>> Hey, welcome back, everybody. Jeff Frick here with theCUBE. It's International Women's Day 2018, there's stuff going on all around the world. We're up at the Accenture event at downtown San Fancisco. 400 people at the Hotel Nikko, lot of great panels, a lot of interesting conversations, a lot of good energy. Really about diversity and inclusion and not just cause it's the right thing to do, but it actually drives better business outcomes. Hm, how about that? So we're really excited to have our next guest, it's Vivienne Ming. She's a founder and chair of Socos Labs, Vivienne, welcome. >> It's a pleasure to be here. >> Yeah, so what is Socos Labs? >> So, Socos Labs is a think tank, it's my fifth company, because apparently, I can't seem to take a hint. And we are using artificial intelligence and neuroscience and economic theory to explore the future of what it means to be human. >> So who do you work with? Who are some of your clients? >> So we partner with enormous and wonderful groups around the world, for example, we're helping the Make A Wish Foundation help kids make better wishes, so we preserve what's meaningful to the child, but try and make it even more resonant with the community and the family that's around them. We've done wonderful work here with Accenture to look at what actually predicts the best career and life outcomes, and use that to actually help their employees. Not for Accenture's sake, but for the 425,000 people get to live better, richer lives. >> Right, right. That's interesting, cause that's really in line with that research that they released today, you know, what are these factors, I think they identified 40 that have a significant impact, and then a sub set of 14 within three buckets, it's very analytical, it's very center, it's great. >> I love numbers. I'm you know, by training, I'm a theoretical neuroscientist, which is a field where we study machine learning to better understand the brain, and we study the brain to come up with better machine learning. And then I started my first company in education, and to me, it's always about, not even just generating a bunch of numbers, but figuring out what actually makes a difference. What can you do? In education, in mental health, in inclusion, or just on the job, that will actually drive someone to a better life outcome. And one of those outcomes is they're more productive. >> Right, right. >> And they're more engaged on the job, more creative. You know, a big driver behind what I do is the incredible research on how many, it's called the Lost Einsteins Research. >> The Lost Einsteins. >> Lost Einsteins. >> So a famous economist, Raj Chetty at Stanford just released a new paper on this, showing that kids from high wealth backgrounds, are 10 times as likely as middle class peers to, for example, have patents or to have that big impact in people's lives. In our research, we find the same thing, but on the scales of orders of magnitude difference. What if every little kid in Oakland, or in Johannesburg, or in a rural village in India, had the same chances I had to invent and contribute. That's the world I want to live in. It's wonderful working with a group like Accenture, the Lego Foundation, the World Bank, that agree that that really matters. >> Right, it's just interesting, the democratization theme comes up over and over and over, and it's really not that complicated of a thing, right? If you give more people access to the data, more people access to the tools, it'd make it easier for them to manipulate the data, you're just going to get more innovation, right? It's not brain surgery. >> You get more people contributing to what we sometimes call the creative class, which you know, right now, probably is about 1.5% of the world population. Maybe 150, 200 million people, it sounds like a big number, but we're pushing eight billion. What would the world be like not if all of them, just imagine instead of 200 million people, it was 400. Or it was a billion people, what would the world be like if a billion people had the chance to really drive the good in our lives. So on my panel, I had the chance to throw out this line that I was quoted as saying once. "Ambitious men have been promising us rocket ships and AI, "and self-driving cars, "but if every little girl had been given the reins "to her own potential, we'd already have them". And we don't talk not just about every little girl, but every little kid. >> Right, right. >> That doesn't have the chance. You know, if even one percent of them had that chance, it would change the world. >> So you must be a happy camper in the world though, rendering today with all the massive compute, cloud delivery and compute and store it to anyone, I mean, all those resources asymptotically approaching zero cost and availability via cloud anywhere in this whole big data revolution, AI and machine learning. >> I love it. I mean, I wouldn't build AI, which that's, I'm a one trick pony in some sense. I do a lot of different work, but there's always machine learning under the hood for my companies. And my philanthropic work. But I think there is something as important as amazing a tool as it is, the connectivity, the automation, the artificial intelligence as a perhaps dominant tool of the future, is still just a tool. >> Jeff: Right. >> These are messy human problems, they will only ever have messy human solutions. But now, me as a scientist can say, "Here's a possible solution". And then me as an entrepreneur, or a philanthropist, can say, "Great. "Now with something like AI, we can actually share that "solution with everybody". >> Right. So give us a little bit of some surprise insights that came out of your panel, for which I was not able to attend, I was out here doing interviews. >> So you know, I would say the theme of our panel was about role modeling. >> So I was the weirdo outlier on the panel, so we had Oakland mayor Libby Schaaf, we had the CFO of the Warriors, Jennifer was great, and we talked about simply being visible, and doing the work that we do in AI, in sports, in politics. That alone changes people's lives, which is a well studied phenomenon. The number one predictor of a kid from an underrepresented population, taking a scholarship, you know, believing they can be successful in politics is someone from their neighborhood went before them and showed them that it was possible. >> And seeing somebody that looks like them in that role. >> And so seeing a CFO of the Warriors, one of the great sports teams in the world today... >> Right. >> Is you know, this little Filipino woman, to put it in the way I think other people would perceive her and realize no, she does the numbers, she drives the company, and it's not despite who she is, it's because she brought something unique to the table that no one else had, plus the smarts. >> Jeff: Right. >> And made a difference to see Libby Schaaf get up there, with a lot of controversy right now, in the bigger political context. >> Jeff: Yes, yes. >> And show that you can make a difference. When people marginalize you, when I went out and raised money for my first company, I had venture capitalists literally pat me on the head and treat me like a little girl, and what I learned very quickly is there are always going to be some one that's going to see the truth in what I can bring. Go find those people, work with them, and then show the rest of the world what's possible. >> Right. It's pretty interesting, Robin Matlock is a CMO at VMware, we do a lot of stuff with VMware, and they put in a women in tech lunch thing a couple years ago, and we were talking, and I was interviewing her, she said, you know, I'd never really took the time to think about it. I was just working my tail off, and doing my thing, and you know, suddenly here I am, I'm CMO of this great company, and then it kind of took her a minute, and somebody kind of said, wait, you need to either take advantage of that opportunity in that platform to help others that maybe weren't quite so driven or are looking for those role models to say, "She looks kind of like me, "maybe I want to be the CMO of a big tech company". >> Well part of what's amazing you know, I get to work in education and work force, and part of what's amazing, whether you're talking about parents or the C Suite, or politicians is... A lot of that role modeling comes just from you being you. Go out, do good work in the world. But for some people, you know, there's an opportunity that doesn't exist for a lot of others. I'm a real outlier. I was not born a woman. I went through gender transition, it was a long time ago, and so for most people like me, being open about who you are means losing your job, it means not being taken seriously in any way, I mean, the change over the last couple of years has been astonishing. >> Jeff: It's been crazy, right? >> But part of my life is being able to be that person. I can take it. You know, my companies have made money, my inventions I've come up with have literally saved lives. >> Right. >> No one cares, in a sense, who I am anymore. That allows me to be visible. It allows me to just be very open about who I am and what I've experienced and been through, and then say to other people, it's not about me, it's not about whether I'm happy. It's about whether I'm serving my purpose. And I believe that I am, and does anything else about me really matter in this world? >> Right. It really seems, it's interesting, kind of sub text of diversity inclusion, not so much about your skin color or things that are easy to classify on your tax form, but it's really more just being your whole you. And no longer being suppressed to fit in a mold, not necessarily that's good or bad, but this is the way we did it, and thank you, we like you, we hired you, here you go, you know? Here's your big stack of rags, here's your desk, and we expect you to wear this to work. But that to me seems like the bigger story here that it's the whole person because there's so much value in the whole versus just concentrating on a slice. >> You know, it's really interesting, again, this is another area where I get to do hard numbers research, and when I do research, I'm talking looking at 122 million people. And building models to explain their career outcomes, and their life outcomes. And what we find here is one, everybody's biased. Everybody. I can't make an unbiased AI. There are no unbiased rats. The problem is when you refuse to acknowledge it. And you refuse to do something about it. And on the other side, to quote a friend of mine, "Everybody is covering for something. "Everybody has something in their life that they feel like "compromises them a little bit". So you know, even if we're talking about you know, the rich white straight guy, everyone's favorite punching bag. And I used to be one of them, so I try and take it easy. It is, the truth is, every one of them is covering for something, also. And if we can say again, it's not about me, which amazingly, actually allows you to be you. It's not about what other people think of me, it's not about whether they always agree with everything I say, or that I agree with what my boss says. It is about whether I'm making a difference in the world. And I've used that as my business strategy for the last 10 years of my life, and even when it seems like the worst strategy ever, you know, saying no to being chief scientist after you know, Fortune 50 company, one after another. Every time, my life got better. And my success grew. And it's not just an anecdote. Again, we see it in the data. So you build companies around principles like that. Who are you? Bring that person to work, and then you own the leadership challenge up, and I'm going to let that person flourish. And I'm going to let them tell me that I'm wrong. They got to prove it to me. But I'm going to let 'em tell it me, and give them the chance. You build a company like that, you know, what's clear to me is over the next 10 years, the defining market for global competition will be talent. Creative talent. And if you can't figure out how to tap the entire global work force, you cannot compete in that space. >> Right. The whole work force, and the whole person within that work force. It's really interesting, Jackie from Intel was on the panel that I got to talk, to see if she talked about you know, four really simple things, you know? Have impact. Undeniable, measurable impact, be visible, have data to back it up, and just of course, be tenacious, which is good career advice all the time, but you know. >> It's always good. >> Now when you know, cause before, a lot of people didn't have that option. Or they didn't feel they had the option to necessarily be purpose driven or be their old self, because then they get thrown out on the street and companies weren't as... Still, not that inclusive, right? >> Vivienne: I get it, believe me. >> You get it. So it is this new opportunity, but they have to because they can't get enough people. They can't get enough talent. It's really about ROI, this is not just to do the right thing. >> If even if you look at it from a selfish standpoint, there is the entire rest of the professional world competing for that traditional pipeline to get into the company. So being different, being you, it's a-- I mean, forgive me for putting it this way, but it's a marketing strategy, right? This is how you stand out from everyone else. One of my companies, we built this giant database of people all over the world, to predict how good people were at their job. And our goal was to take bias out of the hiring process. And when I was a chief scientist of that company, every time I gave a talk in public, 50 people would come up afterwards and say, "What should I do to get a better job?" And what they really meant was, what should I write on my resume, you know, how should I position myself, what's the next hot skill? >> Right. >> And my advice, which I meant genuinely, even though I don't think they always took it as such, was do good work and share it with the world. Not just my personal experience. We see it again and again in these massive data sets. The people that have the exceptional careers are the ones that just went out there and did something because it needed to get done. Maybe they did it inside their last job, maybe they did it personally as a side project, or they did a start up, or philanthropy. Whatever it was they did it, and they did it with passion. And that got noticed. So you know, again, just sort of selfishly, why compete with the other 150 million people looking for that same desirable job when the person that you are, I know it's terrifying, it is terrifying to put yourself out there. But the person you are is what you are better at than everyone else in the world. Be that person. That is your route to the best job you can possibly get. >> By rule, right? You're the best you you can be, but by rule, you're not as good at being somebody else. >> It sounds like a corny line, but the science backs it up. >> That's great. All right Vivienne, I could go on for a very long time, but unfortunately, we're going to have to leave it there. I really enjoyed the conversation. >> It was a lot of fun. >> And thanks for spending a few minutes with us. All right, she's Vivienne, I'm Jeff, you're watching theCUBE from the Accenture Women in Tech event in downtown San Francisco. Thanks for watching. (upbeat electronic music)

from Las Vegas it's the queue covering VMworld 2018 brought to you by VMware and its ecosystem partners welcome back to the Mandalay Bay in Las Vegas everybody you're watching the cube the leader and live tech coverage my name is Dave Volante I'm here with my co-host Peter Burroughs Peter great to be working with you we haven't done much this week but I'm really excited to put a great week despite that it's been a great week this day three of our wall-to-wall coverage last year at vmworld one of the biggest hottest trends was data protection same thing this year a lot of buzz a lot of hype a lot of parties Rio Barrett is here so the vice president of product marketing for the data protection division of Dell EMC welcome great to see you again great to be here brian linden is here he is the IT Directorate Melanson Heath out of Austin as well Brian thanks very much for coming on thanks for having me so Rio I mean we talked and I have talked about this yeah what's going on in data protection I mean VMworld it's not it's become the hottest topic absolutely seeing you guys some of the VC funded startups or trying to duke it out throwing big parties all right you guys got all the customers everybody wants them you're fighting like crazy cloud has now come in what's your take what's going on that's really exciting I mean data protection I started out my career in data protection you know but move forward and back in data protection is hotter than ever it's it's great and I think it has to do with the trends that are happening out in the market the big mega trends that are happening we talked about distribution you know data moving out of the data center where the four walls are no longer defining how you secure something so security recoverability are becoming really critical as you talk about edge and data moving to the edge on to cloud computing and multi cloud computing I think it's going to be one of those frontiers that the enterprise still wants to have a reign over how do I recover my data no matter where it's sitting and how do I get it back and how do I secure it so it's very exciting so Brian talked about Melanson heath set it up the company you know tax accounting Boston based in New England etc your and really want to understand the drivers in IT but start with the company please yes lesson Heath is a top-10 accounting regional accounting firm in New England we have offices in Massachusetts New Hampshire and Maine we service other clients in Vermont etc a large portion of our focus is on auditing we do a lot of misrata it's school districts town cities we also do traditional tax accounting there's been advisory the full gamut of accounting professional services you run IT yes okay what are the big drivers in your business and how are they forcing you to sort of rethink the way in which you generally approach IT but specifically approach data protection over the years we've you know we've gone from the traditional everything on premise to moving things to the cloud whether it's a SAS provider or or whatever so we really need to be able to secure our data no matter where it is whether it's in the cloud game it'll have a backup locally between our various offices etc and uptime is paramount we have deadlines that don't don't shift the IRS does not care if we have a storm or we have something wrong with our building we have our professionals have hard deadlines so I one of my tasks is to make sure that no matter what happens we have a timely backup plan and I need to be able to focus on the business and not be focusing on worrying about the backup and data protection so obviously the other part that equation is the recovery plan so really you know we this is our ninth year of the cube and at the time you know when we first started it was a lot of talk about re-architecting backup to handle the the the V blender if you will and the lack of resources now all the conversation Brian just mentioned is cloud so how are you guys - that from a product standpoint oh my god yeah this has been a big topic of conversation I think one of the areas where we really differentiated you know one of the areas that Brian is in the middle of his mid-market and we see a big propensity for an appetite for cloud from an agility standpoint from time to respond standpoint and one of the biggest trends and we heard about it at yesterday's keynote as well is cloud as a disaster recovery site especially for customers that might not have a secondary site so we recently introduced a product called the DP 4400 Brian's actually the first customer to purchase the product so in July we announced it one of the key differentiation of that product is the ease of which customers can now access cloud you know whether it's for a long term retention or cloud disaster recovery without needing any additional hardware literally it's at the fingertips you manage it exactly the way you would you can manage it directly from your VMware operational tools and have access to cloud as a secondary site whether it's for dr or long term retention so that's one of the ways for mid market customers we're really bringing that cloud and bringing it at their fingertips from a recoverability standpoint and then we've done some exciting announcements Beth was here with yang-ming talking about some of the innovations that we've been delivering in cloud whether you're a service provider whether you're a big enterprise across our portfolio so I think we have that's by far one of our key differentiations and better together stories with VMware so I'm really fascinated Brian about some of the things are doing let me let me throw a thesis at you and Andrea you've probably heard this we tend to think that there's a difference between business and digital business and that difference is the degree to which a digital business uses data as an asset in many respects if you start thinking in those terms then data protection for the new world is not just the technical data is protecting your digital business now if you think about an accounting we normally associate accounting with manual processes manual activities but there's a lot more data being generated by your clients by your by the people that are providing the services how is this relationship between data the value of your business and the value of your service is driving you to adopt these new classes of solutions for millions and Heath we are almost completely paperless so all of our data all of our work product goes through technology so we need to you know it's it's imperative that we be protected if servers go down if the site goes down our professionals don't do work and time is money so you know it first is the old thinking of having paper storage or just having local backups if there's a significant enough then we can leverage the cloud and be able to disperse our staff to places where they can sit down with a computer and do work additionally like you said we're collecting a lot more data you know our various software processes are using more machine learning to get more out of that data so having that protected as it expands is critical so increasingly the services that you're providing to your clients are themselves becoming more digital as well that's correct yes so as you think about where this ends up would you characterize yourself as especially interested in the DP 4400 and the set of services that around that as facilitating that process are you going to be able to tell a better story to your business about how they can adopt new practices offer new services etc that are more digital in nature because of this I think so I think having the DP 4400 with its cloud connections will help our our partners our principals become more comfortable with the cloud and and not not fear it they've tended to be you know a little more insular and want to see and feel and you know know that the data is there so you know being able to recover to the cloud or just use the cloud natively is going to be a game-changer for for our firm and our business just add one thing that we've talked about with Brian one of the capabilities with the DP 4400 is the instant access and restore capabilities and we're seeing more of a trend especially in secondary storage platforms much like the ones we're using with DP 4400 we're basically all your data is there right so you're doing your data for recovery your data for disaster recovery for replication is in a place and we're seeing a trend towards wanting to have flash nvme cache to be able to actually do instant access and restore not only for recoverability purposes for app tests and dev type applications and data sharing so that trend has already left the station and even in our mid tier products like DP 4400 well you know targeted specifically for commercial buyers and midsize organizations we're bringing that enterprise class capabilities and making it available to them to be able to leverage not only cloud but also on-premise and your cloud is you all cloud you some cloud you hire hybrid we do have a lot of on-premise we are migrating things over the years to the cloud and that's certainly going to be the trend and is that in effect or in part what's driving you to rethink how you approach data protection or how did that affect your data protection decisions I think having the capacity to touch all types of systems and services is is critical we need to be thinking not what we're doing now but we're gonna do any year five years from now and you know just looking back to the past five years it's a completely different IT environment so ok so I want to translate a little marketing into what it means for the customers but we agree oh when you guys announced with DP 4400 it was simply powerful was kind of attack okay so what is what are you looking for from the standpoint of simplicity and a same question on on on on power simplicity that you know the DP 4400 is a 2-u unit goes right in the rack it's not use of various interconnected components that you have to you know figure out how to connect it's one interface it's extremely simple and quick to deploy you know I have a very lean IT shop we don't have a lot of time a lot of people to be devoting hours and days and weeks to getting a deed protection environment set up our previous solutions we're much more complicated different interfaces always changing interfaces and they didn't really work well I need you know I need to be able to just set it and forget it it's it's an insurance policy is what it is you know when something goes wrong I need to know what's going to happen - from the moment that the disaster is to recognize - when our staff will be able to get back up and working okay and I the DP for 4,400 just makes that extremely simple okay so it's simple not just simpler know that right it's simple example and what about the powerful piece what is it what does that mean the power of having everything in one unit it's one interface you know giving me and my staff the power to do what we need to do without having to have a degree in data protection it's very simple to learn very simple to use it just works and a couple of the things Brian and I talked about earlier was really no one wants to impact production to do data protection write it like you said it's an insurance policy so the performance of the platform is really significant I think performance performance without compromising efficiency because at the end of the day cost is a big consideration especially for midsize organizations when they're buying a solution so I think it's really hey it's simple to use simple to deploy but it's powerful because you can get your stuff done in the you know a lot of times for data protection which is almost zero these days with the efficiency I got also saying really quickly that I would also presume that because every single document is so valuable and so essential power also relates to being able to sustain the organization of that day absolutely absolutely more you know going further into power as we was indicating is the is the performance of the backups the deduplication rate sending things over the over the network to our disaster recovery site very quickly very efficiently we can pull back you know do backups during business hours don't have to throttle it to just the overnight hours which those hours are you know off hours are getting fewer further between because in tax season in particular we have people working seven days a week all day so to send that data it's work needs to go in comp in a compact form doesn't prevent our staff from doing work whenever they want to want and need to be able to do it organizations increasingly focusing on the data data has more value means it's got to be protected in new ways bring in cloud requires new architectures games on is a big market you know thirty billion dollar plus ten when you add it all up rating it on a lot of people want it you're the leader congratulations guys all right thanks very much for coming on the cube Thanks all right keep it right there buddy the cube will be back from VMworld 2018 right after this short break [Music]

>> From the SiliconANGLE Media office in Boston, Massachusetts. It's theCUBE. Now, here's your host, Dave Vellante. >> Thanks Peter. We're back for the deep dive. Beth Phalen is joining us again and Ruya Barret who's the vice president of marketing for Dell EMC's data protection division. Thanks guys for coming on. Ruya let me start with you. Why are customers, what are they telling you in terms of why they're acquiring your data protection solutions? >> Well Beth talked a little bit about the engineering effort and collaboration we've been putting in place and so did Yang Ming with Vmware. So whether that's integration into vCenter or vSphere, or vRealize operations manager, vRealize automation or vCloud director. All of this work, all of this engineering effort and engineering hours is really to do two things deliver simply powerful data protection for VMware customers. >> What do you mean by simple? >> Simple. Well simple comes in two types of approaches, right? Simple is through automation. One of the things that we've done is really automate across the data protection stack for VMware, whereas 99% of the market solutions really leave it off at policy management, so they automate the policy layer. We automate not only the policy layer but the vProxy deployment, as well as the data movement. We have five types of data movement capabilities that have been automated, whether you're going directly from storage, to protection storage, whether you're doing client to protection storage, whether you're doing application to protection storage, or whether you're doing hypervisor direct to application storage. So it really is to automate and to maximize the performance of to meet the customer's service levels. So automation is critical when you're doing that. The other part of automation could be in how easy Cloud is for the admins and users. It really has to do with being able to orchestrate all of the activities, you know, very simply and easily. Simplicity is also management. We are hearing more and more that the admins are taking on the role of doing the backups and restores so our efforts with VMware have been to really simplify the management so that they can use their native tools. We've integrated with VMware for the V admins to be able to take backup and restore just a part of their daily operational tasks. >> So when you talk about power, is that performance? You've referenced performance but is it just performance or is it more than that? >> That's also a great question Dave, thank you. Power really, in terms of data protection, is three-fold. It's power in making sure that you have a single powerful solution that really covers a comprehensive set of applications and requirements, not only for today, but also tomorrow as needs. So that comprehensive coverage, whether you're on premise or in the Cloud is really critical. Power means performance, of course it means performance. Being able to deliver the highest performing protection and more importantly restores, is critical to our customers. Power also means not sacrificing efficiency to get that performance. So efficiency we have the best source side deduplication technology in the market. That, coupled with the performance is really critical to our customers. So all of these, the simplicity, the comprehensive coverage, the performance, the efficiency, also drives the lowest cost to protect for our customers. >> All right. I want to bring Beth Phalen into the conversation. Beth, let's talk about Cloud a little bit. A lot of people feel as though I can take data, I can dump it into an object store in the Cloud, and I'm protected. Your thoughts. >> Yeah, we hear that same misconception, and in fact the exact opposite is true. It's even more important that people have world class data protection when they're bringing Cloud into their IT environment. They have to know where their data is and how is it protected and how to restore it. So we have a few innovations that are going on here. For a long time we've had our hyper Cloud extensions. You can do Cloud tearing directly from data domain, and now we've also extended what you can do if you're a VMware Cloud AWS customer so that you can use that for your Cloud DR configuration, fail over to AWS with VMware Cloud, and then fail back with Vmotion if you choose to, and that's great for customers who don't want to have a second site, but do want to have confidence that they can recover if there's a disaster. On top of that we've also been doing some really great work with VMware with VCloud director integration. Data protection as a service is growing like crazy. It's highly popular around the globe as a way to consume data protection, and so now you can integrate both your VMware tasks and your data protection tasks from one UI in the cloud director. These are just a few of the things that we're doing. Comprehensively bringing data protection to the cloud is essential. >> Great, okay. Dell EMC just recently made an announcement. The IDPA DP4400. Ruya, what's it all about? Explain it. >> Absolutely. So what we announced is really an integrated data protection appliance turn key, purpose built, to meet the specific requirements of mid-size customers. It's really to bring that enterprise sensibility and protection to our mid-size customers. It's all-inclusive in terms of capabilities so if you're talking about backup, restore, replication, disaster recovery, Cloud disaster recovery and Cloud long-term retention. All at your fingertips, all included, as well as all of the capabilities we talked about in terms of enabling VM admins to be able to do all of their daily tasks and operations through their own native tools and UIs. So it's really all about bringing simply powerful data protection to mid-size customers at the lowest cost to protect, and we now also have a guarantee under our future proof loyalty program, we are introducing a 55 to one deduplication guarantee for those exact customers. >> Okay. Beth, I wonder if you could talk about the motivation for this product. Why did you build it and why is it relevant for mid-size customers? >> So we're known as number one in enterprise data protection. We're known for our world class, best in the class, best in the world dedu capabilities, and what we've done is we've taken the learnings and the IP that we have that served enterprise customers for all of these years and then we're making that accessible to mid-size customers, and there are so many companies out there that can take advantage of our technology that maybe couldn't before these announcements. So by building this we've created a product that a mid-size company may have a small IT staff. Like I said at the beginning, may have VM admins who are also responsible for data protection. Now they can have what we bring to the market with best in class data protection. >> I want to follow up with you on simple and powerful. What is your perspective on simple? What does it mean for customers? >> I mean if you break it down, simple means simple to deploy two times faster than traditional data protection. Simple means easier to manage with modern HTML five interfaces that include the data protection, day to day tasks, also include reporting. Simple means easier to grow, growing in place from 24 terabytes up to 96 terabytes with just a simple software license to add at 12 terabyte increments. So all of those things come together to reduce the amount of time that an IT admin has to spend on data protection. >> So when I hear powerful and I hear mid-size customers I'm thinking, okay I want to bring enterprise class data protection down to the mid-size organization. Is that what it means? Can you actually succeed in doing that? >> If I'm an IT admin, I want to make sure that I can protect all of my data as quickly and efficiently as possible, and so we have the broadest support matrix in the industry. I don't have to bring in multiple products to support protection of my different applications, that's key. That's one thing. The other thing is I want to be able to scale. I don't want to have to be forced to bring in new products. With this, you have a logical five terabytes on prim. You can grow to protecting additional 10 terabytes in the Cloud, so that's another key piece of it, scalabililty. >> Petabytes, sorry, Petabytes. >> Petabytes. >> You said terabytes. (laughs) >> Of course, yes. What am I thinking? And then, last but not least, it's just performance. It runs on a 14G powered server. You're going to get the efficiency. You can protect five times as many VMs as you could without this kind of product. So all of those things come together for power, scalability, support matrix, and performance. >> Great, thank you. Okay, Ruya, let's talk about the business impact. Start with this sort of IT operations person. What does it mean for that individual? >> Yeah absolutely. So first, you're going to get your weekends back, right? So the product is just faster. We talked about it's simpler. You're not going to have to get a PhD on how to do data protection to be able to do your business. You're going to enable your V admins to be able to take on some of the tasks. So it's really about freeing up your weekends, having that sound mind that data protection is just happening, it works. We've already tried and tested this with some of the most crucial businesses with the most stringent service level requirements. It's just going to work, and by the way, you're going to look like a hero because with this 2U appliance, you're going to be able to support 15 petabytes across the most comprehensive coverage in the data center. So your boss is going to think you're just a super hero. >> Petabytes. >> Exactly. Petabytes, exactly. So it's tremendous for the IT user and also the business user. >> Wait, wait, what about the boss? What about the line of business? What does it mean to that individual? >> So if I'm the CEO or the CIO I really want to think about where am I putting my most skilled personnel, and my most skilled personnel, especially as IT is becoming so core to the business, is probably not best served doing data protection. So just being able to free up those resources to really drive applications or initiatives that are driving revenue for the business is critical. Number two, if I'm the boss, I don't want to overpay for data protection. Data protection is insurance for the business. You need it, but you don't want to overpay for it. So I think that lowest cost is a really critical requirement. The third one is really minimizing risk and compliance issues for the business. If I have the sound mind and the trust that this is just going to work, then I'm going to be able to recover my business no matter what the scenario, and that it's been tried and true in the biggest accounts across the world. I'm going to rest assured that I have less exposure to my business. >> Great. Ruya, Beth, thank you very much. Don't forget, we have an ask me anything crowd chat at the end of this session. So you can go in, login with Twitter, LinkedIn or Facebook and ask any question. All right, let's take a look at the product and then we're going to come back and get the analysts' perspective. Keep it right there. (electronic music)

>> Hey, welcome back everybody Jeff Frick here with theCUBE, we're downtown San Francisco, the Hotel Nikko, it's International Women's Day, March 8th, there's stuff going on all around the world, but we're excited to be here at the Accenture event, about 400 people, a lot of great panels, some familiar faces, some new faces, and one of those familiar faces joins us in the next segment. He's Marc Carrel, from Accenture, great to see you. >> Great to see you too. >> And a new face, Mary Hamilton, managing director also from Accenture Labs. Mary, great to see you. >> Great to see you too. >> So, first things, just kind of impressions of this event. I don't know if you did it last year, we weren't here, you know, there's a lot of energy, kind of, initial takeaways from some of the early panels. >> I mean, the energy is there, I mean, definitely last year we were here, I mean we do that every year for sure, and last year it was amazing as well, but I think this year is even bigger than we had last year. We have a kind of a hub and spokesmen of our organization where we have also our top leadership to go from different cities and then we celebrate all over the world. So this year the hub is here, and that's the reason why there's so much buzz and so much excitement. So that's pretty cool. >> Yeah, all of our leadership is here, and just phenomenal guests, um, from, yeah, we really aim for diversity, even not just gender diversity but diversity across all of our different panelists, you know, kind of thing they're thinking about, the way they're thinking about diversity, um, and you know, for me just some of those takeaways, you know, Vivian Ming, her point was when she showed up um, and, is there a difference between how men and women are treated? When she showed up as herself, as she is today, as a woman, she said she's never been asked a math question since. And that just blew me away that it's so black and white and they're really you know, from someone who's lived on both sides, there really is a difference. >> Right, right. So what are the topics? You guys are involved in Labs, is innovation, right? So there's digital transformation, yeah yeah yeah yeah yeah, but really innovation is kind of a more concrete thing that people are trying to achieve. And you guys are a big part of that at Labs, diversity is a big part of being more innovative. >> It's critical. >> So how do you guys see it in your customer base, and how do you see it within the work that you guys do within your own department at the Labs group? >> Well, I'll start, just, you know, you think about innovation that taps diversity is stronger innovation. Right? Our clients are delivering products and services to a diverse audience. And as we serve our clients and try to help them transform and be more digital, we have to reflect, the consumers or the buyers, for their products. And if we don't have that diversity, we're not going to deliver the right kinds of innovation. >> Right. >> I think Mary is absolutely right. And then what's very important to us is that we absolutely demonstrate that through numbers. So, you know, we have like seven labs, two of our leaders are women from those labs, we have five research domains, out of the five research domains, three out of the five are lead by women. >> Right. >> And I think that's pretty amazing. Now you see that from an organization's perspective. But I think if you look at who are the researchers, the most prolific that we have in the labs, from the few hundred people that we have, they're women. Hands down. And I'm going to give you some numbers which is again amazing, we are again publishing about 2,000 patents. I mean from the labs, since we exist. More than thirty eight percent have been driven by women. And then our most prolific labber is a woman. She has many of her, 124 applications and patents. How about that? I mean, she's amazing. >> Well drive is such an important piece, which is one of my favorite quotes. "In God we trust, but everybody else better bring data." Right? So if you don't apply data, if you don't measure the data, and you don't actually put in processes to specifically address the problem, it's just conversation, right? It's just interesting words. >> Absolutely, Jeff. And I think Mary will share with you, I mean also we're putting a process and an approach, a culture that is really changing the mind. >> Yeah. We focus on programs, not just at the junior level of recruiting, we do spend a lot of time and effort on getting out where women are, so we do things like Grace Hopper. We invest a lot to go to Grace Hopper and meet those technical women, we do things with women who code, with girls who code, what's the pipeline going to look like? But then once we have them in, how do we retain them? And so we've created a community and a network where we do a number of things. We mentor them, we create external networks, we create internal networks, we create kind of a social space, a safe social space, where you can bring up questions like "what should I wear to International Women's Day?", without having to feel awkward about asking those kind of things. We create a community that empowers and makes people feel comfortable. >> And do the clients get now that for whatever good, bad or otherwise they just need more good people. I mean we can't just not pull from the greatest population of good people that you can pull from. >> Absolutely, you're absolutely right. And I think another aspect from what I see what's happening in the lab, and I think Mary is a great example of that, we're looking at raw morals. Like, amazing woman like Mary, that is going to be driving, basically striving, and showing our people that you can really have a fantastic capacity as a technology person in the lab and in the Accenture organization overall. And that is very, very important for us. >> Yeah, and for me I'm not just a technologist but I'm also a mother of three small kids and I try to bring that to work, right? I try to show people, you know, I'm not just taking the hardcore path, I'm balancing a family I'm doing all these things that probably the rest of you are trying to do too and I let it show. Right? This is hard, how can I help you, here's what I'm going through, here are the challenges I'm facing, and try to bring others along too. >> So funny I did an interview years ago at an IBM event and there was a great women who was from an HR kind of consultative background, and she said, "You know, we spent all this time trying to find these great people, that have all these great attributes, and then we bring them in and then we just like give them the compliance manual, now you need to not be you, the mom, you've just got to be this little machine." And that's really not the way anymore, not at all. >> And credit to our leadership, to Marc, to Paul, Ellen, all the way up, right? There's true support for being truly human, bringing yourself to the workplace, and they do support it, they encourage it, right? And I think that that culturally seeps in to how we bring diversity to innovation too, right? It's bring your whole self to how you think about innovation. When we're hiring, I mean, I have a great example, I had a client come visit us, and he's been a strong supporter of us within his client space, and he came in and we were talking about you know, his work, and then I took him out to meet the team that was building the proof of concept for him, some tangential areas, and he met people from not just men and women, you know, diverse, but also different backgrounds, engineers, researchers, businessfolks, he met people from all kinds of backgrounds around the world. And he was able to have conversations about sports science, cricket, extended reality, and bring all those conversations back and at the end of his meeting he said "I was just floored at how many engaged conversations I was able to have with different people and the diversity of your workforce." And it's not just male female, right? You need that broad spectrum diversity to fuel innovation. >> Right. >> So -- >> Go ahead. >> Go ahead, Mark. Oh, I was just going to say, so, you know obviously it's a feel-good day today, it's feel-good place right here, but what are some of the significant, is it just execution or are there still some big hurdles that we have to overcome? Let's see, Mary, from your perspective. Marc's got it all figured out so we don't have to worry about him. >> Well, yeah, I mean there absolutely are, right? There is a pipeline problem, there is pipeline problem both from girls in STEM, coming up, right, what culturally we're telling girls and then there's a pipeline problem for, you know, we need to hire today. And I'm actually on the board of Women Who Code because I'm so passionate about their mission is, let's get women to understand that technology is approachable. That it is for all of us. >> Right. >> There's so many, the spectrum of what you can do with technology is so broad and so really if you think about it it's so appealing to so many women if you hit the right focus for them, then I think we can bring more women into tech even now, right? We don't have to wait for the pipe, we have to work on the pipeline, but we don't have to wait for it. We can start now. >> It's great, we do stuff with girls in tech and girls who code and obviously your Grace Hopper too. So you saw, just basing on her name, the gal that got the keynote, from uh, from the UK, who was basically, you know, at her last nickel with her kids, the poorest, homeless, and she learned how to code. And I dunno how old she was but she wasn't -- >> And we have so many stories of women who code. It turns their life around. And maybe the Tech For Good. >> Yeah, I think that's interesting, I mean also the nature of some of the projects we're doing also are driving women to be involved in this project. Do you know what is Tech For Good? I think I discussed that with you for some of these interviews. >> Yes. >> Where we're using technology and innovation to bring change to the world and the society and everything. We really believe, and we're not the only ones who believe that, you know, I mean, there are CEOs from other organizations that believe that, like, women are really on track today to build solutions or projects, with meaningful projects that really have purpose. That are meaningful to the society. And so Tech For Good, that we have launched, first of all got an incredible success, not only within the firm but outside of the firm, and the second thing is that it attracted tons of women talents. They love these kind of things. And then because they loved that, they want to stick with Accenture, and they, you couldn't describe it. >> Yeah, I mean, you get both sides of the coin. You're doing things that are empowering women in many cases, a lot of the projects we're doing. >> Right, right. And then that's also attracting women because we're excited about betterment of society and humanity and -- >> It's interesting, you know I got to give a lot of credit to kind of the younger generation coming up in terms of the prioritization of purpose within their hierarchy in deciding what to do, what companies to work for, how to spend their time, you know, it's very different than when we were, we didn't think about purpose, was trying to get a good job. Pay off the mortgage and then get a car. They don't want a car, they don't want a mortgage, they just want to do good. >> Absolutely, and I'll tell you something Jeff, I mean it's just like the Tech For Good I was just discussing with Mike Sutcliff before that, our chief officer of Accenture, and I was telling him that Tech For Good, the reason why we decided to do the Tech For Good and lab, talking to my leaders and everything is just like because my kids come to me and say "Hey Dad, you have the best job in the firm now, I mean, you need to do something with it." And so obviously we had to do some Tech For Good things. That's it. >> I love it. Alright, we're running out of time so I'll give you the last word, if when we come back a year from now, I'll probably see you in a month since I see you all the time. But a year from now at International Women's Day what are you working on, what are your priorities, how does this integrate into what you guys are doing at Labs, in your brand new space, by the way. >> Yeah, yeah. I mean part of the mission in that brand new space is to create these accidental collisions, right? >> Accidental collisions? >> Collaborative collisions I should say. (laughter) >> I was like, I love that term. >> No, we're not just colliding with each other. We're collaborating in these collisions. >> When atoms collide big things happen, right? >> Exactly. >> I'm sorry, knocked your train of thought. >> No, no, no, that's perfect. Um, and I think that whole mission is about how to create that diversity of thought. How do we bring people together that wouldn't have collaborated in the past? So my mission as we're moving into that new space, is to get my labbers, who are, you know, we're on our own little floor doing our own little thing, to expand our horizons, right? To think about diversity across the spectrum, how are we going to work with other groups, how are we going to bring different pieces to the innovation? So I hope we can reflect than even as we come back next year to this program. >> Great, alright. >> And my job is really to, I mean, as a, to pile on what Mary says, like, I'm going to continue stretching the limit of others' research. Because I think that there's nothing better than to do that hard research to solve that hard problem to elevate our people. And to be honest whether it's woman or man, they're all labbers, they're all part of our family, and there's no better, basically, reward for you to see these people, basically shining and explaining their passion to our clients, changes society and everything. That's what we got to do. >> Love the passion Marc, Mary, it's always great to catch up. >> It's great to see you. (soft music)