HP Discover, You know, any sessions, papers like that people make that they take away from this week's event. >>They obviously autonomous operations with info site models being actually executed on on Prem storage is one of the biggest takeaways. In addition to that, we brought, you know, mission critical VR to all three par both primary and nimble storage platforms. A swell so three market VR where cloud storage is also integrated as part of that VR story. So you can have synchronous replication between two sites and then a bunker site, whether that be 1/3 autonomous data center or it can >>be it be >>cloud story off as part of that that here, in addition to that, we introduced all the Emmy primera on and be introduced storage class memory on the nimble storage architectures as well. So obviously further pushing the envelope, Sof hp primarily of porn or massively, Pablo, all in the in the system and then nimble storage, which is our cash, accelerated our connector. Now, as another tier of storage class memory. So we give you the performance of storage class memory. At the price of all flash arrays are some of the biggest capabilities that we're putting forward. And then lastly, you know, in regards to started automation, you know, we've all support on it be primary, uh, you know, be able. Was legacy already supported on It's the Nimble. It's combining Primera Nimble 34 over there gives it one of the largest adoption and promoters of vehicles out there with the largest people in small. Based on the last but not believe we're now introducing, you know, Google and costs. And we will see a size based dinner. Uh, started automation drivers for both HP nimble as well as for you know, uh, HP primary. So kubernetes CS i compliant container set of implementation drivers have now implemented in both the platforms that are available for general use for our customers that prefer to run bare metal or container based workloads or for their production. >>Alright, well, Omar, no shortage of updates that you give our audience to be able to dig in and find out the latest on your portfolio. Thanks so much for joining us. >>Absolutely pleasure to be here. Thanks so much. >>Alright, stay with us for lots more coverage. HP, discover virtual experience on stew minimum. Thank you for watching the Cube. Yeah, Yeah, yeah, yeah, yeah

>> from Boston, Massachusetts. It's the queue covering active eo 2019. Data driven you by activity. >> Welcome back to Boston, Everybody. Money >> belong here with my co host, a student of John >> Kerry's. Also here today You watching the Cuban leader and on the ground tech coverage. This is day one of active fio 19 data driven content Conference hashtag data driven 19 red cara minuses. Here is the senior vice president of fantasy Sports A draftkings Greg. Thanks for coming on. What a cool title. >> Yeah, it's It's, you know, I was joking with my wife. Anytime you could be working fantasy sports, it's a great place to be. Everybody's a little bit jealous. >> So the formula is easy, right? Offer big giant prizes and everybody comes And that's all there is suing. Anybody can come >> in. I just have the dream job right now. >> So hugely competitive market. You guys, you become the >> leader. We were in the radio. Check out your websites. I mean, take us through the draft kings and your ascendancy. How you got here? >> So, you know, company started in 2012 initially around sort of the major big American sports on DH. Then really a CZ. We started scale that we saw there was a huge consumer interest in the product players that would come on. We're very, very, very sticky. Um, and we've just been kind of, you know, pushing, pushing on growing that using these. So the initial founders are three former analyst. So come on. It's always been sort of a very analytically driven company. So they looked at what we were dealing with, and it was we had L TVs that were way higher than our cracks. So let's keep marketing and growing and growing and growing and finding out ways to offer a better product. So, over 2015 we did a major marketing blitz, blew up the company Absolutely huge. Um, and since then we've been just constantly innovating, adding new sports, adding new features on DH, adding ways toe on the product. And then even more recently, just about a year ago, we expanded also into online sports betting over New Jersey has that's become a legal product across the U. S. So it's been a great time to be at the company a lot of fun. >> What what was your first sport was like Amazon started in books and then, you know, scaled out what was your first sport. So it's actually the first sport was >> baseball because of the time that they actually launched. So is the middle of April. Sporting calendar is a little bit thin. Right then, so is it was baseball to start, and then once football season started, that's really when things take on >> 2015 is when you started the marketing blitz and I remember just here in the ads and it was just intense, like a while. This company's going for it. So you sort of took >> all the chips I went >> all in and it worked. Yeah, I mean, it's part of the, you know, the lifeblood of the company. It's We're a company that ends up being taking risks, but we take calculated risks. So at any given point, you sort of say, like, Hey, what is the what is the range of outcomes over here? We're not playing for second place. We want to be a market leader, so you have to take risks in order, be a market leader. So let's take calculated risks. Let's make sure we're not being insane, but you know we did the math. We figured out what? This is A This is a worthwhile shot. We pushed him for it. Andi really took off from their love to bet on >> sure things. Yeah, well, Greg, we know the people that play the fantasy for it feel that data is what differentiates whether they're going to live in, you know, winner lose. Talk to us a little bit about the data journey inside your business And how that helped differentiate draftkings in the market. Yes. So we think Death draftkings >> is one of the most analytically based companies in the, you know, definitely in the market, but also into sort of like General Cos right now we use our analytics platform to inform pretty much everything we dio on. Go to your point. You're joking. You know, it seems like fantasy sports is easy throughout some giant prizes there, and everything will take care of itself. You know, running a fantasy sports car company. If you throw out a contest that's too big, you lose a ton of money. There's a lot of asymmetric risk in the business where if we're right, we make a little bit more. But if we're wrong. We lose a ton very, very, very fast. So our ability to be very, very sound analytically is what allows us to sort of pushed the envelope and grow, grow, grow but not, you know, lose our heads along the way. You know, some of the fun of that is really, you know, when we first ran, I think one of the most game changing contest we ran was actually back in October of 2014. It was the very first millionaire maker contest I could still remember. It was Week five of the 2020 14 NFL season where we said, Hey, this it's crazy. We need crazy things that happen in order for it to work. But if we're on a $20 contest to enter with $1,000,000 top prize and 2,000,000 of total prizes, it could go viral, go absolutely crazy. And if it loses, here's how it'll losing. Here's how much will hurt us. It's a worthwhile risk. Let's go for it. So that sort of energy of, you know, doing discipline analysis and constantly sort of them. Taking the risk on the back of it is what allowed us to build >> up the brand value that you would have got out of that was sort of worth that risk in part anyway. And you wouldn't have to hurt presumably. >> Exactly. We knew our downside. As long as you know your downside, you're normally in a pretty good spot to take those risks. >> So where do you >> see this All going mean? So the company has grown. You're at this kind of critical mass now, Like we said, highly competitive, you know, knock down. You know, if you take your eye off the ball. So how do you guys keep this going? >> So we have a huge challenge ahead of us over the next couple of years, as sports betting becomes legal across the US, we need to make sure that we are one of the top competitors in that market. Sports betting in the US, we expect to be an absolutely enormous market. It will probably be significantly larger than the fantasy sports market in terms of absolute revenue and even, you know, on order of magnitude more competitive. So we need to be executing each step along the way a CZ markets open up. We need to be able to get into getting two market very, very fast. And that means our tech team needs to be working feverishly to make sure that we can hit the requirements that each legislator and each regulator puts on market entry in their state. We didn't mean making sure we're constantly figuring out what are the product elements that are absolutely critical for our for our users. Is it Maura around the live betting experiences that around the different markets that you offer? It's around pricing. And how do we find these things, these different lovers and told them to make sure that we're putting out a great product for users. And if we do that and throw a great product after users were pretty sure we can make you want >> to be one stop shopping presumably, right? I mean, all sports, right? But But then you've got these niche sports betting. I mean eggs, invest. Example. I could think of this horse racing. You know where it is alive. It's gonna video. It's got commentators on the ground that you know the business really well. Is >> that Is that the strategy to go sort of horizontal and so be a one stop shop or you >> gonna sort of pick your spots? What is the day to tell you? >> You know, I think we're constantly talking about it. One of the things that allowed our fantasy sports business to grow so fast was going a little bit more horizontal. So we offered Gulf in Mass at a time period when the primary competitors and the space vandal did not. On DH, we built that product into one of our largest sports. It's, you know, right up there with MLB in terms of the actual size that that comes in a Z have gone also horizontal, we pulled in other places, like NASCAR. Mm, a great sports that people are interested in. It gets more users into our platform. And honestly, if uses are interested in a product, we don't want them to have to go elsewhere. We want to be able to have the offerings that any sort of, you know, critical mass type environment is going toe is gonna have >> Well, it's that experience, right? Well, I like to shop in Amazon. You do, too, because I >> trusted. And it's the same user experience. So, Greg, one of things >> I'm hearing from you is something that everybody tries for, but it's really challenging that speed. How do you react that fast and move the company into new markets and new offerings and keep innovating? You know, culturally technology wise, you know, How does Draftkings do that? You know, I think a za company, you know, from really every single person that we recruit in higher We've been actually execution Aly disciplined throughout the company's history. It's It's something that our founders did a great job of instilling in the culture right at the gates. I mean, we've tried to foster all the way along the way, which is all the best strategies of the world. They're going to fail if you can't execute well and every single person down the company knows that. And we try to, you know, enable each person to be as autonomous as possible in their ability to execute their their portion of the business that allows us to move really, really, really fast. You know, we disseminate that responsibility quickly, and each leader and sort of each person knows what they have to do to execute. There's a high degree of accountability behind that, you know, I'd like to say there's some. There's some magic recipe that's, um, secret sauce, but it's a lot of just great people doing great work everyday. Well, Greg, you know it's any your competitors that they look at, You know, Boston's been been doing pretty well in Draftkings era, you know, for the last few years. ES o Boston's been a great market for us. We've expanded Conover here on DH. The sports teams have been fantastic, although the Bruins it was a little bit sad about Game seven over there, but it happens. >> So his m o be the flagship news that no, I wouldn't say >> that MLB was first, primarily just of the time of the year when we launched. NFL is always going to go, are not always going to be, but for the for the foreseeable future is the dominant US sport on will remain the dominant US for >> no reason. I mean, kids there watch MLB anymore. Maybe the maybe the playoffs and the games. It was a game. I think I'm some Father's day was like almost five hours long, you know, gets called. You can come in and out. But you know what some of the trends. You see soccer. Is that growing NFL? Obviously huge. Do you see so niche sports like lax coming on. >> So, uh, you know, starting point NFL has been huge. We actually launched a new product Ah, little over a year ago called Showdown, which allowed you start to do fantasy for a single game as opposed to the combination of games that's taken off fantastically because that's tapping into more of the I'm going to sit down and watch this game, and I would love to have a fantasy team on that on this game. That's really expanded the audience like that. That >> was genius because, look, if you're >> out of the running, it doesn't matter because I'm weak. On top of that N b A and NHL on fire. The embassy put out a great product is an actual sport league. You know, the Finals were great. You hate to see the injuries, but it was a great final. Siri's very competitive. The NHL Finals has been very, very competitive. Golf is growing phenomenally as a sport, way farm or interesting golf than I ever anticipated when I first started with the company and it's one of the most exciting things. When the Masters comes each year, every screen has turned to it and we see a huge player. Player number is kind of coming into that one. Beyond that, you know NASCAR. What's been interesting? NASCAR's been having a tough couple years, but the Truck series for us? We launched it this year and the trucks have been great. I don't know if you've watched NASCAR Trucks. They're wildly entertaining. Uh, you know, Emma, you got the big fighter. So every sport sort of has its moments. It's a matter of like picking those moments and figuring out how to make >> the most of them. Do you see boxing at all making a comeback? >> So we have thought about how to get boxing into a into a fantasy. We don't have it at the moment. We're putting a lot of thought into it, so we are actually seeing through. We've seen, you know, we've been in the M M A space and we've seen the growth out from there where that sports doing great and you look at places like Bela Tor. The Professional Fighters league is other leagues, and then boxing is the next step. There's a lot of interest there. I don't think they have the right products yet to be able to kind of engage with that extra way. So that's one of things we're working on. Also, you need a marquee fighter. You always need a marquee fighter. Kind of helped bring in the interest over on that side. So, um, be interesting to see with Taki on sort of the downside of his career. At this point on DH, Mayweather hasn't been fighting much. Will be interesting to see. Who's that next meeting with Adam. But >> I grew up in an era >> of Marquis fighters. What? They would fight, you know, they literally fight 6 70 times a year, you know, and you had used huge names on DSO, and then mm comes along and he's really hurt, >> but it feels like it's tryingto so to resuscitate. Yeah. I mean, I think these things could >> be a little bit cyclical. Like you get one Marquis fighter out there like so my wife, this Filipino. So I'm a huge backing out fan now way watch every fight. Even when we were living in remote locations that forces watching at weird hours. He's a type of athlete that could bring popularity of the sport. So if there was a major U. S. Fighter that gains that degree of sort of, you know that that degree of fame people will be into it, I think >> Do do do your analytics sort of have a probe into the activity at the at the fan level at the sports level, not just the fantasy level or the betting level? Is that a sort of ah ah predictor for you? Yet we >> see a lot of correlations between how many people play our sport are fantasy game, and how many people actually follow the underlying sport. Way can also see trends in terms of If I'm from Boston, I probably pick more patriots in my fantasy lineups than, uh, normal on DH. You can actually see that as people play different sports that you know, the number one Q. Be drafted in in Boston is almost always gonna be Tom Brady. And once you leave that you start seeing Aaron Rodgers pop up. Let's really, really fast. So you see these little micro trends where it's like you are still a sports fan of your local team in your local environment, but it manifest itself in the fantasy. >> So what you think that is? Do you think it's fan affinity >> or do you think it's just the sort of lack of knowledge out inside? You're sort of a circle of trust. >> I think it's probably a combination. I mean, I could say is, you know, following the Celtics in the mid to thousands, I knew the depth of the Celtics pension, how they would use their rotation better than anybody else, Probably better than anybody else in the coaches would probably disagree. But it's like I knew that James Posey was a huge value play on Saturday nights. I knew. I kind of with I feel the Eddie House nights. Uh, so, you know, on your local team, you probably know those players at the not the top top echelon All Stars, but the guy's right beneath. You know them a little bit better and probably more comfortable using >> what's your favorite sport. >> So my favorite sport, from a fantasy perspective, is I play all the basket. I play all football, played basketball just during play offs, and I played baseball. But baseball I'm strictly a fantasy player. I don't really follow the sport to play. I'm just playing fantasy. Okay, >> That's great. So, what do you think? The conference. Here. >> You have you Have you had any timeto interact? I know you were swamped after coming off the stage. >> You know, it looks like a great turnout over here. There's a lot of enthusiasm amongst them from people. I was a little bit late to the late to show up this morning, so I got a bit Swanson eager to go and be able to catch up a bit more. >> Okay, Well, Greg, thanks so much for coming on. The Cuba's great to have your every pleasure meeting you. >> All right, people. Right there. Still, when I >> was back with our next guest, John for it is also in the house. You wanted The Cube from active field data driven 19. Right back

>> Produced from the Cube studios. This's strong by science, in depth conversations about science based training, sports performance and all things health and wellness. Here's your hose, Max Marzo. Thank you for being on two. Very, >> very excited about what we have going on for those of you not familiar with that Ella Keira, and I'm going to say his name incorrectly. Look here. Is that correct? Had >> the care is right. Very good. Yes. Also, >> I've practiced that about nineteen times. Oh, the other night, and I can't feel like I get it wrong and is one of the more well rounded individuals I've come across. His work is awesome. Initially learned quite a bit about him from Chase Phelps, who we had on earlier, and that came through Moore from blood flow restriction training. I've had the pleasure of reading up on quite a bit, and his background is more than unique. Well, around his understatement and really excited have on, I call him one of the most unique individuals people need to know about, especially in the sports science sylph sports science world. He really encompasses quite a bit of just about every domain you could think about. So add Thank you for being on here if you don't mind giving a little bit of background and a bio about yourself. >> Thanks so much. You know, not to. Not to warn anybody, really. But it kind of started as a front line medic in the Army. Really? You know, the emphasis back then was a get people back toe action as soon as possible. So that was my mindset. I spent about eight years in an emergency department learning and training through them. I undergo interviews and exercise physiology from University of California. Davis. I love exercise science. I love exercise physiology. Yeah, started doing athletic training because my junior year in college, I was a Division one wrestler. Tor my a c l p c l N L C E o my strength coach, chiropractor, athletic trainer all the above. Help me get back rustling within four months with a brace at a pretty high level of visual. On level on guy was like, Well, I don't want to go to med school, but what I want to do is help other people recover from injury and get back to the activities that they love. And so I was kind of investigating. Try to figure out what I wanted to do, Really want to be an athletic trainer? We didn't realize how much or how little money they make, um And so I was kind of investigating some other things. Checked out physical therapy, dentistry. But I really wanted to be in the locker room. I wanted to have my own practice. I wanted to be able to do what I wanted to do and not sit on protocols and things like that because I don't think that exists. And so I chose chiropractic school. I went to chiropractic school, learned my manual therapy, my manual techniques, diagnosis, loved it, was able to get patients off the street, didn't have tto live and die by insurance and referrals, was able only to open my own clinic. And and about four years in I realized that I didn't really know very much. I knew howto adjust people, and you had to do a little bit soft tissue. But not really. We weren't taught that I felt like my exercise background and really dropped off because I wasn't doing a lot of strength conditioning anymore. And so I went back and got a phD in sports medicine and athletic training. I had a really big goal of publishing and trying to contribute to the literature, but also understanding the literature and how it applies to the clinical science and clinical practice and try to bridge the gap really, between science and in the clinic and love treating patients. I do it every single day. A lot of people think I don't cause I write so much education, but, like I'm still in my clinic right now, twelve hours a day in the last three days, because it's what I love to dio on DH. Then just for kicks and giggles, I went out and got an MBA, too, so I worked in a lot of different environments. Va Medical System, twenty four hour Fitness Corporate I've consulted for a lot of companies like rock tape. It was their medical director. Fisma no trigger point performance. Have done some research for Sarah Gun kind of been able to do a lot with the phD, which I love, but really, my home base is in the clinic in the trenches, helping people get better. In fact, >> activity. That's awesome. Yeah, Tio coming from athletic training back on athlete. So I myself play I. Smit played small Division three basketball, and I'm a certified athletic trainer as well, and it's the initial love you kind of fall into being in that realm, and that's who you typically work with and then realizing that maybe the hours and the practice that they do isn't fit for you and finding ways you can really get a little more hands on work. I took the sports scientists route. It sounds like you're out has been just about everything and all the above. So it's great to hear that because having that well rounded profile, we weren't athlete. Now you've been in the medical side of the street condition inside even the business development side. You really see all domains from different angles. Now I know you are the educational director for smart tools with their blood flow restriction training chase. How younger? Very highly, uh, about your protocols. I've listened to some of them. If you don't mind diving into a little bit, what exactly is blood flow restriction training and what are the potential benefits of it? >> Yeah, you know it is about two thousand fourteen. I got approached by smart tools. They had developed the only FDA listed or at that point of FDA approved instrument assisted soft tissue mobilization tools other people like to call it, you know, basically grass in or whatever. Andi was really intrigued with what their philosophy wass, which was Hey, we want to make things in the US We want to create jobs in the U. S. And and we want to create the highest quality product that also is affordable for the small clinic. Whereas before the options Ray, you know, three thousand dollars here, two thousand dollars here on DH. So I wrote education for smart tools because of that, and because I just blot. I just believed so much in keeping things here in the U. S. And providing jobs and things locally. Um, so that's really where this all started. And in about two thousand fifteen, my buddy Skylar Richards up FC Dallas he has of the MLS. Yes, the the the lowest lost game days in the MLS. And yeah, I mean, when you think about that and how hard that is such a long season, it's such a grind is the longest season in professional sports. You think? Well, what is he doing there? I mean, I really respect his work up there. And so, like, you know, we were working on a project together and how I was fortunate enough to meet him. And I just really got to pick his brand on a lot of stuff and things I was doing in the clinic. And what could I do? Be doing better. And then one day it just goes, you know, have you seen this be afar stuff? And I'm like, No, I have no idea. It's your idea about it. And so, as usual at the science geek that I am, I went and I went to med sports discus. And I was like, Holy crap, man, I can't even I can't even understand how many articles are out there regarding this already. And this is back to you in two thousand fifteen, two thousand sixteen. I was so used to, you know, going and looking up kinesiology, tape research and being really bad. And you gotta kind of apply. You gotta apply a lot of these products to research. That's really not that strong. This was not the case. And so I brought it to neck the CEO of startles. And like, Dude, we've really got a look at this because really, there's only one option, and I saw the parallels between what was happening with Instrument assisted where there wasn't very many options, but they were very, very expensive and what we could do now with another thing that I thought was amazing. And it wasn't a passive modality because I was super excited about because, you know, I had to become a corrective exercise specialist because I knew I didn't have enough time with people to cause to strengthen hypertrophy. But be afar allows me to do that. And so that's really where I kind of switched. My mind went well, I really need to start investigating this and so to answer your question. VFR is the brief and in tremendous occlusion of arterial and venous blood flow, using a tourniquet while exercising at low intensities or even at rest. And so what that means is we basically use it a medical grade tourniquet and restrict the amount of oxygen or blood flow into a limb while it's exercising and totally including Venus, return back to the heart. And what this does is the way that explains my patients. Is it essentially tricks your brain into thinking you're doing high intensity exercise. But you're not and you're protecting tissue and you don't cause any muscle damage that you normally would with high intensity exercise or even low intensity exercise the failure. And so it works perfectly for those people that we can't compromise tissue like for me in a rehab center. >> Gotcha. Yeah, no, it's It's a super interesting area, and it's something that I have dove into not nearly as much as you have. But you can see the benefits really steaming back from its origins right when it was Katsu train in Japan, made for older adults who couldn't really exercise that needed a fine way to induce hypertrophy now being used to help expedite the healing process being used in season after ah, difficult gamed and prove healing, or whether it's not for whether or not it's used to actually substitute a workout. When travel becomes too demanding, toe actually load the system now with B f ar, Are you getting in regards to hypertrophy similar adaptations? Hypertrophy wise. If you were to do be a far with a low low, say, twenty percent of your one right max, compared to something moderately heavier, >> yeah, or exceeds in the time frame. You know, true hypertrophy takes according to the literature, depending on what reference you're looking at at the minimum, twelve weeks, but more likely sixteen weeks. And you've got to train at least sixty five percent. Or you've got to take low intensity loads to find his twenty to thirty five percent of one read max all the way to failure, which we know causes damage to the tissue be a farce. Starts to show hypertrophy changes that we two. So you know, my my best. My so I this It's kind of embarrassing, but it is what it is. But like, you know, I started learning mother our stuff. I'm a earlier Dr. Right? So I go right away and I go by the first product, I can. I have zero idea what I'm doing there. Zero like and a former Mr America and Mr Olympia Former Mr America champion and the one of the youngest Mr Olympia Tze Hor Olympia Mr Olympia ever compete. He competed and hey didn't stand But anyway so high level bodybuilder Okay, whatever you us. But he was definitely Mr America. He comes into my clinic when I was in Denver, It was probably a neighbour of you at the time, and he and he's like, Okay, I got this pain in my in my tryst up. It's been there for six months. I haven't been able to lift this heavy. My my arm isn't his biggest driving me crazy, right? The bodybuilder, of course, is driving him crazy, so I measure it. He's a half inch difference on his involves side versus on uninvolved side. I diagnosed him with Try some tendinitis at zero idea what I'm doing and be a far. But I said, Listen, I want you to use these cuffs. I got to go to Europe. I gotta go lecture in Europe for a couple weeks and I want you two, three times a week. I want you to do three exercise. I like to use the TRX suspension trainer. I've done a lot of work with them, and I really respect their product and I love it for re up. So I said, Listen, I want you three exercises on the suspension trainer I want to do is try to do a bicep. I want to do some, you know, compound exercise, and in that case I gave, Melo wrote, Come back in two weeks. He comes back in the clinic. I remember her is involved. Side was a quarter of an inch larger than his uninvolved type, and he's like, Do, That's two weeks. I'm like, Dude, that's two weeks And he's like, This is crazy and I go, Yeah, I agree. And since then, I've been, like, bought it like it's for hypertrophy. It is unbelievable. You get people that come in and I've had, you know, like after my injury in college rustling I my a c l I've torn it three times. Now, you know, my quad atrophy was bad. My calf was not the same size, literally. Symmetry occurs so quickly. When you start applying these principles, um, it just blows me away. >> So when you're using it, are using it more and isolated manner or are doing more compound exercises. For example, if you're doing a C l artifically assuming they're back too full function ish, Are you doing bodyweight squads or that starting off with the extensions? How do you kind of progress that up program? >> Yeah, it really just depends on where they're at. Like, you know, day with a C l's. You can pretty much start if there's no contraindications, you convey. Stay docks. Start day one. I'm right after surgery to try to prevent as much of that quad wasting that we get from re perfusion, injury and reactive oxygen species. All the other things that occur to literally day one. You can start and you'LL start isolated. You might start with an isometric. I really do like to do isometrics early on in my in my rehab. Um, and you can use the cops and you can You can fatigue out all the motor units if they're not quite air yet. Like, let's say, pre surgically, where they can't use the lamb, they're in a they're either bedridden or they're in a brace or they're a cast. You can use it with electric stim and or a Russian stem. And with that contraction, not only did you drive growth hormone, but you can also prevent atrophy by up to ninety, ninety five percent so you can start early early on, and I like to call it like phases of injury, right? Like pre surgical or pre injury, right at injury, you kind of get into the sub acute phase of inflammation. You kind of progressed isolated exercises and he goingto isolated in compound and you going to compound in any kind of move through the gamut. What's so cool about the afar is you're not having to reinvent the wheel like you use the same protocols, even use. I mean, really. I mean, if you're using lightweight with sarabande or resistance to being which I do every day, I'd be a far on it. Now, instead of your brain thinking you're not doing anything, your brain's like whoa, high intensity exercise. Let's let's help this tissue recovered because it's got to get injured. So we're gonna grow. >> That's yeah, that's pretty amazing. I've used it myself. I do have my smart tools. I'm biased. I like what you're doing. I really like the fact that there's no cords. It's quite mobile, allows us to do sled pushes, resisted marches, whole wide span and movements on DH before we're kind of hopped on air here. You're talking about some of the nutritional interventions you add to that, whether it be vitamin C college in glucose to mean. What specifically are you putting together on DH? Why're you doing that? Is that for tissue healing? >> Yeah, that's right. It's way. Have ah, in my clinic were Multidisciplinary Clinic in Dallas, Texas, and called the Body Lounge is a shameless plug, but way really believe that healing has to start from the inside, that it has to start with the micro nutrients and then the macro nutrients. And then pretty much everything can be prevented and healed with nutrition and exercise. That's what we truly believe, and that's what we try to help people with. The only thing that I use manual therapy for and I do a lot of needling and all these other things is to help people get it down there. Pain down enough so that they can do more movement. And so, from a micro nutrient standpoint, we've gotta hit the things that are going to help with college and synthesis and protein sentences, So that would be protein supplementation that would be vitamin C. We do lots of hydration because most of us were walking around dehydrated. If you look at some of the studies looking at, you know, even with a normal diet, magnesium is deficient. Vitamin C is deficient during the winter all of us are vitamin D deficient Bluetooth. I own production starts, you know, basically go to kneel. So all those things we we will supplement either through I am injection intramuscular injection or through ivy >> and you guys take coral. Someone's on that, too for some of the good Earth ion for the violent de aspects are taking precursors in a c. Are you guys taking glue to file? >> We inject glorify on either in your inner, either in your i V or in in the I am. You know, with the literature supporting that you only absorb about five to ten percent of whatever aural supplementation you take. We try to we try to push it. I am arrive. And then in between sessions, yes, they would take Coral to try to maintain their levels. We do pre, you know, lab testing, prior lab testing after to make sure we're getting the absorption rate. But a lot of our people we already know they don't absorb B twelve vitamin, and so we've got to do it. Injectable. >> Yeah, Chef makes sense with the B f r itself. And when I get a couple of questions knocked out for I go too far off topic. I'm curious about some of these cellars swelling protocols and what that specifically is what's happening physiologically and how you implement that. >> Yeah, so South Swell Protocol, where we like to call a five by five protocol way. Use the tourniquet. It's in the upper extremity at fifty percent limb occlusion pressure at eighty percent limb occlusion pressure in the lower extremity. You keep him on for five minutes, and then you rest for three minutes, meaning I deflate the cuffs. But don't take them off, and then I re inflate it same pressure for five minutes and then deflate for three minutes. You're five on three off for five rounds, justified by five protocol. What's happening is that you're basically you're creating this swelling effect because, remember, there's no Venus return, so nothing is. But you're getting a small trickle in of fluid or blood into that limb. And so what happens is the extra Seiler's extra Styler swelling occurs. Our body is just dying for Homo stasis. The pressures increase, and there's also an osmotic uh, change, and the fluid gets pushed extra. Sara Lee into the muscle cell body starts to think that you're going to break those muscle cells. I think of it as like a gay. A za water balloon is a great analogy that I've heard. So the water balloon is starting to swell that muscle cell starts to swell. Your body thinks your brain thinks that those cells need to protect themselves or otherwise. They're going to break and cause a popped oh sis or die. And so the response is this whole cascade of the Mt. Horsey one, which is basically a pathway for protein synthesis. And that's why they think that you can maintain muscle size in in inactive muscle through the South Swell Protocol and then when we do this, also protocol. I also like to add either isometrics if I can or if they're in a cast at electric stim. I like to use the power dot that's my favorite or a Russian stim unit, and then you consent. Make the setting so that you're getting muscular. Contraction with that appears to drive growth forma, and it drives it about one and a half times high intensity exercise and up to three times more so than baseline. When we have a growth hormone spurt like that and we have enough vitamin C. It allows for college and synthesis. I like to call that a pool of healing. So whether you can or cannot exercise that limb that's injured if I can create that pool of healing systemically now I've got an environment that can heal. So I have zero excuse as a provider not to get people doing something to become, you know, healing faster, basically. And are you >> typically putting that at the end? If they were training? Or is that typically beginning? We're in this session I put in assuming that that is done in conjunction with other movements. Exercises? >> Yeah, so, like, let's say I have a cast on your right leg. You've got a fracture. I failed to mention also that it appears that the Afar also helps with bone healing. There's been a couple studies, Um, so if we could get this increased bone healing and I can't use that limb that I'm going to use the other lambs and I'm going to use your cardiovascular function, um, I'm going to use you know, you Let's say with that leg, I'LL do upper body or a commoner with cuffs on in order to train their cardiovascular systems that way. Maintain aerobic capacity while they're feeling for that leg, I will do crossover exercises, so I'll hit that opposite leg because something happens when I use the cuffs on my left leg. I get a neurological response on my right leg, and I and I maintain strength and I reduced the amount of atrophy that occurs. And it's, you know, it's all in neurological. So if I had an hour with somebody and I was trying to do the cell school protocol, I would probably do it first to make sure because it's a forty minute protocol. It is a long protocol. If you add up five, five minutes on three minutes off now, during the three minutes off, I could be soft tissue work. I can do other things toe help that person. Or I could just have an athletic tournament training room on a table, and they can learn to inflate and deflate on their own. It doesn't like it's not has to be supervised the whole time, and that's usually what they do in my office is I'LL put him in the I V Lounge and i'Ll just teach them how to inflate deflate and they just keep time. Uh and there, go ahead. I mean, interrupt my bowl. No, no, no, it's okay. And then I just hit other areas. So if I do have extra time, then I might Do you know another body pushing upper body pole? I might do, you know, whatever I can with whatever time I have. If you don't have that much time, then you do the best you can with the cells for protocol. And who study just came out that if you only do two rounds of that, you don't get the protein synthesis measured through M. Dorsey long. So a lot of times, people ask me what can I just do this twice and according to the literature looks like No, it's like you have to take it two five because you've got to get enough swelling to make it to make the brain think that you're gonna explode >> those muscle cells. >> Well, let me take a step back and trap process majority of that. So essentially, what you do with the seller swelling protocol is that you initiate initiating protein synthesis by basically tripping the body that those cells themselves are going to break down. And then when you add the message of the electrical muscular stimulation, you're getting the growth hormone response, the otherwise wouldn't. Is >> that correct? That's correct. So and go ahead. So imagine after a game, I just you know, I'm Skyler Richards. I just got done with my team. Were on the bus or on the airport, our airplane. My guys have just finished a match. You know, you're Fords have run seven miles at high intensity sprint. You think we have any muscle breakdown? Probably have a little bit of damage. They gotta play again in a few days, and I want to do things to help the recovery. Now I put them on with East M. They're not doing any exercise. There's just chilling there, just hanging out. But we're getting protein synthesis. We're getting growth hormone production. I give him some vitamin C supplementation. I give him some protein supplementation, and now not only do we have protein census, but we also have growth hormone in college, in formation in the presence of vitamin C. So that's where we kind of get into the recovery, which chase is doing a >> lot of work with and how much vitamin C are supplemented with, >> you know, really depends. I try to stick to ride around in a new patient. I won't go start off three thousand and I'LL go to five thousand milligrams. It will cause a little dirty pants if I can quote some of my mentors so I try to start them light and I'll move them up I'LL go with eyes ten thousand if I need it but typically stay in the three to five thousand range >> And are you having collagen with that as well? >> I personally don't but I think it would be a good idea if he did >> with some of that. I guess I really like the idea of using the B f R a zit on the opposite lake that's injured to increase cortical drive. So we're listeners who aren't familiar when you're training one limb yet a neurological phenomenon that occurs to increase performance in the other limb. And so what ends referred to if you had one lamb that was immobilizing couldn't function. If you use BF are on the other limb, you're able to stimulate, so it's higher type to voter units able have a cortical drive that near maximal intent, which is going to help, then increase the performance of the other leg that you also say that is promoting this positive adaptation environment is kind of hormonal. Malu I per se How long does that last for the presence of growth hormone? >> It looks like that the stimulation last somewhere between forty eight and seventy two hours. And so I think that that's why when they've done studies looking at doing the afar for strength of hypertrophy, you know, five days a week, compared to two to three days a week for two to three days a week, or just essentially equal to the five days a week. So I think it is long enough that if you do it like twice a week that you're going to get enough cross over >> cash it and you're using it two for the anthologies of effect. So what do you using Be fr yu have that temporary time period of time window where a need that might be bothering your doesn't irritate as much. And are you using that window than to train other exercise and movements while they have, ah, pain for emotion. >> Yeah, absolutely. So it's and I really can't explain it. It's, um we know from the science that it doesn't matter what type of exercise that we do. There is an animal Jesus effect. And that's why I emphasized so much with provider, especially manual therapists attend to think, Hey, you know, my my hands or my needles or my laser or my ultrasound or East them or whatever it is, is the healing driver. It's not the healing driver exercises a healing driver, and I know that's my opinion and people argue with me. But it's true. My hands are not nearly as important as getting people moving because of the energies that perfect and just overall health effects. With that said, the Afar has some sort of Anil Jesus effect that I can't explain now. Of course, we all know it's in the brain. There's something that goes on where you're able to reduce the pain level for up to forty five minutes and then I can train in that window. There is an overall ability to improve people's movement even longer than that, to what I find is that once I get people moving their tenancy just like inertia. Once you get to move in, it keeps moving. Same thing with people that I work with. They tend to get moving more in my clinic. They get confidence, then they end up moving more and more and more. And they get away from, um, being >> scared. Yeah, I know that. That's a great way to put it, because you do have that hesitation to move. And when you providing a stimulus that might ease some of the pain momentarily. I know there is some research out there. Look at Tanaka Thie, the ten apathy being like knee pain, essentially the layman's term kind way to put it. And they're doing it with, like the Metrodome in the background going Ping Ping ping. They're having that external stimulus that they focus on to help disassociate the brain and the knee and the pain. And this is something I can't top what chase and how he says. Yeah, we've been using, like you alluded to Thebe fr, too. Remove the presence of pain so they can do something. These exercises that they typically associate with pain in a pain for your way. >> Yeah, And then now that they're exercising now you get the additional Anil Jesus effect of the exercise itself. Says I'm like a double like a double lang >> Gotcha. Yeah, with blood flow restriction train because it does promote such an environment that really has an intense Jane court stimulus to the body where you get this type to five or stimulated high levels of lactate high levels of metabolite accumulation. I said she had paper about the possible use of bloodflow restriction trading cognitive performance has curious if you had a chance account dive into some of that. I love to hear some of your thoughts being that you have such asshole listed view of everything. >> Yeah, definitely. I think I didn't get a chance to look at it. I appreciate you sending that to me because I have to lecture and may on reaction times, and I was trying to figure out how I'm gonna like include the afar in this lecture at some point, not be totally, you know, inauthentic. But now I can. So I totally appreciate it. I know that there is, and I know that there's an additional benefit. I've seen it. I've worked with stroke patients, other types of people that I have auto, immune, disease, different types of conditions where I've used the Afar and their functional capacity improves over what their physical capacity is doing on. And so I am not surprised at what I'm seeing with that. And I've got to learn more about what other people are thinking. It was interesting what you sent me regarding the insulin growth factor one. We know that that's driven up much higher with the Afar compared to low intensity exercise and the relationship between that and cognitive function. So I've gotta dive deeper into it. I'm not definitely not a neuroscientists, You know, I'm like a pretty much floor if I p e teacher and, you know, just trying to get people moving. And I've gotta understand them more because there is a large association between that exercise component and future >> health, not just of muscles but also a brain. Yeah, >> one of things that I do work with a neurosurgeon and he's awesome. Dr. Chat Press Mac is extremely intelligent, and he saw the blood flow restriction trade as one those means to improve cognitive performance, and I didn't find the paper after he had talked about it. Well, the things that interested me was the fact that is this huge dresser, especially in a very controlled where typically, if you're going to get that level of demand on the body, you knew something very intense. So do something that is almost no stress, Feli controlled and then allowing yourself to maybe do some sort of dual processing tasks with its reaction time and reading for use in a diner vision board. Whether if you have a laser on your head, you have to walk in a straight line while keeping that laser dot on a specific screen. I'm excited to see how be afar material or just something other domains. Whether it is, you know, motor learning or reeducation ofthe movement or vestibular therapy. I think this has a very unique place to really stress the body physiologically without meeting to do something that requires lots of equipment for having someone run up and down with a heavy sled. I'd be curious to hear some of your thoughts. I know you haven't had a huge opportunity dive into, but if I had a hand, you the the key to say Hey What do you see in the future for be fr in regards to not just the cognitive standpoint but ways you can use B a far outside of a physical training area. What kinds? Specific domains. You see it being utilised in >> we'LL definitely recovery. I love the fact of, you know, driving growth hormone and supplement incorrectly and letting people heal faster naturally. Ah, I think the ischemic preconditioning protocol is very underutilized and very not known very well, and he's skimming. Preconditioning is when we use one hundred percent occlusion either of the upper extremity or the lower extremity. We keep it on for five minutes and we do two rounds with a three minute rest in between. And I have used this to decrease pain and an athlete prior to going out and playing like a like a high level sport or doing plyometrics. We're doing other things where they're going to get muscle damage to that eye intensity exercise so you get the Anil Jesus effect around an injured tissue. But they really unique thing about the ischemic preconditioning is that it has been shown to reduce the amount of muscle damage that occurs due to the exercise. That's why they call it Preconditioning so we can utilize a prior to a game. We can use a prior to a plyometrics session. We can use it prior to a high intensity lifting session and reduce the amount of damage that occurs to the tissue. So we don't have such a long recovery time when we could continue to train at high levels. I think that that is probably the most exciting thing that I've seen. Absent of cognitive possibilities, I think it wise it on is I'd like to use with the lights. What do some lights? Teo, do some reaction time and do some, you know, memory training and things. And I love to torture my people and get them nice and tired. I think what's going to come around is all these mechanisms. They are what they are. But the true mechanism that I'm seeing is that fatigue is the primary factor. If I can fatigue you centrally and Aiken fatigue, you peripherally and the muscle that's for the adaptation occurs So although right now you know we always are on these. We have to use the specific sets and rats and weights and all these other things so true for the research, because we need to make it is homogenous as we can, but in clinic, if you're a patient, comes to me with a rotator cuff tear. I don't know what you're on, right, Max is for your external rotation. I've gotta guess. And so if I don't do exactly the right amount of weight, doesn't mean I'm not getting the benefit. Well, I'm telling you, anecdotally, that's not true. I just know that I have to take you to fatigue. And so if I'm off by a couple of wraps a big deal, I'm just not going to take you to failure. So I don't get the injury to the tissue that you normally would occur with lightweight to failure. I'm gonna get that fatigue factor. I'm going to get you to adapt, and I'm gonna get you bigger and stronger today than you were yesterday. That's the >> goal. Yeah, that's ah, that's a great way to put it because you're looking at again, you know, mechanisms in why things are occurring versus, you know, being stuck to literature. I have to use twenty percent. How do we find a way to fatigue this system and be fr being a component of that now, outside of blood flow research in train with your practice, it sounds It is quite holistic. Are there any specific areas that you see the other? That was other therapists other, You know, holistic environments could learn from outside of blood flow restriction training. What areas could they really? You know what advice such a safer that I would you give someone who's tried together holistic program to dive into outside of Sebi Afar? Is there any specific devices specific modalities supposed to specific means for a nutrition for that? >> I mean, if I was to try to put us you know what we're trying to dio. I would say that it's all about capacity versus demand. I want to try to maximize the capacity of the individual or the organism to exceed the demands that you're trying to apply to it. If we can do that, will keep you injury free will keep forming. If I allow those demands to exceed your capacity, you're going to get injured. So what can I do to maximize your capacity through nutrition, through exercise, through rest, through meditation, through prayer, through whatever that is through sleep? I think that that's really looking at the person as a whole. And if I can keep thinking about what are the demands that I'm applying? Teo, whatever tissue that is, and I can keep those demands just slightly below and try to increase the capacity, I'm going to get people better. And really, that's all I think about. Can that disk take how much pressure cannot take and what direction can I take it? Well, I'm gonna work at that direction and so we can do a little bit more and a little bit more and a little bit more, and I try to really make it simple for myself versus Reliant on a modality or anything else in that matter. Really, it's It's really just thinking about how much How much can they How much can they tolerate? And I'm goingto put restrictions on you so that you don't exceed that capacities That way that tissue can heal. And if it can't and you know, maybe that's referral to you know, some of the surgeons are non surgical positions that I work with is they may be fail my treatment. Most people can improve their capacity. We've seen eighty five year olds, Not just me, I'm saying in the literature. Improve their strength through resistance training. Eighty five. The body will always adapt. Ware not weak beings were not fragile, Weaken De stressed and we need to be stressed and we need to be stressed until the day that you put me in the grave. Otherwise we will get Sir Compagnia and we will degrade and our brain will become mush. And I just want to go that way. And I want help as many people that have the same philosophy, whether I'm doing it, one on one with somebody from teaching others. I want them now The same philosophy, Tio >> well, that makes total sense. I love the idea of we need to continually stress ourselves because do you feel like as we age, we have a Smith or belief that we can't do more, but we can't do more because we stopped doing more? Not because we can't. I work with an individual who are hey, hip replacement. Ninety six years old. He came back and four months later was working out again. And that alone was enough evidence for me to realize that it's not necessarily about, Oh, as I get older, I have to be this and we kind of have that thought process. As we age, we do less so we start to do left but find ways to stress the system in a way that can handle it right to the idea. What is the capacity, like you said? And what is their ability to adapt? Are there any specific ways that you assess an individual's capacity to handle load? Is that a lot of subject of understanding who they are? Further any other metrics you using whether we sleep tracking H R V for anything in that domain? >> I have not really done a lot of a lot of that. It's more about, you know what they tell me they want to do. You know you want to come in and you want a lift. Your grandkid. Well, that's That's our That's our marker. You want to come in and you want to do the cross that open. Okay, well, that's your marker. You want to come in, you want to run a marathon. That's your marker. You know, we could always find markers either of activities of daily living or they could be something out there. That's that's that. That's a goal. You know, Never don't half marathon, and I want to do that. So those were really the markers that I use haven't gotten into a lot of the other things. My environment, you >> know? I mean, I would love to have ah, >> whole performance center and a research lab and all that stuff and then, you know, maybe someday that with what I have and what I work with, it's it's more about just what the person wants to do and what is something fun for them to do to keep them active and healthy and from, and that really becomes the marker. And if it's not enough, you know, somebody had a e r physician committee as well. You know, I walk, you know, twenty or thirty minutes and then I walked, you know, at work all day. And I'm like Did It's not enough. And I sent him some articles that looking at physiological adaptation to walking and he's like, Yeah, you're right, it's not enough that I'm like, you know, we're a minimalist. Were like Okay, well, this is the vitamin C you need in order to be healthy, not the recommendations are so you don't get scurvy. A lot is a big difference between, you know, fending off disease versus optimal health. I'm out for optimal health, So let's stress the system to the point where we're not injuring ourselves. But we are pushing ourselves because I think there's such a huge physiological and but also psychological benefit to that. >> Yeah, this that's a great way to put it riff. Ending off disease, right? We're not. Our health care system is not very proactive. You have to have something go wrong for your insurance to take care of it. It's very backwards. That's unfortunate. Then we would like to be like. It's a place where let's not look at micro nutrients and you what were putting in her body as a means to what he says you avoided and scurry. Well, let's look at it from way to actually function and function relative to our own capacity in our own goals. Um, with that, are you doing blood work? I'm assuming of some sort. Maybe. >> Yeah, we do. Labs. Teo, look, att. A variety of different things. We don't currently do Hormonal therapy. We've got some partners in town that do that. We decided we wanted to stay in our lane and, you know, really kind of stick to what we do. And so we refer out any hormonal deficiencies. Whether you need some testosterone growth hormone is from other things. Estrogen, progesterone, whatever s. So we're not doing that currently, and we don't see ourselves doing that because we have some great partners that you a much better job than we would ever do. So I'm also a big believer in stay in your lane, refer out, make friends do whatever is best for the patient of the client. Um, because there's that pays way more dividends them than trying to dio everything you know all announce. Unless you have it already in the house that has a specialty. Yeah. No, that >> makes sense to find a way to facilitate and where you can excel. Um >> and I >> know you got a lot of the time crunch here. We have the wrap it up here for people listening. Where can we find more out about yourself? Where can we listen to you? What social media's are you on and one of those handles >> So instagram I'm under just my name Ed. Look, terra e d l e c a r a Facebook. Same thing. Just Ed. Look era Twitter and la Cara. Everything's just under Everclear. Really? Every Tuesday I do would be a far I call it BF our Tuesday I do kind of a lunch and learn fifteen twenty minutes on either a research article or protocol. If I got a question that was asked of me, I'll answer it on DH. That's an ongoing webinar. Every Tuesday I teach live be If our course is pretty much all over the world, you can go to my website at like keira dot com or d m e on any of the social media handles, and I'LL be happy to respond. Or you could just call my client body Launch Park City's dot com and give me a call >> and you're doing educational stuff that's on the B Afar Tuesday and your webinars well are those sign up websites for those, And if so, is it under your website and look era dot com? >> Uh, that's a great point. I really should have it home there. It's if you go on my social media you you'LL see it was all announced that I'm doing No, you know, whatever topic is I try to be on organized on it. I will put a link on my website. My website's getting redone right now, and so I put a link on there for be If our Tuesday under I have >> a whole >> be fr. It's called B F, our master class. It's my online BF our course on underneath there I'LL put a link. Tio might be a far Tuesdays >> gadget. Is there anything you wanna selfishly promote? Cause guys, that is an amazing resource. Everything he's talking about it it's pretty much goal anyway, You can hear more about where you work out any projects, anything that you'd be wanting others to get into or listen to that you're working on that you see, working on the future or anything you just want to share. >> I'm always looking at, you know, teaching you no more courses like love teaching. I love, you know, doing live courses. Esso I currently teach to be if our course I teach the instrument assist. Of course. Programming. I teach a, uh, a cupping movement assessment and Fossen course. So any of those things you can see on my website where I'm gonna be next? We're doing some cool research on recovery with a pretty well known pretty, well known uh, brand which I hope we'll be able to announce at some point. It looks like the afar Mike increased oxygenation in muscle tissue even with the cuffs on. So it looks like it looks like from preliminary studies that the body adapts to the hypoxic environment and my increased oxygenation while the cuffs are on. I'll know more about that soon, but that's pretty exciting. I'Ll release that when I when I can you know? Other than that if I can help anybody else or help a friend that's in Dallas that wants to see me while I'm here. I practiced from seven. AM almost till seven. P. M. Every night on. I'm also happy to consult either Via Skype. Er, >> um, by phone. >> Gosh. And you smart tools use a dotcom. Correct for the CFR cuffs. >> Yeah, you can either. Go toe. Yeah, you can go to my side of you connect with me. If you want to get it, I can get you. Uh, we could probably do a promotional discount. And if you want to get some cups but smart tools plus dot com is is the mother ship where we're at a Cleveland our We're promoting both our live courses and are and our material in our cups. >> I can vouch them firsthand. They're awesome. You guys do Amazing work and information you guys put out is really killer. I mean, the amount of stuff I've been able to learn from you guys and what you've been doing has helped me a ton. It's really, really awesome to see you guys promoting the education that way. And thank you for coming on. I really appreciate it. It was a blast talking Teo again. Guys, go follow him on Instagram. He's got some amazing stuff anyway. You can read about him, learn about him and what he's doing. Please do so and thank you. >> Thank you so much. I really appreciate it a lot of spreading the word and talking to like minded individuals and making friends. You know that I have kind of this ongoing theme of, you know, it's all about, You know, there's two things that we can control in our life. It's really what we put in our mouths and how much we move and people like you that air getting the word out. This information is really important that we've got to take control of our health. We're the only ones responsible. So let's do it. And then if there's other people that can help you reach out to them and and get the help you need. >> Well, that's great. All right, guys. Thank you for listening. Really Appreciate it. And thank you once again

(upbeat music) >> Hello, everyone and welcome to this special CUBE conversation here in our studios in Palo Alto, California. I'm John Furrier, the co-founder of SiliconANGLE Media and cohost of theCUBE, with a special preview of CyberConnect 2017, a global security conference presented by Centrify, it's an industry-independent event. I'm here with the CEO and Founder of Centrify, Tom Kemp. Tom, thanks for joining me on this preview of CyberConnect 2017. >> It's great to be here again. >> So, you guys, obviously, as a company are no longer struggling, you're clearly clearing the runway on growth. Congratulations on the success. This event will be broadcasting live on theCUBE as folks should know on the site. CyberConnect 2017 is a different kind of event, it's really the first of its kind where it's an industry gathering, not just a Black Hat, I mean, RSA's got Black Hat and they try to weave a little business in. This is all about leadership in the industry. Is that right? >> Yeah, absolutely. You know, there's really a dearth of business-focused discussions with C-Level people discussing the issues around security. And so, what we found was, was that most of the conversations were about the hackers, you know, the methodology of goin' in and hacking in. And, that doesn't really help the business people, they have to understand what are the higher level strategies that should be deployed to make their organizations more secure. So, we kind of wanted to up-level the conversation regarding security and help C-Level people, board people, figure out what they should be doing. >> And, we've obviously been reporting at SiliconANGLE, obviously, the latest and greatest on hacks. You know, you've seen everything from cyber threats, where are real hacking, to nuanced things like the rushing dissidents campaign on Facebook around voter impressions. And we saw that in the hearings in the senate where Facebook got really grilled by, you know, "Is it a real threat," no, but it is a threat in the sense that they're putting opinion-shaping. So, there's a broad range of business issues, some are highly-nuanced, some are very specific business values, you're out of business if you get hacked. So, how do you see that, because is that the discussion point? Is it more policy, all of the above, what is the overall conversations going to be like at CyberConnect 2017? >> Yeah, I think it's, look, the reality is, is that breaches before were about potentially stealing your data. But, now it's an impact on your brand. Like, what if the Russians were doing that to Pepsi or Coca-Cola, et cetera? They could just completely setup a lot of negative sentiment about you, so there's a lot of different ways to impact organizations as well. And so, what we're doing at CyberConnect is, putting forth CIOs of Aetna, US Bank, and having them describe what they do. I mean, think about a major healthcare company, Aetna, US Bank, the list goes on, you know, Blue Cross Blue Shield. And we're having the major CSOs of these large organizations tell their peers what they're doing to protect their company, their brands, et cetera. >> Well, I want to get back to the business impact in a second, but some notable key notes here. Securing a Nation Amid Change, A Roadmap to Freedom, from Retired General Keith Alexander, Former Director of the NSA and Chief of the U.S. Cyber Command. Why is he there, what's the focus for his talk? >> Well, you can't ignore the government aspect. Well, first of all, government is a huge target and we obviously saw that with the election, we saw that with the hack of the Office of Personnel Management, et cetera. And so, you know, nation states are going after governments as well as criminal organizations, so General Alexander can talk about what he did to protect us as citizens and our government. But, he also has a great insight in terms of what hackers are doing to go after critical infrastructure. >> John: He's got some experience thinking about it, so he's going to bring that thinking in? >> Absolutely, and he's going to give us an update on the latest vectors of attacks that are happening, and give us some insight on what he experienced trying to protect the United States but also trying to protect our businesses and infrastructure. So, we wanted to have him kick things off to give, you know, what more, the NSA, the ex-NSA head telling us what's going on. >> And you got amazing guests here, again the CSO from Aetna, the Chief Security Officer from Cisco, The Global Value Chain, you got US Bank. You got Amazon Web Services here talking about the Best Practice of Running Workloads on an Amazon Service Cloud. So, you got the gamut of industry, as well as some government people who have experienced dealing with this from a practitioners standpoint? What's the convoluence of that, what's the trends that are coming out of those? What can people expect to hear and look forward to watching the videos for? >> You know, I think it's going to be some of the trends that you guys talk about. It's like, how can you leverage AI and machine learning to help better protect your organization as well? So, that's going to be one huge trend. I think the other trend, and that's why we have the folks from Amazon, is in a world in which we're increasingly using mobile and Cloud and leaving the perimeter, you know, in a world where there's no perimeter, how can you secure your users, your data, et cetera? So, I think the focus of the conference is going to be very much on leveraging modern and new technologies, AI, machine learning, discussing concepts like Zero Trust. And then, also, figuring out and helping people really get some good ideas as they make the move to Cloud, how can they secure themselves, make themselves, more secure than when they had the traditional perimeter set up? >> I mean, given the security landscape, you and I discussed this in and around the industry, go back seven years, "Oh, Cloud's un-secure," now Cloud seems to be more secure then on perim because of the work that Amazon, for instance, they upped their game significantly in security, haven't they? >> Absolutely, and you know, it's interesting, it's, I mean, you see it first hand, Google comes out with announcements, Microsoft, Oracle, et cetera, and security is a key issue. And they're trying to provide a more secure platform to get people comfortable moving with the Cloud. At the same time, there's vendors such as Centrify, that's there's value-add that we can provide and one area that we specifically provide is in the area of identity and controlling who can access what, as well. So, yeah, it completely reshapes how you do security, and the vendors are contributing. What's so important that the solutions that we had before are being completely disruptive and they need to be completely adopted for the new Cloud world. >> I know it's your first event, you guys are underwriting this, it's presented by Centrify, it's not sponsored by, it's not your show. Although you're doing a lot of heavy lifting in supporting this, but your vision for this CyberConnect is really more of a gathering amongst industry folks. We're certainly glad to be a part of it, thanks for inviting us, we're glad to be there. But, this is not a Centrify-only thing, explain the presented by Centrify vis-a-vis CyberConnect. >> So, and we've also put forth another organization that we've worked with. It's an organization called ICIT, the Institute for Critical Information Technology. And, what they are, is they're a think tank. And they are very much about how can we support and secure the infrastructure of the United States, as well? We didn't want this to be a vendor fest, we wanted to be able to have all parties, no matter what technologies they use, to be able to come together and get value of this. It benefits Centrify because it raises awareness and visibility for us, but even more important, that we wanted to give back to the community and offer something unique and different. That this is not just another vendor fest show, et cetera, this is something where it's a bringing together of really smart people that are on the front-lines of securing their organizations. And we just felt that so much value could be driven from it. Because, all the other shows are always about how you can hack and ATM and all that stuff, and that's great, that's great for a hacker but that doesn't really help business people. >> Or vendors trying to sell something, right? >> Exactly. >> Another platform to measure something? >> Yeah, exactly. >> This is more of a laid-back approach. Well, I think that's great leadership, I want to give you some props for that. Knowing that you guys are very, as you say, community-centric. Now you mentioned community, this is about giving back and that's certainly going to be helpful. But, security has always been kind of a community thing, but now you're starting to see the business and industry community coming together. What's your vision for the security community at this CSO level? What's needed, what's your vision? >> I think what's needed is better sharing of best practices, and really, more collaboration because the same attacks that are going to happen for, say one healthcare organization, the hackers are going to use the same means and methods, as well. And so, if you get the CSOs in the room together and hear what the others are experiencing, it's just going to make them more better. So, the first thing, is to open up the communication. The second thing is, is that could we figure out a way, from a platform or a technology perspective, to share that information and share that knowledge? But, the first step is to get the people in the room to hear from their peers of what's going on. And, frankly, government at one point was supposed to be doing it, it's not really doing it, so, I think an event like this could really help in that regard. >> Well, and also, I would just point out the growth in GovCloud and following some of the stuff going on at Amazon, as an example, had been skyrocketing. So, you're starting to see industry and government coming together? >> Yeah. >> And now you got a global landscape, you know, this is interesting times and I want to get your reaction to some of the things that have been said here on theCUBE but also, out in the marketplace where, you know, it used to be state-actor game, not state on state. And then, if they revealed their cards, then they're out in the open. But now, the states are sponsoring, through open source, and also, in these public domains, whether it's a WikiLeaks or whatever, you're starting to see actors being subsidized or sponsored. And so that opens up the democratization capability for people to organize and attack the United States. And companies. >> Oh, absolutely, and you could right now, they have a help desk, and it's like ordering a service. "Oh, you want 500 bots going after this?" >> John: Smear a journalist for $10k. >> (laughing) Exactly, it's like as a service. Hacking as a service, they have help desk, et cetera. And, the interesting thing is. >> It's a business model. >> It's a business model, you're absolutely right. The people, it's all pay to play, right? And, just the number of resources being devoted and dedicated, and we're talking about thousands of people in Russia, thousands of people in North Korea, and thousands of people in China. And, what came out just recently, is now that they're shifting their target to individuals, and so, now you may have an individual that there may be a person just dedicated to them in China, or Russia or North Korea, trying to hack into them as well. So, it's getting really scary. >> It's almost too hard for one company with brute force, this is where the collective intelligence of the community really plays a big difference on the best practices because when you thought you had one model nailed, not just tech, but business model, it might shift. So, it seems like a moving train. >> Yeah, and we're having Mist show up, and so we're getting the government. But, I really think that there does need to be, kind of, more of an open-sourcing of knowledge and information to help better fine tune the machine learning that's needed and required to prevent these type of breaches. >> So, what can we expect? Obviously, this is a preview to the show, we'll be there Monday broadcasting live all day. What can people expect of the event, content-wise, what are your favorites? >> Well, I mean, first of all, just the people that we have there. We're going to get the two CCOs from two of the biggest healthcare companies, we're going to get the former head of the NSA, we're going to get the CSO of US Bank, I mean, we're talking the biggest financial services organizations. We're going to have the biggest healthcare organizations. We're going to have the people doing cyber. >> John: MasterCard's there. >> Yeah, MasterCard, we have the German government there as well, so we've got government, both U.S. as well as European. We've got all the big people in terms of, that have to secure the largest banks, the largest healthcare, et cetera. And then, we also have, as you talked about, obviously Centrify's going to be there, but we're going to have AWS, and we're going to have some other folks from some of the top vendors in the industry as well. So, it's going to be a great mixture of government, business, as well as vendors. Participating and contributing and talking about these problems. >> So, it's an inaugural event? >> Yes. >> So, you're looking for some success, we'll see how it goes, we'll be there. What can you expect, are you going to do this every year? Twice a year, what's the thoughts on the even itself? >> It's been amazing, the response. So, we just thought we were going to have 400 people, we sold out, we're getting close to 600 people. And now, we're going to have over 1,000 people that are going to be doing the live streaming. There's just a huge, pent-up demand for this, as well. So, we actually had to shut down registration and said sold out a week or two ago. And, so far, it looks really good, let's see how it goes. It looks like we can easily double this. We're already thinking about next year, we'll see how the event goes. If you just look at the line-up, look at the interest, or whatever, there's a pent-up demand to better secure government and enterprises. >> And leadership, like you guys are taking this as an issue, plus, others coming together. We're certainly super glad to be a part of the community, and we look forward to the coverage. This is really, kind of, what the industry needs. >> Absolutely. >> All right, Tom Kemp, the CEO and Founder of Centrify, really fast growing start up, doing an event for the community. Very strong approach, I love the posture, I think that's the way to go than these vendor shows. You know how I feel about that. It's all about the community, this is a community. I mean, look at the Bitcoin, the Blockchain, know you're customer isn't into money laundering. It's an identity game. >> Yeah, absolutely. >> Now, by the way, quick, is there going to be any Blockchain action there? >> Oh, I don't know about that, I don't think so. >> Next year. (laughing) >> Next year, exactly. >> It's certainly coming, Blockchain security, as well as a lot of great topics. Check out CyberConnect 2017. If you can't make it to New York, they're sold out, theCUBE.net is where you can watch it live. And, of course, we'll have all the video coverage on demand, on theCUBE.net, as well. So, we'll have all the sessions and some great stuff. Tom Kemp, CEO. I'm John Furrier from theCUBE, here in Palo Alto, thanks for watching. (upbeat music)