(bright upbeat music) >> Reporter: From theCUBE Studios in Palo Alto in Boston. Connecting with thought leaders all around the world. This is theCUBE conversation. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're coming to you today from our Palo Alto studios, talking about a really important topic. And that's data. And as we hear over and over and over, right data is the oil. Data is the new currency. Data is driving business decisions. Data drives AI. Data drives machine learning. Data is increasingly important. And we're still kind of waiting for it, to show up on balance sheets. Which is kind of implied in a lot of the big iterations, that we see in companies that are built on data. But one of the important things about data, is taking care of it. And we're excited to have our next guest here to talk about, some of the things you need to think about, and best practices in securing your data. Backing up your data, protecting your data. We're joined today by Tim Burlowski. He is the senior director, Product Management from Veritas. Joining us from remote. I believe you're in Minnesota. Tim, great to see you. >> Yep, thanks for having me. >> Absolutely, so let's just jump into it. So all we hear about is data these days. It's such an important topic, that is growing exponentially. And it's structured and it's unstructured. And it's so core to the business. And are you making database decisions? And are you getting enough data to drive your AI? And your machine learning algorithms? I mean, data is only exploding. You've been in this business for a long, a long, long time. I wonder if you can share your perspective, when you hear these things. more data is going to be created in the next 15 minutes. And wasn't the entire history of men before us? I'm making that up, but it's been quite an explosion. >> I know yeah, I know where you're coming from. And frankly, I don't even put that, in my presentation anymore. Because it's a lot like saying gravity exists, And things that you drop out, of a window will fall to the ground. Everyone's heard it. Everyone's aware of it. The numbers are just so staggering. You don't even know what to do with it. Like how many iPhones could you stack to the moon and back and then to Saturn? Doesn't make sense. But the truth is, we are seeing an explosion. Everyone knows it. We have to manage it better. Now for us, a lot of what we do, is in this data protection space. Where we want to make sure, that data is protected and always available. All of the data that's been created, and the growth in mission-critical applications. It's no longer seven to 20 mission-critical applications. It's hundreds and hundreds of mission-critical applications. Means you have to be ready, with a recent recovery if necessary. And you need to provide that data back to the consumer, as quickly as you possibly can. Because you've got people waiting on it. We've all got our apps on our phone, where we're looking at our bank account 24 seven. We don't wait until a teller appears at nine a.m anymore. It's not the world we live in. >> Right, I'm just curious if you've got some tailwinds, in terms of you're kind of, you've been in this market for a very long time. In terms of people finally realizing that their data, is really more of an asset and a liability. In the investments, to gather it, protect it, analyze it, have it ready for refresh it, If there's some problem. It's a positive investment towards, kind of revenue and strategic importance to the company, as opposed to kind of a back-office IT function, that we're kind of taking care of business because we have to. >> Boy that one really varies a lot by company. I see companies taking shortcuts and outsourcing, and then suddenly you'll see them in the news. And they discover that they had a major outage for a couple of days. And suddenly practices change very, very quickly. The relative comprehensive, sturdy and reliable infrastructure that people run today, sometimes lulls people into false security. And then you see a major airlines with a multi-day outage. And you go hmm, I think we missed a few steps in the process. So it sometimes takes those rude awakenings. But the companies who are really taking it seriously, and starting to practice pruning their data, examining their data for PII. So they meet various compliance regimes, and other in various states and countries. And starting to think about their backup stream, really being, how do we get a fast recovery? Instead of how do I make a copy, which I will never use again? Are really starting to drive a more efficient IT operation, when it comes to data protection. >> No, it's an interesting take, in reference to having some issue. Because we do a lot of stuff around security. Which is related to but not equal to this conversation. And one of the topics in security is that, most people have already been breached. It's just a function of how fast can you find out, and how fast can you minimize the damage? And how fast can you move on? Why are they breaching? They're breaching to get the data. So I would imagine, with this constant reading in the newspaper, of who was breached here there and everywhere, pretty much every day. That's got to be a huge driver, in terms of people kind of upping their game, and the sophistication, of the way they really think about data protection. >> It is and I'll tell you, I've had the misfortune, I would say. Of talking to customers who are in the middle of recovering, from a major ransomware malware attack. And it's a very difficult proposition. And what customers often discover is, they haven't practiced enough, they don't have enough of a DR plan present. We are certainly rising the occasion. Our products are sort of the last thing, that often stands between the customer, losing their data completely. And so we're looking at a number of technology innovations, that will enable them to store their data on immutable devices. And for the backup infrastructure, to be completely aware of that. Which we'll be announcing later this summer. Which we're very excited about. Of course, from our perspective of our appliance portfolio, we've always provided a couple of extra layers of security against intrusion detection, and intrusion prevention right out of the box. Because we know the backup infrastructure becomes this collection of the very most important data in your infrastructure. Because that's the thing you back up. And you want to restore. If there's ever any sort of manmade disaster or otherwise. >> Right. So I want to shift gears a little bit, and talk about kind of the evolution of the infrastructure kind of scene. If you will. With the rise of public clouds, with Amazon and Google and Microsoft, is sure. And then obviously, you tried into a data center. Lot of talk about HP discover, this week kind of going from edge to cloud and data center in the middle. So the environment in which these applications live, and these applications run, and where the data is, relative to those applications. Is evolved dramatically over the last, you probably have a much better time perspective than I do. Five years, 10 years. But it continues to accelerate, in this kind of Application-Centric World versus, kind of an Infrastructure Centric World. Just curious to get your take on, The kind of the challenges that presents to your company, and what you guys are trying to do to accomplish. And how do you see that continuing to evolve and get, not simpler but more complex over time? >> That is a very astute acknowledgement of what's going on in the industry. And I often call it the industry's getting weirder. I would have thought at some point, we'd sort of have Linux and Windows, and a couple of database vendors. And the truth is that database vendors exploded. And it's not just Linux anymore. It's containers. And it might be a container based on CentOS. And it might be container running in the cloud. Or it might be a simple function, like a lambda function running on nothing in AWS. And so this whole world has gotten a lot stranger. From my perspective, I think the biggest change for Veritas, has been a renewed focus on API's that we make public to customers, in ways that we can glue and stitch these systems together. Now, of course, it doesn't replace the deep integration, we do with companies like VMware, with Docker, as well as the the container ecosystem around. OpenShift and some of those technologies. But from our perspective, we've had to be a little bit more prolific, in what we support. And the truth is, it's all files, it's all objects, it's all things we've done before. But they just keep bubbling up in new and different ways. >> Right, but what's interesting though, is you touch on all kinds of stuff there with Kubernetes and clouds and in containers. Is a lot of it's kind of ethereal, right? The whole idea of of a cloud-based infrastructure, is that you can bring it up and bring it down as you need it. You can adjust it as you go. And literally turn it off when you don't need it. And bring it back up. And then you add to that serverless. And this kind of increasing atomization, of all the different parts of compute. Kind of an interesting thing for you guys, to try to back up as these things are created and destructed. We hear these crazy stories of, automating Kubernetes to spin up tons of these things at a time and then bring them back back down. And then I'm curious too. Within that is also the open source. kind of challenge in continuing to have evolution in open source technologies, API's, et cetera. So it is getting weirder and weirder, on a number of fronts as you guys continue to evolve with the market. >> Absolutely, and all I'll tell you, you have to think about all technologies as being on a bridge. As I remind people, we have washing machines. They work really well but washboards still exist, even though it's a technology from 18th century, or beforehand. Now, they may be used as still do exist. Now, my point in this is, people need a bridge. Most enterprises run on an amazing amount of technology, they've developed as a stack over the last 10 to 15 years. And they can't immediately rewrite that, and put it all in a cloud container. So we're actually seeing a lot of use of containers, and Kubernetes with fairly heavy application stacks. When you think about something as heavy as, all have Oracle inside of a container. You can understand that, that's a big lift for container. And it's not ephemeral at all. Then it reaches out to storage, that has that persistence value. And that's where we come in. 'Cause we want to make sure that persistent storage, is always protected. And easily available to the customer for any recovery needs. >> Is great, so I want to shift gears a little bit Tim, to talk about regulations and compliance. 'Cause, regulatory requirements drive a lot of behavior and activity, and really oftentimes, are ahead of maybe the business prerogative to do things like provide backups, provide quick and dirty, quick and easy access. Because you needed it for, a public Freedom of Information Act request. Or you need it for some type of court type of activity. So I wonder if you can kind of talk about, how the regulatory environment, continues to evolve over time. And how does that impact, what you guys are doing in the marketplace? >> Great question. The biggest place is It's affected us, is customers are starting to think about privacy. And where do I have data which relates to, personally identifying information. And that's really driven a lot, by the European regulations around GDPR. Then we're seeing the California Privacy Act come in. And a number of other states are considering legislation in this area. In some ways, it's actually been a good news story for data protection and data management. Because people are starting to say, I should identify where the data is, I should figure out where the PII is. And I should make sure, I'm actually using my backups for the right purposes. Which is something we've always believed in. We've always thought, Hey, Mr. Customer, I see you're backing up an Oracle database for 10 years. What are you going to do with it in 10 years? Are you going to install Oracle seven and reboot it? It doesn't really add up to me. So, how can you get to a true archive, for that data you really need archive? And then for your backup set, how can you keep it lean and mean. And just keep it for the length of time you actually need it? Which for many customers, could be as little as 14, 15 days, maybe six months, maybe a year. But it's often not those extreme retentions people were thinking of, when they were building their tape based infrastructure 10 years ago. >> Right, that's funny. 'Cause as you mentioned, also I'm thinking of, is big data. Right in this constant kind of conversation. In the Big Data world is they keep everything forever, with the hopes that at some point in time, there may be a different algorithm or a different kind of process, you might run on that, but you didn't think about. Right kind of scheme on read versus scheme on right. But to your point, is that necessarily something that has to be backed up, but it sounds like a lot of, kind of policy driven activity. Than to drive the software to define what to back up, what you don't back up, how you back it up, how long you back it up? And a lot of kind of business decisions as opposed to technology decisions. >> Absolutely, that's been on the back of, the price of storing a bit of data, has declined over the last 10 years. An average 15 percent year over year. For a very long time. So people have ignored the problem. But the truth is, when you're really working at scale, there's a tremendous amount of waste. And we've identified for customers, using our data analytics technology. Millions of dollars of cost savings, where they were, both had storing files on, expensive primary tier one storage. And they were backing up those same, that same bit of information every single week. Even though it hadn't changed, or hadn't been read in seven plus years, and they couldn't find an owner for the information in the company. They literally didn't know why they had it. And I think people are starting to consider that. Especially in budget constraint times. >> Right, it's so funny, right? Sometimes it's such a simple answer, a friend one time had a startup, and he was doing contract management. This is 20 years ago. And I was like, how do you manage the complexity of contracts inside software. Again 20 years ago. And he said, Jeff, that's not it at all. We just need to know like, where is the contract? who signed it and when does it expire? And they built the business, on answering simple questions like that. It's sometimes the simple stuff that's the hard stuff. I want to shift gears a little bit Tim, on what bear toss dude in the market in terms of still having appliances? I'm sure a lot of people like weight appliances. Why are we still using appliances? This is a software defined world. And everything just runs on x86 architecture. You guys still have appliances, tell us a little bit about the why. And some of the benefits of having, kind of a dedicated hardware, software piece of equipment, versus just a pure software solution that sits on anybody's box. >> That's a great question. Thanks for asking. When I think about that world, you have to understand Veritas at its core is absolutely a software company. We build software and we preserve the choice and how the customer implements. When I say we preserve choice. We obviously still support old school Unix. We certainly have enormous investment in the x86 world, both on Windows and various Linux flavors. And of course, you can run those same That same software in the cloud. And of course, you can run it inside of a virtualized infrastructure. So we always like to preserve choice. Now why did we create the appliance business, it's frankly because customers asked us to. The thing that made storing backups on disk affordable, was this technology known as deduplication. Which at its heart is just a fancy kind of compression, That's very, very good at copies of data, where there's a lot of blocks that are have been seen before. And so we don't store them if we've seen them before. We simply store the ones that are new and fresh. So from our perspective, customers said, "we want this technology." And the market really moved away, from general purpose solutions on servers to do that. Because it was very hard to build something, that could have a very high throughput, very high memory, and at the same time, could give excellent support for random access reads, when the customer actually needed to read that data. And so we created a purpose built appliances as a result. And what we discovered in the the process was, there were a lot of pieces that were actually fairly hard in the enterprise. So when a customer would describe, the purchasing process of their typical solution before appliances, they would talk about, filing tickets with the server team. Filing tickets with the storage team. Filing tickets with security team. And sometimes taking six or nine months, to get a piece of equipment ready to install the backup software on the floor. Whereas with ours, they placed an order, it showed up on the dock, as soon as it when it was in the rack, they were ready to go and working independently. Now while we have a great and thriving appliance business, we're very, very proud of, we always preserve choice at Veritas. And even though that's the business I represent, I would make sure our customers always understand, that we're interested in the best platform for the customer. So that's our basic perspective. If you want to go deeper, let me know where you have questions. (chuckles) >> Well, I'm curious on the process, when there's a fail, when there's attack, when there's ransomware, whatever. When you need to go back to your backup. What are some of the things that your approach enables, or what are kind of the typical stumbling blocks that are the hardest things to overcome. That people miss when they're planning for that. Or thinking about it. That kind of rear their ugly heads, when the time comes that, oh, I guess we need to go back to a backup version. >> Yeah, and I'll break that input into this disaster recovery or restore process. And then also the process of backup. So when you think about that disaster recovery, and I'll use ransomware as that piece of it. Because that's the real kind of disaster, when you're looking at equipment in the infrastructure, which has been wiped clean. That's a worst case scenario for most IT managers. When you think about that situation, we've built into our appliances first of all, a hardened Linux OS. Meaning we've shrank down that OS as much as we possibly could. Second, we've added role-based access protection. To make sure that you simply can't log in and perform activities which you're not privileged to perform. And then we have intrusion protection software, intrusion detection software. To ensure that even for those zero day attacks, that we may not even be aware of when we release our software, that the system is hardened. Of course, you have firewalls and STIG rules, STIG or rules are DoD standard, for hardening Linux based devices. So we've got a hardened device. And I was talking to a customer, in a different part of the world this week. Where they described having a data center, where everything had been wiped. And there's one thing left there, their NetBackup appliances. And they were then able to then take that, and use that for the restore. Because that was a real vault for their data. Now, the flipside is, that's a rare day. So that is truly a black swan event. When you think about day to day, and we're running a data protection operation, really think about speed of backup. And for us being able to take something that's neatly tuned for the hardware, the operating system, the tuning, the net backup software is all configured out of the box and ready to go. And the data protection folks, can be independently able to drive that is a great value. Because essentially, you have Lego style building blocks. Where you can order device, it always performs the same. And three years from now, you don't have to redesign it. And take your expensive IT staff and ask them to figure out what's the best solution. We've just got another one off the shelf for you, another series in the model. >> Right >> Now, as you said earlier, the world's getting weirder. It definitely is. So we'll be branching off into what kind of appliances we offer. And you'll see some announcements later, in the year where we'll be offering some reference architecture approaches, which will be a little different than what we offer today. Just to meet the customer demand that's out there. >> Yeah, that's great. I mean, 'cause as you said, it's all about customer choice. And meeting the customer where they want to meet. But before I let you go, this is pretty interesting conversation. I want to get your perspective, as someone who's been in the business, for a really long time. And as you look at opportunities around, machine learning and artificial intelligence, and you look at kind of the I'm going to steal your line about things getting weirder. And use over and over. But as they continue to get weirder and weirder, where do you see kind of the evolution is, you kind of sit back, not necessarily in the next six months or so. But where do you see growth opportunities and places you want to go? That better still out in front of you, even though you've been doing this for many, many years? >> Well, that's a great question. So this is yet another wave. And that's often how I look at it. Meaning, there's a wave of Unix. There's a wave of windows. There's wave of virtualization. And each of these technologies, brought some real shifts to our environment. I think, from my perspective, the next big wave is dealing with ransomware. And some of these compliance requirements we talked about earlier. And then I can't get away from this big data, AI piece and my son's studying computer science in college. And that's a weekly conversation for us. What's new in that front? Because I think we're going to see, a lot more technology developed there. We are just truly on the beginning of that curve. And frankly, when I think about the companies I work with, they have a tremendous amount of data. But that's really only going to increase, as they realize they can actually develop value from it. And as you mentioned, first thing once it shows up on the balance sheet, suddenly everyone's going to get very excited about that. >> Yeah, it's so funny, right? 'Cause it basically does show up on the balance sheet of Facebook, and it shows up on the balance sheet of Google. But it's just not a line item. And I keep waiting for the tipping point, to happen where that becomes, a line item on the balance sheet. Because increasingly, that is arguably, the most important asset. 0r certainly the information and learning that goes around that data. >> You're right. And frankly, it's an insurable asset at this point. You can go to a company in a number of commercial settings and get ransomware insurance, for instance. So people are definitely recognizing the value of it if they're willing to insure it. >> Right, right. All right, Tim. Well, thank you very much for stopping by. And giving us an update really interesting times in, kind of taking care of business and really the core of the business, which is the data inside the business. So, important work. And thanks for taking a few minutes. >> All right, thanks. I'll be glad to be back anytime you want me. >> Alright, He's Tim. I'm Jeff. You're watching theCUBE. Thanks for watching. We'll see you next time. (upbeat music)

(bright upbeat music) >> Reporter: From theCUBE Studios in Palo Alto in Boston. Connecting with thought leaders all around the world. This is theCUBE conversation. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're coming to you today from our Palo Alto studios, talking about a really important topic. And that's data. And as we hear over and over and over, right data is the oil. Data is the new currency. Data is driving business decisions. Data drives AI. Data drives machine learning. Data is increasingly important. And we're still kind of waiting for it, to show up on balance sheets. Which is kind of implied in a lot of the big iterations, that we see in companies that are built on data. But one of the important things about data, is taking care of it. And we're excited to have our next guest here to talk about, some of the things you need to think about, and best practices in securing your data. Backing up your data, protecting your data. We're joined today by Tim Burlowski. He is the senior director, Product Management from Veritas. Joining us from remote. I believe you're in Minnesota. Tim, great to see you. >> Yep, thanks for having me. >> Absolutely, so let's just jump into it. So all we hear about is data these days. It's such an important topic, that is growing exponentially. And it's structured and it's unstructured. And it's so core to the business. And are you making database decisions? And are you getting enough data to drive your AI? And your machine learning algorithms? I mean, data is only exploding. You've been in this business for a long, a long, long time. I wonder if you can share your perspective, when you hear these things. more data is going to be created in the next 15 minutes. And wasn't the entire history of men before us? I'm making that up, but it's been quite an explosion. >> I know yeah, I know where you're coming from. And frankly, I don't even put that, in my presentation anymore. Because it's a lot like saying gravity exists, And things that you drop out, of a window will fall to the ground. Everyone's heard it. Everyone's aware of it. The numbers are just so staggering. You don't even know what to do with it. Like how many iPhones could you stack to the moon and back and then to Saturn? Doesn't make sense. But the truth is, we are seeing an explosion. Everyone knows it. We have to manage it better. Now for us, a lot of what we do, is in this data protection space. Where we want to make sure, that data is protected and always available. All of the data that's been created, and the growth in mission-critical applications. It's no longer seven to 20 mission-critical applications. It's hundreds and hundreds of mission-critical applications. Means you have to be ready, with a recent recovery if necessary. And you need to provide that data back to the consumer, as quickly as you possibly can. Because you've got people waiting on it. We've all got our apps on our phone, where we're looking at our bank account 24 seven. We don't wait until a teller appears at nine a.m anymore. It's not the world we live in. >> Right, I'm just curious if you've got some tailwinds, in terms of you're kind of, you've been in this market for a very long time. In terms of people finally realizing that their data, is really more of an asset and a liability. In the investments, to gather it, protect it, analyze it, have it ready for refresh it, If there's some problem. It's a positive investment towards, kind of revenue and strategic importance to the company, as opposed to kind of a back-office IT function, that we're kind of taking care of business because we have to. >> But that one really varies a lot by company. I see companies taking shortcuts and outsourcing, and then suddenly you'll see them in the news. And they discover that they had a major outage for a couple of days. And suddenly practices change very, very quickly. The relative comprehensive, sturdy and reliable infrastructure that people run today, sometimes lulls people into false security. And then you see a major airlines with a multi-day outage. And you go hmm, I think we missed a few steps in the process. So it sometimes takes those rude awakenings. But the companies who are really taking it seriously, and starting to practice pruning their data, examining their data for PII. So they meet various compliance regimes, and other in various states and countries. And starting to think about their backup stream, really being, how do we get a fast recovery? Instead of how do I make a copy, which I will never use again? Are really starting to drive a more efficient IT operation, when it comes to data protection. >> No, it's an interesting take, in reference to having some issue. Because we do a lot of stuff around security. Which is related to but not equal to this conversation. And one of the topics in security is that, most people have already been breached. It's just a function of how fast can you find out, and how fast can you minimize the damage? And how fast can you move on? Why are they breaching? They're breaching to get the data. So I would imagine, with this constant reading in the newspaper, of who was breached here there and everywhere, pretty much every day. That's got to be a huge driver, in terms of people kind of upping their game, and the sophistication, of the way they really think about data protection. >> It is and I'll tell you, I've had the misfortune, I would say. Of talking to customers who are in the middle of recovering, from a major ransomware malware attack. And it's a very difficult proposition. And what customers often discover is, they haven't practiced enough, they don't have enough of a DR plan present. We are certainly rising the occasion. Our products are sort of the last thing, that often stands between the customer, losing their data completely. And so we're looking at a number of technology innovations, that will enable them to store their data on immutable devices. And for the backup infrastructure, to be completely aware of that. Which we'll be announcing later this summer. Which we're very excited about. Of course, from our perspective of our appliance portfolio, we've always provided a couple of extra layers of security against intrusion detection, and intrusion prevention right out of the box. Because we know the backup infrastructure becomes this collection of the very most important data in your infrastructure. Because that's the thing you back up. And you want to restore. If there's ever any sort of manmade disaster or otherwise. >> Right. So I want to shift gears a little bit, and talk about kind of the evolution of the infrastructure kind of scene. If you will. With the rise of public clouds, with Amazon and Google and Microsoft, is sure. And then obviously, you tried into a data center. Lot of talk about HP discover, this week kind of going from edge to cloud and data center in the middle. So the environment in which these applications live, and these applications run, and where the data is, relative to those applications. Is evolved dramatically over the last, you probably have a much better time perspective than I do. Five years, 10 years. But it continues to accelerate, in this kind of Application-Centric World versus, kind of an Infrastructure Centric World. Just curious to get your take on, The kind of the challenges that presents to your company, and what you guys are trying to do to accomplish. And how do you see that continuing to evolve and get, not simpler but more complex over time? >> That is a very astute acknowledgement of what's going on in the industry. And I often call it the industry's getting weirder. I would have thought at some point, we'd sort of have Linux and Windows, and a couple of database vendors. And the truth is that database vendors exploded. And it's not just Linux anymore. It's containers. And it might be a container based on CentOS. And it might be container running in the cloud. Or it might be a simple function, like a lambda function running on nothing in AWS. And so this whole world has gotten a lot stranger. From my perspective, I think the biggest change for Veritas, has been a renewed focus on API's that we make public to customers, in ways that we can glue and stitch these systems together. Now, of course, it doesn't replace the deep integration, we do with companies like VMware, with Docker, as well as the the container ecosystem around. Open shift and some of those technologies. But from our perspective, we've had to be a little bit more prolific, in what we support. And the truth is, it's all files, it's all objects, it's all things we've done before. But they just keep bubbling up in new and different ways. >> Right, but what's interesting though, is you touch on all kinds of stuff there with Kubernetes and clouds and in containers. Is a lot of it's kind of ethereal, right? The whole idea of of a cloud-based infrastructure, is that you can bring it up and bring it down as you need it. You can adjust it as you go. And literally turn it off when you don't need it. And bring it back up. And then you add to that serverless. And this kind of increasing atomization, of all the different parts of compute. Kind of an interesting thing for you guys, to try to back up as these things are created and destructed. We hear these crazy stories of, automating Kubernetes to spin up tons of these things at a time and then bring them back back down. And then I'm curious too. Within that is also the open source. kind of challenge in continuing to have evolution in open source technologies, API's, et cetera. So it is getting weirder and weirder, on a number of fronts as you guys continue to evolve with the market. >> Absolutely, and all I'll tell you, you have to think about all technologies as being on a bridge. As I remind people, we have washing machines. They work really well but washboards still exist, even though it's a technology from 18th century, or beforehand. Now, they may be used as still do exist. Now, my point in this is, people need a bridge. Most enterprises run on an amazing amount of technology, they've developed as a stack over the last 10 to 15 years. And they can't immediately rewrite that, and put it all in a cloud container. So we're actually seeing a lot of use of containers, and Kubernetes with fairly heavy application stacks. When you think about something as heavy as, all have Oracle inside of a container. You can understand that, that's a big lift for container. And it's not ephemeral at all. Then it reaches out to storage, that has that persistence value. And that's where we come in. 'Cause we want to make sure that persistent storage, is always protected. And easily available to the customer for any recovery needs. >> Is great, so I want to shift gears a little bit Tim, to talk about regulations and compliance. 'Cause, regulatory requirements drive a lot of behavior and activity, and really oftentimes, are ahead of maybe the business prerogative to do things like provide backups, provide quick and dirty, quick and easy access. Because you needed it for, a public Freedom of Information Act request. Or you need it for some type of court type of activity. So I wonder if you can kind of talk about, how the regulatory environment, continues to evolve over time. And how does that impact, what you guys are doing in the marketplace? >> Great question. The biggest place is It's affected us, is customers are starting to think about privacy. And where do I have data which relates to, personally identifying information. And that's really driven a lot, by the European regulations around GDPR. Then we're seeing the California Privacy Act come in. And a number of other states are considering legislation in this area. In some ways, it's actually been a good news story for data protection and data management. Because people are starting to say, I should identify where the data is, I should figure out where the PII is. And I should make sure, I'm actually using my backups for the right purposes. Which is something we've always believed in. We've always thought, Hey, Mr. Customer, I see you're backing up an Oracle database for 10 years. What are you going to do with it in 10 years? Are you going to install Oracle seven and reboot it? It doesn't really add up to me. So, how can you get to a true archive, for that data you really need archive? And then for your backup set, how can you keep it lean and mean. And just keep it for the length of time you actually need it? Which for many customers, could be as little as 14, 15 days, maybe six months, maybe a year. But it's often not those extreme retentions people were thinking of, when they were building their tape based infrastructure 10 years ago. >> Right, that's funny. 'Cause as you mentioned, also I'm thinking of, is big data. Right in this constant kind of conversation. In the Big Data world is they keep everything forever, with the hopes that at some point in time, there may be a different algorithm or a different kind of process, you might run on that, but you didn't think about. Right kind of scheme on read versus scheme on right. But to your point, is that necessarily something that has to be backed up, but it sounds like a lot of, kind of policy driven activity. Than to drive the software to define what to back up, what you don't back up, how you back it up, how long you back it up? And a lot of kind of business decisions as opposed to technology decisions. >> Absolutely, that's been on the back of, the price of storing a bit of data, has declined over the last 10 years. An average 15 percent year over year. For a very long time. So people have ignored the problem. But the truth is, when you're really working at scale, there's a tremendous amount of waste. And we've identified for customers, using our data analytics technology. Millions of dollars of cost savings, where they were, both had storing files on, expensive primary tier one storage. And they were backing up those same, that same bit of information every single week. Even though it hadn't changed, or hadn't been read in seven plus years, and they couldn't find an owner for the information in the company. They literally didn't know why they had it. And I think people are starting to consider that. Especially in budget constraint times. >> Right, it's so funny, right? Sometimes it's such a simple answer, a friend one time had a startup, and he was doing contract management. This is 20 years ago. And I was like, how do you manage the complexity of contracts inside software. Again 20 years ago. And he said, Jeff, that's not it at all. We just need to know like, where is the contract? who signed it and when does it expire? And they built the business, on answering simple questions like that. It's sometimes the simple stuff that's the hard stuff. I want to shift gears a little bit Tim, on what bear toss dude in the market in terms of still having appliances? I'm sure a lot of people like weight appliances. Why are we still using appliances? This is a software defined world. And everything just runs on x86 architecture. You guys still have appliances, tell us a little bit about the why. And some of the benefits of having, kind of a dedicated hardware, software piece of equipment, versus just a pure software solution that sits on anybody's box. >> That's a great question. Thanks for asking. When I think about that world, you have to understand Veritas at its core is absolutely a software company. We build software and we preserve the choice and how the customer implements. When I say we preserve choice. We obviously still support old school Unix. We certainly have enormous investment in the x86 world, both on Windows and various Linux flavors. And of course, you can run those same That same software in the cloud. And of course, you can run it inside of a virtualized infrastructure. So we always like to preserve choice. Now why did we create the appliance business, it's frankly because customers asked us to. The thing that made storing backups on disk affordable, was this technology known as deduplication. Which at its heart is just a fancy kind of compression, That's very, very good at copies of data, where there's a lot of blocks that are have been seen before. And so we don't store them if we've seen them before. We simply store the ones that are new and fresh. So from our perspective, customers said, "we want this technology." And the market really moved away, from general purpose solutions on servers to do that. Because it was very hard to build something, that could have a very high throughput, very high memory, and at the same time, could give excellent support for random access reads, when the customer actually needed to read that data. And so we created a purpose built appliances as a result. And what we discovered in the the process was, there were a lot of pieces that were actually fairly hard in the enterprise. So when a customer would describe, the purchasing process of their typical solution before appliances, they would talk about, filing tickets with the server team. Filing tickets with the storage team. Filing tickets with security team. And sometimes taking six or nine months, to get a piece of equipment ready to install the backup software on the floor. Whereas with ours, they placed an order, it showed up on the dock, as soon as it when it was in the rack, they were ready to go and working independently. Now while we have a great and thriving appliance business, we're very, very proud of, we always preserve choice at Veritas. And even though that's the business I represent, I would make sure our customers always understand, that we're interested in the best platform for the customer. So that's our basic perspective. If you want to go deeper, let me know where you have questions. (chuckles) >> Well, I'm curious on the process, when there's a fail, when there's attack, when there's ransomware, whatever. When you need to go back to your backup. What are some of the things that your approach enables, or what are kind of the typical stumbling blocks that are the hardest things to overcome. That people miss when they're planning for that. Or thinking about it. That kind of rear their ugly heads, when the time comes that, oh, I guess we need to go back to a backup version. >> Yeah, and I'll break that input into this disaster recovery or restore process. And then also the process of backup. So when you think about that disaster recovery, and I'll use ransomware as that piece of it. Because that's the real kind of disaster, when you're looking at equipment in the infrastructure, which has been wiped clean. That's a worst case scenario for most IT managers. When you think about that situation, we've built into our appliances first of all, a hardened Linux OS. Meaning we've shrank down that OS as much as we possibly could. Second, we've added role-based access protection. To make sure that you simply can't log in and perform activities which you're not privileged to perform. And then we have intrusion protection software, intrusion detection software. To ensure that even for those zero day attacks, that we may not even be aware of when we release our software, that the system is hardened. Of course, you have firewalls and STIG rules, STIG or rules are DoD standard, for hardening Linux based devices. So we've got a hardened device. And I was talking to a customer, in a different part of the world this week. Where they described having a data center, where everything had been wiped. And there's one thing left there, their NetBackup appliances. And they were then able to then take that, and use that for the restore. Because that was a real vault for their data. Now, the flipside is, that's a rare day. So that is truly a black swan event. When you think about day to day, and we're running a data protection operation, really think about speed of backup. And for us being able to take something that's neatly tuned for the hardware, the operating system, the tuning, the net backup software is all configured out of the box and ready to go. And the data protection folks, can be independently able to drive that is a great value. Because essentially, you have Lego style building blocks. Where you can order device, it always performs the same. And three years from now, you don't have to redesign it. And take your expensive IT staff and ask them to figure out what's the best solution. We've just got another one off the shelf for you, another series in the model. >> Right >> Now, as you said earlier, the world's getting weirder. It definitely is. So we'll be branching off into what kind of appliances we offer. And you'll see some announcements later, in the year where we'll be offering some reference architecture approaches, which will be a little different than what we offer today. Just to meet the customer demand that's out there. >> Yeah, that's great. I mean, 'cause as you said, it's all about customer choice. And meeting the customer where they want to meet. But before I let you go, this is pretty interesting conversation. I want to get your perspective, as someone who's been in the business, for a really long time. And as you look at opportunities around, machine learning and artificial intelligence, and you look at kind of the I'm going to steal your line about things getting weirder. And use over and over. But as they continue to get weirder and weirder, where do you see kind of the evolution is, you kind of sit back, not necessarily in the next six months or so. But where do you see growth opportunities and places you want to go? That better still out in front of you, even though you've been doing this for many, many years? >> Well, that's a great question. So this is yet another wave. And that's often how I look at it. Meaning, there's a wave of Unix. There's a wave of windows. There's wave of virtualization. And each of these technologies, brought some real shifts to our environment. I think, from my perspective, the next big wave is dealing with ransomware. And some of these compliance requirements we talked about earlier. And then I can't get away from this big data, AI piece and my son's studying computer science in college. And that's a weekly conversation for us. What's new in that front? Because I think we're going to see, a lot more technology developed there. We are just truly on the beginning of that curve. And frankly, when I think about the companies I work with, they have a tremendous amount of data. But that's really only going to increase, as they realize they can actually develop value from it. And as you mentioned, first thing once it shows up on the balance sheet, suddenly everyone's going to get very excited about that. >> Yeah, it's so funny, right? 'Cause it basically does show up on the balance sheet of Facebook, and it shows up on the balance sheet of Google. But it's just not a line item. And I keep waiting for the tipping point, to happen where that becomes, a line item on the balance sheet. Because increasingly, that is arguably, the most important asset. 0r certainly the information and learning that goes around that data. >> You're right. And frankly, it's an insurable asset at this point. You can go to a company in a number of commercial settings and get ransomware insurance, for instance. So people are definitely recognizing the value of it if they're willing to insure it. >> Right, right. All right, Tim. Well, thank you very much for stopping by. And giving us an update really interesting times in, kind of taking care of business and really the core of the business, which is the data inside the business. So, important work. And thanks for taking a few minutes. >> All right, thanks. I'll be glad to be back anytime you want me. >> Alright, He's Tim. I'm Jeff. You're watching theCUBE. Thanks for watching. We'll see you next time. (upbeat music)

I'd say for me it's called it's really the power of the of the better together you know to me it's nobody's great apart it takes really an ecosystem of players to kind of work together for the customer benefit and the one that we've demonstrated the VMware with NetApp plus VMware has been a powerful one for well well over 17 years and the person they're putting in terms of the joint customers that have a ton of loyalty to both of us and they want us just to work it out so you know whether you're whether your allegiance on one side of the kubernetes community's battle or another or you're on one side of anyone's you know storage choice or another and I think customers want NetApp and VMware to work this out and in como solutions and we've done that and now what we for the second activist to come out will start that tomorrow I mean to me it starts from what the customer would like to do right and what what we're seeing from customers is it's increasingly a multi cloud world right that expands spans private cloud public cloud and Ed you're smiling when I yeah now there's an opportunity yeah but it's a chance for customers right and so if you look at how VMware is trying to help their meso sort of square the circle I think the first piece is this idea of consistent operations right then we have these management tools that you can use to consistently operate those environments whether they're based on a VMware based infrastructure or whether they're based on a native cloud infrastructure right so if you look at our cloud health platform for example it's a great example where that service can help you under get visibility to your cloud spend across different cloud platforms also be store based platforms and can help you reduce that spend over time so that's sort of what we refer to as consistent operations right which can span any any cloud you know my team is responsible for is more in that consistent infrastructure space and that's really all about how do we deliver consistent compute network and storage service that spans on from multiple public clouds an edge so that's really where we're bringing that same VMware cloud foundation stacked all those different environments you know the networking folks and networking was always relegated to being the underlay or the plumbing now what's becoming important is that the application are making their intent aware to the network and the intent is becoming aware as the intern becomes aware we networking people know what to do in the Estevan layer which then shields all the intricacies of what needs to get done in the underlay so to put it in very simple terms the container is what really drives the need and what we're doing is we're building the outcome to satisfy that need now containers are critical because as Pat was saying you know all of the new digital applications are going to be built with containers in mind so the reason we call it client to cloud to containers because the containers can literally be anywhere you know we're talking about them in the private cloud and in the public cloud they could be right next to where the client is because of the edge cloud they could be in the telco network which is the telco cloud so between these four clouds you literally have a network of these containers and the underlying infrastructure that we are doing is to provide that Estevan layer that will get the containers to talk to one another as well as to talk to the clients that are getting access to those application yeah I mean more than McAfee I think you know you you it's sort of you think of the and the the analog analog to cloud Security's data center security where you think of this sort of Amazon Cloud living in an Amazon datacenter and you know how can we protect that you know the data and the egress access into those cloud and you know same technology sort of apply but to your point that you sort of just touched upon its that cloud is not living in isolation right first of all that Amazon Cloud is connected to a whole bunch of you know applications that are still sitting in a data center right so they may not they're potentially not moving the Oracle database today since they're moving some workloads to the cloud right that's what most most companies are hey guess what there's all these endpoints that are connecting they're connecting both the data center and the cloud you're not gonna proxy to the cloud to get to the data center so there is a gateways so to me cloud security can't be an isolated you know sort of technology that companies have to sort of think about now is there is there opportunity to leverage the cloud to manage security better and get visibility in their security environments to do security analytics absolutely so I think to me that's where it's going because security I think has been proven is no longer you know sort of one thing single thing it's just you have to do multiple things every time I go talk to CIA source they tell me they got this technology that I said he made a minute you you have 20 did you cut down any yeah we've cut down a few but you know they just nervous about cutting down too much because if that one piece of software gets Paul so look I mean I think we again we're kind of really evolving our strategic aims you know historically we've looked at how do we really virtual eyes an entire data center right this concept of the software-defined data center really automating all that and driving great speed efficiency increases and now as we've been talking about we're in this world where you kind of STD sees everywhere right on pram and the cloud different public clouds and so how do you really manage across all those and these are the things we've been talking about so the cloud marketplace fits into that whole concept in the sense that now we can get people one place to go to get easy access to both software and solutions from our partners as well as open source solutions and these are things that come from the bitNami acquisition that we recently did so the idea here is that we cannot make it super simple for customers to become aware of the different solutions to draw those consistent operations that exists on top of our platform with our partners and then make it really easy for them to consume those as well I think we've really broaden and expanded our reach over the last ten years it used to be we're known primarily for our sports programming so now we have inclusive education and health programs we're being able to bring together people with and without intellectual disabilities through those mediums so we've divided resources to schools and education and they run Special Olympics programming during the school day so educators wanna have us because we're improving school clamp campuses reducing bullying enhancing social-emotional learning and so the work that we're doing is so so critical with that community then the air if health we have inclusive health so now we've got health and medical professionals that are now providing health screenings for our athletes so some of the the younger volunteers that we get that are there wanting to make a career in in the medical field they're exposed to our population right and so they learn more about their specific health needs so it's really about changing people's attitudes and so this community of supporters volunteers health Vettel's education were really our goal is to change people's attitudes fundamentally worldwide about people with intellectual disabilities and really kind of produce inclusive mindsets we call it really promote understanding and so now that the the road map that was shared in terms of what VMware looks to do to integrate containers into the ESXi platform itself right it's you know managing VMs and containers Nextiva that's perfect in terms of not having customers have to pick or choose between which platform and where you're gonna deploy something allow them to say you can deploy on whichever format you want it runs in the same ecosystem and management and then that trickles down to the again your storage layer so we do a lot of object storage within the container ecosystems today a lot of high-performance objects because you know the the the file sizes of instances or applications is much larger than you know a document file that URI might create online so there's a big need around performance in that space along with again management at scale the whole multi cloud hybrid cloud movement what's going on out at the enterprise your perspective on kind of where we are in that shift if you will or that transformation and and what's what's driving it you know what's what's creating all the bang you get that question a lot right people ask me what inning are we in question you know it's a regular you know I would say a couple years ago you know as people said I don't think that I think the national anthem is still being played kind of thing you know and I think the game has probably started you know but but I still were think for very early innings and you know I think I'd actually bring it up to even a higher level and talk about what's happening in terms of how companies are thinking about digital transformation and it would I what I think is happening is it's becoming a board level priority for companies they can't afford to ignore it you know digital is changing the Commun obey suspended of advantage in most industries around the globe and so they're investing in digital transformation and I think they're going to do that frankly independent of whatever macroeconomic climate we operate in and so and I think you know the big driving force probably you know in digital transformation today the cloud and so and what we're seeing is there's a you know it's a particular architecture of choice that's emerging for customers yep and I think you know you hit the nail on the head networking has changed it's no longer about speeds and feeds it's about availability and simplicity and so you know Dell and VMware I think are uniquely positioned to deliver a level of automation where this stuff just works right I don't need to go and configure these magic boxes individually I want to just write you know a line of code where my infrastructure is built into the CI CD pipeline and then when I deploy a workload it just works I don't need an army of people to go figure that out right and and I think that's the power of what we're working together to unleash so that was pretty dramatic moment of truth when we deployed atrium and we started the imaging process and it was finished and to be honest I thought that is broken but it actually was that fast so gave us a tremendous amount of I mean ability to deploy and manage and do the work during the workday instead of working after hours and what we doing for data protection before date really we use variety of different solutions backups just to tape and variety of services that actually backed up are they still do or know we've given that a lot up the floor of all the legacy stuff it got rid of that did you have to change your processes or what was that like Wow info we have to we have to get rid of a lot of process they were focused on backup focus on a time that it took to manage backup with atrium date reom didn't have the backup from the day one this is something that they designed I think a second year and that was very different to see the company that deals with storage creating such an innovative vision for developing old I mean developing a roadmap that was actually coming true with every iteration of the software deployment so the second tier that we provisioned was the snapshot and the snapshots that were incredibly fast that didn't take a lot of space that was you know give us ability to restore almost instantly gave us a huge amount of you know focus on not focusing and on storage anymore well since we're here at vmworld right you know be immoral has about 70 million work I think it's actually bigger than the public cloud I you correct me if I'm wrong right uh yeah I mean the I look I'm premise way bigger than the public cloud I have no question exactly and and and what's happening of course is faster sorry but the line is blurring between you know what's a public cloud what's a you know hybrid cloud multi-cloud edge and so look our opportunity is to really make all that go away for customers and allow them to choose and express our unique value add in whatever form the customer wants to use it so you've seen us align with all the public clouds you know you're seeing us take steps in the edge we're continuing to improve the on-premise systems you know with project dimension now it's the VMware cloud on Dell EMC that we're managing for you and it's on demand its consumption and it's consumed just like a public cloud I spend about 50 percent of my time talking to these customers so we learn a lot and here are the four big challenges they're facing first is the explosion of data data is just growing so fast Gartner estimates they'll be a hundred and seventy-five zettabytes of data in 2025 if you cram that into iphone so you take two point six trillion iPhones and go to the Sun and back right it's an enormous amount of data second they're worried about ransomware it's not a question of if you'll be attacked it's when you'll be attacked look at what's happening in Texas right now with the 22 municipalities dealing with that what you want in that case is a resilient infrastructure you want to be the ripples to restore from a really good backup copy of data third they want the hybrid multi cloud world just like Pat Gelson juror has been talking about that's what customers want but they want to be able to protect their data wherever it is make it highly available and get insights in their data wherever it's located and then finally they're dealing with this massive growth in government regulations around the world because of this concern about privacy I was in Australia a few weeks ago and one of our customers she was telling me that she deals with 27 different regulatory environments another customer was saying that California Privacy Act will be the death of him and he's based in st. Louis right so our strategy is focused on taking away the complexity and helping the largest companies in the world deal with these challenges and that's why we introduced the enterprise data services platform and that's why we're here at VMworld talking kubernetes the technology enabler I mean tcp/ip was that in the old networking days it enabled a lot of shifts in the industry you were far that way yeah kubernetes that disruptive enabler yeah I really see it as one of those key transition points in the industry and as I sort of joked if my name was Scott and we were 20 years ago I'd be banging the table calling it Java and Java defined enterprise software development for two decades by the way Scott's my neighbor he's down the hill so I looked down on mr. McNeely I always liked but you know the you know it changed how people did enterprise software development for the last two decades and kubernetes has that same kind of transformative effect but maybe even more important it's not just development but also operations and I think that's what we're uniquely bring together with project Pacific really being able to bridge those two worlds together so you know and if we deliver on this you know I think it is you know that X decade or two will be the center of innovation for us how we bridge those two roles together and really give developers what they need and make it operator friendly out-of-the-box across the history to the future this is pretty powerful yes so this conference is is I think a refreshing return to form so VMware is as you say this is an operators conference and VMware is for operators it's not for devs there was a period there where cloud was scary and and it was all this cloud native stuff and VMware tried to appeal to this new market and I guess tried to dress up and as something that it really wasn't and it didn't pull it off and we didn't it didn't feel right and now VMware has decided that well no actually this is what VMware is about and no one can be more VMware than VMware so it's returning to being its best self and I think against software they know software they know software so the the addition of putting project hands are in and having kubernetes in there and and it's it's to operate the software so it's it's going to be in there and apps will run on it and they want to have kubernetes baked into vSphere so that now yeah we'll have new app new apps and yeah there might be sass ups for the people who are consuming them but they've got to run somewhere and now we could run them on vmware whether it's on site at the edge could be in the cloud your vmware on AWS steve emotions [Music] you

our Studios in the heart of Silicon Valley Palo Alto California this is a cute conversation hey welcome back here ready Jeff Rick here with the cube we're in our pal 2 studios today for a cube conversation to talk about a pretty interesting topic right which is the security issue that is pervasive and needs to be baked in all over the place and combining that with networking and software to find networking which is often talked about as kind of the last area of really software-defined execution and a lot of activity around SD win so we're happy to have with us today from Fortin at John Madison he's the CMO and EVP of products for fortinet John great to see you you too and also joining us from Atlanta is Hilton styrsky he is the CIO of Crawford & Company Hilton great to see you as well so let's just jump into it big issue right Crawford & Company Hilton give us a little bit of the which you guys are and more importantly kind of what a distributed company that you are y SD win and when particularly is a pretty important piece of the equation absolutely SD wins very important to us as we look at growth so I'm a confident company we are 77 year old you asked in management's claims company we we haven't focus on restoring and enhancing lives businesses in communities in 2018 we processed about one and a half million claims they are translated into north of fifteen billion dollars in payments but more importantly when you think about the insurance space and really any highly transactional organization will go through a digital disruption and korfin and company is no difference and in particular with the culture of innovation that we have a profiling company we looking at all facets of the business to disrupt and that's our basic infrastructure all the way to the business process applications that interact with our customers and when we think about the network that's the lifeblood of our organization span in seven countries with almost 9,000 employees and NATO it touches every facet of our organization and our business and being on an innovative modern technology enables us to support the Scanlan growth that's invariably coming down the pipes in this industry thank you thanks for that summary and John over to you you know we got a lot of conferences as we go to your guys conference we go to RSA and security the topic because all these security needs to bake be baked in throughout the process it can't just be added on at the end and you guys have taken that to heart so tell us a little bit about you know your guys solution in this SD win space and how you're approaching it slightly differently yes he'll concern just about every company's going through this digital disruption and that means they really need to make sure that network is of high quality high speed can access the applications but most importantly is secure so what we do is make sure with all my networking gear and SDRAM being a specific example that security is totally integrated within that solution and you do it in a different way - right you're not just doing it with software but you've actually introduced you know a hardware component into this into this equation as well yeah well now obviously the software is still very important to make sure you can orchestrate and you've got the feature set but earlier this year we announced the the world's first sd1 ASIC which allows us to get that performance of the networking stack and security stack on a single appliance we're talking about five to 10 X performance and again allows the customer such as Crawford to run and networking and their security in that single appliance so help I'm curious from your perspective I have to say I feel sorry for CIOs cuz that you know as again we go to all these shows we walk around there's so much technology and in security specifically when you walk around RSA as the the granddaddy of all those conferences you know there's hundreds and hundreds and hundreds of vendors and I think my goodness how do you go through how do you evaluate so you know what do you do when you're looking for technology partners among this giant sea of potential opportunities and people telling you to do this that and the other you got to find a partner that's going to help you absolutely so I mean they're number of facets that come to that but first and foremost we take security and privacy not just security extremely or seriously hope it ends because of that we rely on our cyber team to help us make decisions and drive those discussion so these relationships are not just you know come about because of benefits that we see on white papers or interactions with the PIO they really are driven from our cyber organization in the indian research that they do envy attend products we're not just looking for a sexy brands name to put in our our branches in our data centers but we're really looking for a tried and tested product and it wasn't a network that really came down to our cyber team because of the integrated nature of the ESD way and the security applies it to em i'm curious in terms of the changing kind of government regulations you know ii had gdpr we've got the California Privacy Act has that impacted your you know kind of prioritization of security and privacy or has that always just been a top priority and that's just you know kind of another box to check yeah man it's always been there we haven't seen it impacted from a sigh from a networking perspective tea to date but as we think about applications we're looking for the flexibility in the application stack to adhere to GT bernini quite frankly any other regulatory control been in the insurance industry we are highly regulated and that type of scale and flexibility is something that we look to as we build new products more modern future and John to you I'm just curious you know some of the advantages of bringing these two things together to really bake the security and the SD win appliance what is that enable you to do that you couldn't do so much before well it's all about supporting the business and the applications so corporate for example you know obviously voice is very important to me they speak to a lot of people and branch offices video training their applications in the cloud and so bringing mass security and that networking together and accelerating it means they get a high quality of service to all the applications which are important to their business so what's next John what are some of the the things as you look forward and you see this this market to continuing to evolve you guys are really starting to take a real leadership position what are some of your priorities as you as you look forward and we're gonna flip the calendar here in just a few short months you know and definitely you know sd-1 an application on our appliance has exploded we just announced we're actually in the top three in terms of sd-1 benders globally what's coming next well I think what we call cloud on-ramp isn't very important where we provide specific routes and information to make sure we have even higher QoS of devices and users getting to the applications and I knew that on the land side of it was starting to roll out something called ST branch which gives you the same kind of fabric topology view control and workflow of access from Wi-Fi from Ethernet switching and we've also integrated nak network access control which gives you that visibility control of IOT devices great so I want it I want to give you the last word you know to share with your peers as they're going through this journey a lot of talk about digital transformation but when the rubber hits the road right you actually got to do do the things and do the small things that make a difference as you've gone through this and you've dealt the security you got a lot of remote branches this continuation around hybrid cloud and and distributed infrastructure what are some of the things on your top of mind and what would you share with some of your peers as they you know start to look at some of these technologies well you've got to have an open mindset and obviously like anything it's okay to fail as long as you learn from your mistakes but as we think specifically about our network and coordinate in particular I think trying to reference some of the technologies and that that requires a lot of data so you need to understand what the future looks like and provide a scale and flexible solution for our customers and John also reference Borden ACK we are in the process of deploy in that and it's all about having that single pane of glass in an integrated solution and makes it easier for a smaller supports team to manage and ultimately Triberr you and Ally investments and other parts of their company well Hilton I know we're up against it on the time I want to thank you for for taking some time out of your busy day and lovely Atlanta and sharing your story and John you know nothing but continued success to you and fortunate we've really been happy to be part of the story and share it and come to the conference's and just another step on that on that journey to success thank you thanks a lot all right thanks gentlemen all right you've been watching the cube from our Palo Alto studios thanks for watching we'll see you next time [Music]

>> Narrator: From Miami Beach, Florida, it's theCUBE, covering Acronis Global Cyber Summit 2019. Brought to you by Acronis. >> Okay, welcome back everyone. It's theCUBE's two day coverage of Acronis' Global Cyber Summit 2019, here in Miami Beach, at the Fontainebleau Hotel. I'm John Furrier, host of theCUBE. We're with Katya Fisher, Partner Chief and Chief Privacy Officer at Greenspoon Marder. Legal advice is right here on theCUBE, ask her anything. We're going to do a session here. Thanks for coming on, appreciate it. >> Thank you very much, I'm going to have to do the little disclaimer that all lawyers do, which is, nothing here is to be construed as advice. It's just opinions and information only. >> I didn't mean to set you up like that. All kidding aside, you closed for the panel here for Acronis' conference. Obviously, cyber protection's their gig. Data protection, cyber protection. Makes sense, I think that category is evolving from a niche, typical enterprise niche, to a much more holistic view as data becomes you know, critical in the security piece of it. What was on the, what were you guys talking about in the panel? >> Well, so, the first issue that you have to understand is that cyber protection is something that has now become critical for pretty much every individual on the planet, as well as governments. So something that we talked about on the panel today was how governments are actually dealing with incoming cyber threats. Because now, they have to take a look at it from the perspective of, first of all, how they themselves are going to become technologically savvy enough to protect themselves, and to protect their data, but also, in terms of regulation and how to protect citizens. So, that was what the panel discussion was about today. >> On the regulatory front, we've been covering on SiliconANGLE, our journalism site, the innovation balance, is regulatory action helpful or hurtful to innovation? Where is the balance? What is the education needed? What's your thoughts on this, where are we? I mean early stages, where's the progress? What needs to get done? What's your view on the current situation? >> So, I'm an attorney, so my views are perhaps a bit more conservative than some of the technologists you might speak with and some of my clients as well. I think that regulation is, as a general matter, it can be a good thing. And it can be quite necessary. The issues that we see right now, with regard to regulation, I think one of the hottest issues today is with respect to data laws and data privacy laws. And that's obviously something that I think everyone is familiar with. I mean take a look at, in the United States alone. We've seen the city of Baltimore dealing with breaches. We've seen other parts of the government, from the Federal level all the way down to municipalities, dealing with breaches in cyber attacks. We've seen data breaches from banks, Capital One, right? I believe Dunkin' Donuts suffered a breach. Equifax, and then at the same time we've also seen individuals up in arms over companies like 23andMe and Facebook, and how data is used and processed. So data seems to be a very very hot button issue today across the board. So something that we're really thinking about now is, first of all, with respect to the regulatory climate, how to deal with it, not only in the United States, but on a global level, because, when we talk about technology and the internet right, we're in an era of globalization. We're in an era where a lot of these things go across boarders and therefore we have to be mindful of the regulatory regimes in other places. So, I'll give you an example. You might be familiar with the GDPR. So the GDPR is in the European Union. It's been in effect now for the last year and a half, but it affects all my U.S. clients. We still have to take a look at the GDPR because at the end of the day my clients, my firm, might be dealing with foreign companies, foreign individuals, companies that have some sort of nexus in the European Union, et cetera. So because of that, even though the GDPR is a set of regulations specific to the European Union, it becomes extremely important in the context of the United States and globally. At the same time, the GDPR has certain issues that then end up conflicting often times with some of the regulations that we have here in the United States. So, for example, the right to be forgotten is perhaps the most famous clause or part of the GDPR and the right to be forgotten is this concept in the GDPR that an individual can have information erased about him or her in order to protect his or her privacy. The problem is that from a technical's perspective, first of all, it's an issue because it becomes very very difficult to figure out where data is stored, if you're using third-party processors, et cetera. But from a regulatory perspective, the conflict comes in when you take a look at certain U.S. laws. So take a look for example at banking regulations in the United States. Banks have to hold some types of data for seven years and other types of data they can never delete. Right? Lawyers. I am licensed by the New York State Bar Association. Lawyers have their own rules and regulations with regard to how they store data and how they store information. HIPAA, medical records. So, you see these conflicts and there are ways to deal with them appropriately, but it becomes some food for thought. >> So it's complicated. >> It's really complicated >> There's a lot of conflicts. >> Yeah. >> First of all, I talked to a storage guy. He's like data? I don't even know which drive that's on. Storage is not elevated up to the level of state-of-the-art, from a tracking standpoint. So, it's just on the business logic is complicated. I can't imagine that. So, I guess my question to you is that, are you finding that the jurisdictional issue, is it the biggest problem, in terms of crossport and the business side or is the technical underpinnings, that with GDPR's the problem or both? What's your-- >> I mean it's both, right? They're a lot of issues. You're right, it's very complicated. I mean, in the United States we don't have some sort of overarching federal law. There's no cyber protection law in the United States. There's no overarching data protection law. So, even in the U.S. alone, because of federalism, we have HIPAA and we have COPPA which protects children and we have other types of acts, but then we also have state regulations. So, in California you have the California Privacy Act. In New York you have certain regulations with regard to cyber security and you have to deal with this patchwork. So, that becomes something that adds a new layer of complexity and a new layer of issues, as we take a look, even within the U.S. alone, as to how to deal with all of this. And then we start looking at the GDPR and all of this. From a technical perspective. I'm not a technologist, but. >> Katya, let me ask you a question on the (mumbles) and business front. (mumbles) I think one of the things. I'm saying it might or may not be an issue, but I want to get your legal weigh-in on this. >> Katya: Sure. >> It used to be when you started a company, you go to Delaware, very friendly, domicile in Delaware, do some formation there, whether you're a C corp or whatever, that's where we tend to go, raise some money, get some preferred stock, you're in business. >> Is there a shift in where companies with domicile, their entity, or restructure their companies around this complexity? Because, there's two schools of thought. This brute force act, everything coming at you, or you restructure your corporate formation to handle some of the nuances, whether it's I have a Cayman or a Bermuda... whatever's going on in the regulatory regime, whether it's innovative or not. Are people thinking like that? Or, what's your take on it? What's some of the data you're seeing from the field around, restructuring around the problem? >> So, with respect to restructuring, specifically around data laws and data protection laws, I'm not seeing too much of that, simple because of the fact that regulations like the GDPR are just so all-encompassing. With respect to companies setting up in Delaware as opposed to other jurisdictions, those are usually based on two issues, right, two core ones, if I can condense it. One has to do with the court system and how favorable a court system is to the corporation, and the second is taxes. So, a lot of times when you see companies that are doing all of this restructuring, where they're setting up in offshore zones, or et cetera, it's usually because of some sort of a tax benefit. It might be because of the fact that, I don't know, for example, intellectual property. If you have a company that's been licensing IP to the United States, there's a 30% withholding tax when royalties are paid back overseas. So a lot of times when you're looking at an international structuring, you're trying to figure out a jurisdiction that might have a tax treaty with the United States, that will create some sort of an opportunity to get rid of that 30% withholding. So, that's where things usually come into play with regard to taxes and IP. I haven't seen yet, on the side of looking for courts that are more favorable to companies, with respect to data privacy and data protection. I just haven't seen that happen yet because I think that it's too soon. >> How do companies defend themselves against claims that come out of these new relations? I mean GDPR, I've called it the shitstorm when it came out. I never was a big fan of it. It just didn't. I mean, I get the concept, but I kind of understood the technical issues, but let's just say that you're a small growing business and you don't have the army of lawyers or if someone makes a claim on you, I have to defend it. How are companies defending themselves? Do they just shut down? Do they hire you guys? I mean, obviously lawyers need to be involved. But, at some point there's a line of where having a U.S. company and someone consumes my media in Germany and it says, hey I'm a German citizen. You American company, delete my records. How does that work? Do I have to be responsible for that? I mean, what's? >> So, it's really case-by-case basis. First of all, obviously, with regard to what I was talking about earlier, with respect to the fact that there are certain regulations in the U.S. that conflict with GDPR and the right to be forgotten. If you can actually assert a defense and sort of a good reason for why you have to maintain that information, that's step one. Step two is, if it's some complaint that you received, is to delete the person's information. There's an easier way to do it. >> Yeah, just do what they want. >> Just comply with what they want. If somebody wants to be off of a mailing list, take them off the mailing list. The third is, putting in best practices. So, I'm sure a lot of things that people see online, it's always great to go ahead and obtain legal counsel, even if you're consulting with a lawyer just for an hour or two, just to really understand your particular situation. But, take a look at privacy policies online. Take a look at the fact that cookies now have a pop-up whenever you go to a website. I'm sure you've noticed this, right? >> John: Yeah. So, there are little things like this. Think about the fact that there are, what is known as clickwrap agreements. So, usually you have to consent. You have to check a box or uncheck a box with respect to reading privacy policies, being approved for having your email address and contact information somewhere. So, use some common sense. >> So, basically don't ignore the prompt. >> Don't ignore the problem. >> Don't ignore it. Don't stick your head in the sand. It'll bite you. >> Correct. And the thing is, to be honest, for most people, for most small companies, it's not that difficult to comply. When we start talking about mid-size and large businesses, the next level, the next step, obviously beyond hiring attorneys and the like, is try to comply with standards and certifications. For example, there's what is known as ISO standards. Your company can go through the ISO 27001 certification process. I think it costs around approximately $20,000. But, it's an opportunity to go ahead, go through that process, understand how compliant you are, and because you have the certification, you're then able to go to your customers and say, hey, we've been through this, we're certified. >> Yeah. Well, I want to get, Katya, your thoughts, as we wrap up on this segment, around Crypto and Blockchain. Obviously, we're bullish on Blockchain. We think this is a supply chain. (mumbles) Blockchain can be a good force, although some think there's some work needs to be done on the whole energy side of it, which is, we would agree. But, still. I'm not going to make that be a wet blanket of excitement. But cryptocurrency has been fraudulent. It's been. The SCC's been cracking down in the U.S., in the news. Lieber's falling apart, although, I called that separately, but, (laughing) it had nothing to do with that Lieber. It was more of Facebook, but. Telegram. We were talking about that, others. People are getting handcuffed on this stuff. They're really kind of clamping down. But, overseas in Asia, it's still an unregulated, seems to be (mumbles) kind of market. Your advice to clients was to shy away, be careful? >> My advice to clients is as follows. First of all, Blockchain and cryptocurrency are not the same thing. Right? Cryptocurrency is a use case coming out of Blockchain technology. I think that in the United States, the best way to think about it is to understand that the term cryptocurrency, from a regulatory perspective, is actually a misnomer. It's not a currency. It's property. Right? It's an asset. It's digital assets. So, if you think about it the same way that we think of shares in a company, it's actually much easier to become compliant, because, then you can understand that it's going to be subject to U.S. securities laws, just like other securities. It's going to be taxed, just like securities are taxed, which means that it's going to be subject to long and short-term capitol gain, and it's also going to be subject to the other regulatory restrictions that are adherent to securities, both on the federal and state level. >> It's interesting that you mentioned security. The word security. If you look back at the ICO craze, internet coin offerings, crypto offerings, whatever you call it, The people who got whacked the most were the ones that went out as a utility tokens. Not to get nerdy on this, but utility and security are two types of tokens. The ones that went out and raised money as the utility token had no product, raised money using the utility that doesn't exist. That's essentially a security. And, so, no wonder why they're getting slapped. >> They're securities. Look, Bitcoin, different story, because Bitcoin is the closest to being I guess, what we could consider to be truly decentralized, right? And the regulatory climate around Bitcoin is a little bit different from what I'm talking about, with respects to securities laws. Although, from a tax perspective, it's the same. It's taxed as property. It's not taxed the way that foreign currency is taxed. But ultimately, yeah. You had a lot of cowboys who went out, and made a lot of money, and were just breaking the law, and now everyone is shocked when they see what's going on with this cease-and-desist order from the SCC against Telegram, and these other issues. But, none of it is particularly surprising because at the end of the day we have regulations in place, we have a regulatory regime, and most people just chose to ignore it. >> It's interesting how fast the SCC modernized their thinking around this. They really. From a speed standpoint, all government agencies tend to be glacier speed kind of movement. They were pretty fast. I mean, they kind of huddled on this for a couple months and came out with direction. They've been proactive. I got to say. I was usually skeptical of most government organization. I don't think they well inform. In this case, I think the SCC did a good job. >> So, I think that the issue is as follows. You know, Crypto is a very very very small portion of what the SCC deals with, so, they actually paid an inordinate amount of attention to this, and, I think that they did it for a couple of reasons. One is because, you asked me in the beginning of this interview about regulations versus innovation. And, I don't think anyone wants to stifle innovation in America. It's a very interesting technology. It's very interesting ideas, right? No one wants that to go away and no one wants people to stop experimenting and stop dreaming bigger. At the same time, the other issue that we've seen now, especially, not only with the SCC, but with the IRS now getting involved, is the fact that even though this is something very very small, they are very concerned about where the technology could go in the future. The IRS is extremely concerned about erosion of the tax space. So, because of that, it makes a lot of sense for them to pay attention to this very very early on, nip this in the bud, and help guide it back into the right direction. >> I think that's a good balance. Great point. Innovation doesn't want to be stifled at all, absolutely. What's new and exciting for you? Share some personal or business updates in your world. What's going on? What's getting you excited these days, in the field? >> What's getting me excited these days? Well, I have to tell you that one thing that actually has gotten me excited these days is the fact that the Blockchain and cryptocurrency industries have grown up, substantially. And, now we're able to take a look at those industries in tandem with the tech industry at large, because they seem to sort of be going off in a different direction, and now we're taking a look at it, and now you can really see sort of where the areas that things are going to get exciting. I look at my clients and I see the things that they're doing and I'm always excited for them, and I'm always interested to see what new things that they'll innovate, because, again, I'm not a technologist. So, for me, that's a lot of fun. And, in addition to that, I think that other areas are extremely exciting as well. I'm a big fan of Acronis. I'm a big fan of cyber protection issues, data protection, data regulation. I think something that's really interesting in the world of data regulation, that actually has come out of the Blockchain community, in a way, is the notion of data as a personal right, as personal property. So, one of the big things is the idea that now that we've seen these massive data breaches with Facebook and 23andME, and the way that big government, big companies, are using individuals' datas, the idea that if data were to be personal property, it would be used very very differently. And technologists who are using Blockchain technology say that Blockchain technology might actually be able to make that happen. Because if you could have a decentralized Facebook, let's say, people could own their own data and then use that data as they want to and be compensated for it. So, that's really interesting, right-- Yeah, but, if you're just going to use the product, they might as well own their data, right? >> Katya: Exactly. >> Katya, thanks for coming on theCUBE. Thanks for the insight. Great, compelling narrative. Thanks for sharing. >> Sure, thank you very much. >> Appreciate it. I'm John Furrier here on theCUBE, Miami Beach, at the Fontainebleau hotel for Acronis' Global Cyber Summit 2019. We'll be back with more coverage after this short break.

>> live from San Francisco celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019 brought to you by IBM wear and its ecosystem partners. >> Well, good afternoon. And welcome back to San Francisco. Where Mosconi north along with David Dante, John Wall's You're watching our coverage here. Live on the Cuba Veum world. 2019 days. I've been over on the other set. I know you've been busy on this side as well. Show going. All right for you >> so far. Yeah, A lot of action going on over here. We had a pact Hellsing on this morning, Michael Dell, with this VM wear hat, we get Sanjay Putin downtown later. >> Yeah, yeah. Good light up. And that lineup continues. Great. Use the CEO Veritas. >> Great to be here. Very John, >> actually, just outside the Veritas Meadow here. Sponsored the this area. This is the meadow set. That >> nice to be here? Yeah, I didn't know >> that. All right, just first off, just give me your your idea of the vibe here. What you are. You're feeling >> what? I think there's a tremendous amount of energy. It's been a lot of fun to be here Obviously VM was talking about this hybrid multi cloud world, and Veritas is 100% supportive of that vision. We work with all the major cloud service providers, you know, eight of us. Google. Microsoft is or we share thousands of customers with the M, where some of the biggest customers, the most complicated customers in the world, where we provide availability and protection and insights for those customers has always >> been the ethos of veritas. When you go back to the early days of Veritas, essentially, it was the storage management, you know, the no hardware agenda, the sort of independent storage company, but pure software. >> That sounds. You >> know, years ago there was no cloud, but there were different platforms, and so that that that that culture has really migrated now into this multi cloud work world. Your thoughts on that >> absolutely look, you know, I'll give an example of a customer that we worked with closely with VM wear on, and that is Renault. America's Renault is Ah, big joint venture. They've got a huge ASAP installation 8000 users 40 terabytes, Big Net backup customer. They also use their products in for a scale and V. R P for availability and D r. And they work with us because we are hardware agnostic. They looked at us against the other competitors, and we're hardware agnostic. And because of that where we came in its 60% lower TCO than those other providers. So we that hardware agnostic approach works really well. You were >> Just touch it on this great little bit when you said, You know whether Tiger, whether it's multi, whether it's private, whatever it is, you know we're here to provide solutions. The fact that this stuff is hard to figure out and really kind of boggle the mind a bit, it's very complex. Um, how much of an inhibitor is that? In terms of what you're hearing from clients and in terms of their progress and and their decision making >> well, let me explain where we sit. And we are the leader in enterprise data protection, availability and insights. We work with the largest, most complex, most high route, highly regulated and most demanding customers on the planet. 99 of the Fortune 100 are customers of Veritas. 10 of the top 10 tell coast 10 of the top 10 healthcare companies and 10 of the top 10 financial institutions. I spend about 50% of my time talking to these customers, so we learn a lot. And here the four big challenges they're facing first is the explosion of data. Data is just growing so fast, Gardner estimates will be 175 Zita bytes of data in 2025. If you cram that in, iPhones will take 2.6 trillion iPhones and go to the sun and back, right? It's an enormous amount of data. Second, they're worried about Ransomware. It's not a question off if you'll be attacked. It's when you'll be attacked. Look at what's happening in Texas right now with the 22 municipalities dealing with that. What you want in that case is a resilient infrastructure. You wanna be terrible to restore from a really good backup copy of data. Third, they want the hybrid multi cloud world, just like Pak Gil Singer has been talking about. That's what customers want, but they want to be able to protect their data wherever it is, make it highly available and get insights in the data wherever it's located. And then finally, they're dealing with this massive growth in government regulations around the world because of this concern about privacy. I was in Australia a few weeks ago and one of our customers she was telling me that she deals with 27 different regulatory environments. Another customer was saying the California Privacy Act will be the death of him. And he's based in St Louis, right? So our strategy is focused on taking away the complexity and helping the largest companies in the world deal with these challenges. And that's why we introduce the enterprise. Data Service is platform, and that's why we're here. VM world Talking >> about Greg. Let's unpack some of those, Asai said. Veritas kind of created a market way back when and now you see come full circle, you got multi cloud. You have a lot of new entrance talking about data management. That's it's always been your play, but you came to the king of the Hell's. Everybody wants a piece of your hide, so that's kind of interesting, But but data growth. So let's let's start there. So it used to be data was, ah, liability. Now it's becoming an asset. So what? What your customers saying about sort of data is something that needs to be managed, needs to be done cost effectively and efficiently versus getting more value on data. And what's Veritas is sort of perspective. >> They're really trying to get insights in their data. Okay. And, uh, that's why we acquired a company called Apt Are. So when I This is my second time of Veritas. I was here from 2003 to 2010 rejoined the company of 2018. I talked to a lot of customers. I've found that their infrastructure was so complex that storage infrastructure so complex the companies were having a hard time figuring out anything about their data. So they're having the hardest time just answering some fundamental questions that boards were asking. Boards are saying because of the ransomware threat. Is all our data protected? Is it backed up? Are all our applications backed up and protected and customers could not answer that question. On the other hand, they also were backing up some data 678 times wasting storage. What apt are does, and it's really amazing. I recommend seeing a demo of that. If you get a chance, it pulls information from Santa raise network file systems, virtual machines, uh, san networking and all data protection applications to get a complete picture of what's happening with your data. And that is one example off what customers really want. >> Okay, so then that kind of leads to the second point, which is ransomware now. Part of part of that is analytics and understanding what's going on in the system as well. So but it's a relatively new concept, right? And ransom. Where is the last couple of years? We've really started to see it escalate. How does Veritas help address that problem? And does apt our play a role there? >> Well, Veritas, it just helps it. Cos address that problem because veritas helps create a resilient infrastructure. Okay, the bad guys are going to get in spear. Phishing works. You know, you you are going to find some employees were gonna click on a link, and the malware is going to get in so all you can do to protect you ultimately have tohave a good backup copies so you can restore at scale and quickly. And so there's been a lot of focus from these large enterprises on restoring at scale very quickly after ransom or attack, it's you're not beholden. You can't be extorted by the ransom or >> the third piece was hybrid. And of course, that leads to a kind of hybrid multi cloud. Let's let's put that category out there now. I've been kind of skeptical on hybrid multi cloud from an application perspective in other words, the vision that you can run any app anywhere in the world without having a retest Rica pile. I've been skeptical that, but the one area that I'm not skeptical and the courage with is data protection because I think actually, you can have a consistent data protection model across your on Prem different on prams, different clouds, because you know you're partnering with all the different cloud cos you obviously have expertise in on premise. So so talk about your approach, their philosophy and maybe any offering. >> Well, this is really what sets us apart. We have been around for 25 years, 2000 patents. We protect everything. 500 different sources of data 150 different targets, 60 different cloud service providers, you know, we compete with two categories of players. We compete with the newcomers, and they only they will only protect your most current technology. They don't go back. We've been around for 25 years. We protect everything, right? We also can't compete with the conglomerates, Okay? In their case, they're not focused. They're trying to do everything. All we do is availability, protection and insights. And that's why we've been in Gardner M Q 13 times and where the market share leader also absolutely >> touch me. Someone Dave was saying about the application side of this. I mean, just your thoughts about, you know, the kinds of concerns the day raises. I mean, it is not alone in that respect. I mean, there are general concerns here, right about whether that that'll fly. What do you think? In terms, >> I think the vision is spot on and like, oh, visions, it takes a while to get to. But I think what VM wears done recently in the acquisition, there've been basically trying to make the control plane for compute okay, and their acquisition of carbon, black and pivotal add to that control plane we're gonna be We are the control plane for data protection. I mean, that's that's the way our customers rely on, >> but that makes sense to me. So I think I feel like the multi cloud vision is very aspirational today, and I think it's gonna be really hard to get there without homogeneous infrastructure. And that's why you see things like Outpost to see the Oracle has clouded customer. You've got Azure Stack. So and I think it's gonna be a multi vendor world. However I do think is it relates the data protection you can set a standard and safe. We were going to standardize on Veritas. So one of us So I think that it's it's achievable. So that was my point there. The last one was was regulations. Do you think GDP are will be a sort of a framework globally body of customers seeing there? >> Well, they're dealing with more than GDP are like I talked about that one customer, 27 different regulatory environments and the challenge there is. How do you deal with that when you don't know what you have in terms of data, the 50% of data is what we call dark data. You don't know anything about right, so you need help classifying it, understanding and getting insight into that data, and that's what we can help >> our customers. But howdy, howdy, dildo. In that environment, I mean, I mean, a day raises the point. This is obvious. A swell that mean you cite California right, which is somewhat infamous for its own regulatory mindset. I mean, how do you exist? What? The United States has privacy concerns and Congress can address it, and various federal agencies could do the same Europe. Obviously we talked about now Australia. Now here. Now there you get this Balkan I system that has no consistency, no framework. And so how do you operate on a global scale? >> A. Mentally. It relies on classifying that data right. Understanding what's where and what do you have is a P I. I personally identifiable information. Is it information that's intellectual property? What kind of data you have once you have that insight, which is what we provide, you can layer on top of the regulatory Is that compliance? >> Star I P. Is that Veritas i p. A blender? >> It's a blend of avatar and veritas I p. We have a product called Info Studio that helps toe provide that now Remember one of the things that are net backup product has is a catalogue of data. So we know where the data is primary to secondary storage, and we have all the versions of that data. And then we can run analytics against the secondary storage and not hit the primary systems. Right? So we're out of band to the primary systems, and that turns out to be very valuable in the state's a >> question. The catalog. I can't do this without a catalogue in the enough to geek out here a little bit, but but you've got a little bit when you bring in multi clouds. Other clouds. How do you incorporate you know that knowledge into your catalog? >> Yeah. Art, art, technology work Idol of works across multiple clouds. So we work with 60 different Cloud service providers. There's three big ones represented here today. Microsoft, AWS and Google. We work very closely with all three, and >> that's because you do the engineering at the A P. I level. Our engineering teams work very, very closely together. Okay, um, so let's talk about competition a little bit. The markets heated up. It's great. It's good to see all this VC money floating in. Everybody I said wants a piece of your hide. Why Veritas? >> Well, I explained that, you know, we are the leader in enterprise, data protection, availability and insights. There are some newcomers. They just will support you on your current technology. They don't support the infrastructure you've had for many years. If your large complicated enterprise you have layers of technology, we support all that with VIN amount for 25 years against, the big conglomerates were completely focused. And that's why we're the leader, according to Gartner, in the Leader's Quadrant 13 years >> now. And just as we close up you talked about, you brought up the case in Texas, about 22 municipalities. You do a lot of public sector work states, federal government ever. It's just what is the difference of different animal between public and private and and what you need to do in terms of providing that >> we're struggling with the same challenge. In fact, we work with some of the largest government agencies in the world, and they're struggling with exactly the same challenge. They also want leverage the public cloud. They're worried about ransom where you know they're dealing with data growth. All of these are challenges to them. And that's the, uh So these are common challenges we're addressing. Our strategy is to help our customers with these challenges so they can focus on the value of data >> 18 months in. You seem pumped up. Does having a great time team fired up >> way. Get that right. Great. But you're okay with big geeking out to write a very good thanks for the time You've run out of time. 40 Niners next time. All right. Greg Hughes joining us from Veritas. Back with more Veum, World 2019 right here on the Cube. >> Thank you.

>> Live from Las Vegas, it's theCUBE. Covering Informatica World 2019. Brought to you by Informatica. >> Welcome back, everyone, to theCUBE's live coverage of Informatica World 2019. I'm your host Rebecca Knight, along with my co-host John Furrier. We are joined by Tracey Newell, she is the President Global Field Operations at Informatica. Thank you so much for coming on theCUBE, for coming back on theCUBE. >> Coming back on theCUBE, it's great to be here. >> So the last time you were on, you had just taken over as the president of Global Field Operations. Give our viewers a catch up on exactly what you've been doing over these past two years, and what the journey's been like. >> Yeah, no that's great, thanks so much. As a reminder the last time we were together, I had just joined the company. I was literally two weeks in, and yet I actually did join Informatica three years ago. So I joined on the board of directors, and I was on the board for two years, and the company was doing so extremely well that after a couple of years we all agreed that I would step off the board and join the management team. >> I got to get in on this! >> I know, exactly. I've got to get off the sidelines and get into the game. >> Both sides of the table, literally. >> Exactly. >> So that's really interesting that you were on the board watching this growth and seeing, obviously participating in it, too, as a board member, but then you said, "I want to be here, I want to be doing this." What was it about the opportunity that so excited you that you felt that way? >> Well, it's funny, because when I did join the management team I spent two months on a listening tour, and the first question from all the employees and our partners was, "Why'd you do that?" Usually it goes the other way around, you go from the management team to the board. And the answer was really simple in that my hypothesis in joining the board was that digital transformation is an enterprise board of director's decision, that governments and large organizations are trying to figure this out with the CEO, the board, the management team, because it's critical, and yet it's also really hard. It's complicated, the data is everywhere. And so when you have something that's important and really complicated, you need a thought leader. And so my belief was that Informatica should be that thought leader. And two years in we were doing so phenomenally well with the platform play that we had been driving from an R&D standpoint, it just seemed like such an amazing opportunity to literally get off the sidelines and get into the game. And it's just been fabulous. >> And you have experience, obviously, doing field organizations so you've been there, done that. Also you have some public sector experience, so also being on the board was a time when Informatica went private. And that was a good call because they don't have to deal with the shot clock of the public markets and doing all those mandatory filings, and a lot of energy, management energy goes into being public company. >> That's right. >> At the time where they could get the product development and reposition some of the assets, and the thing that was interesting with you guys, they had customers already. So they didn't have to go out and get new customers to test new theses. >> That's right. >> They had existing customers. >> Oh no, we serve the biggest companies and governments on the planet. Globally, a very large percentage of the global 2000, is kind of our sweet spot. And yet thousands and thousands of customers in the mid market. And so to your point, John, exactly we had built out this platform that included all things on-premise, we're almost synonymous, PowerCenter and ETL, that's kind of been our sweet spot. And MDM data quality, but adding in all of the focus on big data, all the area of IPAAS, all the work that everybody's doing with AWS, with Azure, with Salesforce.com, with Google Cloud, and suddenly we've got this platform play, backed by AI and machine learning, and it's a huge differentiator. >> So you've seen a lot of experience, again you worked in the industry for a long time, you know what the field playbook is, VCs say the enterprise playbook. It's changing, though, you're seeing some shifts and Bruce Chizen was talking to me yesterday about this, there's a shift back to technology advantage and openness. It used to be technology advantage, protect it, that's your competitive advantage, hold it, lock in, but it's changing from that to technology, but open. This is the new equation, what's your take on that? >> Our strategy's been really simple, that we want to be best of breed in everything that we do. And Gartner seems to agree with us. In all five categories we play in we are up and to the right. And yet we want you to get a benefit that if you do decide to buy one product, and then add a second, or a third, or a fourth family, you're going to get the benefit of all that being backed by a platform play, and by AI and machine learning. And so this concept of we'll work with everybody, a customer called us Switzerland of Data, and that's certainly true, we partner with everybody. Where you do see synergies to leverage your entire data platform, you're going to get a real advantage that no one else will have. >> You've got a lot of customers, this is a very intimate conference here at Informatica, this is our fourth year covering it, it's been great to watch the journey, but also the evolution and the tailwinds you guys have. What are some of the customer conversations you're having? You're in all the top meetings here, I know you guys are busy running around, I see you doing meetings and the whole team's here. What are some of the top-level priorities and challenges and opportunities that your customers have? >> We literally have thousands of people at the conference here as you know, and it's just been phenomenal. So I've been in back-to-back meetings, meeting with some of the largest companies in retail that are trying to figure out, "How do I serve my customer base online?" "And yet when they walk into one of my stores, "I want to know that. "My salesperson needs to know exactly what that person's "been shopping for, and looking on the Internet for, "if they're on my site, "or perhaps what they've been tweeting about." So they want to know everything about their customer that there is to know. The banks want to know who their high wealth clients are. And hey want to make sure that if they call in on a checking account and have a bad customer service experience, they want to know that. If it's a hospitality company, they want to understand what's going on every time you check into a hotel. If you looked for a quote and you don't actually follow through, they want to understand that. And so there's this theme of understanding everything that there is to know about a customer. And yet at the same time, a huge requirement for governance, in the California Privacy Act, the CCPA and GDPR are changing everything. I had a large bank once say, and this was years ago, "How can I forget you?" Which is what GDPR says I have the right, you have the right to be forgotten in Europe. How can I forget you if I don't know who you are? Again that's because data's everywhere, and again we're enabling that, so it's a pretty exciting time. It literally is about companies transforming themselves. >> I remember the industry when search engines came out, when the web came out, you had Google and those greenfield opportunities, they were excellent, you type in a keyword and you get results. When people tried to do enterprise search, it was like all these different databases, so you had constraints and you had legacy. Similar today, right? So how has that changed? What's different about it now? And again you had compliance and regulation coming over the top. How does an enterprise unlock those constraints? >> It's funny, you say unlock the power of data is one of our catchphrases. I'm meeting with CIOs around the planet who sound like they're CMOs, because they're using these phrases. They're saying things like, "I need to disrupt myself before someone disrupts me." Or there was one, it was a large oil and energy, it was a CIO at this massive company said, "Data's the new goldmine, and I need a shovel." So they're using these phrases, and to your point, how do you do that? Again, we do think it is about getting the right platform that plays both on-premise and ties in everything the customers are doing in cloud. So we see partnerships as being critical here. But at the same time, one of our fastest growing solutions has been our enterprise data catalog, which is operating at the metadata level. My peer in products Amit Walia likes to say, "How come you can ask the Internet anything at all?" You're so used to it, when your kids ask you a question, you just get online, I don't know, and get the answer. But you can't do that in your own enterprise. And suddenly, because of what we're doing at the metadata level working with all of the different companies around the globe through open APIs, you can now do that inside your enterprise, and that is really unlocking the capabilities for companies to run their businesses. >> You're giving us so much great insight into the kinds of conversations you're having about this deep desire to know the customer and understand his wants and needs at every moment. And yet the technology is so often the easy part, and the hard part of the implementation are the people and the processes. Can you talk a little bit about the stumbling blocks and the challenges that you're seeing with customers as they are embarking on their digital transformations? >> That's a great question. Because one of the things that I caution our clients about is companies get so focused on, I've got to pick the right technology. And we agree with that, again, that's why we focus so much, we've got to be best in breed in every decision. We're not going to lock you into something that doesn't make sense. And yet half of the battle, if you would, in these projects, it's not about the technology, it's a people/process issue. So think about to have a comprehensive view of your data, if you're a large CPG company or a large bank, you might have 10 CIOs, 50 CIOs. We have customers that have 10 ERP systems, we have folks that talk about 50 ERP systems. These are very cross functional, complex projects, and so our focus is on customer success and customer for life. I have more people in customer success than I do in sales by design. Literally thousands of people around the world, this is all that we do, that are focused on business outcomes. And so we really give an extra guarantee, if you would, to our customers to make sure they know that we're in this to make sure that they're successful, and when we start running into challenges, we're going to raise those high so that both organizations can make sure that we get to that promise that everybody is committed to. >> Talk about the ecosystem, because you continue to get success with the catalog, which is looking good. Great that, by the way, we covered that on theCUBE, I remember those conversations like it was yesterday. That really enables a lot, so you're seeing some buzz here around obviously the big clouds, the Google announcement, Amazon, and Microsoft are all here, on-premise, you've got that covered. But the ecosystem partners have a huge economic opportunity, because with the value proposition that you guys are putting forth that's rolling out with a huge customer base, the value-to-economic shift has changed, so that the economics are changing for the better for the customer and the value's increasing. That's kind of an Amazon-like effect if you think about that flywheel. That's attracting a lot of people in to your ecosystem because there's a money making opportunity. >> That's right. >> Talk about that dynamic. >> It's been humbling. I'm really pleased with Informatica World and how things are shaping up because we've had some amazing speakers here as you mentioned, from Amazon, Thomas Crane here from Google Cloud, AWS sending their CMO. It's just been a phenomenal event, yet if you go to the show for literally dozens and dozens and dozens of other providers that are critical to our customers that we want to partner with. When we say partner, we actually do deep R&D together so that there's a true value proposition where the customer gets more and a better-together solution when they choose Informatica and their critical partners. There's another category of partners that I think you're hinting at which is the large GSIs. >> The global system integrators, yeah. >> The global systems integrators. >> Accenture, Deloitte. >> Accenture, Deloitte, Cognizant have been phenomenal partners to us. And so again, when you talk about this being a board level discussion, which literally I've met with so many CIOs who say, "I just presented to my board last week, "let me tell you about this journey that we're on." Of course the large global system integrators are in the middle of that and we are very clear, we don't want to compete with those folks that are so good at both the vision and also really good in arms and legs and execution to help drive massive workflow change for our clients. So we work together brilliantly with those folks. >> And these are meaty projects, too, so it's not like they're used to, back in the old days when these projects were massive, rolling out these big ERP systems, the CRMs, back when people were instrumenting their operation of businesses. Similar now with data, these are massive, lucrative, profitable opportunities. >> These are really strategic for the client, the global system integrator, and for us for all of the same reasons. This drives massive change in a good way for our clients to keep ahead of whoever's nipping at their heels, but certainly it's a tremendous services opportunity for the large integrators, there's no question. >> Being humble. >> One of the things that's really coming through here is Informatica's commitment to solving the skills gap, especially with the Next 25 program, and this is something your company's being really thoughtful about. I'm interested from your perspective, particularly as somebody who's been in the technology industry and was on the board for a while, how do you see the skills gap and what the technology industry is doing as a whole to combat it? And then your advice from your vantage point in terms of what you think are the next things that kids should be studying in schools? >> This reminds me, and Furrier, you're talking about the old days, so I'm going to date myself, it reminds me a lot of when the Internet first started to occur. This is a very similar type change. People have been, companies have been trying to make these changes and they're starting to realize that it does start, they've got to have a good grasp of the data in order to run all of these strategic initiatives that they've got. And so it's tremendous opportunity, to your point, for young people. So how do we think about that? Certainly we do our fair share of hiring interns trying to get them early in life, when they're sophomores, juniors coming into senior year and then hiring those folks. So we see an opportunity for our own company to bring in those young people, if you would. And then the GSIs, the global systems integrators, we partner quite a bit with them, because we see them as massive scalers, they have-- >> How about people specialize in majors, any areas of interest that someone might want to specialize in to be a great contributor in the data world? Obviously stats and math are clear on machine learning and that side. But there's affects, there's societal, business outcome challenges that have not yet been figured out. What areas do you see that someone can go after, have a career around? >> So it literally is a business and a technical problem that we're solving, and so there's going to be career opportunities for everyone that's in school. Whether it be on the business side, whether it's business management, marketing, sales, because again think about when you talk about change of management, it is a CMO trying to rethink how do they reach their clients. It is a sales leader thinking, "How do I get better analytics as to what's working "and what's not working?" And then of course it crosses over into computer science and engineering, as well, where you're actually developing these products, and developing these AI applications that are just beginning to take off. But it's in the early days, so for young folks coming out of schools this is a tremendous opportunity. >> Well, next you'll have to find what's up with the field, and your customers, and then next year, next event. >> Yeah, I can't wait, it's great. I've really enjoyed spending time with you all, and we look forward to seeing you soon. >> Indeed, well thank you so much for coming on theCUBE, Tracey. >> Okay, thank you. >> Thank you. I'm Rebecca Knight, for John Furrier, you've been watching theCUBE's live coverage of Informatica World, stay tuned. (upbeat music)

>> Live from Las Vegas, it's theCUBE. Covering Informatica World 2019, brought to you by Informatica. >> Welcome back everyone to theCUBE's live coverage of Informatica World here in Las Vegas. I'm your host, Rebecca Knight along with my co-host John Furrier, we are joined by Jitesh Ghai, he is the Senior Vice President and General Manager Data Quality, Security and Governance at Informatica. Thank you so much for coming or returning to the show Jitesh. >> My pleasure, happy to be here. >> So, this is a real moment for data governance, we have the anniversary of GDPR and the California Privacy Act it's a topic at Dabos, there is growing concern among the public and lawmakers over security and privacy, give us the lay of the land from your perspective. >> Right, you know it is a moment for data governance, what's exciting in the space is governance was born out of risk and compliance and managing for risk and compliance, but really what it was mandating was healthy data management practices, how do we give the regulators comfort that our data is of high quality, that we know the lineage of where data is coming from that we know how the business relies on the data what is critical data? And while it was born to give the regulators comfort, what organizations very quickly realized is well when you democratize data, you need to give everybody that comfort, you need to give your data scientists, your data analysts, that same level of contextual understanding of their data right, where did it come from? What's the quality of it? How does the business use it, rely on it? And so that has been a tremendous opportunity for us, we've supported organizations, financial services from a BCBS 239 CCAR, counterparty credit risk, but what's happened is from a data democratization, data scale perspective, self-service analytics perspective, is what moved from terabytes to petabytes. We've moved from data warehouses, to data lakes and you can't democratize data unless there's a governed framework. I don't know, it sounds kind of like wait, democratizing data is supposed to be free data everywhere, but without some governed framework, it's a bit of a mess, and so what we're enabling organizations is the effective consumption and understanding of where their data is, discovering it, so that the right people can consume the data that they care about, the right data scientists can build the right models, the right analysts can build the right reports and the executives get the right confidence on what reports they're getting, what KPI's they're getting. >> One of the things that we talked last year, you had a couple customers on, you had told a great story, you guys had had the benefit as a long-standing company, 25 years in the private for large-customer base, but the markets changed, you mentioned governance I mean we're in the one year-anniversary of GDPR. >> Right. >> And I think everyone's kind of like OK what happened last year? More privacy laws are coming and one of the themes this year is clarity with data, but also in the industry you know access to data, making data addressable, because AI needs data sets, cloud has proven that, SAS business models, using data winning formula, that's clear if you're born in the cloud. Enterprises now want that same kind of SAS-like execution on the applications side, whether it's SAS or using AI for instance, >> Right. >> So when you have more regulation, inherent nature is to oh like more complexity, how are customers dealing with the complexity of this, because they want to free it up, but at the same time they want to make sure that they can respect the laws for individuals, but also governments aren't that smart either so you know, the balance there, what's the strategy? >> And therein lies the challenges with privacy specifically, it's not just about quality counterparty credit risk in like five or seven systems in a data warehouse, it's all the data in your enterprise, it's the data in production, there's the data in your DevOps environment, it's all your data literally, structured all the way to unstructured data like Word, PDFs, Powerpoints. And you need a governing framework around it, you need to enable organizations to be able to discover where is there sensitive information, how is there sensitive information proliferating through the organization? Is it protected? Is it not protected? And what's particularly, you know, we're all consumers, I'm pretty confident some or all of our data has been breached at some point, enabling organizations, what these privacy regulations are doing is they are giving us, as individuals, rights to go to the organizations we transact with and ask them, what are you doing with out data? Forget my data or at least tell me how you're processing it and get my consent for the data. >> Yeah, I mean policy and business models are certainly driving that and with regulation, I see that, but the question is that when you move the impact to the enterprise, you got storage drives. You store it on drives as a storage administrator you've got software abstractions with data, like you guys do. So, it's complicated, so the question is, for you, is what are customers doing now? What's the answer to all this? >> The answer really comes down to you need to scale to the scope of the problem, it's a thousand x-increase, you're going from terabytes to petabytes right? And so, you need an AI, an ML, an intelligent solution that can discover all of this information, but it can map it to John Furrier, this is where John Furrier's information is, it's in the human capital management system, the CRM system, organizations know, may start knowing whether sensitive data is, but hey don't know who it belongs to, so when you go to invoke your right to be forgotten or portability, today, what we're enabling organizations with is hey, we'll help you discover the sensitive information, but we'll also tell you who it belongs to, so that when John shows up or Rebecca, you show up, you just have to punch in their name and we'll tell you all the systems, that it's in. That is something that requires teams of database administrators, lawyers, system administrators that needs to be automated, to truly realize the potential of these privacy regulations, while enabling organizations to continue to innovate and disrupt with data. >> What's your take on whether or not consumers truly understand the scope of these privacy regulations, I mean talking about GDPR and you get the pop-ups that say do you consent and you just say yes, I just need to get to this site and so you blithely, just press yes, yes, yes so you are technically giving your consent, but do you, I mean what's your take, do consumers truly understand what they're doing here? >> You know, I think historically, we've all said yes, yes, yes, over the last, I would say two years with growing regulations and significant breaches, there is a change in customer expectations, you know, there's a stat out there in the event of a data breach, two-thirds of consumers of a particular organization blame the organization for the breach, not the hackers, right, so it's a mindshift in all of us, where you're the custodian of my data I'm counting on you, whatever organization I'm transacting with ,to ensure and preserve my privacy, ensure my data's protected. So, that's a big shift that's happened, so whether you're doing it for regulatory reasons, CCPA North America, there's several other state-wide regulations coming out or GDPR, the consumer expectation, forget regulations, it's brand preservation, it's customer trust, it's customer experience, that organizations are really having to solve for from a privacy standpoint. >> Tell what the news around yesterday around the shift of the trust pieces, because that's a huge deal. Because trust is shifting, expectations are shifting, so when you have shifting expectations, with users and buyers, customers, the experience has to shift. So, take us through what's the new things? >> Well, the new things are, you know, you look at we're enabling organizations to be data-driven, we're enabling organizations to transform, build new products, new services, be more efficient and for that, you need to enable them to get access to data. The counter, the tension on the other end is how do we get them broad-based access while ensuring privacy, right, and that's the balance. How do we enable them to be customer-centric and optimal in engaging with their customers while preserving the privacy of their customers and that really comes down to having a detailed understanding of what your critical data is, where is it in the organization and how an organization is using that data. Enabling an organization to know that they're processing data with the appropriate consent. >> What's interesting to me, when I was with press yesterday, is also the addition of how the cloud players are coming onboard, because you know, one constituent that's not mentioned in that statement is that you guys are kind of keeping an eye on, that are impacted by this, is developers, because you know developers like infrastructures coded with DevOps. Don't want to be provisioning networks and storage, they just write to the API's. Data is kind of going through that similar experience where, if I'm a developer doing an IOT app, I'm just going to use the cloud. I put the data there, I don't need to have a mismatch of mechanisms to deal with some governance compliance rules. >> Correct and that's why it needs to be built-in by design. And you know there's this connotation that- >> Explain that, what does built-in by design mean. >> Well you need to have privacy built-into how you as a business operate, how you as a DevOps team or development team, build products, if that's built-in to how you operate, you enable the innovation without falling into the pitfalls of oh you know what we broke some privacy regulations there we breached our customers trust there, we used data or engaged with them in manner that they weren't comfortable with. >> So, don't retro-fit after the fact? Think holistically on the front-end of the transformation in architecture. >> It's an enabler, in that if you do it right to begin with, you can continue to innovate and engage effectively, versus bolting it on as an afterthought and retro-fitting. >> It really seems like it is this evolution in thinking from this risk and compliance, overdoing this to check all the boxes, versus here are our constraints, but our constraints are actually liberating, is what you're saying. >> Right, but you can't democratize data, without giving the consumers of that data an understanding of the quality of that data, the trustworthiness of that data, the relevance of the data to the business, you give them that and now you're enabling your analytics, your data scientists, your analytics organizations to innovate with that data with confidence and if you do it within a framework of privacy, you're ensuring that you're preserving customer trust while you're automating and building intelligent and engaging customer experiences. >> What I love about the data business right now, is it's exciting because it's real specific examples of impact, security, you know, national security, to hackers, to just general security, privacy of the laws, But, I've seen the development angles interesting too, so when you got these two things moving, customers can ignore this, it's not like back-up and recovery where same kind of ethos is there, you don't want to think about it after the fact, you want to build it in, you know, there's certainly reasons why you do that, in case there's a disaster, but data is highly impactful all the time. This is a challenge, you guys can pull this off. >> Well you know, it's a, with privacy, it's no longer about a few systems, it's all your data and so the scope is the challenge and the scale applies for privacy, the scale applies for making data available enterprise wide and that's where you need and you know we spoke about AI needs data, well data also needs AI. And that's where we're leveraging AI and ML. Building out intelligence, to help organizations solve that problem and not do it manually. >> You know, I've said it on theCUBE, you've probably heard it many times, I say it all the time, scale is the new competitive advantage. Value is the new lock-in. No proprietary software anymore, but technology is needed. I want to ask you, you've been talking about this with some of your customers last year around data is that you need more scale, because AI needs more access to data, because the more visibility into data, the smarter, machine learning and AI applications can become. So Scale is real. What is the, what are you, you guys have some scalosity in your customers, you got the end-to-end, got the catalog and everything is kind of looking good, but you have competition How would you compare to the competition, when people say hey Jitesh, a start-up just popped out or XYZ company's got the solution, why should I go with them or you? What's the difference, what's the competitive angle? >> You know, the way we're thinking the problem is founded on governance is an enabler it's not about locking things down for risk and compliance, because you know, the regulators want to know that this particular warehouse is highly tightly controlled, it's about getting the data out there, it's about enabling end-users to have a contextual understanding when you're doing that for all of your data, within around, that's a thousand X-increase in the data, it's a thousand X-increase in your constituents, you're not supporting, the risk and compliance portions of the organization, you're supporting marketing, you're supporting sales, you're supporting business operations, supply chain, customer-onboarding and so with the problem of scale, practices of the past, which were typically manual laborious, but hey at the risk of non-compliance, we just had to deal with them, don't practically in any way scale, to the requirements of the future which is a thousand X-increase in consumers and that's where intelligence and AI and ML come in. >> The question I have for you is, where should customers store their data? Is there an answer to that on premises or in the cloud? What are they doing? >> The answer is yes, (Knight laughs) the customer should store their data, what we see, the world is going to be hybrid, mainframes are still here, on-premise will still be here many years from now. >> So you're taking the middle of the road here, so >> There's Switzerland. >> You're saying whatever they want on-premise or cloud, is there a preference you see with customers? >> Well, you know it depends on the applications , depends on regulations, historically regulations especially in financial services, have mandated a more on-premise stance, but those regulations, are also evolving and so we see, the global investment banks all of a sudden, we're having all sorts of conversations about enabling them to move select portions of their data estate to the cloud, enabling them to be more agile, so the answer is yes and it will be for a very long time to come. >> Final question, one of the most pressing problems in the technology industry is the skills gap. I want to hear your thoughts on it, how as a Senior Executive at Informatica, how worried are you about finding qualified candidates for your open-roles? >> You know, it is a challenge, good news is, we're a global organization, my teams are globally-distributed. I have teams in Europe, North America and Asia and the good part about that is if you can't find it in the valley, you can certainly find the talent elsewhere, and so while, it is a challenge, we're able to find talented engineers, software developers, data scientists, to help us innovate and build the intelligence capabilities to solve the productivity challenges, the scale challenges of data consumption. >> Jitesh, talk about the skills required for people coming out of school, take your Informatica hat off, put your expertise hat on, data guru hat, knowing that data is going to continue to grow, continue to have more impact across the board, from coding to society affix, whatever, what are some of the key skills in training, classes or courses or areas of expertise that people an dial-up or dig into that might be beneficial to them that may or may not be on the radar curriculum or, say is, part of school curriculum, >> you know we engage with universities in North America, in Europe, in Asia, we have a large development center in India and we're constantly, engaging with them. We're on various boards at various universities, advisory standpoint, big data standpoint and what we're seeing is as we engage with these organizations, we're able to feed back on where the market is going, what the requirements are, the nature of data science, the enabling technologies such as platforms like Spark, languages like Python and so we're working with these schools to share our perspectives, they in turn, are incorporating this into their curriculums and how they train future data scientists. >> When you see a young gun out there that's kicking butt and taking names and data, what are some of the backgrounds? Is it math, is it philosophy, is there a certain kind of pattern that you've seen as the makeup of just the killer data person? >> You know, it's interesting, you mention philosophy, I'm a big, I've hired many philosophy majors that have been some of the best architects, having said that, from a data science perspective, it's all about stats, it's all about math and while that's an important skillset to have, we're also focused on making their lives easier, they're spending 70% of their time, doing data engineering versus data science and so while they are being educated from a stats, from a data science foundation, when they come into the industry, they end up spend 70% of their time doing data engineering, that's where we're helping them as well. >> So study your Socrates and study your stats. >> I like that. (Knight and Furrier laugh) >> Jitesh, thank you so much for coming on theCUBE. >> My pleasure, happy to be here, thank you. >> I'm Rebecca Knight for John Furrier, you are watching theCUBE.