>>Okay, welcome back everyone. This is the Cube's coverage here. Monaco took a trip all the way out here to cover the Monaco crypto summit. I'm John feer, host of the cube, a lot of action happening presented by digital bits and this ecosystem that's coming together, building on top of digital bits and other blockchains to bring value at the application. These new app, super apps are emerging. Almost every category's gonna be decentralized. This is our opinion and the world believes it. And they're here as well. We've got Oscar ballet CEO co-founder of Agora verse ago is a shopping metaverse coming out soon. We'll get the dates, Oscar. Welcome to the cube. >>Thank you very much for having me. >>We were just talking before you came on camera. You're a young gun, young entrepreneur. You're a gamer. Yeah, a little bit too old to miss the eSports windows. You said, you know, like 25. It's great until that's you missed the window. I wish I was 25 gaming the pandemic with remote work, big tailwind acceleration around the idea of this new digital VI virtual hybrid world. We're living in where people want to have experiences that are similar to physical and virtual. You're doing something really cool around shopping. Yeah. Take a explain. What's going on when the, I know it's not out yet. It's in preview. Yeah. Take a minute to explain. >>Absolutely. So a goers really is a way to create those online storefront environments, virtual environments that are really much inspired by video games in their usage and kind of how the experience goes forward. We want to recreate the brand's theme, aesthetic storytelling or the NFT project as well. All of that created in a virtual setting, which is way more interesting than looking at a traditional webpage. And also you can do some crazy stuff that you can't do in real life, in a real life store, you know, with some crazy effects and lighting and stuff. So it's, it's a whole new frontier that we are trying to cover. And we believe that there is a real use case for shopping centric S experiences and to actually make the S a bit more than a buzzword than that. It is at the moment. >>Okay. So a Agora is the shopping. Metaverse a Agora verse is the company name and product name. You're on the Solona blockchain. Got my notes here, but I gotta ask you, I mean, people are trying to do this right now. We see a lot of high end clients like Microsoft showroom, showroom vibes. Yeah. Not so much. E-commerce per se, but more like the big, I mean it's low hanging fruit. Yeah. How do you guys compare to some other apps out there? Other metaverses? >>I think compared to the bigger companies, we are way more flexible and we can act way more quickly than they can. They still have a lot of ground to cover. And a lot of convincing to do with their communities of users metaverse is not really the most popular topic at the moment. It's still very much kind of looked at as a trend, as something that is just passing and they have to deal with this community interaction that is not really favorable for them. There are other questions about the metaverse that are not being talked about as often, but the ecological costs, for example, of running a metaverse like Facebook envisions it, of running those virtual headsets, running those environments. It's very costy on, on, on the ecological side of things and it's not as often mentioned. And I think that's actually their biggest challenge. >>Can you get an example for folks that don't are in the weeds on that? What's the what's what do you mean by that? The cost of build the headsets? Is it the >>Servers? It's more of the servers, really? You need to run a lot of servers, which is really costly on the environment and environmental questions are at the center of public debates. Anyways, and companies have to play that game as well. So they will have to find kind of this balance between, well, building this cool metaverse, but doing it in an ecological friendly manner as well. I think that's their toughest challenge. >>And what's your solution just using the blockchain? Well, an answer to that, cause some people say, Hey, that's not that's, that's not. So eco-friendly either, >>That's part of it. And it's also part of why we're choosing an ecosystem such as Lana as a starter. It's not limited to only Salana, but Salala is, is known as a blockchain. That is very much ecological. Inclined transactions are less polluting. And definitely this problem is, is tackled in the fact that we are offering this product on a case by case scenario brands come to us, we build this environment and we run something that is proper to them. So the scale of it is also way less important that what Facebook is trying to build. >>Yeah. They're trying to build the all encompassing. Yeah. All singing old dancing, as we say system, and then they're not getting a lot of luck. They just got slammed dunked this week on the news, I saw the, you know, FTC moved against them on the acquisition of the exercise app. >>It's it's a tough, it's a tough battle for them. Let's say they >>Still have, they got a headwind. I wouldn't say tailwind. They broke democracy. So they gotta pay for it. Right. Exactly. I always say definitely revenge going on there. I'm not a big fan of what they did. The FTC. I think that's bad move. They shouldn't block acquisitions, but they do buy, they don't really build much. That's well documented. Facebook really hasn't built anything except for Facebook. That's right. Mean what's the one thing Facebook has done besides Facebook. >>I mean, >>It's everything they've tried is failed except for Facebook. Yeah. >>So we'll see what's going on with the Methodist side. >>Well, so successful, not really one trick bony. Yeah. They bought Instagram. They bought WhatsApp, you know, and not really successful. >>That's true. They do have the, the means though, to maybe become successful with something. So >>You're walking out there, John just said, Facebook's not successful. I meant they don't. They have a one product company. They use their money to buy everything. Yeah. And that's some people don't like that, but anyway, the startups like to get bought out. Yeah. Okay. So let's get back to the metaverse it's coming out is the business model to build for others. Are you gonna have a system for users? What's what's the approach? How do you, how are we view viewing this? What's the, the business you're going after? >>So we are very much a B2B type of service where we can create custom kind of tailor made virtual environments for brands, where we dedicate our team to building those environments, which has been what we have been at the start to really kickstart the initiative. But we're also developing the tool that will allow antibody to develop their own shop themselves, using what we give them to do something kind of like the Sims for those that know, building their environment and building their shop, which will they, they, they will then be to put online and for anybody of their user base customers to have a look at. So it's, it's kind of, yeah, the tailor made experience, but also the more broader experience where we want to create this tool, develop this tool, make it accessible to the public with a subscription based model where any individual that has an idea and maybe a product that is interesting for the metaverse be able to create this virtual storefront and upload it directly. >>How long does it take to build an environment? Let's say I was, I wanna do a cube. Yeah. I go to a lot of venues all around the world. Yeah. MOSCON and San Francisco, the San convention center in Las Vegas, we're here in Monaco. How do I replicate these environments? Do I call you up and say, Hey, I need some artists. Do you guys render it? What's the take us through the process. >>Yeah. It's, it's basically a case by case scenario at the moment, very much. We're working with our partners that find brands that are interested in getting into the metaverse and we then design the shops. Well, it depends on the brands. Some have a really clear idea of what they want. Some are a bit more open to it and they're like, well, we have this and this, can you build something? >>I mean, I mean, I can see the apple store saying, Hey, you know, they're pretty standard apple stores. You got cases of iWatches. Yeah. I mean that's easily to, replicateable probably good ROI for them. >>Exactly. It's it's is that what you're thinking? Their team. Exactly. Yeah. It depends. And we, we want to add a layer of something cuz just replicating the store simply. Yeah. It's it's maybe not as interesting, you know, it just, oh, okay. I'm in the store. It's white, everywhere. It's apple. Right. It's like, oh I'm in at the dentist, but we want to add some video game elements to the, to those experiences. But very subtle ones, ones that won't make you feel, oh, I'm playing one of these games, you know? It's yeah. Very supple. >>You can, you can jump into immersive experience as defined by the brand. Yeah. I mean the brand will control the values. So you're say apple and you're at the iWatch table. Yeah. You could have a digital assistant pop in there with an avatar. Exactly. You can jump down a rabbit hole and say, Hey, I want this iWatch. I'm a bike mountain biker. For example, I could get experience of mountain biking with my watch on I fall off, ambulance sticks me up. I mean, all these things that they advertise is what goes >>On. Yeah. And we can recreate these experiences and what they're advertising and into a more immersive experience is what we're trying to our, our goal is to create experiences. We know that, you know, why does someone is someone spend so much at Disneyland? It's like triple the price of whatever, because you know, it's Mickey mouse around you. It's, that's the experience that comes around. And often the experience is more important than the product. Sometimes >>It's hard. It's really hard to get that first class citizen experience with the event or venue physical. Yeah. Which is a big challenge. I know the metaverse are gonna try to solve this. So I gotta ask you what's your vision on solving that? Okay. Cause that's the holy grail. That's what we're talking about here. Yeah. I got a physical event or place. I wanna replicate it in the metaverse but create that just as good first party citizen like experience. >>Yeah. I mean that's the whole event event type of business side of the metaverse is also a huge one. It's one that we are choosing to tackle after the e-commerce one. But it's definitely something that has been asked a lot by the brands where like we want to create, like, we want to release this store for an event that is in real life, but we want to make it accessible to the largest number. That's why we saw with Fortnite as well. All those events, the fashion week in the central land. And >>Sand's a Cub in the Fortnite too. >>There you go. And so the, the event aspect is super important and we want those meta shops to be places where a brand can organize an event. Let's say they want to make the entrance paid. They can do an NFD for that if they want. And then they have to, the user has to connect the NFD to access the event with an idea. Right. But that's definitely possible. And that's how we leverage blockchain as well with those companies and say, you know, you're not familiar with >>This method. You're badging, you know, you're the gaming where we were talking earlier. Yeah. Badging and credentials and access methods. A tech concept can be easily forwarded to NFTs. Yeah, >>Exactly. Exactly. And brands are interested in that. >>Sure. Of course. Yeah. By being the NFT. That's cool. Yeah. Yeah. So I gotta ask you the origination story. Take me through the, the, how this all started. Yeah. Was it a seat of an idea you and your friends get together? Yeah. It was an it scratch. And when you're really into this, what's the origination story and where you're at now. >>So we started off in January really with a, quite a, a different idea. It was called the loft business club. It's an NFT collection on the Salina blockchain. And the whole idea beyond it is that NFT holders would have access to their virtual apartments that we called the lofts. It got very popular. We got a really big following at the start. It was really the trend back in January, February. And we managed to, to sell out successfully the whole collection of 5,000 NFTs. And yeah, we started as a group of friends, really like-minded friends from my hometown in, in, met in France who are today, the co-founders and the associates with different backgrounds. Leo has the marketing side of things. A club has the 3d designing. We had all our different skills coming into it. Obviously my English was quite helpful as well cause French people in English it's, it's not often the best French English. Yeah. And I was, the COO has been doing amazing on the kind of the serious stuff. You know, the taxis lawyers >>Operational to all of trains running on time. >>Exactly >>Sure. People get their jobs done. >>Yeah, exactly. So >>It's well too long of a lunch cuz you know, French would take what, two hour lunches. Yeah. You >>Have to enjoy it. Yeah. >>Coffee and stuff. That's wine, you know about creative, >>But yeah, it's, it's a friend stuff that started as a, as a passion project and got so quick. And today I'm here talking to you in this setting. It's like, >>You're pretty excited. >>I mean it's super excited. It's such a we're you know, we feel like we're building something that's new and our developer team, we're now a team of 15 in total with developers based in Paris, mostly. And everybody is, is feeling like, you know, they're contributing to something new and that's, what's exciting about it. You know, it's something that's not really done or it's trying to be done, but nobody really knows the way >>It's pioneering days. But the, but the pandemic has shifted the culture faster because people like certainly the gen Zs are like, I don't wanna reuse that old stuff. Yeah. And, but they still want to go to like games or events or go to stores. Yeah. But once to go to a store, I mean, I go to apple store all the time where I live in Palo Alto, California. And it's like, yeah, I love that store. And I know it by heart. I don't, I don't have to go there. Yeah. Walking into the genius bar virtually I get the same job done. Yeah, >>Exactly. That's that's what we want to do. And the other pandemic is just it's it's been all about improving, you know, people's condition, life conditions at home, I think. And that's what kind of boosted the whole metaverse conversation and Facebook really grabbing onto it as well. It's just that people were stuck at home and for gamers, that's fine. We used to be stuck at home playing video games all day. Yeah. We survived the pandemic fine. But for other people it was a bit more of a new >>Experience. Well, Oscar, one of the cool things is that you said like mind you and your founding team, always the secret to success. But now you see a lot of old guys like me and gals coming in too, your smart people are like-minded they get it. Especially ones that have seen the ways before, when you have this kind of change, it's a cultural shift and technology shift and business model shift at the same time. Yeah. And to me there's gonna be chaos, but at the end of the day, >>I mean there's fun and >>Chaos. That's opportunity. There's a fun and fun and opportunity. >>It's fun and chaos, you know, and yeah. Likeminded people and the team has really been the driving factor with our company. We are all very much excited about what we're doing and it's been driving us forward. >>Well, keep in touch. Thanks for coming on the cube and sharing, sharing a story with us in the world. We really appreciate we'll keep in touch with you guys. Do love what you do. Oscar ballet here inside the cube Argo verse eCommerce shop. The beginning of this wave is happening. The convergence of physical virtual is a hybrid mode. It's a steady state. It is not gonna go away. It's only gonna get bigger, more cooler, more relevant than ever before. Cube covering it like a blanket here in Monaco, crypto summit. I'm John furrier. We'll be right back after this short break.

(digital pulsing music) >> We're back at VeeamON 2022. My name is Dave Vellante. I'm here with my co-host David Nicholson. I've got another mass boy coming on. Patrick Osborne is the vice president of the storage business unit at HPE. Good to see you again, my friend. It's been a long time. >> It's been way too long, thank you very much for having me. >> I can't even remember the last time we saw each other. It might have been in our studios in the East Coast. Well, it's good to be here with you. Lots have been going on, of course, we've been following from afar, but give us the update, what's new with HPE? We've done some stuff on GreenLake, we've covered that pretty extensively and looks like you got some momentum there. >> Quite a bit of momentum, both on the technology front and certainly the customer acquisition front. The message is certainly resonating with our customers. GreenLake is, that's the transformation that's fueling the future of Hewlett Packard Enterprise. So the momentum is great on the technology side. We're at well over 50 services that we're providing on the GreenLake platform. Everything from solutions and workloads to compute, networking and storage. So it's been really fantastic to see the platform and being able to really delight the customers and then the momentum on the sales and the customer acquisition side, the customers are voting with their dollars, so they're very happy with the platform, certainly from an operational perspective and a financial consumption perspective and so our target goal, which we've said a bunch of times is we want to be the hyperscaler on on-prem. We want to provide that customer experience to the folks that are investing in the platform. It's going really well. >> I'll ask you a question, as a former analyst, it could be obnoxious and so forth, so I'll be obnoxious for a minute. I wrote a piece in 2010 called At Your Storage Service, saying the future of storage and infrastructure as a service, blah, blah, blah. Now, of course, you don't want to over-rotate when there's no market, there was no market for GreenLake in 2010. Do you feel like your timing was right on, a little bit late, little bit early? Looking back now, how do you feel about that? >> Well, it's funny you say that. On the timing side, we've seen iterations of this stops and start forever. >> That's true. Financial gimmicks. >> I started my career at Sun Microsystems. We talked about the big freaking Web-tone switch and a lot of the network is the computer. You saw storage networks, you've seen a lot, a ton of iterations in this category, and so, I think the timing's right right now. Obviously, the folks in the hyperscaler class have proved out that this is something that's working. I think for us, the big thing that's really resonating with the customers is they want the operational model and they want the consumption model that they're getting from that as a service experience, but they still are going to run a number of their workloads on-prem and that's the best place to do it for them economically and we've proved that out. So I think the time is here to have that bifurcated experience from operational and financial perspective and in the past, the technology wasn't there and the ability to deliver that for the customers in a manner that was useful wasn't there. So I think the timing's perfect right now to provide them. >> As you know, theCUBE has had a presence at HPE Discover. Previous, even HP Discover and same with Veeam. But we got a long history with HP/HPE. When Hewlett Packard split into two companies, we made the observation, Wow, this opens up a whole new ecosystem opportunity for HPE generally, in storage business specifically, especially in data protection and backup, and the Veeam relationship, the ink wasn't dry and all of a sudden you guys were partnering, throwing joint activities, and so talk about how that relationship has evolved. >> From my perspective, we've always been a big partnering company, both on the route to market side, so our distributors and partners, and we work with them in big channel business. And then on the software partnership side, that's always evolving and growing. We're a very open ecosystem and we like to provide choice for our customers and I think, at the end of the day, we've got a lot of things that we work on jointly, so we have a great value prop. First phase of that relationship was partnering, we've got a full boat of product integrations that we do for customers. The second was a lot of special sauce that we do for our customers for co-integration and co-development. We had a huge session today with Rick Vanover and Frederico on our team here to talk about ransomware. We have big customers suffering from this plague right now and we've done a lot together on the engineering side to provide a very, very well-engineered, well thought out process to help avoid some of these things. And so that wave, too, of how do we do a ton of co-innovation together to really delight our customers and help them run their businesses, and I think the evolution of where we're going now, we have a lot of things that are very similar, strategically, in terms of, we all talk about data services and outcomes for our customers. So at the end of the day, when we think about GreenLake, like our virtual machine backup as a service or disaster recovery, it's all about what workloads are you running, what are the most important ones, where do you need help protecting that data? And essentially, how can we provide that outcome to you and you pay it as an outcome. And so we have a lot of things that we're working on together in that space. >> Let's take a little bit of a closer look at that. First of all, I'm from California, so I'm having a really hard time understanding what either of you were saying. Your accents are so thick. >> We could talk in Boston. >> Your accents are so thick. (Dave laughing) I could barely, but I know I heard you say something about Veaam at one point. Take a closer look at that. What does that look like from a ransomware perspective in terms of this concept of air gaping or immutable, immutable volumes and just as an aside, it seems like Veeam is a perfect partnership for you since customers obviously are going to be in hybrid mode for a long time and Veeam overlays that nicely. But what does it look like specifically? Immutable, air gap, some of the things we've been hearing a lot about. >> I'm exec sponsor for a number of big HPE customers and I'll give you an example. One of our customers, they have their own cloud service for time management and essentially they're exploited and they're not able to provide their service. It has huge ripple effect, if you think about, on inability to do their service and then how that affects their customers and their customers' employees and all that. It's a disaster, no pun intended. And the thing is, we learn from that and we can put together a really good architectures and best practices. So we're talking today about 3-2-1-1, so having three copies of your data, two different types of media, having an offline copy, an offsite copy and an offline copy. And now we're thinking about all the things you need to do to mitigate against all the different ways that people are going to exploit you. We've seen it all. You have keys that are erased, primary storage that is compromised and encrypted, people that come in and delete your backup catalog, they delete your backups, they delete your snapshots. So they get it down to essentially, "I'm either going to have one set of data, it's encrypted, I'm going to make you pay for it," and 40 percent of the time they pay and they get the data back, 60 percent of the time they pay and they get maybe some of the data back. But for the most part, you're not getting your data back. The best thing that we can do for our customers that come with a very prescriptive set of T-shirt configuration sizes, standardization, best practices on how they can take this entire ecosystem together and make it really easy for the customers to implement. But I wouldn't say, it's never bulletproof, but essentially, do as much as you can to avoid having to pay that ransomware. >> So 3-2-1-1, three copies, meaning local. >> Patrick: Yeah. >> So you can do fast recovery if you need to. Two different types of media, so tape fits in here? Not necessarily flashing and spinning disks. Could it be tape? >> A lot of times we have customers that have almost four different types. So they are running their production on flash. We have Alletras with HPE networking and servers running specific workloads, high performance. We have secondary storage on-prem for fast recovery and then we have some form of offsite and offline. Offsite could be object storage in the cloud and then offline would be an actual tape backup. The tape is out of the tape library in a vault so no one can actually access it through the network and so it's a physical copy that's offline. So you always have something to restore. >> Patrick, where's the momentum today, specifically, we're at VeeamON, but with regard to the Veeam partnership, is it security and ransomware, which is a new thing for this world. The last two years, it's really come to the top. Is it cloud migration? Is it data services and data management? Where's the momentum, all of the above, but maybe you could help us parse that. >> What we're seeing here at Hewlett Packard Enterprise, especially through GreenLake, is just an overall focus on data services. So what we're doing is we've got great platforms, we always had. HPE is known as an engineering company. We have fantastic products and solutions that customers love. What we're doing right now is taking, essentially, a lot of the beauty of those products and elevating them into an operational experience in the cloud, so you have a set of platforms that you want to run, you have machine critical platform, business critical, secondary storage, archival, data analytics and I want to be able to manage those from the cloud. So fleet management, HCI management, protocol management, block service, what have you, and then I want a set of abstracted data services that are on top of it and that's essentially things like disaster recovery, backup, data immutability, data vision, understanding what kind of data you have, and so we'll be able to provide those services that are essentially abstracted from the platforms themselves that run across multiple types of platforms. We can charge them on outcome based. They're based on consumption, so you think about something like DR, you have a small set of VMs that you want to protect with a very tight RPO, you can pay for those 100 VMs that are the most important that you have. So for us driving that operational experience and then the cloud data service experience into GreenLake gives customers a really, gives them a cloud experience. >> So have you heard the term super cloud? >> Patrick: Yeah. (chuckles) >> Have you? >> Patrick: Absolutely. >> It's term that we kind of coined, but I want to ask you about it specifically, in terms of how it fits into your strategy. So the idea is, and you kind of just described it, I think, whether your data is on-prem, it's in the cloud, multiple clouds, we'll talk about the edge later, but you're hiding the underlying complexities of the cloud's APIs and primitives, you're taking care of that for your customers, irrespective of physical location. It's the common experience across all those platforms. Is that a reasonable vision, maybe, even from a technical standpoint, is it part of HPE strategy and what does it take to actually do that, 'cause it sounds nice, but it's probably pretty intense? >> So the proof's in the pudding for us. We have a number of platforms that are providing, whether it's compute or networking or storage, running those workloads that they plum up into the cloud, they have an operational experience in the cloud and now they have data services that are running in the cloud for us in GreenLake. So it's a reality. We have a number of platforms that support that. We're going to have a set of big announcements coming up at HPE Discover. So we led with Alletra and we have a block service, we have VM backup as a service and DR On top of that. That's something that we're providing today. GreenLake has over, I think, it's actually over 60 services right now that we're providing in the GreenLake platform itself. Everything from security, single sign on, customer IDs, everything, so it's real. We have the proof point for it. >> So, GreenLake is essentially, I've said it, it's the HPE cloud. Is that a fair statement? >> A hundred percent. >> You're redefining cloud. And one of the hallmarks of cloud is ecosystem. Roughly, and I want to talk more about you got to grow that ecosystem to be successful in cloud, no question about it. And HPE's got the chops to do that. What percent of those services are HPE versus ecosystem partners and how do you see that evolving over time? >> We have a good number of services that are based on HPE, our tried and true intellectual property. >> You got good tech. >> Absolutely, so a number of that. And then we have partners in GreenLake today. We have a pretty big ecosystem and it's evolving, too. So we have customers and partners that are focused, our customers want our focus on data services. We have a number of opportunities and partnerships around data analytics. As you know, that's a really dynamic space. A lot of folks providing support on open source, analytics and that's a fast moving ecosystem, so we want to support that. We've seen a lot of interest in security. Being able to bring in security companies that are focused on data security. Data analytics to understand what's in your data from a customer perspective, how to secure that. So we have a pretty big ecosystem there. Just like our path at HPE, we've always had a really strong partnership with tons of software companies and we're going to continue to do that with GreenLake. >> You guys have been partner-friendly, I'll give you that. I'm going to ask Antonio this at Discover in a couple of weeks, but I want to ask you, when you think about, again, to go back to AWS as the prototypical cloud, you look at a Snowflake and a Redshift. The Redshift guys probably hate Snowflake, but the EC2 guys love them, sell a lot of compute. Now you as a business unit manager, do you ever see the day where you're side by side with one of your competitors? I'm guessing Antonio would say absolutely. Culturally, how does that play inside of HPE? I'm testing your partner-friendliness. How would you- >> Who will you- >> How do you think about that? >> At the end of the day, for us, the opportunity for us is to delight our customers. So we've always talked about customer choice and how to provide that best outcome. I think the big thing for us is that, from a cost perspective, we've seen a lot of customers coming back to HPE repatriation, from a repatriation perspective for a certain class of workloads. From my perspective, we're providing the best infrastructure and the best operational services at the best price at scale for these costumers. >> Really? It definitely, culturally, HPE has to, I think you would agree, it has to open up. You might not, you're going to go compete, based on the merit- >> Absolutely. >> of your product and technology. The repatriation thing is interesting. 'Cause I've always been a repatriation skeptic. Are you actually starting to see that in a meaningful way? Do you think you'll see it in the macro numbers? I mean, cloud doesn't seem to be slowing down, the public cloud growth, I mean, the 35, 40 percent a year. >> We're seeing it in our numbers. We're seeing it in the new logo and existing customer acquisition within GreenLake. So it's real for us. >> And they're telling you? Pure cost? >> Cost. >> So it's that's simple. >> Cost. >> So, they get the cloud bill, you do, too. I'd get the email from my CFO, "Why the cloud bill so high this month?" Part of that is it's consumption-based and it's not predictable. >> And also, too, one of the things that you said around unlocking a lot of the customer's ability from a resourcing perspective, so if we can take care of all the stuff underneath, the under cloud for the customer, the platform, so the stores, the serving, the networking, the automation, the provisioning, the health. As you guys know, we have hundreds of thousands of customers on the Aruba platform. We've got hundreds of thousands of customers calling home through InfoSight. So we can provide a very rich set of analytics, automated environment, automated health checking, and a very good experience that's going to help them move away from managing boxes to doing operational services with GreenLake. >> We talk about repatriation often. There was a time when I think a lot of us would've agreed that no one who was born in the cloud will ever do anything other than grow in the cloud. Are you seeing organizations that were born in the cloud realizing, "Hey, we know what our 80 percent steady state is and we've modeled this. Why rent it when we can own it? Or why rent it here when we can have it as operational cost there?" Are you seeing those? >> We're seeing some of that. We're certainly seeing folks that have a big part of their native or their digital business. It's a cost factor and so I think, one of the other areas, too, that we're seeing is there's a big transformation going on for our partners as well, too, on the sell-through side. So you're starting to see more niche SaaS offerings. You're starting to see more vertically focused offerings from our service provider partners or MSPs. So it's not just in either-or type of situation. You're starting to see now some really, really specific things going on in either verticals, customer segmentation, specific SaaS or data services and for us, it's a really good ecosystem, because we work with our SP partners, our MSP partners, they use our tech, they use our services, they provide services to our joint customers. For example, I know you guys have talked to iland here in the past. It's a great example for us for customers that are looking for DR as a service, backup as a service hosting, so it's a nice triangle for us to be able to please those customers. >> They're coming on to tomorrow. They're on 11/11. I think you're right on. The one, I think, obvious place where this repatriation could happen, it's the Sarah Wong and Martin Casano scenario where a SaaS companies cost a good sold become dominated by cloud costs. And they say, "Okay, well, maybe, I'm not going to build my own data centers. That's probably not going to happen, but I can go to Equinix and do a colo and I'm going to save a ton of dough, managing my own infrastructure with automation or outsourcing it." So Patrick, got to go. I could talk with you forever. Thank you so much for coming back in theCUBE. >> Always a pleasure. >> Go, Celts. How you feeling about the, we always talk sports here in VeeamON. How are you feeling about the Celts today? >> My original call today was Celtics in six, but we'll see what happens. >> Stephen, you like Celtics? Celtics six. >> Stephen: Celtics six. >> Even though tonight, they got a little- >> Stephen: Still believe, you got to believe. >> All right, I believe. >> It'd be better than the Miami's Mickey Mouse run there, in the bubble, a lot of astronauts attached to that. (Dave laughing) >> I love it. You got to believe here on theCUBE. All right, keep it right- >> I don't care. >> Keep it right there. You don't care, 'cause you're not from a sports town. Where are you in California? >> We have no sports. >> All right, keep it right there. This is theCUBE's coverage of VeeamON 2022. Dave Vellante for Dave Nicholson. We'll be right back. (digital music)

>> Live, from Las Vegas, it's theCube! Covering AWS re:Invent 2018. Brought to you by Amazon Web Services, Intel, And their ecosystem partners. >> Hey, welcome back everyone, live here, in Las Vegas, Amazon Web Services AWS re:Invent 2018. 52,000 people here. Two days. Second day of three days of wall to wall coverage here at theCUBE. I'm John, with Dave Vellante. Dave, six years, we've been doing theCUBE. We've been to all re:Invents except for the first year. We've been a customer, we've been following these guys. >> Plus the summits! >> Plus the summits. Great ecosystem. And VMware and VMworld, similar dynamic. I want to talk about that now, obviously the new announcement, on-premise, is huge. Want to dig in to it with our guest, Sanjay Poonen, who's the Chief Operating Officer of VMware. Sanjay, great to see you. Cube alumni, many times, thanks for coming back again. >> John and Dave, pleasure to be on your show. >> Thanks for coming on, great to see you. >> Congratulations on all this success, you've got a wonderful booth and presence here, and I think this is becoming like the Mecca of all IT events. >> You know, we have our new video cloud service on AWS, we're ingesting over 110 videos, we'll have 500 short video clips behind it. Tons of blog posts, tons of coverage. There's an insatiable appetite for Amazon Web Services content as Andy pointed out in my interview with him. And it's just the beginning. You guys at VMware really, I mean, talk about a seminal moment in the history of the computer industry, and VMware was, when you guys recognized the sea change of operators on IT and cloud developers coming together, you guys were very proactive two years ago. Raghu, yourself, and the team, Pat. We're going to, hey you know what? Let's just align. Culture's a fit with Amazon. Let's co-develop. Let's ride the wave together, and let's see where the chips fall. Which is basically, I'm oversimplifying, but that's kind of what's happened. So much has happened. I saw Raghu last night at the Greylock partner event. This is a historic moment. Good outcome so far, deep partnership, meaningful partnership. A lot of resonance in the marketplace, you guys are iterating and raising the bar. That's Amazon talk for success. How do you feel? >> Yeah, no, I think it's, absolutely, John. We, if you think about how this has evolved, you know five years ago when I joined VMware, I felt like cloud and containers, the two C's, were our big headwinds. We've turned those headwinds now into tailwinds, but it took some catharsis from us. We had vCloud Air, our own public cloud. We had to divest that. And I think the Amazon VMware coming together, when we announced it two and a half years ago, was like a Berlin Wall moment, where you had the US and the Soviet Union getting together. That was good for world peace. People were surprised, because these are two purported enemies now, and it really built trust. And step by step, launching VMware on AWS, announcing RDS on VMware, the beginning of on-premise, and then today, announcing Outposts, it's just an example of not just the validity of VMware as a hybrid cloud leader, but the strength of this partnership. We have a very special relationship with Andy, Pat, myself, Raghu, spent a lot of time together. Often, you can't tell, when our engineering teams meet, when an Amazon engineer and a VMware apart from each other. They're like finishing each other's sentences. That, we don't do, like, Mickey Mouse, Barney, you know press releases. It's real stuff. >> And the culture of, the engineering culture of VMware, which has been a core, cultural thing, the DNA of VMware is technical. Very community oriented. Amazon, technical, very operationally efficient, good community. This is good fit there. I got to get your perspective, though, on how that is going to evolve, specifically around on-premise. Because certainly Andy Jassy validates on-premises with the announcement that VMworld, which you guys covered, Pat Gelsinger uses words like dial tone, Kubernetes, you mentioned containers. Andy, when I asked him, "Andy, you know you told me "in theCUBE, five years ago, "that everything's going to the public cloud. "Change of tune? "You mind if I pin you down?" "No, John, you can pin me down all you want." He says good leaders are self-aware. He said "Our customers wanted this." And he's cool to it. And the partnership with VMware highlights that this is not going to happen overnight, he recognizes the duration, the role of on-premise. And then he also says that the data center's like a big Edge. So, if everything's cloud, what you guys basically announced with Outpost is, cloud, public cloud everywhere. So, just, there's no public, private, it's just cloud. This is a game changer, because-- >> Absolutely. >> Just, why wouldn't I want to buy this product? >> I mean, first off, congratulations on scoring that interview. Not many people have access to Andy that way, and you guys have built a very good relationship. I thought that interview you did with him was phenomenal. There was a special point in that, John, where you tried to get him to talk about Outposts, this was before he announced it, which is will Amazon go on-premise. So a couple of months ago, when Andy called us, and Matt Garman, to talk about this project under NDA, it was a continuation of those RDS type discussions where we basically said, if you want to do anything on-premise, you should do it with VMware, because you're going to have to go through this door called VMware. We are the de facto king of the on-premise private cloud world. Many of these customers are used to our tooling, vSphere, vMotion. They want anything to run on VMware. So from that became a sequence of discussions that really really evolved very quickly, and well, so we can announce this together. I mean, you know, Andy had three guests on stage, and only one partner, and that was VMware. And that's an indication of the strength of this partnership. Vice versa, of the 50,000 people here, probably all of them have VMware on-premise. So if Amazon's going to do more on premise, why not do it with the leader in that area, VMware. And we want to be in the software industry. The de facto standard for software-defined infrastructure. Right? And that's a special space that we can fill. >> Well, the amazing thing to me, is, here's VMware, no public cloud, Amazon wouldn't even say the word hybrid, or private cloud, doesn't use private cloud, but it wouldn't say hybrid before. You've now emerged as the tandem, de facto leader in hybrid cloud. Overnight. With an ecosystem that all wants to connect and partner with VMware and all wants to partner with AWS. Overnight. I mean, it feels that way anyway, 24 months. >> I think that's absolutely right. I mean, we were the first to start using the term hybrid, three or four years ago. As we did, then it took a while, because I think a lot of customers, and some of the public cloud vendors, felt it was going to be binary, all public cloud and no private cloud, but they began to realize you need both. But your point on the ecosystem, also surrounding, I just came back from meeting one of the top SIs in the world. They're betting big with us because they see this as the place for both of them, and they're also betting big with AWS. The System Integrators are all over this. The security vendors, all over this. Palo Alto Networks, Splunk, want to see. Often, many of these companies come to us and say, "You have cracked something special "in your relationship with Amazon. "How did you do that and how can we follow that model?" We're happy to share our playbook of how we think about ecosystems. So, we want to create a platform, just like Amazon's a platform, where everybody, SIs, tech vendors, software vendors, can all plug in to. >> And the other observation I make is, you know, previously the distance between infrastructure players and the guys who really are driving application value, the application developers, was quite a distance. And now it's closing, with infrastructure as code. And it's just so transformative for organizations. >> I think, and one of the things that's making that is microservices and containers. And as you know, since we last talked, we acquired Heptio. If you think about Heptio, they are the founders of Kubernetes, okay? They left Google, started their own company, Craig and Joe, and we're excited about that. That platform will augment PKS, which was our big bet in containers, and become something that could run on-premise, or in a public cloud environment like this. We acquired CloudHealth. CloudHealth is a multi-cloud management tool for costing resource management. That becomes something that could send, a lot of Amazon reps actually refer CloudHealth as the preferred way to get your insights. So we're beginning to see this now a lot more clearly than we did two years ago, thanks to this partnership. >> So, Sanjay, I know that Outposts, super exciting, it's been covered on Silicon Angle, there's a zillion stories on our site on this whole event. But, it's not going to be shipping for about a year. But you guys already have some working products now. What's the current track to that shipping because when that comes out, that'll be a game changer. Why would anyone want to buy hardware again? Michael Dell wins either way because he's got VMware. But others who sell hardware, this is a real, it could be a killer blow. But, I don't want to (laughs), you can comment on that if you want, but what's in-between that one year, you've got a product now, how do customers move along? >> Yeah, I think there's some very tangible things that, first off, VMware Cloud on AWS is, as you've described Dave, the best hybrid cloud option. You get the best of the on-premise world and the public cloud. You know, we announced hundreds of customers, we have a goal to get to thousands of customers, and then tens of thousands of customers. We're going to continue down that march. I want to have a significant number, over 500,000 customers. If Amazon has 40, 50 percent market share, based on some of the numbers that Andy shared today, a significant number of our customers have Amazon, we should get them onto VMC. VMware Cloud and AWS. Secondly, we do have, we announced Project Dimension, some Edge computing capabilities running on existing hardware players, so we are beginning this journey ourselves, in terms of cloud managed on-premise environment. Right? Project Dimension was announced before this, and that will run on Dell and Lenovo hardware, and that's well and good to go. They will have Edge IOT use cases. And then when Amazon comes and gets us ready, we would have learned a lot about this market. Which is really kind of this Edge computing market, cloud-managed. So we're not going to be, we're going to plan and do the other pieces. Much of the software components that VMware is building is not completely from scratch code. We're taking NSX. One of the most important components that VMware is adding to Outposts is NSX. We're not rewriting NSX, we're taking the NSX and applying this now, to a use case that's very much like that because we've adapted NSX now to be container-friendly, cloud-friendly. We've added NSX into the branch, VeloCloud. So those are the things that we're, you know, there's no rest for the weary anymore. >> And that gives you a consistent networking model, which is not trivial, as we've talked about. >> One of the things that I'm excited by, intrigued by, is, I know it's nuanced, but I see it as a key point, containers sometimes don't meet the security boundary issue. So, you guys can run a VM around a container, and run it under the covers. With Lambda. At super lightning speeds. It's not like a ten second instance to stand up. So that means there's more opportunities to create more abstractions around Kubernetes. And maintain security. There's so many benefits from this integrated kind of concept of consistency of operations for the software developer. >> John, you're absolutely right. Part of what we're trying to do is that word you talked about. Consistent infrastructure and operations. Consistent infrastructure and operations. And the container, if you've been seeing some of the ads in the San Francisco airport, we have some in London, and a few of the airports in New York, you'll see an ad that says "Containerware." It's playing on the word "ware", VMware. We want to be everyWARE, W-A-R-E. And if you think about the container being as pervasive as the vm in the future, I'm not going to say we're going to change the name of the company to be Containerware, but we want to be as pervasive as vm has been in VMware. So we have tens of millions of vms, in the twenty years we've had, maybe there'll be ten times as many containers. We want to become that de facto platform and containerware starts to take over. Right? What is that? Kubernetes-based. And we'll partner with the best. We've partnered with Google, we've partnered with Pivotal. Some of it would land on AWS, some of it will land on Azure. And you get a lot of the flexibility you have with that microservices platform. >> So, since you guys are on more of the software side, obviously Amazon's got software, but you guys actually are going to be much more broader, multiple clouds, as Amazon moves up the stack, I would imagine that as customers, I'm not going to buy in to only one cloud, there's other clouds out there, you guys should become a real strategic, traversal between clouds. So, we were debating, will customers have certain instances in, say, different clouds for specific, unique things, but yet run still horizontally, scalable on-premises, with VMware across multiple clouds. >> I think, you know John, it's going to be a lot like the hardware market was 20 years ago. It started to evolve into two or three major players. What's today Dell, HPE, Lenovo, at the time it was IBM, they divested to Lenovo, Cisco. In the storage place, two or three. I think the public cloud is not going to be three, five, ten. It's going to be two or three. Maybe four. And then maybe, in like China, Alibaba. So already, we have certain tools. Like CloudHealth's proposition is to manage costs and resources across multiple clouds. So we began to be already thinking about what is a multi-cloud world do? That said, in areas like this, which is a data center offer, we felt it was good for us to focus and get VMware Cloud and AWS to be the best hybrid cloud option. Give that a couple years, rather than trying to do everything and do it poorly, when you peanut butter your approach and try to do a lot of things with various different, so this is why we put a lot of special attention on VMware Cloud and AWS. We have an offering with IBM. We announced something with Alibaba. In due course VMware will need to have multiple cloud offerings. But I feel like this partnership and the specialness of this has really benefited both sides. >> Well, it's going to be very interesting, because IBM just made a 34 billion dollar validation of multi-cloud, so, and we talk about competition all the time. And it's evolving. >> We have a very good relationship with IBM. And listen, you have to be reasonably nuanced in your partnerships. So we're going to partner very heavily with IBM Global Services. We're going to partner very well with IBM Cloud. We're going to compete really hard with Red Hat! That's okay! Well, we'll compliment Linux. The bulk of their revenue's Linux. >> Of course, yeah. >> But make no mistake, we're going to compete hard with OpenShift. That's okay! That doesn't mean our IBM relationship is competitive. There's one piece of that, a very small part of the Red Hat revenue, OpenShift, that we overlap. The rest of it is complementary. We can be nuanced. It's sort of like walking and chewing gum. We can do both. And that's how we play. >> Before you wrap, now you know what we think of you, we think very highly of you, you're a superstar in our minds. However, you got to interview Sushmita, in India-- >> You know who Sushmita is? >> a true Bollywood superstar. Yes, an amazing actress, beautiful, talented. That must have been quite an experience. >> Well I got to tell ya, I was very intimidated. I opened-- >> I'll bet. >> Cause somehow I get assigned all these interviews to do. Malala, I'm usually on the opposite end. Your end. Malala, and Condoleezza Rice, and I told her I was really intimidated by her, and she said "Why?" I said, it's the first time that, I'm usually not tongue tied, but I did not know how to explain to my wife that I was going to be interviewing Ms. Universe. Okay, and she's like "What do you guys do at VMware? What the heck does Sushmita Sen have to do" But it was a good interview, I mean listen, for the India audience, we were celebrating our 20 year anniversary. She is an amazing woman who has achieved something that very few Indians have. And we wanted our Indian audience there to see that women can be successful. She's a big supporter of more women in business, fairness, equality, no prejudice, equal pay, all those things that we stand for. Which is part of our values. And if it weren't for the India audience she probably, I don't know if she would have worked at a Vmworld. We had Malala there, we had Condoleezza Rice at our last sales kickoff. We do these because we want to both teach our employees something, but also inspire them. And sometimes these speakers help with that cause. >> Sanjay, great to see you, thanks for coming on. I know you got to catch a flight. Big day today for you guys at VMware, congratulations. >> Thank you very much for having me. >> Thanks for all your support, great to see you. Great commentary, great insight. Sanjay Poonen, COO at VMware breaking down the announcement of Outposts, its relevance and impact on the market, and more importantly, the VMware AWS relationship. This is theCUBE bringing you all the action, day two of three days of wall-to-wall coverage. Two sets, hundreds of video assets coming, tons of posts on siliconangle.com, where all the coverage is. We'll be right back with more after this short break. (techno music)