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Sheila Rohra & Omer Asad, HPE Storage | HPE Discover 2022


 

>> Announcer: "theCUBE" presents HPE Discover 2022. Brought to you by HPE. >> Welcome back to HPE Discover 2022. You're watching "theCUBE's" coverage. This is Day 2, Dave Vellante with John Furrier. Sheila Rohra is here. She's the Senior Vice President and GM of the Data Infrastructure Business at Hewlett Packard Enterprise, and of course, the storage division. And Omer Asad. Welcome back to "theCUBE", Omer. Senior Vice President and General Manager for Cloud Data Services, Hewlett Packard Enterprise storage. Guys, thanks for coming on. Good to see you. >> Thank you. Always a pleasure, man. >> Thank you. >> So Sheila, I'll start with you. Explain the difference. The Data Infrastructure Business and then Omer's Cloud Data Services. You first. >> Okay. So Data Infrastructure Business. So I'm responsible for the primary secondary storage. Basically, what you physically store, the data in a box, I actually own that. So I'm going to have Omer explain his business because he can explain it better than me. (laughing) Go ahead. >> So 100% right. So first, data infrastructure platforms, primary secondary storage. And then what I do from a cloud perspective is wrap up those things into offerings, block storage offerings, data protection offerings, and then put them on top of the GreenLake platform, which is the platform that Antonio and Fidelma talked about on main Keynote stage yesterday. That includes multi-tenancy, customer subscription management, sign on management, and then on top of that we build services. Services are cloud-like services, storage services or block service, data protection service, disaster recovery services. Those services are then launched on top of the platform. Some services like data protection services are software only. Some services are software plus hardware. And the hardware on the platform comes along from the primary storage business and we run the control plane for that block service on the GreenLake platform and that's the cloud service. >> So, I just want to clarify. So what we maybe used to know as 3PAR and Nimble and StoreOnce. Those are the products that you're responsible for? >> That is the primary storage part, right? And just to kind of show that, he and I, we do indeed work together. Right. So if you think about the 3PAR, the primary... Sorry, the Primera, the Alletras, the Nimble, right? All that, right? That's the technology that, you know, my team builds. And what Omer does with his magic is that he turns it into HPE GreenLake for storage, right? And to deliver as a service, right? And basically to create a self-service agility for the customer and also to get a very Cloud operational experience for them. >> So if I'm a customer, just so I get this right, if I'm a customer and I want Hybrid, that's what you're delivering as a Cloud service? >> Yes. >> And I don't care where the data is on-premises, in storage, or on Cloud. >> 100%. >> Is that right? >> So the way that would work is, as a customer, you would come along with the partner, because we're 100% partner-led. You'll come to the GreenLake Console. On the GreenLake Console, you will pick one of our services. Could be a data protection service, could be the block storage service. All services are hybrid in nature. Public Cloud is 100% participant in the ecosystem. You'll choose a service. Once you choose a service, you like the rate card for that service. That rate card is just like a hyperscaler rate card. IOPS, Commitment, MINCOMMIT's, whatever. Once you procure that at the price that you like with a partner, you buy the subscription. Then you go to console.greenLake.com, activate your subscription. Once the subscription is activated, if it's a service like block storage, which we talked about yesterday, service will be activated, and our supply chain will send you our platform gear, and that will get activated in your site. Two things, network cable, power cable, dial into the cloud, service gets activated, and you have a cloud control plane. The key difference to remember is that it is cloud-consumption model and cloud-operation model built in together. It is not your traditional as a service, which is just like hardware leasing. >> Yeah, yeah, yeah. >> That's a thing of the past. >> But this answers a question that I had, is how do you transfer or transform from a company that is, you know, selling boxes, of course, most of you are engineers are software engineers, I get that, to one that is selling services. And it sounds like the answer is you've organized, I know it's inside baseball here, but you organize so that you still have, you can build best of breed products and then you can package them into services. >> Omer: 100%. 100%. >> It's separate but complementary organization. >> So the simplest way to look at it would be, we have a platform side at the house that builds the persistence layers, the innovation, the file systems, the speeds and feeds, and then building on top of that, really, really resilient storage services. Then how the customer consumes those storage services, we've got tremendous feedback from our customers, is that the cloud-operational model has won. It's just a very, very simple way to operate it, right? So from a customer's perspective, we have completely abstracted away out hardware, which is in the back. It could be at their own data center, it could be at an MSP, or they could be using a public cloud region. But from an operational perspective, the customer gets a single pane of glass through our service console, whether they're operating stuff on-prem, or they're operating stuff in the public cloud. >> So they get storage no matter what? They want it in the cloud, they got it that way, and if they want it as a service, it just gets shipped. >> 100%. >> They plug it in and it auto configures. >> Omer: It's ready to go. >> That's right. And the key thing is simplicity. We want to take the headache away from our customers, we want our customers to focus on their business outcomes, and their projects, and we're simplifying it through analytics and through this unified cloud platform, right? On like how their data is managed, how they're stored, how they're secured, that's all taken care of in this operational model. >> Okay, so I have a question. So just now the edge, like take me through this. Say I'm a customer, okay I got the data saved on-premise action, cloud, love that. Great, sir. That's a value proposition. Come to HPE because we provide this easily. Yeah. But now at the edge, I want to deploy it out to some edge node. Could be a tower with Telecom, 5G or whatever, I want to box this out there, I want storage. What happens there? Just ship it out there and connects up? Does it work the same way? >> 100%. So from our infrastructure team, you'll consume one or two platforms. You'll consume either the Hyperconverged form factor, SimpliVity, or you might convert, the Converged form factor, which is proliant servers powered by Alletras. Alletra 6Ks. Either of those... But it's very different the way you would procure it. What you would procure from us is an edge service. That edge service will come configured with certain amount of compute, certain amount of storage, and a certain amount of data protection. Once you buy that on a dollars per gig per month basis, whichever rate card you prefer, storage rate card or a VMware rate card, that's all you buy. From that point on, the platform team automatically configures the back-end hardware from that attribute-based ordering and that is shipped out to your edge. Dial in the network cable, dial in the power cable, GreenLake cloud discovers it, and then you start running the- >> Self-service, configure it, it just shows up, plug it in, done. >> Omer: Self-service but partner-led. >> Yeah. >> Because we have preferred pricing for our partners. Our partners would come in, they will configure the subscriptions, and then we activate those customers, and then send out the hardware. So it's like a hyperscaler on-prem at-scale kind of a model. >> Yeah, I like it a lot. >> So you guys are in the data business. You run the data portion of Hewlett Packard Enterprise. I used to call it storage, even if we still call it storage but really, it's evolving into data. So what's your vision for the data business and your customer's data vision, if you will? How are you supporting that? >> Well, I want to kick it off, and then I'm going to have my friend, Omer, chime in. But the key thing is that what the first step is is that we have to create a unified platform, and in this case we're creating a unified cloud platform, right? Where there's a single pane of glass to manage all that data, right? And also leveraging lots of analytics and telemetry data that actually comes from our infosite, right? We use all that, we make it easy for the customer, and all they have to say, and they're basically given the answers to the test. "Hey, you know, you may want to increase your capacity. You may want to tweak your performance here." And all the customers are like, "Yes. No. Yes, no." Basically it, right? Accept and not accept, right? That's actually the easiest way. And again, as I said earlier, this frees up the bandwidth for the IT teams so then they actually focus more on the business side of the house, rather than figuring out how to actually manage every single step of the way of the data. >> Got it. >> So it's exactly what Sheila described, right? The way this strategy manifests itself across an operational roadmap for us is the ability to change from a storage vendor to a data services vendor, right? >> Sheila: Right. >> And then once we start monetizing these data services to our customers through the GreenLake platform, which gives us cloud consumption model and a cloud operational model, and then certain data services come with the platform layer, certain data services are software only. But all the services, all the data services that we provide are hybrid in nature, where we say, when you provision storage, you could provision it on-prem, or you can provision it in a hyperscaler environment. The challenge that most of our customers have come back and told us, is like, data center control planes are getting fragmented. On-premises, I mean there's no secrecy about it, right? VMware is the predominant hypervisor, and as a result of that, vCenter is the predominant configuration layer. Then there is the public cloud side, which is through either Ajour, or GCP, or AWS, being one of the largest ones out there. But when the customer is dealing with data assets, the persistence layer could be anywhere, it could be in AWS region, it could be your own data center, or it could be your MSP. But what this does is it creates an immense amount of fragmentation in the context in which the customers understand the data. Essentially, John, the customers are just trying to answer three questions: What is it that I store? How much of it do I store? Should I even be storing it in the first place? And surprisingly, those three questions just haven't been answered. And we've gotten more and more fragmented. So what we are trying to produce for our customers, is a context to ware data view, which allows the customer to understand structured and unstructured data, and the lineage of how it is stored in the organization. And essentially, the vision is around simplification and context to ware data management. One of the key things that makes that possible, is again, the age old infosite capability that we have continued to hone and develop over time, which is now up to the stage of like 12 trillion data points that are coming into the system that are not corroborated to give that back. >> And of course cost-optimizing it as well. We're up against the clock, but take us through the announcements, what's new from when we sort of last talked? I guess it was in September. >> Omer: Right. >> Right. What's new that's being announced here and, or, you know, GA? >> Right. So three major announcements that came out, because to keep on establishing the context when we were with you last time. So last time we announced GreenLake backup and recovery service. >> John: Right. >> That was VMware backup and recovery as a complete cloud, sort of SaaS control plane. No backup target management, no BDS server management, no catalog management, it's completely a SaaS service. Provide your vCenter address, boom, off you go. We do the backups, agentless, 100% dedup enabled. We have extended that into the public cloud domain. So now, we can back up AWS, EC2, and EBS instances within the same constructs. So a single catalog, single backup policy, single protection framework that protects you both in the cloud and on-prem, no fragmentation, no multiple solutions to deploy. And the second one is we've extended our Hyperconverged service to now be what we call the Hybrid Cloud On-Demand. So basically, you go to GreenLake Console control plane, and from there, you basically just start configuring virtual machines. It supports VMware and AWS at the same time. So you can provision a virtual machine on-prem, or you can provision a virtual machine in the public cloud. >> Got it. >> And, it's the same framework, the same catalog, the same inventory management system across the board. And then, lastly, we extended our block storage service to also become hybrid in nature. >> Got it. >> So you can manage on-prem and AWS, EBS assets as well. >> And Sheila, do you still make product announcements, or does Antonio not allow that? (Omer laughing) >> Well, we make product announcements, and you're going to see our product announcements actually done through the HPE GreenLake for block storage. >> Dave: Oh, okay. >> So our announcements will be coming through that, because we do want to make it as a service. Again, we want to take all of that headache of "What configuration should I buy? How do I actually deploy it? How do I...?" We really want to take that headache away. So you're going to see more feature announcements that's going to come through this. >> So feature acceleration through GreenLake will be exposed? >> Absolutely. >> This is some cool stuff going on behind the scenes. >> Oh, there's a lot good stuff. >> Hardware still matters, you know. >> Hardware still matters. >> Does it still matter? Does hardware matter? >> Hardware still matters, but what matters more is the experience, and that's actually what we want to bring to the customer. (laughing) >> John: That's good. >> Good answer. >> Omer: 100%. (laughing) >> Guys, thanks so much- >> John: Hardware matters. >> For coming on "theCUBE". Good to see you again. >> John: We got it. >> Thanks. >> And hope the experience was good for you Sheila. >> I know, I know. Thank you. >> Omer: Pleasure as always. >> All right, keep it right there. Dave Vellante and John Furrier will be back from HPE Discover 2022. You're watching "theCUBE". (soft music)

Published Date : Jun 29 2022

SUMMARY :

Brought to you by HPE. and of course, the storage division. Always a pleasure, man. Explain the difference. So I'm responsible for the and that's the cloud service. Those are the products that That's the technology that, you know, the data is on-premises, On the GreenLake Console, you And it sounds like the Omer: 100%. It's separate but is that the cloud-operational and if they want it as a and it auto configures. And the key thing is simplicity. So just now the edge, and that is shipped out to your edge. it just shows up, plug it in, done. and then we activate those customers, for the data business the answers to the test. and the lineage of how it is And of course and, or, you know, GA? establishing the context And the second one is we've extended And, it's the same framework, So you can manage on-prem the HPE GreenLake for block storage. that's going to come through this. going on behind the scenes. and that's actually what we Omer: 100%. Good to see you again. And hope the experience I know, I know. Dave Vellante and John

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Patrick Osborne, HPE | VeeamON 2022


 

(digital pulsing music) >> We're back at VeeamON 2022. My name is Dave Vellante. I'm here with my co-host David Nicholson. I've got another mass boy coming on. Patrick Osborne is the vice president of the storage business unit at HPE. Good to see you again, my friend. It's been a long time. >> It's been way too long, thank you very much for having me. >> I can't even remember the last time we saw each other. It might have been in our studios in the East Coast. Well, it's good to be here with you. Lots have been going on, of course, we've been following from afar, but give us the update, what's new with HPE? We've done some stuff on GreenLake, we've covered that pretty extensively and looks like you got some momentum there. >> Quite a bit of momentum, both on the technology front and certainly the customer acquisition front. The message is certainly resonating with our customers. GreenLake is, that's the transformation that's fueling the future of Hewlett Packard Enterprise. So the momentum is great on the technology side. We're at well over 50 services that we're providing on the GreenLake platform. Everything from solutions and workloads to compute, networking and storage. So it's been really fantastic to see the platform and being able to really delight the customers and then the momentum on the sales and the customer acquisition side, the customers are voting with their dollars, so they're very happy with the platform, certainly from an operational perspective and a financial consumption perspective and so our target goal, which we've said a bunch of times is we want to be the hyperscaler on on-prem. We want to provide that customer experience to the folks that are investing in the platform. It's going really well. >> I'll ask you a question, as a former analyst, it could be obnoxious and so forth, so I'll be obnoxious for a minute. I wrote a piece in 2010 called At Your Storage Service, saying the future of storage and infrastructure as a service, blah, blah, blah. Now, of course, you don't want to over-rotate when there's no market, there was no market for GreenLake in 2010. Do you feel like your timing was right on, a little bit late, little bit early? Looking back now, how do you feel about that? >> Well, it's funny you say that. On the timing side, we've seen iterations of this stops and start forever. >> That's true. Financial gimmicks. >> I started my career at Sun Microsystems. We talked about the big freaking Web-tone switch and a lot of the network is the computer. You saw storage networks, you've seen a lot, a ton of iterations in this category, and so, I think the timing's right right now. Obviously, the folks in the hyperscaler class have proved out that this is something that's working. I think for us, the big thing that's really resonating with the customers is they want the operational model and they want the consumption model that they're getting from that as a service experience, but they still are going to run a number of their workloads on-prem and that's the best place to do it for them economically and we've proved that out. So I think the time is here to have that bifurcated experience from operational and financial perspective and in the past, the technology wasn't there and the ability to deliver that for the customers in a manner that was useful wasn't there. So I think the timing's perfect right now to provide them. >> As you know, theCUBE has had a presence at HPE Discover. Previous, even HP Discover and same with Veeam. But we got a long history with HP/HPE. When Hewlett Packard split into two companies, we made the observation, Wow, this opens up a whole new ecosystem opportunity for HPE generally, in storage business specifically, especially in data protection and backup, and the Veeam relationship, the ink wasn't dry and all of a sudden you guys were partnering, throwing joint activities, and so talk about how that relationship has evolved. >> From my perspective, we've always been a big partnering company, both on the route to market side, so our distributors and partners, and we work with them in big channel business. And then on the software partnership side, that's always evolving and growing. We're a very open ecosystem and we like to provide choice for our customers and I think, at the end of the day, we've got a lot of things that we work on jointly, so we have a great value prop. First phase of that relationship was partnering, we've got a full boat of product integrations that we do for customers. The second was a lot of special sauce that we do for our customers for co-integration and co-development. We had a huge session today with Rick Vanover and Frederico on our team here to talk about ransomware. We have big customers suffering from this plague right now and we've done a lot together on the engineering side to provide a very, very well-engineered, well thought out process to help avoid some of these things. And so that wave, too, of how do we do a ton of co-innovation together to really delight our customers and help them run their businesses, and I think the evolution of where we're going now, we have a lot of things that are very similar, strategically, in terms of, we all talk about data services and outcomes for our customers. So at the end of the day, when we think about GreenLake, like our virtual machine backup as a service or disaster recovery, it's all about what workloads are you running, what are the most important ones, where do you need help protecting that data? And essentially, how can we provide that outcome to you and you pay it as an outcome. And so we have a lot of things that we're working on together in that space. >> Let's take a little bit of a closer look at that. First of all, I'm from California, so I'm having a really hard time understanding what either of you were saying. Your accents are so thick. >> We could talk in Boston. >> Your accents are so thick. (Dave laughing) I could barely, but I know I heard you say something about Veaam at one point. Take a closer look at that. What does that look like from a ransomware perspective in terms of this concept of air gaping or immutable, immutable volumes and just as an aside, it seems like Veeam is a perfect partnership for you since customers obviously are going to be in hybrid mode for a long time and Veeam overlays that nicely. But what does it look like specifically? Immutable, air gap, some of the things we've been hearing a lot about. >> I'm exec sponsor for a number of big HPE customers and I'll give you an example. One of our customers, they have their own cloud service for time management and essentially they're exploited and they're not able to provide their service. It has huge ripple effect, if you think about, on inability to do their service and then how that affects their customers and their customers' employees and all that. It's a disaster, no pun intended. And the thing is, we learn from that and we can put together a really good architectures and best practices. So we're talking today about 3-2-1-1, so having three copies of your data, two different types of media, having an offline copy, an offsite copy and an offline copy. And now we're thinking about all the things you need to do to mitigate against all the different ways that people are going to exploit you. We've seen it all. You have keys that are erased, primary storage that is compromised and encrypted, people that come in and delete your backup catalog, they delete your backups, they delete your snapshots. So they get it down to essentially, "I'm either going to have one set of data, it's encrypted, I'm going to make you pay for it," and 40 percent of the time they pay and they get the data back, 60 percent of the time they pay and they get maybe some of the data back. But for the most part, you're not getting your data back. The best thing that we can do for our customers that come with a very prescriptive set of T-shirt configuration sizes, standardization, best practices on how they can take this entire ecosystem together and make it really easy for the customers to implement. But I wouldn't say, it's never bulletproof, but essentially, do as much as you can to avoid having to pay that ransomware. >> So 3-2-1-1, three copies, meaning local. >> Patrick: Yeah. >> So you can do fast recovery if you need to. Two different types of media, so tape fits in here? Not necessarily flashing and spinning disks. Could it be tape? >> A lot of times we have customers that have almost four different types. So they are running their production on flash. We have Alletras with HPE networking and servers running specific workloads, high performance. We have secondary storage on-prem for fast recovery and then we have some form of offsite and offline. Offsite could be object storage in the cloud and then offline would be an actual tape backup. The tape is out of the tape library in a vault so no one can actually access it through the network and so it's a physical copy that's offline. So you always have something to restore. >> Patrick, where's the momentum today, specifically, we're at VeeamON, but with regard to the Veeam partnership, is it security and ransomware, which is a new thing for this world. The last two years, it's really come to the top. Is it cloud migration? Is it data services and data management? Where's the momentum, all of the above, but maybe you could help us parse that. >> What we're seeing here at Hewlett Packard Enterprise, especially through GreenLake, is just an overall focus on data services. So what we're doing is we've got great platforms, we always had. HPE is known as an engineering company. We have fantastic products and solutions that customers love. What we're doing right now is taking, essentially, a lot of the beauty of those products and elevating them into an operational experience in the cloud, so you have a set of platforms that you want to run, you have machine critical platform, business critical, secondary storage, archival, data analytics and I want to be able to manage those from the cloud. So fleet management, HCI management, protocol management, block service, what have you, and then I want a set of abstracted data services that are on top of it and that's essentially things like disaster recovery, backup, data immutability, data vision, understanding what kind of data you have, and so we'll be able to provide those services that are essentially abstracted from the platforms themselves that run across multiple types of platforms. We can charge them on outcome based. They're based on consumption, so you think about something like DR, you have a small set of VMs that you want to protect with a very tight RPO, you can pay for those 100 VMs that are the most important that you have. So for us driving that operational experience and then the cloud data service experience into GreenLake gives customers a really, gives them a cloud experience. >> So have you heard the term super cloud? >> Patrick: Yeah. (chuckles) >> Have you? >> Patrick: Absolutely. >> It's term that we kind of coined, but I want to ask you about it specifically, in terms of how it fits into your strategy. So the idea is, and you kind of just described it, I think, whether your data is on-prem, it's in the cloud, multiple clouds, we'll talk about the edge later, but you're hiding the underlying complexities of the cloud's APIs and primitives, you're taking care of that for your customers, irrespective of physical location. It's the common experience across all those platforms. Is that a reasonable vision, maybe, even from a technical standpoint, is it part of HPE strategy and what does it take to actually do that, 'cause it sounds nice, but it's probably pretty intense? >> So the proof's in the pudding for us. We have a number of platforms that are providing, whether it's compute or networking or storage, running those workloads that they plum up into the cloud, they have an operational experience in the cloud and now they have data services that are running in the cloud for us in GreenLake. So it's a reality. We have a number of platforms that support that. We're going to have a set of big announcements coming up at HPE Discover. So we led with Alletra and we have a block service, we have VM backup as a service and DR On top of that. That's something that we're providing today. GreenLake has over, I think, it's actually over 60 services right now that we're providing in the GreenLake platform itself. Everything from security, single sign on, customer IDs, everything, so it's real. We have the proof point for it. >> So, GreenLake is essentially, I've said it, it's the HPE cloud. Is that a fair statement? >> A hundred percent. >> You're redefining cloud. And one of the hallmarks of cloud is ecosystem. Roughly, and I want to talk more about you got to grow that ecosystem to be successful in cloud, no question about it. And HPE's got the chops to do that. What percent of those services are HPE versus ecosystem partners and how do you see that evolving over time? >> We have a good number of services that are based on HPE, our tried and true intellectual property. >> You got good tech. >> Absolutely, so a number of that. And then we have partners in GreenLake today. We have a pretty big ecosystem and it's evolving, too. So we have customers and partners that are focused, our customers want our focus on data services. We have a number of opportunities and partnerships around data analytics. As you know, that's a really dynamic space. A lot of folks providing support on open source, analytics and that's a fast moving ecosystem, so we want to support that. We've seen a lot of interest in security. Being able to bring in security companies that are focused on data security. Data analytics to understand what's in your data from a customer perspective, how to secure that. So we have a pretty big ecosystem there. Just like our path at HPE, we've always had a really strong partnership with tons of software companies and we're going to continue to do that with GreenLake. >> You guys have been partner-friendly, I'll give you that. I'm going to ask Antonio this at Discover in a couple of weeks, but I want to ask you, when you think about, again, to go back to AWS as the prototypical cloud, you look at a Snowflake and a Redshift. The Redshift guys probably hate Snowflake, but the EC2 guys love them, sell a lot of compute. Now you as a business unit manager, do you ever see the day where you're side by side with one of your competitors? I'm guessing Antonio would say absolutely. Culturally, how does that play inside of HPE? I'm testing your partner-friendliness. How would you- >> Who will you- >> How do you think about that? >> At the end of the day, for us, the opportunity for us is to delight our customers. So we've always talked about customer choice and how to provide that best outcome. I think the big thing for us is that, from a cost perspective, we've seen a lot of customers coming back to HPE repatriation, from a repatriation perspective for a certain class of workloads. From my perspective, we're providing the best infrastructure and the best operational services at the best price at scale for these costumers. >> Really? It definitely, culturally, HPE has to, I think you would agree, it has to open up. You might not, you're going to go compete, based on the merit- >> Absolutely. >> of your product and technology. The repatriation thing is interesting. 'Cause I've always been a repatriation skeptic. Are you actually starting to see that in a meaningful way? Do you think you'll see it in the macro numbers? I mean, cloud doesn't seem to be slowing down, the public cloud growth, I mean, the 35, 40 percent a year. >> We're seeing it in our numbers. We're seeing it in the new logo and existing customer acquisition within GreenLake. So it's real for us. >> And they're telling you? Pure cost? >> Cost. >> So it's that's simple. >> Cost. >> So, they get the cloud bill, you do, too. I'd get the email from my CFO, "Why the cloud bill so high this month?" Part of that is it's consumption-based and it's not predictable. >> And also, too, one of the things that you said around unlocking a lot of the customer's ability from a resourcing perspective, so if we can take care of all the stuff underneath, the under cloud for the customer, the platform, so the stores, the serving, the networking, the automation, the provisioning, the health. As you guys know, we have hundreds of thousands of customers on the Aruba platform. We've got hundreds of thousands of customers calling home through InfoSight. So we can provide a very rich set of analytics, automated environment, automated health checking, and a very good experience that's going to help them move away from managing boxes to doing operational services with GreenLake. >> We talk about repatriation often. There was a time when I think a lot of us would've agreed that no one who was born in the cloud will ever do anything other than grow in the cloud. Are you seeing organizations that were born in the cloud realizing, "Hey, we know what our 80 percent steady state is and we've modeled this. Why rent it when we can own it? Or why rent it here when we can have it as operational cost there?" Are you seeing those? >> We're seeing some of that. We're certainly seeing folks that have a big part of their native or their digital business. It's a cost factor and so I think, one of the other areas, too, that we're seeing is there's a big transformation going on for our partners as well, too, on the sell-through side. So you're starting to see more niche SaaS offerings. You're starting to see more vertically focused offerings from our service provider partners or MSPs. So it's not just in either-or type of situation. You're starting to see now some really, really specific things going on in either verticals, customer segmentation, specific SaaS or data services and for us, it's a really good ecosystem, because we work with our SP partners, our MSP partners, they use our tech, they use our services, they provide services to our joint customers. For example, I know you guys have talked to iland here in the past. It's a great example for us for customers that are looking for DR as a service, backup as a service hosting, so it's a nice triangle for us to be able to please those customers. >> They're coming on to tomorrow. They're on 11/11. I think you're right on. The one, I think, obvious place where this repatriation could happen, it's the Sarah Wong and Martin Casano scenario where a SaaS companies cost a good sold become dominated by cloud costs. And they say, "Okay, well, maybe, I'm not going to build my own data centers. That's probably not going to happen, but I can go to Equinix and do a colo and I'm going to save a ton of dough, managing my own infrastructure with automation or outsourcing it." So Patrick, got to go. I could talk with you forever. Thank you so much for coming back in theCUBE. >> Always a pleasure. >> Go, Celts. How you feeling about the, we always talk sports here in VeeamON. How are you feeling about the Celts today? >> My original call today was Celtics in six, but we'll see what happens. >> Stephen, you like Celtics? Celtics six. >> Stephen: Celtics six. >> Even though tonight, they got a little- >> Stephen: Still believe, you got to believe. >> All right, I believe. >> It'd be better than the Miami's Mickey Mouse run there, in the bubble, a lot of astronauts attached to that. (Dave laughing) >> I love it. You got to believe here on theCUBE. All right, keep it right- >> I don't care. >> Keep it right there. You don't care, 'cause you're not from a sports town. Where are you in California? >> We have no sports. >> All right, keep it right there. This is theCUBE's coverage of VeeamON 2022. Dave Vellante for Dave Nicholson. We'll be right back. (digital music)

Published Date : May 18 2022

SUMMARY :

Good to see you again, my long, thank you very much and looks like you got and certainly the customer Now, of course, you don't want On the timing side, we've That's true. and the ability to deliver and all of a sudden you provide that outcome to you what either of you were saying. Immutable, air gap, some of the things and 40 percent of the time they pay So 3-2-1-1, three So you can do fast and then we have some form Where's the momentum, all of the above, that are the most important that you have. So the idea is, and you kind that are running in the it, it's the HPE cloud. And HPE's got the chops to do that. We have a good number of services to do that with GreenLake. but the EC2 guys love them, and how to provide that best outcome. go compete, based on the merit- it in the macro numbers? We're seeing it in the "Why the cloud bill so high this month?" a lot of the customer's than grow in the cloud. one of the other areas, and I'm going to save a ton of dough, about the Celts today? we'll see what happens. Stephen, you like you got to believe. in the bubble, a lot of astronauts You got to Where are you in California? coverage of VeeamON 2022.

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