(ambient Music) >> Announcer: Live from Vancouver, Canada, it's theCUBE. Covering OpenStack Summit North America 2018. Brought to you by Red Hat, The OpenStack Foundation and its ecosystem partners. >> Welcome back, this is theCUBE's coverage of OpenStack Summit 2018 in Vancouver. I'm Stu Miniman, my cohost for the week is John Troyer, happy to welcome back to the program two CUBE alumni, we have Margaret Dawson and John Alessio. Margaret is the vice-president of Portfolio Product Marketing and John is the vice-president of Global Services. Thanks so much for joining us. >> Thank you. >> Thanks for having us. >> Good to be here. >> Alright so, John has gotten the week and a half now of the red hat greatness of being at summit last week, I unfortunately missed Summit, first time in five years I hadn't been at the show, did watch some of the interviews, caught up on it, and of course we talked to a lot of your team but, Margaret, let's start with you >> Margaret: Okay. >> One of the things we were looking at was, really, it's not just a maturation of OpenStack, but it's beyond where we were, how it fits into the greater picture, something we've been observing is when you think about open sourced projects, it's not one massive stack that you just deploy, it's you take what you need, it kind of gets embedded all over the place, and help us frame for us where we are today. >> Wow, that's a big question. So I think there's a couple things, I mean, in talking to customers, I think there's a couple trends that are happening. One is one you've probably talked about a lot and we probably covered at the Red Hat Summit which is just this overall digital transformation, digital leadership, whatever you want to call it, digital disruption tends to be a thing, and open sources definitely playing, really, the critical role of that, right, you will not be able to innovate and disrupt or even manage a disruption if you're not able to get to those technologies and innovations quickly and be able to adapt to it and have it work with other things. So the need for openness, for open APIs, for open technologies, inner-operability allows us to move faster and have that innovation and agility that every enterprise and organization needs world wide. And tied to that is kind of this overall hybrid cloud, so it's not just, OpenStack is a part of a much bigger kind of solution or goal that enterprises have in order to win and transform and be a digital leader. >> Margaret, I love that. Digital transformation, absolutely something we hear time and again from customers. >> Margaret: Yup. >> John, I've got a confession to make. I'm an infrastructure person and sometimes we're always like, why, come on, we spend all our time talking about how all the widgets and doo-dads and things-- >> Margaret: Blinky lights. >> Blinky lights, up on stage we have the-- >> He missed the blinking lights >> He did miss the blinking light. >> They had a similar stack up on stage yesterday. >> Oh, that's right. >> Same fans you could hear in the back of the room. But the whole goal of infrastructure always, of course, is to run the application, the whole reason for applications is to run and transform and do-- >> John: Serve the business >> Yeah, so that's where I'm going with this is we're talking more about not only that foundational layer of OpenStack but everything that goes with it and on it so maybe you could talk about the services-- >> Sure. So I think, Stu, that's exactly what we're seeing. So if you think about the last year and what we're seeing with services and projects here on OpenStack, I think the first thing to talk about is the fact that it's been growing quite a bit, in fact, from a 2017 versus 2018 perspective, our number of OpenStack projects have increased 36% year on year globally. So we're seeing a lot of demand, but we're seeing the projects be a lot more comprehensive. So these are OpenStack projects, but they're OpenStack with Open Shift, with Cloud Form, with Suff, as an example, and this combination is, really, a very very powerful combination. In fact, it's been so powerful that we started to see some common patterns of customers building a hybrid cloud solution, using OpenStack as their kind of private cloud infrastructure, but then using Open Shift as their way to kind of deploy applications in containers in that hybrid way, that we created a whole solution, which we announced two weeks ago, when John was at our Red Hat Summit, called Containers on Cloud. And that's taking all of our best practices around combining these products together in a very comprehensive, programmatic approach to deploying those solutions together. >> And I think it's really important, I mean, as you know, I think you and I met when we were both in networking, so coming from that infrastructure background but we really all need to talk about the workload down, starting with the application, starting with the business goal, and then how the infrastructure is almost becoming a services-based abstraction layer where you just need it to be always there. >> John: Yup. >> And whether it's public cloud or private cloud or traditional infrastructure, what developers in the business want is that agility and flexibility and containers provide that. There's other kind of architectural fabrics that allow that consistency and that's when it gets really exciting. >> One thing that's really interesting to me this week at OpenStack, as we've drilled into different customers, and talking to different people, even at lunch, is one, it's real. Everyone I've talked to, stuff in deployment, it went quickly, it's rock solid, it's powering, as we know, actually a lot of that is technical infrastructure that's powering a lot of the world's infrastructure at this point. >> That's right. >> The other thing that was interesting to me is some folks I talked to were saying, "Well, actually we have enough knowledge "that we're actually doing a lot of it ourselves, "we're going upstream." However, so that's great, and that's right for some people, but what I'm kind of been interested in both just coming from Red Hat Summit is both the portfolio, the breadth of the stack, and then all the different offerings that Red Hat, you know, it's not Rel anymore, it's not just Linux anymore, there's everything that's been built up and around and on top for orchestration and management, and then also the training, the services, the support, and that sort of thing, and I was wondering, that's kind of a two-part question, but maybe you all could tackle that. What does Red Hat bring to the table then? >> So, let me just start with, again, just to kind of position what we do as global services, our number one priority is customer success with Red Hat technology, that's the first and foremost thing we do and second is really around building expertise in the ecosystem so our customers have choice and where to go to get that expertise. So, if you start to look at kind of what's been going on as it relates to OpenStack, and, again, many customers are using Upstream bits, but many customers are using Red Hat bits, we see that and we look at the number of people who are getting trained around our technology. So over the last three years, we've trained, through our fee-based programs, 55,000 people on our OpenStack portfolio and in fact from 2017 to 2018 that was up 50% year on year and so the momentum is super super strong. So, that's the first point. The second is it's not just our customers. So part of my remit is, yes, to run consulting and, yes, to drive customer enablement and training, but it's also to build an ecosystem through our business partners. Our business partners use a program we call OPEN, Online Partner Enablement Network, which actually will just be celebrating five years just like OpenStack will, we'll be celebrating five years for OPEN. And our business partner accreditations on OpenStack specifically are up 49% year on year. So we're seeing the momentum in our regional systems integrators, our global systems integrators, our partners at large, building their solutions and capabilities around OpenStack, which I think is fantastic. >> No and it helps a lot with the verticalization of that, right, 'cause every industry has slightly different things they need. The thing I that would add to that, in terms of do-it-yourself community versus a dis-ter that's supported from someone like Red Hat, is it really comes down to core competency. And so even though OpenStack has become vastly simplified from a day one, day two, ongoing management, it is still a complex project. I mean that's the power of it, it can be highly customizable, right, it is an incredibly powerful infrastructure capability and so for most people their core competency is not that, and they need that support at least initially to get it going. What we have done is a couple things. I've actually talked to customers a lot about doing that training earlier and it's for a couple reasons, one is so that they actually have the people in house that have that competency but, two, you're giving infrastructure folks a chance to be part of that future cool stuff, right? I mean, OpenStack's written in Python and there's other languages that are newer and sexier, I guess, but it's still kind of moving them towards that future and for a lot of guys that have been in the data center and the ops world for a long time, they're looking out there at developers and going, I'm not the cool kid anymore, right? So OpenStack actually is a little bit of a window, not just to help companies go through that digital transformation, but actually help your ops personnel get a taste of that future and be part of that transformation instead of being stuck in just mainframe land or whatever, so training them early in the process is a really powerful way to do a lot of things. You know, skillset, retention, as well as then you can manage more of that yourself. >> And then all the way up to Stack, right? I mean, we're talking about containers, and then there's containers but then there's container data storage, container data networking. I mean, you've got the rest of the pieces in that, in Open Shift, in the rest. >> Absolutely. >> That is correct. >> And I think, John, you were at Red Hat Summit, we had a number of different innovation award winners. So I think one good example of kind of this kind of transformation from a digital transformation perspective, but also kind of leveraging a lot of what our Stack has to offer is Cafe Pacific. And so we talked about Cafe, they were one of our innovation award winners and what their challenge really was is how do they create a new modern infrastructure that gave them more flexibility so they could be more responsive to their customers. >> Yeah. >> In the airline industry. And so what they were really looking for was really, truly a hybrid cloud solution. They wanted to be able to have some things run in their infrastructure, have some things run in the public cloud, and we worked with them over the last, little over a year now, Red Hat consulting, Red Hat training, the Red Hat engineering team, in really building a solution that leverage OpenStack, yes, but also a number of other capabilities in the Red Hat portfolio, Open Shift, so they can deploy these applications, containerized applications now both to the public cloud as well as to the private cloud, but also automation through Ansible, which we're hearing a lot about Ansible and products like Ansible here at the conference-- >> Well the Open Stock and Ansible communities are starting to really work well together, just like Kubernetes, you've got a lot of this collaboration happening at the project level not to mention when we actually productize it and take it to customers. >> Yeah, so it's been super super powerful and I think it's a good one where it really hit on what Margaret was saying, which was giving the guys in infrastructure an opportunity to be a part of this huge transformation that Cafe went through, 'cause they were a very very key part of it. >> Yeah. Well, I think we're seeing that also with the open innovation labs. So this is something, which is really an innovation incubation process, it's agile, scrum, whatever, and in those we're not just talking to the developers, we're actually combining developers, functional lines of business leaders, infrastructure, architects, who all come together in a very typical six week kind of agile methodology and what comes out of that, I don't know, I've seen it a couple times, it's magical is all I can say, but having those different perspectives and having those different people work together to innovate is so powerful and they all feel like they're moving that forward and you come out with pilots, and we've seen things where they come out with two apps at the end of six weeks or eight weeks, it's just incredible when they're all focused on that and you start to understand those different perspectives and to me that's open source culture, right? It's awesome. >> And, Margaret, I'd love to hear your perspective also on that hybrid cloud discussion because so many people look at OpenStack and be like, oh, that's private cloud. >> Margaret: Right. >> And, of course, every customer we talk to, they have a cloud strategy. And they're doing lots of SaaS, they've got public cloud, multiple, Red Hat, I know you play across all of them, big announcement with Microsoft last week, last year was Amazon big partnerships with, so is Kubernetes the story, or is Kubernetes a piece of the story, how do all these play together for customers? >> I think Kubernetes is one and so, especially when you look at the broader architectural level, OpenStack becomes obviously the private cloud and enables them to start to do things that are more cloud-native even in their own data center, or if it's hosted or management or more traditional infrastructure, but it really has to be fluid. And a lot of customers initially were saying that their strategy was cloud first, and they would say, "Oh, we're going to put "everything in the public cloud." And then you actually start going through the workloads, you start going through the cost, you start going through the data privacy, or whatever the criteria capabilities are, and that's just not practical, frankly. And so this hybrid reality with private cloud, traditional, and public is going to be the reality for a very very long time, if not forever. There's always going to be things that you want to have better control of. And so Kubernetes at the orchestration layer becomes really critical to be able to have that agility across all those environments, but you have other fabrics like that in your architecture too, we talked about Ansible, it allows you to have common automation and do those play books that you can use across all those different infrastructure, KVM, what's your virtualization fabric, and can KVM take you from traditional virtualization all through public cloud? The answer is yes. So we're going to see increasingly these kind of layers of the overall architecture that allows you to have that flexibility, that management that's still the consistency, which is what you need to keep your policies the same, your access controls, you security, your compliance, and your sanity, whereas before it was kind of Ad Hoc. People would be like, oh, we're just going to put this here, go to public cloud. We're going to do this here, and now people are finding standardizing on things like even Red Hat Enterprise Linux, that's my OS layer, and that allows me to easily do Linux containers in a secure way, et cetera, et cetera. So, doing hybrid cloud means both the agility but you got to have some consistency in order to have the security and control that you need. So it's a little bit different than what we were talking about a few years ago, even. >> And I think one of the things that we've learned in the services world is that we started this idea about 18 months ago, we called these journey adoption programs, which were really the fact that some of these transformations are big, they're not about a single project that's going to last four to six weeks, it's a journey that the customer's going to go on and so when we talk about hybrid cloud, we've actually created this adoption program which can really start with the customer in this whole discovery phase, really, what are you trying to accomplish from a business perspective then take them into a design phase, take them into a deployment phase, take them into an enablement phase, and then take them into a sustainment phase. And there's a number of different services that we'll do across consulting, training, even within Marco Bill Peters Organization, which is our customer experience and engagement organization, around what role a technical account manager can play and really help our customer in the operational phases. And so we've learned this from some of the very large deployments, like Verizon, where we've seen some very-- >> And it's cyclical, right? You can do that many times. >> We do. In fact, you absolutely do. And so we've created now a program, specifically, around hybrid clouded option to try and de-mistify it. >> Yeah. >> Because it is complex. >> Well, and the reality is, there's somewhere around 30% of organizations still do not actually have a clear cloud strategy. And we see that in our own research, our own experiences, but industry analysts come up with the exact same number. >> And Margaret, by the way, the other 70%, the ink still pretty-- >> Yeah. >> Still wet! (laughing) >> Yes, it is. I'll tell you, I love saying cloud first to people because they kind of giggle. It's like, yeah, that's our strategy but we know we don't really know what that means. >> Which cloud? >> Exactly. >> Exactly. >> All the clouds. >> Exactly. >> Alright, well Margaret and John, want to give you a final word, key takeaways you want to have or anything new to the show that you want to point out? >> I would just say we are still in early days. I think sometimes we forget that we, both in the open source communities, in the industry for a long time, tend to be 10 years ahead of where most people are and so when you hear jokes about, oh, is OpenStack still viable or is everything doing this, it's like right now we only have a very small percentage of actual enterprise workloads in the cloud and so we need to just now get to the point where we're all getting mature in this and really start to help our customers and our partners and our communities take this to the next level and work on inter-operability, and ease of use, and management. We're so mature now in technology, now let's put the polish on it, so that the consumption and the utilization can really go to the next level. >> Yeah, and I'll play off what Margaret said. I think it's very very key. When I look at where we've had the biggest success, as defined by, in that discovery phase, the customer lays out for us, here's what our business objectives were, did we achieve those business objectives, it's all about figuring out how we can create the solution and integrate into their environment today. So Margaret said I think very very well which is we have to integrate into these other solutions and every one of these big customer deployments has some Red Hat software, but it also has some other software that we're integrating into because customers have investments. So it's not about rip and replace, it's about integrate, it's about leverage, it's about time to market, and that's what most of the customers I've talked to, they're very worried about time to value, and so that's what we're trying to focus in, I think as a whole company, around Red Hat. >> Margaret: Agree. >> Absolutely. Summed it up very well. John Alessio, Margaret Dawson, thanks so much for joining us again. >> Thanks again. >> For John Troyer, I'm Stu Miniman, watch more coverage here from OpenStack Summit 2018 in Vancouver. Thanks for watching theCUBE.

>> Welcome back everybody, Jeff Frick here with theCUBE. We're at Node Summit 2017 in downtown San Francisco Mission Bay Conference Center, we've been coming here for years. The vibe is growing and exciting and some really interesting use cases in earlier sessions about how fast a Node adoption is happening in some of these enterprises and we're excited to have Michael Dawson. He's a software developer, but more importantly, he's a Node.js community lead for IBM. Michael welcome. >> Alright, thank you. It's great to be here. Nice to be able to talk to you and talk about Node.js and what's going on in the community. >> Just to get your impressions in terms of a temporal perspective, of how this has changed and evolved over time. A lot of talk about the community. I think the facility here only holds like 800 people. I think it's full to the capacity. You know, how has it been growing and kind of what's your perspective from a little bit of a higher point of view. >> It's really great, you know I was at Node Summit three years ago, and other conferences, and it's great to see that over the years how we get more and more people involved. Different constituencies, you know, more people who are deploying Node.js. And even just, you know, day-to-day we see a larger and larger number of collaborators who are getting involved in contributing to make the success of Node really grow and the functionality and all that great stuff. >> Jeff: Right. So what's your function inside of IBM as being kind of a Node advocate for the community I assume outside the walls of IBM, but then also inside the walls of IBM? >> So, I really have sort of the pleasure to be able to work out in the community. That's the large part of my job. But I also work very closely with our internal teams with a focus on Node.js, supporting it for our bundling products. IBM has about 50-60 products that bundle Node.js. We also support it through our platforms like Bluemix, and so I work with the team who supports those. You know if you're running Bluemix in Node it's the code that we've contributed and built. And our development approach is very much do that out in the community, so if a particular product needs some sort of feature we'll go out and work in the community to do that and then pull that back in to use it. So you see we have about 10 collaborators. I'm one of them and the great thing is that I get to be involved in a lot of the working group efforts like the N-API, the build work groups, the LTS work groups. And, you know, so my role is really to sort of bridge the community work that we do there to our internal needs and consumers as well. >> Right, so how is the uptake in the IBM world of this technology within all the different stats that you guys have? >> I work in the run time technologies team and we were called the Java Technology Center for a number of years, we're now called the Run Time Technology Center because we see it's a polyglot world with Node.js being one of the three key run times you know, it's Node.js, Java and Swift. [Jeff] - Right. >> And, we see that because we see our costumers as well as our products, you know, really embracing Node and using it in all sorts of places. They've mentioned earlier that Bluemix ARPAs is a very heavy user of Node.js in terms of the implementation of the UIs and the backend services, as well as Node.js is the biggest run time in terms of deployments in that environment as well. >> So it's interesting, we had Monica on earlier from Intel. I think you're going to be on a panel with her later today about benchmarking. >> Yeah. >> And she talked about that there's some unique challenges in trying to figure out how to benchmark these types of applications against kind of the benchmark standards of old. I wondered if you could share some of your thoughts on this challenge, and for the folks that aren't going to be here watching the panel, what are some of the topics that you want to make sure that get exposed in that panel. >> So, you know, I've been working with the benchmarking work group. I actually kicked it off a number of years back. The approach that we're following is we want to document the key use cases for Node, as well as the key attributes of the run time, like you know, like starting up fast, being small, the things that have made it successful. [Jeff] - Right. >> As well as the key use cases like a web front end, backend services for mobile, and then fill in that matrix with important benchmarks. I mean that's where one of the challenges comes in; other languages have a more mature and established set of benchmarks that different vendors and different people can use. >> Right. >> Whereas the work in the working group is to try and either find benchmarks and encourage people to write those benchmarks, and pull together a more comprehensive suite that we can use because performance is important to people, and as a community, we really want to make sure that we encourage a rapid pace of change, but be able to have a good handle on what's going on on the other side. >> Jeff: Right. >> And, having the benchmarks in place should be an enabler, in that if we can easily and quickly find out what a change impact has, a positive or negative, that'll help us move things forward as opposed to if you're uncertain it's a lot harder to make the decision as to which way you should go. >> It's funny on benchmarking, right, because on one hand, people can just poo-poo benchmarks because I'm writing my benchmark so that it beats your product and my benchmark, and you can write a benchmark the other way. But I think what you've just touched on is really important; it's really for optimization of what you're doing for improving your own performance over time. That's really the key to the benchmarks. >> Yeah, absolutely, the focus of the work in the benchmarking work group has been on a framework for like regression testing, and letting us make the right decision, not competition. >> Jeff: Right. >> I think that some of the pieces that we develop will perhaps factor into that, but the core focus is to get a good established set, and other individual companies can then maybe use it for other purposes as well. >> Jeff: Right. So Michael before I let you go I just wanted to get your perspective. You work for a big company. >> Michael: Yep. >> I don't think it's this as much anymore; there used to be a lot of opened source conferences people like oh we don't want the big people coming in, they're going to take it over. And to get your perspective of being kind of that liaison between kind of this really organic open source community with Node and big Blue back behind you, and how you kind of navigate that and in your experience of the acceptance of IBM into this community as well as your ability to bring some of that open source essos back into IBM. >> Right. You know, I found that it's been really great. I love this community, they've been very welcoming. I've had no issues at all, you know, getting involved. I think IBM is respected in the way that we've contributed. We're trying to contribute in a very constructive and collaborative way, you know, nothing that we do, do we really do on our own. If you look at the N-API, we're working with other individuals. People from different companies or just individual contributors to come to a consensus on what it should be, and to basically move things forward. So yeah, in terms of a big company coming in, you do hear some concerns, but I haven't seen any on the ground impediments or problems. You know, it's been very welcoming and it's been a great experience. >> Alright, very good. Alright, well, before I let you go, kind of final thoughts on this event where we are. >> It's a great event, I always enjoy being able to come and meet people. A lot of time you work on Git Hub you know somebody's handle, but there's nothing like making that personal connection to be able to like put the face to the name, and I think it affects your ongoing sort of interactions when you're not face-to-face. >> Jeff: Absolutely. >> So it's a really important thing to do, and that's why I like to come to a lot of these events. >> Alright, well Michael Dawson, we'll let you get back to meeting some more developers. Thanks for taking a few minutes out of your day. >> Thank you very much, bye. >> Absolutely, he's Michael Dawson from IBM. I'm Jeff Frick, you're watching theCUBE. Thanks for watching, we'll catch you next time.

>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS, and our community partners. >>Hi, everyone. Welcome back to the cubes. Live coverage of AWS reinvent 2020 I'm John Farrow, your hosts. We've got the cube virtual. We're not there in person with remote this year, and we're excited to cover three weeks of wall-to-wall coverage. It's virtual events, so they don't over three weeks. We're in week three, day two. Um, and if you're watching this live on the platform tomorrow, Thursday at two o'clock Andy Jassy, we'll be live here on the cube with one-on-one with me to address all the hard questions, but here we're doing a day two of week three analysis with Jeremy Burton industry legend entrepreneur. Now the CEO of observe Inc, um, formerly the CMO of Dell technologies before that EMC has done a variety of ventures, seeing many ways of innovation, friend of the cube. Jeremy, thank you for coming on. >>Yeah, my pleasure. Great. Always great to be on the cube. >>Uh, great to have you on in particularly because, um, yesterday Verner, Vogel's talked a lot about observability and I noticed you got your observed shirt on, uh, observe Inc is your company's name, which is one of the many, uh, hot startups around observability, where you're making a business out of basically what he talked about yesterday. Um, and today's keynote. You had the extended cloud, uh, edge applications. You had bill Vass who leads up both edge and quantum. And then you had Rudy Valdez who, who talked a lot about, uh, evolution of cloud architecture. And of course you finally had, um, David Richardson, who is the VP of serverless. So you got edge. Quantum serverless architecture speaks to the sea change, Jeremy, and you have a good read on these big waves. When you look at serverless and then quantum, you look at, uh, edge, which is data, and you look at, um, all this coming together and on their architecture, Verner's keynote yesterday kind of makes sense. It's a systems architecture and this new observability trend, isn't like a point product. It's a broader concepts. You have a complete rethinking of distributed computing in the cloud. This is kinda what this Amazon feels like. What's your, what's your take? >>Yeah, it's a, it's a good observation. You know, the, the, the, the sort of punchline is, is that people are building applications differently. Um, so the, the, the, the, the technologies that people are using to build apps are different, um, the way in which they build applications is different. Um, the way folks released codes into production is different, and it stands to reason. Therefore, you're going to need a different approach, uh, when you want to troubleshoot these applications. So, uh, when you find, uh, you know, w w what is show when you want to find out what issues customers are having? So what, what we fell a couple of three years ago when we started to observe was that, um, uh, a new approach was required, what you're going to need to monitor your application. And, you know, 2020 is not the same as what you needed in 2015 or 2010. >>And we felt very strongly that this new wave was, was going to be called observability. It, it brings a tear to my eye to hear a Verner, talk about it, because as much as we observe, you know, believe that we can do big things in future. It's the big vendors today that can move markets. And so the Amazon and vulnerable particular talk about observability, I think it lends more credence to the topic. Um, we think that organizations should have observability teams. We think there should be a head of observability. And again, you know, Amazon and Dawson this, uh, I think means that there's a much stronger chance that that's going to happen. And they're going to start, start to shine a light on, I think, a topic that almost everybody needs to pay attention to as they build their next generation of applications. >>When you guys, I know you guys are launched and you have couple of campaign customers now and growing rapidly, um, well-funded, um, uh, get some great investors have found that the investors of snowflake also, um, invested in you guys. So they see this cloud trend LC snowflake when public, and I know you're on the board of snowflake as well. So, uh, you, you, you know, a little bit about what's going on with Amazon and the opportunity when you look at observability, okay, you're building a business around it. And again, you think about head of observability. That's not like a small thing when you make, put someone in charge of something. So why do you say that? I mean, what, I mean, you know, some would say, you know, Hey, it's a feature, not a company. I mean, this is two mindsets that are different. How do you address that? >>Yeah, the, the, the, the thing I'd say is, look, the number one job in America is, um, is a software engineer is writing code. The number two job is fixing it. And so, you know, th th the job think about that for a second. The job of fixing our applications is almost as big as the job of creating our applications. Uh, something has to change, right? I know the job of fixing cars is not as big as the auto industry. Why, because over time that industry has matured and there are better tools to diagnose cars. Uh, and so they're, they, they become easy to fix over time. We've, we've not made that leap with our applications. Um, the tools that the engineering team use to debug and troubleshoot their application are often still very different to what the dev ops team is using, um, which is very different to what maybe the SRE team is using. >>And so it's a huge problem in our industry. Um, really not being able to diagnose troubleshoot issues when they arise. It, it costs the industry, a fortune, it costs, you know, sort of in indirect wasted productivity of development teams, but it also costs in terms of customer experience. Um, I mean, you know, you and I both know is, look, if we're, if we're having a bad experience with maybe a new service that we're trying out online, w w we're probably going to go somewhere else. And so the there's never been like a more important time for people to invest in observing the entire environment, the entire customer experience, not only will you have happier customers, you might actually reduce the costs and improve the productivity in your engineering team as well. So I feel like the opportunity there is, is, is, is, is vast. Um, I also think longer term, um, it doesn't just apply to troubleshooting distributed applications. >>Um, I think the security systems are very related to the way we build software. Um, I mean, I think in, in, in the news in recent days, we've, we've come attuned, uh, uh, to, to software defects, um, or malware in software causing breaches and government agencies. Um, Hey, that, that could be anybody's software right there. Yeah. And so security has got a role to play in observability and the customer experience. It doesn't stop when they have a bad experience on the website. What if they complain? You know, what if a help desk ticket get, how do you track that? >>Yeah, I'm going to, I have a lot of questions for chassis tomorrow. One of them I'm going to ask him, and I want to get your thoughts on it. Cause you brought that up. And I think it's a key point, you know, building applications and supporting them and fixing them. It kind of reminds me of the old adage of, um, you know, you know, you gotta run it running the operation, 70% of the budget using to running it. If you look at what's happening and if you talk to customers and this is what I'm going to ask chassis tomorrow, Verner actually talked about, I on day two operations in his keynote. Yeah. I mean, this is Amazon they're, they're targeting builders. And so I talked to, um, a few other entrepreneurs, um, who were growing companies and some CIA CIOs and CEOs and the basic enterprises. >>They don't want to be building things like they, that's not their DNA. They don't build things like, that's not what they do. I mean, first of all, I love the builder mentality and with Amazon. Um, but they might be at a time where there might not be enough builders, Jeremy right out there. So you've got skill shortages and then ultimately are enterprises really builders. Yeah. They'll build something, but then they just run it it's. So, so at what point do they stop building or they build their own thing in the cloud and then they got to run it. So I think Amazon is going to shift quickly to day two operations, get bill, bill, bill run, run, run. >>Yeah. That's a great topic of conversation. I think what you sort of poking out is, is sort of the maturation of this digital age in the state that we're at. Um, I mean, if you, if you go back, you, you know, to, you know, 10, 10, 20 years, um, I mean, look at the mid nineties, um, there were a lot of people building custom applications, right? I mean, you know, it was innovation, it was all about building custom apps. And I think that golden era of application development whack that now, um, and, and customers in order to get competitive advantage, they are building their own applications. When you talk about digital transformation, what does that mean? Well, it means, you know, often a traditional company building a new digital experience for services that they've potentially offered in a physical way, uh, in the past. So make no mistake, P people are builders or they are writing code, they are becoming digital. >>I think what you'll find at some point as the industry's mature, some of these digital experience is become packaged. And so you can buy those off the shelf. And so there's less building required. But I think as we sit today, um, that there's probably more code been written in anger by more organizations that at any point in the last 30 years. And, and I think this is another reason why observability is so important, um, as you're building that code and as you're developing that customer experience, you want to be able to understand, um, where the issues are and, and, um, uh, like along the way, you don't want to wait until there's a, a big customer disaster on the day of you roll that, something to production before you start investigate. And you want to do that as you go. >>Yeah. And I think that's a kill. I do agree with you, by the way. I think the, there is a builder mentality, but it's probably right. But remember those days back in it, if you want to put our, our time machine hat on and go through the time machine is, you know, that was during the mainframe client server transition. And it was called spaghetti code. You know, it's like the monoliths were built and then it had to be supported and that became legacy. So I kind of see that happening today, where, um, people are moving to the cloud, they are building, but at some point you got to build your thing in the cloud. If I'm a company. And again, this isn't some dots trying to connect in real time. I got serverless, which is totally cool. I'm gonna have quantum has headroom for compute. >>I'm going to have, um, kind of a S a SOA service oriented architecture with web services, with observability. I'm gonna have all these modern apps great that, or run them. And I'm now I'm gonna shift them. Multiple clouds is so, you know, maybe the private cloud waves coming back, you're seeing telco clouds. You start to see these new tier. I won't say tier two clouds, but I mean, people will build their own cloud environment. There's no doubt as going to the cloud. And Steve Malania, Aviatrix kind of made this point yesterday in his analysis where he's like, he thinks private cloud will be back. I was just, it'll just be public cloud. People will build their own clouds and run them. >>Yeah. I feel well, what happens over time is, is the, the sort of line above which you would add value rises. So I kind of feel like, look, cloud is just going to the infrastructure. We can debate, you know, private cloud, public cloud. Is it a public cloud, or is it a private cloud served up by a public cloud provider? My view is, is look, all of that is, is, um, just going to be commodity, right? Um, it's going to be served up for an ever decreasing cost. And so then it's incumbent on organizations to innovate above that line. And, you know, 20 years ago, you know, we, we built our own data centers. Um, and now increasingly that, that seeming like a crazy idea. Um, and you know, now you can get almost all of your infrastructure from the cloud. The great thing is, I mean, look at observe. >>We have no people running data center operations, none, right? We have no people building a database, non, you know, we use snowflake in the cloud. It runs on AWS. We have, we have one dev ops, uh, engineer. And so all the people in the company right now, we're focused on adding value, helping people understand and analyze data, uh, above that line. And we just pay for a service level and, and look, uh, as time goes by, there's going to be more and more services and that line's going to rise. And so, you know, what, what I care about and what I think a lot of CEOs care about is are most of my resources innovating above that sort of value creation line, um, because that's what people are going to pay for in our business. And I think that's, what's going to represent you, you know, sort of value add for you, you know, organizations big and small. >>Yeah. That's a good point. I want to shift to the next topic and then we'll get into some observability questions I have for you and update on your company. Um, complexity has been a big theme. That's come out of all the conversations with analysts that have come on the cube, as you hear it with Amazon, a lot of undifferentiated, heavy lifting, being extracted away to your point about value layers and competing on value. Amazon continues to do that all great stuff, but some are saying, and we had said on the cube, yes, two days ago you put them complexity behind the curtain. It's still complexity, right? So, so complexity with the edge is highlighted. Uh, even though they got green, uh, I, um, edge core Greengrass, which has core thing, IOT core, a lot of cool things happening, but it's still not yet super easy. So complexity tends to slow things down became striction, what's your view on this? Because taming, the complexity seems to be a post COVID pandemic mandate for cloud journeys. What's your thing. >>Yeah, I totally agree. I think, I think in certainly you look organizations that have been in existence, but you know, 30, 40 years, or maybe even 10 years look at there's an amount of technical debt and complexity that you build up over time. Um, but even newer companies, um, the way that people are building modern distributed applications and in some respects is, is more complex than in days gone by, you know, microservices. Um, some of which maybe you own some of which maybe you don't, and what you've gotta be able to do is, is see the big picture, you know, w w when, when there's something in my code, but then when am I making a call out to maybe a third party microservice and, and that microservices bailing out on me, like people have got to see the big picture. And I think what hasn't been available as people have changed the architecture and their applications, there hasn't been an equivalent set of innovation or evolution in the tools that they use to manage that environment. And so you, you, you, you've got this sort of dichotomy of, uh, a better way for software developers to write code and deploy it into production microservices. But at the same time, you don't have good information and good tools to make sense of that complexity. >>That's great stuff. Jeremy Burton is here. He's the CEO of observe Inc cube, alumni, VIP cube alumni, by the way, has been on the cube every year, since the Q has been around 2010, when he took the new job as the CMO of EMC prior to being bought by Dell, Jeremy, you're a legend in the industry, certainly on as an executive and a marketer. And as an entrepreneur, um, I gotta ask you observe Inc, your company now, um, you're right in the middle of all this, you, you got a big bet going on. Could you share, in your opinion, your words, what is the big bet that you're making with observing? Uh, what are you betting on? How do you see the preferred future unfolding and where are you guys going to capture that value? >>Yes, I I'll big bat. Hey, uh, really is to take a new approach, um, in, in, in, in terms of enabling people to observe their systems, that the term observability actually goes back, uh, to a guy in control systems theory in the sixties. And then it's got quite a simple definition, which is, you know, being able to determine the, uh, I've been able to diagnose a system by the telemetry data that it emits. So let's look at the external outputs. And then based on that, can I determine the internal state of the application? And so from the get-go, we felt like observability was not about building another tool, right? We're not, you know, it's not about building another monitoring tool, a logging tool. Um, it's about analyzing data. And I, I was struck many years ago. Uh, I spent a bit of time with, with Andy McAfee, uh, from the sea sail lab at MIT. >>And he made a statement that I thought at the time was quite profound, which he said, look, everything's a matter of data. If you have enough data, you can solve any problem. And that stuck with me for a long time. And, um, you know, observe really what we do is we ingest vast quantities of telemetry data. We treat everything as events and we try and make sense of it. And the economics of the infrastructure now is such, that is you truly can ingest all the Alltel telemetry data and it's affordable, right? I mean, one of the wonderful things that Amazon has done is they've brought you, you know, very cheap, affordable storage. You can ingest all your data and keep it forever. Um, but, but now can you make sense of it? Well, you know, compute is pretty cheap these days and you've got amazing processing engines like snowflake. >>And so I was sense was that if we could allow folks to ingest all of this telemetry data process, that data and help people easily analyze that data, then they could find almost any problem that existed, uh, in their applications or in their infrastructure. So we really set out to create a data company, which I think is fundamentally different to, to really what everybody else is doing. And today we're troubleshooting distributed applications, but I think in future, we, my hope is that we can, we can help people analyze almost anything around their applications or infrastructure. >>And what's the use case problem statement that you're entering the market on? Is it just making sure microservices can be deployed as a Kubernetes? Is it managing containers? Is there a specific, um, customer adoption use case that you're focused on right now? >>Yeah, we've tried to target our ideal customer if you like has been the three or 4,000, uh, uh, SAS companies. Uh, we're, we're really focused on the U S right now, but three to 5,000 SAS companies, um, predominantly, uh, obviously running on AWS often, uh, Kubernetes infrastructure, but, you know, people who, uh, having a hard time, uh, understanding the complexity of the application that they've created, and they're having a hard time understanding, uh, the experience that their customers are having and tracking that back to root cause. So, you know, really helping those SAS companies troubleshoot their applications and having a better customer experience that's where the early customers are. And if we can do a good job in that area, I think we can, you know, over time, you know, start to take on some of the bigger companies and maybe some of the more established companies that are moving in this, this digital direction. >>Jeremy, thanks for sharing that. And I got one last set of questions for you around the industry, but before I get there, give a quick plug for observe. What are you guys looking to do hire, I mean, give a quick, uh, a PSA on what's going on with observed. >>Yeah, so we're, uh, the company is now what a rough and tough. About three years old, we got about 40 people. Uh we're well-funded by sort of Hill ventures. Uh, they were the original investors in, in snowflake. Um, and, um, yeah, I mean, we we've, we've well, more than doubled in size since the COVID lockdown began. We had about 15 people when that began. We've got almost 40 now. Um, and I would anticipate in the next year we're, we're probably going to double in size again, but, um, yeah, really the core focus in the company is, is understanding and analyzing vast quantities of data. And so anybody who is interested in, uh, that space look us up >>Mainly any areas, obviously engineering and the other areas okay. >>Near in all over. I mean, we, you know, w w w as you'll see, if you go to observing.com, we've got a pretty slick front end. Uh, we invested very early on in design and UX design. So we believe that you are, can be a differentiator. So we've got some amazing engineers on the front end. Uh, so going to can always do with the help there, but obviously, um, you know, there's a data processing platform here as well. Um, we, uh, we do run on top of snowflake. We, we do have a number of folks here who are very familiar, uh, you know, with the snowflake database and, and how to write efficiency equals. So, so front and backend. Um, we very soon, I think we'll be starting to expand the sales team. Um, we're really starting to get our initial set of customers and the feedback loop rule in rolling into engineering. And my hope would be, you know, probably early part of next year, we re we really start to nail the product market fit. Um, and we've got a huge release coming in the early part of next year where that the metrics and alerting functionality will be in the product. So, yeah, it's, it's sort of all systems go right now. >>Congratulations. Love to see the entrepreneurial journey. We'll keep an eye out for you and you're in a hot space. So we'll be riding, you'll be riding that wave, uh, question for you on the, um, just kind of the industry, uh, you're in the heart of Silicon Valley. Like I am honestly, I'm fellow Alto, you're up in the Hillsborough area. Um, I think you're in Hillsborough, right? That's where you, where you live. Um, San Francisco, the Valley, the pandemic pretty hard hit right now. People are sheltering in place, but still a lot of activity. Um, what are you hearing in, um, in, in the VC circles, startup circles, as everyone looks at coming out of the pandemic and you look at Amazon and you look at what snowflake has done. I mean, snowflake was built on top of Amazon competing against Redshift. Um, okay. They were hugely successful at doing that. So there's kind of this new playbook emerging. What are, what are people talking about? What's the scuttlebutt. >>Yeah. I mean, clearly TAC has done very well throughout what has been, you know, like just a terrible environment. Um, I think both kind of socially and economically, and I think what's going on in the stock market right now is probably not reflective of the, of the economic situation. And I think a lot of the indices are dominated by tech companies. So you, if you're not careful, you can get a little bit of a false read. Um, but look, what is undisputed is, is that the world is going to become more digital, more tech centric than, than less. Um, so I think there is a very, very bright future, you know, for tech, um, that there is certainly plenty of VC money, um, available. Um, you know, that is not really changed materially in the last year. Um, so if you have a good idea, if you're on one of these major trends, I think that there is a very good chance that you can get the company funded. >>Um, and you know, our, our expectation is that, you know, next year, obviously industries are going to return to work that have been dominant maybe for the last six, nine months. And so some parts of the economy should pick up again, but I would also tell you, I think certain, uh, sort of habits are not going to die. I mean, I think more things are going to be done online and we've gotten used to that way of working and, and you know, what, not, some of it is measurable. I don't know about cocktails over zoom, but working with customers, um, in some respects is easier because they're not traveling, we're not traveling. So we both have more time. Uh, it's sometimes easy to get meetings with people that you would never get. Now. Now, can you do an efficient sales process, education proof of concept? You know, those processes maybe have to grow up a little bit to be taken online, but I think the certain parts of the last, maybe six to nine months that we don't want to throw away and go back to the way we were doing it, because I think, you know, maybe this way of doing it is, is more efficient. >>What do you think about the, uh, entrepreneurial journeys out there? Obviously, um, Amazon we're here covering re-invent is really kind of, you know, building a massive compute engine. They've got higher level services and, you know, I've been speculating for years. I think snowflake is the first kind of big sign. That points to kind of what I said five years ago, which is there's going to be an opportunity for these other clouds as specialty clouds. I called them might be the wrong word, but snowflake basically built on top of Amazon, you know, most valuable company ever on wall street, uh, IPO on someone else's cloud. So is that a playbook? I mean, is that a move? I mean, this is kind of like a new thing. >>Yeah. I mean, that's, I mean, I, I feel like on databases, I've got a lot of history on management, Oracle almost 10 years. And you know, what snowflake does they did was they, they rearchitected the database explicitly for the cloud. I mean, you can run Oracle on the cloud, but, but it, but it doesn't do things the way that snowflake does it. Right. I mean, snowflake uses commodity storage. It uses S3 it's elastic. And so when you're not using it, you're not paying it. And these things sound very simple and very obvious now, which is I think what, what, what the genius of the founders, you know, Ben Warren and Tre, uh, work, and, and I think there will be other costs, you know, categories of infrastructure that will get rearchitected and reinvented for the cloud. And, you know, I've got equally big opportunities. Um, and so, yeah, I mean, I think the model, I believe firmly that the model is if you're a startup, you don't need to waste a lot of time, like reinventing the wheel on data center, infrastructure and databases, and a lot of the services that you would use to construct an application. >>You, you, you can start, you know, if, if the building that you're trying to build is like 12 floors, you can start at the eighth or ninth floor. Um, you know, I've, I've got like what three or 400 quality engineers at snowflake that are building our database. I don't, I don't need to do that. I can just piggyback on top of what they've done and add value. And, you know, the, the, the beautiful thing, you know, now, if you're a business out there thinking of, of, of, of becoming digital and reinventing yourself, or you're a startup just getting going, there's a lot of stuff you just don't have to build anymore. You just don't even have to think about it. >>Yeah. This is the new program of bull internet. It's internet, truly 2.0 or 3.0, whatever 4.0, a complete reset of online. And I think the pandemic, as you pointed out on many cube interviews and Andy Jassy send his keynote is on full display right now. And I think the smart money and smart entrepreneurs are going to see the opportunities. Okay. >>Yeah. It comes back to ideas and a great, I mean, I've always been a product person. Um, but look at great idea, a great product idea and a great product idea that, that capitalizes on the big trends in the industry. I think there's always going to be funding for those kinds of things. I don't know a lot about the consumer world I've always worked in, in B2B, but, um, you know, the kind of things that you're going to be able to do in future. I mean, think about it. If storage is essentially free and compute is essentially free. Just imagine what you could do, right. Jeremy, >>This is the new consumer. Get out. Let's understand that. Finally, B2B is the new consumer enterprise is hot. I was, again, it was riffing on this all week. All the things going on in enterprise is complex is now the new consumers now all connected. It's all one thing. The consumerization of it, the condition of computing has happened. It's going on. So you're a leader. Thank you for coming on. Great to see you as always, um, say hi to your family and stay safe. >>Yeah, you too. Thanks for the invite. Always, always a pleasure. >>Jeremy Burton breaking down the analysis of day two of week three of re-invent coverage. I'm John furry with the cube virtual. We're not in person anymore. Virtualization has allowed us to do more interviews over 110 interviews so far for re-invent and tomorrow, Thursday at two o'clock, Andy Jassy will spend 30 minutes with me here on the cube, looking back at re-invent the highs, the lows, and what's next for Amazon web services. I'm chef Aria. Thanks for watching.

>> Live from Orlando, Florida It's the Cube covering Enterprise Connect twenty nineteen brought to you by five nine. >> Hello from Orlando. We are at Enterprise Connect twenty nineteen, and we're being very graciously hosted by five nine, which is the intelligent Cloud Contact center. We had a great few days, two minute minute myself talking with customers, partners, vendors on this massive change and enterprise, communication and collaboration. We're excited to welcome back to the key one of our alumni, Zs Caravella, the founder and principal analyst at Zeke Research. These It's great to have you here, >> Dawson. To me. Here >> you are. You should have the i p status at Enterprise Connect because you have been to this event some twenty times. >> I believe it's my twentieth. >> Can't imagine. So they didn't They should have rolled out the red carpet. Maybe we'll put a note >> in next year, >> but Yeah. There you go. I >> want to get my own booth. >> There you go. But I can't imagine how much this event has changed. And just your perspectives on Day three here of e. C nineteen and some of the vendors that you're like, Wow. A few years ago, you would never have seen a so and so here. >> Yeah, the shows massive compared to what it used to be the Remember when I first started coming to the show floor was maybe if I was a quarter the size, I mean generous, and it was really dominated by just a handful of companies. But since then, it's gone through several transitions the i p to software to the cloud on. That's gotten a lot more companies interested. And I think also, finally, businesses starting understand that if you're going to transform digitally right, communications has to be part of that fact. If you look at any piece of research right that I know there's a walker study throwing around saying by twenty twenty customer experience to be the number one brand differentiator, that's that's already happening. It's already the number one brand differentiator. And so because of that, more and more companies are now interested in communications. So, you know, ten years ago, fifteen years ago, we didn't have Amazon here. We didn't have Microsoft here. We didn't have Oracle here, but it's been a great thing for the show to see all these other companies that really have really great presidents validate what we've been saying for a long time, and it's a much different show today than it was. >> Yeah, it's really interesting that the thing that opened my eye is some of the companies that air here. I wish I knew which brand used these technologies so that if and when I do have an issue, I'm not gonna have that horrible customer experience that you know we've had in the past. It's like, you know, if I wanted to make a call, it's like, Can I even make a call? And, you know, do I actually get through the I V R. Things like that? I like how you set it up there. Some of these pendulums swings some of these waves of technology. Um, let's talk a little bit about voice because this used to be called Voice Khan, and it went through a rebranding because, you know, voice was in a little bit of kind. But, you know, we know voices. It's still very important. How does that fit in the hall >> when I went through that rebound, Frankly, voice wasn't sexy anymore. Everyone is talking about unified communications. No one was going to call anybody ever again. We're just gonna message or social each other to death and what's happened is voice is kind of important, right? And I think one of the undersea and friends to look at is that voice is becoming simultaneously less important and more important. What I mean by that is that they sound like a little bit of an oxymoron. But if you look across all age demographics right there, everybody has a prefered mode of communications, and it's rarely voice to start a conversation with the company. You message them your social, um, send them an e mail. But somewhere in there, you you eventually want to talk to somebody, and a that moment s o to start the conversation voices less important. But at that moment, you now want to have a conversation with uneducated agent who knows what your problem is and can help you quickly. And so now voices Mohr important than it's ever been before where, but I think the buried entry wasn't all that high, but voices, you know, it's it's important, it's sexy, and especially when people are dealing with emotional issues, they're dealing with money problems right in front of get a refund. If I'm trying to check on the status of my health, I want to talk to somebody. But when I want to talk to somebody, I want to get that conversation with over. It's possible. I think the bar's been raised as you mentioned to. You used to think that the dreaded Ivy are. If you have a dread and ivy are experience, you just want to business that company anymore, right? And so the stakes are higher than the bar's been raised on. What voices >> are you saying that the customers that you were talking to are now starting to get much more prescriptive in terms of understanding their customer journeys and their preferences? You know, before they used to go, we assume we're talking to millennials. They only want they only want ASA Master. Our company's starting to get more focused on. Alright, let's actually do analysis and determine if a voice only one of the next channels that we need to enable, >> uh, well, I wish they were. I think we're really in the early early innings that I think the best companies in the world are doing that. If you look at companies with very high, uh, NPS scores and customer SAT scores there doing that thing already and I think it's a good lesson for the rest of the industry. If you're not doing that, you're gonna fall behind pretty quickly. And I think that is driving companies more to the Saami Channel experience Where, uh, from, uh, from an analytic standpoint, you really have to understand your customer, not at the demographic level, but almost at a custom level because everyone's different, right? I think that's, uh, that's never been possible before. But today, because we've got bigger data sets. Things were in the cloud rise of artificial intelligence. It's made all the stuff possible. So companies like I said, the best cos the world to taken advantage of and they're having a, you know, big differences. That's why there's been such a huge swings in the market leadership right there cos we never heard of before. Market leaders and brands we trusted loved before they're gone. >> Yeah, I'm glad you brought that up, because every company we talked to this week that that CX is at the center of what they're talking about. So, in your research, what is differentiating though those new leaders and, you know, causing some of those swings in the market place hot out of the customer. Look at these and help differentiate and and ever changing marketplace. >> Well, it's what's going on today. It's really about being more contextual, having a deeper understanding a wire. Customers calling, uh, how you could help him faster understanding maybe what products they own. You know what? What are some of the adjacent ones? Ah, no. I think that's going very quickly, become table stakes. And I think where we're moving to is we're going to shift customer service from being largely inbound, driven and reactive. And that's where they I can help react faster to being Mohr, outbound driven and pearl active. Right? So, for instance, let's say I buy a connected refrigerator and my water filter needs changing. Well, right now, I still have to recognize that. And maybe I call that refrigerator company and they can proactively help me because they understand what I have. And they've got a great arm, the Channel contact center. But ultimately that should be a reverse. They should contact me, maybe through a text message saying, Hey, you're we noticed your water filter needs changing. Can we send you one? Yes, it comes and then maybe I call the agent and say, Can you help me install it? Right? So I think within the next three, four years, we're going to see a lot of customer service, Uh, where contextual is the table stakes and then the ability to predict what your customer wants. That's going to be the differentiator. And frankly, that's really exciting. I mean, if you think we've seen change of this industry as you mentioned in the last five years, wait for the next five. >> When you're talking with customers or even doing research and and other venues, it's to mention CX. We talk. We've been talking about it all week, but I get curious when I hear the customer experience and the agent experience just think, How are they not how they separate because of the Asian isn't empowered to be able to, whether it's no the right channel. But I want to be communicated with or have the information where the context about why I'm calling, then the customer experience, right? >> Yeah, well, they're very tightly linked together. You can't have a good customer experience that a good agent experience and you may have the best trained agents in the world that are the most empathetic that are incredibly sensitive with what people want. But if they don't have the data, you're going frustrate your customer. And everybody's been through that situation where you get transferred to somebody else and you gotta start that whole conversation over again and eventually you just hang up and say, I don't want ever to business. So I think you're right. Agent experience Customer experience are very tightly interwoven, and they're they're really dependent on one another. You can't you can't do without the data. And again, that's where all these friends of a I come into play because they're able to send better information to the agents faster, really, through an assistive technology versus replacement. Right? >> So when we came into this show, we knew that the wave of cloud had made a big transformation. We're starting to hear a I is the next wave everybody's talking about. I believe I read something that that you had written that was talking about, you know, whether that is something just internal the company build in versus how it interacts with the customer. Where do you see I having the biggest impact kind of in the short term, and nowhere is that more long. >> It's a great question because I ask my customers all the time. Should we be using intelligence bots? Or if you saw the Google Duplex Nemo, where they have on a I call in order pizza I think it was or something like that. So is a I ready to talk to people? And I think if you think of the entire world of interactions on a two by two grid is an analyst would like to buy two grids, right? And you put complexity of conversation on one axis and frequency of interactions if it's hiking, or if it's low complexity, high frequency, that might be okay to try and automate through a But other than that, everything should flipped. Agent. And I think right now we're very early in the cycle, and so is a business. I'm not sure I trust today. I tow always have the right answer, but it makes a great assistant technology to recommend to the agent. This is what you should say, and the great thing about that is, if the agent says no, that's stupid and says that wasn't helpful. That becomes the input to the learning mechanism for the A I so overtime will get smarter and smarter. But if you if you want to think about just the role of it now, I always use the analogy is like a self driving car. I'm not sure if either one of you would want to jump in a car that has no driver, no steering wheel, no controls. But there's a lot of great aye aye technology in a car like lane change assist, parallel parking assist things like that that can make you a better driver. So let's make our agents better drivers by giving him those assistive technologies. And that's the the short term vision long term. Who knows? But I But I think oh, if company's heir to aggressively they II, they're actually gonna create a nod. The opposite effect, where they hurt customer experience. It's the people that make a difference, so let's make those people better. >> That's one of the things that we've heard consistently throughout this event is the empathy factor machines can't bring. That's really got to be the humans with the A I to deliver on idea, hopefully optimal experience, too. Whatever customer has whatever issue on the back end. >> Yeah, in fact, Roman always talks about that as well. The CEO of five nine and I think he's right from that. Regarded is about having the knowledge of the customer in the empathy to understand. Put yourself in the customer's position and this to your point. Lisa, about CX. In Asian experience, we tied a couple together. If the Asian distressed because they don't have the right information and they're trying a message, this person, or look something up in the database, that frustration is going to come through to the customer. And that further frustrates the customer, right? So of the agents, armed with the right information, they can spend more time focused on the customer and less time trying to find the data that, frankly, they should have at their fingertips all the time. >> So speaking of five nine, you recently attended their analyst event. >> I did >> on. We've had the executives on the team. You know, Jonathan on earlier this week, you know, rock star background. We're goingto throwing on a little bit later. We know him from his Cisco days without breaking any India's, you know, give us a little bit of the insight as to, you know, five nine. You know, what have they been doing? Well, what's what's the new team driving them forward towards? >> Well, I mean, if you look at their stock price from Roland joined, it's it's more than doubled. So obviously there's, um, some good growth there. I think. What? I've always believed that it's very difficult to compete on product alone, right? And if you believe this whole world of it is this customer experience, that's what they do really well, the customers, their customers have a great experience here with five nine, they have a great service organization that makes sure that when you buy five nine, you have a good on boarding experience that set up the way you want it, and that services business makes a big difference. Now they've always had that. Now, where I think the new executive team has made a difference is helping the company understand the scale, move upmarket, more enterprises because the needs their different than down market. And so I think you know, they're gonna have a big impact on the future of five nine. Frankly, I think a lot of what you've seen for growth in the last year has been stuff that was put in place. But I know they're working on a lot of the AI capabilities. We're not breaking in the NBA's. I can tell you that the demonstrations that Jonathan Rosenberg, who's in there incredibly smart guy, I mean he might be the smartest guy in this industry was giving around. How a I can impact customer experience was the best set of concrete examples that I've seen today because it's really easy to give me a pie in the sky hypothetical things. But he really boiled it down in a very grand your level of this possible. This is possible and I'm expecting over the next year, five nine customers will see those things. >> They've done really well in the enterprise market. I think last year in twenty eighteen, they closed very, very strongly. Also, a lot of growth in there. Custom enterprise customers with a Million and Ahrar plus What are you seeing, though, in terms of some of the smaller businesses that probably are facing a lot of the same challenges that enterprises are? Is this an area where they can also leverage five nine two really dial up and deliver Great CX, >> Yeah, but the line has moved up right of people interested in cloud services that used to be too small businesses, and now it's all kinds. But I think for a small business, you can look like a much larger business. I think there's a lot of companies people sometimes think that's a little risky deal the small company. But five nine is a very, very valuable tool because by having that information right away that agents fingertips, they're able to actually replicates, uh, large company experience and on almost validate that the customer made the right decision using them. So I think up and down the stack it for five nine. They provide value tow companies of all sizes. Today, one of them, you know, the interesting aspects of what I've seen two is everybody talks about this twenty four billion dollars tam for Contact Center. I know I've been in that eye, and may I say that because that twenty four billion dollars tam is based on giving contact, Senator people contact center tools, but what I've been noticing over the last years, when people buy five nine, often it's not contact center people using that using it. It's sales people in marketing people, field service. Anybody that needs customer info is using it. And I'll give an example. One of the customers that was at the five nine day I can't see you. They say who they are. They migrated all fifty contacts and regions five nine. And since then they've added one hundred mohr sales people using the tools. So now we've got one hundred fifty people using five nine when there was only fifty contacts. Generations you can see the value is starting to spread across the company, and I think that's a pretty exciting thing. >> It's been interesting we've seen at the show. And in some of the interviews, that line between kind of unified communications and contact center seems to be blurring. It seems to be that >> well, everybody needs that data on the customer info. I actually cameras closer to forty. Forty five billion. To be frank, really, every anybody who uses a serum tool should have five nine capabilities. >> Zia's Thank you so much for sharing your insights and your energy on Day three. If Enterprise connect nineteen, we appreciate your time Thank you. First two minute, man. I'm Lisa Martin. You're watching the Cube?

(upbeat music) >> Narrator: Live from Vancouver, Canada, It's theCUBE. Covering OpenStack Summit, North America, 2018. Brought to you by Red Hat, the OpenStack Foundation, and its ecosystem partners. >> Welcome back to theCUBE's coverage of OpenStack Summit 2018, here in Vancouver. Three days wall-to-wall coverage. I'm Stu Miniman with my cohost, John Troyer. Happy to welcome back to the program, Radhesh Balakrishnan, who is the general manager of OpenStack with Red Hat. Radhesh, great to see you. It's been a week since John talked to you, and always good to have you on at the show. >> Great to be on. Good to be here talking about OpenStack at OpenStack Summit. >> Yeah so, look, OpenStack is in the title of your job. I believe, did we have a birthday cake and a party celebrating a certain milestone? >> That is indeed true; so it's the fifth anniversary of that fact that we've had a product, Red Hat OpenStack Platform, on the market. And so, we've been doing a little bit of a look back at how far we have come in the last five years as well as looking ahead at, you know, how does the next three to five years shape as well. >> Yeah, Radhesh, I'm going to date myself and when I think back to, gosh it was 18 years ago, I was working with Linux, and there were kernels all over the place and things like that. And then, I worked for an enterprise storage company and was like, ugh, like keeping up with Chrome.org was a pain in the neck. There came out this thing called Red Hat Advanced Server that was like, oh wait, we can glom onto this, we can support this with our customers, and that eventually turned into RHEL, which, of course, kind of becomes the main standard for how to do Linux. I feel like we have a lot of similarities. >> Radhesh: Absolutely, absolutely. >> In how we did. RHOSP, I believe, is the acronym, so. >> That's exactly right, and we like to have long names. >> Which are very descriptive, but Red Hat OpenStack Platform, fundamentally, to your point brings the same valid proposition that RHEL brought to Linux, to OpenStack, with the twist that, it's not just curated OpenStack, but it's a co-engineered solution of Linux and Cavium and OpenStack. And along the way we learned that, look, it's not just OpenStack and the infrastructure solution. It's done in conjunction with the software-defined storage solution or it's done in conjunction with software-defined networking. Or, fast-forward all the way now, it's being done in conjunction with cloud-native applications running on top of it, right? But regardless, in five years we've been able to grow to address these different demands being placed at infrastructure level, and at the same time evolved to address new-use cases as well; Telco is an example of that. >> Radhesh, let's spend a couple of minutes, though, on the OpenStack Platform itself from Red Hat. Some of the things, guys, that you were bringing to market, I know we talked about, here at the show, fast-forward upgrades, for instance were, they were just introducing, and maybe some other things in the Queens release that you all are bringing forward and have engineered. >> Yeah, thanks for that question, very topical, in the sense that yesterday we launched OSP 13, which is the latest and greatest version based on Queens release. If you look at the innovation packed in that it fundamentally falls in three buckets. One is the bread part that you talked about, whereby, anybody who is standing on OSP 10, which was the prior, long-release lifecycle product, over to 13, how do you kind of get over there in a graceful manner is the first area that we have addressed. The second area is around security, because how do you make sure that OpenStack-based clouds are secure by default, from the day you roll out all the way to until you retire it, right? I don't know if there's going to be a retirement, but that's the intent of all the security enablements that we have in the product as well. And the third one, how do we make sure that containers in OpenStack can come together in a nice manner. >> Yeah, the container piece is something else that, so a lot of effort, here at the show. They announced Kata containers, which, trying to give the security of a VM, lightweight VM. How does Red Hat look at Kata containers? I know Red Hat, you know Linux's containers, you know, very strong position, fill us in on that. >> Yeah, to maybe pull back a little bit and then look at the larger picture of there is the notion of infrastructure or the open infrastructure that you need and OpenStack is a good starting point for that. And then, you overlay on top of that an application deployment management configuration, lifecycle management solution that's the container platform called OpenShift, right. These are the two centers of gravity for the stack. Now, aspects such as Kata containers or Hubbard, which is for again, similar concept of addressing how do you use virtualization in addition to containers to bring some of the value around security et cetera, right? So we are continuing to engage in all these upstream projects, but we'll be careful and methodical in bringing those technologies into our products as we go along. >> Okay, how about Edge is the other kind of major topic that we're having here, I know I've interviewed some Red Hat customers looking at NFV solutions, so some of the big telcos you know specifically that use various pieces. What do you hear from your customers and help us kind of draw that line between the NFV to the Edge. Yeah, so Edge has become the center is kind of the new joke in the sense that, from an NFV perspective, customers have already effectively addressed the CORD errors and the challenges, now it's about how do you scale that and deploy that on a massive scale, right? That's a good problem to have. Now the goodness of virtualization can be brought all the way down to the radio Edge so that a programmable network becomes the reality that a telco or a carrier can get into. So in that context, Edge becomes a series of use cases. You know, it's not just one destination. Another way to say it is there is Edge an objective and there is Edge as a noun. Edge as the objective is a set of technologies that are enabling Edge, Edge networking, right. Edge management, for example, and then Edge as a destination where you have a series of Edge locations starting from CORD error center going all the way to radio. Now, the technology answers for all these are just being figured out right now. So you can say, you know, put crudely, KBM, OpenStack, containers, and Ansible will be all good elements that will come into the picture when it comes to a solution for all these footprints. >> Nice. Radhesh, maybe let's switch over to talk about the summit here, and the people here, filled with people being productive with OpenStack, right? Either looking at it, upgrading it, inheriting it. We talked to people in a bunch of different scenarios Red Hat, huge installed base, and you are good at helping and supporting, and uplifting, and upskilling a set of operators who started with Linux and now have to be responsible for an entire cloud infrastructure. Plus, now, at this conference, we've been talking about containers, we've been talking about open dev, right. That's again broadening the scope of what an operator might have to deal with. How does Red Hat look at that? How are you and your team helping upskill and enhance the role of the operator? >> Yeah, so I think it comes down to, how do we make sure that we are understanding the journey that the operator himself or herself is taking from a career perspective, right, the skill set of evolving from Linux and core automation-related skills to going to being able to understand what does it mean to live with cloud implementation on a day-to-day basis. What does it mean to live with network function virtualization as the way in which new services are going to be deployed. So, our course curriculum has evolved to be able to address all these needs today. That's one dimension, the other dimension is how do we make sure that the product itself is so easy that the journey is getting to a point where the infrastructure is invisible, and the focus is on the application platform on top. So I think we have multiple areas of focus to get to the point where it's so relevant that it's invisible, if that paradox makes sense. That's what we're trying to make happen with OpenStack. >> Radhesh, Red Hat has a very large presence at the show here; we were noting in the keynote the underlying infrastructure didn't get a lot of discussion because it is more mature, and therefore, we can talk about everything like VGPUs and containers, and everything like that. But Red Hat has a lot in the portfolio that helps in some of those underlying pieces. So maybe you can give us some of the highlights there. >> Absolutely, so we aren't looking at OpenStack as the be-all end-all destination for customers, but rather an essential ingredient in the journey to a hybrid cloud. So when you have that lens it becomes natural to you that a portfolio of our offerings, which are either first-party or in conjunction with our partners --we have over 400 partners with whom we have joint solutions as well -- so you naturally take a holistic view and then say, "How do you optimize the experience of ceph plus OpenStack for example." So we were talking about Edge recently, right, in the context of Edge we realize that there is a particular use-case for hyperconverged infrastructure whereby you need to collocate, compute, and store it in a way that the footprint is so small and easy to manage plus you want to have one life-cycle both for OpenStack and ceph right, so to address that we announced, right at hypercloud infrastructure for cloud, as an offering that is co-engineered between ceph team, or our storage team, and the OpenStack team. Right, that's just an example of how, by bringing the rest of the portfolio, we're able to address needs being expressed by our customers today. Or you look forward in terms of use-case, one thing that we are hearing from all our large customers, such as the Amadeus's of the world is, make the experience of OpenShift on OpenStack, easy to deploy and manage, as well as reduce the penalty of running containers on VMs. Because we understand the benefits of security and all of that, but we want to be able to get that without having any penalty of using a virtual infrastructure so that's why we're heavily focused on OpenShift, on OpenStack, as the form-factor for delivering that while continuing to work on things such as Kata containers as well as, you know, Kuryrs, as technology is evolving to make communities much richer as well as the infrastructure management at OpenStack level richer. >> You brought up an interesting point, we spoke a little bit yesterday with John Allessio and Margaret Dawson, about really that kind of multi-cloud world out there, because pieces like Kubernetes and Ansible, aren't just in the data center with this one stack, it's spanning across multiple environments and when we talk to customers, they do cloud, and cloud is multiple things in multiple places and changing all the time. So I'd love to get your viewpoint on what you hear from customers, how Red Hat's helping them across all those environments. >> Absolutely, so the key differentiation we see in being able to provide to our customers is that unlike some of the other providers out there, they're where they are stitching you with a particular private cloud, with the particular public cloud, and then saying, "Hey, this is sort of the equivalent of the AOL walled gardens, if you will, right, that's being created for a particular private and public cloud. What we're saying is fundamentally three things. First is, the foundation of Linux skills from RHEL that you have is going to be what you can build on to innovate for today and tomorrow, that's number one. Secondly, you can invest in infrastructure that is 100% open using OpenStack so that you can use commodity hardware, bring in multiple use-cases which are bleeding it, such as data lags, big data, Apache Spark, or going all the way to cloud-native application, development on top of OpenStack. And then last but not least, when you are embarking on a multi-cloud journey it is important that you're not tied to innovation speed of one particular public cloud provider, or even a private cloud provider, for that matter, so being able to get to a container platform, which is OpenShift, that can run pretty much everywhere, either on PREM or on a public cloud, and give you that single pane of consistency for your application, which is where business and IT alignment is the focus right now, then I think you've got the best of all the worlds. You know, freedom from vendor-lock in, and a future-proof infrastructure and application platform that can take you to where you need to go, right. So pretty excited to be able to deliver on that consistently as of today, as well as in the coming years. >> All right, we just want to give you the final word, for people out there that ... you know, often they get their opinion based on when they first heard of something. OpenStack's been around for a number of years, five years now, with your platform. Give us the takeaway for 2018 here from OpenStack Summit as to how they should be thinking about OpenStack, in that larger picture. >> The key takeaway is that OpenStack is rock-solid, that you can bring into your environment, not just to power your virtual machine infrastructure, but also baremetal infrastructure on which you can bring in containers as well. So if you're thinking about an infrastructure fabric, either to power your telco network or to power your private cloud in its entirety OpenStack is the only place that you need to be looking at and our OpenStack platform from end to end delivers that value proposition. Now the second aspect to think about is, OpenStack is a step in the journey of a hybrid future destination that you can get to. Red Hat not only has the set of surround products and technologies to round-up the solution, but also have the largest partner ecosystem to offer you choice. So what's your excuse from getting to a hybrid cloud today if not tomorrow? >> Well, Radhesh Balakrishnan, thank you for all the updates appreciate catching up with you once again. For John Troyer, I'm Stu Minimam, getting near the end of three days wall-to-wall coverage here in Vancouver, thank you so much for watching theCUBE. (upbeat music)

>> Narrator: Vancouver, Canada. It's theCUBE, covering OpenStack Summit North America, 2018. Brought to you by Red Hat, the OpenStack Foundation and its Ecosystem partners. (soft music) >> Hi, and you're watching SiliconANGLE Medias coverage of theCUBE, here at OpenStack Summit 2018 in beautiful Vancouver. I'm Stu Miniman with my co-host John Troyer. We've been here, this is now the third day of coverage, John. We've done a couple dozen interviews already. We've got one more day of coverage. We had some kind of perceptions coming in and I have some interesting differing viewpoints as to where we are for OpenStack the project, where this show itself is going. First of all John, give me your impressions overall. Vancouver, your first time here, city I fell in love with last time I came here, and let's get into the show itself, too. >> Sure, sure, I mean the show's a little bit smaller this year than it had been in past years. Some of that is because they pulled some of the technical stuff out last year, or a couple years ago. By being a little bit smaller, and being in a place like Vancouver, I get good energy off of the crowd. The folks we've talked to, the folks that have been going to sessions, have said they've been very good. The people here are practitioners. They are running OpenStack, or about to run OpenStack, or upgrading their OpenStack, or other adjacent technologies. They're real people doing real work. As we talk to folks and sponsors, the conversations have been productive. So, I'd say in general, this kind of a small venue and a beautiful city allows for a really productive community-oriented event, so that's been great. >> Alright, so John come on, on the analysis segment we're not allow to pull any punches. Attendance, absolutely is down. Three years ago when we were here it was around 5500. Mark Collier, on our opening segment, said there was about 2600. But two-year point, I've not talked to a single vendor or attendee here that was like, "Oh boy, nobody's here, "it's not goin' on." Yes, the Expo Hall is way smaller and people flowing through the Expo Hall isn't great all the time, but why is that? Because the people that are here, they're in sessions. They have 40 sessions about Edge Computing. Hot topic, we've talked a bunch about that. Interesting conversations. There is way more in Containers. Containers for more than three years, been a topic conversation. There's so many other sessions of people digging in. The line you've used a couple a time is the people here are people that have mortgages. In a good way, it means these are jobs, these are not them, "Oh, I heard about "this cool new thing, and I'm going to "go check out beautiful Vancouver." Now, yes, we've brought our spouses or significant others, and checking out the environment because yeah, this place is awesome, but there's good energy at the show. There's good technical conversation. Many of the people we've talked to, even if they're not the biggest OpenStack fans, they're like, "But our customers are using this in a lot of different ways." Let's talk about OpenStack. Where is it, where isn't it? What's your take from what you've heard from the customers and the vendors? >> Sure, I definitely think the conversation is warranted. As we came in, from outside the community there was a lot of conversation, even backchannel, like why are you going to OpenStack Summit? What's going on there, is it still alive? Which is kind of a perception of maybe it's an indication of where the marketing is on this project, or where it is on the hype cycle. In terms of where it is and where it isn't, it's built into everything. At this point OpenStack, the infrastructure management, open infrastructure management solution, seems to be mature. Seems to be inside every Telco, every cable company, every transportation company, every bank. People who need private resources and have the smarts and power to do that have leveraged OpenStack now. That seems stable. What was interesting here is, that that doesn't speak to the health overall, and the history of, or the future of the project itself, the foundation, the Summit, I think those are separate questions. You know, the infrastructure and projects seem good. Also here, like we've talked about, this show is not just about OpenStack now. It's about Containers, it's broadening the scope of these people informally known as infrastructure operators, to the application level as well. >> Yeah, if you want to hear a little bit more, some two great interviews we did yesterday. Sean Michael Kerner, who's a journalist. Been here for almost every single one of the OpenStack shows. He's at eWeek, had some really good discussion. He said private cloud, it doesn't exist. Now, he said what does he mean by that? There are companies that are building large scalable cloud with OpenStack but it's like if some of the big China Telecom, big China cloud companies. Oracle and IBM have lots of OpenStack, in what they do, and yes there are, as you mentioned, the telcos are a big used case. We had some Canonical customers talking about Edge as in a used case for a different type of scalability. Lots of nodes but not one massive infrastructure as a service piece. If I talk, kind of the typical enterprise, or definitely going the SNE piece of the market, this is not something that they go and use. They will use services that have OpenStack. It might be part of the ecosystem that they're playing, but people saying, "Oh, I had my VMware environment "and I want to go from virtualization "to private cloud" OpenStack is not usually the first choice, even though Red Hat has some customers that kind of fit into some of the larger sides of that, and we'll be talking to them more about that today. Randy Bias is the other one, take a look. Randy was one of the early, very central to a lot of stuff happening in the Foundation. He's in the networking space now, and he says even though he's not a cheerleader for OpenStack, he's like, "Why am I here? "That's where my customers are." >> Right, right. I mean, I do think it's interesting that public cloud is certainly mentioned. AWS, Google, et cetera, but it's not top of mind for a lot of these folks, and it's mentioned in very different ways depending on, kind of, the players. I think it's very different from last week at Red Hat Summit. Red Hat, with their story, and OpenShift on top of OpenStack, definitely talked public cloud for folks. Then they cross-cloud, hybrid-cloud. I think that was a much different conversation than I've been hearing this week. I think basically, kind of maybe, depends on the approach of the different players in the market, Stu. I know you've been talkin' to different folks about that. >> Yeah, absolutely. So like, Margaret Dawson at Red Hat helped us talk about how that hybrid-cloud works because here, I hate to say it's, some oh yeah, public cloud, that's too expensive. You're renting, it's always going to be more. It's like, well no, come on, let's understand. There's lot of applications that are there and customers, it's an and message for almost all of them. How does that fit together, I have some critiques as to how this goes together. You brought up another point though John, OpenStack Foundation is more than just OpenStack projects. So, Kata Containers, something that was announced last year, and we're talking about there's Edge, there's a new CI/CD tool, Zuul, which is now fully under the project. Yes, joke of the week, there is no OpenStack, there's only Zuul. There are actually, there's another open-source project named Zuul too, so boy, how many CI/CD tools are out there? We've got two different, unrelated, projects with the same name. John, you look at communities, you look at foundations, if this isn't the core knitting of OpenStack, what is their role vis-a-vis the cloud native and how do they compare to say, the big player in this space is Linux Foundation which includes CNCF. >> That's a good one. I mean, in some sense like all organic things, things are either growing or shrinking. Just growing or dying. On the other hand, in technology, nothing ever truly dies. I think the project seems mature and healthy and it's being used. The Foundation is global in scope and continues to run this. I do wonder about community identity and what it means to be an OpenStack member. It's very community-oriented, but what's at the nut of it here if we're really part of this cloud-native ecosystem. CNCF, you know, it's part of Linux Foundation, all these different foundations, but CNCF, on the other hand, is kind of a grab-bag of technology, so I'm not sure what it means to be a member of CNCF either. I think both of these foundations will continue to go forward with slightly different identities. I think for the community as a whole, the industry as a whole, they are talking and they better be talking, and it's good that they're talking now and working better together. >> Yeah, great discussion we had with Lisa-Marie Namphy who is an OpenStack Ambassador. She holds the meat up in Silicon Valley and when she positions it, it's about cloud-native and its about all these things. So like, Kubernetes is front and center whereas some of the OpenStack people are saying, "Oh no, no, we need to talk more about OpenStack." That's still the dynamic here was, "Oh, we go great together." Well, sometimes thou dost protest too much. Kubranetes doesn't need OpenStack, OpenStack absolutely must be able to play in this Container, cloud-native Kubranetes world. There's lots of other places we can learn about Kubranetes. It is an interesting dynamic that have been sorting out, but it is not a zero-sum game. There's absolutely lots, then we have, I actually was real impressed how many customers we got to speak with on the air this time. Nice with three days of programming, we had a little bit of flexibility, and not just people that were on the keynote stage. Not just people that have been coming for years, but a few of the interviews we had are relatively new. Not somebody that have been on since very early in the alphabet, now we're at queens. >> Right. >> Anything more from the customers or that Container, Kubranetes dynamic that you want to cover? >> Sure, well I mean just that, you know, Containers at least, Containers are everywhere here. So, I think that kind of question has been resolved in some sense. It was a little more contentious last year than this year. I'm actually more bullish on OpenStack as a utility project, after this week, than before. I think I can constantly look people in the eye and say that. The interesting thing for me though, coming from Silicon Valley, is you're so used to thinking about VCs and growth, and new startups, and where's the cutting edge that it's kind of hard to talk about this, maybe this open source business model where the customer basis is finite. It's not growing at 100% a year. Sometimes the press has a hard time covering that. Analysts have a hard time covering that. And if you wanted to give advice to somebody to get into OpenStack, I'm not sure who should if they're not in it already, there's definitely defined use cases, but I think maybe those people have already self-identified. >> Alright, so yeah, the last thing I wanted to mention is yeah. Big thank you to our sponsors to help get us here. The OpenStack Foundation, really supportive of us for years. Six years of us covering it. Our headline sponsor, Red Hat, had some great customers. Talked about this piece, and kind of we talk about it's practically Red Hat month on theCUBE for John with Red Hat Summit and OpenStack. Canonical, Contron, Nuage Networks, all helping us to be able to bring this content to you. Be sure to check out theCUBE.net for all the coverage in the past as well as where we'll be. Hit John Troyer, J. Troyer, on Twitter or myself, Stu, on Twitter if you ever have any questions, people we should be talking to, viewpoints, whether you agree or disagree with what we're talking about. Big thanks to all of our crew here. Thank you to the wonderful people of Vancouver for being so welcoming of this event and of all of us. Check out all the interviews. For John Troyer, I'm Stu Miniman. Thanks for watching theCUBE. (soft upbeat music)

>> Hey, welcome back everybody, Jeff Frick here with theCUBE. We're in downtown San Francisco at the Professional BusinessWomen of California Conference. It's the 28th year, Jackie Speier started it a long time ago and now it's grown to 6,000 people. It's a pretty amazing conference, it crosses all indrustries and actually a lot more than California as well. And we're excited to actually have somebody to come talk to us about the conference itself. It's Deepti Srivastava, she's a Project Manager of Google Cloud from Google. Great to see you again, last we saw you, I looked it up was 2014 >> I know. >> at Topcoder Open. >> Indeed. >> And you were doing great work then, you were on a panel with a bunch of high school girls. I remember they'd bust in a couple of busloads of high school girls and you and a couple other mainly young professional women talkin' to 'em about the life of an engineer. So you're still doin' good things. >> I hope so. (laughs) >> Absolutely. >> I hope so, yeah, it's a passion of mine and I'm really happy to bring it to something like PBWC where I'm on the board. And we do a bunch of work across industries and across all levels. PBWC's mission is to work for gender equity and equal pay for women across all industries and in all professional settings. >> Right. >> That includes young professionals, as well as the pipeline of professionals coming in. >> That's terrific. So we could talk about your day job all day long. (Deepti laughs) Google Cloud's kickin' tail, you guys had your big conference a couple weeks back-- >> Here in fact. (chuckles) >> Here in Moscone West, right? >> Yeah. >> But in terms of what you're doing here with PBWC, give us a little bit of the history. So we know it was started by Jackie Speier, I think you said 1988. >> Yeah. >> That's just amazing. >> I know. >> Obviously it's much more than California. >> Yeah. >> But what is the top-level mission and how has the conference evolved over the last several years? >> So Professional BusinessWomen of California, as you said was started by Congresswoman Jackie Speier and Judy Bloom, who's a co-founder. And we still exist and we've been doing this for so long and we really care about our mission, which is to work for basically gender equity and equal pay as I said, for all professional settings for women. And in this particular case, this conference we are talking about inclusion. And we chose this theme because we really think it's pertinent to what's going on right now in the world and in our country. And we, PBWC, believe that the things that unite us, the potentials and aspirations that unite us are greater than our differences and things like that. So we want to make a statement and really address the inclusion work that we do, and the inclusion work that's required for all of us to really move forward as a country and as a people. And if you look at our lineup of speakers today, we really do walk the talk that we're talking about. We have amazing speakers today with Rosario Dawson to Taraji P. Henson and all the way to Secretary Clinton who's closing out our day today, we are so excited to have her. And there's nobody better to represent breaking the glass ceiling than she has so we're very excited to hear. >> And what a get, I think I heard that it's her first public speaking engagement post the election. >> Yeah, I know. And it's very exciting because again, I think we're all about coming together and rallying and being a force for good. The conferences, that's our aim ultimately as an organization. And having her here to give her speech, first public appearance after the election last year, very exciting I think. >> Right, right. >> And we're very excited to hear from her. I'm already inspired by the thought that she's going to be here. >> And really a big part of the theme was kind of the strategy work is done, everybody knows it's good. Now it's really time for the rubber to hit the road. It's about execution and about taking steps and measuring. And a lot of the real concrete, nuts-and-bolts activities that need to happen to really move this thing down the road. >> You mean like gender equity and-- >> Yeah, yeah. >> Yeah, absolutely. I think it's been a topic for awhile and I think, exactly, we need to have the rubber hit the road, we have to get together, we have to have actionable plans and that's what a bunch of our seminars today talk about. How to address those things in your, we really want to empower women and actually people of all backgrounds and ages and all sorts of people to take charge of their own lives. And especially, we are a professional women conference so that's kind of where we focus our messaging. But really we want women to take control of their own lives and we want to give them the tools, the networking opportunities, the inspirations to meet their aspirations in those fields. And so we want them to take charge and move forward by themselves, take away from here and go back to your job, to your work, to your home, to really bring your messaging forward. Take inspiration from here and bring it back to your life. >> Right, and I think Bev Crair, in the keynotes said, "Fill your well today." >> Yeah. >> 'Cause as soon as you leave here it's back to the grind and you're going to need that energy. So while you're here surrounded by this energy and your peers, take it all in and load up. >> Absolutely. And I also want to say that we started out as a conference, an annual conference, and that's definitely our marquee thing that we do every year. But we actually have a lot more offerings that people can continue to engage over the year. So we have webinars and seminars that people can attend, there's community events that happen here. And you can go to the PBWC website and see what all offerings we have. But we want people to engage and we want to be able to provide them with the means to engage throughout the year, not just here but take this, everything you get today and then take it along the rest of the year and recharge yourself. >> It's kind of this whole 365 concept which we talk about on theCUBE a lot too, 'cause we go to so many shows. And there's a huge investment of time and energy and money on those two or three days, but how do you extend that out beyond the show? How do you build the excitement leading into the show so it's not just a one time kind of a shot, then everything goes back to normal? >> Yeah exactly, I think that's exactly the point, that this is not just a one day, you go there, you get inspired and then what next, right? >> Right. >> There's something you can go back to with our various offerings and continue your learning journey if that's what you want, or networking journey if that's what you want to do. Wherever you are in your career, we actually have a Young Women's Professional Summit that I have the honor of chairing, that we have every year and it's meant to help young professional women navigate their way from being in college and high school and those entering a professional life so as I said, we want to cater to all levels and all ages and all sorts of challenges that people face as they're going through their professional careers. >> So that's a separate event? >> It is, it is an annual conference. >> And when is that? Give a plug. Or do you have a date? (Deepti chuckles) >> Yeah, we don't have a date yet but it's going to be in the summer. >> In the summer, okay great. Well I think when we met last, I thought that was such an important piece of that Topcoder Open because it wasn't the Sheryl Sandbergs or the Hillary Clintons or these super mega top-of-the-pyramid people. It was a bunch of young professionals, one of the gals was still in school, hadn't finished graduating, to make it so much real for those high schoolers. They didn't have to look so far to say, "I could see myself, I kind of look like that person, "I kind of see things touch." >> And I think that's very important, Jeff. Exactly. It's very important and that's what we try to do here at PBWC as well. We want to go from catering to the Millennials and how we interact with them and all the way up to C-suite, we had a Senior Leadership Summit yesterday leading up to the conference today where we have a bunch of C-suites and CDOs, Chief Diversity Officers, come together and talk about trending topics and how to solve them. So we really are trying to move the needle forward on many fronts here, but our aim is all of that to culminate into moving women and people of all backgrounds forward. >> Right. And then there's this whole entrepreneurial bit which you can't see behind the camera, but there's booths all over for Intel and LinkedIn and Microsoft and the names that you would expect, Google of course, but there's also all the little boutiques, clothing stores and jewelry stores and crafty things. There's even of course women-focused snacks with the Luna Bars and I forget the other one. (chuckles) So it's kind of a cool entrepreneurial spirit kind of on top of everything else. >> Absolutely. And you know Jackie Speier, Congresswoman, started this conference to help women who were in the SMB, sort of SME market, basically women who ran small businesses. And we want to continue to do that as well but now of course the world is changing and we have a much more of a corporate presence and we want to help there too. But yeah, we pay homage to that by having women who are women entrepreneurs running women-focused businesses, and we have them here in the expo area if you can get a shot of that later. >> Right. >> The energy is palpable, the excitement is there and it's so great to be here and harness that, and take it back, I mean the first time I was here many years ago when I was not even on the board, I was just like, oh my gosh, there's so many women here who are like me or who are, they're people I could look up to all the way up to the C-suite who are making their presence felt here. And also all the people around me and like-minded, like me. So it's a really inspiring event. And I've been here for many years but I'm still inspired by it. So I'm so excited that we do this and continue to do this. >> So, little harder to question. So, and you've been doing this for awhile, what surprises you on the negative that still you know, you're still fighting that battle that you wouldn't have expected to still be doing? And then conversely what has surprised you on the positive, in terms of what's moved maybe further than you might've thought or faster than you might've thought? >> That's a good question. I think you already nailed it, right. The fact that we are still here talking about this is interesting to me, and as I got more involved in this kind of work I realized that people have been doing this for a long time. Congresswoman herself has been doing this for so long and a fearless advocate for women's rights and equal pay and diversity and inclusion. And the fact that we are still here, it is indicative of the fact that we need to have a groundswell movement in order to change policy. We can talk about it all we want but unless there's actionable things you can take away and really have that grassroots-level work to push the envelope forward, it's not going to happen. I think the positive is, as I've seen this conference over the years, it's grown. And it's gotten a lot more young people involved and it's not just the senior leadership that is trying to pull people forward, it's the people starting out early in their careers or mid-level in their careers that are looking at taking charge of their own destiny and pushing their agenda forward in this sense. They want, they're asking for equal pay. They're really engaged and aware. And conferences like PBWC actually help with that, getting those minds together and making things move forward. So I think from a positive side I'm really excited to see so many more people engaged in this fight. And the more people we have, the more we can actually make real progress and real inroads. >> And if you look back, as someone who's never been here and then they see this interview and they say, "This looks awesome, I'm going to sign up," what do you think the biggest surprise when they come for the first-timer? >> I'll tell you what I was surprised by, is seeing so many women together across industries, across ages, across backgrounds. Everybody together, really wanting to move forward. They're really wanting to engage, to connect with each other and to actually make a difference. People are here to make a difference, right? >> Right, right. >> And that's, to say that 6,000 people come together and really all of them have that same sort of mentality of like yes, I'm empowered to make a difference, is electrifying. >> Deepti, I love the energy. >> (laughs) Thank you. >> I love the energy, absolutely. >> It's all these people. >> It is. >> Trust me, I'm sleep deprived (Jeff laughs) with my very young son. So yeah, this is all the energy that I need to feed off of. >> No, it's good. And there is something special here. >> Mm-hmm. >> And you can feel it. 'Cause we go to a lot of shows, you go to a lot of shows. And again, it's not an exclusive tech show which is kind of nice 'cause we cross a lot of industries. But there's definitely, there's an energy, there's a vibe that comes from the little entrepreneurial outlets, it just comes from the, that room was packed. The keynote room was... >> I know. >> Was not fire marshal friendly. (Deepti laughs) Hopefully the fire marshal was not close by-- >> Yes, we had some discussion on that too. But to your point, this is one of the conferences that I've seen where we really, perhaps the only conference I've seen where we really cut across all industries. Because there's tech-focused, there's business-focused, there's all sorts of focused conferences trying to do either their professional work on technology or whatnot, or they're trying to solve the problem on the gender and diversity and inclusion piece in their own silos. And we try to cut across so that we can actually have a coming together of all of these various industries and their leaders, thought leaders, sharing ideas and sharing best practices so that we can actually all move forward together, I think that's again our Senior Leadership Summit which happened last night and the VIP reception which happened last night is all about getting those thought leaders together and getting them to share their best practices and ideas so that again, they can take it back to their companies and really move forward with DNI initiatives. >> It's action right, it's all about the action. >> Absolutely. >> So I promise next time that we talk, we'll talk about Google Cloud. >> Oh, sure. >> 'Cause that's hoppin'. (Deepti laughs) But it was great to see you and congratulations on all your work with the board and with your event >> Thank you. >> in the summer. People should go to the website, keep an eye out. >> Absolutely. >> It'll be comin' out. >> Yeah. >> So thank you. >> Thank you so much, it was great to see you too, Jeff. >> Absolutely. Alright she's Deepti, I'm Jeff, you're watching theCUBE. We're at the Professional BusinessWomen of California Conference. The 28th year, pretty amazing, 6,000 people. Here at Moscone West, thanks for watchin'. (upbeat techno music)