>>from >>around the globe. It's the Cube with digital coverage of AWS reinvent >>2020 sponsored >>by Intel, AWS and our community >>partners. >>Hi. And welcome to the cubes coverage of AWS reinvent 2020. I'm your host, Justin Warren. And today I am joined by two lovely gentlemen. We have Brian Cahill from a company called Frog Slur, which is interesting. And we also have Chad Kenny from Clooney. Oh, gentlemen, welcome to AWS reinvent 2020 Chad, It's bean about what A year since I think we last spoke at at reinvent last year. Why don't you catch us up on what's been happening in the last year of the Korean Times >>s? Um we're excited to be here. Justin, thanks so much for the introduction and hosting us. So it's been an exciting action back here. I will say we've had a bunch of new innovations. I think last time we talked, we were just getting our first native solution inside of AWS for EBS. And since then we've evolved the dissolution dramatically. Claudio is ah, secure backup is a service offering for the enterprise, and this allowed us to be able to scale from just EBS into being the industry's first platform to go across public, private and SAS all in one service, >>and >>we innovated within AWS a ton. So we expanded from CBS Thio, Easy to and RDS. We brought in one of the most native services Outside of snapshots. We kind of progress the enterprise from the traditional snapshot primitive into a true enterprise class Back up on built in a time series Data Lake that allows, you know, enterprises to decouple their data from the infrastructure and really be able to provide tons of value into the future. So it's an exciting time for us. Toe, you know, really bring new innovative solutions to the market. >>That's an impressive amount of work given whatever else has been going on in the last 12 months, Teoh be able to ship that much stuff. You've been really, really busy. Um, brought Brian on now. Brian Frog Slayer. Tell me. Tell me a bit about the background for the name of the company they >>frogs layer. The name actually came from a initial founder who, you know, was trying to protect the animals, wanted to take care of nature and stuff and actually stepped on frog. So you got nicknamed by his buddies frogs here and that, then became the company name. >>So tell us about frogs layer. What is it that and your role there. What is it the Frog Slayer does? And what's your role there? >>Frogs there does business consulting. And then we developed custom software star goals to help businesses get past ah, hurdle. So a growth business that's that's kind of stuck make them more efficient, more productive thing kind of move to the next level. And my role here is the head of I t. That custom software rebuild we host for our clients. And so we try to offer to them is a SAS solution. So it's not only a custom software, but it's kind of offered a SAS solution them to consume. >>Terrific. So >>how long has >>the relationship with Clooney I've been going on? >>It's been about four months now, >>all right. And how did you get introduced Thio chat on the team in Colombia? >>Um, we started with AWS writing our own backup scripts and as we started to move more of their past services like RDS and then RDS went to serve Earless and Aurora the You just have to keep upgrading and changing and tweaking your scripts. And so we started looking round to say, Is there, uh is there a software we could use instead of doing this ourselves? And so through a bar, we got connected with Clooney? Oh, we're checking out a whole bunch of solutions. And most of them were snapshot managers just using the a p i s to do the same things we were doing. Whereas Clooney I was doing it totally differently where they would actually take a snapshot and then rehydrate it, take that data and then make it more like a traditional backup where you could d duplicate it and save on costs and stuff. >>Right? Okay, so, Chad, is that something that you've been? Is that one of the many features that you've added in the last 12 months? Or is this something that a little more fundamental to the way Columbia works? It's >>very fundamental. I think what we're doing is both doing efficiencies around the data itself. So do you do compression and, of course, security around encryption. But we ingest the data index and catalog it on, then make it so that customers could get fine grained granularity for how they restore even down to the database record. And so one of the big things that we've seen, especially in Cloud First customers such as frogs Layer is they're really trying to use either the native tools to start with or build your own type. Models on the costs increased dramatically. The complexity of not having a catalog and index make restores incredibly hard. Andi. It just becomes, ah, much more painful model of hidden costs, left and right. And so what we wanted to do was really provide unique simplicity to be able to protect all of the AWS accounts and even all of the data assets across clouds in one single pane of glass and give a user experience that was dramatically different than having to run very scripts or build your own or have a tool on prim and have a different tool for this cloud versus another cloud. And by having this consolidated index obviously drive a ton of value around leverage from the data, >>Hmm, >>interesting. So, Brian, you mentioned that this is your relationship with Colombia has Bean only about sort of four months that sort of smack in the middle of the pandemic that's been going on here was Was that a trigger for you looking at alternate options? Or were Or is this something that you've been planning for a while? >>No. This has been on a road map for a little while. Um, just as we start using more AWS services and trying to figure out how do we scale what we're doing? Um, we're looking for Mormon Enterprise Backup. But then, as we looked around most the backup solutions, you end up hosting the software upgrade in the software and maintaining things on. >>Have you noticed a major change since you've been using Colombia? >>Yes, What Cuneo offered was the ability to because it's a fast solution. It's a There's an air gap between us and the backup, so I'm not hosting the backups or the data. It's in a separate account, and I can't even delete it. So there's kind of a protection level that someone who are and can't accidentally delete the stuff we're backing up >>right? And one thing that I've noticed is in the news a lot more over the last couple of days. But it's certainly been hitting a lot this year is the idea of ransomware. So a lot of customers that certainly that I speak to have been quite concerned that what's going on with that? So how are you Brian addressing that within your organization? Do you feel comfortable that you're well protected and what else are you looking at? But you're trying to protect yourselves from >>right when it comes to ransom, where we try to have our client data in such a way that no one person can access or delete all of it. And so that's where we initially had separate AWS accounts for every client and with Columbia we now have Colonial maintains that separation. So they're keeping that air gap for us. And then, you know, we're doing our own stuff internally. Just make sure we don't get something. But the backups, including our kind of that second step for say something, gets past all of our safeguards. We've got another safeguard in place that >>sounds pretty prudent. So, Chad, is that is that something that you're hearing from a lot of customers? The need for this separation of powers within the system? >>Yeah, it's coming up quite often. And I think one of the big challenges here is to deliver an air gap solution with other types of data protection products. Whether it's on primer in the cloud have a ton of complexity to it, whether you're buying a separate appliance and you have to create a network air gap or whether you're actually replicating from one AWS account into another AWS account, the cost just double. And so what we built in was a system that not only is immutable, but as Brian mentioned, there's no ability to actually delete the data because the timeto live for the data that's persisted is defined by the policy. And so if a bad actor was to get into the environment, there's no way that they could potentially go into our system and actually delete anything. But if you look at like AWS as an example, if most customers they're storing snapshots inside their account as a hole on theirs, vulnerabilities even beyond, you know, ran somewhere and just on accident or a bad actor even inside the environment that's not even ran somewhere. And so protecting that is one of the key capabilities of the platform where We're outside of the service outside of the cloud, in many cases to protect the customer's data on make sure that they can restore it to any account in the event that even a bad actor gets access to it. Yeah. So, Brian, one thing >>that I like to ask customers about, particularly and cloud services is they've changed the way that we do things. And why Why we started using cloud is often not what we're actually using it for today. So with respect to Cuneo and your services that you're running in cloud, what's something that you've noticed that you're now doing? That surprises you? One of those added bonus is that you weren't really expecting. Have you seen anything like that? As you've managed Thio to start using Clooney Oh, that did everything that you wanted it to do. And now you're finding there's these new opportunities. >>Yeah. One of the big advantages of Colombia was when we took snapshots and replicated them out of the source AWS account. It's like in the source account. There was d duplication enabled. Once you replicated to another AWS account, it re hydrates the snapshot. So everyone takes up the full amount of space And to start hitting this like, how much data do I retain versus like, Oh, this is really expensive. I should like, you know, lower my retention. And we just that totally went away with Clooney. Oh, and then as far as the cloud is, the whole what's cool is that they're kind of more past services. So rds where I don't maintain, you know, patches on the O. S or on the sequel or yours, um, application service where you're not maintaining the OS. That's kind of moving at the next level up faras less less that you're maintaining your more maintaining your code in your application, >>right? And how important is the cloud native capability of Columbia? There's plenty of backup solutions around, and we've We've had them for many years because data protection is not a new idea. Ah, lot of a lot of what other side now cloud native. We try to put things into the cloud first. How important is it? Toe have something which understands cloud native >>and it basically means they're totally aware of what we're doing. And so they're not trying to take an old solution and make it fit in the cloud. They built it for the cloud from the ground up. So when you get in there user interface, there's not all of these old buttons and knobs and stuff. It's very simple. It's a policy, a tag. And then inside the account, the tag grabs objects. So they've made a very simple user interface that's saves a lot of time on implementation. >>Excellent. What are some of the things that you're looking to do in the future now that you've better things in and you've now got four months of solid experience with the product? What are you anticipating that you're going to be doing next? >>Um, we're excited about We're starting. But some are customers in a jurors cloud with Clooney was developing capabilities for that, and then Colombia is also working on capabilities for some of our business applications. So the idea of having all of our kind of backups in one place and less separate buckets you've got to go manages exciting. >>Yes, so Chad multi cloud hybrid cloud. Their words sort of called to be the controversy over the over the years. It does certainly sound like a lot of customers they're using, or at least exploring multiple, different options on Certainly for yourselves, you'll have customers who exist in in one cloud and others that will be in a different one. So how are you addressing the idea of of hybrid cloud and multi cloud? >>Great question. So our belief is that data is going to disperse itself Mawr and Mawr, especially as time goes on and there's multiple faces, this kind of cloud adoption that we see we see kind of, you know, the initial lift into Public Cloud, which kind of created that first hybrid example than theirs. You know the optimization within the clouds, so they're looking for cost reduction and operational izing. And then it's kind of like looking at ways of how doe I utilize different clouds for different things that may be mawr operationalized arm or optimized than others. And so we really believe in this world of creating a single platform or fabric that goes and expands across all clouds, consolidates and index and catalog into one view for the end user, and allows them to be able to push data to any cloud that they need to longer term. And at the same time, protect it. The fun part about migrations is yeah, you could move data, but when you're protecting it at the same time to it allows you to actually keep your production up and running, restore a dev environment somewhere else to play around with it and do it in multiple different potential clouds on then have that initial data that's still fully protected in your environment. And so I'd say that the protection side is a really cool on. The second one is Brian mentioned was the whole Data Lake concept that sits behind where we decouple the data from the infrastructure and with past services. This is incredibly important because, let's say, a year and a half from now, the database engines not even supported with the snapshot that you have left over in your account you've been retaining, you've not got to go through the process of upgrading and getting it up to the rev toe actually even get it working in our world, we create logical backups of those data sets, and they're instantaneously available for direct query access, even right in the gooey. And so now this decoupling of infrastructure brings significant value, right now but into the future. This opens up opportunities to be able to do et al pipelines and actually levers the data well beyond back up into other use cases, >>sort of to finish up looking forward. Always, like Thio have a bit of a view of what the future future holds. Its one of my favorite parts of being at reinvent is we get to see the new technology and and what the possibilities are for for what we could use. It takes something, take it home, have a bit of a play with it and and see what we could do for next year. So but if you Brian, we'll start with you. What are you looking forward to in 2021? What do your your future plans? >>Looking forward to migrating mawr of our stuff toe platform as a service offerings where we're taking advantage of the fact that the cloud has built some of the base layers and we could just build on top of that and then the second one that's exciting is the scalability. So with a B, A s, a server lists and the other land and different things that they're running out where we don't need to run physically. See two instances, air always on databases, but things that can scale up and down based on our client workload. That's just exciting as far as our infrastructure and and just the ability for cost savings, but also that just just in time, scaling for our customer demand >>and chad yourselves at Columbia What what can we Can you give us a hint of what we we might see in 2021 from Clooney? Oh, >>yes. So the first thing I'd say that I'm most excited about any New Year is just seeing the advantages customers get with the platform, right? Like we did a lot of innovation during this time. I'd say Cove, it had, you know, some benefits and some downsides from just company growth and, you know, not being close together and having that feeling. But we innovated incredibly quickly, and we were heads down and highly efficient, and eso I'm excited about really showcasing a lot of the innovation that we built during this year, and I think our customers are moving to the cloud faster than ever. And so I'm excited toe to see a lot of that. What you'll see from us is more and more innovation outside of just, you know, the traditional realm. Changing the user experience dramatically with new innovations, which sounds kind of broad. But think of it as creating more and more of that fabric. We're going to get into new public clouds. We're going to get into new SAS services. We're going to expand the user experience in the core platform for recover ability, for security, for enabling easy work flows for various different use cases. And so I'm excited about taking the data and really leveraging it into multiple different use cases outside of data protection on into the future. >>Well, it sounds like we have a lot to look forward to from Cuneo. I I personally look forward to hearing more about it. Hopefully we get to catch up. Ah, little bit earlier, Not not quite. Wait a full 12 months between reinvents, but if not, we'll definitely be seeing you again next year and and hearing about all of the new innovations that you've managed to come up with. You've got 12 months. There's plenty of time. Yeah, definitely Awesome. Sorry. Thank you very much. Brian Brian Kale from Frogs Layer and Pritchard, Kenny from Clooney. Oh, did my guest today. I've been Justin Warren for the Cube and all of our coverage here for AWS reinvent 2020. Do check out all the rest of the videos on. We will see you next time. >>Take care, Yeah.

>> Narrator: Live from Las Vegas, it's theCUBE! Covering AWS re:Invent 2019. Brought to you by Amazon Web Services and Intel, along with it's ecosystem partners. >> Welcome back to AWS re:Invent 2019, you're watching theCUBE, the leader in live tech coverage, my name is Dave Vellante and here with my co-host, Justin Warren. We're going to talk about data protection, really important topic, particularly in the cloud. Chadd Kenney is here, he's the Vice President and Chief Technologist at Clumio, a hot new start-up, and to my left is Charlie Gautreaux, he's the Senior Director of cloud services at Ally. Gents, good to see you. >> Thank you very much. >> Thanks for coming on. >> Thanks for having us. >> You're welcome. So let's start Charlie with you, tell us about Ally a little bit. >> Sure sure, we're a 10-year-old financial services company, a digital-only bank, multicloud at this point. Certainly, you know, talking to Chadd about data protection quite a bit these days. I think it's a very important topic, it's actually overlooked quite a bit in the marketplace for us, and that's what we're looking at. >> So Chadd, I mean, exciting days for you guys, early start-up days, you just get a couple of rounds, one sizable financing round. So that's, you got now some dry powder to really go after this opportunity. I first heard of Clumio, I met a guy on a plane, he had a Clumio shirt on and he was a customer. I was like ,"Hey, ah yeah, Clumio!" Just basically, and so he's very excited, we had him into our studio, so we want to learn more about that. But, so let's start with back up in the cloud. >> Yeah. >> Share with our audience kind of what you guys are all about. There's a ton of companies out there doing data protection. >> Sure. >> Why Clumio? >> So what Clumio is, is it's a enterprise backup business service solution, highly secure, built natively in the public cloud on cloud-native resources. And we really felt that back-up was just this complex solution of a lot of hardware, a lot of different resources and time spent, and it was really low-hanging fruit to move to the cloud in a full SaaS-based solution. There's been so much SaaS-ification going on in the enterprise as a whole, that this seemed like a perfect spot for people to be able to take advantage of the cloud, and longer term actually get value from the data sets that they're actually backing up in one common platform. >> I mean, it's kind of surprising, isn't it, that it's taken so, I mean, it started with CRM, I guess, and then of course e-mail went-- >> Yeah. >> Over to SaaS, and you had service management, which is kind of a big heavy lift. You know, data warehouses now in the cloud, so it seems like a logical move to put SaaS in the cloud, but I wonder if you could share with us what you guys are doing in a cloud generally, are you guys all cloud, a cloud-native company, or? >> I would say we're about two years on the journey at this point. You know, we started out very much on the IIS side of the house, I think like a lot of folks, more recently though, over the last few years, we're slowly shifting more towards cloud-native services for most of our applications that we're releasing. Certainly a large part of that for us is data management in general, where do we put the data, how do we store it, classify it, recover it, those sorts of things, and certainly our application portfolio is shifting quite a bit from your traditional software packages in the data center to more cloud-native services, either we build or that we buy as a SaaS product. So certainly, the SaaS feature, if you will, of Clumio is very interesting to us, and that model, and that delivery model. >> It's interesting, Charlie, how you described it as not, you didn't describe it as backup, you talked about data management, you talked about how do you categorize it, and so you're thinking, people are thinking about data protection in a different way, it sort of transcends backup these days. Maybe you could elaborate on that. >> Yeah, I definitely think it's broader than backup. We don't actually use that term too much, even in my space, you know to us it's all about availability recoverability, and durability, right, and all three of those things along with how you overall manage your data, I think we saw some announcements even today on that, are a big piece of the story for us. So it's not only about backup, but certainly that's one component. >> So one thing we've heard from the show so far certainly a lot today has been around transformation. So, a back-up is a pretty traditional kind of idea, it's been around for a very long time. People have had a go at transforming this a couple of times, so maybe Chadd, you can give us a bit of a flavor of what is it that Clumio is doing differently that is transformational here? Is it transformational or are you just basically doing the same stuff, but with some cloud rubbed on it? >> Yeah, I think if you look at the past, a lot of these solutions were iterative approaches that made it simpler to deploy, maybe add some new features to it, but it wasn't fully transformative to actually move it to the public cloud, and what we've done here is is we've fundamentally built an application 100% on cloud-native resources which are highly scalable, and it's not you're just make it easier to consume or you pay for the cloud services, and then there's a new consumption model by capacity, this is fundamentally an entirely authentic SaaS solution built in the public cloud. And the value that you get with that is that data structures that traditionally were built for backup never really were suited to do a lot of other things on top of it. Our vision is, is that data backup provides the ability to consolidate data into one common platform, but there are a lot of data services you can provide on top of it. I always jokingly say like, the backup guy actually had all of the data in one spot, and the trends that happened within that data, but the platform never gave him the ability to be able to leverage and get value from the data set itself, and the cloud gives us that. If you were to build a product today, you would build it 100% on the public cloud for the agility, the competitive advantage you get, it's very tough for people though to switch from the model of the old into the model of the new, and so we have the advantage of building from the cloud up, and taking advantage of all of the amazing innovations. Look at what's out here and the amount of innovation here, it's amazing, just walking around seeing all of it. It's really because people can get in quickly, innovate fast, and bring value to customers. >> Well it's interesting what you're saying about transformation because if you think about the sort-of post-mainframe era, and by that I mean, the era in which mainframe was the be all end all, it was, you know you had an application, you'd stick it on a you know, whatever Unix box, or whatever it is and you'd figure out how to back it up. Okay, and then virtualization came along and that forced everybody to re-think how they were doing data protection, and now cloud comes along, and it's really an opportunity to transform. And I guess what I mean is, you've had a lot of entrance into the space, with a lot of money, but they're sort of entering in a hybrid sort of model. You guys are just-- >> The cloud is fundamentally different than what it was before, it's like even a VM is like, well it's basically still a server, so it's still kind of anchored to this older way of doing things, bt the cloud-- >> You just have less physical resources and so you had to re-think that a little-- >> That's right. >> But you guys are coming at it completely differently, saying okay, we're going to put the control in the cloud. No appliance >> And data planes, yeah. >> Control plane, data plane, right, everything. >> It's an entirely new world. If you look at where data resides today, it's private cloud, public cloud, SaaS-based solutions, pretty much everyone's got the private cloud backup thing down to a science, it's all of the other things that are actually pretty challenging to deal with. And you know, that's where we're innovating in. We believe that the world is shifting heavily towards SaaS, we're already seeing that in the market growth numbers, many people are getting a competitive advantage of re-factoring towards cloud, and so we want to help them protect their data assets along that journey. And it's exciting because a lot of the innovation is being done there, and we're not trying to innovate into the last 20 years worth of stuff that everybody else is kind of built around. >> So Charlie, you mentioned you're about two years into your transformation journey, so okay, walk us through how does something like Clumio and this different way of thinking about data protection and data management, how does that join in to the way you think about that transformation journey? >> Yeah, sure. Taking just a little bit of a side step on that for a moment, I think one of the key components and key tenets to any of our transformation has been making sure that we do it in a way that doesn't disrupt the business, right? And all of the new innovations we're seeing in the cloud space are very transformative, but they're also disruptive in how applications are deployed and built, and we're looking at it from a, you know, if we're going to deploy to AWS for example, I don't want my backup to be in the same place that I'm running my application, right, necessarily. I want another provider or another solution to actually own that air gap for me. And especially as we look at multicloud, maybe it's Amazon, maybe it's something else, we don't want to be locked in to one provider in that sense. So from a transformation perspective, for us it's all about that availability from my perspective, so. >> You do mention multicloud there, which is a bit of a verboten word or term of choice. >> Not in theCUBE! >> Ah, not in theCUBE. So, talk to us about that a little bit. How do you, what, where do you see the benefits of multicloud, and when you say multicloud, what is it that you mean by that, or how do you think about multicloud? >> Yeah, sure. From my perspective, multicloud is a couple of components. One that you mentioned is SaaS and other options, we have data out there and maybe our CRM solutions, right. Multicloud from a, I'm either hosting data or executing the data in some application fashion. To me is exactly what I was really talking about, so whether it's Office 365, whether it's some type of CRM, Azure, Amazon, Google, anything else is really what I was referring to. I think that, you know, it's certainly, we're in an era where single provider is not really an option for the long run, right, so. >> So, in thinking about, you mentioned air gap, right, so ransomware is obviously a hot topic, do you think about that differently with the cloud data management, data protection solution than you would with sort of a conventional approach or how do you think about that? >> Yeah, I do, it's kind of interesting, you know, we were having a conversation earlier about this. Companies used to have my data in my server farm, I back it up, and I replicate it to another site. Huge air gap, right, and then all of a sudden, we've put data in the cloud and we kind of forgot about that, at least is what I see. And so I think, we have to kind of reintroduce that mindset again, and I don't see a way that, you know, forward without that type of mindset, really. >> So you've mentioned the SaaS model was attractive to you, what about, is there anything unique about pricing that you guys can share with us, whether it's the overall cost or the way in which pricing is done in the cloud, how important is that to you? >> It's really very important, you know, I think prior to any of the SaaS solutions, or pay as you go, it was large upfront costs, right, you usually even had to pay beyond that because you would need the growth room, right, so for two or three years, you're actually, costs were higher than they needed to be. So from my perspective on the pricing model for Clumio, or solutions even like that, we want to make sure that we pay as we go, and really, yeah. >> Yeah, some interesting stuff that we've been seeing, at least in the public cloud side of the house is, you know, retention periods are defined by the budgets somebody has to store snapshots. >> Yeah, yeah. >> The business requirements in the private cloud is based upon the business requirements, and the challenge with that is, is that you have this inflated cost at long-term durations, and we give some predictability to that, so there's a big value there. But the big one that we talked about a lot earlier is, having data reside right next to your backup or even having to manage all of that across many different accounts, the whole concept of having an air gap solution enables you to not only have disaster recovery capabilities into any of your AWS accounts, but also be able to actually protect against malware, or data loss from bad actors or whatever else, and there's huge value to that for consumers to have it out of their environment. And then the last part is, if you look at what happens in the enterprise, you have single file restores that occur constantly. Not full volume level restores, which snapshots give you the ability to do, and so Clumio has been able to index the data at a file level, have a Google search-like functionality, and be able to restore it to any of the accounts. So that full functionality that enterprises demand is really what we're trying to deliver in the public cloud as part of this offering. >> And, obviously you're in the marketplace today, or you're working on getting in the marketplace? >> We're not, we're working on it. >> Okay. >> We'll be a private listing. >> Okay, great. So, okay, so how's that work? So if I want to engage, I'm an AWS customer and I want to try out Clumio, how do I do that? >> Yeah, so engaging with our sales team, reach out to contacting us and we're happy to come out, show you a demo. The great part about SaaS is you can get up and running literally within 15 minutes, it's almost kind of comical. And we deploy a cloud connector in your environment, inventory the data, you decide what you want to backup. One of the cool parts too is that as you have more and more data sources across SaaS, private cloud, and public cloud, you can apply the same policies across all of them. So the power of that's really huge, to be able to define kind of consistent business practices across all of your data set. We're excited to talk to customers about it. >> And presumably, you can make it granular? I can, for one workload, I can have a different RPO, RTO than other workload? >> You can define by a whole bunch of different types, so in the cloud, everyone uses tags, everything's really defined by tags on the policy. In VMWare, it's more defined by cluster, or maybe foldering or those types. So we support all of them. So you can create different policies by different ways that the customers constructed their environment. >> Right. Okay, last thoughts on things you've seen at re:Invent this year that are exciting you, or? >> Wow, yeah, so many announcements, right, I think, just the pure velocity of innovation is exciting. And you know, it's hard to kind of put it into one thing. We were talking about this earlier, what's the big announcement, there's not one, there's, you know, 50. >> Yeah. >> So it's pretty exciting to see. >> There's a big theme of transformation, but Chadd, we'll leave it with you, you're the new kid on the block, exciting times for you guys. >> We're excited to be here, this show is like electric. You know, the scale of it, it's almost intimidating just walking around, but you know, we've been roaming around the booths just to see the amazing innovation, I think one of the coolest things is just people are able to develop quickly and bring value to customers and we're excited to continue to do that. The new round of funding will get us to really be able to expedite a lot of the data sources that we wanted to continue the platform on, and we're excited to be here next year even bigger with more and more stories to tell. >> All right, well Charlie, congratulations on the innovation that you're in, and Chadd, we're looking for good things from you guys. It's a very exciting time, so we appreciate you guys for coming on. >> Thank you. >> You're welcome. All right, keep it right there everybody, we'll be back with our next guest right after this short break. Dave Vellante, for Justin Warren. You're watching theCUBE, from re:Invent 2019, in Las Vegas. We'll be right back. (upbeat outro music)

(techno music) >> From our studios in the heart of Silicon Valley, Palo Alto, California, this is a Cube conversation. >> Hi, and welcome to theCube studios for another Cube conversation, where we go in depth with thought leaders driving innovation across the tech industry. I'm your host, Peter Burris. The notion of data services has been around for a long time, but it is being up-ended, recast, reformed, as a consequence of what cloud can do. But that also means that cloud is creating new ways of thinking about data services, new opportunities to introduce and drive this powerful approach of thinking about digital businesses centralized assets and to have that conversation about what that means, we've got Chadd Kenney, who is a VP and chief technologist of Clumio with us today. Chad, welcome to theCube. >> Thanks so much for having me. >> Okay, so let's start with that notion of data services, and the role the cloud is going to play. Clumio has looked at this problem, or looked at this challenge from the ground up. What does that mean? >> So if you look at the cloud as a whole, customers have gone through a significant journey. We've seen the first shadow IT kind of play out, where the people decided to go to the cloud, IT was too slow. It moved into kind of a cloud first movement, where people realized the power of cloud services. That then got them to understand a little bit of interesting things that have played out. One, moving applications as they exist were not very efficient, and so they needed to re-architect certain applications. Second, SaaS was a core way of getting to the cloud in a very simplistic fashion without having to do much whatsoever, and so for applications that were not core competencies, they realized they should go Saas and for anything that was a core competency, they needed to really re-architect to be able to take advantage of those very powerful cloud services. And so when you look at it, if people were to develop applications today, cloud is the default that you'd go toward. And so for us, we had the luxury of building from the cloud up on the very powerful cloud services to enable a much more simple model for our customers to consume, but even more so, to be able to actually leverage the agility and elasticity of the cloud. Think about this for a quick second, we can take facilities, break them up, expand them across many different compute resources within the cloud, versus having to take kind of what you did on-prem in a single server, or multitudes of servers, and try to plant that in the cloud. From a customer's experience perspective, it's vastly different. You get a world where you don't think about how you manage the infrastructure, how you manage the service, you just consume it, and the value that customers get out of that, is not only getting their data there, which is the on-ramp around our data protection mechanisms, but also being able to leverage cloud-native services on top of that data in the longer term, as we have this one common global index and platform. What we are super excited today to announce is that we are adding in AWS native capabilities to be able to protect that data in the public cloud. And this is kind of the default place where most people go to from a cloud perspective, to really get their applications up and running and take advantage of a lot of those cloud-native services. >> Well, if you're going to be cloud native and promise to customers is you are going to support their workload, you've got to be, obviously, on AWS. So congratulations on that. Let's go back to this notion of, you used the word powerful. AWS is a mature platform. GCP is coming along very rapidly. Azure is, you know, also very, very good, and there are others as well, but sometimes enterprises discover that they have to make some trade-offs. To get the simplicity, they have to get less function. To get the reliability, they have to get rid of simplicity. How does Clumio think through those trade-offs to deliver that simple, that powerful, that reliable platform for something as important as data protection and data services in general? >> So we wanted to create an experience that was single click, discover everything, and be able to help people consume that service quickly. And if you look at the problem that people are dealing with, customers talk to us about this all the time is the power of the cloud resulted in 100s if not 1000s of accounts within AWS. And now you get into a world where you are having to try to figure out how to I manage all these for one, discover all of it, and consistently make sure that my data, which as you mentioned, is incredibly important to businesses today, is protected. And so having that one common view is incredibly important to start with. And the simplicity of that is immensely powerful. When you look at what we do as a business to make sure that that continues to occur is first we leverage cloud-native services on the back, which are complex, and getting those things to run and orchestrate are things that we build on the back-end. On the front-end, we take the customer's view in looking at what is the most simple way of getting this experience to occur for both discovery, as well as, you know backup, recovery, and even being able to search in a global fashion. And so really taking their seats to figure out what would be the easiest way to both consume the service and then also be able to get value from it by running that service. >> AWS has been around, well, AWS in many respects founded the cloud industry. It is certainly sales force on the Saas side, but AWS was that first company to make the promise that it was going to provide this very flexible, very powerful, very agile infrastructure as a service. And they have done an absolutely marvelous job about it. And they have also advanced the state of the art of the technology dramatically and in many respects are in the driver's seat. What trade-offs, what limits does your new platform face as it goes to AWS or is it the same Clumio experience adding now all of the capabilities of AWS? >> That's a great question because I think a lot of solutions out there today are different parts and pieces kind of clumped together. What we built is a platform that these new services just get instantly added, next time you log in to that service, you will see that available to you, and you can just go ahead and log in to your accounts and be able to discover directly. And I think that the power of SaaS is really that. Not only have we made it immensely secure, which is something that people think about quite a bit, with having not only data in flight but data at rest encryption, and leveraging really the cloud capabilities of security, but we have made it incredibly simple for them to be able to consume that easily, literally not lift a finger to get anything done, it's available for you when you log into that system. And so, having more and more data sources in one single pane of glass, and being able to see all of the accounts, especially in AWS where you have quite a few of those accounts, and to be able to apply polices in a consistent fashion to ensure that you are, you know, compliant within the environment for whatever business requirements that you have around data protection, is immensely powerful to our customers. >> Chadd Kenney, chief technologist, Clumio, thanks very much for being on theCube. >> Thank you. >> And thanks for joining us for another Cube conversation. I'm Peter Burris, see you next time. (techno music)

(bright instrumental music) >> Hi everyone, I'm John Furrier. Here in the Cube Studios in Palo Alto, for a special Cube conversation on some big news from PureStorage. We're here with Chadd Kenney, who's the Vice President of Product and Solutions at PureStorage. Big Cloud news. A historic announcement from PureStorage. One of the fastest growing startups in the storage business. Went public, I've been following these guys since creation. Great success story in Silicon Valley and certainly innovative products. Now announcing a Cloud product. Cloud data services, now in market. Chadd, this is huge. >> It's exciting time. Thank you so much for having us. >> So you guys, obviously storage success story, but now the reality is changed. You know we've been saying in the Cube, nothing changes, you get storage computer networking, old way, new way in the Cloud. Game is still the same. Storage isn't going away. You got to store the data somewhere and the data tsunami is coming. Still coming with Edge and a bunch of other things. Cloud more important than ever. To get it right is super important. So, what is the announcement of Cloud Data Service. Explain what the product is, why you guys built it, why now. >> Awesome. So, a couple different innovations that are part of this launch to start with. We have Cloud Block Store which is taking Purity, which is our operating system found on-prem and actually moving it to AWS. And we spent a bunch of time optimizing these solutions to make it so that, we could actually take on tier one, mission critical applications. A key differentiator is that most folks were really chasing after test-dev and leveraging the Cloud for that type of use case. Whereas Cloud Block Storage, really kind of industry strength and ready for mission critical applications. We also took protection mechanisms from FlashArray on-premises and actually made it so that you could use CloudSnap and move and protect data into the public Cloud via portable snapshot technology. Which we can dig into a little bit later. And then the last part is, we thought it was really ripe to change data protection, just as a whole. Most people are doing kind of disc to disc, to tape, and then moving tape offsite. We believe the world has shifted. There's a big problem in data protection. Restoring data is not happening in the time frame that its needed, and SLAs aren't being met, and users are not happy with the overall solution as a whole. We believe that restorations from Flash are incredibly important to the business, but in order to get there you have to offset the economics. So what we're building is a Flash to Flash to Cloud solution which enables folks to be able to take the advantages of the economics of Cloud and be able to then have a caching mechanism of Flash on-premises. So that they can restore things relatively quickly for the predominant set of data that they have out there. >> And just so I get everything right here. You guys only been on-premises only, this is now a cloud solution. It's software. >> Correct. >> Why now? Why wait 'til now, is the timing right? What's the internal conversation? And why should customers know, is this the right time. >> So, the evolution of cloud has been pretty interesting as we've gone through it. Most customers went from kind of a 100% on-premises, the Cloud came out and said, hey, I'm going to move everything to the Cloud. They found that didn't work great for enterprise applications. And so they kind of moved back and realized that hybrid cloud was going to be a world with they wanted to leverage both. We're seeing a lot of other shifts in the market. VMware already having RDS in platform. Now it's true hybrid cloud kind of playing out there. Amazon running an AWS. It's a good mixture just to showcase where people really want to be able to leverage the capabilities of both. >> So it's a good time because the customers are re-architecting as well. >> It's all about- >> Hybrid applications are definitely what people want. >> 100% and the application stack, I think was the core focus that really shifted over time. Instead of just focusing on hybrid cloud infrastructure, it was really about how applications could leverage multiple types of clouds to be able to leverage the innovation and services that they could provide. >> You know, I've always been following the IT business for 30 years or so and it's always been an interesting trend. You buy something from a vendor and there's a trade-offs. And there's always the payback periods, but now I think with this announcement that's interesting is you got the product mix that allows customers to have choice and pick what they want. There's no more trade-offs. If they like cloud, they go to cloud. If they like on-premise, you go on-premises. >> It sounds like an easy concept, but the crazy part to this is the Cloud divide is real. They are very different environments. As we've talked to customers, they were very lost on how it was going to take and enterprise application and actually leverage the innovations within the Cloud. They wanted it, they needed it, but at the same time, they weren't able to deliver up on it. And so, we realized that the data layer, fundamentally was the area that could give them that bridge between those two environments. And we could add some core values to the Cloud for even the next generation developer who's developing in the Cloud to bring in, better overall resiliency. Management and all sorts of new features that they weren't able to take advantage of in traditional public cloud. >> You know Chugg wants to do minimal about the serviceless trend and how awesome that is. It's just, look at the resource pool as a serviceless pool of resource. So is this storageless? >> So it's still backed by storage, obviously. >> No, I was just making a joke. No wait, that you're looking at it as what serviceless is to the user. You guys are providing that same kind of storage pool, addressable through the application of, >> Correct >> as if it's storageless. And what's great about taking 100% software platform and moving it to the Cloud is, customer can spin this up in like minutes. And what's great about it is, they can spend many, many, many instances of these things for various different use cases that they have out there, and get true utility out of it. So they're getting the agility that they really want while not having to offset the values that they really come to love about PureStorage on-premises. Now they can actually get it all on the public cloud as well. >> I want to dig into the products a little bit. Before we get there, I want you to answer the question that's probably on people's minds. I know you've been at Pure, really from the beginning. So, you've seen the history. Most people look at you guys and say, well you're a hardware vendor. I have Pure boxes everywhere, you guys doing a great job. You've pioneered the Flash, speed game on storage. People want, kill latency as they say. You guys have done a great job. But wait a minute, this is software. Explain how you guys did this, why it's important. People might not know that this is a software solution. They might be know you for hardware. What's the difference? Is there a difference? Why should they care and what's the impact? >> So, great question. Since we sell hardware products, most people see us as a hardware company. But at the end of the day, the majority of vinge and dev is software. We're building software to make, originally, off the shelf components to be enterprise worthy. Over time we decided to optimize the hardware too, and that pairing between the software and hardware gets them inherently great values. And this is why we didn't just take our software and just kind of throw it into every cloud and say have it, to customers. Like a lot of folks did. We spent a lot of time, just like we did on our hardware platform, optimizing for AWS to start with. So that we could truly be able to leverage the inherent technologies that they have, but build software to make it even better. >> It's interesting, I interviewed Andy Bechtolsheim at VMworld, and he's a chairman of Arista. He's called, Les Peckgesem calls him the Rembrandt of motherboards. And he goes, "John, we're in the software business." And he goes, "Let me tell ya, hardware's easy. Software's hard." >> I agree. >> So everyone's pretty much in the software business. This is not a change for Pure. >> No, this is the same game we've been in. >> Great. Alright, let's get into the products. The first one is Cloud Block Store for AWS. Which is the way Amazon does the branch. So it's on Amazon, or for Amazon as they say. They use different words. So this is Pure software in the Cloud. Your company, technically Pure software. >> Yup. >> In the Cloud as software, no hardware. >> Yup. >> A 100% storage, API support, always encrypted, seamless management and orchestration, DR backup migration between clouds. >> Yup. >> That's kind of the core premise. So what does the product do, what's the purpose of the product. On the Amazon piece, if I'm a customer of Pure or a prospect for Pure, what does the product give me? What's the capabilities? >> Great. I would say that the biggest thing that customers get is just leverage for their application stack to be able to utilize the Cloud. And let me give you a couple of examples 'cause they're kind of fun. So first off, Cloud Block Storage is just software that sits in the Cloud that has many of the same utilities that run on-premises. Any by doing so, you get the ability to be able to do stuff like I want to replicate, as a DR target. So maybe I don't have a secondary site out there, and I want to have a DR target that spin up in the event of a disaster. You can easily set up bi-directional replication to the instance that you have running in the Cloud. It's the exact same experience. The exact same APIs and you get our cloud data management with Pure1 to be able to see both sites. One single pane of glass, and make sure everything is up and running and doing well. You could also though, leverage a test-dev environment. So let's saying I'm running production on-premises, I can then go ahead and replicate to the Cloud, spin up an instance for test-dev, and running reporting, run analytics. Run anything else that I wanted on top of that. And spin up compute relatively quickly. Maybe I don't have it on-prem. Next, we could focus on replicating for protection. Let's say for compliance, I want to have many instances to be able to restore back in the event of a disaster or in the event that I just want to look back during a period of time. The last part is, not just on-prem to the Cloud, but leveraging the Cloud for even better resiliency to take enterprise applications and actually move them without having to do massive re-architecture. If you look at what happens, Amazon recommends typically, that you have data in two different availability zones. So that when you put an application on top of it, it can be resilient to any sort of failures within an AZ. What we've done is we've taken our active cluster technology which is active-active replication between two instances, and made it so that you can actually replicate between two availability zones. And your application now doesn't need to be re-architected whatsoever. >> So you basically, if I get this right, you had core software that made all that Flash, on the box which is on-premise, which is a hardware solution. Which sounds like it was commodity boxes so this, components. >> Just like the Cloud. >> You take it to the Cloud as an amazing amount of boxes out there. They have tons of data centers. So you treat the Cloud as if it's a virtual device, so to speak. >> Correct. I mean the Cloud functionally is just compute and storage, and networking on the back end has been abstracted by some sort of layer in front of it. We're leveraging compute resources for our controllers and we're leveraging persistent storage media for our storage. But what we've done in software is optimize a bunch of things. An example just as one is, in the Cloud when you, procure storage, you pay for all of it, whether you leverage it or not. We incorporate de-dupe, compression, thin provisioning, AES 256 encryption on all data arrest. These are data services that are just embedded in that aren't traditionally found in a traditional cloud. >> This makes so much sense. If you're an application developer, you focus on building the app. Not worrying about where the storage is and how it's all managed. 'Cause you want persistent data and uni-managed state, and all this stuff going on. And I just need a dashboard, I just need to know where the storage is. Is it available and bring it to the table. >> And make it easy with the same APIs that you were potentially running on, on-premises. And that last part that I would say is that, the layered services that are built into Purity, like our snapshot technology and being able to refresh test-dev environments or create 10 sandboxes for 10 developers in the Cloud and add compute instances to them, is not only instantaneous, but it's space saving as you actually do it. Where as in the normal cloud offerings, you're paying for each one of those instances. >> And the agility is off the charts, it's amazing. Okay, final question on this one is, how much is it's going to cost? How does a customer consume it? Is it in the marketplace? Do I just click a button, spin up things? How's the interface? What's the customer interaction and engagement with the product? How they buy it, how much it costs? Can you share the interaction with the customer? >> So we're just jumping into beta, so a lot of this is still being worked out. But what I will tell you is it's the exact same experience that customers have come to love with Pure. You can go download the Cloud formation template into your catalog with an AWS. So you can spin up instances. The same kind of consumption models that we've built on-prem will be applied to cloud. So it will be a very similar consumption model, which has been super consumer friendly that customers have loved from us over the years. And it will be available in the mid part of next year, and so people will be able to beta it today, test it out, see how it works, and then put it into full production in mid part of next year. >> And operationally, in the work flows, the customers don't skip a beat. It's the same kind of format, languages and the words, the word flow. It feels like Pure all the way through. >> Correct. And not only are we a 100% built on a rest API, but all of the things we've built in with, Python libraries that automate this for developers, to PowerShell toolkits, to Ansible playbooks. All the stuff we've built on codeupyourstorage.com are all applicable to both sites and you get Pure1, our Cloud based management system to be able to see all of it in one single pane of glass. >> Okay, let's move on. So the next piece I think is interesting. I'll get your thoughts on this is that the whole protection piece. On-premises, really kind of held back from the Cloud, mainly to protect the data. So you guys got CloudSnap for AWS, what does this product do? Is this the protection piece? How does this work? What is the product? What's the features and what's the value? >> So, StorReduce was a recent acquisition that we did that enables de-duplication on top of an S3 target. And so it allows you to store an S3 de-duplicated into a smaller form factor and we're pairing that with both an on-premises addition which will have a flash plate behind it for super fast restores. So think of that as a caching tier for your backups, but then also be able to replicate that out to the public cloud and leverage store reduce natively in the public cloud as well. >> So that's the store reduce product. So store reduce on it is that piece. As an object store? >> It is, yes. And we pair that with CloudSnap which is natively integrated within FlashArray, so you can also do snapshots to a FlashBlade for fast restores for both NFS, and you can send it also to S3 in the public cloud. And so you get the inherent abilities to even do, VM level granularity or volume level granularity as well from a FlashArray directly, without needing to have any additional hardware. >> Okay so the data services are the; Block Storage, Store Reduce and CloudSnap on a four AWS. >> Correct. >> How would you encapsulate this from a product and solution standpoint? How would you describe that to a customer in an elevator or just a quick value statement? What's in it for them? >> Sure. So Pure's been seen by customers as innovation engine that optimized applications and allowed them to do, I would say, amazing things into the enterprise. What we're doing now, is we're evolving that solution out of just an on-premises solution and making it available in a very agile Cloud world. We know this world is evolving dramatically. We know people really want to be able to take advantage of the innovations within the Cloud, and so what we're doing is we're finally bridging the gap between on-premises and the Cloud. Giving them the same user experience that they've come to love with Pure and all of the Clouds that they potentially need to develop in. >> Okay so from the announcement standpoint, you guys got Cloud Block Storage limited public beta, right out of the gate. GA in mid 2019. CloudSnap is GA at announcement and Store Reduce is going into beta, first half of 2019. >> Correct, we're excited about it. >> So for the skeptics out there who are- Hey you know, Chadd, I got to tell ya. I love the Cloud, but I'm a little bit nervous. How do I test and get a feeling for- this is going to be simple, if I'm going to jump in and look at this. What should I look at first? What sequence, should I try this? Do you guys have a playbook, for them to either kick the tires or how should they explore to get proficient in the new solution. >> Good question. Right, so for one if you're a FlashArray customer, CloudSnap gives you the ability to be able to take this new entity, called a portable Snapshot. Which is data paired with metadata, and allow you to be able to move data off of a FlashArray. You can put it to an NFS target or you can send it to the Cloud. And so that's the most logical one that folks will probably leverage first because it's super exciting for them to be able to leverage the Cloud and spin up instances, if they'd like to. Or protect back to their own prem. Also, Cloud Block Storage, great because you can spin it up relatively quickly and test out applications between the two. One area that I think customers are going to be really excited about is you could run an analytics environment in the Cloud and spin up a bunch of compute from your production instance by just replicating it up into the Cloud. The last part is, I think backup is not super sexy. Nobody like to talk about it, but it's a significant pain point that's out there, and I think we can make some major in-roads in helping businesses get better SLAs. We're very, very interested to see the great solutions people bring with- >> So, I'm going to put you on the spot here and ask you, there's always the, love the cliche, is it a vitamin or is it an Asprin. Is there a pain point? So obviously backup, I would agree. Backup and recovery, certainly with the disaster, you see the wildfires going on here in California. You can't stop thinking about what the, disaster recovery plan and then you got top line growth with application developers. The kind of the vitamin, if you will. What are the use cases, low hanging fruit for someone to like test this out from a pain point standpoint. Is it backup and what's the growth angle? I wanted to test out this new solution, what should I look at first? What would you recommend? >> It's a very tough question. So, CloudSnap is obviously the easy one. I'd say Cloud Block Store is one that I think, people will. I look at my biggest, customers biggest challenges out there it's how do I get application portable. So I think Cloud Block Store really gives you the application portability. So I think it's finally achieving that whole, hybrid cloud world. But at the end of the day, backup is really big pain point that the enterprise deals with, like right this second. So there's areas where we believe we can add inherent values to them with being able to do fast restores from Flash. That meets SLA's very quickly and is an easy fix. >> And you guys feel good about the data protection aspect of this? >> Yes, very much so. >> Awesome. I want to get your personal take on this. You were early on in Pure. What's the vibe inside the company? This is Cloud and people love Cloud. There's benefits for Cloud, as well as on-premises. What's the mood like inside PureStorage? You've seen from the beginning, now you're a public company and growing up really, really fast. What's the vibe like inside PureStorage? >> It's funny, it hasn't really changed all that much, in the cultural side of the thing, of the business. I love where I work because of the people. The people bring so much fun to the business, so much innovation and we have a mindset that's heavily focused on customer first. And that's one of the things. I always tell this kind of story is, when we first started, we sat in a room on a whiteboard and wrote up, what is everything that sucks about storage. And instead of trying to figure out how we make a 2.0 version of some storage array, we actually figured out what are all the customer pain points that we needed to satisfy and then we built innovations to go do that. Not go chase the competition, but actually go alleviate customer challenges. And we just continue to kind of focus on customer first and so the whole company kind of, rallies around that. And I think you see a very different motion that what you do in most companies because we love hearing about customer results of our products. Engineering just will rally around when a customer shows up just to hear exactly their experience associated to it. And so with this, I think what they see is a continued evolution of the things we've been doing and they love seeing and providing customer solutions in areas that they were challenged to deal with in the past. >> What was some of the customer feedback when you guys started going, hey, you've got a new product, you're doing all of that early work. And you got to go talk to some people and knock on the, hey, what do you think, would you like the Cloud, a little bit of the Cloud. How would you like the Cloud to be implemented? What was some of the things you heard from customers? >> A lot of them said, if you can take your core tenets, which was simplicity, efficiency, reliability, and customer focus around consumption, and if you could give that to me in the Cloud, that would be the Nirvana. So, when we looked at this model, that's exactly what we did. We said, let's take what people love about us on-prem, and give 'em the exact same experience in the Cloud. >> That's great and that's what you guys have done. Congratulations. >> Thanks so much. >> Great to hear the Cloud story here Chadd Kenney, Vice President of Products and Solutions at PureStorage. Taking the formula of success on-premises with Flash and the success there, and bringing it to the Cloud. That's the big deal in this announcement. I'm John Furrier here in the Palo Alto studios, thanks for watching. (upbeat instrumental music)