>> Narrator: Live from Las Vegas, it's the CUBE. Covering ServiceNow Knowledge 2018. Brought to you by ServiceNow. >> Welcome back everyone, day two of the CUBE's live coverage of ServiceNow Knowledge 18. Here at the Venetian in Las Vegas Nevada, I'm your host Rebecca Knight along with my cohost Dave Vellante. >> Dave: Still have my voice. >> You still have it yes okay well we'll see how you do tomorrow but you're still going strong. But I'm really excited about this panel we have Pharrel Howe she is a GM in IT service management, asset management, business management. Have I forgotten one? >> Nope. >> Rebecca: I got it all at ServiceNow. >> Dave: This week. >> Exactly, at ServiceNow. You run the biggest business for ServiceNow. >> Yes. >> Thanks for joining us Pharrel. >> Thank you so much for having me. I'm happy to be here. >> So I want to talk about employee experience which is really. It's just the cornerstone of this conference but really ServiceNow's purpose. Why has it become so increasingly important in IT today? >> Okay well in IT really you saw it today in CJ's keynote. The era of great experience is here and in IT we've been really really great at managing productivity and managing cost and making sure we were running efficiently and that we still do that and do it really well. But now we have to also make sure not just our customers have a great experience but our employees do too. And companies that do that well have the competitive advantage. It's absolutely required that we're able to do that now and so you know ServiceNow's paving the way for great experiences on our platform. For customers and employees and we're excited to be leading the next era of great experience. >> So I don't want to minimize the accomplishments that ServiceNow has made because they're phenomenal. >> Pharrel: Alright I'm happy for you not to minimize them. >> But I want to say this, you have thrived. I mean when Fred Luddy developed the platform. You thrived in the sea of mediocrity and you drove a ship through that sea and just mopped up a lot of business. Awesome, congratulations and in this world we live in it's like now it's becoming table stakes. If you guys have pointed out our home lives we live with these consumer interfaces we expect that now so as a leader of ServiceNow's a largest business. How do you continue to push the innovation levier? We expect now so much more, how do you continue to differentiate. Because your competition has woken up, the world was waking up. How do you stay ahead? >> Well you saw, you know earlier today CJ talking again and we're going to, you'll continue to see this theme from us. It is all about the platform. We are a platform company and when we build and innovate, acquire and then innovate. It is all within the platform and that I our competitive advantage. So then every application that was in existence today or that we build in the future can take advantage of that innovation natively. It's all integrated and seamless and there's nobody else out there who is able to do that and deliver those experiences. And so that is going to continue to be our strategy moving forward. >> So let's double click on that a little bit. Maybe get some examples. So clearly there's a big emphasis on UX and design. I think you guys have made some investments in design firms. >> Pharrel: Significant. >> There's machine intelligence I'll call it, AI. You're infusing AI throughout the platform and those are just two examples. >> Yeah. >> Maybe talk about those and give us some others if there are them. >> Sure well you know in the IT keynote that I'm going to have this afternoon. It's all about the era of great experiences and taking the roles that are in IT. It will be about the fulfiller, the requester, the planner and the operator in IT and how we've taken to the road and gone and done user research out with our customers and we're building great experiences in the platform for those roles. You no longer is it going to stand for you to just use your best judgment and go and build product and hope everybody will come. You've got to get out there side by side with your customers. Truly understand the work that they're doing and then build that back into the product and iterate again and again and again. And so that's the direction we're going from a design standpoint to build those experiences. >> So let's unpack this era of great experiences something that's simple, easy, intuitive but what are we really talking abut here. How do you define a great experience? >> Yeah well let's take it from something that we can relate to, we're all requesters of services one way or another right? And me as an employee I need services from IT in order to do my job. The thing is the channels that we have today are not enough. Phone and email aren't going to cut it and a lot of times if I'm in the carpool line waiting to pick up my daughter and her friends from school. I and you know I'm trying to check in on the ticket status for a laptop that I need immediately and I happen to think of it right then. I'm not going to call IT, I'm not in front of the laptop. I need more channels on more devices anytime anywhere at my convenience not someone else's. And so that's the kind of stuff that were talking about. We can't, it can't just be good enough anymore it has to be prolific. >> I'm interested in how you're using and applying machine intelligence. It seems like you're trying to anticipate my needs, put things in front of me that I might. You know I might shorten my search time or might be relevant that I hadn't even though of. Is that the right way to be thinking about how you're using machine intelligence and second part of the question is. What ar you finding that machines can do better than humans and how do they compliment each other? Srt of a long question. >> Sure I love this question. That's okay love it. Okay so our initial approach to agent and to machine intelligence, artificial intelligence. All of that is to you heard CJ say it today. You'll here micro-moments are moments that matter and we're looking to inject intelligence right there. Right there, those are very very practical use cases. They're not a panacea. They are not the answer but they are an answer in a moment that critically matters and so a perfect example of how that would play out would be my example previously of checking in on my laptop. The virtual agent that we're bringing to the market in our London release is all conversation based. And so I can very quickly see what topics that agent can handle and I can you know immediately engage on what that looks like and get the confidence that I need back and forth engaging with the virtual agent in m convenience wherever I am. Whether I'm at work or I'm at home and so you know that is a moment that matters for me because it's not, it eliminates the mental overhead for me to keep track of the administration of just trying to do my job everyday. Now take the flip side of that. The person who's on the other side of that virtual agent or would have been had that virtual agent not be there. They are not having to answer those kind of questions. Is my laptop coming please just assure me. They're not answering questions and so you know maybe that's not necessarily deflecting it an incident. It could be, but it's also reducing the administrivia that's happening when, and so it's cutting down the time it takes to resolve incidents and it's reducing friction and frustration. Between fulfillers and requesters of service ad so that's how we're looking at it. In those moments that matter and then as technology evolves and gets stronger. There may be bigger and larger use cases. >> And the machine verses human thing. I hate to say it that way but things the machines are doing. You're seeing categorization obviously is one at scale. Other things, I mean how do you see that evolving. What are the things that increasingly machine are going to do that humans can't do as well. >> Well I would say a use case besides maybe the virtual agent and those conversation based topics which really are just guided flows for conversation. Another thing might be being able to you know if there's just so much data that would take me a while. Or I would need a business analyst to maybe go and look for insights. That's something that machines can do and that's not replacing humans that's scaling our ability to act. And so that I think is the next foray to really move into and we'll start poking in different areas of insights as well and the moments that matter for work getting done in the enterprise as well. >> Because that is really what we're trying to do is help people get their work done. >> Pharrel: Yes. >> Quicker. >> Pharrel: And more easily. And when we talk about employee experience it's simply that. Please just let me get my work done and let me have some choice. I'm going to have a personal tool chain. Don't force me to use you know ServiceNow, please don't force me to use your messaging client. Our connect chat if I want to Microsoft Teams or Slack let me do that and let me keep that UI. So we're really when we talk about employee experiences it's a very broad arena there and its a great partnership between IT and all the other lines of business to deliver what employee experience is going to look like. >> And you know Rebecca, we talked about this yesterday. John Donahoe took on the machine replacing humans and was very transparent. The example I would use is search. When IDC we had a big library. We had like three or four librarians. They're not there anymore but nobody is saying oh wow. Search I mean search is a machine. It made our lives better, it created new opportunities. I think that's a good example, a small one but one where. I'm an optimist even though things are getting complex. >> Pharrel: Me too, absolutely an optimist on that and so for example with our virtual agent. Go do a search on LinkedIn and you will find for conversation designer. There are new jobs being created to be able to support this kind of technology. You know, jobs are evolving not going away. >> So speaking of jobs. You have been a very successful leader in a high growth organization. >> Thanks. >> I think on your Twitter it says I'm on a rocket ship ride of a lifetime. >> Pharrel: I am, I'm here to tell you. >> I'd love to hear what your advice is for other leaders who are trying to affect transformational change in their IT organizations. >> Alright I think whether it's personal change for yourself, you're trying to evolve or you need to evolve your organization. The first thing you need to do is check your assumptions. You know the older we get and the more we're barraged by noise we think we know. Make sure that you're really clear on and have some self reflection but also go and check that with people around you and get some clarity around alright is this really the reality. What's our reality that we're trying to transform? And when you're talking about transformation it doesn't necessarily happen overnight. It can happen overnight and that's called disruption but transformation that you are initiating. Give yourself a little bit of breathing room. You got to know that this is a marathon and you cannot be doing it at a sprint pace. You will burn out so keep your eye on the horizon and what you're trying to accomplish and just get started. Don't sit there and wait and try to have the perfect plan. You're going to attack your way through it, it's going to change anyway. Just get started. >> The rapid iteration we were hearing about that's so important. >> Yeah absolutely DevOps and you know personal digital transformation. You got it. >> I also want to talk to you about women. There is a dearth of women leaders in technology. You are one of them, what are you doing personally to promote diversity and inclusion at ServiceNow and then what is the company doing and finally what should the tech industry be doing to face this challenge head on? >> Yeah you know my take on it is, it's all about belonging and I got that word from Pat Waters. So diversity, inclusion and belonging. That's something that she's championing and we are so fortunate to have her as our chief talent officer. Prior to having that word I was just really focused on connection. You know really engaging just with people and trying to understand where they're coming from and really making sure that you're practicing active listening. That has been like the key for my success I will say throughout my career. Is just being able to constantly reflect back what I'm hearing. One to make sure I didn't put any filters on it obviously and then two people want to feel heard and so you know whenever I get into the conversation around women in tech. Yes there are some very real facts, fact based, data based challenges ahead of us but where I choose to put my focus is a much broader conversation that includes you know everyone. And really just focusing a lot more on connection and belonging over all makes a huge difference. >> What you're saying is really resonating because I mean that's what we keep hearing is happening but perpetuates the old boys club is that oh I know this guy because we went to college together. Or some other kind of biases that you hold that it's just oh he's like me. I want to promote him and bring him along and there are fewer women in positions of power who they can bring up the people that they see are like them. So I think that's another problem too is that you have to... >> Yeah that goes back to a really great HR practice which is you cannot just reach deep into your network every time you get in trouble. Rely on a great HR standard practice that says no you know we need to go out there and there's great talent out there that you just didn't even think of. So you know when you're going back to, we talked about transformation earlier in this conversation. Check your self awareness, be clear about wait a minute. Do I really know right now what I need. I'm not sure let me broaden my perspective here and HR's been a great partner to be able to do that. >> So that's a great point because gender and race and sexual preference are part of that diversity and certainly other factors. But like a financial advisor when the portfolio gets over balanced in one area he or she has to rebalance that portfolio. And again it sounds formulaic but I think Pharrel your point is what you're looking for is to open up that network to a wider audience. >> Absolutely. >> And not just the good old boys network. >> I have a little bit of a bias here, you know my background. I'm an English major and I'm running the large business for ServiceNow. >> We need to open the diversity to English, it's a liberal arts background. >> I don't want kids these days to think that if they pick one path they're stuck in that path and their locked into certain jobs. It's not true, you can you just need, it's the way that you think, it's having critical thinking skills. Now listen, you're not going to go put me on the platform although I probably could. Go in and start coding, you're not going to rely on me to do that right away. I can learn it but allowing us, allowing yourself to start to believe. That hey wait a minute, you know the labels that I've grown up with and put on people. Maybe I can remove a couple and I love it when I'm surprised and are able to bring an employee on my time that I'm like ah it doesn't necessarily make sense on the paper but look at you. You're amazing. >> Well one of the things that supports that is digital. For years if you were in the financial services business or the manufacturing business or the automotive business. You were there for life but if you have digital skills you can traverse now much more easily. >> Yes absolutely. >> Kids today just have phenomenal opportunities. >> I know, I know it's great. I think it's so cool and I love making. I love opening tech a bit more to make it more accessible. More appealing, that there are so many different roads to come in and it's important that we get people who think differently, creative you know people who are good strong communicators. Who can bring clarity to a situation. We need all of that and that to me is the first step for diversity. >> And because that's the stuff that robots aren't very good at. Is the empathy, the creativity, that kind of broad thinking. >> That's right. >> Awesome way to bring it home. >> Found full circle. Pharrel thanks so much for coming on the program. What a fun and enlightening conversation. >> Oh my gosh, super fun. I really appreciate it. >> And you're speaking today at 1:30, good luck with that. >> And by the way we have a diversity and inclusion belonging lunch with Pat Waters and CJ Desai which will be at I think 12:30 as well so. >> Great plug, excellent. Thank you so much again. I'm Rebecca Knight for Dave Vellante we will have more from ServiceNow Knowledge 18 hashtag know 18 just after this.

(soft techno music) >> Live from Las Vegas It's The Cube covering Service Now, Knowledge 2018. Brought to you by Service Now. (soft techno music) >> Welcome back to The Cube's live coverage of Service Now, Knowledge '18. I'm your host Rebecca Knight along with my co-host Dave Vellante. We are The Cube, we are the leader in live tech coverage. We are joined now by Alan Marks, he is the Chief Communications Cfficer of Service Now. So thanks so much for coming on the show. >> Thank you, great to be here. >> So the new brand identity of Service Now is we make the world of work, work better for people. >> That's right >> That's your baby, you came up with it so tell us a little bit about your creative process and coming up with that idea and why it works for Service Now. >> Well, it's been a team effort and we think of that identity as our purpose as a company. And as John talked about in his keynote today, purpose is really the center of who you are as a company and what you believe in and what you aspire to do, and I think it's so important in your own life to have a sense of purpose and meaning and I think that's true for companies as well, companies are just collections of people, right? And so as we thought about the next phase of growth for Service Now and how do we build the company awareness and build the brand, we started with, who are we, and why do we exist? And so we did a process where we met with a leadership team we did employee focus groups around the world we met with about a dozen customers to just talk about how do you think about Service Now, what does Service Now mean to you, and that's what lead to our purpose statement of "we make the world of work, work better for people" and really emphasizing people, cause that's something we believe deeply in, that technology should enable people. And what we do is really trying to help people have more meaningful work. Take some of the routine task out of your job so you can focus on things that matter more to you and create more meaningful work for you and create more productivity for your company and your enterprise. >> Dave: I'm always, oh go ahead please. >> Well so, we started with our purpose and then that lead to the brand identity we have a new tagline; Works For You. So, Service Now Works For You, is kind of our version of a Just Do It kind of tagline. >> Dave: (laughs) >> And so we've got our purpose statement we've got a new brand identity, what you see here at Knowledge and we've got a new tagline called, Works For You and you'll see us rolling that out now more. This was the launch of it. We spent the first quarter rolling it out to our employees we did a global tour in eight locations around the world rolling out our purpose to our employees and now this is the first public launch of the new brand. >> I was fascinated by that process. I love that you guys start with wide, big fan of Simon Sinek Google him if you don't know him, his Ted Talk is fantastic and we heard John Donahoe this morning talking about he started with why, so okay, so you do all this research but somehow you have to put that into a creative package the idea of putting the person in the center of the logo and whether it's color scheme or, you know little snippets. How do you come up with that, is that just in your DNA is that really by committee, I mean how does that all work? >> Well we put together a creative team, this is the fun part once you've landed the purpose, this is take out the crayons and let's start decorating something, right? And so when we landed our purpose, and we said well if we're really focused on technology enabling people the former logo of the company was the power button so that was more purely about technology and so we started playing, we had a creative team we put together, we had our in-house creative team we also were using some outside creative support and we started playing with well, how can you change the power button to more reflect people and that's what morphed into the logo today of really using the yellow in the word Now to symbolize people, to symbolize the "you" in "Works For You" instead of the power button as a symbol for the company. >> So you, the last Knowledge, Knowledge '17 you had just started. >> Just started, first week. >> First week on the job, trial by fire here. So tell us a little bit about your first year, reflect on some of the things that might have surprised you during the year, some of your challenges, what would you say? >> Oh it's been wonderful. I say to Pat Waters our Chief Human Resources Officer, every new employee should start the week of Knowledge. It was just such a wonderful way to start, I literally did sign the papers and got on a plane and came to Knowledge '17. And so, to come into the company being able to experience this, and meet our customers and really understand the culture of the company was an extraordinary way to get grounded in the company and understand the, you know, Service Now has just a deep commitment to customers, and listening to our customers, and then responding to their needs. So, given the brand work I've done over the past year that I couldn't think of a better way to start. And then after Knowledge '17, a week or two after that I went down to San Diego and spent an afternoon with Fred Luddy, our founder. And I just said "Fred, tell me your story.", and two hours later Fred was still talking, such a wonderful person, and what struck me in that conversation with Fred is we were spending, really two hours talking about the history of the company and why he founded it, and I realized he was talking mostly about people he wasn't talking about technology and Fred's a product guy. And so it just started to hit me from day one just how focused we are on helping people and helping companies succeed and our customers succeed and that's really what lead to where we are today, and the branding, and so it's an amazing company, amazing culture, and what we're trying to do with this brand the product is well known, we've got deep customer loyalty but the company is not that well known and so as we think about growing the company and reaching other state coders, as we think about expanding our business with existing customers and engaging new customers at the C-suite level, we felt we needed to really elevate the company and that's what this is about. How do we continue to have a strong product brand but elevate the company brand both to drive greater awareness of the company but then also the talent brand piece is important as well and how do we use our brand identity and our purpose to engage the right talent worldwide as we continue to grow and recruit from around the world. >> And that's a big part of why John Donahoe was brought in. I remember I was talking to Frank Slootman, I'm like Frank is so young, he goes look, we found the right guy to take this to the new level. He's been kind of working at it for a while so the timing was perfect. As you do all this research as you talk to customers about their future of work. I mean they're telling you what they need maybe what some of their challenges are, but you guys still have to figure out how to get there. It's almost like Steve Jobs inventing this smart phone, nobody told him no customer told him, this is what we need. >> Alan: Right. >> So you're minds have to put that together, I know it's only a year in, but what are you seeing in terms of your ability to shape the future of work? >> Well I think it starts with the Service Now platform and to me that's the secret sauce. A lot of people have focus, cause people know the ITSM product suite and how the company, the flagship product of the company and a lot of people think of the company in that way but its really the platform itself that can cut across the enterprise and connect different work flows and different work streams particularly work streams are cross-functional areas and the ability to understand that and leverage that with our product suite that really is unlocking the potential of how we can partner with a customer and really drive transformation in the way enterprises operate and drive transformation in how work gets done in a company. >> So with your consumer background, did you like, when you first heard about Service Now say, "really, IT service management?", or did you say "hey, why should the consumer guys have all the fun I want to bring this to the enterprise". >> Exactly, well part of it, this is my first job in the B2B world my background is in consumer, but as John has talked about we really do see the things that we've enjoyed as consumers coming into the workplace. So I really do see a lot of B2C type creative thinking and ideas coming into the workplace to drive this transformation and that's so exciting to take the best of traditional B2B marketing and branding and bring in B2C to help reflect this new wave of technology and how it's changing the way we work and the way we think about work. >> As you're now embarking on this strategy to get Service Now to have wider recognition in the market and you're background in consumer, particularly at Nike, what do you think makes a great brand and what really makes it sort of take hold of customer's imagination. >> That's a great question and I would go back to purpose. I can't say enough about purpose, a company that is clear about who it is and why it exists and what it aspires to achieve in the world, and the impact it aspires to achieve in the world, that's what connects people emotionally, right? You can connect people intellectually but really connect heart and mind, that's the secret sauce. And you said consumer brands, obviously that's what they do right, that's what you have to do. In the B2B world, you see a broader spectrum but that ability to say, how do we take this technology and the more intellectual aspects of our business and really connect it to how you help people and how you enable people and connect it more emotionally. I think that's the (inaudible) NOC, and today, you look at millennial employees today they really do care about what is the purpose, what's the higher value of working for this company vs. that company, and what kind of impact are we going to try to have in the world, and it really does matter. I see it today where you're talking to potential employees and they're asking that question. About if I'm going to join this company, what are the values tell me about the culture of the company. And I think at the end of the day, culture and talent really is what differentiates a company. And strategy is obviously important, but companies that have strong purpose, strong brand, strong identity and that get expressed through strong culture that gets expressed through the kind of people they attract to the company, the kind of talent they have in the company. I think that's what creates great, enduring companies over time. >> So thinking about transparency, I go back to Fred. The self deprecating humor, always, if there's a wart in the software, he talks about it, he's not shy about that. Frank continued that tradition certainly with Wall Street and I'm sure employees, and Mike Scarpelli, very much transparent, John is continuing that tradition. It's obviously worked for Wall Street, you've built trust with investors. How do you take that brand and build trust beyond the investor community, it's a challenge. What are you trying to accomplish there? >> You'll see us marketing more and that's part of what you see here, expressing the brand in a bigger way, you'll start to see us do more marketing at the company level in addition to what we already do at the product level. You'll see us do more marketing directed to talent and being a great place to work. You'll see us expressing this in a variety of ways the kind of culture we create, what we do in the community, the broader impact we have in the world and so I think it's all of those things together and communicating but ultimately you've got to walk the talk, right, it's not just the marketing, you've got to be authentic in what you're doing and have people experience you in an authentic way to really create that sense of trust and engagement over time. And you see we've got that today in our customers. The loyalty we have with our customers the renewal rate the company has with our customers and now we're just trying to continue to build on that and engage other stakeholders as we grow as a company. >> So making work better, okay that's good. The new sort of focus, expanded focus, but what do you want people to say about you, how do you want them to describe you, what are the adjectives you'd like them to use? >> Human, we're "work for people" right, "make work better for people". I think we're a human company, we're an authentic company we're a company that cares, we're a company that really understands technology should help you, it shouldn't be technology for technology's sake, that the end result should be making your life better and we're trying to do that in a work context and I hope that people look at our brand and our identity and how we show up in the world and think that's a copmany I want to be associated with as an employee, as a customer, as an investor, as a partner, as a stakeholder because that's a company that really cares about people and really understand how to apply technology and innovative technology to help people have better lives and in this context, have a better life at work. >> We've been talking a little bit about how you're company is working to attract the best talent, and it's really at a time when the skill sets are changing and we were talking about Fred not being an IT guy, he's a product guy, but you really need the sort of confluence of the two together, you need people who are thinking about the technology but also about the human idea. How hard is it to find the right people or do you just say "we can train them", what's your approach? >> It's always hard to find great talent all over the world it's very competitive, and particularly in technology but I think it gets back again to purpose and culture really being clear about who you are so a potential employee can say "is that a place that I want to work at, when I see the purpose of Service Now, does the resonate for me?". If I'm an engineer, do I want to create product that really is focused on helping people have better work lives and again it really, purpose is the essence of it and I think that really is the center of everything and if you can connect people with your purpose then you will attract the right talent and it'll build on itself through word of mouth and reputation that that's company that I feel attached to and that I want to a part of, and I want to work at.

(click) >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're in downtown San Francisco at Moscone West at the Professional BusinessWomen of California Conference. 6,000 women, this thing's been going on for 28 years. It's a pretty amazing show. We see a lot of big women in tech conferences, but this is certainly one of the biggest and it's all about diversity, not just women. And of course, if there's a women in tech event, who are we going to see? Sandy Carter. >> Woo hoo! (laughs) >> Sandy, so great to see you. CEO of Silicon Blitz and been involved with PBWC for a while. >> I had suggested to Congresswoman Jackie when I saw her about three or four years ago about doing something special for the senior women. I proposed this leadership summit, and you know what they always say, if you suggest something, be prepared to execute it. She said, "Would you help us get this going?" Three years ago, I started the Senior Leaders Forum here, and yesterday we had that forum. We had 75 amazing women from all the great companies of California Chevron, Clorox, IBM, Microsoft Intel, Amazon, you name it all the great companies here in the Bay. Oh, Salesforce, Airbnb, all goes on. >> That was like a little conference in the conference? >> It was for C-Suite only and it was about 75 women. We do three TED Talks. We pick out talks that are hot but that are very actionable for companies. So yesterday, Jeff, we talked about millennials how to have inclusion of millennials in your workforce. 50% of the workforce by 2020 will be millennials. >> Is that a harder challenge than just straight-up diversity? >> This is really important. (laughs) It may be. But I had Allison Erwiener and Erby Foster from Clorox come and speak and they did a TED talk. Then we actually do little workshops to action. What would a millennial program look like? Our second topic was around innovation. How do you link diversity to innovation? There are so many studies, Carnegie Mellon Silicon Valley, Harvard, DeLoy that shows there is a linkage but how do you get the linkage? For all these amazing diverse- >> The linkage between better business outcomes, correct? >> That's right. >> Better outcomes. >> That's right. In fact, the latest study from Harvard came out at the end of 2016 that showed not only with diverse teams do you get more innovation but more profitable innovation which is everybody's bailiwick today. We had Jeremiah Owyang of Crowd Companies who's a innovation expert come and really do that session for us. Then last but not least we talked about diversity and inclusion, primarily inclusion in the next century. What is that going to look like? We saw some facts about what's going on in changes in population, changes in diversity and then how we as companies should manage programs in order to tap into those changes. It was an awesome, awesome session. Then of course we had Pat Waters from Linkedin. She is chief talent officer there. She came and closed it out with her definition of inclusion. It was powerful. >> You won an award. >> I won an award, yes. >> Congratulations, what did you win? >> Game Changer for PBWC, and I'm really proud of it because last year we had Serena Williams speak and she was the first recipient so I guess you'd say I'm in great company because it's now Serena and I with this great award. >> Absolutely. Before we went on air we were talking about some of this next-gen diversity and thinking about getting that into programming languages and you brought up, there was some conversation around bots and obviously chat bots are all the rage and AI and ML is driving a lot of this but ultimately someone's got to write the software to teach these things how to behave so you're going to run into the same types of issues if you don't have a diversity of the thinking of the way the rules and those bots work as you have in any other situation where you have singular thinking. >> I think Jeff, you're right on. In fact, I think it's really going to accelerate the desire for diverse teams. If you think about artificial intelligence machine learning, and bots you have to train the computer. The computer's not naturally smart. There is a team that actually uses a corpus of knowledge and trains the bot. If the data that goes in my dad always said, "Garbage in, garbage out." If the data that goes in is biased then the output is biased and we're seeing that now. For instance, I was just looking at some VR headsets and people are now looking at virtual reality. You know you get a little nauseous. They've been tweaking it with artificial intelligence so that you don't get as nauseous but it was done by all men. As a result, it greatly improved the nauseousness of men but not women. That's just one example. You want your product to go for 100% of the world. >> That's weird, you'd think that would be pretty biological and not so much gender-specific. >> You would, but there are apparently differences. We talked to a doctor yesterday. There's apparently differences in motion-sickness between the two and if you only have one set of data you don't have the other. >> But then there's this other kind of interesting danger with machine learning and I think we see it a lot in what's going on in the news and causing a lot of diversion within the country in that the algorithms are going to keep feeding you more of that which you already have demonstrated an affinity to. It's almost like you have to purposefully break the things or specifically tell it, either through active action or programming that no, please send me stuff that I'm not necessarily seeing all the time. Please give me stuff that's going to give me a diversity of points of view and opinion and sources because it feels like with your basic recommendation engine it's going to keep sending you more of the same and rat hole you down one little track. >> That is true, and that's why today we have a panel and we're going to be talking about especially for AI and bots you must have diverse teams. From the session this morning I really loved one of the speakers, Kim Rivera, from HP and she said, "It's hard, but we just said 'Look, we've got to have 50% women on the board. We've got to do this.'" I think the same thing's going to be true for AI or bots Jeff, if you don't have a diverse team, you will not get the right answer from a bot. Bots are so powerful, and I was just with a group of nine year old girls and we had a coding camp and I asked them, "What do you want to do?" All of them wanted to do bots. >> Really. >> They had all played with- >> What kind of bots- >> The Zootopia- >> Did they want to do? >> They all had played with a Zootopia bot from Disney. I don't know, did you see Zootopia? >> I did not see it. I heard it was a great movie. >> It's a great movie, animated movie of the year. >> Bunnies, bunnies, bunnies as cops, right? >> That's right. In fact, the bunny is what they made into a chat bot. 10 million kids use that chat bot to get a little badge. Now all the kids are into bots. They used bots to remind them to brush their teeth to do their homework. In fact, there was a chat bot written by a 14 year old boy in Canada that's a homework reminder. It's actually really quite good. >> Also I'm thinking of is the Microsoft little kid that didn't, I guess timing is everything. >> Timing is everything, that's right. >> That one didn't work so well. >> But I guess what I would just leave with people is that when you're looking at this great, great new technology for AI and bots in particular, you must have a diverse team. You must look at your data. Your data's got to be unbiased. Like you said, if you just keep doing the same old thing you're going to get the same old answer. You've got to do something different. >> You're doing all kinds of stuff. You're working with Girls in Tech on the board there. I think you're doing some stuff with the Athena Alliance who's driving to get more women on >> Boards. >> Boards. You're really putting your toes in all kinds of puddles to really help move this thing because it also came up in the keynote. It's not a strategy problem. It's an execution problem. >> That's right, and because I'm so passionate about tech I love tech and I see this linkage today that is been never really been there that strong before but now it's almost like if you don't have diversity your AI and bots are going to fail. Forester just said that AI and bots is the future so companies have to pay attention to this now. I really think it's the moment of time. >> We're running out of time. I'm going to give you the last word. What are one or two concrete things that you've seen in your experience that leaders can do, like came up today in the keynote tomorrow to really help move the ball down the field? >> I think one is to make sure you have a diverse team and make sure that it represents diversity of thought and that could be age, it could be gender it could be sexual orientation, race you got to look at that diversity of team, that's one. Secondly, just by having a diverse team doesn't mean you're going to get great output. You've got to be inclusive. You've got to give these folks great projects. Like millennials, give them a passion project. Let them go and do something that can really make a difference. Then third, I think you have to test and make sure what you're delivering out there represents that cognitive diversity of thought so make sure that you're not just putting stuff out there just to get it out there but really double-checking it. I think those are three actionable things that you can do tomorrow. >> That's great, Sandy. Thank you very much. >> Thanks, Jeff. >> Thanks for stopping by. We just checked Sandy's calendar and there we know where to take theCUBE because she's all over the place. She's Sandy Carter, I'm Jeff Frick. You're watching theCUBE from the Professional BusinessWomen of California conference in San Francisco. Thanks for watching. (synth music)