>>from >>around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. >>Everyone welcome back to the cubes Coverage of AWS reinvent 2020 virtual. This is the Cube virtual. I'm John for your host this year. We're not in person. We're doing remote interviews because of the pandemic. The whole events virtual over three weeks for this week would be having a lot of coverage in and out of what's going on with the news. All that stuff here happening on the Cube Our next guest is a featured segment. Brown Venkatesh, VP of Engineering at Cloudera. Welcome back to the Cube Cube Alumni. Last time you were on was 2018 when we had physical events. Great to see you, >>like good to be here. Thank you. >>S O. You know, Cloudera obviously modernized up with Horton works. That comedy has been for a while, always pioneering this abstraction layer originally with a dupe. Now, with data, all those right calls were made. Data is hot is a big part of reinvent. That's a big part of the theme, you know, machine learning ai ai edge edge edge data lakes on steroids, higher level services in the cloud. This is the focus of reinvents. The big conversations Give us an update on cloud eras. Data platform. What's that? What's new? >>Absolutely. You are really speaking of languages. Read with the whole, uh, data lake architecture that you alluded to. It's uploaded. This mission has always been about, you know, we want to manage how the world's data that what this means for our customers is being ableto aggregate data from lots of different sources into central places that we call data lakes on. Then apply lots of different types of passing to it to direct business value that would cdp with Florida data platform. What we have essentially done is take those same three core tenants around data legs multifunctional takes on data stewardship of management to add on a bunch off cloud native capabilities to it. So this was fundamentally I'm talking about things like disaggregated storage and compute by being able to now not only take advantage of H d efs, but also had a pretty deep, fundamental level club storage. But this is the form factor that's really, really good for our customers. Toe or to operate that from a TCO perspective, if you're going to manage hundreds of terabytes of data like like a lot of a lot of customers do it. The second key piece that we've done with CDP has to do with us embracing containers and communities in a big way on primer heritages around which machines and clusters and things of that nature. But in the cloud context, especially in the context, off managed community services like Amazon CKs, this Lexus spin apart traditional workloads, Sequels, park machine learning and so on. In the context of these Cuban exiles containerized environments which lets customers spin these up in seconds. They're supposed to, you know, tens of minutes on as they're passing, needs grow and shrink. They can actually scale much, much faster up and down to, you know, to make sure that they have the right cost effective footprint for their compute e >>go ahead third piece. >>But the turkey piece of all of this right is to say, along with like cloud native orchestration and cloud NATO storage is that we've embraced this notion of making sure that you actually have a robust data discovery story around it. so increasingly the data sets that you create on top off a platform like CDP. There themselves have value in other use cases that you want to make sure that these data sets are properly replicated. They're probably secure the public government. So you can go and analyze where the data set came from. Capabilities of security and provenance are increasingly more important to our customers. So with CDP, we have a really good story around that data stewardship aspect, which is increasingly important as you as you get into the cloud. And you have these sophisticated sharing scenarios. The >>you know, Clotaire has always had and Horton works. Both companies had strong technical chops. It's well document. Certainly the queues been toe all the events and covered both companies since the inception of 10 years ago. A big data. But now we're in cloud. Big data, fast data, little data, all data. This is what the cloud brings. So I want to get your thoughts on the number one focus of problem solving around cloud. I gotta migrate. Or do I move to the cloud immediately and be born there? Now we know the hyper scale is born in the cloud companies like the Dropbox in the world. They were born in the cloud and all the benefits and goodness came with that. But I'm gonna be pivoting. I'm a company at a co vid with a growth strategy. Lift and shift. Okay, that was It's over. Now that's the low hanging fruit that's use cases kind of done. Been there, done that. Is it migration or born in the cloud? Take us through your thoughts on what does the company do right now? >>E thinks it's a really good question. If you think off, you know where our customers are in their own data journey, right? So increasingly. You know, a few years ago, I would say it was about operating infrastructure. That's where their head was at, right? Increasingly, I think for them it's about deriving value from the data assets that they already have on. This typically means in a combining data from different sources the structure data, some restructure data, transactional data, non transactional, data event oriented data messaging data. They wanna bring all of that and analyze that to make sure that they can actually identify ways toe monetize it in ways that they had not thought about when they actually stored the data originally, right? So I think it's this drive towards increasing monetization of data assets that's driving the new use cases on the platform. Traditionally, it used to be about, you know, sequel analysts who are, if you are like a data scientist using a party's park. So it was sort of this one function that you would focus on with the data. But increasingly, we're seeing these air about, you know, these air collaborative use cases where you wanna have a little bit of sequel, a little bit of machine learning, a little bit off, you know, potentially real time streaming or even things like Apache fling that you're gonna use to actually analyze the data eso when this kind of an environment. But we see that the data that's being generated on Prem is extremely relevant to the use case, but the speed at which they want to deploy the use case. They really want to make sure that they can take advantage of the clouds, agility and infinite capacity to go do that. So it's it's really the answer is it's complicated. It's not so much about you know I'm gonna move my data platform that I used to run the old way from here to there. But it's about I got this use case and I got to stand this up in six weeks, right in the middle of the pandemic on how do I go do that on the data that has to come from my existing line of business systems. I'm not gonna move those over, but I want to make sure that I can analyze the data from their in some cohesive Does that make sense? >>Totally makes sense. And I think just to kind of bring that back for the folks watching. And I remember when CDP was launching the thes data platforms, it really was to replace the data warehouse is the old antiquated way of doing things. But it was interesting. It wasn't just about competing at that old category. It was a new category. So, yeah, you had to have some tooling some sequel, you know, to wrangle data and have some prefabricated, you know, data fenced out somewhere in some warehouse. But the value was the new use cases of data where you never know. You don't know where it's going to come until it comes right, because if you make it addressable, that was the idea of the data platform and data Lakes and then having higher level services. So s so to me. That's, I think, one distinction kind of new category coexisting and disrupting an old category data warehousing. Always bought into that. You know, there's some technical things spark Do all these elements on mechanisms underneath. That's just evolution. But income in incomes cloud on. I want to get your thoughts on this because one of the things that's coming out of all my interviews is speed, speed, speed, deploying high, high, large scale at very large speed. This is the modern application thinking okay to make that work, you gotta have the data fabric underneath. This has always been kind of the dream scenario, So it's kind of playing out. So one Do you believe in that? And to what is the relationship between Cloudera and AWS? Because I think that kind of interestingly points to this one piece. >>Absolutely. So I think that yeah, from my perspective, this is what we call the shared data experience that's central to see PP like the idea is that, you know, data that is generated by the business in one use case is relevant and valid in another use case that is central to how we see companies leveraging data or the second order monetization that they're after, Right? So I think this is where getting out off a traditional data warehouse like data side of context, being able to analyze all of the data that you have, I think is really, really important for many of our customers. For example, many of them increasingly hold what they call this like data hackathons right where they're looking at can be answered. This new question from all the data that we have that is, that is a type of use case that's really hard to enable unless you have a very cohesive, very homogeneous view off all of your data. When it comes to the cloud partners, right, Increasingly, we see that the cloud native services, especially for the core storage, compute and security services are extremely robust that they give us, you know, the scale and that's really truly unparalled in terms of how much data we can address, how quickly we can actually get access to compute on demand when we need it. And we can do all of this with, like, a very, very mature security and governance fabric that you can fit into. So we see that, you know, technologies like s three, for example, have come a long way on along the journey with Amazon on this over the last 78 years. But we both learned how to operate our work clothes. When you're running a terabytes scale, right, you really have to pay attention to matters like scale out and consistency and parallelism and all of these things. These matters significantly right? And it's taken a certain maturity curve that you have to go through to get there. The last part of that is that because the TCO is so optimized with the customer to operate this without any ops on their side, they could just start consuming data, even if it's a terabyte of data. So this means that now we have to have the smarts in the processing engines to think about things like cashing, for example very, very differently because the way you cash data that Zinn hedge defense is very different from how you would do that in the context of his three are similarly, the way you think about consistency and metadata is very, very different at that layer. But we made sure that we can abstract these differences out at the platform layer so that as an as it is an application consumer, you really get the same experience, whether you're running these analytics on clam or whether you're running them in the cloud. And that's really central to how I see this space evolving is that we want to meet the customer where they are, rather than forcing them to change the way they work because off the platform that they're simple. >>So could you take them in to explain some of the integrations with AWS and some customer examples? Because, um, you know, first of all, cost is a big concern on everyone's mind because, you know, it's still lower costs and higher value with the cloud anyway. But it could get away from you. So you know, you're constantly petabytes of scale. There's a lot of data moving around. That's one thing to integration with higher level services. Can you give where does explain how Claudia integration with Amazon? What's the relation of customer wants to know. Hey, you guys, you know, partnering, explain the partnership. And what does it mean for me? >>Absolutely. So the way we look at the partnership hit that one person and ghetto. It's really a four layer cake because the lowest layer is the core infrastructure services. We talked about storage and computing on security, and I am so on and so forth. So that layer is a very robust integration that goes back a few years. The next layer up from that has to do with increasingly, you know, as our customers use analytic experiences from Florida on, they want to combine that with data that's actually in the AWS compute experiences like the red Ship, for example. That's what the analytics layer uploaded the data warehouse offering and how that interrupts would be other services in Amazon that could be relevant. This is common file formats that open source well form it really help us in this context to make sure that they have a very strong level of interest at the analytics there. The third layer up from that has to do with consumption. Like if you're gonna bring an analyst on board. You want to make sure that all of their sequel, like analyst experiences, notebooks, things of that nature that's really strong. And club out of the third layer on the highest layer is really around. Data sharing. That's as aws new and technologies like that become more prevalent. Now. Customers want to make sure that they can have these data states that they have in the different clouds, actually in a robbery. So we provide ways for them, toe browse and search data, regardless of whether that data is on AWS or on traffic. And so that's how the fourth layer in the stack, the vertical slice running through all of these, that we have a really strong business relationship with them both on the on the on the commercial market side as well as in AWS marketplace. Right? So we can actually by having cdp be a part of it of the US marketplace. This means that if you have an enterprise agreement with with Amazon, you can actually pay for CDP toe the credit sexuality purchased. This is a very, very tight relationship that's designed again for these large scale speeds and feeds. Can the customer >>so just to get this right. So if I love the four layer cake icings the success of CDP love that birthday candles can be on top to when you're successful. But you're saying that you're going to mark with Amazon two ways marketplace listing and then also jointly with their enterprise field programs. That right? You say because they have this program you can bundle into the blanket pos or Pio processes That right can explain that again. >>S so if you think this'll states, if you're talking about are significant. So we want to make sure that, you know, we're really aligned with them in terms off our cloud migration strategy in terms of how the customer actually execute to what is a fairly you know, it's a complex deployment to deploy a large multiple functions did and existed takes time, right, So we're gonna make sure that we navigate this together jointly with the U. S. To make sure that from a best practices standpoint, for example, were very well aligned from a cost standpoint, you know what we're telling the customer architecturally is very rather nine. That's that's where I think really the heart of the engineering relationship between the two companies without. >>So if you want Cloudera on Amazon, you just go in. You can click to buy. Or if you got to deal with Amazon in terms of global marketplace deal, which they have been rolling out, I could buy there too, Right? All right, well, run. Thanks for the update and insight. Um, love the four layer cake love gets. See the modernization of the data platform from Cloudera. And congratulations on all the hard work you guys been doing with AWS. >>Thank you so much. Appreciate. >>Okay, good to see you. Okay, I'm John for your hearing. The Cube for Cube virtual for eight of us. Reinvent 2020 virtual. Thanks for watching.

>>from the Keep studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is a cube conversation. Hi, I'm John Furry with the Cube. We're here for a special Q conversation, housing with remote, where in studio most of the time. But on the weekends, I get an opportunity to talk to friends and experts, and he I wanted to really dig in with an awesome case study around AWS Cloud in a use case that I think is game changing for local community, especially this time of Cove. It you have local community work, local journalism suffering, but also connected this and connected experiences was gonna make. The difference is we come out of this pandemic a societal impact. But there's a real tech story here I want to dig into. We're here with Dan. True is the vice president of engineering for Chemical. Did you? They make a nap coat local be TV, which basically takes over the air television and streams it to an app in your local area, enabling access to many your TV and on demand as well. For local communities, it's a phenomenal project and its unique, somewhat misunderstood right now, but I think it's gonna be something that's going to really put Dan, thank you for coming along and chatting. Thanks >>for having me appreciate it. >>Okay, so I'm a big fan. I've been using the APP in San Francisco. I know New York's on the docket. I might be deployed. You guys have a unique infrastructure capability that's powering this new application, and this is the focus of the conversations. Q. Talk Amazon is a big part of this. Talk about your local be TV that you are protected. This platform for broadcast television has a unique hybrid cloud. Architecture. Can you tell us about that? >>Certainly. I mean, one of our challenges, as you know, is that we are local television eso unlike a lot of products on the markets, you know, like your Hulu's or other VM PV products, which primarily service sort of national feeds and things like that. Ah, we have to be able to receive, um, over the air signals in each market. Um, many channels that serve local content are still over the air, and that is why you don't see a lot of them on those types of services. They tend to get ignored and unavailable to many users. So that's part of our value. Proposition is to not only allow more people to get access to these stations, but, uh, allow the station's themselves to reach more people. So that means that we have to have a local presence in each market in order to receive those signals. Eso that's sort of forces us to have this hybrid model where we have local data centers. But then we also want to be able to effectively manage those in a central way. On. We do that in our cloud platform, which is hosted on Amazon and using Amazon service. >>Let me take take a breath. Here. You have a hybrid architecture on Amazon. So such a using a lot of the plumbing take us through what the architectures ram is on using a variety of their services. Can you unpack that? >>Yeah. So, um, obviously starts with some of the core services, like easy to s three already us, which everybody on planet uses. Um, we're also very focused on using PCs were completely containerized, which allows us to more effectively deploy our services and scale them. Um, and one of the benefits on that front that Amazon provides is that because they're container services wired into all the other services, like cloud, What metrics? Auto scaling policies. I am policies. Things like that. It means it allows us to manage those things in a much more effective way. Um, and use those services too much more effectively make those things reliable and scalable. Um, we also use a lot of their technologies, for example, for collecting metrics. So we use kinesis and red shift to collect real time metrics from all of our markets across the U. S. Uh, that allows us to do that reliably and at scale without having to manage complex each l systems like Kafka and other things. Um, as well a stored in a, uh, large data lake like red shift in Korea for analytics. And you know, things like that. Um, we also use, um, technologies like media Taylor s O, for example, one of the big features that, uh, most stations do not have access to Israel. Time targeted advertising in the broadcast space. Many ads are sold and placed weeks in advance. Um, and not personalized, obviously. You know, for that reason. Where is one of the big features we can bring to the table? Using our system and technologies like Media Taylor is we can provide real time targeted advertising, which is a huge win for these stations. >>What are some of the unique capabilities that you guys are? Offer broadcast station partners because you're basically going in and partnering with broadcast ages as well, but also your enabling new broadcasters to jump. And it's well, what are some of the unique capability that you're delivering? What is that? It's on the table there. What are you doing? This You >>well again. It allows us because we can do things centrally. You know as well as the local reception allows us to do some interesting things. Like if we have channels that, um, are allowed to broadcast even outside their market, Um, then we can easily put them in other markets and get them even more of years. That way we have the ability to even do, like hyper local or community channels, you know that are not necessarily broadcasting over the standard antennas, um, but could get us a feed from, you know, whatever. Zip code in whatever market and we can give them away toe reach viewers in the entire market and other markets, or even just in their local area. So, you know, consider the case where maybe a high school or a college you know, wants to show games or local content. Um, we provide a platform where they can now do that and reach more people, Um, using our app in our platform very, very easily. So that's another area that we want toe help Expand is not just your typical view of local of what's available in Phoenix, Um, but what's available in a particular city in that area or a local community where they want toe, um, reach their community more effectively, or even have content that might be interesting to other communities in Phoenix or one of the other markets? >>No, I think just is not going to side tension here. I talked with your partner. Jim longs to see you guys have an amazing business opportunity again. I think it's kind of misunderstood, but it's very clear to me that follows in. It has huge passion of local journalism. You see awesome efforts out there by Charlie Senate from the ground Truth project report for America. They take a journalism kind of friend few. But if you add like that, did you business model ought to This local journalism you can enable more video locally. I mean, that's really the killer app of video. And now it Koven. More than ever. I really want to know things like this. A mural with downtown Palo Alto Black lives matters. I want to know what's going on. Local summer restaurants, putting people out of sidewalks. Right now I'm limited to, like, next door or very Laghi media, whether it's the website. So again, I think this is an opportunity to that plus education. I mean Amazon educated Prince, that you can get a degree cloud computing by sitting on the couch. So, you know, this is again. This is a paradigm shift from an application standpoint, but you're providing essentially linear TV toe because in the local economy, So I just want to give you a shout out for that because I think it's super important. I think you know, people should get behind this. Eso congratulates. Okay, I'm often my little rant there. Let's get back down to some of that cloud steps. I think what super interesting to me is you guys can stand up infrastructure very quickly and what you've done here, you delivery of the benefits of Amazon of the goodness of cloud you, especially in stand up a metro region pretty quickly try it. And it pretty impressive. So I gotta ask you what? Amazon services are most important for your business. >>Um, well, like I said, I think for us it's matching the central services. So we sort of talked about, uh, managing the software, the AP eyes, um, and those kind of the glue. So, you know, for us standing up a new metro is obviously, you know, getting the data center contracts and all the other you know, >>and >>ask yourself, you have to deal with just have a footprint. But essentially, once we have that in place, we can spin up the software in the data center and have it hooked into our central service within hours. Right? And we could be starting channels >>literate >>literally within half a day. Um, so that's the rial win for us is, um, having all that central blue and the central management system and the scalability where You know, we can just add another 10 20 5100 markets. And the system is set up to scale centrally, um, where we can start collecting metrics their cloudwatch from those data centers. We're collecting logs and diagnostic information. Eso weaken the type health and everything else centrally and monitor and operate all of these things centrally in a way that is saying and not crazy. We don't need a 24 7 knock of 1000 people to do this. Um, you know, and do that in a way that, you know, we, as a relatively small company can still scale and do that in a sensible way, a cost effective way, which is obviously very important for us at our size. But at any size, um, you want to make sure if you're gonna go into 200 plus markets, that you have a really good cost model. Um and that's one of the things that where Amazon has really really helped us is allow us to do some really complex things and an efficient, scalable, reliable and cost effective way. You know, the cost for us to go into the New Metro now is so small, you know, relatively speaking. Um, but that's really allows. What allows us to do is a business of now. We just opened up New York, you know, and we're going to keep expanding on that model. So that's been a huge win for us. Is evaluating what Amazon could bring to the table versus other third parties and or building our own? You know, obviously which >>So Amazon gives you the knock, basically leverage and scale the data center you're referring to. That's pretty much just to get an origination point in the derrick. Exactly. That's right. It's not like it's a super complex data center. You can just go in making sure they got all the normal commute back of recovery in the North stuff. It's not like a heavy duty buildup. Can you explain that? >>Yeah. So one thing we do do in our data centres is because we are local. Um, we have sort of primary data centers. Ah, where we do do trance coating and origination of the video eso we receive the video locally, and then we want to transport and deliver it locally. And that way we're not sending video across the country and back trying to think so that that is sort of the hybrid part of our model. Right? So we stand that up, but then that is all managed by the central service. Right? So we essentially have another container cluster using kubernetes in this case. But that kubernetes cluster is essentially told what to do by everything that's running in Amazon. So we essentially stand up the kubernetes cluster, we wire it up to the Central Service, and then from then on, it just we just go into the Central Service and say, Stand up these channels. Um and it all pops up >>with my final question on the Amazon pieces is really about future capabilities Besides having a cube channel, which I would love to head on there. And I told my guys, We'll get there. But what is this too busy working around the clock is You guys are with Kobe tonight? Yeah, sand. I can almost see a slew of new services coming out just on the Amazon site if I'm on the Amazon. So I'm thinking, OK, outposts. The opportunity from a I got stage maker machine learning coming in any value for user experience and also, you know, enabling in their own stuff. They got a ton of stuff with prime the moving people around and delivering the head room for Amazon. This thing is off the charts. But that being said, that's Amazon could see them winning with this. I'm certainly I know using elemental as well. But for you guys on the consumer side, what features and what new things do you see on the road map or what? You might envision the future looking like, >>Well, I think part of it. I think there's two parts. One is what are we gonna deliver ourselves, you know? So we sort of talked about adding community content and continuing to evolve the local beauty product. Um, but we also see ourselves primarily as a local TV platform. Um, and you know, for example, you mentioned prime. And a lot of people are now realizing, especially with Cove, it and what's going on the importance of local television. Ah, and so we're in discussions on a lot of fronts with people to see how how we can be the provider of that local TV content, you know, um and that's really a lot of stationed are super psyched about that to just, you know, again looking to expand their own footprint and their own reach. You know, we're basically the way that we conjoined those two things together between the station's the other video platforms and distribution mechanisms and the viewers. Obviously, at the end of the day, um, you know, we want to make sure local viewers can get more local content and stuff this interesting to them. You know, like you said with the news, it is not uncommon that you may have your Bay area stations, but the news is still may be very focused on L. A or San Francisco or whatever. Um and so being able to enable, uh, you know, the smaller regional outlets to reach people in that area in a more local fashion, uh, is definitely a big way that we can facilitate that from the platform. And, you know, if you were perspective, so we're hoping to do that in any way we can. You know, our main focus is make local great, you know, uh, get the broadcast world out there, and that's not going anywhere, especially with things like HSC tree. Uh, you know on the front. Um, and you know, we just want to make sure that those people are successful, um, and can reach people and make revenue. And, you know, >>you got a lot of it and search number two. But I think one of the things that's just think about your project that I find is a classic case of people who focus in on that Just, you know, current market value investing versus kind of game changing shifts is that you guys air horizontally, enabling in the sense that there's so many different use cases. I was pointing out from my perspective journalism, you know, I'm like, I look at that and I'm like, OK, that's a huge opportunity. Just they're changing the game on, you know, societal impact on journalism, huge education, opportunity for cord cutters. You're talking about a whole nother thing around TV. I gotta ask you, you know, pretend I'm an idiot for a minute by our pretending that this person from this making I amenity after I don't understand is it Isn't this just TV? What are you doing? Different? Because it's only local. I can't watch San Francisco. I'm in Chicago and I can't watch Chicago in San Francisco. I get that. You know why? Why is this important? Isn't this just TV? Can I just get on YouTube? Mean Tic tac? Well, talk about the yes >>or no. I mean, there's TV, and then there's TV, You know, as you know, um and, you know, if you look at the TV landscape just pretty fracture. But typically, when you're talking about YouTube or who you're talking about, sort of cable TV channels, you know, you're gonna get your Annie, you're going to get some of your local to ABC and what not? Um, but you're not really getting local contact. And So, for example, in our Los Angeles market, um, we there are There are about 100 something over the air channels. If you look at the cross section of which of those channels you can get on your other big name products like you lose your YouTube TV, you're talking about maybe 1/2 a dozen or a dozen, right? So there's like 90 plus channels that are local to L. A. That you can only get through an antenna, right? And those air hitting the type of demographics. You know, quite frankly, some of these other players or just, you know, don't see is important >>under other minorities. Back with immigrants, you know, hit the launch printers of our country. Yes, >>exactly. You know, So, you know, we might see a lot of Korean channels or Spanish channels or other. You know, um, minority channels that you just won't get over your cable channels or your typical online video providers. So that's again Why, you know, we feel like we've got something that is really unique. Um, and that is really underserved, you know, as far as on a television sampling, Um, the other side that we bring to the table is that a lot of these broadcast channels are underserved themselves in terms of technology. Right? If you look at, you know, at insertion, um and you know, a lot of the technical discussions about how to do live TV and how to get live tv out there. It's very focused on the o t T market. So again, going back to who lose and >>the utility well, over the top of >>over the top. Yeah. Um and so this broadcast market basically had no real evolution on that front in a while, you know? And I sort of mentioned, like the way ad buying works. You know, it's still sort of the traditional and buying that happens a couple weeks in front. Not a lot of targeted or anything ability. Um, And even when we get to the HSC three, you're now relying on having an H s street TV and you're still tied to an antenna, etcetera, etcetera, which is again, a good move forward, but still not covering the spectrum of what these guys really want to reach and do. So that's where we kind of fill in the gaps, you know, using technology and filling in the gap of receiving a signal and bringing these technologies. So not only the ad insertion and stuff we can do for the life stream, Um, but providing analytics and other tools to the stations, uh, that they really don't have right now, unless you're willing to shell out a lot of money for Nielsen, which a lot of local small stations don't do s so we can provide a lot of analytics on viewership and targeting and things like that that they're really looking forward to and really excited >>about. I gotta ask you, put you on the spot. He'll because I don't see Andy Jassy. It reinvented might. Hopefully I'll see him this year. They do a person event. He's really dynamic. And you just said it made me think he tends to read his emails a lot. And if your customer and you are. But if you bumped into Andy Jassy on the elevators like, Hey, why should I pay attention to? Did you? What's why is it important for Amazon? And why is it important for the world? How does it raise the bar on society? >>Well, I think part of what Amazon's goal And you know, especially if you get into, you know, their work in the public sector on education. Um, you know, that's really where you know, we see we're focusing with the community on local television and enabling new types of local television eso. I think there's a lot of, uh, advantage, and, um, I hate the word synergy, but I'm going to use the word synergies, you know, um, this for us, You know, our goals in those areas around, you know, really helping, you know, Uh, you know, one of the terms flying around now is the dot double bottom line, where it's not just about revenue. It's about how do we help people and communities be better as well? Um, so there's a bottom line in terms of, uh, people benefit and revenue in that way, not just financial revenue, Right? And you know, that's very important to us as a business as well is, you know, that's why we're focused on local TV. And we're not just doing another food. Go where it's really easy to get a night. The national feed. You know, it's really important to us to enable the local, um, community and the local broadcasters and local channels and the local viewers to get that content, Um, that they're missing out on right now. Um, so I think there's a energy on that front A so >>far, synergy and the new normal to have energy in the near normal. You know, I think I think Kobe did. >>And you know, um, and some of the other, uh, things that have been happening in the news of the black lives matter and, um, you know, a lot of things going around where you know, local and community has been in the spotlight right and getting the word out and having really local things versus 100. Seeing this thing from, you know, three counties away, which I don't really care about, it's not telling me what's happening down the street, like you said, Um, and that's really what we want to help improve and support. >>Yeah, I know it's a great mission is one we care a lot of cute. We've seen the data content drives, community engagement and communities where the truth is so in an era where we need more transparency and more truth, you get more cameras on the street, you're gonna start to see things. That's what we're seeing, a lot of things. And as more data is exposed as you turn the lights on, so this week that kind of data will only help communities grow, heal and thrive. So, to me, big believer in what you guys are doing local be TV is a great mission. Wish you guys well and thanks for explaining the infrastructure on Amazon. I think you guys have a really killer use case. Technically, I mean to me. I think the technical superiority of what you've done. Abilities stand up. These kinds of networks with massive number potential reach out of the gate. It's just pretty impressive. Congratulations, >>Right. Thank you very much. And thanks for taking the time. >>Okay. Dan Drew, vice president of James. Did you start up? That's a lot of potential. Will. See. Let's go check out the comments on YouTube while we're here. Since we got you, let's see what's going on the YouTube front year. Yeah. The one question was from someone asked me, Was stiff from TV Cres that William Dan, Great to see you. Thanks for taking the time on Sunday and testing out this new zoom home recording my home studio, which I got to get cleaned up a little. Thank you for your time problem. Okay, take care.

>> live from Boston, Massachusetts. It's the Cube covering A W s reinforce 2019 brought to you by Amazon Web service is and its ecosystem partners. >> Okay, welcome back. Everyone's two cubes Live coverage here in Boston, Massachusetts, for AWS reinforce. This is Amazon Web services Inaugural conference around Cloud security There first of what? Looks like we'll be more focused events around deep dive security to reinvent for security. But not no one's actually saying that. But it's not a summit. It's ah, branded event Reinforce. We're hearing Mark Ryland off director Office of the Sea. So at eight of us, thanks for coming back. Good to see you keep alumni. Yeah, I'm staying here before It's fun. Wait A great Shadow 80 Bucks summit in New York City Last year we talked about some of the same issues, but now you have a dedicated conference here on the feedback from the sea. So as we've talked to and the partners in the ecosystem is, it's great to have an event where they go deep dives on some of the key things that are really, really important to security. Absolutely. This is really kind of a vibe that how reinvents started, right? So reinventing was a similar thing for commercial. You're deep, not easy to us. Three here, deeper on Amazon. But with security. Yeah, security lens on some of the same issues. One thing that happened >> and kind of signal to us that we needed an event like this over the years with reinvent was consistently over the years, the security and compliance track became one of the most important tracks that was oversubscribed in overflow rooms and like, Hey, there's a signal here, right? And so, but at the same time, we wanted to be able to reach on audience. Maybe they wouldn't go to reinvent because they thought I'd say It's all the crazy Dale Ops guys were doing this cloud thing. But now, of course, they're getting the strong message in their security organizations like, Hey, we're doing cloud. Or maybe as a professional, I need to really get smart about this stuff. So it's been a nice transition from still a lot of the same people, but definitely the different crowd that's coming here and was a cross pollination between multiple and I was >> just at Public sector summit. They about cyber security from a national defense and intelligence standpoint. Obviously, threesome Carlson leads That team you got on the commercial side comes like Splunk who our data and they get into cyber. So you started to see kind of the intersection of all the kind of Amazon ecosystems kind of coming around security, where it's now part of its horizontal. It's not just these are the security vendors and partners writes pretty much everyone's kind of becoming native into thinking about security and the benefits that you guys have talk about that what Amazon has to have a framework, a posture. Yeah, they call it shared responsibility. But I get that you're sharing this with the ecosystem. Makes sense. Yeah, talk about the Amazon Web service is posture for this new security >> world. Well, the new security world is if you look at like a typical security framework like Mist 853 120 50 controls all these different things you need to worry about if you're a security professional. And so what eight obvious able to do is say, look, there's a whole bunch of these that we can take care of on your behalf. There's some that we'll do some things and you got to do some things and there's some There's still your responsibility, but we'll try to make it easy for you to do those parts. So right off the bat we can get a lot of wins from just hey, there's a lot of things will just take care of. And you could essentially delegate to us. And for the what remain, You'll take your expertise and you'll re focus it on more like applications security. There still may be some operating systems or whatever. If using virtual machine service, you still have to think about that. But even there, we'll use we have systems Manager will make it easy to do patch management, updating, et cetera. And if you're willing to go all the way to is like a lambda or some kind of a platform capability, make it super easy because all you gotta do is make sure your code is good and we'll take care of all the infrastructure automatically on your behalf so that share responsibility remains. There's a lot of things you still need to be careful about and do well, but your experts can refocus. They could be very you know like it's just a lot less to worry about it. So it's really a message for howto raise the bar for the whole community, but yet still have >> that stays online with the baby value properties, which is, you know, build stuff, ship fast, lower prices. I mazon ethos in general. But when you think about the core A. W. S what made it so great Waas you can reduce the provisioning of resource is to get something up and running. And I think that's what I'm taking away from the security peace you could say. We know Amazon Web service is really well, and we're gonna do these things. You could do that so us on them and then parts to innovate. So I get that. That's good. The other trend I want to get your reaction to is comments we've had on the Cube with si SOS and customers is a trend towards building in house coding security. Your point about Lambda some cool things air being enabled through a B s. There's a real trend of big large companies with security teams just saying, Hey, you know what? I wanna optimize my talent to code and be security focused on use cases that they care about. So you know, Andy Jazz talks about builders. You guys are about builders you got cos your customers building absolutely. Yet they don't want Tonto, but they are becoming security. So you have a builder mindset going on in the big enterprises. >> Yes, talk about that dynamic. That's a That's a really important trend. And we see that even in security organizations which historically were full of experts but not full of engineers and people that could write code. And what we're seeing now is people say, Look, I have all this expertise, but I also see that with a software defined the infrastructure and everything's in a P I. If I pair up in engineering team with a security professional team, then well, how good things will happen because the security specials will say, Gosh, I do this repetitive task all the time. Can you write code to do that like, Yeah, we can write code to do that. So now I can focus on things that require judgment instead of just more rep repetitive. So So there's a really nice synergy there, and our security customers are becoming builders as well, and they're codifying if you moment expression in code, a policy that used to be in a document. And now they write code this as well. If that policy is whatever password length or how often we rode a credentials, whatever the policy is where Icho to ensure that that actually happening. So it's a real nice confluence of security expertise with the engineering, and they're not building the full stack >> themselves. This becomes again Aki Agility piece I had one customer on was an SMS business. They imported to eight of US Cloud with three engineers, and they wrote all the Kuban aged code themselves. They could have used, you know, other things, but they wanted to make sure it's stable so they could bring in some suppliers that could add value. So, again, this is new. Used to be this way back in the old days, in House developers build the abs on the mainframe, build the APS on the mini computers and then on I went to outsourcing, so we're kind of back. The insourcing is the big trend now, >> right in with the smaller engineering team, I can do a lot that used to require so many more people with a big waterfall method and long term projects. And now I take all these powerful building blocks and put an engineering team five people or what we would call it to pizza team five or six people off to the side, given 34 weeks, and they can generate a really cool system that would have required months and not years before. So that's a big trend, and it applies across the board, including two security. >> I think there's a sea change, and I think it's clear what I like about this show is this cloud security. But it's also they have the on premises conversation, Mrs Legacy applications that have been secured and or need to be secured as they evolve. And then you got cloud native and all these things together where security has to be built in. Yeah, this is a key theme, so I want to get your thoughts on this notion of built in security from Day one. What's your what's your view on this? And how should customers start thinking >> about it? And >> what did you guys bringing to the table? Well, I think that's just a general say maturation that goes on in the industry, >> whether it's cloud or on Prem is that people realize that the old methods we used to use like, Hey, I'm gonna build a nap And then I'm gonna hand it to the security team and they're gonna put firewalls around it That's not really gonna have a good result. So security by design, having security is equal co aspect of If I'm getting doing an architecture, I look a performance. I look, it cost. I look at security. It's just part of my system designed. I don't think of it as like a bolt on afterwards, so that leads to things like, you know, Secure Dev ops and kind of integration teams through. This could be happening on premises to it's just part of I T. Modernization. But Cloud is clearly a driver as well, and cloud makes it easier because it's all programmable. So things that are still manual on premises, you can do in a more automated getting into a lot of conversations here under the covers, A lot of under the hood conversations here around >> security BC to one of the most popular service is you guys have obviously compute a big part of the mission Land, another of the feature VPC traffic flows, where mirroring was a big announcement. Like we talked about that a lot of talking about the E c two nitro. You gave a talk on that. Did you just unpacked it a little bit because this has been nuanced out there. It's out there people are interested in. What's that talk about inscription is, is in a popular conversation taking minutes? Explain your talk. Sure, So we've talked for now a year and 1/2 >> about how we've essentially rien. Imagine reinvented our virtual machine architecture, too. Go from a primarily soft defined system where you have a mainboard with memory and intel processor and all that kind of a coup treatments of a standard server. And then your virtual ization layer would run a full copy of an operating system, which we call a Dom zero privileged OS that would mediate access between the guest OS is in this and the outside world because it would maintain the device model like how do I talk to a network card? How I talked to a storage device. I talked through the hyper visor, but through also a dom zero Ah, copy of Lennox. A copy of Windows to do all that I owe. So what we just did over the past few years, we begin to take all the things we're running inside that privileged OS and move that into dedicated hardware software, harbor combination where we now have components we call nitro components their actual separate little computers that do dbs processing. They do vpc processing they do instance, storage. So at this point now, we've taken all of the components of that damn zero. We've moved it out into these You could call Cho processors. I almost think of them is like the Nitro controllers. The main processor and the Intel motherboard is a co processor where customer workloads run because the trust now is in these external all systems. And when you go to talk to the outside world from easy to now you're talking through these very trusted, very powerful co processors that do encryption. They do identity management for you. They do a lot of work that's off the main processor, but we can accelerate it. We could be more assured that it's trustworthy. It can it can protect itself from potential types of hacks that might have been exposed if that, say, an encryption key was in the and the main motherboard. Now it's not so it's a long story until one hour version and doing three minutes now. But overall we feel that we built a trustworthy system for virtual. What was the title of talk so people can find it online? So I was just called the night to architecture security implications of the night to architecture. So it's taking information that we had out there. But we're like highlighting the fact that if you're a security professional, you're gonna really like the fact that this system has it has no damn zero. It has no shell. You can't log into the system as a human being. It's impossible to log in. It's all software to find suffer driven, and all the encryption features air in these co processors so we can do like full line made encryption of 100 gigabits of network traffic. It's all encrypted like that's never been done before. Really, in the history of computing, what's the benefit of nitro architectural? Simply not shelter. More trust built into it a trusted root. That's not the main board encryption, off load and more isolation. Because even if I somehow we're toe managed to the impossible combination of facts to get sort of like ownership of that main board, I still don't have access to the outside world. From there, I have to go through a whole another layer of very secure software that mediates between the inner world of where customer were close run and the outside world where the actual cloud is. So it's just a bunch of layers that make things more secure, >> and I'm sure Outpost will have that as well. Can you waste on that? Seem to me to hear about that. Okay, Encryption, encrypt everything. Is it philosophy we heard in the keynote? You also talked about that as well. Um, encrypting traffic on the hour. I didn't talk about what that means. What was talked to you? What's the big conversation around? Encryption within a. W s just inside and outside. What's the main story there? >> There's a lot of pieces to the pie, but a big one that we were talking about this week is a pretty long term project we call Project lever. It was actually named after a ah female cryptographer. Eventually Park team that was help. You know, one of the major factors, including World War Two, are these mathematicians and cryptographers. So we we wanted to do a big scale encryption project. We had a very large scale network and we had, you know, all the features you normally have, but we wanted to make it so that we really encrypted everything when it was outside of our physical control. So we done that took a long time. Huge investment, really exciting now going forward, everything we build. So any time data that customers give to us or have traffic between regions between instances within the same region outside reaches, whenever that traffic leaves our physical control so kind of our building boundaries or gates and guards and going down the street on a fiber optic to another data center, maybe not far away or going inter continent intercontinental links are going sub oceanic links all those links. Now we encrypt all the traffic all the time. >> And what's the benefit of that? So the benefit of that is there. Still, you know, it's it's obscure, >> but there is a threat model where, you know, governments have special submarines that are known to exist that go in, sniff those transoceanic links. And potentially a bad guy could somehow get into one of those network junction points or whatever. Inspect traffic. It's not, I would say, a high risk, but it's possible now. That's a whole nother level of phishing attacks. Phishing attack, submarine You're highly motivated to sniff that line couldn't resist U. S. O. So that's now so people could feel comfortable that that protection exists and even things like here's a kind of a little bit of scare example. But we have customers that say, Look, I'm a European customer and I have a very strong sense of regional reality. I wanna be inside the European community with all my data, etcetera, and you know, what about Brexit? So now I've got all this traffic going through. A very large Internet peering point in London in London won't be part of Europe anymore according to kind of legal norms. So what are you doing in that case? Unless they Well, how about this? How about if yes, the packets are moving through London, but they're always encrypted all the time. Does that make you feel good? Yeah, that makes me feel good. I mean, I so my my notion of work as extra territorial extra additional congee modified to accept the fact that hey, if it's just cipher text, it's not quite the same as unscripted. >> People don't really like. The idea of encrypted traffic. I mean, just makes a lot of sense. Why would absolutely Why wouldn't you want to do that right now? Final question At this event, a lot of attendee high, high, high caliber people on the spectrum is from biz dab People building out the ecosystem Thio Hardcore check. He's looking under the hood to see SOS, who oversee the regime's within companies, either with the C i O or whatever had that was formed and every couple is different. But there's a lot of si SOS here to information security officers. You are in the office of the Chief Security Information officer. So what is the conversations they're having? Because we're hearing a lot of Dev ops like conversations in the security bat with a pretty backdrop about not just chest undead, but hack a phone's getting new stuff built and then moving into production operations. Little Deb's sec up So these kinds of things, we're all kind of coming together. What are you hearing from those customers inside Amazon? Because I know you guys a customer driven in the customers in the sea SOS as your customer. What are they saying? What are they asking for? So see, so's our first getting their own minds around >> this big technical transformations that are happening on dhe. They're thinking about risk management and compliance and things that they're responsible for. They've got a report to a board or a board committee say, Hey, we're doing things according to the norms of our industry or the regulated industries that we sit in. So they're building the knowledge base and the expertise and the teams that can translate from this sort of modern dev ops e thing to these more traditional frameworks like, Hey, I've got this oversight by the Securities Exchange Commission or by the banking regulators, or what have you and we have to be able to explain to them why our security posture not only is maintained, it in some ways improved in these in this new world. So they're they're challenge now is both developing their own understanding, which I think they're doing a good job at, but also kind of building this the muscle of the strength. The terminology translate between these new technologies, new worlds and more traditional frameworks that they sit within and people who give oversight over them. So you gotta risk. So there's risk committees on boards of these large publics organizations, and the risk committees don't know a lot about cloud computing. So s O they're part of what they do now is they do that translation function and they can say, Look, I've I've got assurance is based on my work that I do in the technology and my compliance frameworks that I could meet the risk profiles that we've traditionally met in other ways with this new technology. So it's it's a pretty interesting >> had translations with the C I A. Certainly in public sector, those security oriented companies, a cz well, as the other trend, they're gonna educate the boards and they're secure and not get hacked the obsolete. And then there's the innovation side of it. Yeah, we actually gotta build out. Yes. This is what we just talked about a big change for our C says. That we talk to and work with all the time is that hey, we're in engineering community now. We didn't used to write a lot of code, and now we do. We're getting strong in that way. Or else we're parting very closely with an engineering team who has dedicated teams that support our security requirements and build the tools. We need to know that things are going well from our perspective. So that's a really cool, I think, changing that. I think that is probably one >> of my favorite trends that I see because he really shows the criticality of security was pretty much all critically, only act. But having that code coding focus really shows that they're building in house use case that they care about and the fact that I can now get native network traffic. Yeah, and you guys are exposing new sets of service is with land and other things >> over the top. >> It just makes for a good environment to do these clouds. Security things. That seems to be the show >> in a nutshell. Yeah, I think that's one of the nice thing about this show. Is It's a very positive energy here. It's not like the fear and scary stuff sometimes hear it. Security conference is like a the sky's falling by my product kind of thing Here. It's much more of a collaborative like, Hey, we got some serious challenges. There's some bad guys out there. They're gonna come after us. But as a community using new tooling, new techniques, modern approaches, modernization generally like let's get rid of a lot of these crusty old systems we've never updated for 10 or 20 years. It's a positive energy, which is really exciting. Good Mark, get your insights out. So this is your wheelhouse Show. Congratulations. >> You got to ask you the question. Just take your see. So Amazon had off just as an industry participant riding this way, being involved in it. What is the most important story that needs to be told in the press? In the media that should be told what's as important. Either it's being told it, then should be amplified or not being told and be written out. What's the What's the top story? I don't think that even after all this time that you know when people >> hear public cloud computing. They still have this kind of instinctive reaction like, Oh, that sounds kind of scary or a little bit risky and, you know, way need to get to the point where those words don't elicit some sense of risk in people's minds, but rather elicit like, Oh, cool, that's gonna help me be secure instead of being a challenge. Now that's a journey, and people have to get there, and our customers who go deep, very consistently, say, And I'm sure you've had them say to you, Hey, I feel more confident in my cloud based security. Then I do my own premises security. But that's still not the kind of the initial reaction. And so were we still have a ways, a fear based mentality. Too much more >> of a >> Yeah. Modernization base like this is the modern way to get the results in the outcomes I want, and cloud is a part of that, and it doesn't not only doesn't scare me, I want to go there because it's gonna take a community as well. Yeah, Mark, thanks so much for coming back on the greatest. Be hearing great Mark Mark Riley, direct of the office of the chief information security at Amazon Web services here, sharing his inside, extracting the signal. But the top stories and most important things >> being being >> said and discussed and executed here, it reinforced on the Cube. Thanks for watching. We'll be right back with more after this short break.

>> fly from San Francisco. It's the Cube covering Google Cloud next nineteen Tio by Google Cloud and its ecosystem partners. >> Welcome back, everyone live coverage here in San Francisco for the Cube, Google Cloud next twenty nineteen to show around Cloud, Google Cloud, I'm John Forest Do Minimum and Dave along. We've been here all week, three days of wall to wall coverage here on the floor with all the exhibitors. Write the mean all the action we've talked to all the thought leaders, Google executives, entrepreneurs, experts are in the cloud and around the ecosystem. Dave's stew wrapping up the wrap up segment. Kind of can I put the show to rest and look to next year and possibly Google summits. There's one in New York and some other shows we're looking to also cover. But if you look encapsulate the show, I want to get your guys reaction, too. What the main themes have been, we're seeing obviously anthems was the big news. That's the big deal. That's their platform. They want to bring all the connective tissue around data security and really on prim hybrid cloud multi cloud application modernization. Clearly, during my open source and enterprise developers, plus the ability to hybrid and multi cloud stew. Your thoughts on the show. >> Yeah. So, John, you know, when I first saw Antos, I was like, Well, this is CSP that they announced last year We were excited about that talk about things like Azure Stack and eight of us Outpost. But the more I learn about it, the more I understand it. It's more than just kind of g k e and a little bit of packaging here, Eric for David. I just interviewed a Google fellow and, you know, you expect the the Google Fellow to really be able to articulate, You know, the history of Google and the distributor architect doing is like we're going to enable cloud native. Of course, we always had that in the Google Cloud, but now we're going to make that easier for you to do that in your own environment. So when you're thinking about modernizing your applications, you know, I was a little bit tough on Google when I said, Oh, I hear a lot about lift and shift. Well, most customers can't lifted, shifted, not change, because then I'LL pull it back. It's too expensive, but if I could modernize wherever it makes the most sense. I talked to some customers here that said, Look, I need to kick the team and get it into the cloud And then I could modernize and start falling apart. But for someone customers, I can't move that. And they need to modernize it here and that Antos is the key enabler and therefore it's a good message, its extension of what they done with Cuba. Netease. That's a lot of other pieces here. But you know, I'm pretty impressed. >> They want to get your thoughts is one of things I'm seeing and, you know, in sports they wanna team, plays a game and wins. They call it a statement game. I think Google Cloud next twenty nineteen is a statement by Google saying, We're into the enterprise. We're not goingto waiver. We got hired Thomas Curry and mid savory. They're going to keep all the great talent. No one's believing. It's not like a new regime. Change came in. They're pivoting. They knows there's no pivot here. They put a stake in the ground saying we are going to invest in the clouds soon. DARPA Kai, the CEO of Google said that on stage of day one, they're clearly putting all the window dressing around enterprise with all the great phrases that we love. Digital transformation, data centric architecture, multi cloud hybrid monitors that applications They're invested, Dave. They are in it to play. They recognize that they're not gonna win right away because it's a long game. So Google clearly is playing the cards properly. They're saying, Look, if we're going to bring a lot of the table and this long time table, but we're in it to play and we're going to play well when invest. >> Yeah, I think it took a while for me to get there Stew, too. He is. I heard a lot about what Right we do get a global distributed infrastructure or we're doing the applications for digital transformation. We got industry specific solutions. Is what way d'Oh. Okay. Great. And I heard a lot of you know differentiators are unique value proposition. So, for civil, what I would have liked to hear it right up front was okay. We know that eighty percent of your workloads are on Prem. Well, guess what, and we're investing in scale and all that stuff, but We're the best at cloud native and and we're going to take and we have the tools and expertise. We're gonna bring those to you on your premises and show you how to get there. And then when you're ready, come to the cloud. If you're never ready, that's fine. But we're going to earn the right for your future business. Hey said that Stead that >> right way, the things we're wondering your business. But I don't think they can yet say were the best that cloud native and that I think that's that's still good self awareness studio for Google. >> I think they could say it now. Maybe it's debatable. >> I would debate that I do not think that Google is the best cloud native cloud at this point. I don't think they have the breath and depth Amazon has, but I don't think that that's the hard core stick in the ground. Because Cloud native is early cnc F, they're investing heavily in open source is a big bet that they're talking about. They got a lot more work to do but cloud needed. Still, it's still early because you said the workloads is still on premise for most of the enterprises, so we got plenty of time. The point is, if they had overplayed that card, I would have been more cautious. >> Well, I mean, Okay, fine, huh? Let's talk talk about that a little bit because it's new. It's Would you? Would you disagree that internally, Google's got the most sophisticated, the best cloud in the world internally, globally for Google. And they make that comment when they make that claim, right? That start there, we get the best cloud in the world. Yeah, >> well, I think it's got a great cloud, >> too. Okay, so there's stuff on there. I mean, they've got least got some credibility there, so I would have come from that position straight now. The other criticism I heard was where the numbers. Now, that doesn't bother me so much. How long did it take Amazon to show us the numbers? Nine years? I think so. Good. We'LL get there, it's clear it's growing. You look around here. There's what thirty thirty five thousand people don't know what was there last year. Twenty. Twenty five thousand. It's growing, it's growing nicely and the quality of the people is good. >> Here's what I'd say about Google Cloud Steward? Let's get your reaction. Sudhir has Bay said this. He's the director product. Mentioning about cloud fusion, he said This from a customer quote. Google's cloud is like an awesome highway, but I can't get my car on the road. So that's the on ramp. >> I can't get by giving car. Okay, so so this note about you Look at the >> technology from Spanner Cooper duties, which was founded inside Google. And they did that right. Big queries. Amazing. They have freaking amazing tech because they had to do it for Google. So I think that is a key strategy. And I, like other clouds that have come in and then died away, didn't have a lot of tech chops. So Cultural Shift is one of the big teams, but on ramping, getting people on board and the bed another source. I think there's a gestation period that's gives Google some time. I don't think they gotta have it overnight there some table stakes, but they're there checking the boxes just kind of grind it out. >> I mean, look, the critique has been for years is you know, Google's too smart for all of us. you know, way have love reading the papers and were really impressed with the technology. But the term you heard over and over again this week, we're going to meet customers where they are. And I I almost failed. They dialled it down a little too much here because I didn't have anything that I'm like. Wow, blown away. Like, you know, they had er's up on stage and it's like I'm used to seeing him flying out of a plane with a Google glass on his head. >> I was started by the way that was Google. I o like, you're >> gay. But, you know, you know, one of that's what you expect from a googol is you know, some of those pieces and there wasn't a G wow amazing moment for me, but the messaging solid, they absolutely you know, understanding or solving some real customer problems today and, you know, solid >> well and one hundred percent of the cloud providers now have a coherent and explainable hybrid on Prem strategy. You know, frankly, it's about time. I mean, they were denying that for a long time, and I think it's clear that's where the business is >> well to me. The big criteria on the cloud game is Do they have the global footprint? They do. Do they have the software at scale Check? Do they have the connective tissue to bring these disparity opportunity data services together Check working on it, continue to improve. And are they on the philosophy side of things? Meaning one of things that I am made Amazon really great. Wass they from day one. We're a P I center who will always has been part of web services. So they have that DNA. I think apogee is going to be the secret little dark horse. And all this is going to tell Signe because as a p, I become programmable. You saw Sisko of'em wear on stage. Can they build on ecosystem? Can they work with multiple vendors? Because the fact is, from our data and we've been reporting on this on silicon angle and Wiki bomb is that big enterprises and governments, whether it's a d, o. D. Or a big bank, are gonna have hundreds of cloud projects, hundreds of workloads that's going to require unique clouds selection criteria because you cannot separate real time data from software, and that's just the facts of the databases are moving all over the place. If I gotta work Lodi, any data? I gotta be agile with the data, but I then need a data plane to connect across other workload. So workload conversation, I don't think was front and center enough where workloads are for the key criteria. >> And still some of the message on where Google fits in that hybrid and multi cloud world is a little bit muddy to me. So how did they get, you know, on those in your data center? Well, it's a deep partnership with V m where, uh, you know, I heard some people here. It's like, Oh, well, the current Amazon VM wear deal, you know, is like up for renewal soon. It's like I don't see Veum Where an Amazon separating that Latino way. People engineering partnerships. We've heard directly from Andy Jazz sees talked about on the Cube how important that relationship is. S O Veum was going to play across all the cloud environment. But you know, where does Google, you know, really make their money? They're going to partner with all the open source companies. And you know, you're going to own your data. We're going to make sure the prophecies there. So is Dave Said the numbers and the business of how Google Khun start slow scaling and really growing the enterprise business beyond, you know, G sweets now, part of it. And we saw some of the android for enterprise, and they have lots of pieces, but the cloud revenue gets a little bit muddy like a Microsoft. So, you know, from the cloud piece itself, I'm not sure where you know they start gaining on a Microsoft or an Amazon today. >> Well, I think that they could gain ground, take territories. That said on on Day one, Jennifer Linds, demo of no code modification, migration of workloads. If that actually happens, that's going to be a critical piece of the pie that's going to move. Move the needle very quickly for at Google. But I >> want to get you >> guys take on surprises. What surprised you here at the show? What was something that you didn't expect happen? That was a surprise on a good way. To me, the big surprise is that the word customer was used a lot more here than ever before. Customer is the key to success in the enterprise, listening to customer and customer choice. That's the playbook from Amazon. You don't hear Andy Jassy or any other executive Amazon go three words without saying the word customer. If you had a tag cloud and be like customers, the biggest font here we've heard customer choice. That's been a big one for me. >> Surprises. I was going to say when you were asking that question to get to me. It was customer related as well. You know clearly when you in Amazon show it's just customer. Just get inundated with a cool injection of customers. It's very impressive, but you don't have that scale here. However, What did see is a lot of Fortune. One thousand company's senior people were here. Yeah, still kicking the tires but learning. And I think that usually leads to something. So I think Google's developing a lot of pipeline at this show that I think next year is going to translate. We had conversations John with companies that we can't mention on air, but they are seriously substantively looking at moving workloads into Google's Cloud Number one. Number two is if you look around here, Deloitte, Accenture at toes. You know, some of the biggest. I'd like to see more of those global s eyes, and I think you will. And that's where you're going to really start to see customers. >> Dave took the customer. I'll say partner. So we said in one of our analysis segments, that logo slides Good. But, you know, compare itto Microsoft or Amazon. It needs to quadruple where it is today. But in the conversations that I had from startups through some of those big logo's on here, partnering with Google is good for them and they're excited by it. And that's not necessarily the clay case for every one of the big cloud providers out there. >> All right, so a lot of multi cloud talk. I've said multi clouds all the rage, but it's really more a symptom of sort of multi vendor people going best of breed with different departments. Big news last night on Jet I John, I want to get your take. Google really wasn't I don't think ever in the running, but certainly, you know Amazon was the lead Oracle, IBM, Microsoft share the news in your analysis of that news. >> Well, yesterday there was news that the Department of Defense, this Jet I contract joint defense initiative that's going on joining the Price Defense Initiative system. The military cloud ten billion dollar contract was under a lot of It's the biggest story in Tech and DC in generations. It's the confluence of procurement being outdated. Clouds selection, one soul cloud for that workload, multi cloud across in the department and a lot of lost business, potentially for Oracle in IBM. So Amazon, Microsoft, Amazon, Webster's, Microsoft, Oracle and IBM. We're all fighting for this business. The incumbents IBM and Oracle. We're potentially at risk billions of dollars. So it's been a lot of dirty pool, so to speak, a lot of dirty politics, a lot of dirty smear campaigns going on, from Oracle to to Amazon to try to discredit them. So the D. O d. Oracle soothe d o d. Saying is unfair process conflict of interest? The D. O. D made a final selection. Amazon Web services and Microsoft are the final selections and basically kicking out Oracle and IBM at the process. So Oracle, IBM are out. Oracle's lawsuit's still pending that'LL probably be dismissed because Oracle tried three different times to claim conflict of interest. They tried to claim conflict of interest in. And where has three in my notes here July twenty eighteen, November twenty eighteen and April twenty nineteen. All three times competition has been not proven, and Oracle and IBM or out. The analysis here is, is that this proves what we've been saying on the Q and that is, is that you can have one cloud soul cloud for a workload. So the Department of Defense has hundreds of projects. But for the military project that ten billion dollar one Amazon or Microsoft, probably the Amazon to the front runner can serve that cloud. And that's the best architecture. That means that Microsoft will probably win the eight billion dollar contract of the D. O. E s contract for collaboration again. Soul Cloud Soul workload. This is the trendy. My analysis is that Oracle on IBM, mainly Oracle, knew that they were going to lose. They tried to do whatever it takes to kill the deal. And now the D. O. D. Has brought forward and their modernizing the application and all these lawsuits about procurement rules from nineteen eighty five all this trip wires, all these little nuances. This is a great win for the Department of Defense, and I think it is a tell sign for large enterprises because you could be multiple. You'd have multiple clouds, but you can have one cloud work on one workload. It could be a big monster workload like a ten billion dollar >> workload. >> There could be a small work. >> All the tech vendors want to eat it. The government trough, We know that. And so the why is this relevant? It's relevant to me because you're you're absolutely right for a particular set of workloads. Mission critical workloads, especially a single cloud, is going to be more cost effective, more secure, uh, higher availability, less complex. And that's really what the debate is here now is multi cloud gonna happen? Of course, for different workloads is going to be horses for courses. So multi cloud is a huge opportunity. Everybody's going after it stew uh, Google through its hat in the ring in a big way. We seem to have a couple of camps lining up and read. Had interesting, interesting leads in both camps. Kind of got the IBM redhead camp and of'em wear with now with Google Really interesting sort of chessboard matches going on? >> Yeah, absolutely. Every customer we talked to hear. There's no like, Oh, you know, I might be moving most of my stuff or even all of my stuff to the public cloud, but it is workload dependent, and that's how I'm choosing it. Google has some key strength. I took a little while to get the data and I and ML pieces that we know Google has some strength here. One of the questions I had coming into it Can they reclaim kind of that thought leadership space. I'd love to hear whether you guys think I think that was the case, but, you know, messaging point on good speed. You know T K has them talking to the Enterprise in a way that won't scare them away as to oh, geez, I'm not smart enough to work with Google so >> well, I think I think Google has to get enterprise compatible and they've been working really hard to do that, and they got it. Just grind it out. I said this on Tuesday. It's a grinding out game. They've got a got a fight to the trenches. We've got to get the check boxes, and this is what Amazon did that early on and helped them a lot. Google has been working hard, I think, their security angle with the from a device. I phoned the Android phone and onboard security at the edge is huge. I think data and Big Query and those kinds of on boarding tools is going to be a great accelerant. I think cloud code cloud Run Cloud build is a phenomenal construct. I think that's absolutely delivered Ella for friendly. If they can continue to serve the developer for the enterprise and make it easy to build and stand up applications that hit that sweet spot of the trend, which is the modernization of enterprise APS not develop, perhaps not like a startup started sort. Different styles are cloud born in the cloud enterprise that's gonna deal with legacy and all these compliance and all this risk. They could make that easy and make it Dev ops like That's a great check boxes. >> Just a quick note on that, because there was a lot of enterprise talk there. There's a nice group inside a Google, working with a lot of the startups, got to talk to a couple of the start up there, and Google's definitely company there looking to partner with. All >> right, guys, let's wrap this up. Google really leaning into the enterprise heavily. Obviously, they're not. They're not blinking. They're going to continue power forward thinking. I like the mojo they have here. They got a new CEO. We interviewed George Curry, and Thomas's brother Thomas couldn't make it on the Cube. He's super busy talking to customers were gonna get him on the cue soon, but you got a culture here. Google and the culture is innovation, and the cultures Dev ops. The culture's developed for the country's AP eyes D. That puts him in a good position, >> their thoughts. I mean, I've been saying for a decade I feel like a broken record. I said it so much. I stopped saying it that the marginal economics of the Cloud service providers who have scale are driving towards zero. In other words, the more volume they do, they're there. The cost of adding an extra customer goes down to zero, just like software. There's three companies in United States who have that scale Google, Amazon and Microsoft. Obviously some guys outside the U. S. And you look at the cap Ex numbers forty seven billion over the last three years by Google. Thirteen and a half billion year to date US data centers alone. It would take IBM three and a half years to spend that much on Affects Who take Oracle six years. Okay, they just do not have the marginal economics to compete. They'LL compete in other ways, but though these three are in it to win it this big market, they're trillion dollar market. There's enough room for each to carve out an opportunity and continue to grow for quite some time. Do >> and Google lining up their ecosystem of partners to help them get deep into the enterprise. Absolutely, There's good opportunity for Google to do a number of acquisitions. They have, you know, a big bank spend a lot of money not just on infrastructure, but all the partner engagements and definitely some acquisition to help them get there. Wouldn't be surprised if they, you know, made some nice acquisition to help them grow that enterprise. I am in a modern way way now that was mentioned to it was carrying twins could be back together, but sure, >> awesome stuff. Guys, I think my my final take is I've always said Google's the Dark Horse and the Cloud game. They don't have a lot of baggage like a lot of work to do, and they're they're working hard and they really bring in tech to the table that bringing that culture of innovation, they're there behind this. Opportunities for them to move the ball down the field in a big way. I think they can take territory and gain share quickly if global things follow the place. If those bets come home, this dark horse will be right up on number two really quickly. So great job. Wanna thank Google, Google's team Cool calms Team, Google's CMO and executive Thomas carrying for letting us come to the Cube. Bring the Cube here. Google's very co creation oriented. We appreciate the location. I want to thank Google one. Thanks to our sponsors about our sponsors, we wouldn't be here, so he city signal FX. We got net app. We got Saada. We got some great clients here supporting us. You, Fio. Thanks to our sponsors, they signal to the community they care and they support our programs. Our tenth year of Cube coverage at events one. Thank everyone for watching, listening, sharing hit us up on Twitter at Cube and also silken angle dot com. We now are adding on a new feature to our Cube, which is on silicon angle dot com special reports where we flow as many stories as it takes to get the truth out there. Get the story's right, of course. Used the cube and stream the data with you here on the Cube. We're here. Google Next in San Francisco. I'm John Faria student Min David Long. Thanks for watching.