(rhythmic techno music) >> Hey welcome back everybody, Jeff Frick here with theCube. We're at Oracle Park on the shores of McCovey Cove. We're excited to be here, it's a pretty interesting event. Sports Tech Tokyo World Demo Day. It's kind of like an accelerator but not really, it's kind of like Y Combinator but not really, it's a little bit different. But it's a community of tech start-ups focusing on sports with a real angle on getting beyond sports. We're excited to have our next guest, who's an investor and also a mentor, really part of the program to learn more about it and she is Gayatri Sarkar, the managing partner from Hype Capital. Welcome. >> Thank you. Thank you for inviting me here. >> Pretty nice, huh? (laughs) >> Oh, I just love the view. >> So you said before we turned on the cameras, well first off Hype Capital, what do you guys invest in? What's kind of your focus? >> So Hype Capital is part of one of the biggest ecosystems in sports which is Hype Sports Innovation. We have 13 accelerators all around the world. We are just launching the world's first E-sports accelerator with Epsilon and SK Gaming, one of the biggest gaming company. So we are part of the ecosystem for a pretty long time. And now, we have Hype Capital, VC Fund investing in Europe, Israel, and now in U.S. >> So you mentioned that being a mentor is part of this organization. It's something special. I think you're the first person we've had on who's been a mentor. What does that mean, what does that mean for you? But also what does it mean for all the portfolio companies? >> Sure, I'm a mentor at multiple accelerators. But being a part of Sports Tech Tokyo I saw the very inclusive community that is created by them and the opportunity to look at various portfolio companies and also including our portfolio companies as part of it. One of our portfolio company where we had the lead investors, 'Fun with Balls' they're part of this. >> What's it called, Fun with Balls? >> Fun with Balls, very interesting name. >> Good name. (laughs) >> Yeah, they're from Germany and they came all the way from Germany to here. So, yeah, I'm very excited, because as I said it's an inclusive community, and sports is big. So we are looking at opportunities where deep-techs, where it can be translated into various other verticals, but sports can also be one of the use cases, and that's our focus as investors. >> Right, you said your focus was really on AI, machine learning, you have a big data background a tech background. So when you look at the application of AI in sports what are some of the things that you get excited about. >> Yeah, so for me when I'm looking at investments definitely the diversification of sports portfolio. How can I build my portfolio from esports, gaming, behavioral science in sports to AI, ML, AR, opportunities in material science and various other cases. Coming back to your question it's like how can I look into the market and see the opportunities that, okay can I invest in this sector? Like what's the next big trend? And that's where I want to invest. Obviously, product/market fit, promise/market fit because there's a fan engagement experience that you get in sports, not in any other market the network effect is huge, and I think that's what VVC's are very excited in sports and I think this is right now the best time to invest in sports. >> So promise/market fit, I've never heard that before what does that mean when you say promise/market fit? >> Interesting question so promise/market fit was coined by Union Square Venture VC fund. And they think that where there's the network effect or your engagement with your consumers, with your clients, and with your partners can create a very loyal fan base and I think that is very important. You may see that in other technology sector but, not, it is completely unparalelled when it comes to sports. So, I request all the technologies that are actually trying to build they are use cases, they should focus on sports because the fan engagement, the loyal experience the opportunities, you will not get anywhere else. >> Right >> And I think this is the market that I, and other investors are looking for that, if deep-tech investors and deep-tech technologies are coming into this market we see the sports ecosystem not to be a trillion dollar but a multi-trillion dollar market. >> Right, but it's such a unique experience though, right? I mean some people will joke that fans don't necessarily root for the team, they root for the jersey, right? The players come and go, we're here at Oracle Park which was AT&T park, which was SBC Park, which was I can't even remember, Pac bell I think as well. So you know, is it reasonable for a regular company that doesn't have this innate connection to a fanbase that a lot of sports organizations do that's historical, and family-based, and has such deep roots that can survive maybe down years, can survive a crappy product, can survive kind of the dark days and generally they'll be there when things turn back around. Is that reasonable for a regular company to get that relationship with the customer? >> So, you asked me one of the most important questions in the investors relationship, or investors life which is the cyclicality of the industry and I feel like sports is one industry that has survived the cyclicality of that industry. Because, as you say, a crappy product will not survive you have to focus on customer service so you have to focus, that, okay even if you have the best product in the world how can I make my product sticky? These are the qualities that we are looking into when we are investing in entrepreneurs. But the idea is that if we are targeting startups and opportunities, our focus is that okay, you may have the worlds best product but the founder's should have the ability to understand the market. Okay, there are opportunities, if you look at Facebook if you look at various other companies they started with a product that was maybe like okay, friend site, dating site and they pivoted, so you need to understand the economy you need to understand the market and I think that's what we are looking into the entrepreneurs. And, to answer your question, the family offices they are actually part of this whole startup ecosystem they are saying if there is an opportunity because they are big, they are giant and they are working with legacy techs like Microsoft, Amazon. It's very difficult for the legacy techs to be agile and move fast, so it's very important for them if they can place themselves at a 45 degree angle with the startup ecosystem, and they can move faster. So that's the opportunity for them in the sport's startup ecosystem. >> All right, well Gayatri thanks for taking a few minutes and hopefully you can find some new investments here. >> No, thank you so much thank you so much for your time. >> Absolutely, she's Gayatri, I'm Jeff you're watching The Cube, we are at Oracle Park On the shores of historic McCovey Cove I got to get together with Big John and practice this line thanks for watching, and we'll see you next time. (rhythmic techno music)

(upbeat music) >> Hey welcome back everybody. Jeff Frick here with theCUBE. I wish I could give you my best John Miller impersonation but I'm just not that good. But we are at Oracle Park, home of the San Francisco Giants. We haven't really done a show here since 2014, so we're excited to be back. Pretty unique event, it's called Sports Tech Tokyo World Demo Day. About 25 companies representing about 100 different companies really demonstrating a bunch of cool technology that's used for sports as well as beyond sports, so we're excited to have one of the companies here who's demoing their software today, or their solution I should say. It's Albert Ng, he's the founder and CEO of Misapplied Sciences. Albert, great to see you. >> Great to see you, thank you for having me. >> So Misapplied Sciences. Now I want to hear about the debates on that name. So how did that come about? >> Yeah, so I used to work part time for Microsoft, at Microsoft Research, and one of the groups I worked for was called the Applied Sciences group. And so it was a little bit of a spin on that and it conveys the way that we come up with innovations at our company. We're a little bit more whimsical as a company that we take technologies that weren't intended for the ways that we apply them and so we misapply those technologies to create new innovations. >> Okay, so you're here today, you're showing a demo. So what is it? What is your technology all about? And what is the application in sports, and then we'll talk about beyond sports. >> Yeah, so Misapplied Sciences, we came up with a new display technology. Think like LED video wall, digital signage, that sort of display. But what's unique about our displays, is you can have a crowd of people, all looking at the same display at the same time, yet every single person sees something completely different. You don't need to have any special glasses or anything like that. You look at your displays with your naked eyes, except everyone gets their own personalized experience. >> Interesting. So how is that achieved? Obviously, we've all been on airplanes and we know privacy filters that people put on laptops so we know there's definitely some changes based on angle. Is it based on the angles that you're watching it? How do you accomplish that and is it completely different, or I just see a little bit of difference here, there, and in other places? >> Sure, so at the risk of sounding a little too technical, it's in the pixel technology that we developed itself. So each of our pixels can control the color of light that it sends in many different directions. So one time a single pixel can emit green light towards you, whereas red light towards the person sitting right next to you, so you perceive green, whereas the person right next to you perceives red at the same time. We can do that at a massive scale. So our pixels can control the color of light that they send between tens of thousands, up to a million different angles. So using our software, our processors on our back end, we can control what each of our pixels looks like from up to a million different angles. >> So how does it have an edge between a million points of a compass? That's got to be, obviously it's your secret sauce, but what's going on in layman's terms? >> Yeah, so it's a very sophisticated technology. It's a full stack technology, as we call it. So it's everything from new optics to new high performance computing. We had to develop our own custom processor to drive this. Computer vision, software user interfaces, everything. And so this is an innovation we can up with after four and a half years in stealth mode. So we started the company in late 2014, and we were all the way completely in stealth mode until middle of last year. So about four years just hardcore doing the development work, because the technology's very sophisticated. And I know when I say this, it does sound a little impossible, a little bit like science fiction, so we knew that. So now we have our first product coming on the market, our first public installation later next year and it's going to be really exciting. >> Great. So, obviously you're not going to have a million different feeds, 'cuz you have to have a different feed I would imagine, for each different view, 'cuz you designate this is the view from point A. This is the view from point B. Use feed A, use feed B. I assume you use something like that 'cuz obviously the controller's a big piece of the display. >> Exactly, so a lot of the technology underneath the hood is to reduce the calculations, or the rendering required from a normal computer, so you can actually drive our big displays that can control hundreds of different views using a normal PC, just using our platform. >> So what's the application. You know obviously it's cute and it's fun and I told you it's a dog, no it's a cat as you said, but what are some of the applications that you see in sports? What are you going to do in your first demo that you're putting out? >> Yeah, so what the technology enables is finally having personalized experiences when in a public environment, like a stadium, like an airport, like a shopping mall. So let me give an airport example. So imagine you go up to the giant flight board and instead of a list of a hundred flights, you see only your own flight information in big letters so you can see it from 50 feet away. You can have arrows that light your path towards your particular gate. The displays could let you know exactly how many minutes you have to board, and suggest places for you to eat and shop that are convenient for you. So the environment can be tailored just for you and you're not looking down at a smart phone, you're not wearing any special glasses to see everything that you want to see. So that ability to personalize a venue stretch, is to every single public venue, even in the stadium here, imagine the stadium knowing whether you're a home team fan or away team fan or your fantasy players. You can see it all on the jumbotron or any of the displays that are in the interstitial areas. We can have the entire stadium come alive just for you and personalize it. >> Except you're not going to have 10,000 different feeds, so is there going to be some subset of infinite that people are driving in terms of the content side? >> Mhmm. >> So on your first one, you're first installation, what's that installation going to be all about? >> The first installation is going to be at an airport, I can't see right now publicly where it's going to be or when it's going to be or what partner. But the idea is to be able to have a giant flight board that you only see your own flight information, navigating you to your particular gate. You know when you're at an airport, or any other public venue like a stadium, a lot of times you feel like cow in a herd, right? And it's not tailored for you in any way. You don't have as good of an experience. So we can personalize that for you. >> All right, Misapplied Sciences. Oh I'll come down and take a look at the booth a little bit later. And thanks for taking a few minutes. Good luck on the adventure. I look forward to watching it unfold. >> Appreciate it, thank you so much. >> All right, he's Albert I'm Jeff. You're watching theCUBE. We're at Oracle Park, on the shores of McCovey Cove. Thanks for watching, we'll see ya next time. >> Thank you. (upbeat music)

>> Hey, welcome back, everybody. Jeffrey here with the Cube were Rhetorical Park in San Francisco on the shores of McCovey Cove. I just love saying that we >> haven't been here since >> 2014. We're excited to be back for a really interesting event is called Sports Tech Tokyo World Demo Day. This next guest has been at it for a number of years. A really cool technology. We're excited for the conversation and to welcome Mark Philip. He's the founder and CEO of Are >> You watching this Mark? >> Great to see you. Good to see you, too. Absolutely. So, first off, you've been Thio Park before. Here I have. It's been way too long. >> There are >> a few iconic stadiums in the world, and this has got to be one of the great. So let's get into it. So what is are you watching this all about? >> We are the best friend that is >> giving the digital tap on the shoulder when it's time to run to the couch. We monitor pitch by pitch, shot by shot data to figure out when the game gets exciting. I love my Yankees till death, but the >> Yankees Red Sox occasionally tend to >> take over my entire night when they play each other. So being able to get that tap on the shoulder saying, Hey, it's time to tune in or stop raking the leaves, there's a no hitter through eight. Okay, that's what we try to do. Okay, so let's break it down before we get some of the applications into which actor doing So You guys air, You're actively watching these games. You've got some type of an algorithm based on scoring plays. Pitch count. Are we? What are some of the things that drive? Whether this is an exciting game or not, it's a great question. The easiest way to think about it is if you imagine what a win probability graph looks like. So game probably starts off in the middle. Might go up or down based on who's winning, the more violently that graph goes up and down generally, the more exciting the game is, so when probability is a big factor. But also you think about rarity whether it's we had a no hitter last night, we had the Astros with a four picture no hitter a few weeks ago. You know, those sort of things that you don't see often, even if the game's nine nothing, even if the wind probabilities and changing. If that's a no hitter, that's something you want to turn into, right? And so are you tapping into just kind of some of the feeds that are out there in terms of what's happening in the game or you actually watching and using a I in terms of actually looking at a screen and making judgments? Sure, thankfully, I'm not watching or else I would never leave the house. But for us, it's about getting that real time live data. Okay, so I can see balls and strikes on my servers faster than I can see it on live TV, which is a little bit mind bending of time. So we work with the the official data sources. So whether it's a company like sport radar or stats or opt or Abels and pretty much anyone around the globe, we pull in that real time data so we can give people that tap on. The show says Hey, run to the couch. Run to the bar, tune in. Something interesting is about to happen, right? But what's entering your B to B play. So your customers are not me. Jeff, go to the couch. You're working through other people that might be motivated to have me run to the count. So how does your business model work? Who are some of your customers? What are some of the ways that they use your service? >> I'm I'm the guy behind the guy. I'm behind the >> Red Curtain, pulling the strings, you know, for us not to paint with an overly broad brush. But we're based in Austin, Texas, and one of the big things about a city like ours versus the city like this is that our companies tend to skew very B to B versus the Bay Area, which generally excuse a lot more B to C. So pitching to the cable companies, the sports providers, probably CBS Sports is our oldest customer right now. We work with small startups, more established folks, and everyone uses this differently. But the goal is the vision. Is that whether it's your DVR recording automatically when the game gets good or just making sure that, you know, maybe you want to place a bet on the Giants or if you are, ah, glutton for punishment my lowly Knicks if the if the spreads. Good enough, you know, getting that nudge when games get exciting is an accelerant. Not just for watching in, but I think, for fandom. Yeah, well, when Kevin Durant comes back, you'll get a bit more exciting >> Nets, not Nick's. I'm gonna give you one free one. So we had a conversation >> before we turn the cameras on about, you know, kind of this. This never ending attention span competition and the never ending shrinking of consumable media. And how you guys really play an interesting role in that evolution, where if you can give us a little bit deeper background, >> I think it's fascinating. You look at >> the N B A. That really any league. If you rewind five years ago, you have to pay to 5300 bucks to get access to anything digitally, and then you got access to everything, and then the NBA's said, Well, maybe just want to buy one team, so we'll let you pay things around 80 bucks and they just want to watch. One game will sell it to you for eight. I just want 1/4 with such for dollar 99 if you just want a few minutes with silty for 99 >> cents, and now they've done that really, really quietly. >> But I think it's seismic because I think all leagues we're gonna have to follow and do this. So if you look at these snack passes and especially as thes NFL rights are coming up, I could easily imagine someone like a YouTube or, I should say, a Google if they were to grab these rights, how easy would be to go to YouTube and get a game for a few bucks and how well their entire infrastructure would work. But rewind to today when you have 10 to 20 states that are online. As far as gambling goes, you take gambling. You take excitement analytics and you take the snack passes and you kind of mix him up in a pot and you get this vision of I can send you a Texas is Hey, LeBron has 60 points with 3/4. Do you want to pay 99 cents tow, Watch the finish, or do you want, let's say, place a wager on if he's gonna be Kobe's 81 point Lakers record and then we'll let you watch for free. And so getting both sides of that equation, whether your die hard or casual fan, it's hard to say no to both those options, right? And do you see within your customer base that drive to the smaller segmentation of snack packs? Is that driven by customer demand, or are they trying to get ahead of it a little bit and offer, you know, kind of different sizes of consumption, I guess, would be the right. >> Sure, I think the horse is out of the barn. I mean, imagine if >> we were still buying complete albums. Of course, we're buying tracks when we just wanna track the idea that we have to buy an entire season. No foul, 2430 games in an MLB season. Why won't you let me buy just one game? I say MLB leaves a million dollars on the table every single time is no hit bid because there's tons of people who have cut the cord, don't want to run to the bar, but would happily pay 99 cents to stream the last inning of a game on their phone on their commute. So I think it is a combination of digital. What shoring in that We're able to do these three single track sort of purchases, but also its people continue to cut the cord and rethink about how they spend their media dollars. It makes sense really interesting. So we're here. It's sports Tech, World Demo Day. What do you hope to get out of today? Why are you here? Gosh, at least to pay homage to the reason why I went to Tokyo for the first time and had life changing Rama and I feel like I need to sort of complete >> the cycle. Uh, sports like >> Tokyo is an amazing program. There's lots of different events that have shaped different ways. But there's something really unique about this. And when we all lands in Tokyo, I think it was something like 80 different entrepreneurs that came into met to meet with all of the Japanese sponsors. Everyone had the same vibe of just really happy >> to be there. >> They didn't take a percentage of these startups coming in, so you really saw different sizes, not just early stage, but late stages well and everyone was there, too. Connects and innovate and do interesting things together. So many of us were there for the first time that there's just a vibe to this event that I haven't seen in my 10 plus years in sports. Tak interesting. Well, Mark, great to sit down with you. Really cool story. And, um, I guess I'll be watching for your watching for your app. Is the man behind the man coming through my phone? Real sand Sounds great. >> All right. He's >> Mark. I'm Jeff. You're watching the Cube World. World Tech demo today here at Oracle Park. Thanks for watching. We'll see you next time.

>> Hey, welcome back, everybody. Jefe Rick here with the Cube. Where? It Oracle Park in San Francisco, on the stork with cubby code. We're excited to be here. They're moving a lot of dirt, I think downstairs. But we're at a very cool event. It's called Sports Tech Tokyo World Demo Day. And we're excited. Have our next guest. He's Todd Simms s VP of corporate development from access taught. Great to see you. Great >> to be here. Thank you. Absolutely. So, for people are familiar with access. Give us kind of the company over here. >> We're a global ticketing company. We were launched out of ah global sports and entertainment company called E E G in 2011. And we serve live the live entertainment market and ticketing. Excellent. >> All over the world, >> different types of events. >> E e g. Is a global company with a run venues worldwide. And we serve them as well as third party clients. >> Okay, great. So we're here. It's sports tech, Tokyo. It's a little bit different. Type of an organization. Kind of an incubator. Not really an incubator kind of association, early association, but certainly a community. Why are you guys here. What is this organization mean to you? Why is that important? >> Yeah, it's really important. We We launched our ticketing service in Tokyo last year, and you know, that's a market that we love. It's a vibrant large market with super passionate fans, both on the sports side and on the music side. What it really needs is more of an ecosystem. It can't just be a new, innovative ticketing platform needs all the bells and whistles around it to really innovate the fan experience. And that's what these startups are doing. I >> just I just love this job because, you know, you think of many industries if you're not familiar with them, and they seem really simple on the outside and like everything, once you get under the covers, >> a lot more going on. So >> from the outside, looking in a ticket is a ticket. Yeah, what's the innovation and tickets? What's different about somebody in Japan buying a ticket to watch a baseball game than >> somebody find a ticket to come here to talk >> a little bit about what we're bringing to Tokyo and what we brought to our platform of clients here in the States as well as in Europe, and that's really a digital I. D based ticketing system. So when you walk into the Staples Center at L. A live in Los Angeles, that thing that's getting scanned is not a ticket. It's an identity, it's you. And what's being reviewed is whether you have access to that building on that night or not. So what that allows for is full data around the customer base. Every president of every team wants to know two things. They want to know who's in there building, and they wanna have some control, whether it's economic control or otherwise on the secondary market. Our digital I D ticketing system enables both of that, and that's kind of the innovation that we're bringing to the Tokyo market. >> But I would imagine when you say, you know it's me, you know the opportunities way beyond that because now you know what in my preference is, how often do I come? What kind of beer do I like to drink? It just opens up a whole kind of CR m ah, world of opportunity for this relationship between the team now in that person with that barker, >> absolutely, and that happens today, but what you're missing is every time someone comes in with a paper ticket, you're really not sure who's entering the building. So that eliminates that piece of that. And it gets all these teams with analytic departments to really have a full picture of their fan base. So, you know, they may have been investing in some of this and capturing 60 70% of their who's in the building. Now they have 100% right, >> and I would imagine they've been doing this for a long time, with kind of their season ticket base and knowing they're in the building. But it got a lot of data on their season ticket holders. How is that? You know, changed. What can they apply there to? The casual fan that maybe bought a ticket on the secondary market and his, you know, common is sitting in the bleachers? >> Well, it's huge >> for up sales and establishing that relationship. A lot of teams, if you've you know, just buying a single ticket off a secondary market, you're nowhere in that database now because of our I D based system. Those people are now prospects for either mini pack or a season ticket back. It's right. Just >> curious how the rise of the secondary market really impacted the teams and how they think about their own ticket based. I think the 1st 1 is probably StubHub back in the day for some, and it all happened kind of outside the purveyor of leagues and outside the purveyor of the teams. Likely, they're pretty smart and figured out we need to be a piece of this. So how did that kind of evolution change the way the teams think about their fans? Well, look, I mean, teams >> like music promoters, they Sometimes they like the brokers getting involved because it takes risk off the table. I think teams air realizing, though, that a riel yield management perspective on their ticket inventory to really revenue manage this appropriately. They have to take a holistic approach on their >> tickets, and any time you >> have a segment of your >> ticket base where you really don't have control of pricing distribution, >> all of that, it really hurts and it has an impact on your unsold primaries. So what teams are looking to do is gain more control and manages inventory more holistically to do that you really need to know all the data. And again, the I. D based ticketing system enables secondary sales. But at least you are tracking those sales and, you know, from one person to the next who who sold it, who bought it >> right? I'm curious to get your perspective on on the difference between if you arm or >> entertainment focused. So you know, the Rolling Stones were in town a couple nights ago, and it's really a one shot deal for the Rolling Stones in the Bay Area that night versus the Giants game, right where you're hoping that your people come back over and over. Did they think of it differently? Or is it Maur? You know, Jeff, you like music? You went to the Rolling Stones last night. Maybe you'll come and see somebody else tonight. Is that is that well, can't were they? No doubt, sports teams are >> a lot smarter about their fan base. They have loyalty built in. They have got history, you know there's variability. There's night of game. And then there's weather in who's on the mound and all of those factors. But promoters are, ah, lot more in the dark about, you know, Is this an artist that you know? How much credence can they put in the last two? Or they did. It's too been two years. Is that artist still going to sell appropriately or similarly than they did last time again? The secondary market on the music side is made a bigger issue because of that variability, and those promoters are willing to take risk off the table. But the same thing applies in order for them to really manage and revenue manage that tour. They really need to know who's buying and grab some of that secondary economics out of the system. Right? And that's again, what our platform enables, and that's what we're really bringing to the Tokyo market. It's really exciting. That's a great market for >> us. I was gonna say just to close. >> You know what's special about the Tokyo market either? From an opportunity side, we're kind of a unique way which they do things or unique way in which the kind of the fan experiences as you look at that market. >> Well, it's interesting. I mean, in a culture that is so reliant on such interesting technology, these ticketing technology is actually quite old, and so we're excited to bring that. We've got great partners past Revo is our partner there, and they're really selling that through the Yahoo ticketing channel. Uh, they we have we just signed the B league, which is the professional basketball league will be rolling them out in their fall season coming up soon here. But basically, they are looking for the same things. We're looking for more data and Maura capturing of the secondary market, and we can bring that to them. >> All right. Well, Todd, thanks for taking a few minutes. Pull the covers back off ticketing A lot more going on than people think. Thank you very much. All right, He's >> taught. I'm Jeff. You're watching The Cube. Were Rhetorical Park on the shores of >> McCovey Cove in San Francisco. Thanks for watching. We'll see you next time.

>> Hey, welcome back, everybody. Jefe Rick here with the Cube were at Oracle Park, and they're moving a bunch of dirt downstairs, but we're happy to be her. Anyway. We're here to really cool thing called Sports Tech Tokyo World Demo Day. And we're excited to have our next guest. He's heavier. Altamirano, the director of innovation for sport Radar of your Nice to see you. >> Hi. Nice to see you, Jeff. Thank you for having me. >> So for people aren't familiar with sport radar. What you guys all about? >> Yes, the world all about sports date on day and fan engagement. So whenever you want to place a a safe ah, bad Latina market, that's biddings. Regulated are mostly in Europe, for example. Ah, you would use ultimately our data also, whenever you're looking for first time Ah, stat line coming out or you're one to power your fantasy game. That data ultimately comes from us. So >> we talked about before we turn the cameras on. There's lots of sources of data, but your guy's unique value proposition, speed and accuracy is all right. >> Absolutely, Absolutely. You want to think >> of sports data like the same us? Your ticker from the stock market, right? You want to have it fast and reliable as possible. We've been doing that for almost two decades. We have experience, keys and experience in many different ways of collecting. Collecting data from around the world were 2000 people strong 30 offices around the world, dedicated just to collect and into into work with data and evolve and change the narrative of how people talk about sports. >> Okay. Were you guys base? Where's headquarters, >> eh? So we're ahead course in St Gallen, Switzerland, and in the US we have offices in San Francisco in a Minneapolis, uh, New York and endless magazines. All >> right, cool. So we're here in sports Tech? Tokyo will Demo day. What do you doing here? What does this event all about for you? >> Absolutely. This is >> Ah, great events. The grain. And they were shot out to Michael Pearlman and scram Ventures, and they're putting together this ecosystem, right? They want to bring all the best technology, the best sports technology that's out there in the world. Uh, you know, with Japan having all these events leading up to the Olympics next year, bowl so all the way through 2026 what they do, Jeff. They come up and they bring all of those large, great companies that they have conglomerates. And they make you make all of this, um, big opportunity for everyone who's due in something with sports technology in some way, shape or form. And then there's a lot of collaboration. There's investment. There's a lot of things happening there. We we definitely would certainly fit in, especially with our accelerator program. >> Okay. And then, are you guys already in the market in Japan, or is this just kind of a new boost? Into what? What you've already got? >> Things definitely knew boost >> for us. Uh, Asia? Absolutely. Ah, A future focus of also pressing and future focus of us. There's great things happening there, for sure. >> Okay, Now you're director of innovation. So you're actually looking for Toby to be opportunities to take your technology in some different directions, tell us a little bit more about what you're working on? >> Absolutely. Um, I leave the accelerate our program where we provide our data to Some early stage companies were doing something innovative with sports data, so that allows us to a keep tabs on, keep a pulse on innovation that's happening outside of our walls s Oh, that's our external innovation initiatives. But that allows early stage companies to get data and to use their funds into product or marketing or what have you so that they can really develop it and really, you know, uh, deliver something that which we think they can >> write. And you said, you have a couple of partner companies that are here today, correct? >> Absolutely. Absolutely. Yeah, we have two companies who made it to the finalists were absolutely, very, very proud of those that Edison and also a really So So the guy's a shock. It ah, Edison and Colin and steam, Really, they're great people, and I'm really in a really happy and on really proud to to see them here. >> Good. So what are they doing with your data that's unique in it? Different? >> Absolutely. So what? Edison? What is Zoom with our data's? Our data allows him to better tag and better identify each player that's showing on on the screen. Edison's technology allows for a personalization that its unique you and I could be watching the same game. Let's say we're watching European soccer and your run all the fun, and I'm a messy fun. So you would see targeted messaging and targeted information on Mass. And I will see targeted information on Ronaldo even though we're both watching the same game. That's what, uh, their technology allows an hour. Data propels >> them coming through the lower thirds and the graphics. And how is that house that >> excited zone over late? So it's overlays. >> Html overlays that they can. They provide. So especially for O. T t providers. >> Okay, because obviously I need to have the apse. They know it's me watching and not you for for >> what, exactly that allows for personalization. It's all about personalization, and that's that's definitely something We're very interested in a sport. Reiter. We believe that's the future personalization of the experience watching and engaging with sports. >> It's interesting, though, gives so much of the sports is the communal effect, right? I mean, so much of so much of the greatness of sports is that, you know, two people from different sides of the city can come together and stand shoulder to shoulder and root for their team. So I don't know. Is there some some downside to >> the civilization >> because they kind of or does. It doesn't support the community, because now I hang out with a bunch of other messy A fans and you hang out with their own, although family curious, kind of where personalization fits with community in kind of engaging >> with think baseball park, you know, putting the move to send that and a nice curveball, But definitely you, maybe you you have a >> lot of massive fans who, you know, But they may not be watching the game with you, right? So when you're watching at home, then you're gonna have that experience, and that can allow them for more communication with other people who like the same things that you like, right. But really, personalization is out there in and it's everywhere, right? Like you're everything that you're getting it more and more targeted and we want to avoid you was one of always spam, right? So if anything, a message, that is, if somebody wants to sell your allow those shirt while you're ah, big messy fund, you're probably not gonna like seeing that ad right. So and neither the advertiser will want to advertise you something that you? Definitely not like so that's exactly >> yeah. No, it's interesting. One of my favorite lines about Big Data, right is when it's done well, it's magic. And when it's done poorly, it's creepy. Definitely. Make sure you're gonna tell me the right jersey and other wrong. Absolutely. Alright. Well, Javier. Well, thanks for taking a few minutes. And good luck to your to your two. Ah, entrance into the finals. >> Absolutely. I Thank you so >> much for the opportunity, Jeff. And you're looking forward to seeing the finals >> here. All right. He saw me have Jeff, You're watching. The Cube were in Oracle Park on the shores of McCovey Cove. Thanks for watching. We'll see you next time.

(upbeat music) >> Welcome back, everybody, Jeff Frick here with theCube. We are at Oracle Park, formerly AT&T Park, recently named Oracle Park. Right on the shores of McCovey Cove, in downtown San Francisco. We haven't been here since Sport's Data, I think 2014. I can't believe it's been five years. So maybe now the Giants' situation will turn as we make a run for the pennant. We're here at a really interesting event, it's called Sports Tech Tokyo World Demo Day. And we're here with kind of the master of ceremonies, if you will, he's Mike Proman, the Managing Director of Scrum Ventures. Mike, great to see you. >> Great to be here. Thanks again for the time. >> Absolutely. So what is this day all about? Give us the low down. >> Yeah so, start up frenzy, right? Sports tech community's just in it's infancy right now. There's a lot of fragmentation though, in this world. And how do we best connect start ups to best-in-class companies, right? Japanese companies, there's a lot of excitement in Japan right now. We have Rugby World Cup coming up next month, we have the Olympics next year. How do we enable the start up community to realize those opportunities from a partnership perspective? So, we set out on this journey about a year ago. Bringing together companies of all different stages, all different geographic regions, and all different areas of focus within sports tech. And our job was to connect them to opportunities in Japan. What we kind of uncovered along the journey right, is that this is a community. And that we're building a platform here that transcends Asia, right. We want to help this community, and whether it's connecting them with the venture audience, or otherwise, we feel this is a great reflection of innovation coming in to this industry. >> Now you took kind of an interesting tact. You've called them, before we turned the cameras on, kind of a cohort, kind of an incubator, not really an incubator. So how is this thing structured, how do people get involved? What are some of the benefits of being part of this group versus out there slogging it on your own? >> Well, absolutely, and I think everyone's first reaction is, oh, this is just another accelerator, right? And we've really made a point of not identifying ourselves as an accelerator, for a variety of reasons. Number one, it's a stage-agnostic cohorts, right. So a lot of the companies that are representative here today, the 159 in our cohort, they've raised 10, 20, 30, $40 million. In many respects, they're all grows up, right. They don't need a quote unquote, a traditional accelerator. But our reality is, everybody needs acceleration. And particularly in Asia, Japan in particular, right? You need allies, you need advocates, you need facilitators. And people who are going to help revenue optimization, as well as just breaking the door in some cases. There's a lot of high profile content coming to that region, and if we can help people, it all comes back to us, long term. >> Right, right. And then the other piece, obviously, is the investment piece. 'Cause you work with a number of Japanese investment firms, so that's really kind of part of the, you know, we're sitting in San Franscisco, the event's called Tokyo, the Olympics are a year way, and you're from the Mid-West. So, you're kind of bringing it all together here in San Franscisco. >> You know, sport is the great unifier, right. So this is a great opportunity for us to speak to other industries, and bring the venture community into this conversation. Because, as you know, it's about top-line growth for a lot of these startups, but in many cases, they need capital to be able to accelerate into that growth. And so, you know, it's a very exciting time, and we're here to help support everybody. Our DNA, we're investors, right. We're a venture capital firm. But at the end of the day, what ends up happening is, these companies needs advocacy and connections, and that's what we're here to provide. >> Right, so, you said 100 plus companies in cohort. So, there's a lot of things going on in sports tech, but what are some of the really oddball ones that you're seeing a little further out than maybe most people aren't thinking about. >> Yeah, you know, the trends to me that I'm really excited about personally, are those opportunities that transcend the industry, right. Where is there opportunity for us to democratize things, from just a lead athletes, right, into things that you and I both need. So look at athlete performance. Look at recovery health, as an industry focus, right. Hydration, you look at mental health, sleep health, dietary health, you know. Players of the Giants, they need that, right? But you and I need that too. So where are those technologies that are innovators or thought leaders and leading the way in those spaces? The nice thing about Sports Tech Tokyo is we focus in athlete performance, stadium experience, and fan engagement, right. And there are 13 sub-categories, so it's a very broad based cohort, a lot of different areas of expertise. But bringing them all together is what's most rewarding. >> What's your favorite piece of it? I mean, it's hard to pick your favorite kid, but a couple of interesting companies in the portfolio that you'd like to highlight. >> Everyone's always saying, oh, you put me on the spot. No, absolutely not, Jeff. But in reality, my background is, I've been an entrepreneur for 10 plus years before this. And I've worked with brands like Coca Cola, and the NBA. What excites me most-- >> So we framed you up with a Coke bottle, by the way. >> Thank you very much. That was a nice product placement there. The nice thing is, I'm seeing technology today that didn't fundamentally exist a year or two ago. So I could tell you my favorite right now, in 2 weeks that might be entirely different, right. You're going to meet somebody from Misapplied Sciences, and they are doing some of the most breakthrough, cutting edge tech that, it's mind boggling, in terms of what they can do. And what's great about a company like Misapplied, is that they're doing it in sports, but they're also doing it in retail, and other high-dense environments. And so to me, those are the winners in this cohort. The ones that can transcend sport, and add value to so many other places. >> Right, so, before I let you go, you got a busy day ahead. What's the run of the day, what should people expect who are coming through the gates here at Oracle today? >> Well I said this is not your traditional accelerator. Well, this is not your traditional demo day, by any means, right. Traditionally, demo day is a bunch of company pitches, and then there's maybe some conversation afterwards. To us, this is a celebration of a broader cohort, right. Our 100 plus mentors that make up the Sports Tech Tokyo community. And we wanted to celebrate those individuals, right. The 100 mentors, the 400 plus attendees we have here today. So, think of it as an extended cocktail party, right. We want people to connect, and connect at scale. And so that's the back half of the day. The front half of the day is more content oriented. We have a lot of industry experts, again, common theme is transcending the vertical. Looking at opportunities to bring the venture community into the conversation. >> All right, well Mike, good luck and have a great and very busy day. >> Yeah, thank you so much. Appreciate it Jeff. >> He's Mike, I'm Jeff, you're watching theCube. We're at Oracle Park in San Francisco on the shores of McCovey Cove, thanks for watching. We'll see you next time. (upbeat digital music)

(upbeat music) >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at Oracle Park on the shores of McCovey Cove. We're excited to be here. It's a pretty interesting event. Sports Tech Tokyo World Demo Day. It's kind of like an accelerator, but not really. It's kind of like YCombinator, but not really. It's a little bit different, but it's a community of tech start-ups focusing on sports with a real angle on getting beyond sports. We're excited to have our next guest who's an investor and also a mentor, really part of the program to learn more about it, and she is Gayatri Sarkar, the managing partner from HYPE Capital. Welcome. >> Thank you. Thank you for inviting me here. >> Pretty nice, huh? >> Oh, I just love the view. >> So you said before we turned on the cameras... Well, first off, HYPE Capital, what do you guys invest in? What's kind of your focus? >> So HYPE Capital is one of the biggest ecosystem in sports, which is HYPE Sports Innovation. We have 13 accelerators all around the world. We are just launching the world's first Esports accelerator with FC Koeln and SK gaming, one of the biggest gaming company. So we are part of the ecosystem for a pretty long time. And now we have HYPE Capital or VC Fund investing in Europe, Israel, and now in US. >> So you mentioned that being a mentor, as part of this organization, as something special. Think you're the first person we've had on who's been a mentor. What does that mean? What does it mean for you, but also what does it mean for all the portfolio companies? >> Sure. I'm a mentor at multiple accelerators, but being a part of Sports Tech Tokyo, I saw the very inclusive community that is created by them. And the opportunity to look at various portfolio companies and also including our portfolio companies as part of it. One of our portfolio company where we are the lead investors, Fund with Balls, they are part of this. So-- >> What's it called? Fun with Balls? >> Fun with Balls, very interesting name. >> Good name. >> Yeah. (laughing) They're from Germany and they came all the way from Germany to here. So, yeah, I'm very excited because as I said, it's an inclusive community and sports is big. So we are looking at opportunities where deep techs, where it can be translated into various other verticals, but sports can also be one of the use cases. And that's our focus as investors. >> Right. You said your focus is really on AI, machine learning. You have a big data background, a tech background. So when you look at the application of AI in sports, what are some of the things that you get excited about? >> Yeah, so for me, when I'm looking at investments, definitely the diversification of sports portfolio, how can I build my portfolio from Esports gaming, behavioral science in sports to AI, ML, AR opportunities in material science, and various other cases? Coming back to your question, it's like how can I look into the market and see the opportunities that, okay, can I invest in this sector? As I said, what's the next big trend? And that's where I want to invest. Obviously, founder market fit, product market fit, promise market fit because there's the fan engagement experience that you get in sports, not in any other market. The network effect is huge and I think that's what we VCs are very excited in sports. And I think this is, right now, the best time to invest in sports. >> So promise market fit, I've never heard that before. What does that mean when you say promise market fit? >> Interesting question. So promise market fit was coined by Union Square Venture VC Fund. And they think that where there's the network effect, or your engagement with your consumers, with your clients, with your partners, can create a very loyal fan base and I think that's very important. You may see that in other technology sector, but it is completely unparallel when it comes to sports. So I request all the technologies that are actually trying to build their use cases. They should focus on sports because the fan engagement, the loyal experience, they opportunities, you'll not get anywhere else. >> And I think this is the market that I and other investors are looking forward. If deep tech investors and deep tech technologies are coming into this market, we see the sports ecosystem, not to be a trillion-dollar, but a multi-trillion dollar market. >> Right. But it's such a unique experience, though, right? I mean, some people will joke their fans don't necessarily root for the team, they root for the jersey, right? The players come and go. We're here at Oracle Park, which was AT&T Park, which was SBC Park, which was I can't even remember. Pac Bell, I think, as well. So is it reasonable for a regular company that doesn't have this innate, kind of, a connection to a fan base that a lot of sports organizations do that's historical and family-based, and has such deep roots that can survive, maybe, down years, can survive a crappy product, can survive, kind of, the dark days and generally they'll be there when things turn back around. Is that reasonable for a regular company to try to get that relationship with a customer? >> So you asked me one of the most important question in the investor's relationship or investor's life, which is the cyclicality of the industry. And I feel like sports is one industry that has survived the cyclicality of that industry. Because, as you said, a crappy product will not survive. You have to focus on customer service. You have to focus that, okay, even if you have the best product in the world. How can I make my product sticky? I think these are the qualities that we're looking into when we are investing in entrepreneurs. But the idea is that if we are targeting start-ups and opportunities, our focus is that, okay, you may have the world's best product, but the founders should have the ability to understand the market. Okay, there are opportunities. If you look at Facebook, if you look at various other companies, they started with a product, which maybe, okay, friends saw a dating site and they pivoted. So you need to understand the economy. You need to understand the market. And I think that's what we are looking into the entrepreneurs. And as to answering your question, the family offices, they're actually part of this world start-up ecosystems. They're seeing if there's an opportunity, because they're big, they're giant, and they're working with legacy techs like Microsoft, Amazon. It's very difficult for the legacy techs to be agile and move fast. So it's very important for them if they can place themselves at a 45 degree angle with the start-up ecosystem and they can move faster. So that's the opportunity for them in the sports start-up ecosystem. >> All right. Well, Gayatri, thanks for taking a few minutes and hopefully you can find some new investments here-- >> No, thank you so much. >> over the course of the day. >> Thank you so much for your time. >> Absolutely, she's Gayatri, I'm Jeff. You're watching theCUBE. We are at Oracle Park on the shores of historic McCovey Cove. I got to get together with big John and practice this line. (laughing) Thanks for watching. We'll see you next time. (upbeat music) >> Camera Crew: Clear. >> Jeff: John Miller. >> Gayatri: Oh, yeah.