>> Announcer: Live from San Jose, California, it's theCUBE covering innovating to fuel the next decade of big data. Brought to you by Western Digital. >> Hey, welcome back everybody. Jeff Frick, here with theCUBE. We are at the Western Digital Headquarters in San Jose, California. It's the Al-Mady Campus. A historic campus. It's had a lot of great innovation, especially in hard drives for years and years and years. This event's called Innovating to Fuel the Next Data Big Data. And we're excited to have a big brain on. We like to get smart people who's been watching this story for a while and will give us a little bit of historical perspective. It's John Rydning. He is the Research Vice President for Hard Drives for IEC. John, Welcome. >> Thank you, Jeff. >> Absolutely. So, what is your take on today's announcement? >> I think it's our very meaningful announcement, especially when you consider that the previous BIGIT Technology announcement for the industry was Helium, about four or five years ago. But, really, the last big technology announcement prior to that was back in 2005, 2006, when the industry announced making this transition to what they called at that time, "Perpendicular Magnetic Recording." And when that was announced it was kind of a similar problem at that time in the industry that we have today, where the industry was just having a difficult time putting more data on each disc inside that drive. And, so they kind of hit this technology wall. And they announced Perpendicular Magnetic Recording and it really put them on a new S curve in terms of their ability to pack more data on each disc and just kind of put it in some perspective. So, after they announce Perpendicular Magnetic Recording, the capacity per disc increased about 30% a year for about five years. And then over, really, a ten year period, increased about an average of about 20% a year. And, so today's announcement is I see a lot of parallels to that. You know, back when Perpendicular Magnetic Recording was announced, really they build. They increased the capacity per platter was growing very slowly. That's where we are today. And with this announcement of MAMR Technology the direction that Western Digital's choosing really could put the industry on a new S curve and putting in terms of putting more capacity, storage capacity on each one of those discs. >> It's interesting. Always reminds me kind of back to the OS in Microsoft in Intel battles. Right? Intel would come out with a new chip and then Microsoft would make a bigger OS and they go back and back and forth and back and forth. >> John: Yeah, that's very >> And we're seeing that here, right? Cuz the demands for the data are growing exponentially. I think one of the numbers that was thrown out earlier today that the data thrown off by people and the data thrown off by machines is so exponentially larger than the data thrown off by business, which has been kind of the big driver of IT spin. And it's really changing. >> It's a huge fundamental shift. It really is >> They had to do something. Right? >> Yeah, the demand for a storage capacity by these large data centers is just phenomenal and yet at the same time, they don't want to just keep building new data center buildings. And putting more and more racks. They want to put more storage density in that footprint inside that building. So, that's what's really pushing the demand for these higher capacity storage devices. They want to really increase the storage capacity per cubic meter. >> Right, right. >> Inside these data centers. >> It's also just fascinating that our expectation is that they're going to somehow pull it off, right? Our expectation that Moore's laws continue, things are going to get better, faster, cheaper, and bigger. But, back in the back room, somebody's actually got to figure out how to do it. And as you said, we hit these kind of seminal moments where >> Yeah, that's right. >> You do get on a new S curve, and without that it does flatten out over time. >> You know, what's interesting though, Jeff, is really about the time that Perpendicular Magnetic Recording was announced way back in 2005, 2006, the industry was really, already at that time, talking about these thermal assist technologies like MAMR that Western Digital announced today. And it's always been a little bit of a question for those folks that are either in the industry or watching the industry, like IDC. And maybe even even more importantly for some of the HDD industry customers. They're kind of wondering, so what's really going to be the next technology race horse that takes us to that next capacity point? And it's always been a bit of a horse race between HAMR and MAMR. And there's been this lack of clarity or kind of a huge question mark hanging over the industry about which one is it going to be. And Western Digital certainly put a stake in the ground today that they see MAMR as that next technology for the future. >> (mumbles words) Just read a quote today (rushes through name) key alumni just took a new job. And he's got a pin tweet at the top of his thing. And he says, "The smart man looks for ways "To solve the problem. "Or looks at new solutions. "The wise man really spends his time studying the problem." >> I like that. >> And it's really interesting here cuz it seems kind of obvious there. Heat's never necessarily a good thing with electronics and data centers as you mentioned trying to get efficiency up. There's pressure as these things have become huge, energy consumption machines. That said, they're relatively efficient, based on other means that we've been doing they compute and the demand for this compute continues to increase, increase, increase, increase. >> Absolutely >> So, as you kind of look forward, is there anything kind of? Any gems in the numbers that maybe those of us at a layman level are kind of a first read are missing that we should really be paying attention that give us a little bit of a clue of what the feature looks like? >> Well, there's a couple of major trends going on. One is that, at least for the hard drive industry, if you kind of look back the last ten years or so, a pretty significant percentage of the revenue that they've generated a pretty good percentage of the petabytes that they ship have really gone into the PC market. And that's fundamentally shifting. And, so now it's really the data centers, so that by the time you get to 2020, 2021, about 60 plus percent of the petabytes that the industry's shipping is going into data centers, where if you look back a few years ago, 60% was going into PCs. That's a big, big change for the industry. And it's really that kind of change that's pushing the need for these higher capacity hard drives. >> Jeff: Right. >> So, that's, I think, one of the biggest shifts has taking place. >> Well, the other thing that's interesting in that comment because we know scale drives innovation better than anything and clearly Intel microprocessors rode the PC boom to get out scale to drive the innovation. And, so if you're saying, now, that the biggest scale is happening in the data center Then, that's a tremendous force for innovation in there versus Flash, which is really piggy-backing on the growth of these jobs, because that's where it's getting it's scale. So, when you look at kind of the Flash hard drive comparison, right? Obviously, Flash is the shiny new toy getting a lot of buzz over the last couple years. Western Digital has a play across the portfolio, but the announcement earlier today said, you're still going to have like this TenX cost differentiation. >> Yeah, that's right. >> Even through, I think it was 20, 25. I don't want to say what the numbers were. Over a long period of time. You see that kind of continuing DC&E kind of conflict between those two? Or is there a pretty clear stratification between what's going to go into Flash systems, or what's going to hard drives? >> That's a great question, now. So, even in the very large HyperScale data centers and we definitely see where Flash and hard disk drives are very complimentary. They're really addressing different challenges, different problems, and so I think one of the charts that we saw today at the briefing really is something that we agree with strongly at IDC. Today, maybe, about 7% or 8% of all of the combined HDD SSD petabyte shipped for enterprise are SSD petabytes. And then, that grows to maybe ten. >> What was it? Like 7% you said? >> 6% to 7%. >> 6% to 7% okay. Yeah, so we still have 92, 93%, 94% of all petabytes that again are HDD SSD petabytes for enterprise. Those are still HDD petabytes. And even when you get out to 2020, 2021, again, still bought 90%. We agree with what Western Digital talked about today. About 90% of the combined HDD SSD petabytes that are shipping for enterprise continue to be HDD. So, we do see the two technologies very complementary. Talked about SSD is kind of getting their scale on PCs and that's true. They really are going to quickly continue to become a bigger slice of the storage devices attached to new PCs. But, in the data center you really need that bulk storage capacity, low cost capacity. And that's where we see that the two SSDs and HDDs are going to live together for a long time. >> Yeah, and as we said the conflict barrier, complimentary nature of the two different applications are very different. You need the big data to build the models, to run the algorithms, to do stuff. But, at the same time, you need the fast data that's coming in. You need the real time analytics to make modifications to the algorithms and learn from the algorithms >> That's right, yeah. It's the two of those things together that are one plus one makes three type of solution. Exactly, and especially to address latency. Everybody wants their data fast. When you type something into Google, you want your response right away. And that's where SSDs really come into play, but when you do deep searches, you're looking through a lot of data that has been collected over years and a lot of that's probably sitting on hard disc drives. >> Yeah. The last piece of the puzzle, I just want to you to address before we sign off, That was an interesting point is that not just necessarily the technology story, but the ecosystem story. And I thought that was really kind of, I thought, the most interesting part of the MAMR announcement was that it fits in the same form factor, there's no change to OS, there's no kind of change in the ecosystem components in which you plug this in. >> Yeah, that's right. It's just you take out the smaller drive, the 10, or the 12, or whatever, or 14 I guess is coming up. And plug in. They showed a picture of a 40 terabyte drive. >> Right. >> You know, that's the other part of the story that maybe doesn't get as much play as it should. You're playing in an ecosystem. You can't just come up with this completely, kind of independent, radical, new thing, unless it'S so radical that people are willing to swap out their existing infrastructure. >> I completely agree. It's can be very difficult for the customer to figure out how to adopt some of these new technologies and actually, the hard disk drive industry has thrown a couple of technologies at their customers over the past five, six years, that have been a little challenging for them to adopt. So, one was when the industry went from a native 512 by sectors to 4K sectors. Seems like a pretty small change that you're making inside the drive, but it actually presented some big challenges for some of the enterprise customers. And even the single magnetic recording technologies. So, it has a way to get more data on the disc, and Western Digital certainly talked about that today. But, for the customer trying to plug and play that into a system and SMR technology actually created some real challenges for them to figure out how to adopt that. So, I agree that what was shown today about the MAMR technology is definitely a plug and play. >> Alright, we'll give you the last word as people are driving away today from the headquarters. They got a bumper sticker as to why this is so important. What's it say on the bumper sticker about MAMR? It says that we continue to get more capacity at a lower cost. >> (chuckles) Isn't that just always the goal? >> I agree. >> (chuckles) Alright, well thank you for stopping by and sharing your insight. Really appreciate it. >> Thanks, Jeff. >> Alright. Jeff Frick here at Western Digital. You're watching theCUBE! Thanks for watching. (futuristic beat)

>> Male voiceover: Live from San Jose California, it's the Cube, covering Innovating to Fuel the Next Decade of Big Data. Brought to you by Western Digital. >> Hey, welcome back everybody, Jeff Frick here with the Cube. We're at the Western Digital World Headquarters It's the Almaden Campus in San Jose. If you know anything about the tech world, you know there's a lot of innovation that's been happening on this campus for years and years and years. Big announcement today called Innovating to Fuel the Next Generation of Big Data. Lot of exciting announcements and here to join us to tell us all about it is Brendan Collins. He's the Vice President of Product Marketing Devices for Western Digital. Brendan, great to see you. >> Thank you, glad to be here. >> Absolutely so, really exciting announcement. You know, I've talked to Kim Stevenson at Intel, we had an interview talking about Moore's law. And one thing she really reinforced is that Moore's law is really more of an attitude than it is specifically physics, and whether you want to argue the physics is one thing, but the attitude for innovation, to continue to deliver a lot more for less, just continues, continues, and continues, and you guys announced a huge step in that direction today. >> Yeah, we have a challenge that storage is growing at a rate of about 40 percent per year. And budgets from the data centers are not growing, right? So the challenge is for us to develop new technologies that allow us to stay on the technology curve, and cut costs and do that efficiently. >> Then this is a big one, so let's jump in. So actually it was years ago I was actually at the event when you guys introduced the Helium drives, and that was a big deal there, and you've continued to kind of move that innovation but then you can see a plateau. And the density of this data, so you guys had to come up with something new. >> Yeah, what we've seen is that our PMR technology that we use currently is slowly running out of steam, right? So in order to come down the cost curve, we needed to boost areal density. And luckily we were able to come up with a new breakthrough in MAMR technology that will allow us to do that for the next decade. >> It's interesting in the talk, you talked about you guys could see this kind of coming and you actually put a lot of bets on the table, you didn't just bet on MAMR, you bet on HAMR, and you continued along a number of multiple tracks, and you've been at this for a while. What was kind of the innovation that finally gave you a breakthrough moment that got us to where we are today? >> Well, there were multiple technologies that we could have invested in, and we decided to continue on the two major ones which were HAMR and MAMR but we made a decision to invest in a process called, a head fabrication process called damascene that allowed us to extend the life of PMR for the last five to six years, and it's been in all the products we've been shipping since 2013. >> And you talked the areal density, so that's basically the amount of information we can put on the square inch of surface area And you've really, you attacked it on two vectors. One is how many tracks, just think of a record, how many tracks can you get on an album, in terms of the number of lines, and then how much density then you can have on each of those tracks. >> That's right, that's right. And you're now seeing major improvements on both of those factors. >> Well if you look at, we've had three enabling technologies in our products for the past three to four years, right. One is helium, one is micro actuation, and the other is the damascene process. Damascene and micro actuation actually push track density which enables higher capacity. But the newer technology that we're talking about, MAMR, addresses both factors. So we push the track density even tighter together, But we also boost the linear density at the same time, and we do that without adding cost. >> Right. The other thing you talked about, and I think it's a really important piece, right it's not only the technology breakthrough, but it's also how does that fit within the existing ecosystem of your customers, and obviously big giant data centers and big giant cloud providers, we actually have a show going on at a big cloud show right now, and this technology was innovative in that you've got a breakthrough on density, but not so crazy that you introduced a whole bunch of new factors into the ecosystem that would then have to be incorporated into all these systems, because you guys not only make your own systems, but you make the media that feeds a whole host of ecosystems, and that was a pretty important piece. >> If you look at some previous technologies we've introduced whether it be even 4K sectors in the industry, or shingled magnetic reporting, both of those require whole side modifications. Any time you have whole side modifications, it generally slows down the adoption, right? With HAMR, one of the challenges that we had was because of the concerns with thermals on the media, we needed a process called wear leveling, and that required whole software changes. In contrast, when we go to MAMR, everything is seamless, everything is transparent, and it's great. >> Right. I thought it was much simpler than that. I thought just heat is bad, HAMR is heat, and MAMR is microwave, and you know, heat and efficiency and data centers and all those, kind of again, system-level concerns; heat's never a good thing in electronics. >> Well, and in the case of MAMR versus HAMR, there's like an order of magnitude difference in the temperature on the disk, which is the key concern. >> And then of course as you mentioned in the key note, this is real, you've got sample units going on, correct me if I'm wrong, as early as next year >> That's right. >> you're hoping you'd be in scale production in 2020. Where some of these other competing technologies, there's really still no forecasted ship date on the horizon. >> Yeah, you can generate samples, you can build lower quantities of these HAMR drives, but you still have that big concern out there in front of you, how do I address the reliability, how do I address the complexity of all these new materials, and then if I got all of that to work, how do I do it commercially because of the cost additives. >> Right; so I just want to get your perspective before we let you go, you're busy, there's a high demand for your time, as you kind of think back and look at these increasing demands for storage, this increasing demand for computers, and I think one of the data points given is, you know, the data required for humans and machines and IOT is growing way way way way faster than business focused data which has been the driver of a lot of this stuff, if you just kind of sit back and take a look, you know, what are some of your thoughts because I'm sure not that long ago you could have never imagined that there would be the demand for the types of capacities that we're talking about now and we both know that when we sit down five years from now, ten years ago, you know, ten years from now, we're going to look back at today and think, you know, that was zero. >> Yeah, way back in the day there were just PCs and servers and there was traditional IT with rate, today with autonomous cars and IOT and AI and machine learning, it's just going to continue, so that exponential growth that you saw, there's no sign of that slowing down, which is good news for us. >> Yeah, good job security for you for sure. >> You bet! >> Alright Brendan, well, again, thanks for taking a few minutes to sit down and congratulations on the great event and the launch of these new products. >> Thank you, thank you. >> He's Brendan Collins, I'm Jeff Frick, you're watching the Cube from the Western Digital Headquarters in San Jose California. Thanks for watching.

>> Narrator: Live from Las Vegas it's theCUBE covering NAB 2017. Brought to you by HGST. (techno music) >> Hey welcome back everybody. I'm Jeff Frick and you're watching theCUBE. We're at NAB 2017. A hundred thousand people, Las Vegas Convention Center. The place is packed from top to bottom, 3 halls, 2 floors. Hopefully you can find theCUBE if you're looking to find us. It's hard to find it. A lot of people here. We're excited to be joined by I think the best title of anyone that we've had on the show over the last couple days. It's all about content, but at the end of the day you got to find content creators. And we've got one here. Lucas Gilman lists as adventure photographer, filmmaker, and G-Technology, GTeam ambassador. Lucas, great to see you, thanks for stopping by. >> Thanks for having me. >> So tell us a little bit about your company. I know you're an independent photographer, videographer. Some of the work that you do, some of the stuff that keeps you busy from Monday 9 to 5. >> Exactly. So a small film production company. We also do stills. So it's sort of a one-stop shop for a lot of brands that I work with. We're basically trying to service everything from still images for advertising purposes and commercial purposes to video for commercials, advertisements, and/or stock use. >> So as you look around, the ways that you can now capture imagery, I'll just say as a more generic term, with 360 cameras and drones and regular photography and GoPros and all of this different stuff. I mean, what a palate of tools that you have to work with. >> It's amazing how the technology is really changed. I remember that when I first started out in the photography and digital photography, we would have 16 megabyte cards and now I'm using SanDisk cards that are 256 gigabytes. And the -- >> The 1 T's are coming, I keep seeing >> Lucas: Yeah, yeah exactly. - the 1 terabytes are coming. >> We're excited to get some of those. (laughing) But yeah, it's crazy that sensor technology keeps getting better, more pixels, more data. Which really throws sort of another monkey wrench into your solution because the cameras are getting higher capacity every year. We just shot a project in Iceland with a RED 8K Helium camera. That's a 36 megapixel still camera essentially, but shooting 24 frames or 30 frames per second of data. So we're talking, we shot 24 terabytes in a week. (laughing) >> 24 terabytes in a week. >> Lucas: In a week. >> Yeah so definitely adds a whole other layer of complexity now. Because now you can shoot so much, you can shoot at such higher res. Now you got to capture that stuff, you got to store it, you got to manage it. >> Lucas: And back it up. >> And back it up. >> And because, it's digital right? It's ones and zeros and once those are gone, they're gone forever. So my typical strategy is to have everything in three places. It's kind of the rule. Two, usually in the office. We have a primary copy and then a copy that doesn't ever go anywhere. And then we also have one off-site, so in the unexpected event of a fire, flood, tornado, or getting robbed or something like that, you still have those assets at home. >> Right, right. So I assume that's how you got involved with G-Technology to begin with. >> Yeah, it really started with when I was younger I had an unfortunate incident where brand X had a failure and I went out and found these G-DRIVE minis, which are amazing. I buy three of them per trip. And I reached out to them and sort of told them the story and they had this team that they were putting together and I was fortunate enough to be asked to be a part of that team. >> Okay so what's the mission of the team. What is a GTeam ambassador? >> The GTeam ambassadors are basically, they pick people in different disciplines whether you're a wedding photographer, or a filmmaker, and they basically pick people that are hopefully the best at what they do. Because as a photographer and a filmmaker, I'm out in the public a lot and people ask me, "What kind of camera should I buy? What kind of hard drive should I buy?" So our mission is to go out and educate people on not only the products we that use in our workflow that we rely on for our livelihood, but to really educate people and say, "Hey, you know I know you may never be shooting the Tour de France or going to Iceland and shooting expedition but this is how you could back up your images from your wedding or your kid's soccer game or something like that." >> Jeff: Right, right. >> So sort of an educational role as well as hopefully a little bit of inspiration as well. >> Right. And when it comes down to it, you mention that you used another product that failed you. That's like the old days and you forget to save your Word document, right? It only happens once. >> Lucas: Exactly. It happens once. (laughing) >> It's a very painful experience. >> Right, right. So I mean, is it just reliability? Is there something else in these G-DRIVEs that you like? Obviously reliability is A number one but is there more to it than that? >> Totally. So I was really drawn to the G-Technology because they're really the only ones, or were the only ones, that were putting enterprise class hard drives into enclosures. And people say, well what's the difference? And to me, you're getting a professional product. It's something that's going to last longer. It's meant to be put in an enclosure, in a RAID array. Because like I said, everything needs to be backed up and once it's gone, it's gone. And face it, there's a lot of people that want to be photographers these days. And filmmakers. And I can't go to a client and say "Oh it didn't work out." You know? (laughing) There's no take two. No second chance, you know so. So I really, it is the backbone of my business. Whether you're a restaurant or a photographer, you are providing a product or a service, and if it doesn't work out for somebody, they're not going to come back. >> Right. And it is so easy to go to the alternative. Now what about about Cloud? Is Cloud part of your workflow? >> It is. I'm getting more and more into it. I'm using different resources. But I don't rely on the Cloud as my primary backup. It's a way that's convenient for me to get images to clients or video clips or finished products because then I'm not shipping a drive across the country via FedEx or whatever. So it's another tool in the arsenal. I don't rely on it exclusively, but I feel like it is an important and powerful tool to be able to distribute assets and at the end of the day, make it more convenient for everybody involved. >> So what did you say, 24 terabytes in Iceland. >> 24 terabytes. >> What was the coolest part of that trip? >> Ice caves. >> Ice caves. >> We went into these caves that literally have streams coming out them that the ice they were saying is like 10,000 years old. And you're like the first person to touch this ice. It's really, really crazy. >> And how many people on that shoot? >> We had 6 people. So we had a professional athlete, a surfer. I typically shoot adventure sports and travel. So we brought a professional surfer, we had a MOBI operator, a camera operator, and a grip, - [Jeff] Right. >> an assistant to help out. >> I'm just curious your point of view, right. Even in commercials and advertisements and stuff, still a story narrative, right? It's got to be part of the equation. It's what pulls everything together. >> Story is king, and the second part of that is the quality of the production has to be there. Whether it's the video quality, the content, and/or the sound, all those things are integral keys to being successful. >> So do you find... I just, you know, there's so many toys here. It's like toy heaven for production people. Is it easy to get distracted from the storytelling because of all the toys? How do you begin to integrate and experiment with drones, whether it's your footage, or some of these other tools, and yet kind of stay true to a beautiful narrative that someone's going to be interested in consuming. >> Well it goes back to that thing we were all taught. KISS, right? Keep it simple, stupid. We use drones. We shoot in the water. We use all these tools. But the minute that that tool becomes so heavy that it takes away from being able to tell that story, that's when we've got to be careful because you can get sucked into trying to do a steadicam shot or a MOBI shot all day and all of a sudden you've wasted a whole day if something's not working. So you got to be consistent about what the vision is and your storyboard is because, yeah. Walking around the halls here there's a helicopter you can ride in now all of a sudden. It's like a mini drone. And, I do feel like a kid in a candy store. But you need to make sure that you're not getting so focused on the technology that you're not focusing on that storyline. Because that's really what clients will come back for. It's because as a creative, anybody can go out and automate things and make drone shots and this and that, but it's that story that really ties it all together. >> Right. And I think it's just really interesting how your photography background, more freely into multimedia, right? Which includes video and all the permutations that there are. I saw a cool thing where I guess you can unwrap the 360s so now you get this new kind of artistic, kind of ball impression. So the options are so huge for you right now. >> Yeah, it's really, the sky's the limit. As a professional, I need to make sure that I'm staying up with technology because really the technology is so accessible now from people taking images with their cameras and/or videos. I need to make sure that I'm setting myself apart from that demographic by doing something as a professional that is something that they can't offer. >> Right alright, I'll let you get a plug in so we can go in and see the Iceland footage. Where should people go to take a look at some of your work? >> So they should go to gtechnology.com. There'll be that Iceland. And they'll also be some workflow involved in that video so the people might actually learn something about what they might do to back up their images and/or videos. >> Alright Lucas, well hopefully maybe you got an extra room for a gofer or something on your next trip. And I can come help schlep pumpkins for you. Alright. Lucas Gilman, thanks for stopping by. >> Thanks for having me. >> He's Lucas Gilman and I'm Jeff Frick. You're watching theCUBE. We're talking about G-Tech and really cool movie making, media making. It's all about media and technology here at the NAB 2017. Thanks for watching. (techno music)

>> Narrator: Live from Austin, Texas, it's theCUBE, covering DockerCon 2017, brought to you by Docker and support from it's ecosystem partners. >> Welcome back to theCUBE, I'm Stu Miniman, we're here at DockerCon 2017 in beautiful Austin, Texas, had a great party down on Rainy Street last night, 5500 people and many of them, a good majority of them made it to keynote this morning, but we're checking in with a lot of guests here, happy to welcome onto the program. I've got a returning guest in a new role and I have a new guest, so both of you from Puppet, Deepak Giridharagopal, who's the CTO and Omari Gazitt, who's the Chief Product Officer. We caught up with you at a previous cloud role that you had had. Deepak, since it's your first time on the program, you've been with Puppet for awhile now, can you give our audience a little bit about your background and your role? >> Sure, so, I've, software guy, I've been programming forever, done a bunch of different start-ups, actually lived in Austin and was part of the Austin start-up scene for quite some time, so I went to school here. So, I've been here for maybe 15 years, something like that. >> Is that a Hook'em Horns or is that a? >> It's Hook'em Horns, yeah, absolutely. So, UT computer science and also, fellow Texan, not UT but from Rice so, there you go. >> That's right. >> Owl's are okay too. But yeah, I've been working here for awhile, previous start-up I was at did a lot of email archival and stuff like that, so I was an early engineer there. We ended up getting acquired by Dell, but that was during an era where we charged people based on storage, so the more we could store, the more money we could make, but that was really early on into how you use software to scale out a bunch of systems and things like that, so that's how I got involved with Puppet the project before I actually joined the company, so I ended up using a lot of that stuff to build out all the systems that we had, maintained a lot of relationships with the community, have a lot of patches inside of Puppet core, so eventually joined the company. So now I've been there for about six years, I'm CTO and Chief Architect, so I'm responsible for all the ones and zeros, I guess and overall technical strategy. >> Alright, so Omri, how long ago did you find Puppet and tell us about your role. >> Absolutely, seven weeks ago, so, you know, fresh, brand new but very excited about this new role, as Deepak said, I'm also a fellow Texan. I went to school at the cross-town rival, maybe the different city rival at Rice but, I don't think we've ever beat UT in football, maybe once. So, I don't even know what the Rice equivalent of Hook'em Horns is. I spent many years at bit companies like Microsoft where I helped start .NET and was really deeply involved in Azure as well as well as HP where I ended up being the General Manager and Vice President for the Helium platform. For that I did a number of start-ups, including one here in Texas, in Houston that ended up going public and the fun thing about coming back to Texas. The last time I was here was Open Stack Summit in Austin. It's always going to get great Tex Mex, so really enjoyed that last night as well. >> Alright, so Deepak, you've been with Puppet long enough that you know, there was no Docker in there. >> That's true. >> Containers did exist, can you walk us through, you have an architect role, how does containers impact your product and how your customers are using you? >> I mean, I think it's, there's a lot of interest, I think. There's almost, I don't think there's a single customer or really user that I go and talk to and I talk to a lot of them that are unaware of containerization. They know it's a thing. I do think though that a lot of them are trying to fit it into their brains and I think that's kind of the main role that we kind of play because the products that we build and all the projects that we have, the open source or commercial stuff, it's all about helping people automate, deploy, manage all the software that they've got, no matter what kind of software it is. So containerization to a lot of these folks, they come to us kind of asking, okay, well, I've heard a lot about it or I'm getting a lot of pressure from development teams to start deploying stuff using it, how do we adopt that kind of technology in a way that comports with all the rest of our practices for managing our software, which for a lot of customers, they're still in the process of evolving because a lot of the people we talk to, they come to us to kind of move from more of the older way of managing deploying and automating their stuff into more of a DevOps kind of mindset where rapid iteration, continuous delivery, so the technology is definitely a big part of it, the processes are also a big part of it, but ultimately I think they come to us saying, this is really cool, it seems very different than virtualization, you know, so how do we actually deal with that? How do we enforce security policies on all these things? How do we deploy it? Can we share code? How do we stand up the container infrastructure itself? I don't know anything about software defined networking, now I have to. How do I get that expertise and how do I configure that, manage it and the applications themselves that are containerized now, they're just architected and built, and in many cases, fundamentally different ways than software of previous generations and that requires a lot of uplift of the rest of an organization in order to make that stuff possible. So it's happening, but I think there's definitely a gulf between the, you know, kind of leading edge and a lot of the stuff that we've seen here in the keynotes today, which have been awesome, there's a ton of great stuff they've announced for systems builders and things like that. I can build custom kernels and all kinds of stuff, that's great, but there's a huge gulf between the leading edge tech like that and that tool chain and what I think most enterprises can fit into their heads. What they understand, what they have established practices around and you know, we have to meet in the middle. Obviously we can't bring all the new tech and make it snap to this line of how we used to do things, 'cause that's not going to work, but simultaneously, we can't just shift everybody over to doing absolutely everything brand new because they have this thing called paying customers and revenue generating software that's already running, so, how do you bridge that gap and that's where I view our role is, being that bridge to the future. >> Actually one of the things I liked in the keynote, they said it would be great if we just had this kind of easy button, that we do things but I think, as you said, you help customers take what they have, move them forward, help make it easier. You joined the company, why is it exciting at Puppet these days, how do things like containerization fit into your thoughts going forward? >> Absolutely, I'm super excited to be at the company. I've worked most of my career really serving the developer customer, the developer constinuency, and one of the things that I saw working in the container ecostystem over the last few years is that there really is a lot of excitement from development in organizations around effectively packaging microservices in a new way and the advantages here are real. There is a lot of acceleration that you get but the larger movement of DevOps is actually how you get that agility, that velocity, that Ben was talking about in his keynote today. There's only one mode and that is quick, right, and that resonated strongly with me because we saw, we saw that exactly in large companies like HP and obviously at Puppet now where, at the core of the value that we bring to our customers is helping them transform, helping them do things in a more cross-functional way, in a way where they can accelerate delivery from taking months to taking days or even hours and Puppet's point of view largely comes from the Ops part of DevOps and our customers are asking us, what's our role, what's our evolving role in this new world and that's exactly why it's so exciting to be part of a company that is actually bringing that unique point of view and most of our customers are asking, great, containers, now what? What about all the things that we have to worry about? What about security? What about compliance? What about reporting? What about kind of having visibility into my entire estate of things? That doesn't change just because you go from running things on bare metal to running things in VM's, with containers, we have another order of magnitude increase of the number of things you're managing and so, the management challenges just become larger and our job, the way that we see our job is to really help our customers transition, employ these accelerate technologies like Docker, like containerization, and the container platforms, but do it in a way that, make sure that these operators continue to be able to their jobs, to get the visibility and the control they need to make sure that they deliver on the Dev of the business as well. >> Yeah, I had an interesting conversation with Soloman Hikes earlier on theCUBE here and he said his background was actually on the operations side and when they built Docker it was the developers as their customer, want to throw it out to the both of you, is to kind of that, that developer operator and then kind of your enterprise buyer, how's that dynamic changing? We've watched the whole DevOps discussion for many years as to kind of, who do you sell to, who's actually got budget, who makes decisions? Is it some c-level management that said, oh, I read about this and do it or the developers bubbling things up? Where are things today, what are you seeing? >> Well, I definitely think the sort of, the era of, you have one of two really high level buyers that make all these decisions about everything is going to be architected. It's all going to be built in this way, it's all going to work in this way, this is how, operationally, it's going to work, security is going to be enforced this way mostly by just saying no to things, the way we make things stable in production is to say no to making changes. If IT of the late '90's was a political party or the 2000's was a political party, it would be no, we can't, which doesn't make any sense anymore. So I think in 2017, I view, especially with respect to containerization, I think the big change is around empowerment and I think the DevOps movement, in many ways is about fostering collaboration and empowerment, so you don't want to have a separate security function that just puts, I'm going to secure this application at the very end of the assembly line, that doesn't work, just like it never worked for quality assurance or anything like that. We'll make it work, we'll put QA in at the very end, ideally you want all of that baked in as early as possible and I think stuff like containers, I think the rise of containerization has enabled developers to feel more empowered over a large swath of the staff then they previously maybe had the ability to be. So, if you believe in the idea of a container as being the unit of delivery of software in the future, I mean, that's a pretty powerful abstraction. So if I'm a developer at my laptop, I could put all kinds of stuff into this black box and the power is, I have all the autonomy inside that box. I can do whatever I want with it and that's very empowering, that's a lot of responsibility. I think the flip side though and I think something that we learned as part of the DevOps movement as well is that it can just be about developer empowerment. It has to also be about operation empowerment. It has to be about security empowerment. If you think about it, I think there's a future, I hope this isn't the one that we actually get, but I think there's a future where, for example, all developers are building everything with containers are like great, I can put all the stuff I want in this black box and then, here you go, here you go operations team, here's this black box that you can do anything you want with it, I mean, that's kind of a 2017 tech version of throwing it over the wall, right, because the people with the pager still have to care about what's inside that black box and now, if you have a hundred development teams doing thousands of containers all the time, that's way more black boxes that you have to manage. So if you're an IT director or a CIO or something like that and you have to deal with your entire estate of stuff, that's a pretty gnarly problem and then you have to combine that with all the previous generations of software that you still have and you still have to maintain. So, I understand why our customers come to us a lot of times and ask us, is there a unified way that we can kind of model and manage all the stuff that we've got? How do we see inside a lot of these things that are opaque and they are black boxes so, I'm aiming more for a future where the containers uses that unit of delivery for software but it's used as a coordination point where it's not just developers putting whatever they want in a Docker file, it's developers and Op staff coordinating to figure out, how do we stitch these containers together into a proper application? How do we secure it? Does it meet all of our standards and things like that and that's pretty great. I'm very optimistic about that. That's a place I want to be in. >> I, just to amplify a little bit, it's great to be at a company where the users love the software. Our selling motion typically is a bunch of practitioners at a company really love using our software and then we get a call from the CIO saying, hey, we have thousands of nodes under management, we would like to have a deeper relationship with you, let's go have a conversation about that, so that's a fantastic validation of the value of the product as a tool of empowerment and I would say that, just to echo Deepak's point, it's all about end to end velocity. If you're just making the dev's go faster, you're not necessarily relieving the right bottlenecks and we've seen that, even in our own development. As I've come up to speed on how Puppet does things, some of the impressive pieces of focus really are on our own value steam, how the technology, value stream, in terms of how we get ideas to our customers. We always think about inserting operations folks, security folks, QA, development, product management, project management altogether and collaborating from the beginning of a project or beginning of a sprint and that, in effect, speeds up everything. Again, to echo Deepak's point, if you just make the life of the dev better or faster, you may not actually be solving for total velocity. >> Great point about why you guys are sticky, why your customers love you. Omri, I'm sure you've got great viewpoint, but Deepak, feel free to chime in, the cloud providers themselves, I look at the platforms out there. I mean Docker is a platform provider, Amazon, Microsoft, Google, others out there, some of your previous employers build platforms and they're trying to simplify and add automation and do this thing, why are you guys, is this a big opportunity for you guys, where do you guys become relevant or even more relevant as time goes on with these platforms? You want to start, Omri? >> Absolutely, so, the cloud is the big platform disruption of our time, in our industry and you're either going to ride it or get washed over by it and the most important thing that brought me to a company like Puppet is just this huge opportunity as our customers are moving to cloud platforms with more and more of their workloads, the ability to manage a more heterogeneous set of things becomes even more imperative, right? The more complexity you have, the more you need tools to help you manage through that complexity and so, as we see our customers start managing those in the cloud, our job is to make that friction free for them, so, make it as easy as possible to adopt Puppet in AWS of in Azure or in any of these cloud platforms and on top of that, I would say, we are also moving our entire portfolio to the cloud, to become cloud native. To deliver in a way that again, takes a lot of the burden off of our customer's hands because if you see the move to cloud, one of the most attractive pieces of it for enterprises is that they can give up some or perhaps most of even all of the operations burden to another vendor and that's an incredible kind of efficiency gainer for these enterprises. They don't want to run software anymore. Now, the vast majority of our customers still run software and not just our software, a whole bunch of other software, but their aspiration long term is to be able to hand some of that or maybe most of that management burden to their vendors and that's exactly the journey that we're also on, so that's why it's super exciting to be at a company that sees that opportunity, that vision and the expansion of market that gives us. >> I agree 100%. I think the big change for people that build applications or manage applications if they want to put them on the cloud is like at the amusement park, they have the sign where you have to be this tall to ride, if you want to have your stuff work in the cloud, you have to be this automated to ride. You just have to because otherwise there's no point, I mean, what's the point of putting your stuff on EC2 and I can elastically bring up a zillion instances of something if I have to provision them by hand or if I have to reconfigure them by hand. It just becomes a really expensive, absurdly expensive way to run a traditional workload that isn't ready for something like the cloud so that's way I'm really optimistic about our role and our customers are really, we have a huge amount of coordination and involvement with them trying to get them that automated so that they can take advantage of a lot of this technology. I also think that just the idea of being able to, for a lot of our customers and users, moving stuff onto the cloud itself, that's challenging. I don't think it's as easy. I know there are plenty of people that have tools that do these kinds of things but I just don't find it that easy to simply say, yep, you can just forklift your thing and now it's a cloud app. There's more stuff you've got to do and, in my mind, I think step one, if you have an app and if you have a workload and you want to move it to somewhere else, step one is you got to model what that workload actually looks, how that works. You have to have an understanding of how that's supposed to behave. That way, after you move it, ideally automation helps you move it, that's where our software comes in, but at a minimum, if you've got an understanding of how it worked before, now after you've transplanted it, you can actually validate it works the way that you want it to work. So I think automation is, it's non-negotiable. You have to have that and if you're not using a platform that lets you do that, then, I don't know, you're going to have a really hard time and unless you're planning on having all over infrastructure, 100% of your estate with a single vendor in the cloud, you're going to need a platform that works across everything that you've got, from your mainframe processing all your trillions of dollars of currency transactions or something like that, all the way to the app you built a year ago that you thought was oh current, maybe before you picked up a book on containers and the stuff that you're going to build tomorrow that's going to be cloud native and you don't want 18 different tools for 18 different vendors managing stuff in 18 different ways 'cause that's not really, I don't see that as a path to scaling out what you can do. >> Yeah, it reminds me of another quote that Ben used in a keynote is you need to be past and future proof, so yeah, we're going to have to leave it there, Deepak and Omri, thank you so much for joining us and thank you for watching theCUBE. >> Omri: Thanks. >> Deepak: Thank you very much. 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live from San Francisco California it's the queue at vmworld 2014 brought to you by vmware cisco EMC HP and nutanix hi welcome back to San Francisco everybody this is dave vellante i'm with Wikibon organ this is silicon angles the cube cube is our live mobile studio we go out to the events we extract the signal from the noise and we're here at vmworld 2014 this is our fifth year at vmworld we're in moscone south of the lobby in the right hand side just before you get through the escalators stop by say hello fish motion is here is with HP cube alum you know I'm going to talk to your title you do so many things at HP technical background you do strategy you do product stuff so welcome back to the cube it's good to see you great thanks thanks Dave great to be here again we were we spent a lot of time together last week actually right we were in Boston yes doing the deep dive you had a bunch of analysts in kind of doing the kool-aid injection I thought it went really well you had a good crew there it was a very interactive session a lot of good feedback you know it was good i mean what you think yeah i thought it was great you know in my mind getting the perspective from folks outside a HP just to keep grounded and what the reality is i think is very key right and so we really enjoyed the interaction the feedback you guys provided us and the depth and time that we could spend on the topic yeah i was there only for the first day i told you i was out golf in the second day shut up but i got to hear the flash session and and then you know there was a little bit of discussion on software-defined but I think you guys went into that in more detail the second day so I want to start there sure the software-defined data center you know the what used to be called the software mainframe yeah don't use that term anymore the marketing guys took over from moretz and so we're now seeing that sort of instantiation what do you make of all that what's HP's sort of position on that yeah so Dave let me talk from our from a storage perspective right because the software-defined data center is a very broad area reservas networking so we look at storage there are two elements you want to think about in fact three elements you want to think about which software-defined data centers in storage the first element has to do with cost optimizations how do you get the lowest cost storage that's defined by software-defined storage that's hypervisor agnostic that's hardware independent and that is control orchestrated by industry standard offerings that's the first piece right then there is sort of like all performance optimized storage to deliver on a service level and instead of you know collecting masses of hardware to deliver that service level a lot of the optimizations are done in software so as an example priority optimization software to guarantee how much an application gets in terms of performance how do you solve the noisy neighbor problem or here's another one Pierre motion to move data between say a flash array and a tiered array for example right just because it's a different service level you want to accomplish with that without offering so so this notion of a service levels really key and the third piece Dave I think is this notion of orchestration right and I saw view OpenStack you had OpenStack announced but be aim where as well you know it's the tcp/ip of orchestration if I can use that term right you know you don't want to be able to orchestrate in a standard fashion just like you know we used to have decnet sna appletalk and then tcp/ip one out right I think we've got the same phase here with orchestration today right okay so the reliable approach to to orchestration that everybody can trust the trust everybody understands and and ok so now so so that's kind of the high-level what's your specific product strategy around software-defined sure so we can talk about two key products from a from a software-defined costs optimize we have the HP storevirtual VSA and the HP storeonce VSA right these are both virtual storage appliances that work on any story any hardware any server hardware right we of course will talk about HP servers but if you are running on a delta x only any x86 xne x86 right we announced support for 4 kb m on the store virtual we announced support for hyper-v install ones we also announced the store virtual offering being a part of the Helion HP Helion OpenStack distribution and if you recall he lien OpenStack is has both a community edition and enterprise edition right and so whichever edition that you get from Helion you essentially have now store but you'll be sa built into it ok so we know a little bit about helium we've had sargol I on a number of times on the cube and and we've seen HP's cloud strategy evolve so and we can come back and talk about that a little bit so relative to v san I got to get your take on on v san because there's so much confusion in the marketplace so Chuck also write a blog one day and you'll read it and say oh maybe sort of dissing the the competition and the next day it's like you know a lot of love and embracing but it's clear that one positioning for v san suu you guys are not just vmware it's more than just vmware but what's your take on visa and what does it mean for your for your strategy as an ecosystem partner that sells probably more vmware licenses than anybody i mean how do you yeah when you make it up that's a great question right so vmware continues to be a very close partner with us right i think the introduction of visa and evo rail i think it just continues to point to invalidate this notion of software-defined storage right in my mind Dave it's software defined and flash are the two key disruptors we saw that this year I think going into next year we'll see that sort of go even more mainstream right so you know I think it's great to see multiple offerings here validating what we've done actually with Software Defined before it was having cold software-defined right you look at if you look at store virtual and how we offered it right okay and and so just a natural progression of the ecosystem right and it's like VMware's the software vendor doing with software vendors do grabbing pieces of the stack and the hardware guys got to move fast you know hardware guys the two software got to move fast well I think it's going to be interesting right like like any sort of emerging technology as always a flourishing of offerings right mhm and I think that's the great thing about this it's it's choice you can say probably have different approaches and let's see which one wins out in the market in the end right all right let's talk about flash so you guys came out last summer flash announcement all-flash array based on three par and made the statement okay well we're not going to go buy a flash company we don't need to a lot of people myself included said well maybe don't need to but Meg Whitman said we're not doing any acquisitions certainly any major ones so you really have a choice so the question in my mind at the time was okay is this a bolt on a term that you guys used a lot when everybody was say no we have thin provisioning to you said that's a bolt on and you were largely correct and so I was skeptical and then when you came out with flash last summer the pricing was in my view not competitive now fast forward to this summer all of a sudden you're under two dollars a gigabyte your latency is down to best in class Wow okay what happened how do we get there so where are we with flash how all of a sudden did we go from really essentially a an okay product with a great stack that was really to your advantage as you had the stack to one that is now great stack competitive from performance and a price standpoint what happened yeah so David's been a great year for the last 12-18 months on flash right if I can roll back the clock a little bit and talk about some of the elements of change right I think to answer your question first what happened right there was a very big emphasis on flash we've had R&D developments over the last two to three years focusing on flash optimizations there were a lot of skeptics at first step said hey wait a minute you guys are a disk based architecture can you really do flash I think the proofs in the pudding right now right nine or thousand I ops 200 microseconds of latency write latency thinly duplication inline switch data services data mobility now you if you roll back and look at sort of what the rides been in December of 2013 we announce something called adaptive sparing right so we took now one very key flash optimization we took an 800 gig SSD drive and looked at how our provisioning was done unless it's do you drive and said wait a minute we can be a bit more intelligent village right adaptive sparing allowed you to reduce the over provisioning capacity that the drive takes so the net effect the customer was they got extra capacity at the same price because we treated the flash differently from say a traditional media right and so a lot of times i know i will tell folks hey you know if you're really flash optimized mr. vendor where's your adapter spearing right because here's a perfect example of how i can take it and rig a drive deliver our customer 920 gigs that's twenty percent more capacity free right that was back in december where we announce it after sparing this one of several optimizations we did then in june of 2014 we announced sort of flash for the mainstream right to gospel gigabyte we had ten deduplication teen clones 1.9 terabyte see mlc drives 460 terabyte raw capacity right five-year warranty on the drives 69 s guarantee we brought together a real collection of very very compelling i think features that allow customers to take flash to the mainstream right so far we've seen great uptake on that we'll talk about customers in a second we see not only just all flash deployments but people are the point traditional high nras like a monolithic v-max for example are we looking at that and saying wow you mean to tell me I can get the same performance same resiliency half the floor space may be less than half the floor space less power it's a very compelling proposition is that the competition vimax or is a competition other flash array well I think you got both IV about you got all the flash arrays you've got also high-end arrays and then you also have people that are looking for work load acceleration right consolidation so it is truly becoming mainstream because we're seeing multiple use cases mm-hmm right then fast forward to September it's just a couple of days ago we announced all flash 7200 starter kit for 35 thousand dollars average Street rice okay and you know if that was flashed on the mainstream this is now flash for the masses and my first flash array B let me use that term and here's where we're looking at that for Dave right so there are two kinds of buyers right one buyer says hey I have a limited absolute dollar budget Sam only got fifty thousand dollars alright so now you have an offering that gives you that that ability to go into flash they're also people that are saying wait a minute you know if I were to try out flash in my data center 35k is a very low risk invest right maybe it works great if it doesn't all right we'll move on right and so I think that's another very interesting approach to the way people are buying flash I you mentioned customers before so I was going to ask you how's the uptake have you seen you know since you've made the new announcements have you seen a big boost in in demand and you know get any proof points that you can share with us yeah Dave's we'd be seeing great up take lots of interest lots of the man let me talk about three customers today okay so let me start off with lattices lattices is a cloud service provider there are managed hosting provider and they were looking for high-performance storage to maintain SLA s right and in addition to sort of guaranteed high performance they needed the ability to ensure that they could offer customers a consistent and guaranteed performance level as well as a very performance level right I may come in with a bronze service level that I need and I want to pay for a bronze service level versus say a gold service level where I actually want to be able to offer that service so lattices put the three-part 7450 and and then this piece of software called priority optimization to do exactly that they also use three part because of its unique multi-tenancy features where you can run mixed workloads you can consolidate different types of customers on those workloads that was key for lattices and then what they said to me was provisioning now took hours instead of days orchestration was quick and and it was easy right that was the big thing for them it was simple to use number two Nuance Communications I don't even know the company yeah sure nuance they make dragon well the dragon speech recognition is off later there's a lot of Apple iPhone Siri local companies on the back end hello Pocoyo for ya so nuanced does speech recognition software and they actually help in the case of Apple iPhone Siri are non-native speakers right by recording their voice patterns and then helping recognize those watchbands right be especially with non-native speaker now they use that 7452 index those voicemails very quickly to deliver iPhone Siri service to improve improve recognition I mean you remember when I found first came out it was the Serie was awful you couldn't even use it and now it's so it's better over time right yeah that's great case use case their third one is exact target and you know exact target is a marketing demand generation company they they have a huge number of databases in fact some of the stats that they share with me was four trillion rose under management they do 21 billion rules that day 100 terabytes databases are not common uncommon in ExactTarget right and so they have multiple three power raised to to to store this data and and they deployed both cheering with flash as well as all-flash arrays right and the biggest thing for them was how do they adopt flash without ripping and replacing their infrastructure I have an existing infrastructure they want to be able to add flash to it to accelerate performance lower costs and then they also now viewing all flash for vdi right so exact target is a perfect example here of a three-part customer being able to extend an embrace flash without doing a lot of change 3par the gift that keeps on giving I always say all right there's we have to leave it there thanks very much for coming to the cube I was a great dump to you I keep track everybody will be back with our next guest this is the cube we're live from vmworld 2014 and we'll be right back you

live from Las Vegas Nevada it's the cube at HP discover 2014 brought to you by HP the keynotes this afternoon meg whitman was just on a panel with thomas friedman and intel and satya nadella microsoft and pretty interesting i was it was interesting i'm here with Jeff Rick to note how passionate meg is about politics and government wow I'm she comforted by boat for Bobby Patrick is here we've been drilling down into cloud all day Bobby is the CMO of the HP Cloud Division a lot of new announcements coming on a lot of action and HP Cloud Bobby welcome to the cube yeah thank it's great to be here yeah good to see you so yeah good keynotes good good that was a good refresher you know a lot of these keynotes just products pushing and pushing we had some of that earlier but I thought it was a good eye opening refreshing right kind of discussion so it was very worthwhile but anyway you're relatively new to to HP to run to actually soon how's it going it's great it's exciting i joined it like a great time for the company we were gearing up for the big launch of our new brand HP Helion that that was launched on May seventh so just a little over a month ago and we hit the mark market hard globally it's a complete pull together of all of our products and services around cloud under a single brand customers love it and and it's really reiterated our commitment to OpenStack and you know it's great HP announced the billion dollar commitment to HP Helion over the next two years so it's backed by some some big funding that's a great time to come in so I saw that what is that would help us unpack that billion dollars it was big number right it's popular number right even we aren't buffin right her site Warren Buffett hehe underwrote the whole thing the March Madness right giving away a billion dollars for the perfect bracket right no longer a million does out of the abelian so what is that billion what does it go to what does it comprised yeah I mean it goes 2 r.d where where the most where the most active corporate sponsor behind OpenStack which is the fastest-growing open source project on the planet we are we have more contributors we have more team leads for the different projects and so we're working with the community we're hiring OpenStack experts always looking for the best in the world all around the world and we're then hardening and curating it in making a commercial now with our support and we believe it's the underpinning of the future of what we call hybrid cloud the ability to put some of your information some of your applications with an enterprise some of the public cloud some in different countries that matter for compliance reasons and to be able to move around between those different clouds in a very easy fashion so this money is going to that rd2 skills and to you know truly a global global launch so when you think about the sort of messaging for our HP Cloud what do you want customers to think about in the Helion brand and the HP Cloud yeah the number one thing is commitment to open standards so we are if you heard Martin Fink today talk about HP Labs and they're coming to open source we're all in on open source we believe it's the way to deliver innovation faster we can bring the market tech new technologies faster to customers so we're all into open source we are committed to the projects that matter to the next 20 years of IT and so that could emma has a real though we have to be to prove it with to say you know you can run our software on other hardware we think it'll be we'll have some optimal integrated solutions for you using our entire stack but this is about this is about eliminating vendor lock-in which is one of the biggest challenges at IT departments have faced in the last 20 years and so I think the commitment behind it open is at the core of our messaging so we should mention so Martin fake gave i really liked his presentation i have been safer I don't know for years that HP's got to get back to its roots right which are in fence right and I have not heard until today something that excited me about invention and we saw it today right now invention is not easy all we've talked about a lot that the previous administration cut cut cut by the bone right it takes a long time to turn that's Nisha but but we saw today think was put into that job for very particular reason I said about two things one it's a guy who's going to commercialize inventions answer the marketplace and two there's going to be a heavy systems focus so he basically showed a little leg on the machine which eventually is probably gonna be powering your clouds right he also announced HP is going to put forth a new open source operating system optimized for non-volatile memory not only a blank sheet of paper that they're going to work on with universities but also a Linux derivative stripped-down Linux driven and one for Android that was excited yeah I think what's great also is the cloud business actually falls under market so our our entire business worldwide in our cloud effort our rd on product development is all under martin who runs our CTO of our of our HP labs and when you look at the problems he's addressing with the machine and he's going after it's going after the massive scale challenges of the internet right and the massive scale challenge to the cloud and the day-to-day lose that we're all that we're all facing within the Internet of Things and so you know what's great is by being a part of the labs and being part of Martin's organization you know we're we're injecting that thinking into our cloud we're injecting it into our innovation and and you can see a road map here right you can see this this whole new architecture you talk about architecture that's been in existence since 1950 it was called the von Neumann architecture all the way to now and you know the world with copper at the core you know the world's in need of a new architecture and so it's great to be part of that there's that was a cool talk you talking about electrons photons and ions electrons compute compute autonomy photon photons communicate anions door right and that in essence is the future direction of where HP is going with the machine run a civ massive memory blowing away the volatility hierarchy blowing way ultimately slow spinning disks using memory store right as the platform for future systems I love it yeah he mentioned also but one thing that's close to my heart is the distributed mesh you saw that distributed mesh where we're different different hardware software combinations sit at different points of the you know the net work and they work together you know compute and data and that's really hybrid cloud you know hybrid cloud is putting compute workloads in certain areas and having data stored and distributed for maximum availability and doing that you know with self-service and doing that in a way that you know I see over nations can scale effectively yeah I think that you know as a marketing person you realize that customers want to know that your relevant for their future right and you know as much as I love things like store once it's not the future of computing Ryan comes out HP Labs this potentially is so that's got to have customers really excite this really the first time you've unveiled it right massively in the public scale right maybe you're talking you know that's why that's why i joined the HP i saw that coming out a few months ago and the the new style of IT thinking we're we're saying you know we're radically going to be at the core of helping IT transition from the old style very inward to a customer centric style 21 you know where you're delivering the customer you know consumer experience in the business world and i saw that with HP and it got me excited and i joined on board not upside yeah the other part that Martin mentioned I no idea of the power of HP Labs but the leveraging open source as well which are I probably not a tool in the arsenal not that long ago to really bring the power of a large communities engaged you can attack right specific problems and make that a core piece of the of the process yeah we think about it we've got thousands of the world's best developers right the Millennial developers these guys working all around the clock working on you know our core cloud future called OpenStack contributing to that right including our experts and then we're taking that and then bringing it to market you know into providing that twenty four seven support testing and hardening it you know doing the things need to do to help it enterprise feel comfortable with that decision you could never do that we could never do that and deliver that kind of innovation on our own just couldn't afford it we wouldn't be able to deliver on it you know these are the best minds of the world who are contributing this and we're we're all in nope in fact so you talked about we talked about what the brand is stand for you said open no lock-in can open source innovation occur at a pace with somebody who's got full control of a stack it's much faster actually I mean this is the you watch the innovation of OpenStack it's only what four years old we just at a four-year birthday of OpenStack already that's an entire cloud computing platform you've got databases service projects like trove you've got object storage projects like Swift and block storage like Senator you know all of these things are being worked on by people around the world you could never deliver and so what's happening is the pace of innovation with an open source project like OpenStack is like it's a hockey stick and and so I think yeah I think if we did this ourselves we or anyone else you would never be able to deliver the kind of innovation it's coming to market now we talked about some of the announcements you guys know why don't we actually go back a month right but Helion and then work through today we've got some HPC announcements you got the network you know for Helion right start with Helia so what's great about healing on is is it really brought together a lot of great products and services of the cloud that already existed and it took OpenStack and it was our first foray into the market with an OpenStack distribution and what's important actually is we have technology one called HP cloud system that is actually the most popular cloud platform right now private cloud platform on the planet about almost two thousand users right or two thousand companies third of the Fortune 100 right now using that technology so it is a proven capable platform used by big banks and others we're injecting OpenStack into that so that you can you can over time scale that out with new applications and so the launch really was about pulling all the pieces together pulling our support and services together and saying to a customer you know with confidence here's here's our cloud portfolio and here's how we can take you on a journey it's your pace and accelerate that journey take advantage of that cloud portfolio and that was really the launch month ago today and it discover I mean only a month later we've already done a number of great things but one is we brought out OpenStack the commercial version so we've launched community one you can download it thousands of downloads already the commercial versions coming up now and we announced pricing and what we are all about here this is what it really really important we are about accelerating the adoption of OpenStack throughout the enterprise we're about breaking down the barriers that have that have inhibited the proliferation of this great technology so one of those things today was the price point we announced 1000 for three dollars per year per server all in price point for HP Helion OpenStack and that's critical because this is a scale out a scale-out product you're going to have dozens hundreds maybe even thousands of these all around the world and so the price point is it's disruptive it's the lowest of the planet and and you know we said it's gonna be simple and easy we're not going to do all of this good better best packaging it's it's super easy and that's a big part of today the other part of today as we said you know what we're going to work with partners we're going to deploy this all around the world and that was the helium Network announcement along with ATT and the British Telecom and Intel and that's that's just huge for today now now helium comprises both on-premise in an HP public cloud correct that's right so talk about how that pricing works I mean I like what you're saying simple because cloud pricing is really complicated yeah so we use we wear that we're probably the largest user of OpenStack in production in production today without public cloud so we use it and people can consume services from that buy them on a on a you know on an as you go basis but with OpenStack which you what's really happening is people are able to deploy their own private clouds right they're able to a service provider could deploy and build their own public cloud so when I talk about the price point talking about a customer building their own cloud building their own cloud and a third party data center or in one of HP's 82 data centers and that that price point is is is you know it's easy easy to use you can predict it in your business model and feel comfortable about what it's going to cost you know two three four years out and so help me understand let's unpack that a little bit what am I getting for that fourteen hundred dollars per so you get the entire so this is what's amazing you get the entire cloud operating system called OpenStack right you get all of the projects now that are part of the OpenStack bill you're getting a top you're getting an object story it's it's a you know a la amazon s3 but in a box called Swift right with a swift API and you can build that and do that yourself now you can do that in a way that controls that gives you full control and full flexibility you get databases the service product you get a cute engine with cinder grizzly everything that's right no lad for the computer and so you get all of this in that box all of this and you can go deploy this and you can benefit now from the thousands of developers who are every six weeks putting out new code and innovative so okay so all the new innovations will fall under that umbrella and that's right at any price they choose to use you might say I'm just building a cloud storage environment you might choose to be heavy on Swift that's what you're doing but it is all inclusive and you can use the entire cloud platform or you can build a storage platform or databases a service platform that's a different model clearly what a customer is telling you about that yeah so they well they want they want the control and the flexibility of having their own platform for you know security reasons their own for compliance they want to put their data you know in their own centers but they're also saying I want to use public cloud some too and I like the idea that if OpenStack is here and OpenStack is here right same code bases I can fairly easily take a workload take an application to go from here to here and back and forth that kind of flexibility call interoperability and that's what's coming down the road with OpenStack underneath is something that does not exist today is everybody wants make sure I understand so I'm paid 1400 hours per server for that OpenStack instance on-premise and then when I want to access public cloud services I'm what you would pay an answer you might want to burst you might want to just go do you might have some peak demand he's burst out there you pay for and I would vote for money to make your partner of ours yep excellent now you also had some hpc announcements that's right so there's a number what's great is HP now is people are taking Helion OpenStack and they're putting it in their products are hpc group a high-performance computing group said hey we want to have a self-service mechanism we want to be able to scale out sap architecture people want in that in hpc so they put OpenStack inside their solution and launched it today and so it's you know OpenStack and better than hpc open hybrid simple to consume is what I'm that's right that's right it's ductable and predictable all right good Dave Lisa Marie wrote the book on this so this is great if you don't believe Bobby Lisa came I gave me this right gave me the books it's the OpenStack technology breaking the enterprise barrier you've got it you got it it's one of the best best reads on the planet right now yeah excellent all right so what does it go to the next level what is it I'm just buying computer part of just I'm just getting capacity if you just want capacity you might say you might just build a storage cloud yourself or you might use the our public cloud storage or with our Helia network our partners around the world be deploying OpenStack and you can buy it from them awesome all right we got to leave it there Bobby thanks so much for coming to the cube is a pleasure meantime take it all right keep it right to everybody John furrier is in the house he's back from San Francisco or San Jose good to have him back John keep right there but back with job fair in just a moment