>>LA Las Vegas. It's the cube covering AWS reinvent 2019 brought to you by Amazon web services and along with its ecosystem partners. >>Good morning from Las Vegas. Lisa Martin with Summa and Amanda, we are coming to you live from AWS reinvent 19. This is the QSA second full day of coverage and Stu and I are pleased to welcome one of our cube alum back to the program. We have Greg Hughes, the CEO of bear toss. Greg, welcome back. Good morning. >>Be here. Thank you. Yeah, >>this, this is 10, 10, 15 in the morning and this is already jam pack. Lots of buzz. Lots of, lots of news yesterday. I think that's kind of an understatement. Give us a little, a bit of an overview of their and AWS, what you guys got going on. >>It's, it's an amazing show, first of all. And uh, I was, the keynote yesterday was pretty incredible. Three hours long. I mean that, that stamina involved in a three hour keynote. I got to get hats off to Andy Jassy for doing that. Uh, one of the big announcements that was in that, uh, keynote was that outpost has been, is now generally available. And, uh, Amazon outpost is basically the Amazon web services that you can put within your data center. Okay. So we talk a lot about this hybrid cloud model on-prem in your data center and private cloud all the way to the public cloud. And so that is the outpost announcement and we're really excited to say that we are a partner with AWS on Amazon, uh, outpost and we have a designed and tested and validated solution on AWS outpost. So if you move your applications of customer moves, their applications on to outpost, they have the peace of mind knowing that their data is protected by Veritas. >>So we're really excited. Yeah. So, so Greg, everybody absolutely is very interested in outposts. Uh, I've just spent a couple of days in meetings trying to dig in. Uh, it is the building block, Amazon juicing for things like AWS, local zones, uh, AWS wavelength for 5g. One of the questions I really have for the ecosystem, cause I've seen a lot of announcement is this is yes it's the nitro chip and hardware and a subset of services that you would get from AWS. And from a management standpoint it looks like you've just put in a Z in your data center. But talk to us a little bit about what does it mean to actually integrate there. Cause Veritas has been an AWS partner for a number of years. I understand what it means to use Veritas in the public cloud. Walk us through some of the nuance and detail of what new we, well we have a very, very close partnership with AWS. >>Our engineers work very closely together and we did proceeding this announcement. And basically in this specific case, it means if you have an application or data on Alpos, it will be automatically backed up to the cloud, to a S3 through Veritas NetBackup. And so you can manage your outposts through Amazon, you're Veritas to state through our NetBackup console. And though things work seamlessly together. Yeah. So, so just one, when I looked at it, it's a, there, there's things like a, you know, ECS and EMR and RDS are in there. Yes. Three is not yet a service available on outpost, not available on outposts, but we can button connect it as three in the back. So that's what I'm trying to understand is where does my data live and how do I protect it without posts? Well you can, you can manage that through a essentially. So that's primarily the use case is for backing up to make sure your data is protected when it's on outpost. We see customers that want to experiment with outposts, they want to try cloud services. They have certain applications and certain workloads that are low latency and need low latency. And so they're going to run those in their data centers and those applications, those workloads can be protected through Veritas just like everything else is protected by Veritas. That's the idea. >>So for customers who have been with Veritas for a long time and they've got a cloud strategy that they're working on, walk us through maybe a, I don't want to use the word migration, but maybe an evolution. If they're saying, all right, there's workloads that we want to move to public cloud, what would that process be like for an existing customer? We spend >>a lot of time working with AWS on what that journey looks like and, uh, we developed a set of what we call well architected reviewed solutions that, that Amazon reviews and that we've invested in so that, uh, our customers can depend on this. These solutions working well together usually starts with backing up to the cloud. Okay. Instead of using secondary storage or tape backing up to the cloud. And so, uh, we have a customer put to furrow grope. It's a financial services firm that was able to leverage our appliances for on-prem rapid restore, but tear off the data to S three. So that's usually the start. Uh, the second step is using the cloud as a dr site. A lot of companies as you know, invest in data center capacity just for disaster recovery. It's not used all that often. And so that's an obvious thing. >>You can move to the cloud and have a data center on demand, so to speak. So we have a customer China Marine that is using our, our product Veritas resiliency platform to do that with AWS. And then finally it's moving your whole application stack to the cloud in migrating your data to the cloud. It still needs to be protected, right? Uh, it's still a customer's responsibility to protect that data in the cloud. And in that case, the Veritas products work really well in AWS. We can protect the workloads in the cloud. We have a environmental services firm, they, uh, that has moved their applications cloud still using Veritas for data protection. So that's really how we think about it. So Greg Veritas, what one of your strengths do you have? A very large install base and therefore I expect you to have a good visibility into what your customers are doing. >>Bring us on site a little bit when we talk about, you know, leveraging the cloud, it's agility and a modernizing my applications. We know, you know, changing my application stack is a longterm challenging thing to do. But do you have any kind of business outcomes, any proof points as to, you know, what your customers, you know, what do they get as they're uh, maturing their, their, their cloud journey. And evolution has a Veritas, so we work with, you know, our customers are 86% of the fortune 500. We work with the largest institutions on the planet the most. So I like to say the largest, most complicated, most highly regulated enterprises on the, on in the world, 10 of the top 10 financial services, 10 of the top 10 telco healthcare. Those are all our customers and they're all moving towards a hybrid world to leverage the cloud, but also have on prem data centers in a hybrid environment. >>And one of these they really want to leverage is that cheap and deep storage in the cloud. So, and we're seeing a very easy thing for our customers to do is to migrate from backing up to disk and tape for long term retention to backing up to the cloud, leveraging S3 glacier deep archive. Andy talked about it yesterday. It's lower than the price to tape our cus. Many of our customers still using tape for longterm retention. And it's just very simple step to data protection modernization, leveraging the cloud to replace though that secondary storage and tape with, with the cloud and the storage in the cloud. So for an organization that has thousands of endpoints, servers, virtual environments, SAS applications, can they manage all of that in the cloud through like a, a single bear toss dashboard? How do you allow that, like comprehensive data protection? >>That's our journey essentially. And you know, weight and, and our value proposition is that end to end data management. Uh, we, we kind of think of ourselves as the Switzerland of the storage and data protection world. We work with everything. Uh, we work with a 500 different workload types. We back up to 150 different, uh, storage targets, including many of the cloud service providers. So that's really our whole value proposition is that ability to give you that abstraction across all the complex storage silos you have. We can take care of availability, protection and insights. That's what we do. So a few years ago, uh, we, we saw a little bit of a bit flip when we talk about security and the cloud. It used to be, you know, for, for the early days of the cloud it was, I can't do cloud because I'm worried about the security. And now many thought security is an opportunity, uh, when I go to the cloud the last year or two, it's a very nuanced discussion. >>Uh, and the relationship between my data, my cloud providers, my information and data protection, uh, is something that we've been digging into a lot. Uh, at the 80 most reinforced show inaugural show this year. Uh, we had a lot of great conversations. CSOs, um, have a challenge. It's a board level discussion. Uh, what are you hearing from your customers and what's their tosses role? And a straight question. Uh, look, uh, security is a board level conversation and when I go talk, I spend about 30 to 50% of my time talking to customers and the cyber threat is real in particular ransomware. What are, what the enterprise is worried about is uh, that their data gets completely encrypted through a ransomware attack and they're dead in the water. You know, they can't ship product, they can't bill, they can't run payroll. And the challenge is that the malware is going to get in spearfishing works. >>When you get those emails that say click on this link, you know, in many cases people still click on the link and the bad stuff gets in. So what you need is you need a resilient infrastructure and at the foundation of that is to make sure you've got a protected copy of your data that you can depend on and roll back to that, you know, is good. And that's really driven a lot of our business in the last few years is making sure we have, we can help our customers have that resilient data. It's true, whether in the public cloud or on prem, same, same challenge, right? From a ransomware perspective to help reduce spread is data protection in the cloud and an enabler of mitigating the rest that ransomware provides in terms of data not traversing through a customer's network. If it's protected in the cloud, ransomware attack can occur too in your cloud or on prem. >>It really doesn't matter. It's a. They don't really care. The bad guys don't care. Uh, but what you need ultimately is your copy of your data that you can go back to and you can restore everything else you can. Uh, you know, you, you can create, but that data, that state of your business, that's really the crown jewels and if they've corrupted that, you know, you're in trouble. So related to the security governance of course, has been a big discussion. Uh, last year, uh, every single show I went to was talking about GDPR. This year we're all waiting for the California law to roll out and we expect more of this to happen. Uh, you know, what are the discussions you're having with your customers there? And, uh, what, what, what's the, the regulatory environment is really moving fast. A lot more regulations around data. I was taught, it's funny, I was talking to a customer in st Louis and they said the California data privacy act was going to be the death of them. >>Yeah. You don't think about that for a customer in st Louis, a big customer. Uh, I was talking to a customer in Australia and she said she has to deal with 27 different regulatory regimes. So how do you do that when the dirty secret is you don't know where all your data is, you don't know what's important, what's not. Uh, you know, most of our customers have very difficult time assessing that. So where Veritas comes in is we have some solutions that provide insight into that to allow you to understand where is your data, what can be deleted, what's really important, what's pie, what's protected, what's not protected. To really give you some insight in that across all the different silos that Andy was talking about. Yes. >>Showing them really where some of the vulnerabilities are that they might be completely blind to >>say the risks and vulnerabilities that they have that they don't know and that's now becoming a board level topic. So we're getting pulled in. I was actually in Europe a couple of weeks ago and one of our customers said, look, I need to present to the board they insights that Veritas is providing me on my infrastructure is safe so that they're aware, >>let's push them for you. Yesterday when everything kicked off and you're right, it was a marathon. A three hour keynote is very impressive. There's a lot of news packed in there. One of the biggest themes is transformation. It's a word that we talk about transformation, right? We talk about security, transformation, digital transformation, workforce transformation. It's used commonly, but yesterday was really sort of like this, this sort of reinvention of of AWS, but this transformation that Andy was saying, and it sounds like something that you're hearing that this has to come from senior, the senior level of really understanding transformation. Not just do we go to the cloud, how, when, what? But also ultimately it's about data and if you can't access the data, if you can't restore data quickly, if there is, whether it's a human error or some sort of catastrophic event, you can't get to what you need, the business suffers. Right. And there's going to be another competitor whose objects are close to the Napier in the mirror. Right. Who are ready to come in and take over that business. Give me a little bit of a, of a kind of an overview as we wrap up here about their tosses transformation as customers are having to pivot really quickly to use data as a competitive advantage. Yes. >>Well look, we think about, uh, you know, our, our role in digital transformation is in the data transformation part of that. Uh, you can't have digital transformation without transforming your data. Uh, we've talk a lot here about data has gravity. It can distance to stick where it is. We're trying to make that data mobile flexible, protected, available and visible. And that's really our role is in, in digital transformation to give you the freedom to use your data wherever you want to. >>That's what we do. One last question actually on the data has gravity. We talk about that a lot. Your last thoughts on Amazon and moving towards where that gravity is with post for an example, this is another example of I think yesterday and John furrier even uncovered this and his exclusive with Andy Jassy. It's AWS everywhere, which is just like Amazon. >>I can actually just to to build on that, uh, John furrier and I to Andy Jassy like three years ago said the next flywheel for Amazon is data. You stayed, absolutely. Data's come up over and over again. I think, you know, we're working very closely together with AWS to help make this journey easy for our customers. We're both very customer obsessed, you know, that came up a lot. We are customer obsessed as well. We're innovating step-by-step. We were the first launch launch partner with a glacier deep archive. So we attend to be at the forefront of allowing our customers to leverage AWS and know that they're protected by their AtoZ. >>Yeah, those demanding customers. Right. Well, Greg, thank you for joining Stu and me on the program sharing what's new with their toss and AWS and the transformation that you're both undergoing. We appreciate it. Take care of our student, man. I am Lisa Martin. You're watching the cube live from day two of our coverage of AWS reinvent 19 thanks for watching.

>> live from San Francisco celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019 brought to you by IBM wear and its ecosystem partners. >> Well, good afternoon. And welcome back to San Francisco. Where Mosconi north along with David Dante, John Wall's You're watching our coverage here. Live on the Cuba Veum world. 2019 days. I've been over on the other set. I know you've been busy on this side as well. Show going. All right for you >> so far. Yeah, A lot of action going on over here. We had a pact Hellsing on this morning, Michael Dell, with this VM wear hat, we get Sanjay Putin downtown later. >> Yeah, yeah. Good light up. And that lineup continues. Great. Use the CEO Veritas. >> Great to be here. Very John, >> actually, just outside the Veritas Meadow here. Sponsored the this area. This is the meadow set. That >> nice to be here? Yeah, I didn't know >> that. All right, just first off, just give me your your idea of the vibe here. What you are. You're feeling >> what? I think there's a tremendous amount of energy. It's been a lot of fun to be here Obviously VM was talking about this hybrid multi cloud world, and Veritas is 100% supportive of that vision. We work with all the major cloud service providers, you know, eight of us. Google. Microsoft is or we share thousands of customers with the M, where some of the biggest customers, the most complicated customers in the world, where we provide availability and protection and insights for those customers has always >> been the ethos of veritas. When you go back to the early days of Veritas, essentially, it was the storage management, you know, the no hardware agenda, the sort of independent storage company, but pure software. >> That sounds. You >> know, years ago there was no cloud, but there were different platforms, and so that that that that culture has really migrated now into this multi cloud work world. Your thoughts on that >> absolutely look, you know, I'll give an example of a customer that we worked with closely with VM wear on, and that is Renault. America's Renault is Ah, big joint venture. They've got a huge ASAP installation 8000 users 40 terabytes, Big Net backup customer. They also use their products in for a scale and V. R P for availability and D r. And they work with us because we are hardware agnostic. They looked at us against the other competitors, and we're hardware agnostic. And because of that where we came in its 60% lower TCO than those other providers. So we that hardware agnostic approach works really well. You were >> Just touch it on this great little bit when you said, You know whether Tiger, whether it's multi, whether it's private, whatever it is, you know we're here to provide solutions. The fact that this stuff is hard to figure out and really kind of boggle the mind a bit, it's very complex. Um, how much of an inhibitor is that? In terms of what you're hearing from clients and in terms of their progress and and their decision making >> well, let me explain where we sit. And we are the leader in enterprise data protection, availability and insights. We work with the largest, most complex, most high route, highly regulated and most demanding customers on the planet. 99 of the Fortune 100 are customers of Veritas. 10 of the top 10 tell coast 10 of the top 10 healthcare companies and 10 of the top 10 financial institutions. I spend about 50% of my time talking to these customers, so we learn a lot. And here the four big challenges they're facing first is the explosion of data. Data is just growing so fast, Gardner estimates will be 175 Zita bytes of data in 2025. If you cram that in, iPhones will take 2.6 trillion iPhones and go to the sun and back, right? It's an enormous amount of data. Second, they're worried about Ransomware. It's not a question off if you'll be attacked. It's when you'll be attacked. Look at what's happening in Texas right now with the 22 municipalities dealing with that. What you want in that case is a resilient infrastructure. You wanna be terrible to restore from a really good backup copy of data. Third, they want the hybrid multi cloud world, just like Pak Gil Singer has been talking about. That's what customers want, but they want to be able to protect their data wherever it is, make it highly available and get insights in the data wherever it's located. And then finally, they're dealing with this massive growth in government regulations around the world because of this concern about privacy. I was in Australia a few weeks ago and one of our customers she was telling me that she deals with 27 different regulatory environments. Another customer was saying the California Privacy Act will be the death of him. And he's based in St Louis, right? So our strategy is focused on taking away the complexity and helping the largest companies in the world deal with these challenges. And that's why we introduce the enterprise. Data Service is platform, and that's why we're here. VM world Talking >> about Greg. Let's unpack some of those, Asai said. Veritas kind of created a market way back when and now you see come full circle, you got multi cloud. You have a lot of new entrance talking about data management. That's it's always been your play, but you came to the king of the Hell's. Everybody wants a piece of your hide, so that's kind of interesting, But but data growth. So let's let's start there. So it used to be data was, ah, liability. Now it's becoming an asset. So what? What your customers saying about sort of data is something that needs to be managed, needs to be done cost effectively and efficiently versus getting more value on data. And what's Veritas is sort of perspective. >> They're really trying to get insights in their data. Okay. And, uh, that's why we acquired a company called Apt Are. So when I This is my second time of Veritas. I was here from 2003 to 2010 rejoined the company of 2018. I talked to a lot of customers. I've found that their infrastructure was so complex that storage infrastructure so complex the companies were having a hard time figuring out anything about their data. So they're having the hardest time just answering some fundamental questions that boards were asking. Boards are saying because of the ransomware threat. Is all our data protected? Is it backed up? Are all our applications backed up and protected and customers could not answer that question. On the other hand, they also were backing up some data 678 times wasting storage. What apt are does, and it's really amazing. I recommend seeing a demo of that. If you get a chance, it pulls information from Santa raise network file systems, virtual machines, uh, san networking and all data protection applications to get a complete picture of what's happening with your data. And that is one example off what customers really want. >> Okay, so then that kind of leads to the second point, which is ransomware now. Part of part of that is analytics and understanding what's going on in the system as well. So but it's a relatively new concept, right? And ransom. Where is the last couple of years? We've really started to see it escalate. How does Veritas help address that problem? And does apt our play a role there? >> Well, Veritas, it just helps it. Cos address that problem because veritas helps create a resilient infrastructure. Okay, the bad guys are going to get in spear. Phishing works. You know, you you are going to find some employees were gonna click on a link, and the malware is going to get in so all you can do to protect you ultimately have tohave a good backup copies so you can restore at scale and quickly. And so there's been a lot of focus from these large enterprises on restoring at scale very quickly after ransom or attack, it's you're not beholden. You can't be extorted by the ransom or >> the third piece was hybrid. And of course, that leads to a kind of hybrid multi cloud. Let's let's put that category out there now. I've been kind of skeptical on hybrid multi cloud from an application perspective in other words, the vision that you can run any app anywhere in the world without having a retest Rica pile. I've been skeptical that, but the one area that I'm not skeptical and the courage with is data protection because I think actually, you can have a consistent data protection model across your on Prem different on prams, different clouds, because you know you're partnering with all the different cloud cos you obviously have expertise in on premise. So so talk about your approach, their philosophy and maybe any offering. >> Well, this is really what sets us apart. We have been around for 25 years, 2000 patents. We protect everything. 500 different sources of data 150 different targets, 60 different cloud service providers, you know, we compete with two categories of players. We compete with the newcomers, and they only they will only protect your most current technology. They don't go back. We've been around for 25 years. We protect everything, right? We also can't compete with the conglomerates, Okay? In their case, they're not focused. They're trying to do everything. All we do is availability, protection and insights. And that's why we've been in Gardner M Q 13 times and where the market share leader also absolutely >> touch me. Someone Dave was saying about the application side of this. I mean, just your thoughts about, you know, the kinds of concerns the day raises. I mean, it is not alone in that respect. I mean, there are general concerns here, right about whether that that'll fly. What do you think? In terms, >> I think the vision is spot on and like, oh, visions, it takes a while to get to. But I think what VM wears done recently in the acquisition, there've been basically trying to make the control plane for compute okay, and their acquisition of carbon, black and pivotal add to that control plane we're gonna be We are the control plane for data protection. I mean, that's that's the way our customers rely on, >> but that makes sense to me. So I think I feel like the multi cloud vision is very aspirational today, and I think it's gonna be really hard to get there without homogeneous infrastructure. And that's why you see things like Outpost to see the Oracle has clouded customer. You've got Azure Stack. So and I think it's gonna be a multi vendor world. However I do think is it relates the data protection you can set a standard and safe. We were going to standardize on Veritas. So one of us So I think that it's it's achievable. So that was my point there. The last one was was regulations. Do you think GDP are will be a sort of a framework globally body of customers seeing there? >> Well, they're dealing with more than GDP are like I talked about that one customer, 27 different regulatory environments and the challenge there is. How do you deal with that when you don't know what you have in terms of data, the 50% of data is what we call dark data. You don't know anything about right, so you need help classifying it, understanding and getting insight into that data, and that's what we can help >> our customers. But howdy, howdy, dildo. In that environment, I mean, I mean, a day raises the point. This is obvious. A swell that mean you cite California right, which is somewhat infamous for its own regulatory mindset. I mean, how do you exist? What? The United States has privacy concerns and Congress can address it, and various federal agencies could do the same Europe. Obviously we talked about now Australia. Now here. Now there you get this Balkan I system that has no consistency, no framework. And so how do you operate on a global scale? >> A. Mentally. It relies on classifying that data right. Understanding what's where and what do you have is a P I. I personally identifiable information. Is it information that's intellectual property? What kind of data you have once you have that insight, which is what we provide, you can layer on top of the regulatory Is that compliance? >> Star I P. Is that Veritas i p. A blender? >> It's a blend of avatar and veritas I p. We have a product called Info Studio that helps toe provide that now Remember one of the things that are net backup product has is a catalogue of data. So we know where the data is primary to secondary storage, and we have all the versions of that data. And then we can run analytics against the secondary storage and not hit the primary systems. Right? So we're out of band to the primary systems, and that turns out to be very valuable in the state's a >> question. The catalog. I can't do this without a catalogue in the enough to geek out here a little bit, but but you've got a little bit when you bring in multi clouds. Other clouds. How do you incorporate you know that knowledge into your catalog? >> Yeah. Art, art, technology work Idol of works across multiple clouds. So we work with 60 different Cloud service providers. There's three big ones represented here today. Microsoft, AWS and Google. We work very closely with all three, and >> that's because you do the engineering at the A P. I level. Our engineering teams work very, very closely together. Okay, um, so let's talk about competition a little bit. The markets heated up. It's great. It's good to see all this VC money floating in. Everybody I said wants a piece of your hide. Why Veritas? >> Well, I explained that, you know, we are the leader in enterprise, data protection, availability and insights. There are some newcomers. They just will support you on your current technology. They don't support the infrastructure you've had for many years. If your large complicated enterprise you have layers of technology, we support all that with VIN amount for 25 years against, the big conglomerates were completely focused. And that's why we're the leader, according to Gartner, in the Leader's Quadrant 13 years >> now. And just as we close up you talked about, you brought up the case in Texas, about 22 municipalities. You do a lot of public sector work states, federal government ever. It's just what is the difference of different animal between public and private and and what you need to do in terms of providing that >> we're struggling with the same challenge. In fact, we work with some of the largest government agencies in the world, and they're struggling with exactly the same challenge. They also want leverage the public cloud. They're worried about ransom where you know they're dealing with data growth. All of these are challenges to them. And that's the, uh So these are common challenges we're addressing. Our strategy is to help our customers with these challenges so they can focus on the value of data >> 18 months in. You seem pumped up. Does having a great time team fired up >> way. Get that right. Great. But you're okay with big geeking out to write a very good thanks for the time You've run out of time. 40 Niners next time. All right. Greg Hughes joining us from Veritas. Back with more Veum, World 2019 right here on the Cube. >> Thank you.

>> From Tavern on the Green in Central Park, New York, it's theCUBE, covering Veritas Vision Solution Day. Brought to you by Veritas. (robotic music) >> We're back in the heart of Central Park. We're here at Tavern on the Green. Beautiful location for the Veritas Vision Day. You're watching theCUBE, my name is Dave Vellante. We go out to the events, we extract the signal from the noise, we got the CEO of Veritas here, Greg Hughes, newly minted, nine months in. Greg, thanks for coming on theCUBE. >> It's great to be here Dave, thank you. >> So let's talk about your nine. What was your agenda your first nine months? You know they talk about the 100 day plan. What was your nine month plan? >> Yeah, well look, I've been here for nine months, but I'm a boomerang. So I was here from 2003 to 2010. I ran all of global services, during that time and became the chief strategy officer after that. Was here during the merger by Semantic. And then ran the Enterprise Product Group. So I had all the products and all the engineering teams for all the Enterprise products. And really my starting point is the customer. I really like to hear directly from the customer. So I've spent probably 50% of my time out and about, meeting with customers. And at this point, I've met with a 100 different accounts all around the world. And what I'm hearing, makes me even more excited to be here. Digital transformation is real. These customers are investing a lot in digitizing their companies. And that's driving an explosion of data. That data all needs to be available and recoverable and that's where we step in. We're the best at that. >> Okay, so that was sort of alluring to you. You're right, everybody's trying to get digital transformation right. It changes the whole data protection equation. It kind of reminds me, in a much bigger scale, of virtualization. You remember, everybody had to rethink their backup strategies because you now have less physical resources. This is a whole different set of pressures, isn't it? It's like you can't go down, you have to always have access to data. Data is-- >> 24 by seven. >> Increasingly valuable. >> Yup. >> So talk a little bit more about the importance of data, the role of data, and where Veritas fits in. >> Well, our customers are using new, they're driving new applications throughout the enterprise. So machine learning, AI, big data, internet of things. And that's all driving the use of new data management technologies. Cassandra, Hadoop, Open Sequel, MongoDB. You've heard all of these, right? And then that's driving the use of new platforms. Hyper-converged, virtual machines, the cloud. So all this data is popping up in all these different areas. And without Veritas, it can exist, it'll just be in silos. And that becomes very hard to manage and protect it. All that data needs to be protected. We're there to protect everything. And that's really how we think about it. >> The big message we heard today was you got a lot of different clouds, you don't want to have a different data protection strategy for each cloud. So you've got to simplify that for people. Sounds easy, but from an R&D perspective, you've got a large install base, you've been around for a long, long time. So you've got to put investments to actually see that through. Talk about your R&D and investment strategy. >> Well, our investment strategy's very simple. We are the market share leader in data protection and software-defined storage. And that scale, gives us a tremendous advantage. We can use that scale to invest more aggressively than anybody else, in those areas. So we can cover all the workloads, we can cover wherever our customers are putting their data, and we can help them standardize on one provider of data protection, and that's us. So they don't have to have the complexity of point products in their infrastructure. >> So I wonder if we could talk, just a little veer here, and talk about the private equity play. You guys are the private equity exit. And you're seeing a lot of high profile PE companies. It used to be where companies would go to die, and now it's becoming a way for the PE guys to actually get step-ups, and make a lot of money by investing in companies, and building communities, investing in R&D. Some of the stuff we've covered. We've followed Syncsort, BMC, Infor, a really interesting company, what's kind of an exit from PE, right? Dell, the biggest one of all. Riverbed, and of course Veritas. So, there's like a new private equity playbook. It's something you know well from your Silver Lake days. Describe what that dynamic is like, and how it's changed. >> Oh look, private equity's been involved in software for 10 or 15 years. It's been a very important area of investment in private equity. I've worked for private equity firms, worked for software companies, so I know it very well. And the basic idea is, continue the investment. Continue in the investment in the core products and the core customers, to make sure that there is continued enhancement and innovation, of the core products. With that, there'll be continuity in customer relationships, and those customer relationships are very valuable. That's really the secret, if you will, of the private equity playbook. >> Well and public markets are very fickle. I mean, they want growth now. They don't care about profits. I see you've got a very nice cash flow, you and some of the brethren that I mentioned. So that could be very attractive, particularly when, you know, public markets they ebb and flow. The key is value for customers, and that's going to drive value for shareholders. >> That's absolutely right. >> So talk about the TAM. Part of a CEOs job, is to continually find new ways, you're a strategy guy, so TAM expansion is part of the role. How do you look at the market? Where are the growth opportunities? >> We see our TAM, or our total addressable market, at being around $17 billion, cutting across all of our areas. Probably growing into high single digits, 8%. That's kind of a big picture view of it. When I like to think about it, I like to think about it from the themes I'm hearing from customers. What are our customers doing? They're trying to leverage the cloud. Most of our customers, which are large enterprises. We work with the blue-chip enterprises on the planet. They're going to move to a hybrid approach. They're going to on-premise infrastructure and multiple cloud providers. So that's really what they're doing. The second thing our customers are worried about is ransomware, and ransomware attacks. Spearfishing works, the bad guys are going to get in. They're going to put some bad malware in your environment. The key is to be resilient and to be able to restore at scale. That's another area of significant investment. The third, they're trying to automate. They're trying to make investments in automation, to take out manual labor, to reduce error rate. In this whole world, tape should go away. So one of the things our customers are doing, is trying to get rid of tape backup in their environment. Tape is a long-term retention strategy. And then finally, if you get rid of tape, and you have all your secondary data on disc or in the cloud, what becomes really cool, is you can analyze all that data. Out of bound, from the primary storage. That's one of the bigger changes I've seen since I've returned back to Veritas. >> So $17 billion, obviously, that transcends backup. Frankly, we go back to the early days of Veritas, I always thought of it as a data management company and sort of returned to those roots. >> Backup, software defined storage, compliance, all those areas are key to what we do. >> You mentioned automation. When you think about cloud and digital transformation, automation is fundamental, we had NBCUniversal on earlier, and the customer was talking about scripts and how scripts are fragile and they need to be maintained and it doesn't scale. So he wants to drive automation into his processes as much as possible, using a platform, a sort of API based, modern, microservices, containers. Kind of using all those terms. What does that mean for you guys in terms of your R&D roadmap, in terms of the investments that you're making in those types of software innovations? >> Well actually one of the things we're talking about today is our latest release of NetBackup 812, which had a significant investment in APIs and that allow our customers to use the product and automate processes, tie it together with their infrastructure, like ServiceNow, or whatever they have. And we're going to continue full throttle on APIs. Just having lunch with some customers just today, they want us to go even further in our APIs. So that's really core to what we're doing. >> So you guys are a little bit like the New England Patriots. You're the leader, and everybody wants to take you down. So you always start-- >> Nobody's confused me for Tom Brady. Although my wife looks... I'll stack her up against Giselle anytime, but I'm no Tom Brady. >> So okay, how do you maintain your leadership and your relevance for customers? A lot of VC money coming into the marketplace. Like I said, everybody wants to take the leader down. How do you maintain your leadership? >> We've been around for 25 years. We're very honored to have 95% of the Fortune 100, are our customers. If you go to any large country in the world it's very much like that. We work with the bluest of blue-chips, the biggest companies, the most complex, the most demanding (chuckling), the most highly regulated. Those are our customers. We steer the ship based on their input, and that's why we're relevant. We're listening to them. Our customer's extremely relevant. We're going to help them protect, classify, archive their data, wherever it is. >> So the first nine months was all about hearing from customers. So what's the next 12 to 18 months about for you? >> We're continuing to invest, delighted to talk about partnerships, and where those are going, as well. I think that's going to be a major emphasis of us to continue to drive our partnerships. We can't do this alone. Our customers use products from a variety of other players. Today we had Henry Axelrod, from Amazon Web Services, here talking about how we're working closely with Amazon. We announced a really cool partnership with Pure Storage. Our customers that use Pure Storage's all-flash arrays, they know their data's backed up and protected with Veritas and with NetBackup. It's continually make sure that across this ecosystem of partners, we are the one player that can help our large customers. >> Great, thank you for mentioning that ecosystem is a key part of it. The channel, that's how you continue to grow. You get a lot of leverage out of that. Well Greg, thanks very much for coming on theCUBE. Congratulations on your-- >> Dave, thank you. >> On the new role. We are super excited for you guys, and we'll be watching. >> I enjoyed it, thank you. >> All right. Keep it right there everybody we'll be back with our next guest. This is Dave Vellante, we're here in Central Park. Be right back, Veritas Vision, be right back. (robotic music)