>> live from Las Vegas. It's the Cube covering magenta. Imagine twenty nineteen. Brought to you by Adobe. >> Welcome back to the Cube. Live from Las Vegas, Lisa Martin with Jeff correctly or coming to you from Magenta. Imagine twenty nineteen with about thirty, five hundred or so folks here. Big community, big open source spirit. We're very pleased to welcome from the keynote stage. Jenny Chang, The pee at PayPal. Jennie. Welcome to the Cube. >> Thank you. Thanks for having me, Lee. >> So really enjoyed your keynote this morning. We'Ll get into a lot of the specifics, but just looking at Magenta Oh, Adobe, This evolution of e commerce that's really driven by consumers. We want to have everything right on her phone as easily as possible. We went out lightning fast. Talk to us. About From what? You seen this evolution of e commerce and where we are today. >> Yeah, It's been a fascinating journey. Toe watch us move from point no sale, mood from brick and mortar Teo online and engaged. And I think as part of that, you know, you think about the amount of time you spend on your mobile phone. It's not surprising that most sites. Fifty percent of the visitors on that site are on their mobile devices, and they're staying longer. Maybe you're killing time, right? Waiting for your husband to finish something or your child to come out of class. And so we naturally tend to get on our mobile phones, and we look for things to do so that engagement on the mobile phone it becomes absolutely critical and what's been fascinating As part of the conference, we've been sharing some early results about mobile optimization. And what we're finding is, even though engagement is going up from a mobile phone, revenue is not there. >> The gap. >> Yeah, there's a big, big gaffe, and you look at that. And you think, Well, I need to figure out how to actually convert some of these people coming to my website. So we've been partnering with a lot of the Sai community here, really interest in trying to understand best practices, and it's been a fun process for almost the last year. Things that you would think would help conversion don't necessarily help. And then the very, interestingly enough, other things that you may have said well, that seems unnecessary or busy on my mobile phone are actually improving conversion. So we've been really just sharing our early results in really encouraging everyone to participate. It's free, and we want to do is really come up with best practices and really help everyone essentially convert more and get more revenue. >> There's two things that strike me. It is you say that one is just the behaviour of a mobile phone in interaction is so different. You said. It's often when you're waiting, waiting in the grocery store line, you're waiting to pick up your kid your weight. So it is a much more kind of frequent fast in and out which which we keep hearing right. You need to connect with people over time in both the ways. But the other thing, when you say the conversion is actually not as high as you would expect. But at the same time we're hearing now that the content is so much so important and having things that aren't directly commerce to drive your engagement with that client in the way of content and forums and other things. I wonder if maybe that's why the conversion is there. You're getting him there, which is great they're hanging out longer, which I'm sure is a terrific metric. So maybe they're not converting because they're engaging with that other content arm or engaging with the brand. A >> combination of a couple things and one of them tear point is, you know, for better, Worse. You're easily interrupted when you're on your mobile phone to >> just trip when >> we have you, how can we quickly get to you? Pass that point of check out right? And I think part of that is, as you know, it's if you're like me, I will. Fat finger. You know, I have a difficult time typing on my mobile device. So wanted things we talk a lot about is removing that friction. So how do you make it really easy? See right. So if you're able to store your credentials, if you're able to make it simple to check out right, that's ultimately the goal for a lot of our merchants here, which is when we've got you. We've got to capitalize on your attention right at that moment in time and make it super easy for you to convert one of things that's been interesting about the optimized kind of mobile optimization results we've seen is that what we're finding is that a lot of people, what they're looking for at that point of engagement is coupon codes and you get distracted. You'LL think Well, I'm going to buy that. But maybe I need to go look for a coupon. >> Go back to my email me >> on And so you know So there are a lot of interesting ideas that were having as a community to share. How can we do that? How can we make sure? Maybe you get your coupon code, but you don't click off and disappear and maybe forget to come back on. I notorious for doing that. I'm also notorious for putting something in my shopping cart getting distracted and walking away. And so I think a lot of it is looking at these various ways to make sure you are back and engaged. And I think this is a big part of where the journey will go with the Palmers going forward. I think we'LL be looking at now that we've got your eyeballs. Now that we've got your time, how do we convince you this is going from a browse mode? Teo actual shop mode, >> right, creating more shop, a ble moments as magenta is marketing, material says. But also to your point about simplicity, probably for even any any generation is its basic marketing. Don't deliver a great piece of content and have a hyperlink in the first sentence that's going to take your audience somewhere else. Keep me in the experience. Use enough money. What do you say? Enough of the data to where it's going from. Creepy Teo >> Magic, Right, Right, right, right. If it works, it should be magic, right? But I already bought the tent. Now I need it. I need a sleeping bag. Don't keeps his enemy tent ads, right? >> Right. But that simplicity is sort of in AP in experience. Consistency is really key. Otherwise, your point and your point. We're doing this often while we're doing something else. There's a lot of multitasking going on. Make it easier, but also use the data with these systems that you're integrated with to know exactly. I bought it sent. I don't need one, but I might need that these other things >> right, right. And I think that's really where things are moving with artificial intelligence and machine learning We're trying to understand us a shopper and be able to predict right What else? You know, Bond from the tents. Now, maybe it's time to get a low. You know, uh, camper, maybe that's your next step up, right? Maybe you move into an RV. Who knows? Right. So I think there are evolution's to that buying experience >> with other evolution. Which people is that the very beginning was the alternative payment methods, right? Not not just your basic credit card or cash. And I don't know. It's a lot of people know that you guys have venmo, which if you have kids, you know we don't have young kids. You don't know what Venmo is. I wonder if you've got a take on, you know, as these alternative methods by come up and then we're also surrounded with alternative financing types of platforms where they're not using traditional FICO scores. They're not using kind of a traditional apply get approved process. It's really dynamic on the financing side as well. >> Yeah, onto your point. So PayPal. One of our best kept secrets I like to say is that we have both Braintree and Venmo is part of our overall services and then even broader than that. What we've done is packaged up the ability to really think about alternative pay methods based on what region you're on as well, because depending where you are outside the U. S. You might actually use a completely different payment method. And I think for us in the U. S. Were not as familiar with some of these other payment options. And what it does is it really allows for a lot more cross border trade as well for our merchants as they would look and offer kind of what is most relevant again. Get to you to go from brows mode to actually check out mode and to get to that actual conversion piece. So that's one of them. And then I would say, just generally on the credit comment, we actually credit at PayPal as well. And what we're always looking at is what our other ways we can help people finance and really kind of worked through the evolution of payments. I think some of the statistics that you've probably heard related to savings in the US, especially it's a bit staggering that we have, on average, uh, majority people have less than four hundred dollars in savings there, one paycheck away. And the reality is, it's tough. That's a really, really tough. And so I think, to be able tio, have a source of credit where you could bridge that gap and, to your point, not have to go through the entire credit processes. Sara Lee I think having those options are always good. >> Talk to us about what you guys are doing with Walmart. He showed that you came here this morning that it was very interesting from a collaboration. A partnership standpoint. >> I'm very passionate about this because pay panelists overall has a mission of democratizing financial services, and I think we're very fortunate being in high tech and being in the situation. We are where we're able, Tio not be intimidated necessarily by all this new technology on all the different options out there. So the partnership with Walmart was at the end of last year, and it really was looking at How do we get people access to their papal dollars easier, Faster and we continuously see this divide between the digital on the physical realms of accessing money. And so we opened up an option partnering with WalMart for us, which is it's really easy to rip a pal out. You bring up a unique bar code, you can go into a Wal Mart store and essentially like a debit card. It debits it out of your PayPal account and the Wal Mart cashier hand. You're the catch, which is super convenient again and an easy way to get to your money if you need something immediately. So I'm really excited. Proud of that, >> he said. You launch that last year. Some of the data, the market data that demonstrated that this was a good direction, her paper out to go in to be able to open up. This is a CZ, the ability to give people more access to their dollars, whether they're online or in physical locations. >> Yeah, I think it's someone of those overall statistics. We look at a lot because we're really looking at continuously bridging our open two sided network. We've got this great merchant face twenty one million merchants and then we're at almost round track to be almost three hundred million consumers, and we can we look at the consumer side and you think about Venmo you think about papal? We really started as a peer to peer right now, right? Oh, I owe you twenty bucks for dinner last night. Let me pay, pal. You that money, let me venmo you that money. And at some point, the question becomes will. Then how do I easily access my money? How do I make sure that I have access to it again? Not just digitally, but physically. And I think when we're looking at those realms, we're looking at more options to give people that ability, that if they need to get to that cash quickly, that can get to it quickly. They don't need to worry about getting to a bank. Um, you know, I think the reality is it's easier to get to a lot of Wal Mart stores in the U. S. Then it is necessarily to every bank out there. And so I think we're constantly looking at where can partnerships really add value to our overall customer base? And as I mentioned this morning's keynote, I love when partners really can work together and it becomes truly, you know, a little bit of a trite saying. But no one plus one is greater than two scenario, and I think when you can do that, it adds so much value to both sides of the equation. That's was really exciting for me. That's why I love partners, >> but also giving cut consumer's choice. Where you think this morning in your keynote, you showed this cute picture daughter approved your girl's in that ten years ago and then today, and, you know, ten years ago you couldn't just go in on happened order groceries. Now you were saying, when you know your mom would have to get multiple stores to get what you want, and now we can get it so easily. But there's also this sort of interesting dynamic where people still want to have that physical interaction, depending on the type of product or service. So being able to give customers that choice of being able to transact it through the app online or being able to access their money, for example, your Walmart. I mean, oftentimes, if I'm running out running errands and I don't have my wallet, and I know all right, I know the stories I can use bright certain payment methods from my phone, and that's great because I had that choice. And that's something that seems like PayPal is working to facilitators meeting consumer demand. Where it is. >> Yeah, I think that's the reality of what? Where we live right now, which is our customers want us there at that point of engagement. So don't make me necessarily. Come, Teo, you I would like you to come to me and you know, for better. Worse. It is a little bit of the overall experience that they're looking for, which is to say, I've got my favorite places to either shop or engage on my mobile device. So make it easy for me. And I think that's ultimately what we're kind of looking for. I know is a working parent. I'm always looking for convenience than I've just said. I'm gonna write a book on convenient parenting like that gets work for me. >> That was part of that. We'd be a bestseller. I think parents of humans or canine think we could all use any inspect a >> furry child as well. So yes, >> I'm curious what we're going to see in the next year, too. With that conversion of actually enabling an organization to not just have a great mobile experience, whether it's with like progressive Web maps that they were talking about this morning. But it's one thing to have a great mobile experience. It's a whole other thing to convert that to revenue. So curious to see with partnerships of papal, for example, with Beno how merchants of any sides are actually able to start increasing conversion from visitor to revenue. >> And I mentioned it as part of what we're doing with what we're calling smart payment buttons. And I think that's smart. Payment button concept is really again focused on giving you options to check out with whatever is easier for you but also looking to say, Let's make it easy. So how do you do that without having to type everything again? Because if you're an avid online shopper like I'm not, it's It becomes tiresome to feel like you have to sign up at every website, or you have to enter all your shipping information again your payment information. And so I think it's really looking at How do we give you that digital wallet access so that you have the ability to make it easy? Yes, and I think that's ultimately What we're kind of all looking for is how do you make it convenient? Easy for me to do what I want to do and do what I have to do. >> Spend more of my money. Thank you so much for joining me on the Cuban. Talking about what you guys are doing. A papal with your partners with Gento, etcetera. It's very interesting. And we look forward to seeing great things to come and not focus by long Communion. Parenting? Yes. Watch out like an advance. Copy you? Yeah. Thank you. Pleasure. Okay. For Jeff Rick, I'm least Martin live. The Cube is alive. Magenta. Imagine twenty nineteen from Las Vegas. Thanks for watching.

>> Produced from the Cube studios. This's strong by science, in depth conversations about science based training, sports performance and all things health and wellness. Here's your hose, Max Marzo. Thank you for being on two. Very, >> very excited about what we have going on for those of you not familiar with that Ella Keira, and I'm going to say his name incorrectly. Look here. Is that correct? Had >> the care is right. Very good. Yes. Also, >> I've practiced that about nineteen times. Oh, the other night, and I can't feel like I get it wrong and is one of the more well rounded individuals I've come across. His work is awesome. Initially learned quite a bit about him from Chase Phelps, who we had on earlier, and that came through Moore from blood flow restriction training. I've had the pleasure of reading up on quite a bit, and his background is more than unique. Well, around his understatement and really excited have on, I call him one of the most unique individuals people need to know about, especially in the sports science sylph sports science world. He really encompasses quite a bit of just about every domain you could think about. So add Thank you for being on here if you don't mind giving a little bit of background and a bio about yourself. >> Thanks so much. You know, not to. Not to warn anybody, really. But it kind of started as a front line medic in the Army. Really? You know, the emphasis back then was a get people back toe action as soon as possible. So that was my mindset. I spent about eight years in an emergency department learning and training through them. I undergo interviews and exercise physiology from University of California. Davis. I love exercise science. I love exercise physiology. Yeah, started doing athletic training because my junior year in college, I was a Division one wrestler. Tor my a c l p c l N L C E o my strength coach, chiropractor, athletic trainer all the above. Help me get back rustling within four months with a brace at a pretty high level of visual. On level on guy was like, Well, I don't want to go to med school, but what I want to do is help other people recover from injury and get back to the activities that they love. And so I was kind of investigating. Try to figure out what I wanted to do, Really want to be an athletic trainer? We didn't realize how much or how little money they make, um And so I was kind of investigating some other things. Checked out physical therapy, dentistry. But I really wanted to be in the locker room. I wanted to have my own practice. I wanted to be able to do what I wanted to do and not sit on protocols and things like that because I don't think that exists. And so I chose chiropractic school. I went to chiropractic school, learned my manual therapy, my manual techniques, diagnosis, loved it, was able to get patients off the street, didn't have tto live and die by insurance and referrals, was able only to open my own clinic. And and about four years in I realized that I didn't really know very much. I knew howto adjust people, and you had to do a little bit soft tissue. But not really. We weren't taught that I felt like my exercise background and really dropped off because I wasn't doing a lot of strength conditioning anymore. And so I went back and got a phD in sports medicine and athletic training. I had a really big goal of publishing and trying to contribute to the literature, but also understanding the literature and how it applies to the clinical science and clinical practice and try to bridge the gap really, between science and in the clinic and love treating patients. I do it every single day. A lot of people think I don't cause I write so much education, but, like I'm still in my clinic right now, twelve hours a day in the last three days, because it's what I love to dio on DH. Then just for kicks and giggles, I went out and got an MBA, too, so I worked in a lot of different environments. Va Medical System, twenty four hour Fitness Corporate I've consulted for a lot of companies like rock tape. It was their medical director. Fisma no trigger point performance. Have done some research for Sarah Gun kind of been able to do a lot with the phD, which I love, but really, my home base is in the clinic in the trenches, helping people get better. In fact, >> activity. That's awesome. Yeah, Tio coming from athletic training back on athlete. So I myself play I. Smit played small Division three basketball, and I'm a certified athletic trainer as well, and it's the initial love you kind of fall into being in that realm, and that's who you typically work with and then realizing that maybe the hours and the practice that they do isn't fit for you and finding ways you can really get a little more hands on work. I took the sports scientists route. It sounds like you're out has been just about everything and all the above. So it's great to hear that because having that well rounded profile, we weren't athlete. Now you've been in the medical side of the street condition inside even the business development side. You really see all domains from different angles. Now I know you are the educational director for smart tools with their blood flow restriction training chase. How younger? Very highly, uh, about your protocols. I've listened to some of them. If you don't mind diving into a little bit, what exactly is blood flow restriction training and what are the potential benefits of it? >> Yeah, you know it is about two thousand fourteen. I got approached by smart tools. They had developed the only FDA listed or at that point of FDA approved instrument assisted soft tissue mobilization tools other people like to call it, you know, basically grass in or whatever. Andi was really intrigued with what their philosophy wass, which was Hey, we want to make things in the US We want to create jobs in the U. S. And and we want to create the highest quality product that also is affordable for the small clinic. Whereas before the options Ray, you know, three thousand dollars here, two thousand dollars here on DH. So I wrote education for smart tools because of that, and because I just blot. I just believed so much in keeping things here in the U. S. And providing jobs and things locally. Um, so that's really where this all started. And in about two thousand fifteen, my buddy Skylar Richards up FC Dallas he has of the MLS. Yes, the the the lowest lost game days in the MLS. And yeah, I mean, when you think about that and how hard that is such a long season, it's such a grind is the longest season in professional sports. You think? Well, what is he doing there? I mean, I really respect his work up there. And so, like, you know, we were working on a project together and how I was fortunate enough to meet him. And I just really got to pick his brand on a lot of stuff and things I was doing in the clinic. And what could I do? Be doing better. And then one day it just goes, you know, have you seen this be afar stuff? And I'm like, No, I have no idea. It's your idea about it. And so, as usual at the science geek that I am, I went and I went to med sports discus. And I was like, Holy crap, man, I can't even I can't even understand how many articles are out there regarding this already. And this is back to you in two thousand fifteen, two thousand sixteen. I was so used to, you know, going and looking up kinesiology, tape research and being really bad. And you gotta kind of apply. You gotta apply a lot of these products to research. That's really not that strong. This was not the case. And so I brought it to neck the CEO of startles. And like, Dude, we've really got a look at this because really, there's only one option, and I saw the parallels between what was happening with Instrument assisted where there wasn't very many options, but they were very, very expensive and what we could do now with another thing that I thought was amazing. And it wasn't a passive modality because I was super excited about because, you know, I had to become a corrective exercise specialist because I knew I didn't have enough time with people to cause to strengthen hypertrophy. But be afar allows me to do that. And so that's really where I kind of switched. My mind went well, I really need to start investigating this and so to answer your question. VFR is the brief and in tremendous occlusion of arterial and venous blood flow, using a tourniquet while exercising at low intensities or even at rest. And so what that means is we basically use it a medical grade tourniquet and restrict the amount of oxygen or blood flow into a limb while it's exercising and totally including Venus, return back to the heart. And what this does is the way that explains my patients. Is it essentially tricks your brain into thinking you're doing high intensity exercise. But you're not and you're protecting tissue and you don't cause any muscle damage that you normally would with high intensity exercise or even low intensity exercise the failure. And so it works perfectly for those people that we can't compromise tissue like for me in a rehab center. >> Gotcha. Yeah, no, it's It's a super interesting area, and it's something that I have dove into not nearly as much as you have. But you can see the benefits really steaming back from its origins right when it was Katsu train in Japan, made for older adults who couldn't really exercise that needed a fine way to induce hypertrophy now being used to help expedite the healing process being used in season after ah, difficult gamed and prove healing, or whether it's not for whether or not it's used to actually substitute a workout. When travel becomes too demanding, toe actually load the system now with B f ar, Are you getting in regards to hypertrophy similar adaptations? Hypertrophy wise. If you were to do be a far with a low low, say, twenty percent of your one right max, compared to something moderately heavier, >> yeah, or exceeds in the time frame. You know, true hypertrophy takes according to the literature, depending on what reference you're looking at at the minimum, twelve weeks, but more likely sixteen weeks. And you've got to train at least sixty five percent. Or you've got to take low intensity loads to find his twenty to thirty five percent of one read max all the way to failure, which we know causes damage to the tissue be a farce. Starts to show hypertrophy changes that we two. So you know, my my best. My so I this It's kind of embarrassing, but it is what it is. But like, you know, I started learning mother our stuff. I'm a earlier Dr. Right? So I go right away and I go by the first product, I can. I have zero idea what I'm doing there. Zero like and a former Mr America and Mr Olympia Former Mr America champion and the one of the youngest Mr Olympia Tze Hor Olympia Mr Olympia ever compete. He competed and hey didn't stand But anyway so high level bodybuilder Okay, whatever you us. But he was definitely Mr America. He comes into my clinic when I was in Denver, It was probably a neighbour of you at the time, and he and he's like, Okay, I got this pain in my in my tryst up. It's been there for six months. I haven't been able to lift this heavy. My my arm isn't his biggest driving me crazy, right? The bodybuilder, of course, is driving him crazy, so I measure it. He's a half inch difference on his involves side versus on uninvolved side. I diagnosed him with Try some tendinitis at zero idea what I'm doing and be a far. But I said, Listen, I want you to use these cuffs. I got to go to Europe. I gotta go lecture in Europe for a couple weeks and I want you two, three times a week. I want you to do three exercise. I like to use the TRX suspension trainer. I've done a lot of work with them, and I really respect their product and I love it for re up. So I said, Listen, I want you three exercises on the suspension trainer I want to do is try to do a bicep. I want to do some, you know, compound exercise, and in that case I gave, Melo wrote, Come back in two weeks. He comes back in the clinic. I remember her is involved. Side was a quarter of an inch larger than his uninvolved type, and he's like, Do, That's two weeks. I'm like, Dude, that's two weeks And he's like, This is crazy and I go, Yeah, I agree. And since then, I've been, like, bought it like it's for hypertrophy. It is unbelievable. You get people that come in and I've had, you know, like after my injury in college rustling I my a c l I've torn it three times. Now, you know, my quad atrophy was bad. My calf was not the same size, literally. Symmetry occurs so quickly. When you start applying these principles, um, it just blows me away. >> So when you're using it, are using it more and isolated manner or are doing more compound exercises. For example, if you're doing a C l artifically assuming they're back too full function ish, Are you doing bodyweight squads or that starting off with the extensions? How do you kind of progress that up program? >> Yeah, it really just depends on where they're at. Like, you know, day with a C l's. You can pretty much start if there's no contraindications, you convey. Stay docks. Start day one. I'm right after surgery to try to prevent as much of that quad wasting that we get from re perfusion, injury and reactive oxygen species. All the other things that occur to literally day one. You can start and you'LL start isolated. You might start with an isometric. I really do like to do isometrics early on in my in my rehab. Um, and you can use the cops and you can You can fatigue out all the motor units if they're not quite air yet. Like, let's say, pre surgically, where they can't use the lamb, they're in a they're either bedridden or they're in a brace or they're a cast. You can use it with electric stim and or a Russian stem. And with that contraction, not only did you drive growth hormone, but you can also prevent atrophy by up to ninety, ninety five percent so you can start early early on, and I like to call it like phases of injury, right? Like pre surgical or pre injury, right at injury, you kind of get into the sub acute phase of inflammation. You kind of progressed isolated exercises and he goingto isolated in compound and you going to compound in any kind of move through the gamut. What's so cool about the afar is you're not having to reinvent the wheel like you use the same protocols, even use. I mean, really. I mean, if you're using lightweight with sarabande or resistance to being which I do every day, I'd be a far on it. Now, instead of your brain thinking you're not doing anything, your brain's like whoa, high intensity exercise. Let's let's help this tissue recovered because it's got to get injured. So we're gonna grow. >> That's yeah, that's pretty amazing. I've used it myself. I do have my smart tools. I'm biased. I like what you're doing. I really like the fact that there's no cords. It's quite mobile, allows us to do sled pushes, resisted marches, whole wide span and movements on DH before we're kind of hopped on air here. You're talking about some of the nutritional interventions you add to that, whether it be vitamin C college in glucose to mean. What specifically are you putting together on DH? Why're you doing that? Is that for tissue healing? >> Yeah, that's right. It's way. Have ah, in my clinic were Multidisciplinary Clinic in Dallas, Texas, and called the Body Lounge is a shameless plug, but way really believe that healing has to start from the inside, that it has to start with the micro nutrients and then the macro nutrients. And then pretty much everything can be prevented and healed with nutrition and exercise. That's what we truly believe, and that's what we try to help people with. The only thing that I use manual therapy for and I do a lot of needling and all these other things is to help people get it down there. Pain down enough so that they can do more movement. And so, from a micro nutrient standpoint, we've gotta hit the things that are going to help with college and synthesis and protein sentences, So that would be protein supplementation that would be vitamin C. We do lots of hydration because most of us were walking around dehydrated. If you look at some of the studies looking at, you know, even with a normal diet, magnesium is deficient. Vitamin C is deficient during the winter all of us are vitamin D deficient Bluetooth. I own production starts, you know, basically go to kneel. So all those things we we will supplement either through I am injection intramuscular injection or through ivy >> and you guys take coral. Someone's on that, too for some of the good Earth ion for the violent de aspects are taking precursors in a c. Are you guys taking glue to file? >> We inject glorify on either in your inner, either in your i V or in in the I am. You know, with the literature supporting that you only absorb about five to ten percent of whatever aural supplementation you take. We try to we try to push it. I am arrive. And then in between sessions, yes, they would take Coral to try to maintain their levels. We do pre, you know, lab testing, prior lab testing after to make sure we're getting the absorption rate. But a lot of our people we already know they don't absorb B twelve vitamin, and so we've got to do it. Injectable. >> Yeah, Chef makes sense with the B f r itself. And when I get a couple of questions knocked out for I go too far off topic. I'm curious about some of these cellars swelling protocols and what that specifically is what's happening physiologically and how you implement that. >> Yeah, so South Swell Protocol, where we like to call a five by five protocol way. Use the tourniquet. It's in the upper extremity at fifty percent limb occlusion pressure at eighty percent limb occlusion pressure in the lower extremity. You keep him on for five minutes, and then you rest for three minutes, meaning I deflate the cuffs. But don't take them off, and then I re inflate it same pressure for five minutes and then deflate for three minutes. You're five on three off for five rounds, justified by five protocol. What's happening is that you're basically you're creating this swelling effect because, remember, there's no Venus return, so nothing is. But you're getting a small trickle in of fluid or blood into that limb. And so what happens is the extra Seiler's extra Styler swelling occurs. Our body is just dying for Homo stasis. The pressures increase, and there's also an osmotic uh, change, and the fluid gets pushed extra. Sara Lee into the muscle cell body starts to think that you're going to break those muscle cells. I think of it as like a gay. A za water balloon is a great analogy that I've heard. So the water balloon is starting to swell that muscle cell starts to swell. Your body thinks your brain thinks that those cells need to protect themselves or otherwise. They're going to break and cause a popped oh sis or die. And so the response is this whole cascade of the Mt. Horsey one, which is basically a pathway for protein synthesis. And that's why they think that you can maintain muscle size in in inactive muscle through the South Swell Protocol and then when we do this, also protocol. I also like to add either isometrics if I can or if they're in a cast at electric stim. I like to use the power dot that's my favorite or a Russian stim unit, and then you consent. Make the setting so that you're getting muscular. Contraction with that appears to drive growth forma, and it drives it about one and a half times high intensity exercise and up to three times more so than baseline. When we have a growth hormone spurt like that and we have enough vitamin C. It allows for college and synthesis. I like to call that a pool of healing. So whether you can or cannot exercise that limb that's injured if I can create that pool of healing systemically now I've got an environment that can heal. So I have zero excuse as a provider not to get people doing something to become, you know, healing faster, basically. And are you >> typically putting that at the end? If they were training? Or is that typically beginning? We're in this session I put in assuming that that is done in conjunction with other movements. Exercises? >> Yeah, so, like, let's say I have a cast on your right leg. You've got a fracture. I failed to mention also that it appears that the Afar also helps with bone healing. There's been a couple studies, Um, so if we could get this increased bone healing and I can't use that limb that I'm going to use the other lambs and I'm going to use your cardiovascular function, um, I'm going to use you know, you Let's say with that leg, I'LL do upper body or a commoner with cuffs on in order to train their cardiovascular systems that way. Maintain aerobic capacity while they're feeling for that leg, I will do crossover exercises, so I'll hit that opposite leg because something happens when I use the cuffs on my left leg. I get a neurological response on my right leg, and I and I maintain strength and I reduced the amount of atrophy that occurs. And it's, you know, it's all in neurological. So if I had an hour with somebody and I was trying to do the cell school protocol, I would probably do it first to make sure because it's a forty minute protocol. It is a long protocol. If you add up five, five minutes on three minutes off now, during the three minutes off, I could be soft tissue work. I can do other things toe help that person. Or I could just have an athletic tournament training room on a table, and they can learn to inflate and deflate on their own. It doesn't like it's not has to be supervised the whole time, and that's usually what they do in my office is I'LL put him in the I V Lounge and i'Ll just teach them how to inflate deflate and they just keep time. Uh and there, go ahead. I mean, interrupt my bowl. No, no, no, it's okay. And then I just hit other areas. So if I do have extra time, then I might Do you know another body pushing upper body pole? I might do, you know, whatever I can with whatever time I have. If you don't have that much time, then you do the best you can with the cells for protocol. And who study just came out that if you only do two rounds of that, you don't get the protein synthesis measured through M. Dorsey long. So a lot of times, people ask me what can I just do this twice and according to the literature looks like No, it's like you have to take it two five because you've got to get enough swelling to make it to make the brain think that you're gonna explode >> those muscle cells. >> Well, let me take a step back and trap process majority of that. So essentially, what you do with the seller swelling protocol is that you initiate initiating protein synthesis by basically tripping the body that those cells themselves are going to break down. And then when you add the message of the electrical muscular stimulation, you're getting the growth hormone response, the otherwise wouldn't. Is >> that correct? That's correct. So and go ahead. So imagine after a game, I just you know, I'm Skyler Richards. I just got done with my team. Were on the bus or on the airport, our airplane. My guys have just finished a match. You know, you're Fords have run seven miles at high intensity sprint. You think we have any muscle breakdown? Probably have a little bit of damage. They gotta play again in a few days, and I want to do things to help the recovery. Now I put them on with East M. They're not doing any exercise. There's just chilling there, just hanging out. But we're getting protein synthesis. We're getting growth hormone production. I give him some vitamin C supplementation. I give him some protein supplementation, and now not only do we have protein census, but we also have growth hormone in college, in formation in the presence of vitamin C. So that's where we kind of get into the recovery, which chase is doing a >> lot of work with and how much vitamin C are supplemented with, >> you know, really depends. I try to stick to ride around in a new patient. I won't go start off three thousand and I'LL go to five thousand milligrams. It will cause a little dirty pants if I can quote some of my mentors so I try to start them light and I'll move them up I'LL go with eyes ten thousand if I need it but typically stay in the three to five thousand range >> And are you having collagen with that as well? >> I personally don't but I think it would be a good idea if he did >> with some of that. I guess I really like the idea of using the B f R a zit on the opposite lake that's injured to increase cortical drive. So we're listeners who aren't familiar when you're training one limb yet a neurological phenomenon that occurs to increase performance in the other limb. And so what ends referred to if you had one lamb that was immobilizing couldn't function. If you use BF are on the other limb, you're able to stimulate, so it's higher type to voter units able have a cortical drive that near maximal intent, which is going to help, then increase the performance of the other leg that you also say that is promoting this positive adaptation environment is kind of hormonal. Malu I per se How long does that last for the presence of growth hormone? >> It looks like that the stimulation last somewhere between forty eight and seventy two hours. And so I think that that's why when they've done studies looking at doing the afar for strength of hypertrophy, you know, five days a week, compared to two to three days a week for two to three days a week, or just essentially equal to the five days a week. So I think it is long enough that if you do it like twice a week that you're going to get enough cross over >> cash it and you're using it two for the anthologies of effect. So what do you using Be fr yu have that temporary time period of time window where a need that might be bothering your doesn't irritate as much. And are you using that window than to train other exercise and movements while they have, ah, pain for emotion. >> Yeah, absolutely. So it's and I really can't explain it. It's, um we know from the science that it doesn't matter what type of exercise that we do. There is an animal Jesus effect. And that's why I emphasized so much with provider, especially manual therapists attend to think, Hey, you know, my my hands or my needles or my laser or my ultrasound or East them or whatever it is, is the healing driver. It's not the healing driver exercises a healing driver, and I know that's my opinion and people argue with me. But it's true. My hands are not nearly as important as getting people moving because of the energies that perfect and just overall health effects. With that said, the Afar has some sort of Anil Jesus effect that I can't explain now. Of course, we all know it's in the brain. There's something that goes on where you're able to reduce the pain level for up to forty five minutes and then I can train in that window. There is an overall ability to improve people's movement even longer than that, to what I find is that once I get people moving their tenancy just like inertia. Once you get to move in, it keeps moving. Same thing with people that I work with. They tend to get moving more in my clinic. They get confidence, then they end up moving more and more and more. And they get away from, um, being >> scared. Yeah, I know that. That's a great way to put it, because you do have that hesitation to move. And when you providing a stimulus that might ease some of the pain momentarily. I know there is some research out there. Look at Tanaka Thie, the ten apathy being like knee pain, essentially the layman's term kind way to put it. And they're doing it with, like the Metrodome in the background going Ping Ping ping. They're having that external stimulus that they focus on to help disassociate the brain and the knee and the pain. And this is something I can't top what chase and how he says. Yeah, we've been using, like you alluded to Thebe fr, too. Remove the presence of pain so they can do something. These exercises that they typically associate with pain in a pain for your way. >> Yeah, And then now that they're exercising now you get the additional Anil Jesus effect of the exercise itself. Says I'm like a double like a double lang >> Gotcha. Yeah, with blood flow restriction train because it does promote such an environment that really has an intense Jane court stimulus to the body where you get this type to five or stimulated high levels of lactate high levels of metabolite accumulation. I said she had paper about the possible use of bloodflow restriction trading cognitive performance has curious if you had a chance account dive into some of that. I love to hear some of your thoughts being that you have such asshole listed view of everything. >> Yeah, definitely. I think I didn't get a chance to look at it. I appreciate you sending that to me because I have to lecture and may on reaction times, and I was trying to figure out how I'm gonna like include the afar in this lecture at some point, not be totally, you know, inauthentic. But now I can. So I totally appreciate it. I know that there is, and I know that there's an additional benefit. I've seen it. I've worked with stroke patients, other types of people that I have auto, immune, disease, different types of conditions where I've used the Afar and their functional capacity improves over what their physical capacity is doing on. And so I am not surprised at what I'm seeing with that. And I've got to learn more about what other people are thinking. It was interesting what you sent me regarding the insulin growth factor one. We know that that's driven up much higher with the Afar compared to low intensity exercise and the relationship between that and cognitive function. So I've gotta dive deeper into it. I'm not definitely not a neuroscientists, You know, I'm like a pretty much floor if I p e teacher and, you know, just trying to get people moving. And I've gotta understand them more because there is a large association between that exercise component and future >> health, not just of muscles but also a brain. Yeah, >> one of things that I do work with a neurosurgeon and he's awesome. Dr. Chat Press Mac is extremely intelligent, and he saw the blood flow restriction trade as one those means to improve cognitive performance, and I didn't find the paper after he had talked about it. Well, the things that interested me was the fact that is this huge dresser, especially in a very controlled where typically, if you're going to get that level of demand on the body, you knew something very intense. So do something that is almost no stress, Feli controlled and then allowing yourself to maybe do some sort of dual processing tasks with its reaction time and reading for use in a diner vision board. Whether if you have a laser on your head, you have to walk in a straight line while keeping that laser dot on a specific screen. I'm excited to see how be afar material or just something other domains. Whether it is, you know, motor learning or reeducation ofthe movement or vestibular therapy. I think this has a very unique place to really stress the body physiologically without meeting to do something that requires lots of equipment for having someone run up and down with a heavy sled. I'd be curious to hear some of your thoughts. I know you haven't had a huge opportunity dive into, but if I had a hand, you the the key to say Hey What do you see in the future for be fr in regards to not just the cognitive standpoint but ways you can use B a far outside of a physical training area. What kinds? Specific domains. You see it being utilised in >> we'LL definitely recovery. I love the fact of, you know, driving growth hormone and supplement incorrectly and letting people heal faster naturally. Ah, I think the ischemic preconditioning protocol is very underutilized and very not known very well, and he's skimming. Preconditioning is when we use one hundred percent occlusion either of the upper extremity or the lower extremity. We keep it on for five minutes and we do two rounds with a three minute rest in between. And I have used this to decrease pain and an athlete prior to going out and playing like a like a high level sport or doing plyometrics. We're doing other things where they're going to get muscle damage to that eye intensity exercise so you get the Anil Jesus effect around an injured tissue. But they really unique thing about the ischemic preconditioning is that it has been shown to reduce the amount of muscle damage that occurs due to the exercise. That's why they call it Preconditioning so we can utilize a prior to a game. We can use a prior to a plyometrics session. We can use it prior to a high intensity lifting session and reduce the amount of damage that occurs to the tissue. So we don't have such a long recovery time when we could continue to train at high levels. I think that that is probably the most exciting thing that I've seen. Absent of cognitive possibilities, I think it wise it on is I'd like to use with the lights. What do some lights? Teo, do some reaction time and do some, you know, memory training and things. And I love to torture my people and get them nice and tired. I think what's going to come around is all these mechanisms. They are what they are. But the true mechanism that I'm seeing is that fatigue is the primary factor. If I can fatigue you centrally and Aiken fatigue, you peripherally and the muscle that's for the adaptation occurs So although right now you know we always are on these. We have to use the specific sets and rats and weights and all these other things so true for the research, because we need to make it is homogenous as we can, but in clinic, if you're a patient, comes to me with a rotator cuff tear. I don't know what you're on, right, Max is for your external rotation. I've gotta guess. And so if I don't do exactly the right amount of weight, doesn't mean I'm not getting the benefit. Well, I'm telling you, anecdotally, that's not true. I just know that I have to take you to fatigue. And so if I'm off by a couple of wraps a big deal, I'm just not going to take you to failure. So I don't get the injury to the tissue that you normally would occur with lightweight to failure. I'm gonna get that fatigue factor. I'm going to get you to adapt, and I'm gonna get you bigger and stronger today than you were yesterday. That's the >> goal. Yeah, that's ah, that's a great way to put it because you're looking at again, you know, mechanisms in why things are occurring versus, you know, being stuck to literature. I have to use twenty percent. How do we find a way to fatigue this system and be fr being a component of that now, outside of blood flow research in train with your practice, it sounds It is quite holistic. Are there any specific areas that you see the other? That was other therapists other, You know, holistic environments could learn from outside of blood flow restriction training. What areas could they really? You know what advice such a safer that I would you give someone who's tried together holistic program to dive into outside of Sebi Afar? Is there any specific devices specific modalities supposed to specific means for a nutrition for that? >> I mean, if I was to try to put us you know what we're trying to dio. I would say that it's all about capacity versus demand. I want to try to maximize the capacity of the individual or the organism to exceed the demands that you're trying to apply to it. If we can do that, will keep you injury free will keep forming. If I allow those demands to exceed your capacity, you're going to get injured. So what can I do to maximize your capacity through nutrition, through exercise, through rest, through meditation, through prayer, through whatever that is through sleep? I think that that's really looking at the person as a whole. And if I can keep thinking about what are the demands that I'm applying? Teo, whatever tissue that is, and I can keep those demands just slightly below and try to increase the capacity, I'm going to get people better. And really, that's all I think about. Can that disk take how much pressure cannot take and what direction can I take it? Well, I'm gonna work at that direction and so we can do a little bit more and a little bit more and a little bit more, and I try to really make it simple for myself versus Reliant on a modality or anything else in that matter. Really, it's It's really just thinking about how much How much can they How much can they tolerate? And I'm goingto put restrictions on you so that you don't exceed that capacities That way that tissue can heal. And if it can't and you know, maybe that's referral to you know, some of the surgeons are non surgical positions that I work with is they may be fail my treatment. Most people can improve their capacity. We've seen eighty five year olds, Not just me, I'm saying in the literature. Improve their strength through resistance training. Eighty five. The body will always adapt. Ware not weak beings were not fragile, Weaken De stressed and we need to be stressed and we need to be stressed until the day that you put me in the grave. Otherwise we will get Sir Compagnia and we will degrade and our brain will become mush. And I just want to go that way. And I want help as many people that have the same philosophy, whether I'm doing it, one on one with somebody from teaching others. I want them now The same philosophy, Tio >> well, that makes total sense. I love the idea of we need to continually stress ourselves because do you feel like as we age, we have a Smith or belief that we can't do more, but we can't do more because we stopped doing more? Not because we can't. I work with an individual who are hey, hip replacement. Ninety six years old. He came back and four months later was working out again. And that alone was enough evidence for me to realize that it's not necessarily about, Oh, as I get older, I have to be this and we kind of have that thought process. As we age, we do less so we start to do left but find ways to stress the system in a way that can handle it right to the idea. What is the capacity, like you said? And what is their ability to adapt? Are there any specific ways that you assess an individual's capacity to handle load? Is that a lot of subject of understanding who they are? Further any other metrics you using whether we sleep tracking H R V for anything in that domain? >> I have not really done a lot of a lot of that. It's more about, you know what they tell me they want to do. You know you want to come in and you want a lift. Your grandkid. Well, that's That's our That's our marker. You want to come in and you want to do the cross that open. Okay, well, that's your marker. You want to come in, you want to run a marathon. That's your marker. You know, we could always find markers either of activities of daily living or they could be something out there. That's that's that. That's a goal. You know, Never don't half marathon, and I want to do that. So those were really the markers that I use haven't gotten into a lot of the other things. My environment, you >> know? I mean, I would love to have ah, >> whole performance center and a research lab and all that stuff and then, you know, maybe someday that with what I have and what I work with, it's it's more about just what the person wants to do and what is something fun for them to do to keep them active and healthy and from, and that really becomes the marker. And if it's not enough, you know, somebody had a e r physician committee as well. You know, I walk, you know, twenty or thirty minutes and then I walked, you know, at work all day. And I'm like Did It's not enough. And I sent him some articles that looking at physiological adaptation to walking and he's like, Yeah, you're right, it's not enough that I'm like, you know, we're a minimalist. Were like Okay, well, this is the vitamin C you need in order to be healthy, not the recommendations are so you don't get scurvy. A lot is a big difference between, you know, fending off disease versus optimal health. I'm out for optimal health, So let's stress the system to the point where we're not injuring ourselves. But we are pushing ourselves because I think there's such a huge physiological and but also psychological benefit to that. >> Yeah, this that's a great way to put it riff. Ending off disease, right? We're not. Our health care system is not very proactive. You have to have something go wrong for your insurance to take care of it. It's very backwards. That's unfortunate. Then we would like to be like. It's a place where let's not look at micro nutrients and you what were putting in her body as a means to what he says you avoided and scurry. Well, let's look at it from way to actually function and function relative to our own capacity in our own goals. Um, with that, are you doing blood work? I'm assuming of some sort. Maybe. >> Yeah, we do. Labs. Teo, look, att. A variety of different things. We don't currently do Hormonal therapy. We've got some partners in town that do that. We decided we wanted to stay in our lane and, you know, really kind of stick to what we do. And so we refer out any hormonal deficiencies. Whether you need some testosterone growth hormone is from other things. Estrogen, progesterone, whatever s. So we're not doing that currently, and we don't see ourselves doing that because we have some great partners that you a much better job than we would ever do. So I'm also a big believer in stay in your lane, refer out, make friends do whatever is best for the patient of the client. Um, because there's that pays way more dividends them than trying to dio everything you know all announce. Unless you have it already in the house that has a specialty. Yeah. No, that >> makes sense to find a way to facilitate and where you can excel. Um >> and I >> know you got a lot of the time crunch here. We have the wrap it up here for people listening. Where can we find more out about yourself? Where can we listen to you? What social media's are you on and one of those handles >> So instagram I'm under just my name Ed. Look, terra e d l e c a r a Facebook. Same thing. Just Ed. Look era Twitter and la Cara. Everything's just under Everclear. Really? Every Tuesday I do would be a far I call it BF our Tuesday I do kind of a lunch and learn fifteen twenty minutes on either a research article or protocol. If I got a question that was asked of me, I'll answer it on DH. That's an ongoing webinar. Every Tuesday I teach live be If our course is pretty much all over the world, you can go to my website at like keira dot com or d m e on any of the social media handles, and I'LL be happy to respond. Or you could just call my client body Launch Park City's dot com and give me a call >> and you're doing educational stuff that's on the B Afar Tuesday and your webinars well are those sign up websites for those, And if so, is it under your website and look era dot com? >> Uh, that's a great point. I really should have it home there. It's if you go on my social media you you'LL see it was all announced that I'm doing No, you know, whatever topic is I try to be on organized on it. I will put a link on my website. My website's getting redone right now, and so I put a link on there for be If our Tuesday under I have >> a whole >> be fr. It's called B F, our master class. It's my online BF our course on underneath there I'LL put a link. Tio might be a far Tuesdays >> gadget. Is there anything you wanna selfishly promote? Cause guys, that is an amazing resource. Everything he's talking about it it's pretty much goal anyway, You can hear more about where you work out any projects, anything that you'd be wanting others to get into or listen to that you're working on that you see, working on the future or anything you just want to share. >> I'm always looking at, you know, teaching you no more courses like love teaching. I love, you know, doing live courses. Esso I currently teach to be if our course I teach the instrument assist. Of course. Programming. I teach a, uh, a cupping movement assessment and Fossen course. So any of those things you can see on my website where I'm gonna be next? We're doing some cool research on recovery with a pretty well known pretty, well known uh, brand which I hope we'll be able to announce at some point. It looks like the afar Mike increased oxygenation in muscle tissue even with the cuffs on. So it looks like it looks like from preliminary studies that the body adapts to the hypoxic environment and my increased oxygenation while the cuffs are on. I'll know more about that soon, but that's pretty exciting. I'Ll release that when I when I can you know? Other than that if I can help anybody else or help a friend that's in Dallas that wants to see me while I'm here. I practiced from seven. AM almost till seven. P. M. Every night on. I'm also happy to consult either Via Skype. Er, >> um, by phone. >> Gosh. And you smart tools use a dotcom. Correct for the CFR cuffs. >> Yeah, you can either. Go toe. Yeah, you can go to my side of you connect with me. If you want to get it, I can get you. Uh, we could probably do a promotional discount. And if you want to get some cups but smart tools plus dot com is is the mother ship where we're at a Cleveland our We're promoting both our live courses and are and our material in our cups. >> I can vouch them firsthand. They're awesome. You guys do Amazing work and information you guys put out is really killer. I mean, the amount of stuff I've been able to learn from you guys and what you've been doing has helped me a ton. It's really, really awesome to see you guys promoting the education that way. And thank you for coming on. I really appreciate it. It was a blast talking Teo again. Guys, go follow him on Instagram. He's got some amazing stuff anyway. You can read about him, learn about him and what he's doing. Please do so and thank you. >> Thank you so much. I really appreciate it a lot of spreading the word and talking to like minded individuals and making friends. You know that I have kind of this ongoing theme of, you know, it's all about, You know, there's two things that we can control in our life. It's really what we put in our mouths and how much we move and people like you that air getting the word out. This information is really important that we've got to take control of our health. We're the only ones responsible. So let's do it. And then if there's other people that can help you reach out to them and and get the help you need. >> Well, that's great. All right, guys. Thank you for listening. Really Appreciate it. And thank you once again

hello everyone I'm Jean Faria we are reporting on the ground near Puerto Rico for blockchain unbound exclusive conversations at coinage end of covering all the action restart week of ten of events cryptocurrency blockchain all the people are here with the local ecosystem the cube is here it's great to have you on thanks for joining blockchain innovation is today global this is a revolution way bigger than the Internet itself programmable money programmable contracts that wipes out finance it wipes out legal it wipes out governance in many ways there's no central authority you have access to open source software it's fully connected so now is the time to make it translate we've all heard about the steam digital transformation its businesses that if they don't evolve and adopt blockchain AI all these other things they have a threat of being put out of business it is extremely competitive a new set of stakeholders investors global players governments are it's happening now you have a chance to be a part of an economy without a permission of a centralized organization have to pay 200 people in 40 countries and it's an unholy mess with withholding taxes and concerns around money transfer costs a hassle it's a nightmare like all currency control so you're only allowed to move a certain amount of capital out the country legally so what happens in all your backups our currency and you can effectively invest in assets around the world this is making it much easier to contribute to help people to get healthy and you don't have to go to school there's a very big influx of young and talented minds at that right and this is really changing the revolution landscape you've got the radical Burning Man hippie guy all the way to a three-piece suit yeah and that diversity is very very rich a lot of people are scared I like whoa hold on slow down we're not gonna prove it the other half saying no this is the future so you have two competing forces colliding for some reason crypto really pokes at people's biases you know why does it have any value and I go well why does the United States dollar have any value I mean you've got Full Faith and Credit of the government that's in debt by 20 trillion dollars you know is that a good idea most people that come here sorry with the what the how and people are scared but the young people are like yo this is happening this is not a moment this is a movement is definitely oh say 1996-97 of the internet bubble it's just starting people know there's something really magical they don't quite know what you know America really grew because you're abused to have all the controls and so the capital by sea left Europe and away in America and now it's happening 300 years later as America has all the controls and the capital starting to go away so a new Liberation's happening incredible resources are now being poured in problems that were ignored for many many and what is beautiful is that block Candy's doing it open-source is accelerating the tech these ideas are being freely shared whereas before there's bottlenecks in the collaboration aspect if we're able to write a contract in a thousand people be able to verify that contract and we're able to transfer money from one person to another without the two parties being involved we've got a perfect scenario security and speed and fairness all at the same time you can create these chains of trust and that can happen anywhere in the world you're on a level playing field if you have 4G connectivity now you can compete globally and be a part of the global economy so if you're someone who's in the emerging developing world and you want to begin to build wealth and you'd like to own a piece of first world real estate and today the minimum is about a thousand dollars but by implementing the Plott chain further they won't eventually get down to one dollar you can buy a piece of real estate and enjoy the returns on that I want to solve the wealth gap and I truly believe we can do it when we can allow anyone anywhere to invest in good quality assets a conduit with the current system there's too many friction costs the killer app right is money it's paying people that is the killer app of the block type right now let's say that money is software and it is software so if you buy something with a credit card what do you think's happening it's all software and what has happened is open-source software has always eventually won with respect to close source software so proprietary money is probably back on its heels because open-source money's coming in something like that will give liquidity to a lot of small business owners America is a country of small business owners across the globe it supports small business owners it's an interesting model yeah you don't have to give up any equity you don't have to give up any poor seats yeah right it's much leaner my super if you're an investor you gotta get a pound of flesh somewhere is it's just getting it on the discounted tokens is there a little liquidity going on when you think about you know private sale presale is 99% a token deal right although equities coming in because a lot of more venture capital is coming in and they're demanding a piece of the action from a company and equity perspective its equity might be future revenue sometimes as dividends or the opportunity get dividends so it's a combination of you have a preference you care you know at the other day equity is I was always preferable there is a provision in the 1934 Securities Act called section 12 G it allows us Spacely to go public by telling the SEC we're doing it without having to delay it to wait for their permission after 60 days it's a derivative so we'll continue to clear comments but but the thing is with tokens who knows how long that'll take I mean is the SEC gonna Shepherd something through with crypto 1 or do they gonna make it take 5 years I don't know [Music] all over the island this is the new Oliver field the world is moving too fast today for a big country to keep up it's all gonna happen now in this next century at the city level and so we work a lot with four smaller countries or small countries because I know estonia armenia baja rains got you know dubai envy so i mean every country wants to be the crypto country multiple small countries are going to come into the space which they know now they can get the capital flowing into that company and they're gonna allow their rules to be lacs they're gonna let capital flow through and then us will have to change or maybe UK will have to change orders against us will have to change in the first world a lot of what we're talking about is a nice-to-have it's it's sort of a bit of a game and if i can participate but where I come from an emerging war that's a necessity they are no other solutions so if you live in South Africa or China or India and you want to get your money into a first world country like England Australia America it's very very difficult and virtually no one can do it but it's a major problem because you want wealth preservation you want but Plan B you want your children to be able to go to a first world university etc etc etc Puerto Rico being a free associated States of the United States of America is like the best place to actually test this possibly some push for that for infrastructure for you know internet for all sorts of different things in terms of building the best infrastructure the new newest best-in-class for your business it's four percent corporate taxes and individual it's zero percent now that's what you got to move here you gotta move here okay but you don't have to give you deliver your US citizenship no taxes are great at the same time they fall in love with the islands so it's amazing because to me Puerto Rico is a combination of LA's whether San Francisco's open-mindedness and Barcelona's you know deep European history it's just a really beautiful place and it's US territory so it's a short hop and a jump to the States if you need to most people in America mainland sort of think they're going to a foreign country because it's treated that way by our government how do I come to Puerto Rico do it right not offend the culture in abil them together what's your experience with the play ball stay good friends lost their relocation services for their business and themselves so they write a big check to you guys for the service but it's you guide them through the entire process and there's real energy here because there's a social movement underneath the entire cryptocurrency movement and that's to basically help your fellow man or women all these activity is really going to give a a shot in the arm to the Puerto Rican economy and we're bringing our funds and we're bringing our advisory the radar Thank You exponent there the hurricane was a horrible atrocity that happened and now we have this blank canvas to create a vision for Puerto Rico so what we're doing is we're connecting every single University on the island to work on open source projects to like make solutions for the private sector they know that if they can buy power on a cellphone like they're already doing for other goods and services now we've got a game-changer this is restart week and one of the other things that we've done is help all of the conference's come together collaborate rather than compete so go into the same week and put all of these satellite groups around it and then we blanket it a week around it so that we had one place for people to go and look for all of the events and then also for some for them to understand a movement about the education piece it's very difficult for people that kind of get caught up to speed because there's some technical things that need to understand to really apply this technology into the business world the other day we had an event where we talked 50 people how to create a smart contract from scratch those are 50 people who are not the same anymore ecosystems developing yet entrepreneurs you got projects you got funding coming in but as it's gonna be a fight for the ecosystem because you can't have zillion ecosystems there are definitely some you know the galaxies and you know regulatory aspects that you know put some concerns and a lot of you know people's mind since its inception you've seen people and media and mainstream media in particular target Bitcoin and they're just adopting the government narrative saying oh everyone in this industry is corrupt Oh everyone in this industry is an ICS camera Oh everyone in this industry is a a drug runner and they have all selling drugs on the dark web and and it's like you know what like you can do some research and don't get better than that traditional media they want to take down everybody that they don't consider you know like a birds of the same feather there actually are a lot of scammers and a lot of like dark forces inside of the cryptocurrency movement so that's why I think we welcome kind of more regulatory influence because you know none of us want to see bad actors in the space we've seen folks go out raise you know really big about to capital with no product roadmap no business talking roadmap no real way to get from zero to X what are they trying to shoehorn a regular business onto the blockchain and just assume that by adding crypto at the end of you know toilet paper they're gonna get something I had another founder tell me that you know Mike tokens are worth 100 million humming yep you don't have a user you just have a product you're tokens I've hiked if you ask me it's it's what little I can tell my house is 100 million dollars it's only worth as much as the top buyer how much we really need hardcore reputation systems in our industry and in the for the world I think 2018 is going to be the year of clarity on regulation and I think that's where Puerto Rico comes in and plays a major role just to see the thousands of people who have come here to support these several conferences has been amazing my most surprising thing though is the amount of people that have told me that they bought a one-way ticket and have no intention of going home so to make Puerto Rico your home I think is a really amazing first step when I go to the supermarket and where I go it's full of American and people from outside and when you ask them where you're from and they will tell you from Puerto Rico this is gonna become the epicenter of this multi-billion dollar market we need to have people prepared for this you have to create the transparency the beauty of the transparency is there's actually privacy baked in and that's what I love about blockchain is it has all of the good things all communities need to evolve in my opinion between technology communities open networks of governance where we have peer-to-peer distribution of finance and of resources in a way that allows people to aggregate around the marketplaces that are actually benefitting the way that they believe the world should work we're going to be tools that far surpassed what's currently available in terms of the messages the websites all these things for 20 years the Internet has been free it's a really beautiful thing for consumption and open-source is the absolute right methodology for software when it comes to your own content a reward it makes sense everybody is going to get to play together across every device the developers are going to get rewarded for creating content people are going to be rewarded for creating things inside the games and the players are going to get rewarded for getting to the top levels of all the games and we're going to reward them through our cryptocurrency if we begin to own ourself sovereign identity then when we're owning our data that's the foundation for universal basic income communications completely frictionless payment completely frictionless and governance completely frictionless and we have to put this all together who wins here the average citizen entrepreneur that is leveraged citizen player that wants to start something whether it's a banking a service provider of some sort an entrepreneur or a new financial instrument or firm you all have greenfield opportunity here the first thing I would tell found us is to reach out ok this community is very very supportive like you can reach out to me you can reach out to other guys LinkedIn Facebook or come to these events and say your idea and you need help because you will need help you cannot run this alone ok you are running a company you're running your team have a good team that's the first thing you got to be vigilant and you keeping your money in a hard wallet not keeping your private keys on your computer if you're using a centralized system those centralized systems are really easily exploitable strategic partnerships Advisors founding team and then show the idea to the people explain yourself frankly and honestly and I think the community will reward you to go and find it ring whether you're a fortune 500 company or a startup it's all about building the community and I believe that whether it's utility Target or security or combination of the two it provides an incredible vehicle to ultimately be the catalyst to your community and if you the to community adding value then you're going to build a company event it's always gonna be led by the business model because you need something to act as the power pull to pull the thing along right and you can continuously pump capital into something but if the model is wrong it's just going to drain and it's going to go to inefficient systems and in the end maybe do some help but but a very small percentage of the capacity of what it could do then the advice would be to entrepreneurs don't fret about the infrastructure just nail your business models right and because the switching cost might not be as high as you think that's right we're in the old days when we grew up yeah you made a bad technology decision you're out of business yeah but the first advice that I give my clients is to stomp this is this business that's too much formal in it yeah right if you're missing out so no just because everybody's out there Nico you should be doing an SEO right yeah 46% of I SEOs have already failed already failed start with the business gather this in the counties down right so free cash flow unique value proposition Prada market fit what sits under business think about the token model right the token model has to go in handy now with your business model and revenue model and once you figure out that business and took the models now it's time to think about compliance I'm gonna raise money in the US and abroad I've decided to go to security choking hypothetical instance absolute what do I do is there for you an incentive mechanism or is a fundraising mechanism or both who's gonna be my user who's gonna use this token right there aren't gonna be moms dads hospitals they was my target and then how they're gonna use it and are they gonna hold it I'm gonna sell it are they gonna trade it so all these different things define that oh c'mon once you get your token actually authenticated realized everything's transparent and it gets on that secondary market it's better to use that to invest in anything you need investment get everybody incentivized around your token all your employees all your vendors everybody incentivize around that token it's a thousand percent more powerful than a dollar so the dollar doesn't go up in value in your token your token can go up and down and as soon as you find just one spark it blows up everybody boats rise equal it's pasta Sara Lee the time to crack open the champagne you still have to demonstrate product market fit you have to help build a market in our particular case so there's a lot of hard work launch it's a start line it's just like it's only a step along the whole process you know what made people get it you showed them the money yeah you showed them the money sometimes people don't you can explain these concepts that are world-changing super high level or whatever people were not actually gonna get it until it's useful to them average business people and senior business people who have typically been shut off to the idea of blockchain are now seeing this as very real and here to stay momentum is just beginning it's gonna be amazing what these guys come up with that's one of the things I love about doing this thing right I'm an old guy and I get to hang around these smart young people makes me feel young again yeah but the other thing that we have and I think you should share it as well as we have to offer to these young guys experience thing we just invented a new category in the ico category an advisor token and a you have to have the stomach for it and I think you just have to be as educated and as you can what government entity can resist for the long term something that's actually trying to provide a better and better and better financial infrastructure you should be able to participate in many different nations who have many different economies that are all really cooperating interdependently to create the best possible life for all human good one dollar will not change your life but if you change your habits you'll change your financial destiny and so my philosophy is get it to a dollar so that every single person can participate and once you start to learn good habits around money and wealth the rest it's a formula like it's a flywheel instead the world will become a better place we'll have better companies positive impact is not counter to profit they go hand in hand the Puerto Rico movement it's a movement while Czech entrepreneurs capital investors the pioneers in the blockchain decentralized Internet are all here this is like the Silicon Valley of the crypto right I think they're calling it crypto island yes TV show we should be honest like it's not lost its crypto island exclusive coverage for Puerto Rico's - Cuba I'm John Ferrari getting the signal here out of all the noise in the market this is what we do this is the cube mission great strip we start week Point agenda open content community thanks for watching [Music]