>> Announcer: From the Bellagio Hotel in Las Vegas, it's theCUBE, covering UiPath FORWARD IV brought to you by UiPath. >> Live from Las Vegas, it's theCUBE. We are wrapping up day two of our coverage of UiPath FORWARD IV. Lisa Martin here with Dave Vellante. We've had an amazing event talking with customers, partners, and users, and UiPath folks themselves. And who better to wrap up the show with than Daniel Dines the founder and CEO of UiPath. Welcome, Daniel, great to have you back on theCUBE. >> Oh, thank you so much for having me. I'm becoming a regular at theCUBE. >> Yeah, it's good to see you again. >> You are, this is your fifth... >> Fifth time on theCUBE. >> Fifth time, yes. >> Fifth time, but as you said before we went live, first time since the IPO. Congratulations. >> Thank you. >> UiPath has been a rocket ship for a very long time. I'm sure a tremendous amount of acceleration has occurred since the IPO. We can all see the numbers. You're a public company now, ARR of 726 million. You've got over 9,000 customers. We got the chance to speak with a few of them here today. We know how important the voice of the customer is to UiPath and how very symbiotic it is. But I want to talk about the culture of the company. How is that going? How is it being maintained especially since the big splashy IPO just about six months ago? >> Well, I always believe that in order to build a durable company, culture is maybe the most important thing. I think long lasting companies have very foundational culture. So we've built it, and we invested a lot in the last 5-6 years because in the beginning when it's just a bunch of people, they don't have a culture. It's maybe like a vibe of a group of friends. But then when you go and try to dial in your culture, I think it's important that you look at your roots and who are you? What defines you? So we ended up of this really core values, which is to be humble. To me, it's one of quintessential value of every human being. And all of us want to work with humble people much more inclined to listen, to change their mind. And then we say, you have to be humble, but you have to be bold in the same time. This rocket ship need a bold crew onboard. So you need to be fast because the fastest company will always win. And you need to be immersed because my theory with life and jobs is in whatever you do, you have to be immersed. I don't believe necessarily in life-work balance. I believe in life-work cycles, in life-work immersion. So when you are with family, you are immersed. When you work, you are immersed. That will bring the best of you and the best of productivity. So we try so much to keep our culture alive, to hire people that add to the culture, that nicely fit into the culture. And recently we took a veteran of UiPath and we appointed her as Chief Culture Officer. So I'm very happy of this move. So I think we are one of the few companies that really have a Chief Culture Officer reporting directly to the CEO. So we're really serious of building our culture along the way. And as I said yesterday in my keynote, I think our values are universal values. I think they have the value of the new way of working. All of us would like to work in a company, in an environment that fosters these values. >> I certainly think the events of the last 18 months have forced many more people to be humble and embrace humility. Because everybody on video conferencing, your dog walks in, your kids walk in, you're exposed. They have to be more humble because that's just how they were getting work done. I've seen and heard a lot of humility from your folks and a lot of bold statements from customers as well. We had the CIO of Coca-Cola on talking about how UiPath is fundamental in their transformation. I think that the fact that you are doing an event here in person, whereas as Dave was saying earlier this week, your competitors are on webcams is a great example of the boldness of this company and its culture. >> Well, thank you. I think that we've made a really good decision to do this event in person. Maybe on Zoom over the last 18 months, we kind of lost a bit how important is to connect with people. It's not only about the message, it's about the trust. And I think we are deeply embedded into the critical systems of our customers. They need to trust us. They need to work with the company that they look in their eyes and say, "Yes, we are here for you." And you cannot do it over Zoom. Even I really like Zoom and Eric Yuan is a friend of mine, but a combination I think, and going into this hybrid world, I think it's actually extremely beneficial for all of us. Meeting in person a few times a year, then continuing the relationship over Zoom in time, I think it's awesome. >> Yeah, and the fact that you were able to get so many customers here, I think that's, Lisa, why a lot of companies don't have physical events 'cause they can't get their customers here. You got 2000 customers here, customers and partners, but a lot of customers. I've spoken to dozens and they're easy to find. So I think that's one point I want the audience to know. You've always been on the culture train. And enduring companies, CEOs of great enduring companies, always come back to culture. So that's important. And of course, product. You said today, you're a product guy. That's when you get excited. You've changed the industry. And I think, I've never bought into the narrative about replacing jobs. I'd never been a fan of protecting the past from the future. It's inevitable, but I think the way you've changed the market, I wonder if you could comment is... You had legacy RPA tools that were expensive and cumbersome. And so people had to get the ROI and it took a long time. So that was an obvious way to get it is to reduce headcount. You came in and said, short money you can actually try it even a free version. You compressed that ROI and the light bulb went off, and so people then said, "Oh, wow, this isn't about replacing jobs, but making my life better." And you've always said that. And that's I think one way in which you've changed the market quite dramatically, and now you have a lot of people following that path. >> That was always kind of our biggest competitive advantage. We showed our customers and our partners, this is a technology that gives you the faster time to value and actually faster time to value translate into much higher return on investment. In a typical automation project, the license cost is maybe 5% of the project cost. So the moment you shrink the development time, the implementation time, you increase exponentially the return on investment. So this is why speaking about our roadmap, and we always start with this high level, how can we reduce the development time? So how can we reduce the friction? How can we expand the use cases? Because these are essential themes for us, always thinking customer first, customer value and that serves us pretty well really. We win a lot in all the contests where we go side by side with other competitors. It was a very simple strategy for us. Asking customers, "Just go and test it side-by-side and see," and they see. We implement the same process in halftime, half of resources involved. It's an easy math multiplied by a thousand processes and it's done. >> When theCUBE started Daniel in 2010. It was our first year. And so it coincided with big data movement. And we said at the time that the companies who can figure out how to apply big data are going to make a lot of money, more than the big data vendors. And I think in a way now the problem with big data was too complicated, right? There were only a few big internet giants who could figure out Hadoop and all that stuff. Automation, I think is even bigger in a way, 'cause it involves data. It involves AI, it's transformative. And so we're saying the same thing here. The companies that are applying automation, and we've seen a lot of them here, Coca-Cola, Merck, Applied Materials, on and on and on, are actually the ones that are going to not only survive but thrive, incumbents that don't have to invent AI necessarily or invent their own automation. But coming back to you 'cause I think your company can make a lot of money. You've set the TAM at 60 billion. I think it actually could be well over 100 billion, but we don't have to have that conversation here. It's just convergence of all these markets that guys like IDC and Gartner, they count in stove pipes. So anyway, big, no shortage of opportunity. My question to you is feels like you have the potential to build a next great software company and with the founder as the CEO, and there aren't a lot of them left. Michael Dell is not a software company, but his name is still, Larry Ellison is still there, Marc Benioff. How do you think about the endurance, the enduring UiPath? Are you envisioning building the next great software company, may take 20 years? >> People were asking me for a long time. Did you envision that you'd get here from the beginning? And I always tell them, no. Otherwise I would have been considered mad. (Lisa and Dave laughing) So you build the vision over time. I don't believe in people that start a small SaaS company and they say, "We are going to change the world." This is not how the world works. Really, you build and you understand the customer and you build more. But at some point I realized we change so much how people work, we get the best out of them. It's something major here. And if you look in history, we are in this trap that started with agriculture. This is the trap of manual, repetitive, low value tasks that we have to do. And it took the humanity of us. And I talked to Tom Montag about with this book "Sapiens". It's interesting and that book comes with the theory that our biggest quality is our ability to collaborate. Well, our technology gives people the ability to collaborate more. So, in this way, I think it's truly transformative. And yes, I believe now that we can build the next generation of software company. >> How do you like... That's the wrong question. How are you doing with the 90-day shot clock as Michael Dell calls it? It's a new world for you, right? You've never been a CEO of a public company, the street's getting to know you like, "Who is this guy?" I'll give you another cute story. There were three companies in the early CUBE days, Tableau, Splunk, and ServiceNow that had the kind of customer passion that you have. I think ServiceNow could be one of the next great software companies. Tableau now part of Salesforce. I think Splunk was under capitalized, but we see the same kind of passion here. So now you're the CEO of a public company, except the street's getting to know you a little bit. They're like, "Hmm, how do we read the guy?" All that stuff. That'll sort itself out. But so what's life like on the public markets? >> Well, I don't think anyone prepares you for the life of a public company. (Dave laughing) I thought it's going to be easier, but it's not, because we were used to deal with private investors and it's much easier because I think private investors have access to a lot more data. They look into your books. So they understand your business model. With public investors, they have access only to like a spreadsheet of numbers. So they need to figure out a business model, the trajectory from just a split. It's way more difficult. I've come to appreciate their job. It's much more difficult. So they have to get all the cues from how I dress, how do I say this word? They watch the FED announcements. What do they mean to say by this? And I and the shim we are first time in a job as a public company CEO, public company CFO. So of course it's a lot of learning for us and like in any learning environment, initial learning curve is tough, but you progress quite a lot. So I believe that over the next few quarters, we will be in the position to build trust with the street and they will understand better our business model, and they see that we are building everything for creating durable growth. >> It's a marathon, it's not a sprint. I know it's a cliche, but it really does apply here. >> You've certainly built a tremendous amount of trust within your 9,000 strong customer base. I think I was reading that your 70% of your revenue comes from existing customers. I think this is a great use case for how to do land and expand really well. So, the DNA I think is there at UiPath to be able to build that trust with the street. >> Yeah, absolutely. Our 9,000 plus customers, it's our wealth. This is our IP in a way. It's even better than in our pro. It's our customers. We have one of the best net retention rate in the industry of 144%. So that speaks volume. >> Lisa: It does. >> Automation for good. I know you've read some of the stuff I've written. I've covered you guys pretty extensively over the years. And that theme sounds like a lot of motherhood and apple pie, but one of the things that I wrote is that you look at the productivity decline and particularly in Western countries over the last two decades. Now I know with the pandemic and especially in 2021, productivity is going up for reasons that I think are understood, but the trend is clear. So when you think about big problems, climate change, diversity, income inequality, health of populations, overpopulation, on and on and on and on. You're not going to solve those problems by throwing labor at them. It has to be automation. So that to me is the tie to automation for good. And a lot of people might roll their eyes at it. But does that resonate with you? >> It totally resonates with me. Look at US. US population is not growing at the rates that we were used to. It's going to plateau at some point. It's just obvious. Like it plateaued in Japan, in Japan it's decreasing. US will see a decrease at some point. How do you increase the GDP? If your population is declining, productivity is declining. How do you increase GDP? Because the moment we stop increasing GDP, everything will collapse. The modern world is built on the idea of continuous economical growth. The moment growth stops, the world stops. We'll go back to our case and restart the engine. So, automation is hugely important in continuous GDP growth, which is the engine of our life. >> Which by the way is important because the chasm between the haves and the have-nots, that's how growth allows the people at the bottom to rise up to the middle and the middle to the top. So that's how you deal with that problem. You asked Tom Montag about crypto. So I have to ask you about crypto. What are your thoughts? Are you a fan? Are you not a fan? Do you have any wisdom? >> I have to admit, I never really understood the use cases of crypto. Technology behind crypto, blockchain is fascinating technology, but crypto in itself, I was never a fan. Tom Montag today gave me one of the best explanation of the very same. Look, Daniel, from Americans perspective we have the dollars, and this is the global currency. Crypto doesn't have so much sense, but think about a country like Columbia or Venezuela, countries where there people don't have so much trust in their currency, and where different political system can seize your assets from you. You need to be able to be capable of putting them into something else that is outside government context. I believe this is a good use case but I still don't believe that crypto is that type of asset that you know will survive the test of time. I think it's really too much... To me the difference between gold and Bitcoin is that it's too... You cannot replicate gold whatever you... It's impossible, unless you are God you cannot create gold two, right? It's impossible, but you can create Bitcoin 2. And at some point the fashion will move from Bitcoin 2 to Bitcoin 3. So I don't think the value that you can build in one particular crypto currency right now will stay over time. But it's just me. I was the wrong so many times in my life. >> You've been busy. You haven't had time to study crypto. >> I agree, totally agree. (Lisa and Dave laughing) >> What's been some of the feedback from the customers that are here. We saw yesterday a standing room only keynote. I'm sure it was great for you to be on stage again actually interacting with your customers and your partners. What's been some of the feedback as we've seen really this shift from an RPA point solution to an enterprise automation platform? >> Well, first of all, it was really great to be on stage. I don't know, I'm not a good presenter, really. But going there in front of people felt me with energy. Suddenly I felt a lot of comfort. So, I was capable of being myself with the people, which is really awesome. And the transition to a platform, from a product to a platform was really very well received by our customers because even in our competitive situations, when we are capable of explaining to them, what is the value of having an independent automation platform that is not tied to any big silos that application providers creates, we win and we win by default somehow. You've seen them now. So I think even the next evolution of semantic automation, this one is very well with our customers. >> Well, Daniel, it's been fantastic having you on. We have a good cadence here, and I hope we can continue it. On theCUBE, we love to identify early stage companies. Although as I wrote, you had a long, strange path to IPO because you took a long, long time and I think did it the right way to get product market fit. >> Absolutely. >> And that's not necessarily the way Silicon Valley works, double, double, triple, triple, and that you got product market fit, you got loyal customer base, and I think that's a key part of your success and you can see it and so congratulations, but many more years to come and we're really watching. >> Thank you so much. I'm looking forward to meeting you guys again. Thank you, that was awesome really. Great discussion. >> Exactly, good. Great to have you here in person and thanks for having us here in person as well. We look forward to FORWARD V. >> You will be invited forever. Thank you, guys, really. >> Forever, did you hear that? All right, for Daniel Dines and Dave Vellante, I'm Lisa Martin. This is theCUBE's coverage of UiPath FORWARD IV day two. Thanks for watching. (upbeat music)

>> Announcer: From Miami Beach, Florida, it's The Cube, covering Acronis Global Cyber Summit 2019. Brought to you by Acronis. >> Welcome back everyone. We are here with The Cube coverage for two days. We're wrapping up, getting down on day one in the books for the Acronis Global Cyber Summit 2019. I'm John Furrier, your host of The Cube. We are in Miami Beach, the Fontainebleau Hotel. I'm personally excited for this next guest because I'm a huge Red Sox fan, even though I got moved out to California. Giants is in a different area. National League is different than American League, still my heart with the Red Sox. And we're here with an industry veteran, seasoned professional in IT and data, Brian Shield. Boston Red Sox Vice President of Technology and IT. Welcome to The Cube, thanks for joining us. >> Thank you. It's great to be here. >> John: So congratulations on the rings. Since I moved out of town, Red sox win their World Series, break the curse of the Bambino. >> Hey we appreciate that. Thank you. >> My family doesn't want me back. You got to show >> Yeah, maybe I'll put this one up for the, maybe someone can zoom in on this. Which camera is the good one? This one here? So, there ya go. So, World Series champs for at least for another week. (laughter) >> Bummer about this year. Pitching just couldn't get it done. But, good team. >> Happens. >> Again, things move on, but you know. New regime, new GM going to come on board. >> Yup. >> So, but in general, Red Sox, storied franchise. Love it there. Fenway Park, the cathedral of baseball parks. >> Brian: Defnitely. >> And you're seeing that just play out now, standard. So just a great place to go. We have tickets there. So, I got to ask you. Technology, sports, really is modernized faster than I think any category. And certainly cyber security forced to modernize because of the threats. But sports, you got a business to run, not just IT and making the planes run on time. >> Sure. >> Scouts, money, whatever. >> Fans. >> You got fan experience. >> Stadium opportunities. >> Club management, scouts are out there. So you got business, team, fans. And data's a big part of it. That's part of your career. Tell us what the cutting edge innovation is at the Red Sox these days. >> I think baseball in general, as you indicated, it's a very evolving kind of environment. I mean historically I think people really sort of relish the nostalgia of sports and Fenway Park being as historic as it is, was probably the pinnacle of that, in some respects. But Red Sox have always been leaders and baseball analytics, you know. And everyone's pretty familiar with "Moneyball" and Brad Pitt. >> John: Is that a true story, he turned down the GM job? >> I'm told it is. (laughter) I don't know if I fully vetted that question. But over the last six, seven years, you know we've really turned our attention to sort of leveraging sort of technology across the businesses, right? Not just baseball and analytics and how we do scouting, which continues to evolve at a very rapid pace. But also as you pointed out, running a better business, understanding our fans, understanding fan behavior, understanding stadiums. There's a lot of challenges around running an effective stadium. First and foremost to all of us is really ensuring it's a great fan experience. Whether it's artificial intelligence, or IoT technologies or 5G or the latest Wifi, all those things are coming up at Fenway Park. You and I talked earlier about we're about to break ground for a new theater, so a live theater on the outside, beyond the bleachers type of thing. So that'll be a 5,400-seat arena, 200 live performances a year, and with e-sports, you know, complementing it. It just gives you an example of just how fast baseball is sort of transitioning. >> And the theater, is that going to be blown out from where that parking garage is, structure and going towards >> So the corner of Landsdown and Ipswich, if you think of that sort of corner back there, for those that are familiar with the Fenway area. So it's going to be a very big change and you'll see the difference too from within the ballpark. I think we'll lose a couple of rows of the bleachers. That'll be replaced with another gathering area for fans and things like that, on the back end of that theater. So build a great experience and I think it really speaks to sort of our ability to think of Fenway as more of a destination, as a venue, as a complementary experience. We want people to come to the area to enjoy sports and to enjoy entertainment and things. >> You know Brian, the consumerization of IT has been kicked around. Last decade, that was a big buzzword. Now the blending of a physical event and digital has certainly consumed the world. >> Absolutely. >> And we're starting to see that dynamic. You speak to a theater. That's a physical space. But digital is also a big part of kind of that complementary. It's not mutually exclusive for each other. They're integrated business models. >> Absolutely. >> So therefore, the technology has to be seamless. The data has to be available. >> Yup. >> And it's got to be secure. >> Well the data's got to be ubiquitous, right? I mean you don't want to, if we're going to have fans attending theater and then you're going to go to Fenway Park or they leave a game and then go to some other event or they attend a tour of Fenway Park, and beyond maybe the traditional what people might think about, is certainly when you think about baseball and Fenway Park. You know we have ten to twelve concerts a year. We'll host Spartan games, you know. This Christmas, I'm sorry, Christmas 2020 we now have sort of the Fenway Bowl. So we'll be hosting the AAC ACC championship games there with ESPN. >> John: Hockey games? >> Hockey games. Obviously we have Liverpool soccer being held there so it's much more of a destination, a venue for us. How we leverage all the wonderful things about Fenway Park and how we modernize, how we get basically the best of what makes Fenway Park as great as it is, yet as modern as we can make it, where appropriate to create a great fan experience. >> It's a tough balance between balancing the brand and having things on brand as well. >> Sure. >> Does that come into your job a lot around IT? Saying being on brand, not kind of tearing down the old. >> Yeah absolutely. I think our CEOs and leadership team, I mean it's not success for us if you pan to the audience and everyone is looking at their phone, right? That's not what we aspire to. We aspire to leverage technology to simplify people's experience of how do you get to the ballpark, how do I park, how do I get if I want to buy concessions or merchandise, how do I do it easily and simply? How do we supplement that experience with maybe additional data that you may not have had before. Things like that, so we're doing a lot of different testing right now whether it's 4D technologies or how we can understand, watch a play from different dimensions or AI and be able to perhaps see sort of the skyline of Boston since 1912, when Fenway Park launched... And so we sort of see all these technologies as supplemental materials, really kind of making it a holistic experience for fans. >> In Las Vegas, they have a section of Las Vegas where they have all their test beds. 5G, they call it 5G, it's really, you know, evolution, fake 5G but it's a sandbox. One of the challenges that you guys have in Boston, I know from a constraint standpoint physically, you don't have a lot of space. How do you sandbox new technologies and what are some of the things that are cool that people might not know about that are being sandboxed? So, one, how do you do it? >> Yeah. >> Effectively. And then what are some of the cool things that you guys are looking at or things they might not know about that would be interesting. >> Sure. Yeah so Fenway Park, we struggle as you know, a little bit with our footprint. You know, honestly, I walk into some of these large stadiums and I get instant jealousy, relative to just the amount of space that people have to work with and things. But we have a great relationship with our partners so we really partner, I think, particularly well with key partners like Verizon and others. So we now have 5G partially implemented at Fenway Park. We expect to have it sort of fully live come opening day next year. So we're really excited about that. We hope to have a new version of Wifi, the latest version of Wifi available, for the second half of the year. After the All-Star Break, probably after the season's over. But before our bowl game hopefully. We're looking at some really interesting ways that we can tease that out. That bowl game, we're really trying to use that as an opportunity, the Fenway Bowl, as an opportunity to make it kind of a high-tech bowl. So we're looking at ways of maybe doing everything from hack-a-thons to a pre-egaming sort of event to some interesting fan experiential opportunities and things like that. >> Got a lot of nerds at MIT, Northeastern, BU, Bentley, Babson, all the schools in the area. >> Yeah, so we'll be reaching out to colleges and we'll be reaching out to our, the ACC and AACs as well, and see what we can do to kind of create sort of a really fun experience and capitalize on the evolving role of e-sports and the role that technology can play in the future. >> I want to get to the e-sports in a second but I want to just get the plug in for Acronis. We're here at their Global Cyber Summit. You flew down for it, giving some keynote speeches and talks around security. It's a security company, data protection, to cyber protection. It is a data problem, not a storage appliance problem. It's a data problem holistically. You get that. >> Sure. Sure. >> You've been in the business for a long time. What is the security kind of posture that you guys have? Obviously you want to protect the data, protect privacy. But you got to business. You have people that work with you, supply chain, complex but yet dynamic, always on environment. >> That's a great question. It's evolving as you indicated. Major League Baseball, first and foremost, does an outstanding job. So the last, probably last four plus years, Major League Baseball has had a cyber security program that all the clubs partake in. So all 30 clubs are active participants in the program. They basically help build out a suite of tools as well as the ability to kind of monitor, help participate in the monitoring, sort of a lot of our cyber security assets and logs And that's really elevated significantly our posture in terms of security. We supplement that quite a bit and a good example of that is like Acronis. Acronis, for us, represents the ability for us to be able to respond to certain potential threats like ransom-ware and other things. As well as frankly, what's wonderful about a tool like this is that it allows us to also solve other problems. Making our scouts more efficient. We've got these 125 scouts scattered around the globe. These guys are the lifeblood of our, you know, the success of our business. When they have a problem, if they're in Venezuela or the Dominican or someplace else, in southeast Asia, getting them up and running as quickly as we can, being able to consume their video assets and other things as they're scouting prospects. We use Acronis for those solutions. It's great to kind of have a partner who can both double down as a cyber partner as well as someone who helps drive a more efficient business. >> People bring their phone into the stadiums too so those are end points now connecting to your network. >> Definitely. And as you pointed out before, we've got great partnerships. We've got a great concession relationship with Aramark and they operate, in the future they'll be operating off our infrastructure. So we're in the point of rolling out all new point-of-sale terminals this off-season. We're excited about that 'cause we think for the first time it really allows us to build a very comprehensive, very secure environment for both ourselves and for all the touchpoints to fans. >> You have a very stellar career. I noticed you were at Scudder Investments back in the '80s, very cutting-edge firm. FTD that set the whole standard for connecting retailers. Again, huge scale play. Can see the data kind of coming out, they way you've been a CIO, CTO. The EVP CIO at The Weather Channel and the weather.com again, first mover, kind of pioneer. And then now the Red Sox, pioneering. So I got to ask you the modernization question. Red Sox certainly have been cutting-edge, certainly under the last few owners, and the previous Henry is a good one, doing more and more, Has the business model of baseball evolved, 'cause you guys a franchise. >> Sure. >> You operate under the franchisor, Major League Baseball, and you have jurisdictions. So has digital blurred the lines between what Advanced Media unit can do. You got communities developing outside. I watch the games in California. I'm not in there but I'm present digitally. >> Sure. Sure. >> So how has the business model flexed with the innovation of baseball? >> That's a great question. So I mean, first off, the relationship between clubs like ours and MLB continue to evolve. We have a new commissioner, relatively new commissioner, and I think the whole one-baseball model that he's been promoting I think has been great. The boundaries sometimes between digital assets and how we innovate and things like that continues to evolve. Major League Baseball and technology groups and product groups that support Major League Baseball have been a fantastic partner of ours. If you look at some of the innovations with Statcast and some of the other types of things that fans are now becoming more familiar with. And when they see how fast a runner goes or how far a home run goes and all those sort of things, these kinds of capabilities are on the surface, but even like mobile applications, to make it easy for fans to come into ballparks and things like that really. What we see is really are platforms for the future touchpoints to all of our customers. But you're right, it gets complicated. Streaming videos and people hadn't thought of before. >> Latin America, huge audience for the Red Sox. Got great players down there. That's outside the jurisdiction, I think, of the franchise agreement, isn't it? (laughs) >> Well, it's complicated. As this past summer, we played two games in England, right? So we enjoy two games in London, sadly we lost to the Yankees in both of those, but amazing experience and Major League Baseball really hats off to those guys, what they did to kind of pull that together. >> You mentioned Statcast. Every year when I meet with Andy Jassy at AWS, he's a sports fan. We love to talk sports. That's a huge, kind of shows the power of data and cloud computing. >> No doubt. >> How do you guys interface with Statcast? Is that an Amazon thing? Do they come to you? Are they leveraging dimensions, camera angles? How does that all work? Are you guys involved in that or? >> Brian: Oh yeah, yeah. >> Is that separate? >> So Statcast is just one of many data feeds as you can imagine. One of the things that Major League Baseball does is all that type of data is readily available to every club. So every club has access to the data. The real competitive differentiator, if you will, is how you use it internally. Like how your analysts can consume that data. We have a baseball system we call Beacon. We retired Carmine, if you're familiar with the old days of Carmine. So we retired Carmine a few years ago with Beacon. And Beacon for us represents sort of our opportunity to effectively collapse all this information into a decision-making environment that allows us to hopefully to kind of make the best decisions to win the most games. >> I love that you're answering all these questions. I really appreciate it. The one I really want to get into is obviously the fan experience. We talked about that. No talent on the field means no World Series so you got to always be constantly replenishing the talent pool, farm system, recruiting, scouting, all these things go on. They're instrumental. Data's a key driver. What new innovations that the casual fan or IT person might be interested in what's going on around scouting and understanding the asset of a human being? >> Right. Sure. I mean some of this gets highly confidential and things, but I think at a macro level, as you start to see both in the minor leagues and in some portions of the major leagues, wearable technologies. I think beyond just sort of player performance information that you would see traditionally with you might associate it with like Billy Beane, and things like that with "Moneyball" which is evolved obviously considerably since those days. I mean understanding sort of player wellness, understanding sort of how to get the most out of a player and understanding sort of, be able to kind of predict potential injuries and accelerate recoveries and being able to use all of this technology where appropriate to really kind of help sort of maximize the value of player performance. I mean, David Ortiz, you know, I don't know where we would have been in 2018 without, you know, David. >> John: Yeah. >> But like, you know >> Longevity of a player. >> Absolutely. >> To when they're in the zone. You wear a ring now to tell you if you're sleeping well. Will managers have a visual, in-the-zone, don't pull 'em out, he can go an extra inning? >> Well, I mean they have a lot of data. We currently don't provide all that data to the clubhouse. I mean, you know, and so If you're in the dugout, that information isn't always readily available type of thing. But players know all this information. We continue to evolve it. At the end of the day though, it's finding the balancing act between data and the aptitudes of our coaching staff and our managers to really make the wise decisions. >> Brian, final question for you. What's the coolest thing you're working on right now? Besides the fan having a great experience, 'cause that's you kind of touched on that. What's the coolest thing that you're excited about that you're working on from a tech perspective that you think is going to be game-changing or interesting? >> I think our cloud strategy coming up in the future. It's still a little bit early stage, but our hope would be to kind of have clarity about that in the next couple months. I think is going to be a game-changer for us. I think having, you know, we enjoy a great relationship with Dell EMC and yet we also do work in the cloud and so being able to leverage the best of both of those to be able to kind of create sort of a compelling experience for both fans, for both player, baseball operations as well as sort of running an efficient business, I think is really what we're all about. >> I mean you guys are the poster child for hybrid cloud because you got core, data center, IoT, and >> No doubt. So it's exciting times. And we're very fortunate that with our relationship organizations like Dell and EMC, we have leading-edge technologies. So we're excited about where that can go and kind of what that can mean. It'll be a big step. >> Okay two personal questions from me as a fan. One is there really a money-counting room like in the movie "The Town"? Where they count a big stack of dollar bills. >> Well, I'm sure there is. I personally haven't visited it. (laughs) I know it's not in the room that they would tell you it is on the movie. (laughter) >> And finally, can The Cube get press passes to cover the games, next to NESN? Talk tech. >> Yeah, we'll see what we can do. >> They can talk baseball. We can talk about bandwidth. Right now, it's the level five conductivity. We're looking good on the pipes. >> Yeah we'll give you a tech tour. And you guys can sort of help us articulate all that to the fans. >> Thank you so much. Brian Shield, Vice President of Technology of the Boston Red Sox. Here talking about security and also the complications and challenges but the mega-opportunities around what digital and fan experiences are with the physical product like baseball, encapsulates kind of the digital revolution that's happening. So keep covering it. Here in Miami, I'm John Furrier. We'll be right back after this short break. (techno music)

>> From the Hard Rock Hotel in Las Vegas, it's theCUBE! Covering HoshoCon 2018! Brought to you by Hosho. >> Okay, welcome back everyone, we're here live in Las Vegas for the first security blockchain conference's inaugural event, HoshoCon, and it's all about the top brains in the industry coming together, with experience and tech chops to figure out the future in security. I'm John Furrier, the host of theCUBE. Our next guest, Andre McGregor, who's the partner and head of global security for TLDR. Welcome to theCUBE, thanks for joining me. >> Thank you for having me. >> So you have a background, we were just talking off-camera, FBI, you've been doing the cyber for a long time, cyber-security, mostly enterprise-grade, large-scale. Now we're in crypto, where you have small set of teams, running massive scale, with money involved. >> Correct. So guess what, money attracts. >> Right. People who want it, want that money. Lot of hacks, $400 million in Japan, plus 60 million over here, you add it all up, there's a billion so far this year, who knows what really the number is, it's pretty big. >> It is, and what's concerning and the reason why I came over in this space was the number of hacks that were happening. My company, we get probably a call a week, whether it's high net worth individuals, CEO, exchanges, we've helped a couple, some that you'd know of if I told you who they were, trying to get out of a very bad situation. And interim response has been big, but what we've learned is that it's the same old fraud, the same old security tactics that are being used against some of these crypto-companies. >> And we've seen it all the time, everyone's had fraud alerts on their credit card, this is like classic blocking and tackling, at a whole 'nother level. >> It is, because if you think about it from, like a traditional start-up, you have a company that's small, they have time to develop their MVP, they go out and do maybe a seed round, friends and family, they're sort of ramping up over time, whereas we basically flipped the model upside-down, the same six founders now have $10 million worth of crypto, and they're not protecting it in the ways they think they should, because they're in hyper-growth mode. So the bad guys have determined that as a great place to target, and now as we see in the news, it's actually happening. >> Yeah, and Hartej, the co-founder of Hosho, was just one talking about physical security, in the sense of you got to watch out where you go too now, it's not just online security, it's physical security. So start-ups have that kind of fast and loose kind of culture. >> Well, if you think about it, traditional security in corporations, I can put everyone in a building, I have this similar or same network egress points, I can protect those, I can do the gates, guards, guns, perimeters around, but I got people working from home now in the crypto space, everyone's got their own setup. If someone's in an audience, they say oh, I've been in the blockchain space since 2010 or 11, I can make assumptions about them, about their financial worth, and other people are doing the same, but having nefarious reasons. >> Yeah, you connected the dots okay, it was $0.22 in 2011, so therefore, if they had kept a little bit of Bitcoin-- >> They would be doing very well. >> They're a target. >> Therefore, they're a target now. So when you think about it, you put all those scams together, it becomes sort of a hot topic for-- >> I just got into crypto. (laughs) >> Good answer, good answer. >> Alright, so let's talk about this security hack. Because obviously, in the enterprise tech, we cover a lot of those events across the year. IoT Edge is a huge topic, cloud computing booming, so now you have a lot of compute, which is good, and for bad actors too. So you have now a service area that's now, no perimeter, there's no egress points to manage. Is there a digital way to kind of map this out, and does blockchain give us any advantages or is there anything on the horizon that you see, where we can, in digital form? >> Well, I mean the true reason I came to the blockchain space, having worked hundreds of victim notifications and several dozen actual intrusions, from large intrusions at banks that are top five in the world, all the way down to small core defense contractors, you realize it's always a server you didn't know about, credentials that had more access than they should, obviously gaining access to a centralized server, that then gets exposed and allows that data to be leaked out. So the idea of blockchain and being able to decentralize, distribute that data, own it, and keep it cryptographically pure, and also being able to essentially remove the single source of failure that we saw in a lot of these hacks is exciting. Obviously, blockchain is also not the answer to everything. So in some ways, the spread sheet is still a spread sheet, and the MongoDB will still be the MongoDB, but-- >> The post-it next to your computer, your private key on it. >> But at the same point in time, it all comes down to cyber-hygiene, right? I mean, the stuff that we're looking at, the hacks that we're seeing, the hacks that I'm dealing with and my company dealing with, day in and day out, are not sophisticated. They may be sophisticated actors, but they're using insophisticated means, and of course, I hate to harp on it, but e-mail is still the number one intrusion vector, we all have it, we all use it. You could take stats from the FBI that says 92%, you could take stats from Verizon that says 93%, but that will be the number one way in. >> And phishing is the classic attack point. >> It will always be, because-- >> It's easy. >> I can manipulate people, I find the right opportunity, I always say even I've been phished. It happens, the way your mind is, it's just how you react, is what we need to teach people. >> It's really clicking on that one thing, that just takes one time. >> Yep. >> A PDF that you think is a document from work, or potentially a job opportunity, a new thing, sports scores, your favorite team, girlfriend, boyfriend, whatever, I mean, you don't know! >> But, I'm going to challenge you on this, you get, you click on that bad link, or you feel like your computer has been hacked, who do you call? Do you actually have someone that you can call? There's no cyber 911. Unless you are a high net worth individual, or being targeted by a nation-state, you're not calling the FBI. So who do you call? And that's a problem that we have in our industry right now. I mean, I guess I've been the person that people have been calling, which is fine, I want to help them. 12 years as a firefighter on top of my FBI career, I'm used to helping people in time of need. But really, in the grand scheme of things, there's not enough Mandiants or Verizons are too big. So for these smaller, six-person companies, that don't have $500,000 to spend on instant response, they actually have no one to call when they actually do click something bad. >> And the people they punch in a call, the ones that aren't actually there to help them. Sometimes they get honey-potted into another vector. >> Sure. >> Which is hey, how can I help you? >> Or I even challenge it a bit further. You call any of these companies when your phone has been hacked, you SIM-swap, whatever it is, and you need to sign a master services agreement, you need to go through all the legalese, while you're actively being hacked. Like, it's happening hour after hour, and you're seeing it, your accounts are being compromised and being taken over, and you're trying to find outside counsel to do redline. So in emergency services, we say, don't exchange business cards at the disaster site. It's not the time that you should be saying hi, I'm introducing myself, we should figure out all the retainers, inter-response, legal questions beforehand, so that at 2:00 in the morning, someone calls, and you have someone pick up the phone. >> Yeah, and you know what the costs are going to be, 'cause it's solve the problem at hand, put out that fire, if you will. Okay, so I got to ask you a question on how do people protect themselves? 'Cause we know Michael Terpin's doing a fireside chat, it's well known that he sued AT&T, he had his phone SIM swapped out, this is a known vector in the crypto community. Most people maybe in the mainstream might not know it. But you know, your phone can be hacked. >> Yes. >> Simple two-factor authentication's not enough. >> Correct. >> What is the state-of-the-art solution for people who want to hold crypto, any meaningful amount, could be casual money, to high net worth individual wants to have a lot of crypto. >> I mean, I spent a good amount of my time talking about custody. We've sort of pivoted off to a new part of our business line, that deals specifically around institutional custody solutions, and helping people get through this particular process. But we all know, especially from that particular case, that SMS compromises, after account takeover of a phone, is high. Hardware tokens are always going to be something that I'm going to, Harp or YubiKey, or something like that, where I'm still having the ability to keep a remote adversary away from being able to attack my system that has my private keys, or whatever high-value data I have on it. But if I think about it at the end of the day, I'm going to need to transfer that risk. I would like to say that we can transfer all risk, but instead for the people that have a lot of crypto, you're going to need to look for a good custody solution, you're going to need to look and trust the team, you're going to need to look and trust the technology they have, and you're going to have to get insurance. Because there are so many vectors, in a certain point in time, we can't go back to the wild west, where we're actually >> The insider job is, is really popular now too. >> It is, but there are ways around the collusion, counterparty, third party risk of ensuring that not one person can take the billion dollars worth of crypto and run away off to Venezuela and never appear again. But again, it comes down to basic hygiene. I ask people, I've surveyed hundreds of people in the crypto space, and I ask simple questions like VPNs, and I'm still getting a third to a half of people are using VPNS. Very simple things that people are not doing. When you looks at password for example, if anyone still has a password under 12 characters, then game over. I mean, there are a variety of ways of hacking them. I can use GPU servers to do them very quickly. I won't go into all the different options that are there. People still-- >> So 12 characters, alphanumeric obviously, with-- >> With special characters as well. >> Special characters. >> But the assumption, let's just make the assumption, that either those passwords have been cracked already, because they've already been dumped, people share passwords, they get used again, and then the entropy is exponentially higher with every single character after 12. So my password's 22 characters, sure it's a pain to type it in, but when you think about it, at the end of the day, when I combine that with a password manager that also has a YubiKey that's a hardware token, and I require that access all the time, then I don't run into the problem that someone's going to compromise a single system to get into multiple systems. >> And then also, I know there's a lot of Google people as well, they're looking at security at the hardware level, down to the firmware. >> Sure, sure. >> There's all kinds of-- >> I mean, obviously, you could use the TPM chip as well, and that's something that we should be better at, as a society. >> So while I got you here, I might as well ask you about the China super micro modchip baseboard management controller, BMC, that was reported in Bloomberg, debunked, Apple and Amazon both came out and said no, that's been confirmed. They shift their story a little bit too, the reality probably there is some mods going on, it's manufactured in China. I mean, it's a zero-margin business going to zero, why not just let the Chinese continue to develop, and have a higher-value security solution somewhere else, that's what some people are discussing, like okay, like the DRAM market was. >> Yep. >> Let the Japanese own that, they did, and then Intel makes the Pentium. Wall Street Journal reported that, Andy Kessler. So the shifts in the industry, certainly China's manufacturing the devices. There's no surprise when you go to China, and if you turn on your iPhone, it says Apple would like to push an update, but that's not Apple, it's a forged certificate, pretty much public knowledge. The DNS is controlled by China, and a certificate, these are things that they can control, that's, this is the new normal. >> It, it-- >> If you know the hardware, you can exploit it. >> We've been dealing with supply-chain issues since Maxtor hard drives in Indonesia. So was I shocked when I hear stories about that? No, I'm sort of scared myself into a corner, working in skiffs over the years and reading the various reports that come out about supply chain poisoning. >> Certainly possible. >> It's happening. I mean, it's just to what extent is still something that may or may not be known to its full extent, but it's something that will happen, always happens, and will continue to happen. And so at a certain point in time, capitalism does step in and says alright, well, guess what, China, the way I see it is, China wants to be a super-power. At a certain point, they know that people are looking at them, and saying we can't trust you. So they're going to clean up their house, just like anyone else. >> It's inevitable for them. >> It is inevitable. Because they need to show that they can be a trusting force, in the world economy. And at the same time, we're going to have competition out there that's essentially going to say, alright, we can actually prove to have a much better, stronger, validated supply chain that you'll use. >> I mean, IoT and blockchain, great solutions for supply chain. >> 100%. >> I mean, so this is where-- >> I mean, we're talking, I mean, I was actually on a plane flying from Phoenix, to Santa Fe, New Mexico, and I was sitting next to a guy, who was just like, I just want to use a blockchain to be able to deal with a supply chain around compromised food. So in the sense that if you think about it, fish for example, there's a lot of fake fish, fake type of tuna and other stuff that's out there, that people don't know the difference. But the restaurants are paying double, triple the amount of money for it. You start taking things like elephant tusks, you take things like just being able to track things that no one's really thinking about, and you're just like huh, I never thought of it that way. So at the end of the day, I still get surprised with what people are thinking about, that they can do with the blockchain. >> So Andre, question for you here, this event, what's the impact of this event and for the industry, in your opinion? Obviously, a lot of smart people here talking, candidly, sometimes maybe a little bit contentious about philosophies, regulation, no regulation, self-governance, lot of different things being discussed as exploration, to a new proficiency level that we need to get to. What are some of the hallway conversations you're hearing, and involved in? >> A lot of mine are obviously around custody. That is the topic of the moment. And for me, I'm in learning mode. I recognize that I've spent a lot of time in cyber-security. However, whereas it relates to blockchain and digital asset custody, whether it's utility tokens or security tokens, I'm on the CFTC Technology Advisory Committee, specifically, with cyber-security and custody, and so I want to take in as much information as I can, bring it back to the committee, bring it back to the commissioners, and help them create the proper regulations and standards, whether it's through an SRO, or it's through the government itself. >> For the folks that may watch this video later, that are new to the area, what does custody actually mean? Obviously, holding crypto, but define custody in context of these conversations, what is it, what's the threshold issues that are being discussed? >> Sure. I mean, to break it down, custody is very similar to a bank. So you are, you're saying I have a lot of X. It could be baseball cards, it could be gold bars, it could be fiat cash. And I want to have someone hold it, and I'm going to trust them with that. Of course, I'm transferring that risk, and with that, I have an expectation to have a qualified custodian, that has rules and regulations of how they're going to actually manage it, how they're going to control it, ensure that the risk, that people aren't going to take it. It could be, again, the Monet, it could be the Johnny Bench Ricky card, it could be 100 million blocks of gold. But I also want to have a level of insurance. That insurance could come from the insurance industry themselves, and allowing me to protect it in case something does happen to that, or the government. The FDIC, $250,000 for your bank account is a type of insurance that people are using. By the end of the day, from an institutional perspective, you want a pure custodian that takes all the risk. The government wants to say a certain point, that that custodian can allow for margin call, so that the client can't come in and say, well I'm not going to pay out $100 million worth of crypto, and I'm going to seize, or seizure of funds as well. And that's what's being set up right now. Traditional banks are not ready to handle that. Traditional auditing firms, like PWC or Ernst & Young, are still trying to figure out how they'd even be given a qualified opinion, as it relates to how-- >> So it's not so much that they are not have the appetite to do it, they don't have systems, they don't have expertise, >> They don't have systems, they don't have expertise, >> They don't have workflows. >> And right now, things are so new and so volatile, that they're sort of almost putting their toe in the water, but really not sure what the temperature is yet of the water to hop in. >> If someone wants to go to court, you say hey, prove it. Well, it's encrypted, I don't know who did it. >> Well, and the thing is is that when you have 53 states and territories with different money-transmitting laws, on top of the countless federal agencies and departments that are managing that, it is hard to come to consensus. It is much easier in a place like Bermuda, where the government is small enough where everyone can get together pretty quickly, have consensus on an opinion of how they want to deal with the crypto market, deal with custody, pass a regulation, and what's nice about Bermuda is it has crown ascendancy, so the UK government still approves it. >> And they move fast on the regulation side. They literally just passed-- >> They are the only jurisdiction that has a fully complete law surrounding cryptocurrency. >> You're bullish on Bermuda. >> I am, because I saw the efficiency there. And I expressed my same opinion with the CFTC, when I was doing my hearing last week, that it's nice to see the speed, but it's also a small island that allows for that speed. >> And they have legitimate practices that have been going on for years in other industries. >> Right, so there's no dirty money, there's no anything that people are sort of concerned with, they have the same AML, KYC, anti-money laundering and know your customer regulations that you would expect if you had your money in the United States. >> Yeah, we had a chance to interview the honorable charge there. >> Premier Burt, oh very nice. >> Yeah, he's great, and Toronto, so it's awesome. >> Nice. >> Alright, so final takeaway, for this show here, what's your takeaway about this event, the impact to the industry? >> This is a very important event, because I think people are still trying to get their footing around blockchain, they're still trying to get their footing around digital asset protections. And if we can get the smart people in one room, and they can share knowledge, and then we can come together as a community, and create some standards that make sense, then we're protecting the world. >> Well Andre, I'm glad you're in the industry, 'cause your expertise and background on the commercial side and government side certainly lend well to the needs. (laughs) So to speak. We need you, we need more of you. Thanks for coming on theCUBE, really appreciate your commentary and your insight. It's theCUBE, bringing the insights here, we are live in Las Vegas for HoshoCon, I'm John Furrier with theCUBE, we'll be back with more coverage after this short break. (upbeat music)