>> Narrator: Live from Las Vegas it's theCUBE covering NAB 2017. Brought to you by HGST. (techno music) >> Hey welcome back everybody. I'm Jeff Frick and you're watching theCUBE. We're at NAB 2017. A hundred thousand people, Las Vegas Convention Center. The place is packed from top to bottom, 3 halls, 2 floors. Hopefully you can find theCUBE if you're looking to find us. It's hard to find it. A lot of people here. We're excited to be joined by I think the best title of anyone that we've had on the show over the last couple days. It's all about content, but at the end of the day you got to find content creators. And we've got one here. Lucas Gilman lists as adventure photographer, filmmaker, and G-Technology, GTeam ambassador. Lucas, great to see you, thanks for stopping by. >> Thanks for having me. >> So tell us a little bit about your company. I know you're an independent photographer, videographer. Some of the work that you do, some of the stuff that keeps you busy from Monday 9 to 5. >> Exactly. So a small film production company. We also do stills. So it's sort of a one-stop shop for a lot of brands that I work with. We're basically trying to service everything from still images for advertising purposes and commercial purposes to video for commercials, advertisements, and/or stock use. >> So as you look around, the ways that you can now capture imagery, I'll just say as a more generic term, with 360 cameras and drones and regular photography and GoPros and all of this different stuff. I mean, what a palate of tools that you have to work with. >> It's amazing how the technology is really changed. I remember that when I first started out in the photography and digital photography, we would have 16 megabyte cards and now I'm using SanDisk cards that are 256 gigabytes. And the -- >> The 1 T's are coming, I keep seeing >> Lucas: Yeah, yeah exactly. - the 1 terabytes are coming. >> We're excited to get some of those. (laughing) But yeah, it's crazy that sensor technology keeps getting better, more pixels, more data. Which really throws sort of another monkey wrench into your solution because the cameras are getting higher capacity every year. We just shot a project in Iceland with a RED 8K Helium camera. That's a 36 megapixel still camera essentially, but shooting 24 frames or 30 frames per second of data. So we're talking, we shot 24 terabytes in a week. (laughing) >> 24 terabytes in a week. >> Lucas: In a week. >> Yeah so definitely adds a whole other layer of complexity now. Because now you can shoot so much, you can shoot at such higher res. Now you got to capture that stuff, you got to store it, you got to manage it. >> Lucas: And back it up. >> And back it up. >> And because, it's digital right? It's ones and zeros and once those are gone, they're gone forever. So my typical strategy is to have everything in three places. It's kind of the rule. Two, usually in the office. We have a primary copy and then a copy that doesn't ever go anywhere. And then we also have one off-site, so in the unexpected event of a fire, flood, tornado, or getting robbed or something like that, you still have those assets at home. >> Right, right. So I assume that's how you got involved with G-Technology to begin with. >> Yeah, it really started with when I was younger I had an unfortunate incident where brand X had a failure and I went out and found these G-DRIVE minis, which are amazing. I buy three of them per trip. And I reached out to them and sort of told them the story and they had this team that they were putting together and I was fortunate enough to be asked to be a part of that team. >> Okay so what's the mission of the team. What is a GTeam ambassador? >> The GTeam ambassadors are basically, they pick people in different disciplines whether you're a wedding photographer, or a filmmaker, and they basically pick people that are hopefully the best at what they do. Because as a photographer and a filmmaker, I'm out in the public a lot and people ask me, "What kind of camera should I buy? What kind of hard drive should I buy?" So our mission is to go out and educate people on not only the products we that use in our workflow that we rely on for our livelihood, but to really educate people and say, "Hey, you know I know you may never be shooting the Tour de France or going to Iceland and shooting expedition but this is how you could back up your images from your wedding or your kid's soccer game or something like that." >> Jeff: Right, right. >> So sort of an educational role as well as hopefully a little bit of inspiration as well. >> Right. And when it comes down to it, you mention that you used another product that failed you. That's like the old days and you forget to save your Word document, right? It only happens once. >> Lucas: Exactly. It happens once. (laughing) >> It's a very painful experience. >> Right, right. So I mean, is it just reliability? Is there something else in these G-DRIVEs that you like? Obviously reliability is A number one but is there more to it than that? >> Totally. So I was really drawn to the G-Technology because they're really the only ones, or were the only ones, that were putting enterprise class hard drives into enclosures. And people say, well what's the difference? And to me, you're getting a professional product. It's something that's going to last longer. It's meant to be put in an enclosure, in a RAID array. Because like I said, everything needs to be backed up and once it's gone, it's gone. And face it, there's a lot of people that want to be photographers these days. And filmmakers. And I can't go to a client and say "Oh it didn't work out." You know? (laughing) There's no take two. No second chance, you know so. So I really, it is the backbone of my business. Whether you're a restaurant or a photographer, you are providing a product or a service, and if it doesn't work out for somebody, they're not going to come back. >> Right. And it is so easy to go to the alternative. Now what about about Cloud? Is Cloud part of your workflow? >> It is. I'm getting more and more into it. I'm using different resources. But I don't rely on the Cloud as my primary backup. It's a way that's convenient for me to get images to clients or video clips or finished products because then I'm not shipping a drive across the country via FedEx or whatever. So it's another tool in the arsenal. I don't rely on it exclusively, but I feel like it is an important and powerful tool to be able to distribute assets and at the end of the day, make it more convenient for everybody involved. >> So what did you say, 24 terabytes in Iceland. >> 24 terabytes. >> What was the coolest part of that trip? >> Ice caves. >> Ice caves. >> We went into these caves that literally have streams coming out them that the ice they were saying is like 10,000 years old. And you're like the first person to touch this ice. It's really, really crazy. >> And how many people on that shoot? >> We had 6 people. So we had a professional athlete, a surfer. I typically shoot adventure sports and travel. So we brought a professional surfer, we had a MOBI operator, a camera operator, and a grip, - [Jeff] Right. >> an assistant to help out. >> I'm just curious your point of view, right. Even in commercials and advertisements and stuff, still a story narrative, right? It's got to be part of the equation. It's what pulls everything together. >> Story is king, and the second part of that is the quality of the production has to be there. Whether it's the video quality, the content, and/or the sound, all those things are integral keys to being successful. >> So do you find... I just, you know, there's so many toys here. It's like toy heaven for production people. Is it easy to get distracted from the storytelling because of all the toys? How do you begin to integrate and experiment with drones, whether it's your footage, or some of these other tools, and yet kind of stay true to a beautiful narrative that someone's going to be interested in consuming. >> Well it goes back to that thing we were all taught. KISS, right? Keep it simple, stupid. We use drones. We shoot in the water. We use all these tools. But the minute that that tool becomes so heavy that it takes away from being able to tell that story, that's when we've got to be careful because you can get sucked into trying to do a steadicam shot or a MOBI shot all day and all of a sudden you've wasted a whole day if something's not working. So you got to be consistent about what the vision is and your storyboard is because, yeah. Walking around the halls here there's a helicopter you can ride in now all of a sudden. It's like a mini drone. And, I do feel like a kid in a candy store. But you need to make sure that you're not getting so focused on the technology that you're not focusing on that storyline. Because that's really what clients will come back for. It's because as a creative, anybody can go out and automate things and make drone shots and this and that, but it's that story that really ties it all together. >> Right. And I think it's just really interesting how your photography background, more freely into multimedia, right? Which includes video and all the permutations that there are. I saw a cool thing where I guess you can unwrap the 360s so now you get this new kind of artistic, kind of ball impression. So the options are so huge for you right now. >> Yeah, it's really, the sky's the limit. As a professional, I need to make sure that I'm staying up with technology because really the technology is so accessible now from people taking images with their cameras and/or videos. I need to make sure that I'm setting myself apart from that demographic by doing something as a professional that is something that they can't offer. >> Right alright, I'll let you get a plug in so we can go in and see the Iceland footage. Where should people go to take a look at some of your work? >> So they should go to gtechnology.com. There'll be that Iceland. And they'll also be some workflow involved in that video so the people might actually learn something about what they might do to back up their images and/or videos. >> Alright Lucas, well hopefully maybe you got an extra room for a gofer or something on your next trip. And I can come help schlep pumpkins for you. Alright. Lucas Gilman, thanks for stopping by. >> Thanks for having me. >> He's Lucas Gilman and I'm Jeff Frick. You're watching theCUBE. We're talking about G-Tech and really cool movie making, media making. It's all about media and technology here at the NAB 2017. Thanks for watching. (techno music)