>>Welcome back to Vienna on 2021 you're watching the Cube and my name is Dave Volonte. You know, the last 10 years of cloud, they were largely about spinning up virtualized compute infrastructure and accessing cheap and simple object storage and some other things like networking. The cloud was largely though a set of remote resources that simplify deployment and supported the whole spate of native applications that have emerged to power the activity of individuals and businesses the next decade, however, promises to build on the troves of data that live in the cloud, make connections to on premises applications and support new application innovations that are agile, iterative, portable and span resources in all in all the clouds, public clouds, private clouds, cross cloud connections all the way out to the near and far edge. In a linchpin of this new application development model is container platforms and container orchestration, which brings immense scale and capability to technology driven organizations, especially as they have evolved from supporting stateless applications to underpinning mission critical workloads as such containers bring complexities and risks that need to be addressed, not the least of which is protecting the massive amounts of data that are flowing through these systems. And with me to discuss these exciting and challenging trends or Danny Allen, who's the ceo of in and Niraj Tolia, the president at Kasten Bivins gentlemen welcome to the cube. >>Thank you delighted to be here with you Dave. >>Likewise, very excited to be a Dave. >>Okay, so Danny big M and a move. Great little acquisition. You're now seeing others try to make similar moves. Why what did you see in cast in? What was the fit? Why'd you make that move? >>Well, I think you nailed it. Dave's. We've seen an evolution in the infrastructure that's being used over the last two decades. So if you go back 20 years, there was a massive digital transformation to enable users to be self service with digital applications. About 2000 or so, 2010, everything started being virtualized. I know virtualization came along before that but virtualization really started to take off because it gave return on investment and gave flexibility all kinds of benefits. But now we're in a third wave which is built on containers. And the amazing thing about containers is that as you said, it allows you to connect multi cloud, hybrid cloud the edge to the core. And they're designed for the consumption world. If you think about the cloud, you can provision things deep provisions things. That's the way that containers are designed the applications and so because they're designed for a consumption based world because they are designed for portability across all of these different infrastructures, it only made sense for us to invest in the industry's leading provider of data protection for kubernetes. And that of course is costume, >>there's some garage, I mean take us back. I mean, you know, container has been around forever. But then, you know, they started to, you know, hit go mainstream and and and and at first, you know, they were obviously ephemeral, stateless apps, kind of lightweight stuff. But but you at the time you and the team said, okay, these are gonna become more complex microservices. Maybe so micro, but you had to have the vision and you made a bet uh maybe take us back to sort of how you saw that and where where's containers have have come from? >>Sure. So let's rewind the clock right. As you said, containers, old technology in the same way virtualization started with IBM mainframes, right, containers in different forms have been around for a while. But I think when the light bulb went off for me was very early days in 2015 when my engineering team, a previous company started complaining. And the reason they were complaining about different other engineering groups and the reason they were complaining was because the right things, things were coming together sooner. We're identifying things sooner. And that's when I said, this is going to be the next wave of infrastructure. The same way watch a light virtualization revolutionized how people built deployed apps. We saw that with containers and in particular in those days we made that bet on commodities. Right? So we said from first Principles and that's where you know, you had other things like Docker, swarm esos, etcetera and we said community, that's going to be the way to go because it is just so powerful and it is, you know, at the end of the day, what we all do is infrastructure. But what we saw was that containers optimizing for the developer, they were optimizing for the people that really build applications, deliver value to all of their and customers. And that is what made us see that even though the initially we only saw stateless applications state will was going to happen because there's just so much momentum behind it And the writing for us at least was on the wall. And that's how we started off on this journey in 2017. >>What are the unique nuances and differences really in terms of protecting containers from a, from a technical standpoint, what what's different? >>So there are a couple of subtle things. Right again, the jokers, you know, I say, is that I'm a recovering infrastructure person have always worked in infrastructure systems in the past and recovering them. But in this case we really had to flip things around right. I've come at it from the cloud disks volumes. VMS perspective, in this case to do the right thing by the customer needed a clean slate approach of coming out from the application down. So what we look at is what does the application look like? And that means protecting, not just the stuff that sits on disk, what your secrets in networking information, all those hundreds of pieces that make up a cloud native application and that involves scale challenges, work, visualisation challenges for admins, KPI So all of that shifts in a very dramatic way. >>So Danny, I mean typically VM you guys haven't done a ton of acquisitions, uh, you've grown organically. So now you, you, you poppin cast in, what does that mean for you from a platform perspective? You know, IBM has this term blue washing when they buy a company did you green wash cast and how did that all work? And again, what does what does it mean from the, from the platform perspective? >>Well, so our platform is designed for this type of integration and the first type of integration we do with any of our technologies because we do have native technologies, if you think about what we do being back up for AWS for Azure, for G C p, we have backup for Acropolis Hyper Visor. These are all native purpose built solutions for those environments and we integrate with what we call being platform services. And one of the first steps that we do of course is we take the data from those native solutions and send it into the repository and the benefit that you get from that is that you have this portable, self describing format that you can move around the vein platform. And so the platform was already designed for this Now. We already showed this at demon. You saw this on the main stage where we have this integration at a data level but it goes beyond that beam platform services allows us to do not just day one operations, but day two operations. Think about um updating the components of those infrastructures or those software components that also allows reporting. So for example you can report on what is protected, what's not protected. So the platform was already designed for this integration model. But the one thing I want to stress is we will always have that stand alone product for kubernetes for uh you know, for the container world. And the reason for that is the administrator for Kubernetes wants their own purpose build solution. They want it running on kubernetes. They want to protect the uniqueness of their infrastructure. If you think about a lot of the container based systems there, They're using structured data. Non structured data. Sure. But they're also using object based storage. They're using message queues. And so they have their nuances. And we want to maintain that in a stand alone product but integrated back into the Corvin platform. >>So we do these we have a data partner called GTR Enterprise Technology Research. They do these quarterly surveys and and they have this metric called net score is a measure of spending momentum and for the last, I don't know, 8, 10, 12 quarters the big four have been robotic process automation. That's hot space. Cloud obviously is hot and then A I of course. And but containers and container orchestration right up there. Those are the Big four that outshine everything else, even things like security and other infrastructure etcetera. So that's good. I mean you guys skating to the puck back in 2015 rush, you've made some announcements and I'm and I'm wondering sort of how they fit into the trends in the industry. Uh, what what's, what's significant about those announcements and you know, what's new that we need to know about. >>Sure. So let me take that one day. So we've made a couple of big interesting announcement. The most recent one of those was four dot release after casting by women platform, right? We call it kitten and right. We've known rate since a couple of weeks colonial pipeline ransom. Where has been in the news in the US gas prices are being driven up because of that. And that's really what we're seeing from customers where we are >>seeing this >>increase in communities adoption today. We have customers from the world's largest banks all the way to weakly connected cruise ships that one could burn. It is on them. People's data is precious. People are running a large fleet of notes for communities, large number of clusters. So what we said is how do you protect against these malicious attacks that want to lock people out? How do you bring in mutability so that even someone with keys to the kingdom can't go compromise your backups and restores, right? So this echoes a lot of what we hear from customers and what we hear about in the news so well protected that. But we still help through to some of the original vision behind cast. And that is, it's not just saying, hey, I give you ransomware protection. We'll do it in such an easy way. The admin barely notices. This new feature has been turned on if they wanted Do it in a way that gives them choice right. If you're running in a public cloud, if you're running at the edge you have choice of infrastructure available to you and do it in a way that you have 100% automation when you have 100 clusters when you deploy on ships, right, you're not going to be able to have we spoke things. So how do you hook into CHED pipelines and make the job of the admin easier? Is what we focused on in that last >>night. And and that's because you're basically doing this at the point of writing code and it's essentially infrastructure as code. We always talk about, you know, you want to you don't want to bolt on data protection as an afterthought, but that's what we've done forever. Uh This you can't >>so in fact I would say step before that day, right are the most leading customers we work with. Right to light up one of the U. S. Government's largest contractors. Um Hey do this before the first line of code is written right there on the scalp cloud as an example. But with the whole shift left that we all hear the cube talks a lot about. We see at this point where as you bring up infrastructure, you bring up a complete development environment, a complete test environment. And within that you want to deploy security, you want to deploy backup your to deploy protection at day zero before the developer in so it's the first line of cordon. So you protected every step of the journey while trying to bolt it on the sound. Seemingly yes, I stitched together a few pieces of technology but it fundamentally impacts how we're going to build the next generation of secure applications >>Danny, I think I heard you say or announced that this is going to be integrated into Wien backup and replication. Um can you explain what that took? Why? That's important. >>Yeah. So the the timeline on this and when we do integrations from these native solutions into the core platform, typically it begins with the data integration, in other words, the data being collected by the backup tool is sent to a repository and that gives us all the benefits of course of things like instant recovery and leveraging, de doop storage appliances and all of that step to typically is around day to operations, things like pushing out updates to that native solutions. So if you look at what we're doing with the backup for AWS and Azure, we can deploy the components, we can deploy the data proxies and data movers. And then lastly there's also a reporting aspect to this because we want to centralize the visibility for the organization across everywhere. So if your policy says hey I need two weeks of backups and after two weeks and I need weekly backups for X amount of time. This gives you the ability to see and manage across the organization. So what we've demonstrated already is this data level integration between the two platforms and we expect this to continue to go deeper and deeper as we move forward. The interesting thing right now is that the containers team often is different than the standard data center I. T. Team but we are quickly seeing the merge and I think the speed of that merging will also impact how quickly we integrate them within our platform. >>Well I mean obviously you see this for cloud developers and now you're bringing this to any developers and you know, if I'm a developer and I'm living in an insurance company, I've been, you know, writing COBOL code for a while, I want to be signed me up. I want to get trained on this, right? Because it's gonna I'm gonna become more valuable. So this is this is where the industry is headed. You guys talk about modern data protection. I wondered if you could you could paint a picture for us of sort of what what this new world of application development and deployment and and data protection looks like and how it's different from the old world. >>Mhm. So I think that if you mentioned the most important word, which is developer, they come first, they are the decision makers in this environment, the other people that have the most bull and rightly so. Oh, so I think that's the biggest thing at the cultural level that is, developers are saying this is what we want and this is what we need to get the job done, we want to move quickly. So some of the things are let's not slow them down. Let's enable them, let's give them any P I to work with. Right? No. Where in bulk of production, use will be api based versus EY base. Let's transparently integrate into the environment. So therefore protection for security, they need zero lines have changed code. Mm So those are some of the ways we approach things. Now when you go look at the requirements of the developers, they said I have a Ci cd pipeline to integrate into that. I have a development pipeline to integrate into that. I deploy across multiple clouds sometimes. Can you integrate into that and work seamlessly across all those environments? And we see those category of us coming up over and over again from people. >>So the developer rights once and it doesn't have to worry about where it's running. Uh it's got the right security, there are a protection and those policies go with it, so that's that's definitely a different world. Um Okay, last question. Uh maybe you guys could each give your opinion on sort of where we're headed, uh what we can expect from the the acquisition, the the integration, what should we look forward to and what should we pay attention to? >>Well, the one obvious thing that you're going to see is tremendous growth on the company's side and that's because Kubernetes is taking off cloud is taking off um SaAS is taking off and so there's obvious growth there. And one of the things that were clearly doing is um we're leveraging the power of of, you know, a few 1000 sales people to bring this out to market. Um, and so there is emerging of of sales and marketing activities and leveraging that scale. But what you shouldn't expect to see anything different on is this obsessive focus on the product, on quality, on making sure that we're highly differentiated that we have a product that the company that our customers and companies actually need no garage. >>Yeah. So I'll agree with everything down, he said. But a couple of things. Excite me a lot. Dave we've been roughly eight months or so since acquisition and I particularly love how last what in this quarter have gone in terms of how we focuses on solving customer problems. All right. So we'll always have that independent support for a cloud date of customers, but I'm excited about not just working with the broadest side of customers and as we scale the team that's going to happen, but providing a bridge to all the folks that grew up in the virtualization world, right? Grew up in the physical wall of physical service, etcetera and saying, how do we make it easy for you to come over to this new container Ization world? What is the on ramps bridging that gap serving as the on ramp? And we're doing a lot of work there from the product integration and independent product features that just make it easy. Right? And we're already seeing feel very good feedback for that from the field right now. >>I really like your position. I just dropped my quarterly cloud update. I focused, I look at the Big Four, the Big Four last year, spent $100 billion on Capex. And I always say that is a gift to companies like yours because you can be that connection point between the virtualization crowd, the on prem cloud, any cloud. Eventually we'll be, we'll be more than just talking about the Edge will actually be out there, you know, doing real work. Uh, and I just see great times ahead for you guys. So thanks so much for coming on the cube explaining this really exciting new area. Really appreciate it. >>Thank you so much. >>Thank you everybody for watching this day. Volonte for the Cube and our continuous coverage of the mon 2021, the virtual edition. Keep it right there. >>Mm mm mm

>>lost myself. >>You know, one of the things that I love about the Cuba being doing it for 11 years now is that everyone that we interviewed years and years ago, they all getting promoted. So much fun to watch everyone grow and and now it's stews over there now so it's fun to get to do something. When >>are you gonna, are you gonna get to interview stew for? Way >>to put them on the hot seat? I think he's afraid actually >>throughout all the talking points. Right. 1st question. The way >>we do miss too. I will say that it is amazing. Okay, I'm ready to go. >>Red >>Hat Summit read. Pat Summitt, we're coming to you in. Hello and welcome back to the Red Hat Summit 2021 virtual coverage I'm john for is the cube coverage of Palo alto with the remote interviews for our virtual conference. You've got two great guests cube alumni's Tom Anderson VP of answerable automation platform and Robyn Bergeron who's the Senior manager and small community community architect and all the great things involved, Robyn great to see you tom. Thanks for coming back on red hat some of this year. Virtual. Good to see you. >>Thanks for having us. >>So since last summit, what's the updates on the answerable community and the automation platform? Tom we'll start with you automation platform. What's the big updates? >>Yeah. So since the last time a lot has happened in the unanswerable land. If you will also last time that we were talking about constant collections have given distribution format or the integrations that ends this close. So a lot of the content. Uh huh. As well as the commercial users we launched last year a fucking program certified contact program with our partners and including partners to certify the content collections today. Create co certify them where we work together to make sure that they're uh developed against and tested against a proper step so that both of us can provide them to our customer basis with confidence that they're going to be working informed broccoli and that we red hat and our partners co support those out in our customers production parts. That was a big deal. The other thing that we announced late last fall was the private automation hub. And that's the idea where our customers obviously appreciate the idea of being able to go to Ansel Galaxy or the answerable automation to go and grab these content collections. This these integrations and bring them down in their environment. They wanted a way that they wanted a methodology where there are a repository where they can curate content from different sources and then manager across the environment. The automation across their environment. Kind of leaning into a little bit of automation content as code if you will. And um, so we launched the automation of the private automation hub where that sits in our customers infrastructure, whether that's in the cloud or on premises with both, and allows them to grab content from Galaxy from the answer automation. Uh, the answer automation hub on cloud got red hat dot com as well as their internally developed content and to be able to manage and provide that across their organization governed by a set of policies. So lots of stuff is going on real advancement in the amount of content that we provide, uh, the amount of collections that we provide them certified up for customers and and the ability to manage that company across the teams. >>I want to do a drill down on some of the unification of teams, which is a big message as well as operating scale because that's the super value proposition you guys have and want to get that. But robert, I want to come back to you on the community so much has gone on, we are now into the pandemic for almost a year and a half now, um it's been a productivity boom. People, developers have been working at home for a long time, so it's not a new workflow for them, but you've seen a lot more productivity. What has changed in the community since last summit? Again, virtual to virtual again between the Windows here, event Windows, you guys have a lot going on. What's new in the community gets an update? >>Yeah, well, I mean if we go back to summit, you know, this time ish, you know, last year we were wrapping up more or less the, it was, you know, we used to have, you know, everything you would install answerable, you would get all the modules, you get everything, you know, it was all all all together, which, you know, is great for new users who don't want to have to figure things out. It helps them to really get up and started running quickly. Um and But, you know, for a from a community perspective, trying to manage that level of complexity turned out to be pretty hard. So the move to collection was actually great for, you know, not just, you know, for a user perspective, but also from a community perspective. Um and we came out with the answerable to 10 that was last fall, I believe, and that was the first real release advance. Well, where we had, you know, collections were fully in stan she hated uh you know, they were available on Galaxy, but you can also get them as part of the animal community distribution. Um, fast forward to now. You know, we just had the answer to all three point oh release here in february and we're looking to answer bill ford auto here in early May. So, you know, there's been a lot of activity, a lot has improved honestly as a result of the changes that we've made, it's made it a lot easier for contributors to get in with a smaller group that's more of their size and you know, be able to get start and identify, you know, who are, they're interested peers in the community. So that's been a boon for us honestly. Um, you know, the pandemic otherwise is, you know, I think taught all of us, you know, certainly you john about the, the amazing things that we can do virtually. So we've had a lot of our meetups pivot to being virtual meetups and, and things like that. And it's been great to see how, how easily the community's been able to pivot around. You know, this sort of event. Um, I hope that we don't have to just keep practicing it for forever, but in the meantime, you know, it's enabled us to continue to get things done. Thank goodness to every video platform on earth. Yeah, >>well we appreciate we're gonna come back and talk more about that in the future, but best practice what we all learned and stories. But I think I want to come back to you on the persona side of answerable because one of the things we talked about last time that seems to be getting a lot of traction is that multiple personas. So I want to just hold off that will come back tom back to back to you were red hat summit. You guys have an apple fest, which is your own event that you guys drill down on this. So users Washington, you know this, your own community, but now part of red hat part of IBM, which IBM thinks also happening soon as well. Red hat some, it still is unique event. How is answerable fitting into the big picture? Because the, the value proposition of unifying teams is really consistent now with red hats overall arching thing, which is operating at scale open shift Robin just mentioned, where is the automation platform going this year? What's the story here at red hat summit for the automation platform? >>Yeah, that's that's a great question. We've seen so kind of timeless, a little bit of dependent and how it has accelerated some existing trends that we already saw and one of those is really around the democratization of the application delivery teams, more people delivering infrastructure and applications independent of each other, which is right, faster and more agile, all of those other. Good, good uh, words that apply to that. But what that does bring up is the opportunity for um >>patient >>of work, replication of effort, uh not reusing necessary things that are in existence already that other things may have maybe not complying with all of the policies if you will, the configuration and compliance policies. And so it's really kind of brought danceable out into focus even more here because of the car comin back plane that provides a common language and common automation back plane across these different teams and across these different personas. The great thing about what we supply for these different personas, whether its application developers, infrastructure owners, network engineers set up teams, get ox teams, There's so many of these options out there now, All want independent access to infrastructure and deploying infrastructure. And Answerable has the kind of levers that each of those communities, whether it's API or Cli s or event based automation or uh web hooks, et cetera et cetera. You know, service catalog. He lies all of those um interfaces if you will or modalities are accessible into hands of water nations. What's really allowed us to be this sort of connective tissue or blue across these different silos or remains of the organization the time of the year? Open ship specifically one of the things that we talked about last fall and are answerable fest was our integration between Answerable to automation platform are advanced cluster management product and are open ship platform that allows native applications running on open ship. Be able to talk to a sensible automation operator that's running on that same platform to do things off platform for it that our customers are already using. Answer before. So connecting their cloud, native platforms with their existing ecosystems and infrastructures. Systems of records, network systems, uh, ticketing systems, you name it. So all of those sort of integrations and school has become the connected blew across all of these different environments time. Traditional, anti biotic native, you name it. So it's really been it's really been fun and it's been an exciting time for us inside the portfolio. And uh, >>that's a great point connective tissue is a great way to describe some of these platform benefits because you have been on this platform for a really long time and the benefits are kind of being seen in the market. Certainly as people have to move faster with the agility robert. I want to come back to you because you brought up this idea of personas. I mean we all know devops infrastructure as code has been our religion for over a decade more, but now the word DEv sec ops is more prevalent in all the conversations the securities now weaved in here. How are you seeing that play out in the community and then tom if you can give some color commentary to on the automation platform, how security fits in. So devops everything's being operationalized at scale, we get that that's one of the value problems You have. But def sec off as a persona, more people want more sex. Deb is great more ops and standardisation. More developers, agile standards and then security def sec ops. What's your? I >>thought it was dev net sec off. >>Okay. I've forgotten that they were putting that in their networks abstracted away, you know, As we say. Yeah. >>Well, you know, from, from my perspective, you know there are people and their jobs all over the place is right. Like they you know the more they can feel like they're efficient and doing great stuff at their work. Like they're happy to bring as many people into the fold as possible, right? And you know normally security has always been this you know it's sort of like networking right? It's always been this sort of isolated this special group over here that's the traditional you know one of the traditional I. T. Bottlenecks that causes us to not be able to get anything done. But you know on a community level we see folks who are interested in security you know all the time. I know we've certainly done quite a bit of work with some folks at IBM around one of their products which I assume tom will get more into here in just a moment, but from, you know, a community perspective, I mean, we've seen people who have been writing, you know, playbooks and roles and you know, now collections for uh you know, all the traditional government testing, you know, is are, you know, missed standards, all of that kind of stuff. Um and you know, it's one of those, it's part of network effects and it's a great place where actually automation hub, I think, you know, for folks who are on prem or you know, any of our customers are really going to start to see lots of value is how it will be able to connect folks inside the organization organically through just the place where I'm doing my answerable things, allows them to find each other really, and build those, you know, take it from being silos of automation everywhere into a really sort of networked, you know, internal network of of answerable friends and uh danceable power users that can work together and collaborate, you know, just the same way that we do an open source >>and tom so I. T. Modernization requires security. What's your take on this? Because, you know, you got cluster a lot of cluster advanced cluster management issues, you've got to deal with the modern apps, they're coming, I. T. S got to evolve. What's your take on all >>this? Yeah, not only does I have to call but it's it's an integration like the rest of the environment and be able to respond the spirit of that song on the areas that we put a lot of effort into advanced in terms of curating and solutions around national security automation. We talked about that in the past, the idea of connecting the SEc ops teams that are doing intrusion detection or threat hunting and then responding in an automated way to those threats protections. Right? So, connecting stepped up to the bike, which is traditionally been styled operations and silo teams. And now it is curated against the security automation uh, solution that we've got a market with our partners. It connects those two teams in a single sort of way. We've done a lot of work with our friends that idea around this area because they are big and that security area, a radar and other products in their portfolio. So we've done a lot of work with them but we don't want to work with lots of our partners for their side. There are Microsoft in those areas. Traditionally Danceable has done a great job on sort of compliance around configuration enforcement, right setting and enforcing configuration. Now we moved into connecting set pops with IT security automation. And now with our acquisition of staff blocks along with our advanced custom management immigration with Danceable were starting to say, what are the things inside that sack office workflow that may require integration or automation packaged? Automate automation with other parts of the environment, bringing all of those pieces together as we move forward to security for us. >>Okay. I gotta ask you guys the number one question that I get all the time and I see in the marketplace is kind of a combo question is how do I accelerate the automation of my cloud native development with my traditional infrastructure? Because as people put in green born the cloud projects, whether it's whether and then integrating able to cloud on premises with nutritional infrastructure, how do I accelerate those two environments? How I automate accelerate the automation? >>Yeah. So it's a great story for us and this is what we're talking about, small and special as we have bringing together of our advanced cluster management product, open ship platform and it's just, you know, widespread use through all the automation of both traditional and cognitive changes. Whether it's cloud infrastructure on premise, start network, you name it, customers are using answerable user, you're using answer to do all kinds of pieces in the system infrastructure. Being able to tie that to their new collaborative initiatives without having to redo all of that work that they've already done to integrate that existing um infrastructure automation with their cognitive accelerate substantial what I call the offer operationalization to say operated operationalization, their cloud native platforms that are existing infrastructure and existing I uh, ecosystem. I believe that that's where the answer the automation and plays a key role in connecting those students is together without having to redo all that work that's been done in investment >>robert. What's your take on this? This is what people are working on the trenches, they realized cloud benefits. They got some cloud native action, and also that they got the on the traditional environment, they got to get them connected and automated. >>Yeah, absolutely. I mean, you know, the beauty of answerable, you know, from an end user perspective is, you know, how easy it is to learn and how easy the languages to learn. And I think, you know, that that portability, you know, it doesn't matter like how much of a rocket scientist you are, you know, everybody appreciates simplicity, everybody appreciates being able to hand something simple to somebody else and letting other people get done and having it be more or less in a it's not quite english, but it's definitely, you know, answer is quite readable, right? Um, and you know, when we looked at, you know, when we started to work on all the answerable operators, you know, one of that, one of the main pieces there was, making sure that that simplicity that we have an answerable is brought over directly into the operators. So just because it's cloud native doesn't mean you suddenly have to learn, you know, a whole set of new languages and peoples just as portable there as it is to any other part of the your mighty organization, infrastructure or whatever it is that you have going on. >>Well, there's a lot of action going on here at red hat summit 2021 things I wanted to bring up in context of the show um is the successor and the importance of you guys having answerable collections. This has come up multiple times. Um as we talked about those personas and you've got these new contributors, you've got people contributing content. Um, as open source continues to grow and be phenomenal value proposition. Touch on this uh, concept of collections. What's the updates? Why is it important? Why should folks pay attention to it and continue to innovate with collection? >>This is from a commercial perspective of food products, questions and down has made a lot of these contributors to create an exploit, distribute content at the end, the problems mentioned earlier, these iterations announced, we'll have all of the documentation, all those collections, all within one. If you call the batteries included back at the time that day. Right. But that, that meant that contributors um, be able to deploy their content with the base, has the distribution. They have to wait for the next version. Events. Alright, that's when that content would get redistributed the next investment. He coupled content from the core engine, putting that into elections that are individual elements of related innovations closes can use at their own pace. So users and customers can get content baby a case that contributors like in public. So, uh, customers don't have to wait for the next evolution shipping products. You get a new version of the immigration is really like, you know, so again, a couple of those things that last into the different faces the engine or the platform itself is the state Department's here. It's going to be a certain website. Content itself, all the different content, the network providers ready platforms, all of those same pace. You girls have their own life cycle quite sweet. It allows us to get more functionality for customers hands like bigger and then launching our Certified can support that. Okay. Certified. Support that content tells me the values that we bring our customers with the subscription. Is that ecosystem and highest partners that we work with Certified and support the stuff that we should and support with possible superb benefits, both on the access to the technology as well as the access to the value of this. In terms of immigration testing and support >>Robin, What's your take on the community? I see custom automation with with the connector, a lot of action going on collections. >>Yeah, absolutely. Um, you know, it's been interesting, you know, tom just mentioned the, you know how everything previously all had to be released all at once. Right. And if you think about, you know sure I have answerable installed but you know, how often do I have to, you know, just even as a regular, I'm not a system administrator these days, type person like how often do I have to, you know, click that button to update, you know, my Mac or my Lennox machine or, you know, my Windows machine or, you know, the operating system on my telephone, right? Every time one of these devices that answerable connects to or a program or whatever it is, connects to something, those things are all operating and, you know, developing themselves at their own pace is right? So when a new version of, you know, uh, uh, well, we'll call Red Hat enterprise Linux when a new version of Red Hat enterprise Lennox comes out, uh, if there are new changes or new features that, you know, we want to be able to connect to it. That's not really helpful when we're not releasing for another six months. Right? So it's really helped us, you know, from a community angle to be able to have each of these collections working in concert with, you know, like for example, in real like the Lennox subsystems that are actually making things that will be turned into collections, right? Like Sc Lennox or System D right? Like those things move at their own pace, we can update those at our own pace in in collections and then people can update those collections without having to wait another six months or eight months or whatever it is for a new version of answerable to come out. It's really made it easier for all of those, you know, developers of content to work on their content and their, you know, answerable relationships almost in sync and make sure that, you know, but not, I'm going to do it over here and then I'm gonna come back over here and fix everything later. It's more of a continuous >>development. So they contribute experience is better than you'd say. >>I'm sorry, >>the contributor experiences better than. Oh, >>absolutely. Yeah, 100%. I mean, it's, >>it's, >>you know, there's something to be said for. I wouldn't say it's like instant satisfaction, but, but certainly the ability to have a little bit more independence and be able to release things as as you see fit and not be gated by the entire rest of the project is amazing for those >>votes. So I put you on the spot, Robin. So if I'm a, I'm a developer bottom line, me, what's in it for me? Why? Why should I pay attention to collections? What's the bottom >>line? Well, you know, answerable as a platform and, and for benefits from network effects. Um, you know, the reason that we've gotten as big as we have sort of like the snowball rolling downhill, right, the more people that latch on to what you're doing, the more people benefit and the more, you know, additional folks want to join in. So, you know, if I, if I was working on any other product that I would consider being able to have automated with answerable, um, you know, the biggest thing that I would look at is, well, you know, what are those people also using or they automating it with an apple and I can guarantee you 99% of the time, everything else that people are using is also being automated with answerable. So you'd be crazy to not, you know, want to participate and make sure that you're providing the best, you know, and experience for your application because for every Application or device that we can connect you, there's probably 20 other competitors that also make similar applications that folks might also consider in lieu of you if you're not using your not providing ample content >>for it. Hey, make things easier, simple to use and you reduce the steps it takes to do things. That's a winning formula. Tom. I mean when you make things that good, then you get the network effect. But this highlights what you mentioned earlier about connective tissue. When you use words like connective tissue, it implies an organizational is not a mechanism. It's not just software, it's people, there's a people experience here in the automation platform. This seems to be the bottom line. What's, what's your take? What's your bottom line of you? I'm a developer. What's in it for me? Why should I pay attention to the automation platform? >>States of the public developer. What excites me is using it? Yeah, I'm just composition department and crossing those domains in silence and sort of can issue across these tools and resolve this means those contributors is developed as a great denomination come embedded in the hands of more people across the organization. Absoluteal more simple. five way by using the explanation. Sometimes they get access right. You see those out the automation of South coast for so long as they get access to existing automation faster. They have to run into the expert on their part requirement a local hotel folks and the real in terms of automation and that kind of a patient. Excellently. When I'm getting on you about the details of what it takes them, you configure the network and figure the storage elements. They rely on those automation developers and contributors that would do that for them. You must really work powers of this Children across those news process of human. Again when I got kidnapped and sent cops, the idea of connecting to the network, being able to do all of these tasks with the same language and the same. In addition, funds had some money faster and get some of the kind of quote responsibilities without worrying. Line >>Robin, you wanted to talk about something uh, in the community. Any updates? I think navigator you mentioned you wanted to mention uh, plug for that. Absolutely. >>So, you know, um, much like any other platform in the universe. You know, if you don't have really great uh, tools for developing content, you're kind of, you know, dead in the water, right? Or you're leaving it to fate. So we've been working on a new project. I'm not part of the product yet, but you know, it's sort of in a community exploratory phrase released early release often or you know, minimum viable project I guess might be the other way to describe it currently. Uh it's a called Animal Navigator, it's a TUI which is like a gooey, but it's got a sort of a terminal user interface look to it that allows you to, you know, develop, its a sort of interface where you can develop content, uh you know, all in one window, have your, you know, documentation accessible to you have, you know, all of your test results available to you in one window, um rather than I'm going to do something here and then I'm gonna go over here and now, I'm not sure. So now I'm gonna go over here and look at docs instead. It's all, you know, it's all in one place, um which we think will actually, but I mean, I know the folks who have seen it have already been like, but you know, it's definitely an early community stages right now. It's, you know, we can give you the link github dot com slash answer slash danceable navigator, but >>versus a gooey versus a command line interface are how do you innovate on the command line? It's a kuwaiti uh it's >>um you know, there there's so many ideas out there and I think tom can probably talk to some of this, you know, how that might relate to V. S. Code or you know, many of the other traditional developer ideas that are out there, but you know, the goal certainly to be able to integrate with some of those other pieces. Um but you know, it's one of those things where, you know, if everybody is using the same tool, we can start to enforce higher levels of quality and standards through that tool. Uh there's benefits for everyone tom, I don't know if you want to add on to that in any way. >>Yeah, it's just kind of one of our focus areas religious making it as easy as possible to create things and a lot of nations. So part of that is essentially a kind of road map in the nesting table and spoke that that's not presented to the security is you don't build test deploy. So people are making a contributor that builders life job. >>Well, thanks for coming on tom and Robyn. Thanks for sharing the insight here. Redhead Summit 21 virtual. I'll see you guys do continue to do a great job with the success of the platform, which has been, you know, consistently growing and having great satisfaction with developers and now ops teams and sec teams and Net teams, you know, unifying these teams is certainly a huge priority for enterprises because the end of the day, cloud scale is all about operating a skill, which means more standards, more operations. That's what you guys are doing. So. Congratulations on the continued success. Thanks for sharing. >>Thanks for having us. >>Okay. I'm John for here in the queue, we are remote with Cube virtual for Reddit Summit 2021. Thanks for watching what?

>>from around the globe. It's the Cube presenting Cuban cloud brought to you by silicon angle. Welcome to the cubes event. Virtual event. Cuban Cloud. I'm John for your host. We're here talking to all the thought leaders getting all the stories around Cloud What's going on this year and next today, Tomorrow and the future. We gotta featured startup here. Jonah Clipper, who is the CEO and founder of Stack Hawks. Developing security software for developers to have them put security baked in from the beginning. Johnny, thanks for coming on and being featured. Start up here is part of our Cuban cloud. Thanks for joining. >>Thanks so much for having me, John. >>So one of our themes this year is obviously Cloud natives gone mainstream. The pandemic has shown that. You know, a lot of things have to be modern. Modern applications, the emerald all they talked about modern applications. Infrastructure is code. Reinvent, um is here. They're talking about the next gen enterprise. Their public cloud. Now you've got hybrid cloud. Now you've got multi cloud. But for developers, you just wanna be building security baked in and they don't care where the infrastructure is. So this is the big trend. Like to get your thoughts on that. But before we jump in, tell us about Stack Hawk What you guys do your founded in 2019. Tell us about your company and what Your mission is >>Awesome. Yeah, our mission is to put application security in the hands of software developers so that they can find and fix upset books before they deployed a production. And we do that through a dynamic application scanning capability. Uh, that's deployable via docker, so engineers can run it locally. They can run it in C I C. D. On every single PR or merge and find bugs in the process of delivering software rather than after it's been production. >>So everyone's talking about shift left, shift left for >>security. What does >>that mean? Uh, these days. And what if some of the hurdles that people are struggling with because all I hear is shift left shift left from, like I mean, what does What does that actually mean? Now, Can you take us through your >>view? Yes, and we use the phrase a lot, and I and I know it can feel a little confusing or overused. Probably. Um, When I think of shift left, I think of that Mobius that we all look at all of the time, Um, and how we deliver and, like, plan, write code, deliver software and then manage it. Monitor it right like that entire Dev ops workflow. And today, when we think about where security lives, it either is a blocker to deploying production. Or most commonly, it lives long after code has been deployed to production. And there's a security team constantly playing catch up, trying to ensure that the development team whose job is to deliver value to their customers quickly, right, deploy as fast as we can, as many great customer facing features, um there, then, looking at it months after software has been deployed and then hurrying and trying to assess where the bugs are. And, um, trying to get that information back to software developers so that they can fix those issues. Shifting left to me means software engineers are finding those bugs as their writing code or in the CIA CD pipeline long before code has been deployed to production. >>And so you guys attack that problem right there so they don't have to ship the code and then come back and fix it again. Or where we forgot what the hell is going on. That point in time some Q 18 gets it. Is that the kind of problem that that's out there? Is that the main pain point? >>Yeah, absolutely. I mean a lot of the way software, specifically software like ours and dynamic applications scanning works is a security team or a pen tester. Maybe, is assessing applications for security vulnerability these, um, veteran prod that's normally where these tools are run and they throw them back over the wall, you know, interrupting sprints and interrupting the developer workflow. So there's a ton of context switching, which is super expensive, and it's very disruptive to the business to not know about those issues before they're in prod. And they're also higher risk issues because they're in fraud s. So you have to be able to see a >>wrong flywheel. Basically, it's like you have a penetration test is okay. I want to do ship this app. Pen test comes back, okay? We gotta fix the bug, interrupts the cycle. They're not coding there in fire drill mode. And then it's a chaotic death spiral at that point, >>right? Or nothing gets done. God, how did >>you What was the vision? How did you get here? What? How did you start? The company's woke up one morning. Seven started a security company. And how did what was the journey? What got you here? >>Sure. Thanks. I've been building software for software engineers since 2010. So the first startup I worked for was very much about making it easy for software engineers to deploy and manage applications super efficiently on any cloud provider. And we did programmatic updates to those applications and could even move them from cloud to cloud. And so that was sort of cutting my teeth and technology and really understanding the developer experience. Then I was a VP of product at a company called Victor Ops. We were purchased by spunk in 2018. But that product was really about empowering software engineers to manage their own code in production. So instead of having a network operations center right who sat in front of screens and was waiting for something to go wrong and would then just end up dialing there, you know, just this middle man trying to dial to find the person who wrote the software so that they can fix it. We made that way more efficient and could just route issues to software engineers. And so that was a very dev ops focused company in terms of, um, improving meantime to know and meantime to resolve by putting up time in the hands of software engineers where it didn't used to live there before it lived in a more traditional operations type of role. But we deploy software way too quickly and way too frequently to production to assume that another human can just sit there and know how to fix it, because the problems aren't repeatable, right? So So I've been living in the space for a long time, and I would go to conferences and people would say, Well, I love for, you know, we have these digital transformation initiatives and I'm in the security team and I don't feel like I'm part of this. I don't know. I don't know how to insert myself in this process. And so I started doing a lot of research about, um, how we can shift this left. And I was actually doing some research about penetration testing at the time, Um, and found just a ton of opportunity, a ton of problems, right that exist with security and how we do it today. So I really think of this company as a Dev Ops first Company, and it just so happens to be that we're taking security, and we're making it, um, just part of the the application testing framework, right? We're testing for security bugs, just like we would test for any other kind of bucks. >>That's an awesome vision of other great great history there. And thanks for sharing that. I think one of the things that I think this ties into that we have been reporting aggressively on is the movement to Dev Stack Up, Dev, Ops Dev SEC Ops. And you know, just doing an interview with the guy who stood up space force and big space conversation and were essentially riffing on the idea that they have to get modern. It's government, but they got to do more commercial. They're using open source. But the key thing was everything. Software defined. And so, as you move into suffer defined, then they say we want security baked in from the beginning and This is the big kind of like sea level conversation. Bake it in from the beginning, but it's not that easy. And this is where I think it's interesting where you start to think, uh, Dev ops for security because security is broken. So this is a huge trend. It sounds easy to say it baked security in whether it's an i o T edge or multi cloud. There's >>a lot >>of work there. What should people understand when they hear that kind of platitude of? I just baked security and it's really easy. It's not. It's not trivial. What's your thoughts on >>that? It isn't trivial. And in my opinion, there aren't a lot of tools on the market that actually make that very easy. You know, there are some you've had sneak on this program and they're doing an excellent job, really speaking to the developer and being part of that modern software delivery workflow. Um, but because a lot of tools were built to run in production, it makes it really difficult to bake them in from the beginning. And so, you know, I think there are several goals here. One is you make the tooling work so that it works for the software engineer and their workflow. And and there's some different values that we have to consider when its foreign engineer versus when it's for a security person, right? Limit the noise, make it as easy as possible. Um, make sure that we only show the most critical things that are worth an engineer. Stopping what they're doing in terms of building business value and going back and fixing that bugs and then create a way to discuss in triage other issues later outside of the development. Workflow. So you really have to have a lot of empathy and understanding for how software is built and how software engineers behave, I think, in order to get this right. So it's not easy. Um, but we're here and other tools air here. Thio support companies in doing that. >>What's the competitive strategy for you guys going forward? Because there's a big sea change. Now I see an inflection point. Obviously, Cove it highlights. It's not the main reason, but Cloud native has proven it's now gone mainstream kubernetes. You're seeing the big movement there. You're seeing scale be a huge issue. Software defined operations are now being discussed. So I think it's It's a simple moment for this kind of solution. How are you guys going to compete? What's what's the winning strategy? How are you guys gonna compete to win? >>Yeah, so there's two pieces to that one is getting the technology right and making sure that it is a product that developers love. And we put a ton of effort into that because when a software engineer says, Hey, I'd love to use the security product, right? CSOs around the world are going to be like, Yes, please. Did a software engineer just ask me, You have the security product. Thank you, Right. We're here to make it so easy for them and get the tech right. And then the other piece, in terms of being competitive, is the business model. There were something like, I don't You would know better than me, but I think the data point I last saw was like 1300 venture backed security companies since 2012 focused on selling to see SOS and Fortune 2000 companies. It is a mess. It's so noisy, nobody can figure out what anybody actually does. What we have done is said no, we're going to take a modern business model approach to security. So you know, it's a SAS platform that makes it super easy for a software engineer or anybody on the team to try and buy the software. So 14 day trial. You don't have to talk to anybody if you don't want Thio Awesome support to make sure that people can get on boarded and with our on boarding flow, we've seen that our customers go from signing up to first successful scan of their platform or whatever app they chose to scan in a knave ridge of about 10 minutes. The fastest is eight, right? So it's about delivering value to our customers really quickly. And there aren't many companies insecurity on the market today. That do that? >>You know, you mentioned pen test earlier. I I hear that word. Nice shit. And, like, pen test penetration test, as it's called, um, Sock reports. I mean, these are things that are kind of like I got to do that again. I know these people are doing things that are gonna be automated, but one of the things that cloud native has proven as be killer app is integrations because when you build a modern app, it has to integrate with someone else. So there you need these kind of pen tests. You gotta have this kind of code review. And as code, um, is part of, say, a purpose built device where it's an I o T. Edge updates have toe happen. So you need mawr automation. You need more scale around both updating software to, ah, purpose built device or for integration. What's your thoughts in reaction to that? Because this is a riel software challenge from a customer standpoint, because there are too many tools out there and every see so that I talk to says, I just want to get rid of half the tools consolidate down around my clouds that I'm working through my environment and b'more developer oriented, not just purchasing stuff. So you have all this going on? What's your reaction to that? You got the you know, the integration and you've got the software updates on purpose built devices. >>Yeah, I mean, we I make a joke a little bit. That security land is like, you know, acronyms. Dio there are so many types of security that you could choose to implement. And they all have a home and different use cases that are certainly valuable toe organizations. Um, what we like to focus on and what we think is interesting and dynamic application scanning is because it's been hard toe automate dynamic application for especially for modern applications. I think a lot of companies have ignored theon pertuan ity Thio really invest in this capability and what's cool about dynamic. And you were mentioning pen testing. Is that because it's actively attacking your app? It when you get a successful test, it's like a It's like a successful negative test. It's that the test executed, which means that bug is present in your code. And so there's a lot less false positives than in other types of scanning or assessment technologies. Not to say there isn't a home for them. There's a lot of we could we could spend a whole hour kind of breaking down all the different types of bugs that the different tools confined. Um, but we think that if you want to get started developer first, you know there's a lot of great technologies. Pick a couple or one right pick stack hawk pick, sneak and just get started and put it in your developer workflow. So integrations are super important. Um, we have integrations with every C I C. D provider, making it easy to scan your code on every merge or release. And then we also have workflow integrations for software engineers associated with where they want to be doing work and how they want to be interrupted or told about an issue. So, you know, we're very early to market, but right out of the gate, we made sure that we had a slack integration so that scans are running. Or as we're finding new things, it's populating in a specific slack channel for those engineers who work on that part of the app and you're a integration right. If we find issues, we can quickly make tickets and route them and make sure that the right people are working on those issues. Eso That's how I think about sort of the integration piece and just getting started. It's like you can't tackle the whole like every accurate, um, at once like pick something that helps you get started and then continue to build out your program, as you have success. >>A lot of these tools can they get in the hands of developers, and then you kind of win their trust by having functionality. Uh, certainly a winning strategy we've seen. You know, Splunk, you mentioned where you worked for Data Dog and very other tools out there just get started easily. If it's good, it will be used. So I love that strategy. Question. I wanna ask you mentioned Dr earlier. Um, they got a real popular environment, but that speaks to the open source area. How do you see the role of open source playing with you guys? Is that gonna be part of your community outreach? Does the feed into the product? Could you share your vision on how stack hawks engaging and playing an open source? >>Yeah, absolutely. Um So when we started this company, my co founders and I, we sat down and said here, What are the problems? Okay, the world doesn't need a better scanner, right? If you walk the floor of, ah, security, uh, conference. It's like our tool finds a million things and someone else is. My tool finds a million and five things. Right, And that's how they're competing on value. It's really about making it easy to use and put in the pipeline. So we decided not to roll. Our own scanner were based on an open source capability called Zap the Set Attack Proxy. Uh, it is the most the world's most downloaded application scanner. And, uh, actually we just hired the founder of Zap to join the Stack Hawk team, and we're really excited to continue to invest in the open source community. There is a ton of opportunity to grow and sort of galvanize that community. And then the work that we do with our customers and the feedback that we get about the bugs we find if there, ah, false positive or this one's commonly risk accepted, we can go back to the community, which were already doing and saying, Hey, ditch this rule, Nobody likes it or we need to improve this test. Um, so it's a really nice relationship that we have, and we are looking forward to continuing to grow that >>great stuff. You guys are hot. Start of love. The software on security angle again def sec. Cox is gonna be It's gonna be really popular. Can you talk about some of the customer success is What's the What's the feedback from customers? Can you share some of the use cases that you guys are participating in where you're winning? You mentioned developers love it and try It can just give us a couple of use cases and examples. >>Yeah. Ah, few things. Um ah, lot of our customers are already selling on the notion. Like before we even went to G A right. They told all of their customers that they scan for security bugs with every single release. So in really critical, uh, industry is like fintech, right. It's really important that their customers trust that they're taking security seriously, which everybody says they dio. But they show it to their customers by saying here, every single deploy I can show you if there were any new security bugs released with that deploy. So that's really awesome. Other things We've heard our, uh, people being able to deploy really quickly thio the Salesforce marketplace, right? Like if they have toe have a scan to prove that that they can sell on Salesforce, they do that really rapidly. Eso all of that's going really well with our customers. >>How would I wanna How would I be a customer if I was interested in, um, using Stack Hawks say we have some software we wanna stand up, and, uh, it's super grade. And so Amazon Microsoft Marketplace Stairs Force They'll have requirements or say I want to do a deal with an integration they don't want. They want to make sure there's no nothing wrong with the code. This seems to be a common use case. How doe I if I was a customer, get involved or just download software? Um, what's the What's the procurement? What's the consumption side of it looked like, >>Yeah, you just go to Stockholm dot com and you create an account. If you'd like to get started that way so you can have a 14 day free trial. We have extremely extensive documentation, so it's really easy to get set up that way. You should have some familiarity. Or grab a software engineer who has familiarity with a couple of things. So one is how to use Docker, right? So Docker is, ah, deployment mechanism for the scanner. We do that so you can run it anywhere that you would like to, and we don't have to do things like pierce firewalls or other protective measures that you've instrumented on your production environment. You just run it, um, wherever you like in your system. So locally, C I c d So docker is an important thing to understand the way we configure our scanner is through a, um, a file. So if you are getting a scan today, either your security team is doing it or you have a pen tester doing it. Um, the whole like getting ready for that engagement takes a lot of time because the people who are running the tests don't know how the software was built. So the way we think about this is, just ask them. So you just fill out a Yamil file with parameters that tell the scanner what to dio tell it how to authenticate and not log out. Um, feed us an A p. I speak if you want, so weaken super efficiently, scan your app and you can be up and running really quickly, and then that's it. You can work with our team at any time if you need help, and then we have a really efficient procurement process >>in my experience some of the pen tests of firms out there, is it? It's like the house keeping seal of approval. You get it once and then you gotta go back again. Software change, new things come in. And it's like, Wait a minute, what's the new pen test? And then you to write a check or engaged to have enough meeting? I mean, this is the problem. I mean, too many meetings. Do you >>guys solve that problem? Do >>you solve that problem? >>We solve a piece of that problem. So I think you know, part of how I talk about our company is this idea that we live in a world where we deploy software every single day. Yet it seems reasonable that once a year or twice a year, we go get a pen test where human runs readily available, open source software on our product and gives us a like, quite literal. Pdf of issues on. It's like this is so intellectually dishonest, like we deploy all of the time. So here's the thing. Pen tests are important and everybody should do them. But that should not be the introduction to these issues that are also easy to automate and find in your system. So the way we think about how we work with pen testers is, um, run, stack hawk or zapped right in an automated fashion on your system, and then give that, give the configuration and give the most recent results to your pen tester and say, Go find the hard stuff. You shouldn't be cutting checks for $30,000 to a pen tester or something that you could easily meet in your flare up. Klein. You could write the checks for finding finding the hard stuff that's much more difficult to automate. >>I totally agree. Final question. Business model Once I get in, is it a service software and services? A monthly fee? How do you guys make money? >>Yep, it is software as a service, it is. A monthly fee were early to market. So I'm not going to pretend that we have perfectly cracked the pricing. Um, but the way that we think about this is this is a team product for software engineers and for, you know, informed constituents, right? You want a product person in the product. You want a security person in the product? Um, and we also want to incent you to scan your APS And the most modern fashion, which is scanning the smallest amount of http that lives in your app, like in a micro services architecture because it makes a lot easier, is easy to isolate the problems where they live and to fix those issues really quickly. So we bundle team and for a UPS and then we scale within, uh, companies as they add more team. So pen users. 10 APS is 3 99 a month. And as you add software engineers and more applications, we scale within your company that way. >>Awesome. So if you're successful, you pay more, but doesn't matter. You already succeeded, and that's the benefit of by As you go Great stuff. Final question. One more thing. Your vision of the future. What are the biggest challenges you see in the next 24 months? Plus beyond, um, that you're trying to attack? That's a preferred future that you see evolving. What's the vision? >>Yeah, you've touched on this a couple of times in this interview with uh being remote, and the way that we need to build software already has been modernizing, and I feel like every company has a digital transformation initiative, but it has toe happen faster. And along with that, we have to figure out how Thio protect and secure these Moderna Gail. The most important thing that we do the hearts and minds of our support engineers and make it really easy for them to use security capabilities and then continue to growth in the organization. And that's not an easy thing tied off. It's easy change, a different way of being security. But I think we have to get their, uh, in order to prepare the security, uh, in these rapidly deployed and developed applications that our customers expect. >>Awesome. Jodi Clippers, CEO and founder of Stack Hawk. Thank you for coming on. I really appreciate it. Thanks for spending the time featured Startup is part of our Cuban cloud. I'm Sean for your host with silicon angle to Cube. Thanks for watching

from the cube Studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cute conversation hi I'm Stu minimun and welcome to this special presentation we have a launch from Dell technologies updates to the BX rail family we're gonna do things a little bit different here we actually have a launch video from Janet champion of Dell technologies and the way we do things a lot of times is analysts get a little preview or when you're watching things you might have questions on it though rather than me just walking it are you watching herself I actually brought in a couple of Dell technologies expert two of our cube alumni happy to welcome back to the program Jonathan Segal he is the vice president of product marketing and Chad Dunn who's the vice president at price today of product management both of them with Dell technologies gentlemen thanks so much for joining us it was too great to be here all right and so what we're gonna do is we're gonna be rolling the video here I've got a button I'm gonna press Andrew will stop it here and then we'll kind of dig in a little bit go into some questions when we're all done we're actually holding a crowd chat where you will be able to ask your questions talk to the expert and everything and so a little bit different way to do a product announcement hope you enjoy it and with that it's VX rail taking API to the extremes is is the theme we'll see you know how what that means and everything but without any further ado it but let's look fanon take the video away hello and welcome my name is Shannon champion and I'm looking forward to taking you through what's new with the ex rail let's get started we have a lot to talk about our launch covers new announcements addressing use cases across the core edge and cloud and spans both new hardware platforms and options as well as the latest in software innovations so let's jump right in before we talk about our announcements let's talk about where customers are adopting the ex rail today first of all on behalf of the entire Dell technologies and BX Rail teams I want to thank each of our over 8,000 customers big and small in virtually every industry who have chosen the x rail to address a broad range of workloads deploying nearly a hundred thousand nodes to date thank you our promise to you is that we will add new functionality improve serviceability and support new use cases so that we deliver the most value to you whether in the core at the edge or for the cloud in the core the X rail from day one has been a catalyst to accelerate IT transformation many of our customers started here and many will continue to leverage VX rail to simply extend and enhance your VMware environment now we can support even more demanding applications such as in-memory databases like s AP HANA and more AI and ML applications with support for more and more powerful GPUs at the edge video surveillance which also uses GPUs by the way is an example of a popular use case leveraging the X rail alongside external storage and right now we all know the enhanced role that IT is playing and as it relates to VDI the X Rail has always been a great option for that in the cloud it's all about kubernetes and how dell technologies cloud platform which is VCF on the x rail can deliver consistent infrastructure for both traditional and cloud native applications and we're doing that together with VMware the X ray o is the only jointly engineered HCI system built with VMware for VMware environments designed to enhance the native VMware experience this joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers all right so Shannon talked a bit about you know the important role of IP of course right now with the global pandemic going on it's really you know calling in you know essential things you know putting you know platforms to the test so I'd really love to hear what both of you are hearing from customers also you know VDI of course you know in the early days it was HDI only does VDI now we know there are many solutions but remote work is you know putting that back front and center so John why don't we start with you is you know what you're absolutely so first of all us - thank you I want to do a shout out to our BX real customers around the world it's really been humbling inspiring and just amazing to see the impact of our bx real customers around the world and what they're having on on human progress here you know just for a few examples there are genomics companies that we have running the X rail that have a row about testing at scale we also have research universities out in the Netherlands on doing the antibody detection the US Navy has stood up a hosta floating Hospital >> of course care for those in need so look we are here to help that's been our message to our customers but it's amazing to see how much they're helping society during this so just just a pleasure there but as you mentioned just to hit on the the VDI comments so it's your points do you know HCI and vxr8 EDI that was initially use case years ago and it's been great to see how many of our existing VX real customers have been able to inhibit very quickly leveraging via trail to add and to help bring their remote workforce you know online and support them with your existing VX rail because V it really is flexible it is agile to be able to support those multiple workloads and in addition to that we've also rolled out some new VDI bundles to make it simpler for customers more cost-effective catered to everything from knowledge workers to multimedia workers you name it you know from 250 desktops up to a thousand but again back to your point BX rail ci is well beyond video it had crossed the chasm a couple years ago actually and you know where VDI now is less than a third of the typical workloads any of our customers out there it supports now a range of workloads as you heard from Shannon whether it's video surveillance whether it's general purpose only to mission-critical applications now with SAV ha so you know this is this has changed the game for sure but the range of workloads and the flexibility of yet rail is what's really helping our existing customers from this pandemic we've seen customers really embrace HCI for a number of workloads in their environments from the ones that we serve all knew and loved back in the the initial days of of HCI now the mission-critical things now to cloud native workloads as well and you know sort of the efficiencies that customers are able to get from HCI and specifically VX rail gives them that ability to pivot when these you know shall we say unexpected circumstances arise and I think if that's informing their their decisions and their opinions on what their IT strategies look like as they move forward they want that same level of agility and the ability to react quickly with our overall infrastructure excellent want to get into the announcements what I want my team actually your team gave me access to the CIO from the city of Amarillo so maybe they can dig up that footage talk about how fast they pivoted you know using VX rail to really spin up things fast so let's hear from the announcements first and then definitely want to share that that customer story a little bit later so let's get to the actual news that and it's gonna share okay now what's new I am pleased to announce a number of exciting updates and new platforms to further enable IT modernization across core edge and cloud I will cover each of these announcements in more detail demonstrating how only the X rail can offer the breadth of platform configurations automation orchestration and lifecycle management across a fully integrated hardware and software full stack with consistent simple side operations to address the broadest range of traditional and modern applications I'll start with hybrid cloud and recap what you may have seen in the Dell technologies cloud announcements just a few weeks ago related to VMware cloud foundation on the X rail then I'll cover two brand new VX rail hardware platforms and additional options and finally circle back to talk about the latest enhancements to our VX rail HCI system software capabilities for lifecycle management let's get started with our new cloud offerings based on the ex rail you xrail is the HCI foundation for dell technologies cloud platform bringing automation and financial models similar to public cloud to on-premises environments VMware recently introduced cloud foundation for dotto which is based on vSphere 7 as you likely know by now vSphere 7 was definitely an exciting and highly anticipated release in keeping with our synchronous release commitment we introduced the XR l 7 based on vSphere 7 in late April which was within 30 days of VMware's release two key areas that VMware focused on were embedding containers and kubernetes into vSphere unifying them with virtual machines and the second is improving the work experience for vSphere administrators with vSphere lifecycle manager or VL CM I'll address the second point a bit in terms of how the X rail fits in in a moment for V cf4 with tansu based on vSphere 7 customers now have access to a hybrid cloud platform that supports native kubernetes workloads and management as well as your traditional vm based workloads and this is now available with VCF 4 on the ex rel 7 the X rails tight integration with VMware cloud foundation delivers a simple and direct path not only to the hybrid cloud but also to deliver kubernetes a cloud scale with one complete automated platform the second cloud announcement is also exciting recent VCF for networking advancements have made it easier than ever to get started with hybrid cloud because we're now able to offer a more accessible consolidated architecture and with that Dell technologies cloud platform can now be deployed with a four node configuration lowering the cost of an entry-level hybrid cloud this enables customers to start smaller and grow their cloud deployment over time VCF on the x rail can now be deployed in two different ways for small environments customers can utilize a consolidated architecture which starts with just four nodes since the management and workload domains share resources in this architecture it's ideal for getting started with an entry-level cloud to run general-purpose virtualized workloads with a smaller entry point both in terms of required infrastructure footprint as well as cost but still with a consistent cloud operating model for larger environments we're dedicated resources and role based access control to separate different sets of workloads is usually preferred you can choose to deploy a standard architecture which starts at 8 nodes for independent management and workload domains a standard implementation is ideal for customers running applications that require dedicated workload domains that includes horizon VDI and vSphere with kubernetes all right John there's definitely been a lot of interest in our community around everything that VMware's doing with vSphere 7 understand if you wanted to use the kubernetes piece you know it's it's VCF as that so we you know we've seen the announcements delt partnering there helped us connect that story between you know really the the VMware strategy and how they've talked about cloud and how you know where does the X rail fit in that overall Delta cloud story absolutely so so first of all is through the x-ray of course is integral to the Delta cloud strategy you know it's been VCF on bx r l equals the delta cloud platform and this is our flagship on-prem cloud offering that we've been able to enable operational consistency across any cloud right whether it's on prem in the edge or in a public cloud and we've seen the delta cloud platform embraced by customers for a couple key reasons one is it offers the fastest hybrid cloud deployment in the market and this is really you know thanks to a new subscription on offer that we're now offering out there we're at less than 14 days it can be set up and running and really the deltek cloud does bring a lot of flexibility in terms of consumption models overall comes to the extra secondly I would say is fast and easy upgrades I mean this is this is really this is what VX real brings to the table for all our clothes if you will and it's especially critical in the cloud so the full automation of lifecycle management across the hardware and software stack boss the VMware software stack and in the Dell software however we're supporting that together this enables essentially the third thing which is customers can just relax right they can be rest assured that their infrastructure will be continuously validated and always be in a continuously validated state and this this is the kind of thing that you know those three value propositions together really fit well with with any on print cloud now you take what Shannon just mentioned and the fact that now you can build and run modern applications on the same the x-ray link structure alongside traditional applications this is a game changer yeah it I love you know I remember in the early days that about CI how does that fit in with cloud discussion and align I've used the last couple years this you know modernize the platform then you can modernize the application though as companies are doing their full modernization this plays into what you're talking about all right let's get you know can't let ran and continue get some more before we dig into some more analysis that's good let's talk about new hardware platforms and updates that result in literally thousands of potential new configuration options covering a wide breadth of modern and traditional application needs across a range of the actual use cases first up I am incredibly excited to announce a brand new delhi MCB x rail series the DS series this is a ruggedized durable platform that delivers the full power of the x rail for workloads at the edge in challenging environments or for space constrained areas the X ray LD series offers the same compelling benefits as the rest of the BX rail portfolio with simplicity agility and lifecycle management but in a lightweight short depth at only 20 inches it's a durable form factor that's extremely temperature resilient shock resistant and easily portable it even meets mil spec standards that means you have the full power of lifecycle automation with VX rail HCI system software and 24 by 7 single point of support enabling you to rapidly react to business needs no matter the location or how harsh the conditions so whether you're deploying a data center at a mobile command base running real-time GPS mapping on-the-go or implementing video surveillance in remote areas you can ensure availability integrity and confidence for every workload with the new VX Rail ruggedized D series had would love for you to bring us in a little bit you know that what customer requirement bringing bringing this to market I I remember seeing you know Dell servers ruggedized of course edge you know really important growth to build on what John was talking about clouds so yeah Chad bring us inside what was driving this piece of the offering sure Stu yeah you know having the the hardware platforms that can go out into some of these remote locations is really important and that's being driven by the fact that customers are looking for compute performance and storage out at some of these edges or some of the more exotic locations you know whether that's manufacturing plants oil rigs submarine ships military applications in places that we've never heard of but it's also been extending that operational simplicity of the the sort of way that you're managing your data center that has VX rails you're managing your edges the same way using the same set of tools so you don't need to learn anything else so operational simplicity is is absolutely key here but in those locations you can take a product that's designed for a data center where you're definitely controlling power cooling space and take it to some of these places where you get sand blowing or sub-zero temperatures so we built this D series that was able to go to those extreme locations with extreme heat extreme cold extreme altitude but still offer that operational simplicity if you look at the the resistance that it has to heat it can go from around operates at a 45 degrees Celsius or 113 degrees Fahrenheit range but it can do an excursion up to 55 °c or 131 degrees Fahrenheit for up to eight hours it's also resisted the heats and dust vibration it's very lightweight short depth in fact it's only 20 inches deep this is a smallest form factor obviously that we have in the BX rail family and it's also built to to be able to withstand sudden shocks it's certified it was stand 40 G's of shock and operation of the 15,000 feet of elevation it's pretty high and you know this is this is sort of like where were skydivers go to when they weren't the real real thrill of skydiving where you actually the oxygen to to be a put that out to their milspec certified so mil-std 810g which i keep right beside my bed and read every night and it comes with a VX rail stick hardening package is packaging scripts so that you can auto lock down the rail environment and we've got a few other certifications that are on the roadmap now for for naval chakra quirements EMI and radiation immunity of all that yeah you know it's funny I remember when weights the I first launched it was like oh well everything's going to white boxes and it's going to be you know massive you know no differentiation between everything out there if you look at what you're offering if you look at how public clouds build their things what I call it a few years poor is there's a pure optimization so you need scale you need similarities but you know you need to fit some you know very specific requirements lots of places so interesting stuff yeah certifications you know always keep your teams busy alright let's get back to Shannon we are also introducing three other hardware based editions first a new VX rail eseries model based on were the first time AMD epic processors these single socket 1u nodes offered dual socket performance with CPU options that scale from 8 to 64 cores up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer-aided design next the addition of the latest NVIDIA Quadro RT X GPUs brings the most significant advancement in computer graphics in over a decade to professional workflows designers and artists across industries can now expand the boundary of what's possible working with the largest and most complex graphics rendering deep learning and visual computing workloads and Intel obtain DC persistent memory is here and it offers high performance and significantly increase memory capacity with data persistence at an affordable price persistence is a critical feature that maintains data integrity even when power is lost enabling quicker recovery and less downtime with support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like sa P Hana alright let's finally dig into our HCI system software which is the core differentiation for the xrail regardless of your workload or platform choice our joint engineering with VMware and investments in the x-ray HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers under the covers the xrail offers best-in-class Hardware married with VMware HCI software either vcn or VCF but what makes us different stems from our investments to integrate the two Dell technologies has a dedicated VX rail team of about 400 people to build market sell and support a fully integrated hyper-converged system that team has also developed our unique the X rail HDI system software which is a suite of integrated software elements that extend VMware native capabilities to deliver a seamless automated operational experience that customers cannot find elsewhere the key components of the x rail HDI system software are shown around the arc here that include the X rail manager full stack lifecycle management ecosystem connectors and support I don't have time to get into all the details of these elements today but if you're interested in learning more I encourage you to meet our experts and I will tell you how to do that in a moment I touched on VLC M being a key feature to vSphere seven earlier and I'd like to take the opportunity to expand on that a bit in the context of the xrail lifecycle management the LCM adds valuable automation to the execution of updates for customers but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them with the X ray all customers have all of these areas addressed automatically on their behalf freeing them to put their time into other important functions for their business customers tell us that lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure and then it tends to lead to overburden IT staff that it can cause disruptions to the business if not managed effectively and that it isn't the most efficient economically Automation of lifecycle management in VX Rail results in the utmost simplicity from a customer experience perspective and offers operational freedom from maintaining infrastructure but as shown here our customers not only realize greater IT team efficiencies they have also reduced downtime with fewer unplanned outages and reduced overall cost of operations with the xrail HCI system software intelligent lifecycle management upgrades of the fully integrated hardware and software stack are automated keeping clusters in continuously validated States while minimizing risks and operational costs how do we ensure continuously validated States Furby xrail the x-ray labs execute an extensive automated repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customer's choosing across their VX rail environment the VX rail labs are constantly testing analyzing optimising and sequencing all of the components in the upgrade to execute in a single package for the full stack all the while the x rail is backed by Delhi MCS world-class services and support with a single point of contact for both hardware and software IT productivity skyrockets with single-click non-disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing taking you to the next VX rail version of your choice while always in a continuously validated state you can also confidently execute automated VX rail upgrades no matter what hardware generation or node types are in the cluster they don't have to all be the same and upgrades with VX rail are faster and more efficient with leap frogging simply choose any VX rail version you desire and be assured you will get there in a validated state while seamlessly bypassing any other release in between only the ex rail can do that all right so Chad you know the the lifecycle management piece that Jana was just talking about is you know not the sexiest it's often underappreciated you know there's not only the years of experience but the continuous work you're doing you know reminds me back you know the early V sand deployments versus VX rail jointly develop you know jointly tested between Dell and VMware so you know bring us inside why you know 2020 lifecycle management still you know a very important piece especially in the VL family yeah let's do I think it's sexy but I'm pretty big nerd yes even more the larger the deployments come when you start to look at data centers full of VX rails and all the different hardware software firmware combinations that could exist out there it's really the value that you get out of that VX r l HTI system software that Shannon was talking about and how its optimized around the VMware use case very tightly integrated with each VMware component of course and the intelligence of being able to do all the firmware all of the drivers all of the software altogether tremendous value to our customers but to deliver that we really need to make a fairly large investment so she Anna mentioned we've run about twenty five thousand hours of testing across each major release four patches Express patches that's about seven thousand hours for each of those so obviously there's a lot of parallelism and and we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality one of the key things that were able to do as Shannon mentioned is to be able to leapfrog releases and get you to that next validated state we've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously a huge amount of automation and then when we talk about that investment to execute those tests that's well north of sixty million dollars of investment in our lab in fact we've got just over two thousand VH rail units in our testbed across the u.s. Shanghai China and corn island so a massive amount of testing of each of those those components to make sure that they operate together in a validated state yeah well you know absolutely it's super important not only for the day one but the day two deployments but I think this actually be a great place for us to bring in that customer that Dell gave me access to so we've got the CIO of Amarillo Texas he was an existing VX rail customer and he's going to explain what happened as to how he needed to react really fast to support the work from home initiative as well as you know we get to hear in his words the value of what lifecycle management means though Andrew if we could queue up that that customer segment please it was it's been massive and it's been interesting to see the IT team absorb it you know as we mature and they I think they embrace the ability to be innovative and to work with our departments but this instance really justified why I was driving progress so so fervently why it was so urgent today three years ago we the answer would have been no there would have been we wouldn't have been in a place where we could adapt with it with the x-ray all in place you know in a week we spun up hundreds of instant phones we spawned us a seventy five person call center in a day and a half for our public health we will allow multiple applications for Public Health so they could do remote clinics it's given us the flexibility to be able to to roll out new solutions very quickly and be very adaptive and it's not only been apparent to my team but it's really made an impact on the business and now what I'm seeing is those those are my customers that were a little lagging or a little conservative or understanding the impact of modernizing the way they do business because it makes them adaptable as well all right so rich you talked to a bunch about the the efficiencies that they tie put place how about that that overall just managed you know you talked about how fast you spun up these new VDI instances you need to be able to do things much simpler so you know how does the overall lifecycle management fit into this discussion it makes it so much easier and you know in the in the old environment one it took a lot of man-hours to make change it was it was very disruptive when we did make change this it overburdened I guess that's the word I'm looking for it really over overburdened our staff it cost disruption to business it was it cost-efficient and then you simple things like you know I've worked for multi billion-dollar companies where we had massive QA environments that replicated production simply can't afford that at local government you know having the sort of environment lets me do a scaled-down QA environment and still get the benefit of rolling out non disruptive change as I said earlier it's allow us to take all of those cycles that we were spending on lifecycle management because it's greatly simplified and move those resources and rescale them in in other areas where we can actually have more impact on the business it's hard to be innovated when a hundred percent of your cycles are just keeping the ship afloat all right well you know nothing better than hearing straight from the end-user you know public sector reacting very fast to the Cova 19 and you know you heard him he said if this had hit his before he had run this project he would not have been able to respond so I think everybody out there understands if I didn't actually have access to the latest technology you know it would be much harder all right I'm looking forward to doing the crowd chat and everybody else digging with questions and get follow-up but a little bit more I believe one more announcement he came and got for us though let's roll the final video clip in our latest software release the x-ray of 4.7 dot 510 we continue to add new automation and self-service features new functionality enables you to schedule and run upgrade health checks in advance of upgrades to ensure clusters are in a ready state for the next upgrade or patch this is extremely valuable for customers that have stringent upgrade windows as they can be assured the clusters will seamlessly upgrade within that window of course running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates we are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific the xrail version or down Rev one or more more nodes that may be shipped at a higher Rev than the existing cluster this enables you to easily choose your validated state when adding new nodes or repurposing nodes in cluster to sum up all of our announcements whether you are accelerating data center modernization extending HCI to harsh edge environments deploying an on-premises Dell technologies cloud platform to create a developer ready kubernetes infrastructure BX Rail is there delivering a turnkey experience that enables you to continuously innovate realize operational freedom and predictably evolve the x rail provides an extensive breadth of platform configurations automation and lifecycle management across the integrated hardware and software full stack and consistent hybrid cloud operations to address the broadest range of traditional and modern applications across core edge and cloud I now invite you to engage with us first the virtual passport program is an opportunity to have some fun while learning about the ex rails new features and functionality and score some sweet digital swag while you're at it it delivered via an automated via an augmented reality app all you need is your device so go to the x-ray is slash passport to get started and secondly if you have any questions about anything I talked about or want a deeper conversation we encourage you to join one of our exclusive VX rail meet the experts sessions available for a limited time first-come first-served just go to the x-ray dot is slash expert session to learn more you all right well obviously with everyone being remote there's different ways we're looking to engage so we've got the crowd chat right after this but John gives a little bit more is that how Del's making sure to stay in close contact with customers and what you've got firfer options for them yeah absolutely so as Shannon said so in lieu of not having Dell tech world this year in person where we could have those great in-person interactions and answer questions whether it's in the booth or you know in in meeting rooms you know we are going to have these meet the experts sessions over the next couple of weeks and look we're gonna put our best and brightest from our technical community and make them accessible to to everyone out there so again definitely encourage you we're trying new things here in this virtual environment to ensure that we could still stay in touch answer questions be responsive and really looking forward to you know having these conversations over the next couple weeks all right well John and Chad thank you so much we definitely look forward to the conversation here in int in you'd if you're here live definitely go down below do it if you're watching this on demand you can see the full transcript of it at crowd chat /vx rocks sorry V xrail rocks for myself Shannon on the video John and Chad Andrew man in the booth there thank you so much for watching and go ahead and join the crowd chat

>>Live from San Diego, California It's the Q Covering Koopa and Cloud Native Cot Brought to you by Red Cloud. Native Computing Pounding and its ecosystem >>Welcome back, toe Gorgeous. SAN Diego, California This is Q Khan Cloud Native Khan. 29 years. I'm still minimum. My co host is John Troyer, and this is the end of three days water wall coverage over 12,000 and 10 d Having a welcome to the program. Cassie, Who's the executive director at the national headquarters for v. American Red Cross. Matt. Thank you, American Red Cross. And thank you so much for joining us. >>Yeah. Thanks for having me. Uh, it's been a great conference so far. Uh, you know, we're here to share our story where as an end user on our journey with Cloud native with kubernetes Andi how that helps Red Cross do what we do, which is help people in need a cz best we can every day. >>Eso no matter what industry I talked to, everybody's dealing with change. There's always more things happening. American Red Cross. I mean, you know, it feels like I hear American Red Cross mentioned Maur a cz Time goes on because you know everything from, you know, things related to climate through, you know, global events and the like. So maybe before we get into some of the tech, just give us, you know, you know your role there and how kind of the changing world impact your organization. >>Sure. So my role is to support a few different business units. One is biomedical marketing. We try to recruit blood donors, too. Give blood at Red Cross Blood Dot or GE and other channels. That's obviously a significant part of what we d'oh were major player in the blood supply market in the US we provide service is to the armed forces, you know, in that regard as well. So that's part of it. Part of it is I work with humanitarian service is group as well to recruit financial donors on recruit volunteers. That's primarily through Red Cross. That or GE a T least as faras my group goes on, then corporate brand marketing and chapter related marketing and communications. So all that happens through Red Cross that Oregon Red Cross blood dot organ some related platforms on those our flagship brand products. >>Okay, And what led to the American Red Cross being part of this cloud. Native computing, Yeah, system. >>Our journey is a lot like, you know, a lot of other folks. We had a very, you know, monolithic type of architecture. We had all of these different business units with the different priorities, different timelines, different needs wrapped up into one big monster of a platform that, you know, kind of bundled up risk for everybody in this one platform. And, uh, you know, we'd always have collisions of priorities, mostly not to mention the resource issues of who's gonna work, you know, on what? At what time. And so a few years ago, we started talking about breaking that down. And, um, we've been lucky to have some technical leaders that are very aware of and welcoming to new cloud native technologies. We decided at that time to pursue, you know, a cloud native architecture. And what we have today in a few years later, is two years worth of being in production with a platform that runs on Amazon. We take advantage of a lot of the native orchestration tools there for running our clusters. And we've been able to service, you know, those different needs in a much more nimble way. We can release something for a Red Cross blood dot or without risking much on the financial donation side or on the volunteer recruitment side. And likewise, you know, for those other groups, we can kind of separate out the risks for each of those groups. And that's that's been a great, great benefit. >>You've been on the the vendor side. The for profit side is I t very different at the non profit. If you're looking, people are looking down, you get >>higher. Yeah, You know, I have been doing it a long time, a lot of different perspectives. But I think you know what I tried to do. And I would. I think I've seen work best is when I t is not the ticket taker, you know, integrated with the business. I'm very fortunate to have some business partners at Red Cross that collaborate. You know, every day we're having conversations every day. We have some people on our team that feel as though they're accountable for business outcomes, not just, you know, doing cool technology things, you know, For example, you know, multiyear evolution of process related to being more agile. We've got so much more integration and communication with business teams have gone from, you know, something like one release every five months now due to a weak, you know, and I think we could do more. It's just we don't have the need to do more. Um, and that's a huge, huge, big lift. You know, there's a lot of conversations that need to happen. Should make that work. >>Yeah, it's all a journey, right? We're all we're all improved. Continuous improvement, but so follow up there. So as a 90 leader for a very large organization, you know, they're one of the things people are saying this year. Wow. The conference is big. So many new technologies. So many new company somebody open source projects. You know, you're in the middle of this journey. You can't screw it up, right? That would be disastrous. So how do you How do you How did you and your organization look at new technologies and pick out which do technologies to try and incorporate them into your stack and your portfolio? >>Right. So we wanted to be a cloud native. We wanted a do, um, you know, focus on projects that where we knew there were skills in the marketplace, uh, that we could acquire at our price point. You know, we try to be good stewards of donor dollars at the end of the day, you know, all the money we have comes from folks like you and you guys who support Red Cross, you know, and thank you very much for all that generous support. And so we try to spend that money, uh, you know, very carefully. Way have some people who are, uh, you know, employees on our team made about 25 or so. But one of the great things we've been able to do with some of these technologies now is we have a program called Code for Good. It's a volunteer work force where we're here recruiting volunteers with the skill set that you know, they have a day job, but they have an interest in supporting Red Cross. Uh, maybe not financially. Maybe not with their blood, but they can give us some time on their skills, and we run it like an open source project. We set out a road map of features for six months or so. We have planning sessions, we say. Listen, you know if you can sign up for a feature that because you have two hours this week to work. Great. You have six hours. Great. You just had a baby, and you're not available for three months. Fine. You know, we we wanna have a, you know, a bench of people that can self select based on their time commitment, what to work on. And somehow it's been been working Great. You know, we started this in June. We have about 30 volunteers now on. We've already delivered an app for slack. That is kind of a workplace app where you can, you know, if your organization works with us, you can donate right from slack. You can give a schedule of blood donation, appointment, do things like that. >>I love that model. It's something that, you know we've looked at years ago. That kind of micro participation, if you will. You know, You think it's like, you know, Wikipedia wouldn't have been built if it wasn't for everybody. Just spending a little bit of time on it. Uh, I'm curious. Does something like participating with you know, this ecosystem I have generalized tools that people know and can plug in with, as opposed to, you know, having to know your direct stack Is that helpful To kind of be able to recruit people into that environment? What? What are the kind of most needed skills on dhe usages that you're recruiting? >>It is. You are learning. Curve at this point is much smaller than it was on our previous platform Because of the fact that we're using technologies people are familiar with, um, you know, things like Docker we use a lot. We just started evaluating Prometheus, another C N C F project for monitoring some non proud systems. Hopefully that'll graduate into production systems. So from a technology standpoint, yes, yes, we find that, you know, the people we talked with can walk in and be productive sooner. You know, there's still the Red Cross specific things they need to know about how we do business. But, um, you know, at least at this point, is that and not some proprietary system that they also have to learn >>any learnings that you've had participating in the c m. D. F. With the rollout of the technologies that you share with your peers, >>you know, I love the sea. NCF is very maintainer driven, You know, uh, and and user driven. I heard today at one of the analyst panels. I did. I think maybe 30% of people here are end users. >>That's a pretty >>large number. Um, you know, the fact that we can come here and learn about technologies meet people, meat vendors meet some of the people contributing code. Um, it's a lot different than you know, maybe some some summit sponsored by a for profit vendor that wants to, uh, you know, generate leads and sell you things. It feels much more community driven here and open to lots of different perspectives. >>So now what you looking forward to in the next few years? Both in terms of your stack and maybe coming back >>to Cuba? Yeah, way. It's funny. We've started to see other parts of Red Cross come to us toe, learn about kubernetes because the vendors they work with are mentioning these things. And and we have been early adopters, as far as you know, where across goes our group. Um and I think it's great if we can expand usage of, um, cloud native technologies to other parts of the organization on really get some economies of scale. So that's part of what we're trying to do is kind of internal, uh, consulting knowledge sharing collaboration on then, as far as what we're doing on our team way. Just really want to focus on. We're on a stable point in the platform, and then we want to do some things around monitoring and alerting that. Reduce those incident outages, too. Nothing. Hopefully, um, and work on that. >>You're working on a few projects that are that are being worked on here for That >>s So you have this Prometheus project. Like I said, we're piloting that, uh, you know, I would say in four or five months time, we'll know if that's going to be something we can, you know, put some more investment into >>All right, that want to give you the final word. Red cross dot org's code for good. I believe. The web. >>Yes, yes. >>What else? >>Your code for the number four. Good on. You know, if you're interested in volunteering, we need technical skills. We need team leadership skills, product owner skills, eh? So it's not just about you know, developing features and ops engineers as well. So thanks for your time. I want to say hi to my daughter, Peyton. It's late on the East Coast, so go to bed now, but thanks, folks. >>All right. What? Well, Matt, and actually, that is the final word for our day one of coverage for John Troyer. I'm stupid. And be sure to join us tomorrow. We've got two more days water wall coverage here. Lots of great speakers. Really appreciate. We've got the end users on. And, Matt, thank you so much. And, you know, great mission. The code for good. We definitely hope that the community here, you know, reaches out in connection Participates s Oh, that's it for today. Fixes all for watching.

>> ANNOUNCER: Live from Las Vegas, it's theCUBE. Covering VM World 2017. Brought to you by Vmware and its ecosystem partner. >> Hi, I'm Stu Miniman here with John Troyer and excited to welcome back to the program Chris Wahl, who's the Chief Technologist at Rubrik. Chris, thanks for joining us. >> Oh, my pleasure. It's my first VMworld CUBE appearance so I'm super stoked. >> Yeah, we're pretty excited that you hang out with, you know, just a couple of geeks as opposed to, what's it Kevin Durant and Ice Cube. Is this a technology conference or Did you and Bipple work for some Hollywood big time company? >> It's funny you say that, they'll be more tomorrow. So I'll allude to that. But ideally, why not hang out with some cool folks. I mean I live in Oakland. Hip Hop needs to be represented and the Golden State Warriors. >> It's pretty cool. I'm looking forward to the party. I know there will be huge lines. When Katie comes to throw down with a bunch of people. So looking forward to those videos. So we've been looking at Rubrik since, you know, came out of stealth. I got to interview Bipple, you know, really early on, so we've been watching. What you're on like the 4.0 release now right? How long has that taken and you know why don't you bring us up to speed with what's going on with Rubrik. >> Yeah, it's our ninth, our ninth major release over basically eight quarters. And along with that, we've announced we've hit like a 150 million dollar run rate that we've included when we started it was all about VMWare, doing back-ups providing those back-ups a place to land, meaning object store or AWS S3. And now it's, we protect Hyper-V, Acropolis from Nutanix, obviously the VMWare Suite, we can do archive to Azure, we can do, there's like 30 some-odd integration points. With various storage vendors, archive vendors, public cloud, etcetera. And the ulta release which is 4.0, just really extends that because now, not only can we provide backups and recovery and archive, which is kind of our bread and butter. But you can archive that to public cloud and now you can start running those workloads. Right, so what we call a cloud on, I can take either on demand or archive data that's been sent to S3, and I can start building virtual machines, like I said on demand. I can take the AMI, put it in EC2 and start running it right now. And I start taking advantage of the services and it's a backup product. Like, that's what always kind of blows my mind. This isn't, that's not the use case, it's one thing that we unlock from backup to archive data >> One of the challenges I usually see out there, is that people are like, oh Rubrik, you know they do backups for VMWare, how do you, you know, you're very much involved in educating and getting out there and telling people about it, how do you get over the, oh wait you heard what we were doing six months ago or six weeks ago, and now we're doing so much more. So how do you stay up with that? >> It's tough to keep up obviously, because every quarter we basically have either some kind of major or a dot release that comes out. I mean realistically, I set the table a little bit differently, I say, what are you looking to do? What are the outcomes that you're trying to drive? Simplicity's a huge one because everyone's dealing with I have a backup storage vendor and I have a storage vendor, and I have tape vendor, and all this other hodge podge things that they're dealing with. They're looking to save money, but ultimately they're trying to automate, start leveraging the cloud. Start really like, taking the headache out of providing something that's very necessary. And when I start talking about the services they can add, beyond that, because it's not just about taking a backup, leaving it in some rotting archive for 10 years, or whatever, it's really what can I do with the data once I have this duplicated and compressed, kind of pool, that I can start drawing from. And that's where people start to, their mind gets blown a little bit. Now that the individual features and check boxes sets, it is what it is, you know, like if you happen to need Hyper-V or Acropolis or whatever, it's really just where you are on that journey to start taking advantage of this data. And I think that's where people start to get really excited and we start white boarding and nerding out a little bit. >> Well Chris, so don't keep us in suspense, what kinds of things can you do once you have a copy of this data? It's still, it's all live, it's either on solid state or spinning disk or in the cloud somewhere. That's very different than just putting it on tape, so what do I do now, that I have all this data pool? >> So probably the most common use case is, I have VBC and a security group in Amazon. That exists today. I'm archiving to S3 in some way, shape, or form. Either IA or whatever flavor vessel you want. And then you're thinking, well I have these applications, what else can I do with them? What if I put it to a query service or a relational data base service, or what if I sped up 10 different copies because I need to for lode testing or some type of testing. I mean it all falls under the funnel of dev test, but I hate just capping it that way, because I think it's unimaginative. Realistically, we're saying here you have this giant pile of compute, that you're already leveraging the storage part of it, you the object store that is S3. What if you could unlock all the other services with no heavy lift? And the workload is actually built as an AMI. Right, so an ami, it's actually running an EC2, so there's no, you don't necessarily have to extend the Hyper Visor layer or anything like that. And it's essentially S3 questions, from the product perspective. It's you know, what security group, BCP, and shape of the format you want it to be. Like large, small, Xlarge, et cetera. That's it. So think about unlocking cloud potentials for less technical people or people that are dipping their toe in a public cloud. It really unlocks that ability and we control the data plane across it. >> Just one thing on that, because it's interesting, dev tests a lot of times, used to get shoved to the back. And it was like, oh you can run on that old gear, you know you don't have any money for it. We've actually found that it can increase, kind of the companies agility and development is a big part of creating big cool things out of a company, so you don't under sell what improving dev tests can do. So did you have some customer stories or great things that customers have done with what this capability has. >> Yeah, but to be fair, at first when I saw that we were going to start, basically taking VMWare backups and pushing that in archive and then turning those into EC2 instances of any shape or quantity. I was like, that's kind of crazy, who has really wanted that Then I started talking to customers and it was a huge request. And a lot of times, my architectural background would think, lift and shift, oh no, don't necessarily do that. I'm not a huge fan of that process. But while that is certainly something you can do, what they're really looking to do is, well, I have this binary package or application suite that's running on Elk Stack or some Linux distro, or whatever, and I can't do anything with that because it's in production and it's making me money, but I'd really like to see what could be done with that? Or potentially can I just eliminate it completely and turn it into a service. And so I've got some customers that completely what they're doing, they're archiving already and what they have the product doing is every time a new snapshot is taken and is sent to the cloud, it builds automatically that EC2 instance, and it starts running it. So they have a collection of various state points that they can start playing with. The actual backup is immutable, but then they're saying, alright, what if exactly what I kind of alluded to a little, what if I start using a native service in the cloud. Or potentially just discard that workload completely. And start turning it into a service, or refactor it, re platform it et cetera. And they're not having to provision, usually you have to buy infrastructure to do that. Like you're talking about the waterfall of Chinese stuff, that turns into dev stuff three years later. They don't have to do that, they can literally start taking advantage of this cloud resource. Run it for an hour or so, because devs are great at CDIC pipelines, let's just automate the whole stack, let's answer our question by running queries through jenkins or something like that. And then throw it away and it cost a couple of bucks. I think that's pretty huge. >> Well Chris, can you also use this capability for DR, for disaster recovery? Can you re hydrate your AMI's up there if everything goes South in your data center? >> Absolutely. I mean it's a journey and this is for dot zero. So I'm not going to wave my hands and say that it's an amazing DR solution. But the third kind of use case that we highlight with our product is that absolutely. You can take the work loads either as a planned event, and say I'm actually putting it here and this is a permanent thing. Or an unplanned event, which is what we all are trying to avoid. Where you're running the work loads in the cloud, for some deterministic period of time, and either the application layer or the file system layer, or even, like a data base layer, you're then protecting it, using our cloud cluster technology, which is Rubrik running in the cloud. Right there, it has access to S3 and EC2, you know, adjacently, there is not net fee and then you start protecting that and sending the data the other way. Because Rubriks software can talk to any other Rubrik's software. We don't care what format or package it's in. In the future we'd like to add more to that. I don't want to over sell it, but certainly that's the journey. >> Chris tell us about how your customers are feeling about the cloud in general. You know you've lived with the VM community for a lot of years, like many of us, and that journey to cloud and you know, what is Hybrid and multi-cloud mean to them, and you know, what you've been seeing at Rubrik over the last year. >> Yeah it's ahh, everybody has a different definition between hybrid, public, private-- >> Stu: Every customer I ever talked to will have a different answer to that. >> I just say multi cloud, because it feels the most safe And the technically correct version of that definition. It's certainly something that, everyone's looking to do. I think kind of the I want to build a private cloud phase of the journey is somewhat expired in some cases. >> Stu: Did you see Pat's keynote this morning? >> Yeah, the I want to build a private cloud using open stack and you know, build all my widgets. I feel that era of marketing or whatnot, that was kind of like 2008 or 2010. So that kind of era of marketing message has died a little bit. It's really just more I have on prem stuff, I'm trying to modernize it, using hyper-converge, or using software to find X, you know, networking et cetera But ultimately I have to start leveraging the places where my paths, my iya's and my sas are going to start running. How do I then cobble all that together. I mean at the sea level, I need visibility, I need control, I need to make executable decisions. That are financially impactful. And so having something they can look across to those different ecosystems, and give you actionable data, like here's where it's running, here's where it could run, you know, it's all still just a business decision, based on SLA. It's powerful. But then as you go kind of down message for maybe a director or someone's who's managing IT, that's really, someone's breathing down their neck, saying, we've got to have a strategy. But they're technically savvy, they don't want to just put stuff in the cloud and get that huge bill. Then they have to like explain that as well. So it kind of sits in a nice place where we can protect the modern apps, or kind of, I guess you can call them, modern slash legacy in the data center. But also start providing protection at a landing pad for the cloud native to use as an over watch term The stuff that's built for cloud that runs there, that's distributed and very sensitive to the fact that it charges per iota of use at the same time. >> Well Chris, originally Rubrik was deploying to customers as an appliance, right? So can you talk a little bit about that, right, you have many different options now, the customer, right? You can get open source, you can get commercial software, or you can get appliances, you can get SAS, and now it sounds like you're, there's also a piece that can run in the cloud, right? That it's not just a box that sits in a did center somewhere So can you talk about, again, what do customers want? What's the advantage of some of those different deployment mechanisms, what do you see? >> I'm not saying this as a stalling tactic, but I love that question. Because yes, when we started it made sense, build a turnkey appliance, make sure that it's simple. Like in deployment, we used to say it can deploy in an hour and that includes the time to take it out of the box and that only goes so far because that's one use case. So certainly, for the first year or so, the product that was where we were driving it, as a scale out node based solution then we added Rubrik edge as a virtual appliance. And really it was meant to, I have a data center and I'm covering those remote offices, type use cases. And we required that folks kind of tether the two, because it's a single node that's really just a suggesting data and bringing it back using policy. Then we introduced cloud cluster in 3.2 which is a couple of releases ago. And that allows you to literally build a four plus node cluster as your AWS, basically you give us your account info and we share the EMI with you or the VM in case of Azure and then you can just build it, right? And that's totally independent, like you can just be a customer. We have a couple of customers that are public, that's all they do, they deploy cloud cluster they backup things in that environment. And then they replicate or archive to various clouds or various regions within clouds. And there's no requirement to buy the appliance because that would be kind of no bueno to do that. >> Sure. >> So right, there's various packages or we have the idea now where you can bring your own hardware to the table. And we'll sell you the software, so like Lenovo and Cisco and things like that. It can be your choice based on the relationships you have. >> Wow Chris your teams are gone a lot, not just your personal team but the Rubrik team I walked by the booth and wait, I saw five more people that I know from various companies. Talk about the growth of like, you know Rubrik. You joined a year ago and it felt like a small company then. Now you guys are there, I get the report from this financial analyst firms and like, have you seen the latest unicorn, Rubrik and I'm like, Rubrik, I know those guys. And gals. So yeah absolutely, talk about the growth of the company. What's the company hiring for? Tell us a little bit about the culture inside. >> Sure, I mean, it's actually been a little over two years now that I've been there, it's kind of flying. I was in the first 50 hires for the company. So at the time I felt like the FNG, but I guess now, I'm kind like the old, old man. I think we're approaching or have crossed the 500 employee threshold and we're talking eight quarters essentially. A lot of investment, across the world, right, so we decided very early on to invest in Europe as a market. We had offices in Utruck in the Netherlands. And in London, the UK, we've got a bunch of engineering folks in India. So we've got two different engineering teams. As well as, we have an excellent, center of excellence, I think in Kansas City. So there's a whole bunch of different roots that we're planting as a company. As well as a global kind of effort to make sales, support, product, engineering, marketing obviously, something that scales everywhere. It's not like all the engineers are in Palo Alto and Silicone Valley and everyone else is just in sales. But we're kind of driving across everywhere. My team went from one to six. Over the last eight or nine months. So everything is growing. Which I guess is good. >> As part of that you also moved to Silicone Valley and so how does it compare to the TV show. >> Chris: It's in Oakland. >> Well it's close enough to Silicone Valley. >> It's Silicone Valley adjacent. I will say I used to visit all the time, you know. For various events and things like that. Or for VM World or whatnot. I always got the impression that I liked being there for about a week and then I wanted to leave before I really started drinking the kool aid a little heavily so it's nice being just slightly on the east bay area. At the same time, I go to events and things now. More as a local and it's kind of awesome to hear oh I invented whatever technology, I invented bootstrap or MPM or something like that. And they're just available to chat with. I tried it at that the, the sunscreen song, where he says, you know, move to california, but leave before you turn soft. So at some point I might have to go back to Texas or something to just to keep the scaley rigidity to my persona intact. >> Yeah, so you missed the barbecue? >> Well I don't know if you saw Franklin's barbecue actually burned down during the hurricane, so. >> No >> Yeah, if you're a, a huge barbecue fan in Austin, weep a tear, it might be a bad mojo for a little bit. >> Wow. Alright, we were alluding at the very beginning of the interview, you've got some VIP guests, we don't talk too much about, like, oh we're doing this tomorrow and everything, but you got some cool activities, the all stars, you know some of the things. Give us a little viewpoint, what's the goal coming into VM World this year and what are some of the cool things that you're team and the extended team are doing. >> Yeah, so kind of more on the nerdy fun side, we've actually built up, one of my team, Rebecca Fitzhughes build out this V all stars card deck so we picked a bunch of infuencers, and people that, you know friends and family kind of thing built them some trading cards and based on what you turn in you can win prizes and things like that. It was just a lot of other vendors have done things that I really respect. Like Solid Fire has the socks and the cards against humanity as an example. I wanted to do something similar and Rebecca had a great idea. She executed on that. Beyond that though, we obviously have Ice Cube coming in. He's going to be partying at the Marquis on Tuesday evening so he'll be, he'll be hanging around, you know the king of hip hop there. And on a more like fun, charitable note, we actually have Kevin Durant coming in tomorrow. We are shooting hoops for his charity fund. So everybody that sinks a goal, or ahh, I'm obviously not a basket ball person, but whoever sinks the ball into the hoop gets two dollars donated to his charity fund and you build it to win a jersey and things like that. So kind of spreading it across sports, music, and various digital transformation type things. To make sure that everyone who comes in, has a good time. VMWare's our roots, right? 1.0, the product was focused on that environment. It's been my roots for a long time. And we want to pay that back to the community. You can't forget where you came from, right? >> Alright, Chris Wahl, great to catch up with you. Thanks for joining us sporting your Alta t-shirt your Rubrik... >> I'm very branded. >> John Troyer and I will be back with lots more coverage here at VM World 2017, you're watching theCUBE.

>> [Announcer] Live from New York, it's theCube, covering the IBM Machine Learning Launch Event brought to you by IBM. Now, here are your hosts, Dave Vellante and Stu Miniman. >> Welcome back to the Waldorf Astoria, everybody. This is theCube, the worldwide leader in live tech coverage. We're covering the IBM Machine Learning announcement. IBM bringing machine learning to its zMainframe, its private cloud. Dinesh Nirmel is here. He's the Vice President of Analytics at IBM and a Cube alum. Dinesh, good to see you again. >> Good to see you, Dave. >> So let's talk about ML. So we went through the big data, the data lake, the data swamp, all this stuff with the dupe. And now we're talking about machine learning and deep learning and AI and cognitive. Is it same wine, new bottle? Or is it an evolution of data and analytics? >> Good. So, Dave, let's talk about machine learning. Right. When I look at machine learning, there's three pillars. The first one is the product. I mean, you got to have a product, right. And you got to have a different shared set of functions and features available for customers to build models. For example, Canvas. I mean, those are table stakes. You got to have a set of algorithms available. So that's the product piece. >> [Dave] Uh huh. >> But then there's the process, the process of taking that model that you built in a notebook and being able to operationalize it. Meaning able to deploy it. That is, you know, I was talking to one of the customers today, and he was saying, "Machine learning is 20% fun and 80% elbow grease." Because that operationalizing of that model is not easy. Although they make it sound very simple, it's not. So if you take a banking, enterprise banking example, right? You build a model in the notebook. Some data sense build it. Now you have to take that and put it into your infrastructure or production environment, which has been there for decades. So you could have a third party software that you cannot change. You could have a set of rigid rules that already is there. You could have applications that was written in the 70's and 80's that nobody want to touch. How do you all of a sudden take the model and infuse in there? It's not easy. And so that is a tremendous amount of work. >> [Dave] Okay. >> The third pillar is the people or the expertise or the experience, the skills that needs to come through, right. So the product is one. The process of operationalizing and getting it into your production environment is another piece. And then the people is the third one. So when I look at machine learning, right. Those are three key pillars that you need to have to have a successful, you know, experience of machine learning. >> Okay, let's unpack that a little bit. Let's start with the differentiation. You mentioned Canvas, but talk about IBM specifically. >> [Dinesh] Right. What's so great about IBM? What's the differentiation? >> Right, exactly. Really good point. So we have been in the productive side for a very long time, right. I mean, it's not like we are coming into ML or AI or cognitive yesterday. We have been in that space for a very long time. We have SPSS predictive analytics available. So even if you look from all three pillars, what we are doing is we are, from a product perspective, we are bringing in the product where we are giving a choice or a flexibility to use the language you want. So there are customers who only want to use R. They are religious R users. They don't want to hear about anything else. There are customers who want to use Python, you know. They don't want to use anything else. So how do we give that choice of languages to our customers to say use any language you want. Or execution engines, right? Some folks want to use Park as execution engine. Some folks want to use R or Python, so we give that choice. Then you talked about Canvas. There are folks who want to use the GUI portion of the Canvas or a modeler to build models, or there are, you know, tekkie guys that we'll approach who want to use notebook. So how do you give that choice? So it becomes kind of like a freedom or a flexibility or a choice that we provide, so that's the product piece, right? We do that. Then the other piece is productivity. So one of the customers, the CTO of (mumbles) TV's going to come on stage with me during the main session, talk about how collaboration helped from an IBM machine learning perspective because their data scientists are sitting in New York City, our data scientists who are working with them are sitting in San Jose, California. And they were real time collaborating using notebooks in our ML projects where they can see the real time. What changes their data scientists are making. They can slack messages between each other. And that collaborative piece is what really helped us. So collaboration is one. Right from a productivity piece. We introduced something called Feedback Loop, whereby which your model can get trained. So today, you deploy a model. It could lose the score, and it could get degraded over time. Then you have to take it off-line and re-train, right? What we have done is like we introduced the Feedback Loops, so when you deploy your model, we give you two endpoints. The first endpoint is, basically, a URI, for you to plug-in your application when you, you know, run your application able call the scoring API. The second endpoint is this feedback endpoint, where you can choose to re-train the model. If you want three hours, if you want it to be six hours, you can do that. So we bring that flexibility, we bring that productivity into it. Then, the management of the models, right? How do we make sure that once you develop the model, you deploy the model. There's a life cycle involved there. How do you make sure that we enable, give you the tools to manage the model? So when you talk about differentiation, right? We are bringing differentiation on all three pillars. From a product perspective, with all the things I mentioned. From a deployment perspective. How do we make sure we have different choices of deployment, whether it's streaming, whether it's realtime, whether it's batch. You can do deployment, right? The Feedback Loop is another one. Once you deployed, how do we keep re-training it. And the last piece I talked about is the expertise or the people, right? So we are today announcing IBM Machine Learning Hub, which will become one place where our customers can go, ask questions, get education sessions, get training, right? Work together to build models. I'll give you an example, that although we are announcing hub, the IBM Machine Learning Hub today, we have been working with America First Credit Union for the last month or so. They approached us and said, you know, their underwriting takes a long time. All the knowledge is embedded in 15 to 20 human beings. And they want to make sure a machine should be able to absorb that knowledge and make that decision in minutes. So it takes hours or days. >> [Dave] So, Stu, before you jump in, so I got, put the portfolio. You know, you mentioned SPSS, expertise, choice. The collaboration, which I think you really stressed at the announcement last fall. The management of the models, so you can continuously improve it. >> Right. >> And then this knowledge base, what you're calling the hub. And I could argue, I guess, that if I take any one of those individual pieces, there, some of your competitors have them. Your argument would be it's all there. >> It all comes together, right? And you have to make sure that all three pillars come together. And customers see great value when you have that. >> Dinesh, customers today are used to kind of the deployment model on the public cloud, which is, "I want to activate a new service," you know. I just activate it, and it's there. When I think about private cloud environments, private clouds are operationally faster, but it's usually not miniature hours. It's usually more like months to deploy projects, which is still better than, you know, kind of, I think, before big data, it was, you know, oh, okay, 18 months to see if it works, and let's bring that down to, you know, a couple of months. Can you walk us through what does, you know, a customer today and says, "Great, I love this approach. "How long does it take?" You know, what's kind of the project life cycle of this? And how long will it take them to play around and pull some of these levers before they're, you know, getting productivity out of it? >> Right. So, really good questions, Stu. So let me back one step. So, in private cloud, we are going, we have new initiative called Download and Go, where our goal is to have our desktop products be able to install on your personal desktop in less than five clicks, in less than fifteen minutes. That's the goal. So the other day, you know, the team told me it's ready. That the first product is ready where you can go less than five clicks, fifteen minutes. I said the real test is I'm going to bring my son, who's five years old. Can he install it, and if he can install it, you know, we are good. And he did it. And I have a video to prove it, you know. So after the show, I will show you because and that's, when you talk about, you know, in the private cloud side, or the on-premise side, it has been a long project cycle. What we want is like you should be able to take our product, install it, and get the experience in minutes. That's the goal. And when you talk about private cloud and public cloud, another differentiating factor is that now you get the strength of IBM public cloud combined with the private cloud, so you could, you know, train your model in public cloud, and score on private cloud. You have the same experience. Not many folks, not many competitors can offer that, right? So that's another . .. >> [Stu] So if I get that right. If I as a customer have played around with the machine learning in Bluemix, I'm going to have a similar look, feel, API. >> Exactly the same, so what you have in Bluemix, right? I mean, so you have the Watson in Bluemix, which, you know, has deep learning, machine learning--all those capabilities. What we have done is we have done, is like, we have extracted the core capabilities of Watson on private cloud, and it's IBM Machine Learning. But the experience is the same. >> I want to talk about this notion of operationalizing analytics. And it ties, to me anyway, it ties into transformation. You mentioned going from Notebook to actually being able to embed analytics in workflow of the business. Can you double click on that a little bit, and maybe give some examples of how that has helped companies transform? >> Right. So when I talk about operationalizing, when you look at machine learning, right? You have all the way from data, which is the most critical piece, to building or deploying the model. A lot of times, data itself is not clean. I'll give you an example, right. So >> OSYX. >> Yeah. And when we are working with an insurance company, for example, the data that comes in. For example, if you just take gender, a lot of times the values are null. So we have to build another model to figure out if it's male or female, right? So in this case, for example, we have to say somebody has done a prostate exam. Obviously, he's a male. You know, we figured that. Or has a gynocology exam. It's a female. So we have to, you know, there's a lot of work just to get that data cleansed. So that's where I mentioned it's, you know, machine learning is 20% fun, 80% elbow grease because it's a lot of grease there that you need to make sure that you cleanse the data. Get that right. That's the shaping piece of it. Then, comes the building the model, right. And then, once you build the model on that data comes the operationalization of that model, which in itself is huge because how do you make sure that you infuse that model into your current infrastructure, which is where a lot of skill set, a lot of experience, and a lot of knowledge that comes in because you want to make sure, unless you are a start-up, right? You already have applications and programs and third-party vendors applications worth running for years, or decades, for that matter. So, yeah, so that's operationalization's a huge piece. Cleansing of the data is a huge piece. Getting the model right is another piece. >> And simplifying the whole process. I think about, I got to ingest the data. I've now got to, you know, play with it, explore. I've got to process it. And I've got to serve it to some, you know, some business need or application. And typically, those are separate processes, separate tools, maybe different personas that are doing that. Am I correct that your announcement in the Fall addressed that workflow. How is it being, you know, deployed and adopted in the field? How is it, again back to transformation, are you seeing that people are actually transforming their analytics processes and ultimately creating outcomes that they expect? >> Huge. So good point. We announced data science experience in the Fall. And the customers that who are going to speak with us today on stage, are the customers who have been using that. So, for example, if you take AFCU, America First Credit Union, they worked with us. In two weeks, you know, talk about transformation, we were able to absorb the knowledge of their underwriters. You know, what (mumbles) is in. Build that, get that features. And was able to build a model in two weeks. And the model is predicting 90%, with 90% accuracy. That's what early tests are showing. >> [Dave] And you say that was in a couple of weeks. You were, you developed that model. >> Yeah, yeah, right. So when we talk about transformation, right? We couldn't have done that a few years ago. We have transformed where the different personas can collaborate with each other, and that's a collaboration piece I talked about. Real time. Be able to build a model, and put it in the test to see what kind of benefits they're getting. >> And you've obviously got edge cases where people get really sophisticated, but, you know, we were sort of talking off camera, and you know like the 80/20 rule, or maybe it's the 90/10. You say most use cases can be, you know, solved with regression and classification. Can you talk about that a little more? >> So, so when we talk about machine learning, right? To me, I would say 90% of it is regression or classification. I mean there are edge case of our clustering and all those things. But linear regression or a classification can solve most of the, most of our customers problems, right? So whether it's fraud detection. Or whether it's underwriting the loan. Or whether you're trying to determine the sentiment analysis. I mean, you can kind of classify or do regression on it. So I would say that 90% of the cases can be covered, but like I said, most of the work is not about picking the right algorithm, but it's also about cleansing the data. Picking the algorithm, then comes building the model. Then comes deployment or operationalizing the model. So there's a step process that's involved, and each step involves some amount of work. So if I could make one more point on the technology and the transformation we have done. So even with picking the right algorithm, we automated, so you as a data scientist don't need to, you know, come in and figure out if I have 50 classifiers and each classifier has four parameters. That's 200 different combinations. Even if you take one hour on each combination, that's 200 hours or nine days that takes you to pick the right combination. What we have done is like in IBM Machine Learning we have something called cognitive assistance for data science, which will help you pick the right combination in minutes instead of days. >> So I can see how regression scales, and in the example you gave of classification, I can see how that scales. If you've got a, you know, fixed classification or maybe 200 parameters, or whatever it is, that scales, what happens, how are people dealing with, sort of automating that classification as things change, as they, some kind of new disease or pattern pops up. How do they address that at scale? >> Good point. So as the data changes, the model needs to change, right? Because everything that model knows is based on the training data. Now, if the data has changed, the symptoms of cancer or any disease has changed, obviously, you have to retrain that model. And that's where I talk about the, where the feedback loop comes in, where we will automatically retrain the model based on the new data that's coming in. So you, as an end user, for example, don't need to worry about it because we will take care of that piece also. We will automate that, also. >> Okay, good. And you've got a session this afternoon with you said two clients, right? AFCU and Kaden dot TV, and you're on, let's see, at 2:55. >> Right. >> So you folks watching the live stream, check that out. I'll give you the last word, you know, what shall we expect to hear there. Show a little leg on your discussion this afternoon. >> Right. So, obviously, I'm going to talk about the different shading factors, what we are delivering IBM Machine Learning, right? And I covered some of it. There's going to be much more. We are going to focus on how we are making freedom or flexibility available. How are we going to do productivity, right? Gains for our data scientists and developers. We are going to talk about trust, you know, the trust of data that we are bringing in. Then I'm going to bring the customers in and talk about their experience, right? We are delivering a product, but we already have customers using it, so I want them to come on stage and share the experiences of, you know, it's one thing you hear about that from us, but it's another thing that customers come and talk about it. So, and the last but not least is we are going to announce our first release of IBM Machine Learning on Z because if you look at 90% of the transactional data, today, it runs through Z, so they don't have to off-load the data to do analytics on it. We will make machine learning available, so you can do training and scoring right there on Z for your real time analytics, so. >> Right. Extending that theme that we talked about earlier, Stu, bringing analytics and transactions together, which is a big theme of the Z 13 announcement two years ago. Now you're seeing, you know, machine learning coming on Z. The live stream starts at 2 o'clock. Silicon Angle dot com had an article up on the site this morning from Maria Doucher on the IBM announcement, so check that out. Dinesh, thanks very much for coming back on theCube. Really appreciate it, and good luck today. >> Thank you. >> All right. Keep it right there, buddy. We'll be back with our next guest. This is theCube. We're live from the Waldorf Astoria for the IBM Machine Learning Event announcement. Right back.