>>The cube presents, Dell technologies world brought to you by Dell. >>Welcome back to Dell technologies, world 2022. We're live in Vegas. Very happy to be here. Uh, this is the cubes multi-year coverage. This is year 13 for covering either, you know, EMC world or, uh, Dell world. And now of course, Dell tech world. My name is Dave Volante and I'm here with longtime Cub alum cube guest, Steve Kenon, the storage Alchemist, who's, uh, Beckett, Dell, uh, and his data protection role. And Tony Bryson is the chief information security officer of the town of Gilbert town in Arizona. Most, most towns don't have a CISO, but Tony, we're a thrilled, you're here to tell us that story. How did you become a CISO and how does the town of Gilbert have a CISO? >>Well, thank you for having me here. Uh, believe it or not. The town of Gilbert is actually the fourth largest municipality in Arizona. We serve as 281,000 citizens. So it's a fairly large enterprise. We're a billion dollar enterprise. And it got to the point where the, uh, cybersecurity concerns were at such a point that they elected to bring in their first chief information security officer. And I managed to, uh, be the lucky gentleman that got that particular position. >>That's awesome. And there's a, is there a CIO as well? Are you guys peers? Do you, how what's the reporting structure look like? >>We have a chief technology officer. Okay. I report through his office mm-hmm <affirmative> and then he reports, uh, directly to the town executive. >>So you guys talk a lot, you I'm sure you present a lot to the, to the board or wherever the governance structure is. Yeah, >>We do. I, I do quarterly report outs to the, I report through to the town council. Uh, let them know exactly what our cyber security posture is like, the type of threats that we're facing. As a matter of fact, I have to do one when I return to, uh, Gilbert from this particular conference. So really looking forward to that one, cuz this is an interesting time to be in cyber security. >>So obviously a sea. So Steve is gonna say, cyber's the number one priority, but I would say the CTO is gonna say the, say the same thing I would say the board is gonna say the same thing. I would also say Steve, that, uh, cyber and cyber resilience is probably the number one topic here at the show. When you walk around and you see the cyber demonstrations, the security demonstrations, they're packed, it's kind of your focus. Um, it's a good call. >>Yeah. <laugh> I'm the luckiest guy in storage, right? <laugh> um, yeah, there hasn't I in the last 24 months, I don't think that there's been a, a meeting that I've been to with a customer, no matter who's in the room where, uh, cyber resiliency, cybersecurity hasn't come up. I mean, it is, it is one of the hot topics in last night. I mean, Michael was just here. Uh, Michael Dell was just here last night. He came into the showroom floor, he came back, he took a look at what we were offering for cyber capabilities and was impressed. And, and so, so that's really good. >>Yeah. So I noticed, you know, when I talked to a lot of CIOs in particular, they would tell me that the pre pandemic, their cyber resiliency was very Dr. Focused, right. They really, it really wasn't an organizational resilience. It was a, if there's an oh crap moment, they could get it back in theory. And they sort of rethought that. Do you see you that amongst your peers, Tony? >>I think so. I think that people are quickly starting to understand that you just can't focus on, in, on protecting yourself from something that you think may never happen. The reality is that you're likely to see some type of cyber event, so you better be prepared for it. And you protect yourself against that. So plan for resiliency plan with making sure that you have the right people in place that can take that challenge on, because it's not a matter of if it's a matter of when >>I would imagine. Well, Steve, you and I have talked about this, that, you know, the data protection business used to be, we used to call it backup in recovery and security, which is a whole different animal, but they're really starting to come together. It's kind of an Adjay. I, I know you've got this, uh, Maverick report that, that you want to talk about. What, what is that as a new Gartner research? I, I'm not familiar with it. >>Yeah. So it's some very interesting Gartner research and what I think, and I'd be curious to, Tony's take on, especially after that last question is, you know, a lot of people are, are spending a lot of money to keep the bad actors out. Right. And Gardner's philosophy on this whole, um, it's, it's, you're going to get hacked. So embrace the breach, that's their report. Right. So what they're suggesting is you're spending a lot of money, but, but we're witnessing a lot of attacks still coming in. Are you prepared to recover that when it happens? Right. And so their philosophy is it's time to start thinking about the recovery aspects of, you know, if, if they're gonna get through, how do you handle that? Right. >>Well, so you got announcements this week, big one of the big four, I guess, or big five cyber recovery vault. It's been, you're enhancing that you guys are talking things like, you know, air gaps and so forth. Give us the overview of the news there. >>Yeah. So there's, uh, cyber recovery vault for AWS for the cloud. There is, uh, a lot of stuff we're doing with, uh, cyber recovery vault for, uh, Aw, uh, Azure also, right along with the cyber sense technology, which is the technology that scans the data. Once it comes in from the backup to ensure that it clean and can be recovered and you can feel confident that your recoveries look good, right? So now, now you can do that OnPrem, or you can do it through a colo. You can do it with in the cloud, or you can, uh, ask Dell technologies with our apex business services to help provide cyber recovery services wherever for you at your co at yet OnPrem or for you from the cloud. So it's kind of giving the customer, allowing them to keep that freedom of choice of how they want to operate, but provide them those same recovery capabilities. >>So Tony, give us paint us a picture without giving away too much for the bad guys. How, how you approach this, maybe are you using some of these products? What's your sort of infrastructure look like? >>Yeah. Without giving away the state secrets, um, we are heavily invested in the cyber recovery vault and cyber sense. Uh, it plays heavily in our strategy. We wanna make sure we have a safe Harbor for our data. And that's something that, that the Dell power protect cyber recovery vault provides to us. Uh, we're exceptionally excited about the, the development that's going on, especially with apex. We're looking at that, and that has really captured our imagination. It could be a game changer for us as a town because we're, we're a small organization transitioning to a midsize organization and what apex provides and what the Dell cyber recovery vault provides to us. Putting those two together gives us the elasticity we need as a small organization to expand quickly and deal with our internal data concerns. >>So cyber recovery as a service is what you're interested in. Let me ask you a question. Are you interested in a managed service or are you interested in managing it yourself? >>That's a great question, personally. I would prefer that we went with managed services. I think that from a manager's perspective, you get a bigger bang for the buck going with managed services. You have people that work with that technology all the time. You don't have to ramp people up and develop that expertise in house. You also then have that peace of mind that you have more people that are doing the services and it acts as a force multiplier for you. So from a dollar and cents perspective, it's the way that you want to go. When I start talking to my internal people, of course, there's that, that sense of fear that comes with the unknown and especially outsourcing that type of critical infrastructure, the there's some concern there, but I think that with education, with exposure, to some of the things that we get from the managed service, it makes sense for everybody to go that >>Route and, and you can, I presume sort of POC it and then expand it and then get more comfortable with it and then say, okay, when it's hardened and ready now, this is the, the Def facto standard across the organization. >>I suspect we'll end up in a hybrid environment to begin with where we'll some assets on site, and then we'll have some assets in the cloud. And that's again, where apex will be that, that big linchpin for us and really make it all work. How >>Important are air gaps? >>Oh, they're incredibly, incredibly, uh, needed right now. You cannot have true data of security without having an air gap. A lot of the ransomware that we see moves laterally through your organization. So if you have, uh, all your data backed up in the same data center that your, your backups and your primary data sources are in odds are they're all gonna get owned at the same time. So having that air gap solution in there is critical to having the peace of mind that allows the CISO to sleep at night. >>I always tell my crypto and NFT readers, this doesn't apply to data centers. You gotta air back air, air gap, your crypto, you know, when you're NFT. So how do you guys Steve deal with, with air gap? Can you explain the solutions? >>So in the, in the cyber recovery vault itself, it is driven through, uh, you've got one, uh, power protect, uh, appliance on one, one side in your data center, and then wherever your, your, your vaulted area is, whether it be a colo, whether it be on pre wherever it might be. Uh, we create a connection between between the two that is one directional, right? So we send the data to that vault. We call it the vault and, you know, we replicate a copy of your backup data. Once it lives over there, we make a copy of that data. And then what we do is with the cyber sense technology that Tony was talking about, we scan that data and we validate it against, with a whole cyber sense is built on IML machine learning. We look at a couple hundred different kind of profiles that come through and compare it to the, to the day before as backup and the day before that and understand kind of what's changing. >>And is it changing the right way? Right? Like there might be some reasons it it's supposed to change that way. Right. But things that look anomalous, we send up a warning when we let the people know that, you know, whoever's monitoring, something's going on. You might want to take a look. And then based on that, if there's whatever's happening in the environment, we have the ability to then recover that data back to the, to the original system. You can use the vault as a, as a clean room area, if you want to send people to it, depending on kind of what's going on in, in, in your main data center. So there's a lot of things we do to protect that. Do >>You recommend, like changing the timing of when you take, you know, snapshots or you do the same time every day, it's gotta create different patterns or >>I'll tell you that's, that's one thing to keep the, keep the hackers on their tow, right? It it's tough to do operationally, right? Because you kind that's processes. But, but the reality is if you really are that, uh, concerned about attacks, that makes a lot of sense, >>Tony, what's the CISOs number one challenge today? >>Uh, I, it has to be resilience. It has to be making sure your organization that if or when they get hit, that you're able to pick the pieces back up and get the operation back up as quickly and efficiently as possible. Making sure that the, the mission critical data is immediately, uh, recoverable and be able to be put back into play. >>And, and what's the biggest challenge or best practice in terms of doing that? Obviously the technology, the people, the process >>Right now, I would probably say it's it's people, uh, we're going through the, the, um, a period of, of uncertainty in the marketplace when it comes to trying to find people. So it is difficult to find the right people to do certain things, which is why managed services is so important to an organization of our size and, and what we're trying to do, where we are, are incorporating such big ideas. We need those manager services because we just can't find the bodies that can do some of this work. >>You got an interesting background, you a PhD in psychology, you're an educator, you're a golf pro and you're a CISO. I I've never met anybody like you, Tony <laugh>. So, thanks for coming on, Steve, give you the last word. >>Well, I think I, I think one of the things that Tony said, and I wanted to parlay this a little bit, uh, from that Gartner report, I even talked about people is so critical when it comes to cyber resiliency and that sort of thing. And one of the things I talked about in that embraced the breach report is as you're looking to hire staff for your environment, right, you wanna, you know, a lot of people might shy away from hiring that CSO that got fired because they had a cyber event. Right, right. Oh, maybe they didn't do their job. But the reality is, is those folks, because this is very new. I mean, of course we've been talking about cyber for a couple of years, but, but getting that experience under your belt and understanding what happens in the event. I mean, there are a lot of companies that run things like cyber ranges, resiliency, ranges to put people through the paces of, Hey, this is what have happens when an event happens and are you prepared to respond? I think there's a big set of learning lessons that happens when you go through one of those events and it helps kind of educate the people about what's needed. >>It's a great point. Failure used to mean fire right in this industry. And, and today it's different. The adversary is very well armed and quite capable and motivated that learning even during, even when you fail, can be applied to succeed in the future or not fail, I guess there's no such thing as success in your business. Guys. Thanks so much for coming on the cube. Really appreciate your time. Thank you. Thanks very >>Much. >>All right. And thank you for watching the cubes coverage of Dell tech world 2022. This is Dave Valenti. We'll be back with John furrier, Lisa Martin and David Nicholson. Two days of wall to wall coverage left. Keep it with us.

>> from the Silicon Angle Media Office in Boston, Massachusetts. It's the cue. Now, here's your host. Day Volonte. >> Hi, >> everybody. Welcome to this cute conversation. I'm Dave Volonte and Stew Minuteman is here with me. We're gonna break down a w s kind of give you Ah, midyear What's happened so far this year with all the events that we've been covering and what to look forward to? Uh, the N Y C Summit is coming up stew. It's been a big year. Obviously. What we came off a re invent. Amazon's got $30,000,000,000 run rate business growing at 40 plus percent per year. That means they're putting 9,000,000,000 of incremental revenue every year into the cloud business. The marketplace, That growth that's roughly as large is tthe e entire Microsoft cloud business, which is astounding >> day that that that's that's the point Amazon definitely has been making for a couple of years. And you're absolutely right. Microsoft is definitely growing at a faster pace than Amazon, and they're running about 75 87 but off a much smaller number. So the incremental add that Amazon has been throwing off the last couple years. Every year they're adding more than an azure every year. So absolutely Amazon, you know, is the lead horse out there. And while you know, the horses on the track behind them are trying fast to catch up Amazon. If you talk about Infrastructures service, AWS is still the lead. >> Well, the big question is. Will that attenuate? And we were at Remember the Nutanix inaugural Nutanix Stop next? Do you rush Pandey, who's very smart guy, somebody we respect a lot. One of the fundamental assumptions they were making is eventually the law of large numbers will catch up to them and know it very well May. But it hasn't yet. I asked John Lovelock, can a company the size of Amazon $30,000,000,000 company grow it for 42% a year? Is that sustainable? And he said, Absolutely. There's nothing to stop them now. Who knows who has the crystal ball? What are your thoughts? >> Yeah, So, Dave, what we saw is Amazon's not sitting still. You know, they always like to say it's always Day one, and if you look at where they're going, the products that they keep throwing off the innovation that they keep moving on and the flywheel that they've had first of customer acquisition with all of the innovations that they're putting out there and the flight well. But I've been talking about the last couple of years the label of data, which is something we want to be a little concerned about. How much data Amazon actually does have both Amazon AWS and Amazon, with all those intelligent devices that are in your homes and connecting everything together. Some people are a little concerned about that. The government's a little bit concerned about that, but absolutely Amazon is going everywhere. We've seen Amazon going into sub segments of the market, going into verticals and going just really broad, really deep. So absolutely I don't see anything slowing a bit on down. It is a company that continues to impress one of >> the challenges. I think those do that that Amazon does have, and this came out of the reinforced >> conference a couple weeks ago in Boston, which was, Ah, conference for security practitioners, a lot of si SOS chief information security officers. The number one challenge that came out of that when you talk to practitioners was their ability to keep up with the innovations that Amazon is putting forth. So, you know, I wonder if we're gonna talk to some commercial customers. You'll see them down the summit probe to see if, in fact, that's part of their challenge. Just the pace at which Amazon brings out new features. But we've done Gosh, we've covered eight events or will have covered eight events this year. Eight productions. It started in the U. K. Where we covered a public sector health care. And then we did the AWS summit London really all about both public sector in the UK as well as the summit in the UK Innovations in the UK around cloud, etcetera, cloud adoption. 12,000 people at the AWS London summit. Now you covered re Mars, which was not the Cube wasn't there, but you were there. What was that show? >> Yes. So, first of all, it's an Amazon >> show, not a native US show, but absolutely showed underneath where eight of us fits into the fulfillment centers of Amazon. And it was about re Marceau Mars A play of course on space. But it was a machine learning automation, robotics in space. So you had the cool blue origin stuff that actually brought in. Robert Downey Jr talked about how he's going to save the planet with, you know, robotics and intelligence out there to help clean up pollution in the globe on and the like. But it was a phenomenal show, but what I said is actually going to show a little bit underneath the covers of Amazon similar what we've seen from eight of us at the reinvent shows over the years. Because, you know, we all know how many boxes air coming to our, you know, our place of home every day and how fast that's going. And so this is what's happening underneath the robotics and machine learning a lot of those Air AWS Service's that are powering that. So it was a fascinating show, Dave and absolutely showed other relationship between Amazon, the parent company. Eight of us, all those cloud service is that helped feed the bigger business. >> Now, June, the Cube covered the D. C. Public sector summit. This is Teresa Carlson's gig. She's the host. Actually, Andy Jassy was there this time. He wasn't there last year when you and I recovering it. And of course, that's all about bringing cloud to public sector, not just federal but all public sector. It includes AH, non profit and education, which talk about in a minute. The big story. There is a jet. I we're talking about tens of billions of dollars going to ah, contract. Oracle, of course, is fighting it. It's going into the courts. I guess they've been a number of reviews or could won't give up its oracle. Amazon clearly is the front runner. Last I read, it was down to AWS and Microsoft, with AWS being the lead contender there. We'll see what happens. I think the decision is coming down this month, July 2019. But it's really again about bringing cloud innovations to public sector. Public sector tends to take things a little bit later than the commercial like. For instance, last year they announced the the VM wear on AWS was available, so you'll see those kinds of things come maybe a year later. But its again. Another big show there 12. 13,000 people there at the D. C Convention center. >> Yeah, Davey, when you talked about the critique of what's happening in Amazon as Amazon goes deeper into all of these verticals How do they help get that information to the user in a way that they need to run their businesses? So my co host for New York City's Cory Quinn was listen to his podcast this morning and he said, That's where Amazon's got dozens of blog's. They've got so many announcements, they haven't done a really good job, something we've seen many companies do. How do I get to you know that business roll and put it in, you know, verbal that they understand, as opposed to just >> Hey, we had 1000 new features >> come out this year and they're awesome. Then you should use everything s o. You know, that's something that, you know the industry as a whole needs to do better at an Amazon. Just in the nature of how fast they're moving is something that they should be able to do a better job. >> And Jennifer is also gonna be in New York City. And one of things he was stressing at reinforce was the marketplace. We had Dave McCann on the just rocketing. I think it was 100,000 census of security subscriptions. I think it was 1,000,000 subscriptions in total so just an amazing ah momentum in the marketplace. But reinforce was all about security. Deep dives on security, chief information, security officers. What came out of that show the big takeaway was was head of AWS is, uh, security. The chief information security officer, Schmidt said. This narrative in the industry that the sky is falling doesn't do anybody any good. Um, it's not productive. We should be more positive. The state of the cloud union is good, like the president of states is State of the Union is strong. Um, having said that, Amazon talks about the shared security model. The practitioners that we talked to said, Yeah, shared model Amazon's going to secure the the infrastructure of the storage, the compute of the database. We are responsible for our end, and it really is on us to make sure that we are secure. So again, back to that point about the pace of innovation that Amazon is putting forth is a challenge for people. AWS imagine is also going down. I think this week what's that you're >> so it's in Seattle and it's you mentioned the public Sector one in D. C, which is government agencies, nonprofits and education. So imagine is a subset of that. My understanding is the education, a nonprofit piece of that from when you and I were in D. C. Last year for the Public sector summit. It's It is impressive how deep Amazon is going into these spaces, the affinity they have. And really, you know how happy the customers are to be able to move fast. So, you know, when you think about nonprofits and think about education, innovation is not the first thing that usually comes to mind because budgets are tight and I don't have enough people. And usually you've got, you know, whatever's left over. But imagine is them. How do we move these forward? How do we You know, we know we need to help transform education. It's so important to train the next generation. So, you know, imagine there are some great stories that come out of that. Jeffrey loves getting those stories, helping us tell those stories through the Cube platform. And so it's the second year we're doing >> Yes, it would be covering that. And then, of course, reinvent will have two sets again that reinvent this year. The Super >> Bowl of our industry, >> right? Sure. Um, something's going on. So unfortunate incidents in Southern California. Big earthquakes, actually. Multiple earthquakes, Right? You had the physical earthquake, and then you had CO I, leonard going to the Clippers. But so I'm interested in sort of poking at this notion of ground stations. So at reinvent last year, Amazon announced on his own ground station, which essentially was ground station is a service. So if I understand it, one of the challenges okay, You launched the satellites, but you still need a ground station to collect the data and then uploaded and analyze it. That's what AWS is is partnering to put in infrastructure that allows you to essentially rent ground station infrastructure. So, you know, they worry about building it in securing it yourself. Because you think about it. It's got to be a secure location. You gotta have fencing. You got a physical security. You got to get the data in. You gotta upload it to the toe. Where we gonna upload it? So Amazon is basically building this service out, saying Don't worry about the ground station piece. Rent that from us, you know, swipe your credit card. Your ground station as a service, and then we'll ingest that data uploaded to the cloud and then apply all of the tooling that we have to allow you to analyze that data. So if you think about the earthquake of devastation, if you don't have a ground station there, you can, in theory, go to AWS and actually spin up a ground station in jest. You know, on the ground, you know, the ground truth as we like to sometimes talk about and actually get satellite imaging and telemetry in that region, you know, this comes into play things like forest fires and all kinds of of natural disaster. >> Dave, even at the remarks show, I attended a session where one of the Amazon partners was talking about not only just getting the satellite data down, but Justus. They have the snowball edge today, which is, you know, for you know, I ot or some remote sites, but some of these satellites are gonna have the compute and storage at in satellite themselves. So if you think about I'm gonna have these geosynchronous satellites. I'm gonna have all this connectivity. And if I could get a gigabit of Ethernet, you know, traffic going to the satellites and I could do the processing at the edge, which is now up in space. I can process that. And you know, that edge that we talked about get to hold another dimension, you know, off off the terra firma to be able to do those kind of analysis. As you said, earthquakes, you know, all the all the climate discussion that's going on, we should be able to have tap into even more. Resource is, and we'll have to rename Cloud if it even goes beyond the Earth. >> And then, um, outpost is the other story that we've been tracking, attracting a lot of stories, but but outpost is starting to ship in beta form. We've seen instances of >> so, so seeing >> it. We just did a little quick right up. >> I mean, Dave, you know, just a ripple went through the >> industry when they showed Hey, here's Iraq and what they're like. This is the exact same rack that we have in the Amazon data centers and why it's a little surprising because we're allowed to see inside the Amazon Data Center. So it's like, Okay, this is what they're computed awaited to 24 in tracking, supposed to a 19 in track. But that line between the public cloud and my on premises environment absolutely is blurring. So everybody wants to see where Amazon's going. They have the big partnership with VM, where Veum, where is already shipping the solution? That is the same software for that Veum wear on AWS in my data center. So, you know, I can have you know, the Dell hardware with the Veum where code or I can have the Amazon hardware with the VM where code coming later this year without post. So that line between public in private is absolutely blurring. And where to my applications live, You know that that future of how fast is eight of us continue to grow? Absolutely. There are applications and data and things that will stay in my own data center and under my control. But that line is definitely blurring. And there's gonna be some re architectures. It's definitely still gonna take a couple of years to sort some of these things out. But we're at some of those inflection points where we'll see some of >> us. So I wrote a post its upon wicked bond kind of analyzing that video, and there's some interesting things that are unique. There's certainly a lot of goodness in there. Not some of the things they talk about are completely unique. Thio, aws. But things like Nitro and their special virtual ization engine and their special chip on Do you want to get a look at that? You take a look at that video and thence to New York City Summit this week. Um, we mentioned some of the innovations that we've seen up to date this year. A lot of talk I'm sure about the marketplace. >> Yeah, I'm wondering if there'll be any ripples, Dave, because the 1/2 of a chick you, too, was supposed to be in New York City. And now it's not, doesn't mean they don't have a strong presence in New York City like London and believe it's somewhere around 12 to 15,000 people. When I went to New York City two years ago was quite impressive. It is a free show, which means if your customer you get in for free. If you're a partner, of course, you're still paying for everything that goes there. But the regional summits are quite impressive and a great way to get in touch with Amazon and all that they're doing. If you don't want to go to the Super Bowl itself, which is, you know, 50,000 plus now in Las Vegas towards the end of the year. >> Yeah, these air, like many reinvents and they're actually quite good. A lot of a lot of practitioner focused on you're gonna you're gonna see that New York City >> did what I always love about every Amazon show I go to. There are customers that are interested learning new things. How can you do better with what I'm doing? But also, how can I change what I'm doing? How can I move forward? So even if it's not adopting the latest and greatest from AWS, the entire ecosystem is going there to meet with those customers and talk about digital transformation? Modern workforce? All of these hot trends definitely play out. Ground zero is the AWS. >> Yeah, and this is by design. As I said before, the pace of innovation is a challenge for people. It's an adoption blocker and so Amazon wants to educate and share the knowledge so that they can get more adoption. OK, stew. Thanks very much. Good luck. This week. Check out silicon angle dot com For all the news, the cube dot net is where the videos will live and watch. Do on John Ferrier and Corey Quinn. Live and check out the cuban dot com for all the research. Thanks for watching Everybody Day, Volonte and Stupid Event. We'll see you next time.

(snazzy music) >> From Boston, Massachusetts, it's the CUBE, covering WTG Transform 2019, brought to you by Winslow Technology Group. >> Welcome back, I'm Stu Miniman and this is the CUBE exclusive coverage of WTG Transform 2019. It's the Winslow Technology's Dell MC user group, and therefore, we are always thrilled when, not only do we have a user on the program, but we have a local user who's also the Chief Information Officer. Shawn Rothman, who is the Chief Information Officer, CIO, of the town of Weymouth. Coming up from the south shore, a nice easy drive when the traffic isn't too bad. Shawn, thanks so much for joining us. >> Thank you, glad to be here. It's Boston though, so there is no such thing as the traffic being easy. >> Yeah, the traffic and the weather. Just wait a little while, it'll change greatly. We've got the mast plate right behind us with Fenway, and yeah, it is starting to get to the evening. You know, Friday commute back. But uh, you're probably going to the Sox game, so you won't have to worry about that. >> Exactly. That's my plan, is to wait it out. >> All right. So, as I mentioned, town of Weymouth about 12 miles from where we're sitting right now. You know, you're the CIO. Give us a little bit about, you know, what that means to be the CIO of a town here in the commonwealth of Massachusetts. >> Yeah, so you know, IT is so different when you get out of the corporate setting. We have a lot of high needs or requirements. There's a lot of public safety needs, things like that, that are consuming often. But the drive isn't always there to take advantage of it, so we've been continually working to grow new things, to grow new technology in Weymouth. We uh, I'm really struggling, sorry. >> Yeah, no it's great Shawn. Give us a little bit about, you know, what you can, how many people that you've served in the community, and your team itself, how many people you've managed, just to give us a little bit of a scope. >> So, in Weymouth we have about 500 full time employees within the town side and another, you know, more than 2,000 if you take in our schools. Now we have a separate IT department for our schools. We share combined networks, so we have a private dark fiber network that runs throughout the town that we share. I provide services for police, fire, DPW, emergency management, finance, all the things that you kind of do, public works. It's a lot of different areas. There's a lot of different needs and ways that we can meet the needs of the public. >> Okay, that's awesome. So underneath that, so infrastructure is a piece of what your group owns, yes? >> Yes. >> Give us a little bit, kind of scope that out for us, what that means when kind of the pieces that allow you to deliver those services to your constituents. >> Right, so it starts with lots of things people don't see, right? So, IT is often very hidden. If we're doing our job well, people don't really notice us. So, like I said, we have dark fiber all throughout the town that enables us to do everything from public safety communication, data replication, allows for DR so we have multiple sites for our data. We run Compellent SANs, based off running Dell servers, running VM ware. And, we run two different set ups. One at the town hall and another at my police department, and that provides my disaster recovery and things like that. From there, then you start looking towards facing of customers. We need to run bills for taxes, and water, and utilities, things like that, so, all those pieces start to play in. We're continually looking to grow in that area, so, one of the areas that we're actually looking at right now is increasing our presence online, as far as people's ability to apply for permits online to have inspectional services done online, to pay their bills online. You know, I think everybody wants their experience online to be Amazon, right? Go, open up your cart, buy up, put a bunch of things in there, hit pay, and be done. And, that's the direction we're trying to move, these days. >> Shawn, some of the fascinating conversations I've had in the last few years is when you talk to government agencies, municipalities, and the like, and that word gets thrown out, digital transformation, and what that means from you. Right, you know, today, you know, me? I live in a town here in Massachusetts. Yeah, gosh, why can't everything just be something that, I talk to my home assistant and it just gets done magically, and it's nice and easy? But you know, it's a journey that we all need to go on and there's some things that, you know, you don't have unlimited budget and unlimited head count to be able to manage that, so talk to us a little bit about, you know, does digital transformation mean something in your world? And, how are you helping to deliver some of those mobile enabled services? >> Yeah, so that really, I run into really two challenges there, well multiple challenges, more than two, but two really big challenges. One is getting people used to the idea of doing things in a way that they haven't done it before. You don't need to come to the town hall, go online and do it. You have to understand that billing, if you pay online, you pay with a credit card, there's charges that get assumed. With Amazon, that gets eaten by the product managers and things like that. Well, we don't have that, so those are surprise fees for people. So, those are challenges to teach people about. We also then have problems with teaching people within the town. Hey, I've always done my business x way. People come and see me, they do things, they fill out this form, they move along, and it's kind of transforming their abilities to understand and move in that technical age, also. Those are kind of the two biggest areas. Outside of that, is, you know, the up side is huge. We're talking to another community that has kind of gone to these things online, and they say they're getting like 40 to 60 percent of their building permits between midnight and 6:00 AM. That's a whole new world for the way the government has worked in the past. >> Yeah. Shawn, come on. I live in a town here in Massachusetts. We are proud of our 300 year old legacy and the way things are done here, which is a little bit different than the conversation we're generally having in IT these days. >> Yes, for sure. (chuckling) >> Great. So, you mentioned a little bit, you know, I hear Compellent SANs. You've got disaster recovery and all these pieces, so tie us into this event. What brings you to WTG Transform? Of course, I know Compellant has a long history of the team here, Scott and the team, so how long have you been working with them? And, tell us a little bit about the relationship. >> We've had a Compellent SAN actually installed by Winslow, it's got to be nine plus years ago to get started, and it's just kind of been one of those things that grew. You know, we started with Compellent, and then Dell bought Compellent, and we had HP servers, and while it was nice to have everything together, so we moved to our Dell servers, but I love to come here and see kind of where things are moving, where Winslow is going, where there's opportunities for me kind of to meet people's needs in ways that they're looking for that maybe I don't know about, ways I can protect our data, ways I can protect my constituents and my residents. Those are all concerns, and this is a great opportunity for kind of see all those different pieces, to get my hands on things once in a while, or to hear something that would get me moving in a direction maybe I hadn't previously looked at. >> Shawn, is there any initiatives you have, or technologies that you're poking at that you'd like to understand more, or things that you're looking for from kind of the vendor community that would make your world easier? >> It's hard to know what you don't know, and so there's always something new. Every time I get here, I see something that I'm like, "Man, this could really be transformative for us." It's often different to figure out how and when to implement those things. So, I don't know that I have, you know, I don't know that thing I don't know yet, I think I haven't found that key hot button for this year, I don't think. >> You bring up a really good point, a question I actually asked for years is, how do you keep up? And, of course the answer is, I don't care if you're the smartest person at the most important company in the world, no one can keep up with all of it all the time. So, the question is, who do you rely on to help you to understand and learn some of those new things? >> Yeah, so I mean, we all look at things from media, and there's Spiceworks is a great community I use, but my VARs are kind of, that's really where the rubber meets the road for me, And, you know, Winslow has just been, there are many things that I would, I'll take and leave. There's technology I use, and if I had to replace it, I get rid of it. Well, Compellent, Winslow, that combo is, I mean, it's called dead-hand technology, I mean, it doesn't leave, it's not going any place. They're crucial to me, knowing where to go, how to go. They help me figure out road maps, they've always kind of gone above and beyond in making sure that my needs are met, and that I know the direction things are going before I get jammed into a spot where I can't get out. >> Yeah, so last question I have for you, Shawn. CIO of a town here in Massachusetts, where do you find it kind of different and the same compared to the peers that you'd be talking to at an event like this? >> It's hard to find other venues like this. There's some government run programs, but they're not the same. >> So, I guess just to, what I'm asking for is when you talk to your peers here, do you have some of the same concerns and the same looking at technology, or are there opportunities or challenges you have working for a town government that maybe the average mid-sized business wouldn't? >> Sorry, yeah. Yeah, I think we share a lot of security concerns. Security, I think our concerns are very much aligned, right, we're all worried about what's happening outside our environment, we're concerned about the weakest link, which tends to be our end users ability to click a button, but outside of that, when we get to like how business really works, at times we're very different, at times we're very similar. So, my needs for disaster recovery, again, two buildings across town, that works for me. If I lose those two buildings across town, two, three, four miles, I've lost everything I care about, where a company, you lose something, you need to have backups across the country. So, there's some different needs, but the reality is we both need to protect our data, we both want to provide quality service to the people that depend on us, we both want to be moving in positive directions, we both have constraints on our budgets. So, I think there's a lot of overlap for me that I can pick up information here, even if sometimes the exact model they use isn't the same as what I would use. >> All right, last question I have for you, Shawn is, when I travel, you know, I live about 26.2 miles from downtown Boston, but I say I'm from Boston because people definitely outside this country, and even across this country, don't necessary know much of Massachusetts, so when you talk to somebody, how do we put Weymouth on the map? >> So, Weymouth is on the south shore of Boston, but generally, I would say the same thing, I'm from Boston, but we're, like you said, I mean, we're less than 10 miles really from the edges of Boston. We're right along the water, we have one, actually, one of the busiest ports in Massachusetts, outside of Boston, itself, Boston harbor, and so, you know, we're kind of right here in the middle of everything. >> Yeah, absolutely. Well it's getting close to beach season, it's actually the first day of Summer here. So, Shawn, thank you so much for sharing this story, town of Weymouth, and what's happening in your world, really appreciate you joining us. >> Thank you for having me. >> All right, we'll be back with more coverage here from WTG Transform 2019. I'm Stu Miniman, thanks for watching the CUBE. (snazzy music)

(exciting music) >> Announcer: From New York it's The Cube. Covering Blockchain Week. Now here's John Furrier. >> Hello everyone, welcome back this is The Cube. I'm John Furrier your co-host here. Host here in New York City for Consensus 2018 part of Blockchain Week, New York And we have Mimi Delam who is also the Co-Founder of the Crypto Rally Project. We just had your partner on welcome to The Cube. >> Thank you so very much for having me here. I'm really grateful. So yeah lovely to see you in New York. >> Great to see you and I love the project we just heard the details about the Crypto Rally. >> That's correct. >> So what's your take on it. I mean it's exciting, what's your role? >> I mean besides being super exciting for us it's a very new way of us making a huge impact and a difference in the Blockchain world for the people who are around here taking it to another level through the media. And the sponsorships. I mean my role personally is that I'm a co-founder from the very nice team of the girls. Gaile, Agne and and me and a couple more people involved. We are very happy to take it to another level. We want people to have just a way of life so we're trying to make it. >> I love the excitement of the project and you guys have a great team but I love the international perspective. You guys were in London. And you came from Lithuania. >> Exactly. >> And London so it's going to start in London or Lithuania? Where's the rally going to start? >> Okay I'll tell you all in the details. So we started, I mean me, myself I lived for many years in London and our founder Agne been living there for many years as well, we started our Crypto Rally in Lithuania in July it's going to take place and then afterwards we're taking it to Dubai. The rest of the world countries who are very happy to take the country, sorry, we're very happy to take the place in the Cryptos and we're going to travel all around the world with this inception. It's like Formula One it starts from one place right now it's all around the world. >> And what's the goal to have fun? Educate people on Crypto? What's the objective? >> Objective is of course to educate the people for them to be a part of the Blockchain and a part of the something which is coming up new. We want to make sure that people are aware of the new world because it's very clear the fourth industrial revolution is coming, 3.0 life is totally different we cannot be living the same way any more. And of course we want to have fun. >> All right now what's it like in Lithuania right now? What's the culture for the Blockchain? Are people, must be exciting, what's the vibe? >> I'll tell you Lithuania is extremely educated and very high tech and fast moving so for us it's very important to make the spirit, the small country but it's very easy to communicate and make everything ready. We are very well known in the blocked in world and we want to take it to another level. Of course as I mentioned we're going to the different countries, we're bringing the concept over there. We're very happy to host in a different places. So that's our aim, just to the spread the world. >> Maybe you can help us bring The Cube to Lithuania? We need some hosts. >> We definitely would love to do that. >> Well you're a natural host and great mission. I love what you're doing. What's it like here in New York for you? What's your observation? What are you seeing? Do you like the content? Have you met some cool people? What's it like explain for people who aren't here? >> Okay. >> What's it like? >> So Consensus itself is one of the most exclusive, unique opportunities to be a part in the event. There are so many fascinating people. Very educated and forward thinkers, like mind blowing ideas just around the places. There are so many people. It's impossible to even get a track of it. I'm very excited to be in New York because to be a part of this event makes a huge difference and I'm just fascinated about every single day what is going on it's a whole week of events, whole week of the communication and meetings non-stop. And then. >> Social too. >> It's very social and people are very happy to hear about Crypto Rally. >> What's your favorite thing here in the event? What's, what do you like the best? What was your number one thing? >> I mean I like to be interviewed by you. (laughs) >> Oh, ticket. >> Bingo there it is, The Cube number one. Thank you for saying that. >> Thank you so much. >> Besides The Cube interview? (laughs) What session? The people, parties, was there any special moment so far that you think is a highlight besides The Cube interview? >> I mean to be honest I really do enjoy the after parties where the people are becoming more open because the first part, bit of the day is a lot of business going on. >> Yep. >> And then afterwards you're going to the more personal relationships and then becoming a little bit of the friendly. And obviously this is exactly what we want to replicate in the Crypto Rally if that makes sense. >> Yeah. >> Because we want to have four days events to start from, meet the people hang out with them, have a good business interaction with them and educate each other. That's what I love about after, afternoon parties over here. >> Yeah it's good. >> Because you know about. >> You want to meet people's soul, get to know who they are. >> Exactly, exactly it's nice to have a good connection and connectivity. >> Yeah. >> People have a great energy here and it's like the brightest minds are meeting here. Which is beautiful. >> Love your energy Mimi, love to have you on. What URL can we get the information at for the Crypto Rally? >> All right so guys right now you have to go to www.Cryptorally2018.com, #CryptoRally2018 or @Cryptorally2018. Please join us and tweet or telegram and all around the social media we're happy to be. >> How can someone get involved? How do sponsors get involved? How do people get involved in the project? >> I mean you have to apply for it. We are taking as well, we are taking it through the application process because we want to build a very community based first Crypto Rally. The, I mean just go on the website, reach us out, we're very happy to talk with everybody right now we want to have a community. We want to bring it to another level and I mean. >> Of course. >> I mean that's how it works right? >> We support you. We'll be a media sponsor, a media supporter. Thank you for coming on. >> Thank you so very much. >> Nice to see you. >> For having me. >> You're very welcome >> Really thank you very much. >> You're welcome, great energy great voice, love the new talent coming into the New York scene, bringing the global perspective here. Really exciting ecosystem that's developing, great tight knit community here in The Cube. Mimi you're part of it, you guys are doing great work. Love your mission. I'm John Furrier on the ground here in the open. Here in New York City at the Hilton in Mid-Town Manhattan for Consensus 2018. More coverage after this break, thanks for watching. (exciting music)

>> Live from Mid Town Manhattan. It's the Cube, covering BIGDATA New York City 2017. Brought to you by, SiliconANGLE Media and it's ecosystems sponsors. >> Hey welcome back everyone live here in New York City for the Cube special presentation of BIGDATA NYC. Here all week with the Cube in conjunction with Strata Data even happening around the corner. I'm John Furrier the host. James Kobielus, our next two guests Doctor Mark Ramsey, chief data officer and senior vice president of R&D at GSK, Glasgow Pharma company. And Bruno as he's the CMO at Fscale, both Cube alumni. Welcome back. >> Thank for having us. >> So Bruno I want to start with you because I think that Doctor Mark has some great use cases I want to dig into and go deep on with Jim. But Fscale, give us the update of the company. You guys doing well, what's happening? How's the, you have the vision of this data layer we talked a couple years ago. It's working so tell us, give us the update. >> A lot of things have happened since we talked last. I think you might have seen some of the news in terms of growth. Ten X growth since we started and mainly driven around the customer use cases. That's why I'm excited to hear from Mark and share his stories with the rest of the audience here. We have a presentation at Strata tomorrow with Vivens. It's a great IOT use case as well. So what we're seeing is the industry is changing in terms of how it's spying the idea platforms. In the past, people would buy idea platforms vertically. They'd buy the visualization, they'd buy the sementic and buy the best of great integration. We're now live in a world where there's a multitude of BI tools. And the data platforms are not standardized either. And so what we're kind of riding as a trend is this idea of the need for the universal semantic layer. This idea that you can have a universal set of semantics. In a dictionary or ontology. that can be shared across all types of business users and business use cases. Or across any data. That's really the trend that's driving our growth. And you'll see it today at this show with the used cases and the customers. And of course some of the announcements that we're doing. We're announcing a new offer with cloud there and tableau. And so we're really excited about again how they in space and the partner ecosystems embracing our solutions. >> And you guys really have a Switzerland kind of strategy. You're going to play neutral, play nicely with everybody. Because you're in a different, your abstraction layer is really more on the data. >> That's right. The whole value proposition is that you don't want to move your data. And you don't want to move your users away from the tools that they already know but you do want them to be able to take advantage of the data that you store. And this concept of virtualized layer and you're universal semantic layer that enables the use case to happen faster. Is a big value proposition to all of them. >> Doctor Mark Ramsey, I want to get your quick thoughts on this. I'm obviously your customer so. I mean you're not bias, you ponder pressure everyday. Competitive noise out there is high in this area and you're a chief data officer. You run R&D so you got that 20 miles stare into the future. You've got experience running data at a wide scale. I mean there's a lot of other potential solutions out there. What made it attractive for you? >> Well it feels a need that we have around really that virtualization. So we can leave the data in the format that it is on the platform. And then allow the users to use like Bruno was mentioning. Use a number of standardized tools to access that information. And it also gives us an ability to learn how folks are consuming the data. So they will use a variety of tools, they'll interact with the data. At scale gives us a great capability to really look under the cover, see how they're using the data. And if we need to physicalize some of that to make easier access in the long term. It gives us that... >> It's really an agility model kind to data. You're kind of agile. >> Yeah its kind of a way to make, you know so if you're using a dash boarding tool it allows you to interact with the data. And then as you see how folks are actually consuming the information. Then you can physicalize it and make that readily available. So it is, it gives you that agile cycles to go through. >> In your use of the solution, what have you seen in terms of usage patterns. What are your users using at scale for? Have you been surprised by how they're using it? And where do you plan to go in terms of the use cases you're addressing going forward with this technology? >> This technology allows us to give the users the ability to query the data. So for example we use standardized ontologies in several of the areas. And standardized ontologies are great because the data is in one format. However that's not necessarily how the business would like to look at the data and so it gives us an ability to make the data appear like the way the users would like to consume the information. And then we understand which parts of the model they're actually flexing and then we can make the decision to physicalize that. Cause again it's a great technology but virtualization there is a cost. Because the machines have to create the illusion of the data being a certain way. If you know it's something that's going to be used day in and day out then you can move it to a physicalized version. >> Is there a specific threshold when you were looking at the metrics of usage. When you know that particular data, particular views need to be physicalized. What is that threshold or what are those criteria? >> I think it's, normally is a combination of the number of connections that you have. So the joins of the data across the number of repositories of data. And that balanced with the volume of data so if you're dealing with thousands of rows verses billions of rows then that can lead you to make that decision faster. There isn't a defined metric that says, well we have this number of rows and this many columns and this size that it really will lead you down that path. But the nice thing is you can experiment and so it does give you that ability to sort of prototype and see, are folks consuming the data before you evoke the energy to make it physical. >> You know federated, I use the word federated but semantic virtualization layers clearly have been around for quite sometime. A lot of solution providers offer them. A lot of customers have used them for disparate use cases. One of the wraps traditionally again estimating virtualization is that it's simply sort of a stop gap between chaos on the one end. You know where you have dozens upon dozens of databases with no unified roll up. That's a stop gap on the way to full centralization or migration to a big data hub. Did you see semantic virtualization as being sort of your target architecture for your operational BI and so forth? Or do you on some level is it simply like I said a stop gap or transitional approach on the way to some more centralized environment? >> I think you're talking about kind of two different scenarios here. One is in federated I would agree, when folks attempted to use that to bring disparate data sources together to make it look like it was consolidated. And they happen to be on different platforms, that was definitely a atop gap on a journey to really addressing the problem. Thing that's a little different here is we're talking about this running on a standardized platform. So it's not platformed disparate it's on the platform the data is being accessed on the platform. It really gives us that flexibility to allow the consumer of the data to have a variety of views of the data without actually physicalizing each of them. So I don' know that it's on a journey cause we're never going to get to where we're going to make the data look as so many different ways. But it's very different than you know ten, 15 years ago. When folks were trying to solve disparate data sources using federation. >> Would it be fair to characterize what you do as agile visualization of the data on a data lake platform? Is that what it's essentially about? >> Yeah that, it certainly enables that. In our particular case we use the data lake as the foundation and then we actually curate the data into standardized ontologies and then really, the consumer access layer is where we're applying virtualization. In the creation of the environment that we have we've integrated about a dozen different technologies. So one of the things we're focused on is trying to create an ecosystem. And at scale is one of the components of that. It gives us flexibility so that we don't have to physicalize. >> Well you'd have to stand up any costs. So you have the flexibility with at scale. I get this right? You get the data and people can play with it without actually provisioning. It's like okay save some cash, but then also you double down on winners that come in. >> Things that are a winner you check the box, you physicalize it. You provide that access. >> You get crowd sourcing benefits like going on in your. >> You know exactly. >> The curation you mentioned. So the curation goes on inside of at scale. Are you using a different tool or something you hand wrote in house to do that? Essentially it's a data governance and data cleansing. >> That is, we use technology called Tamer. That is a machine learning based data curation tool, that's one of our fundamental tools for curation. So one of the things in the life sciences industry is you tend to have several data sources that are slightly aligned. But they're actually different and so machine learning is an excellent application. >> Lets get into the portfolio. Obviously as a CTO you've got to build a holistic view. You have a tool chest of tools and a platform. How do you look at the big picture? On that scale if it's been beautifully makes a lot of sense. So good for those guys. But you know big picture is, you got to have a variety of things in your arsenal. How do you architect that tool shed or your platform? Is everything a hammer, everything's a nail. You've got all of them though. All the things to build. >> You bring up a great point cause unfortunately a lot of times. We'll use your analogy, it's like a tool shed. So you don't want 12 lawnmowers right? In your tool shed right? So one of the challenges is that a lot of the folks in this ecosystem. They start with one area of focus and then they try to grow into area of focuses. Which means that suddenly everybody's starts to be a lawnmower, cause they think that's... >> They start as a hammer and turn into a lawn mower. >> Right. >> How did that happen, that's called pivoting. >> You can mow your lawn with a hammer but. So it's really that portfolio of tools that all together get the job done. So certainly there's a data acquisition component, there's the curation component. There's visualization machines learning, there's the foundational layer of the environment. So all of those things, our approach has been to select. The kind of best in class tools around that and then work together and... Bruno and the team at scale have been part of this. We've actually had partner summits of how do we bring that ecosystem together. >> Is your stuff mostly on prime, obviously a lot of pharma IP there. So you guys have the game that poll patent thing which is well documented. You don't want to open up the kimono and start the cloth until it's releasing so. You obviously got to keep things confidential. Mix of cloud, on prime, is it 100 percent on prime? Is there some versing for the cloud? Is it a private cloud, how do you guys look at the cloud piece? >> Yeah majority of what we're doing is on prime. The profile for us is that we persist the data. So it's not. In some cases when we're doing some of the more advanced analytics we burst to the cloud for additional processors. But the model of persisting the data means that it's much more economical to have on prime instance of what we're doing. But it is a combination, but the majority of what we're doing is on prime. >> So will you hold on Jim, one more question. I mean obviously everyone's knocking on your door. You know how to get in that account. They spend a lot of money. But you're pretty disciplined it sounds like you've got to a good view of you don't want people to come in and turn into someone that you don't want them to be. But you also run R&D so you got to have to understand the head room. How do you look at the head room of what you need down the road in terms of how you interface with the suppliers that knock on your door. Whether it's at scale currently working with you now. And then people just trying to get in there and sell you a hammer or a lawn mower. Whatever they have they're going to try, you know you're dealing with the vendor pressure. >> Right well a lot of that is around what problem we're trying to solve. And we drive all of that based on the use cases and the value to the business. I mean and so if we identify gaps that we need to address. Some of those are more specific to life sciences types of challenges where they're very specific types of tools that the population of partners is quite small. And other things. We're building an actual production, operational environment. We're not building a proof of concept, so security is extremely important. We're coberosa enabled end to end to out rest inflight. Which means it breaks some of the tools and so there's criteria of things that need to be in place in order to... >> So you got anything about scale big time? So not just putting a beach head together. But foundationally building out platform. Having the tools that fit general purpose and also specialty but scales a big thing right? >> And it's also we're addressing what we see is three different cohorts of consumers of the data. One is more in the guided analytics, the more traditional dashboards, reports. One is in more of computational notebooks, more of the scientific using R, Python, other languages. The third is more kind of almost at the bare middle level machine learning, tenser flow a number of tools that people directly interact. People don't necessarily fit nicely into those three cohorts so we're also seeing that, there's a blend. And that's something that we're also... >> There's a fourth cohort. >> Yeah well you know someone's using a computational notebook but they want to draw upon a dashboard graphic. And then they want to run a predefined tenser flow and pull all that together so. >> And what you just said, tied up the question I was going to ask. So it's perfect so. One of my core focuses is as a Wikibon analyst is on deep learning. On AI so in semantic data virtualization in a life sciences pharma context. You have undoubtedly a lot of image data, visual data. So in terms of curating that and enabling you know virtualized access to what extent are you using deep learning, tenser flow, convolutional neural networks to be able to surface up the visual patterns that can conceivably be searched using a variety of techniques. Is that a part of your overall implementation of at scale for your particular use cases currently? Or do you plan to go there in terms of like tenser flow? >> No I mean we're active, very active. In deep learning, artificial intelligence, machine learning. Again it depends on which problem you're trying to solve and so we again, there's a number of components that come together when you're looking at the image analytics. Verses using data to drive out certain decisions. But we're acting in all of those areas. Our ultimate goal is to transform the way that R&D is done within a pharmaceutical company. To accelerate the, right now it takes somewhere between five and 15 years to develop a new medicine. The goal is to really to do a lot more analytics to shorten that time significantly. Helps the patients, gets the medicines to market faster. >> That's your end game you've got to create an architecture that enables the data to add value. >> Right. >> The business. Doctor Mark Ramsey thanks so much for sharing the insight from your environment. Bruno you got something there to show us. What do you got there? He always brings a prop on. >> A few years ago I think I had a tattoo on my neck or something like this. But I'm happy that I brought this because you could see how big Mark's vision is. the reason why he's getting recognized by club they're on the data awards and so forth. Is because he's got a huge vision and it's a great opportunity for a lot of CTOs out there. I think the average CEO spent a 100 million dollars to deploy big data solutions over the last five years. But they're not able to consumer all the data they produce. I think in your case you consume about a 100 percent of the instructor data. And the average in this space is we're able to consume about one percent of the data. And this is essentially the analogy today that you're dealing with if you're on the enterprise. We'd spent a lot of time putting data in large systems and so forth. But the tool set that we give, that you did officers in their team is a cocktail straw lik this in order to drink out of it. >> That's a data lake actually. >> It's an actual lake. It's a Slurpee cup. Multiple Slurpees with the same straw. >> Who has the Hudson river water here? >> I can't answer that question I think I'd have to break a few things if I did. But the idea here is that it's not very satisfying. Enough the frustration business users and business units. When at scale's done is we built this, this is the straw you want. So I would kind of help CTOs contemplate this idea of the Slurpee and the cocktail straw. How much money are you spending here and how much money are you spending there. Because the speed at which you can get the insights to the business user. >> You got to get that straw you got to break it down so it's available everywhere. So I think that's a great innovation and it makes me thirsty. >> You know what, you can have it. >> Bruno thanks for coming from at scale. Doctor Mark Ramsey good to see you again great to have you come back. Again anytime love to have chief data officers on. Really a pioneering position, is the critical position in all organizations. It will be in the future and will continue being. Thanks for sharing your insights. It's the Cube, more live coverage after this short break. (tech music)