>> Live from San Francisco. It's the cube covering IBM thing twenty nineteen brought to you by IBM. >> Welcome back. We're here in Moscow, named North for IBM. Think twenty nineteen. I'm stupid. I'm unhappy. Toe. Welcome back to the program. A cube alone. Dave Russell, who is the vice president of enterprise strategy with Team and IBM partner Dave. Thanks so much for joining us. >> Hey, thank you for having against two. >> All right, S o. You know, big thing we're talking about here of the show. It's hybrid cloud. It's multi cloud and IBM, you know, spent, you know, big money to make acquisitions in the space to be there. Multi club. Something I've been hearing from theme for a number of years. Talk to us about kind of the relevant. Why beams here at this show? And we'll get into it from there. >> Yeah, absolutely. You know, So I've been traveling the world. Really? You mentioned Barcelona just a moment ago. Been? You know, Barcelona, Vegas, a number of other cities really pitching beams, multi cloud capabilities and story. And the short version of it is we believe that all organizations are really multi cloud today. Whether they realize it or not, they're going to be more multi cloud in the future. And what I mean by that is if you think about availability, backup in recovery and replication, you know it's a Zurich zur stack. It's a ws. It's private cloud. It's obviously what you have on premise, and it's the stuff you haven't even thought about tomorrow. And you. If you want to make a little adjacent stretch, you can put software is a service. I think in there, too, So it's about really offering protection, but also portability. >> Yeah, absolutely. When you have that multi cloud world world, of course, data is one of the most important things and how to lie for you. No protect and secure my data and leverage that data is critically important. IBM has a lot of different pieces. Where's the intersection between vehement IBM? >> Yeah, it's actually pretty exhaustive. So I'm a former I B M for fifteen plus years still live in Tucson, where IBM storage has a big presence and, you know, so it's everything from tape. We still believe Tape has a role to play, by the way, actually just released some new tape capabilities. It's, of course, the servers that they offer, and as well as the GTS Global Services and IBM cloud, of course, were interact with but their storage raise their virtual ization solutions. All of that. We have hooks and integration into today. >> Yeah, IBM have a pretty broad and deep portfolio, so lots of places for for being too play Dave. If he had an announcement recently updated, you were just alluding to some of the function of what? Why do you walk us through what the latest is? >> Yeah, it's actually the largest in company's history, which is now eleven years shipping product as of today, which is three weeks ago today we released the product, but as of today, there's sixty four thousand downloads that's against the base of three hundred thirty thousand ish customers might be three hundred thirty two thousand, but sixty four thousand dollars in exactly three weeks. Couple of capabilities from a cloud perspective alone. We've got this kind of probability that we spoke about take any workload on premises or physical virtual that's running in your shop and to be able to move it somewhere else. Really, to click restores to be able to get Teo Zura zur Stak E. W s. From an IBM perspective, we can definitely support IBM cloud in that we've got beam availability suite for a W s, where we can take instances running in a Ws like Mongo to be Cassandra and bring that back. You may want to bring that back for safekeeping or even transformation on prime two of'em instance, we've got all kinds of interesting things to not least of which is called cloud Tear. It sounds like an archive solution. It's it's really not. We underneath the covers take what's on running on premises for you. Let's say you're a beam shop today, and we can take out those unused blocks, unbeknownst to you and stage als off objects storage. And we can optimize how we do that. Right? So we can make sure you avoid egress charges. We essentially short version of that is in active source side D duplication of optimizing the blocks in the cloud. And then we leave uninterrupted access to it on prime. You don't ever have to know what's in the cloud. Change your behaviour. Changed the application to update it. Those are just a couple of the many things that we introduced. >> Well, yeah, quite a few things there, Dave. You know, in a multi cloud world. Can you bring us inside the customers? You know, Who is it that teams working with there? You know, cloud architect. Seems like it would be different than kind of the traditional, you know, storage or system administrator there. You know, one of the things we worry about in a multi cloud worlds is I've got different skill sets I need for all of these and how their organizations manage that. And, you know, how is the organization shaping up? >> Well, today You're right. It can be dispersed people, you know, disparity, folks. You know, it could be the software as a service person. It could be someone that's used to thinking, say, a ws. And I know when we go as a company to ignite their conference when we go there because, Ah, company Ricard called and two ws that specializes in that the people that come up to that desk don't even know who I mean. So >> reinvent your saying for all it was on >> my bed yet. So, you know, they don't even know the on premise, right? They only know what their specific focuses. And so, you know, we interact with a multitude of different roles where they tend to unite is vice president of infrastructure. But it could be many different touch points. I think is an organization. If you're especially a C i. O, you're probably a little bit worried about how many different things are going on there. Can we have a common management plain? >> Yeah. One of the areas that's really interesting. We talk about the public clouds. IBM has a long tradition with kind of C. S, P. S and M s bees, the service providers ahs. You will where does seem interacted at that layer of the ecosystem. Yeah, >> well, we have really twenty one thousand different being cloud service providers today, some of which manage over one million different machine instances just themselves. So we did a number of actually updates for them as well. And that's actually one of the tape integration points we now offer tenant to tape ifyou're a cloud service provider to offer an additional capability. But we offered, you know, the engine, if you will, that people can build it back up as a service disaster, recovery as a service, a solution around. >> Okay. Excellent. And thiss new release. What was it called? Yeah. >> It's a long name. Its aversion nine dot five update for >> that That screams major release. Yeah, >> well, it's the importance of it belies the, you know, the Newman clincher. But, you know, the reality is it's the biggest in our history. >> Yeah. So, Dave, give us a little insight. You know, you're doing the presentation here at IBM. Think give us some of the the team present where we're going to be seeing the bright green throughout the show. >> Yeah. Yeah. So there's been a couple of different things taking place already. I'm really going to hit multi cloud. Very, very hard. Really? From a how you should think about. So I really intended to be so much a beam commercial we'll talk about, you know, unabashedly, what being capabilities are but really set up a thought process. You know, a framework I get to kind of play a little bit of my analyst role, but, well, how much you want, You know, approach this. >> Yeah. David, I'm glad you brought it up. I love when you get here. We put your analyst hat roll on. We can. You know, talk is analysts here when I look at multi cloud networking. Management and security have just been this challenge we've been looking at. We've made progress as a whole, but there's still a lot of concerns. And, you know, multi cod sure isn't simple for the enterprise today. Ah, where we doing well is an industry. I know there's some areas that Beam has specific expertise to help on DH solutions, but I won't give a critical eyes, too. You know, what we need to do is an industry as a whole to make things better for customers, You >> know, the number one thing I would say is have a design, have a plan, don't fall into this haphazard. And one of the reasons I assert that just about every organization is multi cloud is because no matter what size you are, somebody somewhere has deployed something in a cloud or two or more. And again, if you throw software is a service into that. Now, this's just geometrically expanded. But it hasn't been like a conscious design strategy. >> Yeah, in many ways that we used to talk about shadow it Teo and many thie old. It was we used to call it either silos or cylinders of excellent, depending on the organization that you lived into. The concern I have is we're kind of rebuilding these in the cloud. So how we've learned from the past, our customers, you know, the CEOs, the organization's getting a better handle around their environment today. Or are we failed to do what was done in the past? >> I think we're getting incrementally better. Obviously, some organizations are, you know, accelerating faster than others. I think initially, when people thought, well, I can lift and shift and life will be better. You know, I can just like I introduce server virtual ization. Now, everything's cheaper, and I'm going to spend a lot of money to do that, you know? Well, I'm going to go to the cloud. It's going to be cheaper. And I just doing the same exact capabilities, instances and deployment that I was doing before never really worked out. So I think if you're approaching us something fresh and new and trying to actually take advantage of those capabilities here in a better position. >> Yeah. So I had a really interesting discussion earlier today. Had had the heads of V M wears cloud a group in an IBM cloud on. Of course, one of them comes up is you know, are we just lifting and shifting or re transforming and how to developers fit into it? So I'd love to hear from a beam standpoint as that, you know, application, maturity and modernization happens. You know What? What does that mean to the VM portfolio? >> Well, I would be really exciting if we do see more of a development base because I think really then you can add on extensions to what? Today the team is a data capture retention engine. It's best known for backup in recovery, disaster, recovery. But it could be so much more than that. So just a quick commercial button integration. Answer your question of we can now stand up ad hoc, isolated instances of machines and you can run things on that like GDP are scrubbing. You know, you can also do what we call a secure restore you, Khun. Understand? Well or not, it has a virus associated with it before populated back into the environment. But as a application community, you may want to say tomorrow morning at ten AM I want thes ten servers stood up with fresh data so my team could go in there and now generate faster applications for the business. It's really a business transformation St That's why I think we need more developers. >> Yeah, I remember one of the demons I attended, the CTO of Microsoft came, and you handed out his book, which I read recently, and it was kind of that they called it. It's not like science fact. But, you know, you talked about about cyber security and the challenge we faced in, you know? Okay. The global terrorists are going to come, you know, wipe out, you know, the entire infrastructure, and it's a little bit close to home, you know, because you kind of understand the security threat. Where does seem fit into the security picture when it when it comes to multi cloud things like Ransomware and the like, >> Yeah, unfortunately, things are going to happen. And we know this because things are already happen to number of organizations. It doesn't, you know, really take too long to find somebody that's been affected by this already. And so when that happens, you need some first level step of remediation. You need to get back as fast as you can to known. Good copy of your data. You know, Certainly that's where beam comes in, but being ableto also have portability. What if we could go and take your Azzurri instance data? Do the bios conversion for you automatically and send that to Amazon or vice versa. So you can have another offline, baldheaded copy. Or, you know, in that ransom where notion I presented to you. You know what? If you have to go backto backups, put ransomware typically lies dormant before it actually deploys the payload. So you don't know exactly how far back you need to go. So with this capability, you could go back on ly so far as you need to me Because you could verify exactly when vulnerability was introduced. But do that in a way that's sandbox isolated off the network and not putting you at risk. All >> right, Dave gives little look forward. What would be it would be expecting to see from beam through twenty. Nineteen? >> Yeah, we're focused a lot on increasing scale way. Believe that were very easy to use. Solution. People say no. Simple, you know, flexible, reliable. We wantto keep enhancing that, but we're looking at additional work loads to protect all the time cloud capabilities to expand upon a new ways, though, to take what it has always been a data protection company and make it a data management company. Things we were just speaking about from a developer angle. You're going to see us go a lot harder on that. We have a significant amount of investment way Got the largest We believe storage software investment history of five hundred million ended last year with a rich cash reserves. So now, instead of busy trying to do stuff, we're also looking at busy. What else do we need to acquire? Potentially. All right, >> well, Dave, the Cube is really excited to be back here in the redone Mosconi. A little bit more glass, a little bit more light, a little bit more space. The theme is having its annual user conference at facility. We really like to the front of blue in Miami for people that are going or thinking about going to tell him what they should be expected if they attended. >> Yeah, well, you'll get to see live demonstrations of everything I've been speaking about and Mohr, you know, seeing is believing, right? It's one thing to have power point. It's another thing to actually see someone demo it. And some of our folks, they actually demo this live on stage mean they're not canned demos. They're actually going into real servers and doing things like having a virus infiltrate and then remediating from that. So you'll get to see that you get to Seymour of road map. You'll get to see more customers, success stories and our partner ecosystem. We have a huge number of partners, of course, IBM being one of them. But we'll have a whole legal system of people there as well that have built his business around. Wien. >> Alright, Dave, want to give you the final word takeaways as to the importance of what's happening here at IBM, think the partnership and beyond, Well, >> IBM like you mentioned. I mean, they're probably the last major portfolio vendor on the planet, right? And they do just about everything you can imagine. And so from a partnership perspective, there's there's no geography, There's no vertical. There's practically no cos. Size, and there's almost no technology that's untouched. So the opportunity to interact and partner is huge. We believe we can offer some advantages in terms of simplicity in terms of cloud mobility and exploitation of IBM infrastructure. And we're just happy to be here and view them as a very strong partner. >> All right, well, Dave Russell. Always a pleasure to catch up with you. Thanks so much for joining us. Thank you. All right. And we'll be back with more coverage here from IBM. Think twenty nineteen. Of course, the Cube will also be a giveem on May twentieth through twenty second at The Phantom. Blew in Miami, Florida on stew minimum. And thank you for watching the Cube.

live from San Francisco it's the cube covering IB time thing 2019 brought to you by IBM welcome back to the cubes coverage day one IBM think 2019 I'm Lisa Martin with Dave Volante we're in San Francisco where IBM think the second IBM think is at this new rejuvenated Moscone Center we're welcoming back to the cube being a home and VP of offering management from IBM being it's great to have you back on the program good morning and we're welcoming to the cube Alistair Simon VP of storage development at IBM welcome yeah thank you good to be here so we're gonna be here for four days big event being and we were talking before we went live expecting 25 to 30,000 people at the second annual IBM think which is this conglomeration of what five just six what used to be disparate shows talk to us about some of the exciting announcements coming out from with respect to data protection storage cyber resiliency yeah no this is a great event as you said this is our second first time in San Francisco here and a great venue we have close to 30,000 clients and participants here is a big event right you know the topics around an announcements you'll hear about around you know cloud multi cloud solutions ai security infrastructure right so in general quite a broad set of new topics at announcements that think but from a storage perspective you know we've done a number of new announcements or doing number of new announcements around things were doing around made-up data protection around solutions in general whether it's blockchain cyber resiliency private cloud solutions those types of things and then of course around our Flash systems offerings so we have a great set of announcements occurring this week I know you guys have to think about you know put on your binoculars and think about what's coming next so wonder if we could talk about some of the big drivers vina that you're seeing in the marketplace and Alister that you're driving in in development I mean data obviously if we talks about data but we talk about data differently than we used to talk about a ten years ago cloud obviously is a mega trend you're mentioning some new technologies like blockchain Nai what are the big drivers that you guys look at and how does that affect your development roadmaps yes certainly from a you know industry perspective and what clients are dealing with and looking to for solutions for from us you mentioned few you know AI having that end-to-end data pipeline and set of capabilities we made a number of announcement second half of last year around AI solutions that allow clients to start from the beginning all the way to the end and meet their data needs from whether its high performance you know storage and and ingest to capacity tiers being able to hold large amounts of data and having that complete into in solution whether it's with our power AI enterprise or some of the things we did around our spectrum storage for AI within Nvidia so you know a lot of focus around AI but also as clients are getting more and more into moving some of their cloud were close to the cloud or leveraging multi-cloud you know today clients are about 20% on their cloud journey there's still that 80% that's there that we need to help them with and a lot of the solutions today they tend to from a cloud perspective proprietary potentially you know inconsistent set of management tools so being able to help clients and focus on multi cloud solutions that's a big area for us as well and then cyber resilience ease the other yeah and I think just talking about the multi cloud aspect clearly when we develop our products were very focused on being able to connect to the different cloud protocols that are required to move the data from the storage out there to the cloud and do it in a performance related way I think the other thing from an analytic standpoint is really important is we've been very focused in delivering the performance in the storage system that's required both from a bandwidth and sheer I UPS perspective very low latency and you'll see that with some of the technologies we brought out very recently in our all-flash arrays where we're all nvme based both connected to the servers and to the storage so really low latency for applications so you can get the data as fast as you can into the annum engines so very focused on these new technologies that enhance the new capabilities Benny you mentioned something interesting I always love stats a geek out Dave knows this about me the customers are about 20% of the way into their cloud journey we we talk about it as a journey all the time right Dave digital transformation that's an interesting number you also mention some of the something that IBM is really poised to help customers achieve is this this AI journey from beginning to end if a customer is in this process of digital transformation and has what are the stats and average Enterprise has you know between five private and public clouds what is that AI journey obviously it has to be concurrent with a cloud journey there's no time that actually do one person than the other but I'm curious what is the beginning of that ai journey for a customer who is going alright we're in this hybrid multi cloud world that's where we live we have to start preparing our data for AI because we know on multiple levels there's a tremendous amount of opportunity how do you help them start yeah you know and what we typically see for clients says they'll start out on some small AI projects in different different parts of their you know environment and those can start and you know server with internal storage or internal SSDs etc but pretty soon as they want to move that to an enterprise or more of the complete set of solution that requires more of the enterprise capability so as Alistair talked about right for ingests to be able to have the right set of solution whether it's you know having the right set of performance of latency attributes etc and making sure we're working and then and then the capacity tier so it's really important that you know and we do this with our clients as help them start with the with the initial footprint but then make sure that you know from an architecture perspective they're set up to be able to grow into that larger because analytics is all about you know that volume of data and you're kind of mining it so that's kind of the key there how's the first time I ever went to Tucson it was I was there for on a tape mission we had a largely a tape facility lots has changed I'm sure since then the development protocol the environment to hear a lot about two Pizza teams you know speed and agile can you talk a little bit about IBM's process development process yeah we're actually very much well down the road towards a drive to agile development throughout all of our development teams worldwide not just in Tucson and that brings a number of benefits to us it allows us to to quickly prototype new functions so that we can test them out with our clients very early in the development process we're not just waiting till the end of the cycle to try something just like a beta test which we do to a large extent but we want to forget with clients early in the cycle so we can get that initial feedback on designs to make sure that we've done the right thing and an example of that would be what we did with cyber resiliency and our safeguarded copy on our PS 8000 Enterprise array we worked with a large financial institution early on to model the design we were going to provide for that and then we worked with them through the introduction of it and through the early testing and we've put that out at the end of last year and seeing great demand for it so that allows you to take snapshots of your data make those snapshots immutable bad actors can't come in and delete that data and if somebody does correct corrupt your your production copy you can do a quick restore from it all done hand-in-hand with a client through the process this is a ransomware play is that right or not necessarily maybe we could take us through like a likely solution for a client you're creating ransomware you hear about air-gap but there's more to it there yeah so you know typical solution you know it's really around being able to work with clients to plan for because given these events are happening more and more frequently and if you assume that the bad guys are going to get in or they're already in and you need to you notice it's a matter of time then storage plays a huge role in the cyber resiliency plan right so it's really around planning then detect and recovery so we talked about it in that way and from a planning perspective we do a lot of things we insure clients data is on infrastructure that can't be compromised we ensure that they have things like air gap being air gapping is where you know if a bad actor gets into one environment they can't do something bad with the other environment think as you know creating a physical separation we have our tape solutions as a classical example but there's also technologies like immutable right ones read many we have that on our cloud object storage our spectrum scale software-defined storage offerings and then also around data data protection in general making sure you know your copies well snapshots it's essentially that you're setting up the snapshots in a way that they are secure you create that separation but that's the the planning phase another aspect of it that we hope clients was you know model that baseline operation what is the environment look like in under normal operations what are these storage you know infrastructure patterns what are the systems that are the most critical for your business and you know operations what's their day-to-day usage where are they once you have that established then it's all about monitoring and looking for abnormal activities and and if you do see some set of abnormal activities being able to detect that are spectrum protect offering that's a data protection we've built in analytics to look for things and patterns like malware ransomware right and be able to alert now once you've detected something like that being able to quickly recover from that is really important get the business up and running and that's where you know a lot of our storage offerings are automated from a data restore perspective being able to bring those copies back very quickly get your business running very quickly that's important and so all of these you know plan detect recover is where storage plays a huge role across all of that I'm curious we know that security issues are unfortunately commonplace every day through the at and I saw stopped the other day the average security breach will cost an organization upwards of 3.8 million dollars one of the the things I'm curious about is in your customer conversations we're talking about data protection at the storage level and infusing that technology with the intelligence and the automation to facilitate that recovery where are your conversations in a customer are they at the business level because I imagine you know security and protection is at the c-suite yeah this is about some of those how are those business objectives helping to officer facilitate development of the actual technology yeah these are definitely CIO types of conversations but we also you know once we engage in that conversation and go down that journey we work with the clients very closely we do the what we call design thinking kind of workshop so together with the client we work on what types of what are some of the you know top three things that from a business need perspective that they see and then we work to ensure that we come to what we call these Hills these goals that we define jointly and then Alistair and his team work to go over find those and as they're developing then work closely with the client to ensure that we're achieving what the you know what we both expected and deliver it to whether it's a starting with a minimal viable product to product izing or or full product ization and again I would say engaging with the clients early in the process is really important because we'll find out things like what are their you know security requirements within their own data centers which can vary from client to client and it helps us understand how to build in things like how do they want to manage their encryption keys in which particular ways they want for that to meet their own security requirements and it can drive different development strategies from that you guys were talking about spectrum protect earlier and just data protection in general it's a space that's heating up I was talking about Tucson before and tape and tape used to be backup that was it even the language is changing it's called data protection now some people call it data management which of course could mean a lot of things to a lot of different people if you're talking to a database person and different maybe from your storage person but the parlance is evolving and it fits into multi cloud people are trying to get more out of their backup than just insurance so what are you seeing is some of the drivers there how does it fit into your multi cloud strategy and what is ultimately IBM's data protection portfolio strategies yeah so you know tape in general one of the you know when you've got large amounts of data that you're looking to archive tape is a great solution and we are seeing more and more interest from you know cloud service providers leveraging tape as their archives here from overall data protection and data management perspective we think that that base is you know basic data protection and making sure that the data is available when you need it is there but we think that has also evolved to where you do things like snapshots write snapshots that uh that are in the native format so you can for operational recovery very quickly be able to restore those and over a period of time if you no longer need it you can back it up to traditional data protection from that snapshot based technology of course and you have the different cloud consumption models in cloud scale that are enabling you know clients to leverage other types of storage whether it's cloud tier or you know cloud object storage and in our portfolio so you've got the consumption models the scale that's driving some of that put on top of that some of the things we talked about like cyber resiliency right ensuring security and protecting that data from things like malware the bad actors right that's very important and then at the you know what we see coming forward from a transformation prospective client transformation is really bringing all of that together so you have your your data protection you've got your unstructured data whether you know I talked about cloud object storage our scale offerings you've got you know your your archive data but also then being able to put it all together and get value out of that a data by looking at the metadata we've introduced an offering in second half of last year or fourth quarter we call spectrum discover allows clients to be able to you know get a catalog of that metadata and very quickly be able to get view and insights into their environment but also be able to integrate that into their analytic workflow and be able to customize that metadata so you can see a holistic solution coming together from not just data protection all the way up through a complete a is DevOps analytics exact that's the recovery really I'm kind of you know if we think about this the matically from a transformation perspective is this really what you're talking about facilitating security transformation absolutely I mean you know security at all aspects whether it's you know the basic encryption of data at rest encryption of data and flying to the the higher level you know detection of these types of security breaches or events and also the protection even if somebody does breach you you still got the recovery point and say a safeguarded copy that you can go back to to make sure your data is restored so even going beyond the protecting against the breach itself fully encompassing and last question and in terms of that data protection where's the people element right because we all know that that's some common denominator of of any Toto sort of security issue is is people where where are what's the human element in the conversation about what you guys are delivering are there may be some human error proof components that are essential that you're helping to develop based on all the history that we've seen with breaches yeah I think you know overall from helping the client ensure that they've got their environment set up properly from a role based access control perspective ensuring that that separation and that in the overall solution is architected to include some of these capabilities whether it's air gap being or or you know the immutable technologies those types of things look you know whether the bad actors whether they're outside the company getting in or someone you know within the company you have to have the right set of measures that are implemented and it is around security encryption you know role based access control all of that well being Alastair thank you so much for joining David me on the cube this morning we appreciate your time and look forward to hearing a lot of more news coming out over the next four days great thank you very much yeah thank you for Dave Volante I'm Lisa Martin you're watching the cube live at IBM think 2019 stick around we'll be right back with our next guest [Music]

>> (Announcer) Live, from Las Vegas it's the Cube. Covering VM World 2018. Brought to you by VM Ware and it's ecosystem partners. >> Welcome back to the Cube's continuing coverage of VM World 2018, I'm Lisa Marin, with Dave Vellante >> Hey, Lisa. >> Dave, day three, we have had tremendous guests the last couple of days. And we're- a lot of alumni, a lot of new guests, another alumni joining us, Calline Sanchez, vice president of IMB Enterprise System Storage. Welcome back, Calline, it's great to have you here. >> No, thank you very much for letting me be here. >> And I want to congratulate Calline, because she was just named for the Tucson Hispanic Chamber of Commerce, 2018 Businesswoman of the Year. Just a few weeks ago. Amazing. >> Lovin' Tucson, by the way. >> Thank you. >> U of A. >> Yes. >> Bear Down. >> I appreciate the Wildcats reference, so, >> Haha. >> No doubt. And so, this Saturday, oh, I'm sorry. This Saturday, the first game, so- >> My daughter is a freshman at U of A, Hi, Pilar, I love you, baby. Good luck. You're going to crush it, I know you are. >> Haha. >> Dad of the year going on here. So, just before we get into all the storage stuff- >> Yeah. >> They're doing a, they're honoring you, just in about a month and a half or so, with this- >> Yeah. Yes, and I'm very excited about that. Just like you were saying with the community aspect, it's a high-touch award, and I was very thankful for it, because they gave me specific examples of, what I've done in Southern Arizona, in Tucson in particular, that they'll name. For instance, Excite for Girls, and things like that. >> That's awesome. >> Girls in STEM, right? >> Congratulations, that's fantastic. >> We need more inspiration, so, it's great that we, >> Ah, thank you. >> Now count you as one of our distinguished alumni. So, let's talk about what going on at IMB. Here we are at VM World 2018, we're hearing Dave, numbers of upwards of 21,000 people that have been here the last few days. 100,000 more engaging with, expecting to engage with the live streaming and the on demand experiences. What's going on with IBM, you know, from a revenue perspective, a growth perspective? What is exciting you about where you are today? >> So, I will talk in particular about storage. I'm really, really proud about this, being that we work in partnership with, like, Ed Walsh, and then also Eric Herzog. They've inspired me to get closer to building solutions with our end users. So we meet and work with our clients to build up cloud deployment solutions, in partnership with VM Ware, and we enable things like, okay, so there's tape, and then there's cloud-to-tier, so there's fundamental solutions out there in the marketplace that we as developers want to go and play with. It's almost like a great big sandbox. So to speak. >> So, I've got to ask you, because, I mean, everybody in storage says, well, Tape, tape is dead. And every time I see you we talk about tape. We talk about FLAPE. We talk about innovations that are coming to tape. You're a technologist. Right, you just said, as a developer we love to- dot-dot-dot. So, what is it about things like tape, things like mainframe, DS8000, these technologies that have, tried, true, running businesses, what is about those that excite you as a developer? >> Everything old is new again, >> Yeah, right. >> If we just go back to the basics of like, table stakes, right? Security is table stakes, right? Delivering on-time quality releases with optimizers like, tier-to-cloud, things like that. That's fundamental for us. Now, as it relates to tape, so, everything old is new again, like I mentioned a moment ago. Tape was the first device to fully encrypt. So every drive, if it fell off the truck, it was fully encrypted. So, tape is actually training the rest of our portfolio in similar skills, on how we do the end-to-end encryption elements. So, right now with DS8000, we're working in partnership with system Z, to deliver pervasive encryption. >> I got to ask you, so as a development executive, I see you at a lot of these shows. You like coming here? A lot of times, development execs want to, sort of, stay in the lab. But you're out and about, talking to customers. What are you learning? What is that about you that draws you to these shows? >> I was afraid that WE as a lab team would not be relevant unless we have conversations with end users, partners. You know, to really substantiate what's possible from being innovative. So, I would say, number one is relevance, and I felt like, I wanted to more social, because, I'm definitely in some cases, an introvert, though I'm looking above my shoes. That's I'm wearing- >> That's the definition, of an introvert and an extrovert in the tech world. You know that the difference is, right? >> I don't. >> An introvert looks at his or her own shoes, an extrovert looks at your shoes. >> Well, there you go. I've been looking at some shoes- >> Alright, so you're, you're extrovert oriented out here, what are you learning at VM World? what are the customers saying? What are they asking you for? What are you going to take back to the lab? >> A single pane of glass associated with what we intend with like, v-stream, or some of the aspects of automation, with regards to cloud deployment, to make it, like, completely- connected. If that, so to speak. And what I think is really great about all of that is I hate to put it this way, it's very iTunes like. Where it's like, sticky, and it's easy to use, or and, by the way, it's not so expensive, at least to start up. So, a lot of the discussions we've been having are with the various vendors on the expo floor, that they want to build solutions. IBM solutions associate with the cloud, and then the AWS guys, we meet with them. And they're like, well, how are, how can we ensure that we live in an interconnected data-centric world? And so that's what I think is very exciting is that, it's this idea of coopetition. Let's all be well connected, and do it well. >> Let's talk about the customer collaboration, as you mentioned, everything old is new again, we see that, in every aspect of life. Tape, mainframe, but you talked about we need to be relevant, but also need to developing solutions that you end user customers need to solve their business problems. How are you collaborating with customers to stay relevant, and to ensure that their businesses are able to take advantage of the super powers that Pat Gelsinger talked about on Monday, AI, machine learning, emerging technologies, what's that collaboration like? >> I would say the biggest collaborations that I've been participating recently is with cloud servers providers. And they appreciate the economics of physical media, or tape. And so, they think to themselves or they know the data, it's like, okay, less than a half-cent per gig, that's a big deal, right? So, and then we have discussions about total cost of ownership, aspects like that. So the partnership is also, how do we serve the data? And really having discussions about the data. And then, if evaluating the various work streams where, we would want to serve appropriately based on whatever specific cloud infrastructure. And then, also, taking a step back, we have to be interconnected. There's no question. So, I would say the number one set of skills our end users are working with right now happen to be the cloud service providers. >> What are some of the big business benefits that they're achieving, we think, new business models, new revenue streams, market expansion. What are some of the things that you're proud of that IBM storage solutions are helping your customers to deliver? >> Going to tape, it's the economics, yes. It's the security based on encryption, yes. And then also, the other aspect of, is, we're serving big data. I mean, it's like we're having discussions about they're going to grow to, zettabytes by 2020, things like that. I never thought in my life, especially as an engineering student, or in computer science, I would ever be talking about this big of data. And now we're here. And so, we're learning how to enable in partnership with clients, what would be the right, or appropriate solution. >> So, I'm searching our video library, because somebody said this week something that was really interesting to me and I wanted to get your perspective from a development mind, someone who's technical. We're hearing a lot about migrating to the cloud. And how easy that is. And then, I think it was Pat Gelsinger said, there's three laws. There's the law of physics, the laws of a company, and the law of the land. And, those are immutable, generally. But I want to ask you about the laws of physics. So, in terms of just moving data into the cloud, we talk about petabyte, exabytes, there's so much data. How feasible is it for a customer to move data, and just stuff it all into the cloud, and what are you doing to either help them do that, or bring the cloud experience to their data? >> Depending on the client interests of on-prem, off-prem, or hybrid, right? We work to evaluate APIs in collaborations, so we enable a streamline, so it's not only just understanding the components of the cloud deployment, but it's also partnering with all elements of the entire ecosystem's stack. So, it depends but we really start with the client's end use case. What do you want? What kind of security do you want? Are you okay with off-prem, public clouds? Or, maybe it's specific data, how do we go about managing the data so we secure it, like, we bucket-ize it. So those are some of the discussions we've been having on the floor, here, at VM world, but also, within our labs, and also with the clients directly. >> You know what I love about that answer? I'll translate it. It's not a biz- it's not a technical problem, Dave, it's a business problem, >> Yes. >> Is really what you're tell me. >> And that's a fundament- you asked the question before. That's fundamentally why I am here. >> Right. >> I don't believe we can live in this world anymore, where it's like, we build it, and then they come. >> Field of Dreams does not exist anymore. >> Yeah. And so, now we've got to have conversations with our end users, to develop, what we've going to put on the roadmap. And so I always felt like, okay, well, when I'd see the roadmap in the lab, I'm like, okay, well, who wants this? Who asked for this, right? And those ended up becoming some of my fundamental questions. So then, I started to come here, or conferences like this, because I could have those conversations with the end users and partners. >> That's interesting, who wants this? Who needs this? What problems does it solve? Why us, why now? Those are the kinds of things you're asking. >> Let's talk about why us? IBM has been around for a very long time. What do you think, again, in this got to be relevant, we need it to be really defined by customer needs and uses. Everything old is new again. What, in your opinion, makes, why should a customer go, in my VM environment, IBM. >> I'm going to start with why I even personally want to remain with IBM. It's a great big candy store. >> Haha. >> And what I have to remind myself is, just don't eat too much, right? And, by the way, I still eat way too much. But what's great about it is, it's a sandbox, so, I can talk to you software engineers one day, who are telling me about certain APIs they're building in Python. Then, oh, by the way, I meet with a mechanical set of engineers, cuz they want to enable robot arms. Oh, and by the way, should we have a discussion on microcode and firmware for the entire stack. So I take a step back, and I'm thinking, Wow- the only set of conversation I really prior was not having, is about services. And to me, services is like the wrapping paper, for a present that you're about to receive. And really understanding the overall, end-to-end stack infrastructure. So, I believe from an IBM perspective, it's the ecosystem. It's a great big candy store. Just don't eat too much. >> Haha. So, how do you spend your time? Do you spend your time thinking, collaborating with team on, architecture, on, vision, on, northstar, writing code. How do you spend your time day-to-day? >> Can I say, all of the above? And, the vast majority, right now, really just making sure we're relevant in the marketplace, so that we re-fresh the right amount of cycles. So, right now, what we're going to be doing in 2019, we're going to be talking about it right now. Architecting what the future looks like. And that's part of the reason why I'm here at VM World 2018, is I'm wanting to verify my roadmap. Am I taking the right approach with the extended team? Cuz it is team, and I work with them. These engineers and scientists are so right, and have great ideas. Let's just make sure they're great ideas that will keep us relevant and keep us paid. >> So, have you gotten that validation, in the last few days at VM World? >> Give me one more day. >> Haha. Well, Calline, thanks so much for stopping by and sharing. Not only what IBM is doing to continue to innovate and stay relevant, but also what's exciting to you- >> Yeah. >> About working for IBM, and again, Congrats on getting the award. >> Yes, and thank you very much for highlighting that, cuz it's, I'm very excited as just an individual, it's like, it was unexpected. >> Well, you're representing women in tech, women in STEM, it's awesome, congratulations. >> Thank you very much. >> We're really happy. >> And, by the way, I'll definitely reach out to your daughter at some point. >> Oh, great. >> Say, hey, let's go to a tailgate. >> Love it. >> I won't corrupt. >> Haha. Fantastic, Calline, thank you so much for your time. I'm Lisa Martin with Dave Vellante. We want to thank you for watching the Cube, we are in day three of our continue coverage from VM World 2018. Stick around, we'll be right back with our next guest.

(upbeat techno music) >> Announcer: Live from Las Vegas, it's theCUBE covering InterConnect 2017, brought to you by IBM. >> Okay, welcome back, everyone. We are here live in Las Vegas for IBM InterConnect 2017. This is theCUBE's coverage of IBM InterConnect. I'm John Furrier, my cohost, Dave Vellante. We have Calline Sanchez, Vice President of IBM Enterprise, Storage Development at IBM. We had an interview at VMworld last year about tape, making tape cool. Great to see you again. >> Thank you. Thank you for welcoming me back, so I guess I wasn't too bad last time. >> No, you're good. >> Calline: Right? >> We love tapes. The tape culture out there, there's a tape community. >> Calline: Yes! >> Tape has been dead forever. It's going to die this year is what everyone always predicted. They're going to die next year. It never dies. Tape it always around, and Dave and I, you know, we see this all the time. >> Calline: Yeah, it's back. >> It's cool. It's relevant, and it's the east expensive storage... >> That is correct. >> Out there. So what's the update? What's cool about tape this year? >> So, I think when I was speaking to you earlier, you talked about flape, what we're doing with Flash and actual tape. So in partnership with our micro-coders, our engineers and scientists we partner with in Tucson, Arizona, with a team in Zurich in research, to really figure out what we're doing with flape. And by the way, flape is a cool name, right? It's a very developer name. >> Well, you know, Wikibon coined that term. That was David Floyer. >> Oh, really. >> The Flash plus tape. Yes. But the premise was that there's not a lot of innovation going on in disc drive heads. >> Calline: Correct. >> And they're hermetically sealed, whereas in tape, you can do a lot more, more bandwidth, and you can do some cool stuff with search, right? >> Yes. >> And new tape formats. >> Calline: Right. >> Right, so that's all coming together, and are you... Is there software now associated with that index so you can more quickly search? >> So we have created a management layer that supports what we intend with flape, and also across the tape portfolio to really consume applications at a higher level to enable what we need to do with our consumability, not only from a tape perspective, but also with Flash. >> Right, so the economics really still favor tape. Flape, Flash supports the speed, so it starts to encroach on some of that long-term archiving. >> Which is important based on archive, 'cause, well, aren't we all data hoarders? We like to keep our data and archive it and stage it off, whatever it is. It could be based on what we're doing with tape and also, you know, hard disc drives. Some clients that I work with substantiate archive data to cheap drives as well. So hopefully, eventually, the transition will be to enable what we want to do with Flash, once Flash of course is a cheaper or a stronger price competitive thing. So, bridging though to, from our last conversation, believe me, tape is sexy, so I'm telling the audience here, it's like, hello, if you're not talking about tape, well, where have you been? But at the same time, I want to talk about Flash, and what we do with DS8000. So we have an enterprise monolithic system that covers like six nines of availability, that substantiates what we do in the Flash market, and we just recently announced, from enterprise down to entry, so mid-range as well as entry devices, that are all Flash. So we care more, from an IBM perspective, on what we're doing associated with the Flash investment. Friends of mine like Erik Herzog, I'm sure, get on stage with you to talk about like, IBM is focusing on Flash. It's relevant to us. It's relevant to our clients. >> And the software, too. Very software-driven. Flash is key, but you're bringing this capacity at this... What was it, six nines? >> Yep. >> I mean... >> It's reliability. >> I mean that's just like, just dump all the data. That's a perfect scenario. >> Yes, and it's a beautiful thing. In addition to what Flash does, from an engineering perspective... Forgive me, I'm going to be a geek for a moment, is that it allows us to in the lab to focus on other things, so basically, that latency or the chase for performance equals more, more meaning that we can focus more on what it means to develop optimizers, like, for instance, EasyTier, et cetera, to really enable a better benefit. Also some of those engineers and scientists allow us to focus more on flape as well. >> So explain that concept. Okay, latency equals more. What specifically do you mean, like the latency on the devices, \the data movement, just double down on that for a second. >> So, from a performance perspective, we have to work around bottlenecks. That was where our focus was, but now, with Flash, we worry less about those individual components from a reliability perspective as well as chasing latency or performance measurements based on IOPS, and in order to do that, we don't have to worry about it as much anymore from an engineering standpoint. So it allows us the time to really focus on what matters next, like the value that we could think of that we could benefit clients with regards to advanced technologies, technologies of value. >> Like what? What does that free you? It liberates both creativity... >> Calline: Data and analytics. >> Really, okay. >> Calline: So like, for instance, the expo floor associated with Interconnect, you meet all these people that talk about how data matters. Well, it's the intelligence around data, and so we want to figure out how to harness that data and drive out the intelligence so that the smarts associated with the data, and that's what it allows us to talk about. >> Yeah, so let's keep on that theme of business impact, we were talking about latency before. Everybody knows Flash is fast. You're implying, or I'm inferring from your statements that it's still more expensive. >> Calline: Correct. >> However, you got data reduction technologies and you have this data sharing notion. In other words, I can share much more data with the same copy out of a Flash. That has an impact on developer productivity, which ripples through on innovation. >> Calline: Yes, correct. >> Are you seeing that have business impacts within your client base? >> Yes. So, for instance, at first, we started to talk about, from an engineering perspective, compression and deduplication, how to be much more efficient with that data storage. And then afterwards, we started to talk about, well, you know, we had to move quickly to serve our clients associated with those feature functions, and now we're about talking about how we harness or archive, you know, how we enable big data, and also the IT aspect, the intelligence of the data, and how we can translate that to improving client value. For example, I just saw on the expo floor, partnered with Glassbeam, and with the... I did basically a meeting with Glassbeam on the floor to talk about what we've done with them in partnership to harness the power of data. >> Dave: What is Glassbeam? >> So Glassbeam is basically makes sense of the mess of data that we just have out there and makes it much more intelligent. So, it allows their system, their algorithms, to ingest data and better understand where we're at with that data, no different than what we do with Watson as well. So, that, from a Watson perspective, you ingest the data and you can provide additional smartness about that data as well as the intelligence of. >> And what kind of data are we talking about here? Structured data, unstructured data? >> Structured data, and specifically associated with Glassbeam, it was all about really bringing in the plumbing of data for our clients worldwide. So, clients experience our systems worldwide associated DS8000, and we wanted to better be in a position to serve our clients adequately, and what I mean by that is they could have an error that occurred or we want to be proactive with them based on Call Home, and also some of the heartbeat information we get based on the systems, and we want to adequately share with them that. So, you as a client could, I could send you a really beautiful, simple email or communication, maybe it's a tweet that basically says, hey, there's something we're worried about, and we've got to proactively address it, ASAP. >> Well, and there's all kinds of metrics buried in those files, right? There's utilization data, there's data on the effectiveness of thin provisioning, you mentioned compression, deduplication... >> Calline: Yes. >> I mean, I don't know what else is in there. It's probably a ton more stuff, obviously problems that occur. So have you been able to get to the point where you could be anticipatory and head off, you know, front run some of those problems? >> So our end goal is to build an autonomic system, an autonomic system that has the brain to self-heal, and that's what we want to focus on in the future. Now, are we there yet? No, we're not, but what we're doing with Watson or Glassbeam or some of these optimizers, these tools, to build better systems, it something that we're doing associated with building the future of an autonomic system. >> I mean, one of the things John and I have been talking about with this, you know, Jenny was talking about cognitive to the core this morning... >> Yep. >> And this cognitive world we live in. >> Just a whole new set of metrics emerging and KPIs. I mean, you mentioned self-healing. We still, to this day track, availability, and okay, the light on the server versus the application, things like that. >> Calline: Yeah. >> We see, and I wonder if you could comment on this, a whole new set of KPIs emerging from the infrastructure standpoint of, you know, what percent of the problems were self-healed... >> Calline: Yes. >> How can we affect that and increase that and what are we doing with that free time? Are you hearing from that clients, that they're changing or adding to the metrics, KPIs that they're entering? >> Yes, so first, am I hearing from clients on that? Yes. So it's always these questions of like, okay, so from a cognition perspective, cognitive focus, what are you going to do to help us to self-heal as well as how do you build in the intelligence based on artificial intelligence to really self-heal, and that's one of the focuses we're working on. >> So what's the coolest thing happening now, 'cause last time, I loved the conscious we had about capacity and stuff that I learned was all the engineering, just to squeeze more out of... 'Cause the tape is a great thing, but reliability is killer. You got some great reliability, so it's a good solution, but there's always the engineering side of it that's science. What's going on that you guys are kind of digging away at, pounding away at for tech that people might not know about for tape? >> So, using the cognitive systems or AI as the foundation, we're thinking about how to build in intelligence within our systems, and the way to do that is the reason why I keep focusing on this word, autonomic. How do we build a true autonomic system? It's almost like a system that has its own brain, right? And that chip set that exists inside associated with DS8000 is like power devices, right, whether it's six-core, eight-core, whatever, how big of a brain do you want is kind of a discussion to have, but what's important about that is we really want to figure out how to be smart enough to self-heal, and we don't know how to do that just yet, and it's going to be, just like you had mentioned, all this information and pulling it in to really determine how we go about doing so. >> So that's kind of near-term, those are sort of... Maybe in the binoculars you can start to see how you can utilize analytics and cognitive to do some of that self-healing. I wanted to ask you a sort of telescope question. We heard Jenny talk today about quantum. What are your thoughts on that in terms of the implications for storage? >> My thoughts on quantum. So first of all, let's figure out how to harness the science of quantum computing, right? So that's the first fundamental step, like, I don't know, first step of the twelve-step problem, realizing you have a challenge, right? (Dave laughs) So, from that, it's like really realize that and recognize that, and IBM is working on what we're doing with quantum computing. As far as how it relates specifically to storage, so, we think it could be a benefit with relates to DS8000 tape as well, because think about it. Tape, as far as the library side, that's what we did is we built out infrastructure that really harnessed this aspect of data and did it in the cheapest way possible, energy-efficient way possible, so I think quantum, from our perspective, is like a leapfrog into the future of what we enable with some of our thinking there. And Jenny and team as well as her senior leadership are influencing how we should think about quantum computing as it relates to storage. So, I say the next time that we meet, you should probably ask that question of me again, like how far along are you? >> Dave: Deal. >> Step one and a half or two of the twelve-step program? >> I would say one and a half. >> Dave: Go ahead, sorry. >> No, go ahead. >> I wanted to ask you about when Ed Walsh took over. >> By the way, I like the two of you competing on questions. (all laugh) >> We both like to talk. >> We can't get enough tape. (all laugh) >> We have tape everywhere, look at it. Taping down the lights... >> So, here's my question, Calline. So when Ed Walsh took over the GM of the Storage Division, I asked him this. IBM's always had a rich heritage of R&D and development. However, my comment was, sometimes it was sort of development for development's sake, and I feel like, and he sort of said this. One of my missions is to get, you know, align engineering with, you know, go to market, get stuff out of the pipeline, into the market sooner. From an engineering perspective, have you guys begun to do that? What changes have you affected? Are you seeing the effects of that sort of initiative? >> So, when have an agility process within IBM Development that was, basically Ed Walsh was a huge advocate for that, supported it, and his intent is for us the push all of this wonderful IP that we build in-house to the marketplace as quickly as possible. So I say at this moment, we're there. I just, right now, he's, in the nicest way possible, and the most charming way, telling me, it's like, you're not fast enough. (men laugh) Right? And that's a good thing. That means that there's more innovation, more intellectual property we can put into the marketplace, faster, quicker whatever that means, in larger increments, versus it being me... Previously, I would tell you, it's like, so DS8000, I may deliver that to you, target-wise, 12 months from now. That's not good enough anymore. >> So Ed's coming on tomorrow, so we'll ask him how Calline's doing maybe. (all laugh) We'll put him on the spot and you on the spot at the same time, if you don't mind. >> Oh yeah, no problem. >> Calline, it's always great to chat with you, love these conversations, thanks for coming on theCUBE, sharing the insights on the tape, the DS8000. Appreciate it. >> Thank you very much. >> And it's theCUBE live here in Las Vegas for IBM InterConnect. I'm John Furrier with Dave Vellante. You're watching theCUBE. Stay with us, we've got more great interviews for the rest of the day and all day tomorrow. We'll be right back. (upbeat techno music)