(upbeat music) >> Work, sorry. >> Okay, we're live here at VMworld 2012. This is SiliconANGLE.tv's exclusive continuous coverage of VMworld. Day two, we're here, excited to have the new CEO of VMware, a long time, seven time Cube alumni when he was a lowly president of the EMC, Pat Gelsinger, with my cohost Dave. And welcome back to theCUBE. >> Hey, thank you very much guys, great to be here. >> Pleasure to see you again. >> First time as CEO, so first of all, how do you feel, tell us what it's like. Obviously, just for the folks who haven't watched the EMC World interview, I asked you a pointed question. I said Pat, if you were running VMware, what would you work on? So we'll get to that later, but. >> Okay. >> It turned out to be true. >> Turned out to, yeah once again, theCUBE got it nailed, like always, right? >> Absolutely. >> So just give us some personal color around the transition. So you know Paul, obviously you guys had great rapport, obviously, on stage yesterday. You got a standing ovation, he's being called the King on Twitter, he's got a huge respect. You guys work together, just take us through emotionally, the Pat Gelsinger, inside Pat, what went down there? How did it feel? >> And the way he, said handing over the custodianship of the community, to Pat Gelsinger, that was really, I think a great way to put it. >> Well you know, first thing, Paul and I are just great friends, you know? For 30 years, we've worked together. It's like you know, a great pick and roll team in basketball right, you know he knows when to pick, I know when to roll. You know, we just have really learned how to work together over the years. And just great respect for each other's talents. And Paul embraced me, and really endorsed me to the VMworld, and the community, in that sense, is powerful, right? But it also was intimidating. A bit of a responsibility as well. And you know, I had dinner with Tom Jorgens last night. Right, it's sort of like oh, two weeks ago, we were trying to kill each other. Now, my new best friend, right? So it is this very rapidly shifting role. As well as, we laid out a pretty bold vision this week. >> And you were at Intel too, you understand the whole partnership dynamic, we talk about this in theCUBE, the ecosystem, obviously VMware, the beginning of this massive opportunity of extending beyond the VMware look. I mean you announced, as an example, people who not VMworld, that's always been about VMware, they've been dominant in the enterprise. But yesterday you announced changes to the pricing. I mean you guys are thinking bigger now. Is that part of the plan, to think bigger, beyond VMware, and extend to other vendors? Obviously great love fest on the CEO panel yesterday, and also the demos up on stage. So talk about that mindset, and what you plan to do to take it beyond just VMware. >> Well it is very much a community. And when you think about what we're doing with software defined data center, right we're always touching everything, as Paul said. It's virtualizing the data center. And to do that, you know it's the networking guys, the security guys, the storage guys, the management guys, the new application vendors, right? It really is this ever broadening community. And as part of that is both a great opportunity, as well as a great responsibility too, all of those community players. And how can we innovate together, collectively, to bring about this next layer of fundamental innovation, agility, and speed, for the software defined data center of the future. >> So we want to get to that in a second. I want to ask you about about Paul Maritz again, just to kind of come back to the Paul thing. He has yet to be on theCUBE, so we're trying to get him on theCUBE and say it's a safe place. >> Does he not like you? What'd you do, you offended him? >> We haven't-- >> I don't know, he's... >> People want to know about him, he made some really, kind of cool, tongue in cheek comments yesterday about Facebook's valuation and VMware, everyone had a good chuckle out of it. But talk about Paul Maritz as a person. He's rarely doing public appearances, he's a total tech geek, he's a cool guy. So share with the folks out there, what's he like? >> Well you know, I think of Paul as sort of the Michael Jordan of strategy and technology, right? You know, he is just, you know, I don't think of myself as a bad strategist, this is like, the best strategist operating in the industry today around technology, and it's somebody who's deep in the technology, but also strategically very, very broad. And in that sense, his new role is really to allow him to really go focus on what he truly loves, his longterm strategy, understanding the technology trends and really going deep in that area. >> And the technology right, and he's also a huge technologist. >> Oh yeah right, you know he's sort of like, tops and bottoms, right, he's higher in the stack, I'm lower in the stack and boy, right between us, we sort of cover from sand to solutions. >> Well you said it's somewhat intimidating. And you're a lifelong hardware guy, now taking over a software company, how do you think about that, and how do you think you might change the way you approach your leadership? >> Well I think in some ways, I've always thought of myself as an infrastructure guy, right? And you know, most of silicon is done in software these days, so in that sense, I don't see it as that radical in that regard. But I have had the opportunity to really build the hardware infrastructure that every aspect of cloud is built on, and now to be able to put tops on bottoms, right, to be able to layer that software on top of it, to me is just a great opportunity, to take on this next piece of finishing that overall portfolio. >> How does he fit with Joe Tucci? Because I just love the dynamic was on there yesterday. You know, and we've had a chance to, Joe's been on theCUBE, and we've talked to him in person. Great guy, he's just such a great executive CEO. He's been around the block. Paul's like his sidekick now, and those two guys are going to cause some trouble. What's your prediction on the Joe Tucci, Paul Maritz dynamic, because you've got a strategist that no one's ever seen before in the tech business in Maritz, now with a canvas, painting a new canvas. He's done VMware, he's got that thing kicked off, laid out the roadmap in 2010, it's all filling in nicely. It's all going great, you're going to take it from there and ride that ship, and sail into good waters. But now he's now painting a new canvas. What is Joe and Paul talking about? What's that next canvas? >> Well, if you sort of think about Joe right, he's really become, at this point of his career, I'd say the elder statesman of the industry. Where everybody likes Joe, he makes everybody comfortable with him. And you know, there's just this comfort that Joe really brings to any situation. So here you have the big brains of Paul being combined with the experience, the relationships of Joe, and to me, I expect it to be a really powerful combination. >> You know I was commenting to Dave on a lot of things yesterday, and tying in some kind of trendy stuff, like Apple's market share value, and looking at that percentage of market share. And then also when you guys were up on the panel, one of the observations was, you've got the elder statesman in Tucci, and the senior experience of Joe with Pat, you and Paul, and a lot of the companies like Facebook, are run by people under the age of 35. So there's a generation of kids out there running big companies that have market caps of a billion dollars, so that's now coming on to the scene. How do you see that all playing out? Is there a trend towards business value, some kind of digs around the social media discontent, and the markets changing? You made a comment about that. But is it shifting to business value? Is that kind of what you guys are trying to get there? What do you say to those young leaders out there? And also what's happening in that market? >> Well I do think that there is this aspect of you know, building infrastructure, data centers, right, there's just this piece of okay, it's hard work, right, you have to transition people over time, your customers or CIOs, there is a level of security, confidence, et cetera, that needs to occur on that side. And then you have the dynamism of the consumer trends. And you know, Cook at Apple clearly is the elder statesman of the consumer social side of the world as well, and you know, he's not a teenager anymore, in that sense. But clearly it's this ability to generate extraordinary growth, extraordinary new valuation, as we've seen with Google and with Facebook. And how all of that matures, for social to become a sustained monetization model in the industry, isn't really proven yet. >> You know I was really liking Michael Dell on stage, trying to really make his point, I'm not going away, yeah we did a direct business model, we're the PC guys. And then he's advocating, and it's good to see him back in the game like that-- >> Yeah, me too, I think Michael, over the last two years, you know he has a tough job. HP has a tough job, to really transform those companies. And we have to say okay, Michael, he's really made progress. >> A lot of the CEOs in that PC era, they put a lot of East Coast mini computer companies out of business I think, don't want to see that happen to themselves, are a lot more paranoid to these (chuckling) year olds companies firms, and really more aggressive about staying the course. >> Yep, and Michael I think, has clearly said, I'm up for this challenge, and I'm going to take my namesake company through that challenge. >> So I got to ask you a hardware question. Because you know that business. Now you're going to be moving more into the different kind of this, with virtualization and apps. But HP and Dell are classic PC vendors. They've innovated, they were part of the whole Wintel generational shift. They have huge market shares, still. Margins yeah, are tight, but the market's changing. You guys' point about that, a new way. Apple has huge market value, and they have single digit share and growing, in hardware, yet they're so valuable. So the logic is, if you connect the dots, small, single digit share, yet huge profits. Really great, good products obviously. But they're wrapping services in other business models around the hardware, what's your take on that? I you were at Dell and HP, and saying hey, don't give up that PC business, just move fast, don't become driftwood, but what kind of services are they going to have to wrap around these products? Because the end user computing world, yes it is changing, multiple devices, but Apple has demonstrated that you can have a very strong hardware business and wrap around it. So what's your advice to those guys? >> Well I don't think of Apple as a hardware business, in that sense, I think Apple has been focused on a user experience that happens to be embodied in hardware and services, right? And in that sense, they have owned the user experience. They're maniacal about industrial design, they're maniacal about that whole experience, and have really innovated in how consumers buy, utilize, their products, and I think any aspect of things that touch the user have to have that in mind. It's all about the user experience, and they've done it well, and they've said, it's not hardware, it's not software. It's that integrative platform and experience. And my advice to anybody in that space, whether it's Dell, HP, Lenovo, RIM, Nokia, Microsoft, you have to really take that very aggressively in mind. >> So you had your put your man on the moon moment up in your keynote, you said let's get to, virtually 100% of applications, versus, I think you said 90%. That's intimidating, I'm reminded of the climber who's climbing to the top of the mountain and it's like this false summit, right? So, my question is, to get there you're going to have to lick the complexity problem. And over the years in IT, we think we've got that problem solved, and then you peel the onion, and and oh boy, there's more complexity there. To get to that 90%, you're going to have to solve that complexity problem, are we, have we solved it, are we on that path? >> Well, I think we're beginning to lay the foundation for it. And I think some of the software defined data center pieces, okay you know, we got to attack management and orchestration, we got to attack the network and security. So clearly those are elements of it. We have to make storage easy and available. But we also have to attack some of the higher level problems as well. Some of the cloud foundry, the PAZ layers as well, because it's not just about modernizing the old, with things like GemFire, and Data Fabric, and rebuilding the database environment, but it's also enabling the new, and enabling those across the multi cloud environments. And you know, so it's a lot of work to go do. But I think we've laid out the core pieces of the vision, and now my job is really to refine, execute and accelerate that endgame. >> Pat, I got to ask you about disruption and change. Joe Tucci made a comment that I thought was pretty Joe Tucci-like, when asked about the trends. And he said the horizontal's getting shorter, and the vertical's getting steeper in terms of the time, the change and the disruption. And he's hyper focused on that. I know you are too, and you tend to move fast and executive in watching your career. So let's take this software defined networking trend. I know we reported that you were in, when you took over EMC Ventures and looked at that, and you guys moved on some of those deals. So that's really key success, and we talk about it on theCUBE, but that's a game changer for VMware, like SpringSource was acquired, acquisition changed the developer landscape, now you got the Nicira deal as a game changing statement, but you have existing stuff going on like VCE, which is pioneering a lot of the vBLock stuff right? So you got VCE out there, and now you got the software defined data center at the merging side. So how do you sort that out? I know you're you know, first week on the job, or first second day on the job, but I mean you know the history. So, VC obviously, is a flagship offering is the vBLock, how does that fit into this change? I mean it's quickly, the disruption's positive. But they got to react, so a lot of the moving parts have to kind of, get tweaked. What do you see there for VCE? >> Well, and clearly you know, we have, on the SDN side, before I answer the VCE piece of it, you know we have two incredible assets. Right, we have the whole vShield, VXLAN capability, which you'd say, inside of the VMware environment was already well down the path of SDN, and now we have the Nicira assets, and NBP, and Open vSwitch, et cetera, so now, job one for us is bring those together as the most complete offering for the SDN space in the industry. You know we got two great teams. Bring those together, and unquestionably, we got the top talent in the world. So we got to make that happen, and then, we have to make that available for our partners to be able to then innovate with us, underneath us, and on top of us. We announced Sisco partnership yesterday, around how we're going to work together on that hardware, software boundary. And then with VCE, it's used them as the world class delivery vehicle for converged infrastructure, but now from the VMware role, it's hey guess what, you know HP just did a great integrated demo of their converged integrated. How are they going to participate with our SDN assets? And how do we enable them, how do we enable Dell, how do we enable the rest of the industry? >> And VCE now, how's that relationship, that's a separate company, but it's well funded and they've knocked down some good deployments. It's pretty solid, is it a high end offering? Is it more of, I mean how do you sort that out product wise? >> Well you know, VCE vBLock has always been a higher end offering, that's where UCS is positioned. It really is the premiere platform in in the industry. And we expect to continue to invest in that and partner with them, and VCE's doing well, hitting a billion dollar run weight, so we're happy with them. But as I'm quickly learning, I've got other great partners as well. >> So ecosystems obviously, are organic, they're ever changing. How do these acquisitions that you make change the balance of the ecosystem? >> Well everyone of them is aimed at, can we do it through partnership, or should we do it as an integrated offering? And that, where that line is, is never the same. Right, and we might make a decision that hey, it's better done in ecosystem today, and two years from now, hm, it's time to integrate into the core operating system of VMware, that's just the nature of how software and operating systems are built over time. Now that said, hey we're going to be an ecosystem friendly company, and even where we choose to integrate will always have OpenAPIs that enable industry innovation around us because there's more bright people outside of VMware than there are inside of VMware. So, and if we don't allow people to innovate with us, well yeah, they're going to go innovate somewhere else. >> Well, they have to move fast. You can't predict every innovation that's going to come down the road, and boom, something like Nicira was started in 2007, I mean-- >> You know, and I did a speech last year. I called it the Golden Triangle of Innovation. And there are are three primary pools of innovation. What we do organically, inside of an enterprise, like VMware, what happens in the university community, and what happens in the startup community. And we believe that we effectively have to participate in all three of those. Yeah we have our roots from Stanford and that community, and Nicira comes from Stanford and Berkeley, so clearly we see the university piece of it. We see the inorganic piece of acquisitions, and obviously organic, cool things we're that doing like VXLAN inside of the company. >> You've done a great job, I mean we can honestly say, we've been tracking you from the original interview, you did those things, and every year we ask you, we'll ask you at the end of this interview, what's your plan for the next 12 months? So congratulations on that. The question I want to ask you is, yesterday we heard abstract, pool, automate, which kind of is like code words for operating system. And you know you got to abstract away complexities, have resource management, and then automate and make all of that link and load together. >> You're pretty smart, that's good. >> (chuckles) I had to look that up this morning on Wikipedia, so that's cool, and you've also talked about your historical experience at Intel, cadence of Moore's law, so the question I want to ask you is, as you take over the helm at VMware, you have a different kind of OS cadence going on that's very rapid, as Joe Tucci pointed out. What's your Moore's Law for applications look like? Because now you have an enabling infrastructure in the VMware products and technologies as well as the ecosystem, and you've got to foster that enabling technology. So what is the cadence of the app market? >> Yeah, and you know first I'll say at the operating system level, with VMware, we say boy, we like this yearly cadence. And it's nice that it sort of matches with tick-tock model at Intel which I helped create. And sort of the major, minor releases of VMware are sort of in lock step with that. And you know, because what sets a cadence? Why shouldn't it be three or four years? What should be the right thing? And hey you know, we sort of set, we built on a firm foundation of SILICA, and we're going to align heavily on that. To me this tick-tock through through the stack, and then if I look to the next level of the stack, clearly you know, agile and sprints and so on, have allowed app development to occur, I'll say in a social, crowd sourced model in an effective way, but I think fundamentally, you got to say what is your foundation? And I'd say boy, you know a yearly major release cycle, I think there's good, solid technical foundations for that. And then making sure that you have an effective ability to continue to do continuous innovation. >> So Pat, for the last five or seven years, this industry obviously, has focused on doing more with less, operational efficiencies, obviously the conversion infrastructure trend. John talked about abstracting, automating, or pooling and automating, all those things really driving efficiencies, and you know the story with IT spending. It's flat, it's been down, but there's a thinking out there, with big data, and with new Flash architectures, that we can have major impacts on productivity. When John asked you at EMC World, what would you do if you were running VMworld, you answered, part of your answer was more tighter storage integration. I want to ask you specifically about a top down storage integration, in other words, bringing Flash, really managed from the server level, doing atomic writes, and driving new levels of productivity for organizations that go beyond just sort of cutting costs and better TCO. Can you talk about just the vision of, is that the right place to do it? In other words, controlling the metadata from fast servers versus slow storage? You know, it's an interesting transition from a storage company to now where you are as the head of VMware. >> Yeah, unquestionably, you know we have to do a better job at VMware of taking advantage of Flash on the server side, the performance capabilities of that, the IO gap that's opened up. In-memory data applications, but at the same time, we're seeing the polar extremes become more polar. The size of big data, will forever drive these larger and larger pools of scale out data on the one end, and now with in-memory and Flash technology on the server side, the things that you can do with extreme performance characteristics, at the server, at the application level, and VMware has to do a better job of making that available. And some of the things that Steve talked about with vFlash is an example of that. And we are going to do a lot better job of enabling those high performance, in-memory characteristic applications on this end, while an agent with larger and larger pools of shared storage on the other end. >> And embracing Hadoop you get one in further, you're going to bring big data analytic applications, and actually potentially feed those transaction applications that you're virtualizing in near real time, is that direction. >> Oh yeah, absolutely, but to me, the phenomenal thing is the extremes that are emerging here, where everything used to be just in a shared storage array, we're now sort of blown apart, right? Now we have high performance and memory on one end, and these massive scale platforms, and multi petabytes on the other end. It's pretty spectacular, and I said I essentially want to operate on both of them in essentially real time. >> What's interesting Pat, when we were at EMC World, I asked you can there be a red hat for Hadoop, and you said, you know, editorialized, you said you don't think it could be. We recently had that debate on SiliconANGLE and pretty much the crowd is weighing in that there is no red hat for Hadoop, mainly because just the market conditions are different. So just, I wanted to share that with you, and that we're going to continue to do that-- >> I'm glad they agree with me, I like that, so. >> You've made some good calls on big data. The question I want to ask you is though, is in the major presentation yesterday, you guys laid out the new experiences, and you talked about old way, new way. Access, it was access, app, and infrastructure, PC users, to mobile users, existing apps to new apps and big data, service to cloud. So I wanted to ask you about converged infrastructure. Because that's the old way, so a lot of the definitions around converged infrastructure has been defined as part of that old side, that side of the street that's old. Yet, in the new operating system future that we talk to everyone about, data's now a key kernel part of the design. So I want to ask you, data infrastructure, define what data infrastructure is as it relates to the new converged, if it's not replacing converged infrastructure, how has converged infrastructure changed from old to modern with data at the center of the value proposition? >> Yeah, you know, my EMC World keynote speech touched on this a little bit, this idea of data gravity. Where data gets bigger and bigger and heavier and heavier, and as the networks become agile, and VMs become mobile, things sort of move around that gravity well of the data. And I expect that to continue forward. So today, converged infrastructure, you'd say what's at the center of a vBLock? Right, you say well, sort of the UCS servers, because that's where the apps run. And I think increasingly in the future, the center of converged infrastructure's more around the storage infrastructure, because VMs are so mobile and light in comparison. But the idea of collapsing the boundaries between server, network and storage, I think is still a very fundamental concept. And when you go look inside of a Google data center, they don't quite think about it the same way. It's this array of infrastructure that is agilely available for their different applications. And I think that's fundamentally the right model. And a cloud scale version of converged infrastructure makes a lot of sense as well. >> And highly homogeneous, and many have observed, obviously, the advantage that Amazon and Google have. And you're clearly, the software defined data centers moving toward a homogeneous environment. >> Right, one common software layer across a set of services that are embodied in converged infrastructure hardware. >> And historically, homogeneous has meant you don't get best of breed. So how do you achieve best of breed? Is that through the ecosystem? Maybe, if you could elaborate on that a little bit. >> Well I think in this case, the scale operation characteristic swamp, the individual characteristics are best of breed in that sense. And they become enabled through this layer. But that hardware, software boundary is always a point of innovation. When virtualization of VMware first emerged, Mendel had this paranoia, we would rely on no hardware. We'll make it work on anything. And then over time, the hardware got better at doing things like page table mapping, memory breakthroughs, et cetera, for virtualization. All of a sudden, it's sort of like, oh the hardware's enabling better virtualization. You took advantage of it. And the same thing will emerge as you go think about converged infrastructure for networking and storage as well. The hardware will continue to evolve to better enable this virtualization layer of software and automation above it. >> We're starting at the hook, but you know we want to go, you got multi core, high megahertz clock speed right now, with Pat, we have a couple minutes left. I have two questions, one is around the future of virtualization, we're following, on SiliconANGLE.com, some of the new advances around large data centers that have commodity gear. So obviously, the usual suspects are Google, Facebook and whatnot, having a lot of commodity machines. And low level virtual machines is a really big trend now, looking at how to deploy VMwares at a programmatic layer. I don't know if you're following that. So I want you to comment on what you're following relative to some of the new trends around VMs. Obviously down to the low level, low level virtual machines and how they're playing up the stack, and then my final question after that would be, in the next 12 months, what's on your to do list? >> Yeah, well you know, I think you know, part of our task is sort of today, the leader in virtualization, is continue to leading the trends in that sense. Continuing to reduce the overhead of virtual machines, IO stack improvements, the Flash example that we gave before is a big piece of that. And continuing to enable better app affinity. You saw the Hadoop work, you know some of the big VM work around databases as well, and saying now how does, because in many ways, databases, VMs operate on, under provision hardware, and be able to over provision, and databases are over provisioning in memory for an under provisioned resource of the database, it's almost the inverse. So how do we address that? The Serengeti Hadoop work is another example of that. So there's lots of things to continue to innovate at the virtualization layer, both as you look down toward the hardware, as well as as you look up toward the application, and I think in that sense-- >> Is that where the software kind of tie in, that's why you're not seeing software-defining networking, more stuff with defined data centers? You have some ranges there, is that the part? >> Well that's a big piece of it yeah. Right, and you wanted all that to become policy based. Because you want essentially, what Steve likes to call the virtual data center to associate the policy of the application requirements as well as with the policy mechanisms of the underlying infrastructure. So that you know, the virtualization, the networking, the security elements, all of those become embodied in that as a set of services to the VM or this virtual data center. Next 12 months, obviously job one is make the transition smooth. Job two is get plan 13 in place, as the year concludes here. And then some of the key agendas of those we already talked about, operate on the SDN. We just made 1.3 billion, I better make a good use of that. Figure out our storage and security virtualization strategies, our management stack, and some of the horizon things today are really pretty thrilling for that next generation end user experience. >> Pat Gelsinger, always a blast on theCUBE, now as officially the CEO, great to have you on. >> Well actually I'm not official yet, T-minus three days now, September 1st, so I got-- >> Three days, okay September 1st. (chuckles) >> Well congratulations on the-- >> Pat Gelsinger. >> Thank you very much. >> CUBE alumni, great guy and tech athlete for sure. This is theCUBE, SiliconANGLE.com's flagship coverage of all the events extracting the signal from the noise. We'll be right back with our next guest after this short break.

this is the cute live from the Moscone Center in San Francisco this is silicon angles continuous coverage a vm world 2010 now inside the queue we're back I'm excited too I'm John furry with SiliconANGLE calm I'm really excited to have John Troyer here who is the senior community social media manager also executive producer who put the whole bloggers lounge social media lounge together John thanks so much for doing this and we'll get into a conversation but I just want to say it's been a pleasure working with you you know VMware at the show set new agenda and I think this blogger lounge we have some areas improve I think but from my standpoint really people were excited by it in setting the agenda so congratulations thanks it was really a pleasure working with you guys as well I think you've done a great job all this week this is really innovative what we've done here we always bring community to it we always bring multis multimedia and social media distribution to it but what an often conference the old school right the old style would be let's spend a couple million bucks let's bring in some TV crews and and do it that way we've done it kind of mean a much more agile for happen anywhere hackers you know it's awesome man it's great we were very pleased with the amount of content we produced the show coverage we're right here in the middle of the bloggers lounge so we got some interaction there we're going to have some bloggers on later and be experts on later today so I think it's really been a successful project today is dedicated to the to get the community out there but I mean I had an observation I didn't think it's gonna be this big that the broadcast sided with all the executives people were energized I had a personal element to it it wasn't the big heavy lights it wasn't the CNN trucks but we know we got the content out with good sound and HD you were going to fix the little audio thing but but you know from a Content standpoint it's going to look good and sound good and okay it's not the standard big equipment I don't I mean I don't care great to be here I don't thinks everybody's watching us now doesn't care only eight yeah only produce an H pump at HD onto the internet but the thing is BM world is really exciting I this is my fifth vmworld so I have not been to all of them this I think is the biggest what's certainly the biggest I think it's the most exciting the most there's a palpable buzz going on both in the industry and here on the show floor vendor after vendor attendee after attendee even the show staff has this kind of silly grin on their face because there's so much going on it all went so well everyone's so excited the connections that are being made and that's what I mean I'm a social media guy right and this is that this is an extension of that into the real world social media we're connecting online but that that activates when people actually get together in person and I've seen it happen over and over again what we've tried to do here on the cube is it is then convey a little bit of that excitement back out you know Alan to the internet for folks who couldn't come so I think anyway I've it's been great time here and I hope everybody else has enjoyed our coverage both Twitter or Facebook you know video etc it's been it's been great I mean it's just just we got sound bites we got content a mountain of content so that's phenomena it's all going out to the social grass and activity streams but you've been on the floor minutes exciting I what are your report I mean what's your report I mean you seeing a lot of tweets you seeing the connections are being made I'll see that the party was great great feedback from last night the vendors had their partners had their party what's to give us inside the ropes of the social media activity that went on because we didn't get much I see it much of it with the final year you know I work with the guys that work in the data center right and they're they're the hands-on practitioners that are out there and they need they have often been working with VMware for years and it's interesting you know some years you could come to VMware and I get the feedback well I knew everything so I talked to people but I didn't really go to the sessions and it was ok and it was good it was good to reconnect this year I'm hearing my god there's so much new going on I talked to some extra vendors that I'm interested in you know vCloud director is really interesting vshield is really interesting you know all that from the news from VMware was fascinating the labs were great and so what I'm hearing is a what I've seen from the guys I'm working with and talk to is a real sense of excitement I have to bring this back to my I have to bring this back to my company you have to bring this back to my data center and even though we are we I used to think of myself as a virtualization expert you know we've gotta broaden that conversation out to our whole the data center the operations of our IT department you know how our CIO runs things is going to also be brought along in this kind of technological shift social media has got a lot of social science to it it's all about you know connections and handshakes and all and going stuff online and is very social I mean do you think like the momentum i agree with device so i saw the same thing usually it's lobby con hey sessions i blew that off middle the party but i saw i saw the same thing you did but do you think that that's contagious i mean that momentum that excitement you think that was an element of it absolutely and I mean it was interesting I mean it in vm world's past I was the one doing a lot of the blogging I was open to it a lot of the tweeting you know you talk to people all day you you upload videos all night it's a very active it's a lot of work yeah you know if we have a blogger lounge here today in the lobby it was very visible it was very nice but I think if you really had to map out the bloggers social media activity lounge this year you'd have to draw a circle all around Moscone I mean everybody's belonging everybody's tweeting the tweet stream on the keynote was insane I had about 50 I had tables for about 50 bloggers and tweeters but the entire audience of 17,000 was tweeting blanket average we we trended in San Francisco number two on Twitter you know that day and with VMware and we were number five a little later on the day is insane it's exciting so everyone here is really engaged I seriously flow going on it really changes we were talking a couple of weeks ago it's like the old days CES or or or or not see yes Comdex you know you you get ready for the show you'd go to the show you come home for the show this year this build up the social media connectivity that happens before during and after it it's it turns the event into something completely different I think this is an event within the event i mean the social media flow was phenomenal I mean I still guys doing podcasts in the lobby video streaming the event as this phenomena it's exciting it's a whole new world out there we got a couple of podcasts coming up here next yeah we got some podcast any final comments about you know what you're what you take away is from a social media standpoint any goals for next year any things that you on your mind well you know I mean vmworld is a tribal event it's the gathering of a site of innovators who are really taking things to the next level so I think as we as we'll see what happens in them in the social media world in a year a lot can change all of our cameras will be smaller you know we'll probably do it more remotes it'll be it'll be interesting it bought by yahoo yeah I mean we have a lot of fourscore activities so I think you know we'll try to do more community stuff we might probably have multiple video streams I mean it our capabilities increase but it'll all be about people right at the end in the end social media is people right it's all about connecting people and will continue to do that I mean I'm excited about the fact that you know the industry is evolving and growing up together and this business that's being done I mean it's it's an uptick in the economy you know vmware is actually be a big part of that enablement and so you know when people are doing business it's just a different vibe in the social excitement that comes from meetings countless meetings where it's like yeah deals are going on like partnerships are being made I mean that's the 1 2 15 that Todd was talking about that yeah there's a there's definitely something in the air the industry the the technology and then something's going right at VMware too so I feel it internally congratulations John Shorey executive producer the blogger lounge social media the cube thanks for for supporting us and being a part of it and helping us a collaborate on the content thanks so much thanks for working with us had a great time