>>Hey everyone. Welcome to the cubes presentation of the AWS startup showcase. This is season two, episode four of our ongoing series that features exciting startups within the AWS ecosystem. This episode's theme, cybersecurity protect and detect against threats. I'm your host, Lisa Martin, and I'm pleased to welcome back. One of our alumni chase joins me the principal strategist at jump cloud chase. It's great to have you back on the >>Perfect Michael, thank you so much for having me again, >>Tell the audience just a little quick refresher on jump cloud, open directory platform. We just give them that little bit of context. >>You bet. So jump cloud provides an open directory platform and what we mean by that is we help manage all of your employees, identities, the devices that they operate on, and then all the access that they need in order to get their work done in a modern it environment. >>So from a target, a market segment perspective, this is really targeted at small medium enterprise SMEs managed security providers. MSPs, talk to me a little bit about that and some of the what's in it for me, for those folks. >>Yeah, absolutely. And when we are thinking about specifically within that market, so small, medium enterprises and the it, or the managed service providers that help support those organizations, there's a lot of different technologies that you use in order to make sure that you have a secure organization. And within that group specifically, there's a lot less of a luxury right of an enterprise budget or kind of all these different personnel that you might have available to you. And it's really kind of down to maybe one team or just a couple folks or just one person wearing a lot of different hats. And so we've designed the open directory platform to help accommodate for a lot of those different pieces where we're bringing in multiple different types of technologies from identity access management, device management and MDM, MFA access through single sign on all of those different pieces and more that help kind of come into one platform. >>So not only do you have all the technology there at your disposable, but also all the visibility and analytics of folks that are getting in and just trying to get their job done. But now all of those pieces are, are consolidated into one platform and it really helps support a lot of those organizations, right? And keep in mind, you know, small, medium businesses are the most common businesses, not everyone's coming in from an enterprise. And so here we're able to layer on levels of security and making sure that you have best practices, no matter what size you're operating in. >>So consolidating it management, securing employees, access to a variety of it. Resources is really kind of in a nutshell. >>Absolutely. And just making sure that you're combining that combination of securely accessing all the things that you need, but also making sure that from an end user perspective, it's really easy and you have all those things kind of built in from the get go. >>So how are SSEs and MSPs leveraging jump cloud right now? What are some of the outcomes that you are helping them to achieve? Anything stand out to you? >>I think there's a couple different areas that we help support organizations. One is you can think about just the whole employee life cycle. So when, when someone joins an organization from onboarding, you know, where does that identity come from? How can we make sure that they're productive, you know, effective human beings as they come into it, but then the whole life cycle, as they're accessing or changing resources within their role, all the way to the end, where they might be leaving the organization and we can securely off board that person. And so that whole flow that you might have from an organization standpoint is one aspect. Another area is as companies continue to grow, they might be going after, you know, maybe audits, level compliance, other pieces that might help them grow. And there's a lot of layers that you need to think about or different types of technologies and processes to have those certifications and credentials. >>And so we help support those organizations again, by consolidating all those different technologies into one spot. It makes it a lot easier for people to get up to par in how they think that their security standards should be set within an organization. And finally too, I'd say just ease of mind. There's a lot of pieces when you're thinking about, you know, where people might be coming in from how do I get visibility into all those different aspects? And when you have all that under one roof, it adds a lot of, I'd say, you know, less mental stress in terms of one, how all those technologies should be working together effectively, also securely, but then also making sure that you have time in the day to tackle big projects and let some of the, let's say, run rate security out of the way. >>Yeah. That's really important to be able to assign resources that are able to make the biggest impact across the organization, moving things off the plate that are not necessary or more mundane twice a year. I understand jump cloud does a survey with SMEs where you really are aimed at understanding kind of where they are in the market today, their concerns, trends, challenges, budgets. Then I saw you just published results from a survey in June of 2022. Talk to me a little bit about the demographics of the survey, who, who are you talking to within SMEs? And then we can kind of crack open some of those really interesting findings that came out this year. >>Yeah. So we love to get a pulse check of what's happening within the industry, but specifically within that small, medium size, if you will. And so for that survey that we ran, we talked to 400 different roles, kind of that touch it from security. So from vice president of the CCSO all the way down to it, admins and anyone else in between, and we're really looking at organizations that had about 500 employees or less, cuz there's a lot of information out there, especially from the enterprise of, you know, Hey, here's best practices. Here's all the things that you can do. But for smaller organizations, it's not as clear cut or you have less of an understanding of what your peers might be going through or kind of what their concerns are. And so when we're running that survey, that's one thing that we like to keep in mind is it's really meant for organizations at that size because there's, there's some commonalities that you start to see in suss out. >>And it's not to say that those aren't the same concerns that the enterprise folks have as well, because a lot of the things that will come out, you know, they are security based say, Hey, what's top of mind, or what's kind of keeping you up at night. There were some clear indicators and especially well from kind of, as we do this survey, you know, every six months or kind of even year over year, you start to see some trends that are emerging. And so a, a lot of the big ones are, you know, ransomware software, vulnerability and network security. Those are kind of the top three aspects when we're looking at, Hey, what are specifics that are keeping you up? And those are easy to say because ransomware is obviously in the news. Even this week, there are three different organizations just kind of pick out. >>So brussel who does dental manufacturing, they had ransomware in trust, which is another cybersecurity organization. They were breached. But then also Fremont county here in Colorado as a government organization, all three of those were hit by ransomware. And you might not say, Hey, there's, you know, they're all kind of random and they're not put together, but under the hood really it's a lot of the same different technologies that are powering, how people get access into things. Do they have the right levels of credentials? Are there conditions set within that type of access, especially if it's privilege. And so you start to consolidate and bubble down all those different things that can lead up to those concerns. And then even on the software vulnerability side, Mac release, two different vulnerabilities this week. And so now it quickly becomes, okay, great. How can I make sure that my employees are using not only a secure device, but a secure device, that's up to date because it's a dynamic field as all of these things coming through. >>And these are a lot of the gotchas that can keep, you know, small, medium enterprises up at night because if something happens a security event like that, it could be a, you know, a career ending event, but also a company ending event. When you think about that. And so that becomes a really high level of importance because no one wants to see their name in the news, but it also takes a lot of different steps in order to create the layers that are necessary in order to achieve, you know, really solid round stand on for organization to do that. And so that's where we like to come in and help and making sure that a lot of those layers are actually easier to implement than you thought. And it's not this huge project, but you're doing it in a way that's conscious and also not really getting the way of kind of battling users or making sure that their experience is a nightmare as well in order to achieve these goals that you have as an organization, >>You bring up ransomware, it's become a household term that I think probably every generation alive right now in some form or fashion understands what it is to a, to some degree it's now security threats in general. Now no longer if we get hit, it's a matter of one. You gave three great examples of SMEs that were hit recently and organizations. We wouldn't think really them everybody's vulnerable. You talked about the different, you know, some of the, the concerns, software, vulnerable vulnerability, exploits, the use of unsecured networks, people, and this is so common using the same password across applications that SSEs and enterprises too are dealing with. They have to be able to lean on MSPs, for example, in the SME space to say, help us with these obvious vulnerabilities, we need to make sure that our employees are productive. They're working together. We can onboard and offboard people in a secure way. How did this survey uncover how SMEs are leaning more on MSPs to help solve some of those risks that you've talked about? >>I think one of the more interesting trends that we've seen is just the ability and the ramp for organizations to lean on managed service providers. You saw a lot of this during kind of the, the beginning of the pandemic or kind of this really shift to remote work where people kind of have this mentality of, okay, it might be a cost center and, and will have, but it it's always felt this importance to making sure that people are on site. They understand their culture. They understand the, the ways that the organization works. However, now, a lot more organizations are stepping back and saying, well, if I can't see anyone in the office or if there's only half or maybe 10% that are showing up, you know, are there other economies of scale almost that I can get from leveraging a managed service provider bringing in other expertise, right? >>And so it might be valuable to say, Hey, it's not only just managing my organization, but five others. And so now you can start to see and kind of lean on best practices that they've evolved over time. And I think one of the more interesting stats is we see that, you know, almost nine out of 10 organizations that we surveyed are either leveraging an MSP or have considered it. And one of those things that's actually pulling them back or some organizations say, Hey, I've looked at it, but I'm not quite ready to commit to outsourcing this section of my organization that, or kind of bringing in someone to manage it fully alongside with me almost in a co-managed type of environment is a third of 'em say, Hey, I, I don't know how secure the MSPs are themselves. How do they think about their own internal practices? >>And what does that look like? Because again, you, you're thinking about handing over the crown jewels over to someone and say, Hey, here's some of our, our most vulnerable or critical assets that we need to have secured and, and making sure that that's part of the organization. And so it's a, it's an honest conversation that a lot of owners have with MSPs and say, look, are, are you up to snuff, right? Because if something happens, sure, I might have one person to go after, or you might have SLAs that I can, I can go. But it still means me as an organization has been targeted. What does that look like in our types of relationship? And so a lot of the partners that we have on the jump outside, it's a very common conversation that they have with our clients and saying, walking them through and say, Hey, here's our, our security plan. >>Here's how we approach that. Here's all the different tools that we have at, at our disposal that are working alongside jump cloud in order to make sure that not only do you have good posture, I'd say good areas where the organization is set up for success, where you're thinking about not sharing passwords or there's password complexity, or there's other technologies like single sign on that, help reduce that. But in addition to what type of network scanning do you have available? What type of antivirus do you leverage? What are all the other pieces that create that holistic security structure? And so sometimes it's a lot easier for MSPs to deliver that and package it up instead of having, you know, an overburdened it, admin said, great, this is another project that I have to go through and think about and look at pricing and kind of other those components, because it helps speed up. I'd say your time to being more secure. And that's a really real conversation for organizations as they think about planning, as they think about budgets and what impact that might have on organization, making sure that employees can get work done. But we're also thinking about in a very secure mindset within the organization. >>That's so critical as we talked about every or every organization of every size in every industry is vulnerable. There's just no weight getting around it. These days. You talked about an interesting stat, about 90% of the SME surveyed some written we're yes, we're relying on MSV, but we still worry about security. Talk to me from the jump cloud, AWS perspective. How do you help though? That's cause that's a big number, the 90% of SMEs that are still concerned about security, how do you help them dial that down? >>I think it's really understanding, you know, you mentioned AWS, so what are the critical access and what are those points that look like that we need to get a handle on? And how can we make that easier? Cause I think one of the pieces that will often come at and say, Hey, we really wanna make this approach work. We really wanna make sure that when you, when you wake up and you need to get into Q and a environments or, or production or whatever, that might be, that it's a seamless experience, but we as an organization have visibility into what's going on and Hey, if you're getting promoted or your role is changing, we wanna make sure that those attributes or kind of those pieces that are associated to you and your identity are changing with it. And so making sure that there's this dynamic motion available to folks, as they start thinking about, you know, where a majority of their IP lives, it's no longer in some server closet and yes, it might still be on a, on a manufacturing floor, but it's those components that become the most critical for organizations you've heard, I'd say, you know, certainly within the last five years and probably even goes further back where a lot of traditional organizations say, Hey, we're a software company now we're, you know, kind of insert for innovation, making sure we can do that. >>And I think a lot of organizations are still going through that transition, but right behind it and what's coming next. And certainly a lot of organizations start to say, not only are we a software company, but we're a security company. And with that, that comes the mindset. Not only of here's how we tactically get into the things that we need to do our job, but the why behind it. And I think that's one of the elements that might be missing or is certainly one of, I know that we have a lie attainment kind of take that approach of, yes, we're gonna be implementing, we need to have your device passion updated because there's vulnerabilities. But for everyone else kind of on the end user side, it's like, well, okay, well why, why do we need to do that? And so by having that security first type of mentality, that allows everyone to be on the same page, play on the same team and making sure that when, you know, those requests are coming in both back and forth between end users and its security team, anyone else that might be involved within that process, you all understand that say, Hey, it's not, you know, it, it's not my job. >>It's everyone's job, right? We're all in this together because that's some of the parts where it can start to fall down too. You might have a team that has the best practices and in, you know, in intentions, but if the implementation and the follow through isn't bought in from everyone, then you're also playing against the speed of the organization to adopt it. And that's really the timeline that you're battling, especially when you're thinking about ransomware or someone who already might be in it is how can we help mitigate a lot of those different pieces. So by combining all those different elements into a thought process, into a mentality of being a security first organization, that's really kind of helps within the ripple effect all the way down into, you know, the critical resources like AWS. >>It has to be a holistic view. There's really no other choice these days. And it also has to be done in a timely fashion. What did, as we wrap up kind of talking about the survey here, what were some of the trends, the future trends it uncovered as we are still in a remote and distributed work environment. It probably always will be. We've seen challenges and everyone's mental health in terms of, of strapped resources. What did the survey uncover as to what these folks saw as future trends? >>So I'd say there's a, there's a couple, there there's a lot, but we'll break it down and say, I'd say three core trends that you saw across every organization that we talked to, including our own base of over 180,000 organizations that rely on gem cloud is, Hey, security is number one, right? And we we've talked to that about at length device management is another extension of that. I'm sorry, making sure that, Hey, this is the only piece of hardware I have from the company in front of me. I wanna make sure that I can manage secure it, make sure it's patched as well as we kind of operate in this dynamic and environment, making sure that we're resilient as an organization. And then I'd say finally, as those pieces start to evolve, there's still some organizations that are how trying to understand kind of truly manage what does hybrid and remote and kind of what does that look like for me as an organization? >>Cause I think we're now out of this panic mode and now organizations are now setting up. Okay, what are some of the long term structures as I think about that, and you hear a lot about too, from other organizations that are mandating folks to come back or okay. Maybe it's just a couple days a week or all of those decisions have impacts on the it organization. So that is very alive and well, I'd say one of the other pieces you mentioned mental health is that we are starting to understand a little bit more, you know, kind of who's behind the computer. Who's, who's behind the keyboard. What does the impact have for them? Because in this type of work environment as well, you know, it's still challenging to find really good talent. And so you might be strapped for resources. You might be the only person that's trying to implement these processes or the security protocol, or trying to help get us up into a good compliance posture, all of those different pieces kind of on it. >>And so you can start to think about man, how do I, how do I make progress? And I think that's one of the other pieces that is really important for folks kind of from that perspective is, you know, always understand that you're making progress, even though the, the tickets might be coming at you and you, there's never ending in sight. All those steps that you take for an organization are critically important. And so, and it's not always just a people answer cuz you might, might not be in the position to say, Hey, we need an extra five hands on this in order to make it done. It might have to be more of a conversation of, Hey, here are the pieces that we need to automate. Here are the business processes that we really need to think about in order to have a fundamental impact on what we can do. >>And then you can come back and say, great. And if we have this, it might actually look like one and a half people. You can't really hire a half person, but you come into those types of mentality with a really solid argument of here's what we need to have in order to make this happen. And I think too, getting that type of buy-in again, making sure, Hey, we are a security company after all, we're all in this together that allows everyone to kind of help pitch in because if you don't have that piece, then you know, everything can feel much more burdensome, right? And the level of burnout increases the, the level of mental health in general, across the teams that are acting as supporting functions for an organization, start to get burnout. And it might not always be as Hey, as important as, as revenue or Hey, we're getting this marketing campaign out, but it's this underwriting thing in terms of really, truly important infrastructure that the company needs to think about. >>And when you can involve all of those different pieces, then people feel like they can make a positive impact. They feel more empowered. They have, you know, emojis attached to tickets and say, Hey, it was so great to help you out today. And a lot of those I'd say interpersonal connections that you might be missing in a remote only type of world in organization. And so bringing all those little tidbits back into, you know, how to, how to be a good person, how to be a good human and how to make sure that there's some personality involved with it. And it's not just this ongoing process. I think there's a little bit of give and take, but that's one other thing that we've surfaced is really just understanding a better picture of who's implementing all these amazing things around the world. >>That's so important. There's so many different levers to the pull here where becoming a security company is concerned. Where can folks go to one chase, get the surveying two, some final thoughts. What, where can folks go to actually test out jump drive? >>Yeah, absolutely >>Jump out. Excuse me. >>So within everything that we talked about, some from various different technologies from identity management, device management, SSO, MFA, and many, many more. So you can go to jumpcloud.com, create a free organization. It's free up to 10 users, 10 devices. So even for really small organizations, even if you're a startup, we can help leverage enterprise grade security technology for you to implement as well as more detailed on the reports. And so if you wanna get a better sense of kind of how we look at the world types of information that we can bring back and making sure that you're learning from your peers and how to implement and put your best foot forward within the organization, we always have a ton of amazing resources and content that really looks at, you know, who's doing the work. Why are they doing the work? And how is that work impactful within multiple different organizations and not only just the organizations themselves, but those that are supporting it like managed service providers of the world. >>Got it. Awesome. Chase. Thank you so much for joining me on this episode of the AWS startup showcase, talking to us about what jump cloud is uncovered with respect to the concerns that SMEs have, how MSPs are helping, how jump cloud is also a facilitator of really helping to organizations to become security organizations. We appreciate your time. >>Absolutely. Thank you so much for having me again. >>Our pleasure. We wanna you for watching. Keep it right here on the, for more action. The, is your leader in live coverage?

>> Okay. We want to pick up on a couple of themes that Mick discussed, you know, supercharging your business with AI, for example, and this notion of getting hybrid right. So right now we're going to turn the program over to Rob Bearden, the CEO of Cloudera and Manuvir Das who's the head of enterprise computing at NVIDIA. And before I hand it off to Rob, I just want to say for those of you who follow me at the Cube, we've extensively covered the transformation of the semiconductor industry. We are entering an entirely new era of computing in the enterprise and it's being driven by the emergence of data intensive applications and workloads. No longer will conventional methods of processing data suffice to handle this work. Rather, we need new thinking around architectures and ecosystems. And one of the keys to success in this new era is collaboration between software companies like Cloudera and semiconductor designers like NVIDIA. So let's learn more about this collaboration and what it means to your data business. Rob, take it away. >> Thanks Mick and Dave. That was a great conversation on how speed and agility is everything in a hyper competitive hybrid world. You touched on AI as essential to a data first strategy in accelerating the path to value and hybrid environments. And I want to drill down on this aspect. Today, every business is facing accelerating change. Everything from face-to-face meetings to buying groceries has gone digital. As a result, businesses are generating more data than ever. There are more digital transactions to track and monitor now. Every engagement with coworkers, customers and partners is virtual. From website metrics to customer service records and even onsite sensors. Enterprises are accumulating tremendous amounts of data and unlocking insights from it is key to our enterprises success. And with data flooding every enterprise, what should the businesses do? At Cloudera, we believe this onslaught of data offers an opportunity to make better business decisions faster and we want to make that easier for everyone, whether it's fraud detection, demand forecasting, preventative maintenance, or customer churn. Whether the goal is to save money or produce income, every day that companies don't gain deep insight from their data is money they've lost. And the reason we're talking about speed and why speed is everything in a hybrid world and in a hyper competitive climate, is that the faster we get insights from all of our data, the faster we grow and the more competitive we are. So those faster insights are also combined with the scalability and cost benefit that cloud provides. And with security and edge to AI data intimacy, that's why the partnership between Cloudera and NVIDIA together means so much. And it starts with a shared vision, making data-driven decision-making a reality for every business. And our customers will now be able to leverage virtually unlimited quantities and varieties of data to power an order of magnitude faster decision-making. And together we turbo charged the enterprise data cloud to enable our customers to work faster and better, and to make integration of AI approaches a reality for companies of all sizes in the cloud. We're joined today by NVIDIA's Manduvir Das, and to talk more about how our technologies will deliver the speed companies need for innovation in our hyper competitive environment. Okay, Manuvir, thank you for joining us. Over to you now. >> Thank you Rob, for having me. It's a pleasure to be here on behalf of NVIDIA. We're so excited about this partnership with Cloudera. You know, when, when NVIDIA started many years ago, we started as a chip company focused on graphics. But as you know, over the last decade, we've really become a full stack, accelerated computing company where we've been using the power of GPU hardware and software to accelerate a variety of workloads, AI being a prime example. And when we think about Cloudera, and your company, your great company, there's three things we see Rob. The first one is that for the companies that were already transforming themselves by the use of data, Cloudera has been a trusted partner for them. The second thing we've seen is that when it comes to using your data, you want to use it in a variety of ways with a powerful platform, which of course you have built over time. And finally, as we've heard already, you believe in the power of hybrid, that data exists in different places and the compute needs to follow the data. Now, if you think about NVIDIA's mission going forward to democratize accelerated computing for all companies, our mission actually aligns very well with exactly those three things. Firstly, you know, we've really worked with a variety of companies to date who have been the early adopters using the power acceleration by changing their technology and their stacks. But more and more we see the opportunity of meeting customers where they are with tools that they're familiar with, with partners that they trust. And of course, Cloudera being a great example of that. The second part of NVIDIA's mission is we focused a lot in the beginning on deep learning where the power of GPU is really shown through. But as we've gone forward, we found that GPU's can accelerate a variety of different workloads from machine learning to inference. And so again, the power of your platform is very appealing. And finally, we know that AI is all about data, more and more data. We believe very strongly in the idea that customers put their data, where they need to put it. And the compute, the AI compute, the machine learning compute, needs to meet the customer where their data is. And so that matches really well with your philosophy, right? And, and Rob, that's why we were so excited to do this partnership with you. It's come to fruition. We have a great combined stack now for the customer and we already see people using it. I think the IRS is a fantastic example where, literally, they took the workflow they had, they took the servers they had, they added GPUs into those servers. They did not change anything. And they got an eight times performance improvement for their fraud detection workflows, right? And that's the kind of success we're looking forward to with all customers. So the team has actually put together a great video to show us what the IRS is doing with this technology. Let's take a look. >> How you doing? My name's Joe Ansaldi. I'm the branch chief of the technical branch in RAS. It's actually the research division, research and statistical division of the IRS. Basically, the mission that RAS has is we do statistical and research on all things related to taxes, compliance issues, fraud issues, you know, anything that you can think of basically, we do research on that. We're running into issues now that we have a lot of ideas to actually do data mining on our big troves of data, but we don't necessarily have the infrastructure or horsepower to do it. So our biggest challenge is definitely the, the infrastructure to support all the ideas that the subject matter experts are coming up with in terms of all the algorithms they would like to create. And the diving deeper within the algorithm space, the actual training of those algorithms, the number of parameters each of those algorithms have. So that's, that's really been our challenge now. The expectation was that with NVIDIA and Cloudera's help and with the cluster, we actually build out to test this on the actual fraud detection algorithm. Our expectation was we were definitely going to see some speed up in computational processing times. And just to give you context, the size of the data set that we were, the SME was actually working her algorithm against was around four terabytes. If I recall correctly, we had a 22 to 48 times speed up after we started tweaking the original algorithm. My expectations, quite honestly, in that sphere, in terms of the timeframe to get results, was it that you guys actually exceeded them. It was really, really quick. The definite now term, short term, what's next is going to be the subject matter expert is actually going to take our algorithm run with that. So that's definitely the now term thing we want to do. Going down, go looking forward, maybe out a couple of months, we're also looking at procuring some A-100 cards to actually test those out. As you guys can guess, our datasets are just getting bigger and bigger and bigger, and it demands to actually do something when we get more value added out of those data sets is just putting more and more demands on our infrastructure. So, you know, with the pilot, now we have an idea with the infrastructure, the infrastructure we need going forward and then also just our in terms of thinking of the algorithms and how we can approach these problems to actually code out solutions to them. Now we're kind of like the shackles are off and we can just run a, you know, run to our heart's desire, wherever our imaginations takes our SMEs to actually develop solutions. Now have the platforms to run them on. Just kind of to close out, we really would be remiss, I've worked with a lot of companies through the year and most of them been spectacular. And you guys are definitely in that category, the whole partnership, as I said, a little bit early, it was really, really well, very responsive. I would be remiss if I didn't thank you guys. So thank you for the opportunity. Doing fantastic. and I'd have to also, I want to thank my guys. my staff, Raul, David worked on this, Richie worked on this, Lex and Tony just, they did a fantastic job and I want to publicly thank them for all the work they did with you guys and Chev, obviously also is fantastic. So thank you everyone. >> Okay. That's a real great example of speed and action. Now let's get into some follow up questions guys, if I may, Rob, can you talk about the specific nature of the relationship between Cloudera and NVIDIA? Is it primarily go to market or are you doing engineering work? What's the story there? >> It's really both. It's both go to market and engineering The engineering focus is to optimize and take advantage of NVIDIA's platform to drive better price performance, lower cost, faster speeds, and better support for today's emerging data intensive applications. So it's really both. >> Great. Thank you. Manuvir, maybe you could talk a little bit more about why can't we just use existing general purpose platforms that are, that are running all this ERP and CRM and HCM and you know, all the, all the Microsoft apps that are out there. What, what do NVIDIA and Cloudera bring to the table that goes beyond the conventional systems that we've known for many years? >> Yeah. I think Dave, as we've talked about the asset that the customer has is really the data, right? And the same data can be utilized in many different ways. Some machine learning, some AI, some traditional data analytics. So, the first step here was really to take a general platform for data processing, Cloudera data platform, and integrate with that. Now NVIDIA has a software stack called rapids, which has all of the primitives that make different kinds of data processing go fast on GPU's. And so the integration here has really been taking rapids and integrating it into a Cloudera data platform so that regardless of the technique the customer is using to get insight from the data, the acceleration will apply in all cases. And that's why it was important to start with a platform like Cloudera rather than a specific application. >> So, I think this is really important because if you think about, you know, the software defined data center brought in, you know, some great efficiencies, but at the same time, a lot of the compute power is now going towards doing things like networking and storage and security offloads. So the good news, the reason this is important is because when you think about these data intensive workloads, we can now put more processing power to work for those, you know, AI intensive things. And so that's what I want to talk about a little bit, maybe a question for both of you, maybe Rob, you could start. You think about AI that's done today in the enterprise. A lot of it is modeling in the cloud, but when we look at a lot of the exciting use cases, bringing real-time systems together, transaction systems and analytics systems, and real-time AI inference, at least even at the edge, huge potential for business value. In a consumer, you're seeing a lot of applications with AI biometrics and voice recognition and autonomous vehicles and the liking. So you're putting AI into these data intensive apps within the enterprise. The potential there is enormous. So what can we learn from sort of where we've come from, maybe these consumer examples and Rob, how are you thinking about enterprise AI in the coming years? >> Yeah, you're right. The opportunity is huge here, but you know, 90% of the cost of AI applications is the inference. And it's been a blocker in terms of adoption because it's just been too expensive and difficult from a performance standpoint. And new platforms like these being developed by Cloudera and NVIDIA will dramatically lower the cost of enabling this type of workload to be done. And what we're going to see the most improvements will be in the speed and accuracy for existing enterprise AI apps like fraud detection, recommendation engine, supply chain management, drug province. And increasingly the consumer led technologies will be bleeding into the enterprise in the form of autonomous factory operations. An example of that would be robots. That AR, VR and manufacturing so driving better quality. The power grid management, automated retail, IOT, you know, the intelligent call centers, all of these will be powered by AI, but really the list of potential use cases now are going to be virtually endless. >> I mean, Manufir, this is like your wheelhouse. Maybe you could add something to that. >> Yeah. I mean, I agree with Rob. I mean he listed some really good use cases, you know, The way we see this at NVIDIA, this journey is in three phases or three steps, right? The first phase was for the early adopters. You know, the builders who assembled use cases, particular use cases like a chat bot from the ground up with the hardware and the software. Almost like going to your local hardware store and buying piece parts and constructing a table yourself right now. Now, I think we are in the first phase of the democratization. For example, the work we do with Cloudera, which is for a broader base of customers, still building for a particular use case, but starting from a much higher baseline. So think about, for example, going to Ikea now and buying a table in a box, right. And you still come home and assemble it, but all the parts are there, the instructions are there, there's a recipe you just follow and it's easy to do, right? So that's sort of the phase we're in now. And then going forward, the opportunity we really look forward to for the democratization, you talked about applications like CRM, et cetera. I think the next wave of democratization is when customers just adopt and deploy the next version of an application they already have. And what's happening is that under the covers, the application is infused by AI and it's become more intelligent because of AI and the customer just thinks they went to the store and bought a table and it showed up and somebody placed it in the right spot. Right? And they didn't really have to learn how to do AI. So these are the phases. And I think we're very excited to be going there. >> You know, Rob, the great thing about, for your customers is they don't have to build out the AI. They can, they can buy it. And just in thinking about this, it seems like there are a lot of really great and even sometimes narrow use cases. So I want to ask you, you know, staying with AI for a minute, one of the frustrations, and Mick I talked about this, the GIGO problem that we've all, you know, studied in college, you know, garbage in, garbage out. But, but the frustrations that users have had is really getting fast access to quality data that they can use to drive business results. So do you see, and how do you see AI maybe changing the game in that regard, Rob, over the next several years? >> So yeah, the combination of massive amounts of data that had been gathered across the enterprise in the past 10 years with an open APIs are dramatically lowering the processing costs that perform at much greater speed and efficiency. And that's allowing us as an industry to democratize the data access while at the same time delivering the federated governance and security models. And hybrid technologies are playing a key role in making this a reality and enabling data access to be quote, hybridized, meaning access and treated in a substantially similar way, irrespective of the physical location of where that data actually resides. >> And that's great. That is really the value layer that you guys are building out on top of all this great infrastructure that the hyperscalers have have given us. You know, a hundred billion dollars a year that you can build value on top of, for your customers. Last question, and maybe Rob, you could, you could go first and then Manuvir, you could bring us home. Where do you guys want to see the relationship go between Cloudera and NVIDIA? In other words, how should we as outside observers be, be thinking about and measuring your project, specifically in the industry's progress generally? >> Yes. I think we're very aligned on this and for Cloudera, it's all about helping companies move forward, leverage every bit of their data and all the places that it may be hosted and partnering with our customers, working closely with our technology ecosystem of partners, means innovation in every industry and that's inspiring for us. And that's what keeps us moving forward. >> Yeah and I agree with Rob and for us at NVIDIA, you know, we, this partnership started with data analytics. As you know, Spark is a very powerful technology for data analytics. People who use Spark rely on Cloudera for that. And the first thing we did together was to really accelerate Spark in a seamless manner. But we're accelerating machine learning. We're accelerating artificial intelligence together. And I think for NVIDIA it's about democratization. We've seen what machine learning and AI have done for the early adopters and help them make their businesses, their products, their customer experience better. And we'd like every company to have the same opportunity.

live from San Francisco California it's the queue at vmworld 2014 brought to you by vmware cisco EMC HP and nutanix now here are your hosts John furrier and Dave vellante okay welcome back and run live in San Francisco California this is the cube vmworld 2014 our 50 year covering vmworld I'm John for my coach Dave vellante Sanjay pune in the EVP and general manager end-user computing friend of the cube he's been on throughout his career at SAAP that he moves right across the street to VMware last year and great to see you great good to see back in the cube Thank You John's pleasure to be what a year right so last year you came on board guns blend Pat was really excited you've accomplished some of your goals I think you laid out I said what's your goals for next year you laid out some goals and then big acquisition AirWatch securities hot mobile was booming we are living in a multi cloud mobile infrastructure demand tell us what happened over the past year obviously big M&A give us the details yo John and Dave I was like on day like point five day one when I came down there cute but I was actually watching the replay and I'm like I actually said that and it made sense no it's been a great year and its really been a team effort so the first thing that I did was I said you know well before we decide the what and the how I really want to figure out who's on the bus so we really both kind of promoted a couple of key people within the company like kid Kohlberg remember kid was like the star of last year's show he's now our CTO and user computing what hired a couple of rock stars for the industry like summit the lawn and a few others who've really come in and shaped us and then as the team started to gel we then began to ask our customers what was the key missing part in our strategy and it was mobile it's very clear and we began to then ask ourselves listen if we're going to get into the mobile space you know do we build do we buy to we partner and we were winning deals in the desktop space primarily against Citrix we compete in there getting a lot of market share but the mobile space we'd lose deals and I go and ask our customers who you pickin and eighty ninety percent of time was AirWatch same time our CIO was doing an evaluation internally we were running on an SMB tool fiber link that then since got bought by IBM were running out of steam with it because as SME tool and I said listen you evaluate the market look at all the options and based on what you pick will probably influenced our acquisition decision they love their watch do so you know those were two or three key moments it's the franchise player in the team right I mean ultimately ultimately you know Mobile is today kind of that sizzle point if you're talking mobile cloud it is the sizzle point John Marshall and Alan dabiri came in they've added a lot so you know I talked to my keynote about three core pillars desktop mobile content collaboration we really feel like today when I was looking back we had a tenth of the portfolio last year this time and I think you know lots of good vision but now we actually a vision and substance right i think is pretty powerful so is it the lebron james who it was the is that the Tom Brady is it the Ray Allen you know the key role play I love basketball all those teams are great i think i'm some of my favorite all the Phil Jackson teams yeah my role is really to be the coach and to bring into the construct the Michael Jordan the Scottie Pippen's you know all that construct so that when you put together a world-class ski I really believe we have the best end-user computing team in the industry bar not and this team really is now packed with people and process and product innovation and that's what you've seen the last 12 months it's a real tribute to this fantastic and use a computing team so as you talk about the news this morning around SI p we didn't catch the detail that we were on the cube here can you just take us through some of those some of those key highlights I mean clearly I have a soft corner for a safe as you would expect that was there for seven years and have a tremendous respect they are the leader in business applications a tremendous player you know hundreds of thousands of customers and what we felt was if you could marry the best of breed aspects of what sa fie does well applications mobile applications cloud applications on-premise applications all of that what we do very well which is management and security for mobile and that's what our customers have among the 13 thousand customers of AirWatch probably the biggest basin enterprise rsap customers and they've been longing for better integration you know you but I what's going on over there you know we asked you I mean listen to the end of the day we want to do what's best for customers and you know so packed bill mcdermott myself talk Kevin ruchi bharani who was on stage and we felt that we could build integration between the mobile apps and the mobile platform of SI p where s if he is very good with the management and security of air watch where we're very good you get the combination to best debrief and I think the customer quote in that press release put it well so G Abraham basically said he was a CIO sigma-aldrich we love the fact that you're bringing together the best of breed aspects of mobile security from AirWatch with mobile apps and mobile platform Mississippi and that's a nessuno abdur for the enterprise because of reality because the challenge people are having is it was taking it was too hard it was taking too long so how does that change now with this integration I mean in essence era what AirWatch provides is an elegant simple cloud centric mobile management security solutions much more than MDM device management at Marikana management and you know in every ranking by the analyst they are the undecided gold medal now you can basically use that solution and make sure that your applications also work so let's say you're bringing up we showed in the demo an example of essay p medical records or maybe SI p furia Psychlo whatever have you you can now bring that up on a device that's secure and the posture is checked with their watch and that's the best combination of both and this could just apply to any application it could be a box it could be our own content locker SI p is a clearly the leader in business application I start sweet recently and said VMware working with apple and United Airlines to bring mobility airplanes all secured by air watch obviously United Airlines big customer GE and other things so the interface to pretty much everything whether it's big data is going to be some mobile or edge device is that the number one requirement that you're hearing from customers that it's not just mobile users is the Internet of Things part of this how do you see that that's interesting piece is that is that true don't absolutely I think well I talked about the United Airlines case start in fact it's right off the website of Apple you go to apple and look at the business case studies they have the United Airlines is one of those case studies in the case that is actually pretty simple you know you've got these pilots that are lugging around 30 40 pound bags lots of paper manuals their flight landing instructions now those are being digitized with iPads in the cockpit so as you think about what the future is everything goes digital that first invades the cockpit then the flight attendants habit so they can check to make sure they have a list of the passengers and they can serve their passengers better and that's the way the world is moving but then you take that same concept and you extend now to machines where every single potential machine that is on the Internet can be tracked can be managed and security and our proposition there is to manage and secure every possible machine and thing and then analyze the data coming out of it we think that's a huge opportunity FML touch in Chicago last year and the chairman of the United told me a one percent savings in efficiency just on just on gas is billions of dollars of real savings so you know this brings back down to the the whole concept it's not just an IT thing it's a business process thing so how far along are you seeing the customer base on things like this is it is where it's--okay IT got workers out there you know bring your own device to work okay but outside of that what is the the uptake if you will on really connected intelligence yeah i think it's a it's and when we have you know 13,000 customers that we've had their watched 50,000 our customers with horizon 500,000 customers we have vmware many of them start speaking and we're finding in a couple of industries and consumer packaged goods and retail industries people are looking at things like for example smart vending in devices medical devices the future of a protected medtronics was on stage and they are a rare watch customer they were talking about the fact that their vision is well beyond just the mobile devices every medical device being protected potentially by air watch you look at oil and gas customers practically almost every oil and gas customers in AirWatch customer there's going to be embedded intelligence inside a lot of the oil and gas machinery and infrastructure that protects people from potential damage we expect to be able to secure that so our proposition in that equation is the management and security of every machine and everything and then the beautiful part of it is beyond just management and security I think the analytics of data coming out of that is a treasure trove of incredible valuable places for big data you know we spoke with bill McDermott when you were also at sa p and they had a very vertical approach and when we go talk about the big data conferences with a Q veterans all this vertical we need to have a vertical niche to kind of be a major player or or even a differentiated niche player but how does that affect your business is it vertical eyes you mentioned a loyal and gas flow but you know airlines is there a horizontal platform that can work across the industries or is it specifically verticals you see up your levels now you're at a different you're the edge of the network what's your take on that do you have to be a vertical player or zero horizontal plane that's a great question Jon I think that as the world's leaf asta scrawing and biggest infrastructure software company VMware that's what we've been going from zero to you know roughly run rate six billion in 15 years there is fundamentally first off a horizontal play that goes across and cuts across many industries but very quickly we find as we were able to package solutions by industries so I talked for example at the keynote about the health care industry and how we were you imagine a doctor walking into their office moving from their office to the ward from their desktop to an iPad to potentially getting into the room and they then have a thin terminal client terminal and then they collaborate with their other doctor that has you know an iPad to healthcare is one example state and local public sector is a different example we're being successful education retail manufacturing we picked four or five verticals I been fortunate in the fact that much of my experience at SAAP was running the industries at SI p so i have a good amount of experience at industry solutions we're certainly not an application's player like i say p where we're going to vertical eyes in a vertical stack applications but you're going to see us drive solutions and when you drive industry solutions and let's say five or ten industries where we're relevant you're going to see our average selling price growth and differentiation is application-specific is tends to be vertical but as a platform product player you're this way yeah you don't wait fundamentally to start with but then you start creating solutions yeah which are scenarios that work in a particular industry to enable those guys exactly and we pick the five or ten industries where we think we're going to go focus and we're starting to see as we do that our average selling price growth everything they have some fools yeah you know what the other thing that happens is that you actually start becoming relevant to a line of business buyer beyond just idea and that's very important I was on the performance metrics give us some data can you share some of that pat was glowing with always performing well so can you share some numbers yeah I'll tell you what we did the last three quarters and growth this is the fastest growing the one of the fastest growing business units in q4 last year we grew thirty percent north of thirty percent in q1 or we announced we grew north of thirty percent again and then in q2 we said we grew north of fifty percent right and now some of that results the contribution of area watch but organic or inorganic we are growing and it's not a small business you can grow from one to two and that's a hundred percent this is a size of a part of VMware's revenue and a growing part of it we're talking hundreds of millions of here is that for ya I mean it's well over ten percent of the revenue and the growing percentage of the total company's revenue I think that this is going to become an increasing part of the embers total revenue total relevance the CIO and because a mobile cloud and a big part of the brand appeal of the inland I mean listen remember is well known as an infrastructure company done very well in the data center but the moment you start talking mobile and clouds you're appealing to the CIO and that's a very different type of conversation we want to raise the appeal of VMware I yield to the CIO and we think mobile it's a big market you guys did the TAM analysis Pat I probably has you doing that but whoever may be Jonathan it's a big chunk of it at his EUC a sizable pardon bigger than it was before and we just have to kind of grow into that Tam and then grow the tam further and that's and you started that kind of throw that sounds getting the flywheel effect going and the problem with VD I was always a cost cost cost and you know so it was a narrow niche this mobile it seems to change that hold concussion for my cost of value you know Dave it's a very good point first off mobile for us means more than just a device it means being on the move and on the move means you could be on the move and you're using a laptop here we got to think about the relevance of how you get solutions on to your laptop and desktop I think part of the reason video I gonna hit a little bit of a bump and some of our competitors have been stalling and declining is it's just too complex into costly and we fundamentally now reinvented a modern stack for desktop virtualization that runs on top of all the great innovation that we have in the software-defined data sound like virtual set like vSphere and a lot of things we're doing so all of a sudden the cost of EDI we can show we take down by at least thirty to forty percent that's a game changer now you add moberly to say listen when you go from a desktop or a laptop to a tablet or phone you've got the leader in mobile security and management AirWatch integrated the horizon this is what we announced with the workspace sweep and the final pillar is being able to share that content in a very simple yet secure way so think sort of Dropbox but all of a security and SharePoint brought you that's the third pillar all three of those desktop mobile and content extremely so you're saying saji the tipping point is the asset leverage that you're getting out of the infrastructure is you move toward this sort of software-defined thing that enables this type of decline in cost and accelerated growth absolutely and that's you know the whole aspect of how software has been done is you integrate things so your lower costs and you make it much much easier to be able to palette and by now either could be bottom premise or the cloud so we're seeing that connection of you know the head and the body think of the body being the traditional software-defined data center the head being end-user computing all the connective tissue muscle fiber blood vessels and so on so forth making that connected now makes us a lot more appealing than telling a customer listen by your data center infrastructure from VMware your desktop infrastructure from Citrix your mobile infrastructure from MobileIron and you're you know content collaboration solution from like 10 different starters right increasingly we think that that's not the way in which people are going to be buying software Sanjay just some highlights from the keynote looking here on Twitter through our little listening tool great reviews by the way electric flying speed she's gonna be CEO someday Pat heads up on that that was coming from the Trident that was this guy without a limiting move on stage when I said fat ought to be thinking about an ice bucket challenge so anyway rights beyond amazing executive really got really great reviews on the twittersphere besides a challenging pat calcium of the ice bucket challenge of which joe 2g already challenged so let's see how he's out of fun again oh fun in all seriousness two quotes i want to pull out from the twittersphere you said software in the modern cars more than the nasa spacecraft awesome comment when I pivot on that in a second the other one was Sanjay is emphasizing the importance of world-class infrastructure so first define world-class infrastructure from your perspective given your industry experience in vision for the future and to talk about how it relates to the modern car were just NASA and the change of speed of Technology you know John when I gave my keynote i put this beautiful picture of this incredible modern architecture in single protocol to marina marina bay sands tower it's three big towers I think 40 50 60 floors and a fantastic infinity swimming pools at the top and not been a Singapore you got to go there and check out the swimming pool at the top of it but the only way in which you could make those three towers work was world-class foundational infrastructure the three towers by the way was a metaphor to desktop mobile content collaboration and of course the beautiful workspace view at the top of it so the thrust the impersonalist well all of that to us the software-defined data center is the de facto interest so that makes a lot of that happen we feel very very fortunate and blessed to have the world's best infrastructure that makes that happen virtual server storage networking management all of that put together allows me to be able to build world-class towers on top of that and the end of the day it's not just solid it's lower cost of ownership in the opportunity now my comment about the the 1970s spacecraft and so just to say that today we live in a software economy it's not to say that hardware is not important but someone joked that software is like the wine and hardware is like the bottle while it was important but the the software glue really ties Harvard together in a very special way and that's really the genius of what's making everything whether it's a device whether it's a machine even more relevant and that clearly was defined in 1972 spacecraft but today you can see this invading automobile thermostat refrigerator vending machine that we believe the future so how to ask you to shoot the arrow forward what are you getting excited about I'll see the accelerated pace of change from the spacecraft to the car after you mention the United Airlines and Apple it's a well documented as an end user environment certainly the interfaces everything and that seems to be the focus area what's your view what is exciting where's the inflection point enabling technology that you're watching from the foundation only to the top I mean listen i spent seven years at SAAP primarily in the analytics and big data space and then fire that another five years that companies like in thematically and I've just my life has been about end-users and whereas we came in here we coined this phrase which is our big broad vision we want to allow end-users to work at the speed of life so if you think about your life in the consumer world you don't lug around 300 CDs into your car you have an ipod you have an iphone your connect to the iCloud and it's all seamlessly there you watch a movie you start off on netflix you go from San Francisco to New York to Barcelona you may start and then stop you know someplace else and you can you can start exactly where you stop house of cards or whatever have you watching enterprise software has been unfortunately hard to use complex hard to implement and the more that we can make enterprise software simple simple and secure we to do the security part of it pretty good we tend to do the simplicity part so i think enterprise software companies can actually take a page out of the book of consumer software companies on the simplicity now the consumer companies could take a lesson out of the book from us and security and but when you put simplicity and security together you get magic when you could put together control and choice together you get magic so it's not the consumerization of IITs we all love it's the IT of consumers each other you could really flip that around like dead laptop staff I mean there's so many different place in the words that you could do that's exactly the way but I think that's a great point Sanjay thanks so much for coming to Cuba congratulations on a great keynote and thanks for coming to spend your valuable time with us here of the cube appreciate it we live here in San Francisco we write back with our next guest after the short break thanks John