>>Fly from San Francisco. It's the cube covering RSA conference, 2020 San Francisco brought to you by Silicon angle media. >>Welcome back everybody. Jeffrey here with the cube. We're at RSA 2020, downtown San Francisco and Moscone center, 40,000 professionals in the security industries, the biggest security event in the world. I'm pretty sure, certainly the biggest one in the U S we're excited to have somebody who's been running around taking care of these problems and talking to customers for a very long time. It's got a great longterm perspective. We're happy to have him. Jonathan, new wind, the VP global field say-so team for fortunate. Jonathan, great to see you. So you said you've been coming to this show for a long, long time. Love to get kind of your impressions that the human element is the theme. Yeah, well, sheer, you know, I, I think, uh, it's changing. It's uh, the attendance is broken out by very senior people who've been here for, you know, multiple events and then a whole new slew of people are coming into the industry, right. >>And there's a lot of excitement. It's, um, there's a little bit less of a buzz. It just seems it's a little bit less people here this year because of the virus scare. Um, but overall I think that the themes are pretty consistent, which is kind of tragic that the themes are consistent year after year because this suggests that not a lot has changed despite the $130 billion and it works with purity span. You know, absolutely complexity. Uh, everyone is telling me about how to solve complexity, how to do more with less, uh, how to do more with less and fewer people and how to get their arms around this vast volume of data that's being generated. And there's a lot of talk about automation and AI, uh, but much more practical, less buzzwords and more practical solutions. And yet still tons of new vendors, right? Tons of new opportunities. >>You know, I don't know what the final count is on the vendor side, but it's a really large number and you go off into the corners to the EDBD little, little, a little mini boost is still a time of innovation. So I think that people trying to move the ball. So I think when the first show first started, there were less than a less than 500 vendors, I think in the industry back in 2007 I think today we're North of of 5,000 and it's probably 8,000 or about 5,000 vendors in the immediate vicinity here. But just go around the corner and there are dozens of others having their own events and the neighboring hotels and restaurants. It's astounding the number of different point products are still coming into the industry and, and, and that really suggests that we haven't gotten our arms around integrating all of this technology. >>And it's just another level of complexity. So what do you tell your friends on the buy side, right? Who know you and say, say Jonathan, I'm going, I'm going to RSA. How in the heck am I supposed to navigate not only the show specifically, but kind of this vendor landscape and then make sense of it all? I'm telling him to look for vendors that are partners that have a longterm perspective and that do the integration for you. You know, one of the things coming from an operational background, as I talked to other CSOs, like our job is to operate technology. It really isn't about integrating technology. It really isn't about OAA and product. I want to focus my budget and my resources on operating technologies and manage risk. So I look for partners and mentors like, like Fordanet that has a fabric with 258 plus different products and vendors that are already integrated out of the box. >>I'm looking for someone that solves complexity rather than a specific problem or specific threat vector. And I'm really looking for some of that helps me understand and manage risk because that's the object of the exercise in cybersecurity today. It's not about compliance, it's about compliance, it's about security, it's about resilience, but a reasonable level of care in managing risk. Right. And yeah, it's, it's a great topic cause I was thinking that kind of in terms of insurance. Yeah. In terms of, you know, how much do you spend and you can't insure everything to 100% right. So it's going to be some number less than that. Everybody else needs a piece of the pie. But how do you make those kinds of trade offs, investment versus risk? Because you can't absolutely protect everything. It makes no sense. So I think that value of it comes back to the CSO and his or her team. >>It's a very human decision. Uh, there is no prescriptive definition of what reasonable care is. You know, outside of one statement by Kamala Harrison, she was the state's attorney in California here, which is the CIS 20 is the minimum level of reasonable care. And so now we have to understand how do we define what is reasonable, what is the risk appetite or tolerance for a company? And once you identify those things, what are the controls and mitigation measures that you're gonna have in place to mitigate those risks? And then what's left is residual risk. And that's a hard decision. How much will you absorb? How much will you transfer, uh, and how much will you just tolerate? Um, but it's really no longer just about compliance, uh, and it's no longer just about having a security or continuity or resilience about all of those things. At a reasonable level. >>Right. It's interesting as pulling up Winnie Naylor from, from Cisco gave one of the early ketos and she talked about, you know, really this security profession, embracing those pesky people that keep clicking on links because really they're the people that can, that have the data around the specific, um, applications and specific assets that the company has to kinda have that informed decision as to what is it worth to protect and do we need to protect it? Do we need to protect them more? Can we let this thing go a little bit? Yeah. I think the human element is the hardest part, you know, in mind at this conference and its theme, that human element. The hardest part about this job is that it's not just mechanical issues on routing issues and networking issues, but it's about dealing with all types of humans, innocent humans that do strange and bad things unknowingly. >>And then malicious people who do very bad things that by design. And so the research suggests that no matter what we do in security awareness training, some 4% of our employee base will continually fail security awareness tests. Well, we fished actively. And so one of the things that we need to do is use automation and intelligence so that you could comb through all of that data and make a better informed decision about what risks you're going to mitigate, right? And for this 4% that are habitually abusing the system and can't be retrained while you can isolate them, right, and make sure that they're, they're separated and they're not able to, uh, to do things that may harm the organization. Right. The other human element is the people on the security teams, right. And it's a tough resource. There aren't enough of them. And, and, and historically, they'd been the ones that, that integration point between all these different systems and it's a highly stressful job. >>You know, there was a Forbes article that said 17% of all CSOs are functional alcoholics. I mean, I mean, and they met as a 17 for 17%. One of every six CSOs medicates himself or herself with alcohol. And medicate is a very specific term of art. It doesn't mean recreational drinking means you are a functional alcoholic and that tells you about the level of stress and complexity. You know, in this job, our research suggests that the average CSO lifespan is somewhere on the low end of about 12 months on the high end, somewhere about 24. You know, in their role or in their profession, their role and their current job, their current gig, they're not lasting more than than two years. Uh, the sheer complexity and stress of the job and you know, and, and those, of course, 24 months, three of those months are just orientation cause that gives you an idea. >>It's a level of stress and complexity that the average CSO is going to face here. Right. So really begs for a lot more automation, a lot more automation on the defense side. It does, it, it makes for a lot more automation. And how do you help those teams cope with a massive levels of complexity and data that's coming out of these digitized and digitally transformed enterprises, right? And when you think about each person's going to generate three to five terabytes of data per person per day, uh, and that computing is going to change in the next three to five years. Right now 85% of computing and data generated comes from traditional it functions as you move into 5g and edge based computing, the vast majority of data generating computing will be done on the edge. So the level of complexity, the number of technologies and devices that we're going to have to monitor is only going to expand, right? >>Right, right. And the speed of those transactions and the speed of the potential harm. So marry that against the research data says that 99% of the attacks could have been mitigated through simple intermediate controls and that the patches, the signatures were readily available. And so the thing to contemplate as we go into this heightened level of complexity and expansion of our computing environment is we're missing the basics today, right? Right. If 99% of the successful attacks are based upon exploits that are known that the signatures are available in the patches available for then a year, what are we going to do when everything else becomes even more complex, more sophisticated. Yeah. That's funny. That was part of, of of raw heats keynote, uh, to kick off the whole thing is he said, you know, we as security professionals like to focus on the complex, we like to focus on the, the ornate and the, and the super sophisticated attacks on the reality is the vast majority and we're just coming right in the normal side door that they've been coming in all along. >>And one thing I decided during my time at the Verizon data breach investigations report was a 77% of all the breaches were not identified by the security team. They were identified by law enforcement. And so 77, 77% of the case. So let's, so let's say you've got a CIS admin that that goes out and accesses financial information before the earnings call and does insider trading. And it's the sec that calls the FBI. And then it's the FBI that calls you and said, by the way, your CIS admin is going to be charged with insider trading. And that's how they know that there's been a compromise out. And in many cases, what does that tell you? Despite $130 billion of network security spend this year alone, that's seven out of 10 data breaches will be identified by law enforcement and not the security team. Yeah. So that tells you that not the security law enforcement team, either it's the FBI or the sec hires the cl service and it just says that security is so complex that until we find ways like the FORNAS security fabric to automate and to manage complexity in an integrated way, you know, that's the, that's the leading edge indicator that I look for is that at what point do security teams identify more data breaches then law enforcement and the victims and they're way behind at this point? >>I think so, unfortunately. Yes. That's crazy. So, um, but there's a lot more AI now that you guys can use to write on the good guys side. But how does that really square the circle when you're saying so many of it just comes through the simple approaches because of lack of visibility. Uh, SOC teams are overwhelmed by the volume of data. And so the way to address the volume and variety and velocity of data is to use artificial intelligence to use a machine to make human decisions and behavior at machine speed. And so when we launched our 40 AI product offering and the virtual security analysts, you know, the research that we did suggest that is he pivoted a five SOC analysts. And so that's one way of helping SOC teams that are overwhelmed by the volume of data that are understaffed, to use artificial intelligence to distill out from all of that, that data, that useful patterns, and to marry that with our Florida guard intelligence, say, okay, this is the techniques, tactics and procedures most likely associated with this threat vector right now, escalate that to a human to make a decision on whether you want to mitigate that. >>And once you decide to mitigate that, use the automated and integrated capabilities of the fabric to make an efficient and effective, uh, mitigation, uh, of that incident. Right? Yeah. Yeah. That's interesting. You bring up the sec case. We had a conversation earlier today where we were talking about deep fakes. Yeah. If somebody had the use case that, you know, what, if you just had a pretty straight forward, deep fake of some executive from some companies saying something to move the market and you drop that into the, uh, into the social stream three minutes before the close on a Friday, you get a play off the off the margin leverage. Nobody gets to really investigate the thing until the four minutes are over. Markets are closed, right? You get a significant financials damage in a situation like that, not even really directly impacting the company system. Right. >>So you're, you're hitting on the fact that we are more interconnected than ever and that the traditional compensating controls that we would have used to mitigate that type of risk is not, not as effective. And so, you know, that's going to be a challenge moving forward. Everything is going to be more interconnected, accelerated and decisions will be driven by data. So it's all of those things will drive complexity. So maybe next year when we talk again, we'll see it and see that. But I'm a little, one of the reasons I'm, you know, I have a credit freeze personally is that I'm aware of things like, like deep fakes, uh, impersonations moving my identities. So having a credit freeze allows, allows me to know that no one can leverage my credit even if they have my data. Right. Interesting. So thanks. Question. We sit down here a year from now, uh, without the benefit of 20, 20 hindsight. >>Yeah. You know, what do you think the themes are going to be? What, what do you see as kind of this kind of short term move in the market based on some of these factors that you've identified? I think, uh, more automation, more uh, artificial intelligence ways of automating the traditional process was insecurity. The secondarily, I think there's going to be the rising awareness of edge based computing and smart systems, autonomous level five vehicles that are networked and rather than a sensory based awareness, smart homes, smart industrial applications, uh, that computing will be done on the edge increasingly and those industrial applications, that 85% of the data computer will be done there. And that increasingly the cloud will become a repository for, for, uh, for storage and correlation. But the actual computing and actuation will be done on the edge. And so as 5g takes hold, you're going to see tremendous transformations in our society and our economy and how we conduct commerce, how we communicate. >>Uh, and that leads some more complexity. That's why, that's why I'm so focused on helping organizations getting security right now before that next onslaught of complexity hits us. It's coming. It is the five G IOT thing is, is just around the corner. The look at the telcos, there is a very specific reason why they're investing literally hundreds of billions of dollars into five G and the tremendous societal and economic changes that that will bring in infrastructure, communications and security will have to stay pace with that. One of the things that we're going to see moving forward is that the digital infrastructure is only successful only as successful as a security is. And I think we'll, we should see a breakdown in the traditional operational silos in network operations and security operations as Michelle Dennett. He said earlier on the air, if you cannot protect, you should not connect. But unfortunately people are still connecting before they're ready to. Absolutely. Well, hopefully there'll be a little bit more circumspect going forward. We'll try Jonathan, thanks for, uh, for taking a few minutes and sharing your perspective. Really appreciate it. Always a fun time. Alright, Jonathan, I'm Jeff. You're watching the cube where at RSA 2020 from downtown San Francisco. Thanks for watching. We'll see you next time.

>>Ply from Barcelona, Spain. It's the cube covering Cisco live 20 fly from Barcelona, Spain. It's the cube covering Cisco live 2020 brought to you by Cisco and its ecosystem partners >>come back to the live coverage of Q four days here in Barcelona, Spain. I'm John for a stupid cube coverage at Cisco live 2020 in Europe. Our next guest, Michael Beasley CTO of the Cisco service provider business unit. Michael, great to see you. Thanks for coming on. Thank you for having me. It's great to see you guys again. You came on at the Cisco live show last year, 2019 in the U S obviously as a CTO of the service provider group, you're in the middle of all these really big conversations because the service providers, I've been really trying to push the envelope for generations into getting better performance, but the diversity of services that they have to start bolting onto their infrastructure. Now with all the pressure of the cloud providers, everybody's streaming these days, so all these new competition, so service parts still have a huge footprint, huge infrastructure. >>That's the story. What's going on with a service provider. They obviously do, I mean more and more service providers are deploying and running critical infrastructure for their consumer customers, their enterprise customers, and obviously as as the economy, as nations, as industries continued to digitize, that infrastructure's critical for governments, for countries and for whole economic environments. And the reality of course is that the bandwidth keeps growing more and more bandwidth is coming onto the network. We see tremendous innovation and advancements in the access layers, whether it be on the DOCSIS for cable, wifi, six obviously for wifi and for five G with regard to mobility. So the amount of bandwidth that can come on to the network keeps rising, rising exponentially. So the service providers, you know, obviously that poses a set of challenges, but also a set of opportunities as they rethink their architectures and their infrastructure to be able to deliver that bandwidth cost-effectively. >>I know cost is a huge concern for these guys because they do spend a lot of money. Stu and I were just reminiscing about how much we've been following Cisco growing up in the computer industry at our rate and we're there when Cisco was born and watch it progress over the years and now as it's on the next generation or the next gen cloud, next gen, everything. It's interesting you have the service providers say, but the one that you're in, and I would say maybe financial services have always been like the hardcore Cisco customer pushing the envelope on the gear, pushing the envelope on the technology because they have low latency requirements. You move and pack us around. Right now you're starting to add more payload with more bandwidth coming. It really kind of the fit of the bellwether. What are the big trends that they're driving now because again, they have to maintain those table stakes and still pioneer new ground. >>What are some of the things that they're doing that you see or tell signs for the future? >> I think the things that I see is first of all, a drive towards rearchitecting the network such that it's much more simple, easier to operate, more cost effective and more reliable to operate with w with new next generation technology up and down the SAC, the stack from the Silicon through the actual systems, the embedded software, the optical modules, all of the physical ingredients that go into building a next generation software defined transport network. That's really what I see our major customers aim towards. Obviously it takes time. There's an amount of challenges given that some of these customers have been running networks for century. That said the desire and the efforts to partner with us to get to that future state such that the bandwidth can be offered cost-effectively and very reliably as we're building out this, these critical infrastructures. >>I would add. The other aspect is that as these networks are getting more powerful delivering more services, there is more of a consideration for the integrity, the trustworthiness and the security of the actual networks and the actual infrastructure from the hardware through the software in Silicon that actually make the make up these networks in having technologies that can measure the trustworthiness and the fidelity both from a hardware but also from a software perspective and be able to report off of the infrastructure without the station records to verify and to drive analytics with regard to the cleanliness and the trustworthiness of this infrastructure. >>Yeah. Michael, I remember leading up to the announcement that this is gladness. December, it was, Oh here's the next gender issues generation in the internet and in my mind I was like, Oh, sounds like it's time for the next generation of routers. But what I found really interesting is, you know, what are those next generation applications that are going to drive things? You know John talks about from a history lesson, I remember going back, you know, okay, what's going to drive 10 gig? Oh, we're going from a lot of North South to the East. West virtualization wave was really kicking off inside data centers these days. You know, it's multicloud, it's cloud native application 5g of course as a drum beat in the background. Talked a little bit about some of those applications, the business impact that the surface fighters need to be able to enable in this rollout of this new technology. >>Yeah, it's a very interesting area. I've been in the industry for 30 something years, just about 30 years and I think I've never found the industry more exciting than it is today. Obviously there's that set of challenges, but there's an incredible set of opportunities as well. We have all of the applications that we know and love today are continuing to grow at exponential rates and get bigger, you know, further and further adoption. If you think you know the fact that less just slightly less than all humans on the planet are on the internet with more coming in the future at an accelerated rate and bringing more devices with them, we think that the average device per user will go for about two up to about three and a half over the next few years. So you have the current set of applications, whether it be social media, video, video streaming, they continue to grow. >>And then there is a whole new set of applications that we'll see. There's a long list. We will see which ones actually transpire. It's hard to predict, but everything from advances in gaming, artificial intelligence, AR, VR services, telemedicine, the continued digitalization of industry in particular, manufacturing, transportation, oil and gas. All of these industries opened up at the prospect for new applications that will run on top of these infrastructure that will drive exponential growth in bandwidth and also will, will require much, much better latency from the actual network infrastructure. So there are areas that we're focused on and delivering the innovation and the core building blocks to allow our customers to build these networks to offer these services. >>Well, one of the other challenges, and you've talked about these, these transitions in this step function that networking tends to do is the cost involved when you go from one generation to the next. Cisco of course, has a large optics business know major player in the industry. Talk to us a little bit about what 400 gig means today and have people should be thinking about the cost of these types of solutions. >>Yeah, it's interesting. Certainly as we've, as we've seen from each generation as the interface speeds have changed, the actual bomb, the bill of materials for the solution has changed significantly with regard to which piece account for what dollars it used to be. If you go back to the 10 gig generation, the actual networking equipment itself was the majority of the cost. That was the majority of the bomb optic modules that plugged in were a minority. Maybe the optic optic modules were 10 or 15% and the rest was actually the system. As we look to the 400 gig generation that is actually reversed the, we now have network Silicon that is so dense and so fast that eight can power a full 36 ports, a 400 gig on an actual line card. So you're plugging in 36 optical modules to bring that bandwidth to the, to the networking Silicon. >>So as a percentage of the bomb, the optical module is not much higher from a bomb perspective. It also becomes more critical technology with regard to the reliability and the cost of the whole solution. And this is why Cisco is taking a big focus on the optical module space. We've obviously continued our own organic development and we've also been quite active on the M and a front with regard to ensuring that we have the technology and the right R and D programs to be able to deliver very reliable, cost-effective optics at 400 gig and beyond. So you brought up Silicon, so I got to ask the Silicon one question we were covering at the launch in San Francisco, Chuck Robin was there, David Geckler, you had all the top dogs. They're kind of really kind of going off on the future of Silicon, but of course Silicon angle's interested in covering that because that's in our name. >>But the trend is about cloud scale and operational efficiency. And one of the things that's coming out of the cloud trend is an operating model in public cloud and on premise that is proven. That's what people are going through. That's hybrid. How were the SP service providers implementing that? Do you guys see the Silicon one being that opportunity where they can have an end to end software life cycle having operating model? Is that some of the value? So then what's the real story for us writers? So, I mean that's, that's a core aspect of our architecture and our strategy is to have a solution, a full solution that our service provider customers can consume that embodies all of those learnings and all of those operational realities that have built up in the, in the public cloud space. Certainly Silicon one is a key aspect of that with regard to being the fundamental building block from a network processing point of view being the fundamental building block that actually switches traffic that switches pockets and actually routes the traffic through the, through the infrastructure and through the transport network. >>Along with Silicon one we have our embedded software XR seven which is the control plane for that Silicon and it embodies the routing protocols, the management interfaces, analytics, traffic management, QoS services and so forth. But more and more we're augmenting that embedded software with a set of cloud services that are delivered as a SaaS to our customers. That AIDS in operations reduces their deployment efforts, their deployment costs, and also increases reliability of the whole solution. As the SaaS services are augmenting the physical infrastructure, there's less room for human error. There's less room for integration problems with between the layers in the stack. So it's a key aspect of our savagery. Okay. So let me ask you about the user experience or the application experience. So if I'm developing apps on Silicon one, is it multiple stacks? What's the stack look like? What's the, what's the developer environment look like? >>If I'm a telco or I'm a service provider, what's going on? >> So it depends on the, on the use case, what we announced last month was not only the Silicon and our own products, the Cisco 8,000 that uses that Silicon, but we also announced the offerings of Silicon one through a merchant Silicon program where you know, third parties and OEM, a large customer could actually transact with us on the Silicon alone where we're selling them the actual Silicon. In that context, the Silicon comes with a full featured software development kit that sits on top of that Silicon. You can consider that a device driver if you like an abstraction layer that then allows that third party to either use open source or to build their own network services stack on top of that SDK that can then leverage all of the power in the innovation that is in the Silicon one engine. >>Before I get to my video question because I, cause we're doing video, we care about facts but we love more bandwidth. We love more video action. How do you talk to customers that you meet with? Because we hear a lot from the community and our expert network on the cube alumni that in certain there's a lot of pretender products out there, you bolt on a Nick offload. Where is it okay to have kind of like performance enhancements, performance enhancing hardware. That sounds kind of, that didn't sound right, but performance hardware when when the system is more important. So which customer profiles want more of the Silicon one or Cisco 8,000 versus a either an enhancement product and how does the customer determine what's a fit form one may be look good on paper, low price, high performance. How do you go in and say that's pretending that's a player? >>It's interesting. I think that the fundamental root of the answer to that question is you have to look at the application stack that you're trying to deliver. If it's a homogeneous stack where the applications are infrastructure to deliver services to a third party, then what matters simply is that application and all the infrastructure underneath it. How can you deliver that most cost effectively both in terms of capital costs but also operational cost in terms of power and human operational costs with regard to running the infrastructure. If you, if you think about a heterogeneous situation, public cloud is a good example of that where the public cloud provider is responsible and bears the cost of the infrastructure layer and the customer, the customer themselves are bringing the application workloads to run on top of that infrastructure. In that heterogeneous model. Indeed there might be, you know, some valid business security and operational reasons for actually separating the infrastructure out and having a part in the infrastructure dedicated to run the application on a part of the infrastructure dedicated to the overhead of that application, whether it be virtual networking, security functions, analytics and so forth. >>So it's interesting generally with our customers, what they're looking for more than anything else is bottom line. What is the most efficient way to deliver the end result, regardless of how it's architected, regardless of how the processing is separated into different layers of compute and dedicated hardware, what's the most effective way to deliver the outcome, both in terms of capital cost and more and more operational costs. And as everything gets faster, the power draw is more and more a very dominating function with regard to the ongoing operational costs of these networks. I want to get your thoughts on a couple of trends. One is the comeback. A voice. Stu was riffing about his days were going to voice over IP. Now voice, Hey Alexa, you know there's a small, it's not a real deep bandwidth heavy application, so get great voices coming back that fits a service providers. >>But video is growing really fast. So video is putting a lot of pressure on service providers. What's the state of the art there? Can you make a comment on how you see that evolving? What are they doing and what are some best practices and what are people doing? Yeah, I mean you're exactly right. Video in particular over the top video streaming video, but broadly video at all forms continues to grow at exponential levels. Our analysis, if you look at the Cisco VNI study by 2022 we predict that more than 80% of all internet traffic is actually going to be video. And along with its growth, unfortunately the value per bit goes down because especially as you get higher definition videos in particular, the value per bid to the service provider to the, to the entity bearing the transport cost of the video is actually going down. >>So what that drives our customers to do is first of all provision very high bandwidth networks but also optimize the most cost effective way to deliver that video at very high quality to their end users. I would say there's a few things that are top of mind in achieving that. The first is distributing out the network in particular, distributing out, peering into the Metro areas of the network and no longer having Piering dedicated only at the far side of the backbone when peering is done in the Metro. That traffic is literally on the network for less kilometers. So that helps. I would also say the deployment of edge compute caching and CDN services in the Metro really helps in delivering video. We just got a great tutorial on video architecture in the major highways of the pipes Metro appearing. So changing the dynamics of peering relationships, traffic routes, but ultimately making an efficient. >>Exactly. Well Michael, great to have you on. I know you've got mobile world Congress coming up in February. I always a big show, um, spill some of the announcements for us. I'd love to, but I thought I would be not popular with my bosses by now. Just just teasing you. I know you've got some good stuff on. We're waiting to hear them. We haven't heard anything, but we're getting some rumblings as always. Big announcements for you guys. Congratulations. Thanks for coming on. Thank you so much. I look forward to it. Great insights here on the cube, on the service provider market, the needs, what's going on in the network, and really ultimately video's changing and also the architecture is changing and this is putting more pressure. Again, more bandwidth, more things are happening. This is the Cisco powered cube here in Barcelona. I'm Gianforte Stu Miniman. Thanks for watching.

>> from New York City. It's Theo Cube covering new relic Future Stack 2019. Brought to you by new relic. >> Welcome back on stupid a minute. This is the cubes coverage here of future stack 2019 new relics. 70 year they're doing the show is the U. S. Show. They actually bring these few locations around the globe, right next door to Grand Central Station and about 600 in attendance. And been really excited to kick off with the number of the users here at the show and happened. Welcome program. First time guests. Another cut. Who is the technical fellow in chief? Architect with Genesis. You been at the event a number of times. You're speaking at the event today, but let's start with Genesis. Customer experience is something that I think a lot of people been hearing about on. That is the product. The Genesis has tell us a little bit about the company itself. Sure. >> Yeah. So, Genesis, uh, brain that Maybe not. Everybody knows, but they certainly transitive Lee know us. We're a customer experience platform. We like to say that we're a technology company, but we power. The experience is about 25 billion customer experiences every year for 11,000 plus customers. About 1000 different countries around the world s So we are all about having a connection between brands and their customers, and we enable that >> s o not only some of the cloud shows. I was an enterprise connect earlier this year and definitely was, you know, something I heard a lot about see Exit really important Not only how customers interact with the brand, but internally how you know we treat the employees and that interaction is something that that is raised up. People are kind of important inside, but we're going to talk too much about the people here. We're gonna talk about the technology as the chief architect of this gives a little bit about what you have your arms around in a responsible for >> sure s o for for me, of the project. Your cloud was the name for for a long time, Genesis Cloud as of yesterday. So we are a public cloud offering as a CX platform and I say platform because we made the transition from just being a product to a platform. In my opinion last year, more than half of our FBI work is actually code we didn't right? So I think people using you as a programmable thing is when you become a platform. So I'm responsible for things like cloud architecture for understanding. Let's say industry trends. What technologies? We're gonna use a lot of eight of us service designed technical vetting, general cat hurting that sort of thing, >> Right? So you said your public cloud, but you said it sits on top of AWS. But it's a platform that your customers can then build on top. >> That's right. That's right. So we like to think of ourselves as C X. As a service. We've had some that use us still like a product all shrink wrapped, ready to go, others that want to extend us either writing their own. You guys writing their own back ends their own integration points. We make all of that possible. >> All right, so I'm expecting you have a bit of an opinion when it comes to that platform, As Lou said with a capital P A, and it's gotta be programmable, it's gonna be open. Tell us what your thoughts about new relic kind of entering, you know, new relic one being they said today the first, and only if their claim of observe ability platform s o give us your thoughts around. >> Absolutely. Yeah. S O. I like to think that we have been using the relic as a platform for awhile, whether they knew it or wanted it or not way have a fairly rigorous continuous delivery pipeline. And we are very big believers in infrastructure is code and develops principles. So for us, the engineering teams don't just own the code that they write, but they own the infrastructure definitions. They even own alert definitions, dashboard configurations. And we push that information directly into the relic as our deployments happen. Live hundreds of times a week around the globe. >> All right, so how do these modern architecture's enable you to run a team? >> I can't imagine trying to manage 350 plus Micro service is in production, which is roughly what we have today over 1000 Lambda Functions way can't improve what we don't measure. Everyone likes to say that, but it's true. I have a little bit of an a p m background from from places past. So I was a firm believer that you need to invest early and observe ability and metrics. So we've been a day one kind of new relic subscriber in the cloud space. Everything from understanding how the infrastructure parts work now to serve earless. It's all been about moving up the value stack like commodity metrics of servers is great and still needed. But transactional information and now trace information is absolutely essential. >> Okay, in the Kino this morning, they walk through their metrics events, logs and traces. Where are you with, you know, these various sources of data and harnessing the value of that. >> So I would say, with fairly early towards the tracing part before new relic headed as a managed thing they had cross at tracing. I'm sure you're familiar with that sort of the prior incarnation of distributed tracing on. We leverage that pretty pretty heavily, but it obviously doesn't have quite the same utility a cz what the new open tracing standards provide s so we do things like having correlation i d. S. That let us tag and follow things around. Now we just get to off load that from our team's being as responsible for it. And now the platform gives it to us. >> Yeah. Glen is open source important to your organization? >> Absolutely. We try Thio, give back some ourselves. In fact, one of the one of the nerd lets the nerd packs that Lou mentioned on stage was one that our team wrote s Oh, yeah, way believe not only that, we need a p i's and programmatic access to do our jobs, but we like toe enable and help other people with the same >> Eric Spence got a shout out on the Maquis note was that the thing that you were talking about it is >> I expect to see us probably released two or three more nerd packs before the end of the year Way, way are eager to do that rather than just investing in all of our own. You I that we had glass over the top of the relic. Now we actually just get to put those components deeper inside of new relic proper. >> Okay, eyes there. Anything else from the announcements this morning that you're looking forward to leveraging? >> So I think there's there's definite changes in the A p M space. You'll hear a little bit more, probably in the deep dives one of the talks I'm having later with not even she will be talking about. Some of those things were definitely interested in that. Open telemetry has some value. Greater Genesis definitely has investments around things like Prometheus and other sorts of monitoring. So if I'm not talking about just the public cloud side of it and other aspects there definitely things we can leverage. >> All right, Glenn gives us share a little bit, if you can. About what? What you're talking about here at the show. So one of >> the big mitts is entity centric. Observe, ability. The idea again that we're not just looking at servers and static infrastructure. We're looking at things that are very ephemeral. We have a lot of dynamics scale on our platform on. We need ways to actually frame what we're looking at at the level of Micro Service's but often level like business applications. So even when we're creating some of these extension points like the one you just mentioned way framed that within the context of a service that does a particular vertical slice on dhe, that's that's kind of where we like to invest. So we like to live. >> Okay, um, you know what's what's on your road map of? You know where you're going with your journey and is there anything that you're looking for? Beyond what was announced today from new relic ER from the ecosystem at large, >> I think there's lots of refinements of what was announced today that will help us theeighty I ops side, I think not just for noise reduction, but also for like, early early signal detection. It's a pretty fascinating space. Will likely invest some of our own dollars in times trying to help that along. Definitely Ah, lot of distributed tracing and Maur investment. There is a big piece for us. I think the A PM space. There are areas that I'd like to see a peon vendors invest in that goes beyond what now, I guess, is becoming more, more traditional, like transaction information. We have a lot of a i machine learning ourselves, and I think monitoring those types of workloads is going to be very different. As big of a paradigm shift as it was to go from classic monitoring Transactional. I think we're about to see that happen again in the >> industry. Yeah. What can you share some of the kind of the A I journey that you're going through a genesis where you are, You know what the maturity level is of solutions that you're using and >> sure way have a fairly robust aye aye team on products range from in the W m space back to the people that you mentioned at the first part of the talk way have workforce optimization, workforce management, and we brought a I algorithms to that a lot of time. Siri's forecasting that used certain machine learning techniques. We've invested a fair amount in until you and Opie any are so everything from sentiment detection to live transcription that we built in house to our own body engines that d'oh the new dialogue management. So we have a fairly robust bit there and some on the management side on the operational back in that we used to try to improve our quality of service on reduced any sort of incidents on the platform. >> All right, it's your third year. Third time coming to this show was what brings you back? What you excited about? I kind of dig in and take away from the event this year. >> I think the relics always been a partner in my stance, not just a vendor we believe so deeply in the observe ability message that one I want to be part of shaping that narrative. Eso coming to future sack actually talking to a lot of other executives, seeing where they're going and kind of sharing that use case, but also trying to be a little bit of a lighthouse. Thio, the new relic team as well, is what brings me back every year. >> Observe ability is something that it hurt. A number of startups talking about in the last couple of years were, in your opinion, does new Rolex it compared to the marketplace overall, obviously, they just kind of announced the observe ability, you know, full suite with new relic one. But you know what your viewpoint is? Toe have their wealth, their position? >> Where did I think their position? I think they are best of breed for what we're currently seeing. Owners of ability. There are other things, I think, where we could cobble together bits from multiple vendors but frankly, having application performance monitoring along with infrastructure, along with data being cold from the cloud platforms that we're all in, like, eight of us. They've got a unique place. I think the power of their agent technology has proven itself over time as well. My guidance to most other other companies that I speak with about this subject is don't just trust that it's all magic invest on. And I think they make themselves easy to invest in on. I think this platform play is a good one for them. >> All right. Well, another cut. Thank you so much for joining us. Sharing your journey, What we're doing in the best of luck on your presentation today. Thank you, sir. All right. Be back with lots more coverage here from a new relic. Future stack 2019. I'm still Minutemen. And thank you for watching the Cube.