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Evan Kirstel | Micron Insight 2019


 

>>live from San Francisco. It's the Q covering Micron Insight 2019 to You by Micron. >>We're back to Pier 27 in lovely San Francisco, Everybody. I'm Dave a lot with my co host, David Floy Er and you're watching the Cube, the leader and live tech coverage. Evan cursed Ellis here. He's a social digital influencer. First time in the Cube. Evan, Great to see you. >>Thanks for having me. First time's the best. >>You Very well. And it is beautiful. Out him in October is the best month in San Francisco. Way better way warmer than July. I mean, you live out here. Holy cow. All right, let's get right into it. You're just fresh off of mobile work. World Congress down in L. A. >>This morning. Yeah, five g on the brain's >>s. So what do we need to know about five g? You >>know, I think my big takeaway as an industry observer is that five g Israel, and it's now I mean, we've seen 5 10 years, maybe of hype, an expectation and marketing buzz and even spin. But I think we're now in the business of practical deployments, scaling rollouts of networks and that's, you know, as a industry observers, quite exciting. >>So what is five g mean for the average user? I mean, is it gonna be like going from dial up toe, high speed Internet or, you know, it's gonna be interesting. >>The average user, I think we'll experience, you know, like a 10 x increase in their current experience on mobile in terms of uploads and downloads and speed and Leighton see, And that kind of thing, which is super exciting, it's it's gonna blow people's mind. >>An ex stoked to get a 10 extra. When can I get this? >>It's when and it's where, right? I mean, if you look at how these networks are evolving, there are hundreds of thousands of small cells of base stations that have to be deployed naturally to get five G ubiquitous across the country. So it's it's when it's where it's how. But we're here. We're at the starting point and look for the next years and months ahead to see that riel attraction. >>If I look now when I travel around the country, I still have four G. I still have three g. I still have edge. I have a ll the old ones are still there, and it's taken forever, even just to get to 40. So isn't lesson. Isn't the rollout of this going to take a long time ago or 10 year horizon? >>I think, to get ubiquitous coverage indoor, outdoor, suburban, urban, rural It's going to take 10 years. But if you look at those hot spots that generate a lot of activity, whether it's, you know, indoor coverage in the Enterprise, whether it's, you know, the Bruins playing in Boston Garden I mean those air where five G is really going to come into play first and then it's going to sort of go outside of those urban dense areas. >>You mean like the fan experience in the fan experience in the venue >>is huge? I mean, if you go to any you know, baseball, basketball, football game, you know what the experience is like Pretty pretty bad, right? So horrible. So those kind of hot spots are ripe for five g like right away today. Now, >>so by the way, David, sometimes I get five g on my that's right, and I feel like it's fake. Five years like HD ready. What's that all about? Well, you know, >>these networks evolve, and so the carriers are maximizing for G, including biggest speed on four G and five. Gene is really if overlay to these existing networks. And so, as you get your next Samsung, you know five G enabled devices. Apple next year comes out with a five G iPad. You'll then begin to use. The service is as you use your existing device. >>Can you help us understand the fundamental architecture of five G? My understanding is it's, you know, no basis more distributed on. That's part of the reason why it's taking so long to roll out. But what do we need to know about that E? >>I think it's a brand new editor interface. So if you think about the current radio on for G, they reinvented the wheel with five G, which means you can support a huge number of endpoints of I o. T devices of wearables of home access points. And so it enables almost a 10 to 100 ex war devices in terms of scale. So while the end user may think this is business as usual, what's really happening on the network side is pretty revolutionary And once the networks are primed and built and ready, what's gonna be happening on the device side is gonna be really extraordinary. You're talking about a K A video on a mobile device or augmented reality through in new kinds of glasses. And so it's sort of a chicken and a little bit. You know what? She's gonna come first, the network or the incredible new devices. So we're seeing now the network's being put in place for those wave of devices, >>which makes sense. Device manufactures don't want over rotate into something that's not quite. >>But if you look at the network, it's you have to have a lot of device is very close to each other. I in my area that all these the holdings holding these hearings about radiation, everything else like that, which is never, never really a problem unless you're underneath. >>Yeah. I mean, there's a lot of fun, you know, fear, uncertainty around five G. >>Yeah, and I'm just the practical thing. You gotta have all of these lots of these very close in the The exposure to having a gap of some sort is pretty high. >>Yeah, I think it's an issue of frequencies as well. Right now, we're seeing very high frequency five deployed for those dense urban suburban areas. We're going to Seymour Spectrum rolled out next year. The FCC is putting out new auction so you'll see lower bit rate five g rolled out for suburban and rural areas. So it's a It's a work in progress, but the fact that we have first devices first silicon for software first networks. It's kind of a big inflection >>point, but some bumps. I'm inferring this ATT the back end. It could be a lot of machine to machine communications, so that's kind of sets up this whole coyote and an edge discussion. And of course, that means more data. What can you tell us about how that's going to affect really the amount of data and how we use that data? >>The data explosion is extraordinary. I mean, we experience this as early adopters here at the table every day, and so no one's ever said, you know, my network is fast enough is good enough, secure enough. There's always that insatiable appetite now, given the connected world in which we live. And so it's not just the network speed it's the input output of the device. I mean, we have Leighton see that frankly, from these networks operates at the speed of the human brain, you know, in in milliseconds, in terms of input output on the network. And so that's really gonna change the user experience to when the way you do gaming or collaboration or video conferencing video calls and all these service is we use today will be much more tuned to how we live and work. >>So dial upto high speed Internet obvious Are you want? I'll update you say you go back. I'm also I know remember this stuff But that was a significant change. Obvious step change, really a step function. Exactly. But subsequent to that it was I could doom. Or but it was just so much more data and acts were flowing through the network that it really didn't change the experience a little bit. Maybe, actually, you know, be careful. I watched the Patriots game on the plane on the NFL app on the way out here, which could probably have done a year or two ago, but so that was that's goodness. But generally speaking, the experience is substantially similar. Will you said a 10 X before? Will the user actually see a difference like that kind of dial up to high speed step function? Or is it going to be sort of a slow roll? >>I think the user will see a big a big improvement because of the efficiencies of the network and the way in which data is kind of throttled and limited. Today, with three and four for G networks, I think more interestingly, is how businesses and enterprises and sm bees will consume. Five g. I mean, there are a lot of antiquated networks out there, whether it's legacy wired Network, D S. L. Whether it's, you know, crappy WiFi that we all experience in hotel rooms, five g has the opportunity to come in and really displace all of that legacy crap that that's in our networks and give users in those enterprises hotels, venues, a brand new experience. And when's the last time you had a bad hotel? WiFi, for the idea of, of getting rid of a legacy network and delivering those high speed service is from a public network. It's her Private networking is a really exciting opportunity for the carriers and, really, for the B two B enterprise. >>Well, the technology suppliers are pumped about their pumped and their >>look at their profitability, their revenue, their sales. Everything's up. >>Well, the thing is that that is, the carriers, like you say they have no choice but to remain competitive. They have to consume. They have to spend more >>on what a great time in the mobile industry. I mean to be a consumer of devices and service is, I mean, the consumers that businesses are winning in this march. >>So tell us about Mobile World Congress. What was the vibe? It was >>very buzzy. I mean, there were lots of Rhea World applications on display, whether wearable devices for health care and hospital T applications. There were examples of remote controlled autonomous shipping and autonomous trucking monitored, supervised with five G. There were examples of vehicle to vehicle communications for accident, safety purposes being deployed in the next generation of cars baked in, and so five. He's gotten very practical. Now it's like, Okay, we've built this network, we have silicon, we have software we have storage memory out of we deploy it so is very focused on deployment usage and an application. >>If you take that one of automotive, for example, if you're a god, health and life on your If you If you can't guarantee that you've got connectivity toe, what's the value wouldn't do? For example, wouldn't you prefer vehicle to vehicle direct communication, as opposed to going outside to some much faster? >>Exactly. Exactly. And there's a new technology called vehicle Be two extra people vehicle standards that are being baked so that that's not funny. It's based on the five of the family of standards, and so one of the technologies within the five G family is vehicle to vehicle. Qualcomm's doing some amazing work there. And once the automobile manufacturers baked that technology into cars, the car manufacturers can then build in vehicle avoidance, vehicle collision technology and so forth. >>So I'm worried that was some talk about a I right? I mean, lots of talk that mobile world Congress, you're gonna hear a lot about here. What about the ecosystem that's emerging to support five G? There's gotta be a whole value chain specialized chips. I mean, obviously, micron, you know? Yeah, you know, the >>whole supply chain has to come together and Micron powering all of these devices with memory and storage to the application developers to the O E ems to the network providers. And so that ecosystem is getting really baked, fully baked and and integrated. And that was on display at MWC, too. So all these things are coming together, and I think it's pretty exciting. As a long time skeptic like yourself. I saw some real world. >>I say, I'm excited about it. I just I'm just not holding my breath. Don't >>hold your breath. Not >>recommended weight. That's great, Evan. Thanks very much for coming in. Thanks so much. Appreciate your insights. Thanks so much. Thank you for watching. Keep it right there. But it will be back from Micron Insight 2019 from San Francisco. You're watching the Cube?

Published Date : Oct 24 2019

SUMMARY :

It's the Q covering We're back to Pier 27 in lovely San Francisco, Everybody. Thanks for having me. I mean, you live out here. Yeah, five g on the brain's s. So what do we need to know about five g? you know, as a industry observers, quite exciting. up toe, high speed Internet or, you know, it's gonna be interesting. The average user, I think we'll experience, you know, like a 10 x increase in their An ex stoked to get a 10 extra. I mean, if you look at how these networks are evolving, Isn't the rollout of this going to take a long time ago or 10 year horizon? of activity, whether it's, you know, indoor coverage in the Enterprise, whether it's, I mean, if you go to any you know, baseball, basketball, football game, Well, you know, And so, as you get your next Samsung, My understanding is it's, you know, no basis more distributed on. So if you think about the current radio which makes sense. But if you look at the network, it's you have to have a lot of device is very close to each in the The exposure to having a gap of some sort is pretty high. but the fact that we have first devices first silicon for software first networks. What can you tell us about how that's going to affect really the amount here at the table every day, and so no one's ever said, you know, my network is fast enough is So dial upto high speed Internet obvious Are you want? the opportunity to come in and really displace all of that legacy crap that that's look at their profitability, their revenue, their sales. Well, the thing is that that is, the carriers, like you say they have no choice but to remain competitive. I mean to be a consumer of devices So tell us about Mobile World Congress. I mean, there were lots of Rhea World applications on display, It's based on the five of the family I mean, obviously, micron, you know? And so that ecosystem is getting really baked, fully baked and and integrated. I just I'm just not holding my breath. hold your breath. Thank you for watching.

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Recep Ozdag, Keysight | CUBEConversation


 

>> from our studios in the heart of Silicon Valley, Palo Alto, California It is >> a cute conversation. Hey, welcome back. Get ready. Geoffrey here with the Cube. We're gonna rip out the studios for acute conversation. It's the middle of the summer, the conference season to slow down a little bit. So we get a chance to do more cute conversation, which is always great. Excited of our next guest. He's Ridge, IP, Ops Statik. He's a VP and GM from key. Cite, Reject. Great to see you. >> Thank you for hosting us. >> Yeah. So we've had Marie on a couple of times. We had Bethany on a long time ago before the for the acquisition. But for people that aren't familiar with key site, give us kind of a quick overview. >> Sure, sure. So I'm within the excess solutions group Exhale really started was founded back in 97. It I peered around 2000 really started as a test and measurement company quickly after the I poet became the number one vendor in the space, quickly grew around 2012 and 2013 and acquired two companies Net optics and an ooey and net optics and I knew we were in the visibility or monitoring space selling taps, bypass witches and network packet brokers. So that formed the Visibility Group with a nice Xia. And then around 2017 key cite acquired Xia and we became I S G or extra Solutions group. Now, key site is also a very large test and measurement company. It is the actual original HB startup that started in Palo Alto many years ago. An HB, of course, grew, um it also started as a test and measurement company. Then later on it, it became a get a gun to printers and servers. HB spun off as agile in't, agile in't became the test and measurement. And then around 2014 I would say, or 15 agile in't spun off the test and measurement portion that became key site agile in't continued as a life and life sciences organization. And so key sites really got the name around 2014 after spinning off and they acquired Xia in 2017. So more joy of the business is testing measurement. But we do have that visibility and monitoring organization to >> Okay, so you do the test of measurement really on devices and kind of pre production and master these things up to speed. And then you're actually did in doing the monitoring in life production? Yes, systems. >> Mostly. The only thing that I would add is that now we are getting into live network testing to we see that mostly in the service provider space. Before you turn on the service, you need to make sure that all the devices and all the service has come up correctly. But also we're seeing it in enterprises to, particularly with security assessments. So reach assessment attacks. Security is your eye to organization really protecting the network? So we're seeing that become more and more important than they're pulling in test, particularly for security in that area to so as you. As you say, it's mostly device testing. But then that's going to network infrastructure and security networks, >> Right? So you've been in the industry for a while, you're it. Until you've been through a couple acquisitions, you've seen a lot of trends, so there's a lot of big macro things happening right now in the industry. It's exciting times and one of the ones. Actually, you just talked about it at Cisco alive a couple weeks ago is EJ Computer. There's a lot of talk about edges. Ej the new cloud. You know how much compute can move to the edge? What do you do in a crazy oilfield? With hot temperatures and no powers? I wonder if you can share some of the observations about EJ. You're kind of point of view as to where we're heading. And what should people be thinking about when they're considering? Yeah, what does EJ mean to my business? >> Absolutely, absolutely. So when I say it's computing, I typically include Io TI agent. It works is along with remote and branch offices, and obviously we can see the impact of Io TI security cameras, thermal starts, smart homes, automation, factory automation, hospital animation. Even planes have sensors on their engines right now for monitoring purposes and diagnostics. So that's one group. But then we know in our everyday lives, enterprises are growing very quickly, and they have remote and branch offices. More people are working from remotely. More people were working from home, so that means that more data is being generated at the edge. What it's with coyote sensors, each computing we see with oil and gas companies, and so it doesn't really make sense to generate all that data. Then you know, just imagine a self driving car. You need to capture a lot of data and you need to process. It just got really just send it to the cloud. Expect a decision to mate and then come back and so that you turn left or right, you need to actually process all that data, right? We're at the edge where the source of the data is, and that means pushing more of that computer infrastructure closer to the source. That also means running business critical applications closer to the source. And that means, you know, um, it's it's more of, ah, madness, massively distributed computer architecture. Um, what happens is that you have to then reliably connect all these devices so connectivity becomes important. But as you distribute, compute as well as applications, your attack surface increases right. Because all of these devices are very vulnerable. We're probably adding about 5,000,000 I ot devices every day to our network, So that's a lot of I O T. Devices or age devices that we connect many of these devices. You know, we don't really properly test. You probably know from your own home when you can just buy something and could easily connect it to your wife. I Similarly, people buy something, go to their work and connect to their WiFi. Not that device is connected to your entire network. So vulnerabilities in any of these devices exposes the entire network to that same vulnerability. So our attack surfaces increasing, so connection reliability as well as security for all these devices is a challenge. So we enjoy each computing coyote branch on road officers. But it does pose those challenges. And that's what we're here to do with our tech partners. Toe sold these issues >> right? It's just instinct to me on the edge because you still have kind of the three big um, the three big, you know, computer things. You got the networking right, which is just gonna be addressed by five g and a lot better band with and connectivity. But you still have store and you still have compute. You got to get those things Power s o a cz. You're thinking about the distribution of that computer and store at the edge versus in the cloud and you've got the Leighton see issue. It seems like a pretty delicate balancing act that people are gonna have to tune these systems to figure out how much to allocate where, and you will have physical limitations at this. You know the G power plant with the sure by now the middle of nowhere. >> It's It's a great point, and you typically get agility at the edge. Obviously, don't have power because these devices are small. Even if you take a room order branch office with 52 2 100 employees, there's only so much compute that you have. But you mean you need to be able to make decisions quickly. They're so agility is there. But obviously the vast amounts of computer and storage is more in your centralized data center, whether it's in your private cloud or your public cloud. So how do you do the compromise? When do you run applications at the edge when you were in applications in the cloud or private or public? Is that in fact, a compromise and year You might have to balance it, and it might change all the time, just as you know, if you look at our traditional history off compute. He had the mainframes which were centralized, and then it became distributed, centralized, distributed. So this changes all the time and you have toe make decisions, which which brings up the issue off. I would say hybrid, I t. You know, they have the same issue. A lot of enterprises have more of a, um, hybrid I t strategy or multi cloud. Where do you run the applications? Even if you forget about the age even on, do you run an on Prem? Do you run in the public cloud? Do you move it between class service providers? Even that is a small optimization problem. It's now even Matt bigger with H computer. >> Right? So the other thing that we've seen time and time again a huge trend, right? It's software to find, um, we've seen it in the networking space to compete based. It's offered to find us such a big write such a big deal now and you've seen that. So when you look at it from a test a measurement and when people are building out these devices, you know, obviously aton of great functional capability is suddenly available to people, but in terms of challenges and in terms of what you're thinking about in software defined from from you guys, because you're testing and measuring all this stuff, what's the goodness with the badness house for people, you really think about the challenges of software defined to take advantage of the tremendous opportunity. >> That's a really good point. I would say that with so far defined it working What we're really seeing is this aggregation typically had these monolithic devices that you would purchase from one vendor. That wonder vendor would guarantee that everything just works perfectly. What software defined it working, allows or has created is this desegregated model. Now you have. You can take that monolithic application and whether it's a server or a hardware infrastructure, then maybe you have a hyper visor or so software layer hardware, abstraction, layers and many, many layers. Well, if you're trying to get that toe work reliably, this means that now, in a way, the responsibility is on you to make sure that you test every all of these. Make sure that everything just works together because now we have choice. Which software packages should I install from which Bender This is always a slight differences. Which net Nick Bender should I use? If PJ smart Nick Regular Nick, you go up to the layer of what kind of ax elation should I use? D. P. D K. There's so many options you are responsible so that with S T N, you do get the advantage of opportunity off choice, just like on our servers and our PCs. But this means that you do have to test everything, make sure that everything works. So this means more testing at the device level, more testing at the service being up. So that's the predeployment stage and wants to deploy the service. Now you have to continually monitor it to make sure that it's working as you expected. So you get more choice, more diversity. And, of course, with segregation, you can take advantage of improvements on the hardware layer of the software layer. So there's that the segregation advantage. But it means more work on test as well as monitoring. So you know there's there's always a compromise >> trade off. Yeah, so different topic is security. Um, weird Arcee. This year we're in the four scout booth at a great chat with Michael the Caesars Yo there. And he talked about, you know, you talk a little bit about increasing surface area for attack, and then, you know, we all know the statistics of how long it takes people to know that they've been reach its center center. But Mike is funny. He you know, they have very simple sales pitch. They basically put their sniffer on your network and tell you that you got eight times more devices on the network than you thought. Because people are connecting all right, all types of things. So when you look at, you know, kind of monitoring test, especially with these increased surface area of all these, Iet devices, especially with bring your own devices. And it's funny, the H v A c seemed to be a really great place for bad guys to get in. And I heard the other day a casino at a casino, uh, connected thermometer in a fish tank in the lobby was the access point. How is just kind of changing your guys world, you know, how do you think about security? Because it seems like in the end, everyone seems to be getting he breached at some point in time. So it's almost Maur. How fast can you catch it? How do you minimize the damage? How do you take care of it versus this assumption that you can stop the reaches? You >> know, that was a really good point that you mentioned at the end, which is it's just better to assume that you will be breached at some point. And how quickly can you detect that? Because, on average, I think, according to research, it takes enterprise about six months. Of course, they're enterprise that are takes about a couple of years before they realize. And, you know, we hear this on the news about millions of records exposed billions of dollars of market cap loss. Four. Scout. It's a very close take partner, and we typically use deploy solutions together with these technology partners, whether it's a PM in P. M. But very importantly, security, and if you think about it, there's terabytes of data in the network. Typically, many of these tools look at the packet data, but you can't really just take those terabytes of data and just through it at all the tools, it just becomes a financially impossible toe provide security and deploy such tools in a very large network. So where this is where we come in and we were the taps, we access the data where the package workers was essentially groom it, filtering down to maybe tens or hundreds of gigs that that's really, really important. And then we feed it, feed it to our take partners such as Four Scout and many of the others. That way they can. They can focus on providing security by looking at the packets that really matter. For example, you know some some solutions only. Look, I need to look at the package header. You don't really need to see the send the payload. So if somebody is streaming Netflix or YouTube, maybe you just need to send the first mega byte of data not the whole hundreds of gigs over that to our video, so that allows them to. It allows us or helps us increase the efficiency of that tool. So the end customer can actually get a good R Y on that on that investment, and it allows for Scott to really look at or any of the tech partners to look at what's really important let me do a better job of investigating. Hey, have I been hacked? And of course, it has to be state full, meaning that it's not just looking at flow on one data flow on one side, looking at the whole communication. So you can understand What is this? A malicious application that is now done downloading other malicious applications and infiltrating my system? Is that a DDOS attack? Is it a hack? It's, Ah, there's a hole, equal system off attacks. And that's where we have so many companies in this in this space, many startups. >> It's interesting We had Tom Siebel on a little while ago actually had a W s event and his his explanation of what big data means is that there's no sampling air. And we often hear that, you know, we used to kind of prior to big day, two days we would take a sample of data after the fact and then tried to to do someone understanding where now the more popular is now we have a real time streaming engines. So now we're getting all the data basically instantaneously in making decisions. But what you just bring out is you don't necessarily want all the data all the time because it could. It can overwhelm its stress to Syria. That needs to be a much better management approach to that. And as I look at some of the notes, you know, you guys were now deploying 400 gigabit. That's right, which is bananas, because it seems like only yesterday that 100 gigabyte Ethan, that was a big deal a little bit about, you know, kind of the just hard core technology changes that are impacting data centers and deployments. And as this band with goes through the ceiling, what people are physically having to do, do it. >> Sure, sure, it's amazing how it took some time to go from 1 to 10 gig and then turning into 40 gig, but that that time frame is getting shorter and shorter from 48 2 108 100 to 400. I don't even know how we're going to get to the next phase because the demand is there and the demand is coming from a number of Trans really wants five G or the preparation for five G. A lot of service providers are started to do trials and they're up to upgrading that infrastructure because five G is gonna make it easier to access state of age quickly invest amounts of data. Whenever you make something easy for the consumer, they will consume it more. So that's one aspect of it. The preparation for five GS increasing the need for band with an infrastructure overhaul. The other piece is that we're with the neutralization. We're generating more Eastern West traffic, but because we're distributed with its computing, that East West traffic can still traverse data centers and geography. So this means that it's not just contained within a server or within Iraq. It actually just go to different locations. That also means your data center into interconnect has to support 400 gig. So a lot of network of hitmen manufacturers were typically call them. Names are are releasing are about to release 400 devices. So on the test side, they use our solutions to test these devices, obviously, because they want to release it based the standards to make sure that it works on. So that's the pre deployment phase. But once these foreign jiggy devices are deployed and typically service providers, but we're start slowly starting to see large enterprises deploy it as a mention because because of visualization and computing, then the question is, how do you make sure that your 400 gig infrastructure is operating at the capacity that you want in P. M. A. P M. As well as you're providing security? So there's a pre deployment phase that we help on the test side and then post deployment monitoring face. But five G is a big one, even though we're not. Actually we haven't turned on five year service is there's tremendous investment going on. In fact, key site. The larger organization is helping with a lot of these device testing, too. So it's not just Xia but key site. It's consume a lot of all of our time just because we're having a lot of engagements on the cellphone side. Uh, you know, decide endpoint side. It's a very interesting time that we're living in because the changes are becoming more and more frequent and it's very hot, so adapt and make sure that you're leading that leading that wave. >> In preparing for this, I saw you in another video camera. Which one it was, but your quote was you know, they didn't create electricity by improving candles. Every line I'm gonna steal it. I'll give you credit. But as you look back, I mean, I don't think most people really grown to the step function. Five g, you know, and they talk about five senior fun. It's not about your phone. It says this is the first kind of network built four machines. That's right. Machine data, the speed machine data and the quantity of Mr Sheen data. As you sit back, What kind of reflectively Again? You've been in this business for a while and you look at five G. You're sitting around talking to your to your friends at a party. So maybe some family members aren't in the business. How do you How do you tell them what this means? I mean, what are people not really seeing when they're just thinking it's just gonna be a handset upgrade there, completely missing the boat? >> Yeah, I think for the for the regular consumer, they just think it's another handset. You know, I went from three G's to 40 year. I got I saw bump in speed, and, you know, uh, some handset manufacturers are actually advertising five G capable handsets. So I'm just going to be out by another cell phone behind the curtain under the hurt. There's this massive infrastructure overhaul that a lot of service providers are going through. And it's scary because I would say that a lot of them are not necessarily prepared. The investment that's pouring in is staggering. The help that they need is one area that we're trying to accommodate because the end cell towers are being replaced. The end devices are being replaced. The data centers are being upgraded. Small South sites, you know, Um, there's there's, uh how do you provide coverage? What is the killer use case? Most likely is probably gonna be manufacturing just because it's, as you said mission to make mission machine learning Well, that's your machine to mission communication. That's where the connected hospitals connected. Manufacturing will come into play, and it's just all this machine machine communication, um, generating vast amounts of data and that goes ties back to that each computing where the edge is generating the data. But you then send some of that data not all of it, but some of that data to a centralized cloud and you develop essentially machine learning algorithms, which you then push back to the edge. The edge becomes a more intelligent and we get better productivity. But it's all machine to machine communication that, you know, I would say that more of the most of the five communication is gonna be much information communication. Some small portion will be the consumers just face timing or messaging and streaming. But that's gonna be there exactly. Exactly. That's going to change. I'm of course, we'll see other changes in our day to day lives. You know, a couple of companies attempted live gaming on the cloud in the >> past. It didn't really work out just because the network latency was not there. But we'll see that, too, and was seeing some of the products coming out from the lecture of Google into the company's where they're trying to push gaming to be in the cloud. It's something that we were not really successful in the past, so those are things that I think consumers will see Maur in their day to day lives. But the bigger impact is gonna be for the for the enterprise >> or jet. Thanks for ah, for taking some time and sharing your insight. You know, you guys get to see a lot of stuff. You've been in the industry for a while. You get to test all the new equipment that they're building. So you guys have a really interesting captaincy toe watches developments. Really exciting times. >> Thank you for inviting us. Great to be here. >> All right, Easier. Jeff. Jeff, you're watching the Cube. Where? Cube studios and fellow out there. Thanks for watching. We'll see you next time.

Published Date : Jun 20 2019

SUMMARY :

the conference season to slow down a little bit. But for people that aren't familiar with key site, give us kind of a quick overview. So more joy of the business is testing measurement. Okay, so you do the test of measurement really on devices and kind of pre production and master these things you need to make sure that all the devices and all the service has come up correctly. I wonder if you can share some of the observations about EJ. You need to capture a lot of data and you need to process. It's just instinct to me on the edge because you still have kind of the three big um, might have to balance it, and it might change all the time, just as you know, if you look at our traditional history So when you look are responsible so that with S T N, you do get the advantage of opportunity on the network than you thought. know, that was a really good point that you mentioned at the end, which is it's just better to assume that you will be And as I look at some of the notes, you know, gig infrastructure is operating at the capacity that you want in P. But as you look back, I mean, I don't think most people really grown to the step function. you know, Um, there's there's, uh how do you provide coverage? to be in the cloud. So you guys have a really interesting captaincy toe watches developments. Thank you for inviting us. We'll see you next time.

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