>>Welcome back everyone to the cubes coverage here in Seattle, Washington for AWS's marketplace seller conference. The big news here is that the Amazon partner network and marketplace coming together and reorganizing into one organization, the AIST partner organization, APO bringing together the best of the partnership and the marketplace to sell through. It's a sellers company. This is the second year, but technically with COVID, I call it a year and a half. This is the cube. I'm John for your host. Got a great guest, Leah for sale vice president of business development at four square. Leah, thanks for coming on the cube. Look great. Yeah. >>Hey, thanks. Thanks for having me here. >>So four square, everyone, and that has internet history knows you. You check in you'd become the mayor of a place right back in the day, all fun. It was a great app and I think it was competitor go sold the Facebook, but that was the beginning of location data. Now you got Uber apps, you got all apps, location, everywhere. Data is big here in the marketplace. They sell data, they got a data exchange, Chris head of marketplaces. Like we have all these things we're gonna bring 'em together, make it simpler. So you're on the data side. I'm assuming you're selling data and you're participating at the data exchange. What is Foursquare doing right now? Yeah, >>Exactly. So we are part of the data exchange. And you mentioned checking in. So we, we are really proud of our roots, the, the four square app, and that's kind of the basis still of our business. We have a hundred million data points, which are actually places of interest across the world 200 countries. And we are we're in the business of understanding whereplace are and how people move through those places over time. And >>What's the value proposition for that data. You're selling the data. >>We are selling the data and we're selling it. You can think about use cases. Like how can I improve the engagement with my app through location data? So for example, next door, as a customer of ours, everyone knows next door. When a new business comes online, they wanna make sure that business is a real business. So they use our places to ensure that the address of that business is accurate. >>So how did you, how do you guys get your data? Because if you don't have the first party app, you probably had critical mass of data. Yeah. But then do other people use your data and then re contribute back in kinda like, well, Stripe is for financial. You guys are plugging in yeah. To >>Apps. A great question. So we still do have our consumer apps. We're still proud of those. It's still a basis of our company really. Okay. So, but we take that data. So our first party data, we also, for all the web, we have some partners integrate our SDK. And so we're pulling in all that data from various sources and then scrubbing it and making sure we have the most unique. >>So you guys still have a business where the app's working. Yep. Okay. But also let's just say, I wanna have a cube app. Yeah. And I want to do a check in button. Yep. So rather than build checking in, could I OEM you could four square is that you >>Could, and we could help you understand where people are checking in. So we know someone's here at the Hilton and Bellevue, we know exactly where that place is. You building the Cub app. You could say, I'm gonna check in here and we are verified. We know that that's the >>Right place. So that's a good for developer if they're building an app. >>Absolutely. So we have an SDK that any developer can integrate. >>Great. Okay. So what's the relationship with the marketplace? Take us through how Foursquare works with AWS marketplace. >>Sure. So we are primarily integrated with ADX, which is sort of a piece of marketplace it's for data specifically, we have both of our main products, which are places that POI database and visits, which is how people move through those places over time. So we're able to say these are the top chains in the country. Here's how people move throughout those. And both those products are listed on ADX. >>So if I'm in Palo Alto and I go to Joe in the juice yeah. You know that I kind of hang in one spot or is it privacy there? I mean, how do you know like what goes on? Well, >>We know somebody does that. We don't >>Know that you do that. So >>We ensure, you know, we're very privacy centric and privacy focused. We're not gonna, we don't tell anybody at you >>Yourself it's pattern data. It is. >>Okay. So it's normalized data, right? Over time groups of people, >>How they, how are people using the data to improve processes, user experience? What are some of the use cases? >>So that example, nextdoor, that's really a use case that we see a lot and that's improving their application. So that nextdoor app to ensure that the ACC, the data's accurate and that as you, as a user, you know, that that business is real. Cuz it's verified by four wear. Another one is you can use our data to make business decisions around where you're gonna place your next loca. You know, your next QSR. So young brands is a customer of ours. Those are, those guys are pizza hut KFC. They work with us to figure out where they should put their next KFC. Yeah. >>I mean retail location, location, location. Yeah. >>Right. Yeah. People are still, even though e-commerce right. People still go into stores >>And still are. Yeah. There's, there's, there's probably lot, a lot of math involved in knowing demographics patterns. Volume. >>Yeah. Some of our key customers are really data scientists. Like the think about cus with businesses that have true data science companies. They're really looking at that. >>Yeah. I mean in, and out's on the exit for a reason. Right. They want in and out. Yeah. So they wanna put it inland. >>Right. And we can actually tell you where that customer from in and out where they go next. Right. So then, you know, oh, they go to this park or they go somewhere and we can help you place your next in and out based on that visitation. >>Yeah. And so it's real science involved. So take us through the customers. You said data scientists, >>Mostly data scientists is kind of a key customer data science at a large corporation, like a QSR that's >>Somebody. Okay. So how is the procurement process on the marketplace? What does the buyer get? >>So what we see the real value is, is because they're already a customer of Amazon. That procurement is really easy, right? All the fulfillment goes through Amazon, through ADX. And what you're buying is either at API. So you can, that API can make real time calls or you're buying a flat file, like an actual database of those hundred points of interest. >>And then they integrate into their tool set. Right. They can do it. So it's pretty data friendly in terms of format. >>You can kind of do whatever you want with it. We're gonna give you that as long as you're smart enough to figure out what to do. Do we have a >>Lot of, so what's your experience with AWS marketplace? I mean, obviously we, we see a lot of changes. They had a reorg partner network merging with marketplace. You've been more on the data exchange, Chris kind of called that out. It's yeah. It's kind of a new thing. And, and he was hinting at a lot of confusion, but simplifying things. Yeah. What's your take of the current AWS marketplace >>Religions? I actually think ADX because our experience has primarily been ADX. I think they've done a really good job. They've really focused on the data and they understand how CU, how, you know, people like us sell our data. It hasn't been super confusing. We've had a lot of support. I think that's what Amazon gives you. You have to put a lot of effort into it, but they're also, they also give you a lot of support. >>Yeah. And, and I think data exchange is pretty significant to the strategic. It is >>Mission. It is. We feel that. Yeah. You know, we feel like they really value us as a partner. >>What's the big thing you're seeing out there right now in data, because like you're seeing a lot more data exchanges going on. There's always been data exchange, but you're seeing a lot more exchanges between companies. So let's just take partners. You're seeing a lot more people handle front end of a, a supply chain and you got more data exchanges. What's the future of data exchanges. If you had to kind of, you know, guess given your history in, in the industry. Yeah. What's the next around the corner trend? >>I think. Well, I think there's a, has to be consolidation. I know everyone's building one, but there's probably too many. I know from our experience, we can't support all of them. We're not a huge company. We can't support Amazon and X and Y and Z. Like it's just too many. So we kind of put all of our eggs in a couple baskets. So I think there'll be consolidation. I think there has to be just some innovation on what data products are, you know, for us, we have these two, it's an API and a flat file. I think as exchanges think about, you know, expanding what are the other types of data products that can help us build? >>Yeah. I mean, one of the things that's, you know, we see, we cover a lot of on the cube is edge. You know, you got, yeah. Amazon putting out new products in regions, you got new wavelength out there, you got regions, you got city level connectivity, data coming from cars. So a lot more IOT data. How do you guys see that folding into your vision of data acquisition and data usage, leverage, reuse, durability. These >>Are, yeah. I mean, we're, we are keeping an eye on all of that. You know, I think we haven't quite figured out how we wanna allocate resources against it, but you know, it's definitely, it's a really interesting space to be in. Like, I don't think data's going anywhere and I think it's really just gonna grow and how people use it's >>Gonna expand. Okay. So if I'm a customer, I go to the marketplace, I wanna buy four square data. What's the pitch. >>We can help you improve your business decisions or your applications through location data. We know where places are and how people move through the world over time. So we can tell you we're, we're sure that this is the Hilton in Bellevue. We know that, that we know how many people are moving through here and that's really the pitch. >>And they use that for whatever their needs are, business improvement, user experience. Yeah. >>Those are really the primary. I mean, we also have some financial use cases. So hedge funds, maybe they're thinking about yeah. How they wanna invest their money. They're gonna look at visits over time to understand what people are doing. Right. The pandemic made that super important. >>Yeah. That's awesome. Well, this is great. Great success story. Congratulations. And thanks for sharing on the cube. Really appreciate you coming on. Thank you. My final question is more about kind of the future. I wanna get your thoughts because your season pro, when you have the confluence of physical and digital coming together. Yeah. You know, I was just talking with a friend about FedEx's earnings, comparing that to say, AWS has a fleet of delivery too. Right? Amazon, Amazon nots. So, but physical world only products location matters. But then what about the person when they're walking around the real world? What happens when they get to the metaverses or, you know, they get to digital, they tend an event. Yeah. How do you see that crossroad? Cuz you have foot in both camps. We do, you got the app and you got the physical world it's gonna come together. Is there thoughts around, you can take your course care hat off and put your industry hat on. Yeah. You wanna answer that? Not officially on behalf of Foursquare, but I'm just curious, this is a, this is the confluence of like the blending of physical and digital. >>Yeah. I know. Wow. I admittedly haven't thought a whole lot about that. I think it would be really weird if I could track myself over time and the metaverse I mean, I think, yeah, as you said, it's >>It's, by the way, I'm not Bo on the metaverse when it's blocked diagrams, when you have gaming platforms that are like the best visual experience possible, right? >>Yeah. I mean, I think it, I think we'll see, I don't, I don't know that I have a >>Prediction, well hybrid we've seeing a lot of hybrid events. Like this event is still intimate VIP, but next year I guarantee it's gonna be larger, much larger and it's gonna be physical and face to face, but, but digital right as well. Yeah. Not people experiencing the, both that first party, physical, digital hybrid. Yeah. And it's interesting something that we track a lot >>Of. Yeah, for sure. Yeah. I think we'll have a, well, I think we'll, there's something there for us. I think that those there's a play there as we watch kind >>Of things change. All right, Leah, thank you for coming on the Q appreciate so much it all right. With four Graham, John fur a year checking in with four square here on the cube here at the Amazon web services marketplace seller conference. Second year back from the pandemic in person, more coverage after this break.

>>We're here live in Las Vegas with a cubes coverage of Amazon re Mars. It's a reinvent re Mars reinforced. The big three shows called the res. This is Mars machine learning, automation, robotic and space. It's a program about the future it and the future innovation around industrial cloud scale climate change the moon, a lot of great topics, really connecting all the dots together here in Las Vegas with Amazon re Mars I'm John ER, host of the cube. Our first guest is Howard Hughes program manager, necess Ryan program. Howard is involved with all the action and space and the moon project, which we'll get into Howard. Thanks for coming on the cube. >>Well, Hey, thanks for having me here this morning. Appreciate you guys inviting me here. >>So this show is not obvious to the normal tech observer, the insiders in, in the industry. It's the confluence of a lot of things coming together. It's gonna be obvious very soon because the stuff they're showing here is pretty impressive. It's motivating, it's positive and it's a force for change in good. All of it coming together, space, machine learning, robotics, industrial, you have one of the coolest areas, the space what's going on with your Orion program. You guys got the big moon project statement to >>Explain. Well, let me tell you, I'll start with Orion. Orion is our next human space craft. That's gonna take humans beyond low earth orbit and we're part of the broader Artis campaign. So Artis is our plan, our NASA plan to return the first person of color, first woman, back to the moon. And we're very excited to do that. We have several missions that I could talk to you about starting with in a very few months, Artis one. So Artis one is going to fly on the space launch system, which is gonna be the biggest rocket we call the mega rocket has been built since the Saturn five on top of the SLS is the Ryan spacecraft and that Ryan spacecraft houses four crew members for up to 21 days in deep space. And we'll have an unru test in a few months launch on the S SLS. And Orion's gonna go around the moon for up to 40 days on Aus two, we will have the first test of the humans on board Orion. So four people will fly on Aus two. We will also circle the moon for about 10 to 12 days. And then our third mission will be our landing. >>So the moon is back in play, obviously it's close to the earth. So it's a short flight, relatively speaking the Mars a little bit further out. I'll see everyone as know what's going on in Mars. A lot of people are interested in Mars. Moon's closer. Yes, but there's also new things going on around discovery. Can you share the big story around why the moon what's? Why is the moon so important and why is everyone so excited about it? >>Yeah. You, you know, you know, coming to this conference and talking about sustainability, you know, I mean it is exploration is I think ingrained in our DNA, but it's more than just exploration is about, you know, projecting human presence beyond our earth. And these are the stepping stones. You know, we talk about Amazon talked about day one, and I think about, we are on those very early days where we're building the infrastructure Ryans of transportation infrastructure, and we're gonna build infrastructure on the moon to learn how to live on a surface and how to utilize the assets. And then that's very important because you know, it's very expensive to carry fuel, to carry water and all the necessities that you need to survive as a human being and outer space. If you can generate that on the surface or on the planet you go to, and this is a perfect way to do it because it's very in your backyard, as I told you earlier. So for future mission, when you want to go to Mars, you're nine months out, you really wanna make sure you have the technologies and you're able to utilize those technologies robustly and in a sustainable way. >>Yeah, we were talking before you came on, came camera camping in your backyard is a good practice round. Before you go out into the, to the wilderness, this is kind of what's going on here, but there's also the discovery angle. I mean, I just see so much science going on there. So if you can get to the moon, get a base camp there, get set up, then things could come out of that. What are some of the things that you guys are talking about that you see as possible exploration upside? >>Yeah. Well, several things. One is power generation recently. We just released some contracts that from vision power, so long, sustainable power capability is very, very important. You know, the other technologies that you need utilize is regenerative, you know, air, water, things that are, you need for that, but then there's a science aspect of it, which is, you know, we're going to the south pole where we think there's a lot of water potentially, or, or available water that we can extract and utilize that to generate fuel. So liquid hydrogen liquid oxygen is one of the areas that are very interesting. And of course, lunar minerals are very exciting, very interesting to bring and, and, and be able to mine potentially in the future, depending on what is there. >>Well, a lot of cool stuff happening. What's your take on this show here, obviously NASA's reputation as innovators and deep technologists, you know, big moonshot missions, pun intended here. You got a lot of other explorations. What's this show bring together, share your perspective because I think the story here to me is you got walkout retail, like the Amazon technology, you got Watson dynamics, the dog, everyone loves that's walking on. Then you got supply chain, robotics, machine learning, and space. It all points to one thing, innovation around industrial. I think what, what, what's your, what's your, what's your take? >>You know, I think one of the things is, is, you know, normally we are innovating in a, in our aerospace industry. You know, I think there's so much to learn from innovation across all these areas you described and trying to pull some of that into the spacecraft. You know, when, when you're a human being sitting in spacecraft is more than just flying the spacecraft. You know, you have interaction with displays, you have a lot of technologies that you normally would want to interact with on the ground that you could apply in space to help you and make your tasks easier. And I think those are things that are really important as we look across, you know, the whole entire innovative infrastructure that I see here in this show, how can we extract some that and apply it in the space program? I think there is a very significant leveraging that you could do off of that. >>What are some of the look at what's going on in donors? What are some of the cool people who aren't following the day to day? Anything? >>Well, well, certainly, you know, the Artman's mission Artis campaign is one of the, the, the coolest things I could think of. That's why I came into, you know, I think wrapping around that where we are not only just going to a destination, but we're exploring, and we're trying to establish a very clear, long term presence that will allow us to engage. What I think is the next step, which is science, you know, and science and the, and the things that can, can come out of that in terms of scientific discoveries. And I think the cool, coolest thing would be, Hey, could we take the things that we are in the labs and the innovation relative to power generation, relative to energy development of energy technologies, robotics, to utilize, to help explore the surface. And of course the science that comes out of just naturally, when you go somewhere, you don't know what to expect. And I think that's what the exciting thing. And for NASA, we're putting a program, an infrastructure around that. I think that's really exciting. Of course, the other parts of NASA is science. Yeah. And so the partnering those two pieces together to accomplish a very important mission for everybody on planet earth is, is really important. >>And also it's a curiosity. People are being curious about what's going on now in space, cuz the costs are down and you got universities here and you got the, of robotics and industrial. This is gonna provide a, a new ground for education, younger, younger generation coming up. What would you share to teachers and potential students, people who wanna learn what's different about now than the old generation and what's the same, what what's the same and what's new. What's how does someone get their arms around this, their mind around it? Where can they jump in? This is gonna open up the aperture for, for, for talent. I mean with all the technology, it's not one dimensional. >>Yeah. I think what is still true is core sciences, math, you know, engineering, the hard science, chemistry, biology. I mean, I think those are really also very important, but what we're we're getting today is the amount of collaboration we're able to do against organically. And I think the innovation that's driven by a lot of this collaboration where you have these tools and your ability to engage and then you're able to, to get, I would say the best out of people in lots of different areas. And that's what I think one of the things we're learning at NASA is, you know, we have a broad spectrum of people that come to work for us and we're pulling that. And now we're coming to these kinds of things where we're kind getting even more innovation ideas and partnerships so that we are not just off on our own thinking about the problem we're branching out and allowing a lot of other people to help us solve the problems that >>We need. You know, I've noticed with space force too. I had the same kind of conversations around those with those guys as well. Collaboration and public private partnerships are huge. You've seen a lot more kind of cross pollination of funding, col technology software. I mean, how do you do break, fix and space at software, right? So you gotta have, I mean, it's gotta work. So you got security challenges. Yeah. This is a new frontier. It is the cybersecurity, the usability, the operationalizing for humans, not just, you know, put atypical, you know, scientists and, and, and astronauts who are, you know, in peak shape, we're talking about humans. Yeah. What's the big problem to solve? Is it security? Is it, what, what would you say the big challenges >>Are? Yeah. You know, I think information and access to information and how we interact with information is probably our biggest challenge because we have very limited space in terms of not only mass, but just volume. Yeah. You know, you want to reserve the space for the people and they, they need to, you know, you want maximize your space that you're having in spacecraft. And so I think having access to information, being able to, to utilize information and quickly access systems so you can solve problems cuz you don't know when you're in deep space, you're several months out to Mars, what problems you might encounter and what kind of systems and access to information you need to help you solve the problems. You know, both, both, both from a just unplanned kind of contingencies or even planned contingencies where you wanna make sure you have that information to do it. So information is gonna be very vital as we go out into deep >>Space and the infrastructure's changed. How has the infrastructure changed in terms of support services? I mean see, in the United States, just the growth of a aerospace you mentioned earlier is, is just phenomenal. You've got smaller, faster, cheaper equipment density, it solved the technology. Where's there gonna be the, the big game changing move movement. Where do you see it go? Is it AIST three? It kind of kicks in AIST ones, obviously the first one unmanned one. But where do in your mind, do you see key milestones that are gonna be super important to >>Watch? I think, I think, I think, you know, we've already, you know, pushed the boundaries of what we, we are, you know, in terms of applying our aerospace technologies for AIST one and certainly two, we've got those in, in work already. And so we've got that those vehicles already in work and built yeah. One already at the, at the Kennedy space center ready for launch, but starting with three because you have a lot more interaction, you gotta take the crew down with a Lander, a human landing system. You gotta build rovers. You've gotta build a, a capability which they could explore. So starting with three and then four we're building the gateway gateways orbiting platform around the moon. So for all future missions after Rist three, we're gonna take Aion to the gateway. The crew gets into the orbiting platform. They get on a human landing system and they go down. >>So all that interaction, all that infrastructure and all the support equipment you need, not only in the orbit of the moon, but also down the ground is gonna drive a lot of innovation. You're gonna have to realize, oh, Hey, I needed this. Now I need to figure out how to get something there. You know? And, and how much of the robotics and how much AI you need will be very interesting because you'll need these assistance to help you do your daily routine or lessen your daily routine. So you can focus on the science and you can focus on doing the advancing those technologies that you're gonna >>Need. And you gotta have the infrastructure. It's like a road. Yeah. You know, you wanna go pop down to the moon, you just pop down, it's already built. It's ready for you. Yep. Come back up. So just ease of use from a deployment standpoint is, >>And, and the infrastructure, the things that you're gonna need, you know, what is a have gonna look like? What are you gonna need in a habitat? You know, are, are you gonna be able to have the power that you're gonna have? How many station power stations are you gonna need? Right. So all these things are gonna be really, things are gonna be driven by what you need to do the mission. And that drives, I think a lot of innovation, you know, it's very much like the end goal. What are you trying to solve? And then you go, okay, here's what I need to solve to build things, to solve that >>Problem. There's so many things involved in the mission. I can imagine. Safety's huge. Number one, gotta be up safe. Yep. Space is dangerous game. Yes. Yeah. It's not pleasant there. Not for the faint of heart. As you say, >>It's not for the faint >>Heart. That's correct. What's the big safety concerns obviously besides blowing up and oxygen and water and the basic needs. >>I think, I think, you know, I think you, you said it very well, you know, it is not for the faint of heart. We try to minimize risk. You know, asset is one of the big, you're sitting under 8.8 million pounds of thrust on the launch vehicle. So it is going very fast and you're flying and you, and, and it's it's light cuz we got solid rocket motors too as well. Once they're lit. They're lit. Yeah. So we have a escape system on Orion that allows a crew to be safe. And of course we build in redundancy. That's the other thing I think that will drive innovation. You know, you build redundancy in the system, but you also think about the kind of issues that you would run into potentially from a safety perspective, you know, how you gonna get outta situation if you get hit by a meteor, right? Right. You, you, you are going through the band, Ellen belt, you have radiation. So you know, some of these things that are harsh on your vehicle and on, on the human side of this shop too. And so when you have to do these things, you have to think about what are you gonna protect for and how do you go protect for that? And we have to find innovations for >>That. Yeah. And it's also gonna be a really exciting air for engineering work. And you mentioned the data, data's huge simulations, running scenarios. This is where the AI comes in. And that seems to me where the dots connect from me when you start thinking about how to have, how to run those simulations, to identify what's possible. >>I think that's a great point, you know, because we have all this computing capability and because we can run simulations and because we can collect data, we have terabytes of data, but it's very challenging for humans to analyze at that level. So AI is one of the things we're looking at, which is trying to systematically have a process by which data is called through so that the engineering mind is only looking at the things and focus on things that are problematic. So we repeat tests, every flight, you don't have to look at all the terabytes of data of each test. You have a computer AI do that. And you allow yourself to look at just the pieces that don't look right, have anomalies in the data. Then you're going to do that digging, right. That's where the power of those kinds of technologies can really help us because we have that capability to do a lot of computing. >>And I think that's why this show to me is important because it, it, it shows for the first time, at least from my coverage of the industry where technology's not the bottleneck anymore, it's human mind. And we wanna live in a peaceful world with climate. We wanna have the earth around for a while. So climate change was a huge topic yesterday and how the force for good, what could come outta the moon shots is to, is to help for earth. >>Yeah. >>Yeah. Better understanding there all good. What's your take on the show. If you had to summarize this show, re Mars from the NASA perspective. So you, the essence space, what's the what's going on here? What's the big, big story. >>Yeah. For, for me, I think it's eyeopening in terms of how much innovation is happening across a spectrum of areas. And I look at various things like bossy, scientific robots that the dog that's walking around. I mean to think, you know, people are applying it in different ways and then those applications in a lot of ways are very similar to what we need for exploration going forward. And how do you apply some of these technologies to the space program and how do we leverage that? How do we leverage that innovation and how we take the innovations already happening organically for other reasons and how would those help us solve those problems that we're gonna encounter going forward as we try to live on another planet? >>Well, congratulations on a great assignment. You got a great job. I do super fun. I love being an observer and I love space. Love how at the innovations there. And plus space space is cool. I mean, how many millions of live views do you see? Everyone's stopping work to watch SpaceX land and NASA do their work. It's just, it's bringing back the tech vibe. You know what I'm saying? It's just, it's just, things are going you a good tailwind. Yeah. >>Congratulations. Thank you very much. >>Appreciate it on the, okay. This cube coverage. I'm John fur. You're here for the cube here. Live in Las Vegas back at reinvent reinforce re Mars, the reser coverage here at re Mars. We'll be back with more coverage after this short break.