>>How do y'all, and welcome to Dallas, where we're proud to be live from Supercomputing 2022. My name is Savannah Peterson, joined here by my cohost David on the Cube, and our first guest today is a very exciting visionary. He's a leader at Dell. Please welcome Travis Vhi. Travis, thank you so much for being here. >>Thank you so much for having me. >>How you feeling? >>Okay. I I'm feeling like an exciting visionary. You >>Are. That's, that's the ideas why we tee you up for that. Great. So, so tell us, Dell had some huge announcements Yes. Last night. And you get to break it to the cube audience. Give us the rundown. >>Yeah. It's a really big show for Dell. We announced a brand new suite of GPU enabled servers, eight ways, four ways, direct liquid cooling. Really the first time in the history of the portfolio that we've had this much coverage across Intel amd, Invidia getting great reviews from the show floor. I had the chance earlier to be in the whisper suite to actually look at the gear. Customers are buzzing over it. That's one thing I love about this show is the gear is here. >>Yes, it is. It is a haven for hardware nerds. Yes. Like, like well, I'll include you in this group, it sounds like, on >>That. Great. Yes. Oh >>Yeah, absolutely. And I know David is as well, sew up >>The street. Oh, big, big time. Big time hardware nerd. And just to be clear, for the kids that will be watching these videos Yes. We're not talking about alien wear gaming systems. >>No. Right. >>So they're >>Yay big yay tall, 200 pounds. >>Give us a price point on one of these things. Re retail, suggested retail price. >>Oh, I'm >>More than 10 grand. >>Oh, yeah. Yeah. Try another order of magnitude. Yeah. >>Yeah. So this is, this is the most exciting stuff from an infrastructure perspective. Absolutely. You can imagine. Absolutely. But what is it driving? So talk, talk to us about where you see the world of high performance computing with your customers. What are they, what are they doing with this? What do they expect to do with this stuff in the future? >>Yeah. You know, it's, it's a real interesting time and, and I know that the provenance of this show is HPC focused, but what we're seeing and what we're hearing from our customers is that AI workloads and traditional HPC workloads are becoming almost indistinguishable. You need the right mix of compute, you need GPU acceleration, and you need the ability to take the vast quantities of data that are being generated and actually gather insight from them. And so if you look at what customers are trying to do with, you know, enterprise level ai, it's really, you know, how do I classify and categorize my data, but more, more importantly, how do I make sense of it? How do I derive insights from it? Yeah. And so at the end of the day, you know, you look, you look at what customers are trying to do. It's, it's take all the various streams of data, whether it be structured data, whether it be unstructured data, bring it together and make decisions, make business decisions. >>And it's a really exciting time because customers are saying, you know, the same things that, that, that, you know, research scientists and universities have been trying to do forever with hpc. I want to do it on industrial scale, but I want to do it in a way that's more open, more flexible, you know, I call it AI for the rest of us. And, and, and customers are here and they want those systems, but they want the ecosystem to support ease of deployment, ease of use, ease of scale. And that's what we're providing in addition to the systems. We, we provide, you know, Dell's one of the only providers on the on in the industry that can provide not only the, the compute, but the networking and the storage, and more importantly, the solutions that bring it all together. Give you one example. We, we have what we call a validated design for, for ai. And that validated design, we put together all of the pieces, provided the recipe for customers so that they can take what used to be two months to build and run a model. We provide that capability 18 times faster. So we're talking about hours versus months. So >>That's a lot. 18 times faster. I just wanna emphasize that 18 times faster, and we're talking about orders of magnitude and whatnot up here, that makes a huge difference in what people are able to do. Absolutely. >>Absolutely. And so, I mean, we've, you know, you've been doing this for a while. We've been talking about the, the deluge of data forever, but it's gotten to the point and it's, you know, the, the disparity of the data, the fact that much of it remains siloed. Customers are demanding that we provide solutions that allow them to bring that data together, process it, make decisions with it. So >>Where, where are we in the adoption cycle early because we, we've been talking about AI and ML for a while. Yeah. You, you mentioned, you know, kind of the leading edge of academia and supercomputing and HPC and what that, what that conjures up in people's minds. Do you have any numbers or, you know, any, any thoughts about where we are in this cycle? How many, how many people are actually doing this in production versus, versus experimenting at this point? Yeah, >>I think it's a, it's a reason. There's so much interest in what we're doing and so much demand for not only the systems, but the solutions that bring the systems together. The ecosystem that brings the, the, the systems together. We did a study recently and ask customers where they felt they were at in terms of deploying best practices for ai, you know, mass deployment of ai. Only 31% of customers said that they felt that they self-reported. 31% said they felt that they were deploying best practices for their AI deployments. So almost 70% self reporting saying we're not doing it right yet. Yeah. And, and, and another good stat is, is three quarters of customers have fewer than five AI applications deployed at scale in their, in their IT environments today. So, you know, I think we're on the, you know, if, if I, you think about it as a traditional S curve, I think we're at the first inflection point and customers are asking, Can I do it end to end? >>Can I do it with the best of breed in terms of systems? But Dell, can you also use an ecosystem that I know and understand? And I think that's, you know, another great example of something that Dell is doing is, is we have focused on ethernet as connectivity for many of the solutions that we put together. Again, you know, provenance of hpc InfiniBand, it's InfiniBand is a great connectivity option, but you know, there's a lot of care and feeding that goes along with InfiniBand and the fact that you can do it both with InfiniBand for those, you know, government class CU scale, government scale clusters or university scale clusters and more of our enterprise customers can do it with, with ethernet on premises. It's a great option. >>Yeah. You've got so many things going on. I got to actually check out the million dollar hardware that you have just casually Yeah. Sitting in your booth. I feel like, I feel like an event like this is probably one of the only times you can let something like that out. Yeah, yeah. And, and people would actually know what it is you're working >>With. We actually unveiled it. There was a sheet on it and we actually unveiled it last night. >>Did you get a lot of uz and os >>You know, you said this was a show for hardware nerds. It's been a long time since I've been at a shoe, a show where people cheer and u and a when you take the sheet off the hardware and, and, and Yes, yes, >>Yes, it has and reveal you had your >>Moment. Exactly, exactly. Our three new systems, >>Speaking of u and os, I love that. And I love that everyone was excited as we all are about it. What I wanna, It's nice to be home with our nerds. Speaking of, of applications and excitement, you get to see a lot of different customers across verticals. Is there a sector or space that has you personally most excited? >>Oh, personally most excited, you know, for, for credibility at home when, when the sector is media and entertainment and the movie is one that your, your children have actually seen, that one gives me credibility. Exciting. It's, you can talk to your friends about it at, at at dinner parties and things like that. I'm like, >>Stuff >>Curing cancer. Marvel movie at home cred goes to the Marvel movie. Yeah. But, but, but you know, what really excites me is the variety of applications that AI is being used, used in healthcare. You know, on a serious note, healthcare, genomics, a huge and growing application area that excites me. You know, doing, doing good in the world is something that's very important to Dell. You know, know sustainability is something that's very important to Dell. Yeah. So any application related to that is exciting to me. And then, you know, just pragmatically speaking, anything that helps our customers make better business decisions excites me. >>So we are, we are just at the beginning of what I refer to as this rolling thunder of cpu. Yes. Next generation releases. We re recently from AMD in the near future it'll be, it'll be Intel joining the party Yeah. Going back and forth, back and forth along with that gen five PCI e at the motherboard level. Yep. It's very easy to look at it and say, Wow, previous gen, Wow, double, double, double. It >>Is, double >>It is. However, most of your customers, I would guess a fair number of them might be not just N minus one, but n minus two looking at an upgrade. So for a lot of people, the upgrade season that's ahead of us is going to be not a doubling, but a four x or eight x in a lot of, in a lot of cases. Yeah. So the quantity of compute from these new systems is going to be a, it's gonna be a massive increase from where we've been in, in, in the recent past, like as in last, last Tuesday. So is there, you know, this is sort of a philosophical question. We talked a little earlier about this idea of the quantitative versus qualitative difference in computing horsepower. Do we feel like we're at a point where there's gonna be an inflection in terms of what AI can actually deliver? Yeah. Based on current technology just doing it more, better, faster, cheaper? Yeah. Or do we, or do we need this leap to quantum computing to, to get there? >>Yeah. I look, >>I think we're, and I was having some really interesting conversations with, with, with customers that whose job it is to run very, very large, very, very complex clusters. And we're talking a little bit about quantum computing. Interesting thing about quantum computing is, you know, I think we're or we're a ways off still. And in order to make quantum computing work, you still need to have classical computing surrounding Right. Number one. Number two, with, with the advances that we're, we're seeing generation on generation with this, you know, what, what has moved from a kind of a three year, you know, call it a two to three year upgrade cycle to, to something that because of all of the technology that's being deployed into the industry is almost more continuous upgrade cycle. I, I'm personally optimistic that we are on the, the cusp of a new level of infrastructure modernization. >>And it's not just the, the computing power, it's not just the increases in GPUs. It's not, you know, those things are important, but it's things like power consumption, right? One of the, the, the ways that customers can do better in terms of power consumption and sustainability is by modernizing infrastructure. Looking to your point, a lot of people are, are running n minus one, N minus two. The stuff that's coming out now is, is much more energy efficient. And so I think there's a lot of, a lot of vectors that we're seeing in, in the market, whether it be technology innovation, whether it be be a drive for energy efficiency, whether it be the rise of AI and ml, whether it be all of the new silicon that's coming in into the portfolio where customers are gonna have a continuous reason to upgrade. I mean, that's, that's my thought. What do you think? >>Yeah, no, I think, I think that the, the, the objective numbers that are gonna be rolling out Yeah. That are starting to roll out now and in the near future. That's why it's really an exciting time. Yeah. I think those numbers are gonna support your point. Yeah. Because people will look and they'll say, Wait a minute, it used to be a dollar, but now it's $2. That's more expensive. Yeah. But you're getting 10 times as much Yeah. For half of the amount of power boom. And it's, and it's >>Done. Exactly. It's, it's a >>Tco It's, it's no brainer. It's Oh yeah. You, it gets to the point where it's, you look at this rack of amazing stuff that you have a personal relationship with and you say, I can't afford to keep you plugged in anymore. Yeah. >>And Right. >>The power is such a huge component of this. Yeah. It's huge, huge. >>Our customer, I mean, it's always a huge issue, but our customers, especially in Amia with what's going on over there are, are saying, I, you know, I need to upgrade because I need to be more energy efficient. >>Yeah. >>Yeah. I I, we were talking about 20 years from now, so you've been at Dell over 18 years. >>Yeah. It'll be 19 in in May. >>Congratulations. Yeah. What, what commitment, so 19 years from now in your, in your second Dell career. Yeah. What are we gonna be able to say then that perhaps we can't say now? >>Oh my gosh. Wow. 19 years from now. >>Yeah. I love this as an arbitrary number too. This is great. Yeah. >>38 year Dell career. Yeah. >>That might be a record. Yeah. >>And if you'd like to share the winners of Super Bowls and World Series in advance, like the world and the, the sports element act from back to the future. So we can play ball bets power and the >>Power ball, but, but any >>Point building Yeah. I mean this is what, what, what, what do you think ai, what's AI gonna deliver in the next decade? >>Yeah. I, I look, I mean, there are are, you know, global issues that advances in computing power will help us solve. And, you know, the, the models that are being built, the ability to generate a, a digital copy of the analog world and be able to run models and simulations on it is, is amazing. Truly. Yeah. You know, I, I was looking at some, you know, it's very, it's a very simple and pragmatic thing, but I think it's, it, it's an example of, of what could be, we were with one of our technology providers and they, they were, were showing us a digital simulation, you know, a digital twin of a factory for a car manufacturer. And they were saying that, you know, it used to be you had to build the factory, you had to put the people in the factory. You had to, you know, run cars through the factory to figure out sort of how you optimize and you know, where everything's placed. >>Yeah. They don't have to do that anymore. No. Right. They can do it all via simulation, all via digital, you know, copy of, of analog reality. And so, I mean, I think the, you know, the, the, the, the possibilities are endless. And, you know, 19 years ago, I had no idea I'd be sitting here so excited about hardware, you know, here we are baby. I think 19 years from now, hardware still matters. Yeah. You know, hardware still matters. I know software eats the world, the hardware still matters. Gotta run something. Yeah. And, and we'll be talking about, you know, that same type of, of example, but at a broader and more global scale. Well, I'm the knucklehead who >>Keeps waving his phone around going, There's one terabyte in here. Can you believe that one terabyte? Cause when you've been around long enough, it's like >>Insane. You know, like, like I've been to nasa, I live in Texas, I've been to NASA a couple times. They, you know, they talk about, they sent, you know, they sent people to the moon on, on way less, less on >>Too far less in our pocket computers. Yeah. It's, it's amazing. >>I am an optimist on, on where we're going clearly. >>And we're clearly an exciting visionary, like we said, said the gate. It's no surprise that people are using Dell's tech to realize their AI ecosystem dreams. Travis, thank you so much for being here with us David. Always a pleasure. And thank you for tuning in to the Cube Live from Dallas, Texas. My name is Savannah Peterson. We'll be back with more supercomputing soon.

>>The Cube Presents UI Path Forward five. Brought to you by UI Path. >>Welcome back to the Cube's Coverage of Forward five UI Path Customer event. This is the fourth forward that we've been at. We started in Miami, had some great events. It's all about the customer stories. Dave Valante with Dave Nicholson, Flow Yees here. She's the director of engineering and development at dsu and Kate Hall is to her right. And Kate is the director of Automation Solutions at dsu. Ladies, welcome to the Cube. Thanks so much. Thanks >>You to >>Be here. Tell us about dsu. You guys are huge company, but but give us the focus. >>Yeah, absolutely. Dentsu, it's one of the largest advertising networks out there. One of the largest in the world with over 66,000 employees and we're operating in a hundred plus countries. We're really proud to serve 95% of the Fortune 100 companies. Household names like Microsoft Factor and Gamble. If you seen the Super Bowls ads last year, Larry, Larry Davids ads for the crypto brand. That's a hilarious one for anyone who haven't seen it. So we're just really proud to be here and we really respect the creatives of our company. >>That was the best commercial, the Super Bowl by far. For sure. I, I said at the top of saying that Dave and I were talking UI pass, a cool company. You guys kinda look like cool people. You got cool jobs. Tell, tell us about your respective roles. What do you guys do? Yeah, >>Absolutely, absolutely. Well, I'm the director of engineering and automation, so what I really do is to implement the automation operating model and connecting developers across five continents together, making sure that we're delivering and deploying automation projects up to our best standards setting by the operating model. So it's a really, really great job. And when we get to see all these brilliant minds across the world >>And, And Kate, what's your role? Yeah, >>And the Automation Solutions vertical that I head up, the focus is really on converting business requirements into technical designs for flows, developers to deliver. So making sure that we are managing our pipeline, sourcing the right ideas, prioritizing them according to the business businesses objectives and making sure that we route them to the right place. So is it, does it need to be an automation first? Do we need to optimize the process? Does this make sense for citizen developers or do we need to bring in the professional resources on flow's >>Team? So you're bilingual, you speak, you're like the translator, you speak geek and wall, right? Is that fair? Okay. So take me back to the, let's, let's do a little mini case study here. How did you guys get started? I'm always interested, was this a top down? Is, is is top down required to be successful? Cuz it does feel like you can have bottom up bottoms up with rpa, but, but how did you guys get started? What was the journey like? >>Yeah, we started back in 2017, very traditional top down approach. So we delivered a couple POCs working directly with UiPath. You know, going back those five years, delivered those really highly scalable top down solutions that drove hundreds of thousands of hours of ROI for the business. However, as people kind of began to embrace automation and they learned that this is something that they could, that could help them, it's not something that they should be afraid of to take away their jobs. You know, DSU is a young company with a lot of young, young creatives. They wanna make their lives better. So we were absolutely inundated with all of these use cases of, hey I, I need a bot to do this. I need a bot to do that i's gonna save me, you know, 10 hours a week. It's gonna save my team a hundred hours a month, et cetera, et cetera. All of these smaller use cases that were gonna be hugely impactful for the individuals, their teams, even in entire department, but didn't have that scalable ROI for us to put professional development resources against it. So starting in 2020 we really introduced the citizen development program to put the power into those people's hands so that they could create their own solutions. And that was really just a snowball effect to tackle it from the bottom up as well as the top down. >>So a lot of young people, Dave, they not not threatened by robots that racing it. So >>They've grown up with the technology, they know that they can order an Uber from their phone, right? Why am I, you know, sitting here at MITs typing data from Excel into a program that might be older than some of our youngest employees. >>Yeah. Now, now the way you described it, correct me if I'm wrong, the way you described it, it sounds like there's sort of a gating function though. You're not just putting these tools in the hands of people sitting, especially creatives who are there to create. You're not saying, Oh you want things automated, here are the tools. Go ahead. Automated. We'll we, for those of you who want to learn how to use the tools, we'll have you automate that there. Did I hear that right? You're, you're sort of making decisions about what things will be developed even by citizen developers. >>Let me, Do you wanna talk to them about governance? Yeah, absolutely. >>Yeah, so I think we started out with assistant development program, obviously the huge success, right? Last year we're also here at the Cubes. We're very happy to be back again. But I think a lot, a lot had changed and we've grown a lot since last year. One, I have the joy being a part of this team. And then the other thing is that we really expanded and implemented an automation operating model that I mentioned briefly just earlier. So what that enabled us to do is to unite developers from five continents together organically and we're now able to tap into their talent at a global scale. So we are really using this operating model to grow our automation practice in a scalable and also controlled manner. Okay. What I mean by that is that these developer originally were sitting in 18 plus markets, right? There's not much communication collaboration between them. >>And then we went in and bridged them together. What happened is that originally they were only delivering projects and use cases within their region and sometimes these use cases could be very, very much, you know, small scale and not really maximizing their talent. What we are now able to do is tap into a global automation pipeline. So we connecting these highly skilled people to the pipeline elsewhere, the use cases elsewhere that might not be within their regions because one of our focus, a lot of change I mentioned, right? One thing that will never change with our team, it's used automation to elevate people's potential. Now it's really a win-win situation cuz we are connecting the use cases from different pipelines. So the business is happy cuz we are delivering these high scalable solutions. We also utilizing these developers and they're happy because their skills are being maximized and then at the same time growing our automation program. So then that way the citizen development program so that the lower complexities projects are being delivered at a local level and we are able to innovate at a local level. >>I, I have so many questions flow based on what you just said. It's blowing my mind >>Here. It's a whole cycle. >>So let me start with how do you, you know, one of the, one of the concerns I had initially with RPA, cuz just you're talking about some very narrow use cases and your goal is to expand that to realize the potential of each individual, right? But early days I saw a lot of what I call paving the cow path, taking a process that was not a great process and then automating it, right? And that was limiting the potential. So how do you guys prioritize which processes to focus on and maybe which processes should be rethought, >>Right? Exactly. A lot of time when we do automation, right, we talk about innovations and all that stuff, but innovation doesn't happen with the same people sitting in the same room doing the same thing. So what we are doing now, able to connect all these people, different developers from different groups, we really bring the diversity together. That's diversity D diverse diversity in the mindset, diversity in the skill. So what are we really able to do and we see how we tackle this problem is to, and that's a problem for a lot of business out there is the short-termism. So there's something, what we do is that we take two approaches. One, before we, you know, for example, when we used to receive a use case, right? Maybe it's for the China market involving a specific tool and we just go right into development and start coding and all that good stuff, which is great. >>But what we do with this automation framework, which we think it's a really great service for any company out there that want to grow and mature their automation practice, it's to take a step back, think about, okay, so the China market would be beneficial from this automation. Can we also look at the Philippine market? Can we also look at the Thailand market? Because we also know that they have similar processes and similar auto tools that they use. So we are really able to make our automation in a more meaningful way by scaling a project just beyond one market. Now it's impacting the entire region and benefiting people in the entire region. That is what we say, you know, putting automation for good and then that's what we talked about at dsu, Teaming without limits. And that's a, so >>By taking, we wanna make sure that we're really like taking a step back, connecting all of the dots, building the one thing the right way, the first time. Exactly. And what's really integral into being able to have that transparency, that visibility is that now we're all working on the same platform. So you know, Brian spoke to you last year about our migration into automation cloud, having everything that single pipeline in the cloud. Anybody at DSU can often join the automation community and get access to automation hub, see what's out there, submit their own ideas, use the launchpad to go and take training. Yeah. And get started on their own automation journey as a citizen developer and you know, see the different paths that are available to them from that one central space. >>So by taking us a breath, stepping back, pausing just a bit, the business impact at the tail end is much, much higher. Now you start in 2017 really before you UI path made it's big enterprise play, it acquired process gold, you know, cloud elements now most recently referenced some others. How much of what you guys are, are, are doing is platform versus kind of the initial sort of robot installation? Yeah, >>I mean platforms power people and that's what we're here to do as the global automation team. Whether it's powering the citizen developers, the professional developers, anybody who's interacting with our automations at dsu, we wanna make sure that we're connecting the docs for them on a platform basis so that developers can develop and they don't need to develop those simple use cases that could be done by a citizen developer. You know, they're super smart technical people, they wanna do the cool shit with the new stuff. They wanna branch into, you know, using AI center and doing document understanding. That's, you know, the nature of human curiosity. Citizen developers, they're thrilled that we're making an investment to upscale them, to give them a new capability so that they can automate their own work. And they don't, they, they're the process experts. They don't need to spend a month talking to us when they could spend that time taking the training, learning how to create something themselves. >>How, how much sort of use case runway when you guys step back and look at your business, do you see a limit to the use cases? I mean where are you, if you had on a spectrum of, you know, maturity, how much more opportunity is there for DSU to automate? >>There's so much I think the, you feel >>Like it's limitless? >>No, I absolutely feel like it's limitless because there one thing, it's, there's the use cases and I think it's all about connecting the talent and making sure that something we do really, you know, making sure that we deliver these use cases, invest the time in our people so we make sure our professional developers part of our team spending 10 to 20% of the time to do learning and development because only limitless if our people are getting the latest and the greatest technology and we want to invest the time and we see this as an investment in the people making sure that we deliver the promise of putting people first. And the second thing, it's also investment in our company's growth. And that's a long term goal. And overcoming just focusing on things our short term. So that is something we really focus to do. And not only the use cases we are doing what we are doing as an operating model for automation. That is also something that we really value because then this is a kind of a playbook and a success model for many companies out there to grow their automation practice. So that's another angle that we are also focusing >>On. Well that, that's a relief because you guys are both seem really cool and, and I'm sitting here thinking they don't realize they're working themselves out of a job once they get everything automated, what are they gonna do? Right? But, but so, so it sounds like it's a never ending process, but because you guys are, are such a large global organization, it seems like you might have a luxury of being able to benchmark automations from one region and then benchmark them against other regions that aren't using that automation to be able to see very, very quickly not only realize ROI really quickly from the region where it's been implemented, but to be able to compare it to almost a control. Is that, is that part of your process? Yeah, >>Absolutely. Because we are such a global brand and with the automation, automation operating model, what we are able to do, not only focusing on the talent and the people, but also focusing on the infrastructure. So for example, right, maybe there's a first use case developing in Argentina and they have never done these automation before. And when they go to their security team and asking for an Okta bypass service account and the security team Argentina, like we never heard of automation, we don't know what UiPath is, why would I give you a service account for good reason, right? They're doing their job right. But what we able to do with automation model, it's to establish trust between the developers and the security team. So now we have a set up standing infrastructure that we are ready to go whenever an automation's ready to deploy and we're able to get the set up standing infrastructure because we have the governance to make sure the quality would delivered and making sure anything that we deployed, automation that we deploy are developed and governed by the best practice. So that's how we able to kind of get this automation expand globally in a very control and scalable manner because the people that we have build a relationship with. What are >>The governors to how fast you can adopt? Is it just expertise or bandwidth of that expertise or what's the bottleneck? >>Yeah, >>If >>You wanna talk more about, >>So in terms of the pipeline, we really wanna make sure that we are taking that step back and instead of just going, let's develop, develop, develop, here are the requirements like get started and go, we've prove the value of automation at Densu. We wanna make sure we are taking that step back and observing the pipeline. And it's, it's up to us to work with the business to really establish their priorities and the priorities. It's a, it's a big global organization. There might be different priorities in APAC than there are in EM for a good reason. APAC may not be adopted on the same, you know, e r P system for example. So they might have those smaller scale ROI use cases, but that's where we wanna work with them to identify, you know, maybe this is a legitimate need, the ROI is not there, let's upscale some citizen developers so that they can start, you know, working for themselves and get those results faster for those simpler use cases. >>Does, does the funding come from the line of business or IT or a combination? I mean there are obviously budget constraints are very concerned about the macro and the recession. You guys have some global brands, you know, as, as things ebb and flow in the economy, you're competing with other budgets. But where are the budgets coming from inside of dsu? Is it the business, is it the tech >>Group? Yeah, we really consider our automation group is the cause of doing business because we are here connecting people with bridging people together and really elevating. And the reason why we structure it that way, it's people, we do automation at dsu not to reduce head count, not to, you know, not, not just those matrix number that we measure, but really it's to giving time back to the people, giving time back to our business. So then that way they can focus on their wellbeing and that way they can focus on the work-life balance, right? So that's what we say. We are forced for good and by using automation for good as one really great example. So I think because of this agenda and because DSU do prioritize people, you know, so that's why we're getting the funding, we're getting the budget and we are seeing as a cause of doing business. So then we can get these time back using innovation to make people more fulfilling and applying automation in meaningful ways. >>Kate and Flo, congratulations. Your energy is palpable and really great success, wonderful story. Really appreciate you sharing. Thank you so >>Much for having us today. >>You're very welcome. All keep it right there. Dave Nicholson and Dave Ante. We're live from UI path forward at five from Las Vegas. We're in the Venetian Consent Convention Center. Will be right back, right for the short break.

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World digital experience brought to you by Dell Technologies. Hey, Welcome back, everybody. Jeffrey here with the Cube. Welcome back to our ongoing coverage of Dell Technology. World 2020. The digital experience, Uh, not in person like nothing this year, 2020. But the digital experience allows to do a lot of things that you couldn't do in person. And we're excited to have our next guest. He is Deepak Prasad, the director of product management for Dell Technologies. Cloud deep. Uh, great to see you. >>Hello, Jeff. Nice to meet you as well. >>You too. So let's let's back up, like, 10,000 square feet, cause you know, Cloud came in with a big giant rage. I guess it's been a while now with AWS and Public Cloud. And people are putting their depth tests on there. And, you know, we've seen this explosion of public cloud, and then we have hybrid cloud and multi cloud. And then, you know, basically people figured out that not everything can go to a public cloud. A lot of stuff. Shouldn't some stuffs gonna stay in data centers? for all different reasons, >>but >>basically it's horses for courses. So we're a little ways into this. How are you guys, Adele, really thinking about Cloud and helping your customers think about what cloud is beyond, you know, kind of the hype. >>Well, that's a great question, Jeff. At Dell, we think of Cloud really as an operating model and as an operating experience rather than a destination. So it's interesting that you bring up Public Cloud and Private Cloud, but we take a step back and think of what does that experience really represent? So if you think off, uh, you know what defines that cloud operating model? It's, ah, democratization of technology. Access off resource is through a p. I s through self service portals ability to pay as you go in a very simplified commerce experience and the agility of cloud. You know, the promise off instant availability of infinite scalability. Now, if if you look at you know the landscape around this until now, that has only been delivered in a consistent way by public cloud vendors, which leads people to believe that really cloud is the destination, not an operating model. But we think that we are capable of bringing those experiences those tenets off the cloud operating model to the on premises experience and really taking location out of the conversation. So this really allows our customers to focus mawr on their workloads than visions. They want to drive, and then they can fit there, uh, requirements their application requirements to the location where those resource is our regardless of having toe worry about it. This is public or private. They will get the same operating experience. They will get the same scalability, the same simplified commerce, the same access Thio resource is >>right. Well, let's talk about some of some of those things because, as you said, there's a lot of behaviors that are involved in cloud and cloud operating. You know, one of the behaviors that I think gave the public cloud an early leg up was just simply provisioning, right? Simply, if somebody needs some capacity, they need some horsepower to get interesting. It would be tested in the early days. No, they didn't have to provision. They didn't have to put in an order with I t and wait for so long to get a box assigned to them or purchased or whatever, right? They just swipe the credit card and went, How have you kind of help People have that kind of ease of use ease of, uh, he's of spin up piece of creation on what the right verb is because I think that's a really core piece of what enabled early cloud adoption. >>No, absolutely, you're spot on. And that was a big part of it that if somebody needed resource is instead of waiting for weeks and months, they could go on and and sign up for those resource and get almost instantaneous access. And we believe that what we're doing in this area is really transforming the business. Today. We can deliver resource is to customers in their data center in 14 days and really are aggressively looking to cut that down further. So what this really means is not just shipping Resource is in 14 days, but actually delivering a cloud experience in the customer's data center or of cola location, whatever, you know, location of their choice in 14 days and making that available to the customers, not just through the traditional procurement process. But we're actually very proud to announce the cloud Council, the Dell Technologies Cloud Council, through which customers can, in a self service way, order those ordered those resource is and have it show up and be operational in their environment in 14 days. So we're really bringing that speed of cloud to the on premise experience, >>right? So how how does it actually work? Do you pre? Do you pre ship some amount of capacity beyond what you believe is currently needed just to kind of forward que you will, if you will capacity. How does it work from from both the implementation strategy in terms of the actual compute and storage capacity, as well as on kind of the purchasing peace? Because those air to kind of very >>different work flows? No, that's a That's a great question. So for us, our strength are really in supply chain management that allows us to build capabilities across the world in areas from where we can ship the customers almost on the on demand basis. So as soon as we get in order that the customer needs a probably probably cloud deployment in a certain location, were able to mobilize those resource is from those locations and have it instance she hated in customers environ. So it's really built a strength off over the years off optimizing supply chain, if you will, and just bring taking that to the next level off. >>Okay, so we don't, >>uh environment we said. Yeah, >>no problem. I was gonna say the another great characteristics of cloud right is is spinning up, which we hear about all the time versus spinning down and write. The easiest example is always use. If you're running, you know, some promotion. If your pizza hut you're running a promotion for the Super Bowl, obviously, right? Your demand for that thing is gonna be huge. You want to spin up to be able to take advantage of all the people cash in their coupon, and then when the Super Bowls over, >>you >>want to spend those resource is down because you're not going to necessarily need that capacity. How do you guys accomplish that type of flexibility in your solution? >>So in our subscription model, we have different ways to address customer environment. So we allow customers to start very small and then and then grow the subscription as the requirements growth and the key thing of our subscription, which is really unique, is the ability to quote Terminate. So, for example, if if a customer started off on the three year subscription with the, uh resource is for, say, 100 virtual machines and somewhere along the way they needed to add resource is for 50 more virtual machines, so they will pay for the 150 virtual machines. But that extra 50 virtual machines does not create an orphan or a child subscription. At the end of three years, everything terminates together, so it really gives them flexibility with, you know, ability to start small and not have to worry about vendor lock in. And now we started off with sort of a reserved instance type off subscription model. But we're definitely bringing usage based models as well, which allows more, even more flexibility with respect to speeding up and speeding down. Right. >>And then what are some of the real specific reasons that people go for this type of solution versus a public cloud where some of the rial inherent advantages of doing this within my own infrastructure, my own data center, my own, you know, kind of virtual four walls, if you will. >>Yeah, you know, we strongly believe that the decision should really be guided by workload requirements. There's certain workloads that work really well in on premises environment. For example, you could take virtual desktop environments V. D. I. That works really well from a performance standpoint in In on premise, environment versus a public cloud environment. Similarly, there are other workloads were not public cloud deniers that that are best suited for public cloud. But it's really it should be something that's that comes from understanding your application. Understanding the leighton see requirements, understanding the data requirements for those applications. You know, what are your egress? Uh, issues. Or, you know, uh, the profile off the workload that you're trying to implement That should really be the driving force in where the workload this place >>and then, uh, tell us a little bit about the partnership with VM Ware because that's a huge asset that you have, you know, now you know, basically side by side and you can leverage the technology as well as a lot of the assets that are envy. And where how does that change? The way you guys have taken the Dell Cloud platform to market >>it really is a a differentiating factor for us. From a technology standpoint, it allows us to bring the best of both worlds best off off the hardware infrastructure as well as the best off the cloud. Stack the cloud software infrastructure together in one cohesive and and well developed package. So, uh, the Dell Technologies Cloud Platform from a technology standpoint is implemented with our VX rail appliances, which is a hyper converge infrastructure as well as VM ware clad foundation from a software standpoint. Now the code developed and jointly engineered capabilities allow for unique, unique feature off. Remember Cloud Foundation, where it can do lifecycle management off the entire stack, both the hardware and the software from a single interface. So it understands Vieques rails and understands the different form where levels and the X, where manager software versions etcetera. And then it would automatically select what is the best and well tested and supported software bundle that could be deployed without causing, you know, typical issues with version mismatches and trying to chase down different hardware compatibility, matrices, etcetera. All of those are eliminated, so it's a integrated lifecycle management experience. That's great. E. I'm sorry I have >>a little bit, a little bit of a lot of here, so I I apologize. >>I >>was just gonna say you've been at this for a while. Your product, you know, product management. So you're really thinking about speeds and feeds and you're thinking about roadmap and futures? I wonder if you can share your perspective on this evolution from kind of this race of to pure public cloud to this. This big discussion I think we had packed Elson. You're talking about a hybrid cloud back at being where 2013. So then, you know kind of this hybrid cloud and multi cloud and really kind of this maturation of this space as we as we've progressed for Ah, while now probably 10 years. >>Yeah. Yeah. And, uh, majority of our customers live in a multi cloud world. They have resource is that they consumed from one or more multi hyper sorry, uh, public cloud vendors and they have one or more on premise vendors as well, For their resource is and managing that complex environment across multiple providers with different skill set different tools, different sls. While it sounds really interesting to, you know, have workload drive your your deployment and place the workloads where they're best suited. It does prevent. It does present a challenge off managing a complex and and getting even more complex by the day, multi cloud environment. And that's where we think we have an advantage. Uh, based on some of the work that we're doing with the Dell Technologies Cloud console to bring a true multi cloud experience to our customers. Not one of the benefits of not being a, you know, a public cloud provider is that we are agnostic toe. All public cloud providers were fully accepting that certain workloads need to live in those environments. And through our cloud council, we will make it easy for customers to manage not only their on premises, assets and on premises. Cloud resource is, but also cloud resource is that reside in multiple public cloud vendors? >>That's good. Yeah, because it helps, right, because they've got stuff everywhere. It's like that, you know, there is no del technology, right? There's a lot of there's a lot of people that work there. There's a lot of project. There's a lot of, you know, kind of pieces to that puzzle. I wonder too. If you could share your perspective on kind of application modernization, right, That's always another big, you know, kind of topic. You should You should you take those old legacy APS. And could you should you try to rebuild them in, um, or cloud native way using containers and and all this flexibility and deploy them or, you know, which one. Should you just leave alone right there, running fine. They've been running fine for a while. They've got some basic core functionality that may be do or don't need toe to kind of modernize if you will. And maybe those resources should be spent on building in a new applications and new kind of areas of competitive differentiation. When you're working with their clients, how do you tell them to think about at modernization? >>Yeah, we looked at it from a business requirement standpoint. Off how what end goals. A customer trying to achieve through that application. And in some cases, you know, on you cover the spectrum, right there. Some cases modernization just means swapping out the hardware and putting it, putting that application on a more modern, more powerful hardware. At the other end, it z you know, going toe assassin model off, you know, everything available through through a cloud application. And in between those two extremities, there's, you know, virtualization that is re factoring this continual ization and micro services based implementation. But it comes down to understanding why that application is meant to deliver for who and what business requirements and business objectives that fulfills. That's how we use as a guiding principle on how to position application modernization to customers. >>All right, that's super helpful, because I'm sure that's a big topic. And, you know, there's probably certain APS that you just should not. You just shouldn't touch. You should probably just even Malone. They're running just fine. Let them do their thing. All >>right, fine. I'm sorry. No. Is this interesting? I was a conversation with the customer just earlier today where they have a portion off their infrastructure of some applications that they absolutely wanted to leave alone and and just change out the underlying hardware. But there are other applications where they really want to adopt, continue ization and re factor those out, rewrite those applications so that they can have more scalability and more flexibility around that. So it really is is determined by the needs. Yeah. >>Um so last question, del Tech world this year was a digital experience, like all the other shows that we've seen here in 2020 just But it's a huge event, right? A big, big show, and we're excited to be back to cover it again. But I'm curious if there's some special announcements within such a big show. Sometimes things get lost a little bit here in there, but any special announcements You want to make sure that get highlighted that people may have missed within this kind of see if content over the last several days >>22 major things that that I'm very excited to share with you One is Dell Technologies Cloud platform. We actually discussing and talking about Dell Technologies cloud platform in the concept off instant capacity blocks. So in the past, we talked about it with respect to notes. Uh, you know, adult technology cloud platform. You can have, you know, so many notes in it to power your your on premises. Cloud resource is but really have changed the conversation and look into how cloud customers air consuming those resource is and we really want to drive focus to that and introduced the concept of instance Capacity blocks instances are think of it as a workload profile, you know, CPU and memory put together and then, uh, in different combinations in a pre defined way to address different workload needs. So this really changes the conversation for our customers that they don't have to worry about designing or or speaking out the hardware platforms, but really understand how many resource is they need, how many, how much you know, processing power, how much memory, how much stories they need and they define their requirements was in those terms, and we will deliver those instance capacity blocks to them in their data centers. So behind the scenes is built by best in class. Uh, you know, hardware from Vieques rails and best in class software from being where, but it's really delivered in terms off instant capacity blocks. The second interesting thing that I wanna share with you and I profession a few times is Dell Technologies Cloud console. We're building this single pane of glass to manage our customers entire journey from on premises to multi cloud hybrid cloud with consistency off. How you can discover services how you can order services and how you can grow your the manager footprint. So those are a couple things from adult technology standpoint that we're really excited to share with people. >>Well, congratulations. I know you've been busting your tail for for quite a while on these types of projects, and it's nice to be able to finally release him out to the world. >>Well, it's just my pleasure. Alright. Thank you very much. >>Well, thank you for stopping by again. Congratulations. And will continue the ongoing coverage of Dell Technology World 2020. The digital experience. I'm Jeff Frick. He's to Park Prasad. You're watching the Cube. See you next time. Thanks for watching.

>> Announcer: From Gillette Stadium in Foxborough, Massachusetts. It's theCUBE, covering VTUG Winter Warmer 2018, presented by SiliconANGLE. >> I'm Stu Miniman, and this theCUBE's coverage of VTUG Winter Warmer 2018, in addition to being an Analyst, and the host of this program, I've also been a long-time Patriot's season ticket holder. Real excited to welcome to our program, Logan Mankins, number 70. Thanks so much for joining us. >> Thanks for having me. >> Yeah so it's interesting. At this show we're talking tech, and a bunch of the IT Admins, they're people that you'd consider in the trenches. You, you know spend a lot of time in there. I wonder, a couple of your guys like Tedy Bruschi, Ty Law, Lawyer Milloy's here today, making interceptions and things like that, sometimes get a little bit more coverage out there, and they're a little bit more well known. Do you ever feel that you were faceless, you know, paying for the Pats? >> No, those guys, they made all the plays, they got all the recognition but, the linemen, we always knew that without us the offense couldn't go, the team couldn't go so... And most linemen, they don't want to be the face out there anyway. Me personally, I'd rather not be known, but it comes with the job. >> Yeah well, seven-time Pro Bowler. As a matter of fact, I was looking back, and there was this great video from Bill Belichick, and he's like, "There's tough players in the NFL, "but when I think of Logan Mankins, "he's super tough out there." When you look at the game now, Rob Gronkowski took a massive hit in the AFC Championship game. How does toughness and injuries, how did you think about that? Did you think about that when you were playing, versus now being out of the game? >> When I was playing no, you don't really think about it, but fortunately for me, I didn't have hits like that to the head, those big concussion-type hits. The stuff I always played with was just body stuff, and there's always a difference between being hurt and injured. If you're hurt you can still play, and if the injury's not too bad you can still play so, it was just a fine line of figuring out what you could do and what you couldn't. >> Patriots have had a phenomenal run. I mean you played for a great team. Bill Belichick, Tom Brady throughout them all, give us a little perspective of somebody that played for the team for awhile. How did you work through the changes, but yet there were some consistency around the core? >> Yeah, that's the main thing, the core, and they've had an unbelievable run. I don't know what's Bill been there, 18 years or something? And it's been unbelievable to see what those guys have accomplished and, it all starts at the top. You have a good owner and the best coach ever, and the best quarterback ever so, as long as you get the right guys that buy into that system, and follow those two guys, you're going to have a good team. >> Last year Deion Branch shared with us some great stories about Tom Brady, his, hyper-competitive type of guy. Give us a little color. What's it like playing in front of TB 12? >> Aw, it's great you know, you know he's always prepared. You never have to worry about him, he's going to play great the majority of the time and, just the way he competes and works. It rubs off on other guys and, he's just so dependable and can make all the right reads, throws, and he's a great guy to be around on top of that so, he's the ultimate teammate, and ultimate competitor, and that's why he's had so much success. >> You said that you didn't take, you played through some injuries, you had some, you played when you were hurt and, we know you had some rough injuries during your career, but concussions weren't a concern. Is it something that you look back now, or look at the game today, and all those things about CTE and concussions, is that, you know...? >> Oh yeah, the more you learn about it, the more you worry about it, because you're aware of it now. I think when I started playing football no one talked about it. There was no worries about it, and towards the end of my career it really started coming out, and more comes out about it every year so... Of course you worry about it. You hope you're one of the guys it's not going to affect, but there are guys that it's really affecting in bad ways, so at this stage of my life, it's too late to go back so it's, we'll see what happens I guess. >> Yeah, would you recommend young people going into football, knowing what you know now? >> I think so there's... It's a lot safer now. You're not taking those big... Well, every once in awhile a guy's just going to take one, you just saw Rob the other day. But for the most part they're trying to prevent that, and via techniques that they're teaching now with the blocking and the tackling, to not use your head as much, so it's a lot safer and look, at the end of the day, it's up to whoever's making that decision to play, and if they want to play, then they have the right to play. >> So we're obviously, everybody locally is super excited, getting ready for another Super Bowl. How does the team stay focused? You know, two weeks leading up to it, there's a lot going on. It's not New Orleans that they're going to, but how does the team stay focused on their job? >> Well, this team with the Patriots, they've been through it so many times, and they know what, they have a big job ahead of them. But they do a good job with what I was hearing when we went to Super Bowls. Like all the tickets and the hotel rooms for family and all that, they do a great job by getting that out of the way the first two days, and get that taken care of so you don't have to worry about that. And then it's on to the opponent that you're playing, and you just focus in on that, and Bill has, he's great at just, he draws a line, and follows that line so he'll have everyone in that line, and everyone will be ready, there won't be any distractions, and they'll be ready to go. >> Speaking of distractions, there's been a lot of noise in the press lately, as the relationships, everything like that. When you were in the locker room, does that hit your radar? Do you just focus and do your job? How does that impact what's going on? >> Yeah most stories, they don't bother you. They got to find stuff to write about but, the last one I guess with those guys, the story coming out that they're feuding, and this and that. I don't know if they are or they're not but, if they're not, I think that would upset me if they said I was feuding with someone that I wasn't, that has been a colleague, and most likely a friend of yours for that long. >> Well, Logan Makin, really appreciate you joining. Patriots has some phenomenal guards. You know, Hannah, in the Hall of Fame. You're definitely up there as one of the greatest guards in Patriot's history. >> I appreciate that. >> I really appreciate you joining me. >> Alright, thank you. >> Alright, so thanks again to the VTUG for bringing Logan Mankins. Love being here at the Intersection Virtualization Technology, and the Patriots. I'm Stu Miniman. Thanks for watching theCUBE. (tech music)