(upbeat music) >> From theCUBE studios in Palo Alto, in Boston bringing you data-driven insights from theCUBE and ETR. This is braking analysis with Dave Vellante. >> Database is the heart of enterprise computing. The market is both exploding and it's evolving. The major force is transforming the space include Cloud and data, of course, but also new workloads, advanced memory and IO capabilities, new processor types, a massive push towards simplicity, new data sharing and governance models, and a spate of venture investment. Snowflake stands out as the gold standard for operational excellence and go to market execution. The company has attracted the attention of customers, investors, and competitors and everyone from entrenched players to upstarts once in the act. Hello everyone and welcome to this week's Wikibon CUBE Insights powered by ETR. In this breaking analysis, we'll share our most current thinking on the database marketplace and dig into Snowflake's execution. Some of its challenges and we'll take a look at how others are making moves to solve customer problems and try to get a piece of the growing database pie. Let's look at some of the factors that are driving market momentum. First, customers want lower license costs. They want simplicity. They want to avoid database sprawl. They want to run anywhere and manage new data types. These needs often are divergent and they pull vendors and technologies in different direction. It's really hard for any one platform to accommodate every customer need. The market is large and it's growing. Gardner has it at around 60 to 65 billion with a CAGR of somewhere around 20% over the next five years. But the market, as we know it is being redefined. Traditionally, databases have served two broad use cases, OLTP or transactions and reporting like data warehouses. But a diversity of workloads and new architectures and innovations have given rise to a number of new types of databases to accommodate all these diverse customer needs. Many billions have been spent over the last several years in venture money and it continues to pour in. Let me just give you some examples. Snowflake prior to its IPO, raised around 1.4 billion. Redis Labs has raised more than 1/2 billion dollars so far, Cockroach Labs, more than 350 million, Couchbase, 250 million, SingleStore formerly MemSQL, 238 million, Yellowbrick Data, 173 million. And if you stretch the definition of database a little bit to including low-code or no-code, Airtable has raised more than 600 million. And that's by no means a complete list. Now, why is all this investment happening? Well, in a large part, it's due to the TAM. The TAM is huge and it's growing and it's being redefined. Just how big is this market? Let's take a look at a chart that we've shown previously. We use this chart to Snowflakes TAM, and it focuses mainly on the analytics piece, but we'll use it here to really underscore the market potential. So the actual database TAM is larger than this, we think. Cloud and Cloud-native technologies have changed the way we think about databases. Virtually 100% of the database players that they're are in the market have pivoted to a Cloud first strategy. And many like Snowflake, they're pretty dogmatic and have a Cloud only strategy. Databases has historically been very difficult to manage, they're really sensitive to latency. So that means they require a lot of tuning. Cloud allows you to throw virtually infinite resources on demand and attack performance problems and scale very quickly, minimizing the complexity and tuning nuances. This idea, this layer of data as a service we think of it as a staple of digital transformation. Is this layer that's forming to support things like data sharing across ecosystems and the ability to build data products or data services. It's a fundamental value proposition of Snowflake and one of the most important aspects of its offering. Snowflake tracks a metric called edges, which are external connections in its data Cloud. And it claims that 15% of its total shared connections are edges and that's growing at 33% quarter on quarter. This notion of data sharing is changing the way people think about data. We use terms like data as an asset. This is the language of the 2010s. We don't share our assets with others, do we? No, we protect them, we secure or them, we even hide them. But we absolutely don't want to share those assets but we do want to share our data. I had a conversation recently with Forrester analyst, Michelle Goetz. And we both agreed we're going to scrub data as an asset from our phrasiology. Increasingly, people are looking at sharing as a way to create, as I said, data products or data services, which can be monetized. This is an underpinning of Zhamak Dehghani's concept of a data mesh, make data discoverable, shareable and securely governed so that we can build data products and data services that can be monetized. This is where the TAM just explodes and the market is redefining. And we think is in the hundreds of billions of dollars. Let's talk a little bit about the diversity of offerings in the marketplace. Again, databases used to be either transactional or analytic. The bottom lines and top lines. And this chart here describe those two but the types of databases, you can see the middle of mushrooms, just looking at this list, blockchain is of course a specialized type of database and it's also finding its way into other database platforms. Oracle is notable here. Document databases that support JSON and graph data stores that assist in visualizing data, inference from multiple different sources. That's is one of the ways in which adtech has taken off and been so effective. Key Value stores, log databases that are purpose-built, machine learning to enhance insights, spatial databases to help build the next generation of products, the next automobile, streaming databases to manage real time data flows and time series databases. We might've missed a few, let us know if you think we have, but this is a kind of pretty comprehensive list that is somewhat mind boggling when you think about it. And these unique requirements, they've spawned tons of innovation and companies. Here's a small subset on this logo slide. And this is by no means an exhaustive list, but you have these companies here which have been around forever like Oracle and IBM and Teradata and Microsoft, these are the kind of the tier one relational databases that have matured over the years. And they've got properties like atomicity, consistency, isolation, durability, what's known as ACID properties, ACID compliance. Some others that you may or may not be familiar with, Yellowbrick Data, we talked about them earlier. It's going after the best price, performance and analytics and optimizing to take advantage of both hybrid installations and the latest hardware innovations. SingleStore, as I said, formerly known as MemSQL is a very high end analytics and transaction database, supports mixed workloads, extremely high speeds. We're talking about trillions of rows per second that could be ingested in query. Couchbase with hybrid transactions and analytics, Redis Labs, open source, no SQL doing very well, as is Cockroach with distributed SQL, MariaDB with its managed MySQL, Mongo and document database has a lot of momentum, EDB, which supports open source Postgres. And if you stretch the definition a bit, Splunk, for log database, why not? ChaosSearch, really interesting startup that leaves data in S-3 and is going after simplifying the ELK stack, New Relic, they have a purpose-built database for application performance management and we probably could have even put Workday in the mix as it developed a specialized database for its apps. Of course, we can't forget about SAP with how not trying to pry customers off of Oracle. And then the big three Cloud players, AWS, Microsoft and Google with extremely large portfolios of database offerings. The spectrum of products in this space is very wide, with you've got AWS, which I think we're up to like 16 database offerings, all the way to Oracle, which has like one database to do everything not withstanding MySQL because it owns MySQL got that through the Sun Acquisition. And it recently, it made some innovations there around the heat wave announcement. But essentially Oracle is investing to make its database, Oracle database run any workload. While AWS takes the approach of the right tool for the right job and really focuses on the primitives for each database. A lot of ways to skin a cat in this enormous and strategic market. So let's take a look at the spending data for the names that make it into the ETR survey. Not everybody we just mentioned will be represented because they may not have quite the market presence of the ends in the survey, but ETR that capture a pretty nice mix of players. So this chart here, it's one of the favorite views that we like to share quite often. It shows the database players across the 1500 respondents in the ETR survey this past quarter and it measures their net score. That's spending momentum and is shown on the vertical axis and market share, which is the pervasiveness in the data set is on the horizontal axis. The Snowflake is notable because it's been hovering around 80% net score since the survey started picking them up. Anything above 40%, that red line there, is considered by us to be elevated. Microsoft and AWS, they also stand out because they have both market presence and they have spending velocity with their platforms. Oracle is very large but it doesn't have the spending momentum in the survey because nearly 30% of Oracle installations are spending less, whereas only 22% are spending more. Now as a caution, this survey doesn't measure dollar spent and Oracle will be skewed toward the big customers with big budgets. So you got to consider that caveat when evaluating this data. IBM is in a similar position although its market share is not keeping up with Oracle's. Google, they've got great tech especially with BigQuery and it has elevated momentum. So not a bad spot to be in although I'm sure it would like to be closer to AWS and Microsoft on the horizontal axis, so it's got some work to do there. And some of the others we mentioned earlier, like MemSQL, Couchbase. As shown MemSQL here, they're now SingleStore. Couchbase, Reddis, Mongo, MariaDB, all very solid scores on the vertical axis. Cloudera just announced that it was selling to private equity and that will hopefully give it some time to invest in this platform and get off the quarterly shot clock. MapR was acquired by HPE and it's part of HPE's Ezmeral platform, their data platform which doesn't yet have the market presence in the survey. Now, something that is interesting in looking at in Snowflakes earnings last quarter, is this laser focused on large customers. This is a hallmark of Frank Slootman and Mike Scarpelli who I know they don't have a playbook but they certainly know how to go whale hunting. So this chart isolates the data that we just showed you to the global 1000. Note that both AWS and Snowflake go up higher on the X-axis meaning large customers are spending at a faster rate for these two companies. The previous chart had an end of 161 for Snowflake, and a 77% net score. This chart shows the global 1000, in the end there for Snowflake is 48 accounts and the net score jumps to 85%. We're not going to show it here but when you isolate the ETR data, nice you can just cut it, when you isolate it on the fortune 1000, the end for Snowflake goes to 59 accounts in the data set and Snowflake jumps another 100 basis points in net score. When you cut the data by the fortune 500, the Snowflake N goes to 40 accounts and the net score jumps another 200 basis points to 88%. And when you isolate on the fortune 100 accounts is only 18 there but it's still 18, their net score jumps to 89%, almost 90%. So it's very strong confirmation that there's a proportional relationship between larger accounts and spending momentum in the ETR data set. So Snowflakes large account strategy appears to be working. And because we think Snowflake is sticky, this probably is a good sign for the future. Now we've been talking about net score, it's a key measure in the ETR data set, so we'd like to just quickly remind you what that is and use Snowflake as an example. This wheel chart shows the components of net score, that lime green is new adoptions. 29% of the customers in the ETR dataset that are new to Snowflake. That's pretty impressive. 50% of the customers are spending more, that's the forest green, 20% are flat, that's the gray, and only 1%, the pink, are spending less. And 0% zero or replacing Snowflake, no defections. What you do here to get net scores, you subtract the red from the green and you get a net score of 78%. Which is pretty sick and has been sick as in good sick and has been steady for many, many quarters. So that's how the net score methodology works. And remember, it typically takes Snowflake customers many months like six to nine months to start consuming it's services at the contracted rate. So those 29% new adoptions, they're not going to kick into high gear until next year, so that bodes well for future revenue. Now, it's worth taking a quick snapshot at Snowflakes most recent quarter, there's plenty of stuff out there that you can you can google and get a summary but let's just do a quick rundown. The company's product revenue run rate is now at 856 million they'll surpass $1 billion on a run rate basis this year. The growth is off the charts very high net revenue retention. We've explained that before with Snowflakes consumption pricing model, they have to account for retention differently than what a SaaS company. Snowflake added 27 net new $1 million accounts in the quarter and claims to have more than a hundred now. It also is just getting its act together overseas. Slootman says he's personally going to spend more time in Europe, given his belief, that the market is huge and they can disrupt it and of course he's from the continent. He was born there and lived there and gross margins expanded, do in a large part to renegotiation of its Cloud costs. Welcome back to that in a moment. Snowflake it's also moving from a product led growth company to one that's more focused on core industries. Interestingly media and entertainment is one of the largest along with financial services and it's several others. To me, this is really interesting because Disney's example that Snowflake often puts in front of its customers as a reference. And it seems to me to be a perfect example of using data and analytics to both target customers and also build so-called data products through data sharing. Snowflake has to grow its ecosystem to live up to its lofty expectations and indications are that large SIS are leaning in big time. Deloitte cross the $100 million in deal flow in the quarter. And the balance sheet's looking good. Thank you very much with $5 billion in cash. The snarks are going to focus on the losses, but this is all about growth. This is a growth story. It's about customer acquisition, it's about adoption, it's about loyalty and it's about lifetime value. Now, as I said at the IPO, and I always say this to young people, don't buy a stock at the IPO. There's probably almost always going to be better buying opportunities ahead. I'm not always right about that, but I often am. Here's a chart of Snowflake's performance since IPO. And I have to say, it's held up pretty well. It's trading above its first day close and as predicted there were better opportunities than day one but if you have to make a call from here. I mean, don't take my stock advice, do your research. Snowflake they're priced to perfection. So any disappointment is going to be met with selling. You saw that the day after they beat their earnings last quarter because their guidance in revenue growth,. Wasn't in the triple digits, it sort of moderated down to the 80% range. And they pointed, they pointed to a new storage compression feature that will lower customer costs and consequently, it's going to lower their revenue. I swear, I think that that before earnings calls, Scarpelli sits back he's okay, what kind of creative way can I introduce the dampen enthusiasm for the guidance. Now I'm not saying lower storage costs will translate into lower revenue for a period of time. But look at dropping storage prices, customers are always going to buy more, that's the way the storage market works. And stuff like did allude to that in all fairness. Let me introduce something that people in Silicon Valley are talking about, and that is the Cloud paradox for SaaS companies. And what is that? I was a clubhouse room with Martin Casado of Andreessen when I first heard about this. He wrote an article with Sarah Wang, calling it to question the merits of SaaS companies sticking with Cloud at scale. Now the basic premise is that for startups in early stages of growth, the Cloud is a no brainer for SaaS companies, but at scale, the cost of Cloud, the Cloud bill approaches 50% of the cost of revenue, it becomes an albatross that stifles operating leverage. Their conclusion ended up saying that as much as perhaps as much as the back of the napkin, they admitted that, but perhaps as much as 1/2 a trillion dollars in market cap is being vacuumed away by the hyperscalers that could go to the SaaS providers as cost savings from repatriation. And that Cloud repatriation is an inevitable path for large SaaS companies at scale. I was particularly interested in this as I had recently put on a post on the Cloud repatriation myth. I think in this instance, there's some merit to their conclusions. But I don't think it necessarily bleeds into traditional enterprise settings. But for SaaS companies, maybe service now has it right running their own data centers or maybe a hybrid approach to hedge bets and save money down the road is prudent. What caught my attention in reading through some of the Snowflake docs, like the S-1 in its most recent 10-K were comments regarding long-term purchase commitments and non-cancelable contracts with Cloud companies. And the companies S-1, for example, there was disclosure of $247 million in purchase commitments over a five plus year period. And the company's latest 10-K report, that same line item jumped to 1.8 billion. Now Snowflake is clearly managing these costs as it alluded to when its earnings call. But one has to wonder, at some point, will Snowflake follow the example of say Dropbox which Andreessen used in his blog and start managing its own IT? Or will it stick with the Cloud and negotiate hard? Snowflake certainly has the leverage. It has to be one of Amazon's best partners and customers even though it competes aggressively with Redshift but on the earnings call, CFO Scarpelli said, that Snowflake was working on a new chip technology to dramatically increase performance. What the heck does that mean? Is this Snowflake is not becoming a hardware company? So I going to have to dig into that a little bit and find out what that it means. I'm guessing, it means that it's taking advantage of ARM-based processes like graviton, which many ISVs ar allowing their software to run on that lower cost platform. Or maybe there's some deep dark in the weeds secret going on inside Snowflake, but I doubt it. We're going to leave all that for there for now and keep following this trend. So it's clear just in summary that Snowflake they're the pace setter in this new exciting world of data but there's plenty of room for others. And they still have a lot to prove. For instance, one customer in ETR, CTO round table express skepticism that Snowflake will live up to its hype because its success is going to lead to more competition from well-established established players. This is a common theme you hear it all the time. It's pretty easy to reach that conclusion. But my guess is this the exact type of narrative that fuels Slootman and sucked him back into this game of Thrones. That's it for now, everybody. Remember, these episodes they're all available as podcasts, wherever you listen. All you got to do is search braking analysis podcast and please subscribe to series. Check out ETR his website at etr.plus. We also publish a full report every week on wikinbon.com and siliconangle.com. You can get in touch with me, Email is David.vellante@siliconangle.com. You can DM me at DVelante on Twitter or comment on our LinkedIn posts. This is Dave Vellante for theCUBE Insights powered by ETR. Have a great week everybody, be well and we'll see you next time. (upbeat music)

>> Announcer: From San Francisco it's theCUBE. Covering Red Hat Summit 2018. Brought to you by Red Hat. >> Welcome back, everyone. We are here live in San Francisco, the Moscone West for the Red Hat Summit and we're covering three days of wall-to-wall coverage. I'm John Furrier with my co-host John Troyer. Our next guest is Jennifer Cloer, creator and executive producer of The Chasing Grace Project, formerly CUBE alumni, was on at the CloudNOW awards at Google. Great to see you. >> Great to see you, thanks for having me. >> So obvioulsy Open Source has been amazing growth, okay, and it has kind of democratized software. >> Right. >> You've got a project in my opinion that I think is democratizing, getting the word out on the tech issues around women in tech and more importantly, it's inspirational, but it's also informational. Take a minute and explain what is the project Chasing Grace? Obviously Grace, Grace Hopper. >> Right. Right, The Chasing Grace Project is a documentary series of six episodes about women in tech. The name does lend itself to Grace. We named it after Grace Hopper because she really exemplifies the grit and the excellence that we're all chasing all the time. It's also this idea that we're chasing the idea of grace in the face of adversity. It's not always easy but the women who we've interviewed and talked to exhibit amazing grace and are super inspiring. So the series doesn't shy away from adversity but it certainly focuses on stories of resilience. >> And when did you start the project and is there episodes? Is it on Netflix? >> Yes. >> Is it on DVD? >> (laughs) Let's hope. We hope so. We started the project, excuse me, about a year and a half ago. I put a call for stories out in a number of women in tech forums I belong to, was inundated with responses. Women are ready to share their stories. Spent every Friday for about four or five months on back-to-back calls with women, produced the trailer last May, a year ago, released it in September, and since then it's been a whirlwind. Lots of interest. Lots of men and women wanting to share their stories, as well as people wanting to underwrite the work, which is fabulous because it relies on sponsors. So yeah, we're about a year and a half in. We just finished episode one and screened it. We've got four or five more to go so we're early. We're early, but it's happening. >> And share some stories because I saw the trailer, it's phenomenal. There's women in tech and the culture of the bro culture, people talk about that all the time. It's male-dominated and you're seeing here with Red Hat Summit, there's women here but it's still dominated by men. >> Right. >> The culture has to evolve and I think a lot of men are smart and see it. Some aren't and some are learning. I would call learning a bigger (laughs) percentage. >> Sure. >> What are you finding that women who are really driving the change has been the big trend line? And how's the men reacting? Because the men have to be involved, too because they also have to take responsibility for the change. >> Absolutely, absolutely. I would say that by women sharing their stories we are starting to change culture. I'm actually keynoting today at the Women's Leadership lunch at Red Hat Summit. I'm going to talk about that, the impact of story on cultural change because there's a lot of reasons cited for the decline of women in tech, because we've gone backwards. There's actually fewer than ever before. But many things are cited. So the pipeline issue, poor education, but the biggest thing cited is the culture and the culture has changed over the course of the last decade in particular. So the women we've talked to, their stories of resilience are starting to change that culture. When people talk and share experiences and stories, there's empathy that comes from both men and women who hear those stories and I think that that starts to change culture. It's starting to happen. I think we are pivoting, it's happening. But there's still a lot of work to do. >> John Troyer: Jennifer, at the keynote, or at the luncheon here, the Women's Leadership luncheon, anything else that you'll be bringing up? That sounds like part of your message here that you're going to be bringing today and you want to share right before you go up? >> Yeah, sure. So like I said, I'll talk about the impact of story on culture. I'll talk about the stories of resilience. I'm going to share a few stories from women who we've actually interviewed and featured in episode one. Because you can't see episode one online because we're in discussions with distributors, I'm going to share those stories with this audience. And I think folks can, like I said, learn from those and gain empathy and walk away hopefully with action. >> That seems great. The storytelling of course is key, right? We're in an interesting place in our culture today and I think social media, the 10 or 20 years of social media that we've had is part of that. I know my feed is filled with incredible women leaders in tech and frankly it's much better for it. But you know, you do sense a sense of almost weariness in some folks because this is one, they get shit on, can I say that? >> Hey, it's digital TV, there's no censorship. >> But also you'd like to eventually, if you're a woman in tech, you'd like to be able to talk about tech, not just being a woman in tech. >> Right, right. >> I guess, is that just at the part, is that just where we are in society right now? >> I think so and you know, it's a marathon, not a sprint, right? It's going to take a long time. It took a long time to get us to this place, it's going to take a long time to move us forward. But yeah, women do want to build tech and not have to advocate for themselves. Hopefully projects like The Chasing Grace Project and other work that's happening out there, there's a lot of initiatives that have sprung up in the last few years, are helping to do that so that the women who are building can build. >> What's your big takeaway from the work you've done so far? It could be something that didn't surprise you that you knew was pretty obvious and what surprised you? What's some of the things that's come out of it that's personal learnings for you? >> I think the power that comes from giving women a platform to be seen and heard for their experiences. Almost every woman I've talked to says I feel so alone. They're in an office with mostly men. There might be another woman but they feel so alone and when they share their stories and they see other women sharing their stories, they know they're not alone. There may be few of them but the stories are very similar. I think that men learn a lot when they see women sharing their stories, too because they don't know. The experiences that we all have are very different. We're walking through the same industry but our day-to-day experiences are quite different. Learning what that's like, both for women, for men, there are men that are going to be featured in this series, and women of other women. Just the power in that. Most women tell me I don't really have a story. Well, you both know that when you dig a little bit, >> They all have stories. >> everybody has a story. Everybody has a story, multiple stories. So, yeah. >> So let me as you a question. This has come up in some of my interviews on women in tech and that is is that it kind of comes up subtlety, it's not really put out there, like you said, aggressively. But they say there's also a women women pressure. So how have you found that come up? Because it's not just women and men. I've heard women say there's pressure, there's other pressures from other women. Do more or do less and it's kind of an individual thing but it's also kind of code, as well to stick together. At the same time, there's a women and women dynamic. >> Yeah. >> What have you found on that? >> Mostly I've found, I think there's a shift happening, mostly I've found that women are forming community and supporting each other. Everyone has a different definition of feminism or womenism (laughs) as some women have called it, but I think there are some women who have told me, usually the older generations who have told me there's only room for one woman at the table. One woman makes it to leadership and she's very protective of that space. But we're seeing that less and less. >> I don't want to turn this into, you hate to turn this into a versus scenario, right? Especially online I see a lot of interaction of men coming up and saying, either trying to explain to women what their problem is or, but also saying educate me, like take your time to educate me because I can't be bothered to figure it out myself. Or also trying to stand up themselves and lead the charge. So one of my personal things I do, I sit back and let the women talk and listen to them about what they want to do. >> Right. >> Any particular advice you have for folks who are listening and who might want to, you know, what do you do? I guess sit down and pay attention. >> Yeah, I'd say listen to the stories. Listen to what women need and want out of their male allies and advocates. And listen to the women who you already are friends and colleagues with. What do they need from you? Start there. And then build your way out. I remember when I first started The Chasing Grace Project, I was actually advised by people, well don't feature men at all because they can't speak for women and that's very true but I've decided that we will feature both men and women because we're all part of the industry, right? When I talk about the future is being built by all of us. We need more women in leadership. We don't need just women in leadership, we need men and women. So I think though, right now at this moment in time men should listen and ask their, like I said, their inside circle of women that are friends and colleagues, what can I do? What do you need in terms of my support? >> And it's inclusion, too. There's a time to have certain, all women and then men, as well. >> Right. >> Kind of the right balance. >> Right. >> Well, I have to ask you obvioulsy, Red Hat is an Open Source world. Community is huge. Obviously tech has a community and some will argue how robust it is (laughs) >> Right. (laughs) >> and fair it is. And communities have their own personality, but the role of the community becomes super critical. Can you just share your thoughts and views of how the role of the community can up its game a bit on inclusion and diversity? And I put inclusion first because inclusion and diversity, that seems to be the trend in my interviews, diversity and inclusion, and now it's inclusion and diversity. But the community has some self-policing mechanisms. There's kind of a self-governance dynamic of communities. So it's an opportunity. >> It is an opportunity. >> So what's your view? >> There are a lot of things that are talked about within the Open Source community in terms of how to advance inclusion in a positive way. One is enforcement. So at events like this, there's a code of conduct. They've become very popular. Everybody has one, for good reason, but everybody's doing them now. I worked at The Linux Foundation for 12 years. When you have an incident at an event, if you don't enforce your code of conduct, it doesn't mean anything. So I think that's one very tangible example of something you can do. We certainly tried at The Linux Foundation, but I remember it was a challenge. If something happened, what was the level of issue and how would we enforce that and address it? So I think the community can do that. I think start there, yeah. >> What's your take on The Linux Foundation, since you brought it up? Lots going on there. >> Right. >> You've got CNCF is exploding in growth. >> Jennifer: Right. >> Part of that, Jim Zemlin is doing a great job. As you look at The Linux Foundation since you have the history, >> Yeah. >> where it's come from and where it's going, what's your view of that? >> My goodness. I was part of The Linux Foundation before it was called The Linux Foundation. It was called Open Source Development Labs, way, way, back. But you know, always impressed with what The Linux Foundation is doing. CNCF in particular is on fire. I watched my social media feeds last week about KubeCon in Copenhagen, a lot of friends there. You know, Open Source is the underpinning of society. If the world we live in is a digital one and we're building that digital existence for tomorrow, the infrastructure is Open Source. So it's just going to become more and more relevant. >> And they're doing a great job. And it's an opportunity with the community again to change things. >> Yeah. >> There's a good mindset in the Open Source community with Linux Foundation. Very growth-oriented, growth mindset. Love the vibe there. They've got good vibes. >> Yeah. >> They're very open and inclusive. >> There's some projects that are really prioritizing. DNI, one of which is Cloud Foundry Foundation. Abby Kearns is doing an amazing job there. The Node.js community I think is pretty progressive. So yeah, it's encouraging. >> Abby was on theCUBE. We were there in Copenhagen. >> Right, right. >> Thanks for coming on. >> My pleasure. >> What's next for you? Your life's a whirlwind. Take a quick minute. >> Yeah, I'm in Chicago next week for a shoot. We're shooting episode two which is focused on women in leadership roles. There's only 11% of executive positions in Silicon Valley are held by women. So it's a provocative topic because a lot of women haven't experienced that so we want more to do that. >> Well, if you need any men for the next show, John and I will happily volunteer. >> Okay, wonderful. >> To be stand-ins and backdrops. >> Fantastic, thank you. >> Thanks for coming on. It's theCUBE coverage here live, Moscone West in San Francisco for Red Hat Summit 2018. We'll be back with more coverage after this short break.

you hi I'm Lisa Martin with the cube on the ground at Google for the 6th annual cloud now top women and cloud awards event and we're very excited to be joined by our next guest jennifer clora the executive producer of the chasing Grace Project welcome to the cube thank you this project is so interesting I was telling you before we went on that I watched the trailer for it and tell us a little bit about the chasing Grace Project what your plans are for this dunkey series being being released and really the the inspiration sure so it's a documentary series of six episodes about women in tech it really talks about the culture of tech the adversities that women face doesn't shy away from those but moves pretty quickly to inspirational stories of women who have navigated a successful path in tech so that other women can learn from those experiences and join us in tech and for those women thinking about leaving maybe inspire them to stay and give them the tools they need to navigate their own paths forward I love that I was very impressed with some of the women that are featured even in the trailer of how honest they were being did you find that they felt either intimidated to share or maybe liberated to say this is what's going on there needs to be voices and faces to it yeah I think there I think women are feeling empowered right now to talk and when they share their stories they're even more empowered by the community of men and women that come around them and give them support so the women that are on camera volunteered to be so I put out a call for stories in a number of places Irish I was inundated with responses I spent four months the beginning of the year interviewing over a hundred women and trying to understand what the collective experience is for women in tech and so these women are not intimidated they're they're powerful amazing women who I am in awe of their courage what were some of the common maybe that the top two or three kind of common challenges that you heard over and over again that women in tech regardless of if they're in marketing like one you and I are or in engineering that they're facing access to opportunity they seem to feel like they hit a wall you know there's the talk about the ceiling but a lot of them talk about they hit a wall that others don't see but all of a sudden they can't go any further a lot of microaggressions that we've all heard and read about dismissiveness being overlooked in medians and for promotions our first episode is on the pay gap we've heard stories about women who have found out their male counterparts are making more than them and the differences and when they confront their bosses and when they don't so a lot of different examples we have some very explicit stories about online harassment there's some of that in the trailer one of the women Cassady shares a really amazing story about that so they vary but certainly it's happening right and we don't want to shy away from that because I think once you acknowledge what's happening and tell those stories you can start to chart the course forward I agree I think that awareness is incredibly important you are also in technology tell me a little bit about your career path in technology did you always aspire to be in tech were you interested in engineering in software or was this sort of a zigzaggy path to where you are now it wasn't a zigzaggy path I went to journalism school and studied communications and my first job out of college was during the dot-com bubble if you will and so I went into tech it was a lucrative you know career path and I fell in love with it at first it was very intimidating because I didn't speak the language but I learned the language and I learned to work with entrepreneurs I've worked with a lot of startups and translating really amazing vision into stories that anyone can understand and so that's been my pathway through tech and I'm grateful to be here and like I said I think one of the one the the mission of the chasing Grace project is to recruit and retain female talent because we as an industry needs you know a diverse workforce but also women need opportunities to these types of careers they're the most lucrative careers in the world and so that economic opportunity for women as individuals and the need that we have in the industry just put underscores the need for these types of stories to be told definitely so we're at the cloud now six annual top women and cloud awards event how did you come to be involved with cloud now and what are some what if some of your perspectives of now being involved with it yeah so I met Jocelyn the founder of cloud now just a few months ago we were introduced through mutual colleagues and she watched the trailer of the chasing Grace project and said you have to come to the event I want to share your project with our community which was so amazing to hear and so I'm super grateful to be here and to be sharing the trailer a little bit later at the event as well as exhibiting for the first time our photo exhibit called persistence that accompanies the documentary so we will host a photo exhibit at every screening of each episode and that will grow over time as more and more women are photographed for the project but the very first showing is here at the event so we were really excited to be able to do that exciting yeah so uses a six-part series correct when can people expect to start seeing episodes so the first episode is is expected around the end of February 18 2018 exactly we're in post-production now on Episode one we shot it a couple weeks ago and we're already planning episode 2 and when our shoot will be in early probably the first two three months of the year so we expect to release episodes every eight to twelve weeks so that people kind of stay connected and and we can bridge episode to episode for example the first episodes on the pay gap the second episode we think may be on female founders and there's a bridge between women who feel like they aren't being paid fairly to wanting to become the owners of their own companies so they can determine their own worth so so we want to make sure there's continuity in the episodes so as you've gone through and and you said interviewed 100 plus women in the last year what are some of the things that inspire you with the chasing grace project that you feel like we're gonna make a difference here yeah I'm inspired by the courage of these women you know there's so much more awareness about women in tech now among both men and women but a lot of times when women speak up they become that women in the office you know that woman who you know is talking and causing trouble and complaining and that's not the case these women are sharing stories that are important for all of us to understand to build a better future through technology so I'm inspired by their courage because it's no small thing to go on camera and talk about your personal story in hopes that it can help other women and help men also be a part of that conversation so I'm inspired by the courage of the women and that's you know I get notes now you know back from women who are part of the project when they see something go live the trailer the photo exhibit today that are just like I'm so excited to be a part of this and I feel empowered and I found my voice I didn't even know I had a story most the time they tell me and they do so I mean I'm inspired by that I love that and it's so great that that they're not intimidated that they are feeling empowered that they have a voice mm-hmm they matter and what they're doing should be valued there should be no differences would be great if we actually get to a world where there aren't it right we're headed there being more attention and eyes to it thank you I'll get there Thank You Jennifer thank you so much for joining my pleasure where can people find once that the episodes go live where can they find the chasing grace episode they can find them at chasing grace film calm we will have an exclusive media partnership or they will also be distributed online but they can always find them on our website excellent well I'm looking forward to watching it I thank you for sharing your story and for inspiring I'll say inspiring me and probably many of our viewers thanks so much thank you for having me I'm Lisa Martin on the ground with the Cuba Google for the cloud now top lemon and clouds award event stick around we'll be right back

>> Announcer: Live from Vancouver, Canada it's theCUBE covering OpenStack Summit North America 2018. Brought to you by Red Hat, the OpenStack Foundation and its ecosystem partners. >> Welcome back to theCUBE here at OpenStack Summit 2018 in Vancouver. I'm Stu Miniman with co-host this week is John Troyer. I'm happy to welcome to the program, first time guest. It's Anne Bertucio, who is the Kata Containers Community Manager with the OpenStack Foundation. Thanks so much for joining us. >> Thank you for having me. >> All right, it's our pleasure and the containers has been a discussion we've been having for a few years now. I remember when we were last year in Vancouver, three years ago that the joke was it was Docker, Docker, Docker year. Tell us a little bit first your role, how long you've been with the foundation, and what you're covering there. >> Absolutely, I've been with the foundation for going on three years at this point. The Kata Containers Project we announced in December. It's come up and come in there as a community manager helping them figure out since December to the launch now, in less than six months we had to figure out how are we going to work together. How are we going to merge two code bases and we have to create a new open source project and new community. So leading that has been a big part of my work. >> So there's a whole track on Containers now. Give us a little bit of flavor for our audience that couldn't be sitting in the keynote and attend all the sessions. What were they missing? >> I think the major theme was security. Mia, she's the PM of security at Google. She opened it up saying containers don't contain. And I almost wished we'd been on a game show. Like containers don't contain. That was the theme of the day and we talked about where did Kata come from? Kata came from how do we answer that question. I think people got so excited about performance and portability about containers. We forgot about security a little bit and now we're seeing some of the ramifications and it's time to make this the year of security. >> So you talk about bringing two code basis together. Can you talk a little bit about what some of the ingredients are here to get to our dish that we finally call Kata Containers Projects? >> Yeah, absolutely, so we have ren-V from Hyper and we had Clear Containers from Intel. And they both looked at things a little differently like Hyper has a fracty implementation that was really critical to their customers. Clear Containers are becoming a little bit from runC Vert containers. And what we arrive at for 1.0 is the OCI compatible runtime is going to put a lightweight VM around your container, and we're thrilled to look beyond 1.0 and to things like supporting hardware accelerators. >> So it may be just to raise it up one level before we go on. How do containers in some sense, let's repeat maybe what you said, see if I get it right. >> Anne: Yeah. >> It's wrapping a container and a lightweight VM. And that gives us the isolation and security that's traditionally associated with a virtual machine with all the APIs and flexibility and performance, and all the other goodness of a container. One container in one VM is the first implementation. >> Yeah, I think the easy way to think about, you're talking about Docker Docker Docker. So in Kata, really instead of using runC as your runtime, we would just say Kata runtime, and now we have our Docker containers but they're wrapped in these light weight VMs each with their own kernel. >> I think back to the early days when we were trying to figure out what these whole containers were and was that the death of virtualization? It was like VMs, gosh they take minutes to spin up, and container is super fast. Security, oh VMs yeah, there's security there but we need to move fast, fast, fast. So explain how this helps bring together the peanut butter and chocolate, if we will? >> Absolutely, oh I love peanut butter and chocolate but that's really what it is. Like you were saying virtualization, yes. Super secure, slow. I think I have a clip art chart with a sad turtle on it. A little bit slower. The container is super fast, we're getting a little nervous about security. I think we maybe see groups and name spaces are good, but people who are enterprise environments. They've been putting full blown VMs around their containers 'cause they were saying well it's not enough. And I need two isolation boundaries, not just one. >> Right, in terms of some of the use cases then. I imagine multitenancy would be one and then perhaps even, I think some of the newest trend defense in depth of even an individual app putting different zones in different components or different risk zones in their own containers, their own VMs. Even inside an individual app just making sure that the different components can only talk to each other in ways that they're suppose to. >> Absolutely, I think it's anytime where you're running untrusted code, or you have questions about what's going on there or you just want a heightened security. Kata is an easy used case then. >> Sure, I guess my VMware call it microsegmentation would be their buzz word on it. >> Oh I got to think about what mine is going to be. >> Or we can all use the same words, it's good. >> So Anne, Intel Clear Containers was a piece of this. Of course Intel partners with everyone there. Give us a little bit also the ecosystem and the team that makes this up. Is this, people out there will be like, oh, well but Docker has their solution and VMware has their solution. How does this fit into the broader ecosystem? >> Our team is incredibly diverse. I've just been thrilled with 1.0. We had 40 contributors from a good diversity of companies. Our architecture committee, it's Google, it's Huawei, Hyper, Intel and Microsoft and I think we've, I was saying in the other note the other day. I was on a call for a architecture committee and we had AMD, ARM and Intel all talking about the same solution. So it's the beauty of open source that we've brought all of these groups together. >> One of the things that also struck us especially if we've been here. The diversity of the show is always really good. The main keynote, it's not oh, did they brought up some people of diversities. Oh no, these are the project leads and therefore they're doing this. Can you touch on some of the diversity and activities at the show itself? >> In terms of technologies, we're looking at or? >> No, I just, so there is, I'm just saying you talked about the community, the diversity of companies as well, the diversity of people. So we've got lots of the women inclusion. >> Oh sure. >> Things like that. >> Yeah, I know we had the executive producer of Chasing Grace was here and I know she's been, Jennifer Clower, is that correct? >> Stu: Yes, Jennifer Clower. We actually interviewed her last week at a different show. >> Oh fantastic. Yeah her document has been incredibly well received. I know she's making the rounds to get the word out there about what's going on with Women in Tech. And we were more than thrilled to host her and have her here and be apart of conversation. >> Clear Community is a big part of OpenStack, the OpenStack Summit and care of the OpenStack Foundation. In terms of Kata Containers, you work for the OpenStack Foundation. Is Kata officially then part of the OpenStack or does that have a different governance model? >> That's a great question. This is an area of confusion because it's the first time the foundation is broken out and there's the OpenStack Project, and there's Kata Containers the Project, but we both live at the OpenStack Foundation. >> John: Okay. >> I think the guiding principles though, and it's really helped us over the last four months is that the OSF, OpenStack Foundation, we believe in open source, open design, open development and open community. And Kata, we were like that's a great home. We believe in that as well. >> Any customers that are yet talking about their early usage of Kata that you can share? >> I think we have a lot of customers from runV and Clear Containers and Kata is going to be their next path forward. So with 1.0 out yesterday, I'm excited to see. We should see some upgrades real soon here. >> What's the path for them to get from where they are to the 1.0? Is that pretty straightforward? >> It should be, yeah, we think so. And they have their support from Intel and from Hyper to help them out with that as well. >> Stu: Okay. >> I was going to ask is Kata Containers, is it integrated in an API or is OpenStack necessary for it or is it independent of, from an infrastructure perspective, OpenStack, the stack? >> Yeah, it's completely independent, but it's also compatible. >> John: Okay. >> You can run on Azure, Google, OpenStack, agnostic of the infrastructure underneath it. >> John: Great. >> Anne, want to give you a final word. Takeaways from the show that you'd want people to have. >> Absolutely, I think the final word is containers are fantastic, it's probably time to take a look at your container architecture. Think about it from a security perspective, and I would encourage everyone to go check out Kata Containers and see if that's the solution for them. >> Anne Bertucio, really appreciate you joining and sharing with us everything happening. It can work with or without the OpenStack Containers. Absolutely a big trend, but security absolutely top of mind from everyone we've talked to. If it's not top of mind of a company, I'm always a little bit worried about them. For John Troyer, I'm Stu Miniman. We'll be back with lots more coverage here from OpenStack Summit 2018 in Vancouver. Thanks for watching theCUBE. (uptempo techno music)